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ISSUE

Industrial Summary for 1 9 5 4

FEDERAL RESERVE BANK of CLEVELAND

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The Y e a r in Fourth District Banking

pCHtCCCVUf t $ 5 5

PRODUCTION
--------------Millions

JO
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*1111

The course of steel production during
the year is a key to the changes in pace
of industry generally. During the first
half, the downward drift was continued.
An interval of steadying was followed
by an autumn upsurge, finally carrying
the output total to a point above the
year-ago position.




Mar

Apr

May

Jun

Jui

.

8

15

...—

Feb

.

. .

Millions
Of rhns

Jon

3

12

Announcem ents.........................

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.

Review of Department Store Trade
Putting Radioactivity to W o rk

STEEL

.

Aug

Sep

Oct

Nov

Dec. '$4 partty estimated

Dee

.7,11




Additional copies of the M O N T H L Y BU SIN ESS
REVIEW m ay be obtained from the Research De­
partment,

Federal

Reserve

Bank

of

Cleveland,

Cleveland 1, Ohio. Permission is granted to repro­
duce any material in this publication.

Industrial Summary for 1954
The abrupt turnabout in the steel industry
in the Fourth Federal
can be traced to two main factors. The first
Reserve District during the year 1954
may be said to have roughly paralleled the was the general completion reached by the
beginning of the fourth quarter, of the wave
course of steel ingot production as depicted
of steel inventory liquidation that had been
by the cover chart of this Review. Confidence
under way since early in the year, and the
that the recession of early 1954 would not be
resumption of purchasing in line with current
very deep, or prolonged, reached its lowest
consumption requirements. It is conserva­
level during the midsummer doldrums. From
tively estimated that inventories of raw steel
then on, optimism began to strengthen as the
in the hands of fabricators had been drawn
steel industry charted a course of swift re­
down by about 7 to 8 million tons in the first
covery. By year end, only expressions of
three quarters of the year.
optimism by the business community for the
The second important stimulating factor
coming year were being voiced.
was the unprecedented year-end surge of pro­
The close connection between business opti­
duction by the automobile industry which, in
mism and the steel operating rate in the
recent years, has consumed close to 20 percent
Fourth District has a very real foundation.
of total steel shipments. Output in November
About 40 percent of the nation’s steel ingot
of 509,000 cars more than doubled the previ­
capacity is concentrated in the area and the
ous month’s total; December schedules called
primary metals and fabricated metals indus­
for a further increase to more than 630,000
tries provide jobs for 30 percent of all manu­
units. If this number should be confirmed by
facturing workers of the District.
the final tabulation, it would be the largest
for any month since October 1950, and the
Activity in Eron and Steel
highest December on record.
From the record high levels of the first half
The vigorous year-end demand for automo­
tive steel—particularly for cold rolled sheet
of 1953, production of steel drifted down­
ward until it reached a bottom in July and
and strip — had the immediate effect of
August of 1954. On a national basis, output
lengthening steel-mill delivery dates and
in each of the latter two months amounted to
thereby automatically raising inventory re­
only 6.6 million tons of ingots, or an operating
quirements of consumers of these products.
rate of 63 percent of capacity. The subsequent
This, in turn, further stimulated advance
steady advance, as shown in the chart, lifted
ordering by a large range of customers.
steel production to 8.1 million tons in Novem­
For the entire year, steel ingot production
ber and close to an estimated 8.3 million tons
in the United States is estimated at close to
in December. The latter represented an oper­
88.3 million tons, or about 21 percent below
ating rate of nearly 80 percent of capacity.
the record 1953 output, and about equal to
Thus in the final four months of the year,
the outturn in the boom year of 1948.
steel ingot production rose by about 25 per­
The sharp reduction in steel mill activity
had an even greater impact upon shipments
cent.
u s in e s s s e n t im e n t

B




3

of Lake Superior iron ore from Upper Lake
ports. Shipments dropped to 60.8 million
gross tons, a drop of 37 percent from 1953,
and the lowest since the strike-impeded year
of 1946.
Stocks of Lake Superior iron ore at docks
and furnaces on December 1, however, totaled
49.9 million tons, only 9 percent less than a
year ago. At the November rate of consump­
tion, this represented nearly a 9-month sup­
ply for blast furnaces, as compared with a
year-ago supply of 8 months.
For the first time in history, District sup­
plies of iron ore were augmented by rather
liberal imports of foreign ore, chiefly from
Liberia and from the new Labrador field,
which began shipping in late summer. About
1,750,000 tons of iron ore were shipped out of
Labrador, and of this, 145,000 tons came up
the St. Lawrence river to the Great Lakes.
Altogether, about 1,250,000 tons were con­
signed to District steel-making centers, chiefly
via Atlantic coast docks. This tonnage is not
included in the Lake Superior stocks noted
above.

