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MONTHLY BUSINESS REVIEW
Covering financial, industrial, and agricultural conditions
in the
Fourth Federal Reserve District
Federal Reserve Bank o f Cleveland
Vol. 16

Cleveland, Ohio, October 31, 1934

Conditions generally throughout the fourth district
were som ewhat irregular in the third week of October.
According to reports received there has been an improve­
ment in sentim ent in recent weeks, but this change has
been paralleled only to a slight extent by developments in
trade and industry. In m ost lines inquiries are numerous,
but actual orders have been placed in quite lim ited vol­
ume. Although there has been a slight expansion in some
lines since Labor Day, the upswing has been less than sea­
sonal in most cases.
Conditions in farm com m unities showed further im ­
provement in recent w eeks in that fall crops have been
especially good and higher prices had been received for
them generally. The improvement, coupled with payments
made through the Agricultural Adjustm ent Administra­
tion, which in Ohio exceeded $8,400,000 prior to Sep­
tember 1 and have been augmented by payments since
that time, has provided farmers with more purchasing
power than they have enjoyed for several years. This
is clearly reflected in reports on retail trade. Department
store sales in sm all cities, which depend on rural buying
for a sizeable part of their total volume, were nine per
cent larger in September than a year ago, whereas at all
retail stores in the district September sales were only 1.1
per cent ahead of the same period of 1933. Gross cash
income of Ohio farmers in September was estimated to be
23 per cent larger than a year ago by the Ohio State
Department of Rural Economics.
Industrial employment in this district in September
declined about two per oent from August, whereas in
past years at this time little change was apparent. Em­
ployment at local industrial concerns in September was
still reported to be slightly above a year ago, despite the
fact that declines have been reported since May.
In the iron and steel industry considerable hesitancy
was evident in the latter part of October so far as buy­
ing of steel in any quantity was concerned and opera­
tions in the entire industry were at about 25 per cent
of capacity. Cleveland and Youngstown m ills were pro­
ducing at slightly better-than-average rates w hile other
centers were operating at lower levels.
Automobile production declined more than seasonally
in September and the rate at which cars were assembled
in the first three weeks of October varied considerably.
Preparations for new models have not progressed to the




No. 10

point where m aterials or m achinery have been ordered
in any quantity. As a result activity at local parts and ac­
cessory, glass, m achine tool, hardware, and rubber and
tire factories was at a lower rate in the first three weeks
of October than a month earlier. In some cases output ex­
ceeded a year ago, but by only a slight margin.
Activity in the construction industry in September was
substantially below A ugust and only 12 per cent ahead
of a year ago. Residential building was down 25 per cent
from September 1933 and awards for this type of work
were sm aller than since February of this year. For the
first nine m onths of 1934 total building contracts awarded
in this district were valued at $122,000,000, a gain of
100 per cent from the corresponding period of 1933, but
most of the increase was in publicly-financed construction.
Electric power production in this section for the past
several weeks has been under a year ago. Prior to Sep­
tember 1 electric power production averaged 13 per cent
ahead of the same period of 1933.
The number of commercial failures and liabilities of
the defaulting concerns continue well below a year ago.
For the first nine months a reduction of 60 per cent in
number and 53 per cent in liabilities involved was shown
in this district compared with the corresponding period
of 1933.
Life insurance sales in Ohio and Pennsylvania in Sep­
tember were 6.4 per cent less than in the same month of
1933. In the first nine m onths of this year sales of new
life insurance were nine per cent ahead of the correspond­
ing period of last year.

2

THE MONTHLY BUSINESS REVIEW

FINANCIAL/
Changes in condition of reporting member banks in
leading cities of the fourth district and the Federal Re­
serve Bank of Cleveland were relatively unimportant in
the five weeks ended October 24, and as for some time
past, have been overshadowed by other developments in
the field of finance. Savings deposits at selected banks in
the fourth district increased 0.3 per cent in the latest
month; at the close of September they were 5.6 per cent
larger than a year ago. Debits to individual accounts at
banks in leading cities of the fourth district in the five
weeks ended October 24 were 9.1 per cent ahead of the
corresponding period of 1933. This compared with an in­
crease of ten per cent in the four weeks ended September
19 and of 15 per cent for the year to date.
R eserve Bank Credit. There was a slight increase in
bills discounted for member banks in this district between
September 19 and October 24, but on the latest date total
discounts, at $461,000, were only a little above the low
level touched in early September. Holdings of bankers’
acceptances rose from $488,000 to $526,000 in the five
latest w eeks and advances to provide working capital to
industries in the fourth district increased from $85,000
to $151,000 in the period. In addition commitments of
this bank to make industrial advances on the latest date
were $111,000. H oldings of Government securities re­
mained unchanged at $213,025,000; they have been at this
level for nearly a year. The net result of these changes
was a slight increase in total credit extended in the five
latest weeks.
Federal reserve notes in circulation have declined mod­
erately for the past six weeks. On October 24 note circula­
tion amounted to $303,271,000, a reduction of about
$2,000,000 from a year ago. The decline in recent weeks,
which amounted to $15,000,000, was offset in part by the
issuance by this bank of over $10,000,000 of new silver
certificates of the 1934 series.
Reserve deposits of member banks rose to a new high
level in mid-October and in the latest week exceeded
$266,000,000. The accompanying chart shows daily av­
erage required and excess reserves of member banks in
the fourth district by m onths since the banking holiday
in 1933. Required reserves of these banks in the past
year and a half have increased from $107,000,000 to
$137,000,000 as a result of an expansion in deposits at
member banks. Excess reserves of member banks in this
same period rose from slightly less than $9,000,000 to $118,-




