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MONTHLY BUSINESS REVIEW
C ove r in g

financial, industrial

Re ser ve Oistrict

and a g r i c u l t u r a l c o n d i t i o n s

Vol. 18

Cleveland, O hio, November 30, 1936

A t the present time fourth district business is flourish­
ing- in most manufacturing fields and also in retail and
wholesale trade.
Indexes of activity in important lines
advanced to new high levels for the recovery movement
in October and gains over last year were larger generally
than in earlier months of 1936.
Recently announced wage increases, bonuses, and divi­
dend payments, the amount of which can hardly be ap­
proximated and which will not be reflected in purchasing
power at least until December, and plant expansion pro­
grams, are all indicative of the improvement which has
occurred this year. But in addition, the wage increases
point rather definitely to higher operating costs, and re­
ports recently have been received of buying in some lines
in excess of current requirements to take advantage of
prevailing prices.
A t the end of September, however,
the Department of Commerce index of commodity stocks
was nearly five per cent under a year ago and inventories
of manufactured goods are low ; they were approximately
equal to the average of 1923-1925 while raw material in­
ventories were 36 per cent higher than at that time.
Industrial employment in this section increased more
than two per cent in October compared with September,
somewhat greater than seasonal, and indexes in the latest
month were higher than since early 1930. In addition
there were gains in mining activity and employment in
various lines of trade. Compared with a year ago gains
in principal cities were: Cleveland 7 per cent; Cincin­
nati and Canton 11 per cent: Dayton 20 per cent; Mas­
sillon 19 per cent; Toledo 3 per cent; and Springfield
22 per cent. Payrolls in many cases showed larger in­
creases because of the greater number of hours worked
and higher wage rates paid.
All lines of retail trade experienced greater than seasonal
increases in October. Department store sales were larger
than since 1930 and the gain over last year in the month
was 22.5 per cent; for the first ten months the increase
was 14 per cent. Collections also improved considerably
in most lines.
After allowing for seasonal variations,
store inventories showed a further expansion in the month
to the highest level since early 1930. Wholesale trade
reports confirmed this increased demand for merchandise




No. 11

on the part of retailers. Retail prices advanced slightly
in October for the fourth consecutive month and, accord­
ing to Fairchild’ s index, were about 2.7 per cent higher
than in October 1935, but the gain in sales greatly ex­
ceeded the price rise. In addition, proportionately more
higher-priced merchandise was bought in October than a
year ago.
In the industrial field, difficulties with new automobile
models held up assembly lines and in turn activity at local
parts and material plants to a degree, although the building
up of a large supply of parts kept most plants operating
at better levels than a year ago. Plate glass production
in October exceeded all previous records. Steel ingot pro­
duction was up 44 per cent and mill operations held quite
steady at close to 75 per cent with many local plants working
at higher than average rates. Machine tool and foundry
equipment orders increased in O ctober; clothing produc­
tion was u p ; shoe factory output was 20 per cent in excess
of October 1935, and paint, paper, and boxboard produc­
tion continued in larger volume than a year ago. China
and pottery sales were reported to be rather limited for
this season, but gains over 1935 were still evident.
Iron ore receipts at Lake Erie ports in October were 70
per cent larger than a year ago and the gain for the season
to November 1 was 53.6 per cent. Coal shipments were
up 73 and 27 per cent, respectively, in the same periods

THE MONTHLY BUSINESS REVIEW

2

and total freight movement on the Great Lakes this season
has closely approximated that of 1930.
Coal mining activity in this section increased in October
and early November to the highest level for this season
since 1929. Reopening of many beehive ovens in south­
western Pennsylvania in response to greater demand for
coke has benefited a section of the district long depressed.
Building contracts awarded in this district in October
were 20 per cent larger than in September, the gain being
in the nonresidential, public works, and utilities classi­
fications. Residential contracts awarded were smaller than
in September a year ago, entirely due to a falling-off in
Federally-financed
residential
construction.
Contracts
awarded for homes to be occupied by owners were larger
than in September and 80 per cent in excess of October
1935. For the year to date total building awards were 40
per cent larger than in the corresponding ten months of
the previous year.
FINANCIAL
Except for an increase in loans on securities by weekly
reporting member banks in leading cities of the fourth
district in the four weeks ended November 18, little change
was evident in the trend of bank condition figures. De­
posits, both at the reserve bank and the member banks,
continue to increase to new high levels. Debits to individual
accounts at banks in 24 cities of the district in the four
weeks ended November 18 were 19.2 per cent larger than
in the same period of 1935 and the gain for the year to
date was 17 per cent.
A t the reserve bank industrial advances declined between
October 21 and November 18 at approximately the rate
evident earlier in the year. From the peak in June these
loans have been reduced nearly one-third. Bills discounted
and acceptances held were little changed in the four latest
weeks. Investments in Government securities also remained
at $245,770,000 for the past six weeks and the increase
in comparison with the last year represented only a shift
in the System's holdings from one reserve bank to another.
Gold reserves advanced to a record of $647,000,000 in the
third week of November; this was $152,000,000 higher than
a year ago.
From October 21 to November 10 note circulation of this
bank rose over $10,000,000 to $404,000,000, a new high
level since the abnormal circulation in March 1933. In
the following week a reduction of $5,000,000 was evident,




