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MONTHLY BUSINESS REVIEW
Covering financial,

industrial

Fourth F e d e ra l Reserve District

and a g ric u ltu ra l c o n d itio n s

Federal Reserve Bank of Cleveland

V o l. 22

Cleveland, O hio, March 30, 1940

W hile the business decline in progress since December
has shown signs of leveling off recently, current produc­
tion rates in many industries are still in excess of incom­
ing orders and backlogs are being reduced or inventories
built up. Unfilled orders carried over from 1939 w ere an
im portant sustaining factor during the first quarter of 1940,
but in some cases this support was eliminated by midM arch; in other fields backlogs wrere still substantial. C ur­
rent production, however, appears to be more nearly in
line w ith actual consumption than during the fourth q uar­
ter last year. Nevertheless, new business in several lines
rem ains low since needs are being filled by deliveries on
orders placed some time ago or by reduction of stocks
accum ulated since last September.
T his description of present business conditions is p ar­
ticularly applicable to the steel industry, in which operat­
ing rates fell from a high of 94 percent of capacity early
in December to 62.5 percent in mid-M arch. The decline
was rapid in January and February, but slackened in
M arch ; the national rate remained unchanged in the third
week of the month, but dropped to 61 percent at the
m onth end. Expansion usually occurs at this time of year,
however, and although there has been some pickup in new
business, incoming orders are still lower than steel ingot
production.
P relim inary Ohio employment data show that general
business activity has been m aintained better than steel
ingot production, for although earnings of steelworkers
and blast furnace employees fell twelve percent in F eb­
ru ary from their January level, total payrolls in all indus­
trial groups declined only two percent. T he number of
iron and steel w orkers was off four percent, w hereas the
decline in total employment was less than one percent.
T he relatively large drop in payrolls as compared with
num ber of w orkers was caused by few er hours worked,
there having been little variation in wage rates recently.
T he automobile industry was an im portant factor in
sustaining activity in this district during F ebruary, for
production of new cars and trucks was the second largest
in history for that month, and heavy shipm ents of parts,
tires, and glass to assembly plants kept operations in
m any fourth district factories at unusually high levels for
th at time of year. T he large volume of assemblies, how ­
ever, resulted in expansion of dealers’ stocks of new cars,
and production schedules rose less than seasonally in M arch.
P a rts m akers reported in m id-M arch that automobile p ro­




No. 3

ducers were reducing inventories of parts and supplies
used in 1940 models, and orders had fallen off sharply.
This reduction was said to have started earlier th an u su a l
O perations in nondurable consumers’ goods lines varied
considerably, depending in large p art upon seasonal fac­
tors. In m id-M arch textile mills were running on reduced
schedules following completion of w ork on spring lines.
E arly orders for fall delivery were considerably less than
for the spring season ju st closed. M en’s clothing makers
w ere still producing at capacity in an attem pt to deliver
m erchandise ordered last fall. W om en’s w ear plants had
reduced operations following disappointing E aster busi­
ness. Shoe m anufacturers were nearing the close of their
spring season. Low volume of fill-in orders for clothing
and shoes was attributed to the early E aster and unfavor­
able weather.
Retail trade advanced slightly less than seasonally in
February, and departm ent store sales in this district were
only three percent higher th an a year ago, on a daily
average basis. L arg er gains over 1939 w ere reported in
the first three weeks of M arch, but most of the rise was
caused by early occurrence of E aster. Sales w ere consid­
erably lower than in corresponding pre-E aster weeks last
year.
T he total volume of construction contracts awarded in
this district during F eb ru ary was sharply low er than in
January, but advanced more than seasonally in the first
half of M arch. T he F eb ru ary decline w as caused by ab­
sence of large G overnm ent housing projects in that m onth’s

THE MONTHLY BUSINESS REVIEW

2

totals. P riv ate w ork rose, and exceeded both January and
the corresponding month in 1939 by about 20 percent.
FINANCIAL

Member B a n k

Reserve balances of member banks in
Reserves
this district, particularly at banks lo­
cated in reserve cities, have increased
sharply during the last twelve months. In the first half
of M arch they averaged $705,577,000 com pared w ith $509,668,000 during the sim ilar period a year ago. T his was
a gain of 38 percent. Reserve requirem ents also rose as
custom ers’ deposits expanded, but the grow th in require­
ments was sufficient to absorb only approxim ately $50,000,000, so that excess reserves rose to about $335,000,000,
or 90 percent of requirem ents.
As shown in the accom panying charts, most of this
grow th in reserve balances occurred at banks located in
the five reserve cities of this district. Banks in Cleve­
land, Pittsburgh, Cincinnati, Columbus, and Toledo, which
at the present time are required to m aintain reserves equal
to 17^2 percent of their demand deposits and five percent
of time deposits, accum ulated reserves rapidly during most
of 1939 and the first quarter of 1940. All other banks in
the fourth district, whose reserve requirem ents are twelve
percent of demand deposits and five percent of tim e de­
posits, have shown little change in reserve balances since
mid-1938 except for a short period last September. A t
that tim e their reserves increased by about $10,000,000.
T he rise in reserve balances of reserve city banks d u r­
ing the past year wras mainly the indirect result of in­
creased holdings of prim ary m onetary reserves in this
country. A ccretions to this country’s gold stock have
been substantial, and although the proceeds from im ported or
newly-mined gold are seldom deposited w ith banks in this dis­
trict, reserve balances which originated in the form of gold
gradually become available to local banks as these new funds
are invested or spent for fourth district products.
T he grow th in reserve requirem ents at both reserve
city and country institutions shown by the charts as h av ­
ing occurred from mid-1938 to date resulted from steady
expansion in the volume of custom ers’ deposits. Changes
in required reserves during 1936, 1937, and 1938, how ­
ever, w ere largely due to action taken by the B oard of
G overnors of the Federal Reserve System pursuant to
authority granted by the B anking A ct of 1935, first in
raising requirem ents to the m axim a perm itted by law,
and then in reducing them somewhat. It is apparent th at
these changes in required reserves had quite different ef­




