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MONTHLY BUSINESS REVIEW
Reserve District

Covering financial, industrial
and agricultural c o n d itio n s

Vol. 17

HE trend of general business in the fourth district in the
latter part of June and the first three weeks of July was
slightly upward following a period (most of the second
quarter) in which operations, in the major lines at least,
were receding. The recent increase was favorable in at
least two respects; it occurred at a season of the year when
little change is expected and it was not confined to any par­
ticular line. Whereas a major share of iron and steel pro­
duction in the first half of 1935 was taken by the automo­
bile industry, the spurt in mill operations at the start of the
third quarter was reported to be the result of a general
demand for steel products of nearly all sorts, with the auto­
mobile industry not the dominant factor in the situation.
Steel mill operations in the third week of July were at
43 per cent of capacity, approximately the level reported
for May, and further increases in some sections were being
scheduled for the closing week of the month. Demand for
tinplate and steel for agricultural products has been unusual­
ly good for this season and inquiries for automobile steels
for new models are now beginning to appear.
Plants in this district engaged in supplying materials to
the automobile assembly factories reduced operations in
June and the first half of July, although in some cases the
drop was less than seasonal. Retail demand for automobiles
has held up better than expected, according to reports, and
re-orders of materials have been necessary in several in­
stances. Retooling programs in preparation for the new
models have stimulated operations at local machine tool fac­
tories considerably. New orders in June were reported to
be larger than in five years.
Tire production was down seasonally and inven­
tories of finished tires are large. Glass production in June
held up quite well, partly so that inventories reduced in the
second quarter could be replenished, but operations at china
and pottery plants were down. Coal production, which in­
creased sharply in June, was drastically curtailed in early
July. Most clothing factories were operating at or near ca­
pacity levels turning out fall clothing, and activity at shoe
plants increased.
Employment and payrolls declined in this section in June
by slightly more than the usual amount.
Residential building activity continued to show improve­
ment in June and early July and there was more non-resi-

T




No. 7

Cleveland, Ohio, July 31, 1935

dential construction, excluding public works, reported in
the period than in May or at this time last year.
Retail trade in this section increased contrary to sea­
sonal tendency in June after being in limited volume in May,
and preliminary reports indicate that the improvement con­
tinued in the first half of July. Dollar sales of report­
ing department stores in this district in June were 2.8
per cent larger than in the corresponding month of 1934 and
the adjusted index rose eight points from May. Sales in the
first half-year were 1.3 per cent larger than in the same
period of the previous year. Wholesale trade lagged in June.
Agricultural conditions in this district in early July were
quite favorable and wheat crop prospects wrere much better
than average. Total indicated yields of other crops were
affected by the A A A program, but they were much larger
than a year ago.
There were eight per cent fewer commercial failures in
this district in June than a year ago and liabilities of the
defaulting concerns were down 55 per cent. Life insurance
sales in Ohio and Pennsylvania were 8.4 per cent smaller
in June than in 1934 but a slight gain occurred in the first
Fourth District Business Indicators
First half of 1935 compared with same period of 1934.
(Fourth District unless specified)
PER CENT DECREASE

PER CENT INCREA SE

AUTOMOBILE PRODU CTION-U S.
BUILDING CONTRACTS AWARDED
EXCLUDING PUBLIC W ORKS

COAL PRODUCTION
COMMERCIAL FAILURES
DEBITS TO INDIVIDUAL ACCOUNTS
DEPARTMENT STORE SALES
ELECTRIC POWER PRODUCTION
OHIO. PA.. KY.

*

MACHINE TO O L ORDERS "U .S .
PIG IRON PRODUCT IO N - U. S.
PETROLEUM PRODUCTION *
OHIO. PA., EASTER N KY.
STEEL INGOT PR ODU CTION-U .S.
TIR E PRODUCTION “ U.S.*
W HOLESALE
* r iV E

TRADE

MONTHS

♦10

+20

+30

+40

+50

THE

2

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BUSINESS

six months from the corresponding period of preceding year.
So far as the first half of 1935 is concerned it seems
that a slight gain in general business from the same period
of 1934 has occurred in this district, the sharp increase in the
automobile and allied industries more than offsetting the de­
clines in other lines. The accompanying chart shows the per­
centage increase or decrease in important lines of fourth
district activity in the first half of 1935 compared with the
same period of the preceding year.
FINANCIAJj
Changes in the condition figures of the Federal Reserve
Bank of Cleveland and of weekly reporting member banks
in leading cities of the fourth district were of minor import­
ance in the five weeks ended July 24. There was a slight
increase in the total volume of credit extended by mem­
ber banks in the period, but it was entirely in investments
in Government securities. Total loans made by these banks
were slightly smaller on the latest report date than in the
third week of June, but commercial loans of these banks re­
mained at approximately the peak level of the year to date
and were about 16 per cent higher than in January. Mem­
ber banks' holdings of Government securities and those
fully guaranteed by the Government rose from $645,000,000
on June 19 to $657,000,000 on July 24, while holdings of
other than Government securities remained unchanged in
the period.
Demand deposits of these reporting banks increased $8,000,000 in the five latest weeks, and at $776,000,000 they
were 20 per cent larger than a year ago. Time deposits
showed rather a sharp increase in the five latest weeks, but
on July 24 at $468,000,000, they were substantially the same
as a year ago.
Total bills and securities (including discounts for mem­
ber banks and direct advances to commerce and industry
in the fourth district) of the Federal Reserve Bank of
Cleveland were practically unchanged in the five latest
weeks. On July 24 they amounted to $220,131,000, slightly
larger than a year ago and also a little higher than at the
beginning of 1935. The rise was due primarily to increased
holdings of United States Government securities, which
represented only a redistribution of Government security
holdings within the System and not additional purchases.
Member bank reserve deposits declined slightly in late
June and early July, but in the two weeks ended July 24
a net increase amounting to $19,000,000 occurred. On the
latest report date they were back to the level of May, and
were over $50,000,000 higher than a year ago. In June, the
latest month for which complete information is available,
daily average excess reserves of all member banks in this
district were $23,000,000 smaller than in May, but were still
$139,000,000 in the latest month. Circulation of Federal re­
serve notes increased in this district prior to the July holi­
day, but showed only a slight contraction following it. Note
liability in late July was $8,000,000 greater than a year ago.
Debits to individual accounts at banks in leading cities
of the fourth district in the five weeks ended July 24 were
6.7 per cent larger than in the same period of the preceding
year. For the year to date the increase in these debits was
13.8 per cent. Savings deposits at selected banks throughout
the district were 5.6 per cent larger on July 1 than a year
ago.




