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MONTHLY BUSINESS REVIEW
Covering financial, industrial, and agricultural conditions
in the
Fourth Federal Reserve District
Federal Reserve Bank o f Cleveland
Vol. 16

Cleveland, Ohio, July 31, 1934

A summer slackening was evident in several lines of
business activity in this district in the latter part o f June
and the first half of July, In some cases the falling-off
was seasonal while in others it was more than that, but
in a few lines operations continued at a relatively high
rate for this time o f year. This was particularly true o f
many general manufacturing concerns located in smaller
centers of the district.
With some of the m ajor industries showing a severe
decline at the mid-year, the general level of industrial
operations was reduced, but some o f the factors which
caused a high rate to be maintained in June were respon­
sible for the falling-off. In the steel industry consider­
ably more material was ordered by manufacturers than
was required for immediate operations so that orders in
the early part o f the third quarter were very limited. This
was also the case in the rubber and tire, automobile parts,
textile and coal industries.
A comparison o f the various business indicators for the
first six months o f this year with the same period of 1933
shows in part the degree o f improvement that has oc­
curred. The follow ing table shows the percentage changes
between the two periods. In the case o f wholesale and re­
tail trade and debits to individual accounts price changes
were partly responsible for the increases.
Automobile production, TJ. S................................................................
Building contracts awarded— fourth district ..................................
Cement production—fourth district .................................................
Coal production—fourth district .......................................................
Coal shipments—Lake Erie ports ...................................................
Commercial failures— fourth district .................................................
Debits to individual accounts—fourth district ..............................
Department store sales—fourth district ..........................................
Furniture store sales—fourth district .............................................
Iron ore receipts— Lake Erie ports ...................................................
Pig iron production, IT. S....................................................................
Steel ingot production, U. S................................................................
Savings Deposits—June 30— fourth district .......................... .........
Tire production— U. S.1..........................................................................
Wholesale sales—four reporting lines—fourth district ..............
'Five months*

+ 72.6
+153.7
+ 50.6
-j- 28.1
-j- 45.3
— 64.2
+ 20.8
+ 27.7
-f* 53.5
-f-241.4
122.0
-f- 82.3
+
8.4
-f* 51.6
-j- 29.5

Employment throughout the district declined in June
at a greater-than-seasonal rate, according to reports, but
despite the slight falling-off, it remained 25 per cent high­
er than a year ago at this time and for the six-month
period averaged 36 per cent better than in 1933. Local
labor disturbances were less noticeable than a month ago.
Retail trade fell off more than seasonally in June, the
adjusted index dropping over four points.
Comparison
o f current sales with a year ago is much less favorable




No. 7

than in the early months o f 1934, but last year at this
time a considerable spurt in buying developed.
Life insurance sales in June in Ohio and Pennsylvania
were up 12 per cent from last year and the gain in the
first six months was 13.9 per cent.
Agricultural conditions in this district improved in
June as a result o f rain, but the July 1 report o f the De­
partment o f Agriculture indicated that crop prospects were
much below the average o f recent years. In contrast with
other sections o f the country local crop prospects were
quite favorable. The wheat crop turned out somewhat
better than was expected. The corn crop in some parts
of the district is in very good condition, but in other
parts it is relatively poor. Prices, as a result of the se­
vere drought conditions in the West, have increased re­
cently on many farm products.
FINANCIAL
An important development in the financial situation in
this district in the paist month was the appointment and
organization o f an Industrial Advisory Committee com­
posed o f five members “ actively engaged in some indus­
trial pursuit” in this Federal reserve district for the pur­
pose o f considering applications for loans to industry to
provide working capital, with a maturity o f five years or
less, which were authorized by the amendment in June to
the Federal Reserve Act.
Section 13b of the Federal Reserve Act authorizes Fed­
eral reserve banks to discount or purchase from “ any

mujggg

STEEL INGOT PRODUCTION

2

TH E

M O N TH LY

BUSINESS R E V IE W

bank, trust company, mortgage company, credit corpora­
tion for industry, or other financing institution” obliga­
tions maturing within five years, entered into for the
purpose of providing working capital for any such estab­
lished industrial or commercial business and to make
loans or advances direct to financing institutions on the
security o f this type o f obligation. Any such financing in­
stitution either must obligate itself to the Federal re­
serve bank for at least 20 per cent of any loss which may
be sustained by the bank upon any obligation acquired
from the financing institution or advance at least 20 per
cent o f the working capital for the established industrial
or commercial business without obligating itself on the
amount advanced by the Federal reserve bank.
This
amendment provides further that “ in exceptional circum­
stances, when it appears to the satisfaction of a Federal
reserve bank that an established industrial or comm er­
cial business located in its district is unable to obtain
requisite financial assistance upon a reasonable basis
from the usual sources, the Federal reserve bank * * *
may make loans to, or purchase obligations of, such busi­
ness * * * on a reasonable and sound basis, for the pur­
pose o f providing it with working capital, but no obliga­
tion shall be acquired or commitment made hereunder
with a maturity exceeding five years.”
In this district the Industrial Advisory Committee was
appointed on July 7, a meeting to organize was held soon
after that date and on the 26th of the month a second
meeting was called for the purpose o f considering appli­
cations for loans o f this type. No information regarding
loans which might be under consideration by financing
institutions in the fourth district in which this bank may
participate is available.
Reserve and Member Bank Credit. Changes in reserve
bank and member bank credit in the five latest weeks
were quite insignificant. Total reserves of the Federal R e­
serve Bank of Cleveland increased $18,000,000 between
June 20 and July 25 and, at $392,000,000 on the latest
date, they were over $90,000,000 higher than at the be­
ginning of the year and at a record high level. Reserves
generally are higher in mid-summer than at the begin­
ning of the year, but the recent increase has been greater
than the average o f past seasons. Bills discounted for
member banks in this district on the latest date amounted
to only $446,000, and though they have been practically
nil for many weeks they are gradually approaching the
vanishing point.
The volume of acceptances held and
Government securities owned by this bank was unchanged
in the five latest weeks.
Circulation o f Federal reserve notes increased in late
June and early July in anticipation o f holiday demand
and also to take the place of Federal reserve bank notes
in circulation which were being retired in the period. The
liability for approximately $1,500,000 o f this bank’s Fed*
eral reserve bank notes still in circulation was assumed
in mid-July by the United States Treasury Department.
This followed a deposit of an equal amount o f lawful
money by this bank with the Department.
Member bank reserve deposits increased $32,000,000
in the five latest weeks to $265,000,000 on July 25. Com­
pared with a year ago at this time an increase of $115,OOOyOW* w&sr evident; A considerable part o f this repre­




