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MONTHLY BUSINESS REVIEW
Covering financial, industrial, and agricultural conditions
in the

Fourth Federal Reserve District
Federal Reserve Bank o f Cleveland
Vol. 12

Cleveland, Ohio, May 1, 1930

During the first quarter in the Fourth District
most production figures have shown an expansion from
month to month, but the March records (the latest com ­
plete ones available), in all cases except building, indicate
that the growth during the first quarter from the low
point of December was no greater and in some cases
even less than seasonal.
Steel production declined in
March and coal output was down more than is usual fo r
that time o f year. Retail and wholesale distribution was
in smaller volume and employment showed little change
from February. On the other hand automobile output
showed practically the same increase from February
as was reported in 1929 and March building contracts
awarded exhibited more than the usual seasonal expan­
sion. They are, however, still well below the level o f
other recent years.
Bank debits also increased more
than seasonally.
The second quarter seems to have opened in a slightly
more favorable manner. Industrialists in many parts o f
the District state that the trend o f general business is
now definitely upward, though the rate o f improvement is
still quite slow. Substantiating this, might be mentioned
the increase in steel mill operations, particularly at Cleve­
land, where they averaged 86 per cent o f capacity in the
latter part of A pril compared with 60-70 per cent in
March. Automobile producers, especially those o f small
ears, have expanded schedules in response to increased de­
mand. This resulted in a distribution o f parts orders
throughout the District and increased operations at many
factories.
Tire production schedules were considerably
larger in April than a month earlier and inventories o f
both dealers and manufacturers are smaller than one year
ago. Coal production has been increasing in prepara­
tion fo r Lake shipments. Department store sales were
reported in good volume, although still under last year
and car loadings increased more than seasonally in early
April.
The employment situation was improved in A pril by
expanding industrial activity and the commencement o f
out-door work such as construction and farm ing. Credit
conditions are practically unchanged from one month ago
and are favorable to continued improvement.
Although the extent o f business recovery from the low
point has not been particularly impressive, the fa ct that
the general downward movement appears at least to have
been stopped is enoouraging.



No. 5
FIN A N C IA L

The credit situation in the Fourth District continues
about the same as a month ago, few changes o f any
importance having occurred during the past fou r weeks.
Member Bank Credit. Reporting member banks in this
District did not experience the increase in demand fo r
funds which has occurred in the spring o f other recent
years.
Loans on securities in mid-April were almost
identical with a month earlier, but were about $29,000,000 higher than one year ago. “ A ll other” loans declined
slightly during the month and were about $26,000,000
below April, 1929. These two changes about counter­
balanced each other so that total volume o f credit ex­
tended by local reporting banks was practically the same
as last year. Investments, although still about $20,000,000 smaller than in April, 1929, have increased nearly
$50,000,000 since the first o f the year. Indebtedness at
the Reserve bank has been further reduced.
Both demand and time deposits increased in April and
are higher than a year ago. The increase in total de­
posits since the first o f the year has been $73,000,000,
about the same as was reported in 1928, but which con­
trasted with a decline o f about $7,000,000 in the corre­
sponding period o f 1929.
Reserve Bank Credit. Demand fo r funds by member
banks declined further during the past month, total bills
discounted on April 23 being only $22,870,000 as against
$26,470,000 in March and $75,078,000 one year ago.
BANKING OPERATIONS
Federal Reserve Banks
Federal Reserve Bank of ClevelandFederal Reserve System
(In Millions)
(In Millions)
Apr. 23, Apr. 24, Mar. 26, Apr. 23, Apr. 24, Mar. 28
1930
1929
1930
1930
1929
1930
Gold Reserves .........
296
286
306
3,049
2,79fl
3,061
Discounts .................
23
75
26
211
975
207
Acceptances .............
20
16
19
267
141
256
U. S. Securities.......
50
28
35
527
150
529
Total bills and se­
curities ...................
93
120
81
1,005
1,281
1,001
Federal Reserve notes
in circulation .......
181
209
180
1.518
1,668
1,578
Total deposits ...........
190
181
189
2,482
2,850
2,888
Reporting Member Bank*
Fourth District
United States
(In Millions)
(In Millions)
Apr. 28, Apr. 24, Mar. 26, Apr. 23, Apr. 24, Max. 28
1930
1929
1980
1980
1929
1980
Loans os securities.. 740
702
759
8,826
7,885
8,184
All other ...................
789
819
797
8,629
9,062
$.702
Total loans .............„ 1,529
1>21
1,666
16,955
16,888 16,886
Investments .............
648
670
647
6,791
6,871
8,678
Demand deposits
1,042
1,028
1.048
13,456
12.977 18,206
Time deposits ...........
965
968
982
7,064
6,776
T.085

