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MONTHLY BUSINESS REVIEW
Covering financial, industrial, and agricultural conditions
in the

Fourth Federal Reserve District
Federal Reserve Bank o f Cleveland
Cleveland, Ohio, January 1, 1931

Vol. 13

Conditions in the Fourth District are still quite de­
pressed and after allowing for seasonal changes are little
different from a month ago. Many concerns reported de­
creases in operations and employment in November and
early December, and are now operating in many cases
at levels which have not prevailed since 1921.
There have been a few brighter spots, however, such
as Christmas buying, which in the first three weeks of
December compared more favorably with the same period
of 1929 than did November sales. Purchases this year
were reported to be of the more practical things, but
sales of so-called luxury goods have also held up rather
well. Savings deposits at selected banks continued to
increase, being 0.5 per cent larger on December 1 than a
month earlier. They are now 2.2 per cent larger than in
December, 1929. A few orders for automotive material
aided steel mills at Cleveland and various parts and ac­
cessory factories.
Tire production expanded in early
December.
On the other hand textile and clothing factories cur­
tailed production sharply and shoe production was off
much more than seasonally in November. Coal produc­
tion failed to show the full seasonal improvement and
sales of life insurance were 20 per cent below November,
1929. Commercial failures were smaller in November
than in the previous month, but were 40 per cent larger
than in 1929. Liabilities in November were 18 per cent
higher than in November one year ago.
Bankers reported little change .in credit conditions.
The demand for money has been subnormal and interest
rates remain at unusually low levels.

November, the lowest point reached by this index, which
does not make allowance for the long-time trend, since
1924. This bank’s seasonally adjusted index of freight
carloadings, which reflects business indirectly through
the general distribution of commodities, has declined to
the lowest level reached since 1921.
Accompanying this falling-off in production and dis­
tribution declines of major proportions have also been
recorded in commodity and stock prices and in em­
ployment and payrolls. Corporation earnings and wage
rates have also dropped. Interest rates have been un­
usually low for over a year and investments of banks have
increased rapidly.
Business in the Fourth District has declined somewhat
farther than in the entire country because of its highly
industrialized make-up. With steel, automobile, tire and
building operations receding most of the year, and with
farm income substantially reduced by price declines and
crop failures, individual buying has been sharply cur­
tailed.
The District’s basic industry, iron and steel, reduced
operations very materially. For the entire country, out­
put in the first eleven months of 1930 was at 65 per cent
of capacity, while in the same period of 1929 operations
averaged 92 per cent of capacity. Local mills, being
very dependent on the automobile industry for their
market, up until the past month carried the brunt of

PRODUCTION AND DISTRIBUTION

r

REVIEW OF 1930
General business conditions in the Fourth District in
1930 were similar to those prevailing throughout the
country, although the decline has been slightly more
precipitate than in some other sections.
The world-wide depression, beginning in the summer
of 1929, had reached major proportions by the spring
of 1930.
Based on the Federal Reserve Board’s in­
dex of industrial production, which is corrected for sea­
sonal variations, business declined from 127 per cent of
the 1923-1925 average in June, 1929, to 95 per cent in
December and then advanced to 106 in April of the next
year. Following this upswing operations again turned
sharply downward in May, the index falling to 84 in




No. 1

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1928

Solid line—weekly index
Cleveland. Latest figure:
—Federal Reserve Board's
est figure, November, 84.

1929

”

1930

1

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..............

1931

of car loadings, Federal Reserve Bank of
Week ending December 13, 79.7. Broken line
monthly index of industrial production. Lat­
Both curves seasonally adjusted (1923-1925 =
100.)

2

THE MONTHLY BUSINESS REVIEW

the decline. Some of the large orders for pipe to be used
in western projects benefited Youngstown mills, but they
have now about disappeared. With building, railroad
equipment and general manufacturing purchases very
much reduced, the steel industry experienced the effects
of a typical buyer’s market. Prices declined sharply, the
Steel composite average falling to $31.68, the lowest since
1915, as against $35.95 last year.
The automobile companies have had a very bad year.
Production was 39 per cent lower in the first eleven
months of 1930 than in the same period of 1929, but at
present the industry is in much better shape than at the
end of 1929, at which time it was confronted with large
stocks of both new and used cars. This reduction of
automobile production had a very depressing effect on
the numerous parts and accessory firms located in this
District.
Many factories shut down entirely or were
operating on very limited schedules for much of the year.
This also had its effect on the rubber and tire industry
so far as demand for new-car tires was concerned. The
decline, however, in the demand for replacement tires
has also been great, somewhat of a paradox to the in­
dustry. In 1929 renewal tire sales were estimated by
the Department of Commerce at 47,053,000 units while
in 1930 the maximum estimate of renewal sales is placed
at 40,000,000 tires. In addition to this, the industry
has suffered heavy financial losses from the decline in
crude rubber and cotton prices.
Building, one of the few industries which did not make
a particularly impressive showing in 1929, continued to
decline at a rapid rate in 1930. Although decreases have
been recorded in all types, the greatest falling-off in this
District has been in residential building.
Clothing manufacturers have been hampered by unsea­
sonable weather to quite an extent and by the fact that
dealers were somewhat overstocked with goods at the
beginning of last year. Declining prices have also had a
deterring effect. The shoe industry also has experienced
a decided downward trend in both production and profits.
Farmers have been confronted with many difficulties.
Drought damage to crops, particularly corn, was very
severe. Composite crop yields were over 20 per cent
below the preceding ten-year average in this District.