but on the latest date note circulation was $63,000,000
above last year at this time. Several factors can be point­
ed to as contributing to this gain. Am ong these are sub­
stitution of Federal reserve notes for national bank notes
as they are retired; increased business, larger payrolls, and
higher prices all require more circulating media; and banks
have more vault cash than a year ago partly because with
the large volume of excess reserves there is little incen­
tive for member banks to return surplus cash to the reserve
bank.
Reserve deposits of member banks rose to $458,000,000
on November 18, a new high record and a gain of nearly
$100,000,000 over last year. This was approximately $180,000,000 in excess of the higher reserve requirements that
have been in effect since August 16. The accompanying
chart shows the growth in excess reserves since the 50
per cent increase became effective. In mid-November they
were approximately 65 per cent over requirements, higher
than since early September.
M ember Bank Credit Despite a further increase in de­
mand deposits at reporting member banks in leading cities
to an alltime record high level between October 21 and
November 18, there was little change in the volume of
loans made by these banks in the period. Adjusted de­
mand deposits rose from $1,080,000,000 to $1,104,000,000
in the four latest weeks and were 14 per cent above a year
ago. Time deposits also increased slightly in the four latest
weeks, but Government deposits declined.
Total loans made by these banks continued in the first
three weeks of November at about the same level as in late
October, but about four per cent above a year ago. Loans
on securities rose from $225,000,000 to $234,000,000 in
late October, but declined to $231,000,000 by November 18.
This was the first net increase of any size in these loans since
early spring and that rise proved later to be only a tem­
porary reversal of the generally downward trend evident
in recent years. In the same four-week period “ other loans” ,
chiefly commercial, declined about two per cent, but they
still were larger than at this time last year by approxi­
mately 20 per cent.
Investments of reporting member banks in Government
securities and those fully guaranteed by the Government
increased 2.8 per cent in the four latest weeks, a decline in
holdings of the latter being more than offset by increased
holdings of Government securities. Compared with a year
ago reporting member bank holdings’ of Government securi­
ties were up 12 per cent. Investments in other than Gov­
ernment securities increased slightly between October 21
and November 18 and on the latest date were 13 per cent
larger than a year ago. Total loans and investments of
these reporting banks were about nine per cent larger
than at this time last year, but total deposits were up 13
per cent in the corresponding period.
MANUFACTURING, MINING
Iron and
Steel

Steelworks operations have held steady
at their high rate of close to 75 per cent,
strong
demand
from
miscellaneous
sources, swiftly advancing automobile production and heavy
rail awards having helped sustain operations in the past
month.
The wage increases and the anticipated price advances for

THE MONTHLY BUSINESS REVIEW

3

which, compared with the 2,728,257 tons of September, was
first quarter are the two outstanding developments in iron
an improvement of 263,537 tons, or 9.7 per cent. Part of
and steel markets. Higher steel prices have been announced
this increase was attributable to the fact that October was
as of December 1. Increases of $2 a ton in semifinished
steel, $3 a ton on bars, shapes and plates, and $3 to
a one-day longer month than September. October output
was the best for any month since May 1930. Production for
$5 on sheets, have been made. P ig iron advanced $1 a
October 1935 was 1,978,379 tons.
ton. A small amount of protective buying appeared prior to
For ten months of 1936, production has amounted to 24,announcement of price changes on finished steel, while a
greater amount of speculative purchasing appeared in pig 607,570 tons, against 16,858,694 tons in the corresponding
period of 1935. The increase of 7,748,876 tons is equivalent
iron, where prices had not changed for one year. Tin plate
to 45.9 per cent.
producers virtually reaffirmed their present prices for the first
quarter of 1937. High speed tool steel prices were raised
Coal
Although coal stocks above ground have
$20 to $50 a ton.
increased this fall and industries have
Better automotive operations aided almost all lines of the
been adding to their inventories, the ac­
steel business. Assemblies climbed over the 100,000-mark
tual supply in October was 15.5 per cent less than a year
in the middle of November for the first time since June, and
ago. Because of the higher rate of consumption, inven­
reached 110,000 in the week ending November 21. Sheet
tories in terms of days' supply were 27 per cent smaller
mills were being given all the business they could handle.
than at this time last year. Coal shipments from Lake
Rail awards were very heavy during the early part of N o­
Erie ports so far this season have been 27 per cent greater
vember, including Pennsylvania railroad's purchase of 100,than in 1935 and yet supplies at upper lake ports are only
000 tons, and announcement of higher rail prices was expect­
two per cent larger than a year ago.
ed to result in large tonnages. Repairing of cars and other
Increased industrial activity, freight movements and an
equipment for the winter has been going forward briskly.
active demand for coke have caused coal mining operations
Freight car awards aggregated 39,643 for the ten months
in this section to expand. Output in October was 17,703,000
ending October 31, compared with only 9,158 in the same
tons, a gain of 26.6 per cent over last year and bringing the
period last year. Steel orders for construction purposes
cumulative increase in production to 16 per cent. This is the
showed signs of slackening due to the winter season. In fin­
•best year so far since 1930, and the best October since 1929.
ished steel, the price advances were expected to bring in
In the entire country October production was up 13.7 per
heavy orders during December as consumers sought to get in
cent over 1935, and the increase for the ten months was 15
ahead of the deadline. By the middle of November backlogs
per cent.
had been worked down to the advantage of the delivery situa­
Sharp gains in coke demand from foundries and the
tion.
iron and steel industries have caused many long-idle
Through the week ending November 21, the national op­
beehive ovens in the Connellsville, Pennsylvania district
erating rate held above 70 per cent for eighteen consecu­
to be rebuilt and put in operation. Close to 3,000 ovens
tive weeks. This was a record which had not been
are again in production to help satisfy the demand for
attained since 1929. A year ago the national rate ranged
coke. In the first ten months of this year beehive coke
between 51 and 55 per cent. In the various steel centers production was 31 per cent in excess of 1935.
of the fourth district fluctuations in weekly operating rates
Prices have become somewhat more stabilized; coke is
were varied between October 24 and November 21. At
quoted at $3.75 to $4.00 a ton at oven, an increase of 25 to
Cleveland they deviated little from 79.5 per cent; at Wheeling
50 cents over last year, but coal prices are still under 1935.
the rate ranged from 92 to 89 per cent; at Youngstown from
77 to 73, while Cincinnati operated at 96 per cent in all but Automobiles
Failure of some auto assembly plants to
one week. A t Pittsburgh the rate dropped from 77 to 67
step up operations in October at the rate
per cent, but a year ago these mills, dependent on the heavy
expected or as rapidly as a year ago
industries, were operating at only 45 per cent.
caused total monthly output to be 17.4 per cent under Octo­
Production of steel ingots in October, 4,545,001 gross tons, ber 1935. Difficulties with new models were chiefly respon­
sible for this because demand for cars has continued much
brought the total calculated output for" ten months of
above other recent years; those makers who introduced new
1936 to 38,150,305 gross tons, compared with 27,194,171 tons
models early in the season reported many more orders than
in ten months of 1935 and 33,417,985 for the entire year. A v ­
a year ago at this time. A ccording to the Department of
erage daily production in October was 168,333 gross tons,
Commerce, 224,628 cars and trucks were assembled in O cto­
compared with 160,043 tons in September, a gain of 8,290
ber. This was 66 per cent ahead of September, but not up
tons per day, or 5.17 per cent. Average daily production
to estimated seasonal levels, the Federal Reserve Board’s
in October 1935 was 116,398 tons. In October 1936, steel
capacity was engaged at 76.70 per cent, compared with 72.92 adjusted index receding 14 points to 93 per cent of the 192325 average. As new-model difficulties were ironed out, weekly
in September and 52.58 per cent in October 1935.
production schedules increased quite rapidly in the first three
Eight additional blast furnaces were blown in during Octo­
weeks of November. By November 21 the weekly rate had
ber and average daily pig iron production in the month was
risen to 110,160 units, according to Cram’s reports, compared
96,509 gross tons, a gain of 5,567 tons, or 6.1 per cent, over
the 90,942-ton daily rate of September. This showing has with 104,248 in the preceding six-day period. These rates
not been equaled in any period since June 1930, with 97,817 were considerably above last year, assemblies in correspond­
ing weeks being 94,723 and 93,177 units, respectively.
tons. In October, one year ago, the daily rate was 63,818
Passenger car production in October was 190,688 units,
tons.
Total production for October was 2,991,794 gross tons, an increase of 100,000 cars over September, but still 10.6