fects on the volume of excess reserves possessed by the
two classes of banks even though increases in requirem ents
were proportionate for each class. T he increase in reserve
requirem ents during 1936 reduced excess reserves of reserve
city banks m aterially w ithout affecting those of other banks
to any extent. Country banks in this district built up re­
serve accounts at th at time by draw ing on balances w ith
correspondents. The 1937 increases, however, resulted in
some reduction of country banks’ excess reserves, but the
decline w7as not as large as at city banks. W hen require­
ments w ere lowered in A pril 1938, excess reserves of
both classes of banks rose by approxim ately the am ount
of this reduction.

Member Bank
Credit

The upw ard tren d in commercial and
industrial loans at weekly reporting mem­
ber banks in this district w hich was
apparent in F ebruary continued through the first three
weeks in M arch. In the seven weeks ended M arch 20
total funds loaned to commercial and industrial borrow ­
ers exceeded repaym ents by $20,000,000, raising the am ount
of this type of loans outstanding to $273,000,000. T his was
the highest figure recorded since early 1938, w hen loans
w ere first classified on the present basis, and was 17 p er­
cent larger than a year ago. So-called “oth er” loans also
expanded in M arch, but real estate loans declined slightly.
Changes in security investments of these banks during
M arch w ere also sim ilar in character to F ebruary shifts.
H oldings of T reasury notes w ere reduced, but this was
offset in p art by larger investments in longer-term Gov­
ernm ent obligations, both direct and guaranteed.
T he trend in adjusted demand deposits was upw ard until
the th ird week in M arch, when Federal income tax pay­
ments resulted in a transfer of funds to the G overnm ent’s
account w ith the Federal reserve bank.

Federal Reserve T his collection of taxes on 1939 income
Bank Credit
was largely responsible for a decrease
in member bank reserve deposits at the
Federal reserve bank in the week ended M arch 20, and
a corresponding increase in the U nited States T re asu re r’s
balance. Except for this tem porary reduction, member bank
reserves have been rising steadily. B orrow ing from the
Federal reserve bank, therefore, has rem ained low ; only
two member banks w ere borrow ing late in M arch. T otal
bills discounted on M arch 20 am ounted to $148,000, more
than half of which represented foreign loans secured by gold.
W orking capital loans to industry advanced slightly in the

THff MONTHLY BUSINESS REVIEW
first half of M arch. There was a slight reduction in holdings
of Governm ent bonds in the third week of the month.
MANUFACTURING, MINING
In recent weeks the rate of contraction
in steel mill operations has moderated,
but expansion which usually occurs at
this time of year has failed to develop. T he national steel
rate rem ained unchanged at 62.5 percent of capacity in
the third week of M arch, but declined to 61 percent at
the month end. T his represented a drop of only about
four points during M arch, w hereas operations had declined
ten points each in January and F ebruary.
M ost m ajor producing areas in the fourth district have
followed the national trend quite closely since last D e­
cember, but in M arch there was a slight pickup in op­
erations at P ittsburgh, Y oungstown, and Cleveland. Only
Cleveland and W heeling in this district, however, have
continued to operate at rates higher than the average for
the entire country.
Steel consumers bought heavily in the fourth quarter last
year, taking delivery on as much steel as the mills were able
to furnish at that time, and providing steel producers w ith
large backlogs which w ere carried over into 1940. T his
heavy volume of purchases was more than sufficient for
fabricators’ needs, and when it became apparent th at
prices would not be raised and that deliveries could be
depended upon, orders fell off sharply as steel consum­
ers met current needs from stocks built up last fall or from
deliveries on orders placed immediately after outbreak of
w ar in Europe. Newr business com ing to steel producers,
therefore, was in low volume during the entire first q u ar­
ter of 1940, w ith estimates placing incoming orders at
only 40 to 45 percent of capacity during most of the
period. By mid-M arch some companies had worked back­
logs down to a minimum and w ere dependent entirely on
cu rrent orders for m aintenance of operations, but others
w ere still delivering steel on commitments made some time
previously.
D espite the low volume of orders, steel consumption has
held up relatively well, according to fabricators’ reports,
and is thought to be at a higher rate than ingot produc­
tion as well as above the current volume of orders. Some
im provement in demand was noted in M arch, but this was
largely seasonal in character, such as autom otive buying.
E xtension of existing prices for second quarter delivery
has deterred speculative buying, and consumers in gen­
eral are said to be reducing stocks on hand. E xp o rt sales
Iron and
Steel