2

THE MONTHLY BUSINESS REVIEW

ported in that month since 1924. Defaults in the first
This was the lowest amount reported since September,
quarter aggregated 534, which was fou r per cent leas
1924.
than one year ago. Liabilities, however, both fo r M arch
Member banks have been assisted in reducing redis­
and the first quarter, were larger than last year, the in ­
counts by the Reserve bank's increased holdings o f
creases being 27 and 23 per cent respectively.
acceptances and government securities which has con­
tributed to ease the general situation. Acceptances held
M ANUFACTURING, MINING
rose from $15,827,000 on April 2, the low point o f the
year, to $20,117,000 on April 23 when they were about
Iron and
The iron and steel industry in th e
$5,000,000 higher than one year ago. Government securi­
Steel
Pittsburgh-Y oungstown-Cleveland
d is ­
ties increased $15,000,000 during the month ended April
trict in the month ended A pril 15 w as
23 and at $49,995,000 compared with $28,308,000 in April,
characterized by an unsettled production and price situa­
1929. Total credit extended by this bank on April 23
tion, due, in large measure, to the lag in the automotive
was $27,000,000 below last year, but was slightly higher
industry.
than in early April, when at $77,000,000, was the lowest
In the last half o f March there was a moderate gain in
since the middle o f 1924.
production, and the uptrend was continued in A priL
Federal Reserve notes in circulation increased about
Those sheet, strip and bar mills which are supplying the
$10,000,000 between February 5, the low point so fa r this
small car manufacturers enjoyed slightly heavier specifi­
year, and April 23. This was almost identical with the
cations in early A pril; other Ynills dependent on autom o­
increase shown in the same period o f last year and was
tive demand barely held their own. Cleveland steel w orks
greater than in 1928. It was in contrast with the trend
increased operations to 86 per cent o f capacity in th e
exhibited throughout the country, however, where note
week ended A pril 19, but mills at Youngstown and other
circulation has been generally downward.
centers are making steel at lower levels.
Money Rates.
Reports covering rates charged cus­
March Fourth District operations averaged about 70
tomers by banks in’ larger cities in the Fourth District
per cent, contrasted with 90 per cent or better one yea r
indicate little change from last month at Cleveland, but
ago. Normally the period from March 15 to A pril 15 is
a slight downward revision at Pittsburgh and Cincinnati.
the most buoyant o f the year in production, but this y ear
Rates at all centers are generally lower than since early
there has been no apparent bulge as yet. Tin plate m ills,
1928. Weakness in the spring demand fo r commercial
many o f which are located near Steubenville, are th e
funds has thus been reflected in money rates as well as
only ones comparing favorably with last year. Pipe m ills
have been operating at the lowest levels.
in an increase in investments by member banks.
Easy money rates at financial centers both in this coun­
Prices declined at a slow but steady rate during the
try and abroad continued during the past month and were
month, with an unusual degree o f apathy being shown on
in decided contrast with those o f a year ago.
Call
the part o f producers of heavy finished steel. No efforts
money at New York renewed at fou r per cent in April,
to stabilize or strengthen the market have been made.
but declined to 3 ^ and three per cent on several occa­
Heavy finished steel declined $1 a ton, nails 10 cents a
sions. This compared with a range o f seven to fifteen
keg, steel pipe $4 a ton and sheets and strip are at th e
low point o f the first quarter.
per cent and an average o f 8% per cent in April, 1929.
There was a slight increase in rates on 90-day bankers'
Inert secondary buying and unsettled prices have made
acceptances at mid-April, but even the higher rate, three
consumers most cautious in their commitments. A nother
per cent, was 2*& per cent below last year's level. Time
contributor to the dull market situation was the Bethle­
money (90-day) was being loaned at 4-4^4 per cent
hem-Sheet & Tube merger and the discussion which
which compared with 8% -9 per cent last year. Bond
surrounded it. While this was under consideration, busi­
yields, after showing a decrease in March, increased
ness was unusually slack. A t mid-April it was fe lt that
the automotive situation would slowly improve, but it
slightly in April.
Savings. Savings deposits at 61 large banks in Ohio
was still doubtful whether this would offset the slow
and western Pennsylvania on A pril 1 showed an increase
general manufacturing demand and the decline in ra il­
road orders.
from the preceding month fo r the first time since last
August, excluding the January 1 figure which was in­
Directly reflecting the weak price situation, the Iron
Trade Review composite o f fourteen leading iron and
creased by interest credits.
Bank Debits. Check payments at principal cities in
steel products has declined rapidly. On A pril 23 it w as
the District showed a larger increase from February to
$34.40, compared with an average o f $34.95 fo r M arch,
March than was reported in any year since 1923. The
$35.24 fo r February and $36.81 fo r April, 1929. This
first three weeks in A pril exhibited about the usual sea­
index is now the lowest since March, 1922, and bears ou t
sonal increase from March, but the difference between
other price comparisons which show many products now
more cheaply priced than since the war.
1930 and 1929 continues to be near ten per cent. A l­
though debit figures are still somewhat distorted b y se­
Pig iron and steel ingot output exhibited opposite
curity transactions, which increased in March and early
trends in March, the form er showing an increase o f 3.8
April, the month to month growth being larger than in
per cent from February while the latter displayed a 2.7
other recent years seems to indicate improvement in
per cent decline in the daily average which contrasted
with a usual seasonal increase o f five per cent.
general activity.
Commercial Failures.
Commercial failures in the
Daily average pig iron production in March was 105,Fourth District in March numbered 169, only one more
520 gross tons, compared with 101,640 in February and
than in February, considerably less than the 196 re­
119,662 tons last March. The gain fo r the month w as
ported in March, 1929, which was the smallest number re­ th e third reported since the low point o f last December.



THE MONTHLY BUSINESS REVIEW
Total output fo r March, 3,271,122 tons, brought the first
quarter production to 8,955,810 tons, as against 10,360,922 tons in the first quarter o f 1929, and 8,953,358 tons
in the same period o f 1928.
Unfilled steel orders increased in March at the expense
o f lower production. Output fo r the month averaged 164,961 tons a day in contrast with 169,499 tons in February
and 194,458 tons last March. First quarter steel ingot
output was 12,143,406 tons, compared with 13,874,612
tons in the same period last year. Production so fa r this
year was only slightly less than the 12,544,000 tons
manufactured in the initial quarter o f 1928.
Coal

Demand fo r bituminous coal through­
out the country was below average in
March despite the cold weather in the
latter part o f the month which affected many sections.
This sluggishness caused a curtailment o f operations at
most mines and a smaller monthly output than was re­
ported in either the preceding month or March, 1929.
Total coal production in March was estimated at 35,740,000 tons, a decrease o f 4,130,000 tons from last year
and o f 3,815,000 tons from February. There is normally
a contraction from February to March, but the decline
from last year was a reflection o f smaller industrial and
railroad demand. For the year-to-date (January 1-April
19) production has been nine per cent below the same
period o f 1929.
March production in the Fourth District was 14,689,000
tons, a decline o f eight per cent from one year ago. The
decrease o f six per cent which was reported fo r the first
quarter, compared with the same period o f 1929, was less
than the nine per cent decline reported fo r the entire coun­
try and indicated that local mines were operating at rela­
tively higher levels compared with last year than were
mines in other parts o f the country.
A pril reports o f coal companies in this District tend
to show an improvement in demand from March, part
o f which was in preparation fo r lake shipments which
began in late April. This coal movement to upper lake
ports is always beneficial to local mines. Household de­
mand continued somewhat longer than usual because o f
the cold weather during the month. It is generally felt
that conditions in local fields are about the same as a
year ago.




