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MONTHLY BUSINESS REVIEW
Covering
and

Vol. 17

financial, industrial

agricultural

c o n d itio n s

Federal Reserve Bank of Cleveland

Cleveland, Ohio, March 31, 1935

Except for the fact that automobile production continued
to increase at about the seasonal rate in February and in
the first three weeks of March was at the highest level for
that season since 1929, industrial operations in this district
were somewhat irregular and most lines of trade in the
period were adversely affected by a combination of fac­
tors.
Output of automobile assembly plants in the third week
of March amounted to more than 100,000 units (fo r the
first week since 1930) according to Cram's reports. This
exceeded the peak last year, which was reached in late
April. In contrast with a year ago production was up more
than 20 per cent and practically all manufacturers either
maintained or have increased schedules in recent weeks. In
the first two months of 1935 automobile production was 63
per cent above the same period of 1934 and it is generally
agreed in the trade that first quarter production will be in
excess of 1,000,000 cars.
Indications of a slowing down in this industry were dis­
cernible in reports from auto parts makers in the northern
part of the district in mid-March, and in steel mill opera­
tions. Orders for parts received in the first half of March
were about equal to those received in February, while in
most past years an increase was reported at that time. Steel
mill operations were reported in the trade at 46 per cent
of capacity in the third week of March, a drop of seven
points from the peak this year. This falling-off was dis­
tinctly contrary to seasonal movements of most years, but
the industry as a whole has completed the best first quarter
since 1931.
W ith automobile production up so sharply from 1934,
the tire industry, so far as original equipment sales are
concerned, showed correspondingly large increases in the
opening months of the year. Demand for replacement tires
has been rather limited, but the most active season for this
branch is just getting under way. Tire production recently
was reported at a rate somewhat in excess of current ship­
ments to dealers.
Clothing and shoe factories in this district in the first
half of March were operating at unusually high rates. The
former had obtained permission to operate 40 hours a week
during the month instead of 36 hours as provided by the




Fourth Fe d e ra l R eserve D istrict

No. 3

code, and output of the latter in February (the latest
month for which complete information is available) was
higher than since 1928.
In several of the smaller industries some hesitation was
reported in mid-March. Machine tool sales have declined;
the labor situation was confusing to china and pottery manu­
facturers; demand for industrial paints has slackened, but
orders for other types of paint continue well above last
year; and paper and boxboard plant operations have re­
ceded slightly. On the whole, however, the current rate of
activity compares favorably with last year at this time.
Talk of a shut-down in the coal industry on April 1
stimulated buying by industrial users, and mine operations
in recent weeks have shown an upward tendency. Fourth
district mines reported an increase of 10.7 per cent in
production in February, with larger gains indicated for
March.
Except for a slight increase in residential building in
this district, construction activity continues at low levels.
Comparison with last year is unfavorable because of the
large volume of publicly-financed contracts awarded at
that time.
Retail trade has been affected by the fact that Easter is
so late this year and as a result much spring buying has
been deferred. February sales at department stores were

2

T H E M O N T H L Y BUSINESS R E V IE W

under a year ago, partly because considerable forward
buying occurred late in January, prior to the effective date
of the Ohio sales tax. Wholesale trade in February was
slightly above the previous year, but the gain was smaller
than in January.
Life insurance sales in February in Ohio and Pennsyl­
vania were 13 per cent larger than in February 1934, but
the gain in the first two months from the previous year
was 25 per cent.
Employment in this district, judging by reports avail­
able, improved more than seasonally in February; in Ohio
it was about seven per cent above last year at approxi­
mately 700 factories. The rise in payrolls was greater be­
cause of the increased number of hours worked per week at
many plants and also because of higher wages now in effect
at some factories.

FINANCIAL
In the four weeks ended March 20 there was a slight
increase in the volume of credit extended by the Federal
Reserve Bank of Cleveland and also by weekly reporting
member banks in leading cities of the district. Deposits
continued to show an upward trend in the period and sav­
ings deposits at selected banks throughout the district on
March 1 were 5.4 per cent larger than on the corresponding
date of 1934. Debits to individual accounts at banks in
principal cities of the district were 20 per cent larger in
the four weeks ended March 20 than in the same period
of 1934. This represented a slight improvement from the
first twro months of the year.

Reserve Bank Credit. There was a sharp increase in
the volume of gold certificates on hand at this bank or due
from the United States Treasury in the four weeks ended
March 20. On the latest date, at $442 million, they were
more than $100 million larger than a year ago and rep­
resented a new high level. The gain in the four latest
weeks was $41 million and since the beginning of the
year an increase of $59 million was evident.
There was a very slight increase in the volume of credit
extended by this bank in the four latest weeks. Bills dis­
counted for member banks increased in early March, but
a falling-off was evident in the middle of the month. H old­
ings of acceptances were reduced $20,000 in the week
ended March 20, while holdings of Government securities
have remained unchanged since the first of the year. D i­
rect industrial advances made by this bank to provide
working capital were up $138,000 in the four latest weeks
MILLIONSl
OF DOLLAf*S
400

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The increase in Federal reserve note circulation which
was evident in the first part of February continued through
the first two weeks of March, but a slight reduction in
note circulation occurred in the third week of the month.
This bank’s liability for notes in circulation on the latest
date was $207,360,000, approximately the same as a year ago
at this time. A sharp increase in reserves in recent weeks
caused the ratio of total reserves to deposit and note liability
combined to rise above 70 per cent in mid-March, the highest
point since 1931. Member bank excess reserves on deposit
with the Federal Reserve Bank of Cleveland averaged $142
million a day in February, the highest amount on record.
This was an increase of $13 million from January and a
further gain was indicated for March. A year ago excess
reserves amounted to approximately $93 million.