500,000 in September. In the latest month for which com­
plete figures are available, excess reserves are approxi­
m ately $6,000,000 smaller than in August, but the drop
was entirely at reserve city banks and was offset in part
by a slight increase in country bank excess reserves.
Member Bank Credit. At reporting member banks in
leading cities of the fourth district total credit extended
declined $10,000,000 in the five weeks ended October 24 to
$1,174,000,000. In the same period loans dropped from $403,000,000 to $393,000,000, while investments were unchanged
at $781,000,000. Both loans on securities and “all other”
loans dropped in the five latest weeks, but the contraction
in the former was somewhat greater than in the latter.
Investments in Government securities decreased in the
five latest weeks, but holdings of other securities rose to
$214,000,000, a gain of 12 per cent being shown from the
low point in July.
Demand deposits increased from $645,000,000 on Sep­
tember 19 to $665,000,000 on October 24. On the latest
date they compared with $532,000,000 a year ago. Time
deposits showed a contraction in the period, but were
still larger than a year ago at this time.
MANUFACTURING, MINING
Iron and
Steel

The iron and steel industry in the third
week of October appeared to be mark­
ing tim e pending the release of volum e
orders for material to be used on the 1935 autom obiles.
Steel production, as a national average was at
about 25 per cent of capacity in the third week of
October, a rise of approximately four points from the
corresponding period of September. In the principal steel
centers of the fourth district some variation was apparent
in the rate of operations; in the Cleveland-Lorain district
activity was at 38 per cent of capacity, up 10 points from
a month ago; at Youngstown the rate of production
was unchanged at 26 per cent and at Pittsburgh there
was a gain of five points to 21 per cent of capacity in the
four latest weeks. Because of lim ited demand for tinplate
operations at Wheeling mills were at 29 per cent of capacity.
Considerable irregularity was apparent in operations at
finishing mills with those at Cleveland averaging 25 per
cent.
The general price situation and the uncertainty re­
garding the industry’s future price policy, according to
Steel, was responsible in part for the hesitation displayed
by buyers regarding future steel requirements. This con­
dition was partly clarified in the latter part of October by
the announcement that the industry’s code and price
policies were approved. As yet, however, this has not
resulted in any substantial increase in com m itments.
Demand for steel from makers of household equipm ent
has held up fairly w ell and agricultural im plem ent manu­
facturers have increased purchases recently. Structural
steel requirements have benefited som e steel centers, but
orders from this source have been slow m aterializing in
the fourth district. The moderate increase in production
of 1934 models by the automobile industry was favorably
regarded in some circles, but leading m anufacturers in­
dicate that steel specifications for 1935 models w ill not
be released prior to Novem ber 1. Railroad steel require­
ments are being held down to the barest necessities al­
though available equipment generally is in bad condition.

THE MONTHLY BUSINESS REVIEW
Steel ingot production in September was 1,252,000 tons
and on a daily average basis was less than one per cent
below August. Compared with a year ago, however, out­
put was down 45 per cent. Total steel production in the
first nine months or 1934 exceeded 20,000,000 tons and
was still 18 per cent ahead of the same period of 1933.
Sixty-one blast furnaces were active at the close of
September, the same number as a month earlier, but a
slower rate of operations was m anifest in that daily
average output of pig iron, at 29,969 gross tons, was 12.3
per cent less than in August. Total production was the
lowest since May, 1933 and was 40 per cent under Sep­
tember last year. Pig iron output so far this year ex­
ceeded 13,000,000 tons, a gain of 36 per cent over the
same period of 19 33. A falling-off in iron ore receipts at
Lake Erie ports has occurred in recent months and in
September, at 2,343,000 tons, they were 44 per cent
under a year ago. For the season to date they were up
12 per cent from 1933. Total shipm ents from Lake Supe­
rior ports this year, with the season practically completed,
are estimated at 22,000,000 tons, compared with 21,600,000 tons last year.
Steel’s composite of iron and steel prices in late Octo­
ber was $32.09, a reduction of four cents in the latest
month. Minor adjustm ents in quotations on some products
have caused a moderate downward trend to be exhibited
for several weeks. A year ago this composite was $30.53.
Coal

Although coal production in the entire
country in September was slightly great­
er than in August, output of fourth dis­
trict mines declined 6.6 per cent in the period and was
1.8 per cent below a year ago. For the first nine months
of this year, however, output of local mines was 11.2
per cent greater than in the sim ilar period of 1933, while
output for the entire country was up 10.5 per cent. Coal
production in the first half of October was approximately
at the same rate as September, demand for domestic coals
being adversely affected by the unusually warm weather
for this season of the year and also by the confused price
situation.
Industrial consumption of coal has changed only slightly
in recent weeks and in August, the latest month for which
complete figures are available, was 7.4 per cent under the
corresponding period of 1933. Stocks of coal above ground,
w hile showing little change from July to August, repre­
sented 39 days’ supply at the current rate of consumption
and they were larger than a year ago at this time.
Bituminous coal shipm ents from Lake Erie ports have
declined recently. In September, amounting to 4,491,000
tons, they were 7.9 per cent below last year, but for the
season through September loadings were up 13.6 per cent.
Automobiles

After receding quite sharply in early
O c t o b e r autom obile assemblies in­
creased toward the end of the period
as a result of a slight improvement in retail demand and
output for the entire month was estim ated at 125,000
units. If this total is reached it would be only slightly be­
low output in October, 1933. September production, ac­
cording to the Department of Commerce, was 168,872
cars and trucks. This compared with 234,809 in August
and 191,800 in September of last year. The 28 per cent
decline from August to September was considerably more




