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MONTHLY

MAY 1949
CONTENTS
Trade Volume in a Period of Falling Prices 1
The Scope of Postwar Steel Expansion

Keview

National Business Conditions

.

. . . .

District Statistical Tables . . . .

6
9

10-11

FIN A N C E • IN D U STR Y • A G R ICU LTU R E • TRADE
FOURTH
Vol. 31— No. 5

FEDERAL

RESERVE

DISTRICT

Federal Reserve Bank of Cleveland

Cleveland 1r Ohio

Trade Volume in a Period of Falling Prices

D

to physical volume. Hence in the present situation
URING periods of deflation the declines in the
there is a certain danger of over-hasty conclusions
physical volume of department store sales, as
well as in retail trade generally, are never quite as about the effect of an adjustment for price change
upon the widely published figures of trends in dollar
sharp as the drops in the dollar value of sales. The
sales, as suggested by recent unconfirmed statements
use of an offset for price changes has a favorable
to the effect that sharp year-to-year declines in dollar
effect on estimates of the physical volume of trade,
sales may be accompanied by a maintenance of
just as it has an unfavorable effect during periods
physical volume.
of inflation.
At the present time, with a downward trend in
The likelihood of distortions arising from over­
stating the current allowance to be made for lower
prices having been evidenced for a number of
prices may, in fact, become as great as the parallel
months, there is a justifiable tendency in trade circles
danger of overlooking the price adjustment factor
to take comfort from this adjustment factor in ap­
during an inflationary period. What is needed is
praising the general situation and outlook. Trade
statistics, however, are customarily expressed in dol­ some measure of the effect that should be ascribed
to recent price changes whenever the changes in dol­
lars rather than in physical units and a rather
lar volume of sales are being interpreted.
laborious computation is required to leap from dollars
DEPARTMENT STORE PRICES
and
RETAIL PRICES OF APPAREL AND
HOU SEFURNISHIN GS8
United States, 1946-49
( 1941- 100)

PERCENT

(1941 • 100 )

PERCENT

. . . . prices of goods sold by department stores have re­
cently edged downward after a long period of rise.




An accompanying chart indicates how the average of de­
partment store prices rose
during most of the past three years, but turned
gently downward toward the end of 1948. Two
series of indexes are used for this purpose, both yield­
ing essentially the same picture. The bars in the
chart depict the course of department store prices
as shown in the department store inventory price
index, issued semi-annually by the Bureau of Labor
Statistics of the U. S. Department of Labor.(1) The
curve in the chart shows the monthly trend of retail
prices of apparel and housefurnishings, drawn from
Measures of Department Store Prices

(i) This is a relatively new index, designed primarily to assist
retailers in using the LIFO method of inventory accounting for tax
purposes. Its use for the present purpose is qualified by the fact
that the weights of the commodity lines are based on their pro­
portions of store inventories rather than store sales. For further
discussion of the use of this index in connection with sales data,
see Federal Reserve Bank of Cleveland, Monthly Business Review,
May 1948, p. 7-12.

Page 2

Monthly Business Review

the consumers’ price index (cost of living) also pub­
lished by the Bureau of Labor Statistics. Apparel and
housefurnishings prices are here combined in the
proportions of three to one, respectively, since these
are approximately the proportions in which the two
types of goods are sold by department stores. The
curve applies, however, to the prices of these goods
as they appear in the budget of moderate-income
families, whether or not the goods are purchased
from department stores.
Both devices portrayed in the chart bring out
clearly the fact that the decline in department store
prices started relatively recently, and so far at least
has not been very sharp on the average.
It will be seen on a moment’s
reflection that if the level of
department store prices during
this May is compared with that of May a year ago,
the current prices are being compared with pre­
peak levels. The full decline since the peak of late
1948 cannot be taken into account in adjusting Mayto-May comparisons of dollar volume of sales. In
all probability the year-to-year price comparison
for May will show an average price decline less than
5 percent.(t)
It follows that if department store sales for any
given week of May should be announced as being
10 percent below a year ago, expressed in dollar
volume, then less than half of this decline could be
ascribed to the price factor. Physical volume of sales

Price Allowances
for May

(*) The latest monthly price data available at press time shows that
the apparel-housefurnishings price index for March was less than 2%
below year-ago March. Continuation o£ the recent rate of decline
would yield a figure for May about 4% below year-ago levels.

DOLLAR VOLUME AND ESTIMATED PHYSICAL
VOLUME**
Fourth District Department Store Sales, 1946-49
(Adjusted for Seasonal Variation)

(1941-100)
PERCENT

-------250

----- 200

-------150

----------100
---------------- 50
---------' °

. . . . the dollar volume of department store sales rose
sharply until the fall of 1948, whereas the trend of physi­
cal volume of sales has been almost horizontal.




May 1, 1949

would still be well below last year’s level. (Conversely,
a 5 percent year-to-year gain in dollar sales would
be the equivalent of no more than a 10 to 11 per­
cent gain in physical volume). By the same reason­
ing, if the price decline continues at the recent rate
during the coming months, it will not be until Sep­
tember, approximately, when a 10 percent decline
in dollar sales would be the equivalent of unchanged
physical volume.
In spite of the fact that the use of price adjust­
ments as a correction factor for dollar sales results
at present in only a small sales boost to physical
volume estimates, it is highly significant that a down­
ward adjustment of physical volume is no longer
required because of the price factor. This represents
a marked change over the situation during the three
years 1946 through 1948, when a realistic appraisal
of the mounting dollar sales of department stores
called for substantial deductions in order to arrive at
estimates of physical volume—an exercise in calcula­
tion which was more often honored in the breach
than the observance.
The main significance of the
changed position probably lies in
the fact that physical volume of
sales has changed over the years much less drastically,
both on the up side and the down side, than has
the dollar volume of sales. This is shown in an accom­
panying chart, which depicts estimates of physical
volume of sales of Fourth District department stores
from early 1946 to the present, plotted in compari­
son with dollar sales.
It is clear from the chart that the course of sea­
sonally adjusted dollar sales tended sharply upward
until the fall of 1948, and that since then dollar
sales have been on a downward path in accordance
with what may be the beginning of a new trend.
The trend of physical volume, on the other hand,
has been almost horizontal during the entire period.
The best year for physical volume appears to have
been 1946. The years 1947 and 1948 followed a

Fourth District
Physical Volume

FOOTNOTES FOR CHARTS
a Sources: Retail prices of apparel and housefurnishings, monthly,
from components of consumer price index, Bureau of Labor Statis­
tics (Apparel weighted 3, housefurnishings 1.)
Department store prices, semi-annually from “department store in­
ventory price index,” Bureau of Labor Statistics.
b Dollar volume, seasonally adjusted, from Federal Reserve series.
Estimated physical volume obtained by dividing dollar volume
series by indexes of retail prices of apparel and housefurnishings,
monthly, as noted in a.
Equation of trend lines, Jan. 1946 thru Sept. 1948:
For dollar volume: y = 199.8 + 1.595x
For physical volume: y = 118.9 — 0.152x
c Changes in dollar sales as reported to Federal Reserve, corrected for
price changes as measured by department store inventory price in­
dex, noted in a. The semiannual data on prices provided by the
inventory price index are shifted to a quarterly basis by interpola­
tion, guided by the changes in the monthly series noted in a.