Member Bank Credit.
At
weekly
reporting mem­
ber banks in leading cities of the district there was an in­
crease of $5 million, or approximately four per cent, in
commercial loans in the four weeks ended March 20. Small
but persistent gains were shown throughout the four
weeks. Loans on securities and real estate loans were un­
changed in the period, while holdings o f Government securi­
ties by these banks dropped from $599 million to $584 million
in the four weeks ended March 20 and on the latest date
they were smaller than since December 1934. Holdings
of other than Government securities also declined in the
period and total investments, at $795 million on the latest
date, compared with $814 million on February 20 and were
lower than since early December. One year ago total in­
vestments were $711 million. The increase in investments
in the year more than offset the contraction in loans in the
period so that total credit extended by these banks, at
$1,178 million on March 20, was up $36 million from last
year at this time.
The rise in total deposits in the year, however, was 10.6
per cent— considerably more than in credit extended. In
the three weeks ended March 13 demand deposits increased
quite sharply to $725 million, the highest point this year.
A sizable decline was reported in the following week,
which reduced demand deposits to $709 million on March
20. Time deposits showed minor fluctuations in the period;
on March 20 they were up slightly from the same date in
February, but they were materially higher than at the
beginning of the year and were up slightly from last year
at this time.
MANUFACTURING, MINING

300

3001

and advances for this purpose on March 20 amounted to
$1,353,000. Total earning assets of the bank on March 20,
amounting to $215,545,000, were slightly under a year ago
at this time.

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1933

Iron and
Steel

Steelworks’ operations in the entire country declined from the highest point
reached so far this year— 53 per cent
in the week ended February 16— to 46 per cent in the week
ended March 23. In the Cleveland-Lorain district in the
same period the rate dropped from 77 to 70 per cent; at
Youngstown the rate fluctuated somewhat, but was 60 per
cent in the latest week; Pittsburgh dropped from 39 to 35,
while at W heeling the rate increased from 87 to 92 per cent.
So far this year the national rate of steel production
has been about 12 per cent above the average rate for the

TH E M O N TH L Y

year 1934; this is approximately the same gain as 1934
made over 1933.
Although demand for raw materials, chiefly pig iron
and coke, has been heavy (the threat of a strike in the bi­
tuminous coal fields being partly responsible for the abnor­
mal stocking of the latter), large scrap supplies have de­
pressed that market. Steel's scrap composite is down to
$10.46, lower than since last November.
Demand from automobile manufacturers has sustained
Cleveland and nearby sheet and strip mills at capacity
levels, but the pressure for delivery under which most
mills have operated in recent weeks has subsided.
Structural shape awards so far this year generally have
been only 75 per cent of the tonnage ordered in the same
period of 1934, while rail orders amount to only 46 per
cent of those in the comparable period last year.
P ig iron production in February made another substan­
tial gain, the fifth consecutive advance. Daily average out­
put, at 57,686 gross tons, was up 20.9 per cent, and the
total— 1,615,207 tons— was 9.2 per cent above January.
These tonnages were the largest since last June. The
number of active blast furnace stacks was increased in the
month by 7 to 96, out of a total of 281. For the two months
this year, pig iron output, at 3,093,650 tons, was up 23.9
per cent from the comparable period of 1934.
Steel ingot production in February averaged 114,255
gross tons daily, 8.8 per cent above January, and highest
since June last year. W ith fewer working days, total out­
put for the month was 2,742,125 tons, down 92,045 tons. In
the first two months this year 5,576,295 tons of steel were
made, a gain of 34 per cent over the first two months of 1934.

Coal

Output of bituminous coal in the fourth
district as well as the entire country has
increased in every week except one since
the beginning of the year and the improvement has been
somewhat more than seasonal. The rise in industrial ac­
tivity and electric power production were partly responsible
for the advance, but considerable buying for stock purposes
was reported in late February and in March.
The coal year ends March 31 and the miners’ wage
question must be considered at that time. There has been
so much discussion of the possibility of a strike develop­
ing in the bituminous fields that large coal users have been
ordering much greater quantities than are required for
current operations. Production of fourth district mines in
February was 13,438,000 tons, slightly more than in Janu­




BUSINESS R E V IE W

2

ary, an increase of 10.7 per cent from February 1934, and
the highest for that month since 1930. The increase in the
first two months from the same period of last year was
9.3 per cent.
A further rise in production was shown in the first half
of March and the weekly figures even exceeded those for
corresponding periods of 1930.

