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MONTHLY

JANUARY 1953
CONTENTS
Banking Review— 1952 ........................ 1
1952 Department Store Trade in Review

6

List of Directors— 1953 ........................ 13

Keview

National Business S u m m a ry ................ 14
Zirconium— Another Wonder Metal

. .1 5

FINANCE • INDUSTRY • AGRICULTURE • TRADE
FOURTH

FEDERAL

RESERVE

DISTRICT

Federal Reserve Bank of Cleveland

Vol. 35— No. 1

Cleveland 1, Ohio

Banking Review—1952
a lth o u g h demands for credit continued heavy in
the first full year of flexible monetary policy in
more than a decade, private credit probably played
one of its least inflationary roles of the postwar
period.

“Gradualism” was the keynote of the over-all
increase for the year in production, income and con­
sumer prices. In line with the improved demandsupply relationships reflected in the largely sidewise
movement of output, consumption and consumer
prices, the over-all expansion of bank loans during
1952 was noticeably smaller than in the previous two
years, and about on a par with the gains in 1946
and 1948.

being close to 9 percent. In the two and a half
years since the outbreak of hostilities in Korea, busi­
ness loans at large city banks in this District increased
nearly 80 percent, slightly more than the country­
wide experience.
Most of the Fourth District advance occurred in
1951, and was presumably related to the expanded
level of defense activities, necessitating additional
funds for inventory requirements and working capi­
tal. The rapid expansion carried through the early
months of 1952, but in the spring and summer
INDEX OF BUSINESS LOANS
Weekly Reporting Banks—Fourth District and U. S.

Loans

Bank loans of practically every type increased fur­
ther during 1952 but, with the exception of consumer
loans, the gains were generally smaller than in the
previous two years. This experience was felt both
throughout the country and in the Fourth District.
In the latter part of the year, all the major loan
categories reached new record levels, with the sole
exception of collateral loans. These last-named loans
were at a peak during World War II as a result of
the heavy deficit financing of the war years.
accomPanying chart indicates the trend
business loans at weekly reporting banks
in the Fourth District and in the United
States for several years.
The net gain in these loans at weekly reporting
banks during 1952 was virtually the same, percent­
agewise, in this District as throughout the country,
Business
Loans




. . . 1952 was the third consecutive year of expansion in
business loans. In the Fourth District most of the 1952
increment occurred early in the year, whereas nationally
a strong seasonal rise featured the closing months.
NOTE: Data plotted are monthly averages of Wednesday figures.
• December 1952, partially estimated.

Monthly Business Review

P age 2

CUMULATIVE NET CHANGE IN BUSINESS LOANS
Weekly Reporting Banks—Fourth District
1950, 1951, 1952
M IL L IO N S

M ILLIO N S

. . . the rise in business loans at Fourth District reporting
banks in all of 1952 was scarcely as large as that which
occurred during the second half of 1950 alone, and fell
far short of the 1951 record.
NOTE: Last two weeks of December 1952, estimated.

seasonal influences reasserted themselves and business
loans leveled off for several months. The curtailment
of output during the summer as a result of the steel
shutdown was also a factor reducing the demand for
bank credit.
Toward the end of the year, bank loans to business
resumed their upward movement, partly reflecting
the usually higher level of productive and distributive
activity during the fall and winter months.
The sources of the upswing in
business loans in this District
during the latter part of 1952
were very different from those
of the previous year, as indicated in the table below.
Producers of metals and metal products ceased to be
the major borrowers. They accounted for only about
one-third of the increase in business loans during the
second half of 1952 in contrast to three-fourths of
the gain in the comparable period a year earlier. A
special and presumably non-recurring factor retard­
ing the Fourth District loan expansion was a notice­
able shrinkage during October in the indebtedness of
public utility companies to reporting banks. Previ­
ously such companies had been fairly consistent net
borrowers.
The reduced demand of these two business groups
for bank credit locally may be attributable, in part,
to programs of refunding short-term debt with long­
term capital, either of a debt or equity nature.
Furthermore, although expenditures on new plant
and equipment continued at very high levels during
1952, particularly in the so-called basic industries
which figure prominently in the Fourth District
economy, it is probable that the fulfillment of earlier

Types of Business
Borrowers, Fourth
District



Ja n u a ry 1, 1 9 5 3

expansion programs resulted last year in a flow of
current cash receipts more closely approximating the
aggregate of both current and capital cash expendi­
tures, than was the case earlier in the post-Korean
period. Higher depreciation provisions and, in the
latter part of the year, lower tax requirements prob­
ably enabled liquid funds to be retained at least
temporarily and used for seasonal working capital
requirements.
Among the less “essential” sectors of the economy,
the demand for additional bank credit was markedly
stronger than in the latter part of 1951. Stockpiling,
production and sale of consumer goods and com­
modities involved increased financing by commodity
dealers, retailers and wholesalers, and sales finance
companies. At least partial recovery of the textile
industry from its inventory recession resulted in sta­
bility of such firms’ loans at Fourth District banks in
contrast to their almost continuous reduction a year
earlier. These less “essential” industries and busi­
nesses are of relatively greater importance outside
the Fourth District. This was probably a major factor
in the much more rapid country-wide expansion of
commercial loans in the last four months of the year
than in this District.
The use of bank credit by consumers
throughout the country primarily to finance
additions to and replacements of their stock
of durable goods, was substantially higher
in 1952 than in the previous year when nonessential
and postponable expenditures suffered somewhat
from a mild but sustained bout of indigestion, follow­
ing the immediate post-Korean buying orgies. A fur­
ther factor assisting the 1952 recovery, which was
concentrated largely in the second half of the year,

Real
Estate
Loans

TABLE I
CHANGES IN LARGE BUSINESS LOANS
BY BUSINESS GROUPS
7 Months 1951 and 1952
(Reporting Banks —Fourth District)
BUSINESS GROUPS
HEAVIER BORROWING IN 1952
Sales Finance Companies.........................
Petroleum, Coal, Chemicals & Rubber.
T rade...........................................................
Commodity Dealers..................................
Textiles, Apparel & Leather Products..
LIGHTER BORROWING IN 1952
Food, Liquor & Tobacco.........................
Metals & Metal Products........................
Public Utilities..........................................
TOTAL CLASSIFIED LOANS............