4

THE MONTHLY BUSINESS REVIEW

per cent under October 1935. Up to November 1, passen­
ger cars assembled numbered 2,909,000 units, an increase of
13 per cent over last year and the best since 1929. Truck
production lagged in October, output of 33,940 being even
less than in September and 42 per cent under a year ago.
It was smaller than in any month since September 1935. In
the first ten months 652,236 commercial cars were made, a
new high record for this branch of the industry. Total
passenger car and truck production in the first ten months
of 1936 exceeded 3,560,000 units, an increase of 13.2 per cent
over the corresponding period of 1935.
The rapid expansion in assemblies and large orders for
parts and materials in part prompted by reports of new car
orders at the various shows now in progress and also by the
general feeling in the industry that cost of materials probably
will have to be increased, caused local parts plants, glass
factories, steel mills, and other lines connected with the auto
industry to increase operations in recent weeks.
New passenger car registrations in October in seven prin­
cipal Ohio counties were down quite sharply from Septem­
ber, reflecting the transition from old to new models, but
compared with last year a gain of 40 per cent was re­
ported. For the year to date new passenger car regis­
trations were up about 45 per cent from 1935 and truck
registrations were ahead by nearly 60 per cent.
Rubber,
Tires

W hile tire production apparently increased from September to October, judg­
ing by rubber consumption and employ­
ment in the month, m anufactured tire sales are reported
to have shown little change, the decline in those sold to deal­
ers for replacement purposes being largely offset by increased
requirements from the auto assembly industry. Manufac­
turers used 49,509 tons of rubber for all purposes in Octo­
ber, an increase of 6.9 per cent over September and 18 per
cent above October 1935. Consumption exceeded imports
in the month by over 9,000 tons and domestic stocks dropped
to 219,553 tons. In eight of the first ten months of this
year consumption has exceeded imports and a year ago
manufacturers had on hand 323,000 tons of crude rubber.
The decline in the twelve months was about 30 per cent.
In the first ten months American manufacturers used
474,000 tons of crude rubber, as against 40*5,760 tons in
the same period of 1935, a gain of 16 per cent. Consump­
tion of rubber for tires alone was up about the same
amount in the first nine months. So far this year rub­
ber consumption has been at an alltime record rate and
by mid-November it surpassed the entire year 1935. With
a close check being maintained on crude rubber produc­
tion in Eastern countries, world stocks have declined
sharply despite increases in export quotas. The price of
crude rubber continued to advance in November and in
the third week it was above 18 cents a pound, compared
with 13 cents a year ago and higher than since 1929.

