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MONTHLY BUSINESS REVIEW
Covering financial, industrial
and agricultural c o n d itio n s

Vol. 18

No. 7

Cleveland, Ohio, July 31, 1936

Developments in the first three weeks of July in this dis­
trict indicated no marked change in trade and industry
from the June level, at which time operations in this sec­
tion were at the highest point for the recovery movement.
The usual summer slump has failed to develop as yet in
most lines which generally are affected, although a slight
drop was evident in steel and automobile production around
the middle of the month. This apparently was partly a re­
sult of preparation for model changes in the latter indus­
try. Steel production, however, held up very well in July
following the active June period and buying at the higher
third quarter prices somewhat exceeded trade expectations.
Complete records for June and the first half year indi­
cate that business in both periods was at the highest level
since 1930. The accompanying chart shows changes ex­
pressed as a per cent of 1935, which have been recorded in
important lines of fourth district business in the first six
months. Comparison of June figures with last year reveals
larger increases in most cases.
Employment indexes in most cities where such figures
are available, after allowing for the seasonal trend, ad­
vanced slightly from May to June, and remained consider­
ably above last year at that time. Canton, in early July,
reported the number engaged in industrial work at record
high levels, even surpassing 1929. W hile increases in aver­
age employment in the first half of 1936 were general, the
number still dependent on some source or agency for relief
constitutes one of the major problems resulting from the
depression.
General conditions were complicated by the unfavorable
agricultural situation; crop conditions, which on July 1 in
this district were much below the average for that time in
past years, were further sharply reduced by the continued
drought and high temperatures. By the third week of July
the Department of Agriculture said that damage done to the
corn belt already had been greater than in 1934. In that
year the fourth district suffered less than other sections of
the country, but this season prospects are very unpromising.
While rains in the latter half of the month temporarily
relieved some areas they were thought to have been too
late for all except potatoes and tobacco in most sections.
Crop prices have advanced sharply in recent weeks as a re­
sult, but those having no crops to sell will be affected
by the higher feed costs.




Fourth Federal Reserve District
Federal Reserve Bank of Cleveland

Financial transactions involving debits to individual ac­
counts at banks in leading cities of the district in the four
weeks ending July 22 were 25.5 per cent larger than in the
same period of 1935 and the gain for the year to date was
17.2 per cent. Commercial failures continued in very lim­
ited number, being 20 per cent under last year in June and
liabilities of the defaulting concerns were down 50 per
cent.
Lake shipping in June made up much of the time lost by
the late opening of the season and iron ore receipts at Lake
Erie ports in the month were 56 per cent larger than a
year ago. The gain for the season was 38 per cent. De­
spite this increase, stocks of iron ore on docks and at fur­
naces in this section on June 30 were 14 per cent smaller
than on that date last year. Coal shipments from Lake
Erie ports in June were up 13 per cent and for the season
43 per cent from corresponding periods of 1935.
There is little evidence of increasing inventories of either
raw or manufactured goods in this district. Department
store stocks were five per cent larger on June 30 than a
year ago, but the stock turnover has been more rapid than
in 1935.
Electric power consumption has continued to move up­
ward this year and the gain in Ohio, Pennsylvania, and
Fourth District Business Indicators
Per cent change first half of 1936 from 1935
PER CENT DECREASE

AUTOMOBILE PRODUCTION-U.S.
BUILDING CONTRACTS AWARDED
COAL PRODUCTION
COMMERCIAL FAILURES
DEBITS TO INDIVIDUAL ACCOUNTS
DEPARTMENT STORE SALES
ELECTRIC POWER PRODUCTION *
OHIO. PA.. KY.
MACHINE TOOL ORDERS-U.S.
PIC IRON PRODUCTION-U.S.
PLATE GLASS PRODUCTION - U S*
STEEL INGOT PRODUCTION-U.S.
TIRE PRODUCTION - U.S.*
WHOLESALE
*

TRADE

FIVE MONTHS

PER CENT INCREASE

2

THE MONTHLY BUSINESS REVIEW

Kentucky in the first five months was 12 per cent from 1935.
A new high record wras reached and the increase in midJuly in the central industrial region of the country, which
includes most of this district, was 21 per cent over last year.
FINANCIAL/
The most significant development in the financial situa­
tion in the past month was the increase by the Board of
Governors of the Federal Reserve System in reserve re­
quirements for member banks which will become effective
after the close of business on August 15, 1936. The in­
creases, which amount to 50 per cent of present reserve
requirements, are as follows: on demand deposits at cen­
tral reserve city banks (New York and Chicago) from 13
per cent to 19^2 per cent; at reserve city banks, from 10
per cent to 15 per cent; and at “country” banks from 7
to 10*4 per cent; on time deposits at all banks, from 3 to
Ay2 per cent.
The Board in its announcement said in part “This action
(increase in requirements) eliminates as a basis of possible
injurious credit expansion a part of the excess reserves,
amounting at present to approximately $3,000,000,000 * * *.
The part of the excess reserves thus eliminated is super­
fluous for all present or prospective needs of commerce,
industry and agriculture and can be absorbed at this time
without affecting money rates and without restrictive influ­
ence upon member banks, practically all of which now have
far more than sufficient reserves and balances with other
banks to meet the increases.”
The probable effect of these changes on banks in this
district, based on their daily average deposits for the latest
period for which figures are available, is shown in the fol­
lowing table:
Average Required Reserves, Reserve Balances and Ap­
proximate Excess Reserves of Member Banks in the
Fourth Federal Reserve District
(In Thousands o f Dollars)

Based on Current Reserve Requirements

Percentage
Balances
of approxiof
Approx- mate excess
Averag-e reserve ac- imate
reserves
Period required counts on excess to requireending reserves 7/17/36 reserves
ments
135
Reserve City Banks ....... 7/17/36 $135,088 $317,049 $181,961
All other banks (Re­
porting semi-monthly) 6/30/36
42,093
94,906
52,813
125
Total .............................................