M IL U O N S OF D O L L A R S




FOURTH

DI ST RI CT

Accompanying this there has been a decided drop in agri­
cultural prices. These two declines have greatly affected
total farm income.
The dollar volume of retail trade was about ten per
cent below 1929, based on the reports received from de­
partment stores throughout the District. How much of
this reduction was due to the lower retail prices prevail­
ing in 1930 can only be estimated, but there seems to be
no doubt but what a rather large part of the falling-off
in sales can be explained in this way. Wholesale firms
reported large decreases in most lines. Chain store op­
erations held up rather well.
Coal production was affected by the drop in manufac­
turing activity, 1930 output in this District being about
ten per cent below 1929. Cement production increased
about six per cent, output being stimulated by the large
amount of public utility and road construction. Most
of the smaller industrial concerns, including paint, glass,
tool and equipment, hardware, etc., were operating at
lower levels in 1930 than in 1929.
FINANCIAL.
The month ended December 23 was featured by less
than seasonal changes in the demand for bank credit,
for accommodation at the Reserve bank, in interest rates,
and money in circulation. A reduction in deposits at
reporting member banks was accompanied by a further
contraction in investments.
Member Bank Credit. The general level of money
rates at banks in larger centers on December 15 was
slightly lower than a month earlier, contrary to the gen­
eral tendency at this season of the year. At reporting
member banks in leading cities loans and discounts, other
than security loans, which generally reflect commercial
borrowing, were unchanged on December 17 from a
month earlier. With the exception of temporary upswings
these loans Jiave been declining almost continuously
since November, 1929, and are now about $160,000,000
lower than a year ago. Since mid-November they have
shown only minor fluctuations.
Loans secured by stocks and bonds, with the exception
of the week ended December 17, exhibited only a slight
upward movement, but in the latest week increased $11,-

RE SERVE

BANK

CREDIT

M IL L IO N S

OP D O L L A R S

THE MONTHLY BUSINESS REVIEW
000,000 and were $14,000,000 higher than on November
19. These collateral loans are still slightly below the
same date of the preceding year. The relatively high
level at which they have remained in contrast to the
drastic decline in the total of brokers’ loans is largely
the result of a shift from non-banking lenders to the
banks.
The contraction in the investment accounts of member
banks which began in late September continued in Novem­
ber and the first two weeks of December, the total re­
duction in this period amounting to $74,000,000. This
was the sharpest contraction since these figures have
been compiled and was in contrast to the trend in the
entire country where investments continued to increase.
In the week ended December 17 investments increased
$9,0000,000.
The precipitate reduction in investments no doubt was
due in part to the contraction in both demand and time
deposits. Demand deposits fell $21,000,000 from Novem­
ber 19 to December 17, but at $1,067,000,000 on the
latter date compared with $1,009,000,000 one year ago.
These deposits have been declining since July 16, the
total loss for the five months being $103,000,000 or 8.8
per cent. Time deposits reached their high point in
mid-September, but have since declined $32,000,000 to
$1,005,000,000 on December 17.
Savings deposits at selected banks increased 0.5 per
cent in November and on December 1 were 2.2 per cent
larger than one year earlier.
Reserve Bank Credit. Bills discounted by the Federal
Reserve Bank of Cleveland increased from $27,905,000 on
November 19 to $42,225,000 on December 17, resulting
in part from the increased demand for currency which al­
ways accompanies the expanded retail trade prior to
Christmas and in part from demand for cash from banks
for ready funds. Last year discounts declined about
$23,000,000 in this same period because of the very un­
usual conditions then prevailing, but in 1928 the increase
was $22,0.00,000.
Of the other types of Reserve bank credit, government
securities owned remained practically unchanged from
November at $58,892,000 on December 17. In the pre­
vious week, at $61,139,000, they were higher than at
any time since December, 1927. Acceptances increased
about $5,000,000 in the five weeks, but at $23,565,000
they were below the level at that time in 1929 or 1928.
With short term interest rates at very low levels, the

YEARLY STEEL INGOT PRODUCTION
MILLIONS OF TONS




U N iT F n

statf c

3

Reserve banks have not been offered acceptances in the
usual volume, despite the fact that, barring 1929, the
volume outstanding is much larger than in any previous
year.
As a result of these changes total Reserve credit in­
creased about $20,000,000 in the period. At $125,683,000 on December 17 it was $42,000,000 higher than at
the low point of the summer season on August 6 just
before the fall upturn began. This increase, as shown
on the chart, was much smaller than occurred in the
preceding three years; in fact it was below the average
increase of $51,000,000 from the first week of August
to mid-December in the seven years 1923-1929.
The less-than-seasonal demand for Reserve bank credit
this fall has reflected in part less than normal expansion
in currency circulation, which in turn is a result of
smaller payroll disbursements and of the sharp drop in
commodity prices. This has made the currency require­
ments much smaller than in other recent years. Federal
Reserve notes in circulation on December 17 totaled
$193,712,000, an increase from November 5 of about
$14,000,000 and compared with an average increase of
over $19,000,000 in note circulation in this District in
the same period of the preceding three years.
A reduction of one-half per cent in the discount rate
of the Federal Reserve Bank of Cleveland on December
29 brought the rate to three per cent, the lowest on
record.
MANUFACTURING, MINING
Iron and
Steel