Imports of crude rubber in October were 40,920 tons,
a decrease of 15 per cent from September, but a gain of
19 per cent over imports in October 1935. Crude rubber
afloat to this country on October 31 was substantially
larger than a month or year ago. It was estimated at 67,825
tons compared with 49,913 tons on October 31, 1935.
Tire production in September, the latest figure avail­
able, was only slightly under August and was 31.5 per




cent greater than a year ago.
A t 4,981,000 casings,
it exceeded shipments in the month by over a million tires,
and manufacturers’ inventories rose quite sharply. On
October 1 they were nearly ten per cent larger than a year
ago. Tire production in the first nine months was 14.5
per cent greater than in the same period of 1935.
The Department of Commerce report of tire stocks as
of October 1 indicates that dealers’ average stocks were
nearly eight per cent smaller than on that date last year,
but at about the same level as in October 1933 and 1934.
The average inventory consisted of 63.2 casings and 80
inner tubes. The report revealed that 65 per cent of the
12,000 dealers handled only one make of tire, 27 per cent
two makes and the remainder more than two brands.
While reports concerning mass distribution stocks were not
complete, they indicated an increase in such inventories from
last year.
Demand for rubber products, other than tires, has con­
tinued at a high rate in recent weeks, according to re­
ports.
Clothing

W earing apparel sales at reporting stores
in this district in October were up sharp­
ly from the corresponding month of 1935,
the gain in men’s clothing sales being 24 per cent and in
women’s wear 21 per cent. Sales of boys’ wear were up
24 per cent and the increase in men’ s furnishing sales was
20 per cent. These gains were considerably larger than
in preceding months and while prices of wearing apparel
increased in October, according to Fairchild’s index, the
rise at stores throughout the country was slight. W om en’s
apparel prices advanced 0.2 per cent and men’s wear 0.1
per cent in the month, but prices in both groups were less
than two per cent above last year at this time.
With retail sales somewhat exceeding expectations, in­
ventories were reduced and fill-in orders have been received
by local manufacturers in larger volume than is normal at
this season. As a result the entire industry is in a healthy
position as work on spring clothing gets under way. Plant
operations have been increasng following the seasonal
slack period which was of shorter duration than usual.
Up to the present time there has been a decided increase
in the size of spring orders received, the gain in the case
of one manufacturer being 35 per cent over last year.
In the textile field conditions have shown rather marked
improvement in recent weeks. W ool prices have advanced

THE MONTHLY BUSINESS REVIEW

after showing little change for several months. In midNovember they were at the highest point of the year and
18 per cent above a year ago.
Scarcity of wool supplies in this country is noticeable.
W ool deliveries at Boston in the first nine months were
less than in the same period last year and also under the
average of the past ten years and while wool consumption
so far this season has been less than in 1935, it was greater
than in any of the preceding ten years.
Other
Manufacturing

October and early November was a
period in which operations in the smaller
industries continued at relatively high lev­
els and gains somewhat greater than seasonal over previ­
ous months were recorded in several lines. While increased
operations represented chiefly demand for products for im­
mediate consumption there were a few reports of buying
in excess of current requirements because of increasing
costs that are felt to be imminent in certain lines. Orders
of seasonal products have been placed in better volume
than since 1929 and many plants continue to operate day
and night shifts.
In some cases October was reported
to be the best month on record.

Plate glass production in October exceeded 20,750,000
square feet, a new high for all time and a gain of 25 per
cent from October 1935. W ith one or two exceptions plant
operations were at capacity.
W indow glass orders on
hand are reported to be the largest on record, those placed
since November 17 being taken on condition that the price
at date of shipment would prevail. Manufacturers’ and
jobbers’ stocks are small and demand from other lines than
the building industry is greater than at any previous time.
China and pottery plants reported a falling-off in sales in
early November.
Machine tool orders received in October from domestic
sources were not far from the high point of the year and
total orders were up 15 per cent from September. Foreign
purchases represented 23 per cent of the monthly volume,
according to the National Machine Tool Builders’ Associa­
tiony compared with 30 per cent in July and September
and 24 per cent in August. The gain in total orders over
last October was more than 30 per cent and they were
reported well distributed. Foundry equipment orders re­
ceived in October also were up sharply from September and
last year and shipments were in even larger volume. Many
plants, long idle, have been or are being reconditioned




5

and obsolete equipment is being replaced as demand in­
creases. Small tool sales held up better than seasonally
in early November and in October sizable gains wTere
reported over last year in sales, operations, employment,
and wages. Inventories are small.
In the auto parts industry operations in late October
and the first half of November were at unusually high
levels as assembly lines were building up large supplies of
parts. Some increase in employment was reported in October,
but larger gains in payrolls were evident because of the in­
crease in the number of hours worked and wage rates. Re­
cently announced wage increases, bonuses, and dividends
point to the improved situation in the automobile parts field.
Hardware makers continue to enjoy an active demand
for goods, some of which is felt to be speculative, although
wholesale jobbers have reported an unusual volume of or­
ders. Electrical goods sales in October were approximate­
ly 30 per cent larger than a year ago and about the same
increase was reported for the first ten months.
Operations in the paper industry averaged 85 to 90 per
cent of capacity in October, compared with 79 per cent
a year ago, and while there generally is a falling-off at
this season, demand so far has held up very well. Compe­
tition of cheaper grades is affecting high-priced lines and
although prices are firm, few increases have been made
to cover higher costs. Inventories of fine papers are
large seasonally and boxboard stocks also are up.
Paint production and sales have fluctuated seasonally,
but continue much above last year. In the first nine
months dollar sales for the industry were 13.5 per cent
larger than in 1935 and September sales were up 17 per
cent. Raw material prices have advanced and inventories
are being accumulated.
While shoe production at fourth district factories de­
clined seasonally from September to October, output in
the month exceeded any corresponding period on record
and was 20 per cent in excess of 1935. So far this year
production has been 5.7 per cent greater than in the first
ten months of 1935. W ork is just starting on spring lines
and orders so far have been received in very good vol­
ume. Hide and leather prices are firm, but slightly under
last year. Retail shoe sales at fourth district reporting
stores were about 25 per cent larger in October than a
year previous.
TRADE
Retail