STEEL INGOT CAPACITY

MILLIONS
OF TONS

1001-----

UNITED STATES

AND

FOURTH D IS T R IC T

U N ITED S TA TE S

-V

1441I I I I I I

I III I I I I I I I



3

have risen somewhat. P ig iron sellers have also begun
booking second qu arter tonnage at unchanged prices, but
they made no form al price announcement.
Steelm aking scrap has continued to decline, w ith very
little buying, and prices are largely nominal. Steel's com­
posite of steelm aking grades fell to $16.25 a ton late in
M arch, the lowest since last September. T here has been
little tonnage buying for domestic consumption, mill stocks
being ample for cu rren t needs. Some scrap continues to
move into export as ships become available.
P ig iron output w as 2,950,618 gross tons in February,
a drop in the daily average rate of twelve percent from
January. A ctive blast furnaces dropped from 177 at the
end of Jan u ary to 157 at the end of F ebruary.
T he A m erican Iron and Steel In stitu te has recently pub­
lished data regarding steel ingot capacity as of the begin­
ning of this year. A nnual figures for the entire country
from 1930 to date, together w ith the estim ated share of
the national total accounted for by mills located in the
fourth district, are shown in the accom panying chart. The
capacity of this district in 1930, 1935, and the three years
1938 to date was compiled from In stitu te publications ;
the intervening years w ere estimated.
It is apparent that the Cleveland Federal Reserve D is­
trict provides roughly one-half of the total steelmaking
capacity of the entire country, and that there has been
little change in ingot capacity either in the fourth dis­
tric t or the rem ainder of the country in recent years.
O ther areas expanded their capacity to produce steel in ­
gots during the period from 1930 to 1935 by more than
20 percent, but the fourth district total rem ained p rac­
tically unchanged. L ast year total capacity of the coun­
try declined slightly as Bessemer furnaces were scrapped,
but open hearth, crucible, and electric capacity was in ­
creased. Bessemer capacity is now the lowest in 40 years.
T he extensive m odernization program s carried out by sev ­
eral producers from 1935 to 1938 had little effect on in ­
got capacity, for the equipment installed at that time was
largely in the form of continuous rolling mills and other
fabricating machinery.
Coal

Bituminous coal production in the fourth
district eased off slightly in F ebruary
and early M arch, but was well m ain­
tained in the face of declining consumption of coal and
coke by the steel industry. T otal output during F eb ru ­
ary amounted to 14,212,000 tons, a decline of ten percent
from F ebruary and about equal to th at of last December,
but still 18 percent larg er than a year ago.
Since output was reduced somewhat in F ebruary, pro
ducers were better able to balance production of the v a ri­
ous types of coal w ith prevailing demand. L arge sales of
heating coals in January, particularly in the case of do­
mestic grades, had resulted in accum ulation of slack and
stoker coals, the demand for w hich was weak. P rices of
these industrial coals, therefore, declined in January, but
they recovered in F eb ru ary and M arch as output was cu r­
tailed and consumption rem ained relatively good.
Expected prom ulgation of minimum mine prices under the
Guffey Coal A ct to take effect some time this summer bar,
had some effect in m aintaining mine operations recently.
Coal producers report th at little stocking of coal is yet
being done by industrial consumers, but expectation that
prices may be higher than those now prevailing is said to

4

THE MONTHLY BUSINESS REVIEW

be a factor in an unusually early movement of substantial
quantities of coal to lower lake ports prior to opening
of the navigation season. T his movement has been so large
that some lower lake docks have become congested, and
at least one railroad has em bargoed any further shipments
to two of the ports it serves. Ice on upper lakes was said
to be thinner than usual, and an early opening of the navi­
gation season was expected in F ebruary, but Lake E rie
ports rem ained icebound through M arch.
E xport trade, particularly Canadian, has shown im prove­
ment lately. Buyers from eastern Canada have requested
substantial rail shipments prior to the opening of n avi­
gation. Sales to Europe and South A m erica, although
somewhat larger than before the war, continue to be ham ­
pered by lack of available bottoms and high shipping costs,
as well as difficulty in arran g in g for payment in dollar
balances.

Automobiles

Domestic production of passenger cars
and trucks in F ebruary was larger than
in any corresponding month in history,
with the exception of 1929, and was an im portant element
in supporting a relatively high volume of activity in many
fourth district factories. P arts makers, tire m anufacturers,
and glass factories benefited directly from this heavy vol­
ume of assemblies, and retail trade in many centers was
supported by large payrolls in plants contributing to the
automotive industry. Steel requirem ents in most cases,
however, w ere met by draw ing on stocks accumulated
during the fourth quarter of last year, and new orders
for steel w ere nominal until m id-M arch. Despite reports
of favorable retail sales during F ebruary, dealers’ inven­
tories of new cars and trucks were raised to record levels
by the end of the month, and assembly schedules were
stepped up less than seasonally in M arch. Shipments of
parts, tires, and glass reflected this situation, showing
little increase over F ebruary, although marked advances
usually occur at that time. Automobile m anufacturers were
said to be reducing stocks of parts and supplies somewhat
earlier than in other recent years.
In com parison w ith last year, total domestic output of
cars and trucks during F ebruary showed a gain of 33 per­
cent. M ost of this rise was caused by expanded production
of passenger cars, which, at 337,372 units, was 39 percent
larger than a year ago, whereas truck assemblies, am ount­
ing to 66,255 units, showed a gain of only ten percent.
E x p o rt trade in passenger cars was considerably smaller
than a year ago, and although there has been some w ar
buying of trucks, production of commercial cars for the
foreign m arket in the first two months of 1940 was slightly
low er than in the same months in 1939.
D om estic m arkets were strong in February, with p re­
lim inary reports on passenger car registrations compiled
by R . L . Polk and Company showing a less than seasonal
drop of only 15 percent from the January level and a gain
of 32 percent over F ebruary of last year. Retail sales in
eight m ajor counties of this district were up more than
the national average, show ing a gain of 63 percent. D e­
spite this favorable sales volume, production exceeded re ­
tail deliveries, and dealers’ stocks w ere estimated at about
500,000 units early in M arch. T his was the largest vol­
ume in the history of the industry, and local banks re­
ported they had experienced some increase in dealers’ de­
mand for loans for the purpose of carrying inventories.
Sales in the early part of M arch were less than expected,




and dealers’ new car stocks continued to expand.
T he number of used cars in the hands of dealers
also at an all-time high early in M arch, although
seasonal peak is ordinarily not reached until some
in A pril. F eb ru ary sales, however, w ere also at an
usually high level for that time of year.