$177,181

$411,955

$234,774

133

Based on Reserve Percentages effective August 16, 1936
Reserve City Banks ....... 7/17/36
All other banks (Re­
porting semi-monthly) 6/30/86

$202,632

$317,049

$114,417

56

63,139

94,906

31,767

50

Total ..............................................

$265,771

$411,955

$146,184

55

The approximate total of present excess reserves would
be reduced from $235,000,000, or 133 per cent of require­
ments for all banks in the district, to about $146,000,000, or
55 per cent in excess of requirements, by the 50 per cent
increase in required reserve balances.
Changes in total earning assets of this bank in the four
weeks ended July 22 consisted chiefly of an increase in Gov­
ernment securities now held by the System for this bank's
account. This amounted to about $18,000,000. Prior to
June 30 each Federal reserve bank had a separate invest­
ment account, but all securities so held were transferred to
the System’s open market account and participations in the
System account were reallocated among the Federal reserve
banks. Total holdings of Government securities by the Fed­




eral Reserve System remained unchanged in the four latest
weeks.
Industrial advances declined slightly in the four weeks
ended July 22, but holdings of acceptances and bills dis­
counted were little changed and continued in very limited
volume.
Circulation of this bank’s Federal reserve notes, which
increased quite sharply in conjunction with the cashing of
veteran bonus checks, apparently reached its peak in early
July, for since July 8 a reduction of about $5,000,000 oc­
curred to $388,575,000 on July 22. This, however, was
$70,000,000 higher than a year ago.
At the weekly reporting member banks little change was
evident in the four latest weeks in the volume of loans out­
standing. Investments in Government securities increased
slightly, although they were still under the all-time peak
reported in mid-June. Holdings of other than Government
securities declined moderately in the four latest weeks, but
they remained larger than at this time last year.
Time deposits were at the highest level since 1933 and
adjusted demand deposits showed a further increase in the
four latest weeks.
MANUFACTURING, MINING
Iron and
The trend of iron and steel production in
Steel
the first three weeks of July was contrary
to expectations in trade circles; it was felt
that the sharp increase in buying in June prior to the effective
date of the price advance would likely be followed by
some decrease in early July. This was not the case. Op­
erating rates did recede quite sharply in some centers in
the holiday week, but recovery to a level only slightly under
the high rate for the year occurred in the week ended July
11. Since that time the trend in national output has been
irregular chiefly because of the closing down for vacations.
A rather sharp recovery in the rate of production was re­
ported in the week ended July 25 and the national average
advanced again to above 70 per cent of capacity. This com­
pared with 45 per cent a year ago and about 30 per cent in
1934. Allowing for seasonal variations, steel mill operations
in the latter part of July were at a higher rate than since
late 1929.
July production has been partly maintained by extension
of the delivery date on second quarter orders and protec­
tions on identified projects are being utilized on considerable
tonnage. The new prices have been established quite firmly,
however, and Steel's price composite of iron and steel was
$33.49 compared with $32.79 in June.
S T E E L IN G O T P R O D U C T IO N
o r TONS
601-----

UNITED

STATES

50

FIRST HAI_r YEAR
[

1 L A S T HALF YEAR

30

20

1927

1928

1929

1930

1931

1932

1933

1934

1935

1936

I'HE MONTHLY BUSINESS REVIEW

Steel demand has been varied. Tin requirements are
heavy. Tractor and farm implement production has receded
slowly and while 1936 automobile production is slackening,
a small amount of buying for 1937 cars has been reported.
Awards for steel pipe, wire, and reinforcing bars remain
comparatively heavy. The 5,220 freight cars ordered in
June put the six months’ total at 28,129 compared with
6,333 last year in the same period. An order was placed
recently for 20,000 tons of rails. Shipbuilding demand is
heavy, not less than eight tankers being on contract in the
East, with inquiries for two more. The eight already con­
tracted will require about 103,000 tons of steel, which is
12,000 tons more than all ship construction in American
yards during the second quarter.
In steel centers of this district operating rates in the week
ended July 25 compared quite favorably with a month ago;
at Wheeling plants the rate was advanced to 89 per cent
following the strike settlement. This compared with 71
per cent in June and 73 per cent last year. At Cincinnati
the rate was down four points in the latest week from last
month to 76 per cent; Youngstown plants stepped up pro­
duction following the holiday, and at 78 per cent in the
latest week they were two points below the peak of June,
while a year ago operations were at 49 per cent. Pitts­
burgh mills in the week ended July 25 were working at 67
per cent, equal to the highest rate so far this year and up
sharply from the 41 per cent rate of a year ago. At plants
in Cleveland and vicinity, operations have fluctuated con­
siderably in recent weeks, due to vacation shutdowns, holi­
days and varying demand. In the latest week the rate was
85 per cent, the peak for the year, compared with 84.5 per
cent in June and 54 per cent a year ago.
Steel ingot production during the first six months of this
year was the largest for any comparable period since 1930,
totaling 21,326,335 gross tons, an increase of nearly 33 per
cent over the 16,042,651 tons in the same period last year.
The accompanying chart shows production by six-month
periods for the past ten years, the figure representing the
proportion of total yearly output which fell in the first
six months. The nine-year average is 54.4 per cent. Plant
operations averaged 62.29 per cent of capacity in the first
half of 1936, compared with 46.75 in the corresponding
months of 1935. The June operating rate was 69.83 per
cent, highest of any June since 1929. Output in June totaled
3,984,845 tons, about 1}^ per cent less than in May, but 76
per cent in excess of last year.
Average daily pig iron production in June—86,529 gross
tons—was 0.85 per cent over May. The total—2,595,882
A U T O M O B IL E