May 28- May 30Dec. 24 Dec. 26
1952
1951
(000,000 omitted)
+$ 38 —$ 1
+
22
—
6
+ 26 + 1 3
+ 17 + 6
— 2 — 13
+ $ 18
+ 42
— 16
+$145

+$ 24
+ 146
+30
+$199

Ja n u a ry 1, 1 9 5 3

Monthly Business Review

was the progressive relaxation and ultimate suspension
of selective controls on consumer credit terms. Regu­
lation X, together with companion regulations, speci­
fied easier terms throughout the first half of 1952
than during most of 1951, was further eased in June
and subsequently suspended, in accordance with
Congressional dictum.
In comparison with the previous year’s expansion
of bank loans for consumption purposes, the gain
was concentrated primarily in short-term instalment
credit, while long-term credit, as represented by
residential real estate loans, increased about the same
amount as in 1951.
The volume of new residential mortgage loans
written reached record levels during 1952, but a
higher volume of repayments helped to hold the net
expansion in such loans outstanding at banks to an
amount similar to that of the previous year.
Factors of relative yield and liquidity were prob­
ably of particular importance in restraining the
expansion of real estate credit at banks in the early
part of 1952. At large banks in the Fourth District,
as well as throughout the country, real estate loans
showed a smaller gain in the first half of 1952 than
in the comparable period of nearly every other post­
war year. Curtailment of F.H.A. and V.A. insurance
activity, and of F.N.M.A.’s operations in providing
a secondary market for mortgage loans, due to re­
duced funds, may have restrained mortgage lending
by banks to whom liquidity was a primary current
requisite. The higher yields prevailing on federal,
state and local government securities may have
caused a diversion of potential insured mortgage
money to these investment outlets by banks to whom
earnings were of primary importance.
In the latter part of the year, real estate credit
agencies of the Government had more funds at their
disposal for use in nondefense housing. The inflow
of long-term money to banks in the form of time
deposits continued to show great strength, and some
stimulus to demand presumably derived from the
permission of lower down payments and longer
maturities.
The trend of real estate loans at large commercial
banks swung upwards sharply in the second half of
the year, but for the year as a whole the net gain in
real estate loans at these banks fell short of the yearago figure, and was substantially less than in all
other postwar years except 1949. In the early post­
war years, of course, repayments were much smaller
in relation to new loans than is currently the case.
At smaller banks in the Fourth District, where
real estate loans constitute a larger proportion of the
loan portfolio than at the large city banks, total
loans appear to have risen continually throughout
1952 at virtually the same pace as in the previous
year. However, since agricultural lending, in forms
eligible for Government guarantee, is known to have



Page 3

been considerably more active in the latter part of
1952 than a year earlier, it is probable that the net
gain in real estate loans at these banks in the Fourth
District was somewhat smaller than in 1951.
Short-term bank credit to consumers,
largely in the form of instalment credit
on automobiles, household appliances,
furniture and other durable goods, rose sharply to
new record levels in 1952. Banks currently finance
a major part of the total instalment purchases for
consumer purposes, either by extending credit directly,
or indirectly by purchasing instalment paper from
dealers, or by extending credit to sales finance com­
panies.
The upswing in outstanding instalment credit be­
gan early in the year, following a period of virtual
stability (net) during 1951 and a moderate seasonal
shrinkage in the first three months of 1952. Begin­
ning as a largely seasonal expansion, the movement
apparently received a marked stimulus from the ter­
mination of Regulation W in May. The rapidity of
the expansion was tempered somewhat in mid­
summer, when shortage of steel curtailed automobile
output, but subsequently resumed. It is estimated
that by the end of the year, the aggregate of out­
standing instalment credit had risen about $2*/s>
billion during 1952, an amount approximately equiv­
alent to the record expansion of 1950.
The trend of instalment credit was, of course,
dominated by its movement at commercial banks.
The movement at Fourth District banks closely fol­
lowed the national pattern.
Credit for all types of consumer goods and pur­
poses expanded continuously and substantially. Dollarwise, automobile credit showed a larger gain than
credit extended for any other purpose, reflecting
higher prices as well as perhaps an increased volume
of used car transfers. Credit used to finance pur­
chases of other consumer durables, primarily related
to household operation, such as refrigerators, stoves
and washers, and the newer range of items such as
air-conditioning units, T.V. sets and freezers, re­
ceived an expansionary impetus from a pickup in
unit sales volume. Credit related to household main­
tenance, in the form of repair and modernization
loans, evidenced a pronounced seasonal movement in
climbing to new peaks.
In all instances, it is probable that a major cause
of the bulge in outstanding instalment credit at
banks, other financial institutions, and dealers, was
the lengthening of maturities following the termina­
tion of Regulation W. Lower down payments, stim­
ulated by competitive selling to move substantial
inventories, increased the average loan volume per
unit sale. The continued creeping rise in consumer
prices throughout most of 1952 may have induced a
desire for less cash and longer time financing by
Consumer
Loans

Monthly Business Review

Page 4

consumers afflicted by sticky wages. Furthermore, it
appears to be an integral part of the psychology of
many consumers to accept the so-called easiest terms
available when obtaining credit, and it is probable
that refinancing also contributed to the bulge in
instalment credit, as well as to the record volume
of new loans.
In recent months, comments made at bankers’
meetings in various parts of the country have indi­
cated a full awareness of the possible economic and
financial dangers inherent in a large volume of in­
stalment credit on terms which permit the borrow­
ers’ equity to be zero, or even less. Bankers have
been urged to watch collection data with particular
care, and to review the quality of their portfolios
perhaps more frequently and intently than in the
past. Certainly it is highly improbable that further
laxity in down payment or maturity requirements
will add new stimulus to the growth of instalment
credit, while repayments may be expected to achieve
a more stable relationship to new loan volume than
in 1952.
Investments

Total investments of commercial and savings banks
are estimated to have increased approximately $3
billion during 1952. The only other postwar year
during which bank investments rose was 1949. In
both years, the chief cause of the expansion was
deficit financing by the Treasury.
Last year’s expansion in bank holdings of Treasury
securities occurred entirely in the second half of
the year, reflecting in large part the inverse rela­
tionship between the pattern of Treasury tax receipts
and its borrowing requirements. The gradual move
toward the concentration of corporate tax payments
in the first half of the year accentuates the Treasury’s
need to borrow in the second half of the year. On
the other hand, the lower proportion of corporate
tax payments required in the second half of the
year makes it probable that a larger proportion of
the borrowing can be accomplished via nonbank
investors.

J a n u a ry 1, 1 9 5 3

year as a whole. Holdings of Governments at “re­
serve city” and “country” banks, on the other hand,
rose moderately. In the Fourth District, “country”
banks showed a fairly continuous expansion in the
Government securities portfolio.
About the middle of the year, the two and a half
year shrinkage in the Treasury bond portfolio of
large Fourth District banks was halted, and moder­
ate net purchases were made. (The shrinkage in the
bond portfolio in earlier years reflected the Treasury’s
refunding of callable bonds with notes and certifi­
cates, as well as net sales and turn-ins by the banks.)
The initial rise in bond holdings in June was pre­
sumably associated with the termination of restric­
tions on bank purchases of certain securities which
were suitable to the investment needs of banks. In
July, money market banks’ portfolios bulged tempo­
rarily through purchases of the well-received 5-year,
11^>-month, 2Ys% bonds, which represented the
first cash financing by the Treasury with a market­
able security of more than a year’s maturity since the
Victory loan drive at the end of 1945.
Toward the end of the year, bank portfolios of
bonds may have been sustained by a desire to
lengthen maturities at prices recommended as favor­
able by several of the market advisory' services. Un­
certainty as to the sustaining influence of the defense
program and the prospective level of capital and
consumer expenditures appear to have caused antici­
pation of a rising bond market by these analysts. In
December, a slight decline was evident in bond
portfolios of the larger banks, where business loans
continued to expand rapidly.
Fluctuations in bank holdings of short-term Gov­
ernments were closely related to changes in the
INVESTMENTS, 1949-1952
Weekly Reporting Banks—Fourth District
M ILLIO N S
O F D O LLA R S