3

than seasonal and the Federal Reserve Board’s adjusted
index dropped from 61 to 51 per cent of the 1923-1925
m onthly average. One year ago this index was 55 and
production in the latest month was off 12 per cent from
September, 1933.
A contraction in retail sales in September was partly
responsible for the falling-off in output and m anufac­
turers were attem pting to maintain stocks at low levels
so that no large supply of finished cars would confront the
industry at the time new models are introduced. There
were 123,909 passenger cars manufactured in September,
a drop of 21 per cent from a year ago, but output so far
this year, at 1,932,000 units, was 40.5 per cent ahead of
the corrsponding period of 1933.
Truck manufacturers continue to enjoy an active
market and output in September was 44,963 units. This
was 30.6 per cent ahead of a year ago and only 6,000
units under August. In the first nine months of this year
452,615 trucks were manufactured, a gain of 68.5 per
cent from the same period of 1933.
Preparations for new models have not progressed as
rapidly as was anticipated in some circles. Sustained buy­
ing of current m odels was partly responsible for this
situation although there were other contributing factors.
Sales of new passenger cars in September, estim ated at
150,000 in the entire country, exceeded production for
the third consecutive month. The decline from August
was 23 per cent, but registrations were only slightly under
last year at that time. Truck registrations in September
were estim ated at 40,000 units, about the same as in
August. They were slightly below factory output in the
period.
Rubber,
Tires

A decline in operations in the rubber
and tire industry in September was in­
dicated by a falling-off in the amount
of crude rubber consumed in the month by manufacturers
in the United States. In the latest period 30,352 long
fons were used by the entire industry. This represented
a decrease of 8.9 per cent from August and of 14 per
cent from September last year. The contraction was sub­
stantiated by the fact that employment at 18 Ohio rubber
concerns in September dropped 3.5 per cent from August
and was 1.1 per cent under a year ago. The August-September drop was slightly greater than the five-year av­
erage change for this period, but employment in the first
nine months of this year averaged 25 per cent above the
same period of 1933.
Reports from local manufacturers indicated that the
contraction continued in the first part of October, but sales
to dealers have held up rather well. In August, the latest
month for which com plete figures are available, ship­
ments exceeded output by over 700,000 units and finished
tires in hands of m anufacturers were reduced to the
low est number this year. Shipments by m anufacturers
have exceeded production by at least 700,000 units
a month since April.
At the current rate of con­
sumption stocks sufficient to last two m onths were re­
ported and they were slightly larger than a year ago
at this time.
The total supply of crude rubber in the United States
was reduced slightly in September because consumption
in the period exceeded imports which amounted to 28,835
long tons. At this level imports were 13 per cent under

4

THE MONTHLY BUSINESS REVIEW

A ugust and 39 per cent below September, 1933. Crude
rubber stocks on September 30, however, were 6.6 per
cent above a year ago. The replacement value of this
large supply of rubber is considerably higher than a year
ago despite the fact that crude rubber prices have de­
clined in recent weeks. In the third week of October crude
rubber was quoted at 14.05 cents a pound compared with
fifteen cents a month ago. It was approximately half of
this figure in 1933 at this time.
Clothing

Operations in the clothing industry in
the latter part of October were down
seasonally from the September level
and, according to reports, would continue on a part-time
basis until production of spring goods is begun in No­
vember. A ctivity at local plants in September was up
slightly more than seasonally from August, all branches
of the industry sharing in the gains. The number em­
ployed, however, in September was about four per cent
less than a year ago, the reduction being entirely due
to a curtailm ent at other than m en’s clothing factories.
Employment and operations at the latter plants continue
at a relatively high rate.
The cooler weather of recent weeks stim ulated sales
of coats and suits, but retail establishm ents still
exhibit considerable caution in regard to stocks which
are being kept at a minimum. Manufacturers report the
inventory situation, both of raw and finished goods, as
quite satisfactory.
Dollar value of retail sales of wom en’s clothing at
fourth district department stores was approximately the
same in September as a year ago, but sales of m en’s
clothing were down slightly. On October 1, according to
Fairchild's retail price index, prices of women’s apparel
were 0.5 per cent above a year ago so that the price
factor is no longer of much importance in comparing cur­
rent sales w ith those of the preceding year. Men’s cloth­
ing prices continue slightly above last year at this time.
The response to the recent showing by textile manu­
facturers of m aterials to be used in next spring’s apparel
was gratifying, but actual orders have not been received
in any volume.
Other
Manufacturing

Little change was reported in most of
the sm aller m anufacturing lines of the
fourth district in the latter part of Sep­
tember or in early October, after allow ing for seasonal
variations. Employment in September showed a contraryto-seasonal decline in many industries and in most manu­
facturing centers, but in general, activity was still above
a year ago at this time.
Autom obile Parts, Accessories. Paralleling the drop in
production of 1934 m odels, operations at auto parts’ plants
in this district declined in September and a further fa ll­
ing-off was reported in the first three weeks of October.
Orders for materials to be used in the 1935 models have
not yet been placed in any volume. Employment at 30
plants reporting to the Ohio State University Bureau of
Business Research dropped 5.5 per cent from August to
September, whereas the five-year average change for this
period was a decline of about one per cent. At these com­
panies the number of em ployees was reported to be 13
per cent above a year ago, but no information is available