Monthly Business Review

M a y 1, 1949

Page 3

ESTIMATED PHYSICAL VOLUME OF SALES, SELECTED DEPARTMENTS

6

Fourth District Department Stores, 1947-1948
Increase or Decrease Q uarterly from Corresponding Quarter of 1946

+30

MEN’ S AND BOYS’ WEAR

+20-

♦20

-K l.

+10
0
-10

L.

“20

+

10 -

0S(

- 3 ® !— I - . _ I----- 1______ I___ I_______I
l 5T- Q .
2 NaQ .
3 » °Q .
1 9

. . . . in physical volume, sales of women’s outerwear lost
ground in 1947 but showed a marked pickup in the sec­
ond half of last year.

4

I
4TH-Q.

I»T. 0 .

7

2 « > 'Q .

3 "0 Q .

4 ™ -0 .

-30

1 * 4 6

. . . . unit sales of men’s and boy’s wear slipped back for
two successive years; weakest period last year was the
second and third quarters.

+30r

. . . . unit sales of shoes by department stores during the
last two years were from 13% to 30% below correspond­
ing quarters of 1946.
1+30
FURNITURE AND
BEDDING

►20
HO

. spectacular increases in sales of household appliances
gave way in the final quarter of last year to a unit sales
position below the fourth quarter of 1946.

+30 STORE

+30
TOTAL
+20

+

+10
0

10-

-10

-20
-30i—i

1ST. Q .

2 ND. Q .
1 9

3»D Q .
4

4 'K Q .

7

V

Q.

2 ® Q,
1 9

3™
4

Q.

4™ - Q.

8

. . . . sales of furniture and bedding, in physical volume,
have shown moderate losses from 1946; the best compari­
son with 1946 was made in the third quarter of last year.



|ST. Q.

2ND. Q,
1 9

JRD. Q .
4

7

4TH. Q.

|5T. Q.

2 “ » -Q .
1 9

3 110- 0 .
4

8

4 TH- 0 .

. . . . the physical volume of total department store sales
during each of the past two years ran below 1946 levels,
especially during the second quarter of 1948 when physi­
cal volume was nearly 10% below the level of two years
previous.

Page 4

Monthly Business Review

fairly steady course slightly under the 1946 level.
The most recent direction of physical volume, as
well as dollar volume, has been downward. By com­
parison with levels prevailing during the past two
years, however, the recent decline in physical volume
has not been large.(3)
The fact that physical volume
tends to hold up better than
dollar volume in a period of
falling prices has certain implications for department
store management as well as for the economy as a
whole. In the first place, store management becomes
confronted with a new phase of payroll problems,
insofar as more transactions are required on the
average to yield a given dollar volume of receipts.
Either the work burden per employee is raised or
payroll costs in proportion to income are boosted.
Over-all financial considerations may suggest advisa­
bility of staff reductions at the same time that con­
sideration of personnel policy as well as the physical
burden of work point to staff retention.
From the standpoint of the economy as whole, the
fact that physical volume of trade holds up better
than dollar volume has at least two favorable conse­
quences. Maintenance of employment levels in the
service trades, for the reason already indicated, is
more likely than a mere consideration of dollar sales
figures would indicate. Fully as important, perhaps,
is the fact that the flow of orders to manufacturers
is maintained in physical terms to a greater degree
than dollar trade figures would suggest, thus assisting
to support general levels of industrial activity and
employment. The last-mentioned sequence depends,
of course, upon retail inventory policies which avoid
ultra-caution in times of falling prices.

Effects of Stable
Physical Volume

When attention is paid to changes
in the physical volume of sales of
the various lines of goods carried
by department stores, some striking differences
emerge. This may be seen with respect to a number
of selected departments in an accompanying series of
bar charts, which show changes over the past three
years in estimated physical volume of sales by Fourth
District department stores. In each case the change
in dollar sales as reported by the stores to the Fed­
eral Reserve System is corrected for price-level
differences as measured by the department store in­

Physical Volume
by Departments

(*) Trend lines in the chart are computed from January 1946
through September 1948. Dotted lines beyond September are exten­
sions of the trend, indicating the extent of the recent decline as
measured from the past trend.
The comparative heights of the two curves from the 1941 base
(160 to 235 for dollar volume; about 120 for physical volume) is
not the main point under consideration. Cumulative errors in the
estimates of physical volume might impair the accuracy of this com­
parison, whereas the trends of the two curves would remain little
Digitized foraffected.
FRASER


M ay 1, 1949

ventory price index, previously mentioned. The latter
index is useful at this point because it shows break­
downs of price data for department store classifica­
tions of goods. The resulting figures are considered
as quarterly estimates of changes in physical volume
of sales for the named departments, measured in each
case from the corresponding quarter of the previous
year, or two years previous, as designated.<4)
Sales of women’s outerwear, for example,
when measured in physical volume were
lower during each of the first three quarters of 1947
than they had been in the corresponding quarters
of 1946. The final quarter of 1947 and the second
half of 1948 witnessed substantial gains in unit sales
of outerwear. Only the last quarter of 1948 showed
an appreciable gain in physical volume over the cor­
responding quarter of 1946, as indicated by the final
bar on the chart for women’s outerwear.
The physical volume pattern of sales in the men’s
and boys’ wear group of departments shows a dif­
ferent course. Here, unit sales tended to slip back
for two successive years. The weakest showing was

Clothing

(.*) Measures of department store price changes for the Fourth Dis­
trict as such are unavailable. In tising nation-wide price data to
correct changes in Fourth District dollar sales volume, an element
of error is obviously introduced. It is believed, however, to be not
so large as to render invalid the broad conclusions as to trends in
physical volume which are suggested here.

(Continued on Page 12)
DESCRIPTION OF THE TABLES

The accompanying tables show the data plotted in the
departmental bar charts as well as certain additional data.
Table 1 shows for the various departments the rates of
change in dollar sales, price and physical volume of sales
for each quarter of 1948 and for the year as a whole, as
compared with the corresponding periods of 1947. The
price changes are used to correct the changes in dollar
sales so as to arrive at physical volume, as shown by the
following example: For women’s outerwear, first quarter,
112.0 is divided by 107.9, yielding 103.8%, or an estimated
increase in physical volume of 3.8% over the first quarter
of 1947. Likewise for men’s and boys’ wear, third quarter,
96.3 is divided by 104.9, yielding 91.8, or an estimated
decrease in physical volume of 8.2% from the third quar­
ter of 1947.
Table 2 shows for the various departments the esti­
mated rates of change in physical volume for each quarter
of 1948 as compared with the corresponding quarter of
1947; the same for the 1947 quarter as compared with the
1946 quarter; and the same for the cumulative change
between the corresponding quarters of 1946 and 1948.
The second and third of these three columns are the ones
which are shown in the accompanying bar charts.
Physical volume data for a number of departments, in
addition to those shown in the charts and tables, have
been computed and are available upon request. These
include women’s underwear, small wares, piece goods,
homefurnishings (floor coverings, china, etc.) soft goods
departments as a group, and hard goods departments as
a group.