Iron and steel production, which was
declining all year save for slight rises
in February and August, had settled
by mid-December to the lowest point since the summer of
1924, and except for the mild dip in that year to the
lowest level since 1921.
Pig iron was produced in November at the daily rate
of 62,180 gross tons, compared with 69,851 tons in Octo­
ber and 106,081 tons in November, 1929. November
registered the full effect of the blowing-out of 15 stacks
in October and 11 in September, while during November
itself the net loss was only four stacks.
On this basis, it is estimated that December’s daily
rate was approximately 60,000 tons. Not since August,
1924, when the rate was 60,741 tons, has production
been at such an ebb. Over 1921, however, the current
rate of activity is indubitably better. For all 1921 the
average daily rate was only 45,223 tons, the high month
of the year being January with 77,895 tons and the low
month July with 27,892 tons. Thus, pig iron currently
is being produced at about the lowest rate of 1924 and
over twice the lowest month of 1921.
Giving December an estimated 1,860,000 tons of pig
iron, the 1930 total approximates 31,635,000 gross tons.
This compares with an actual 42,270,183 tons in 1929.
which was the record, 37,831,741 tons in 1928 and 3
289,112 tons in 1927. The 1930 total will be the lowest
since 1924.
Open-hearth and bessemer steel ingot daily production
in November was 89,379 gross tons, compared with 100,756 tons in October and 135,430 tons in November, 1929.
This was the lowest for any month since July, 1924, and

4

THE MONTHLY BUSINESS REVIEW

the lowest November since 1921. December’s daily rate
is estimated at 80,000 tons, making the 1930 total about
39.725.000 tons. This would compare with the all-time
record of 54,313,845 tons in 1929, 49,865,185 tons in
1928, and be the lowest total for any year since 1924.
The year 1930 will have a daily average rate of about
130.000 tons, compared with 174,643 tons in 1929, 117,984 tons in 1924 and 61,814 in 1921.
From November 15 to December 15 a spotty situation
existed both in production and prices on iron and steel
products in the Fourth District, but with the trend down­
ward.
Scattering automobile releases, especially for
sheets for 1931 models, lent a semblance of activity. In
heavy steel, semifinished steel, pig iron and coke, con­
sumers were indifferent to commitments beyond their
scanty immediate requirements. Scrap, however, fell to
such a low level that some consumers increased their
accumulations.
From mid-November to mid-December
steelmaking operations at Pittsburgh and Youngstown
declined from somewhat under 50 per cent to a little
below 40 per cent. Cleveland remained at about 48 per
cent of capacity.
Efforts to stabilize prices were successful to the extent
of warding off further reductions. Heavy steel was first
stabilized at 1.60c, Pittsburgh, then increased to 1.65c
for first quarter, but it appeared that 1.60c would govern
many first quarter contracts. Sheet prices were continued.
Wire and nails were off $2. Strip prices were extended.
Semifinished steel prices were adjusted to finished mate­
rial and declined $1. Pig iron was unchanged, with con­
sumers displaying confidence in the market and contract­
ing fairly liberally for the first quarter.
The market price composite of STEEL, formerly Iron
Trade Review, reveals a progressive, unbroken decline
through 1929. From an average of $35.56 for January
this index, based upon 25 iron and steel products, re­
ceded to $31.68 on December 17.
Coal

Production of bituminous coal in the
Fourth District declined more than sea­
sonally in November and, at 14,838,000
tons, was 14.5 per cent below November, 1929. In view
of the fact that over 80 per cent of all bituminous coal
mined is used in the industrial field it is not surprising
that coal production in the first eleven months of 1930
was 10 per cent below the same period of 1929. On the
basis of the first eleven months, more coal was mined in
the Fourth District in 1930 than in 1928, but slightly
less than in 1927.
Prices have declined moderately from the 1929 levels,
the Coal Age average price in November being $1.77 a
ton, f.o.b. mines, as compared with $1.87 in November,
1929. Prices in 1929, however, were inadequate and in
some cases below the cost of production.
The lake-coal-shipping season closed with November
loadings about 17 per cent below the same month of 1929.
Total loadings for the year were 38,075,000 tons, only
2.6 per cent below the previous year and, barring that
period, the highest on record.
Automobiles

Production of automobiles in Novem­
ber and early December did not record
the full seasonal contraction due to in­
creased operations at some of the smaller-car factories




where the manufacture of new models was begun some­
what earlier than usual. Output in November was re­
ported to be 129,437 cars and trucks, according to the De­
partment of Commerce. This represented less than the
seasonal decline from October when production was 150,044 units, but compared with 226,997 cars and trucks
produced in November, 1929 and was smaller than for
any corresponding month since 1922.
The level to which automobile production has fallen
in 1930 can be seen from the accompanying table. Out­
put in the first eleven months was 39 per cent below the
same period of 1929 and in the entire year 1930 output
will more nearly approximate that of 1927 than any other
recent period. Three years ago production of automo­
biles was sharply curtailed on account of model changes
in the small-car field and because of the mild recession
in general business.
Automobile Production (U. S. Only)
(In Thousands of Cars)
1930
1929
January ............................................................
275
401
February ..........................................................
347
466
March ................................................................
401
586
April ................................................................... 443
622
May ..................................................................... 417
605
June ................................................................... 335
546
July ................................................................... 262
501
August ..............................................................
223
499
September ........................................................
223
416
October ............................................................
150
380
November ........................................................
129
218
December .................................................................... ........... 120