sented excess reserves. In June daily average required re­
serves o f member banks were $108,000,000 less than ac­
tually were on deposit with this bank.
At the weekly reporting member banks in leading cities
credit extended declined slightly in the five latest weeks,
a falling-off being evident in both loans and investments.
Loans on securities continued their downward movement
and “ all other” loans were reduced slightly in the period.
Member bank holdings of Government securities also were re­
duced in the five weeks ended July 25, but investments
in other securities, after declining in early July, increased
in the second and third weeks o f that month.
Demand deposits of reporting member banks increased
$22,000,000 in the five latest weeks and on July 25 they
were approximately 20 per cent higher than at the begin­
ning of the year. Time deposits recently have shown a
moderate increase and in the latter part of July they were
up 8.9 per cent from the January level.
Savings deposits at selected banks in leading cities of
the fourth district increased in June and as o f June 30
were 8.4 per cent higher than a year ago at that time.
Debits to individual accounts at banks in 25 cities of the
district were up 16 per cent in the fou r weeks ended July
18 from the same period o f last year. The gain for the
year to date was 20 per cent.
MANUFACTURING, MINING
Iron and
Steel

The sharpest decline in the history of
iron and steel production occurred in
the opening week o f the third quarter.
Operations for the entire industry dropped to below 25
per cent o f capacity in the period from an average of 57
per cent in June and a high level o f approximately 60
per cent in one week o f that month. A falling-off was
expected in the industry, for steel users took the full
amount specified by their contracts in the latter part of
the second quarter in anticipation o f a sharp increase in
prices on new third quarter contracts. Some recovery in
operations follow ed the holiday period, but the industry
in the second and third weeks o f July was turning out
steel at only 30 per cent o f capacity. Operating rates in
the four latest weeks in the Cleveland-Lorain district de­
clined from 77 to 41 per cent; at Pittsburgh mill activity
was down from 56 to 21, and Youngstown mills curtailed
operations from 62 to 30 per cent. In each case lower
levels were touched in early July, some recovery having
occurred in the two latest weeks.
The determining factor for the steel industry will be
the rate at which heavy steel stocks, accumulated in June
in anticipation o f much higher prices than eventually
developed, are consumed. The price increases originally
scheduled for third quarter contracts, which led many
consumers to increase their inventories, ranged from $3
to $8 a ton, whereas price revisions announced early in
July reduced these advances so that new quotations were
only $1 to $4 a ton over the levels at which the bulk of
the material was billed in May and Tune. These revised
prices applied to practically all classifiations of steel ex­
cept wire, tinplate, reinforcing steel, pipe, and rails and
track accessories. Steel*s finished steel price composite
was lowered $1.40 to $54.10, although it is still $3 higher
than the level at which most o f the second quarter or­

3

TH E M O N TH L Y BUSINESS R E V IE W

ders were filled. No change has been announced in pig
iron prices, with the original $1 a ton advance holding.
Demand for scrap steel has fallen and prices have weak­
ened.
The most important factor which caused steel opera­
tions to advance from the low level o f the holiday week
was the unusually strong demand for automobile mate­
rials. According to reports, motor car manufacturers have
been arranging their schedules to produce in July and
August practically all present models that will be required
over the remainder of the year. This will enable them to
obtain an earlier start on retooling for 1935 models.
Railroads have nearly completed their steel purchases
for the year except that some additional orders for freight
cars might be placed at a later date. Building construction
requiring steel is seasonally low, but there are a number
of government projects requiring considerable amounts
o f steel to be awarded. Structural steel contracts awarded
so far this year showed a tonnage increase of 17 per cent
from the comparable period of 193 3. Some of the smaller
consuming industries, notably those manufacturing house­
hold equipment, are reported to be doing exceptionally
well for this season o f the year.
Daily average pig iron production in June— 64,563
gross tons— was 2.7 per cent below May, while output
for the month— 1,936,897 tons— was down 5.8 per cent.
The industry made 9,852,608 tons in the first six months,
121 per cent more than in the first half of last year. June
closed with 92 stacks in blast, a net loss of 25 in the latest
month.
Daily average steel ingot output for June, 103,724
gross tons, was 16.5 per cent less than in May, while total
output of 3,015,972 tons was down 10 per cent in the pe­
riod. Production for the first six months was 16,18 0,889
tons, as shown on the accompanying chart, compared with
8,989,192 tons in the first half of 1933, a gain of 82 per
cent. Output in the period was approximately the same
as in 1931.