S

Automobiles

Probably the most significant develop­
ment during the past month so fa r as
its effect on this District is concerned
was the improvement shown in the automobile industry
in late March and the first three weeks o f April. While
output early in March was at a lower rate than in Feb­
ruary, the expansion in the last part o f the month brought
the March total o f passenger cars and trucks produced
in the United States to 401,378 units, an increase of 24
per cent from February. This was only two per cent
less than the increase shown from February to March
last year.
The March figure shows no improvement
from a year ago, output in the first quarter being 31 per
cent below the corresponding period o f 1929.
It is generally admitted in the trade that 1929 was a
year of abnormal activity, especially in the automobile
industry, and that 1930 output will be below last year’s
figure. First quarter production, however, amounted to
998,566 cars and trucks this year and was larger than
the 968,838 units manufactured in the first three months
o f 1928, the year o f second largest production in his­
tory. So fa r this year, monthly figures have followed
rather closely those o f early 1928.
Production o f trucks has made a relatively better
showing than passenger cars. March truck output was
only eight per cent below last year, improvement hav­
ing been shown since the first o f the year, as first
quarter production was 13 per cent under one year ago.
The motor truck business has not been affected by con­
ditions which have confronted the passenger car industry.
Fourth District manufacturers report operations below
last year, but state that the trend is upward.
Schedules o f the more important manufacturers were
expanded slightly in April so that at the middle o f the
month the industry was producing slightly more than
100,000 cars per week. This was about 40,000 cars be­
low the corresponding period o f 1929. A slight improve­
ment in retail demand has been reported coincident with
spring weather.
The increase in output is corroborated by reports from
steel concerns at Cleveland and Youngstown which supply
a great deal o f material fo r Detroit factories, and by
many parts and accessory plants throughout the District
which have been receiving larger orders during the
past few weeks. Employment at 49 parts concerns in

THE MONTHLY BUSINESS REVIEW

4

Ohio, according to the Ohio State Bureau o f Business
Research, increased four per cent in March, but was 36
per cent below last year. April figures have increased
further.

New Passenger Car Registrations
Ten

Principal Counties

,%

March March
1930
1929
Akron (Sum m it)..............
808
1,381
Canton (Stark).................
508
968
Cincinnati (H am ilton)... 1,477
1,982
Cleveland (C uyahoga). . . 3,430
5,529
Columbus (F ra n k lin )....
863
1,522
Dayton (M on tgom ery). .
672
1,208
Pittsburgh, Pa.
(Allegheny).................... 3,366
3,431
Toledo (L ucas).................
729
1,740
Youngstown (Mahoning)
460
789
Wheeling, W .V a. (O hio).
181
191
T o t a l . ........................... 12,494
18,741

%

change
change
from Jan.-Mar. Jan.-Mar. from
1929
19301929
1929
— 4 1 .6
1,959
3,303 — 40.7
— 47.5
1,245
2>021 — ;?§•£
— 25.5
3,673
4,454 — 17.5
— 38.0
8,179
11,779 — 30.6
— 43.3
2,377
3,457 — 31.2
— 4 4 .4
1,900
2*854 — 33.4
— 1.9
— 58.1
— 41.7
— 5 .2
— 33.3

7,036
1,808
1,182
403
29,762

7,542
3,551
1,797
420
41,178

— 6.7
— 49.1
— 34.2
— 4.0
— 27.7

New passenger car registration figures, emanating
from the above and other sources, fo r ten counties in
the District representing all the more important cities,
increased 33 per cent from February, but were still
that much behind March, 1929. The preceding chart shows
new registrations in nine counties fo r the years 1927 to
March, 1930 (Ohio County, W est Virginia registrations
not available before 1929). So fa r this year auto regis­
trations have exceeded 1927 and 1928, but are below those
o f 1929. The increase from January to February was
larger than in the three preceding years, but the im­
provement from February to March was smaller than in
1927-8-9. Unfavorable weather was a contributing factor
to the retardation shown in March.
Rubber and
Tires

Reports from rubber manufacturers indicate that business is decidedly better
than a month ago, the improvement
from March, however, being only o f a seasonal nature.
With April 1 inventories of both dealers and producers
considerably below last year, the seasonal increase in
demand fo r replacement tires and the slight improve­
ment in automobile production are cited as the reasons
fo r increased activity at local plants.
The following table shows the average stocks per dealer
in the United States as o f April 1, fo r the past five
years, as compiled by the Department of Commerce
from over 22,000 reports. Dealers' stocks have been con­
siderably reduced from last year and are also lower than
in 1928. The increase in the importance of the balloon
casing, which until this year has been segregated from
the total number of casings, is also shown.
(Number o f Tires per Dealer)
1930 1929 1928 1927 1926
Total casings (Inc. balloons) 75.1 94.4 78.9 70.6 63.9
Balloon casings (alone) .......
(1) 69.1 40.1 35.5 21.9
Inner tubes .............................. 109.0 143.5 121.2 120.9 119.6
Solid and cushion tires ....... 24.4 35.0 33.2 24.7 26.6
(1) Not segregated
March consumption of crude rubber in the United
States increased slightly from February, but at 35,914
tons was about 9,000 tons below the amount consumed in
March, 1929. Imports during the month, though consid­
erably below last year, were 10,000 tons larger than con­
sumption so that stocks o f rubber on April 1 were
156,516 tons, an increase o f 56,000 tons over last year.
Crude rubber prices continued near the 15-cent level



in March and the first half o f April. There has been
a slight advance since the first o f the year, but th e
general price is still lower than at any time since 1922.
Tire production in March (preliminary) totaled 3,923,000
units, including solids.
This compared with 5,675,000
last year and was a decline o f 31 per cent. First quar­
ter output was 30 per cent under 1929.
Shoes

