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MONTHLY BUSINESS REVIEW
financial, industrial

Fourth F e d e ra l Reserve District

and agricu ltu ral c o n d itio n s

Federal Reserve Bank of Cleveland

Covering

Vol. 19

Cleveland, Ohio, October 30, 1937

A further contraction in industrial operations and con­
struction activity occurred in this district in late Septem­
ber and October. In some instances the decline from the
peak of late summer has been so extensive that current
levels are below last year. Fall buying in manufacturing
lines has been deferred, and backlogs have been worked
down generally.
Retail trade increased more than seasonally in Septem­
ber. Department store sales were 15 per cent larger than
a year ago and the gain for the first nine months was 16
per cent. Buying of better quality merchandise was still
quite prevalent, and stores in smaller cities experienced
larger-than-average gains, indicating in part that rural
buying was expanding in accordance with expectations.
Inventories at department stores increased less than sea­
sonally in September, but at the month end dollar value
of stocks was 23 per cent greater than a year ago. Col­
lections were a little slow generally. September increases
in wholesale trade over last year were smaller than in the first
eight months of the year. Demand for watches and jewelry
in preparation for the holiday season has held up very well,
with cancelations of no significance.
In the industrial field the contraction that has occurred
has affected employment chiefly through a reduction in
the number of hours worked and consequently pay­
rolls. Some actual laying-off is evident in scattered lines,
but it has not been general. September figures are the
latest available generally, and they reflect large gains over
last year. At Cleveland, employment was 2.4 per cent sea­
sonally greater in September than in August, and the gain
over last year was about 12 per cent. At Pittsburgh, em­
ployment was ten per cent above last year, but payrolls
were up 27 per cent. Larger gains were evident at Erie,
Sharon, New Castle, Toledo, Dayton and Springfield.
Smaller ones were reported at Cincinnati and Columbus,
while at Akron a decrease of three per cent from last
year was evident.
This district is very dependent on the metal industries,
and sharp contraction in steel mill operations in a period
when an expansion has occurred in previous years prob­
ably has contributed more to the depressed local feeling
than any other single business factor. National steel op­
erations were slightly above 50 per cent of capacity in




No. 10

late October, compared with about 85 per cent in August.
Incoming orders, however, are still reported in smaller
quantities than current output, and with prices now ex­
tended through first quarter, there is little incentive to
order. Present requirements in some cases are being filled
from inventories built up earlier in the year, when prices
were rising and there was difficulty obtaining deliveries.
Up to October 1, however, steel ingot production this
year was less than two per cent behind the all-time rec­
ord for a similar period in 1929. The contraction in steel
operations and the reduction in blast furnace activity
caused a revision in estimated iron ore requirements for
the remainder of the year, and a consequent contraction
in lake shipping. Ore receipts in September were 25 per
cent larger than in September 1936, while the gain for
the season to date was 64 per cent. In mid-October 229
ore boats were in operation, while in mid-summer 311
boats were commissioned, and in October last year 273
were operating. In this connection, however, ore shipping
got under way somewhat earlier than usual this spring.
Coal shipments from Lake Erie ports in September were
8.2 per cent smaller than a year ago.
Auto parts and accessory plants indicated that Sep­
tember and early October sales and operations were in
excess of last year. The assembly industry has been mak­
ing every effort to supply dealers with 1938 models by
the time of the annual show, which is two weeks earlier
than in 1936. The 1937 model year was only surpassed
by 1929, despite labor troubles.
Construction contracts awarded in this district in Sep­
tember were smaller than in any month since May, but
the gain over 1936 in total building was still 42 per cent.
Residential construction has fallen off quite materially, the
gain over last year being seven per cent in the month
compared with a gain of 49 per cent for the first nine
months.
Life insurance sales in September in this district were
four per cent smaller than a year ago, while the gain
for the nine months was 7.4 per cent. There was an in­
crease in number of commercial failures in September,
but the total number was still insignificant.
Despite the decline in industrial activity, commercial

2

THE MONTHLY BUSINESS REVIEW

loans made by reporting banks in this district continued
to expand in the first three weeks of October.
FINANCIAL
Although a contraction was apparent in most industrial
fields in recent weeks, an expansion in loans made by
reporting banks in leading cities of the district was evi­
dent in the first three weeks of October. This wras a con­
tinuation of the recent upward trend which has had few
interruptions. Since June of this year commercial loans
at these reporting banks have advanced 15 per cent. While
strictly comparable figures for last year are not available,
total loans made by these banks were up 17 per cent
over October 1936, and figures that are available indi­
cate that real estate loans have declined and loans made
for the purpose of purchasing or carrying securities have
not increased.
Investment holdings of reporting member banks con­
tinued to decline in the four weeks ended October 20. In­
vestments in Government securities, including those fully
guaranteed, declined $29,000,000 or 3.2 per cent in the
four latest weeks and they were down 13 per cent from
the high point at the beginning of the year, but only four
per cent under last October. Investments in other securi­
ties showed little change in the four latest weeks and were
about the same as a year ago. At $263,000,000, on the
latest date, they were about five per cent under the year’s
peak in March.
While the increase in loans recently has been insufficient
to offset fully the contraction in investments it has tended
to do that and has modified the reduction in total credit
extended by banks in this district. On the latest date loans
represented 39 per cent of total credit extended, while
at the beginning of 1937 they accounted for less than 34
per cent. In predepression years, loans represented ap­
proximately 65 per cent of total bank credit extended in
this district.
Time deposits at these banks fluctuated slightly in the
four latest weeks, but on the latest date were at the high­
est level of the recovery. Adjusted demand deposits, chiefly
commercial, were down quite sharply around October 1,
but rose again to approximately the level of mid-Sep­
tember.
At the Federal reserve bank estimated excess reserves
of all member banks fluctuated between $75 and $80 mil­
lions recently, or approximately 21 per cent above re­
quirements. This level has been maintained for some time.