as to the number of hours worked per employee. The in­
ventory situation is quite satisfactory.
Brick and Tile. A slight improvement, not of a seasonal
nature, was reported at local brick and tile plants in Sep­
tember compared with the preceding month. Operations
generally, however, are below a year ago.
China, Pottery. Operations at local china and pottery
plants increased seasonally in September and the first
part of October and the upturn was accompanied by an
im provement in sales. Large orders are lacking, but
numerous sm all orders have sw elled total volum e. In­
ventories have been increased in anticipation of a sales
upturn prior to the holiday period.
Electrical Supplies.
A ctivity at local plants in Sep­
tember was down from the preceding month and em ploy­
ment showed a greater decline than the average falling-off in the past five years. Compared with a year ago,
however, an increase in the number of em ployees of 12 per
cent was reported by 30 concerns. In the first part of
October there was an increase in the volum e of new orders
received, according to reports.
Glass. Fluctuations in the rate of operations in the
plate glass industry paralleled changes in autom obile pro­
duction and at present activity is at a low level. Manu­
facturers of glass containers reported little change in the
past thirty days either in operating rates or employment.
In the entire industry the number of em ployees in Sep­
tember was 25 per cent above a year ago and practically
unchanged from August.
Hardware, Machinery. The decline in operations at
local m achinery and hardware companies was more than
seasonal in September and activity in early October showed
practically no change from the preceding month. Employ­
ment at local hardware plants in September was off 14.3
per cent from August and 2.4 per cent from a year ago. At
machine tool plants employment was down 2.2 per cent
from A ugust to September, whereas the average change in
the past five years was a sligh t increase. Orders for ma­
chine tools, as reported by the National Machine Tool Build­
ers1 Association, were nine per cent smaller in September
than in August, but were som ewhat above a year ago. In­
quiries have increased, according to reports, but custom ­
ers seem to be holding off as long as possible before plac­
ing orders. New orders of foundry equipment increased
in September from the preceding month and were som e­
what ahead of a year ago.
Paper. Sentim ent in the paper and boxboard industry
improved in September and in the m ajority of cases the
month proved to be the best of the year. In the first part
of October activity remained at approximately the Septem­
ber level. Part of this increase was seasonal, but inven­
tories have not been expanded to any extent.
Shoes. R etail shoe sales have been adversely affected
by the unseasonable fall weather and output at local plants
in September was down 17 per cent from August. Produc­
tion in September, however, was approximately 1.4 per cent
greater than in the same period of 1933 and for the year
to date more shoes were made than in any sim ilar period
since 1929. Sales to dealers in sm aller towns continue
at higher levels compared with a year ago than in large
industrial centers.

THE MONTHLY BUSINESS REVIEW
TRADE
After allow ing for seasonal variations
daily average dollar sales at depart­
ment stores in the fourth district in
September were practically unchanged from the preced­
ing month and the index was 71.3 per cent of the 192 31925 m onthly average. Sales were up 1.1 per cent in dol­
lar value from a year ago, but, as in August, most of the
gain was to be found in sm aller centers of the district
where buying of rural sections represents a greater part
of the total volume. Combined sales of sm all cities were
nine per cent ahead of a year ago, whereas in Cleveland,
Pittsburgh and W heeling, sales were sm aller in September
than in the same month of 1933. For the year to date
dollar sales of all reporting stores in this district were
18.2 per cent ahead of the same period of 1933.
R etail prices, judging by Fairchild's index of prices at
department stores, were unchanged in September com­
pared with August, but there was a further narrowing of
the spread between current prices and those of a year ago,
the latest quotations being only 1.9 per cent higher on
October 1 than on the corresponding date of 1933.
There was an increase in the ratio of credit to total
sales in September from August, but it continued below
a year ago. Installm ent sales dropped seasonally from
A ugust to September, and the ratio of these to total sales
was under last year at this time. The ratio of regular
30-day credit sales to total sales increased in Septem­
ber, but was slightly sm aller than in September last year.
Dollar value of stocks at department stores increased
ten per cent from August to September, but the gain was
less than seasonal and the adjusted index dropped to 59.7
from 63.9 per cent of the 1923-1925 monthly average.
Compared with a year ago dollar value of stocks was down
4.8 per cent and the stock turnover rate was approximate­
ly the same as in September 1933.
Accounts receivable on September 30 were one per cent
larger than a year ago, but the gain was entirely in in­
stallm ent accounts which were up 23 per cent. Regular
30-day accounts receivable were 36.7 per cent sm aller
than on September 30, 1933. Little change was evident in
collections in September, but the ratio of collections in
the month to accounts receivable at the beginning of the
period was still larger than a year ago.
Sales of reporting wearing apparel stores in this dis­
trict in September were 6.4 per cent ahead of last year
and the gain for the year to date in dollar sales was about
17 per cent. Chain grocery sales, per individual unit oper­
ated, in September were 0.3 per cent sm aller than in Sep­
tember 1933 and down 3.6 per cent from August, but for
the first nine months a gain of nine per cent was shown
from the corresponding period of last year. Chain drug
sales in September were 3.6 per cent ahead of the preced­
ing year and the gain in the nine-month period was 12.9
per cent.
R etail

W holesale

Dollar volume of w holesale trade in four
reporting lines in this district in Sep­
tember
was
practically
unchanged
from August and the index of sales was 66 per cent of
the 1923-1925 m onthly average, up ten per cent from
last year at that time. The increase in September from
a year ago in dry goods sales exceeded the average gain




5

from the year to date, but in all other lines a sm aller
percentage increase was shown. W holesale grocery sales
in September were 12 per cent larger than a year ago,
while in the first nine months an increase from 1933 of
17 per cent was shown. A gain of 22 per cent in dry goocls
sales, 7 per cent in hardware sales, and 4 per cent in drug
sales was reported in September from the same month of
1933, w hile for the nine-month period increases of 20, 27
and 26.5 per cent, respectively, were shown from the pre­
vious year.
AGRICULTURE
September proved to be a month favorable to the ma­
turing of late crops in this section and estim ated yields of
m ost crops were higher than a month earlier. The follow ­
ing table of the October 1 condition of late crops in the
states of this district and the entire country clearly indi­
cates that local crop conditions are much better than the
average of the entire country.
Condition of crops
in per cent of normal
Buckwheat ...................