was
the
time
un­

Robber,
Tires

Daily average crude rubber consumption in F eb ru ary fell six percent below
the Jan u ary level, but it was still 13
percent greater than a year ago and more than tw ice as
large as in 1938. Payrolls in Ohio tire factories also fell
seven percent during the month, but employment w as off
only slightly, and exceeded last year by 13 percent. In
m id-M arch producers reported that schedules w ere being
held at or above F ebruary rates.
M aintenance of a relatively high level of activity in the
rubber industry thus far in 1940 was attributed to heavy
shipments of original equipment tires to automobile as­
sembly plants, desire of tire makers to accum ulate inven­
tories prior to seasonal expansioin in replacement sales, and
sustained demand from truck and bus operators and from
producers of tractors and earth moving equipment. M an­
ufacturers stated that a relatively large p art of current
output was in the form of heavy tires, thus partially ac­
counting for the fact th at since last November the num ­
ber of tires produced has not been as large as would have
been indicated by the custom ary relation between crude
rubber consumption and tire output. E xpanded produc­
tion of mechanical rubber goods was also a factor in this
situation.
In m id-M arch rubber companies reported that replace­
ment tire sales were about up to seasonal expectations, but
that orders for mechanical rubber goods had fallen sharply
to a level approxim ately equal to th at prevailing prior to
outbreak of war. Sales of these products are said to follow
general business conditions quite closely. T ire inventories
had been built up considerably from the low level reached
last fall.

Textiles and
Clothing

T extile mills and clothing plants located
in the fourth district continued to operate
close to capacity through F ebruary, but
by m id-M arch producers of worsted m aterials had com­
pleted w ork on spring lines. O rders w ere being taken for
fall delivery, but m anufacturers were not planning to be­
gin production of fall fabrics until some time in A pril.
Clothing plants, on the other hand, w ere still producing
spring merchandise, and shipments continued heavy through
the first half of M arch, with some deliveries carried over
until after E aster. On M arch 1, employment at eleven Cleve­
land textile and clothing plants was the largest since 1935
as knitting mills and men’s w ear factories operated at u n ­
usually high rates.
E arly orders for fall fabrics w ere said to be about 40
percent lower than those received during the spring sea­
son ju st completed.
M en’s clothing plants w ere still operating at capacity
in m id-M arch in an attem pt to speed delivery of m er­
chandise ordered by retailers last fall. W eather conditions
in F ebruary and M arch w ere not favorable to retail sales,
however, and E aster volume w as disappointing. T he usual
am ount of repeat orders for spring apparel, therefore, was
not being received. M akers of men’s specialty clothing
such as light w eight summer suits, w hich normally are

THE MONTHLY BUSINESS REVIEW
not sold at retail until late spring, were shipping the largest
volume on record, and had sufficient orders 011 hand to
assure capacity operations through mid-June. M en’s w ork
clothing m anufacturers were also operating against back­
logs; they reported a falling-off of new business in M arch.
W omen's w ear and m illinery plants thus far have ex­
perienced a disappointing spring season. Cold w eather com­
bined w ith an early E aster retarded spring apparel sales
at retail, and dealers’ purchases have been held down in
order to prevent accum ulation of burdensome inventories.

Other
Manufacturing

O perating rates in most other manufacturing lines of im portance in the
fourth district: were quite well m ain­
tained in F ebruary and the first three weeks of M arch,
but in only a few cases was improvement in new business
noted during this period. O perations w ere held at high
levels because backlogs carried over from 1939 were still
substantial, but in m id-M arch many m anufacturers reported
that unfilled orders had been reduced to a minimum.
Backlogs in the machine tool industry, however, have
shown little reduction since last fall as orders from m anu­
facturers of airplanes and airplane motors have taxed the
industry's capacity to furnish precision instrum ents. M akers
of this type of m achinery, therefore, have continued to
expand w orking forces and have placed substantial orders
with each other for new machine tools. A t the present
time, therefore, machine tool companies are among their
own best customers. U nprecedented demand for precision
tools has resulted in new production peaks being reached
each successive month by many large producers, but plants
not in a position to supply requirem ents of airplane m anu­
facturers and arsenals have curtailed operations lately and
are w orking considerably below capacity.
O ther types of heavy industrial equipment have not e x ­
perienced this same large volume of business. O rders for
foundry equipment, for example, fell off somewhat in F eb ­
ruary, and backlogs w ere reduced as shipments exceeded
new business. Sales of small tools, bolts, and nuts were also
less than in January and continued to fall in the first half
of M arch, but they were still well above the correspond­
ing period last year. T otal orders of electrical equipment
m anufacturers, on the other hand, rose in February. E x ­
pansion program s of the utility industry were partially re­
sponsible for this increase, but sales of consum ers’ goods,
such as refrigerators, rose sharply. M anufacturers’ sh ip ­
ments of w ashing machines during F ebruary were the
second highest in history for that month.
Office equipment m anufacturers reported a sustained level