M ILLIO N S
OF D O LLA R S

4,000

4,000r
-

3,000

An accompanying chart indicates the
trend of investments at large banks in
the Fourth District. The net increase in
total investments in 1952 was relatively small and
was fairly representative of the course of investments
at similar banks throughout the country. In the
money market centers, however, particularly New
York, sharper fluctuations were evident as a result
of the close participation of banks in these centers
in Treasury financing operations. At smaller banks,
located in medium and small sized urban localities
and in rural areas, greater stability was apparent in
investments. Holdings of U. S. Government securi­
tiesFRASER
by New York City banks declined slightly for the
Digitized for


to tal

-

Treasury
Securities

3,000

A l
-

IN V E S TM E N TS

2,000

TREA SU RY
BONDS
-

1,000

^

1

\/

TSY. B IL L S ,
C E R T IF IC A T E S ,8 NO TES

O TH ER SEC U R T IE S
1 i i i i , i i i i >>i.

. . . despite a continuing demand for loans, Fourth District
reporting banks closed the year with virtually no net
change in investments. The composition of investments
likewise was essentially unchanged.
NOTE: Data plotted are as of Wednesday nearest end-of-month.
Last data plotted are for end-November, 1952.

Ja n u a ry 1, 1 9 5 3

Monthly Business Review

Treasury bill portfolio. In the spring, the first part
of the Treasury’s 1952 deficit financing took the
form of weekly increases in bill offerings. In October
and November, $4^/2 billion of tax-anticipation bills
were sold. Initially, most of these were purchased by
banks, for whom they were apparently a desirable
source of temporary investments. Banks may buy
these bills by crediting the Treasury' Tax and Loan
Account on their books. Subsequently, as the Treas­
ury calls for the funds so credited, banks usually dis­
pose of these bills to corporate investors, who later
(say, in March or June 1953) will present them to
the Treasury in payment of taxes.
Largely as a result of purchases of tax bills, as
well as of earlier refundings of bonds with notes and
certificates, total holdings of short-term Governments
(bills, certificates and notes) by weekly reporting
Fourth District banks in December reached the high­
est level since the end of World War II.
Financing of public expenditures by
state and local governments for such
services as highways, educational and
recreational facilities, continued at a
high level during 1952, with the volume of new
borrowed capital raised for such purposes exceeding
the previous year’s total. Bank participation in this
financing was again substantial, and in the early
part of the year was shared by all categories of banks.
In the second half of 1952, however, banks in the
larger cities reduced their holdings of state and
municipal obligations, and for the year as a whole,
the estimated net increase of approximately $ 1^2
billion in bank holdings of these securities fell short of
the record 1950 gain, and was attributable almost
solely to “country” banks and savings banks.
In the Fourth District, the larger banks as a whole
at no time added noticeably to their holdings of
state and local government securities, and at the end
of the year held a nominally smaller volume of such
issues than at the end of 1951. Smaller banks, on
the other hand, showed a consistent moderate expan­
sion in these investments.

State and
Municipal
Securities

M o n e ta ry Policy and T rea su ry Finance

The year 1952 was noteworthy in the banking
history of the United States in that it marked the
first time in more than a decade when traditional
general credit controls were the protagonists of the
current performance on the central monetary stage.
Throughout the year, the comprehensive system of selective credit controls created since the start of the
Korean war was progressively weak­
ened and ultimately abandoned.
Regulation W, specifying minimum down pay­
ments and maximum maturities for financing the

Termination
of Selective
Controls




Page 5

purchase of a wide variety of consumer durable
goods, had been reintroduced soon after the Korean
outbreak. Its chief objective was to restrain the
expansion of credit for nonessential consumption
expenditures, thereby modifying inflationary pressures.
During 1951 the Regulation was revised to permit
more liberal financing terms, partly because of the
apparent achievement of a closer balance between
demand and supply of automobiles, household ap­
pliances and other listed articles. On May 7, 1952,
the Regulation was suspended in its entirety and it
was left to competition between lenders to set the
range and level of terms.
An effort had also been made to apply the prin­
ciples of short-term consumer credit regulation to
the debt financing of longer-term investment, in the
form of new residential real estate credit. Regulation
X, whose provisions also applied to a limited range
of commercial properties, underwent modification in
1951 and early 1952, partly because of an apparent
softening of demand in some areas of the real estate
market.
A formula written into the Defense Production Act
Amendments of 1952, enacted June 30, provided
that residential real estate credit controls be relaxed
whenever the number of new residential starts in
each of three consecutive months should fall below
an annual rate of 1,200,000 (seasonally adjusted).
In accordance with this formula, Regulation X was
suspended in its entirety on September 16, and com­
panion F.H.A. and V.A. regulations were also
relaxed.
In an attempt to ensure that nonconsumer credit
would be diverted from nonessential and inflationary
uses, the Voluntary Credit Restraint Program had
been organized at Presidential request early in 1951.
(A fuller description of the scope of this program
was given in the June 1951 issue of this Review.)
National and regional committees were organized
to issue general directives as to the types of credit
which were least desirable from an over-all economic
standpoint, particularly with a view to restraining
inflation. The committees were composed of repre­
sentatives of commercial, savings, and investment
banking, insurance, and savings and loan associations.
They also issued recommendations concerning specific
loans or security issues if requested by the prospective
lender. The Program contained no element of
compulsion.
In May 1952, following a modification of the Pro­
gram at Presidential request, the formal organization
was suspended in all phases.
By the last quarter of 1952, there remained only
one type of selective credit control, namely, the mar­
gin requirements on stock exchange transactions.
The equity margin required to be maintained in a
customer’s account remained at 75 percent, as speci­
fied originally in January 1951.
( c o n t i n u e d o n P A G E 10)

