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MONTHLY BUSINESS REVIEW
Covering financial, industrial, and agricultural conditions
in the

Fourth Federal Reserve District
Federal Reserve Bank of Cleveland
Vol. 12

No. 6

Cleveland, Ohio, June 1, 1930

Few changes other than seasonal occurred in Fourth
District business or credit conditions in April or early
May. Money rates are low, but banks report little
commercial demand and industry and trade generally
might be termed “ quiet.”
The chart below presents graphically some of the more
important indicators of business in this District in April
and the first four months of 1930, compared with the
same period of 1929. Excluding the number of com­
mercial failures (which showed a decrease of six per
cent so far this year from 1929), declines of varying
amounts are shown. With the exception of department
store sales (abnormal in April because of Easter), the
declines of the month very closely approximate those of
the January-to-April period.
If, however, the abnormal records of 1929 are excluded,
it is found that activity in the District has compared
rather favorably with other recent years, particularly
1928, which from the standpoint of industrial earnings at
least, was the second best year in history. Bank debits
so far this year were only two per cent below the same
period of 1928. This is less than the decline in the
general price level. Pig iron output has slightly out­
distanced 1928, but steel ingot production fell short of
that period by three per cent. Automobile production,
new passenger car registrations, and coal output were all
larger than two years ago. Building compared less favor­
ably with 1928 (or any recent period, for that matter)
than any other item and was twelve per cent under the
first four months of 1928.
FOURTH

DISTRICT BUSINESS INDICATORS
PER CENT CHANCE
JAN.-APR. 1930 COMPARED

P C * CENT CHANGE

compared

W lT H -JA B s-A P B . 1329

' IBANK

DEBITS

COMMERCIAL FAILURES*
BUILDING o p e r a tio n s
PIC IRON t>RODUCTION**
STEEL INGOT PROOUCTION1
COAL PRODUCTION
AUTOMOBILE PRODUCTION**
D E P A R T M EN T S T O R E

SALES

AUTO MOBI-E REGISTRATIONS
•«> HO

0

-* e 0^E V E R 5E 0




* * U.S. FIGURES - 4 0 - ' 3 0 - * 0 -10

O *10

*20

Individual lines showed some varying changes during
the past month. Small, miscellaneous manufacturing con­
cerns, especially in the central part of the District, have
been operating at rather satisfactory levels, particularly
for a period of general recession. Iron and steel opera­
tions have declined seasonally, the second general fallingoff reported this year. A curtailment of steel buying
in preparation for new automobile models, and price re­
adjustments caused by freight rate revisions, were two
disquieting elements. Despite the unfavorable factors
experienced this year, earnings of the larger steel com­
panies in the first quarter were only 15 per cent below
1929 and were 70 per cent ahead of the same period
of 1928.
Employment is still generally unsatisfactory. The sea­
sonal increase in outside work has been offset by seasonal
declines in the demand for industrial labor. The shoe
industry is depressed.
Warm weather has increased
travelling with a consequent greater demand for replace­
ment tires. Coal shipments at Lake ports have aided
mine operations slightly.
Collections are reported favorable by many concerns,
but the majority state that it is more difficult to obtain
payments on bills than a year ago.
Recent general rains have benefited a g r i c u l t u r a l com ­
munities and although work is somewhat more advanced
than at this time last year, the condition of the crops
is not as good as a year ago. Fruit prospects are gen­
erally poor.
FINANCIAL
The credit situation continues relatively easy in the
Fourth District; total loans and investments of reporting
member banks in leading cities, however, in the thi*d
week of May were substantially the same as one 3^ar
ago and $67,000,000 above the low point of late Ma*cjj#
Need for accommodation at the reserve bank has steadily
declined, notwithstanding, and in May was the
since 1924.
The changes in the various classes of loans ^ ere ^Uite
marked from last year and reflected in part the differe**ce
in general conditions. “ All other” loans have Actuated
within narrow limits since the first of the y car* ^ ith
a declining tendency. This was in contrast
the
experience of former years when such loans **ave e x ­
panded coincident with the increase in activity
sPriiigt