EMPLOYMENT IN THE FOURTH DISTRICT
IN D EX

PR IM AR Y M ET A LS

1950-

Percent of total
manufacturing
Employment

Employment by Industries of the District
Steel. Employment in the steel industry
of the District, as shown in an accompanying
chart, declined steadily through the first 10
months of 1954, and in October was only 91
percent of the 1950 average monthly level.
A near 2 percent increase in November took
place and a further upturn undoubtedly was
registered in December. The initial increase
in steel output in September and October
apparently was achieved by a lengthening of
the work week and the use of the most effici­
ent equipment rather than by calling back
laid-off crews. The steel industry alone had
accounted for one-quarter of the employment
losses suffered by District manufacturing in­
dustries during the first three quarters of
1954.
Fabricated Metals. The decline in employ­
ment in the fabricated metals industries was
not as sharp as that experienced by primary
metal producers and reflected a smaller re4



CHEMICALS, PETROLEUM
AND COAL PRODUCTS

duction in steel consumption while inven­
tories were being worked off. It should also
be noted from the chart that metal fabricat­
ing employment reached a bottom at mid­
summer and since has shown small but steady
gains.
Machinery. The earlier phases of the re­
cession of 1953-54 had relatively small effect
upon District producers of electrical and
nonelectrical machinery when measured by
changes in employment. However, the down­
turn persisted all through the first 11 months
of 1954 so that by November, employment
was 15 percent below the peak of March
1953. The slide-off was directly related to
similar trends in expenditures by business for
new plant and equipment and a reduction of
business inventories of household durable
goods. However, at most recent report, the
number of workers in the machinery indus­
tries (which account for 25 percent of all
manufacturing employment of the District)
was still 14 percent above the 1950 monthly
average, thus making one of the best showings
among major industries.
New orders for machine tools continued to
drift downward during most of the year. The
new order index of the National Machine
Tool Builders Association stood at 119 in
November (1945-47=100) or 19 percent be­
low the year-ago level. Shipments, too, have
steadily dropped off, with the third-quarter
rate 30 percent lower than in the same 1953
period. Order backlogs were down to only
3 months of the demonstrated production
rate, or about one-half the year-ago level.
The 1954 revisions of the Internal Revenue
Code, which liberalized depreciation allow­
ances and made it easier for small business
to retain earnings, have failed to stimulate
new business to the degree anticipated by the
machinery industry. The machine tool indus­
try apparently faces a major educational job
in convincing producers and their financial
agencies of the high cost of retaining obsolete
tools in the shop.
Autos and Parts. The 1954 pattern of auto­
mobile production, as shown by an accom­
panying chart, had a decided effect upon




Auto production was sharply cut during early
autumn months; output of new models brought a
surge of production during November and De­
cember.

District employment in the motor vehicle and
parts industry. Production was progressively
cut by the industry in a successful attempt
to reduce newT car stocks in the hands of
dealers before the launching of the new 1955
models. By the end of October, cumulative
new car outturn trailed the comparable 1953
period by 19 percent, but dealer stocks were
at the lowest level since production was cut
by the 1952 steel-labor dispute.
The effect of this slash in auto production
can be seen in the chart of employment in
the District’s motor vehicle and parts indus­
try. From the fourth quarter of 1953 through
September 1954, manufacturing employment
dropped 20 percent, the most unfavorable
showing of any major District industry. By
October, however, payrolls began to expand
as suppliers stepped up the production of
parts and components for the new models.
This uptrend undoubtedly continued through
the end of the year as auto schedules were
progressively raised to record levels. For the
entire year, passenger car assembly is esti­
mated at 5.5 million units, or 10 percent
below the high 1953 total.
5