Borrowings of member banks from the reserve bank
have ranged between $500,000 and $1,000,000 in recent
weeks, and for the most part represented seasonal require­
ments for funds to prepare the tobacco crop for market
and carry it until selling begins in December. Other types
of credit extended by the reserve bank, (acceptances, in­
dustrial loans, and holdings of Government securities)
showed very little change in the four latest weeks. The
first two mentioned were down slightly.
This bank’s note circulation declined slightly in the
four latest weeks and wras about $10 millions below the
all-time peak of early September. In each of the five
preceding years a contraction in note circulation has oc­
curred following the Labor day peak, continuing until
late October or early November.
MANUFACTURING, MINING
Iron and
The turn of events in the steel industry
Steel
has brought buying to so low a point that
production is close to 50 per cent of ca­
pacity, contrasted with more than 90 per cent in April. After
operating at a high rate for several months under pressure
for delivery of steel to consumers, sometimes with back­
logs of more than three months, the industry now has rela­
tively little unfilled tonnage on books and current buy­
ing is less than shipments, causing increasing retrench­
ment in production.
The summer decline in buying was considered sea­
sonal and the general expectation was that after Labor
day buying would be resumed and the final months would
show activity somewhat comparable with the earlier por­
tion of the year. However, factors relied on to cause a
resumption of buying failed to appear. Railroads prac­
tically stopped all purchases except minor tonnages for
repair; the automotive industry was slow getting under
way on new models, and building, already a laggard,
dropped to a lower plane.
Miscellaneous consumers apparently had accumulated
considerable inventory from heavy buying and deliver­
ies earlier in the year and were able to operate without
much further tonnage. Announcement of prices for first
quarter at the current level removed the incentive for
covering future needs. Apparently the domestic situa­
tion is part of the world picture for demand in general
has slackened perceptibly and, except in England, steel
production and export demand have become less insistent.
The national operating rate in late October was slightly
above 50 per cent, compared with 73 per cent a year ago
and about 52 per cent in 1935. Tin plate production is
at about 85 per cent, and sheet output at 66 per cent, but
with other branches at much lower levels, principal steel
centers in this district showed considerable disparity in
rates. Cleveland was at 59 per cent, Pittsburgh at 41,
Youngstown at 54, Wheeling at 62, and Southwestern
Ohio at 70 per cent of capacity. All these rates were ap­
preciably below the level of last year and as recently ago
as August.
Production of steel in the first nine months totaled only
two per cent below the corresponding period of the record
year, 1929, and an average rate of 69 per cent of capacity
for the remaining three months would be required to
equal the record.
Steelmaking scrap prices have declined precipitately

THE MONTHLY BUSINESS REVIEW
from $22.08 at the beginning of April, according to Steel’s
composite price, to $15.37 late in October, with the mar­
ket weak generally.
September pig iron production totaled 3,418,108 tons,
5.5 per cent less than the 3,616,954 tons produced in Aug­
ust, the high month of the past eight years. September’s
daily rate was 113,937 tons, 2.3 per cent under the August
rate of 116,676 tons. Eight less stacks were active in Sep­
tember than in August when 191 were in blast. For nine
months this year, output totaled 30,306,756 tons, an in­
crease of 40.2 per cent over the 21,615,776 tons produced
in the first nine months of 1936.
September’s steel ingot production, at 4,301,869 gross
tons, was 11.8 per cent under the August figure of 4,875,671 tons, but exceeded the September, 1936 output
by 3.6 per cent. Production for the first nine months this
year totaled 42,498,769 gross tons, exceeding by nearly 27
per cent the output of 33,526,142 tons in the correspond­
ing period last year.
Coal
Production of bituminous coal in this
district in September was 3.4 per cent
less than in the corresponding period
of last year. For the entire country a slight increase was
evident; the gain over August was seasonal, and cur­
rent weekly output has quite closely approximated last
year. Partly responsible for the decline in local mine
activity was the falling-off in Lake shipments. In Sep­
tember they were 8.2 per cent smaller than a year ago,
whereas for the season to October 1 such shipments were
eight per cent larger than in the comparable period of
1936. Slackening industrial operations, particularly in steel
centers, and the desire to reduce further the large inven­
tories accumulated this spring were also contributing
factors. Demand for household coal has increased sea­
sonally.
On September 1, total coal above ground was estimated
at 43,871,000 tons, somewhat more than a month’s pro­
duction and, at the current rate of consumption, this rep­
resented 42 days' supply. Total stocks were 37 per cent
larger than a year ago, and in terms of days’ supply the
increase was 25 per cent. Inventories have been reduced
about 10,000,000 tons from the high level of April 1, but
with that exception they are still higher than in the ten
preceding years. Retail dealers’ stocks are smaller than
a year ago, the gain being entirely in industrial supplies
and coal on upper Lake docks.
Beehive coke production in September was slightly less
than in August, but continued about 60 per cent above
last year.
Prices are unsettled; industrial grades are reported
lower than a year ago.
Automobiles
The automobile industry in mid-October
apparently was more concerned with
getting dealers supplied with 1938 mod­
els than with the immediate trend in retail demand. As­
sembly plants are reported to have ordered only sufficient
materials for the initial runs and when completed a more
definite appraisal of the situation is expected, including
the public’s reaction to higher prices. In the week ended
October 23, according to Ward’s reports, automobile as­
semblies totaled 91,905 units. This compared with 89,635
cars in the previous week and approximately 60,000 in the
corresponding period of 1936. The usual difficulties have