Monthly Business Review

M ay 1, 1949

Page 5

Table 1

DOLLAR SALES, PRICE, AND PHYSICAL VOLUME OF SALES
Fourth District Department Stores, 1948
Increase or Decrease from Corresponding Period, 1947

1st Quarter.............
2nd Q uarter...........
3rd Quarter............
4th Quarter............
Year.....................

1st Quarter.............
2nd Quarter...........
3rd Quarter............
4th Quarter............
Year....................

Women’s Outerwear
Physical
Dollar
Sales
Price
Volume
+12.0% + 7.9% + 3.8%
+ 7.6
+ 0.5
+7.1
+20.7
+15.1
+ 4.9
+ 13.6
+2.9
+10.4
+ 13.4% +5.6% + 7.4%
Major Household Appliances
Dollar
Physical
Price
Sales
Volume
+ 7.9% +5.1% + 2.7%
+ 4.2
+18.7
+23.7
+19.5
+ 2.0
+ 17.2
+ 0.3
-2 4 .5
-2 4 .3
+ 5.7% + 2.8% + 2.8%

Men’s and Boys’ Wear
Dollar
Physical
Sales
Price
Volume
+ 3.1% +5.0% -1 .8 %
- 5.4
+ 4.3
-9 .3
- 3.7
- 8 .2
+ 4.9
+ 3.0
+ 4.3
+ 1.3
+ 0.2% +4.3% -3 .9 %
Furniture and Bedding
Dollar
Physical
Price
Sales
Volume
+ 7.8% +7.5% + 0.3%
+10.2
+ 2.9
+7.1
+11.9
+ 5.3
+ 6.3
- 2.2
+ 4.0
- 6 .0
+ 7.1% +5.9% + 1.1%

Shoes (Men’s and Women’s)
Dollar
Physical
Sales
Price
Volume
+8.8% +15.7% - 6.0%
- 4 .6
+14.9
-1 7 .0
+ 0.8
- 8.1
+ 9.7
- 1 .6
+ 7.5
- 8.5
+ 0.3% +11.8% -1 0 .3 %
Store Total
Dollar
Physical
Sales
Price
Volume
+9.8% + 9.8% —0—
+5.1
+ 9.0
- 3.6%
+ 9.7
+ 7.2
+ 2.3
+ 5.5
+ 0.2
+ 5.3
+ 7.2% + 7.8% - 0.6%

Table 2

ESTIMATED PHYSICAL VOLUME OF SALES
Fourth District Department Stores, 1948
Increase or Decrease from Corresponding Period of Previous Year and Two Years Ago

1st Quarter.............
2nd Quarter...........
3rd Quarter............
4th Quarter............
Year....................

1st Quarter.............
2nd Quarter...........
3rd Quarter............
4th Quarter............
Year....................

1st Quarter.............
2nd Quarter...........
3rd Quarter............
4th Quarter............
Year....................

Women’s Outerwear
1948 compared 1947 compared 1948 compared
with 1946
with 1946
with 1947
-1 1 .0 %
- 7.6%
+ 3.8%
- 9.2
- 8.7
+ 0.5
-1 4 .5
- 1.6
+15.1
+10.4
+ 1.6
+ 12.2
+ 7.4%
- 7.9%
- 1-1%
Shoes (Men’s and Women’s)
1948 compared 1947 compared 1948 compared
with 1946
with 1947
with 1946
-1 5 .5 %
-2 0 .6 %
- 6.0%
-1 6 .4
-1 7 .0
-3 0 .6
-1 8 .7
- 8.1
-2 5 .3
-13 .1
- 8.5
-2 0 .5
-1 0 .3 %
-1 5 .9 %
-2 4 .6 %
Furniture and Bedding
1948 compared 1947 compared 1948 compared
with 1946
with 1947
with 1946
-1 4 .5 %
-1 4 .2 %
+ 0.3%
-1 2 .3
- 9.8
+ 2.9
+ 6.3
- 5.0
+ 1.0
- 6.0
- 4.1
- 9.9
- 9.1%
- 8.1%
+ 1-1%




M en’s and Boys’ Wear
1948 compared 1947 compared 1948 compared
with 1947
with 1946
with 1946
+ 2.6%
+ 0.8%
- 1-8%
- 9.3
- 12.2
- 20.3
- 8.2
- 12.9
- 20.0
+ 1.3
- 4.1
- 2.9
- 3.9%
- 7.5%
- ii- i%
Major Household Appliances
1948 compared 1947 compared 1948 compared
with 1947
with 1946
with 1946
+ 2.7%
+167.5%
+174.7%
+ 18.7
+ 85.3
+120.0
+17.2
+ 49.1
+ 74.7
-2 4 .5
+ 9.0
- 17.7
+ 2.8%
+ 53.4%
+ 57.7%
Store Tdtal
1948 compared 1947 compared 1948 compared
with 1947
with 1946
with 1946
—0—
- 3.2%
- 3.2%
- 6.2
- 3.6%
- 9.6
+ 2.3
- 9.4
- 7.3
+ 0.2
- 0.9
- 0.7
- 0.6%
- 4.8%
- 5.4%

Monthly Business Review

Page 6

May 1, 1949

The Scope of Postwar Steel Expansion

D

URING the year 1950, the iron and steel in­
By the close of the war steel capacity had reached
dustry will be in a position to produce around 8
a wartime peak of 95/ 2 million tons. After the pro­
million more tons of raw steel than were produced tracted period of overload production, however,
in 1948 which was the greatest peacetime steel year
worn-out and obsolete facilities had to be retired
in history.
which dropped capacity down to about 91 million
That 8 million tons represents a margin of roughly
tons by the end of 1946, or more than 4 million tons
9 percent over the rate of output in the peak post­
below the wartime peak. That setback now has
war year of 1948, and may be more than ample pro­
been more than recovered.
tection against the recurrence of a steel shortage in
The big postwar drive toward increasing steel
the visible future. Some day the ability to produce
capacity began in 1947. In that year there was a
96 million tons of steel ingots (assuming an uninter­
net increase in capacity of steel furnaces of about
rupted flow of coal, ore, limestone, and scrap) will
3 million tons. To provide additional pig iron for
not be enough, but it is not within the scope of this
the increased open-hearth, electric furnace, and besarticle to develop any long-range hypotheses regard­
semer converter capacity, blast furnace capacity also
ing the future demand for, and supply of, steel. This
was increased by about 1.7 million tons. Annual
discussion deals primarily with the questions of when,
blast furnace capacity then totaled 67.4 million tons.
where, and how the current margin was brought
In addition to two tons of iron ore, and about oneabout and why further expansion was undertaken.
half
ton of limestone, approximately one ton of coke
Primarily in response to wartime governmental en­
is
needed
to make one ton of pig iron. Coke oven
couragement, ingot-making capacity registered a net
capacity
was
increased slightly over 2 million tons
increase of about 14 million tons from 1940 to 1945.
in
1947.
The Second Revenue Act of 1940 provided that
private enterprises, which undertook approved plant
1948-49
Partly due to the installation of new
expansion, might amortize the cost for income tax
Increases melting furnaces and partly because of
purposes in 5 years instead of 20 years. In other
improved technology, over-all steel ingot
cases, the government underwrote the entire financ­
capacity scored another 2 million-ton gain during
ing of new steel furnaces or loaned money to com­
1948. Blast furnace capacity registered a net gain
panies willing to expand. This wartime expansion of
of almost 3 million tons, and coke oven capacity
iron and steel facilities cost somewhere over $2.5
recorded a net gain of 2/2 million tons.
billion, of which slightly more than half was financed
by the government.
On an annual basis, construction of new furnaces
accounted for about half of the 2-million-ton gain
in ingot capacity during 1948. About 688,000 tons
STEEL CAPACITY AND PRODUCTION
of electric furnace capacity and 400,000 tons of
Ingots and Steel for Castings
open-hearth
capacity were added last year.
(millions of tons)
New furnaces under construction and to be put
into use this year are expected to result in a net
increase of 976,000 tons in electric furnaces and
308,000 tons in open hearths. The construction of a
new 325,000-ton bessemer converter is also anticipated.
The popularity of electric furnaces, which account
for more than 60 percent of the new furnaces, is pri­
marily due to the fact that ingot capacity can be
increased more rapidly with a lower investment per
ton by installing these furnaces as compared with
open hearths. Electric furnaces allow higher temper­
atures than are economical under the open-hearth
process. An electric furnace requires about four
hours to complete the refining of a charge, while
open-hearth operations take from 8 to 10 hours. In­
. . . . by the end of 1949 steel ingot capacity is expected
to reach an all-time high, above the wartime peak.
stead of building additional furnaces, most open• Estimated.
hearth operators are attempting to increase output
from existing facilities through improved technology.
Source: American Iron & Steel Institute.
M ILLIO N S