Rubber Tires. The slowdown in the passen­
ger car industry was almost a direct measure
of the drop in the rubber industry’s ship­
ments of passenger car casings. Through the
first 10 months of 1954, sales of replacement
tires were on a par with the previous year,
but original equipment tires were down 5.4
million units. This may be compared with a
drop in production of about 1,020,000 passen­
ger cars for the same period. In addition,
account should also be taken of the decreased
production of trucks, many of which are
equipped with standard passenger car tires.
Production of passenger car casings in the
first 10 months dropped 7.4 million units (or
somewhat more than shipments) chiefly be­
cause of extended labor disputes among major
manufacturers during July and August.
Stocks of tires, however, were more than
ample to meet current requirements and these
were drawn down to supply the market.
Sharply stepped-up output in September and
October brought inventories up to the yearago level by November 1.
Production of all types of pneumatic cas­
ings during 1954 is estimated to be about
9 percent below the large 1953 total.
The outstanding development in the rubber
industry in 1954 was the general introduction
of the tubeless tire. The latter was adopted
by all car manufacturers for 1955 models;
also, it is expected to be aggressively sold in
the replacement market since it can be used
on the standard wheel without any material
modifications.
The effects of decreased production and
midsummer strikes are readily apparent in
the chart of employment in the rubber indus­
try of the District. Of particular interest is
the fact that although total output of tires
in September and October was about equal
to the year-ago performance, District employ­
ment averaged about 8 percent less.
Trend of Unemployment
The accompanying chart shows the trend
of continued claims for unemployment com­
pensation during the past year, and also
6




The high point of unemployment in Ohio reached in
the spring of 7954 was lower than the 1949 peak;
by year end, seasonally adjusted unemployment was
dropping rapidly.

Thou\
of c
I 60 i

I9 6 0

e Dec. ’ 54 partly estimated.
NOTE: Average weekly number of continued claims (sea­
sonally adjusted by months) and total monthly benefit exhaus­
tions are based on data reported by the Division of Research
and Statistics, Ohio Bureau of Unemployment Compensation.

allows comparison with the 1948-50 experi­
ence. Despite an increase of over 10% in the
number of persons covered by the unemploy­
ment compensation program, the number of
claims filed was considerably smaller in 1954
than in 1949. Much of this difference can be
traced to the effects of the coal and steel
strikes, which occurred in the fall of 1949
just as unemployment was reaching a cyclical
peak. Also important, however, was the fact
that in 1954 the volume of claims began to
recede after only eight months of rapid in­
creases, while five years ago a full year passed
before the rising trend of claims was reversed.
In the summer of 1954, after unemploy­
ment had reached a peak, there was a leveling
period of several months’ duration when the
small decline in claims could largely be ac­
counted for by the growing volume of benefit
exhaustions, i.e., cases where benefits had
been drawn for the maximum period allow­
able under the law and where the claimants

were thus automatically ineligible for further
payments. By October, however, employment
was expanding and unemployment began to
ease. At the year end (on a seasonally ad­
justed basis) the number of unemployment
compensation claims appeared to be dropping
as fast as they had risen early in the year.
A pattern similar to that of late 1949 and
early 1950 seemed to be taking shape.
The key to the industrial revival which
was taking hold during the fourth quarter
of 1954 appears to lie within the motor vehi­
cle and equipment industry. The auto and
auto parts industry, as indicated in the chart
on employment, directly employs only a small
percentage of the District’s labor force. It
is important, however, because the industry
as a whole, most of which lies outside the
Fourth District, is a major buyer of District
products. Thus the upsurge in auto output

directly influences such major industries as
steel, iron foundries, metal fabricating, nonferrous metals, machinery, plate glass, paint,
rubber, coal, chemicals, transportation, and
such service industries as finance and re­
tailing.
As the year 1954 drew to a close there was
no question that activity and employment had
entered an expansionist stage. The upturn
had been widespread and not wholly depend­
ent upon the surge of production and order­
ing by the auto industry. Yet if auto produc­
tion should seriously falter some time before
mid-1955, much of the steam would be taken
out of the recovery which at year end was
very much in evidence. This observation
applies with special force to the industry of
the Fourth District, but it probably has some
applicability, also, to the nation-wide trend
of business.

Announcement
Following is the text of the statement made by the
Board of Governors of the Federal Reserve System
announcing the change in margin requirements effective
January 5, 1955:
“ The Board of Governors of the Federal Reserve
System today amended Regulations T and U, relat­
ing respectively to margin requirements of brokers
and banks, by increasing margin requirements
from 50 percent to 60 percent, effective immedi­
ately. The increased requirements apply to both
purchases and short sales. No other change was
made in the regulations.”