3

been encountered in connection with new models, despite
the fact that drastic changes are not general. One major
producer had not yet started volume production on 1938
models, but assemblies week by week have exceeded last
year by good margins. Model changes were somewhat
delayed in 1936.
September production, according to the Department of
Commerce, was 171,203 cars and trucks. This was a gain
of 27 per cent over the corresponding period of 1936, but
represented more than a seasonal contraction from August.
Assemblies in August, however, were at an unusually high
level for the month immediately preceding model changes.
The September index of the Board of Governors, adjusted for
seasonal variation, was 133 per cent of the 1923-25 monthly
average, compared with 107 in September 1936, and 157 in
August of this year. Passenger car production was 31.7 per
cent ahead of last year, while truck output was up 17 per cent.
In the first nine months total production was up 13.7 per
cent. In the fourth quarter of 1936 auto assemblies to­
taled 1,017,000 cars and trucks. If only a like number is
made in the fourth quarter of 1937, total output for the
United States alone would exceed 4,800,000 units, a figure
only surpassed by 1929.
Not enough time has elapsed to gauge the effects on
retail sales of higher prices on 1938 models, the decline
in security prices and business, or shortening of maturi­
ties on installment financing. Initial response to new mod­
els was favorable, according to reports, but the annual
shows will be watched with more than usual interest.
Prices are about ten per cent higher than a year ago.
September sales, chiefly of 1937 models, were reported
in good volume generally, but the gain over last year was
only about three per cent, based on reports to factories.
In principal counties of this district, September passenger
car sales were down quite sharply compared with August,
partly seasonal, and they also were under last year. In
the first nine months passenger car registrations were
about 12 per cent larger than in the comparable period
of 1936.
Rubber,
In an effort to reduce further inventorTires
ies of finished tires, which were built
up to record proportions this spring to
carry over a period when plants might be closed because
of labor troubles, local rubber factories hardly maintained
September operations at the rate of August, and reports
indicate a further contraction in October. Some variation
from this trend was evident; one large plant which, ac­
cording to reports, allowed inventories to be scaled down
this summer, has been adding to stocks recently. In most
cases, however, plants were working short hours and some
reduction in employment has occurred.
Crude rubber consumption in September, according to
the Rubber Manufacturers* Association, was 43,893 long
tons, a gain of nearly six per cent over August, but a re­
duction of 5.5 per cent from September 1936. In only one
month since March has rubber consumption exceeded the
corresponding period of the previous year, and in the
two most recent months consumption has been below im­
ports from producing areas. At 56,049 tons, September
rubber imports were only exceeded on three previous oc­
casions — in December 1936 and twice in 1929. Com­
pared with last year the increase was 16 per cent, but
despite the recent gains, crude rubber stocks are still 22

4

THE MONTHLY BUSINESS REVIEW

per cent under last year. Large imports have continued
despite reduced consumption, partly because of the second
announced increase in ocean freight rates which is to become
effective January 1.
Continuation of heavy arrivals in face of slackening
demand was accompanied by further price weakness. In
late October crude rubber was quoted around 16 cents a
pound, approximately the same as a year ago, but a re­
duction of about 11 cents from the peak earlier this year.
Rubber prices rose sharply between last October and
April of this year, because of the feeling that a shortage
would develop before restriction quotas could be raised
in producing countries to where output would equal con­
sumption. Since the shortage did not materialize, prices
declined precipitately. Cotton prices also have receded
sharply and with rubber companies carrying necessarily
large stocks, possibility of inventory write-downs as the
year end approaches becomes increasingly greater as prices
recede.
Clothing
Showing of spring clothing models and
textiles recently has not met with much
enthusiasm by retailers in the case of
the former or by manufacturers where materials are con­
cerned, and textile mill operations have declined. In Aug­
ust, the latest month for which figures are available, scoured
wool consumed in making apparel materials amounted to
20,044,000 pounds. This was a reduction of 13 per cent
from last year. Wool receipts at principal markets con­
tinue in larger volume than a year ago, but since the re­
cent high in January, prices of wool at Boston have de­
clined about 13 per cent. This has had retarding effect
on material sales to manufacturers, and retailers recently
have exhibited a spirit of caution. Each bought heavily in
earlier months of the year in anticipation of an active
fall and winter season. At department stores in this dis­
trict, dollar value of women’s apparel on hand was 9 per
cent larger at the end of September, than a year ago, and
stocks of men’s clothing were up 24 per cent. Prices were
a factor in these increases. Fairchild's index of retail prices
of men’s and women’s apparel being up more than five
per cent in the past year. No figures are available on in­
ventories of clothing plants, but one textile manufacturer
states, “Customers are stocked with merchandise that has
not moved” .
September apparel sales at department stores in this
district were in good volume; women’s and misses’ ap­
parel sales were 22 per cent above last year, while sales
of men’s and boys’ clothing were up 15 per cent. Retail­
ers and manufacturers enjoyed a good volume of business
in the first nine months; it was ahead of 1936. Part of
the recent contraction in manufacturing activity is sea­
sonal. Spot orders to build up winter stocks are not large,
but rather heavy buying was reported when samples were
first shown. Production on spring lines has not yet started.
Other
The contraction evident a month ago,
Manufacturing; reflected chiefly in volume of incoming
orders and therefore not readily ac­
knowledged as a retrenchment, has become more general
recently. Programs of an expansionary nature have been
abandoned and business seems to be on a month-to-month
basis. Efforts to reduce inventories, acquired at somewhat