M ILLIONS
OF CARS

UNITED

61

P R O D U C T IO N

STATES

---------------------------------------------

W//M FIRST
1

HALF YEAR

I LAST HALF YEAR

60%

61 %

51

S6%

%

m
,52
V ///
1927

1923




1 929

1 932

1933

1934

1935

3

tons—was up 67 per cent as compared with last year. The
six-months’ total this year, 13,579,356 tons, was 38.2 per
cent over the comparable period last year. Stacks active
at the end of June totaled 143, compared with 145 at the
close of May and 91 a year ago.
Coal
Production of bituminous coal at fourth
district mines increased slightly in June
as compared with May, but in contrast
with last year a decline of 0.9 per cent was evident. This
was less than was reported for the entire country and for
the year to date output was 3.4 per cent ahead of the first
six months of 1935. This gain was chiefly due to the in­
creased shipment of coal to upper Lake ports which so far
this year amounted to 14,033,000 tons, a gain of 43 per
cent from the same period of the preceding year. Indus­
trial consumption of soft coal has also improved this year,
but inventories have been drawn upon to supply the needed
fuel; stocks above ground in hands of principal consumers
and retailers were down more than 25 per cent on June 1
as compared with a year earlier. In 1935, however, the un­
certain coal outlook necessitated rather large stocks.
Mine operations since the start of the coal year on April
1 have fluctuated very little from week to week, a marked
contrast to the situation last year when activity was show­
ing a series of sharp expansions and contractions.
The price situation has been weak recently, as compared
with earlier months of the year, but composite prices of
various grades are still slightly above a year ago.
Automobiles
Earlier estimates of June automobile out­
put were under actual production of 454,487 cars and trucks as reported by the
Department of Commerce and although plans for 1937 models
are advancing rapidly, assembly of current models in July
continued above last year. Compared with May, output
in June was down only 1.3 per cent and the Board’s season­
ally adjusted index of daily average production was 119
per cent of the 1923-25 average compared with 118 in May
and 99 in June last year. Total output was 27.5 per cent
greater in June than a year ago and with production report­
ed at 2,490,408 cars and trucks in the first six months, the
largest number for that period since 1929, a gain of 12.3
per cent was evident from 1935. The accompanying chart
shows total production by year and half-year periods since
1927, and the first six-month output expressed as a per cent
of annual production. The average for the nine years is
59.8 per cent although the 1935 percentage was below this
average in part because of the shift in model changeovers.
Passenger car production in June was 376,641 units, a
gain of 28 per cent from last year and only a slight drop
from May. In the first six months 2,045,894 passenger
cars were made, compared with 1,847,000 in the first half
of last year, an increase of 10.7 per cent.
Sales of passenger cars in May were at record high levels
for the entire country and estimates for June have been
revised upward to 380,000 units. This is only slightly be­
low the 1929 peak. Spending of the bonus money is gen­
erally regarded as one of the principal causes for the fact that
demand held up so well in June and the first part of July.
In principal counties of this district new registrations
declined less than seasonally in June and were 55 per cent
higher than a year ago. During the first half year there
were 43 per cent more cars sold than in the comparable
period of 1935.

4

THE MONTHLY BUSINESS REVIEW

Although weekly production estimates declined in July,
the falling-off was less pronounced than anticipated and
total assemblies in the week ended July 25, at 96,863 units,
were still over 13,000 in excess of last year and up 5,000 cars
in the latest week. The dates for ending assemblies of the
1936 models are still uncertain, according to reports, because
of the way retail sales have held up this year.
Truck production in June was reported to be 77,846
units, a slight increase from May and a gain of 25 per cent
from June 1935. In the first six months, truck production
was up 20 per cent from last year, a larger gain than was
evident in the passenger car field.
Rubber,
Consumption of crude rubber in June inTires
dicated that operations in the rubber in­
dustry continued at a relatively high rate
in the month, both as compared with June 1935 and May of
this year. At 52,636 long tons, a new high record was
established, the gain from last year being 45.6 per cent,
while the increase from May was 4.3 per cent. A rela­
tively smaller share to total rubber consumed apparently
was used for tires in the first part of 1936 than in other
recent years. Production of rubber sundries so far in 1936
has been in very good volume as compared with preceding
years, mechanical rubber goods and boots and shoes show­
ing the largest increases from 1935.
Replacement tire sales by manufacturers in June declined
from May and a further falling-off was reported in July.
The price advance in early May was preceded by consid­
erable dealer buying and these stocks are being worked down.
Tire sales to automobile manufacturers held up better than
expected in recent weeks. Prices were raised ten per cent
on these sales as of July 1, according to reports, and the
increase in replacement tire prices has held. From a price
standpoint the rubber manufacturing industry is in better
position than in two years.
Manufacturers’ tire inventories failed to show the usual
increase in the first quarter of the year and they were
reduced quite sharply in May. On June 1 the supply on
hand was 26.5 per cent smaller than a year ago and nearly
10 per cent smaller than a month previous. While tire
production in the first five months was nearly two per cent
under the same period of 1935, shipments were up over six
per cent in the same interval. Talk of further decentraliza­
tion of the tire industry has become more audible recently
and Akron now only produces from 45 to 50 per cent of all
tires made in the country. As manufacturing branches have
been established in other sections of the country there has
been a definite trend away from Akron and expansion in
other centers.
Crude rubber inventories were further reduced in June
as imports in the month fell short of consumption by over
10,000 tons. At 245,886 tons, stocks on hand compared
with 324,218 long tons a year ago. Prices continued to
advance in the first three weeks of July. Ribbed-smoked
sheets were quoted at 16.6 cents a pound, compared with
12 cents a year ago and a recent low of less than three
cents a pound in 1932.
Clothing
Operations of local clothing plants con­
tinued practically unchanged in the first
half of July compared with June, most of
them being active on fall and winter lines. Production in the
first six months compared very favorably with last year and
earnings also showed a decided increase. In some cases