7

The Year in Fourth District Banking
t w o most pervasive factors that af­
fected banking in 1954 were the general
sag in business activity during a considerable
part of the year, and Federal Reserve policy
designed to help counteract that decline. The
business recovery in evidence toward yearend points to a different banking climate for
the coming year.
The most pronounced features of the recent
recession were the downturn in industrial
production and the liquidation of inventories,
particularly in durable goods. Because of the
importance of durable-goods production and
heavy industry in the Fourth District, the
decline in business activity was somewhat
more pronounced in the District than in the
nation as a whole. Correspondingly, total
loans of Fourth District member banks failed
to expand during the year, in contrast to a
substantial rise in the nation. Loans here de­
clined until summer, and by the end of 1954
they had recovered only to about the year-ago
level.
On the other hand, Federal Reserve policy
had an expansive impact on the total volume
of banks’ earning assets, both in this District
and nationally. During 1954, the Federal Re­
serve System, through coordinated use of its
monetary instruments, aimed at promoting
recovery and further growth in the economy
by actively maintaining monetary ease. Spe­
cifically, member banks were provided with
additional excess reserves at various times
throughout the year, both through openmarket operations and through a lowering of
reserve requirements. In the absence of an
active loan demand, new reserves were utilized
by member banks to expand holdings of U. S.
Government securities, as well as municipal

T

he

8




and corporate securities. As a consequence,
total earning assets and deposits of member
banks in the District, as well as the U. S., ex­
panded significantly during the year.
Total Loans and Investments Rose
The trend of earning assets of Fourth Dis­
trict member banks in recent years is shown in
an accompanying chart. Total loans and in­
vestments rose by nearly 5 percent in 1954.
With the exception of 1952, the growth was
the largest in the past six years.

Holdings of Government securities by Fourth Dis­
trict member banks were considerably enlarged
during 1954, while total loans held practically
steady.

Total Loans. The growth of earning assets
of Fourth District banks occurred despite the
failure of loans to show any net expansion for
the year. The last previous period in which
that had been the case was the recession year
of 1949. However, the relative stability of
total loans in 1954, as shown on the chart,
fails to bring out widely divergent patterns
in various types of loans, which is discussed
at a later point.
TJ. S. Government Securities. To a large
extent, the rise in total loans and investments
of District banks in the past year was the
result of expanded holdings of U. S. Govern­
ment securities. Despite a moderate drop
through April, these holdings rose by about
$400 million for the year as a whole. U. S.
security portfolios of member banks had gen­
erally declined during the period of economic
expansion from 1950 to mid-1953. The re­
versal of this movement during the recession
of 1953-54 brought U. S. security holdings of
District banks above the 1949 level for the
first time.
Experience in the Fourth District conforms
to an important national pattern that has
emerged in recent years. There is a tendency
for the Federal debt to move in an opposite
direction to the business cycle and for bank
loans and holdings of U. S. securities to move
in a partially offsetting manner, both in peri­
ods of economic expansion and contraction.
As a result, total earning assets show a more
stable rate of growth than in earlier periods,
and consequently bank deposits (the princi­
pal part of the money supply) display the
same tendency.
Other Securities. Holdings of municipal
and corporate securities by Fourth District
member banks rose moderately during 1954,
in contrast to their virtual stability during
the previous three years. Expenditures by
state and local governments on schools, roads,
and other public works continued to expand
during 1954, with member banks supplying a
part of the funds, both in the District and
nationally. In this District, however, almost
all of the increase in municipal as well as
corporate securities occurred in the holdings
of member banks in large cities.




Loan Trends Mixed
Loans of District member banks displayed
several contrasts in 1954. First, there were
conflicting patterns in different types of
loans, as brought out in the accompanying
chart.(1) Partially as a consequence, there was
also a difference in the trend of total loans as
between large city banks and banks in other
centers.
Business Loans. The decline in business
loans of Fourth District banks started earlier,
lasted longer, and went further than in the
nation as a whole. The District decline began
in mid-1953 and lasted through October of
1954. In contrast, the drop in business loans
of member banks nationally began early in
1954 but was reversed by August.
To a large extent, the relatively unfavor­
able experience in the Fourth District stems
from the importance in the District economy
of manufacturing and mining—especially the
metals and metal products lines. It was in
The decline in business loans during most of 1954
was largely offset by rises in other types of bank
loans.