Automobiles

The automobile industry continued to be
the main support of industrial operations
in the fourth district in late February
and the first half of March. Some parts’ makers, however,
reported a leveling-off in orders in mid-March and indi­
cated that sales to assembly plants were only slightly above
the February level. Nevertheless, activity at most parts’
plants continued at relatively high rates.
A ccording to the Department of Commerce, 340,544 cars
and trucks were made in February. This was 47 per cent
above a year ago and represented the largest output for
any similar month since 1929. The gain from January,
when 292,765 cars and trucks were made, was a little more
than seasonal and the Federal Reserve Board’s adjusted
index was 105 per cent (preliminary) of the 1923-1925
monthly average. In February 1934, this index was 71
per cent and the figure in the latest month was higher than
since 1929. The increase from January to February was
entirely in passenger car production, the number of trucks
manufactured in February being slightly under the pre­
ceding month, but 42 per cent ahead of February 1934.
Passenger car output in February was 48 per cent ahead of
a year ago.
In the first two months of the year 633,309 cars and
trucks were assembled. This was an increase of 63 per
cent from the same period of 1934 and production figures
for the first three weeks in March indicated that output
for the first quarter would exceed 1,000,000 units by a safe
margin. A ccording to Cram's report for the week ended
March 23 assemblies exceeded 100,000 units for the first
time since 1930. This compared with 80,000 in the cor­
responding period of 1934. Although operating schedules in
the first half of March failed to increase by the estimated
seasonal amount the sharp rise in the third week of the
month made up for earlier losses.
Retail sales in several sections of the country, according
to reports, increased in mid-March as a result of the favor­
able spring weather. Dealers’ inventories are limited, par­
ticularly on some makes and models, but most of the diffi­
culties in this connection, which were reported a month
ago, are no longer present. New passenger car registra­
tions in 80 Ohio counties were 63 per cent larger in Feb­
ruary and up 109 per cent in the first two months of this
year from corresponding periods of 1934.

Tires,
Rubber

W ith automobile production in the first
quarter of 1935 now estimated at over
1,000,000 cars and trucks or nearly 50
per cent more than in the same period of 1934, demand for
original equipment tires from manufacturers, the majority
of which are located in this district, showed a corresponding
increase. This ordinarily is a dull season so far as demand
for replacement tires is concerned and therefore the heavy
orders from the automobile industry enabled the tire com­
panies to report gains from 1934. In January tire produc­
tion was 18 per cent greater than in the corresponding

4

T H E M O N TH L Y

BUSINESS R E V IE W

month of 1934. There has been considerable manufacturing
for stock purposes in recent weeks, partly in anticipation of
increased replacement demand and also to build up stocks
generally. In this connection, however, manufacturers’ in­
ventories have been relatively large for some time and it
has been reported recently that plant operations have been
reduced to a four-day-a-week basis. Employment at rubber
plants in this district in February was up more than season­
ally from January and was 4.3 per cent above February
1934. Wages of most rubber workers were increased on
February 1.
The tire price situation was somewhat confused in early
March by reductions which were made on certain grades,
but current quotations are still higher than a year ago.
Crude rubber consumption by manufacturers in the United
States was 43,187 tons in February compared with 47,103
tons in the longer month of January. In contrast with a
year ago consumption in February was up 8.3 per cent, ac­
cording to the Rubber Manufacturers Association. Imports
of crude rubber in February were 35,383 tons, a reduc­
tion from January, but a gain of 14 per cent from the cor­
responding month of 1934. Domestic stocks of rubber on
hand were estimated at 377,976 tons, compared with 410,157 tons at the end of February 1934. W orld stocks of
crude rubber, despite the production restriction program
now in effect, have risen to a new high figure of 692,700
long tons, a gain of 45,000 tons in the past year.
Crude rubber prices have declined recently. In the third
week of March smoked sheets were quoted at 10% cents a
pound compared with approximately twelve cents a year
ago.

Clothing

Clothing manufacturers in this district
reported a much greater than seasonal
increase in production in February and
activity at most plants in the first part of March continued
at the highest rate permitted by the code. In fact, the cloth­
ing code authority has given all clothing manufacturers
permission to operate 40 hours per week instead of 36
hours from March 4 to April 6 because it was felt that
under the more limited schedule much spring clothing might
be delivered too late in the season.
Manufacturers of men’s clothing report that this spring
season has been the best in five years. In the entire country,
label sales and trade reports indicate that the volume of
business so far this year has been approximately 25 per cent
ahead of the same period of 1934. Employment at men’s
clothing factories in the fourth district increased 16 per
cent in February from the preceding month and was 14
per cent greater than in February 1934. The JanuarvFebruary increase compared with a five-year average gain
of five per cent.
Manufacturers’ sales of women’s ready-to-wear clothing
to retailers so far this season have been considerably above
a year ago in number of pieces, but the dollar volume was
up only slightly. Sales of knit goods, particularly outerwear,
have exceeded last year. Makers of women’s and miscel­
laneous clothing reported an increase of 12 per cent in em­
ployment in February compared with the preceding month,
but the number of employes was only slightly greater than
in February 1934.
In the retail field demand for clothing has been limited
in the past six weeks. This was attributed to a number of
things. A contraction in sales was somewhat expected fol­




lowing the imposition of the Ohio sales tax in late January
and the fact that Easter occurs late in April this year has
caused spring clothing purchases to be deferred.
There were reports of a less-than-seasonal increase in operations in several
lines in the first half of March, but it
should be remembered in this connection that February
was an unusually good month in most lines of produc­
tion. Operations at most plants compared quite favorably
with a year ago and the first quarter on the whole was
the best in several years.