Shoe manufacturers in the southern
part o f this District did not report the
increase in production in March that
was shown by the entire country. Output o f local fa c ­
tories declined 2.5 per cent from February to M arch
while all concerns in the country reported an increase
o f nine per cent in the same period. A similar condition
was reported last year, however, the District showing a
decline while the country experienced an improvement.
March production was 14 per cent below the correspond­
ing month o f 1929 and first quarter output declined 16.3
per cent from one year ago.
Since the beginning o f the year the shoe business
has been quite irregular.
Being very dependent on
weather conditions and the occurrence o f Easter, sales
both at wholesale and retail have been considerably b e­
low other recent years.
Manufacturers report ea rly
A pril demand about on a par with last year; March w as
a very poor month, few orders beyond actual needs
were received.
Hide prices were quite steady
months, but are slightly lower than
Hides were quoted at 14.00 cents a
pared with 14.50 in 1929 and 23.50

during the past tw o
at this time last year.
pound in March com ­
cents in March, 1928.

Other
Manufacturing

Reports from a number o f m anufacturing lines, which appear below, indi­
cate that industrial recovery is p ro­
ceeding at a slow, but steady rate as the year advances.
First quarter operations in most lines were considerably
below the corresponding period o f last year and in m ost
cases below average. It now appears that the trend is
slightly upward, however.
Agricultural Implements. The agricultural implement
industry is one of the few which has so fa r exceeded
1929 in volume. Both domestic and foreign demand has
been good; exports were more than twice as large as
in the early part o f 1929, due chiefly to tractor sales in
Russia.
Farmers seem to be going ahead with large
mechanization programs.
Brick and Ceramics. A seasonally improved em ploy,
ment situation and greater demand fo r products char­
acterized this industry in southeastern part o f the D is­
trict. Operations are still much below those o f recent
years.
Cork. A slight betterment from the first quarter has
been shown in demand fo r cork products.
Operations
are still considerably below last year, but are stated to
be about normal.

Electrical Supplies. Equipment demand has been showing
an upward trend with a slight increase in the size of or­
ders received. Uncertainty in the copper price situation
has been a retarding factor for some time, but following
the drop of four cents a pound in mid-April, sales both
of metal and manufactured products improved.
Glass. A slight increase in glass production was re­

THE MONTHLY BUSINESS REVIEW
ported over February and March. Employment increased
about four per cent in March compared with February,
but was slightly under 1929, Plate glass output has been
at a much lower level than other products. Household
glassware demand is slow.
Hardware, Machinery. March operations declined rather
sharply after increasing in February. Considerable im­
provement has been shown in April, however. The slight
expansion in automobile production has benefited parts
concerns in this District. High grade engineering special­
ty demand has slackened slightly, but still seems to be
showing no marked trend.
Paint. Business has shown a seasonal increase and is
better than one month ago. Orders from automobile and
furniture manufacturers are still well below last year,
other lines, however, compare very favorably. Orders
have been received in good volume and the quantities
specified have increased during the past two or three
weeks. The trend appears definitely upward and collections
are more prompt.
Paper. Employment at 11 concerns in March was better
than last year or the preceding month. Considerable
irregularity exists, however, and April has exhibited slight
change from March, some establishments reporting a bet­
ter demand while others state that the opposite is true.
Stoves, Ranges, etc. A very slight increase in the de­
mand fo r kitchen equipment was reported in early April.
Operations continue below last year.
Competition is
very keen.
AGRICU LTURE
Considerable interest is being shown at this time in
reports o f condition o f agricultural crops, particularly
wheat, and planting intentions because o f their ultimate
effect on the price situation. Generally a small or poor
crop results in higher prices while a large crop many
times has the opposite effect.
The table below gives the A pril 1 condition o f winter
wheat for the states comprising this District and for
the entire United States:
Ohio
Penna.
Ky. W est Va. U. S.
A pril 1,
77.4
89
1930
86
86
67
82.7
88
89
89
89
1929
80.9
81
86
78
1919-28 average 74
It will be noticed that the condition o f winter wheat
on April 1 was somewhat below last year’s figure, both in
this District and the entire country. Kentucky and West
Virginia report better wheat than the 10-year average,
while Ohio reports a condition quite a bit under average.
More damage from winter-killing occurred in this ter­
ritory than was at first realized. This was particularly
true in western Ohio and the condition fo r the entire state
has declined 22 points since December 1, 1929. While it
is somewhat early to make any accurate estimate o f the
probable crop based on the April 1 condition because too
many things might intervene between now and harvest,
a crop o f about 550,300,000 bushels fo r the entire country
is indicated by an analysis o f past relationships between
condition and yield. This is a decline o f five per cent
from last year’s harvest. The low condition figure fo r
Ohio indicates a much larger decline in this District’s
wheat output. No figures are available on abandonment,
but it has been larger locally than in 1929.