1928
232
324
413
410
426
397
392
461
415
397
257
234

5,360

4,358

1927
239
305
395
406
406
324
269
310
260
219
134
134
3,501

Early December schedules were slightly above those of
the previous year when total output fell to 120,000 units.
Some plants were reported closed in the third week of
December for the usual inventory taking.
All during the year, while production was declining,
sales were holding up proportionately better and surplus
stocks of dealers were being reduced. In October, the
latest available new passenger car registrations were
150,219 while production of passenger cars for both do­
mestic sales and exports reached only 112,209 units. In
the first ten months registrations were off 31.5 per cent
from the same period of 1929 while production in the
same interval was down 39.9 per cent. For every month
since June, registrations and exports of passenger cars
have exceeded production, and stocks were continually
reduced.
Encouraging orders for automobile parts, steel and
equipment have been received by manufacturers in this
District in the past few weeks. Quite a sizeable tonnage
of steel orders was placed in mid-December by automo­
tive consumers, those for body sheets being larger than
for some time.
Rubber
Tires

Expanding operations at rubber factories were reported in early Decem­
ber, the first upturn since April. In
some cases this has resulted in only a change in the
number of hours worked, but in others the actual num­
ber of men employed has increased. This is more or
less of a normal procedure, for in many cases under the
“ spring dating plan” orders are placed as early as Novem­
ber for delivery the following spring. It was reported
that the volume of these orders received so far has been
quite satisfactory. Since it has been known for some

THE MONTHLY BUSINESS REVIEW
time that dealers’ stocks were low, it is quite natural
that orders should expand at this time.
Tire production increased six per cent in October, the
latest available, as compared with September, but was
still 23 per cent below October, 1929. Output in the
first ten months was down 27 per cent from the same
period of the preceding year. In this period, however,
shipments have exceeded production and inventories as
a result have been reduced to the lowest point in over
two years. The entire rubber industry is in a much bet­
ter position than one year ago. Stocks have been re­
duced, and inventories of high-priced raw material have
been largely worked off and, although this is the dull sea­
son, the potential demand for tires is stated to be greater
than it has been for over a year.
Imports of crude rubber declined sharply in November,
both as compared with October and one year ago. Total
imports for the first eleven months of 1930 were 12 per
cent below the same period of 1929. Despite this decline
imports have greatly exceeded consumption, a condition
which has had a very depressing effect on the price of
crude rubber. After a slight improvement in November
weakness again developed and the price fell below nine
cents a pound in early December.
Other
Manufacturing

There is normally a contraction in manufacturing activity in the Fourth Dis­
trict in November and December and
the fact that operations have been at very low levels
most of the year seems to have had little effect on this
seasonal movement.
Total manufacturing employment
in November dropped about four per cent from October in
contrast with an average decrease of about three per cent
reported for past years. Based on reports received cover­
ing the first half of December, a further contraction was
experienced in that month.
Payrolls, based on the Department of Labor’s figures,
declined faster than employment, indicating a fu rth er
contraction in the number of hours worked or a reduction
in actual wage rates. Up until just recently reports of
wage reductions have not been very prevalent, but in the
last month or so more and more wage reductions have
come to light. These are somewhat expected in periods
of rapidly falling prices and reduced output.
The stone, clay, and glass products industry reported
no change, in the aggregate, in employment in November,
but operations were over 20 per cent below last year and
at about the lowest level since 1921. Inventories have
been considerably reduced. Demand for molded glass is
much below normal. Hardware and machine tool con­
cerns reported a decrease in November operations which
continued in early December. Electrical machinery and
apparatus manufacturers also reported a falling-off, both
in demand and operations. The paper trade has exper­
ienced the usual seasonal recession, owing to the gen­
eral practice of letting stocks run low during the inven­
tory period.
A few automobile parts orders resulted in expanding
operations at some accessory and parts concerns in the
District, but production is still much below other recent
years. Paint companies reported a slight demand for au­
tomobile paint which was not present last year. Other
industrial demand is very poor and sales of goods for




6

retail shelves have been slow. On the average the paint
business is reported to be about 20 per cent below last
year. Stove and equipment and sheet metal concerns
showed little change in the past month. Manufacturers
of metal containers reported business holding up fairly
well, though below one year ago.
Operations at clothing and textile concerns were sharp­
ly curtailed in November. Employment at 44 factories
declined 14 per cent and was 25 per cent below 1929. In
the past five years the average drop in employment from
October to November was only two per cent. This sharp
falling-off was caused by one large concern shutting down
entirely, but 25 of the reporting factories showed de­
creases. Clothing buying has been curtailed for some
time, department stores reporting decreases from a year
ago ranging from 15 to 25 per cent, only a part of which
are due to lower retail prices. Some manufacturers, par­
ticularly of women’s wear, however, report that ordering
of spring goods is being done in fairly satisfactory vol­
ume. One company states that the unit value of their
products has been reduced ten per cent. Knit wear and
underwear concerns reported business very “ dull.”
While this is usually the slack season in shoe produc­
tion, operations in November and early December were
considerably lower than in any corresponding period of re­
cent years. Orders of spring merchandise began in early
December but the volume was reported quite small. Deal­
ers are very cautious and prefer to wait until after the
turn of the year before making many commitments.
Production in November declined seasonally from Oc­
tober, but to a much greater extent than usual. Output
of Fourth District factories was 57 per cent below No­
vember, 1929.
Retail
Trade