5

of operations in F ebruary and the first half of M arch, with
a slight pickup in new business recently. O rders have con­
tinued to exceed production, and backlogs are larger than
those accumulated during last fall’s period of speculative
buying. Domestic sales are considerably higher than a year
ago, more than offsetting loss of foreign m arkets resulting
from the war.
New business of paper and paperboard producers has
generally declined since last September, but there was some
increase in sales of fine w riting papers early in M arch.
Paperboard prices have weakened recently, following re­
ductions in prices of waste papers. Soon after outbreak of
w ar last fall these raw m aterial costs rose sharply, re ­
sulting in a sim ilar advance in paperboard and box prices,
but with the declining demand for most paper products,
waste paper prices fell, and prices of finished products
now reflect lower raw material costs. P rices of imported
pulps, on the other hand, have risen somewhat recently.
Sales of boxes were at a seasonal low point in M arch, but
customers were accepting deliveries on orders placed e a r­
lier w ith few requests for delayed shipments.
Production of most types of glass products declined in
F ebruary as orders remained low. Plate glass output fell
to 13,175,000 square feet, a drop of 24 percent from J a n u ­
ary, but still 30 percent above a year ago. W indow glass
output also fell more than 20 percent from the unusually
high January level, but part of the drop was caused by
shutdowns pending settlement of an industrial dispute. D e­
spite this curtailm ent, total window glass production was
only five percent lower than the average monthly total
in the fourth quarter last year.
In mid-M arch m anufacturers reported a greater than
seasonal drop in orders for plate glass, and the usual spring
pickup in window glass sales had not yet occurred. Both
production and shipments of plate and window glass ex ­
ceeded orders, and backlogs which had been substantial
at the beginning of the year no longer existed. M anufac­
tu rers’ inventories were being built up, but producers es­
tim ated that the rate of increase in stocks was approxi­
mately equal to the rate at which dealers and consumers
were liquidating supplies purchased last fall.
Glassware and glass container divisions also reduced op­
erations in F ebruary, but output was at or above the level
of last year. D innerw are plants, however, reported an in ­
crease in new business during the first half of M arch,
following a more than seasonal drop in January and F eb ­
ruary which had reduced sales below the level of 1939.
O perations were expanded to about 75 percent of capacity
in m id-M arch in response to the pickup in sales.
Shoe production in the fourth district rose somewhat
in F ebruary and early M arch as w ork on spring lines p ro ­
gressed, but new business reflected disappointing retail
sales, and in m id-M arch some companies reported they were
nearing the end of their spring season earlier than usual.
O utput of fourth district shoe factories in January and
F ebruary was slightly less than production during the same
two months last year, arid the volume of orders 011 hand
near the end of M arch indicated a further decline before
the close of the spring season.
TRADE
R e ta il
N early all national indexes of retail
trade show th at sales failed to make
their usual gain in February. T he index
of departm ent store sales compiled by the Board of Gov­

6

THE MONTHLY BUSINESS REVIEW

ernors of the Federal Reserve System declined two points
to 90 percent of the 1923-25 average, and indexes of rural
retail trade and variety chain store sales compiled by the
Department of Commerce also showed less than seasonal
advances. In this district, the seasonally adjusted index
of department store sales fell only six-tenths of one point
to 92.7 percent of the 1923-25 average. In comparison with
a year ago, however, daily average sales were up three
percent. Without allowance for difference in the number
of shopping days, department store sales in the fourth
district were ten percent larger than a year ago, retail
furniture sales were up 22 percent, and wearing apparel
shops reported a gain of six percent. Chain drug sales
were up only four percent. Chain grocery firms reported
a rise of 15 percent in average sales per store operated,
but this advance is partly due to concentration of opera­
tions in larger units instead of actual increases in the
volume of merchandise handled.
Part of these gains in dollar sales volume, as compared
with last year, is due to somewhat higher retail prices.
Fairchild Publications states that average retail prices ad­
vanced for the eighth consecutive month in February, and
on March 1 they were nearly four percent higher than a
year previous, but still four percent lower than the 1937
peak.
Department store inventories rose sharply in February,
and the seasonally adjusted index of department store
stocks advanced to the highest level in two years. This
increase in the index, however, may be due to inability to
make proper allowance for the unusually early occurrence
of Easter, which apparently caused department stores to
build up stocks of spring merchandise in February rather
than in March.
Results of the Easter shopping season were quite unsat­
isfactory as cold weather which prevailed through most
of March retarded sales of spring merchandise. In com­
parison with the same weeks last year, sales in the first
three weeks of March showed marked gains, but they were
approximately ten percent below those of corresponding
pre-Easter weeks in 1939.
Wholesale trade in the fourth district
during February was well maintained in
the face of seasonal factors and the gen­
eral decline in industrial activity, and total sales of 221
firms reporting to the Department of Commerce fell only
five percent from the January level. As shown in the table
on page seven, dollar volume was twelve percent larger
than a year ago. Comparisons with 1939 ranged from a
gain of 64 percent in sales of machinery and supplies to
a loss of six percent in the case of clothing and furnish­
ings dealers.
Purchasing policies of most wholesalers were conserva­
tive in February, there being almost no change in stocks
of merchandise in the hands of grocery firms and several
other groups. Increases in stocks of automotive supplies,
paints, drugs, and dry goods, however, raised total stocks
of the 110 firms reporting inventory data by three per­
cent. Nevertheless, at the end of February they were less
than seven percent larger than a year ago, whereas a
month earlier a similar comparison showed a gain of
nearly ten percent.
Wholesale




CONSTRUCTION

Private construction activity in the fourth district in­
creased in February, but there were few public projects
started, and the total volume of construction begun dur­
ing the month was the smallest in nearly two years. Total
contracts awarded, according to the F. W. Dodge Corpo­
ration, amounted to only $18,590,000, a decline of 25 per­
cent from January, and 18 percent less than in February
of last year. Private work, however, showed a gain of
about 20 percent over both January and the corresponding
month last year.
The increase in private construction during February
occurred in both residential and nonresidential building.
Commercial building in western Pennsylvania and factory
building in northern Ohio rose from their low levels of
the preceding month, and commercial and factory building
in western Pennsylvania, Ohio, West Virginia, and Ken­
tucky totaled $4,700,000, which was more than twice the
amount begun in February 1939. In comparison with the
amount of these types of buildings erected several years
ago, however, the present volume is quite small, totaling
only one-third of the 1928 monthly average.
Private residential building picked up slightly more than
seasonally from the low January level as both speculative
builders and home owners expanded operations after the
extreme cold prevailing in the first few weeks of the year.
The total value of one- and two-family houses on which
construction was started during February was 20 percent
larger than in the corresponding month a year ago, whereas
the January figure showed little gain over 1939. It was the
largest February since 1930.
AGRICULTURE