1--------- 1------ -—r

I---M illions
o f Dollars

FO URTH

D IS T R IC T

1,500

CONSUMER AND
ALL OTHER
------R EA L ESTATE
LOANS
250

mi

19 49

1950

__1—

LOANS FOR PURCHASING

1951

1952

1953

1954

* Excluding interbank loans.
( ! ) The chart on loans applies to 17 weekly-reporting member
banks, located in 6 cities, and holding about 53% of the
total resources of all member banks in the District. Data
on individual types of loans of all member banks are avail­
able only for call-report dates. Business loans include com­
mercial, industrial, and agricultural loans.

such types of business that inventory liquida­
tion and the decline of Federal defense spend­
ing had the greatest impact. Consequently,
large loan repayments were made by firms
engaged in manufacturing and mining until
the final month of 1954.
In addition, large net repayments of busi­
ness loans were made until late in 1954 by
sales finance companies and public utilities.
At the same time, the seasonal expansion that
occurred nationally in the second half of the
year in loans to food processors, to commodity
dealers, and to wholesale and retail trade,
was delayed in the Fourth District. (For a
more detailed analysis of business loans in
1954, see this Review for December, 1954).
It was not until November that an upturn
occurred in business loans of District banks,
and even then, much of the rise came from
purchases of certificates of interest sold by
the Commodity Credit Corporation, repre­
senting a pool of price-support loans on farm
commodities.
Because of the relatively greater impor­
tance of business loans to large city banks in
the District as compared with country banks,
total loans of the former registered a decline
for the year, despite partially offsetting gains
in all other types of loans. On the other hand,
total loans of country banks rose for the year,
mainly because of an increase in agricultural
loans.
Real estate loans. Construction, particu­
larly residential, was one of the most active
sectors of the economy in 1954. The construc­
tion boom has been sustained in large part by
easy credit terms and a ready availability of
funds from lending institutions, including
banks. Member banks in the Fourth District
participated in this financing activity with
one of the largest increases in real estate
loans in rectent years.
Other loans. After fluctuating within a
relatively small range for most of the year,
loans for purchasing or carrying securities
displayed a rapid rate of increase in the final
quarter of 1954. This development was an
accompaniment of the unusual strength dis­
played in the stock market. Relatively, how­
10




ever, such loans represent only a small por­
tion of member bank assets.
Consumer and all other loans showed little
growth for the year as a whole. For the most
part, this outcome reflects the stalemate that
developed between new extensions and repay­
ments of consumer instalment credit after
March. Further growth seems to be in pros­
pect for consumer credit in the near future,
however.
Deposits Grew
Deposits of commercial banks vary largely,
but not entirely, with changes in loans and
security holdings of banks. A net increase in
loans and investments of the commercial
banking system as a whole results in newly
created deposits, while deposits are reduced
by a net decline in earning assets.
Since total loans and investments of Fourth
District member banks expanded during the
year, total deposits also rose, as shown in an
accompanying chart. The growth of deposits,
however, was only about 70 percent as large
as that of earning assets. Total assets of memDuring the second half of 1954, a rise in demand
deposits of Fourth District member banks pushed
total deposits to a new high.

ber banks did not rise as much as loans and
investments, since there was an offsetting de­
cline in cash assets. While total deposits rose
by almost 3 percent for the year, the gain
was not as large as recorded in the previous
two years.
Demand deposits. Throughout the first four
months of 1954, the seasonal decline in de­
mand deposits roughly paralleled that of
1953. A gain in demand deposits during the
balance of the year, reflecting both seasonal
forces and an expansive monetary policy, pro­
duced a modest increase for the year as a
whole. The increase, however, was smaller
than in any year since 1949.
Time deposits. By way of contrast, the
growth of time deposits at Fourth District
member banks during 1954 was larger than
any recent year except 1953. Personal sav­
ing continued at a high level in 1954, partic­
ularly in the first half, and this was reflected
in a substantial growth in savings accounts.
After mid-year, however, the rate of increase
in time deposits slowed down noticeably,
with the usual decline setting in near yearend.
In addition to the effect of seasonal forces,

the trend after mid-year was influenced by
competition from other forms of liquid saving
as well as by a tendency for the rate of per­
sonal saving to decline. For the year as a
whole, however, the growth in time deposits
was nearly twice that of demand deposits.
Outlook
The business recovery that began late in
1954 provides a more promising outlook for
banking in 1955. In the Fourth District, the
banking climate will be particularly influ­
enced by developments in the steel and auto
industries, both of which were recovering
rapidly near year-end.
The outlook for 1955 includes a prospective
recovery of commercial, industrial, and con­
sumer loans, and continued growth in the
demand for real estate and agricultural
loans. In that event, however, the expansive
effect on the deposits of commercial banks
would probably tend to be moderated by
some decline in security holdings. Never­
theless, the earnings position of banks would
tend to improve, because of the higher rate
of return on loans as compared to invest­
ments.

