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MONTHLY BUSINESS REVIEW
Covering financial, industrial

Fourth F e d e ra l Reserve District

and ag ricu ltu ral c o n d itio n s

Federal Reserve Bank of Cleveland

Vol. 18

General business in this district apparently was just re­
covering from the slump of January and February when
floods in the eastern and southern sections and severe
storms and snow in the north central counties caused a
sharp curtailment in many lines of activity. The effect of
storms was only temporary, but damage done in western
Pennsylvania and along the Ohio river and tributaries is
estimated at hundreds of millions of dollars. The curtail­
ment in retail and wholesale trade, steel-mill operations at
Pittsburgh and Wheeling, and many other lines was severe,
but it would appear that the chief effect of the shutdown
on business of the companies in the flooded sections was
to defer buying and shipments to a later date or until full
operation can again be resumed. Large expenditures for
repairs naturally are to be expected.
Steel mill operations for the entire country were sched­
uled to exceed 60 per cent of capacity in the week the
floods occurred, but instead they dropped to an estimated
50 per cent because of the cessation at most Wheeling and
Pittsburgh plants. Increases following the rehabilitation
were sharp and at other centers gains were reported in
the latest week. So far this year the trend of steel pro­
duction has been generally upward, barring two weeks
in late Januarjr and early February, and this occurred
despite the fact that the largest single steel consumer—the
automobile industry—failed to show a seasonal increase in
February. Buying of capital goods for railroads, struc­
tural, and miscellaneous purposes at least maintained op­
erations for several weeks when automobile specifications
were limited.
Despite the slump in automobile production from the
December peak, attributed in part to the bad weather, a
gain of 4.7 per cent was shown in the first two months
from the corresponding period of 1935. While some of
February’s output was reported to be for stock purposes,
retail sales have improved considerably in most sections
with the more seasonable weather and production sched­
ules increased in the first three weeks of March.
Department store sales in this district were 22.5 per
cent larger in February than in the same month of last
year at which time retail trade was dull in Ohio follow­
ing the imposition of the three per cent sales tax in late
January which caused many to anticipate their needs. In
the first two months of the year, however, an increase of




No. 3

Cleveland, Ohio, March 31, 1936

nine per cent from 1935 was experienced, and preliminary
reports pointed to additional gains in the first half of
March. All reporting lines of wholesale trade in this sec­
tion showed increases in February as compared with last
year.
Construction work was retarded by unfavorable weather
in February, but awards in the fourth district neverthe­
less were 105 per cent ahead of last year and additional
gains were reported in the first half of March. Cement
production so far this year has been much greater than
in early 1935.
Clothing companies continued to operate at capacity
levels in mid-March and shoe production in January and
February was 19 per cent ahead of last year. Paint sales
have exceeded those of early 1935. Makers of automobile
parts and metal products reported an increase in early
March, following the drop in February, and the first quar­
ter was expected to approximate last year. Machine tool
and electrical equipment sales were larger than a year ago
in February. Sales of clay products also improved and
those of paper and boxboard were ahead of last year. Most
lines for which information is available indicate that, de­
spite the slump in the first two months from the high rate
at the close of last year, gains were experienced in the
first quarter from the same period of 1935.
In principal cities of this district for which information
is available, employment was lower in February in Toledo,
DEPARTMENT STORE SALES
PER CENT

AND

STOCKS

0

0

A n
.S A L E :s

0

"

STC>CKS

1
r

-1

19 23-25=IOi0
SEASON-ALLY ADJIUSTED

A w

0■

V
-----

THE MONTHLY BUSINESS REVIEW

2

Cleveland, Elyria, and Akron, but slight gains were evident
in Cincinnati and Pittsburgh. Increases from a year ago
were reported generally except at Toledo and Akron, and
in the case of the latter, the strike situation was the prin­
cipal factor.
Debits to individual accounts at banks in leading cities
of the district in the four weeks ended March 18 were 13
per cent larger than in the same period of last year. Life
insurance sales in Ohio and Pennsylvania in the first two
months were 21 per cent smaller than a year ago.
FINANCIAL/

The banking situation showed little change in late Feb­
ruary or the first three weeks of March, according to
weekly condition statements of reporting member banks
in leading cities of this district and of the Federal Reserve
Bank of Cleveland.
In the case of the latter, total reserves, including gold
certificates on hand or due from the Treasury, increased
quite sharply to $594 millions on March 25, the gain in
the five weeks being about $70 millions. Compared with
a year ago total reserves were up $139 millions and they
touched a new high record in the latest week. Bills dis­
counted increased slightly in mid-March, while holdings
of Government securities and acceptances were unchanged
in the five latest weeks. Industrial loans were reduced about
$50,000, but this bank's total holdings of bills and securi­
ties were almost identical with a month earlier. Due to
a $5 million increase in Government security holdings last
summer, total credit extended by this bank on March 25
was approximately that amount in excess of a year ago.
Circulation of this bank’s Federal reserve notes in­
creased $9 millions between February 19 and March 25
and, at $63,010,000 on the latest report date, was $52
millions in excess of last year at that time. Replacement
of the retired national bank currency continues to be a
factor accounting for part of the expansion in note cir­
culation, and flooded bank vaults in some sections caused
banks to request additional currency recently.
Reserve deposits of member banks increased up to midMarch, at which time they were estimated to be about
133 per cent in excess of requirements. The sizable drop
of $39 millions in the week ended March 18 reflected quar­
terly financing operations of the United States Treasury
which absorbed considerable excess reserves as sales of
new security issues for cash and Federal tax collections
largely exceeded cash payments made by the Treasury.
Government deposits at this Federal reserve bank increased
nearly $80 millions in the week of March 18.
At reporting member banks in this district there was a
slight increase in commercial loans in the four weeks ended
March 18 and the gain since the beginning of the year
amounted to about 14 per cent. On March 18, at $200
millions, they were approximately 14 per cent higher
than a year ago at that time. Real estate loans and loans
on securities showed little change in the four latest
weeks.
Holdings of Government securities declined between
February 19 and March 11, but increased sharply at the
time of the Treasury quarterly financing by an amount
more than enough to offset the reduction of the three
earlier weeks and a new high record was established. In­
vestments in other than Government securities declined