2

THE MONTHLY BUSINESS REVIEW

which is usually the busiest season in this District. This is about the average monthly increase of recent
On May 21 these loans of reporting member banks in years, but which, previous to the last two months, had
leading cities totaled $786,000,000, compared with $823,- not been recorded for some time.
000,000 last year, a drop of $47,000,000. Loans on securi­
BANKING OPERATIONS
ties, on the other hand, although showing an increase of
Federal Reserve Banks
$12,000,000 in the week ended May 21, were still $15,000,Federal Reserve Bank of Cleveland
Federal Reserve System
(In Millions)
(in Millions)
000 under the peak so far this year reached in March.
May 21, May 22, April 23, May 21, May 22, April 2S.
1929
1930
1930
1929
1910
These collateral loans were $50,000,000 higher than last Gold Reserves ............. 1930
314
279
296
3,076
2,842
3,049
year at this time, but the experience of the past eight Discounts ......... .............
18
90
23
210
904
212
.................
18
12
20
187
188
257
years shows that the average year-to-year growth in Acceptances
60
28
50
628
153
527
U. S. Securities ...........
Total
bills
and
securi­
this type of loan has amounted to about $46,000,000, so
ties ............................
81
130
93
932
1,204
1,00$
that the expansion in these loans in the past year has Federal Reserve notes..
179
204
181
1,453
1,640
1,518
in circulation ...........
been only slightly above the average for that period. Total
deposits ...............
199
189
190
2,439
2,325
2,422
Reporting Member Banks
In addition to reducing their borrowings and strengthen­
Fourth District
United States
ing their reserve position, reporting member banks have
(In Millions)
(in Millions)
May 21, May 22, April 23, May 21, May 22, April 21
added to their investment portfolios, an increase of
1929
1980
1930
1929
1980
$9,000,000 occurring in the first three weeks of May. Loans on securities .... 1930
743
694
740
8,322
7,144
8 S2fi
other ......................
786
823
789
8,484
9,048
8*629
Despite the expansion of $54,000,000 since the beginning All
Total loans ................... 1,529
1,517
1,529
16,806
16,187
16!956
660
648
5,855
5,818
6 79i
of the year, security holdings were still below the level Investments ................. 655
Demand deposits ....... 1,070
1,027
1,042
13,382
12,810
13*456
at this time in 1928 or 1929.
Time deposits ............... 968
951
965
7,132
6,789
7|o$4
The increase in collateral loans has been nearly
MANUFACTURING, MINING
counterbalanced by the change in investments and “all
other” loans so that total credit extended by reporting Iron and
Iron and steel markets of the Fourth
member banks was but $7,000,000 above May, 1929.
Steel
District continued unsettled in price
Demand deposits increased during the past four weeks
and wavering in production in the
and were more than $70,000,000 above the low point this month ended May 20. In the early part of the period
year (in February) and nearly $50,000,000 higher than there was no marked trend, but at the end prices were
at this time in 1929. Time deposits have remained quite sinking into a distinctly weaker area and production
steady recently, but were slightly larger than last year appeared to be declining into the midsummer lull.
and $43,000,000 above the amount reported in January.
All year the price situation has been the weakest spot
Total bills and securities of this bank on May 21 were in the entire industry and a general lack of effort to
$81,000,000, of which $50,000,000 or 62 per cent repre­ support the market has been conspicuous. In early
sented holdings of government securities, $13,000,000 or May, producers were showing little desire to keep prices
16 per cent, acceptances purchased and $18,000,000 or 22 up, being anxious to liquidate the remaining weakness
per cent, bills discounted for member banks. In May, as a contribution to stability which must come before
1929, total bills and securities at $130,000,000, were nearly buying improves to any extent.
$50,000,000 higher than at present. Twenty-two per cent
Heavy finished steel bars, plates and shapes were
of this was government securities, nine per cent, bankers’ reduced $1.00 per ton in mid-May, following a similar cut
acceptances and 69 per cent, bills discounted for member a month previous. Since the first of the year there has
banks.
been a reduction of $4.00 per ton in plates and shapes
Increases in the gold holdings of this bank of $18,000,- and $3.00 in bars. Prices on plates and shapes, at
000 occurred in the past month, chiefly the result of 1.70 cents, Pittsburgh, were at the lowest point since 1915.
While prices on other important products were not
check settlements favorable to the banks in this District.
This, together with a further slight reduction in the formally reduced, large concessions have been reported
volume of Federal reserve notes in circulation, (which in the past month. Semi-finished material and wire
on May 21 was about $25,000,000 less than in 1929 products were reported shaded $1.00 to $3.00 per ton on
and which, among other things, reflected smaller pay­ transactions originating in the Mahoning valley. Bee
rolls and a reduction in wholesale and retail prices) was hive coke, stationary since December, was reduced ten
an additional cause of the decline in the reserve-bank cents a ton. Pig iron at Cleveland was off 60 cents a
credit extended. Bills discounted on May 21 were the ton, with Pittsburgh and Valley prices threatened. Iron
lowest since October, 1924. Borrowings of banks in and steel scrap prices continued to decline.
In general, the weak price situation reflected com­
principal cities have fallen to $4,000,000, the bulk of
accommodation being extended to banks in smaller centers. petition for business. The support of the automotive
Borrowing of the smaller banks is largely seasonal, how­ industry was less distinct in late May than in mid-April,
ever, caused by the demand from agricultural sources. though a few hot-rolled strip mills were able to accumu­
Lower interest rates were reported by banks in Re­ late moderate back-logs. Producers of car materials
serve bank and branch cities, the greatest reductions were shipping in moderate amounts, but were not
being shown at Cincinnati where interest charges had replacing their business. Manufacturers were -'•-Vug
been somewhat higher than at Pittsburgh and Cleveland. down orders in anticipation of model changes in mid­
Money rates in financial centers on all classes of paper summer. Sheet demand, other than automotive, was
shrinking decidedly.
were also lower than a month ago.
Savings deposits at large banks increased again in
Tin plate mills, operating near capacity in the first
April, the growth for the month being 0.5 per cent. part of this year, began to curtail production Bong^niiy



3

THE MONTHLY BUSINESS REVIEW
in early May, though operations still averaged over 80
per cent. Occasional orders for steel pipe kept produc­
tion unchanged near the 70 per cent level. Structural
steel and concrete bar business was falling below not
only 1929, but also the more normal 1928.
The mixed trend is discernible in the production statis­
tics. Daily average pig iron output rose in April for
the fifth consecutive month, the increase from March to
April being just about the usual seasonal amount. The
daily average production has climbed from 91,513 tons
in December to 106,418 tons in April, which compared
with 122,100 tons in April, 1929, but which was larger
than the 106,200 tons produced daily in April, 1928. At
the beginning of May, however, only 182 furnaces were
in blast, two less than on April 1, which indicated a
seasonal decline in May. In the first four months of 1930,
12,130,048 gross tons of pig iron were produced, com­
pared with 14,024,089 in the same period of 1929 and
12,135,333 tons in 1928.
The trend of steel ingot production has been irregular.
Output rose from a daily average rate of 115,851 tons
in December to 169,499 tons in February, but declined
slightly in March and in April dropped to 159,358 tons
a day. The decline from March to April was less than
seasonal, however.
Despite the fact that operations are now at only
about 75 per cent of capacity and have been below
average for the first part of the year, and that prices
have been declining and are now at the lowest level
generally since 1922, the iron and steel industry has
made quite a favorable showing for a period of general
business reaction. Earnings of the larger steel com­
panies in the first quarter this year were only 15 per
cent below the same period of 1929, and were 70 per
cent larger than the initial period of 1928.
Coal