Monthly Business Review

P age 6

Ja n u a ry 1, 1 9 5 3

1952 Department Store Trade in Review
trade during 1952 was char­
phase of department store trade rather than signs of
acterized by the same relatively high level of
approaching difficulties on the part of consumers to
activity as was apparent in other phases of the maintain high levels of purchasing.
nation’s economy. Certain abnormalities which had
developed shortly after the beginning of hostilities in
Total The solid line on the accompanying chart
Korea were ironed out early in the year and many
Sales shows the seasonally adjusted sales index for
prewar relationships between the various components
Fourth District department stores for each
of department store trade showed signs of being
month of the years 1948 through 1952. The broken
re-established during 1952.
lines on the chart represent the annual averages of
While department stores in the Fourth Federal
the monthly indexes for each of the five years. A
Reserve District last year fell short of matching the
comparison of the annual indexes shows that while
record dollar sales of 1951 by a narrow margin, the
department store dollar sales last year failed by 1%
volume was the second highest on record. Estimates
to match the record level of 1951, the volume was
of physical volume of department store trade (making
well above that of any earlier year.
allowance for moderate price reductions during the
While department stores rolled up the second
year) indicate a volume in 1952 at least equal to
largest sales volume in history during 1952, the
that of the previous year.
record was established without benefit of extra­
Excess inventories which were accumulated dur­
ordinary spurts in consumer buying such as occurred
ing the early months of the Korean War had been
in July 1950 and again in January 1951. Season­
worked off by the beginning of the year and the
ally adjusted sales during the first month of the year
relationship of sales to inventories was resuming the
were exceptionally strong — the result of intensive
early postwar pattern. The absence of scare buying
promotional activity as department stores attempted
or shortages of merchandise during the year coupled
approximation to the previous January’s record. After
with a strong demand for goods resulted in a close
the strong January showing, seasonally adjusted sales
relationship between sales and stocks.
declined for four successive months. A bumpy but
The use of credit by department store customers
nevertheless genuine pickup in adjusted sales began
tended to increase throughout the year while collec­
during June. The adjusted index alternately rose
tion ratios on credit accounts were reduced from
and fell each month for the remainder of the year
levels of previous years. Movements in both the use
with the net effect being to raise the annual average
of credit and in credit collections reflected tenden­
to the near-record level. The series of upward and
cies toward re-establishment of prewar habits in this
downward movements in the adjusted sales index

D

e p a r t m e n t st o r e

STOCKS
Fourth District Department Stores
Seasonally Adjusted by Months
(1947-49 = 100)

SALES
Fourth District Department Stores
Seasonally Adjusted by Months
(1947-49 = 100)
1 9 4 7 -4 9 = 100

1 9 4 7 - 49=100

. . . sales by Fourth District department stores during
1952, while failing by 1% to match the 1951 record, were
still well above any earlier year.




1947- 49*100

1947- 49-100

. . . by early 1952, the post-Korean bulge in department
store stocks had been worked off and subsequently the
ratio of stocks to sales has been similar to earlier postwar
years.

Monthly Business Review

Ja n u a ry 1, 1 9 5 3

could perhaps be linked to such external influences
as the midsummer steel strike, political conventions,
national elections, and unseasonably warm weather
which extended into November and tended to cause
postponement of Christmas shopping until late in
the season.
By early 1952, the abnormally high
level of department store stocks in
relation to sales, such as existed throughout 1951,
had been worked off. During the year, inventories
maintained about the same relationship to sales as in
earlier postwar years. A graphic presentation of the
sales-inventory relationship is shown by the second
chart. The solid red line on the chart shows season­
ally adjusted department store stocks indexes for each
month of the years 1948 through 1952. The broken
black lines on the chart represent the annual aver­
ages of sales indexes for these years.
Month-by-month comparisons of sales-inventory
ratios during late 1952 show closer relationships be­
tween the two than had existed during the first two
years of the Korean War. The alternate upward
and downward movements in sales indexes during
each of the later months of the year were reflected
immediately by opposite movements in the adjusted
stocks indexes. The extreme sensitivity of depart­
ment store inventories to sales changes was indicative
of the cautious stock policy which prevailed through­
out 1952.
Inventories

A large proportion of department store sales
usually involves extension of credit to the
customer. Over the past five years, credit
sales, on the average, have accounted for about 62%
Use of
Credit

CASH SALES AS A PERCENT OF TOTAL SALES
Fourth District Department Stores
(Annual Averages)
PERCEN T

Page 7

of total sales. By far the most popular form of credit
offered to customers is the charge account, and over
one-half of all department store sales involve the use
of this type of credit. Instalment accounts are cus­
tomarily used to handle slightly more than 10% of
department store sales, while the remaining 38% is
ordinarily transacted on a cash basis.
Fourth District department store customers paid
cash for a slightly smaller percentage of their total
purchases in 1952 than in the preceding year. An
accompanying chart shows the average ratio of cash
sales to total sales during each of the five years 1948
to 1952. As seen from this chart, cash sales have
accounted for about the same share of the total in
each of the past three years, but the ratios are con­
siderably below those of earlier postwar years. Con­
versely, credit sales during the past three years have
averaged a larger share of the total than was the
case before 1950.
The black lines on the chart below show
the annual ratios of charge account sales
to total sales in Fourth District depart­
ment stores for each year from 1948
through 1952. As seen from this chart, charge sales
made up a slightly smaller proportion of the total
last year than during the previous year. Never­
theless, charge accounts have maintained a fairly
steady level of importance in the total sales picture
during the past four years. The abrupt increase in
the use of charge accounts after 1948 reflects more
a re-establishment of prewar habits in charge account

Charge
Account
Sales

CHARGE ACCOUNT SALES AND COLLECTIONS
Charge Account Sales as a percent of Total Sales;
Charge Account Collections as a percent of Receivables
Fourth District Department Stores
(Annual Averages)
PERCEN T

PERCEN T

CHARGE
ACCOUNT
^ SA LES

PERCEN T

42
-

-

’

-

-

T

-

CHARGE ACCC U NT
COLLECTIONS

_
-

•*— 1*40 AVS.— *

-

-

32

j
1948

1948

1949

1950

1951

1952

. . . cash sales accounted for less than 37% of total sales
in 1952. That ratio is considerably below either 1948
or 1949.



1949

1950

1951

1952

. . . customers charged about the same proportion (51%)
of their total dollar purchases in 1952 as in the three
previous years. Collections on the accounts, however, were
less than 47% of outstandings, or the lowest in the post­
war period.

Monthly Business Review

P age 8

buying than a new record in the use of this type of
credit.
While charge account purchases showed a slight
decrease in their relative importance in the total sales
picture between 1951 and 1952, the ratio of collec­
tions on charge accounts to charge receivables experi­
enced a substantial decline between the two years.
The red lines on the accompanying chart picture
year-by-year declines in the rate of charge account
collections.
The reduced rate of charge account collections
shows, to a considerable degree, a return to prewar
paying habits on the part of customers. For several
years after the removal of government regulations on
charge accounts, consumers continued meeting their
monthly obligations on about the same basis as they
had during the war years. The average rate of
charge account collections in 1940 is shown on the
chart and serves as an indication of prewar paying
habits.
Instalment sales during the past
five years have averaged a little
more than 10% of total depart­
ment store sales in the Fourth District. During 1952,
instalment sales accounted for about 12% of the
total — higher than the previous year’s ratio and
well above the five-year average. (See chart.) The
increased use of instalment accounts by department
store customers has been in evidence since mid-1950.
Instalment
Account Sales

INSTALMENT ACCOUNT SALES AND
COLLECTIONS
Instalment Sales as a percent of Total Sales;
Instalment Collections as a percent of Receivables
Fourth District Department Stores
(Annual Averages)
INSTALMENT' ACCOUKTT

C O L L E C T IO N S

10

IN STALM ENT ACCOUNT
SA LES

. . . for the third successive year instalment sales accounted
for around 12% of total sales in contrast to less than 10%
in 1948-49. Collections during 1952, however, represented
a smaller proportion of receivables than in any postwar
year.