slightly in March. Adjusted demand and time deposits
showed little change between February 19 and March 18,
but both were larger than at the beginning of the year
and much in excess of a year ago.
MANUFACTURING, MINING

Floods severely hampered iron and steel
production in the Pittsburgh-Wheeling
districts, but the interruption was com­
paratively short. The steelworks operating rate for the
entire country, which averaged 54% per cent in the week
ended February 22, was scheduled to touch 60 per cent
in the fore part of the week ended March 21, but the
average for that week was reduced to about 50 per cent
by reason of the curtailment in the flooded areas. Other
districts showed consistent gains. At Cleveland-Lorain, op­
erations advanced from 6 6 V2 per cent to 79 in the four
latest weeks while at Youngstown the rate advanced from
65 to 74. Excluding the interruption caused by floods,
steel operating rates have been increasing since early
February and the average for the entire industry compares
quite favorably with this time in 1935 or 1934. A year
ago mills were producing at 46 per cent of capacity.
A generally strong market situation prevails, with more
seasonal requirements beginning to assert themselves, the
railroads releasing heavy tonnages on recent orders for
cars and rails, and structural steel demand being more active.
Automotive tonnage also is heavier.
The principal development in the month was the an­
nouncement of an open-price plan by the majority of steel­
makers. They not only announced their base prices for
second quarter—unchanged in most products from the of­
ficial level in the first quarter—but also quantity differen­
tials on sheets, strip, bars and some other products. They
have pledged themselves to their trade to announce pub­
licly any deviations from these base prices or differentials.
The net result has been to lift the average price of sheets
and strip from the low levels to which they had fallen,
but the quantity discounts probably will result in a little
lower average on steel bars. No quantity differentials were
announced on plates or shapes.
Scrap prices have continued to show strength, Steel’s
scrap composite for the week of March 21 standing at
$14.46, compared with $14.29 the week of February 22.
Pig iron producers have booked substantial tonnages for
second quarter at $1 a ton higher than in the first quarter.
Improvement in the heavy durable goods industries has
predominated so far this year in steel demand. Railroads
and structural work account for the largest gains. In con­
trast with these, the increase from automobiles and trucks
has been insignificant, due to introduction of new models
late last fall.
Freight car awards in January-February totaled 8,950,
more than ten times the 830 placed in the comparable period
last year. Rail orders amounted to 333,119 tons, over three
times the 99,700 tons in the January-February 1935 period.
Structural awards of 100 tons or more, compiled by
Steely amounted to 214,062 tons, up 74 per cent. Reinforc­
ing bar awards, at 83,186 tons, represent an increase of
72 per cent.
Against such gains, the number of automobiles and
trucks produced in January and February was 4.7 per cent
more than a year ago. Steelworks operations averaged 52V2
Iron and
Steel

THE MONTHLY BUSINESS REVIEW

per cent in the period, compared with 50}4 per cent; ingot
production was up 6 V2 per cent, and pig iron output was
26 per cent ahead of last year.
Daily steel ingot production averaged 118,712 gross
tons in February, compared with 112,942 gross tons in
January, an increase of five per cent. In February last
year production was 115,740 tons. Only November and
December of 1935, had a higher daily rate of production.
Daily average pig iron production in February—63,411
gross tons—was 3.1 per cent lower than in January, and
the month’s total—1,838,932 tons—was down 9.4 per cent.
Total output for the two months was 3,868,236 tons. There
was a net gain of two active blast furnaces in February,
to 120 operating at the month end.
Coal
Bituminous coal production at mines
in this district increased slightly in Feb­
ruary from the previous month and,
at 14,735,000 tons, was 9.7 per cent greater than in Feb­
ruary 1935. Part of the gain was traceable to the extra
working day in the month, but even allowing for this fact
the increase was more than seasonal and resulted from
the unusual demand for household coal caused by the cold
weather. In the first two months of this year coal produc­
tion was 7.1 per cent ahead of the same period of 1935.
Mine operators in this district reported that conditions
in the industry improved in February. Many mines were
operating at capacity levels during the month and stocks
of coal above ground, particularly the domestic grades, were
reduced. Prices also improved somewhat.
As of February 1 total supply of coal above ground
was 11 per cent smaller than a month previous and in
terms of consumption at that time represented only 26
days’ supply, a drop of 20 per cent from January 1 and
of 7.7 per cent from last year. Coal in hands of industrial
users was reduced 11 per cent in the month, but was still
6.8 per cent greater than a year ago. Coal in hands of re­
tail dealers was 12 per cent less than on January 1 and
was ten per cent below February 1, 1935. Rather sizable
reductions in coal inventories were reported generally dur­
ing February.
In the first half of March coal production was reduced
quite sharply and in the second week of the month it was
less than in the corresponding period of the two previous
years.
Automobiles
Automobile assemblies, which declined
each week from the beginning of the
year to mid-February, resumed their
seasonal trend in the closing period of that month and ad­