19 54 ANNUAL REPORT
It is expected that this bank’s Annual Report for 1954 will
be published before the end of January. The report will carry
a review of monetary and business developments during the past
year, including the role of Federal Reserve policy.
Copies may be obtained by writing to the Research Department,
Federal Reserve Bank of Cleveland, Cleveland 1, Ohio.




11

Review of Department Store Trade
s t o r e trade in the Fourth
Federal Reserve District during 1954
fell short of the record volume of the preced­
ing year. Nevertheless, sales during the latter
months of the year showed marked improve­
ment, on a seasonally adjusted basis, from the
low first-quarter position.
The year-to-year decline in sales by Fourth
District department stores during 1954 was
larger than that shown for the nation as a
whole. Through the middle of December,
1954, the latest period for which data are
available at press time, department store sales
trailed the year-ago volume by 8 percent in
the Fourth District as compared with a de­
cline throughout the nation amounting to
only one percent.
This showing was in considerable part a
reflection of the lower level of over-all business
activity which prevailed during the greater
part of the year. The Fourth District, with its
concentration of durable-goods industries, was
appreciably affected by the recession. Another
factor in the somewhat disappointing trade
totals for the Fourth District was the year­
long labor-management dispute involving the
Pittsburgh department stores.

D

ep a rtm en t

Total Sales and Stocks
Month-to-month movements in seasonally
adjusted sales and end-of-month stocks for
Fourth District department stores are shown
on an accompanying chart. During the early
months of 1954, department store sales (indi­
cated by the black line on the chart) con­
tinued the downward movement begun in late
1953. By March, adjusted sales had dipped
to a three-year low, caused at least in part by
12




prolonged and unusually severe snowstorms
over much of the District. After March, sea­
sonally adjusted sales rose hesitatingly, and
by November, the latest month for which com­
plete data are available, had reached a level
equal to 109 percent of the 1947-49 average.
Partial data for the month of December indi­
cate a further increase over the November
pace; the Christmas season was apparently a
shade better than a year ago.
In spite of the rising trend exhibited by
sales in the District throughout most of last
year, adjusted sales were below the average
for 1953 in each month of 1954 except Decem­
ber. It is likely that when the final results
for December are available, they will show a
Department store sales In this District rose during
the year from a reduced position: stocks held quite
steady.

sales level for the month slightly above the
year-ago position. The recent rise in business
activity generally, and the agreement reached
between labor and management in the Pitts­
burgh department stores, are factors which
would seem to favor further improvement in
the department store sales picture for this
District.
Department store end-of-month inventories,
as shown by the colored line on the accom­
panying chart, declined slightly on a season­
ally adjusted basis during the first quarter
of 1954. During the second quarter, however,
inventories rose to about 116 percent of the
1947-49 average and remained virtually un­
changed at this level throughout the remain­
der of the year. Such stability in the end-ofmonth inventory position suggests a buying
policy on the part of District department
stores closely attuned to monthly sales; if
anything, it would be on the conservative
side, insofar as the sales trend was generally
upward.(1)
Lines of Goods
A second accompanying chart traces the
course of sales over the past several years
by three of the major departmental groups
within Fourth District department stores.
(The data plotted on this chart are threemonths moving averages of seasonally ad­
justed sales indexes.) Sales of women’s wear,
both apparel and accessories, are shown by
the solid black line on the chart, while the
broken black line represents sales of men’s
and boys ’ wear, and the colored line indicates
sales by the homefurnishings departments.
As the chart indicates, sales by each of the
three major departmental groups fell off con­
siderably during the latter part of 1953 and
early 1954. Each of the three groups, how­
ever, has experienced a rising sales trend
since the second quarter of 1954, after sea­
sonal adjustment.
(i)

The fact that the inventory line during 1954 is running
at a higher level than the sales line simply indicates that
the general relation between stocks and sales differs from
that of the 1947-49 base period. Inventories during the
latter period were not necessarily “ normal” , and in many
respects were not a good guide to today’s requirements.