Soft coal output in April in the Fourth
District amounted to 15,325,000 tons, a
decline of about one per cent from a
year ago, less than the drop of 4.4 per cent reported for
the entire country in April compared with the same
month last year. Part of the decrease in this section
was seasonal and part was caused by smaller lake ship­
ments, which in April, were 33 per cent less than in
April, 1929.
The latest stock report of the Bureau of Mines indi­
cates that soft coal in hands of industrial concerns and
dealers has declined steadily since the first of the year
despite the slowing down of business, and on April 1
was at a level only once equaled since 1922. There was
an increase of 16 per cent from last year in industrial
(other than steel and coke) and dealer stocks in Western
Pennsylvania, but a decrease of ten and fourteen per
cent respectively in industrial and dealer stocks in Ohio.
Prices continued to sag and the market was sluggish,
notwithstanding the drop in production and the contrac­
tion of stocks. Dealers reported a falling-off in collec­
tions and little change in the demand for industrial coal.
Automobiles

Automobile production in the United
States amounted to 442,630 cars and
trucks in April as compared with
621,910 last year, the record for all time. Output for




the month exceeded April, 1928, by nearly 33,000 cars
or eight per cent and was larger than any correspond­
ing month on record, excluding 1929. Production in the
first four months, 1,466,590 cars, was exceeded in only
two similar periods, 1929 when output totaled 2,075,000
units and 1926 when it amounted to 1,545,000 vehicles.
Although production has expanded three and one-half
times from the December low point, the improvement
has by no means been shared equally by all manufac­
turers. The builders of two low-priced cars have ac­
counted for over 60 per cent of this year’s output; the
majority of manufacturers have been operating at only
very moderate schedules since the first of the year.
Truck manufacturers and parts makers reported an
improvement during the past month. Operations are still
well below capacity, however, in most cases.
New passenger car registrations in nine principal
counties in April exceeded the same month of 1927 and
1928 by a good margin, but were in about the same re­
lation to 1929 as earlier months of this year have been,
the decline being about 30 per cent. Improved weather
in May stimulated sales somewhat.

New Passenger Car Registrations
Nine Principal Counties

Akron (Summit).........
Canton (Stark)............
Cincinnati (Hamilton).
Cleveland (Cuyahoga).
Columbus (Franklin)..
Dayton (Montgomery)
Pittsburgh, Pa.,
(Allegheny).............
Toledo (Lucas)...........
Ynpstn^ (Mahoning).. .

Rubber and
Tires

April,
1930
1,518
961
2,126
5,574
1,440
1,016

April,
1929
2,591
1,532
2,904
7,206
2,335
1,434

4,441
1,078
723
18,887

5,332
2,105
1,364
26,803

% change
% change
from
Jan.-Ap r. Jan.-Apr. from
1929
1929
1929
1930
—41.4 3,477
5,894
—41.0
— 39.1
— 37.3 2,206
3,623
— 21.2
— 26.8 5,799
7,358
— 27.6
— 22.6 13,753
18,985
— 38.3
— 34.1
3,817
5,792
— 29.1
2,916
4,288
— 32.0
— 16.7 11,477
—48.8 2,886
1,905
—47.0
— 29.6 48,236

12,874
5,656
3,161
67,631

— 10.9
-4 9 .0
— 39.7
— 28.7

The adverse conditions which have
been confronting the rubber and tire
industry for nearly a year have grad­
ually improved and to a degree have been corrected.
Large stocks, both of dealers and manufacturers, have
been reduced. Final dealers’ stock figures as of April 1
were somewhat larger than the preliminary figure re­
ported last month, but are still twelve per cent below
one year ago. Manufacturers’ stocks, though having in­
creased slightly since the first of the year, are 18.4 per
cent below last season. They still slightly exceed those
of any other year, however.

4

THE MONTHLY BUSINESS REVIEW

Improvement in the automobile industry has aided pro­
ducers, but original equipment orders have been from
25 to 80 per cent below last year. Replacement demand
was also down materially, though with dealers' stocks
now reduced and warm weather coming on, the situa­
tion is much improved. Early May orders were decidedly
larger than those of April.
Preliminary production figures for April showed that
output was 16 per cent larger than in March, 24 per
cent below April, 1929, but only 2.5 per cent under April,
1928. Production so far this year has more nearly ap­
proximated 1926 than any recent period. It is observed
on the chart that, though production has been slightly in
excess of shipments, resulting in an increase of tire
stocks, there has not been the piling up in anticipation
of summer demand shown in other spring seasons.
Crude rubber imports in April were 49,927 tons, com­
pared with 54,171 tons last year. In the first four months
imports were 186,447 tons, a drop of 38,361 tons from
the same period of 1929. The May tapping cessation
project on plantations has been supported by nearly all
British and Dutch growers, but has had no particular
effect on the market. Prices declined to 14 cents in May,
after continuing at or slightly above 15 cents in the
first four months of this year.
Shoes

The shoe business is in a rather de­
pressed state, local conditions being
somewhat worse than in other parts
of the country. April production of factories in the
southern part of the District declined 13 per cent from
March, while 800 establishments throughout the country
reported an increase of 1.6 per cent. Local April output
was 25 per cent below the same month last year and pro­
duction in the first four months was 18 per cent under
the corresponding period of 1929.
Manufacturers and jobbers reported a falling-off in
sales following Easter, with volume so far this year
considerably below the first part of 1929. Complaints in
regard to collections are heard at many points, with
buyers asking for more or extended credit.
Clothing