output so far this year even exceeded the corresponding
period of 1929, but that was not the peak year for the cloth­
ing industry.
Orders continue to be received in larger volume than for
some time and relatively few cancellations have emanated
from drought sections; in 1934 they were numerous.
Announced relief expenditures and bonus payments are
thought to have partly counteracted the effect of the drought
in many areas. Inventories of men's clothing are reported
in about the same volume as a year ago, but retail stocks
at stores in this section are slightly larger than at the end
of June 1935. Men's clothing stocks were up 15 per cent,
while inventories of women’s clothing were up 10 per cent.
Sales of men’s clothing at fourth district reporting de­
partment stores were 15 per cent larger than in June last
year and sales of boys’ wear were up two per cent. Sales
of women’s and misses’ ready-to-wear in the month were
less than one per cent ahead of 1935, and prices of women’s
apparel were over two per cent higher than a year ago.
Prices of men’s clothing continued to show practically no
change from last year.
Woolen textile mill activity is down seasonally, manufac­
ture of fall and winter materials having been about com­
pleted. Consumption of raw wool in the second quarter
declined quite sharply from the unusually high level that
had been maintained since September 1934, but prices con­
tinued to move irregularly upward in the period. In mid
July fine Territory wool was quoted 90 cents a pound,
slightly under the year’s peak, but this compared with 71
cents a year ago.
Other ManuMost manufacturing industries in this disfacturing
trict were operating at an unusually high
level for this season of the year and little
summer contraction was reported. Employment gains con­
tinued to be shown in principal centers in June. Inven­
tories were reported as normal for this season in most cases,
though in a few instances stocks were low, compared with
other recent years.
Manufacturers of automobile parts and materials reported
a drop in orders and production in the first half of July,
although both held up very well considering the season and
the fact that the time for new models draws nearer. Some
placing of orders for 1937 cars has been reported, but prior
to the third week of July this was quite limited. In com­
paring the results of operations in the first six months with
preceding years it was reported that the period just closed
was better than since 1930 and in a few cases than since
1929. Inventories wrere slightly larger than a year ago.
Hardware plants reported a similar condition and they
had more orders on hand than at this time last year or in
June.
Excluding window glass, the industry continues to operate
at capacity and sales are reported at all-time high levels.
Inventories have declined as sales exceeded production.
Shipments to the automobile industry have contracted recent­
ly, but plant production has been maintained to build up
stocks. Shipments of window glass in the first half year
were about ten per cent under the same period of 1935,
the strike early in the year affecting output. Prices were
advanced in June, but orders in July were larger than a
year ago.
China and pottery plants in this district continued to
operate at about 50 per cent in early July and production
so far this year has been under the same period of 1935.

'THE MONTHLY BUSINESS itftVlfrW

In several past years an increase in sales has been experi­
enced at this time, but none was reported this season.
Inventories are normal and prices remain unchanged. Pro­
duction of other clay products continues above last year.
Volume sales of boxboard, paper boxes and containers
in the first half of 1936 were somewhat larger than in 1935,
but low prices kept dollar value to about what it was last
year. Production recently has been close to 75 per cent of
capacity compared with about 65 per cent a year ago. Mak­
ers of fine paper were in slightly better position with dollar
sales larger than in 1935.
Machine tool builders reported a further increase in new
orders in June to the highest level since 1929. The extent
of the improvement in this industry in the past three years
is shown on the accompanying chart. Orders received in
June were 38 per cent larger than in the same month of
1935 and while foreign buying has improved, it represent­
ed only 17 per cent of the total, the same as a year ago.
Plant operations continue at a high rate and skilled labor
shortages are still reported. Small tool sales in the first
six months were considerably larger than in 1935 and in
recent weeks a slight spurt in buying was experienced.
Foundry equipment orders were down in June from the
high rate of May, but were still over 40 per cent in excess
of last year.
Unusually warm weather stimulated sales of seasonal elec­
trical goods such as fans, refrigerators and air condition­
ing equipment and factory operations have held up very
well for this time of year. Large gains in the first half
year in sales and production were reported as compared
with 1935.
Paint sales so far this year have been almost in record
volume, the month of June even exceeding the previous
high of 1929 and there was a contra-seasonal increase ex­
perienced in the first half of July. The large amount of renovizing, the improvement in new construction, and the high
rate of industrial activity have been contributing factors.
Shoe production at fourth district factories in June was
slightly less than in the same month of last year, but for
the first six months a gain of over two per cent was report­
ed. For the entire industry production in the January-June
period was estimated to be slightly under the corresponding
interval of 1935. Local factories are now working on fall
and winter lines and orders received so far are reported
substantially larger than at this time last year. Retail
sales of summer footwear have been in excellent volume.