An unusually sharp increase in retail
sales was experienced in October by
department stores in leading cities of the
fourth district and even after allowance is made for the
fact that daily sales generally are larger in October than
in September, the index was up over six points to 92 per
cent of the 1923-25 average. This was higher than since
October 1930 and the gain in dollar volume over last year
was 22.5 per cent. In the first ten months of 1936 sales
volume was 13.8 per cent larger than in the corresponding
period of 1935.
Increases in October sales in the various cities of the
district ranged from nearly 17 to 30 per cent, with Youngs­
town stores showing the largest gain and Toledo and Cin­
cinnati reporting stores the smallest. Stores in the
group of smaller cities experienced an average increase

THE

6

MONTHLY

BUSINESS REVIEW

of nearly 29 per cent in October sales. All major depart­
ments except silks and velvets, art needlework, and sport
goods showed increases in October, compared with a year
ago, housefurnishings and apparel sales showing unusually
large gains. Credit sales represented 60 per cent of total
store sales in October, about the same as in September and
also a year ago. Installment sales, in relation to total
sales, were up from last year and represented 8.9 per cent
of total dollar volume.
A general improvement in collections was reported in
October, compared with September and also a year ago;
collections in October on regular 30-day accounts receiv­
able at the end of September were 47.8 per cent, com­
pared with 41 per cent in the preceding month and 44
per cent last year. It was the highest collection figure report­
ed in at least nine years. Collections in October on in­
stallment accounts receivable also improved seasonally and
were slightly better than a year ago.
The dollar value of department store stocks increased
five per cent in October, somewhat more than seasonal and
the index, although only 67 per cent of the 1923-25 aver­
age, was higher than since November 1931. Compared
with a year ago stocks were up 10.4 per cent as of October
31. In relation to current sales, the increase in inventories
has been moderate. Stock turnover in October was 39 per
cent, or at the rate of 4.8 times a year compared with 36
per cent in October last year. In the first ten months
the stock turnover was 3.17 times compared with 2.94 in
the same period of 1935.
Wholesale

All reporting wholesale lines in the
fourth district except groceries experi­
enced larger gains in sales in October
over last year than the average increase reported in the
first nine months compared with 1935, and while a season­
al expansion is generally experienced in October, the rise
in the latest month was larger than usual. Buying on the
part of retailers was reported in considerable volume in
preparation for what is expected in trade circles to be an
active holiday season. Wholesale hardware firms reported
October sales 32 per cent larger than a year a g o ; dry goods
sales were up 14.5 per cent, and drug sales nearly 20 per
cent. Wholesale grocery sales in October were 2.7 per
cent larger than a year ago, but were smaller than in Sep­
tember and the increase for the first ten months was 6.2
per cent.
CONSTRUCTION
Total contracts awarded in the fourth district in O cto­
ber were valued at $22,495,000. This was an increase of
20 per cent over September, but a reduction of 20 per
cent from the high figure of October 1935. A year ago
large contracts were awarded for two Federal slum-clearance projects valued in excess of $5,000,000 and highway
construction contracts awarded last October in this section
were valued at about $12,000,000.
Nonresidential building contracts awarded in October
were larger than in the previous month or October 1935.
Increased factory construction by more than 100 per cent
from September to October and by about five times over
October 1935 was responsible for the bulk of the improve­
ment, although contracts for commercial buildings were
larger than in September, or October last year. Institu­




tional and recreational building contracts awarded were
smaller than a year ago.
In the residential field there generally is a rather sharp
decline from September to October so the 5.7 per cent drop
in contracts awarded for this type of work was not unusual.
Valued at $7,583,000, awards were 25 per cent under the
$10,095,000 last October, but nearly half of this latter
amount represented two contracts for slum-clearance apart­
ments. In the latest month contracts awarded for residen­
tial dwellings for owner occupation were valued at ap­
proximately $5,000,000 in this district, an increase of 80
per cent over last year. Total residential contracts award­
ed in the first ten months of 1936 were valued at $62,000,000, an increase of 53 per cent over 1935.
Heavy public works started in October in this section
showed a larger dollar volume than in September, but were
about 40 per cent under last year. Public utility construc­
tion continued in limited volume, although a gain in O cto­
ber was evident both over September and a year ago.
The decline in total contracts awarded in October, as
compared with the abnormally large volume last year,
reduced the cumulative gains reported, but in the first
ten months total building was still 40 per cent above the
corresponding period of 1935.
AGRICULTURE
Estimated yields of late crops were raised generally by
the November report of the Department of Agriculture,
chiefly because mild weather this fall aided maturing and
harvesting of the late-growing crops. The improvement
in the entire country in October was about two per cent
and States in the fourth district shared in the gains. Im­
proved pastures coupled with the fact that later grazing
was possible because of the mild weather has conserved
the short feed crops in some sections so that while the
total supply is still somewhat below average, it is more
than ten per cent larger than in the poor year 1934.
In the fourth district rains have been plentiful this fall;
in fact in some sections they have hampered corn husking
and potato digging, but they have benefited plantings of
winter wheat, which in this district are reported to be at
a record high level. Also the crop condition is excellent
in this section, but in some other parts of the country poor
germination and growth was reported because of continued
dry weather.
Yield per acre of this year's principal crops was esti­
mated on November 1 to be 96 per cent of the ten-year
average 1921-30 in Ohio, 98 per cent in Pennsylvania,
78 per cent in W est Virginia, and 76 per cent in Kentucky.
The average for the entire country was 86.5 per cent.
The total harvest in this section did not compare so favor­
ably with the average of past years because of the reduced
acreage, but in contrast with other parts of the country
most sections of the district, excluding Kentucky, fared
reasonably well.
Estimated potato production in the fourth district was
increased ten per cent in October and it was only 15 per
cent under the large crop of 1935. The increase raised
this year's estimate above the ten-year 1926-35 average
harvest. W ith the crop small in other parts of the coun­
try local potato raisers are benefiting from the higher price