Condition of Late Crops
October 1. 1934
Ohio
71
81
69
81
66
27
67
66

Pa.
89
84
80
77
83
44
65
55

Ky.
82
58
62
84
78
22
55
70

W. Va.
76
79
51
66
74
35
16
65

U. S.
41.5
74.1
66.9
80.5
54.0
44.0
65.5
61.5

The October 1 crop report of the United States Depart­
ment of Agriculture indicated that revisions made in the
estim ates caused no m aterial change in the national foo5
and feed situatiofi. The latest report shows prospective
yields of 33 principal crops for the entire country to be
22 per cent below the average yield per acre in the ten
years 1921-1930, with the total acreage harvested con­
siderably below average. In the states of the fourth dis­
trict crops in Pennsylvania were about equal to the tenyear average; in Kentucky they were seven per cent bet­
ter than average, and in Ohio and W est Virginia they
were 12.5 per cent and 16.5 per cent, respectively, below
the average of the years 1921 to 1930.
The table below shows estim ated production of prin­
cipal crops of the fourth district and the United States,
compared with the average of the preceding ten years.
Corn and wheat, the two major crops of this section,
compare much more favorably with the ten-year average
than they do in the entire country.
PRODUCTION OF PRINCIPAL CROPS
(000 omitted)
---------Fourth District--------- ---------United States--------10-year ave.
%
10-year ave.
%
1934* 1924-33 change
1934*
1924-33
change
Corn, Iju.............. 132,814 166,485
—20.2
1,416,772
2,588,428
—45.3
„
.
Wheat, bu...........
37,440
36,810
+ 1.7
496,982
798,857
Oats, bu...............
36,499
77,150
-52.7
545,938 1,196,763 —54.4
Hay, tons ...........
3,239
5,570
52,441
74,704
-29.8
Tobacco, lbs.
102,558 136,836 —25.1 1,091,764 1,369,274 —20.8
Potatoes, bu.
19,282
19,483 — 1.0
362,391
356,070
1.8
*Based on October 1 crop report.

+

The feed grain supply in the entire country, according
to the Department of Agriculture, is the shortest in many
years and, including the carryover from 1933, is only
about 60 per cent of the average of the years 1924-1932.
As a result grain prices have risen sharply. In September
they were 12 per cent above the five-year pre-war aver­
age and they continued at approximately that level in Oc­
tober. A year ago grain prices were about 22 per cent be­
low the pre-war average.

6

ffHft Mo n t h l y

Prices of most other farm products also advanced in
September and the general level of farm prices was six
points above a month earlier and higher than since De­
cember 1930. At 102 per cent of the five-year pre-war
average farm prices were 22 points higher than a year ago.
A lthough commodity prices in general have been increas­
ing the advance in the price of goods farmers buy has been
more moderate than the gain in prices of farm products,
so that the index of farm purchasing power, which repre­
sents the ratio of prices received by farmers to prices paid
for goods purchased, was 81 per cent of the pre-war aver­
age compared with 69 per cent a year ago. The accom­
panying chart shows the index of farm prices, which on
the latest date was higher than since 1930. A moderate
decline in prices of som e products occurred in the first
part of October.
In addition to the benefits farmers have received from
higher prices their purchasing power has been augmented
m aterially by payments from the Agricultural Adjustm ent
A dm inistration. In Ohio, where payments have been con­
siderably sm aller than in many of the other agricultural
states, $8,455,000 had been distributed prior to Septem­
ber 1, approximately three-fourths of this amount being
sent to farmers who had signed corn-hog contracts. Com­
bining the benefit payments with the higher prices for
m ost products, the Ohio Department of Rural Economics
estim ates that gross cash income from Ohio principal prod­
ucts in September was 23 per cent larger than a year ago
and for the 12 m onths ended September 30 farm income
was 21 per cent above the same period of the preceding
year.
The condition of the corn crop on October 1 in Ohio
w as the sam e as a year ago, but was below the
ten-year average. In Pennsylvania the crop condition was
considerably above average and also a year ago, but total
production in the fourth district, at 132,814,000 bushels,
was 12 per cent under last year and 20 per cent less than
the ten-year average harvest. In the entire country this
year's corn crop is 45 per cent below the ten-year average
harvest and is the sm allest in over forty years. Stocks of
old corn on Ohio farms were very sm all on October 1.
The carryover is less than 60 per cent what it was a year
ago and less than one-fourth as great as in 1932.
The potato crop in this district, as in practically all
states in this section of the country, improved markedly
in September. This year’s crop is estim ated to be consid­
erably larger than a year ago and only one per cent below
the ten-year average harvest. Prelim inary reports indi­
cate that large yields of exceptionally high quality pota­
toes are being harvested.
Some improvement in the condition of pastures was re­
ported in September, but they still are in much poorer
shape for this season than in any other year for which
figures are available.
Condition of the late fruits improved during September;
apple prospects registered the largest gain w hile pears
and grapes benefited to a lesser extent. The Ohio apple
crop is very ligh t and is little better than 50 per cent of
the five-year average, but grape production in this section,
although about 11 per cent less than in 1933, was above
the five-year average harvest.
Tobacco. W eather conditions have been ideal for the