PER CENT

IN D E X OF M AC H IN E T O O L




O R D ER S

5

TRADE
Retail
The sharp gain experienced in department
store sales in May was largely maintained
in June when allowance is made for sea­
sonal changes, the index of daily average sales only dropping
fractionally to 86.3 per cent of the 1923-25 average. Dollar
sales of 51 reporting stores throughout the district were
15.4 per cent larger than in June 1935, the increases being
well distributed in the various cities. They ranged from
11 per cent at Cincinnati to 27 per cent at Youngstown in
the month. For the first six months a gain of 11 per cent
was shown at reporting stores. So far as individual de­
partments were concerned increases in June were evident
in sales of all but gloves, cotton and wool yard goods, ladies'
coats, children’s shoes and men’s hats.
Retail prices, judging by Fairchild's index, were down
slightly in June, after remaining steady for three months,
due to lower prices on men’s and children’s apparel, and
housefurnishings. Compared with a year ago the price index
was up 2.6 per cent.
Charge purchases declined seasonally in June, the ratio
of all credit to total sales being down over three points to
58.4 per cent. Both regular 30-day and installment sales
fell off, but the latter represented 8.8 per cent of total sales
compared with 6.8 per cent in June 1935. Collections of
accounts receivable at the beginning of the month were up
slightly from May and were approximately six per cent
better than in June 1935. The improvement was most
marked in collections on regular accounts.
Dollar value of stocks declined five per cent in June,
but this was chiefly seasonal and at the month end it was
4.8 per cent larger than a year ago. The ratio of total sales
to stocks continues higher than in 1935.
Sales of reporting wearing apparel stores in this district
were 2.4 per cent larger in June than in the corresponding
month of last year, but for the first six months a gain of
five per cent was evident. Furniture sales have been in good
volume recently; stores experienced gains of 41 per cent
in June and 26 per cent in the first six months from similar
periods of 1935.
W holesale
All reporting lines of wholesale trade in
this district showed greater increases in
sales in June, as compared with last year,
than were experienced in earlier months of 1936. Dollar
sales of all lines were eight per cent larger in the first
six months than in the same period of 1935. Hardware
sales continued to lead in the amount of improvement, a
gain of 28.5 per cent being reported for June and of 21
per cent for the first six months. D rug sales were up 18.8
and 10.2 per cent in the same periods; dry goods firms
reported increases of 17.3 and 6.8 per cent; while grocery
sales were up nearly eight and four per cent in June and
the first six months.
CONSTRUCTION
Building contracts awarded in the fourth district in June,
valued at $20,286,000, though slightly smaller than in May,
were 31 per cent larger than in June 1935. The increase
in residential building and heavy public works was too
small, in the aggregate, to offset the declines in non-residential building and public utilities, but compared with last
year gains were reported for each of the major groups except
heavy public works. Those showed only a slight decline.
Nonresidential building, other than public works, led in

6

THE MONTHLY BUSINESS REVIEW

the amount of improvement from a year ago. Contracts
awarded in June, valued at over $8,000,000, were 61 per
cent larger than a year ago and the increase for the first
six months was over 100 per cent. Residential building
contracts awarded in June were valued at $7,753,000, a
gain of 14 per cent from June 1935, and the improvement
for the first six months was 75 per cent. The latter increase
exceeded the gains reported in most other sections of the
country.
Although public utility construction in the first half of
1936 was three times as great as in the corresponding inter­
val last year, the dollar value was only about one-third
as large as the value of residential building reported in
the first half of this year. Contracts for public works
undertaken in the first six months were about three per cent
smaller than in the same period of 1935.
Contemplated construction reported in June in this dis­
trict exceeded the previous month by 25 per cent and a gain
of approximately 10 per cent from a year ago was evident.
Building supply and lumber dealers reported little change
in demand in recent weeks. Sales in the first half of 1936
were stated to be about 50 per cent in excess of last year.
Stocks of lumber in hands of distributors have not increased
appreciably although they have accumulated at manufacturing
centers.
AGRICULTURE
While drought conditions in this district in June and the
first three weeks of July were less severe than in some
sections of the country and rains had occurred in scattered
areas, which partly relieved the situation, precipitation was
much below normal generally and all crops were seriously
affected. The whole planting season this year was retarded
by weather, and the hot, dry period came before many crops
had become established. Seed germination was poor and
much replanting was necessary, particularly of corn.
The Department of Agriculture in its July 1 report which
was made up before the blistering hot weather of early July,
said at that time “Drought conditions have reached a point
where crop prospects are rather definitely poorer than at
this date in any previous year except 1934 * * *. The July
1 reports indicated that in addition to the loss of about
10,000,000 acres of the winter wheat seeded last fall, more
than 11,000,000 acres of spring wheat and many acres of
oats and barley would be abandoned.” Continuing further,
the report said “Although the prospective supplies of feed
grains, including grain now on hand, are somewhat less
than last year and considerably below average, there seems
no reason to look for a repetition of the 1934 shortage of
these grains unless the large corn acreage, which is begin­
ning to suffer over a wide area, shows further deteriora­
tion.” The most serious damage is in the Dakotas and sur­
rounding states, the loss being reported probably as com­
plete as in any other drought.
While late-maturing crops such as tobacco, potatoes, cot­
ton, soy beans, and corn have all had an unfavorable start,
these crops are still young and, judging by the results of
previous drought years, they could still make fair yields if
they were favored with good weather from now on. July
weather, however, was not at all beneficial generally.
In the fourth district, crop prospects declined in June
and the past month and the condition of all crops was much
below the average of preceding years. The accompanying
table shows the July 1 estimate of production of principal
crops of the district as compared with the actual 1935



harvest and the average harvest of the past ten years. With
the exception of wheat, as compared with the ten-year
average, all crops showed large decreases.
Principal Crops— Fourth District
(000 omitted)

July 1,
1936
estimate
154,381
Wheat, bu............. .
45,526
40,335
Tame Hay, tons....,
4,071
Tobacco, pounds..,..
77,506
Potatoes, bu.........
15,902

1935
Harvest
196,279
52,324
61,382
5,131
88,046
25,216

10-year
% Change
% Change average 1935 from
1936 from
harvest
10-year
1935
(1-926-1935) average
— 4.9
— 21.3
162,316
— 13.0
38,605
-f-17.9
— 34.3
68,327
— 41.0
— 20.7
5,236
— 22.2
— 12.0
130,156
— 40.5
— 36.9
20,055
—20.7