There was little change in important farm prices in
February and the first three weeks of March. Hog prices
fluctuated at about the low level of last August, to which
they had returned after a speculative spurt in September,
and were considerably lower than a year ago. Wheat and
corn prices were realtively stable at levels not far from
peaks reached last December when unfavorable domestic
weather conditions, combined with reports of less-than-expected foreign production, raised prices sharply. Prices of
beef cattle advanced, but they were still below those of
last year at that time.
Farmers in this district plan to reduce
acreage of com, oats, and tobacco this
year, but to expand the amount of land
devoted to soy beans and barley, according to reports sub­
mitted to the Department of Agriculture on or about
March 1. At that time Ohio farmers expected to curtail
acreage of corn six percent, oats seven percent, and burley tobacco eight percent. Kentucky tobacco growers planned
to reduce acreage only five percent under the A.A.A. pro­
gram, but the total of all types of tobacco grown in the
United States will be reduced 22 percent if present expec­
tations are carried out. Soy bean acreage in Ohio will
rise 35 percent; for the first time it will exceed the amount
of land planted to oats. This expansion is due to greater
use of domestic beans in the growing plastics industry, as
well as to substitution of the fodder for other types of
hay, and recognition of its soil-conserving qualities.

Prospective
Plantings

THE MONTHLY BUSINESS REVIEW

Wholesale and Retail Trade

Debits to Individual Accounts

(1940 compared with 1939)

Percentage
Increase or Decrease
SALES
February
1940
+ 9 .9
4*15.3
+ 1 0 .0
+ 1 0 .3
+6.6
+ 7 .7
+ 1 1 .2
— 1 .2
+ 9 .1
+ 9 .7

DEPARTMENT STORES (52)
Akron................................................................
Cincinnati.........................................................
Cleveland.........................................................
Columbus.........................................................
Erie....................................................................
Pittsburgh........................................................
T o le d o .:;........................................................
Wheeling...........................................................
Other Cities.....................................................
District.............................................................
WEARING APPAREL (12)
Cincinnati......................................................... + 8 .2
Cleveland.......................................................... + 1 0 .1
Pittsburgh........................................................ + 4 .0
D istrict.^......................................................... + 5 . 7
FURNITURE (39)
Cincinnati......................................................... + 2 7 .1
Cleveland.......................................................... + 3 4 .2
Columbus.......................................................... —12.2
Dayton.............................................................. + 1 . 4
Toledo............................................................... + 1 8 .6
Other Cities....................................... .............. + 2 2 .5
District.............................................................. + 2 1 .5
CHAIN STORES*
Drugs—District (5)........................................ + 4 .2
+ 1 4 .2
Groceries—District (4).................................. + 1 4 .8
WHOLESALE TRADE**
+ 3 1 .6
Automotive Supplies (9) ............................. + 1 9 .1
+ 3 .4
Beer (7)............................................................ + 6 .5
— 1.8
Clothing and Furnishings (6)...................... — 6 .0
+
5 .8
Corfectfonery (4)............................................ + 1 5 .8
+ 8.6
+ 9 .1
Drugs and Drug Sundries (7)......................
+
1
5
.3
Dry Goods (4)................................................ + 1 2 .6
+ 2 3 .4
Electrical Goods (15).................................... + 2 6 .8
+
2
.3
Fresh Fruits & Vegetables (8)....................
—0—
+ 9 .4
Furniture & House Furnishings (3)............ + 2 2 .0
+ 7 .7
Grocecy Group (51)....................................... + 8 .4
+ 1 5 .8
Total Hardware Group (39)........................ + 1 7 .7
+ 3 .2
General Hardware (8)............................... + 0 .6
+ 3 3 .2
Industrial Supplies (16)............................ + 3 9 .0
+ 1 9 .6
Plumbing & Heating Supplies (15)........ + 2 0 .8
Jewelry (3)...................................................... — 5.1
—
3.1
Lumber and Building Materials (5).......... — 1. 4
+ 5 2 .0
Machinery, Equip. & Sup. (4).................... + 6 3 .9
+ 1 4 .2
Meats and Meat Products (5).................... I*11-?
+ 2 7 .3
Metals (3)........................................................ + 3 0 .8
+ 1 4 .1
Paints and Varnishes (6).............................. + 4 . 3
+ 1 3 .9
Paper and its Products (7).......................... + 1 1 ?
+ 7 .4
Tobacco and its Products (16)................... + 9 .2
+ 1 9 .8
Miscellaneous (17).......................................... + 1 9 .1
12.0
District—All Wholesale Trade (221).......... + 1 2 .1
♦Per individual unit operated.
♦♦Wholesale data compiled by U. S. Department of Commerce.
*Not available.
Figures in parenthesis indicate number of firms.

+

Akron........
Butler..................
Canton................

Franklin..............
Greensburg.........
Hamilton............
Homestead..........
Lexington............
L im a:.................
Lorain.................
Middletown........
Oil City..............
Pittsburgh..........
Sharon.................
Springfield..........
Steubenville........
Toledo.................
Warren................
Wheeling.............
Youngstown___
Zanesville............