Manufacturers are making preparations
for the fall season, production getting
under way about two weeks later than
in 1928 or 1929, partly because of the late Easter. With
the exception of a spurt in April in replacement orders,
business so far this year has been considerably below
the last two years. The retail establishments have pur­
sued a very hesitant buying attitude and are operating
with reduced stocks generally. A few increases are re­
ported in orders for fall delivery, but cautious buying is
still quite prevalent. Warm weather in May brought a
few favorable orders for seasonal merchandise. Tex­
tile demand is less than in the early months of the year
and knit-wear business has slowed down somewhat. -Lit­
tle complaint is made regarding collections.
Textile and raw material prices have been fluctuating
In narrow levels during the past month with a slightly
downward movement noticed in mid-May when they av­
eraged 15 per cent lower than last year. Wool (Fair­
child average) stood at $.65 a pound on May 17 as



against $.91 one year ago. Cotton yarn (Fairchild) was
quoted $.302 a pound, compared with $.345 in May, 1929,
Silk was $4.20 a pound, while one year ago it brought
$5.10. Falling prices have been another deterring factor
to the clothing industry for some time.
Other
Manufacturing

General manufacturing concerns in May
reported operations about the same as
a month earlier. A few reported In­
creases, a few declines, but the majority stated that busi­
ness is unchanged. Employment continues below last year
and there is considerable complaint about collections.
Small manufacturing concerns in the central part of the
District are operating at fairly satisfactory levels.
Agricultural Implements. Business has slowed down.
Collections are poor.
Automobile Accessories.. Parts and accessory factories
have increased operations in keeping with the improve­
ment in the automobile industry. Sales have been be­
low 1929, but compare quite favorably with other years.
Brick and Ceramics. Brick and tile plants have not re­
sumed production at the rate of former years, because of
large stocks carried over from 1929. Employment in­
creased two per cent in April. Prices are low, in some
cases below production costs. Employment at china and
pottery plants declined less than the average of the last
five years from March to April, but was still eleven per
cent below 1929.
Electrical Supplies. Employment at 20 concerns in
April was on a par with April, 1929, an improvement
being shown from March. Collections are good. Lower
copper prices have stimulated buying to some extent and
May operations were at high levels.
Glass. Activity declined more than seasonally in April
and little change was reported in early May. Industry
affected by the depressed building situation and lower au­
tomobile production, in addition to other factors.
Hardware, Machinery. Conditions are little changed
from one month ago. Collections compare favorably with
1929. Production and demand has been much below the
last two years.
Paint. Sales of household paint have been about the
same as in 1929. Lack of rain and warm weather has
favored outdoor redecorating work. Industrial demand
still at low levels, particularly from the automobile and
furniture manufacturers. Collections are reported bet­
ter than in 1929 and quite satisfactory.
Stoves, Ranges. No particular change during the past
month. Employment still below last two years and col­
lections are not as good as one year ago.
TRADE
Installment
Sales

Periods of business inactivity revive
discussion of the trend and effect of
installment selling. While the total
volume of such sales has no doubt increased in the past
few years, data furnished by stores in this District in­
dicate that the ratio of installment to total sales, in the
department store for which such data are available at
least, has actually declined. Purchases of goods on the

THE MONTHLY BUSINESS REVIEW
deferred payment plan at the department stores are
limited to, among other less important things, furniture,
including musical instruments and household appliances,
clothing and jewelry and do not include the automobile
which probably represents the bulk of installment buy­
ing. There has also been an increase in the number of
concerns who do most of their business on deferred pay­
ment plan which might account in part for the fallingoff in such sales at department stores, but about which
no definite information is available.
The figures of department stores, while not all-inclu­
sive, furnish evidence of one branch of installment buy­
ing in relation to all purchases. The accompanying chart
shows a downward trend in the ratio of installment to
total sales in about 20 large stores from the middle of
1926 to date. This is in direct contrast to the course
of regular 30-day accounts. A chart showing the rather
rapid increase in the ratio of all charge (including in­
stallment and 30-day accounts) to total sales was pub­
lished in the January issue. In the last nine months of
1926 this ratio averaged 57.8 per cent; in 1927 it was
59.5 and in 1928 and 1929 it had increased to 61.2 and
63,3 per cent respectively. If regular 30-day accounts
alone are used, the increase in the last four years has
been somewhat sharper than the increase in total credit
sales. Installment sales alone, on the other hand, in 1927
were 7.1 per cent of total sales, in 1928, 5.7 and in 1929,
6.2 per cent.
The downward trend, however, appears to have been
reversed in the last six months. Beginning with No­
vember, 1929, in each montL the ratio of installment to
total sales has exceeded the corresponding month of the
previous year. The abnormal increase in the March
ratio was caused by special sales of goods sold on the
installment plan at Cleveland.
That there is a very definite seasonal swing in install­
ment sales is clearly evident. February and August are
the months of largest sales, brought about by the special
sales of furniture, furs and clothing which occur in these
two months. The lowest month of the year is December.
While there has been a slight increase in the ratio of
installment to total sales in the past few months, the
series is not long enough to permit any conclusions as
to the trend of installment buying in periods of low busi­
ness activity.
The experience of department stores in regard to col­
lections on installment accounts is also quite interesting

IN S T A L L M E N T SALES
20 DEP'T. STORE S - 4 TH DISTRICT ____
1
INS'rALLMCNT

PCR C £ N T

6

and is shown on the second chart at the bottom of the
page. Here again there is a decided contrast between
collections on installment accounts and regular 30-day
accounts. In 1926 the ratio of collections on regular ac­
counts outstanding at the end of the preceding month
averaged 44.6 per cent. By 1929 this had declined to
41.8 per cent.
Collections on installment accounts in 1926 averaged
17.3 per cent, declined to 17.1 and 16.9 per cent in 1927
and 1928, but increased to 17.6 per cent in 1929. As
noticed on the chart, there was a slight falling-off in col­
lections in late 1927 and early 1928, which rather closely
coincided with the drop in business, but improvement
occurred in late 1928 and the first part of 1929. In the
last half of 1929, installment collections were about at
the same level as earlier in the year and did not show
the continued falling-off that was experienced in collec­
tions on regular accounts receivable.
Retail
Trade