8

vanced at a greater than seasonal rate in the first three
weeks of March, according to Cram's estimates of factory
output. In the week ended March 21, production was esti­
mated at over 95,000 units. This was not much under the
figure reported for the corresponding period of last year
when slightly more than 100,000 cars were made, and the
incease in the Annalist's seasonally adjusted weekly index
from the low of late February indicates that about one
half of the loss from the December peak had been recovered.
Retail sales showed marked improvement in many parts
of the country in the first half of March, according to re­
ports, and in some sections of this district they were run­
ning close to 50 per cent above last year at that time. Re­
cent floods and storm conditions are likely to have an ad­
verse effect on sales in some territories for a while at least.
The final production figure for February, 290,964 units,
according to the Department of Commerce, was only 9,000
units below January, but was 13.3 per cent under February
1935. In most past years an expansion from January to Feb­
ruary has been recorded as the effect of new-model stimulus
is felt and the spring season approaches. This year the
Board’s seasonally adjusted index of daily average output,
although allowing for a smaller increase from January to
February than in previous years, dropped from 111 to 91
per cent of the 1923-25 average. Despite this decline and
without the interest which new model showing generally
arouses, total production in the first two months of
this year was 4.7 per cent in excess of the same period
of 1935. March output will have to be 408,000 units in
order for first quarter production to equal that of 1935. Up
to March 21 weekly figures totaled 261,000 cars and trucks.
Passenge car production in February was 226,452 units,
a reduction of 17.8 per cent from February last year, but
for the first two months output was 526,378 units, a gain
of 4.3 per cent from the corresponding period of 1935. Al­
lowing for the shorter month, truck production in Feb­
ruary was about equal to that of January and was 7.4 per
cent greater than in February 1935. In the first two months
there were 6.7 per cent more trucks made than in the same
period last year.
Rubber and
So far as the tire industry is concerned,
Tires
the chief item of interest was the strike
at one of the major Akron factories
which curtailed production considerably at that plant
for five weeks. The effect of this on total tire production
is not expected to be marked in trade circles, for plants
of the affected company located in other sections of the
country have increased production and competitors also
stepped up operations in March in response to larger or­
ders, particularly for original equipment tires. The strike
itself was settled and a resumption of operations began on
March 23. Replacement tire sales fell off quite sharply in
February, the drop being felt in the industry to have been
largely on account of the inclement weather.
Employment was down quite sharply in Akron in Feb­
ruary, with so large a factory idle, but other tire plants
operated five days a week in most cases. Tire shipments
to dealers were somewhat delayed, but inventories in­
creased only slightly and an active spring season is ex­
pected in both replacement and original equipment tires.
Crude rubber consumption in February declined quite
sharply as production programs were being adjusted to
the strike situation. Reported at 36,746 long tons by the

4

THE MONTHLY BUSINESS REVIEW

Rubber Manufacturers* Association, it was down 24 per
cent from January but part of this was seasonal. The de­
cline from February 1935 was about 15 per cent. While
this was somewhat greater than was expected in trade
circles, domestic consumption still exceeded imports in the
month. These amounted to 35,219 tons, an increase of 12
per cent over January and approximately the same as
imported in February 1935. Stocks of crude rubber in
hands of domestic manufacturers, reported at 273,284 long
tons on February 29, were nearly 20 per cent smaller than
a year ago.
The improved crude rubber stock situation continues to
manifest itself in trading circles. Prices have been moving
steadily upward on rather small sales since the beginning
of the year. In mid-March crude rubber was quoted at bet­
ter than 16 cents a pound compared with about eleven
cents a year ago and less than three cents a pound as short
a time ago as early 1933. The pronounced price advance
has resulted from increased crude rubber consumption as
well as the improved situation in producing countries.
Tire production in January, the latest month for which
complete figures are available, was one per cent less than
in January 1935.
Clothing
More moderate weather resulted in in­
creased demand for clothing at retail
stores; they in turn have been ordering
in greater volume from manufacturers to build up inven­
tories which had been allowed to decline. Advancing raw
material prices, particularly wool and to a limited extent
silk, has also stimulated purchases and local factories con­
tinue to operate at quite satisfactory levels. Estimates of
first quarter production compared quite favorably with a
year ago, but wool clothing manufacture was retarded at
that time because it was difficult to obtain deliveries from
textile mills on account of the strike earlier in the season.
Little variation in employment or payrolls was reported in
late February or the first half of March. Most plants were
operating at capacity levels.
The improvement in the woolen branch of the clothing
industry in part can be judged by the consumption of
apparel wools in 1935. Totalling over 304,000,000 pounds
it exceeded 1934 by 82 per cent, and was greater than in
any previous peace time year, and in the first month of
1936 it was 28 per cent ahead of January 1935. This in­
crease was only partly due to improvement in the clothing
industry. Other factors were the sharp increase in auto­
mobile production which required large quantities of up­
holstery materials. Severe winter weather caused demand
for blankets, woolens, and heavy clothing to increase.
Government purchases of wool materials for CCC, Army,
Navy, and other requirements were much larger than in
previous years and increased use of wool in women’s wear
in fabrics as well as yarns by both manufacturers and
home knitters was also an important factor. As a result
total stocks of apparel wool, excluding that held by grow­
ers, were reduced 34 per cent in the year and there was
a marked increase of foreign wools on hand. Wool im­
ports in January were 21,167,000 pounds, compared with
8,583,000 pounds in January 1935.
This increased wool consumption has been accompanied
by a sharp rise in raw wool prices and an advance in whole­
sale clothing prices. The former have risen nearly 50 per
cent in the past year, fine territory wools being quoted at
95 cents a pound, Boston, in mid-March compared with