Coal

Coal production at fourth district mines
in June was down slightly from May,
but was approximately the same as a
year ago at this time. This was in striking contrast with
earlier months o f the year, for production in the first half
o f 1934, at 74,468,000 tons, was up 28.1 per cent from
the comparable period o f 1933. Coal consumers in the
first five months of this year augmented their stocks con­
siderably in anticipation of higher prices or an interrup­
tion at the source o f supply and industrial stocks of bi­
tuminous coal on June 1 were 29.6 per cent higher than
a year previous. Coal consumption in the latest month was
up approximately 20 per cent from last year at that time.
In early July output o f coal was slightly under the cor­
responding weeks of 1933, but it continued well above the
level of 1932. Shipments from Lake Erie ports in June,
at 5,719,000 tons, were 45.7 per cent above June 1933
and approximately the same percentage increase was
shown for the year to date. Recent price changes have
been limited to a correlation of differences between dis­
tricts under the code administration.




Automobiles

The automobile industry in June more
than maintained its seasonal level com ­
pared with May, the adjusted index o f
the Federal Reserve Board rising from 78 to 82 per cent
of the 1923-1925 monthly average. Factory sales in the
month, according to the Department of Commerce, totaled
308,051 units, compared with 249,727 cars and trucks in
June 1933, a gain of 23 per cent. Assemblies were down
only 7.1 per cent from May to June.
The sizable increase from a year ago at this time was
significant in that output reached its peak in June 1933,
somewhat later than usual. In the first half o f this year
1,714,325 cars and trucks were made, a gain o f 72.6 per
cent from the corresponding period of 1933 and the larg­
est output for any similar period since 1930.
Passenger car production in the latest month amounted
to 261,852 units, an increase of 26 per cent from last
year and in the first six months 1,400,704 passenger cars
were turned out, as against 835,433 in the same period
of 19 33. It is not unusual for production at this time of
year to exceed retail sales and the preliminary estimate
of new passenger car registrations in the latest month
was 218,000 units, whereas registrations of passenger cars
in May numbered 219,163. According to reports the in­
dustry is turning out more cars than are being absorbed
currently in order to build up inventories to carry through
until new models are introduced. Present indications are
that retooling in preparation for these new models is to
be undertaken somewhat earlier than has been the case
in recent years. Production fell off very sharply over the
holiday period in early July, but much of the loss was
recovered in the follow ing week, so that present indica­
tions point to a July output not very far below that of
June.
The falling-off in truck production evident in May was
continued in June and output for the month, at 46,199
units, was only 9.7 per cent ahead o f 1933. For the first
six months of this year, however, more than twice as many
trucks were turned out as in the comparable period of
1933.
New passenger car registrations in this section held up
quite well in June, the gain from last year being 40 per
cent. Compared with May there was an increase of 11 per
cent, whereas the average change for this period in the
past five years was a decline of nine per cent.

th o u s a n d s

AUTOMOBILE PRODUCTION

0 3VU

■

3000
FIRST 6 MONTHS

H

2500
2000
1500
1000
500
0

m ml
19*1

1925

1930

19341

4

T H E M O N TH L Y BUSINESS R E V IE W

Rubber
Tires

The rubber and tire industry operated
at a lower rate in June than in May or
in June 1933, judging by the amount
of rubber consumed in the United States in these periods.
Reports from individual companies substantiated this fact,
and indicated that a downward trend continued in the
first half of July. Rubber consumption in June amounted
to 40,242 tons, a drop o f about 20 per cent from last year,
at which time, however, the industry was unusually ac­
tive prior to the date on which the sales tax became ef­
fective. In May of this year rubber consumption was 43,012 tons.
Domestic factories took less rubber in June than was
imported in the month, receipts from producing countries
in the period totaling 49,683 tons, a gain o f 3.6 per cent
from May and 118.6 per cent from June 1933. As a re­
sult domestic stocks o f crude rubber were up six per cent
from a year ago.
In May, the latest month for which complete produc­
tion figures are available, output for 97 per cent o f the
industry, according to the Rubber Manufacturers' Associa­
tion, was 4,323,000 units, a reduction o f 14 per cent from
the corresponding period o f last year. Although a slight
decline from April also was evident, shipments exceeded
production in the latest month by nearly 800,000 units.
Manufacturers’ stocks consequently were reduced, the
first downward movement evident this year, but they are
unusually large in comparison with current demand from
dealers and distributors. Manufacturers reported a
greater-than-seasonal falling-off in both sales and ship­
ments in June, resulting partly from the fact that dealers
overstocked earlier this year in anticipation of higher
prices and also from fear of possible interruption at the
source of supply.
Employment at 18 rubber factories in this district de­
clined slightly from May to June, whereas the five-year
average change for the period was an increase of 3.9 per
cent. Despite this falling-off the number of employees in
the latest month was 25 per cent ahead o f a year ago. The
contraction in production recently manifested itself in a
reduction in the number of hours worked and was re­
flected in smaller pay rolls.
Clothing

Operations in the clothing and textile
industry in June and early July so far
as this district was concerned were
somewhat irregular. Demand for textiles recently has de­
clined partly because many manufacturers somewhat
overstocked with raw materials earlier this year, but sales
for the first six months were considerably above the same
period of 1933.
In the clothing industry employment at 38 reporting
concerns declined 2.8 per cent in June in contrast with
the five-year average increase o f 1A per cent, but in midJuly orders for fall delivery were reported substantially
ahead of last year and large enough to maintain opera­
tions at current levels for some time. Factories making
men’s clothing continue to operate at higher levels than
does the industry as a whole. Dollar value of clothing
sales at reporting department stores in this district in
June were still above a year ago at this time although a




much smaller gain was reported than in earlier months o f
this year.
Other
Manufacturing