M IL L IO N S

M ay 1, 1949

Monthly Business Review

Improvements in preparation and
production processes were responsi­
ble for about 1.3 million tons of
increased steel capacity last year, and are expected
to make possible an additional million tons of capa­
city during 1949. Among the most important tech­
nological improvements in expanding capacity are the
new coal washing facilities installed by some of the
major steel companies. As a result of the increased
use of automatic mining machinery, which is nonselective in its coal digging, coking coal as it comes to
the ovens retains many impurities. Additional coal
washers will remove these impurities and improve
the coke yield.
Although still in the experimental stage, the use
of oxygen in open hearths and electric furnaces is
said not only to reduce time per heat but also to
improve quality. Some companies have successfully
increased capacity by high top pressure blast furnace
blowing. It has been estimated by steelmen that this
practice may result in an increased yield from blast
furnaces of as much as 20 percent. Better scrap prep­
aration and improved material handling in charging
of electric furnaces and open hearths are further ave­
nues through which capacity has been stepped up.
Technological
Improvements

Trade sources indicate that by the end
of 1949, postwar expenditures for im­
proved steel-making equipment will to­
tal about $2 billion. The accompanying chart shows
that from the end of the war through 1948, about
$1.4 billion was spent in building up additional steel
capacity. It is estimated that an additional $627
million will be spent in 1949. These estimates were
based on cost of new construction and improvements
actually under way or on the drawing boards. The
$2 billion total covers new open hearths, electric fur­
naces, bessemer converters, blast furnaces, and coke
ovens as well as the numerous technological improve­
ments mentioned earlier. One source reported that
the construction cost of new capacity before the war
was about $50 per ton, while today costs run over
$200 per ton, whereas the price of finished steel has
increased only some 75 percent.
Cost of
Expansion

A dominant factor in the $2 billion
postwar expansion is not only the 12
percent increase in population since
1939, but also the tendency for the
consumption of products made of steel to increase on
a per capita basis. The average automobile today,
for example, contains about 200 pounds more steel
than did the late prewar models. Not only is more
steel used in home appliances, but also the use of
different kinds of appliances is steadily widening. It
has been estimated that almost four times as many
home appliances made of steel are in use today as
compared with 1939. Steel for railroads, construcReasons for
Capacity
Increases




Page 7

POSTWAR OUTLAY FOR NEW EQUIPMENT BY
STEEL INDUSTRY
(millions of dollars)
M IL L IO N S

M IL L IO N S

. . . . postwar steel expansion will total over $2 billion, of
which nearly one-third is being installed this year.

* Estimated.
Source: American Iron & Steel Institute.

tion, and containers are other important categories
in which there has been an increase in per capita
steel consumption.
Gas and oil pipeline expansion, prefabricated steel
houses, and the substitution of steel for other materi­
als have also increased the nation’s steel requirements.
In 1941 steel pipe production amounted to 5.7 mil­
lion tons, and last year this category totaled about
7.5 million tons, an increase of 32 percent. Not only
are prefabricated houses being made of steel, but
also more steel is being used in conventional residen­
tial building. Before the war, about 2 tons of steel
went into each housing unit, while today 3 or more
tons of steel are used in the construction of the aver­
age house.
Steel consumers used a record 66 million tons of
finished steel in 1948. The accompanying table shows
the growth in steel consumption from 1940 to 1948
by the four leading industries. Last year, the auto­
mobile industry took 15 percent of total finished steel
output as compared with 13 percent in 1940. The
10.1 million tons used in 1948, however, represented
an increase of 68 percent above 1940 and a 15 per­
cent gain over 1947.
The construction industry was the second largest
consuming industry. It absorbed about 11% of all
steel produced or 5.3 million tons. Consumption
gained 46 percent from 1940 and was up 16 percent
from 1947.
In 1948 the container industry and the railroad
industry each consumed about 8 percent of the total
finished steel output. In 1948, the container industry
used 6 percent more steel than in 1947, and 77 per­
cent more than in 1940. Railroads accounted for a
6 percent increase in consumption over 1947, and
41 percent more than in 1940.

Monthly Business Review

Page 8

Steel Distribution
By Consuming Industries
1948

a

1947

1940

Millions
Millions %< Millions
Industry
of
of
of
of
Tons Total
Tons Total
Tons
A utom otive........... .. . 10.1
8 .8
6 .0
15%
14%
C onstruction......... . . . 7.3
6.3
11
10
5.0
C ontainer............... . . . 5.3
8
5.1
8
3.0
R ailroad.................
8
4.9
8
3.8
M achinery, tools. . . . 3.1
5
3.0
5
1.9
A griculture............ . . . 1.4
2
1.2
2
.9
Oil, gas, m ining. . . . . 1.1
2
1.2
2
1.1
E xp orts.................. . .. 3.3
5
4.2
7
8.1
To jobbers............. ...1 1 .3
17
10.5
17
6.7
All O thers.............. ...1 8 .0
27
17.9
27
9.4
T O TA LS........... . . . 66.1
63.1
100 %
100 %
45.9
Source: American Iron & Steel Institute.