66 cents a year ago. While spring clothing prices have
not been advanced appreciably, textile quotations for fall
delivery are somewhat higher. Fairchild's index of prices
at department stores throughout the country indicates that
women's apparel prices were 1.9 per cent higher than a
year ago, but prices of men's clothing were little changed.
Other
While considerable variation was eviManufacturing
dent in operations of smaller industrial
plants in this district in recent weeks,
most of them reported that for the year to date a gain
from 1935 had been experienced, despite the slump which
occurred in many fields shortly after the beginning of the
year. Employment and payrolls were reported to have in­
creased in the first half of March although floods and
storms around the middle of the month were disturbing
to many companies.
Increased demand for automobile parts and accessories
caused plants in this section to speed up operations in the
first half of March following the contra-seasonal fallingoff in late January and February. The increase was re­
ported to have brought plant activity up to about the
level of last year at that time. Inventories increased in
February, but not to a marked degree. Payrolls at most
plants declined in February since changes in production
schedules resulted in fewer hours worked per week; little
variation was reported in the number of employees at
local plants in recent weeks.
Sales of hardware and metal products also decreased
in February. Plants making electrical apparatus and sup­
plies reported little deviation from the generally upward
trend evident for some time. Orders received in Febru­
ary were considerably larger than a year ago and sizable
gains for the year to date were reported up to mid-March.
One encouraging sign to the industry was the fact that a
greater variety as well as number of orders for capital goods
had been received recently.
Machine tool sales in February, according to the National
Machine Tool Builders' Association, had a slightly larger
dollar value than in January and the increase from Feb­
ruary 1935 was nearly 100 per cent. Orders from plants
in this country were up 123 per cent from last year, while
foreign buying was up only slightly. The Association’s index
in the latest month was 112 per cent of the monthly aver­
age shipments in 1926. Small tool sales in the first quarter
were reported to be about 15 per cent above the same
period of 1935. Employment has shown an upward tend­
ency in recent weeks and plant activity in March was

5

THE MONTHLY BUSINESS REVIEW

about 95 per cent of the 1923-25 monthly average. Foundry
equipment sales were down slightly from January, but con­
tinued much larger than a year ago. In the latest month
they amounted to 110 per cent of the monthly average of
the three years 1922-1924.
Demand for plate glass, which was retarded in Feb­
ruary because of the bad weather and the slump in auto­
mobile production, improved slightly in early March. De­
spite the drop in sales, production rates held up quite well,
so that inventories, which were reduced in the closing
months of 1935, raight again be built up. The china and
pottery industry reported that sales and plant operations
up to mid-March were approximately the same as in the
corresponding period of 1935; activity was reported close
to 70 per cent of capacity. Brick and tile production has
increased since the beginning of the year in response to
larger orders, but only a fraction of the potential machine
capacity is yet being utilized. Paint sales have exceeded
those of last year and the improvement for the entire in­
dustry in 1935 is shown on the accompanying chart.
Shoe production at 27 factories in this district was about
13 per cent greater in February than a year ago and out­
put exceeded any similar month since 1928. The increase
was smaller than was reported in January, the gain for
the two months as compared with last year being 19 per
cent. In the entire country output in January and Feb­
ruary was reported to be nine per cent in excess of that
period of 1935. Factories are completing orders for spring
retail selling, but shoe sales have been retarded by weather
conditions and inventories are reported larger than a year
ago. Hide prices declined in early March from their re­
cent peak, but remained above a year ago at that time.
Sales of paper and boxboard in early March were ahead
of the corresponding period of last year, some recovery
having been experienced from the February slump. Pro­
duction of high-grade papers was close to capacity in the
first two months of the year, but boxboard output was at
a lower rate. Raw material prices are reported to have
increased slightly.
BUILDING

Interest in new construction was adversely affected by
weather conditions in February and the value of contracts
awarded in this district in the month was smaller than in
January, although the gains from last year were still
large. Total contracts awarded were valued at $13,388,000,
according to the F. IV. Dodge Corporation, a gain of 105
per cent from February 1935. More construction contracts