— 4 .8
+ 3 7 .5

100)

Bank debits (24 cities)
Commercial Failures (Number).
(Liabilities).
Sales—lif e Insurance (O. and Pa.)........
—Department Stores (48 firms). . .
—Wholesale Drugs (7 firms)..........
—
**
Dry Goods (4 firms)..
—
”
Groceries (51 firms).,
—
V
Hardware (39 firms).
—
All (101 firms)..........
—Chain Drugs (4 firms)**.
Building Contracts (Total).

Prod«ctkm - ^ I ( 6 .,W .^Pa.fe.K^.).
”

—moment v"., “ •* a., u. ivy.;. . . .
—Elec. Power (O., Pa., Ky.)*.. . .

♦January.
**Per individual unit operated.




(Thousands
4 Weeks
%
ended
change
March 20,
from
1940
1939
+ 5 .6
61,376
8,612
+ 8 .6
34,721
+ 1 1 .8
+ 6 .4
304,629
530,670
+ 1 4 .9
181,243
+ 8 .2
+ 9 .4
63,959
26,053
+ 7 .2
2,737
+ 1 2 .0
6,374
+ 4 .4
10,082
+ 2.7
2,937
+ 1 2 .7
18,644
+ 0.1
12,653
+ 1 1 .9
4,682
+ 6 .9
10,982
+ 1 6 .9
9,542
+ 5 .6
+ 1 5 .5
650,755
7,338
+ 4 .7
+ 2 .2
16,303
9,131
+ 9 .7
117,945
+ 1 3 .2
9,490
+ 1 7 .0
22,954
—17.8
43,895
+ 1 1 .0
7,597
+ 0 .8
2,175,304
+ 1 1 .5

of Dollars)
Year to Date Year to Date
%
Dec. 28,1939 Dec. 29,1938 change
to
to
from
Mar. 20,1940 Mar. 22,1939
1939
189,692
+ 1 2 .2
169,076
26,858
23,033
+ 1 6 .6
104,434
88,795
+ 1 7 .6
914,966
850,765
+ 7.5
+ 1 4 .3
1,663,059
1,454,393
493,389
454,130
+ 8 .6
191,422
169,410
+ 1 3 .0
79,589
70,150
+ 1 3 .5
8,952
7,164
+ 2 5 .0
21,763
18,122
+ 2 0 .1
30,663
28,634
+ 7.1
+ 1 6 .7
8,808
7,549
88,798
84,954
+ 4.5
41,656
34,177
+ 2 1 .9
14,171
12,457
+ 1 3 .8
34,115
26,796
+ 2 7 .3
30,411
25,933
+ 1 7 .3
1,971,301
1,681,524
+ 1 7 .2
23,729
21,273
+ 1 1 .5
47,099
45,790
+ 2.9
+ 1 4 .0
27,007
23,693
350,612
308,621
+ 1 3 .6
28,383
23,350
+ 2 1 .6
— 8.2
74,492
81,106
111,758
+ 2 5 .6
140,339
23,368
+ 7.5
21,729
+ 1 3 .4
6,629,076
5,844,382

t

++ 1 86.1.5
+ 1.1
— 1 .7
1

+ 9 .9
+ 5 .2
+ 3 .3
+ 4 .8
+ 1 3 .4

l
i
+ 1 4 .5

+

12.8
+ 1 3 .8
—10.9
+ 4 .4
+ 6 .7

Feb. Feb. Feb. Feb.
1940 1939 1938 1937
67
64
81
79
38
41
66
36
63
21
18
27
69
80
88
78
71
70
82
73
98 110
116 106
35
46
41
49
62
63
73
67
76
57
56
67
61
61
73
68
86
93
95
91
48
37
30
39
34
41
26
49
66
51
88
79
31
15
19
187 199
236 204
116
114 115
120
125 122 120 122

Fourth District Business Statistics
(000 omitted)
Fourth District Unless
February % change Jan.-Feb. % chans*,
Otherwise Specified
1940 from 1939
1940
from 1939
+ 1 6 .3
Bank Debits—24 cities................ $2,150,000 + 1 7 .7
$4,587,000
Savings Deposits—end of month:
40 banks, O. and W. P a .............$ 790,255
1.2
Life Insurance Sales:
—14.6
Ohio and Pa................................$ 74,970 — 2 .6
155,262
Retail Sales:
35,034
+10 3
Dept. Stores—52 firms..............$ 17,585 + 9 .7
+ 3.7
Wearing Apparel—12 firms... .$
1,345
649 + 5 .7
+ 1 6 .7
1,341
Furniture—39 firms.................... $
749 + 2 1 .5
43,433
—13.2
Building Contracts—Total.......... $ 18,590 —18.2
”
”
—Residential. $
8,350 + 1 7 .3
22,543
+ 4 6 .6
Commercial Failures—Liabilities.$
940 + 2 0 .7
1,770
—20.9
1181
—24.8
”
—Num ber..
531 —18.5
Production:
+54. 4
Pig Iron—U. S............Gross tons
2,948 + 4 3 .1
6,541
Steel Ingot—U. S........Net tons
4,375 + 3 0 .7
+ 4 4 .8
9,994
700,1081
+ 3 3.5
Auto—Passenger Car—U. S........ 337,3721 + 3 8 .8
+ 1 2 .2
Auto—Trucks—U. S ....................
66,2551 + 1 0 .0
135,6201
Bituminous Coal, O., W. Pa.,
+ 2 2 .1
30,142
E. Ky..................................tons 14,212 + 1 8 .4
Elec. Power, O., Pa., Ky.
1,9862 + 1 6 .2
.............................. thous. k.w.h.
2,1122 — 0 .3
Petroleum—O., Pa., K y ....b b ls.
8
s
— ii2
+ 3.0
Shoes .................................... pairs
+ 1 3 .7
9,887
4,911 + 1 6 .0
Tires, U. S..........................casings
1actual number
3January
•confidential