Ja n u a ry 1, 19 5 3

The high level of instalment buying during 1952
was the result of a substantial increase in the use of
this type of credit during the second half of the
year. Instalment sales averaged 11% of total sales
during the first six months of the year while the
average ratio advanced to 13% during the later
months. Several factors have been influential in
bringing about this increase in instalment purchases.
Federal restrictions on consumer credit were aban­
doned in May. The continued high level of business
activity with corresponding optimism on the part of
consumers regarding their ability to meet future
obligations, as well as some relaxation of credit
policies by the stores themselves, have contributed to
the increased importance of instalment sales.
While instalment sales were increasing in 1952,
the rate of collection on these accounts was some­
what slower than in past years. The red lines on the
chart referred to above indicate the average ratios
of instalment account collections to receivables for
each of the past five years. The chart shows the
year-by-year decline in the rate of instalment collec­
tions extending into 1952 — with the exception of a
slight rise in the ratio for 1951.
The rate of instalment collections is normally
dependent upon both down payment requirements
and the length of maturity of the instalment contract.
During the latter months of 1952, the absence of
Federal restrictions on consumer credit made possible
the granting of lower down payment requirements and
longer maturities on consumer instalment contracts.
The granting of somewhat more liberal credit terms
during 1952 has had the effect of lowering the rate
of instalment collections during the year as compared
with previous years.
As was the case with charge account collections,
the reduced rate of collections on instalment accounts
during 1952 represents more a return to prewar pay­
ing habits than indications of consumer inability to
meet financial obligations.
An accompanying table shows the average monthly department store sales in­
dex for each of the five years 1948 to
1952 for major Fourth District reporting centers.
While department store sales in the Fourth District
last year were slightly below the previous year’s
record, sales by individual cities show varying move­
ments between the two years. From 1948 to 1951,
annual sales changes in all cities have reflected the
same direction of movement as the District total.
In 1952, however, four cities experienced increases
in sales over 1951 while the others have shown either
no change or declines in sales. Columbus department
stores experienced the largest year-to-year gain in
sales while the volume in Akron, Erie, and Wheeling
also increased. Cincinnati had as good a year dollarwise as in 1951, while sales in all other cities declined.

Individual
Cities

Monthly Business Review

Ja n u a ry 1, 1 9 5 3

An extensive treatment of Fourth
District department store trade by
individual departments was published
in an earlier issue of the Review *. An accompanying
tabulation lists the five departments which showed
the greatest increases in sales last year over the pre­
vious year. Also shown are the five departments in
which the greatest losses in sales between the two
years were reported. In general, the largest sales
gains were made by those departments handling soft
goods merchandise as against losses reported by most
hard goods departments. The neckwear and scarfs
department led all others in year-to-year gains fol­
lowed by toys and games. Radios and television
lost the most ground, reflecting a leveling off of the
market for this type of goods since the fulfillment of
heavy postwar demands.
The major household appliance and the carpet
departments also showed sales losses during 1952 as
compared with 1951. Both of these departments
handle durable goods which were in short supply
during the war years. Having supplied pent up
demand during the earlier postwar years, current
sales of these goods are becoming more dependent
upon replacement buying with consequent year-toyear declines in dollar volume.

P age 9

SALES BY DEPARTMENTS
Percent Increase or Decrease in 1952 as Compared
with 1951 a>
Fourth District Department Stores

Individual
Departments

% Change from
1951 (2)

DEPARTMENT

Neckwear and Scarfs............... ..............................+11
Toys and Games................................ ......................-f- 9
Aprons, Housedresses and Uniforms....................+ 8
Blouses, Skirts and Sportswear................. ...........+ 8
Records, Sheet Music and Instruments.. .
+8

Women’s and Misses’ Suits....................................—12
Major Household Appliances.................................—15
Domestics....................................................... ...........—16
Rugs and Carpets.....................................................—20
Radios, Phonographs and T.V..............................—32
(1) Departments shown are those reporting the greatest in­
crease or decrease.
(2) Figures are for January through November.

* Monthly Business Review, Federal Reserve Bank of Cleveland, No­
vember 1952.

SALES INDEXES BY CITIES
Annual Averages
Fourth District Department Stores
(1947-49 = 100)

CITY
FOURTH D IST R IC T .................. ..............
Akron................................................. ..............
Canton............................................... ............
Cincinnati.......................................... ..............
Cleveland........................................... ............
Columbus........................................... ............
Erie..................................................... ............
Pittsburgh......................................... ............
Springfield......................................... ............
Toledo................................................ ............
Wheeling............................................ ............
Youngstown...................................... ............

1948

1949

1950

1951

% Change from
1952 d) 1951 to 1952

105
105
107
104
105
105
105
105
103
105
105
107

98
97
96
97
97
100
102
98
97
98
96
97

105
105
106
104
106
102
111
101
100
104
102
106

111
113
113
105
111
106
119
108
103
110
104
117

109
115
108
104
109
112
120
103
97
104
105
113

(1) Average of first eleven months; adjusted for seasonal variation.



-1
+2
-4
-0 —
-2
+5
+1
-4
—5
-5
+1
-3

P ag e 10

Monthly Business Review

Ja n u a ry 1, 1 9 5 3

BANKING REVIEW— 1952
(CO N TIN U E D FROM PA G E 5)

With the abandonment of the system of
selective restraint, the central market
place was left as the focal point for
Reserve Bank influence on the flow of credit traffic,
while regional offices in other major cities of the
country conducted local supporting measures.
Selective credit control is aimed at specific groups
of borrowers, whose access to the money and capital
markets is restricted, at least temporarily, by pre­
determined legal standards.
General control, on the other hand, aims at regu­
lating lenders as a group, leaving decisions as to the
extension of credit to individual borrowers to be
made by individual lenders. The basis for the in­
dividual decisions is financial, rather than legal.
The effectiveness of general regulation depends
largely upon the degree to which changes in the
liquidity position of lenders can be induced in the
desired direction. Throughout practically the whole
of the postwar period, one objective of monetary
policy has been to reduce the liquidity of lenders. A
major step in this direction was taken in March
1951, when bond prices were permitted to fluctuate
within a considerably wider range than formerly. As
a result, the marketability or shiftability of bonds was
left virtually unchanged, but the greater possibility
of incurring a capital loss by selling bonds reduced
their liquidity. The perfect liquidity of money de­
rives not only from the fact that it is acceptable by
all persons in a community, but also from the fact
that its price is immutable.
General
Controls