Declines in most of the smaller lines of
production were reported in June and
early July in this district, but in many
cases the falling-off was about equal to the contraction
which usually occurs in the summer months. At a surpris­
ing number of small, general manufacturing companies
it was reported that operations continue at capacity levels.
Autom obile Parts, Accessories.
Although automobile
production, and consequently demand for parts and acces­
sories, declined in June and the first part o f July, opera­
tions in the industry were being maintained at a some­
what higher than expected level in view of the high rate
o f production in the spring months o f this year. Early
July operations at parts and accessory plants were down
about 25 per cent from June, but they continued very
much above a year ago. June employment at 32 plants
reporting to the Ohio State University Bureau of Business
Research was off 5.7 per cent from May, compared with
the five-year average decline o f 3.5 per cent, but was bet­
ter than 50 per cent above last year at this time.
Brick and Tile. A contrary-to-seasonal increase in em­
ployment at brick and tile plants in this district was re­
ported in June, the gain being 5.4 per cent in contrast
with the five-year average decline o f 0.4 per cent. The
industry, however, is still operating at much below ca­
pacity levels.
China, Pottery. W hile a decline in operations at china
and pottery plants is expected at this season o f the year,
the falling-off in recent weeks was quite pronounced. Some
plants closed entirely in early July, while others were
operating at about 50 per cent o f capacity or less. In the
first six months employment at ten plants averaged 30
per cent above the corresponding period of 19 33 and most
companies reported a sizable increase in sales for that
period.
Electrical Supplies. This industry continued to oper­
ate at a high rate in June and early July. There was a
seasonal decline in demand for refrigerators, but other
lines held up quite well. One company reported unfilled
orders nearly double a year ago, with inventories o f raw
materials up sharply and o f finished goods slightly. Em­
ployment in June was up more than seasonally at report­
ing concerns and for the first six months the increase
averaged over 50 per cent.
Glass. Production o f window glass continues at very
low levels and plate glass output has declined recently
along with the falling-off in automobile production.
Makers o f molded glassware also reported a slight con­
traction in June, but to some extent this was seasonal.
In the industry as a whole employment was reduced 5.2
per cent in June from May, whereas in the preceding five
years a slight increase was reported. Activity continues
much above last year in most cases, and some individual
plants are operating at capacity levels.
Machinery. Machinery and machine tool sales have been
in limited volume recently and the industry as a whole
is quite depressed. The only bright spot was the announced
retooling of the automobile industry, but little is expected
in this line before fall. The index o f machine tool orders,

5

T H E M O N T H L Y BUSINESS R E V IE W

compiled by the National Machine Tool Builders’ Associa­
tion, has declined steadily for five months and in June was
lower than since November o f last year.
Paint. Paint sales and operations declined more than
seasonally in June and compared unfavorably with a year
ago when the industry was operating at a high rate, the
usual spring peak being delayed considerably. Raw mate­
rial prices have declined and stocks o f lead and zinc are
somewhat larger than a year ago. Other raw material
stocks are limited; this is particularly true o f glycerin.
Paper. Paper and boxboard mills have been operating
recently at appoximately a 20 per cent lower level than
a month ago and activity was reported to be about the
same as last year at this time. The recent decline was
largely seasonal, although uncertainties in the general
situation have caused buyers to defer placing orders, ac­
cording to reports.
Shoes. Shoe manufacturers in this section report that
the volume o f fall orders received compares very favor­
ably with last year, in fact increases ranging from 25 to
35 per cent were mentioned in some instances.
Most
plants in mid-July were operating at capacity levels on
these orders. Collections are reported satisfactory and al­
though production at factories in this section was some­
what under the average fo r the entire country in the first
five months o f the year, a gain o f 11.5 per cent was shown
and output for the period was greater than in any similar
interval since 1929.
TRADE
Retail

There was a falling-off in the dollar
volume o f retail trade at reporting de­
partment stores in this district in June
and the decline was considerably more than seasonal.
The adjusted index o f daily average sales receded to 73.9
per cent o f the 1923-1925 monthly average, a drop of
over four points in the month. Compared with a year
ago dollar sales in June showed an increase o f 18.1 per
cent, but last year at this time retail trade was expand­
ing quite rapidly as a result o f “ Buy N ow '’ programs,
talk of higher prices, etc. In the first half year dollar sales
o f these reporting stores were up nearly 28 per cent, but
as pointed out repeatedly, increased prices account for
the m ajor part of the greater volume. In this connection,
however, retail prices, according to Fairchild’s index,
have declined for three consecutive months, the falling-off
in June amounting to one-half o f one per cent and the
reduction from the high o f March being 1.6 per cent.
Compared with a year ago, this index was up nearly 22
per cent and a gain of 27 per cent from the low recorded
in April of 1933 was apparent.
There was a slight reduction in the ratio o f credit to
total sales in June, the contraction being entirely due to
a falling-off in the ratio o f installment to total sales.
There was a little more activity in the basement depart­
ments o f reporting stores in relation to total sales than
was evident in May. In the individual departments sales
of home furnishings continued to lead in the percentage
increase from a year ago, although sizable gains in dollar
sales o f wearing apparel also were reported.
Dollar value of department store stocks declined 5.1
per cent from May to June, a greater-than-seasonal fallingoff. The adjusted index dropped nearly one point to 60.7




per cent of the 1923-1925 monthly average. Compared
with a year ago at this time the dollar value o f stocks was
up 16.8 per cent.
There was a slight reduction in June from May in the
ratio of collections during the month to accounts receiv­
able at the beginning of the period, but collections gen­
erally are much better than a year ago. Collections on
regular accounts in the latest month were 42,2 per cent,
whereas last year at this time a collection ratio of 35.7
per cent was reported.
Wholesale