6

The follow ing table shows the planting or planting
intentions o f spring crops as a percentage o f the acreage
actually harvested in 1929. These figures are compiled
by the United States Department o f Agriculture from
data supplied by representative farm ers throughout the
country.
They are not to be construed as indicating
the acreage that will actually be planted, since con­
ditions may cause farm ers to change materially their
present plans. They are simply an indication o f what
farmers had in mind to plant when they made their
reports, compared with the acreage harvested by them
last year.
U. S.
W . Va
Ohio
Penn.
Ky.
Corn ........... ...100
103
102.8
103
99
102.5
105
107
102
—
Barley ......... .... 95
120
140
101.7
105
103.4
Potatoes ....... ....104
105
113
Tobacco
125
105.7
113
101
106
Tame Hay ...... 96
101
100
99.2
98
On the whole there is an increase indicated in acreages
o f most crops, both locally and throughout the country.
The state figures show that the gain from last year is
somewhat larger than the two per cent composite in­
crease estimated fo r the United States.
In spite o f the cold weather in late March, the present
season appears to be opening up favorably.
Spring
work was fairly well advanced by that time and warm
weather in early April caused fru it trees to blossom.
The extent o f the damage to the fruit crop by the
freezing weather in the latter part o f the month has
not definitely been determined. Peach and cherry pros­
pects are rather poor generally, crop injury ranging from
complete to only average in the various sections.
No
damage has yet been reported in the grape belt sur­
rounding Lake Erie and it is too early to state the con­
dition o f apples and pears.
The general index o f farm prices declined 5 points
in March and at 126 was 14 points below last year and
the lowest since May, 1927. The m ost drastic declines
occurred in wheat, which reached the lowest level for
this time o f year since 1913, and poultry products,
which fell 39 points in one month.
Tobacco

A ll indications point to a larger to ­
bacco crop this year than was raised
in 1929. Plant beds were damaged in
some localities by the dry weather and had to be re­
sown, but, so far as can be determined, the supply o f
plants is still large enough for the acreage intended.
Official estimates indicate that tobacco planting inten­
tions throughout the entire country were 5.7 per cent
larger than the average harvested in 1929.
Reports
point to increases in all types, but the largest are
shown in the burley, flue-cured and dark types o f Ken­
tucky and Tennessee.
Farmers expected to increase
burley acreage by about 15 per cent, which would result
in approximately 478,100 acres being planted, compared
with 417,200 acres harvested in 1929.
With only an
average yield this would mean an increase in production
o f about 75,000,000 pounds over 1929 and about 100,000,000
pounds over the average consumption o f recent years.
The present situation in the burley district is not
so dissimilar from that o f 1926 when growers realized only

6

THE MONTHLY BUSINESS REVIEW

13.1 cents a pound on the average fo r their crop. In that
year production was 301,000,000 pounds and stock carry­
over from 1925 was 466,000,000 pounds.
This year
stocks are likely to be about 360,000,000 pounds, accord­
ing to the Kentucky State Department o f Agriculture,
and with production estimated anywhere from 375,000,000 pounds upward, the total supply is expected to ap­
proximate that o f 1926.
It is to be remembered, however, that many things
including weather may materially change the 1930
crop situation.
The above figures are only based on
present intentions in comparison with actual occurrences
o f other recent years.

March sales o f 58 large department stores were 16 per
cent below last year and sales in the first quarter were
eleven per cent below the corresponding period o f 1929.
This latter figure will no doubt be somewhat m odified by
the April reports.
The stock figures are slightly more significant.
On
March 31, 1930, which marked the beginning o f the Easter
sales, stocks o f department stores were five per cent low er
than at the close o f March last year after all Easter bu ying had been done. This clearly indicates that retail
stores, in this District at least, are carrying smaller in*
ventories than one year ago.

BUILDING
Total building contracts awarded in the Fourth District
in March showed more than the full seasonal increase
from February.
Amounting to $60,012,000, they ex­
ceeded March, 1929, by 28 per cent and February, 1930,
by 65 per cent. This large increase reduced the discre­
pancy between the first quarter o f 1930 and 1929 to five
per cent.
Except fo r residential building which showed only a 24
per cent increase from February and which at $9,218,000
was 44 per cent below the low level o f March last year,
construction work in the first quarter made fair progress.
Non-residential building exceeded the first three months
o f 1929 by 6.4 per cent, just about the same increase
that was shown for all states east o f the Rockies.
The increase in this District was not well distributed,
however, being due principally to large projects at Cin­
cinnati, Dayton and Toledo. Some o f the more sizeable
declines are explained by large contracts which were let
early last year. This was particularly true o f Pitts­
burgh, Erie and Akron.
Although the increase in March was regarded by many
as a sign that building had definitely turned upward, the
figures o f the F. W . Dodge Corporation fo r the first part
o f April, fo r this territory at least, do not bear out this
fact. Daily average contracts fo r the first 18 days o f
April were 33 per cent below the daily average o f March
and 19 per cent below April, 1929. Unfavorable weather
no doubt has had some effect on building activity re­
cently. With contemplated projects reported in March
larger than one year ago, it is hoped that the advent o f
warm weather will enable some o f these building pro­
grams to get under way.
T RA D E

Wholesale trade in general in the
Fourth District has been showing a
downward tendency since last fall. A s
shown on the chart, for more than a year following
August, 1928, wholesale trade exhibited gradual improvement, but the high point was reached in October and
since that time it has receded rather sharply.
March
sales were larger than those o f February; the increase,
however, was less than seasonal and the March volume
was below that o f any other recent year. The decline
in commodity prices has been the cause of part of this
falling-off, but the greater part o f it is probably a
reflection o f the retailer’s policy o f keeping stocks at a
minimum, which has been adhered to during the past few
months. Little or no forward buying has been done.
Of all reporting wholesale lines, groceries made the
best showing.
March sales were only slightly b elow
the same month o f 1929 and first quarter business w as
down 0.5 per cent from last year. Accounts receivable
were three per cent larger, but collections were three
per cent smaller than in the corresponding month o f 1929.
Wholesale drug sales in March declined six per cen t
and were ten per cent smaller in the first quarter com ­
pared with corresponding periods o f 1929. Accounts re
ceivable were considerably larger, but collections w ere
smaller than one year ago.
A ll reporting wholesale dry goods firms experienced a
smaller demand fo r merchandise during March as com
pared with the same month o f 1929. Sales fo r the month
and the first quarter were 16 and 14 per cent below the
corresponding periods of last year. Accounts receivable
were down 11 and collections 15 per cent.
Hardware sales also showed sizeable declines both in
March and the first quarter, being 19 and 13 per cent,
below the same intervals o f 1929. Stocks were sligh tly
larger and accounts receivable and collections somewhat
smaller than a year ago.