R E V IE W

MANUFACTURING, MINING
Iron and
Steel

The iron and steel industry, after declining all through the second quarter and
ending up the first half of 1935 with out­
put for the period slightly below the same interval of 1934,
increased operations quite sharply following the early July
holiday. Steel works' operations for the country as a whole
for the week ended July 20, averaged 43 per cent of capacity,
7 ^ points higher than in the week ended June 22, and
about 12 points higher than in the first week of July. Com­
pared with the third week of June, operating rates in all
principal steel centers of the fourth district except the Cleveland-Lorain district were up sharply. Production at Youngs­
town advanced from 41 to 46 per cent, at Wheeling from
48 to 73 per cent, at Pittsburgh from 30 to 38 per cent, but
at Cleveland the rate was 41 per cent, seven points lower
than a month ago. A rather sharp increase in the Cleveland
rate was scheduled for the last week of July.
The gain in recent weeks was contrary to the trend ex­
hibited at this season of past years and it is reported that the
recent increase was chiefly a result of order from miscellane­
ous industries. Automobile steel buying, while still impor­
tant, is not at present the dominant factor in the steel in­
dustry; this was evident in the fact that Cleveland-Lorain
operations were below the national average in the third week
of July almost for the first time this year.
Structural steel orders have not improved and railroads
have been comparatively light buyers; except for one freight
car order requiring about 60,000 tons of steel received dur­
ing the month, there has been little car buying. Automobile
specifications for completing current models have been taper­
ing off, but some fairly substantial orders have been placed
in preparation for new fall models. Supplementing this, the
farm tractor, implement, and fence markets have shown sur­
prising activity for this season of the year. Tin plate con­
sumption has been unusually good and makers of household
utilities have had a very active season. In addition more iron
and steel is being shipped to machine tool builders than at
any previous time this year.
Steel ingot production in June was 2,231,000 tons, a de­
cline of 15.3 per cent from May, about equal to the seasonal
falling-off of past years. Compared with June 1934, output
was down 27 per cent, but a year ago at that time mills
were unusually active supplying manufacturers with steel
prior to the date the price increase became effective. The
accompanying chart shows total steel ingot production by
six-months' periods for the past eight years. In 1934, 64 per
cent of the year's output occurred in first half of the year,

TH E

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while the average for the eight-year period was 55.5 per
cent. Operating rates so far in July indicate that production
will compare favorably with last year’s output for that month
and leading steel makers feel that the summer period should
be passed without any important decline in operating rates.
Daily average pig iron production in June was 51,949
gross tons, a drop of 7.2 per cent from May, and total pro­
duction, at 1,558,463 tons, was down 19.6 per cent from June
1934. In the first six months of the year 9,830,000 tons of
pig iron were produced, 0.2 per cent less than in the same
period of 1934. There were 91 blast furnaces operating on
June 30, a reduction of five in the month, but a year ago 25
furnaces ceased production in June.
Iron and steel prices remained steady, Steel's composite
index on July 20 being $32.42, the same as month ago.
Scrap steel prices have firmed materially in most centers in
recent weeks and the composite price was $10.63 on July
20, in contrast with $10.34 in early July.
Coal

Fluctuations in coal production so far
this year have reflected chiefly the effects
of strike threats and their postponements.
On three different occasions this year a strike has been ex­
pected; consumers increased their coal inventories prior to
the announced strike dates; but when the postponements
occurred coal buying stopped and mine operations were re­
duced sharply.
1
Bituminous coal production at mines in this district in
the first half of 1935 was 1.4 per cent greater than in the
first six months of the preceding year, but the amount of coal
above ground on June 30 was estimated to be much larger
than on that date in any recent year and somewhat in excess
of current trade requirements. Output in June in the fourth
district was 12,488,000 tons, an increase of 10 per cent from
June 1934, and of 12 per cent from May. The latter gain was
somewhat more than seasonal, but resulted chiefly from the
fact that a coal strike was expected on July 1. Mining activi­
ties in early July were very sharply reduced, the daily aver­
age rate being less than half what it was in closing week of
June. Some recovery occurred in the second and third weeks
of July, although mine operations were lower than in either
1934 or 1933.
The large supplies of coal at mines and inventories in the
hands of industrial consumers have depressed coal prices in
several regions. Coal shipments from Lake Erie ports in
June were 5.6 per cent smaller than in the comparable month
of 1934, but in the first half of the year an increase in such
shipments of nine per cent was reported.