higher prices, but which were not excessive in relation
to the volume of business being done a short time ago,
are quite apparent. The price situation is not conducive
to an accumulation of materials.
So far as auto parts, materials, and accessories were
concerned, operations held up quite well in September and
the first half of October, with gains being shown over
last year. The auto assembly industry was interested only
in supplying dealers with 1938 cars as soon as possible,
and therefore placed orders for sufficient material to cover
these initial runs. Public reception of the new models will
determine the trend of material orders for the remainder
of 1937. Employment at Cleveland parts plants in Sep­
tember recovered about half the July-August decline,
which was about seasonal. In previous years it has taken
two months to reattain the level prevailing before the shut­
downs for model changes. Inventories are higher than a
year ago and are being closely watched. They are not ex­
cessive for the current volume of operations.
Orders for machine tools received in September from
domestic sources by members of the National Machine
Tool Builders' Association, were slightly smaller than in
August. Orders from foreign sources increased more than
enough to offset the decline and the combined volume was
only exceeded by two previous months of the recovery
movement. The index was 211 per cent of average ship­
ments in 1926, while the average monthly index for 1929
was 156. Foreign buying represented 42 per cent of total
orders placed in September, compared with 30 per cent a
year ago. Companies still report delayed deliveries up to
three or four months, but the special nature of equipment
is undoubtedly a factor. October orders have declined.
Foundry equipment orders received in September were
ten per cent smaller than in August, but 44 per cent in
excess of last year. Cancelations were insignificant and
unfilled orders were more than twice as large as a year
ago, despite the fact that September shipments were up
more than 50 per cent, compared with last year. Small
tool demand has declined recently and is slightly below
estimated normal. Inventories are above present require­
ments, but not excessive. Hardware, and metal products
demand recently has been below last year.
Incoming electrical apparatus and supply orders in Sep­
tember were down from August, although a gain was ex­
perienced in the first half of October. Orders were under
last year, but a large volume of unfilled orders still is on

THE MONTHLY BUSINESS REVIEW
hand which has enabled plant operations to continue at a
high rate. Inventories, which have been increased in pro­
portion to recent incoming orders, are much larger than
a year ago.
Window glass production in September was at 74.7 per
cent of capacity compared with 83.4 per cent in August,
and an average of 70.8 per cent in the first nine months.
Unfilled orders in September were about equal to a year
ago, according to reports, while inventories were up 40
per cent. Shipments have declined slightly, but continued
to exceed last year up to mid-October. Plate glass de­
mand from all sources has declined quite sharply recently
and production is in excess of consumption. Stocks are
accumulating. Glass container and glassware demand in­
creased in September, chiefly seasonal, and sales were
about 15 per cent above last year, slightly less than the
gain for the first nine months. Production declined slightly,
but continued in excess of a year ago. China and dinnerware factories operated at below 75 per cent of capacity
in September, and were under last year. While increased
sales have been reported, the gains were not up to expec­
tations nor as large as usually occur at this season. Col­
lections were reported as slow.
A slump in orders was reported by paint manufactur­
ers, chiefly in the industrial grades. Generally they have
increased at this season. No change in number of em­
ployees was indicated, but man hours worked were down.
Raw material purchases have declined and prices of lead
and zinc are weak; this has had a tendency to defer orders.
Paper and boxboard companies report a noticeable lack
of the pre-holiday business which generally is well under
way by this time. Output at present is being maintained
at levels above incoming orders.
In the shoe industry, September production was down
more than seasonally from August, and was 15 per cent
under last year in the fourth district. Output for the first
nine months was 5.4 per cent in excess of the same in­
terval of 1936. Inventories are larger than a year ago by
20 per cent, and unfilled orders are down quite sharply.
Retail shoe sales held up very well in this section in Sep­
tember, gains of approximately 15 per cent being reported
over last year.
TRADE
Retail
Department store sales at leading stores
in principal cities of the fourth district
were up more than seasonally in Sep­
tember following a similar gain in August. The adjusted




5

index of daily average sales rose over four points to 99
per cent of the 1923-25 monthly average, which was only
three points below the recovery peak of March.
Dollar volume of sales was 15 per cent greater than
a year ago at all reporting stores, but considerable varia­
tion was evident in the separate cities. At Youngstown a
gain of 23 per cent was reported, while Cincinnati and
Pittsburgh showed increases of 20 and 18 per cent. The
group of smaller cities, from which insufficient reports
are received to show a separate city figure, showed a com­
posite increase of 20 per cent. Akron showed the smallest
increase, 1.2 per cent. Higher prices continued to be an
important factor in these gains, although Fairchild's index
on October 1 was 0.3 per cent smaller than a month earlier,
the first decline in 14 months. The composite index still
showed a gain of 7.8 per cent over last year.
In the principal departments of reporting stores gains
were experienced in all except art needlework, art goods
and oriental rugs. Sales of jewelry were up sharply com­
pared with last year, and women's ready-to-wear depart­
ments showed increases ranging from 20 to 30 per cent.
Furniture and house furnishings departments continued
to show fair gains, although they wrere much smaller than
earlier in the year.
Buying of higher-priced merchandise, rather than in­
creased transactions, continued to account for a good pro­
portion of the larger volume of sales, for reports on num­
ber of sales indicate that they were little changed from a
year ago. Sales in basement departments of reporting stores
in September were 12 per cent larger than a year ago,
and represented 14.6 per cent of total store volume, where­
as the September 1936 basement sales were 17 per cent of
total store sales. Credit sales increased more than sea­
sonally in September, and represented 61 per cent of total
store sales. The gain was principally in regular 30-day
credit sales, installment purchases being approximate­
ly the same proportion of total sales as in September
1936.
Collections were rather slow during the month and rep­
resented 29 per cent of accounts receivable at the begin­
ning of the month, compared with 31.5 per cent in August
and 31.6 per cent in September 1936. The slowing down
was principally in collections on regular accounts.
Department stores added less than the usual amount to
their inventories in September in preparation for the Holi­
day season, although dollar value of stocks at the
month-end was 22.5 per cent larger than a year ago. The
seasonally adjusted index of stocks declined more than
three points to 82 per cent of the 1923-25 monthly aver­
age. Current sales in relation to stocks continue to fall
behind last year.
At reporting wearing apparel stores September sales
were 17 per cent larger than a year ago, while the gain
for the year to date was 15 per cent. Reporting furniture
stores experienced an increase of ten per cent in dollar
volume in September and 16 per cent in the nine-month
period. Repossessions during the month continued in in­
significant volume.
Wholesale
With the exception of wholesale drug
sales, gains reported by cooperating
lines of wholesale trade in this district
were smaller in September than the cumulative increases