A contrary-to-seasonal falling-off was
reported in three o f the four lines o f
wholesale trade for which figures are
received regularly and the combined index of dollar sales
dropped three points to 64 per cent of the 1923-1925
monthly average. It was still higher in June, however,
than in any comparable month since 1931. Wholesale
grocery firms were the only ones to report an increase,
the gain from May being 2.8 per cent and from June
1933, 9.6 per cent. In the first half year wholesale grocery
sales increased 22.5 per cent. Dry goods sales were up 5.3
per cent in June from a year ago, but in the six-months’
period an increase o f 35 per cent was shown. Last year
at this time, however, dry goods demand was unusually
active. W holesale drug and hardware sales in June were
up 15 and 14 per cent, respectively, from last year and
gains o f 36 and 43 per cent were shown in the first six
months from the similar period o f 1933.
COST OF LIVING
The index o f the cost o f living in Cleveland, Pittsburgh
and Cincinnati, for which figures are compiled semi­
annually by the Department o f Labor, showed that living
costs of wage earners in these three cities in June of this
year averaged 1.4 per cent higher than at the end of 1933
and approximately six per cent above June 1933. In the
individual cities Pittsburgh showed the greatest gain,
both in the past six months and in the entire year, with
Cleveland follow ing close behind and Cincinnati showing
the smallest increase.
The accompanying
living in these three
with December 1917
latest date this index

chart shows the changes in cost of
cities from December 1914 to date,
representing 100 per cent. On the
was 97.4 per cent of the base period,

T H E M O N TH L Y

6

about the same as in June 1932. Changes in the past six
months in the principal factors entering into cost of liv­
ing showed rather wide fluctuations.
F ood costs were up 4.7 per cent in the period and were
15 per cent higher than a year ago. Clothing was up 2.4
per cent in the six latest months and about ten per cent
in the past year. Housefurnishings increased 3.7 per cent
from January to June of this year, but were up about
15 per cent in the 12 latest months. Rent, on the other
hand, declined 2.6 per cent from December to June, was
down six per cent in the year and was lower than since
1917. Fuel and light costs also were reduced slightly in
the six latest months, the first downward movement for
some time.
Whereas changes in individual items entering into a
fam ily’s cost o f living show much greater fluctuations
than these figures might indicate, particularly the in­
crease in some food and clothing costs, this index repre­
sents the average change which has occurred in the period.
BUILDING
An increase o f nearly 50 per cent in the dollar value
of building contracts awarded in the fourth district was
apparent in figures of the F. W . Dodge Corporation for
June compared with May. As for several months past
when favorable figures have been reported the gain was
almost entirely in the public works and utilities classifica­
tions. The latter type accounted for over two thirds of the
total volume of awards in this section in June, whereas
in May it represented less than 50 per cent of the value
o f contracts awarded.
Dollar value of contracts awarded, at $11,444,000 in
June, showed a gain of 39.4 per cent from last year at
this time, but for the first half year total awards were up
154 per cent, due chiefly to activity in the public works’
and utility fields where large expenditures of public
moneys have swelled the figures.
Residential construction in June in this section was
valued at $1,685,000, a reduction of 33 per cent from
June a year ago and slightly under May of this year. For
the six-month period residential awards were down 1.8
per cent from the first half of 1933.
There was an increase in all types of contemplated con­
struction reported in June compared with May, but the
total was less than half as great as a year ago. There has
been quite a decline in the amount of contemplated work
reported in recent months. Factors in this connection are
financing difficulties and the uncertainty in regard to
building construction prices, both o f labor and materials.
The latter have been reduced recently, but continue some­
what above a year ago. W age rates in the building in­
dustry continue at relatively high levels in comparison
with other industries.
Lumber sales have declined recently and production
has shown a falling-off. Cement output in this district in
June was up 15 per cent from a year ago and for the first
six months a gain of 50 per cent was shown from the
same period of 1933.
AGRICULTURE
Although rather general rains in June helped pastures,
hay, and the late-maturing grain crops they were of little




BUSINESS R E V IE W

benefit to oats in this section and came too late to be of
any help to wheat. Agricultural conditions in the fourth
district as a whole are very much below recent years, but
the July 1 crop report indicates that local farmers are in
relatively better position than in many sections o f the
country where drought conditions still exist. This is par­
ticularly true of the western Corn Belt states and the
spring wheat sections east of the R ocky Mountains. The
follow ing table shows the production of principal crops
estimated on the basis o f acreage planted and the July 1
condition for the fourth district and the entire country.
Not only is this year’s harvest expected to be very much
below last year, but it also is much under the average of
preceding periods.
ESTIMATED PRODUCTION OF PRINCIPAL CROPS
(000 omitted)
--------Fourth District-------- ------ -— United States% change
% change
from
Harvest from
Harvest
1933
19S4*
1933
1933
1934*
1933
38,866
—14.1
Wheat, bu........ .... 33,398
— 8.4
483,662
527,978
150,851
—10.9
— 9.8
Corn, bu.......... .... 134,442
2,113,137 2,343,883
— 22.4
.... 33,903
35,159
— 3.6
567,839
731,524
3,105
3,929
— 21.0
—21.2
65,983
Hay, tons .......
52,020
— 21.6 1,039,517 1,385,107
Tobacco, lbs. .... 92,240 117,615
—25.0
15,501
-f- 9.6
Potatoes, bu. ..
16,993
320,358
- f 8.7
348,092
*Based on the July 1 condition