%
of
T otal
13%
11
7
8
4
2
3
18
15
19
100 %

Last year the Fourth District, which
contains about one half of the nation’s
steel capacity, accounted for 48 percent
of the additional steel capacity. On an
annual basis, over 500,000 tons in electric furnace
capacity and 200,000 tons in open-hearth capacity
were installed. Improvement in melting shops, new
Fourth
District
Capacity

FOURTH DISTRICT STEEL INGOT CAPACITY
1936 and 1948

M ay 1, 1949

coke ovens, and the use of oxygen for carbon reduc­
tion by various companies throughout the District
accounted for an additional 500,000 tons of steel
capacity. This year new steel furnaces and further
technological improvements are expected to add
more than one million tons to existing capacity.
The accompanying table shows that the steel ingot
capacity of the District declined from over 46 mil­
lion tons in 1945 to about 44 million tons in 1948,
or about 4 percent. The decline is largely the result
of taking out of service two obsolete plants in the
Pittsburgh area following their intensive use during
the war.
Fourth District Steel Ingot Capacity
(in thousands of net tons)
Steel
District

1948

1945

1936

N et
% of
N et
% of
N et
% of
Tons Total U.S. Tons Total U.S. Tons Total U.
Pittsburgh...................20,829
22.10 22,521 23.58 18,555 23.83
Youngstown............... 12,644
13.42 13,208 13.83 10,787 13.86
C leveland.................... 4,224
4.48 4,541 4.75
4,071 5.23
W heeling...................... 3,495 3.71
3,320 3.48 3,662
4.70
South Ohio R iv e r.... 2,933
3.11 2,760 2.89
2,379 3.06
TOTALS.................44,125 46.82% 46,350 48.53% 39,454 50.68%
Source: Iron Age.

In the middle ’Thirties the District accounted for
about 51 percent of the steel capacity in the country.
Last year the District’s share dropped to about 47
percent. The basic reason for the percentage decline
was the development of West Coast steel plants dur­
ing the war. In 1936 Far West plants had a rated
annual capacity of slightly over 2 million tons, but
last year capacity amounted to almost 6 million tons.
In the same period national capacity increased from
78 million tons to 94 million tons, or a gain of 21
percent.
For the first quarter of 1949 the steel
industry turned out over 24 million
tons of ingots, or 2 percent more than
the previous record established in the
last quarter of 1948. During the first three months
of this year, steelmaking furnaces operated at an
average of 101.5 percent of capacity. This was the
first time that the 100-percent mark had been ex­
ceeded for such a long period.
For the twelve months ended March 31, output
of raw steel was more than 90 million tons, a record
unequalled in any previous twelve consecutive
months. In March new records for tonnage at 8.4
million and for operations at 102.7 percent of rated
capacity were established.
Current
Steel
Production

. . . . although the largest tonnage expansion occurred in
the Pittsburgh area, ingot capacity also was increased in
three other steel-making regions in this District.
Source: Iron Age.



Monthly Business Review

M ay 1, 1949

Page 9

SUMMARY OF NATIONAL BUSINESS CONDITIONS
By the Board of Governors of the Federal Reserve System

,

(Released for publication April 27 1949)

Industrial output continued to decline in March
and apparently also in April. Value of department
store trade remained below the corresponding period
of last year. Prices of industrial commodities generally
declined in March and April with sharp reductions
in metal scrap and nonferrous metals. Prices of most
farm products and foods showed little change.
Industrial Production

Industrial production declined further in March,
and the Board’s seasonally adjusted index was 184
per cent of the 1935-39 average. This compares with
189 in February and with the postwar peak rate of
195 in October and November 1948. Output of manu­
factures declined about 2 per cent in March and
work stoppages at coal mines for two weeks sharply
reduced minerals production. Although coal output
was restored in April, present indications are that
total industrial output has declined further.
Activity in the machinery and iron and steel fabri­
cating industries showed a substantial additional de­
cline in March. In the automobile industry activity
was maintained at a high level as reductions in out­
put of trucks and of automotive parts were offset by
an increase in the number of passenger cars as­
sembled. Production of iron and steel and nonferrous
metals, on the other hand, increased further in
March. Open hearth steel production was up 2 per
cent to a new record level, but output of electric
steel declined 5 per cent from the February peak
rate. During the first three weeks of April, however,
steel production has been scheduled about 4 per cent
below the March rate. Lumber production increased
in March from the reduced rate reached in February.
Output of nondurable goods receded about 3 per
cent in March, reflecting chiefly marked reductions
in activity in the textile, paper and chemical indus­
tries. Rayon production and deliveries to textile mills
were sharply curtailed in March, and, according to
trade reports, have been reduced considerably further
in April. Activity in the woolen and worsted industry
has also declined substantially from the February
rate, according to preliminary indications. Paper­
board production in March and the first half of April
was about 6 per cent below the February rate and 15
per cent below the level in the same period a year
ago. Output of most other nondurable goods in
March apparently was maintained at about the Feb­
ruary rate.
Minerals production during March was reduced
about 10 per cent, mainly because of the two-week
work stoppage at most coal mines, which curtailed
coal output for the month by 34 per cent. In early
April coal production recovered to a level somewhat
above the February rate. Crude petroleum output in
March declined 4 per cent more and in early April
was reduced further by about the same percentage,
bringing the current rate to a level 13 per cent below
the high rate at the end of 1948.
Employment

Employment in nonagricultural establishments, as
reported by the Bureau of Labor Statistics, continued
to decline in March, although a small rise is usual
at this season. Manufacturing employment showed a
further marked reduction and was about 720,000, or
4 per cent, less than in March a year ago.




Construction

Value of contracts awarded, as reported by the
F. W. Dodge Corporation, was one-third larger in
March than in February, owing mainly to seasonal
increases in most types of private contracts. As com­
pared with a year ago, total private awards were 8
per cent smaller, which public awards were substanti­
ally larger. Private residential building contracts were
20 per cent smaller in value than in March 1948.
Distribution

Value of department store sales in March and the
early part of April remained below year-ago levels,
after allowance is made for the later date of Easter
this year. Sales of appliances and other durable goods
at department stores continued substantially below
the exceptionally high levels reached in the second
and third quarters of last year.
Railroad shipments of coal dropped sharply in
March and recovered in early April. Carloadings of
other classes of freight during this period were at
an average level about 5 per cent below the seasonally
adjusted volume of shipments last autumn.
Commodity Prices

Prices of scrap metals, which had been at excep­
tionally high levels in the latter part of 1948 and had
declined early this year, showed a further sharp drop
from the early part of March to the third week of
April. Prices of nonferrous metals were reduced sub­
stantially for the first time since before the war and
prices of a number of metal products, including some
makes of automobiles, were also reduced. Prices of
most other industrial commodities continued to de­
cline moderately; gasoline prices, however, were
raised.
Meat prices advanced somewhat further from midMarch to mid-April, while prices of most other foods
and farm products showed little change. Prices of
hogs, however, declined again in the third week of
April.
The consumers’ price index rose slightly in March,
reflecting chiefly higher meat prices and further
slight increases in rents and miscellaneous items. Re­
tail prices of apparel and housefumishings declined
somewhat further.
Bank Credit

Business loans decreased by nearly 700 million dol­
lars at banks in leading cities during March and the
first half of April and other loans generally declined
moderately. Banks continued to purchase Treasury
bonds, but they sold short-term securities, and their
total portfolio of Government securities declined
somewhat. Demand deposits of individuals and busi­
nesses contracted about 1 billion dollars in the sixweek period, reflecting the large income tax payments
in March and repayments of bank loans.
The Treasury reduced its deposits at the Reserve
Banks during the first three weeks of April in order
to retire securities and to meet current expenditures
in excess of receipts. Banks were supplied with re­
serves as part of these funds were deposited in private
accounts. At the same time reserves were absorbed by
Federal Reserve sales of Treasury bonds in response
to a market demand. Federal Reserve holdings of
Government securities were also reduced through
cash retirement of System-held bills.