Although there was one less business
day in November this year than a year
ago, dollar volume of department store
sales, on a daily average basis, at 57 stores throughout the
Fourth District was 14 per cent smaller than in Novem­
ber, 1929. The decrease from October was greater than
seasonal, the index of sales on a 1923-1925 monthly aver­
age base falling from 91 in October to 86 in November,
after all allowances for seasonal variations were made.
For the first eleven months a drop of 9.8 per cent has
been experienced in the aggregate volume of sales.
The greatest falling-off was reported at Cleveland where
November sales were down 24.9 per cent from 1929.
Toledo experienced a loss of 24.1 per cent, Akron 16.6,
Wheeling 14.0, Columbus 13.7, Pittsburgh 12.1 and Cin­
cinnati 9.3 per cent from the previous year.
Sales in early December showed some improvement and
in the first three weeks compared more favorably with
the same period of 1929, than did November sales, but
Christmas buying has been on a more conservative scale
this year than in past seasons. Price reductions have also
lowered the dollar figures considerably. The ratio of
credit to total sales in November was 64.8 per cent as
compared with 63.7 per cent in November, 1929, indicat­
ing that only a trifle more is being bought on credit than
one year ago.
In the District, stocks on hand at the end of November

6

THE MONTHLY BUSINESS REVIEW

were 11.3 per cent lower than one year earlier, but a sea­
sonal gain of three per cent was exhibited during the
month.
Accounts receivable on November 30 were 5.1 per cent
smaller than one year ago and collections in November
were down nine per cent. The ratio of collections in
November to accounts receivable on October 31 was 35.1
while in 1929 it was 37.3, indicating a slight falling-off in
collections.
Wearing apparel sales have been in very much reduced
volume. In November they were about 20 per cent below
November, 1929 at department stores while at 16 wear­
ing apparel stores sales were off 16 per cent.
Wholesale
Trade

The volume of wholesale sales, based on
reports received from about 80 concerns
in the Fourth District representing five
lines, was proportionately smaller, as compared with a
year ago, than was the volume of retail sales. This in
part might be due to the decline in commodity prices
which usually occurs faster in wholesale than in retail
goods and in part to the reduced buying of retailers.
November wholesale grocery sales were down 20 per
cent from November, 1929; hardware was off 22 per
cent, dry goods 24 per cent, drugs 13 per cent and shoes
35 per cent. Declines for the first eleven months ranged
from eight and ten per cent in groceries and drugs to
18, 20 and 32 per cent respectively in hardware, dry goods
and shoes.
BUILDING
Total building activity in the Fourth District in Novem­
ber showed a decline of nine per cent from October,
less than the average decrease for that period of past
years. Compared with November, 1929, building showed
a gain of over 50 per cent. This unusual situation existed,
however, because of the sharp falling-off in construction
work in November and December, 1929, awards dropping
from $75,307,000 in October to $23,950,000 in November.
Building operations in November were held up by a
rather large volume of commercial and educational build­
ing. Contracts for commercial buildings amounted to $9,253,700, the largest for any month since February. Edu­
cational building contracts totaled $8,010,000, the largest
since June and barring that month the largest in the past

BUILDING CONTRACTS AWARDED
MILLIONS OF DOLLARS___________________ FOURTH

A, A

A

/—

-JMfl

Km

D IS T R IC T ____________________

PUBLIC WORKS

three years.
sonally.

Public construction contracts fell off sea­

All construction activity in the first eleven months of
1930 was 20 per cent below the same period of 1929 in
this District. While all types of building except education­
al construction were below 1929, the declines were by
no means regular. As shown on the accompanying chart
residential building declined sharply in 1930, being 34
per cent below 1929 in the first eleven months, the drop
being about evenly distributed between single and mul­
tiple dwellings. Public construction in the same period
of 1930 amounted to nearly $160,000,000 as compared
with $164,000,000 in the same period of the previous
year. Much stress has been placed on this type of con­
struction this year as a means of relieving unemployment.
All other awards, which include commercial, industrial,
educational and other building, have also held up rather
well, eleven months’ contracts amounting to $229,000,000
in 1930 as against $288,000,000 in the same period of
1929. Industrial building (which is included in all other
building on the chart) in 1930 showed the greatest de­
crease of all the various classes, the falling-off in the
eleven months from the same period of 1929 being 42
per cent.
This partly explains why conditions in the lumber in­
dustry have been so unsatisfactory. Although building
in the aggregate has been only about 20 per cent below
1929, the types of construction upon which the lumber
industry relies have declined to a much greater extent.
One of the largest outlets for building materials is for
remodeling, additions, etc., very little of which has been
done recently because of the employment situation or the
fear of unemployment which has confronted many small
home owners.
AGRICULTURE
Tobacco

The tobacco selling season was inaugu­
rated in the second week of December
with a large volume of sales, the Lexing­
ton market, the largest in the country, receiving an enor­
mous quantity of tobacco. Much of this was of rather
mediocre quality and prices showed the usual wide range.
The first week’s sales averaged about 20 cents a pound
as against 22 cents in 1929 and 31 cents in 1928. The
1928 price was unusually high as was the volume of sales
in the opening week of that year. The average price on
the opening week’s sales in the seven years 1923-1929 was
22.9 cents a pound.
Considering the generally poorer quality of the tobacco
this year, the average price seems about as high as at
the opening of last year’s selling season. In some cases
buyers are reported to have paid more for the 1930 burley
crop, grade for grade, than they paid for that of 1929.

all

1928




other

1929

1930

1931

One complaint that has been heard, which was also
made last year, is that the highest quality of tobacco is
not bringing as much more than the common grades as
growers have been accustomed to expect.