BUSINESS

R E V IE W

S

Automobiles

Retail demand for automobiles held up
somewhat better than expected in June
and July, in view of the fact that new
models are scheduled to be introduced earlier than usual this
year and that summer sales generally are down quite sharp­
ly from the late spring peak. As a result automobile plant
operations in June were at higher levels than was anticipated
earlier in the year, and many assembly plants found it
necessary to order additional supplies of materials. In the
third week of July, however, operations at some plants were
curtailed and one of the major small-car producers was
closed entirely in the last week of the month.
June production, according to the Department of Com­
merce, was 361,320 cars and trucks, a decrease of only 0.9
per cent from May, considerably less than seasonal. The
Federal Reserve Board's daily average adjusted index rose
from 86 in May to 101 per cent of the 1923-25 monthly aver­
age in June; and total output in the latest month was 18 per
cent greater than in June 1934. In the first six months of
the year 2,262,145 cars and trucks were produced. Exclud­
ing 1929, this exceeded the number of cars made in any
other six-month period on record, the gain from 1934 being
32 per cent. The accompanying chart shows automobile pro­
duction in the first and last half of the preceding eight years,
together with the first half of 1935. In the eight-year period
production in the first half of the year averaged 60 per cent
of the total annual output, the percentages ranging from
50.5 per cent in 1928 and 51.6 per cent in 1933, to 66 per
cent in 1930 and 1931. If output in the last half of 1934 were
to equal only 40 per cent of the total year's production (the
eight-year average) total annual automobile production in
1935 would approximate 3,800,000 units.
Passenger car production in June was 296,609 units, a
gain of 13.5 per cent from the same month of 1934. In the
first six months of the year 1,872,000 passenger cars were
produced which was 33.5 per cent greater than in the first
half of the preceding year. Truck production in June num­
bered 64,711 units, a gain of 43 per cent from June 1934. In
the six-month period 389,714 trucks were manufactured,
24.9 per cent more than in the similar period of the preced­
ing year.
According to Cram's weekly estimates, output in the week
ended July 20 was 83,000 units, almost the same as in the
preceding week, compared with approximately 66,000 in the
corresponding week of 1934.
Retail automobile sales in June in most sections of the
country were large for that month. In the first 27 states to
report new car registrations, an increase of 20 per cent from
June 1934 was indicated. In principal counties of this dis­
trict new passenger car registrations in June were 10 per
cent ahead of the same period of 1934, and for the year to
date a gain of 49 per cent was shown.
Tires, Rubber

Judging by rubber consumption figures
and the Ohio State University employ­
ment reports, operations at local rubber
factories declined in June from May and in the latest month
were at lower levels than in the corresponding period of
1934. Crude rubber consumption in June, according to the
Rubber Manufacturers' Association, was 36,623 tons, a de­
cline of 8.8 per cent from the corresponding month of 1934
and nearly 12 per cent from May.
In the first half of the year, however, crude rubber con­
sumption in the United States was slightly larger than in

4

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the same period of 1934 and exceeded by a good margin any
other six-month period, except 1929. Consumption was at an
unusually high rate in the first two months of this year, but
the total amount of rubber used in the second quarter was
less than in the first three months, which is contrary to the
trend of other recent years.
Approximately 75 per cent of the total rubber consumed
in the United States is used for tires, and with such a large
number of automobiles in use whose age exceeds three years,
it was expected in the industry that replacement tires sales
this year would be in good volume compared with other re­
cent periods. So far, however, replacement sales have not
been up to expectations; in fact they have been somewhat
smaller than in the first half of 1934. Original equipment tire
sales in the first half of the year showed a gain almost iden­
tical with the increase in automobile production, but the in­
crease was not sufficient to offset the lag in replacement tires
sales.
Production figures for the entire industry are available
only for the first five months of this year and output in that
period was 2.7 per cent less than in the same interval of 1934.
This decline occurred despite the fact that total production
in the spring months of this year was in unusually good
volume, prior to the time a strike was expected. The tire in­
ventories built up at that time have not been worked down
to any extent and on June 1 they were approximately ten
per cent larger than a year ago. This large supply of fin­
ished tires was in part responsible for the sharp retail price
reductions reported in early July, which assumed all the
characteristics of another tire price war.
Tire production in May was 4,050,000 units, a decline of
6.3 per cent from May 1934 and of slightly more than that
from the preceding month. Output exceeded manufacturers’
shipments by a moderate amount, whereas generally in this
period of the year inventories are declining. Imports of
crude rubber to the United States were 38,340 long tons, an
increase of 42 per cent from the unusually small amount im­
ported in May, but they were 22.8 per cent below June 1934.
With consumption being only slightly less than the amount
of crude rubber imported in the month, stocks of crude rub­
ber on hand on June 30 were little changed from the pre­
ceding month, but were 10.6 per cent smaller than at the end
of June 1934.
Clothing

Operations at local clothing factories in
June and the first half of July continued
above the corresponding periods of last
year and in some cases production was at capacity levels.
Most of the work now being done is on orders for fall de­
livery which continue to be received by most plants in a
larger volume than a year ago. Not only does the number of
orders received compare favorably with last year, but there
also has been an increase in the size of the individual order.
The employment index for this industry indicated that
there were more working at local plants in June than at that
time in 1934 and the gain reported continued to be shown in
the first half of July.
Prices of wool products strengthened in June, due to sharp
increases in prices of raw wool, but a slight reaction was
reported in the first half of July. This generally firm price
situation was thought to have been partly responsible for
the large orders of clothing which have been received to date.
Sales of women’s ready-to-wear at department stores in
this district in June were 8.3 per cent larger than in the




BUSINESS

R E V IE W

corresponding month of 1934. Men’s clothing sales were
down 2.2 per cent in the same period, while sales of boys’
wear increased 6.6 per cent. Apparel prices, according to
Fairchild’s index, were slightly lower in June than a year
ago, but the decline was largely in women’s ready-to-wear.
Other
Manufacturing

While activity at many of the smaller
manufacturing plants in the fourth dis­
trict declined in June, largely a seasonal
falling-off, in mid-July a reversal of this movement had de­
veloped in several lines, which was distinctly contrary to the
tr;end exhibited at this period of most past years. Generally,
operations at plants in the smaller communities and in the
less important industries were at higher levels than in the
major lines, such as iron and steel.