were awarded in the month than in any similar period
since 1931. All classes of building except public works of
the engineering type were ahead of last year, the largest
increase being in factory construction, which was nearly
three times as large as a year ago, or in January of the
current year.
Residential building was 33 per cent ahead of Febru­
ary 1935, but the gain in contracts awarded in the first
two months was 71 per cent. Considerable improvement
was reported in the last week of February and the first
half of March. Total contracts awarded since the begin­
ning of the year had a 74 per cent higher value than in
the same period of 1935.
Of the principal cities in the fourth district, gains in
February awards over the same month of 1935 were recorded
in Akron, Canton, Cincinnati, Cleveland, Columbus, Erie,
Toledo, and Pittsburgh. Increases over January 1935 were
shown in Cincinnati, Erie, Pittsburgh, and Toledo. In the
first two months of this year improvement over the same
period of 1935 was shown in every principal city except
Youngstown, the largest gains being reported in Cleve­
land, Cincinnati, and Pittsburgh.
Contemplated building reported for this district in Feb­
ruary was up about 22 per cent from January and was
15 per cent ahead of February 1935. Total contemplated
construction was down quite sharply from last year be­
cause of the large volume of public works' contemplated
projects which was announced at that time. These figures
do not represent actual construction activity, but afford
some indication of the probable trend in the building in­
dustry.
Dealers in building materials and supplies reported that
February was a dull month, attributing this fact largely
to the weather. Inventories have increased, due to a delay
in deliveries, but also in anticipation of an active spring
season. Lumber and cement production so far this year
were ahead of 1935.
TRADE

An unusually sharp increase in retail
trade circles was reflected in sales of
leading department stores in this dis­
trict in February and the seasonally adjusted index of
daily average sales rose nearly nine points to 85.5 per
cent of the 1923-25 average. It was the highest level
touched by this index since 1931. Compared with a year
ago dollar sales were up 22.5 per cent at 51 stores, partly
a result of the fact that February contained one extra day
and five Saturdays. The increase at stores in Ohio cities
also was partly traceable to the fact than in February 1935
the sales volume was considerably depressed following the
imposition of the three per cent sales tax which caused
many persons to anticipate their needs.
Sales in all principal cities of the district showed large
increases compared with last year, the gains ranging from
16 per cent in Akron to 26 in Cleveland and Cincinnati
and 39 per cent in Youngstown. All principal departments
of reporting stores showed gains from a year ago. In the
first two months total dollar sales were up nine per cent
from the same period of 1935 at all reporting stores in
this district. Price changes apparently were of little im­
portance in these comparisons, Fairchild's index being the
same on March 1 as a month previous, while the gain from
last year was only 1.9 per cent. According to this index,
Retail

6

THE MONTHLY BUSINESS REVIEW

prices have fluctuated in a very restricted area in the past
two years.
Sales in basement departments of reporting stores were
13.8 per cent larger in February than a year ago, a some­
what smaller increase than in total store sales. Installment
purchases increased seasonally in the month, and the ratio
of all credit sales to total sales was slightly higher than
in February 1935. Collections continued better than a
year ago.
The value of stocks at reporting stores increased about
seven per cent in February, a somewhat greater-than-seasonal increase, and since the first of the year the adjusted
index has advanced approximately four points to 64 per
cent of the 1923-25 average. At the close of February
stocks were 2.8 per cent larger than a year ago.
Sales of reporting wearing apparel stores in this area
were 23 per cent larger in February than in the corre­
sponding month of 1935 and furniture stores reported an
increase of 42 per cent in the month. A year ago, how­
ever, furniture purchases were quite limited, but the total
gain for the first two months of this year was 8.3 per cent.
Wholesale
All reporting lines of wholesale trade in
this district showed larger dollar sales
in February than a year ago and there
were indications that retailers were increasing inventories
somewhat more than seasonally. Hardware sales were up
20 per cent in the month and 16.5 per cent in January
and February from corresponding periods of 1935. Drug
sales increased 8.1 per cent; dry goods 2.2 per cent; and
groceries 4.9 per cent in February from a year ago. Gains
for the year to date in drug sales were 5.7 per cent; gro­
ceries 1.1 per cent; but dry goods sales were 0.7 per cent
smaller than in the first two months of 1935.
AGRICULTURE

The Department of Agriculture's March 1 report of
farmers’ planting intentions indicated that, with average
conditions, a substantially larger acreage is expected to be
planted this year than was harvested in 1935. Most of the
42,000 reports upon which the Department's estimates are
based were made before the Soil Conservation Act was
passed so that separate allowance will need to be made
for such changes in individual planting plans as admin­
istration of the Act may cause.
The figures appearing in the table below should only be
considered as indicative of planting plans at the present
time. In computing the figures allowance has been made
for developments which would tend to reduce the acreage
harvested, such as difficulty at planting time, the usual
damage from floods, drought or other causes, etc., but the
final acreage harvested may vary materially from these
figures because of other factors that may arise.
While the tendency to increase acreage is rather general,