Department store sales in the Fourth
District were 6.4 per cent greater in
April than in the same month of last
year, all large cities except Akron and Toledo reporting
gains. How much of the improvement was caused by the
late Easter buying cannot be ascertained. Sales in the
first four months of this year were about six per cent
below the corresponding period of 1929. Declines ranged
from slightly over two per cent at Columbus and Cin­
cinnati to 14 and 15 per cent at Toledo and Akron re­
spectively, where conditions in the automobile and rubber
industry have had a depressing effect on retail buying.
Smaller retail trade this year has been experienced in
all reserve districts except Boston and New York. While
trade in the Fourth District is slightly below the av­
erage for the entire country, the agricultural districts
have generally reported larger declines, some running as
high as eleven per cent.
Contracting inventories are still much in evidence
throughout this territory, stocks on hand on April 30 be­
ing 8.3 per cent below one year ago. Stock turnover so
far this year has been about the same as in 1929. Credit
sales have increased slightly and collections are not up
to last year.
Wholesale
Trade

Wholesale trade in the Fourth District, as shown by reports from 83
firms comprising five general lines, was
about five per cent below April, 1929, but was at approxi­

I N S T A20L LOE^T.
M E NSTORES
T -C4OTHL DISTRICT
LECTIO NS

PER C E N T

RATIO o r
TO TOTAL SA LCS

AA

IO K J
IS

i

nd

A aA
/

a

K

K

11A

1
u

(926

1927




\V IK \ ht

1928

ID

J* “ \ 1 1

1929

1930

14

^

V1
1926

I

I

1927

1

me

1929

83 0

THE MONTHLY BUSINESS REVIEW

6

mately the level of the same month in 1928. Grocery,
hardware and shoe concerns reported increases from
March, although all lines so far this year were under last
year's level.
Grocery sales were reported in about the same dollar
volume in April as last year, notwithstanding the gen­
eral decline in commodity prices which has occurred.
Stocks and accounts receivable were larger than a year
ago, but collections were slightly off.
The two groups showing the largest decline from 1929
were hardware and shoes which reported losses of 18 and
19 per cent respectively in April. The decreases for the
first four months were 15 and 26 per cent.
Dry goods firms reported a falling-off of 13 per cent
in April and the first four months of this year.
Stocks
are slightly lower and accounts receivable and collections
decidedly below April, 1929.
April wholesale drug sales were six per cent below last
year. Accounts receivable were twelve per cent greater,
but collections were off two per cent.
BUILDING
The rather sharp decline in building activity in April
after the more than seasonal increase in March seemed to
indicate that the long-anticipated improvement had not
materialized to any extent. Building contracts awarded
in the Fourth District in April amounted to $46,918,000,
according to the F. W. Dodge Corporation. This was a
decrease of 22 per cent from March, contrasting with
the increase shown from March to April in former years.
The falling-off was in non-residential building, for a
more than seasonal gain of 37 per cent was shown in
home construction. Despite the improvement, this type
of building lags far behind the level of recent years and
was 33 per cent below April, 1929, which was not a good
building month.
In the first four months of 1930, total building was
six per cent under the same period of 1929 and the low­
est since 1924. Residential construction was 35 per cent
below last year.
Building activity in the first half of May evidenced a
further slight increase from April, but the daily average
was still 11 per cent below the daily average for the
entire month of May last year.
Irregularities in the various types of construction are
reflected in the reports from building supply and lum­




ber dealers. Cement production in the District in the
first four months of this year was five per cent ahead
of 1929, a result of the greater percentage of public util­
ity and road, and commercial building reported this year.
The lumber business on the other hand is in a de­
pressed state, with no signs of improvement until resi­
dential building expands. Prices are the lowest in years.
Collections are unsatisfactory in most cases, more exten­
sions and renewals on due accounts being reported.
AGRICULTURE
Recent general rains and the warm weather in early
May have benefited crops in most parts of the Fourth
District and though growth of winter grains and pas­
ture was retarded by the dry, cool weather in April, both
spring plowing and sowing are more advanced than a
year ago. The supply of farm labor has decreased
slightly, but is still much in excess of demand.
Prices of farm products in general increased slightly
in April, the first improvement reported in eight months,
all groups except livestock showing advances.
The gen­
eral level, however, was still over eight per cent below
one year ago and the lowest since 1927.
Winter wheat production in Ohio promises to be con­
siderably below last year and slightly under the fiveyear average. The crop is estimated by the Department
of Agriculture at 26,816,000 bushels, compared with 3 3 696,000 bushels harvested in 1929. The Pennsylvania
crop is irregular, about the same acreage remaining for
harvest as last year, but the average condition is sev­
eral points above the 10-year average. Kentucky and
West Virginia conditions are about the same.
Unless an unusually good crop year is experienced, this
year's harvest, according to the figures of the Depart­
ment of Agriculture, will probably be smaller than in
1929. Planting of wheat in 15 foreign countries amount­
ed to 89,052,000 acres, as compared with 90,397,000
acres harvested in 1929, a decline of 1.5 per cent. * l n
the United States, May 1 condition figures indicated a
crop of 525,000,000 bushels, a drop of 9.2 per cent from
last year.
Fruit prospects in the District are quite varied. Con­
siderable damage was done to early fruits last winter and
the severe freeze in late April was very harmful to the
peach and cherry crop especially.
Tobacco

The severe drought during April and
early May caused considerable damage
to tobacco plant beds and interfered
with the final preparation of many tobacco fields. Re­
cent general rains will correct these difficulties to a
large extent and there will probably be an abundance of
plants to set out a good-sized crop, possibly as large as
was intended earlier in the year. The fact that many
growers carefully watered plant beds during the dry
weather and that others were negligent in this matter
has resulted in a greater variation in the size and con­
dition of plants. This has a direct effect on the date of
setting. Some fields have been planted already, while
others will not be able to be set before the middle of
June, judging by the present size of the plants.