Auto Parts and Accessories. The May-to-June decline
in employment at auto parts’ plants was slightly more than
seasonal in this section, but the index constructed by the
Ohio State University Bureau of Business Research was still
123 per cent of the 1926 average. While little work has yet
been done on parts and materials to be used in the 1936
models, inquiries are being released by the automobile as­
sembly plants and considerable activity in the way of retool­
ing parts’ plants has been evident recently. In addition re­
orders of parts for 1935 models have been in larger volume
than was anticipated earlier in the year. In the first half
of July, according to reports, plant operations were about on
a par with a year ago. For the year to date the gain from
the similar period of 1934 was considerable.
Brick and Tile.
The brick and tile industry continued
to show a contrary to seasonal improvement in May and
June, according to reports, and in May, the latest month for
which complete information is available, total brick produc­
tion was over three times what it was in the corresponding
month of 1934; the gain in output in the first five months
of the year was 182 per cent. Despite this marked percent­
age improvement, only 14 per cent of the industry’s machine
capacity was being utilized in the latest month.
China and Pottery. This is usually the dull season of
the year for the china and pottery plants and operations in
early July were about 60 per cent of capacity. Recent sales
were reported to be about on a par with last year, but in
the first six months a gain of better than five per cent was
reported. The china and glassware show, which was held in
mid-July, was being watched closely for indications of fall
business.
Electrical Supplies.
A falling-off in sales of electrical
equipment and supplies was reported in June, but this was
largely seasonal and new orders and the rate of plant opera­
tions in the first half of July continued above the correspond­
ing period of 1934. Sales of electric refrigerators have held
up better than usual this season. Local plants reported a
considerably larger volume of sales in the first half of the
year than in the corresponding period of 1934. Employment
at local plants in June was below a year ago, but in the
six-month period averaged approximately four per cent bet­
ter than in the first half of the preceding year.
Glass. Little change was evident in glass production re­
cently, but demand for plate glass was reduced slightly.
So far as plant activity is concerned, output continues near
capacity to replenish stocks which were reduced to below nor­
mal levels during the earlier months of this year. Operations

TH E

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BUSINESS

in other branches of the industry were not so favorable, al­
though they compared very well with a year ago at this
time.
Hardware. Summer dullness pervaded the hardware in­
dustry, but sales and operations in the first half of July were
slightly above a year ago. Employment at 19 local plants
was 5.8 per cent lower in June than in the same month of
1934.
Machine Tools. Buying of machine tools in June and
the first part of July was in unusually large volume. New
orders in June, as reported by the National Machine Tool
Builders’ Association, were 91 per cent of the 1926 average
compared with about 70 per cent in May. The gain in the
latest month was due entirely to domestic buying and was
attributed largely to the automobile industry which has re­
cently ordered new equipment in an amount somewhat remi­
niscent of the early 1920’s. While higher prices for machine
tools were responsible for part of the gain, the net increase
has only been slight in most cases. Foundry equipment sales
also were much larger in June than in the same month of
1934 and unfilled orders were more than double what they
were a year ago.
Metal Containers. Sales of metal containers in the first
six months of this year were approximately 20 per cent
above the corresponding period of 1934. Improved farm
conditions and better prospects for this year’s canning sea­
son were factors contributing to the gain, but increased in­
dustrial consumption also was responsible for a good share
of the rise.
Paint.
Manufacturers of paints and supplies so far this
year have enjoyed a very good season, although sales in
July, particularly of industrial paints, declined; the drop,
however, was largely seasonal. Household paint sales have
been in large volume compared with other recent years.
Prices of raw materials entering into paint production have
increased recently.
Paper.
Few changes other than seasonal were reported
by the paper industry in June and output for the first six
months was considerably ahead of the same period of 1934.
In early July some hesitancy was reported in the finer grades
of paper, but demand for boxboard held up quite well.
Shoes. Local shoe factories have increased operations re­
cently and in most cases were more active than a year ago.
Fall orders have been received in good volume and it is re­
ported that advance orders are larger than at this time in
1934. Recent warm weather has stimulated sales of sum­
mer footwear materially.
TRADE
A decided improvement in department
store sales in leading cities of the fourth
district occurred in the last half of June
and a gain for the entire month of 2.8 per cent was shown
from June 1934. In most past years a decline has occurred
in June compared with May, but this year daily average
sales in June were slightly larger than in the preceding
month and the seasonally adjusted index rose from 69.7 to
77.6 per cent of the 1923-25 monthly average. In the
latest month it was higher than since January.
Larger dollar sales in June than a year ago were re­