THE MONTHLY BUSINESS REVIEW

this year’s crop is bringing. W et weather hampered dig­
ging in some counties and although the crop generally is
of good quality, many tubers are irregular and cracked.
Preliminary estimates of the corn crop in this district
were increased 3.2 per cent in October, and the latest
figure, 152,843,000 bushels, was 22 per cent below last
year's crop, while the figure for the entire country was
down 33 per cent. Estimated yield per acre was 33 bush­
els in Ohio, 41.5 in Pennsylvania, 23 in W est Virginia,
and 16.5 in Kentucky. The national average is reported
at 15.5 bushels compared with 24 bushels last year, which
was slightly under the ten-year average. Husking in Ohio
was delayed by rains and some concern over possible dam­
age to corn in shocks was reported.
The tobacco-selling season in this district is due to open
at Lexington on December 7 and considerable leaf is re­
ported ready to sell. Quality is better than anticipated in
many instances, but the yield is light. The November
report of 1936 tobacco production in this district showed
an increase of 1.3 per cent over the preceding month, but
the 80,698,000 pound figure was still 8.3 per cent under
the small crop of 1935. Harvest of all types raised in
Ohio was 21 per cent under last year and less than half
as large as the average crop in the five years 1928-32.
In Kentucky the decline from 1935 was three per cent and
from the five-year average it was 40 per cent. Burley
tobacco production also was 40 per cent less than the
average crop of 1928-32. Cigar type tobacco production
in each of the past four years has been less than annual
consumption and manufacturers’ stocks have been reduced
about 100,000,000 pounds in the period. Judging by prices
received on other grades of tobacco, most growers in this
section are expecting higher prices for this year’s small
crop.

Wholesale and Retail Trade
(1936 compared with 1935)

DEPARTMENT STORES (52)
Akron.......................................................
Cincinnati...............................................
Cleveland................................................
Columbus................................................
Pittsburgh...............................................
Toledo......................................................
Wheeling.................................................
Youngstown...........................................
Other Cities...........................................
District....................................................
W EARING APPAREL ( 13)
Cincinnati...............................................
Cleveland................................................
Pittsburgh..............................................
Other Cities............................................
District....................................................
FURNITURE (42)
Cincinnati...............................................
Cleveland................................................
Columbus................................................
Dayton....................................................
Toledo......................................................
Other Cities...........................................
District....................................................
CHAIN STORES*
Drugs— District (4).............................
Groceries— District (5 )........................
WHOLESALE GROCERIES ( 30)
Akron.......................................................
Cleveland................................................
Erie..........................................................
Pittsburgh...............................................
Toledo.....................................................
Other Cities...........................................
District....................................................
WHOLESALE DRY GOODS (10) . . . .
WHOLESALE DRUGS (11) ..................
WHOLESALE HARDW ARE (13) . . .
*Per individual unit operated.




Percentage
Increase or decrease
STOCKS
SALES
SALES
October
First 10
October
1936
1936
months
+ 2 4 .6
+ 1 6 .6
+ 2 2 .3
+ 1 8 .4
+ 2 5 .8
+ 1 6 .4
+ 1 8 .4
+ 3 0 .2
+ 2 8 .8
+ 2 2 .5

+ 9.3
+ 1 0 .6
+ 1 4 .5
+ 1 3 .0
+ 1 5 .7
+ 1 1 .1
+ 1 4 .4
+ 1 9 .9
+ 1 6 .7
+ 1 3 .8