7

THE MONTHLY BUSINESS REVIEW

Debits to Individual Accounts

Fourth District Business Statistics

(Thousands of Dollars)

(000 omitted)
Fourth District Unless
Otherwise Specified

April,

from
1930

k%
change
from
1930
1929

v%
change
Jan.-Anr.,
1929

Bank Debit*— 24 cities................$3,309,000 — 12.2 12,655,000 — 11.6
Savings Deposits—end of month:
Ohio— 36 banks........................ $
772,045 — 1.5
768,7761 — 2 .3
Western Pa.— 25 banks............$
277,624 + 0.5
274,616* — 0.3
Total—61 banks....................... $
1,049,668 — 1.0 1,043,3921 — 1.8
3,354 + 5 . 2
12,971 + 2 . 8
Postal Receipts—9 cities............. $
Life Insurance Sales;
Ohio and Pa..............................$
129,998 + 7.1
512,977 + 8.4
Retail Sales:
Department stores—58 firm s..?
28,114 + 6.4
89,553 — 6.3
Wearing Apparel stores—
16 firms......................................$
2,017 + 14.3
5,901 — 7.8
Furniture—45 firms................. $
Wholesale Sales:
Dry Goods— 11 firms...............$
1,770 — 12.6
6,593 — 13.3
Drags— 13 firms....................... $
1,656 — 5.8
6,634 — 9.3
Grocery—41 firms.................... *
5,873 + 0.1
22,918 — 0.4
Hardware— 17 firms.................$
1,928 — 17.6
7,057 — 14.5
Building Permits—27 cities........ $
15,754 — 15.2
54,238 — 15.8
Building Contracts— Residential.J5
12,651 — 33.3
37,169 — 34.9
*
“ Total, all classes %
46,918 — 8.8
177,783 — 6.2
Commercial Failures— Number..
136* — 13.9
670s — 6.2
Liabilities.?
2,573 + 1.3
16,960 + 1 9 .4
Production:
Pig Iron, U. S............................Tons
3,182 — 13.1
12,130 — 13.5
Steel Ingots, U. S......................Tons
4,143 — 16.1
16.287 — 13 .4
Automobiles— Pass, Cars, U. S ...
374,606s — 30.1
1,243,269* — 30.8
67,459® — 20.0
219,773* — 18.5
Trucks, U. S.............
Bituminous Coal.......................Tons
15,325 — 1.2
63,744 — 5.1
Cement— O., Wn. Pa., W. Va.Bbls.
1,458 + 4.1
4,152 + 5.0
Electric Power— O., Pa., Ky...k,w . hrs.
1,237* + 2.9
3,849* + 3.5
Petroleum— O., Pa., K y .......... Bbls.
2,385* + 1 8 .0
7,023* + 21.3
Shoes..........................................Pairs
5 — 25.4
* — 18.3
Tires, U. S................................. Casings
4,515* — 24.1
15,676 — 28.2
Iron Ore Receipts—
Lake Erie Ports.......................Tons
10
....
10
Bituminous Coal Shipments—
Lake Erie Ports.......................Tons
1,881 — 33.0
1,938 — 31 6
1 Monthly average
4 January-March
f Actual number
* Confidential
• March
* Preliminary

Retail and Wholesale Trade
(1930 compared with 1929)
Percentage
Increase
or
D ecrease
SALES
STOCKS
SALES

Apr.Apr.
D EPAR TM ENT STORES ( 58)
Akron........................................................................ .... — 2.9
Cincinnati................................................................ .... + 8.6
Cleveland................................................................. ....+ 5.1
Columbus................................................................. .... + 7.9
Dayton.......................................................................... + 0.1
Pittsburgh.................................................................... + 12.3
Toledo....................................................................... ....— 0.6
Wheeling.......................................................................+ 6.4
Other Cities.................................................................— 4.8
District..........................................................................+ 6.4
W EAR IN G APPAREL ( 16)
Cincinnati................................................................ .... + 13.2
Cleveland................................................................. .... + 16.5
Other Cities............................................................ .... + 13.1
District..................................................................... .... + 14.2
FURNITURE ( 45)
Cincinnati................................................................ .... — 27.3
Cleveland................................................................. ....— 16.2
Columbus................................................................. ....— 28.7
Dayton..........................................................................— 26.9
Toledo....................................................................... .... — 37.2
Other Cities............................................................ ....— 31.3
District..................................................................... ....— 27.0
CHAIN STORE*
Drags-District ( 3) ........................................... + 5.4
Groceries-District (6) ....................................... + 2.1
WHOLESALE GROCERIES ( 41)
Akron........................................................................ ....— 16.4
Cincinnati................................................................ ....— 0.9
Cleveland................................................................. ....— 4.5
Erie................................................................................+ 0.7
Pittsburgh....................................................................— 1.7
Toledo...........................................................................+ 0.5
Other Cities............................................................ ....+ 7.9
Diatrict..................................................................... .... + 0.1
WHOLESALE DRY GOODS ( 11) ............... ...— 12.6
WHOLESALE DRUGS ( 13) ...........................— 5.8
WHOLESALE H ARDW ARE ( 17) .............. ...— 17.6
WHOLESALE SHOES ( 5) ...........................' — 18.8
•Sales per individual unit operated.




First
4 mot.

Apr.-

— 15.6

— 27.7
— 6.7
— 8.9
— 10.4

—

2.6

— 5.6
— 2.5
—

8. 0

A pr.