Manufacturing

Auto Parts, Accessories. Makers of automobile parts
and accessories reported operations in the first half of
March at approximately the level of February. Ordinarily
an increase is experienced at this time of year, but the
unusual demand for materials in the first two months of the
year affected the seasonal pattern for this industry. With
automobile production in the first quarter more than 50
per cent ahead of the same period of 1934, output of lo­
cal parts companies has shown a correspondingly large
increase. Employment at a group of representative fac­
tories reporting to the Ohio State University Bureau of
Business Research increased more than seasonally in Feb­
ruary and was 6.2 per cent ahead of February 1934. The
index of employment at these plants was 14.5 per cent
higher than the average of 1926. Local companies re­
ported larger increases in sales and payrolls in February,
than in employment.

Brick and Tile. Little change was reported in output
of brick and tile plants in this district in February and
employment was reported under a year ago. Shipments in
the latest month were considerably under the correspond­
ing period of 1934, and orders on hand and inventories
were down.
China, Pottery. Conditions in the china and pqttery
industry in mid-March were somewhat confused, chiefly
because the labor and wage situation had not been settled.
The agreement between labor unions and manufacturers
expired on March 1, but a working agreement until the
first of April has permitted factories to operate during
March. So far this year sales have been quite satisfactory,
although one company reported a noticeable decrease in
orders in mid-March. Unsettled conditions in the industry
proved disturbing both to manufacturers and distributors.
Electrical Supplies.
Sales of electrical materials and
supplies in the first two months of the year were in con­
siderably larger volume than in the corresponding period
of 1934. W hile a gain continued to be shown in the first
half of March it was smaller than in the two opening months
of 1935. Employment increased more than seasonally in
February and at 27 local factories was ten per cent
higher than in the previous February. The number em­
ployed at these factories wras 50 per cent above the monthly
average of 1926.

Glass.
Operations of plate glass factories in the past
several weeks have been contingent upon the demand from
automobile assembly plants and as a result have been at an
unusually high rate. In the first half of March output was
reported to be approximately 20 per cent above the same
period of 1934. Employment at local factories in Febru­
ary was 17 per cent above a year ago. Building glass

THIS M O N TH L Y BUSINESS R E V IE W

shipments were unusually large in the first two months
the year. A large volume of orders had been placed
December prior to the price advances on January
Stocks in m anufactured hands were below normal
March.

of
in
1.
in

Hardware. The increase in operations and sales in
early March was reported to be less than seasonal, al­
though both compared favorably with a year ago at this
time. Demand for metal products from the automobile
industry has slackened slightly, but sales of agricultural
hardware have improved. Employment at reporting local
concerns in February was 15.8 per cent above last year.
Foundry products have been in good demand in recent
weeks.
Machinery, Machine Tools.
New orders for machine
tools received by members of the National Machine Tool
Builders Association declined quite sharply in February
from January, but continued above a year ago. Demand
has been chiefly from the automobile industry. New or­
ders for foundry equipment also declined in February, but
they exceeded the same month of 1934. Fewer inquiries
for all types of machinery were reported in recent weeks
than in the opening weeks of the year.
Paint.
A slackening in demand for industrial paints
was reported in the first half of March and sales of ma­
terials to be used for industrial maintenance purposes
have declined contra-seasonally. Production of household
products has been in excess o f demand recently, but deal­
ers generally build up stocks at this time in preparation
for the active spring season. Production has been slightly
above last year. Prices of oils have increased recently, but
pigment prices have shown little change.
Paper, Boxboard.
A slowing down in demand for pa­
per and boxboard was reported in early March, follow ­
ing a period since the first of the year in which orders
were somewhat above the same interval of 1934. Em­
ployment in February was little changed from January or a
year ago, but there was an increase in the number of
hours per week that plants were operating. Little manufac­
turing for inventory purposes was reported.
Shoes. Output of fourth district shoe factories in
February was higher than in any similar month since
1928, and was 14 per cent above last year. In the first
two months of 1935 an increase in production of 27 per
cent was shown. Most factories operated at or near ca­
pacity in the period and continued at this high rate in the
first half of March. Sales to dealers so far have been quite
satisfactory, but retail distribution has been unfavorable,
due in part to the late occurrence of Easter.
TRADE
Retail

There was a decline in the volume of
retail sales at department stores in the
fourth district in February, compared
with the preceding month, which was contrary to the sea­
sonal trend of past years. This drop, however, was not
wholly unexpected in trade circles; it was generally felt
that considerable buying, which normally would occur in
February, took place in late January, prior to the effective
date of the Ohio sales tax.
The seasonally adjusted index of daily average sales