W heat The 18 per cent increase in the wheat crop i
partly explained by the fact that in recent years local farmers
have been expanding their wheat acreage. Compared with
1935 this year's crop was estimated to be 13 per cent smaller
despite the fact that acreage planted last fall for harvest
was larger than was reported in the year previous. In addi­
tion wheat had completed its growth before the drought
became serious. Although thin stands of wheat, short in
straw, were reported in many sections, heads were fairly
well filled. The dry weather at harvest time caused consid­
erable shelling of grain in fields.
Oats The July 1 condition of oats in Ohio was 59 per cent
of estimated normal compared with 77, the ten-year aver­
age condition. In Kentucky the corresponding figures were
35 and 77; W est Virginia, 48 and 79, and Pennsylvania,
71 and 83 per cent. In addition a much smaller acreage
was planted than usual, because of adverse weather at seed­
ing time. As a result the year's crop was estimated on
July 1 to be only 40,335,000 bushels in this district, com­
pared with a less-than-average harvest of 61,382,000 bushels
in 1935. Compared with the ten-year average harvest, this
year’s crop is estimated to be down 41 per cent. Oats need
cool, moist weather and conditions have not been favorable
for this crop for several years. The crop is late in this
section, in some cases too short to harvest except for hay,
and is very light generally. Fortunately oat stocks on hand
for the country as a whole were larger on July 1 than in
ten years and almost 100,000,000 bushels in excess of the
five-year average carryover.
Corn Probable production of corn in the fourth district
was estimated to be 154,381,000 bushels on July 1, a reduc­
tion of 21 per cent from the harvest of 1935 and of nearly
five per cent from the ten-year average. The July 1 con­
dition in all states of the district except Pennsylvania was
under the average for the entire country. The country’s
1936 crop, based on the July 1 condition, was estimated to
be only slightly smaller than the 1935 harvest, but damage
has been considerable since them. Acreage planted to corn
was slightly greater than last year, but germination was
below average in many cases and stands are very uneven.
Corn has remarkable recuperative power and, until tasseling
starts, it can stand considerable dry weather. Rains in
mid-July were beneficial to the crop in some parts of this
district, but they were reported to be too late for Ken­
tucky and southern Ohio.
Hay and Pasture The July 1 condition of pastures, with
the exception of 1934, was the lowest ever reported by the
Department of Agriculture. For the entire country it was
58.1 per cent of estimated normal, while a year ago it was
85.4 per cent. In Ohio, West Virginia, and Kentucky the

THE MONTHLY BUSINESS REVIEW

July 1 condition was somewhat below the national average;
in the last-named stated it was only 27 per cent. Hay was
short and thin and the crop was reported to be 21 per cent
below last year and 22 per cent less than the ten-year average
harvest. Clover and alfalfa were fair generally.
Potatoes Late potato prospects in this district as reported
on July 1 were very poor, the crop being estimated 37 per
cent smaller than the 1935 harvest and 21 per cent under
the ten-year average. Stands are very irregular in most
sections and condition of the crop was below the average
for the entire country, which was the second lowest in 70
years.
Tobacco The July 1 condition of Burley tobacco was re­
ported to be only 45 per cent of normal, compared with
76 a year ago and although there was a 12 per cent in­
crease in planted acreage from that harvested in 1935, pro­
duction is forecast at 216,803,000 pounds compared with
217,000,000 pounds last year and 336,845,000 pounds, the
five-year (1928-32) average production. Estimated pro­
duction of all types of tobacco raised in the fourth district
is 12 per cent below last year and over 40 per cent below
the ten-year average. Transplanting was late and crop
growth has been very slow, but rain in the third week of
July improved prospects considerably. Cigar tobacco pros­
pects in this district were poor in July.
Fruits Little change occurred in fruit prospects in June or
early July. Grapes promise to be a fair crop, somewhat
below average in quantity. In some sections very limited
fruit crops will be harvested this fall, and peaches, cherries,
plums and early-maturing apples are much below normal.
Prices The general level of farm prices advanced consid­
erably in recent weeks as a result of sharply higher prices
for wheat and feed grains, and moderately higher prices for
hogs, dairy products, and cotton. The index of prices re­
ceived by farmers in mid-June before the recent rise oc­
curred was 107 per cent of pre-war average compared with
103 in May and 104 in June 1935. Prices of goods farmers
buy showed little change recently.

Fourth District Business Statistics

(000 omitted)
Tune % change Jan.-June % change
Fourth District Unless
1936
from 1935
Otherwise Specified
1936 from 1935
+ 16.5
Bank Debits— 24 cities , ............52,434,000 + 2 0 .8 313,040,000
Savings Deposits— End of Month
l
40 banks, O. and W. Pa., .......... 3 717,220 + 4 .4
Life Insurance Sales:
— 11.1
444,159
Ohio and P a ........................ ...........3 78,158 + 2.3
Retail Sales:
+ 11.0
105,209
Dept. Stores— 51 firms, . ...........3 19,493 + 1 5 .4
+ 5.4
4,846
853 + 2.4
Wear Apparel— 13 firms. ...........3
+ 2 5 .5
5,637
Furniture— 43 firms......... ...........3
1,150 + 4 0 .9
Wholesale Sales:
+ 1 0 .2
8,656
1,427 + 1 8 .8
Drugs— 11 firms................. ...........3
+ 6.8
1,167 + 1 7 .3
6,798
Dry Goods— 10 firms . . . ...........3
+ 3.5
22,815
Groceries— 30 firms.......... ...........3 4,046 + 7.7
+ 2 1 .0
8,489
Hardware— 13 firms......... ...........3
1,678 + 2 8 .5
+ 8 1 .3
114,991
Building Contracts— Total .......... 3 20,286 + 3 1 .3
+ 7 5 .2
32,671
“
— Residential.$ 7,753 + 13.7
— 11.2
6,813
682 — 50.0
Commercial Failures— Liabilities $
3962 — 17.5
542 — 20.6
“
“
— Number. . .
Production:
+ 38.2
13,579
2,596 + 6 6 .6
Pig Iron— U. S...................
+ 3 4 .9
21,326
3,985 + 7 6 .4
Steel Ingot— U. S............
2,045,8942 + 10.7
Auto— Passenger Car— U. S......... 376,6413 + 2 8 .0
444,5142 + 1 9 .9
77,8462 + 2 5 .2
** Trucks— U. S.............
Bituminous Coal, O. W. Pa., E.
+ 3.4
77,071
K y.......................................... . . tons 12,370 — 0 .9
Elec. Power, O., Pa., Ky.. Thous.
6,994^
+ 12.1
1,4278 + 1 5 .3
K.w.h.....................................
— 0 .6
10,4964
2,2083 — 1.5
Petroleum, O., Pa., K y .. ,
5
5
+ 2.2
— 1.5
S h o e s .......................................
21,619* — 1.9
4,971® + 1 9 .1
Tires, U .S ............................. . casings
Bituminous Coal Shipments:
14,033
+ 4.3
6,108 + 13.2
L. E. Ports...........................
Iron Ore Receipts:
7,343
+ 3 7 .8
4,692 + 5 6 .3
L. E. Ports.............................
4 Jan.-May
1 not available
* confidential
3 actual number
8 May