R eta il




*

R E V IE W

ported for all cities of the district except Youngstown. In
the first six months of 1935 dollar sales of all reporting stores
were 1.3 per cent larger than in the same period of the
preceding year. Retail prices, according to Fairchild's in­
dex, continued downward in June and the index on July
1 was lower than since September 1933. This index was
2.7 per cent below the corresponding date of 1934, but de­
spite receding tendencies, current quotations are still 25 per
cent above the 1933 low point.
Credit sales in June represented about the same propor­
tion of total sales as in May, although a slight decline in
the ratio of installment to total sales was shown in the
month. Sales in basement departments of reporting stores
in June were two per cent smaller than in June 1934.
Dollar value of stocks at reporting stores declined 7.7
per cent in June from May, a greater-than-seasonal fallingoff, and the adjusted index dropped over two points to 59.6
per cent of the 1923-25 average. Dollar value of these
stocks on June 30 was two per cent less than a year ago.
Little change in collections was reported in June from
May, although the collection ratio continues to be better
than in 1934.
Sales of reporting wearing apparel stores in this district
in June were ten per cent larger than a year ago, but in
the first half of 1935 a slight decline in dollar volume was
reported. Furniture store sales in June were up 4.2 per
cent from the preceding year, although they were down 3.4
per cent in the first six months.
Wholesale

All reporting lines of wholesale trade in
this district showed a smaller volume of
sales in June than in May and declines
from last year were experienced by all lines except hard­
ware. In the first six months of the year wholesale grocery
sales were up 4.4 per cent, but increasing food costs were
an important factor in this connection. Dry goods sales
were up slightly and hardware sales increased three per
cent in the period, while wholesale drug sales were down
four per cent from the first six months of 1934.
BUILDING

Contracts awarded for residential building in the fourth
district in June were larger than in any month since May
1931, and, valued at $6,820,000, were four times as large
as awards in June 1934. For the first half of 1935 resi­
dential contracts awarded in this district were nearly twice
as large as in the first half of the preceding year and
while figures for the first part of July were somewhat smaller
than in the comparable period of June, sizable gains con­
tinued to be shown from a year ago. Total contracts award­
ed in June also were larger than in May and a gain of 35
per cent was shown from last year.
In the first six months total construction of all types in
this district was 25 per cent less than in 1934, but the de­
cline was due entirely to the smaller volume of public works’
construction. Excluding this work, an increase of approxi­
mately 29 per cent was shown in this territory in the first
six months. In the first half of July contracts for public
works and utilities had a larger value than for the entire
month of June and nearly equaled such awards in the en­
tire month of July 1934.
Contemplated construction, as reported for this district
by the F. W. Dodge Corporation, was about 50 per cent
larger in June than in May, but was only slightly in ex­
cess of that reported a year ago.

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BUSINESS

Sales of building supplies and lumber in the fourth dis­
trict, according to reports, were considerably larger in June
than in May, and a gain from 1934, both for the month
and for the first half of the year was reported generally.
Inventories are low, shipments having exceeded produc­
tion for several months.
AGRICULTURE
Continued improvement in local crop conditions was evi­
dent in this district in June and the first half of July. The
season was retarded by the cool weather earlier in the year,
but growing conditions have been favorable recently and
in this section crops are maturing a little later than in
other recent years.
For the country as a whole it is evident, according to the
Department of Agriculture, that the effects of the 1934
drought are gradually disappearing. The total acreage of
crops to be harvested is expected to be within six per cent
of the average of recent years compared with a 20 per cent
below average acreage harvested in 1934. Subsoil moisture
has been at least partially restored over considerable areas
and in some sections cloudbursts have caused extensive dam­
age. Hay crops have had excellent weather for growth,
but harvesting conditions have been poor. The total ton­
nage cut is expected to be larger than since 1929, but be­
low the ten-year average.
Present prospects, while subject to wide changes, de­
pendent on weather conditions in the remainder of the crop
year, now point to a total yield of feed grains about nine
per cent below the ten-year average, excluding 1934. The
increases in oats and barley will not be large enough in all
probability to offset the reduction in the corn crop, and
with feed stocks on hand abnormally low the total supply
is expected to be about 15 per cent below normal, but this
is counteracted by the fact that livestock and poultry to be
fed this next winter is expected to be about 15 per cent
under the ten-year average.
In the fourth district the July 1 condition of all prin­
cipal crops except potatoes was better than in other re­
cent years and indicated production on that date was larger
than in 1934. In the following table comparison of this
estimate is made with the 1934 crop and the ten-year av­
erage harvest:

Fourth District Principal Crops
July 1,
1935
Estimate
Corn, B u ........................ 143,487
W heat, B u .....................
46,508
Oats, Bu.........................
57,811
4,737
Tame Hay, T o n s .........
T obacco, Pounds.........
95,155
Potatoes, B u .................
20,294

1934
Harvest
128,893
37,479
36,450
3,365
94,419
22,086

10-year % Change
% Change average 1935 from
1935
harvest ten year
from 1934 1925-1934 average
+ 1 1 .3
165,470 — 13.3
+ 2 4 .1
36,304 + 2 8 .1
+ 5 8 .6
72,637 — 20.4
+ 4 0 .8
5,154 — 8.1
+ 0 .8
131,540 — 27.7
— 8 .1
19,512 + 4 .0

Wheat. Harvesting of what promises to be one of the
best wheat crops raised in the fourth district in recent
years has about been completed and while the total yield
is not expected to be a record one, it is now estimated to be
28 per cent above the ten-year average. Unusually large
per acre yields are reported in several sections and the
quality of grain is above average. Some rust damage was