over 60 per cent of the expansion is indicated to be in
the Great Plain States where drought conditions were
still serious last year thus preventing the seeding of the
usual acreage of spring grains. According to the Department
of Agriculture, however, the acreage farmers contemplate
planting is “about what would ordinarily be expected as a
result of the present supply and price conditions and pros­
pective requirements for feeding livestock”. Combined in­
tended acreage of 16 principal crops which is expected to
be harvested this year is 5.5 per cent larger than that
harvested in 1935.
The table show's the estimated acreage of principal crops
which might be harvested in the four states of this district
and the entire country in the crop year just getting under
way and that figure as a per cent of the acreage harvested
in 1935. No recent complete report on winter wheat is
available, but abandonment because of winter killing is ex­
pected to be rather heavy in the northern part of this dis­
trict and from 15 to 20 per cent for the entire country. The
estimate of combined spring and winter wheat acreage for
harvest in 1936 is about 61,000,000 acres, an increase of
over 11,000,000 acres from last year and of 1,115,000 acres
compared with the average of the 1928-32 period.
Ohio farmers, judging by the March 1 report, plan to
increase their corn acreage five per cent over that harvested
in 1935 and to add three per cent to the acreage devoted
to hay crops and 29 per cent to that planted to tobacco.
Reductions of 10 per cent in oats and potato acreage and
five per cent in soy bean acreage are contemplated at the
present time although developments between now and har­
vest time might alter these figures materially.
Despite the 6.5 per cent indicated increase in corn acre­
age for the entire country over that harvested in 1935,
it is still about four per cent under the average acreage
of the five years 1928-32. In the Corn Belt alone the in­
crease in contemplated acreage over that harvested in
1935 is 11 per cent.
The indicated potato acreage is smaller in each state
of the district and the entire country than was harvested
in 1935 and excluding Kentucky smaller acreages than the
five-year average 1928-32 were indicated in each state and
the country as a whole.
Removal of AAA restrictions on tobacco growing re­
sulted in a ten per cent increase in contemplated acreage
devoted to that crop over the acreage harvested in 1935,
but it is still 15 per cent below the five-year average. Burley
growers, many of whom are in this district, intended to
increase the acreage of this type 16 per cent above that
harvested in 1935. It still would be 21 per cent under the
five-year average 1928-32.
All burley auction markets had closed by March 1 and
preliminary figures indicate that 237,500,000 pounds were
sold at an average of $19.14 a hundred. This was about $2

Farmers 1936 Planting Intentions
(Acreage figures in Thousands)

Ohio...............................
Pennsylvania.............
Kentucky....................
West Virginia............
United States............




Corn
% of 1935
Acres
harvest
3,350
105
99
1,264
2,720
106
486
103
106.5
98,775

Acres
1,142
897
114
96
39,785

Oats
% of 1935
harvest
90
100
130
110
100.2

Potatoes
% of 1935
harvest
Acres
109
90
93
185
66
98
33
97
96.6
3,160

Tobacco
% of 1935
Acres
harvest
31
129
23
111
348
112
4
120
1,602
109.8

Hay
Acres
2,444
2,429
1,203
645
53,312

% of 1935
harvest
103
100
104
102
102.5

7

THE MONTHLY BUSINESS REVIEW

a hundred above the average received for the 1934 crop.
Stocks of burley tobacco on January 1, 1936, were 6,325,000 pounds larger than on the corresponding date of the
previous year, and there was an increase of 36^ million
pounds in the fourth quarter of last year in contrast with
a decrease of 10 million pounds in the fourth quarter of
1934. On the latest date they amounted to 697,269,000
pounds, larger than on any corresponding date since figures
have been available back to 1930. Stocks of all types of to­

bacco were 6.5 per cent larger than a year ago.
The general level of farm prices was somewhat lower in
early March than in mid-February; prices of hogs, dairy
products, eggs, and a few other products declined, but grain
prices advanced. The ratio of prices received by farmers
to prices paid for goods purchased remained at 89 per cent
of the pre-war level, a little higher than a year ago, chiefly
because of a greater decline in prices paid than in prices
received.

Wholesale and R etail Trade

Debits to Individual Accounts

(1936 compared with 1935)
Percentage
T n c r p s s e nr d e c r e a s e
SALES
STOCKS
SALES
February
First 2
February
1936
1936
months
D EPA R T M E N T STORES (51)
— 4.1
+ 5.3
A kron........................................................... + 15.8
+ 4.1
+ 2 6 .3
+ 4.5
C incinnati..................................................
Cleveland. .................................................. + 2 6 .3
+ 9 .7
— 2.8
+ 5.1
+ 4 .7
Colum bus................................................... + 2 3 .7
P ittsburgh.................................................. + 2 0 .6
+ 15.3
+ 2.9
+ 4.3
+ 6.2
+ 16.9
Toledo.........................................................
W heeling....................................................
+ 17.9
+ 12.4
+ 1.4
+ 15.9
+ 1 9 .5
Youngstown..............................................
+ 3 9 .1
+ 6.4
Other C ities.............................................. + 2 0 .3
+ 1.3
+ 9 .0
+ 2.8
D istrict........................................................ + 2 2 .5
W EA RING A PPA REL (13)
— 9.9
+ 12.6
+ 19.3
Cincinnati..................................................
+ 10.1
+ 3 1 .9
+ 13.4
Cleveland...................................................
+ 13.3
+ 1.7
P ittsburgh.................................................. + 2 3 .7
+ 5.4
— 1.5
Other C ities.............................................. + 1 7 .0
+ 2.3
+ 7.3
D istrict........................................................ + 2 3 .0
FU R N IT U R E (43)
+ 0.3
C incinnati.................................................. — 16.0
+ 1 0 .9
C leveland................................................... + 5 8 .2
+ 7.9
Colum bus................................................... + 6 1 .9
+ 9.3
D ayton........................................................ + 5 5 .8
+ 5.8
Toledo......................................................... + 2 8 .3
+ 1 9 .3
Other C ities.............................................. + 4 9 .1
+ 1 0 .3
+ 4 6 .7
D istrict.......................................................
CHAIN STORES*
+ 2 1 .8
Drugs— District (4)............................... + 3 3 .6
+ 2.9
Groceries— D istrict (5)......................... + 11.6
WHOLESALE G RO CERIES (29)
+
1
9
.3
+
1 3 .8
A kron..........................................................
— 10.8
Cleveland................................................... — 8.8
Exie.............................................................. + 1.7
+ 1.4
— 2.7
P ittsburgh.................................................. + 0 .8
+ 1 0 .6
+ 4.5
Toledo. . . ..................................................
+ 7.2
Other C ities.............................................. + 1 1 .8
+ 0.2
+ 4 .9
D istrict.......................................................
+ 1.1
— 2.2
— 0 .7
WHOLESALE DRY GOODS (1 0 ).... + 2.2
+
5.7
W HOLESALE DRUGS (12).................. + 8.1
+ 1 6 .5
W HOLESALE H ARDW ARE (14). . . + 2 0 .1