b u s in e s s

r e v ie w

curing of tobacco and this year’s crop is expected to be
of high quality. The crop generally is reported very
clean and so far shows less than the usual percentage of
common grades. As a result farmers are expecting good
prices, partly because the general average price of tobacco
in southern sections of the country was considerably above
that received a year ago. In addition this year’s crop is
approximately 20 per cent below the ten-year average, but
there is a comparatively larger surplus of burley tobacco
on hand than of some of the other im portant types. Total
production of burley tobacco in 1934 was estim ated at
298,000,000 pounds, compared with 382,000,000 pounds
last year and 316,000,000 pounds, the average crop of the
five years 1927-1931. The condition of cigar tobacco, the
type raised principally in southwestern Ohio, was sligh t­
ly lower on October 1 than a month earlier and produc«
tion is approximately 60 per cent of the five-year average.
BUILDING
The dollar value of building contracts awarded in the
fourth district in September, according to the F. W. Dodge
Corporation, was substantially below the August figure
and the decline was much greater than seasonal. A fallingoff from August to September was shown in each of the
four principal classes except public u tilities, for which a
gain of about 20 per cent was reported in this section.
Total awards in the month were valued at $9,346,000, an
increase of 12.4 per cent from a year ago. Gains were
confined to nonresidential building and public utilities,
whereas residential building was down 25 per cent from
a year ago and such awards were sm aller than since Februrary of this year. Loans for rem odeling and repairs
are being made, but total volum e of such work is still re­
latively unimportant locally. Public w orks’ construction
was about the same in September 1934 as a year ago,
but was down quite sharply from August.
For the first nine m onths of 1934 total contracts award­
ed in this district were valued at $121,811,000, a gain of
100.5 per cent from the corresponding period of 1933.
Increases were reported for each of the major divisions
except residential building, which was down 5.8 per cent.
In each of the large cities of the district except Erie, Cin­
cinnati and Cleveland, contracts awarded for the year to
date were ahead of the same period of 1933.
Contemplated construction reported in September was
up slightly from August, but was less than half as great
as a year ago. Reductions from last year were shown in
each of the principal classes of construction except non-

INDEX OF FARM PRICES
PER CENT

1910 - 1914*100

25 o r ~

200

150

100

J

L

U.S. DEP'T. OF AGRICULTURE
REVISED INDEX

50

\

V

7

THE MONTHLY BUSINESS REVIEW
residential building and in this classification the increase
was insignificant. Distributors of building m aterials and
supplies in some sections of the district reported a slight
improvement in business in the latest month, but despite
the increase sales continue at a very low level.

Fourth D istrict Business Statistics
(000 omitted)
Fourth District Unless
Sept.
% change Jan.-Sept.,
Otherwise Specified
1934 from 1933
1934
+ 7.9
14,821,000
Bank Debits—j24 cities............ 3 1,576,000
Savings Deposits—end of month:
41 Banks, O. and Pa................3 659,749
+ 5.6
1
Life Insurance Sales:
Ohio and Pa............................3
60,405
— 6.4
701,601
Retail Sales:
Dept. Stores—49 firms...........3
15,051
+ 1.1
131,358
Wearing Apparel— 11 firm s...3
742
+ 6.4
6,221
Furniture—42 firms................ 3
584 — 7.4
5,916
Wholesale Sales:
Drugs— 13 firms...................... 3
1,224
+ 4.3
11,854
Dry Goods—10 firms..............3
1,308
+ 2 2 .0
9,714
Groceries—33 firms................ 3
4,029
+ 1 1 .9
33,706
Hardware— 14 firms................3
1,148
+ 6.9
10,358
Building Contracts—T o t a l....3
9,346
+ 1 2 .4
121,811
Residential 3
1,431
—24.0
14,778
Commercial Failures—
Liabilities................................3
1,475
—36.7
20,202
Commercial Failures—Number.
592 —49.1
5662
Production:
Pig Iron, U. S..................Tons
899 —40.4
13,040
1,252 —45.2
20,268
Steel Ingot, U. S................Tons
Automobiles-Pass. Car, U. S. 123,909* —21.3
1,931,9812
Automobiles—Trucks, U. S ...
44,9632 + 3 0 .6
452,6152
Bituminous Coal............ Tons
10,450 — 1.8
106,733
Elec. Power— O., Pa., Ky., k.w.h.
1,132 — 2.1
9,242
Petroleum—O., Pa., Ky..Bbls.
2,090s + 1 0 .7
15,539*
Shoes .............................. Pairs
5
+1.4
5
Tires, U. S..............C a sin g s
3,427* —29.3
32,875*
Bituminous Coal Shipments:
Lake Erie P orts.............. Tons
4,491
— 7.9
27,533
Iron Ore Receipts:
Lake Erie P orts.............. Tons
2,343
—44.3
13,383
1 not available
4 January-August
2 actual number
5 confidential
* August

% change
from 1933
+ 1 5 .2

+ 9.1
+ 1 8.2
+ 1 7 .0
+ 28.8
+ 26.5
+ 1 9 .6
+ 17.3
+ 2 7 .2
+ 100.5
— 5.8
—52.8
—60.1
+ 3 5.9
+ 1 7.9
+ 40.5
+ 68.5
+ 11.2
+13.1
+ 1 1 .0
+5.4
+6.7
+ 1 3 .6
+ 1 1 .9

Fourth D istrict Business Indexes
(1923-1925 = 100)
Sept.
1934
Bank Debits (24 cities)......................................
58
Commercial Failures (Number).......................
40
(Liabilities)....................
33
Sales—Life Insurance (Ohio & P a.)................
72
” — Department Stores (47 firms)..............
72
” —Wholesale Drugs (12 firms).................
80
” —
”
Dry Goods (10 firms)........
53
” —
”
Groceries (33 firms)............
70
” —
**
Hardware (14 firms). . . . . .
59
” —
”
All (69 firms)......................
66
” — Chain Drugs (4 firms)**......................
70
Building Contracts—(T otal).............................
20
— (Residential)...................
8
Production— Coal (O., W. Pa., E. K y.)..........
58
— Cement (O., W. Pa., W. V a.)..................
—Elec. Power (O., Pa., K y .)* .. . .
135
— Petroleum (O., Pa., Ky.)*..........
113
—Shoes..............................................
103
♦August.
**Per individual unit operated.