5

dropped nearly ten points to 67.8 per cent of the 1923-1925
monthly average. In January the index was higher than
since late 1931, while in February it had dropped to ap­
proximately the level of late 1933.
Dollar sales at fourth district stores were 1.6 per cent
smaller in February than in the corresponding month of
1934. Increases in sales of 4.8 and 10.4 per cent were
reported at Pittsburgh and Wheeling stores in the month,
but reductions ranging from one to nine per cent were shown
in principal cities of Ohio. Total sales in the first two
months of 1935 were 6.7 per cent larger than in the same
period of 1934.
According to reports, sales in the first three weeks of
March were down considerably from the same period of
the preceding year, but it should be remembered in this
connection that Easter occurred in early April last year,
so that much of the seasonal spring buying, which gen­
erally precedes this date, occurred in March, whereas this
year, with Easter on April 21, much of the buying will be
deferred until the later month.
Reductions in sales were shown in February in a ma­
jority of the individual departments, compared with a year
ago, and the declines were largest in those departments
which showed sizable increases in January.
There was an increase of approximately 10 per cent in
the value of department store merchandise on hand at stores
in the fourth district in February and the seasonally ad­
justed index at the end of that month was 62.5 per cent of
the 1923-1925 monthly average, a gain of about three points
in the month. Merchandise on hand, however, was valued
at two per cent less than at the end of February 1934 and
was only slightly larger than in December of that year.
Collections on 34.4 per cent of all accounts receivable at
the end of January wrere reported during the month of Feb­
ruary by department stores in this district. The ratio of in­
stallment collections was slightly smaller in the month than
in February 1934, but collections on regular accounts con­
tinue above last year.
Sales of reporting wearing apparel stores were two per
cent smaller in February than in the corresponding month
of 1934, but an increase of eight per cent was reported for
the first two months of the year. Chain grocery sales in
February were two per cent larger than a year ago, while
the increase in the first two months from the same period
of 1934 was eight per cent. Chain drug store sales were down
3.7 per cent in February, but showed an increase of 1.3 per
cent in the first two months of the year from the correspond­
ing period of 1934.

Wholesale

Dollar sales of reporting wholesale com­
panies in the fourth district declined more
than seasonally from January and were
only slightly above last year at this time. All reporting lines
except dry goods showed a falling-off from January to Feb­
ruary and the gain in sales of groceries, hardware, and dry
goods from February 1934 was little more than might be due
to the rise in prices in the past year.
Sales of reporting wholesale drug firms were five per cent
smaller than in February 1934 and a reduction of four per
cent in sales was showrn in the first two months of 1935 from
the corresponding period of last year.
Wholesale grocery sales were up 1.5 per cent in February
and 7.8 per cent in the first two months of 1935 from cor­
responding periods of 1934. The increases in dry goods sales

THE

M O N TH LY

in the same intervals were 3.5 and 4.5 per cent, while hard­
ware sales were up 5.7 per cent in February and approxi­
mately two per cent in the first two months.
Collections generally were reported better than a year ago.

BUILDING
Except for an improvement in the residential construc­
tion field, building activity in the fourth district showed little
change in February or early March. In fact, total contracts
awarded, at $6,535,000 in February, were down 43 per cent
from January, a somewhat greater-than-seasonal falling-off.
Compared with a year ago a decline of 23 per cent was re­
ported by the F. W . Dodge Corporation. The decline, how­
ever, was due entirely to reduced activity in the public works'
and utilities' field. In February 1934, contracts awarded for
this type of work, largely financed by Federal funds, had a
value five times as great as in February of this year. Con­
tracts awarded in this district for nonresidential building,
other than public works and utilities, had a somewhat larger
dollar value than in February last year.
Dollar value of contracts awarded for residential construc­
tion in the fourth district was $1,791,000 in February, a gain
of 125 per cent from the corresponding month of 1934. In
the first two months of this year residential contracts award­
ed were valued at more than twice as much as in the same
period of the preceding year.
Reports received in mid-March from lumber and building
supply companies were a little more favorable than for some
time. Actual sales continue in a very limited volume, but
there has been a considerable increase in the number of in­
quiries received. Lumber production recently has been run­
ning ahead of both shipments and orders, but inventories,
particularly in hands of retail lumber distributors, are low,
especially for this season of the year.

AGRICULTURE

BUSINESS REV1TCW

price changes, developments in the A A A program for crop
acreage adjustment, etc.
The table below gives estimated acreages of principal
crops which might be harvested in the four states included
in the fourth district, as well as the entire country, in the
crop season which is now getting under way. The table also
shows that figure as a per cent of the acreage actually har­
vested in 1934. According to the Department of Agriculture,
total acreage of 18 important crops (including winter grains,
but excluding cotton) which is expected will be planted this
year, is approximately 17 per cent larger than the small acre­
age which was harvested in 1934, and slightly above 1933.
Farmers in states of this district, according to these figures,
intended, at the time this report was compiled, to increase
their acreage by less than the average shown for the entire
country. This was explained in part by the fact that local
farmers harvested a far greater percentage of the acreage
planted in 1934 than in many other sections of the country.
Some shifts between crops are indicated, which reflect
the influence of several factors. A smaller potato acreage
than was harvested in 1934 is indicated generally, partly be­
cause of the unusually low prices which were received this
past season in most areas. Corn and tobacco acreages show
the effect of control programs now in operation, although
Ohio farmers intended to plant a six per cent larger acreage
of corn than was harvested in 1934.
Burley tobacco acreage in 1935 is expected to be about
the same as was harvested in 1934, but at 347,400 acres, is
considerably below the five-year average 1927-1931, when
398,060 acres were harvested. Most of the increase in total
tobacco acreage is found in the section of the country which
raises flue-cured types. Selling of the Burley tobacco crop
was completed by March 1, and total sales for the season
were estimated to be about 260,000,000 pounds on the auction
markets. The average price was approximately $17 a hun­
dred pounds, though official figures have not yet been re­
ceived. Prices averaged somewhat higher than in 1934, and
on the whole growers seemed to be well satisfied, although
there has been complaint all season that the better grades of
tobacco brought no more than last year.