+ 2 1 .7
+ 1 2 .3
+ 1 1 .9
+ 5.4
+ 8.5
+ 5.8
+ 8.7
+ 9.7
+ 1 0 .3
+ 1 0 .4

+ 1 0 .0
+ 2 6 .1
+ 1 7 .7
+ 1 9 .0
+ 1 8 .2

+ 0.5
+ 1 1 .4
+ 8.5
+ 1 1 .2
+ 7.6

+ 3.9
+ 1 1 .5
+ 1 7 .5
+ 3.7
+ 8.8

+ 18.3
+ 3 4 .2
+ 2 3 .3
+ 4 4 .8
+ 3 7 .2
+ 2 7 .5
+ 3 1 .8

+ 2 9 .3
+ 2 8 .4
+ 2 3 .3
+ 3 0 .9
+ 3 2 .5
+ 3 5 .7
+ 2 9 .6

+ 1 3 .7
+ 9 .8

+ 1 5 .6
+ 2.9

+ 4.3
+ 7.2
+ 3.8
— 7.8
— 4 .0
+ 3.1
+ 2.7
+ 1 4 .1
+ 1 9 .8
+ 3 1 .9

+ 5.6
+ 2.5
+ 6.2
+ 1.5
+ 3.2
+ 10.1
+ 6 .2
+ 1 1 .9
+ 1 2 .8
+ 1 7 .1

7

Fourth District Business Statistics
(000 omitted)
% change
Fourth District Unless
October % change
Jan.-Oct.
Otherwise Specified
1936
from 1935
from 1935
1936
Bank Debits— 24 cities................. 32,547,000 + 2 2 .4
+ 17.6
322,434,000
Savings Deposits— End of month:
40 banks, O. and W. Pa..............£ 725,113 + 4 .2
Life Insurance Sales:
Ohio and Penna............................ 3
75,097 — 2.9
735,268
— 6.5
Retail Sales:
Dept. Stores— 52 firms................3
23.677 + 2 2 .5
+ 1 3 .8
180,868
Wearing Apparel— 13 firms....... 3
1,188 + 1 8 .2
8,326
+ 7.6
Furniture— 42 firms..................... 3
+ 2 9 .6
1,087 + 3 1 .8
9,587
Wholesale Sales:
Drugs— 11 firms............................3
+ 1 2 .8
14,508
1,665 + 1 9 .8
+ 1 1 .9
Dry Goods— 10 firms..................3
1,702 + 14.1
12,499
41,127
+ 6 .2
Groceries— 30 firms......................3
4,555 + 2.7
Hardware— 13 firms.....................3
13,574
+ 1 0 .5
2,010 + 3 1 .9
Building Contracts— Total.......... 3
205,426
+ 4 0 .3
22,495 — 19.0
7,583 — 24.9
62,191
+ 5 3 .1
— Residential.3
Commercial Failures— Liabilities 3
9,265
— 30.1
639 — 53.9
— 24.1
“ _
“
Number.........
5772
45 2 — 42.3
Production:
+ 4 5 .9
2,992 + 5 1 .3
24,608
Pig Iron— U. S.......................tons
+ 4 0 .3
Steel Ingot— U. S.................tons
38,150
4,545 + 4 4 .6
+ 1 3 .1
Auto-Passenger Car— U. S.......... 190,6882 — 10.6
2,908,5882
652,3362
+ 1 3 .4
“
Trucks— U. S......................
33,9402 — 42.2
Bituminous Coal, O., W. Pa., E.
Ky. .................................... tons
136,398
+ 15.9
17,703 + 26.6
Cement— O., W. Pa., W. Va. bbls.
+ 3 9 .5
8,670
1,306 + 8 1 .1
Elec. Power, O., Pa., Ky., Thous.
+ 1 4 .3
12,970*
1,513s + 1 7 .3
K. W. H........................................
+ 3.7
19,63H
Petroleum— O., Pa., Ky........ bbls.
2,3093 + 1 3 .2
s
5
+ 5.7
+ 1 9 .8
Shoes .................................... pairs
42,6854
+ 1 4 .5
Tires, U. S....................... casings
4,98is + 3 1 .5
Bituminous Coal Shipments:
+ 2 7 .3
39,274
L. E. Ports..............................tons
6,545 + 7 3 .0
Iron Ore Receipts:
+ 5 3 .6
L. E. Ports........................... tons
28,298
5,388 + 7 0 .4
1 not available
4 Jan.-Sept.
2 actual number
3 confidential
3 September

Debits to Individual Accounts

Akron..............
Canton.......... .
Cincinnati. . . ,

Erie................ .
Franklin..........
Greensburg. . .
Homestead.. .,

Middletown. . .
Oil City..........
Pittsburgh. . . .
Steubenville...

Youngstown. .

4 weeks
ended
Nov. 18,
1936
3 59,514
9,135
33,294
347,843
542,148
169,158
62,784
27,978
3,246
6,305
10,737
2,655
18,097
11,825
3,996
8,255
9,702
681,464
15,211
9,578
121,608
9,274
32,506
46,693
7,397
32,250,403

%
change
from
1935
+ 1 4 .5
+ 2 1 .4
— 4 .0
+ 2 0 .3
+ 1 4 .1
+ 3 2 .6
+ 4 0 .0
+ 3 1 .0
+ 2 2 .4
+ 1 1 .7
+ 2 6 .8
+ 2 1 .2
+ 13.9
+ 3 3 .0
+ 3 2 .1
+ 11.0
+ 2 0 .6
+ 1 7 .5
+ 16.5
+ 4 5 .9
+ 2 5 .5
+ 2 7 .6
+ 1 4 .3
+ 3 0 .5
+ 1 9 .7
+ 1 9 .2

Year to date Year to date
Jan. 1, 1936 Jan. 2, 1935
to
to
Nov. 18,1936 Nov. 20,1935
3 636,704
3 531,813
91,743
75,578
357,335
312,010
3,465,333
2,951,960
4,851,557
5,891,619
1,620,249
1,834,138
662,684
515,260
224,812
275,611
36,079
29,778
70,931
56,434
92,454
116,951
28,133
22,912
200,603
197,949
121,291
95,506
35,119
43,461
78,174
95,754
105,471
99,168
6,550,803
7,363,251
167,017
147,763
91,089
71,993
1,242,586
969,189
88,772
71,245
337,929
299,854
480,986
399,945
68,257
77,874
323,880,691 320,366,43 6

%
change
from
1935
+ 19.7
+ 2 1 .4
+ 1 4 .5
+ 1 7 .4
+ 2 1 .4
+ 1 3 .2
+ 2 8 .6
+ 2 2 .6
+ 2 1 .2
+ 2 5 .7
+ 2 6 .5
+ 2 2 .8
— 1.3
+ 2 7 .0
+ 2 3 .8
+ 2 2 .5
+ 1 3 .2
+ 1 2 .4
+ 1 3 .0
+ 2 6 .5
+ 2 8 .2
+ 2 4 .6
+ 1 2 .7
+ 2 0 .3
+ 14.1
+ 1 7 .3

Fourth District Business Indexes
(1923-25 = 100)