Sept. Sept. Sept. Sept.
1933 1932 1931 1930
54
52
84 106
80
151
113 101
53
105
98
62
77
78
90 100
69
58
76
93
78
75
89 103
44
40
56
77
63
62
80
96
55
43
62
77
60
56
73
90
68
66
77
84
17
22
41
72
11
13
27
42
59
56
68
87
44
66
88 160
138
114
131 137
102
110
96 108
101
93
90
82

Wholesale and R etail Trade
(1934 compared with 1933)

DEPARTM ENT STORES (49)
Akron......................................................
Cincinnati..............................................
Cleveland...............................................
Columbus................................................
Pittsburgh..............................................
Toledo.....................................................
Wheeling.................................................
Other Cities...........................................
D istrict...................................................
WEARING APPAREL (11)
Cincinnati...............................................
Other Cities...........................................
D istrict...................................................
FURNITURE (42)
Cincinnati..............................................
Cleveland...............................................
Columbus...............................................
Dayton...................................................
Toledo.....................................................
Other Cities...........................................
D istrict...................................................
CHAIN STORES*
Drugs—District (4)..............................
Groceries— District (5)........................
WHOLESALE GROCERIES (33)
Akron......................................................
Cleveland...............................................
Erie.........................................................
Pittsburgh..............................................
Toledo.....................................................
Other Cities...........................................
D istrict................. *...............................
WHOLESALE DRY GOODS (10)...
WHOLESALE DRUGS (13)..............
WHOLESALE HARDWARE (14)..
*Per individual unit operated.

Percentage
Increase or Decrease
SALES
SALES STOCKS
Sept.
First
Sept.
1934
9 months
1934
+
+
—
+
—
+
—
+
+

8.1
6.3
0.4
3.6
4.0
3.2
8.1
9.0
1.1

+ 40.5
+ 10.1
+ 2 1.0
+ 1 9.6
+ 12.9
+ 14.5
+ 17.5
+ 30.3
+ 1 8 .2

— 2.3
— 17.3
+ 6.5
— 3.7
— 7.4
— 0.7
— 2.0
— 0.5
— 4.8

+10.1
+ 5.0
+ 6.4

+ 9.2
+ 21.1
+ 4 7 .0

— 7.9
— 3.0
— 4.6

—10.4
— 12.4
+ 4.0
+ 9.5
+ 5.1
— 17.8
— 7.4

+ 22.3
+ 3 3.2
+ 2 2 .6
+ 7.0
+ 33.3
+ 4 0 .6
+ 28.8

+ 3.6
— 0.3

+ 1 2 .9
+ 9.0

+ 3 9 .2
+ 11.9
+16.1
+ 10.5
+11.3
+ 9.1
+ 1 1.9
+ 22.0
+ 4.3
+ 6.9

+ 3 3 .6
+ 14.5
+ 20.9
+ 16.5
+ 18.0
+16.9
+ 17.3
+ 1 9.6
+26.5
+ 2 7.2

+ S.6
+ 8.2

Debits To Individual Accounts
(Thousands

Akron................
Butler................
C anton..............
Cincinnati........
Cleveland.........
Columbus..........
Dayton.............
E rie...................
F ra n k lin ..........
Greensburg. . . .
Ham ilton..........
Homestead........
Lexington..........
Lima..................
Lorain................
M iddletow n....
Oil C ity............
P ittsburgh........
Springfield........
Steubenville---Toledo...............
Warren..............
Wheeling..........
Y oungstow n...
Zanesville..........
Total..............

5 weeks
ended
Oct. 24,
1934
52,854
8,240
25,187
283,137
453,469
184,798
50,208
25,763
2,804
5,660
9,224
2,583
16,145
9,091
3,045
6,951
9,195
596,231
13,712
6,814
93,070
7,273
28,119
38,933
6,845
1,939,351

of Dollars)

%
Year to date Year to date
change Jan. 3, 1934 Jan. 4, 1933
from
to
to
1933
Oct. 24,1934 Oct. 25, 1933
+ 2 7 .0
443,983
315,496
— 0.3
66,017
58,850
+ 1 1 .7
250,760
180,593
+ 8.4
2,382,176
2,186,475
+ 3.2
3,896,364
3,402,599
+66.5
1,151,027
879,261
+ 19.5
391,390
367,481
+ 2 2 .8
184,489
157,387
+ 0.1
24,767
21,773
+ 2 4.8 48,465 .
37,363
+ 6.9
75,746
64,869
+ 4 0 .9
18,385
15,756
— 12.9
168,829
142,914
+ 39.1
74,746
53,867
+ 1 5 .4
25,972
22,052
— 2.0
61,150
55,963
+ 2 4.3
68,490
57,915
+ 2.3
5,400,103
4,895,764
+ 1 1 .2
117,004
98,131
+ 1 9 .4
59,250
45,536
+ 4.9
844,152
694,949
+ 7.2
59,475
47,644
— 11.0
268,112
256,443
+ 8.8
322,188
249,274
+ 1 0 .2
56,105
50,490
+ 9.1
16,459,145
14,358,845

change
from
1933
+ 4 0 .7

+1 2 . 2

+ 3 8 .9
+ 9.0
+14.5
+ 3 0 .9
+ 6.5
+ 1 7.2
+ 13.8
+ 2 9 .7
+ 1 6.8
+ 1 6.7
+18.1
+ 3 8.8
+ 1 7.8
+ 9.3
+ 18.3
+ 10.3
+ 1 9 .2
+30.1
+ 21.5
+ 2 4 .8
+ 4.6
+ 29.3
+ 11.1
+ 1 4 .6