R E V IE W

reported, but it developed too late to reduce yields materially
and it was not general in this district. Ohio farmers had
87,000 more acres of wheat this year than in 1934 and other
states of the district also showed increases, while the coun­
try as a whole reported a decline.
So far as the entire country is concerned total wheat crop
prospects are nearly 50 per cent better than a year ago, but
still below the five-year average 1928-32. The spring wheat
crop in early July was reported to be larger than the av­
erage of recent years, but the winter wheat crop is poor in
some of the heavy-producing sections and considerable rust
damage has been reported in the spring wheat states.
Corn. Growth of the corn crop was retarded in June by
the cool weather, and irregular stands were reported in
many sections, but the warm weather of mid-July has been
very helpful. In some parts of this district the crop was
late, but in the northern counties it has made excellent
progress. Estimated production for the fourth district was
11 per cent greater than in 1934, but 13 per cent below the
ten-year average. For the entire country the crop is esti­
mated to be 20 per cent below the average of preceding
years.
Oats. The July 1 crop report indicated that the oat crop
in the fourth district would be the largest since 1931, the
increase from last year's unusually small crop being 58 per
cent. Compared with average production of the past ten
years this year’s crop is still short 20 per cent, but crop
failures in recent years have caused farmers to reduce oat
acreage in this district. Acreage planted this year was ap­
proximately the same as in 1934, and current indications
point to a crop of rather good quality.
Hay. Although hay acreage in this district in 1935 was
smaller than in the preceding year, a marked increased in
estimated production is shown. Frequent rains and favor­
able growing weather have resulted in an estimated crop 40
per cent larger than was harvested in 1934.
Potatoes. A slight increase in the potato acreage com­
pared with 1934 was reported for this district, but crop
prospects were estimated to be eight per cent less than a
year ago although four per cent larger than the ten-year
average. Dry weather at planting time retarded growth of
the late crop and recent rains did considerable damage.
Fruit. While fruit prospects declined materially in this
section in June due to an unusually heavy drop and the
worst apple scab epidemic in years, a better-than-average
crop of all fruits was still indicated on July 1. Grape crop
prospects were unusually promising in early July, although
some insect damage and mildew was reported.
Tobacco. The tobacco crop of this district, largely Burley,
was estimated on July 1 to be about one per cent larger
than that harvested in 1934, but 28 per cent smaller than
the average of the preceding ten years due chiefly to the
acreage reduction program. Crop conditions in Kentucky,
however, have improved materially in the past three weeks
according to reports, and prospects apparently are more
promising than they were at the beginning of the month.
A slight increase in acreage planted occurred this year,
but the unusually wet weather in May and June in the to­
bacco section retarded crop growth.

TH E

M ONTHLY

BUSINESS

Wholesale and Retail Trade
(1935 compared with 1934)
SALES
Ju n e
1935
D E P A R T M E N T S T O R E S (49)
A k r o n ...................................................................... ... + 1 . 0
C in c in n a ti.............................................................. ... 4* 4 .1
C le v e la n d ............................................................... ... + 1 .0
C o lu m b u s .................................................................. + 1 . 1
P itts b u rg h .................................................................+ 3 . 8
T o le d o ........................................................................+ 1 0 .7
W h e e lin g ................................................................ ...+ 3 .6
Y o u n g s to w n .......................................................... ...— 6 .3
O ther C itie s .............................................................+ 2 .6
D is tr ic t......................................................................+ 2 . 8
W E A R I N G A P P A R E L (12)
C in c in n a ti.................................................................+ 1 0 .2
P itts b u rg h ............................................................. ...+ 1 1 .1
O ther C itie s .............................................................+ 9 .9
D is tr ic t...................................... ...............................+ 1 0 .2
F U R N I T U R E (42)
C in c in n a ti.................................................................— 2 .3
C le v e lan d ..................................................................— 10.2
C o lu m b u s ........ ....................... .............................. ...— 5 .3
D a y t o n ................................................................... ...+ 3 6 .1
T o le d o ........................................................................+ 3 8 .8
O ther C itie s .............................................................+ 2 6 .2
D is tr ic t................................................................... ...+ 4 . 2
C H A IN S T O R E S *
D rugs— D istric t ( 4 ) ........................................... ...+ 6 . 8
Groceries— D istric t ( 5 )..................................... ...— 1 .2
W H O L E S A L E G R O C E R I E S (31)
A k r o n ...................................................................... ...+ 2 6 .8
C le v e la n d ............................................................... ...— 8 .2
E r ie .......................................................................... ...— 6 .8
P itts b u r g h .................................................................— 11.2
T o le d o ..................................................................... ...+ 8 . 8
O ther C itie s .......................................................... ...— 1 .4
D is tr ic t................................................................... ...— 1.1
W H O L E S A L E D R Y G O O D S (1 0 )................... ...— 5 .7
W H O L E S A L E D R U G S (1 3 )............................... ...— 0 .4
W H O L E S A L E H A R D W A R E (1 4 )...................... + 3 . 5
*P er in d iv id u a l u n it operated.