According to the Department of Agriculture “ crop yields
generally in the entire country are expected to be 13 per
cent below the average o f the past 13 years and due to
acreage-reduction programs and losses from drought, the
total of field crops harvested will be the lowest in 25
years. The wheat, oats, barley, rye and flax crops are ex­
pected to be the smallest harvested in the country in 30
years and the corn crop is expected to be the smallest in
that period, with the exception o f the crop in 19 30. Hay
production is expected to be 22 per cent lower than in
any previous season during the 15-year period for which
comparable estimates are available and pastures are far
poorer than at this date (July 1) in any of the last 50
years.”
Wheat. The winter wheat harvest in this district was
somewhat smaller than usual and although estimated pro­
duction was 14 per cent under the harvest of last year
it was only 9.3 per cent below the ten-year average har­
vest in this district. Yields, where threshing has been
done, are considerably better than were expected a month
or six weeks ago, and it now appears that wheat will be
the farm ers’ best crop locally. Although some grain has
a shriveled appearance, a result of moisture deficiency
earlier this year, many yields o f between 30 and '40
bushels per acre have been reported.
Corn. The acreage planted to corn in this section is
the smallest since 1899 and though the condition o f the
crop on July 1 was somewhat better than the average of
past years, estimated harvest was 10.9 per cent under
that of 1933. Compared with the ten-year average 192419 33, however, a reduction in annual production of 19
per cent was expected this year. The condition of the
crop is quite uneven throughout the district.
Early
planted fields on well-prepared ground have made remark­
able progress since the June rains, but late-planted corn
in many instances was in very poor condition. This was
quite severely damaged in sections by insects, some fields
being completely destroyed.
Oats. Not since 1931 has oat production in this s e c­

THE

M O N TH LY

tion been near average and this year’s crop is expected to
be the smallest in over forty years, being 3.6 per cent
under the harvest o f 1934 and 56 per cent below the tenyear average harvest in this district. Oats are particu­
larly short in all areas and thin, weedy stands are quite
general.
Potatoes. The potato crop, both in the fourth district
and the entire country, is the only m ajor crop which is
expected to show an increase from the harvest o f 1933,
but the estimate o f 16,993,000 bushels in this district is
still 12.8 per cent below the ten-year average harvest.
Late-planted fields have benefited by June rains and the
July 1 condition was better than a year ago, but it was
under the ten-year average.
Hay. This year’s hay crop in the fourth district is ex­
pected to be 44 per cent below the ten-year average har­
vest and 21 per cent under the amount cut in 1933. Pas­
tures are in very poor condition although some im prove­
ment occurred in early June and July.
Fruits. The condition of fruits and other small crops
in this district show'ed little change in June and yields
of all fruits, except pears, are expected to be considerably
below the harvest o f 1933.
Tobacco. The July 1 condition o f the tobacco crop in
this section was considerably above the low level of last
year at this time although it was slightly under the tenyear average July 1 condition. The sharp acreage reduc­
tion is reflected in the estimated harvest as of July 1
which in this district was 92,240,000 pounds, a drop of
21.6 per cent from 1933 and of 32.6 per cent from the
ten-year average harvest. The drop was slightly smaller
than that shown for the entire country.
Seasonable
weather recently has permitted the crop to make excel­
lent growth.

Wholesale and Retail Trade
(1934 compared with 1933)
Percentage
Increase or Decrease
SALES
SALES
STOCKS
June
First six
June
'1934
months
1934
DEPARTM ENT STORES (49)
Akron...........................................................
Cincinnati...................................................
Cleveland........................... .........................
Columbus....................................................
Pittsburgh...................................................
Toledo..........................................................
Wheeling.....................................................
Other Cities...............................................
District........................................................
WEARING APPAREL (11)
Cincinnati...................................................
Other Cities...............................................
District.........................................................
FURNITURE (42)
Cincinnati...................................................
Cleveland....................................................
Columbus....................................................
Da vton........................................................
Toledo..........................................................
Other Cities...............................................
District........................................................
CHAIN STORES*
Drugs— District (4).................................
Groceries— District (5)...........................
WHOLESALE GROCE RIES (33)
Akron...........................................................
Cleveland................................... ................
Pittsburgh.......................................... ..
Toledo.................................. .. ...................
Other Cities...............................................
District........................................................
WHOLESALE DRY GOODS ( 1 0 )....
WHOLESALE DRUGS (13)............
WHOLESALE HARDW ARE (14).....
♦Per individual unit operated.




+ 32.3
+ 9.8
4-24.3
+ 2 1 .0
+ 14.0
+ 3.4
+ 15.6
+ 3 4 .3
+ 18.1

+ 6 4 .7
+ 14.9
+ 3 4 .1
+ 2 4 .2
+ 2 1 .4
+ 2 2 .5
+ 2 9 .0
+ 4 0 .2
+ 2 7 .7

+ 26.0
+ 8.6
+ 2 8 .2
+ 15.5
+ 1 5 .4
+ 6.7
+ 16.0
+ 11.8
+ 16.8

+ 6.1
+ 2 0 .3
+ 15.2

+ 13.8
+ 3 2 .1
+ 2 5 .4

+ 10.6
+ 11.5
+ 11.2

+3 5 .1
+ 3 5 .6
+ 2 0 .2
— 4.7
+ 9.0
+ 4 3 .7
+ 2 7 .1

+ 4 3 .2
+ 6 4 .8
+ 2 9 .4
+ 14.9
+ 5 9 .1
+ 8 3 .7
+ 3. 5

+ 9.0
+ 8.3

+ 1 7 .9
+ 15.2

+ 2 2 .4
— 0 .2
+ 2 7 .8
+ 1 0 .8
+ 13.3
+ 1 2 .2
+ 9.6
+ 5.3
+ 1 5 .2
+ 14.3

+ 3 7 .3
+ 2 2 .7
+'18.9
+ 1 9 .6
+ 2 0 .8
+ 2 1 .7
+ 2 2 .5
+ 3 5 .0
+ 3 5 .6
+ 4 2 .7