THE MONTHLY BUSINESS REVIEW

7

Debits to Individual Accounts

Fourth District Business Statistics

(Thousands of Dollars)

(000 omitted)

November,
1930

Fourth District Unless
Otherwise Specified
Bank Debits— 24 cities. . .3 2,606,000
Savings Deposits— end of month:
Ohio— 35 banks................3 786,973
Western Pa.— 23 banks..3 280,457
Total— 58 banks...............3 1,067,430
Life Insurance Sales:
Ohio and Pa......................$
90,992
Retail Sales:
Department Stores —
57 firms............................$
22,530
Wearing Apparel —
16 firms............................3
1,463
Furniture— 51 firms........ 3
727
Wholesale Sales:
Drugs— 13 firms...............3
1,447
Dry Goods— 10 fir m s ....3
1,475
Groceries— 41 firms.........3
5,195
Hardware— 17 firms........3
1,678
BuildingPermits— 27cities3
7,981
Building Contracts—
Residential.........................3
5,782
Building Contracts— Total
All Classes.. . ....................$
37,488
Commercial Failures—
Liabilities........................... 3
4,057
Commercial Failures— No.
1692
Production:
Pig Iron, U. S............ tons
1,867
Steel Ingots, U. S........ tons
2,235
Automobiles— Pass., U. S.
97,528
Automobiles— Trucks, U.S.
31,300
Bituminous C o a l.... tons
14,838
Cement— O., W. Pa.,
W . Va......................... bbls.
1,085
Electric Power— O., Pa.,
K y......................... k.w.h.
1,2603
Petroleum— O., Pa.,
2,1643
Ky............................. bbls.
Shoes ..........................pairs
5
Tires, U. S.............. casings
2,884s
Bituminous Coal Shipments:
Lake Erie Ports........ tons
3,634
Iron Ore Receipts:
1,634
Lake Erie Ports...........tons
1Monthly Average
aActual Number
3 October

change
from
1929

Jan.Nov.,
1929

Jan.Nov.,
1930

%
change
from
1929

— 27.6 33,959,000 39,732,000

— 14.5

+ 2.2
+ 2.2
+ 2.2

774,0471
771,
277,0601
274,
1,051,1071 1,046,

+ 0.3
+ 1.0
+ 0 .5

— 20.5

1,227,177

1,252,455

— 2.0

-1 7 .4

247,222

274,107

— 9 .8

— 15.4
— 36.7

15,959
9,499

17,830
14,399

— 10.5
— 34.0

— 13.1
— 23.8

17,423
16,920
64,466
19,711
146,450

19,538
21,185
69,837
24,059
197,531

— 10.8
— 20.1
— 7 .7
— 18.1
— 25.9

Cincinnati. . . .
Cleveland........
Columbus........

Greensburg. . .
Hamilton.........
Homesttad.. . .
Lexington........
Middletown...

—20.6
— 22.3
— 46.2
— 18.7

100,534

151,584

— 33.7

+ 5 6 .5

473,247

591,779

— 20.0

+ 17.6
+ 4 0 .8

39,684
1,8372

Pittsburgh.. . .
Springfield. . . .
Steubenville...
Wheeling.........
Youngstown...
Zanesville........

Year-toYear-to%
change
Date,
Date,
from (Dec. 31, 1929 (Jan. 2, 1929
1929
Dec. 17, 1930) Dec. 18, 1929)
— 18.6
1,123,765
1,381,092
— 13.3
149,100
153,552
— 25.3
516,985
638,012
— 14.3
4,323,829
5,210,471
— 9 .2
9,407,427
10,897,015
— 4 .6
2,117,264
2,213,218
— 22.1
1,032,170
1,244,617
— 9 .8
451,913
479,450
— 26.4
58,555
71,813
+ 6.5
225,959
245,562
— 24.6
165,154
202,707
— 14.5
52,682
59,371
— 17.2
284,249
325,024
— 20.8
143,304
182,080
— 13.8
67,220
75,730
— 20.8
125,682
152,635
— 17.6
190,086
226,837
— 11.6
11,472,816
12,993,513
— 11.8
259,715
285,518
— 21.0
118,526
147,265
— 7.8
2,085,519
2,632,867
— 25.9
134,048
176,967
510,047
602,519
— 7 .0
— 29.1
782,669
944,604
— 14.3
117,025
151,076
35,915,709
— 12.0
41,693,515

%
change
from
1929
— 18.6
— 2.9
— 19.0
— 17.0
— 13.7
— 4 .3
— 17.1
— 5 .7
— 18.5
— 8.0
— 18.5
— 11.3
— 12.5
— 21.3
— 11.2
— 17.7
— 16.2
— 11.7
— 9 .0
— 19.5
— 20.8
— 24.3
— 15.3
— 17.1
— 22.5
— 13.9

33,460 + 1 8 .6
1,6832 + 9 .2

— 34.2
— 36.5
— 41.9
— 34.9
— 14.5

29,733
37,645
2,689,550
505,134
171,684

42,277
51,268
4,478,800
743,507
190,892

— 29.7
— 26.6
— 39.9
— 32.1

—10.1

(1923-1925 = 100)

— 29.4

16,728

15,745

+ 6 .2

12,0834

12,6024 — 4.1

22,8544

Nov., Nov., Nov., Nov., Nov.,
1930 1929 1928 1927 1926
Bank Debits (24 cities)........................................
96
133
122
110
108
92
82
Commercial Failures (Number)..........................116
101
92
“
“
(Liabilities).....................
92
59
78
63
78
Sales— Life Insurance (Ohio and Pa.).............. ..109
137
122
106
115
“ — Department Stores (55 firms)................ 90
109
112
110
114
“ — Wholesale Drugs (13 firms)................... 92
106
109
106
109
“ —
“
Dry Goods (10 firms)......... 67
97
97
88
101
“ —
*
*
Groceries (41 firms)............
79
98
103
98
99
“ —
“
Hardware (15 firms)........... 71
96
91
98
106
98
102
107
101
“ —
“
All (82)t ................................
78
“ — Chain Drugs (3 firms)**.........................
84
83
90
99
Building Contracts (Total).................................
79
119
50
82
75
“
(Residential).......................
34
78
41
82
96
Production— Coal (O., Wn. Pa., E. Ky.) . . . .
82
97
96
77
127
— Cement (O., W . Pa., W. V a.). . . 90
132
128
128
96
~
~
J
150
164
150
134
136
137
“
— Petroleum (O., Pa., K y .)*.......... 117
116
110
105
37
88
— Shoes
79
96
91
*October.
**Per individual unit operated.
tlncludes 3 shoe firms.