The implementation
P°^CY decisions de­
signed to regulate the
supply, availability and price of credit in the central
market, in the best interests of the economy was in
the hands of the Federal Open Market Committee.
Since March of the previous year, the Committee
had been free to permit the market to regulate itself
within fairly broad limits, determined by the need
to maintain orderly conditions in the market and to
assist the Treasury in completing a heavy schedule
of refunding and new financing operations.
Direct intervention by the System through its
open market operations was confined almost exclu­
sively to the area of short-term trading. Operations
by the System in this area of the market reflected to
a high degree seasonal variations in the demand for
money and credit.
In the early months of the year, Federal Reserve
holdings of U. S. Government securities declined by
more than $1 billion, as certificates and bills were
sold to mop up the reserve funds accruing to member
banks as a result of the return of currency from cir­

Federal Reserve Banks'
Operations in Governments



culation. During the spring and early summer,
Federal Reserve Banks’ holdings of Governments
showed practically no net change, but in the second
half of the year a renewed expansion was evident
which canceled the earlier shrinkage and lifted the
portfolio to near-record levels in December. The net
year-to-year gain at the end of 1952 is estimated to
have been slightly more than $1 billion. Bills and
certificates, including issues carrying a repurchase
option, provided the chief medium for System acqui­
sitions during the second half of the year.
Major factors in the extension of reserves to the
market through security purchases may have been
the largely seasonal expansion of commercial loans
and currency in circulation, both of which reached
new record levels in December.
Treasury financing operations were also a major
factor in the timing and extent of System Open
Market Operations during 1952. Approximately $30
billion of Treasury issues, chiefly certificates, were
refunded during the year in addition to the weekly
roll-over of more than $1 billion of Treasury bills.
Practically all of the refinancing was accomplished
with new short-term issues carrying rates similar to
or slightly higher than those on the maturing issues.
The total attrition on the refunded securities was
approximately 5 percent. During several of the re­
funding operations, active support was extended by
the System through purchase of maturing issues from
investors who preferred cash or other investment
media to the new securities. In large measure, the
System was able to make offsetting sales of other
issues of certificates to stabilize its portfolio.
Besides its heavy refinancing program, the Treas­
ury anticipated its forthcoming income in the first
half of next year, and also made at least partial pro­
vision for the anticipated fiscal ’53 deficit, by bor­
rowing, net, nearly $7 billion from the public in the
second half of the year.
Tax-anticipation bills, placed initially with com­
mercial banks, and a cash offering of a 5-year, 11 J/2month bond carrying 2% % , were the chief sources
of this additional revenue. The 2% % bond was
initially financed largely by collateral loans extended
by banks to dealers and other investors. However,
the temporary bulge in credit caused by this financing
was soon flattened out.
Partly as a result of the unwillingness
the System to intervene in the market except on occasions of particular
need, and for limited periods of time,
bank reserves were under considerable pressure
throughout most of the year, particularly in the
second half.
Borrowings
from
F. R. Banks

Ja n u a ry 1, 1 9 5 3

Monthly Business Review

By midyear, the inflow of gold had ceased, and
Federal Reserve float was held below the year-ago
level. Currency in circulation rose gradually and
then spurted to new all-time high levels, exceeding
$30 billion.
Needed reserves were, consequently, obtained largely
by borrowing from the Federal Reserve banks. The
volume of such borrowing reached long-time high
levels in the latter part of 1952, in the Fourth Dis­
trict as well as in the country as a whole. Outstand­
ing discounts and advances frequently and for
considerable periods of time were substantially
greater than the volume of member banks’ excess
reserves. Occasionally, toward the end of the year,
such borrowings totaled close to $2 billion, in con­
trast to their nominal volume during most of the
postwar period.
The discount window performs two main func­
tions. It facilitates the accommodations of loan
applicants at commercial banks, for a fixed, known
charge to the banks. On the other hand, it tends to
restrain commercial bank lending practices by impos­
ing a price penalty on the reserve funds obtained by
banks in this manner, and by extending short-term
credit only. Moreover, commercial banks tradition­
ally are reluctant to carry a sustained volume of such
borrowing on their books.
Indications of the adequacy of accommodation of
the credit requirements of private businesses may be
found in the volume of nonbank purchases of mar­
ketable Governments in the second half of 1952, and
in the general firmness of the market for intermediate
and long-term Governments toward the end of the
year in the face of a steady fall in short-term security
prices.
For commercial banks as a whole, the discount
windows of the Federal Reserve banks provided a
sustained and substantial supply of reserve funds,
thus lending a more permanent character to such
borrowings than was the typical case for individual
banks. For the year as a whole, compared with 1951,
an average of approximately $500 million more
reserve funds were supplied each day through dis­
counts and advances to member banks.
Money rates generally resisted the upward
pressure of heavy demands for credit from
private business, consumers and governments.
Having fluctuated mildly throughout 1952 with a
general pattern of first-half decline and second-half
rise, indexes of long-term corporate bond yields
showed very little net change for the year as a whole,
tending to be nominally below the year-ago level in
December. This stability contrasted with a rise in
yields on the Baa bonds from 3.20% in December
1950 to 3.62% in December 1951, as indicated in
an
accompanying chart.

Money
Rates



P age 11

Long-term Treasury bond yields receded notice­
ably in the first half of 1952 from the previous yearend highs, but recovered in the second half to estab­
lish new records. The new highs, however, were only
slightly above the year-ago figures, with the 2 1/<2,s of
September 1967-72 yielding an average of 2.75%
in December, as against 2.67% a year earlier. The
Federal Reserve System did not buy long-term Treas­
ury bonds in 1952.
In the short-term area of the market, where sea­
sonal influences exert a more pronounced influence,
the expansion of commercial loans and the Treasury’s
substantial net borrowing contributed to a further
substantial increase in the cost of money. Following
a seasonal dip early in 1952, yields on securities with
between 9 and 12 months’ maturity rose from 1.60%
in April to about 2.03% in December. The compar­
able yield in December 1951 was 1.77%. Year-end
tightness due to such factors as the Christmas expan­
sion of the currency circulation, to the windowdressing liquidity requirements of banks, and to
business needs for cash for payment of taxes, divi­
dends, and bonuses, resulted in a sharp and pre­
sumably temporary rise in the average issue yield on
new bills in December to a twenty-year high of
2.13%, as compared with 1.73% a year earlier.
M o n e y Supply

The firm tone generally evident in medium and
long-term security prices reflected in large part the
continued high rate of saving by the private sector
of the economy. The total money supply, including
private and governmental demand and time deposits
at commercial and mutual savings banks, as well as
currency in circulation, is estimated to have regis­
tered a near-record postwar expansion in 1952 of
close to $9 billion (nearly 5 percent). However,
nearly half of this expansion, $4 billion, was esti­
mated to have been in the form of time and savings
deposits, a record postwar gain. Private demand
deposits, on the other hand, rose approximately $3
billion, or about half as much as in the two previous
years.
The rise in demand deposits is illustrated in an
accompanying chart, which compares the trend of
these deposits at large banks in the Fourth District
and throughout the country. In both instances it
can be seen that the rate of expansion was notice­
ably slower than in the previous two years. The net
gain for 1952 was approximately the same at Fourth
District banks as throughout the country, whereas in
earlier years the Fourth District gain was noticeably
more rapid than in the country as a whole.
Declines in wholesale and commodity prices were
presumably contributing factors to the slowness of
the 1952 expansion in cash balances of businesses.
Since the level of physical productive activity also

Monthly Business Review

Page 1 2

YIELDS ON SELECTED SECURITIES
1950-1952

Ja n u a ry 1, 1 9 5 3

INDEXES OF ADJUSTED DEMAND DEPOSITS
1949-1952
Weekly Reporting Banks—Fourth District and U.S.