Safes of homefurnishings have shown wider swings
than sales of apparel.

Although sales by all three of the groups
of departments shown on the chart have pre­
sented marked similarity in the direction of
month-to-month changes, they have differed
considerably in the magnitude of change since
the second half of 1953. During 1952 and
early 1953, the lines representing each of the
three groups were fairly close together, indi­
cating a similarity in both direction and
magnitude of change. Between July 1953 and
April 1954, however, adjusted sales by the
homefurnishings departments fell off much
more rapidly than was the case for the other
two departmental groups. Correspondingly,
a sharper rise in sales by the homefurnishings
group was evident by mid-1954.
Of all the individual departments within
Fourth District department stores for which
separate sales data are available, only two
posted an increase in sales between the years
1953 and 1954. The two were the records,
sheet music, and instruments department,
with a 3 percent gain, and the cotton yard
goods department which posted a 1 percent
margin. Year-to-year sales losses by the other
departments ranged from 1 percent for
corsets and brassieres to 39 percent for
linoleum. The following table lists the five
13

SALES BY DEPARTMENTS, 1954
Percent Increase or Decrease from 1953
Fourth District Department Stores

DEPARTMENT
Records, Sheet Music, Pianos, Instru­
ments, e tc ..................................................
Cotton Yard Goods (including linens) . .
Corsets and Brassieres...............................
Stationery......................................................
Costume Jewelry.........................................

% Change
from 1953«>
+
+
—
—
—

3
1
1
1
1

gain during 1954, sales in Columbus during
the year matched the 1953 volume. (Inclusion
of December comparisons of the two years
might change these showings very slightly.)
SALES INDEXES BY CITIES
Annual Averages
Fourth District Department Stores
(1947-49 = 100)
%

CITY
Mattresses, Springs, and Studio B eds. . .
— 20
Radios, Phonographs, and Television. . .
— 25
Upholstered and Other Furniture............ ....... — 25
Rugs and Carpets............................................... — 33
Linoleum....................................................... ....... — 39
(1) Figures are for January through November.

individual departments showing the most
favorable sales volume in 1954 as compared
with 1953, and also the five departments
showing the largest sales declines between the
two years. Homefumishings departments in
general tended to make the least favorable
year-to-year sales comparisons in 1954.
Metropolitan Areas
Total department store sales by major
Fourth District centers during 1954 (based
on 11 months) ranged from one percent above
the previous year’s total in Portsmouth to 10
percent below in Youngstown. The year-toyear percentage change for each major center
in the District is shown on an accompanying
table. Although Portsmouth was the only
Fourth District center to show a year-to-year

14




FOURTH D IS T R IC T
. .. .
Canton.................. . . . .
Cincinnati............ . . . .
Cleveland............. . . . .
Columbus............. . . . .
E rie....................... . . . .
Lexington............. . . . .
Pittsburgh............ . . . .
Portsmouth.......... . . . .
Springfield....................
T oledo.................. ........
Wheeling-Steubenville.
Youngstown........

Change
1953 to
1951 1952 1953 1954* 1954*
111
113
113
105
I ll
106
119
n.a.
108
104
103
110
104
117

110
116
109
106
110
113
121
n.a.
104
114
97
97
106
116

113
116
111
114
114
122
127
n.a.
n.a.
135
92
113
107
132

104
107
102
109
107
120
118
n.a.
n.a.
135
86
107
101
119

— 9
— 7
— 8
— 3
— 7
— 0—
— 8
— 4
n.a.
+ 1
— 6
— 5
— 6
— 10

* Figures are for January through November.

Credit Sales
During the early months of 1954, credit
sales accounted for a smaller share of total
volume by Fourth District department stores
than during the corresponding 1953 months.
In the later months of the year, on the other
hand, credit sales tended to represent larger
shares of the total than in the year-ago
months. Such changes for the most part re­
flect changes in the instalment-type credit
sales. Charge account sales have tended to
account for about the same (or possibly a
little larger) portion of total sales each month
as in the previous year.