6

THE MONTHLY BUSINESS REVIEW

for the first nine months. Wholesale grocery firms expe­
rienced an increase of 5.5 per cent in September sales
compared with 8.4 per cent for the nine-month period.
Hardware sales were up nine per cent in September, and
20 per cent for the year to date, while dry goods firms
experienced an increase of 5.6 per cent in the month, in
contrast to 11 per cent so far this year. Sales of drug
firms were up 16.6 per cent in the month and 15 per cent
for the year to date. Collections generally seem to be a
little slow.
CONSTRUCTION
Total building contracts awarded during September in
the fourth district, amounting to $26,637,700, were 41.7
per cent higher than those reported for September 1936.
Residential building gained only 6.7 per cent over the
same month last year. Compared with August of this year,
both residential building and total construction declined
more than eight per cent, the latter being the smallest
since May, when awards were reported at $26,302,000.
Reports for the early part of October showed a further
decided drop in building activity in this section. Total con­
struction for the first fifteen days failed to equal that of
the corresponding period of last year by about 11 per cent.
Residential building in this same period showed an in­
crease of 4.8 per cent.
Building activity in this district, for the first nine
months of 1937, increased 47.8 per cent over the similar
period of last year. Cumulative increases existed in each
of the four major classes of work.
In the 37 States east of the Rocky Mountains, total con­
struction, amounting to $207,071,800 as reported by the
F. W. Dodge Corporation, was 11 per cent under the
figure for September 1936. A still greater decline was
evident when compared with August of this year. This
shrinkage was less pronounced in public works than in
privately-financed construction.
Reports from wholesale dealers in lumber were not en­
couraging. Prices on common lumber were slightly lower
though no attempt was made by retail dealers to increase
their inventories.
AGRICULTURE
With growing now completed and fall harvest work well
along, results of the 1937 crop season can be judged more
accurately. It has become increasingly evident that for
the entire country the yields per acre harvested will av­
erage higher than in any recent year. A composite of prin­
cipal crops shows the prospective yields of 1937 crops to
be 112 per cent of the average yield per acre in the tenyear period 1923-32. In 1936 the yield was 86.8 per cent
of the ten-year average. Excluding 1937, the highest yield
of any recent year was in 1920 when the average was
109.6 per cent of the 1923-32 average. While the record
yield of cotton (47 per cent above average, and nearly
12 per cent larger than ever before) accounts for much
of this gain, excluding cotton the yield per acre was 3.7
per cent above average.
Not counting cotton, acreage of 25 principal crops
planted for harvest in 1937 was nine per cent greater than
in 1936, but 1.5 per cent smaller than the average of pre­
vious years. The gain over 1936 was chiefly in wheat acre­
age, which was much below average last year. The higher



yields per acre planted result in part from the better grow­
ing conditions generally, utilization of the more produc­
tive lands, and the greater use of fertilizers. In the first
nine months of this year sales of fertilizers in 17 States
were 24 per cent greater than in the comparable period
of 1936, and up 37 per cent compared with 1935. Sep­
tember sales, however, were 12 per cent under last year,
but with that exception were by far the largest for any
September since the pre-depression period.
The general level of prices received by farmers in Sep­
tember was 118 per cent of the five-year-pre-war average,
down five points from September, and six points from a
year ago. The declining trend continued in the first half
of October, the sharpest reductions being in grains and
cotton. The level of prices paid by farmers for goods pur­
chased also has receded slightly in recent weeks. The
ratio of prices received to prices paid was 91 per cent
in September, compared with 93 in August and 98 per
cent a year ago. The recent high was 101 in January.
Corn The October 1 report of the Department of Agricul­
ture for States in this Federal reserve district, showed
little change in crop estimates from the September fig­
ures. The corn crop is estimated to be 30 per cent above
last year's harvest and 25 per cent above average. Some
northern fields were damaged by frost, but the crop gen­
erally matured quite satisfactorily. In some places it was
poor because of weather conditions. Harvesting is well
advanced generally. The October 1 condition of the crop
was 80 to 88 per cent of estimated normal in States of
this district, all somewhat above the ten-year average con­
dition on that date, and also the average for the country
as a whole. Increased use of hybrid seed is a factor in
the greater yield per acre reported this year.
Potatoes Prospects for late potatoes are poor in most
northern commercial sections of this district. Late blight
and early frosts killed plants and many of these fields were
planted late. As a result, tubers are small and yield is
light. Numerous fields were not dug, but were planted to
wheat. Early varieties made satisfactory yields, and in
Kentucky the crop was 2 l/ 2 times as large as in 1936. No
shortage is expected, however, because the national crop
is about seven per cent larger than the five-year average
harvest of 1928-32.
Fruits A slight decline in estimated grape production oc­
curred in September, but growers in this section are har­
vesting a larger-than-average crop and also one that ex­
ceeds 1936. The October 1 condition was above the tenyear average, even though some insect damage was re­
ported and the crop was slow maturing. The cutting sea­
son started later than usual.
An apple crop nearly twice as large as the ten-year av­
erage and over four times as large as last year is being
harvested under some difficulty. A larger than usual por­
tion of the crop is expected to fall in the lower grades.
Because of low prices to growers and the great supply, a
sizable portion of the crop probably will not be harvested.
For the country as a whole, combined 1937 production of
fruits, excluding citrus varieties, is estimated to be 45
per cent larger than in 1936.
Tobacco The October 1 report indicated that prospective
yield per acre of tobacco is the second largest on record