— 2.5
+ 4 .6
— 0 .7

+ 1.2

+ 1.7
+ 2 .7

+ 1.6
+ 0.8
+ 3 .7
+ 1.3

5 .8
5.1
0 .0 4
0 .9

+
—
—
—
—
+
—

3 .4
5 .2
0 .7
7.8
4 .0
5.3
5 .6
10.2
+ 5 .9
— 1.9

+

— 1 .4
+ 8.5
—

0 .8

+ 1.1

+ 6.6

— 17.0
+ 6 .5
+ 9 .7

+11.6

+ 9 .9
— 3 .4

+
+

1.1
5 .2

+ 3 1 .4
—

8.6

+ 8.5
+ 2 .4
+ 1 0 .9
+ 7.1
+ 4 .0

+ 0.2

(000 Omitted)
F O U R TH D IS T R IC T UNLESS
June
Jan.-June
%
O T H E R W IS E S P E C IF IE D
1935
Change
1935
Bank Debits— 24 Cities................ 32,015,000
+ 7.8
311,192,000
Savings Deposits— End of month:
l
41 Banks, O. and Pa.................... 3 687,821
+ 5 .6
Life Insurance Sales:
Ohio and P a ...................................3
76,413 — 8 .4
499,776
Retail Sales:
16,500 + 2.8
Department Stores— 49 firm s.. .$
92,376
Wearing Apparel— 12 firms........3
816 + 1 0 .2
4,502
Furniture—-42 firms..................... 3
745 + 4 .2
4,051
Wholesale Sales:
Drugs— 13 firms............................3
1,210 — 0 .4
7,912
Dry Goods— 10 firms...................3
996 — 5 .7
6,364
Groceries— 31 firms......................3
3,787 — 1.1
22,289
Hardware— 14 firms.....................3
1,333 + 3.5
7,157
Building Contracts—'T otal...........$
15,452 + 3 5 .0
63,427
6,820 + 3 0 4 .7
”
”
— Residential. 3
18,649
Commercial Failures— Liabilities 3
1,364 — 55.1
7.674
”
”
— N um ber...
682 — 8.1
484»
Production:
1,558 — 19.6
Pig Iron, U. S....................... Tons
9,830
2,231 — 27.1
16,025
Steel Ingot, U. S...................Tons
1,872,4312
Auto-Passenger Car, U. S............ 296,6092 + 1 3 .5
Auto Trucks, U. S..........................
64,7112 + 4 3 .2
389,714*
Bituminous C oal................... Tons
12,488 + 1 0 .0
75,528
995 + 2 .4
2,683
Cement— O., W. Pa., W. Va. Bbls.
1,238s + 4 .2
Elec. Power— O., Pa., Ky. k.w.h.
6,241*
2,241s + 9 .6
10,563*
Petroleum—-O., Pa., K y .. . Bbls.
Tires, U. S......................... Casings
4,050s — 6.3
21,380*
Bituminous Coal Shipments:
L. E. P orts............................Tons
5,397 — 5 .6
13,460
Iron Ore Receipts:
L. E. Ports............................Tons
3,002 — 3 .7
5,329
1 Not available
3 May
2 Actual Number
4 Jan.-May

+ 6.2

— 4 .2
+ 3.1

”

Shoes....................................................

♦May.
**Per individual unit operated.




June
1934
69
51
69
100
70
81
43
68
66
64
73
24
10
63
81
141
111
87

June
1933
58
93
82
89
59
70
41
62
58
58
67
17
15
63
70
120
95
101

(Thousands

June
1932
59
203
179
97
58
80
30
64
53
57
71
27
12
40
54
111
112
69

June
1931
94
95
249
124
83
89
53
77
66
72
84
53
35
67
128
125
101
71

%
Change
+ 1 3 .1

+ 2.1
+ 1.3
— 0 .9
— 3 .4
— 4 .2
+ 0 .2
+ 4 .0
+ 3.1
— 25.7
+ 9 6 .3
— 49.1
— 0 .8
— 1.2
— 2.3
+ 3 3 .5
+ 2 4 .9
+ 1.4
— 18.0
+ 6 .0
+ 1 3 .5
— 2 .7
+ 9.3
+ 1 6 .2

Debits to Individual Accounts

— 0 .4

less Indexes
(1923-1925 * 100))
June
1935
74
B ank D ebits (24 cities).......................................
47
C om m ercial Failures ( N u m b e r )......................
31
(L ia b ilitie s )...................
91
Sales— Life Insurance (O . & P a .) .....................
75
— D e p a rtm e n t Stores (47 firm s ).............
80
— W holesale D rugs (12 firm s )................
41
—
”
D ry Goods (10 firm s ). . . .
69
—
”
Groceries (31 firm s )..........
68
—
”
H ardw are (14 firm s ).........
64
—
”
A ll (67 firm s)......................
78
C h a in D rugs (4 firm s)**............................
32
Bu Iding C ontracts ( t o t a l) . ...............................
40
”
”
(re sid e n tia l)...........................
69
P rod uc tion — Coal (O ., W . P a., E. K y .) .........
83
C em ent (O ., W . Pa., W . V a .) . . . .
147
”
Elec. Power (O ., P a., K y .) * ...........
121
Petroleum (O ., P a., K y .) * .............

7

Fourth District Business Statistics

Percentage
Increase or Decrease
SALES
STOCKS
June
First 6
1935
Months

—
+
+
—

R E V IE W

Cincinnati. . .
C leveland... .
Columbus.. . .

Greensburg. ,
Hamilton. . . .
H om estead.. .
Lexington.. . .
M iddletow n..
Oil C ity........
Pittsburgh. . . ,
Soringfield
Steubenville.. .

Youngstown. .
Zanesville........