*Per individual unit operated.

ness Indexes
Feb. Feb. Feb. Feb. Feb.
1936 1935 1934 1933 1932
53
50
59
60
52
59 110 175
22
31 120 199
85
85 106
96
58
57
45
56
87
66
86
91
36
26
39
40
43
56
60
62
29
38
47
44
57
40
54
58
76
60
67
70
14
18
8
14
5
12
5
10
67
55
53
74
18
17
14
5
156 142 126 130
96 105
113 101
93
85
103
90

70
Bank Debits (24 cities).........................................
54
Commercial Failures (N um ber.........................
43
”
”
(Liabilities)....................
82
Sales— Life Insurance (O. and P a.)..................
70
— D epartm ent Stores (49 firm s)..............
93
— Wholesale Drugs (11 firm s).................
41
—
”
Dry Goods (10 firms). .. .
66
—
”
Groceries (29 firm s)...........
56
—
”
Hardware (14 firm s).........
63
—
”
All (64 firm s).......................
90
— Chain Drugs (4 firms)**.......................
28
Building Contracts (T o tal)..................................
”
”
(Residential)......................
14
Production— Coal (O., W. Pa., E. K y .).........
81
12
— Cement (O., W. Pa., E. K y.). .
”
— Elec. Power (O., Pa., K y .)* ...
174
109
”
— Petroleum (O., Pa., K y.)*.........
”
— Shoes.................................................
117
*January.
**Per individual unit operated




(Thousands
4 weeks
ended
change
March 18, from
1936
1935
Akron................... . 354,677
+ 19.7
6,996
+ 16.5
Canton.................
27,790
+ 12.3
Cincinnati..........
283,092
+ 10.8
Cleveland...........
459,708
+ 2 0 .5
Columbus...........
148,615
+ 4.1
52,887
+ 17.6
+ 2 0 .5
21,304
Franklin..............
2,503
+ 3.7
Greensburg. . . .
5,018
+ 12.4
Hamilton............
9,663
+ 27.3
Homestead.........
2,048
+ 5.4
Lexington...........
16,008
— 2.2
9,486
+ 17.5
3,370
+ 2 5 .1
Middletown
8,058
+ 2 9 .4
Oil City..............
8,301
+ 3.6
Pittsburgh..........
592,335
+ 9.2
Springfield..........
13,789
+ 2.2
Steubenville,
6,732
+ 11.0
Toledo..................
99,493
+ 19.9
6,680
+ 8.4
Wheeling.............
27,066
+ 9.4
Youngstown. . .
32,955
+ 7.0
Zanesville............
6,035
+ 9.1
Total................ 31,904,609
+ 12.8

of Dollars)
Year to date Year to date
Jan. 1, 1936 Jan. 2, 1935 change
to
to
from
Mar. 18, 1936 Mar. 20, 1935 1935
3145,138
3121,591
+ 19.4
20,234
16,361
+ 2 3 .7
78,231
66,843
+ 17.0
769,337
672,150
+ 14.5
1.292,546
1,024,388
+ 2 6 .2
390,574
409,670
— 4 .7
140,581
123,216
+ 14.1
58,751
49,742
+ 18.1
7,733
6,661
+ 16.1
16,587
11,931
+ 39.0
23,962
20,798
+ 15.2
5,814
5,106
+ 13.9
57,573
67,250
— 14.4
25,537
21,463
+ 19.0
8,677
7,306
+ 18.8
21,654
17,113
+ 2 6 .5
23,911
20,700
+ 15.5
1,645,205
1,451,092
+ 13.4
37,813
35,047
+ 7.9
17,750
15,919
+ 1 1 .5
274,333
219,471
+ 2 5 .0
18,056
15,682
+ 15.1
75,357
66,630
+ 13.1
92,339
82,749
+ 11.6
17,137
+ 12.9
15,184
35,264,830 34,564,063
+ 15 4