A
--------

Putting Radioactivity to Work
By G. D. CALKINS, Battelle Memorial Institute

NDUSTRY is giving increasing attention to the
use o f radioisotopes for improving on existing
materials processing techniques and for making
products that are impossible by present-day technol­
ogy. Recent studies, for example, show that radiations
from these atomic-energy by-products may be particu­
larly useful in facilitating chemical or physical re­
actions that are vital to the development o f better
synthetic chemicals and rubber materials, new plas­
tics, and improved methods o f preserving foods,
drugs, and medical supplies.
It has been shown by a number o f investigators
that the chlorination o f organic materials may be
readily initiated by irradiations. The insecticide,
benzene hexachloride, has been produced in the labo­
ratory by irradiating benzene and chlorine with the
gamma rays from radioisotopes. Toluene and xylene
have also been chlorinated by this means. Chlorinated
toluene and xylene are used in making such end prod­
ucts as insecticides, perfumes, pharmaceuticals, and
dyes.
Other research has indicated that a wide variety o f
organic materials may be polymerized with radiation.
The polymerization may be conducted at low tempera­
tures and pressures. The conventional plastics such as
polyethylene and polystyrene have been made with
the aid o f radiation. More important, however, is the
possibility that entirely new plastics may be pro­
duced through radiation-activated reactions. Research
in this field is currently under way.
Another interesting effect o f radiation on organic
materials like plastics and rubber is the production o f
cross linkages between the large chain-like molecules.
In the case o f rubber, the formation o f these cross
links is known as vulcanization. This is currently
accomplished by the addition o f sulfur-containing
compounds to the rubber. By irradiating rubber with
radiation from radioactive materials, it appears possi­
ble to vulcanize rubber without addition o f sulfur
compounds. The end result o f this research may prove
to be the development o f better rubber materials.
Cross links are also produced when previously poly­
merized plastics are irradiated. The physical proper­
ties o f the plastics are modified in a very interesting
manner. In general, the temperature at which they
soften is increased markedly and their solubility in
organic solvents decreases. In the case o f polyethy­
lene, irradiation produces a plastic that essentially
will not soften. Polystyrene is affected in the same
manner. The use o f radiation extends the possible
applications o f plastics to higher temperatures and

I

Editor’ s Note — While the views expressed on this page
are not necessarily those of this bank, the Monthly Business
Review is pleased to make this space available for the dis­
cussion of significant developments in industrial research.




enhances their ability to contain solvents with which
they were previously not compatible. For example,
irradiated plastic bottles might be used in applica­
tions requiring high-temperature sterilization prior to
packaging o f a product. Plastic pipe might be used
for the transport o f organic solvents.
Radiation can also increase the hardness o f plastics.
With beta radiation that is capable o f penetrating
only a short distance into the plastic, the scratch
resistance o f plastic sheet materials might be im­
proved. This effect could make better plastic windows.
There are many promising studies under way on the
use o f radiation in the food and pharmaceutical in­
dustries. The majority o f these are based on the fact
that radiation is capable o f killing or retarding the
growth o f microorganisms or rapidly growing biologi­
cal materials. This sterilizing effect is produced with­
out elevating the temperature o f the irradiated mate­
rial. It has been found that many meats, vegetables,
fruits, and other foods and beverages may be effec­
tively sterilized at room temperature with radiation.
The major problem has been that, in many cases, the
foods develop an off-flavor. Methods o f counteracting
this problem are being investigated. Other studies
indicate that a wide variety o f drugs may be sterilized
with radiation. In many cases this is a difficult task
by the conventional heat-sterilization methods because
the drugs are heat sensitive.
Also o f interest in the food industry is the possible
use o f radiation to retard the growth o f sprouts that
develop on vegetables such as potatoes. Through the
use o f radiation it appears possible that the quality
o f stored vegetables can be improved.
There are a wide variety o f industrial problems
that may be solved through the use o f radiation. Fur­
ther research and development will be required before
the practicality o f these applications will be proved.
Part o f this must consist o f the development o f a
source o f radiation suitable for industrial use. One
possibility is that the fission products from nuclear
reactors could be removed from time to time, placed
in suitable containers, and utilized by industry. The
problem o f handling the highly radioactive fission
products and placing them in suitable containers is
not easy. The cost o f this operation may make the
general utilization o f fission-product radiation im­
practical. Another possibility would be the use o f a
small nuclear reactor as the source o f radiation. In
this case, a reactor utilizing a liquid fuel would be
used. The liquid fuel would flow continuously through
the reactor where the nuclear reaction would occur
producing the radioactive fission products. The radio­
active fuel would then flow through pipes to an irradi­
ation chamber where products could be treated with
the radiation.

15




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