5 weeks
ended
July 24,
1935
358,479
7,696
34,571
328,541
560,276
174,290
57,585
24,513
3,376
7,366
10,037
2,787
21,738
10,408
3,762
8,838
10,230
683,006
16,336
7,710
102,849
7,208
34,418
45,580
7,789
32,229,389

of

Dollars)

Year to date Year to date
%
Change Jan. 2, 1935 Jan. 3, 1934
from
to
to
1934
July 24, 1935 July 25, 1934
+ 3 .9
3346,549
3309,471
— 4.5
45,823
46,242
+ 1 4 .2
194,305
182,024
+ 1 3 .4
1,918,331
1,693,932
+ 1 0 .4
3,082,615
2,708,237
+ 2 6 .1
1,063,964
757,222
+ 1 5 .2
343,278
271,499
+ 1 3 .3
144,137
123,054
+ 9 .8
19,214
17,521
+ 7.5
33,189
37,371
+ 1 3 .9
58,164
52,181
+ 1 4 .0
12,265
14,646
144,147
128,827
+ 5.5
+ 1 4 .6
60,224
52,063
+ 2 2 .5
21,687
16,947
+ 1 9 .3
49,166
43,442
+ 1 4 .7
59,597
46,766
— 1.9
4,281,300
3,864,786
+ 1 1 .4
95,371
81,492
+ 7.8
45,681
41,308
— 3.5
616,213
595,606
— 0 .9
45,405
42,578
+ 0 .5
192,491
195,670
+ 4 .2
253,920
225,575
+ 1 3 .5
44,196
38,318
+ 6 .7 313,178,214 311,579,796

%
Change
from
1934
+ 1 2 .0
+ 0 .9
+ 6 .7
+ 1 3 .2
+ 1 3 .8
+ 4 0 .5
+ 2 6 .4
+ 1 7 .1
+ 9 .7
+ 12.6
+ 1 1 .S
+ 19.4
+ 11.9
+ 1 5 .7
+ 2 8 .0
+ 13.2
+ 2 7 .4
+ 1 0 .8
+ 17.0
+ 1 0 .6
+ 3 .5
+ 6 .6
— 1.6
+ 1 2 .6
+ 1 5 .3
+ 1 3 .8

TH E

8

M ONTHLY

BUSINESS

R E V IE W

Summary of National Business Conditions
By the Federal Reserve Board

Index o f Industrial production, adjusted for sea­
sonal variation (1923-25 —100). Latest figure,
June preliminary 86.

Three-month moving: averages o f F. W . Dodge
data for 37 Eastern states, adjusted for seasonal
variation. Latest figures based on data for May,
June and estimate for July. Latest figures total
117.8; residential 42.9; all other 74.$.

Indexes o f the U. S. Bureau of Labor Statistics
(1926=100). By months 1929 to 1931; by weeks
1932 to date. Latest figures, July 13, farm prod­
ucts 77.2; foods, 82.0; other commodities, 77.9.

Wednesday figures for reporting- member banks
In 91 leading cities.
Latest figures are for
July 17.




Factory production declined seasonally in June, while output of mines in­
creased. Employment and payrolls at factories showed more than seasonal
declines. There was little change in the average level of wholesale prices, and
a decrease in retail food prices.
Production and Employment
Daily average output at factories, according to the Federal Reserve Board’s
production index, declined by about the usual seasonal amount during June.
Output of mines increased, and the Board’s combined index of industrial pro­
duction, which is adjusted for usual seasonal changes, advanced from 85 per
cent of the 1923-1925 average in May to 86 per cent in June. Daily average out­
put of automobiles and lumber increased in June, while activity at cotton mills,
shoe factories, and meatpacking establishments declined. Activity at steel
mills declined seasonally during June, but, according to trade reports, increased
after the first week of July. There were sharp increases in the production of
anthracite and bituminous coal during June and output of crude petroleum was
also larger than in May.
Factory employment and payrolls decreased between the middle of May
and the middle of June. More than seasonal declines in employment were re­
ported by producers of automobiles, clothing, shoes, and cotton fabrics, and
employment at lumber mills also decreased, while the number of workers at
woolen mills increased. In most other manufacturing industries changes in em­
ployment from May to June were largely seasonal in character. Employment
and payrolls at mines increased considerably.
Daily average construction contracts awarded, according to reports of the
F. W. Dodge Corporation, were larger in value in June and the first half of
July than in May. Awards of residential building contracts were twice as large
as a year ago, while contracts for public projects continued smaller than last
year.
The Department of Agriculture July 1 estimates forecast corn and wheat
crops larger than a year ago, but smaller than the five-year average for 19281932. Acreage of cotton in cultivation on July 1 was reported as about 5 per
cent larger than at the same time last year.
Distribution
Daily average loadings of freight on railroads increased during June, re­
flecting larger shipments of coal. Daily average value of department store
sales showed little change from May to June, when a decline is usual, and the
Board’s seasonally adjusted index advanced from 76 per cent of the 1923-1925
average to 80 per cent.
Commodity Prices
Wholesale prices of farm products and foods declined during June, while
the prices of other commodities as a group showed little change. Retail prices
of food, which had increased sharply in the two years ending last April, accord­
ing to the index of the Bureau of Labor Statistics, declined somewhat in May
and June.
Bank Credit
Member bank reserve balances with the Federal reserve banks and excess
reserves showed declines for the four weeks ending July 17, reflecting in large
measure an increase in the balance of the Treasury with the Federal reserve
banks following a sale of Treasury notes.
Total loans and investments of reporting banks in leading cities increased
by $260,000,000 during the five-week period ended July 17. Subscriptions by re­
porting banks to new security offerings by the Treasury exceeded retirement
of bonds held by these banks, and consequently their holdings of direct obliga­
tions of the United States increased by $200,000,000. Holdings of other securi­
ties increased b^ $125,000,000, while loans declined by $60,000,000. Govern­
ment deposits with these banks were reduced by over $200,000,000, while other
deposits, exclusive of interbank balances, showed an increase of a similar
amount.
Yields on Government securities declined slightly during this period, while
other short-term open-market money rates remained at low levels.