Page 10

Monthly Business Review

May 1, 1949

DEPARTM ENT STORE TRADE STATISTICS
Sales by Departments— March 1949

Inventories by Departments— March 31, 1949

Percentage Change from a Year Ago
(Fourth District Reporting Stores)
(Compiled April 26, and released for publication April 27)
Radios, Phonographs & Television......................................................................... +49
Art Needlework.......................................................................................................... +22
Lamps and Shades..................................................................................................... +11
China and Glassware................................................................................................. +10
Gift Shop..................................................................................................................... + 7
Linens and Towels.......................................................................................................+ 6
Draperies, Curtains, etc............................................................................................ .+ 6
Woolen Dress Goods.................................................................................................. .+ 2
Costume Jewelry.................... . .................................................................................. + 2
Aprons, Housedresses and Uniforms....................................................................... + 2
Toilet Articles and Drug Sundries.......................................................................... + 2
Blankets and Comforters............. _........................................................................... + 2
Coats and Suits (Women’s and Misses’) ................................................................ + 2
Housewares.................................................................................................................. + 2
Domestics, Muslins and Sheetings.......................................................................... + 1
Luggage............ ..................................................
............................................. + 1
Books and Stationery.......................................
............................................. — 1
............................................. — 2
Furniture and Bedding.....................................
Silverware and Clocks......................................
............................................. — 3
Inexpensive Dresses (Women’s and Misses’) .
............................................. — 3
Notions.........................................................................................................................— 3
Juniors’ Coats, Suits and Dresses............................................................................— 3
Domestic Floor Coverings....................................................................................... — 6
Blouses, Skirts and Sportswear................................................................................ — 7
Underwear, Slips and Negligees.............................................................................. — 7
Records, Sheet Music and Pianos........................................................................... — 8
Corsets and Brassieres................ ..............................................................................— 8
Better Dresses (Women's and Misses').................................................................. —10
Silks, Velvets, Synthetics.........................................................................................—10
Fine Jewelry and W atches........................................................................................ —12
Cotton Wash Goods...................................................................................................—12
Sporting Goods and Cameras.................................................................................. —13
Infants’W ear............................................................................................................... —14
Toys and Games........................................................................................................ —18
Furs............................................................................................................................... —18
Hosiery........................................................................................................................ —18
Men’s Furnishings and H ats..................................................................................... —19
Shoes (Women’s and Children’s).............................................................................—20
Men’s Clothing............................................................................................................ —21
Girls’W ear................................................................................................................... —22
Millinery.......................................................................................................................—22
Neckwear and Scarfs.................................................................................................—24
Handbags and Small Leather Goods..................................................................... —27
Handkerchiefs............................................................................................................. —27
Shoes (Men’s and Boys’)........................................................................................... —27
Boys’W ear.................................................................................................................—32
Major Household Appliances.................................................................................... —34
Laces and Trimmings— . ....................................................................................... —36
Gloves (Women’s and Children’s).......................................................................... —40
Candy........................................................................................................................... —47
GROUP TOTALS
SmallW ares............................................................................................................... — 2
Piece Goods and Household Textiles..................................................................... — 3
Housefurnishings........................................................................................................ — 5
BASEMENT STORE TOTAL............................................................................ — 8
GRAND TOTAL (reportingstores).....................................................................—10
MAIN STORE TOTAL......................................................................................... —11
Women’s Apparel and Accessories.......................................................................... —12
Miscellaneous Merchandise Departments..............................................................—17
Men’s and Boys’W ear...............................................................................................—23
Sales during March by Fourth District department stores increased less than
seasonally in most departments of the store, and were substantially lower than a
year ago. Thirteen individual departments reported sales which were 20% or more
below last year. The average 10% decline from year-ago March was due in part to
difference in the Easter dates of the two years, although even on a seasonally
adjusted basis, total sales were 2% below last year.
Sales of the men’s and boys’ wear group of departments were 23% below a year
ago, with individual departments reporting declines from 19% to 27%. Men’s cloth­
ing, down 21%, was the only department in the group where some slight margin
over sales of two years ago was achieved.
In the women’s apparel and accessories group, where sales averaged 12% below
a year ago, only two departments showed year-to-year gains in sales._ These were
women’s and misses' coats and suits, and aprons, housedresses and uniforms, each
of which was up 2%. Declines were heaviest in the accessories departments, reach­
ing as far as 40% below a year ago in the case of gloves, where sales dropped to a
new six-year low for the month. Altogether five accessories departments reported
sales at their lowest levels for any March in the last three to six years.
Sales of furniture and bedding and of domestic floor coverings were down 2%
and 6% respectively from a year ago. This showing was close to the average for the
housefurnishings group as a whole, where sales were down 5% from a year ago. As
has happened frequently in recent months, however, certain individual depart­
ments in the housefurnishings group showed extreme year-to-year gains or losses
in sales. Sales of radios, phonographs and television, for example, were 49% above
a year ago. New highs for the month were reached in sales of lamps and shades,
up 11%, and draperies, curtains, etc., up 6%. At the other extreme, sales of major
household appliances were 34% below a year ago.
All comparisons refer to dollar volume, without adjustment for price changes.