The Department of Agriculture's March 1 report of plant­
ing intentions shows that approximately 46,000 farmers in
all parts of the country intend to plant for harvest materially
larger acreages of all principal crops, except potatoes, this
season than were harvested in 1934. Since large acreages
of many crops planted last year were not harvested because
of the unfavorable growing conditions, it is interesting to
note that farmers’ planting intentions this spring for most
crops even exceed the acreages which were planted in 1934.

Farm prices increased quite sharply in February, the De­
partment of Agriculture's index rising four points to 111 per
cent of the five-year pre-war average. One year ago this in­
dex was 83 per cent. Prices paid by farmers for goods
purchased also increased in the past year, but the rise was
much less than in prices of farm products, with the result
that the ratio of prices received by farmers to prices paid
advanced 17 points, to 87 per cent of the pre-war figure.

These figures should only be considered as indicative of
planting intentions at the present time. Adjustments have
been made to allow for normal difficulties at planting time,
reduction in acreages from various causes, etc., but the acre­
age actually harvested in 1935 may be larger or smaller than
these figures would indicate, because of weather conditions,

The index of gross cash income from Ohio's principal
agricultural crops was 28 per cent higher in February than
a year earlier, excluding farm benefit payments; including
these figures the index was 34 per cent higher than a year
ago. In the 12 latest months farm income in Ohio averaged
27 per cent higher than in the preceding 12-month period.

Farmers 1935 Planting Intentions
(Acreage figures in Thousands)
Corn

Ohio.................................................
Pennsylvania.................................
Kentucky.......................................
West Virginia................................
United States................................




Acres
3,103
1,228
2,618
450
95,692

Pota toes

Oats
% of
1934
106

101
100
102

109.4

Acres
1,257
897

121

113
39,108

% of
1934
104
99

110

105
128.7

Acres
106
190
67
38
3,272

% of
1934
97
95
105
95
99.1

Tobacco
Acres
24
15
354
3
1,511

Hay
% of
1934

100
100
102
100

113.1

Acres
2,419
2,420
1,116
635
53,117

% of
1934
92

100

95

100
103.1

7

T H E M O N TH L Y BUSINESS R E V IE W

Wholesale and Retail Trade

Fourth District Business Statistics

(1935 compared with 1934)

(000 Omitted)

Percentage
Increase or Decrease
STOCKS
SALES
SALES
Feb.,
Feb.,
First 2
1935
1935
months
D EPARTM ENT STORES (50)
Akron.......................................................
Cincinnati...............................................
Cleveland................................................
Columbus................................................
Pittsburgh...............................................
Toledo......................................................
Wheeling.................................................
Other Cities...........................................
District....................................................
W EARING APPAREL (12)
Cincinnati...............................................
Pittsburgh...............................................
Other Cities...........................................
District....................................................
FURNITURE (42)
Cincinnati...............................................
Cleveland................................................
Columbus................................................
Dayton.....................................................
Toledo......................................................
Other Cities...........................................
District....................................................
CHAIN STORES*
Drugs— District (4 )..............................
Groceries— District (5 ).......................
WHOLESALE GROCERIES (32)
Akron.......................................................
Cleveland................................................
Erie...........................................................
Pittsburgh...............................................
Toledo......................................................
Other Cities...........................................
District....................................................
WHOLESALE DR Y GOODS (1 0 )...
WHOLESALE DRUGS (13)...............
WHOLESALE HARD W ARE ( 1 4 )...
*Per individual unit operated.