+

Fourth District Business Indexes
(1923-25

7

Feb.
1936
70
58
50
82
70
93
41
66
56
63
90
28
14
81
12
174
109
117

8

THE MONTHLY BUSINESS REVIEW

Summary of National Business Conditions
By the Board of Governors of the Federal Beserve System
INDUSTRIAL PRODUCTION

In d e x o f p h y sic a l v o lu m e o f production*
a d ju ste d fo r s e a so n a l v a r ia tio n , 1923-25
a v e r a g e = 100. D u ra b le m a n u fa c tu r e s,
n o n d u ra b le m a n u fa c tu r e s, a n d mineral,n
e x p ressed in te r m s o f p o in ts in t h e to ta l
in d ex . B y m o n th s, J a n u a r y 1934 to F e b ­
ru a ry 1940. L a te s t figu res— T o ta l 109; D u r­
a b le 41.3; N o n d u ra b le 50.8; M in erals 17.4.
FREIGHT CAR LOADINGS

In d e x o f t o ta l lo a d in g s o f re v e n u e fr e ig h t,
a d ju s te d fo r s e a s o n a l v a r ia tio n , 1923-1925
a v e r a g e = 100. M iscella n e o u s, c o a l, an d
a ll o th e r ex p r e sse d in te r m s o f p o in ts In
t h e t o t a l in d ex . B y m o n th s, J a n u a r y 1934
t o F eb ru a ry 1940. L a t e s t figu res— T otal
73; C oal 14.3, M iscella n e o u s 39.6; A il
O ther 19.1.
WHOLESALE. PRICES

•334

1935

1936

1937

In d e x co m p iled b y t h e U n ited S ta te s B u ­
r e a u o f L a b o r S ta tis tic s , 1926 = 100. B y
w e e k s, 1934 to w e e k en d in g M arch 9, 1949.
L a t e s t figu re— 78.3.
MONEY RATES IN NEW YORK CITY

For

w eek s

e n d in g J a n u a r y 6, 1934, to
M arch 16, 1940.




Industrial activity showed a further sharp decline in February and a
less marked reduction in the first half of March. Wholesale commodity
prices generally were steady, following some decline in January and early
February.
Production
In February the Board’s seasonally adjusted index of industrial pro­
duction was 103 per cent of the 1923-1325 average as compared with 119
in January and 128 in December. A further decline at a slower rate is in­
dicated for March on the basis of data now available. In August 1939,
the month prior to the outbreak of war, the index was 103.
Steel production, which had risen sharply in the latter part of 1939
and then decreased considerably in January, showed a further marked
reduction in February to 69 per cent of capacity. In the first half of
March output was steady at a rate of about 65 percent. Plate glass pro­
duction declined further in February and output of lumber, which had
dropped sharply in January, showed less than the usual seasonal rise.
Automobile production in February was maintained at the high level pre­
vailing in January. Dealers’ stocks of new cars rose to high levels in this
period, notwithstanding the fact that retail sales of cars were in large vol­
ume for this time of the year. In the first half of March output of auto­
mobiles showed less than the customary sharp increase. In some indus­
tries not included directly in the Board’s production index, particularly the
machinery, aircraft, and rayon industries, activity continued at high levels.
Changes in output of nondurable goods were largely seasonal in Febru­
ary except at textile mills and sugar refineries. At cotton textile mills
activity declined somewhat from the high levels prevailing since early
last autumn. Activity at woolen mills, which had decreased considerably in
December and January, declined further in February and output of silk
products v/as reduced to an exceptionally low level. Sugar refining
showed less than the sharp rise usual at this season.
Mineral production declined in February, owing chiefly to a consider­
able reduction in output of anthracite. Bituminous coal production de­
clined somewhat, following a rise in January, while output of crude petro­
leum increased to new high levels.
Value of construction contract awards in February showed little
change from the January total, reflecting a further decrease in contracts
for public construction and a contraseasonal increase in private contracts,
according to figures of the F. W. Dodge Corporation.
Distribution
Retail distribution of general merchandise showed little change from
January to February and remained somewhat below the high level of the
latter part of last year, with due allowance for seasonal changes. Sales at
variety stores and mail-order houses showed about the usual seasonal rise
in February, while at department stores, where some increase is also
usual at this time of year, sales remained at about the January level.
Freight-car loadings declined considerably from January to February,
reflecting for the most part a sharp reduction in coal shipments and some
further decrease in loadings of miscellaneous freight.
Foreign Trade
Exports of United States merchandise in February declined less than
seasonally from the bis:h levels reached in December and January. The
principal decreases were in shipments of cotton, copper, and aircraft, which
had been exceptionally large in previous months. Exports to Japan fell
sharply and there were declines also in shipments to the United Kingdom,
the Netherlands, and Russia, while exports to Belgium and the Scandin­
avian countries increased.
Commodity Prices
Prices of nonferrous metals advanced from the middle of February to
the middle of March, while steel scrap and textile materials declined some­
what further. Most other commodities showed little change and in the
week ending March 9 the general index of the Bureau of Labor Statistics
was at 78.3 per cent of the 1926 average as compared with 78.5 a month
earlier.
Government Security Market
Following a relatively steady market during February, prices of long­
term Treasury bonds increased sharply after the announcement by the
Treasury early in March that its operations during that month would be
limited to the issuance of a five-year note to refund a note maturing next
June.
Bank Credit
Total loans and investments at reporting member banks in 101 leading
cities rose during the six weeks ending March 13, largely as a result of
increases in investments at New York City banks. Following a reduction
during January, commercial loans increased, mostly at banks in cities
outside New York. Bank reserves and deposits continued to increase
during the period.