—22.6

36,5564

21,6174 + 5 . 7
5 — 25.2
50,1804 — 27.2

— 17.3

38,075

39,105

— 47.6

31,780
45,747 — 30.5
4January-October
5 Confidential

— 14.4
— 57.6

5

2.6

Wholesale and Retail Trade
(1930 compared with 1929)
Percentage
Increase or Decrease
COLLEC­
SALES
SALES
TIONS
First 11
Nov.,
Nov.,
Nov.
Nov.
Months
DEPAR TM ENT STORES (57)
Akron...............................................................
Cincinnati........................................................
Cleveland.........................................................
Columbus.........................................................
Pittsburgh.......................................................
Toledo..............................................................
Wheeling.........................................................
Other Cities....................................................
District.............................................................
W EARIN G APPAREL (16)
Cincinnati........................................................
Cleveland.........................................................
Other Cities....................................................
District. . . .......................................................
FURNITURE (51)
Cincinnati........................................................
Cleveland.........................................................
Columbus........................................................
Dayton.............................................................
Toledo.. . ........................................................
Other Cities....................................................
District.............................................................
CHAIN STORES*
Drugs— District (4 )......................................
Groceries— District (6 )................................
WHOLESALE GROCERIES (41)
Akron.. . ; .......................................................
Cincinnati........................................................
Cleveland.........................................................
Erie...................................................................
Pittsburgh.......................................................
Toledo...............................................................
Other Cities....................................................
District.............................................................
WHOLESALE DR Y GOODS (10)............
WHOLESALE DRUGS (13).......................
WHOLESALE HAR DW AR E (17)...........
WHOLESALE SHOES (5 )..........................
♦Sales per individual unit operated.




Akron...............

4 weeks
ending
Dec. 17,
1930
78,199
10,800
33,620
312,795
716,796
159,244
67,587
31,646
4,195
18,387
11,092
3,787
19,809
9,699
4,946
8,962
12,429
862,259
19,025
8,550
152,572
8,362
41,453
51,758
8,986
2,656,958

— 16.6
— 9 .3
— 24.9
— 13.7
— 12.1
— 24.1
— 14.0
— 25.1
— 17.4

— 19.0
— 3.1
— 13.0
— 3 .6
— 6.1
— 18.0
— 10.9
— 14.9
— 9 .8

— 22.7
+ 1.9
— 11.3
+ 24
— 4 .6

— 16.6
— 10.1
— 19.1
— 15.5

— 8.5
— 13.5
— 9.3
— 10.5

— 2.1
— 10.1
— 5.1
— 6 .2

— 26.0
— 40.6
— 32.1
— 37.5
— 46.2
— 25.7
— 36.7

— 25.3
— 33.8
— 30.7
— 27.4
— 48.8
— 34.0
— 34.0

— 19.1
— 33.8
— 41.7
— 47.5
— 38.5
— 38.1
— 36.7

— 5.5
— 4 .5

— 2.1
— 1.4

— 32.1
— 11.8
— 26.7
— 20.9
— 22.6
— 13.5
— 17.0
— 20.6
— 23.8
— 13.1
— 22.3
— 35.5

— 21.6
— 2.1
— 13.0
— 7 .6
— 6 .6
— 5 .8
— 2 .4
— 7 .7
— 20.1
— 10.8
— 18.1
— 31.6

Fourth District Business Indexes

Building Operations
(Value of Permits)

— i i !3
— 19.4
— 8.3
Ashtabula......................
Barberton......................
Cincinnati......................
Cleveland.......................
Cleve. Suburbs:
Cleve. Heights...........
East Cleveland..........
Euclid...........................
Garfield Heights........
Lakewood....................
Rocky River..............
Shaker Heights..........
Columbus......................
Covington, K y .............

Lexington, K y..............
— 2i* i
— 20.0
— 12.1
— 23.2
— 32.7

Pittsburgh, Pa.............
Springfield................... .
Wheeling, W . Va . . .
Youngstown.................

Nov.,
1930
3187,059
31,150
4,539
195,799
1,811,230
2,491,700

change
from
1929
— 94.1
+ 5 0 .9
— 92.0
+ 2 3 .4
+ 2 0 .0
+ 3 8 .0

35,200
8,302
33,770
24,700
83,705
71,310
18,050
278,585
275,500
29,400
149,679
125,210
217,913
51,404
3,482
1,900
1,296,990
27,720
239,281
71,022
216,260
7,980,860

— 66.0
— 96.2
— 60.7
— 61.2
— 83.5
— 48.4
— 50.2
— 51.4
— 51.0
— 72.1
— 28.9
— 39.6
+279.9
— 27.2
— 62.4
— 93.3
— 52.8
— 24.7
— 54.0
— 80.0
— 85.5
— 46.2