+10.0

— 2.7
— 7.1
—

6.2

+ 2.6

0.6

+ 1 0 .4
— 4 .9
—

1.6

— 4 .6
+ 1 8 .9
—
—

+ 12.7
— 3.1
+ 3.2
+ 3.3
— 10.3
+ 6.3
— 4 .6

+ 1 3 .4
+ 4 .8
+ 4 .8

+ 4 .8
—

6.1
2.0

Feb.
FOURTH DISTRICT UNLESS
%
Jan.-Feb.
%
OTHERWISE SPECIFIED
1935
Change
1935
Change
$ 1,619,000
+ 12.8
3,452,000
Bank Debits— 24 cities , . .
+ 1 5 .9
Savings Deposits— end of month;
l
667,845 + 5 .4
41 banks, O. and Pa.......... . . . . $
Life Insurance Sales:
Ohio and Pa......................... . . . . £
80,155 + 1 3 .1
180,349
+ 2 5 .2
Retail Sales:
Dept. Stores— 50 firms. . . . . . . $
11,818 — 1.6
25,399
+ 6 .7
1,197
+ 8.3
Wearing App.— 12 firms. .
498 — 2.0
Furniture— 42 firms.........
464 — 16.8
1,093
+ 6 .4
Wholesale Sales:
1,295 — 5.2
Drugs— 13 firms.................
2,749
— 4.1
Dry Goods— 10 firms........
986 + 3.5
1,940
+ 4.5
3,520 + 1.5
Groceries— 32 firms...........
7,498
+ 7.8
1,870
914 + 5.7
Hardware— 14 firms..........
+ 1.9
6,535 — 23.0
17,987
— 56.3
Building Contracts— Total.
1,791 + 1 2 5 .6
Building Contracts— Residential
3,658 + 1 1 0 .5
961 — 29.0
Commercial Failures— Liabilities
2,162
— 35.5
I 792 — 5.8
Commercial Failures— Number. .
762 — 11.6
Production:
1,615 + 2 7 .1
Pig Iron, U. S................... . Tons
3,062
+ 2 3 .2
Steel Ingot, U. S............... . Tons
2,742 + 2 5 .6
5,576
+ 3 4 .2
278,1502
507,3492 + 6 8 .4
+ 4 8 .2
Auto— Pass. Car, U. S .. . .
125,9602 + 4 4 .3
62,3942 + 4 1 .7
Auto— Trucks, U. S..........
13,438 + 1 0 .7
26,749
Bituminous Coal............... . Tons
+ 9.3
61 — 70.1
115
Cement— O., W. Pa.,W.Va .,Bbls.
— 57.4
Elec. Power— O., Pa., Ky., k.w.h. 1,310,000s + 9 .7
Petroleum— O., Pa., Ky. Bbls.
2,0893 + 11.6
4
4
+ 1 4 .0
+ 2 7 .1
Shoes .................................. Pairs
4,4883 + 18.0
Tires, U. S.......................Casings
3 January
1 I^£)t available
4 Confidential
2 ^ ctual number

+ 9.1
+ 3.2
+ 1 1 .3
+ 6 .7

—

+ 7.9
+ 1 0 .3
+ 7.9
+ 8.3

— 9 .4
+ 1 3 .9
+ 5.8
+ 3.4

+ 8.0
2.2

+ 2 6 .3
— 9 .0
+ 1 4 .3
+ 1 8 .3
+ 2 5 .1
+ 2 4 .0
+ 6 .4

+ 4 2 .9
— 34.9
— 8.7
— 10.4
— 1.9

+ 1.6

— 16.8
— 3.7
+ 1.9

+

1.3

+ 1 9 .3
— 7.0
+ 1 4 .8
+ 3.2
+ 1.5
+ 4.3
+ 1.5
+ 3.5
— 5.2
7

+ 2 5 .7
— 0 .4
+ 1 9 .6
+ 9.5
+ 6 .7

+ 8.0

+10.6

Debits To Individual Accounts

+ 6 .7
— 5.2

+ 7.8
+ 4.5
— 4.1
+ 1 .9

(Thousands of Dollars)

less Indexes

Akron...............

)

Bank Debits (24 cities)....................................
Commercial Failures (Number)...................
”
”
(Liabilities).................
Sales— Life Insurance (O. & Pa.)..................
” — Department Stores (47 firms)...........
” — Wholesale Drugs (12 firms).............
” —
”
Dry Goods (10 firms). . .
” —
”
Groceries (32 firms)........
” —
”
Hardware (14 firms). . . .
” —
”
All (68 firms)...................
” — Chain Drugs (4 firms)**.....................
Building Contracts (Total).............................
”
”
(Residential)...................
Production— Coal (O ., W. Pa., E. K y .). . . .
— C em ent ( O ., W . P a., W . V a . ) .

”

— Elec. Power (O., Pa., K y.)*. .
— Petroleum (O ., Pa., K y.)*. . .
”
— Shoes............................................
♦January.
**Per individual unit operated.




Feb.
1935
60
52

22

96
56

86

40
62
47
58
67
14

10

74
5
156
113
103

Feb.
1934
53
59
31
85
57
91
39
60
44
57
70
18
5
67
17
142

101

90

Feb.
1933
50
137

8

Feb.
1932
59
175
199
106
58
87
36
56
38
54
76
14

5
55
14
126
96
93

53
18
130
105
85

120

85
45

66

26
43
29
40
60

12

86

Canton.............
Cincinnati. . . .
Cleveland........
Columbus........
Dayton............

138
161
114
74
96
49

Franklin..........
Greensburg. . .
Hamilton........
Homestead.. . .
Lexington........

Feb.
1931

68

52
65
81
35
29
71
34
151
106
74

Middletown.. .
Oil City..........
Pittsburgh
Springfield
Steubenville...

Youngstown...
Zanesville........