1
years has caused an increase in the utilization of Burley
tobacco in the period. With supplies not excessive, prices
to growers for this year’s crop are expected to be satis­
factory, but not as high as in 1936 when the crop was
short. So far this season various grades of flue-cured to­
bacco have sold at prices similar to those of last year.
Cigar tobacco production in Ohio is estimated to be about
one-third larger than last year’s crop, but for the entire
country the gain is about seven per cent. Cigar consump­
tion also has been increasing in recent years and the total
supply of cigar type tobacco is below average.

THE MONTHLY BUSINESS REVIEW
and the total crop is slightly above the five-year average
1928-32, and 28 per cent in excess of last year’s harvest.
Burley tobacco, the principal type raised in this district,
is expected to total 359,000,000 pounds. This is 65 per
cent above the 1936 crop and about equal to the five-year
average, but still 15 per cent below the record crop of
1931. Early harvested crops have cured quite well, but
late crops have been affected by cool weather. The crop
as a whole is considered irregular with rather large amounts
of common tobacco. Stocks of Burley tobacco carried over
from previous years were estimated at 562,000,000 pounds,
a drop of more than 100,000,000 pounds from last year, and
200,000,000 pounds below October 1935. The total supply
(including this year’s crop) is estimated at about 925,000,000 pounds, an increase of two per cent over last year,
but still somewhat under 1935 or the five-year average.
The upward trend of cigarette consumption in the past five

Fourth D istrict Business S tatistics

(000 Omitted)
F'ourth District Unless
Sept. % change Jan.-Sept. % change
1937
Otherwise Specified
1937 from 1936
from 1936
Bank Debits— 24 cities................... 32,519,000 + 1 2 .7 323,003,000
+ 1 5 .7
Savings Deposits— end of month:
40 banks, O. and W. P a ...............3 766,329 + 6 .4
L,ife Insurap.ce Sales:
Ohio and Pa...................
799,416
.3 70,478 — 4.1
+ 7.4
detail Sales:
180,536
+ 15.6
Dept. Stores— 51 firms.................3.3 22,876 + 15.1
+ 14.2
8,151
Wearing Apparel— 13 firms. . . .3 1,075 + 1 7 .2
9,811
+ 1 5 .6
+ 10.3
Furniture— 41 firms........................3
Wholesale Sales:
1,687 + 16.6
13,466
+ 15.5
Drugs— 9 firms..................................3
10,948
+ 11.1
1,565 + 5.6
Dry Goods— 9 firms....................... 3
38,310
+ 8.4
4,778 + 5.5
Groceries— 28 firms........................3
14,864
+ 20.2
1,734 + 9.1
Hardware— 10 firms.......................3
+ 4 7 .8
270,299
building Contracts— Total. . . . . .3 26,638 + 4 1 .7
+ 4 8 .7
“
“ — Residential 3 8,574 + 6 .7
81,209
697 — 18.4
6,359
— 26.3
Commercial Failures— Liabilities 3
4662 — 12.4
472 + 2 0 .5
“
“ — number.. . .
’roduction:
30,307
+ 4 0 .2
3,418 + 2 5 .2
Pig Iron— U. S..........................tons
42,499
4,302 + 3.6
+ 2 6 .7
Steel Ingot— U. S..................... tons
3,077,4882 + 1 3 .4
Auto— Pass. Car— U. S................... 118,6712 + 3 1 .7
715,8542 + 1 4 .9
“ — Trucks— U. S....................
52,5322 + 1 6 .6
Bituminous Coal, O. W. Pa., E.
+ 10.2
130,858
Ky. ......................................... tons 14,383 — 3.4
7,949
Cement— O., W. Pa., W. Va. bbls. 1,059 — 18.9
+ 7.9
Elec. Power, O., Pa., Ky. Thous.
14,572
................................................ k.w.h. 1,599 + 5.7
+ 12.4
18,712^ + 8.0
Petroleum— O., Pa., K y......... bbls. 2,4873 + 9.8
Shoes........................................................
5 — 14.8
+ 5.4
Bituminous Coal shipments:
35,314
+ 7.9
L. E. Ports. . . .............................tons 5,431 — 8. 2
iron Ore Receipts:
+ 6 4 .1
37,587
L. E. Ports..................................tons 6,749 + 2 5 .4
1 not available
* Jan.-August
Confidential
2 actual number
8 August