+ 9.5
+ 10.3

7

BUSINESS R E V IE W

Fourth District Business Statistics
(000 omitted)
June,
% change Jan.-June,
Fourth District Unless
Otherwise Specified
1934
from 1933
1934
Bank Debits— 24 cities.........
551,869,000
+ 18.1 9,895,000
Savings Deposits— end of month:
+ 8.4
41 Banks, O. and Pa............
664,238
(1)
Life Insurance Sales:
489,587
Ohio and Pa.........................
83,455
+ 1 2 .4
Retail Sales:
91,158
16,066
+ 18.1
Dept. Stores— 49 firms
4,344
+ 15.2
Wearing Apparel— 11 firms
706
715
+ 2 7 .1
4,195
Furniture— 42 firms.............
Wholesale Sales:
+ 1 5 .2
8,256
1,215
Drugs— 13 firms...................
1,056
+ 5.3
6,352
Dry Goods— 10 firms..........
21,923
3,911
+ 9 .6
Groceries— 33 firms.............
+ 1 4 .3
6,939
Hardware— 14 firms............
1,288
85,388
Building Contracts— T otal..
11,444
+ 3 9 .4
9,501
”
”
— Residential. $
1,685
— 33.2
3,039
— 16.2
15,088
Commercial Failures— Liabilities.$
3842
”
”
. . . . Number
742
— 45.2
Production:
1,937
+ 5 3 .1
9,853
Pig Iron, U. S....................... . Tons
16,181
3,016
+ 17.6
Steel Ingot, U. S................. . Tons
+ 2 6 .1 1,400,7042
Automobiles— Pass. Car U. S. No. 261,8522
313,6212
46,1992
+ 9 .7
Automobiles— Trucks, U. S. . .No.
11,354
74,468
+ 0.03
Bituminous Caol.................
972
3,271
Cement, O., W\ Pa., W. Va. . Bbls.
+ 15.9
5,881*
Elec. Power— O., Pa., K y .. k.w.h.
1,188s
+ 17.5
2,045 3
9,3054
— 72.9
Petroleum— O., Pa., K y ... . Bbls.
+ 16.6
Pairs (3) (5)
(4) (5)
4,3 23 3
— 14.1
21,9844
Bituminous Coal Shipments
5,719
+ 4 5 .7
12,319
Lake Erie Ports................... . Tons
Iron Ore Receipts:
+ 2 5 1 .4
4,585
3,117
Lake Erie Ports................... . Tons
4 Jan.-May
1 not available
2 actual number
' confidential
1 May

% chang
from 19?
+ 2 0 .3

+ 13.9
+ 2 7 .7
+ 2 5 .4
+ 5 3 .5
+ 3 5 .6
+ 3 5 .0
+ 2 2 .5
+ 4 2 .7
+ 1 5 3 .7
— 1.8
— 55.7
— 64.2
+ 122.0
+ 8 2 .3
+ 6 7 .7
+ 1 0 2 .8
+ 2 8 .1
+ 5 0 .6
+ 2 3 .7
+ 9.3
+ 11.5
+ 5 1 .6
+ 4 5 .3
+ 2 4 1 .4

Debits To Individual Accounts
(Thousands of Dollars)
4 weeks
ended
July 18,
1934
44,157
6,531
25,225
236,408
415,629
114,035
40,444
Erie..................
17,799
Franklin..........
2,487
Greensburg
5,887
7,189
Homestead.. . .
1,963
17,819
7,501
2,553
5.931
Middletown.. .
Oil City..........
7,124
573,444
11,456
Springfield. . . .
Steubenville. . .
5,790
86,592
6,260
Warren............
Wheeling.........
28,174
36,035
Youngstown. . ,
Zanesville........
5,483
Total............ . . 1,711,916

%
change
from
1933
+ 5 4 .8
+ 9 .6
+ 2 7 .7
+ 3.3
+ 3 0 .6
+ 3 1 .1
+ 1.8
+ 4 .9
+ 1 4 .2
+ 72.8
+ 19.7
+ 1 5 .1
+ 3 5 .4
+ 4 3 .4
+ 2 6 .3
+ 2.3
+ 2 6 .0
+ 8.1
+ 14.8
+ 2 2 .2
+ 17.6
+ 3 3 .8
— 2.9
+ 4 0 .4
— 1.7
+ 16.2

Year to date Year to date
Jan. 3, 1934 Jan. 4, 1933
to
to
July 18, 1934 July 19, 1933
297,349
204,101
37,978
44,295
176,976
113,568
1,640,545
1,466,422
2,616,3 77
2,187,788
573,358
733,057
261,974
246,705
119,210
102,578
16,933
14,034
32,227
25,171
50,561
41,145
11,783
10,422
126,038
98,504
36,930
50,482
16,428
14,258
41,963
36,405
44,973
38,064
3,741,742
3,293,521
78,285
63,796
39,947
28,121
575,615
442,952
41,566
29,200
189,611
168,475
217,863
150,177
36,937
33,357
11,202,737
9,457,030

%
changc
from
1933
+ 4 5 .7
+ 1 6 .6
+ 5 5 .8
+ 11.9
+ 19.6
+ 2 7 .9
+ 6 .2
+ 16.2
+ 2 0 .7
+ 2 8 .0
+ 2 2 .9
+ 13.1
+ 2 8 .0
+ 3 6 .7
+ 15.2
+ 15.3
+ 1 8 .2
+ 13.6
+ 2 2 .7
+42. t
+ 2 9 .9
+ 4 2 .3
+ 12.5
+ 4 5 .1
+ 10.7
+ 18.5