LONG-TERM TSY. BONDS
E L IG IB L E *

* 2 ^ ’S SEPT. 15,
1967-72.

. . . short-term rates, as represented by Treasury bills, rose
to a twenty-year high late in 1952. The rise in longer-term
yields on governments was more moderate, and in the case
of Baa bonds, the yield actually declined.

. . . adjusted demand deposits advanced less rapidly (net)
during 1952, and the gain for the year was approximately
the same in the Fourth District as for banks throughout
the country.

NOTE: Data plotted for December are partially estimated.

NOTE: Data plotted are monthly averages of weekly figures.
December 1952, partially estimated.

showed only a slight rise over 1951, it may be pre­
sumed that cash balances had previously been rebuilt
to levels reasonably adequate for the current rate of
operations and prevailing conservative inventory
policies.
The sharper-than-usual dip in adjusted demand
deposits in July to the lowest monthly figure of the
year may have been caused in part by the steel strike
and perhaps also by the higher proportion of 1951
corporate taxes falling due in June this year.
The rapid increase in time and savings accounts
was part of a universally high inflow of long-term
funds at all types of financial institutions. Life insur­

ance companies and savings and loan associations
also reported a record or near-record accumulation
of funds in 1952.
In the Fourth District, the growth of time deposits
at a large sample of banks in cities of varying size
was continuous throughout the year, apart from a
slight seasonal decline in November. The increase
was the most persistent and the largest (more than
4 percent) in at least five years, and was shared by
banks in all areas of the District. The record of
deposits and share purchases at savings and loan
associations was even more impressive, with private
savings and capital rising a record 14 percent in the
first eleven months of 1952.




Monthly Business Review

Jan ua ry 1, 1 9 5 3

Page 1 3

D IR E C T O R S —1953
FE D E R A L R ESER V E B A N K O F C L E V E L A N D
C. V ir d e n (Chairman)
Chairman of the Board, John C. Virden Company
Cleveland, Ohio
Jo h n

L eo L. R u m m e l l (Deputy Chairman)
Dean, College of Agriculture
The Ohio State University
Columbus, Ohio
J o h n D . B a in e r

President, The Merchants National Bank and Trust
Company of Meadville
Meadville, Pennsylvania
J o el M. B o w l b y
Chairman of the Board, The Eagle-Picher Company
Cincinnati, Ohio
E d w a r d C. D oll

President, Lovell Manufacturing Company
Erie, Pennsylvania
C IN C IN N A T I B R A N C H
G r a n v il le R. L o h n e s (Chairman)
Treasurer, National Cash Register Company
Dayton, Ohio
J o h n C. B aker

President, Ohio University
Athens, Ohio
H e n r y C. B e s u d e n

President, Kroger Company
Cincinnati, Ohio




President, Pomeroy National Bank
Pomeroy, Ohio
L a w r e n c e N. M u r r a y
President, Mellon National Bank & Trust Company
Pittsburgh, Pennsylvania
C h a r l e s J. S t il w e l l

President, The Warner & Swasey Company
Cleveland, Ohio
S id n e y A. S w e n s r u d
President, Gulf Oil Corporation
Pittsburgh, Pennsylvania
P IT T S B U R G H B R A N C H
C liffo r d F. H ood ( Chairman)
President, United States Steel Company
Pittsburgh, Pennsylvania
M o n t fo r t J o n e s

Professor of Finance
The University of Pittsburgh
Pittsburgh, Pennsylvania
H ugo E . L a u p p

Farmer
Winchester, Kentucky
L. M. C a m p b e l l
President, Second National Bank
Ashland, Kentucky
E. S. D a b n e y
President, Security Trust Company
Lexington, Kentucky
F red A. D o w d
President, The Atlas National Bank
Cincinnati, Ohio
J o s e p h B. H a ll

E d iso n H o b s t e t t e r

President, Wheeling Dollar Savings & Trust Company
Wheeling, West Virginia
P aul M alone

President, The Second National Bank
Uniontown, Pennsylvania
W illiam B. M c F a l l
President, Commonwealth Trust Company of
Pittsburgh
Pittsburgh, Pennsylvania
D o u g la s M . M o o r h e a d

Farmer
North East, Pennsylvania
H e n r y A. R o e m e r , J*.
President, Sharon Steel Corporation
Sharon, Pennsylvania

Member, Federal Advisory Council— 1953
G eorge G u n d , President
The Cleveland Trust Company
Cleveland, Ohio

Monthly Business Review

Page 14

Ja n u a ry 1, 1 9 5 3

SUMMARY OF NATIONAL BUSINESS CONDITIONS
By the Board of Governors of the Federal Reserve System

Industrial production, employment, and incomes
increased somewhat further in November and Decem­
ber, and Christmas retail sales were in record volume.
Wholesale prices of agricultural commodities declined
further, while industrial commodities continued to
show little change. Consumer prices in November
increased slightly and were back at their August
high. Bank expansion continued after mid-November,
and common stock prices rose further.
Industrial production

The Board’s industrial production index rose 4
points in November to a postwar record of 233 per
cent of the 1935-39 average. Output of both durable
and nondurable goods expanded moderately further,
and minerals production recovered sharply to the
high September level. Industrial production in De­
cember was maintained at about the November rate
and was about 7 per cent above a year ago.
Activity in machinery industries generally expanded
further in November. Output of household appli­
ances and radio and television showed substantial
gains, with television output continuing at unusually
high levels in December. Despite some interruptions
owing to model changeovers, passenger auto assem­
bly during November and December was maintained
at advanced rates. Steel production continued at
peak rates. Output of nonferrous metals except
aluminum expanded further in November, and lum­
ber production showed much less than the usual
seasonal decline.
Nondurable goods production rose somewhat
further in November to a level 5 per cent above a
year ago and close to earlier highs. Activity in the
textile, shoe, paper, and rubber products industries
increased and was substantially greater than in the
same period last year. Output of industrial chemicals
and petroleum products rose to new record levels.
Production of meat and other manufactured food
products was maintained in large volume.
Coal output recovered in November following the
work stoppages in late October, and crude petroleum
production rose somewhat further. In early Decem­
ber, however, output of mineral fuels declined
moderately. Iron ore production since August has
been in record volume for this season.
Construction

Value of contract awards declined slightly in No­
vember, reflecting decreases in most types of awards
for private construction. Total new construction
work put in place declined less than seasonally from
the advanced October level. Housing starts were at
a seasonally adjusted annual rate of 1,160,000, about
the same as in October and substantially higher
than a year ago.