(1923-25 = 100)
Bank Debits (24 Cities)............................................
Commercial Failures (Number)...........................
“
“
(Liabilities)........................
Sales— Life Insurance (O. and P a .)......................
“ — Department Stores (49 firms).................
“ — Wholesale Drugs (9 firms).......................
“ —
“
Dry Goods (9 firms).............
“ —
“
Groceries (28 firms)..............
“ —
“
Hardware (10 firms)............
“ —
“
All (56 firms)..........................
“ — Chain Drugs (4 firms)**...........................
Building Contracts (Total)......................................
“
“
(Residential)..........................
Production— Coal (O., W. Pa., E. K y .) ............
— Cement (O., W. Pa., E. Ky.). . . .
— Elec. Power (O., Pa., K y .)..........
— Petroleum (O., Pa., K y .)* ............
“
— Shoes........................................................
*August.
**Per Individual unit operated.




less Indexes
Sept. Sept. Sept. Sept. Sept.
1937 1936 1935 1934 1933
93
54
82
71
58
32
27
43
40
80
33
53
16
19
24
74
77
76
72
77
103
89
78
72
68
124 106
90
80
78
53
44
71
66
54
91
86
80
70
63
99
59
90
70
55
93
86
75
66
60
98
89
79
68
70
39
27
17
56
20
50
47
22
8
11
59
80
82
53
58
44
88 109
81
63
190 180 154 132 132
135 123 112 113 102
115 135 116
78 101

Wholesale and R etail Trade

(1937 compared with 1936)
Percentage
Increase or Decrease
SALES
SALES
STOCKS
September
first 9
September
1937
months
1937
D E P A R T M E N T STORES (51)
Akron..........................................................
+ 1.2
+ 1 2 .4
+ 2 2 .6
Cincinnati.................................................
+ 2 0 .3
+ 3 3 .6
+ 1 4 .9
Cleveland..................................................
+ 14.3
+ 12.6
+ 1 5 .1
Columbus..................................................
+ 12.6
+ 1 1 .5
+ 2 0 .6
Pittsburgh................................................
+ 1 7 .6
+ 1 9 .8
+ 2 5 .1
Toledo........................................................
+ 7.2
+ 8.7
+ 1 3 .9
Wheeling...................................................
+ 1 6 .8
+ 3.4
+ 1 1 .8
Youngstown.............................................
+ 2 2 .8
+ 2 0 .7
+ 3 2 .2
Other Cities............................................
+ 19.7
+ 2 2 .0
+ 2 2 .6
District.......................................................
+ 15.1
+ 1 5 .6
+ 2 2 .5
W EARING A PPA RE L (13)
Cincinnati.................................................
+ 1 9 .2
+ 9 .5
+ 1 2 .4
Cleveland..................................................
+ 13.2
+ 12.8
+ 7.7
Pittsburgh................................................
+ 2 7 .2
+ 1 9 .0
+ 2 7 .7
Other Cities............................................
+ 1 4 .0
+ 1 7 .8
+ 4 .0
District......................................................
+ 1 2 .3
+ 1 7 .2
+ 1 4 .2
F U R N IT U R E (41)
Cincinnati.................................................
+ 3.9
+ 2 4 .3
Cleveland..................................................
+ 6.9
+ 1 2 .0
Columbus..................................................
+ 1 7 .0
+ 1 6 .3
D ayton.......................................................
+ 6.0
+ 18.0
Toledo........................................................
+ 5.7
+ 0.5
Other Cities............................................
+ 3 0 .2
+ 3 6 .6
District.......................................................
+ 1 0 .3
+ 1 5 .6
CHAIN STORES*
Drugs— District (4)............................
+ 10.3
+ 9 .6
Groceries— District (4)......................
+ 7.0
+ 6 .0
WHOLESALE GROCERIES (28)
+ 2.1
+ 2.8
Akron..........................................................
— 9 .6
+ 5.8
Cleveland..................................................
+ 16.4
Erie..............................................................
+ 2 0 .9
+ 2 1 .4
Pittsburgh................................................
+ 4 .9
+ 14.2
Toledo........................................................
+ 10.5
Other Cities............................................
+ 10.2
+ 10.8
+ 8.4
+ 14.1
District......................................................
+ 5.5
+ 11.1
+ 5.6
WHOLESALE DR Y GOODS (9).. .
+ 30.4
WHOLESALE DRUGS (9).................
+ 16.6
+ 15.5
+ 17.3
WHOLESALE HA R D W A R E (10).
+ 20.2
+ 9.1
*Per individual unit operated.

Debits to Individual Accounts

Cincinnati. . . .
Cleveland.........
Columbus.........
Greensburg . „
Hamilton..........
Homestead., , ,
Lexington.........
Middletown. . ,
Oil City .
Pittsburgh. . . .
Springfield
Steubenville.. .
Wheeling..........
Youngstown. .
Zanesville.........

4 weeks
ended
Oct. 20,
1937
3 73,897
10,431
38,063
341,794
614,295
176,225
73,198
30,554
3,491
7,840
12,531
3,375
18,279
14,605
5,468
11,214
10,766
700,538
10,214
17,569
11,994
130,654
10,952
32,035
54,059
8,335
32,422,3 76