Retail
Trade

Retail buying showed some improvement in A pril compared with March,
but was still slightly below the level of
the pre-Easter volume o f other recent years.
In comparing department store sales in March with
the corresponding month o f last year, whicji is the
usual procedure, allowance must be made fo r the oc­
currence o f Easter if any fa ir conclusion as to the
present state o f retail trade is to be reached. In 1929,
Easter occurred on the last day o f March so that nearly
all Easter buying fell in the third month. This year with
Easter in the latter part o f April, buying, which always
increases prior to that date, occurred mostly in the fourth
month. Until April figures have been received, the true
condition o f retail trade in the Fourth District cannot be
definitely ascertained.



Wholesale
Trade

THE MONTHLY BUSINESS REVIEW

Fourth District Business Statistics

7

Fourth District Business Indexes

(000 Omitted)

(1923-1925 = 100)

%

%

from
from
Fourth District Unless
March,
from
Jan.-Mar.
from
Otherwise Specified
1930
1929
1930
1929
Bank Debits— 24 cities..........................$
3,164,000 — 10.9
9,356,000 — 11.4
Savings Deposits— end of month:
Ohio— 3 6 b a n k s....................................$
770,558 — 1 .8
767,687* — 2 .6
Western Pa.— 25 banks..................... $
274,020 — 1.2
2 7 3 ,6 1 4 1 — 0 .6
T otal— 61 banks..................................$
1,044,578 — 1.7
1 ,0 4 1 ,3 d 1 — 2.1
Postal Receipts— 9 cities....................... $
3,217 — 3 .6
9,617 + 2 .0
Life Insurance Sales :
Ohio and P a ......................................... $
141,347 + 7 .0
382,979 + 8 .9
Retail Sales:
Department stores— 58 firms...........£
22,402 — 16.2
61,409 — 11.1
Wearing Apparel Stores— 17 firm s.-3
1,545 — 27.8
3,964 «— 17.9
Furniture— 46 firm s............................J5
788 — 2 7.6
2,224 — 2 0.6
Wholesale Sales:
Grocery— 41 firms...............................J5
5,746 — 0 .2
17,045 — 0 .5
D ry Goods— 11 firms......................... $
1,803 — 15.7
4,823 — 13.6
Hardware— 17 firms............................$
1,863 — 18.6
5,128 — 13.2
Drugs— 13 firms.................................. $
1,728 — 6 .1
4,978 — 10.4
Buildjng permits— 27 cities................... $
17,^12 — 16.3
38,483 — 16.0
Building contracts
Residential.............................................$
9,218 — 4 4 .6
24,518 — 35.7
Total, all classes...................................$
60,012 + 2 7 .5
130,865 — 5.3
Commercial Failures:
N um ber....................................................
169® — 12.9
534* — 4 .0
Liabilities.............................................. $
5,263 + 2 7 .1
14,387 + 2 3 .3
Production:
Pig iron, U. S..............................Tons
3,271 — 1 1.8
8,956 — 13.6
Steel ingots, U. S . . . ................. Tons
4,289 — 15.2
12,143 — 12.5
Automobiles:
Passenger cars— U. S........................
335,789* — 34.6
846,127* — 33.2
Trucks— U. S......................................
64,200* — 8.3
149,456* — 17.1
Bituminous coa l..........................Tons
14,689 — 7 .6
48,419 — 6 .2
Cement— O., Wn. Pa., W .V a.. . Bbls.
1,205 + 3 2 .7
2,694 + 5 .4
Electric Power— O., Pa., K y . . . kw hrs
1,230* + 2 .0
2,612* + 3 . 8
Petroleum— O., Pa., K y ...........Bbls.
2,267* + 2 6 .0
4,638* + 2 3 .1
® — 14.4
* — 16.3
Shoes............................................. Pairs.
Tirea, U. S...................................... Casings
3,923* — 30.9
11,174 — 29.6
1 M onthly average
4 January-February
* Actual number
* Confidential
• February
6 Preliminary

Retail and Wholesale Trade
(1930 compared with 1929)
Percentage
Increase or Decrease
SALES
SALES
STOCKS
First
Mar.M ar.3 Mos.
Mar.
Mar.

DEPARTMENT S T O R E S

(58)

Cincinnati.
Cleveland..
Columbus..
Dayton----Pittsburgh.
Toledo-----Diatrict......................................

— 28.5
— 14.0
— 13.3
— 11.1
— 15.3
— 15.4
— 2 4.4
— 2 7.0
— 19.9
— 16.2

— 2 0.4
— 6 .6
— 10.2
— 6.1
— 11.1
— 10.5
— 19.7
— 17.1
— 14.4
— 11.1

— 2 0.6
— 2.5
— 8 .3
— 6 .4
— 12.4
— 1 .4
+ 6 .3
— 3 .9
— 1.5
— 5 .0

— 6 0 .9
— 23.2
— 28.8
— 22.6
— 27.8

— 4 2.5
— 14.7
— 2 0 .0
— 12.8
— 17.9

—
+
+
+

— 20.4
— 2 4.0
— 9 .8
— 24.7
— 5 0 .8
— 34*9
— 2 7.6

— 18.2
— 15.1
— 16.5
— 15.2
— 3 7.6
— 25.1
— 2 0.6

— 1 .0
— 4 .5

+ 0J
— 2 5

— 15.3
+ 6 .8
— 5 .9
— 1 .4
— 5 .9
+ 0 .7
+ 7 .2
— 0 .2
— 15.7
— 6 .!
— 18.6
— 39.8

— 13.3
+ 4 .4
— 3.1
— 4 .9
— 4 .6
— 2 .0
+ 4 .9
— 0 .5
— 1 3.6
— 10.4
— 13.2
— 29.1

W E A R IN G A P P A R E L (17)

Other Cities..............