4 weeks
ended
March 20,
1935
45,663
6,005
24,757
255,418
381,604
142,747
44,961
17,677
2,414
4,463
7,590
1,943
16,361
8,076
2,693
6,225

8,012

542,536
13,495
6,063
83,014
6,163
24,739
30,787
5,532
1,688,938

%
change
from
1934
[-17.0
h 7.9
- 7.1
H21.6
-16.0
[-53.6
-2 8 .6
-1 6 .6
b 6.0
- 4 .2
-1 0 .4
-36.3
-1 3 .6
+ 22.0
+ 1 6 .4
+ 5.5
+ 4 8 .7
+ 2 2 .4
+ 1 8 .5
+ 1 2 .4
+ 2.6
+ 9 .2
- 3.6
+ 12.8
+ 16.9
+ 20.0

Year to Date Year to Date
Jan. 2, 1935 Jan. 3, 1934
to
to
Mar. 20,1935 Mar. 21,1934
133,885
110,976
17,085
17,832
73,329
69,923
741,068
646,680
1,136,978
978,439
443,203
273,361
136,292
98,792
55,459
46,449
7,247
6,673
14,771
11,852
22,639
19,569
5,549
4,277
66,839
72,334
23,476
20,145
6,401
7,936
18,566
16,427
22,324
16,725
1,681,984
1,446,325
37,900
32,050
17,140
14,924
245,039
226,153
16,786
15,264
73,445
74,006
75,449
89,564
16,626
14,349
4,309,133
5,111,372

%
change
from
1934
+ 20.6
+ 4 .4
+ 4.9
+ 1 4 .6
+ 16.2
+ 6 2 .1
+ 3 8 .0
+ 1 9 .4
+ 8.6
+ 2 4 .6
+ 1 5 .7
+ 2 9 .7
+ 8.2
+ 1 6 .5
+ 2 4 .0
+ 1 3 .0
+ 3 3 .5
+ 1 6 .3
+ 1 8 .3
+ 1 4 .8
4- 8.4
+ 10.0
— 0.8
+ 18.7
+ 15.9
+ 18.6

T H E M O N T H L Y BUSINESS R E V IE W

8

Summary of National Business Conditions
By the Federal Reserve Board
In February industrial production increased by less than the usual seasonal
amount, following sharp advances in December and January. Wholesale prices
of many leading commodities showed little change in February and declined
in the early part; of M arch; prices of livestock and meats, however, advanced
further in February and continued at relatively high levels during the first
three weeks of March.

Production and Employment

Index of industrial production, adjusted for sea­
sonal variation (1923-1925 = 100). Latest figure,
February, preliminary 89.

Index of factory employment, adjusted for sea­
sonal variation (1923-1925 = 100). Latest figure,
February 81.9.

Daily average output of basic industrial commodities increased in Feb­
ruary by an amount smaller than is usual at this season and the Federal Re­
serve Board’s index, which makes allowance for seasonal variations, declined
from 91 per cent of the 1923-25 average in January to 89 per cent in February.
At steel mills activity increased further during the early part of February;
later in the month and in the first three weeks of March, however, activity
declined, contrary to seasonal tendency. In the automobile industry produc­
tion continued to increase and the output indicated for the first quarter is
larger than in the corresponding period of any other year since 1929. Lumber
production remained at a low level. A t textile mills activity in February de­
clined somewhat from the relatively high rate of the preceding month. In the
meatpacking industry output continued to decline.
Factory employment increased between the middle of January and the
middle of February by more than the usual seasonal amount, reflecting substan­
tial increases in working forces in the automobile, machinery, iron and steel,
and wearing apparel industries and smaller increases in many other lines.
At meatpacking establishments employment continued to decline and at tobacco
factories it showed less than the usual seasonal growth. Payrolls at manu­
facturing establishments also increased considerably in February. In non­
manufacturing industries employment and payrolls showed little change.
Total value of construction contracts awarded in the period from January
1 to March 15, as reported by the F. W . Dodge Corporation, was smaller than
in the corresponding period last year, reflecting a reduction in the volume of
public projects. The value of contracts awarded for residential building dur­
ing this period showed a slight increase over the low level of a year ago.

Distribution
Daily average volume of revenue freight-car loadings showed a seasonal
increase in February and little change in the first half of March. Department
store sales increased in February, a month when there is usually little change,
and the combined total for the first two months of the year was larger than a
year ago by 5 per cent.

Wholesale Commodity Prices

Three-month moving averages of F;. W. Dodge
data for 37 Eastern States, adjusted for seasonal
variation. Latest figure based on data for Janu­
ary, February and estimate for March.

Wednesday figures for reporting member banks
in 91 leading cities. Latest figures are for
March 13.




During the period from the beginning of February to the middle of March
there were wide movements in prices of many individual commodities, while
the general level of wholesale prices, as measured by the Bureau of Labor Sta­
tistics index, showed little change. In the third week of March prices of cot­
ton and other textiles, grains other than wheat, coffee, rubber and tires, scrap
steel and tin were considerably lower than at the beginning of February, while
prices of livestock, meats and sugar were higher.

Bank Credit
During the four weeks ended March 20 member bank reserve balances
declined by $280,000,000, principally in consequence of an increase in Treasury
deposits with Federal Reserve banks built up in connection with March 15
fiscal operations. Excess reserves of member banks declined to about $1,950,000,000.
Demand deposits (net) of weekly reporting member banks in leading cities
increased further by $380,000,000 during the four weeks ended March 13. The
balances of other banks with reporting banks increased by $100,000,000 while
Government deposits declined, reflecting the withdrawal of funds from deposi­
tory banks. Loans and investments of reporting banks increased by $275,000,000. There was a further growth of $85,000,000 in holdings o f direct obliga­
tions of the United States Government and a smaller increase in obligations
guaranteed by the Government. Loans to brokers and dealers in securities
increased by $130,000,000, while other loans showed little change.
Yields on United States Government obligations declined slightly further,
and open-market money rates continued at a low level.