—

— 4.8
— 3.7

—

— 4 .8

11.8

— 8.3

— 7.2
— 10.4

— 10.0
— 7.3
— 1.9

— 6.0
— 7.8

—

6.2

— 21.4
— 15.4
— 20.4
— 18.3
— 37.5
— 27.2

—22.6
+ 19
— 1.3

— 14.1
+ 3.0
— 3.4
— 3.6
— 3.9
— 1.4
+ 5.7
— 0.4
— 13.3
— 4.2
— 14.5
— 26.0

+ 2.4
—

1.2

+ ‘ o!6

— 10.9

— 16.1
+ 8.0
— 7.6
— 10.3
— 7.9
+ 3.1
— 1.1
— 11.6
+ 9.9
— 13.1
— 3.7
— 17.0
+ 4.3
— 13.3
— 7.8
— 6.7
— 8.9
— 15.9
— 10.5
+ 2.7
— 16.5
— 17.2
— 25.2
— 5.4
— 3.0
— 19.5
— 9.2

Year to
date, 1930
(Dec. 31May 21)
483,181
57,231
236,491
1,845,920
4,008,858
874,553
16,168
455,612
190,757
25,344
89,136
74.344
21,019
141,975
63,040
26,869
55,790
77,809
4,519,311
113,061
49,598
888,677
59.809
212,451
335,570
48,468
14,971,042

Year to
date, 1929
(Jan. 2May 22)
562,380
55,979
262,233
2,161,415
4,286,959
885,362
17,111
507,594
181,863
26,524
93,909
80,383
22,151
157,207
74,595
28,422
60,014
85,977
5,153,641
117,668
57,874
1,107,544
69,508
243,901
360,516
62,017
16,722,747

% change
from
1929
— 14.1
+ 2.2
— 9.8
—
— 6.5
— I-?
— 5.5
— 10.2
+ 4.9
— 4.4
— 5.1
— 7.5
— 5-1
—
— 15.5
— 5.5
— 7.0
— 9.5
— 12.3
— 3.9
— 14.3
— 19.8
— 14.0
“ 12.9
— 6.9
— 21.8
— 10.5

(1923-1925 = 100)

Bank D ebits (24 c it ie s ).............................................
C o m m e rcia l Failures ( N u m b e r ) ..........................
“
(L ia b ilitie s )..................... ..
P ostal R e ce ip ts (9 c it ie s ) .......................................
Sales— L ife Insurance (O h io and P a .) ................
— D e p a rtm e n t Stores (55 fir m s ).................
'* — W h olesale D rugs (13 fir m s )....................
—
“
D ry G o o d s (11 fir m s )..........
“ —
“
G roceries (41 fir m s )..............
—
**
H ardw are (15 fir m s )............
“ —
"
All (83 f ir m s )f ........................
“ — C hain D rugs (3 fir m s )* * ............................
B u ilding C o n tra cts ( T o t a l ) .....................................
**
(R e s id e n tia l)..........................
P r o d u ctio n — C oa l (O ., W n . Pa., E. K y . ) .........
— C em ent (O ., W n. Pa., W . V a .)..
— P etroleu m (O ., P a., K y . ) * ............
— E lec. P ow er (O ., Pa., K y .) * . . . .
— S h o e s ......................................................
♦M arch
* * P e r in d iv id u al unit o perated
fln c lu d e s 3 shoe firms

pr. Apr. Apr. Apr. Apr.
>30 1929 1928 1927 1926
114
129
139
124
122
103
137
86
93
108
75
137
58
56
160
122
119
125
123
129
129
122
127
155
145
103
116
101
112
105
117
109
109
106
112
81
78
77
77
88
87
91
89
89
85
96
99
86
82
100
94
87
91
87
93
100
96
88
82
86
117
162
147
108
98
135
179
142
no
74
88
80
74
85
86
104
117
121
117
110
102
113
112
129
109
131
141
135
147
143
62
73
108
91
68

Building Operations
(Value of Permits)

8 .0

— 6.3

% change
from
1929

Fourth District Business Indexes

12.0

— 4.4
— 14.4
— 10.7

—

Akron...............
Butler...............
Canton..............
Cincinnati........
Cleveland.........
Columbus.........
Connellsville. . .
Dayton.............
Erie...................
Franklin............
Greensburg. . . .
Hamilton..........
Homestead........
Lexington..........
Lima.................
Lorain...............
M iddletow n....
Oil C ity............
Pittsburgh........
Springfield........
Steubenville.,..
Toledo..............
Warren..............
Wheeling..........
Youngstown. . .
Zanesville.........
Total.............

4 weeks
ending
May 21,
1930
94,228
12,960
44,637
355,086
773,189
174,833
3,426
83,020
42,119
4,993
18,253
14,028
4,787
20,576
11,753
5,093
10,715
15,644
918,992
21,818
9,879
170.110
10,349
42,753
66,597
9,816
2,939,654

Ashtabula.........
Barberton.........
Canton..............
Cincinnati........
Cleveland.........
Cleve. Suburbs:
Cleve. Heights
East C leve.. .

April
1930
634,152
100,600
20,938
185,020
4,914,689
2,868,975

174,260
22,576
205,345
Garfield Hghts.
57,800
Lakewood.. .
248,260
227,507
Rocky River.
105,490
Shaker Hghts
464,475
Columbus..........
445,100
Covington, K y.
148,900
351,909
Erie, Pa............
979,071
186,502
Lexington, Ky..
205,868
74,030
24,175
Pittsburgh, Pa.. 1,330,201
Springfield........
133,510
Toledo..............
906,106
Wheeling. W. Va.. 122,600
Youngstown... .
616,129
Total.............. 15,754,188