Percentage Changes from a Year Ago
(Fourth District Reporting Stores)
(Compiled April 26, and released for publication April
Toys and Games........................................................................................................ +25
Laces and Trimmings................................................................................................ +18
China and Glassware................................................................................................. +16
Coats and Suits (Women’s and Misses’) ................................................................. +16
Woolen Dress Goods.................................................................................................. +14
Millinery....................................................................................................................... +12
Men’s Clothing............................................................................................................ + 9
Blouses, Skirts and Sportswear................................................................................ + 9
Shoes (Women’s and Children’s)............................................................................. + 8
Girls’W ear................................................................................................................... + 8
Candy............................................................................................................................+ 8
Juniors’ Coats, Suits and Dresses.............................................................................+ 7
Handbags and Small Leather Goods.......................................................................+ 7
Gloves (Women’s and Children’s)............................................................................+ 7
Boys’W ear....................................................................................................................+ 6
Sporting Goods and Cameras....................................................................................+ 5
Books and Stationery................................................................................................ .+ 4
Gift Shop..................................................................................................................... .+ 3
Shoes (Men’s and Boys’)............................................................................................+ 3
Inexpensive Dresses (Women’s and Misses’) ......................................................... + 3
Silks, Velvets and Synthetics.................................................................................. + 2
Housewares.................................................................................................................. + 1
Furs............................................................................................................................... + 1
Fine Jewelry and W atches........................................................................................ —0—
Cotton Wash Goods...................................................................................................—0—
Domestic Floor Coverings........................................................................................—0—
Silverware and Clocks...............................................................................................—0—
Major Household Appliances....................................................................................— 2
Costume Jewelry........................................................................................................ — 2
Better Dresses (Women’s and Misses’).................................................................. — 3
Luggage........................................................................................................................ — 3
Linens and T ow els.............._..................................................................................... — 3
Records, Sheet Music and Pianos........................................................................... — 4
Notions......................................................................................................................... — 4
Men’s Furnishings and H ats..................................................................................... — 4
Hosiery......... . ..................... _...................................................................................... — 4
Underwear, Slips and Negligees.............................................................................. — 5
Toilet Articles and Drug Sundries...........................................................................— 6
Draperies, Curtains, etc... . ...................................................................................... — 7
Domestics, Muslins, Sheetings.................................................................................— 8
Lamps and Shades._................................................................................................... — 8
Furniture and Bedding............................................................................................... — 8
Art Needlework.......................................................................................................... — 8
Corsets and Brassieres............................................................................................... —10
Infants’W ear............................................................................................................... —10
Handkerchiefs............................................................................................................. —10
Neckwear and Scarfs................................................................................................. —10
Aprons, Housedresses and Uniforms....................................................................... —11
Radios, Phonographs and Television..................................................................... —14
Blankets and Comforters.......................................................................................... —18
GROUP TOTALS
Miscellaneous Merchandise Departments............................................................... + 6
Men’s and Boys’ W ear.............................................................................................. + 3
Women’s Apparel and Accessories........................................................................... + 2
MAIN STORE TOTAL......................................................................................... —0—
GRAND TOTAL (reporting stores).................................................................... — 1
SmallW ares.................................................................................................................— 2
Housefurnishings........................................................................................................— 3
Piece Goods and Household Textiles......................................................................— 4
BASEMENT STORE TOTAL.............................................................................— 6
Inventories of Fourth District department stores rose during March as is season­
ally customary. Inasmuch as the peak of this year’s Easter trade still lay ahead
at the end of the month, it appears that the March rise in stocks was not out of line
with the conservative inventory policies evidenced in recent months. At month's
end stocks were 1% under the year-ago level. Main store stocks were unchanged
from a year ago, while basement store stocks were down 6%.
Although inventories in the women's apparel and accessories group were only 2%
above last year’s level at the close of the month, certain departments within the
group showed large year-to-year rises._ Stocks of women’s and misses’ coats and
suits, for example, were up 16% and millinery stocks were up 12%. Stocks of women’s
and children’s shoes, up 8% from a year ago, were at a new all-time high. The total
stocks of dresses, although no higher than last year’s at this tim e, were equal to
the all-time peak for this department. By contrast, however, five departments in
the women’s wear group showed year-to-year inventory trimming amounting to
10% or more.
Stocks in the men’s and boys’ wear group of departments averaged 3% higher
than a year ago. Men’s clothing stocks were up 9%, while inventories of men’s fur­
nishings and hats were down 4%.
W ithin the housefurnishings group, where stocks averaged 3% below a year ago,
the china and glassware department reported stocks at a new all-time high, 16%
above year-ago levels, in spite of the fact that the March sales report for this de­
partment was favorable. For most of the departments in the housefurnishings group,
however, stocks at the close of March were moderately lower than year-ago levels.
Sharpest year-to-year drop was recorded by radios, phonographs and television,
where stocks were 14% below a year ago.
All comparisons refer to dollar value of inventory at retail, without adjustment
for price changes.




Monthly Business Review

M ay 1, 1949

Page 11

FIN A N CIA L AND OTHER BU SIN ESS STATISTICS
Time Deposits— 12 Fourth District Cities
(Compiled April 6, and released for publication April 8)

City and Number
of Banks

Time Deposits
Mar. 30, 1949

Cleveland (4)............. .$ 902,618,000
Pittsburgh (12)......... . 458,382,000
Cincinnati (8)............. . 182,438,000
Akron (3).................... . 103,675,000
Toledo (4).................. . 100,661,000
Columbus (3).............
83,360,000
Youngstown (3).........
65,060,000
Dayton (3).................
47,014,000
Canton (5)..................
43,678,000
39,391,000
Erie (4).......................
Wheeling (5)...............
28,401,000
Lexington (5)...............
10,590,000
TOTAL—12 Cities. ,$2,065,268,000H

Average Weekly Change During:
March
February
March
1949
1949
1948
-S : 72,000
+ 435,000
+ 81,000
14,000
144,000
+ 92,000
+ 24,000
— 21,000
+ 96,000
+ 45,000
+ 40,000
— 13,000
+$837,000

+ 1.0%
+ 1.0
—1.1

+ 29.9%
+ 3.5
+ 41.2

+4.2
+3.7

+ 41.6
— 2.5

Indexes of Department Store Sales and Stocks

+2.9
- 0.8

+108.9
+ 30.8

+$3 ,596,000
+ 349,000
+ 113,000
+ 10,000
+ 59,000
+ 114,000
8,000
+
8,000

+ 13,000
+ 52,000
+ 21,000
6,000
+
+$4 ,323,000

_j
_ 5449,000
_ 124,000
124,000
— 34,000
_ 42,000
_ 67,000
+ 2,000
72,000
_ 39,000
— 36,000
+ 5,000
+ 5,000
—$975,000

Changes in Consumer Instalment Credit
March 1949

25 Fourth District Member Banks
(Compiled April 27, and released for publication April 29)

+39.0%
+31.5
+23.6

+ 5.3%
— 6.9
—14.0

+62.8
+57.0

+22.7
— 5.1

+44.9
+24.4

+45.2
+ 6.4

Type of Credit

Outstanding at End of Mo.
Compared W ith
Mo. Ago Yr. Ago

Total consumer instalment credit
Personal instalment cash loans
Repair and modernization loans
Direct retail instalment loans
(a) Automobile
(b) Other
Retail instalment paper purchased
(a) Automobile
(b) Other

For the first time in several months, the volume of consumer credit advanced
by the 25 reporting banks of this District during March was larger than a year ago.
The volume of new loans made (or purchased) was 5.3 percent greater than in
March 1948.
Percentagewise the largest year-to-year gain occurred in purchased paper, but
direct retail instalment loans on automobiles also were nearly 23 percent larger
than a year ago, representing the biggest monthly increment since the inauguration
of this series.
On the other hand activity in the form of new personal instalment cash loans,
and in repair and modernization credits, continued to lag behind the comparable
1948 level.
The rate at which existing loans (exclusive of purchased paper) were being paid
off was approximately the same as in March of last year or about 12J^ percent of
the amount outstanding at the beginning of the month.