+ 1 4 .5
+ 1 0 .7

Bank Debits (24 cities)........................................
Commercial Failures (Number)........................
“
“
(Liabilities).....................
Sales— Life Insurance (O. & Pa.)......................
“
Department Stores (50 firms)...............
“ — Wholesale Drugs (10 firms).................
“ —
“
Dry Goods (10 firms).........
“
“
Groceries (30 firms)...........
“
“
Hardware (13 firms)...........
“
“
All (63 firms).......................
“
Chain Drugs (4 firms)**........................
Building Contracts (Total). ................................
“
“
(Residential).......................
Production— Coal (O., W. Pa., E. K y .)...........
Cement (O., W. Pa., E. K y.). . . .
“
Elec. Power (O., Pa., K y.)*. . ..
“
Petroleum (O., Pa., K y .)*...........
“
Shoes.................................................
♦September.
**Per individual unit operated .

Oct.
1936
94
31
15
90
98
113
69
84
106
89
98
47
44
109
98
180
125
118

Oct.
1935
77
53
31
92
79
94
61
82
80
79
86
58
59
77
74
154
110
98

Oct.
1934
64
43
25
90
72
85
50
74
69
70
74
22
14
68
59
132
106
74

Oct.
1933
56
65
58
87
68
77
46
59
59
59
68
31
11
54
31
132
102
93

Oct.
1932
56
160
145
84
62
73
40
53
48
52
68
21
9
68
88
114
108
76

THE

8

MONTHLY BUSINESS REVIEW

Summary of National Business Conditions
By the Board of Governors of the Federal Reserve System

Index of physical volume of production,
adjusted for seasonal variation, 1923-25=
100. By months, January 1929 to Octo­
ber 1936, the latest figure being 109,
preliminary.

1929

1930

1931

1932

1933

1934

1935

1936

Indexes of value of sales, 1923-1925 aver­
age =100.
By months, January 1929 to
October 1936, the latest figure adjusted 90,
unadjusted 99.

Indexes compiled by the United States Bu­
reau of Labor Statistics, 1926=100. By
months 1929 to 1931; by weeks 1932 to
date. Latest figures are for week ending
November 14.

BILLIONS OFCOU.AR3

81LLIOXS OF 00U.ABS

ME!vIBER BAN K RESERV E BALANC; e s
e

;oTAV^

n

fy

F ife

-EXCES:S' reserves ;

-m

i
1

.

%
R E S E ^ s jp \
f

l

l

■N

H

w J m

m

,

Wednesday figures of total member bank
reserve balances at Federal reserve banks,
with estimates of required and excess re­
serves, January 6, 1932 to November 18,
1936.




Volume of industrial production increased seasonally in October and there
was a substantial rise in employment and payrolls. Prices of a number of indus­
trial raw materials and finished products have advanced.
Production and Employment
In October the Board’s seasonally adjusted index of industrial production
was at 109 per cent of the 1923-1925 average, about the level of the three pre­
ceding months. Steel production was in larger volume than in any other month
since 1929, and the rate of activity was sustained in the first three weeks of
November. Output of automobiles rose sharply from September to October.
The increase in this period was less than a year ago, reflecting the fact that this
year the date of the shift to production of new models was less uniform among
the leading producers, but in the first three weeks of November production
increased further and was larger than last year. Activity at textile mills, which
usually increases in October, declined slightly from the high level of September.
In the meatpacking industry output showed a further increase. Coal production
increased seasonally, and production of crude petroleum continued at recent high
levels.
Factory employment increased by more than the usual seasonal amount be­
tween the middle of September and the middle of October. Increases in employ­
ment w'ere general among the durable goods industries, with the largest expan­
sion reported at factories producing automobiles and machinery, while changes
in employment in the nondurable goods industries were largely of a seasonal
character. Factory payrolls rose by considerably more than the usual season­
al amount.
Value of construction contracts awarded, as reported by the F. W . Dodge
Corporation, was slightly smaller in October than in September, with a decline
in publicly-owned projects partly offset in the total by an increase in awards
for private non-residential construction.
Distribution
Sales by department stores and by mail order houses serving rural areas
increased from September to October by a larger amount than is usual at this
season. Variety store sales showed a less than seasonal rise. Freight-car load­
ings increased further in October, reflecting chiefly a larger volume of ship­
ments of miscellaneous freight and of coal.
Commodity Prices
The general level of wholesale commodity prices advanced somewhat dur­
ing the first three weeks of November, following two and a half months of
little change. Since the middle of October prices of a number of industrial
raw materials, particularly nonferrous metals, hides, rubber, silk, and wool,
have shown a considerable rise and there have also been substantial increases
in the prices of some finished products, including automobile tires, glass, woolen
goods, and cotton goods.
Bank Credit
Member bank reserves increased in the four weeks ended November 18,
chiefly as the result of transfers of gold to the United States. On that date
member bank reserves were $2,270,000,000 larger than legal requirements, the
highest level since the increase in reserve requirements which became effective
in the middle of August.
Adjusted demand deposits at weekly reporting member banks in leading
cities have continued to increase, and on November 18 amounted to about $15,400,000,000. Since the end of last May these deposits have increased by over
$800,000,000, reflecting a rise in deposits outside New Y ork City. Time de­
posits at reporting banks have remained at about the $5,000,000,000 level.
Holdings of United States Government obligations at reporting banks have
recently declined somewhat further. Since the end of June the decline has
amounted to about $300,000,000 and has been at New Y ork City, with little
change elsewhere. Holdings of other securities have declined in recent weeks,
reflecting chiefly a reduction in the amount held by New Y ork City banks.
Loans to customers have shown some further increase.