Fourth District Business Indexes
(1923-1925 = 100)

Bank Debits (24 cities)..................................
Commercial Failures (Number).................
”
”
(Liabilities)...............
Sales— Life Insurance (Ohio & P a.)...........
” — Department Stores (47 firms)........
” — Wholesale Drugs (12 firms).............
” —
”
Dry Goods (10 firms). . .
” —
”
Groceries (33 firms). . . .
” —”
Hardware (14 firms). . . .
” —
”
All (69 firms).................
” — Chain Drugs (4 firms)**...................
Building Contracts— (T otal).......................
”
”
— (Residential).............
Production— Coal (O., W. Pa., E. K y .). . .
— Cement- (O., W. Pa., W. V a.).
”
— •Elec. Power (O., Pa., K y.)*. .
”
— Petroleum (O., Pa., K y.)*. . .
”
— Shoes*................ .......................
*May.
**Per individual unit operated.

fune, June, June, June. June,
1934 1933 1932 1931 1930
59
69
58
126
94
51
93
203
95
112
69
82
179
249
87
100
89
97
124
146
71
60
59
83
91
81
70
80
89
98
43
30
41
53
65
68
62
64
77
87
66
58
53
66
78
64
58
57
72
83
73
67
71
85
84
24
17
27
53
103
10
15
12
35
64
63
63
40
67
81
81
70
54
125
160
120
1i 1
128
141
145
111
95
112
101
138
70
62
61
105
90

T H E M O N T H L Y BUSINESS R E V IE W

8

Summary of National Business Conditions
By the Federal Reserve Board
Industrial production, which had increased during each o f the six
months from December to May, declined in June by somewhat more than
the usual seasonal amount. Factory employment and pay rolls also showed
decreases which were partly of a seasonal nature. The general level of
wholesale commodity prices advanced during June and showed little change
during the first three weeks of July.
Production and Employment

Index number of industrial production adjusted
for seasonal variation, (1923-1925=100). Latest
figure, June, preliminary 84.

Federal Reserve Board’s index of factory em­
ployment adjusted for seasonal variation (19231925=100). Latest figure, June 81.4

Volume of industrial output, as measured by the Board’s seasonally ad­
justed index, decreased from 86 per cent of the 1923-1925 average in May
to 84 per cent in June, reflecting chiefly a sharp reduction in activity at cot­
ton textile mills. Production at lumber mills and at coal mines also showed
a decline. In the steel and automobile industries activity decreased in June
by an amount somewhat smaller than is usual at this season. Maintenance
of activity at steel mills in June reflected in part the accumulation o f stocks
by consumers, according to trade reports, and at the beginning of July out­
put o f steel showed a sharp decline.
Employment at factories decreased somewhat between the middle of
May and the middle o f June, reflecting reductions in working forces in in­
dustries producing textile fabrics, wearing apparel, leather products, auto­
mobiles, and lumber, offset in part by increases in employment at steel mills
and at meatpacking establishments.
Value o f construction contracts awarded, which had shown little change
during May and June, showed an increase in the first half o f July, accord­
ing to the F. W. Dodge Corporation.
Department o f Agriculture estimates, based on July 1 conditions, indi­
cated a wheat crop of 484,000,000 bushels, compared with an average o f
886,000,000 bushels for the five years 1927-1931, and a corn crop of 2,113,000,000 bushels, compared with the five-year average of 2,516,000,000
bushels. Crops o f other grains, hay and tobacco were also estimated to be
considerably smaller than usual. The acreage o f cotton under cultivation
was estimated at 28,000,000 acres, about 2,000,000 less than the acreage
harvested last season. In the first three weeks o f July drought conditions
prevailed over wide areas, particularly in the southwest.
Distribution
The number of freight cars loaded per working day showed a further
slight increase in June follow ed by a decline in the first half o f July. Sales
by department stores decreased in June by more than the estimated seasonal
amount.
Wholesale Commodity Prices

1929

1930

1931

-1932

1933

1934

-

Indexes of United States Bureau of Labor Statis­
tics, by months, 1929-1931, by weeks, 1932 to
date, (1926=100). Latest figures for week end­
ing July 14; farm products 64.5; foods 70.8;
other commodities 78.3.

W holesale prices of farm products and foods generally advanced dur­
ing June while other commodities as a group showed a slight decline. Hog
prices increased considerably in the middle of the month while wheat de­
clined throughout the month. In the middle o f July wheat prices advanced
rapidly to levels above those reached at the end o f May, and there was a
considerable advance in cotton, while lumber prices declined and finished
steel prices were reduced somewhat from the advanced quotations previously
announced.
Bank Credit

Wednesday figures for reporting member banks
in 91 leading cities. Latest figures are for
July 18.




Between June 13 and July 18 member bank reserves increased to a new
high level o f nearly $4,000,000,000, about $1,850,000,000 in excess o f legal
requirements. The growth reflected chiefly a further increase in the mone­
tary gold stock. A seasonal increase in demand for currency over the July 4th
holiday period was follow ed by an approximately equal seasonal return flow
during the succeeding two weeks. The volume of reserve bank credit out­
standing showed little change.
At reporting member banks there was a growth of United States Gov­
ernment deposits during the five-week period, reflecting chiefly the purchase
in June o f new issues o f Government securities by the banks. Bankers’ bal­
ances also increased, but deposits o f individuals, firms and corporations have
shown little change. Loans declined somewhat, reflecting a decrease in loans
to customers, while loans to brokers showed an increase.
Money rates remained practically unchanged at the low levels prevail­
ing in June.