7

Wholesale and Retail Trade
(1936 compared with 1935)

D E P A R T M E N T STORES (51)
Akron...............................................................
Cincinnati......................................................
Cleveland.......................................................
Columbus......................................................
Pittsburgh.....................................................
Toledo.............................................................
Wheeling........................................................
Youngstown.................................................
Other Cities.................................................
District...........................................................
W EARING APPAREL (13)
Cincinnati......................................................
Cleveland.......................................................
Pittsburgh.....................................................
Other Cities.................................................
District...........................................................
F U R N IT U R E (43)
Cincinnati......................................................
Cleveland.......................................................
Columbus.......................................................
D ayto n............................................................
Toledo.............................................................
Other Cities.................................................
District...........................................................
CHA IN STORES*
Drugs— District (4 ).................................
Groceries— District (5)...........................
WHOLESALE GROCERIES (30)
Akron...............................................................
Cleveland.......................................................
Erie...................................................................
Pittsburgh.....................................................
Toledo.............................................................
Other Cities.................................................
District...........................................................
WHOLESALE D R Y GOODS (10)...
WHOLESALE DRUGS (12).................
WHOLESALE H A R D W A R E (1 3 )...
*Per individual unit operated.

SALES
June
1936
+ 1 2 .5
+ 10.9
+ 1 3 .8
+ 1 4 .7
+ 17.8
+ 1 2 .5
+ 1 9 .5
+ 2 7 .0
+ 1 8 .0
+ 1 5 .4
— 7.9
+ 3.6
+ 4 .4
+ 1 4 .2
+ 2.4
+ 6 1 .5
+ 3 9 .8
+ 3 5 .2
+ 2 5 .8
+ 5 0 .1
+ 4 1 .9
+ 4 0 .9
+ 1 4 .3
+ 2.4
+ 6.2
— 2.4
+ 1 7 .1
+ 1 2 .7
+ 5.1
+ 1 3 .3
+ 7.7
+ 1 7 .3
+ 18.8
+ 2 8 .5

Percentage
Increase or decrease
SALES
STOCKS
First 6
June
months
1936
+ 1.9
+ 7 .6
+ 10.0
+ 1 2 .1
+ 1 1 .4
+ 9 .0
+ 1 1 .7
+ 1 1 .8
+ 12.3
— 1.1
+ 9.1
+ 2.8
+ 1 3 .3
+ 3.6
+ 1 9 .5
+ 1 5 .6
+ 1 3 .3
— 0 .6
+ 1 1 .0
+ 4 .8
+ 1.9
+ 8.5
+ 9 .0
+ 4 .4
+ 2.6
— 8.1
+ 7.4
+ 2 0 .2
+ 5 .4
+ 6.1
+ 2 7 .1
+ 2 4 .2
+ 1 9 .1
+ 1 9 .6
+ 3 1 .4
+ 3 4 .0
+ 2 5 .5
+ 18.4
— 0.5
+ 4 .9
— 3.4
+ 5.2
+ 1.8
+ 2.8
+ 1 0 .2
+ 9.0
+ 9.3
+ 6.8
— 9.3
+ 1 0 .2
— 0 .9

Debits to Individual Accounts
5 weeks
ended
July 22,
1936

Butler..............
Canton............
Cincinnati, . .
Cleveland
Columbus
Franklin.........
Greensburg. . .
Hamilton
Homestead.. . .
Middletown. .
Oil City
Pittsburgh. . . ,
Springfield
Steubenville...
Toledo...............
Youngstown. .

$71,176

9,677
41,977
413,559
668,264
205,816
79,867
31,249
4,080
8,827
12,971
3,571
23,497
14,165
4,887
10,450
12,534
901,969
18,715
10,053
139,459
10,026
37,660
53,595
9,056
32,797,100

Year to date Year to date
,%
Change
Jan. 1, 1936 Jan 2, 1935
from
to
to
1935 July 22, 1936 July 24, 1935
+ 21.7
55392,903
3334,255
+ 25.7
5 5,592
44,771
220,549
+ 21.4
187,819
+ 2 5 .9
2,135,626
1,849,413
+ 19.3
3,617,038
2,970,025
+ 18.1
1,137,818
1,030,431
+ 3 8 .7
409,339
330,202
165,189
+ 2 7 .5
138,420
+ 2 0 .9
21,447
18,628
+ 1 9 .8
44,807
31.531
+ 29.2
71,077
56,3 23
16,994
+ 28.1
14.203
+ 8.1
131,163
139,063
+ 36.1
73,662
58.211
+ 29.9
25,111
21,05 7
+ 18.2
59,346
47,713
+ 2 2 .5
65,623
57,973
+ 3 2 .1
4,653,591
4 , 050,408
+ 14.6
102,807
92,518
+ 30.4
51,665
44,460
+ 35.6
750,360
590,645
+ 39.1
53,773
44,301
+ 9 .4
209,195
185,676
+ 17.6
293,140
247,105
+ 16.3
48,645
42,754
+ 2 5 .5 314,806,460 |§ 12,630,905