(In thousands of dollars)
(Compiled April 8 , and released for publication April 12)
% Change 3 Months % Change
March
from
Ended
from
Year Ago Mar. 1949 Year Ago
1949
ALL 31 C EN TER S.................... $7,401,162 + 3.8% $20,786,773 + 4.5%
10 LARGEST CENTERS:
235,505 + 3.9%
663,069 + 0.9%
117,465 + 9.5
338,634 + 8.7
Cincinnati....................
930,437 + 0.2
2,607,440 — 2.4
Cleveland.....................
1,857,226 + 4.1
5,226,794 + 4.7
Columbus......................
566,969 + 1.0
1,557,684 + 5.0
229,504 - 4.5
664,629 — 3.2
345,112 —10.7
1,003,699 —10.2
Youngstown................. ... Ohio 147,561 — 2.4
433,468 + 0.5
.Penna. 88,977 — 3.3
251,844 — 1.6
Pittsburgh.................... . Penna. 2,226,257 +10.4
6,093,175 +12.4
TOTAL......................
$6,745,013 + 3.9% $18,840,436 + 4.5%
21 OTHER CENTERS:
Covington- N ewport__ ,... Ky. $ 39,940 - 3.5% $ 115,922
- 0Lexington....................... ...K y . 56,661 — 3.6
262,614 +15.0
20,688 — 0.9
57,039 — 3.0
Hamilton......................
39,441 — 1.1
111,883 + 2.3
Lima.................................. Ohio 43,293 + 1.0
124,677 + 1.4
Lorain........................... ... Ohio 19,001 + 2.4
53,951 + 4.8
Mansfield.....................
45,337 + 9.2
123,788 + 4.8
Middletown.................
37,028 + 3.8
98,511 + 4.9
Portsmouth.................
59,972 - 0.2
21,030 — 2.0
Springfield...................
45,601 — 2.9
130,307 — 2.1
Steubenville.................
22,754 + 6.4
65,647 + 3.3
W arren.......................... ... Ohio 38,644 + 7.4
112,657 + 6.7
Zanesville.................... ... Ohio 28,406 +10.4
76,536 + 2.8
Butler............................ . Penna. 31,278 + 6.2
89,738 + 4.1
6,963 + 4.1
.Penna.
21,080 + 6.4
Greensburg................... . Penna. 22,969 + 8.4
61,846 + 5.2
Kittanning.................... . Penna. 10,059 — 2.8
29,120 — 1.6
36,739 + 12.0
Meadville..................... . Penna. 13,479 +30.5
.Penna. 19,599 —16.5
55,036 — 8.3
.Penna. 29,028 +10.9
82,850 + 8.7
Wheeling...................... ,W. Va. 64,950 + 12.0
176,424 + 5.4
TOTAL......................
$ 656,149 + 3.1% $ 1,946,337 + 4.3%
* Debits to all deposit accounts except interbank balances.
Debits to deposit accounts in 31 Fourth District cities during March totaled
over $7,400,000 for an increase of 3.8% over March of 1948, and the largest aggregate
turnover on record for the month.
The rate of turnover, however, was almost identical with th at of a year ago,
in the ten larger cities combined. In the 31 smaller cities, the rate at which de­
posits were drawn upon was slightly less than last year in March.
For the first quarter of 1949 as a whole, the rate of turnover in the ten larger
cities exceeded that of the comparable period of 1948, whereas in the smaller cities,
both debits and deposits were higher by the same percentage, namely 4.3%, in­
dicating no change in the turnover rate.
TEN LARGEST CITIES
Among the ten largest cities, March debits ranged from gains of around 10%
over last year in Canton, and Pittsburgh, to a year-to-year decline of more than
10% in Toledo. Canton and Pittsburgh also ranked first in the quarterly figures.
TWENTY-ONE SMALLER CITIES
Meadville reported the largest year-to-year increase with a gain of over 30%.
Debits in Wheeling, Sharon, and Zanesville likewise increased considerably more
than the average for smaller cities.
For the entire first quarter, the largest gain over last year was reported from
Lexington, where debits were 15.0% above a year ago.

H—Denotes new all-time high.
Time deposits increased at the rate of $837,000 per week during March, as against
a contraction of $975,000 per week in the same 1948 period, at the 59 reporting banks
of the District.
This was the third successive month in which savings increased more rapidly
than a year earlier. At 41 out of the 59 reporting banks, time deposits were higher
on March 30 than on February 23, the preceding reporting date, which indicates
that the uptrend in savings was quite general in scope.
Individual Cities
In Pittsburgh total time deposits increased $435,000 per week during the five
week period, and reached a new all-time high of over $458,000,000.
In Toledo time deposits expanded at all four banks at a rate of $144,000 per week
which placed the total above $100,000,000 for the first time.
The $92,000 weekly expansion at the three Columbus banks also lifted that
city’s total to a new record high.
In Youngstown, total time deposits at the three reporting banks established a
new all-time high as a consequence of the $24,000 weekly gain.
In Cleveland, Akron, Dayton, and Lexington, time deposits declined fractionally,
but in most instances the shrinkage was less noticeable than a year ago.

New Loans Made
Compared W ith
Mo. Ago Yr. Ago

Bank Debits*— March 1949

Daily Average for 1935-1939 = 100

Without
Adjusted for
Seasonal Adjustment
Seasonal Variation
March February March March February March
1949 1949
1948 1949 1949 1948
SALES:
Akron (6) ..........
Canton (5)........
Cincinnati (8)...
Cleveland (10)..
Columbus (5)...
Erie (3).............
Pittsburgh (8)..
Springfield (3)..
Toledo (6).........
Wheeling (6 )__
Youngstown (3).
District (96)__
STOCKS:

District............

282
361
283
240
337
309
246
257
260
238
341
265
285

303
320
286
254
352
317
264
276
263
233
325
277
275

281
346
304
248
310
296
250
270
263
253
297
270
298

259
314
269
233
320
281
244
239
244
214
310
254
282

260
249
235
208
281
254
220
224
221
191
270
227
255

278
336
313
258
323
293
273
276
268
264
309
284
287

Monthly Business Review

Page 12

M ay 1, 1949

(Continued from Page 4)

during the second and third quarters of 1948, when
the physical volume of sales was estimated to be
about 20 percent below the corresponding quarters
of 1946. Similarly, sales of shoes by department
stores failed to regain 1946 levels. When corrected
for the price factor, shoe sales were as much as 30
percent below 1946 levels during the second quarter
of 1948, or approximately at 1941 levels.

level 25% below the corresponding quarter of the
previous year, or 18% below the final quarter of 1946.
The physical volume of furniture sales also showed
some deterioration in the final quarter of last year
although this was not the first time since the war that
furniture sales showed weakness. Thus during 1947
and the first half of 1948, furniture sales in physical
volume were running below 1946 levels. The third
quarter of 1948 showed a pick-up, while in the
fourth quarter the physical volume of furniture sales
dropped to a level about 6 percent below the final
quarter of 1947, or 10 percent below 1946.

The meteoric rise and fall of appli&n c c sales maY be seen on the phy­
sical volume chart. During most of
the period under review, the year-to-year rates of
gains were so large percentagewise (because of the
very low wartime levels) as to require an alteration
in the scale of this chart as compared with the
others.(5) During the final quarter of 1948, however,
the physical volume of appliance sales dropped to a

Appliances
and Furniture




(5) The zig-zag character of the bar chart for appliances is partly
attributable to the fact that unit sales of appliances had been rising
rapidly throughout 1946, taken here as the base year. Thus, while
the fourth quarter of 1947 showed a much smaller year-to-year in­
crease than the third quarter, unit sales of appliances actually
increased between the third and fourth quarters of 1947. Note also
that appliances here do not include radios, phonographs or television
sets.

ICLEVELAND

TOLEDO

AKRON •
CANTON •

OHIO
DAYTON

• COLUMBUS

★ CINCINNATI

LEXINGTON

KY.

A

pA

★

) PITTSBURGI
t*
I WHEELING
C
W. V A .

Fourth Federal
ReserveDistrict
■ MAIN OFFICE
★ BRANCH OFFICES