Employment

Seasonally adjusted employment in nonfarm es­
tablishments rose again in November and was at a
new high of 47.5 million. Average hours of work at
factories were close to the high October level, and
average hourly and weekly earnings continued to
rise. Unemployment was little changed in November
and at 1.4 million was close to the postwar low
reached in October.
Distribution

Seasonally adjusted sales at department stores in
November were a little below their high October
level but rose again in December. For the Christmas
season, department store sales were at a record and
considerably above a year ago. Sales of automobiles
continued unusually large for this time of the year
and dealers’ stocks increased only moderately in
November.
Commodity pricos

The average level of wholesale prices continued to
decline in December reflecting mainly decreases in
prices of foodstuffs. Lead prices were raised, while
prices of other industrial materials and finished goods
generally continued little changed.
The consumer price index in November rose very
slightly to return to its August peak. Further in­
creases in rents and prices of services in November
were largely offset by decreases in apparel.
Bank credit

Business, consumer, and real estate loans at com­
mercial banks continued to increase in the latter
part of November and the first half of December.
Banks also added to their holdings of U. S. Govern­
ment securities, largely through purchases of tax
anticipation bills in the latter part of November.
Member bank reserve positions tightened further
in late November and early December, due princi­
pally to a seasonal flow of currency into circulation
and an increase in required reserves. Member bank
borrowings averaged above 1.5 billion dollars during
the period. The Federal Reserve also supplied some
reserves through purchases of Government securities,
including some securities acquired under repurchase
agreements with dealers. In mid-December, reserve
positions temporarily became somewhat easier as a
result of the usual large pre-Christmas expansion in
Reserve Bank float.
Security markets

Common stock prices advanced during the first
three weeks of December to their highest level since
October 1929. Yields on high-grade corporate bonds
and long-term Government securities rose somewhat.
Treasury bill rates increased sharply and reached 2.23
per cent on the new issue awarded on December 22.

Monthly Business Review

Ja n u a ry 1, 1 9 5 3

Z I R C O N I U M — Another

Page 15

Wonder Metal

by CLYDE WILLIAMS, Director, Battelle Memorial Institute
“What is not yet known about
the uncommon metals will be vastly
more important than what is
known”, a distinguished metallur­
gist has said.
In the last fifteen years, these
prophetic words have rung particu­
larly true of two of the “uncom­
mon” metals, titanium and zircon­
ium. Intensive research at Battelle
and elsewhere has uncovered facts
about these m e t a l s that have
brought them both to a position of
commercial importance. The story of titanium’s rise from
a laboratory curiosity to commercial production has been
told many times in the press over recent years.#
Zirconium, benefitting considerably from research on
titanium, is also coming out of the laboratory into com­
mercial use. Although it will not be produced in quantities
comparable to steel or aluminum, postwar discoveries have
opened up a promising future for small tonnages of this
wonder metal in highly specialized applications. These
discoveries are now being applied to improvement of the
nation’s atomic-energy program. As cheaper and more effi­
cient production methods are developed, the new dis­
coveries will lead to expanded use of the metal by private
industry.
The domestic supply of zircon, the mineral from which
the metal zirconium is made, comes chiefly from beachsand deposits in Florida. It is also imported from other
lands, principally India and Australia. Known technically
as a silicate of zirconium, zircon has an established and
growing market for nonmetallic uses. It serves principally
as a heat-resistant material or refractory. Zircon refrac­
tories are used in glass tanks for critical areas and are
especially good in aluminum-melting furnaces. In metallic
form, zirconium has been used in much smaller quantities,
chiefly as a “getter” in the more expensive power-trans­
mitting electronic tubes. The “getter’s” job is to absorb
gases that are released inside such tubes, thereby increasing
the operating efficiency and life span of the tube.
Prospects for an expanded zirconium-metal industry
began sometime after World War II as a result of develop­
ment work on the atomic bomb project. Scientists were
conducting studies on the atomic properties of the very
rare metal, hafnium. These studies indirectly opened the
way to zirconium’s new feature. They revealed that the
ability of hafnium to absorb neutrons was very high. Zir* “Titanium . . . A New Workhorse”, appeared in this series in the
Monthly Business Review, December, 1950.
Editor’s Note—While the views expressed on this page are not nec­
essarily those of this bank, the Monthly Business Review is pleased to
make this space available for the discussion of significant develop­
ments in industrial research.



conium, it was known, usually carries about 3 per cent of
hafnium as an impurity. By removal of the hafnium from
the zirconium, it was then calculated that zirconium would
have an extremely low ability to absorb neutrons. This
characteristic is very desirable in materials used to construct
nuclear power plants which depend heavily on neutrons
for splitting the atom.
With its extremely low neutron-absorbing qualities now
recognized, zirconium became of great interest to the
Atomic Energy Commission because it also possesses other
valuable properties. Zirconium has excellent corrosion re­
sistance. The metal has sufficient strength to make it suit­
able for certain structural applications. This rare combina­
tion of properties makes zirconium “practically the perfect
material of construction for nuclear reactors”.
Although the present important use for zirconium is in
the atomic energy field, numerous potential commercial
uses exist. The most important of these is in the making
of corrosion-resistant equipment. In combatting hydro­
chloric acid, zirconium is outstanding and may replace
tantalum, which is 2^2 times heavier and more costly on
a per-pound basis. The chief applications for the metal
in the hydrochloric acid field will be where good heat
transfer is required, such as in condensers, boilers, and
bayonet-type heaters.
More of the metal may be used as a gas “getter” in
electronic tubes. Really extensive use for this purpose,
however, must wait until zirconium alloys with improved
high-temperature strength are developed. Promising appli­
cations are also seen in glass-sealing, and for making surgi­
cal instruments and metallic parts used in human bone
surgery.
The chief role for technology in the future of the zir­
conium-metal industry is in finding ways to increase pro­
duction and decrease the cost of the metal. Zirconium, like
titanium, has a strong tendency to hold on to nonmetallic
elements. The big job is to find a practical method for
removing such impurities which cut down the metal’s per­
formance. Metallurgists are developing processes to meet
this need. One of the most promising of these is known
as the “Kroll process”. Using this method, the price of duc­
tile zirconium, produced on a large pilot-plant scale, has
been brought down from $300 per pound to $15-20. Such
success, credited to the U. S. Bureau of Mines, indicates
real possibilities for lowering the price considerably more
when the Kroll process is operated on a continuous pro­
duction basis. Numerous technical problems, however, must
be overcome before continuous operation can be achieved.
The Atomic Energy Commission, which has a priority
on all present production of zirconium, is anxious to see
the metal declared openly available for industry. An ample
supply of zircon, available from domestic and foreign
sources, can support such a development. Progress towards
the goal is indicated by the success of new methods de­
veloped for producing zirconium metal, and by a growing
interest on the part of industry in zirconium’s usefulness
for commercial applications.




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