Fourth District Business Indexes
(1923-25 = 100)

Bank Debits (24 cities).....................................
Commercial Failures (Number)....................
“
“
(Liabilities).................
Sales— Life Insurance (O. and P a .)...............
“ -— Department Stores (49 firms)..........
“ — Wholesale Drugs (11 firms)..............
“ —
“
Dry Goods (10 firms).. .
“ —
“
Groceries (30 firms). . . .
“ —
“
Hardware (13 firm s)...
“ —
“
All (64 firms)....................
“ — Chain Drugs (4 firms)**...................
Building Contracts (Total)............................
“
“
(Residential).....................
Production— Coal (O., W. Pa., E. K y . ) . . .
— Cement (O., W. Pa., E. K y .) .
“
— Elec. Power (O., Pa., Ky.)*. .
“
— Petroleum (O., Pa., Ky.)*. . .
“
— Shoes................................................
*May.
**Per individual unit operated.

%
change
from
1935
+ 17 .5
+ 24 .2
+ 17 .4
+ 15 .5
+ 21 .8
+ 10 .4
+ 24 .0
+ 19 .3
+ 15..1
+ 2 9 .8
+ 26 ?
+ 19..7
— 5..7
+ 26,.5
+ 19..3
+ 24..4
+ 13 .2
+ 14..9
+ 11. 1
+ 16..2
+27. 0
+ 21. 4
+ 12. 7
+ 18. 6
+ 13. 8
+17. 2

June June June June June
1936 1935 '1934 1933 1932
90
74
69
58
59
37
47
51
93 203
16
31
69
82 179
93
91 100
89
97
84
75
70
59
58
96
80
81
70
80
48
41
43
41
30
75
69
68
62
64
88
68
66
58
53
74
64
64
57
58
89
78
73
67
71
43
32
24
17
27
45
40
10
15
12
69
63
63
68
40
83
81
70
54
170 147 141 120 111
120 121 111
95 112
87 101
93 101
69

THE MONTHLY BUSINESS REVIEW

8

Summary of National Business Conditions

By the Board of Governors of the Federal Reserve System
Volume of production, employment, and trade was sustained in June at
the May level, although usually there is a decline at this season. Wholesale
prices of commodities advanced between the middle of May and the third
week of July, reflecting in part the effects of the drought.
Production and Employment
The Board’s seasonally adjusted index of industrial production increased
from 101 per cent of the 1923-25 average in May to 103 per cent in June. Steel
production continued at about 70 per cent of capacity in June and the first three
weeks of July, although a considerable decline is usual at this season. Out­
put of automobiles declined seasonally. The cut of lumber showed a seasonal
Index of physical volume of production, ad­
rise in June following a substantial increase in the preceding month. Pro­
justed for seasonal variation, 1923-25 average=
duction increased at woolen mills and was sustained at cotton mills where a
100. By months, January 1929 to June 1936,
the latest figure being 103.
decline is usual in June. Output of foods increased.
Factory employment and payrolls showed a slight increase between the
middle of May and the middle of June, contrary to seasonal tendency. Steel
mills and plants producing machinery employed more workers, and at auto­
mobile factories there was less than the seasonal decline. At textile mills em­
ployment was unchanged, although a decline is usual in June, while the cloth­
ing industries reported a decrease in the number employed.
Total value of construction contracts awarded, as reported by the F.
W. Dodge Corporation, increased somewhat from May to June and continued
to be substantially larger than a year ago. There was a further increase in
residential building.
Agriculture
Crop estimates by the Department of Agriculture on the basis of July
1 conditions indicated little change from last year for wheat and corn and
considerable declines for oats, hay, potatoes, and tobacco. Since July 1, pros­
Index of number employed, adjusted for seasonal
variation, 1923-25 average=100. By months,
pects have been reduced by extreme drought over wide areas. Cotton area in
January 1929 to June 1936, the latest figure
being 86.3.
cultivation on July 1 was estimated by the Department of Agriculture at 30,600.000 acres compared with 27,900,000 acres last year and an average of
41.400.000 acres in the years 1928-1932.
Distribution
Freight-car loadings increased seasonally in June, and the distribution
of commodities to consumers was maintained at the May level. In recent
months retail trade as measured by sales of automobiles and by the volume of
business of department, variety, and mail order stores has expanded consid­
erably.
Commodity Prices
The general level of wholesale commodity prices, as measured by the
index of the Bureau of Labor Statistics, advanced by about 3 per cent be­
tween the middle of May and the third week of July, following a decline of
about the same amount earlier in the year. Prices of wheat, flour, feed grains,
Index compiled by the U. S. Bureau of Labor
Statistics, 1926=100. By months 1929-31; by
and dairy products advanced sharply, owing primarily to the drought, and
weeks 1932 to date. Latest figure for week end­
ing July 18, 80.1.
there were increases also in the prices of hogs and pork, cotton and cotton
textiles, silk, rubber, copper, and finished steel.
Bank Credit
Gold imports, which had been in large volume in May and June, declined
in July. Funds held by the Treasury as cash and on deposit with Federal re­
serve banks declined, as the result of disbursements in connection with the
cashing of veterans* service bonds. Consequently reserve balances of member
banks, which had declined in June, rose once more to their previous level.
Total loans and investments of reporting member banks in leading cities,
after increasing sharply at the end of May and the early part of June, declined
somewhat in the four weeks ending July 15, reflecting largely a reduction in
loans to security brokers and dealers in New York City. Balances held for
domestic banks increased by $800,000,000 during the period, as a consequence
of redeposit with reporting banks of a considerable part of funds acquired by
Wednesday figures, January 31, 1934 to July
banks through Treasury disbursements.
22, 1936.
1929

1930

1931




1S32

1933

1934

1935

1936