(Thousands
%
change
from
1936
+ 1 5 .0
+ 1 1 .6
+ 1 0 .8
+ 8.1
+ 5.9
+ 4 .2
+ 1 7 .5
+ 1 3 .7
— 20.8
+ 2 5 .1
+ 1 5 .0
+ 3 0 .0
+ 1 8 .1
+ 1 9 .5
+ 10.6
+ 3 2 .4
+ 3.2
+ 7 .0
+ 2 1 .5
+ 1 4 .9
+ 2 0 .1
+ 6.3
+ 2 3 .9
+ 6 .6
+ 1 6 .3
+ 1 4 .5
+ 8.0

of Dollars)
Year to date Year to date
%
Dec. 31, 1936 Jan. 2, 1936 change
to
to
from
Oct. 20, 1937 Oct. 21, 1936 1936
3677,159
3577,190
+ 1 7 .3
103,754
82,608
+ 2 5 .6
390,949
324,041
+ 2 0 .6
3,488,357
3,117,490
+ 1 1 .9
6,162,876
5,349,471
+ 1 5 .2
1,817,071
1,664,980
+ 9.1
739,893
+ 2 3 .3
599,900
324,633
247,633
+ 3 1 .1
35,292
32,833
+ 7.5
73,453
64,626
+ 1 3 .7
127,878
106,214
+ 2 0 .4
33,757
+ 3 2 .5
25,478
238,307
179,852
+ 3 2 .5
140,597
111,493
+ 2 6 .1
53,615
39,465
+ 3 5 .9
107,897
+ 2 3 .3
87,499
111,241
95,769
+ 1 6 .2
7,598,517
6,681,787
+ 1 3 .7
92,722
73,351
+ 2 6 .4
185,535
151,806
+ 2 2 .2
111,308
81,511
+ 3 6 .6
1,359,135
1,120,978
+ 2 1 .2
103,789
79,498
+ 3 0 .6
342,809
305,423
+ 1 2 .2
434,293
+ 2 1 .9
529,482
82,312
70,477
+ 1 6 .8
+ 1 5 .3
325,032,338 321,705,666

THE MONTHLY BUSINESS REVIEW

8

Sum m ary of N ational Business Conditions

By the Board of Governors of the Federal Reserve System
Declines in industrial production in September and the first part of
October reduced output to the level of a year ago, and commodity prices
continued to decline. The volume of distribution to consumers was m ain­
tained at the level of previous months.
Production and Employment
Volume of industrial production, as measured by the Board’s season­
ally adjusted index, declined in September to 111 percent of the 19231925 average as compared with 114 in June and July and 117 in August.
At steel mills, where output in August had been at a high level, partly
on the basis of orders placed earlier in the year, activity was reduced to
an average rate of 75 percent of capacity in September. This decline
continued
in October, as new orders were in limited volume, and the
Index of physical volum e of production,
rate of steel output in the fourth week of the month is estim ated at about
adjusted for seasonal variation, 1923-25 =
100. By months, January 1929 to Septem­
52 percent of capacity. There wTere also declines in September in activity
ber 1937, the latest figure being 111, pre­
at woolen mills, shoe factories, and at sugar refineries, and activity at
liminary.
cotton mills showed little change, although an increase is usual at this
season. Increases in output were reported at silk mills and m eat packing
establishments where activity recently has been at a low level. Automo­
bile production showed a decline from the high level of August, but
in the first three weeks of October advanced sharply as most m anufac­
turers began assembling 1938 models.
Mineral output increased in September, reflecting an expansion in
coal production. Output of crude petroleum declined somewhat but con­
tinued in large volume.
Value of construction contracts awarded, as reported by the F. W.
Dodge Corporation, was sm aller in September and the first half of
October than in the preceding six weeks, with a moderate decline in
private residential building and sharp declines in awards for other private
work and for publicly-financed work. Currently the dollar volume of
private work is about the same as a year ago, while awards for public
work are in sm aller volume.
Factory employment showed little change from August to September,
Indexes of value of sales, 1923-25 average
although an increase is usual at this season. There were declines in
= 100. By months, January 1929 to Sep­
the number employed at textile mills, shoe factories, railroad repair shops,
tember 1937. Latest figure, adjusted 94,
unadjusted 100.
and lumber mills. At canning establishments employment increased sea­
sonally. Factory payrolls, which usually expand in September, declined
substantially, reflecting principally a reduction in the average num ber of
hours worked by those employed. The levels of employment and payrolls
continued to be considerably above last year.
Distribution
Distribution of commodities to consumers by departm ent stores and
mail order houses increased more than seasonally in September, and
variety store sales showed about the usual seasonal expansion. Freightcar loadings increased by the usual seasonal am ount from August to
September.
Commodity Prices
The general level of wholesale commodity prices, according to the
Bureau of Labor Statistics index, declined from 87.5 percent of the 1926
average in the latter part of September to 85.2 in the middle of Oc­
tober. During that period price declines occurred in most commodi­
Indexes compiled by the United States
ties traded in on organized exchanges and in some m anufactured prod­
Bureau of Labor Statistics, 1926 = 100.
ucts. In the ten days ending October 25 commodity m arkets were
By weeks, 1932 to October 16, 1937.
steadier. New models of automobiles are currently being introduced at
higher prices.
Bank Credit
Excess reserves of member banks, after increasing in September
from $750,000,000 to over $1,000,000,000, showed little further change in
October.
Total loans and investments of reporting member banks in 101 lead­
ing cities declined somewhat in the four weeks ending October 20, re­
flecting chiefly a steady reduction throughout the period in loans to secur­
ity brokers and dealers. Commercial loans increased further.
Money Rates and Security Prices
Rates on 9-month Treasury bills in October declined to about % of
one percent, the lowest since last January. Prices of high-grade bonds
showed little change in September and October, while prices of lowerW ednesday figures for reporting member
grade bonds and of common stocks declined sharply to the lowest levels
banks in 101 leading cities. September 5,
1934 to October 20, 1937.
since the middle of 1935.
1929

1930

1931

1932

1933

1934

1935

1936

DEPARTMENT STORE SALES

WHOLESALE PRICES

MEMBER BANK LOANS AND INVESTMENTS




1937