District....................
F U R N IT U R E (46)

Columbus...
Dayton........
Toledo..........
Other Cities.
C H A IN STORE*
Drugs— District ( 3 ) ............................
Groceries— District ( 6 ) ......................
W H OLE SA LE G R O C E R IE S (41)
A kron.....................................................

Cleveland..
Erie............
Pittsburgh.
Toledo____
District..............................................
W H OLESALE D R Y GOODS (11).
W H OLE SA LE DRUGS (1 3 )...........
W H OLESALE SHOES ( 5 ) .........................
*Sales per individual unit operated.




1.2
0 .9
2.3
1 .0

Commercial Failures

— Dept. Stores (55 firms).
— Wholesale Drugs (13 fii

— Chain D rugs (3 firm s )* * ..
P r o d u c t io n -

Mar.
1928
119
125
191
132
140
101
117
88
93
93
96
95
140
125
76
71
102
138
103

M ar., Mar.
1927 1926
118
110
132
147
107
85
132
130
141
132
98
98
117
120
89
92
94
92
107
104
98
100
99
105
119
139
141
146
125
103
105
52
91
98
127
121
112
99

Debits to Individual Accounts
(Thousands of Dollars)
5 weeks
%
change
ending
April 23,
from
1930
1929
126,394 — 12.2
13,996 + 1 .0
61,060 — 12.3
486,343 — 13.9
1,088,201 — 4 .4
226,448 — 1.5
3,886 — 7 .2
110,022 — 12.3
46,432 + 2 .2
6,463 — 5 .4
21,851 — 10.8
18,755 — 13.4
4.974 — 6 .2
25,495 — 32.3
16,802 — 9 .3
6,907 — 14.2
14,010 — 6 .3
21,036 — 6 .0
1,126,885 — 14.2
27,804 — 6 .3
11,952 — 22.6
212,922 — 26.4
15,076 — 17.9
53,193 — 11.6
88,012 — 7.3
13,028 — 22.1
3,847,947 — 11.2

A k r o n ..........................
B u tle r ..........................
C a n to n ........................
C in cin n a ti.................
C le v e la n d ..................
C o lu m b u s ..................
C o n n e lls v ille ............
D a y t o n .......................
E r ie ..............................
F ra n k lin .....................
G re e n sb u rg ...............
H a m ilt o n ...................
H o m e s te a d ................
L e x in g to n ...................
L im a ............................
L o ra in .........................
M id d le t o w n ..............
Oil C i t y .....................
P itts b u r g h ................
S p rin g fie ld ................
S te u b e n v ille ..............
T o l e d o .........................
W a rre n .......................
W h e e lin g ....................
Y o u n g s t o w n .............
Z a n e sv ille ..................

Year to
date, 1930
(D ec. 31Apr. 23)
388,953
44,271
191,854
1,490,834
3,235,669
699,720
12,742
372,592
148,638
20,351
70,883
60,316
16,232
121,399
51,287
21,776
45,075
62,165
3,600,319
91,243
39,719
718,567
49,460
169,698
268,973
38,652
12,031,388

Year to
%
date, 1929 change
(Jan. 2from
Apr. 24)
1929
450,101 — 13.6
43,978 + 0 .7
213,930 — 10.3
1,765,536 — 15.6
3,447,560 — 6 .1
715,748 — 2 .2
13,648 — 6 .6
413,654 — 9 .9
143,536 + 3 .6
20,780 — 2.1
74,953 — 5 .4
63,472 — 5 .0
17,562 — 7 .6
133,478 — 9 .0
. 61,851 — 17.1
22,963 — 5 .2
48,256 — 6 .6
67,365 — 7 .7
4,126,364 — 12.7
96,418 — 5 .4
46,041 — 13.7
902,025 — 20.3
55,667 — 11.2
198,686 — 14.6
291,882 — 7 .8
49.823 — 22.4
13,485,277 — 10.8

Building Operations
(Value o f Permits)

A kron..............................
C an ton..........................
Cincinnati.................... .

Garfield H e igh ts.. .
L akew ood ................
R ocky R iv e r ...........
Shaker Heights, . . ,
C ovington, K y ...........
.
Lexington, K y .............

+ '6 ! s
— 5 .8

Mar.
1929
131
133
94
129
158
105
117
93
88
98
95
89
99
97
88
76
97
144
92

♦February.
**Per individual unit operated,
tlncludes 3 shoe firms.

Cleveland suburbs:
Cleveland Heights.
East C le v e la n d .. . .

— 4 .3
— 1.1

Mar.
1930
117
116
119
. , 126
169
88
110
. . 78
87
79
87
. . 88
126
54
..
81
. . 100
123
. . 146
79

Pittsburgh, P a ............ .
Springfield....................
T o le d o ........................... .
W heeling, W . Va
Youngstow n..................
T o ta l........................... .