Per cent
change
from
1929
— 59.6
+574.5
— 80.1
— 52.2
+ 45.9
-2 4 .3

Jan.-Apr.
1930
2,542,233
146,371
90,230
854,385
17,629,127
9,704,750

fan.-Apr.
' 1929
6,444,455
34,744
269,838
928,295
10,055,790
11,910,100

— 1.0
— 70.3
+ 3 6 .6
—56.9
+ 1.3
+ 0.4
—24.7
— 23.2
—65.5
+ 5 4 .4
— 23.0
+ 4 2 .6
— 29.4
— 50.4
+304.2
—45.1
— 26.9
— 0.7
— 30.3
— 52.7
— 24.1
— 15.2

842,220
276,526
659,225
256,600
662,326
546,317
316,005
1,460,225
1,722,800
319,700
2,729,307
1,306,735
455,560
406,893
362,990
81,075
5,207,666
288,040
4,190,708
269,352
910,284
54,237,650

817,970
1,234,009
862,227
389,000
530,506
689,104
620,980
1,941,120
3,924,300
509,575
2,717,430
3,778,134
632,843
887,665
196,000
109,070
8,254,399
451,340
4,040,397
519,170
1,634,665
64,383,126

Per cent
change
from
1929
—60.6
+321.3
— 66.6
—
8.0
+ 75.3
— 18.5
+ 3.0
—77.6
— 23,5
— 34.0
+ 2 4 .8
— 20.7
—49.1
— 24.8
— 56.1
— 37.3
+ 0.4
—65.4
— 28.0
— 54.2
+ 8 5 .2

—25.7

— 36.9
— 36.2
+ 3.7
— 48.1
—44.3
— 15.8

THE MONTHLY BUSINESS REVIEW

g

Summary of National Business Conditions
By the Federal Reserve Board
Industrial activity increased slightly in April from the rate prevailing
in March. Factory employment declined by the usual seasonal amount,
while factory payrolls showed a smaller reduction than usual. Wholesale
prices continued to decline in April and the first half of May. There was
a further easing of open market money rates.

Index number of production of manufac­
tures and minerals combined, adjusted for
seasonal variations <1923-25 average =
100).
Latest figure— April, 106.

PER CENT

P ER CENT

I20|

FACTORY EMPLOYMENT AND PAYROLLS

f t

/* A

120

c
70

025

1926

f927

1928

1929

1930

Index numbers of factory employment and
payrolls, without adjustment for seasonal
variations (1923*25 average = 100). Latest
figures, April, employment 92.1, payrolls
96.7.

Production
Production in basic industries in April was slightly larger than in
March and the Board’s index, which makes allowance for the usual seasonal
changes, shows an increase of about two per eent, offsetting a large part
of the decrease in March.
Output of automobiles showed the usual seasonal expansion. Steel
output declined seasonally in April and the early part of May. The output
of silk textiles was considerably reduced and woolen mills curtailed opera­
tions, though less than seasonally. Cotton mills were more active in April
and there was some increase in stocks. In the first half of May, however
a program of curtailment was instituted in the industry.
*
In comparison with the first four months of 1929, a year of exception­
ally active business, production was smaller in almost all major branches
of industry, with the exception of tobacco. In comparison with 1928, how­
ever, output was larger in the automobile, petroleum and silk industries,
slightly smaller in steel and coal and considerably smaller in cotton and
wool textiles, flour, meat packing, automobile tires and lumber. Building
contracts awarded during April, according to the F. W. Dodge Corporation
were six per cent larger than in March, reflecting further expansion in
awards for public works and utilities and some increase in residential
construction, largely seasonal in character. In the first two weeks in May
there was a further increase in building activity. In comparison with 1929*,
awards in the first four months of the year were 17 per cent smaller, re^
fleeting chiefly the continued small volume of residential building which
more than offset increases in public works and in utility construction.
Employment and Payrolls
Factory employment, which had been decreasing since last September
declined by about one per cent in April, which represents the usual de­
velopment for that month, while the reduction in factory payrolls from
March to April was smaller than usual.
Distribution
Department store sales increased during the month by an amount esti
mated to be slightly larger than is accounted for by the late Easter holiday
The value of foreign trade decreased further in April and for the first
four months of the year, exports were about 20 per cent smaller than a
year ago when trade was exceptionally active. In part, this decline reflected
the lower level of wholesale prices.

Monthly averages of weekly figures for re­
porting member banks in leading cities.
Latest figures are averages of *first two
weeks in May.

Wholesale Prices
An increase in wholesale prices in the first week in April was followed
by a substantial decline which continued into May and brought the level
of prices to the lowest point in a number of years. Prices of important
raw materials, such as wheat, cotton and silk, declined during most of
the period, but steadied somewhat around the middle of May, while prices
of silver, hides and coffee were comparatively stable. There were fairly
continuous price declines in steel, sugar, raw wool and the textiles. Copper
prices were reduced further early in May, but recovered somewhat follow­
ing large purchases for domestic and foreign consumption.

Monthly rates in the open market In New
York: commercial paper rate on 4-6 month
paper. Acceptance rate on 90-day bankers*
acceptances. Latest figures are averages
et first 20 days In May.

Bank Credit
Loans and investments of member banks increased by about $160,000 000
in the latter half of April, but declined $140,000,000 in the first two weeks
in May, both movements reflecting chiefly fluctuations in loans on securi­
ties. Investments increased further, while “ all other” loans continued to
decline and on May 14, $t $8,560,000,000, were the smallest in more than
two years.
The volume of Reserve bank credit declined further by $125,000 000
between the weeks ending April 19 and May 17, largely as a result of*the
addition of about $65,000,000 to the stock of monetary gold and of a
further substantial reduction in the volume of money in circulation which
reflected chiefly smaller volume of payrolls and declines in retail prices.
The system's holdings of bills declined, while United States securities and
discounts for member banks showed little change.
Money rates on all classes of paper declined further in May. The dis­
count rate of the Federal Reserve Bank of New York was reduced from
3% to 3 per cent on May 2 and that at the Federal Reserve Bank of Bos­
ton from 4 to 8% per cent on May 8.