Fourth D istrict Business Statistics

(000 omitted)
Fourth District Unless
February % change Jan.-Feb. % chang
Otherwise Specified
1936 from 1935 1936
from 193
Bank Debits 24 cities.................... $1,902,000
+ 1 7 .6 34,037.000
+ 16.9
Savings Deposits— End of month:
i
40 banks, O. and Pa..................... 3 702.904
+ 5.2
Life Insurance Sales:
Ohio and Pa
3 68,763
— 14.2
141,170
— 21.7
Retail Sales:
Department stores— 51 firms. . .3 14,831
+ 2 2 .5
28,390
+ 9.0
Wearing Apparel— 13 firms........ 3
626
+ 2 3 .0
1,252
+ 2.3
Furniture— 43 firms........................ 3
726
+ 4 2 .0
1,312
+ 8.3
Wholesale Sales:
Drugs— 12 firms................................3 1,390
+
8.1
2,883
+ 5.7
Dry Goods— 10 firms..................... 3 1,007
+ 2.2
1,926
— 0 .7
Groceries— 29 firms.........................3 3,488
+ 4 .9
7,174
+ 1.1
Hardware— 14 firms........................3 1,098
+20.1
2,178
+ 1 6 .5
Building Contracts— T otal............ 3 13,388 + 104.9
+ 73.7
31,248
2,385
+ 3 3 .2
”
”
— Residential^
6,272
+ 71.5
Commercial Failures— Liabilities. 3 1,917
+ 9 9 .5
2,602
+ 2 0 .4
1412
”
”
— Number. . .
792 + 3.9
+ 21.2
Production:
Pig Iron, U. S............................ tons
1,839
+ 13.9
3,868
+ 2 6 .3
Steel Ingot, U. S..................... tons
2,968
+ 6.8
6,017
+ 6.5
Auto-Passenger Car, U. S.............. 226,4522 — 17.8
526,3782 + 4.3
Auto— Trucks, U. S........................... 64,5122 + 7.4
131,8382 + 6 .7
Bituminous Coal— Ohio, W. Pa.,
14,735
+ 9 .7
28,660
+ 7.1
Cement— O., W. Pa., W. Va. bbls.
147 + 141.0
291 + 1 5 3 .0
Elec. Power— O., Pa., K y.........
Thous. K.w.h.
1,4603 + 1 1 .5
Petroleum— O., Pa., K y ....b b ls.
2,0123
— 3.7
4
+ 12.9
+ 19.4
Tires, U. S . . . . ....................casings
4,592s
+ 1.0
1 not available
January
2 actual number
confidential

THE MONTHLY BUSINESS REVIEW

8

Sum m ary of National Business Conditions
By the Board of Governors of the Federal Reserve System

Volume of industrial production and employment showed little change
in February, and the index of production, which makes allowance for sea­
sonal changes, declined from 98 to 95 percent of the 1923-1925 average.
Distribution of commodities continued at about the January level.
Production and Employment

Index of physical volume of production, adjusted
for seasonal variation, 1923-25 average^ 100.
By months, January 1929 to February 1936, the
latest figure being 95.

Index of number
sonal variation,
months, January
latest

employed, adjusted for sea­
1923-25 average—100. By
1929 to February 1936, the
figure being 84.

en-uews o f d o l l a r

Daily average output in basic industries was in about the same volume
in February as in January. Since usually there is an increase in manufac­
turing activity at this season, the Board’s seasonally adjusted index of
factory output showed a decline. Output at mines increased. There was a
substantial further decrease in automobile production in February, and the
rate of operations at steel mills increased by less than the usual seasonal
amount. In the first half of March production of steel expanded seasonally
and output of automobiles showed a more than seasonal increase. There was
little change in the volume of lumber cut in February, although an increase
usually occurs in that month. At woolen mills production increased by about
the seasonal amount, while activity at cotton textile mills, which is usually
larger in February than in January, decreased, and at silk mills there was
a larger than seasonal decline. Output at meatpacking establishments also de­
clined. There was a substantial increase in the mining of both anthracite and
bituminous coal, while output of crude petroleum declined somewhat.
Factory employment increased by less than the usual seasonal amount
between the middle of January and the middle of February. There was little
change in the number of workers at steel mills and a decrease in the number
employed at automobile factories, although increases are usual in these in­
dustries in February. Employment declined at silk and rayon textile mills
and showed a smaller than seasonal increase at shoe factories. Increases in
employment were reported for railroad repair shops, for printing and pub­
lishing establishments, and for factories producing wearing apparel.
Distribution

Department store sales showed little change from January to February
and, after allowance for seasonal variation, were at about the same level
as that prevailing last summer and autumn. Freight-car loadings increased
by a small seasonal amount in February. Loadings of coal were considerably
larger than in January, while shipments of miscellaneous freight declined,
and the Board’s seasonally adjusted index of total loadings remained at the
January figure of 70 percent of the 1923-1925 average as compared with 71
percent in December and an average of 63 percent for 1935.
Commodity Prices

Wednesday figures for reporting member banks
In 101 leading cities. September 5, 1934 to
March 18, 1936.




1936.

The general level of wholesale commodity prices declined somewhat dur­
ing the latter part of February and the first half of March, following a sixmonth period of little change. The recent downward movement reflected de­
clines in prices of farm products and foods.
Bank Credit

Excess reserves of member banks decreased by $650,000,000 during the
four weeks ending March 18 and on that date amounted to $2,400,000,000. This
decrease reflected chiefly a transfer of funds to Treasury deposits at the re­
serve banks in connection with receipt of income taxes and of cash payments
for newly-issued Government securities.
Loans and investments of reporting member banks in leading cities in­
creased rapidly in March and on the 18th of the month were $525,000,000
higher than four weeks earlier. Of this increase $190,000,000 represented a
growth in holdings of direct and guaranteed obligations of the United States
Government and an $80,000,000 increase in other investments. Security loans
both to brokers and dealers and to others increased, and there was a sub­
stantial growth in so-called “other loans/’ which include loans for commercial
purposes.
Adjusted demand deposits of reporting member banks declined by $340,000,000 during the four weeks ending March 18.