Per Cent
Per Cent
change
March
Jan.-M ar. Jan.-Mar.
change
from 1929
1930
from 1929
1929
1930
611,903 — 80.1
1,908,081 4,874,630 — 60.9
4,935 — 6 5.0
45,771
19,829 + 1 3 0 .8
28,562 — 75.5
69,292
164,576 — 57.9
67,440 — 76.4
669,365
541,005 + 2 3 .7
6,267,980 + 1 8 1 .2
12,714,438 6,687,375 + 9 0 .1
1,469,925 — 4 7 .8
6,835,775 8,120,175 — 15.8
176,225
2,090
197,775
138,500
64,106
113,990
111,975
428,250
680,350
65,400
1,879,327
190,194
116,390
95,270
16,135
30,125
1,783,623
46,715
2,651,836
36,361
136,SOS
17,412,187

— 59.4
— 9 9.8
— 64.5
+ 3 0 .7
— 66.5
— 49.4
— 67.1
— 39.5
— 52.1
— 62.5
+ 5 6 .0
— 51.5
— 4 8 .4
— 17.4
— 88.3
— 31.6
— 39.6
— 57.0
+ 9 6 .7
— 6 6 .4
— 5 8.0
— 16.3

667.960
641,995
253,950 1,157,899
711,905
453,880
255,000
198.800
414,066
285,541
318,810
462,610
210,515
480,830
995,750 1,336,170
1,277,700 2,633,050
413,150
170.800
2,377,398 2,260,159
327,664 3,091,640
368,780
269,058
472,514
201,025
288.960
177,685
56,900
65,025
3,877,465 6,433,539
154,530
316,870
3,284,602 2,740,383
146,752
259,836
294,155
822,876
38,483,462 45,795,047

+ 4 .0
— 78.1
— 36.2
—

22.0

+ 4 5 .0
— 31.1
— 56.2
— 25.5
— 51.5
— 58.7
+ 5 .2
— 89.4
— 27.0
— 57.5
+ 6 2 .6
— 12.5
— 39.7
— 51.2
+ 1 9 .9
— 43.5
— 64.3
— 16.0

THE MONTHLY BUSINESS REVIEW

8

Summary of National Business Conditions
By the Federal Reserye Board
Industrial production declined in March, while factory employment and
payrolls showed little change, and wholesale prices continued to decline.
There was an increase in construction, as is usual at this season. In­
terest rates continued to decline in the first three weeks o f March, but later
became somewhat firmer.
Production

Index number of production of manufactures
and minerals combined, adjusted for seasonal
variations (1923-25 average = 100). Latest
figure— March, 103.

FACTORVD*4PLOYMENT ANIDF*YRC5LLS
/\ A
'v f
/w'A w1v\V

PER CENT

pHretNT
I20i

120

t

1925

1926

1927

1928

(929

1930

Index numbers of factory employment and
payrolls* without adjustment for seasonal varia­
tions (1923-25 average = 100). Latest figures,
March, employment 92.7, payrolls 98.0.

Production in basic industries declined in March, contrary to the usual
seasonal trend. Average daily output o f steel, coal and copper decreased
substantially, while output o f cotton and wool textiles declined at about
the usual seasonal rate. Production o f automobiles and lumber increased.
F or the first quarter o f the year, taken as a whole, output o f basic
industries was considerably smaller than in the unusually active first quarter
of 1929 and smaller than in any other first quarter since 1925. In the
steel and automobile industries output fo r the first three months, though
smaller than in 1929, was about the same as in the corresponding months
in 1928, while in most o f the other major industries it was smaller than in
either o f the two preceding years.
Building contracts awarded increased substantially in March as is
usual at this season, according to reports of the F. W . Dodge Corporation.
In comparison with a year ago, a large increase in contracts fo r public
works and utilities was more than offset by a decrease in residential build­
ing. Average daily awards in the first half o f A pril were somewhat larger
than in March, but continued smaller than a year ago.
Employment
Factory employment and payrolls, which usually increase during March
changed little from February and continued to be considerably smaller
than in other recent years. The number o f workers employed in the auto­
mobile industry increased somewhat less than is usual at this season and
reductions in employment and in earnings were reported in the iron and
steel, machinery and car building industries.
Distribution
Freight car loadings which have been at low levels in recent months
did not show the usual seasonal increase during March. Department store
sales continued in smaller volume than a year ago.
Wholesale Prices

Monthly averages of weekly figures for re­
porting member banks in leading cities. Latest
figures are averages of first three weeks In
April*

MONEY 1IATES IN HIEW YORK

....

A
AT
¥

v

w f P a p * B<.tAt
fStmAGacetm

mm CantM n
—

i__________ -

i

1

1

Monthly rates in the open market In New
York: commercial paper rate on 4-6 month
paper. Acceptance rata on 90-day bankers*
acceptances. Latest figures are averages of
first SO days In April*




Wholesale prices, which began to decline last summer, continued to move
downward in March to the lowest level since 1916, the decline reflecting
chiefly, sharp decreases in prices of agricultural products. Prices of im­
ported raw materials, such as sugar, coffee and silk, fluctuated around the
low levels reached in February. The price of silver advanced slightly from
the low point reached early in March.
In the last week in March and the first week in April there were ad ­
vances in prices of agricultural products, especially grains and cotton, while
the price o f steel declined. On April 15, the price of copper was sharply
reduced and in the same week prices o f a number o f other important
commodities also declined.
Bank Credit
A t member banks in leading cities, total loans and investments in ­
creased in the four week period ending April 16, reflecting a growth o f
$184,000,000 in loans on securities and $80,000,000 in investments, offset
in part by a further decrease of $186,000,000 in “ all other” loans.
Member bank indebtedness at the Reserve banks and total reserve bank
credit declined further between the weeks ending March 15 and A pril 12
reflecting primarily additional imports o f gold from the Orient.
’
In the third week o f March, money rates in the open market reached
the lowest levels since 1924, but in the next three weeks were somewhat
firmer. Rates on commercial paper declined to a range o f 3% -4 per cent on
March 24 and remained steady at that level; rates o f 60-90 day bankers’
acceptances were reduced to 2% per cent on March 20, but later advanced to
3 per cent. Bond yields, after declining during most of March, increasftrf
gradually in the first half o f April.
During April the rediscount rates o f the Federal reserve banks o f R ich­
mond, Atlanta, St. Louis, Minneapolis and Dallas were reduced to 4 per
cent, the rate prevailing at all o f the reserve banks except New York where
the rate is
per cent.