THE MONTHLY BUSINESS REVIEW

8

Summary of National Business Conditions
By the Federal Reserve Board

Index number of industrial production, adjusted
for seasonal variation (1923-1925=100). Latest
figure, September, preliminary 71.

Indexes of factory employment and payrolls,
without adjustment for seasonal variation (19231925 average= 1 0 0 ). Latest figures, employment
75.8; payrolls 57.9

V\fHOLESAl!.Z PRIC E

s

%

Commodifies

>

Farm F roducts
1929

1930

1931

r

J\

AT'

\

1932

1
\S
1933,

1934

-*

Indexes of the United States Bureau of Labor
Statistics. By months 1929 to 1931; by weeks
1932 to date. (1926=100). Latest figures for
week ending October 13, farm products 71.0;
foods 74.8; other commodities 78.1.

Wednesday figures for reporting member banks
in 91 leading cities. Latest figures are for week
ending October 17.




Production and Employment
Volume of industrial production, as measured by the Board’s seasonally
adjusted index, declined from 73 per cent of the 1923-1925 average in August to
71 per cent in September. There were substantial declines in activity at co t­
ton and woolen m ills, reflecting the influence of the textile strike, and in the
output of shoes, automobiles and lumber. After the termination of the strike,
textile production increased. Steel mill operations, which had declined sharp­
ly during the summer, have been at a higher level in recent w eeks than in
the early part of September. Production of beef and lamb increased further
in September, reflecting in part the disposal of animals bought in the drought
areas by the Federal Government. W heat flour production and sugar m elt­
ings also were larger in September. Output of anthracite and bitum inous
coal showed a larger-than-seasonal increase.
Factory em ployment and payrolls declined considerably in September,
largely as a result of the textile strike. The number of workers employed
was substantially reduced in the automobile, iron and steel and shoe indus­
tries, as w ell as in the basic textile industries. There was a larger than sea­
sonal increase in employment in clothing industries, w hile in the nonferrous
metals, building m aterials, food products, and paper and printing industries
employment was sustained. Among nonmanufacturing lines, employment in­
creased seasonally from A ugust to September at coal m ines and in retail
trade. There was also a substantial increase in number of persons provided
with work by the emergency work program of the Federal R elief Adminis­
tration, w hile employment on public works decreased somewhat.
The value of construction contracts awarded, as reported by the F. W.
Dodge Corporation, continued in about the same volume during September
as in other recent months.
Department of Agriculture crop report for October 1 indicated a cotton
crop of 9,443,000 bales as compared with a yield of 13,047,000 bales last
year. The corn crop, which averaged 2,516,000,000 bushels from 1927 to 1931,
is estimated at 1,417,000,000 bushels this year. Hay and pasture conditions im­
proved in September and weather in the first half of October was generally
favorable for forage crops. The yield of w hite potatoes is estim ated at 362,000,000 bushels, about equal to the average for 1927-1931.
D istribution
Daily average railroad freight car loadings increased from August to
September by about the usual seasonal amount, but declined slightly in the
first half of October. Sales at department stores increased from A ugust to
September by somewhat less than the estim ated seasonal amount, w hile re­
tail sales of gpporpl merchandise in rural districts, as shown by reports of
mail order houses and chain stores to the Department of Commerce, in­
creased considerably.
Commodity Prices
W holesale prices of farm products and foods, which had advanced sharp­
ly in August and the first week of September, subsequently declined som e­
what. The weekly index of wholesale prices of the Bureau of Labor statistics,
which had advanced from 74 per cent of the 1926 average at the beginning
of June to 78 per cent early in September, stood at 76 per cent in the sec­
ond week of October. Recent declines occurred principally in those products
which had increased m ost rapidly in preceding weeks, such as wheat, cotton,
livestock and m eats. Prices of com m odities other than farm products and
foods have in general shown little change since last January, but w ithin re­
cent weeks prices of textile products and scrap steel declined slightly and
gasoline prices showed a considerable decrease. The open-market price of
silver advanced sharply in the first half of October.
Bank Credit
Excess reserves of member banks have shown no m aterial change during
the past month and on October 17 amounted to about $1,750,000,000. A re­
duction in T r e a s u r e cash and deposits with the Federal reserve banks some­
what more than offset a seasonal growth of $57,000,000 in the volum e of
money in circulation and a continued growth in required reserves arising
from a growth in deposits. Volume of reserve bank credit outstanding showed
little change.
At reporting member banks in leading cities there was a further growth
in deposits and in loans and investm ents. Between September 19 and October
17 total deposits of the banks increased by about $500,000,000. Commercial
loans to customers and member banks* holdings of United States Govern­
m ent securities increased further, w hile security loans declined.
Short-term m oney rates continued at low levels during September and
the first three w eeks of October. Yields on Government securities declined in
October, follow ing an increase in August and September.