Jan.Jan.change
Nov.,
Nov.,
from
1930
1929
1929
39,208,033 319,385,642 — 52.5
345,771
595,172 — 41.9
223,906
1,002,554 — 77.7
1,560,663
3,425,627 — 54.4
37,930,007 34,450,440 + 1 0 .1
31,797,750 36,850,900 — 13.7
2,468,280
2,370,730
796,433
2,019,735
1,322,336
2,271,327
534,000
1,172,550
1,498,057
1,886,837
1,320,229
2,433,248
1,015,093
1,417,653
4,922,720
6,221,950
5,426,650 10,429,250
635,850
1,417,225
4,675,522
6,079,737
3,962,283
6,056,046
1,343,477
2,006,230
2,033,517
1,116,714
499,409
399,915
232,660
655,965
19,407,832 30,375,581
754,195
1,730,021
9,561,745 13,285,217
1,087,675
1,735,244
2,802,349
5,822,543
146,449,639 197,530,856

+ 4.1
— 60.6
— 41.8
— 54.5
— 20.6
— 45.7
— 28.4
— 20.9
— 48.0
— 55.1
— 23.1
— 34.6
— 33.0
— 45.1
+ 2 4 .9
— 64.5
— 36.1
— 56.4
— 28.0
— 37.3
— 51.9
— 25.9

8

THE MONTHLY BUSINESS REVIEW

Summary of National Business Conditions
By the Federal Reserve Board

Index number of production of manufactures
and minerals combined, adjusted for seasonal
variations. (1923-1925 average = 100.) Latest
figure, November, 84.

Index number of factory employment and pay­
rolls, without adjustment for seasonal varia­
tions.
(1923-1925 = 100.) Latest figures,
November, employment 81.1, payrolls 75.1.

Index of United States Bureau of Labor Sta­
tistics. (1926 = 100, base adopted by Bureau.)
Latest figure, November, 80.4.

Cars of revenue freight loaded as reported by
the American Railway Association. Index
numbers adjusted for seasonal variation. (19231925 average = 100.) Latest figure, Novem­
ber, total 82, miscellaneous 88.




Volume of industrial production and factory employment decreased
further in November and wholesale commodity prices continued to decline.
Distribution of commodities by department stores increased less than is
usual for November.
Production and Employment
Industrial production declined by about four per cent in November
according to the Federal Reserve Board’s seasonally adjusted index. Output
of iron and steel decreased further while the number of automobiles produced
per working day continued at a low level. Daily average cotton consump­
tion increased further by somewhat more than the usual seasonal amount
and activity at silk mills continued to increase, while wool consumption de­
creased by an amount substantially larger than usual in November. Produc­
tion at cement mills was reduced considerably, daily output at meat packing
establishments increased less than the usual seasonal amount, and output
of minerals declined.
Factory employment and payrolls showed decreases in November, re­
flecting in part changes of a seasonal character. The number employed in
the clothing and shoe industries decreased by more than the usual amount,
while employment at silk mills showed an increase contrary to the ordinary
seasonal movement. In the industries producing building materials, includ­
ing lumber, cement and brick, declines in employment exceeded the usual
seasonal proportions. In the automobile industry employment declined
further, but by an amount considerably smaller than is usual in November.
Value of contracts awarded for residential building and for public works
and utilities, as reported by the F. W. Dodge Corporation, declined in No­
vember and contracts for commercial and industrial building continued at
the low levels of other recent months. In the first two weeks of December
the daily average of total contracts awarded was somewhat smaller than
in November.
According to the December crop report of the Department of Agricul­
ture, output of corn in 1930 was 2,081 million bushels, about 500 million
less than last year and 600 million less than the five-year average, while the
total wheat crop of 851 million bushels was about equal to the 1924-1928
average. The cotton crop of 14,243,000 bales was slightly smaller than in
the two previous seasons. Total crop production was about five per cent
smaller than a year ago.
Distribution
Freight car loadings decreased further in November by more than the
ordinary seasonal amount. Expansion of department store sales from Oc­
tober to November was smaller than usual, following a growth in October
that was larger than usual.
Wholesale Prices
The general level of wholesale commodity prices declined further in
November, according to the Bureau of Labor Statistics, and there were addi­
tional price declines in the first half of December, when several commodi­
ties, including silver and cotton, reached new low levels. From the end of
October to the middle of December there were substantial decreases in prices
of many other commodities, including corn, hogs, pork, hides, tin and coffee
while prices of copper and rubber fluctuated widely, declining at the end of
the period.
Bank Credit
Loans and investments of reporting member banks in leading cities
declined by about $250,000,000 during the three week period ending De­
cember 10, reflecting a further reduction of $69,000,000 in loans on secur­
ities, and a decline of $196,000,000 in all other loans, off-set in part by a
further small increase in investments. There was also a decline in time
deposits, reflecting in large part withdrawal of Christmas funds.
In the following week, December 10 to December 17, changes in the
figures for reporting banks reflected in part the closing of a large reporting
bank in New York City. This resulted in a decline in the reported assets
and liabilities of New York City banks.
Reserve bank credit outstanding increased by about $294,000,000 dur­
ing the four weeks ending Dec. 17, and there was also an addition of $30,000,000 to the country’s stock of gold. Discounts for member banks in­
creased by $126,000,000, acceptance holdings of the reserve banks by $74,000,000 and their holdings of United States securities, including one-day
Treasury certificates issued in connection with December 15 fiscal opera­
tions, by $96,000,000. The increase in reserve bank credit outstanding
reflected a large growth in the demand for currency by the public and by
banks, resulting in part from the currency requirements for the holiday
trade and in part from demand for cash from banks and from the public
in regions where important bank failures occurred during the period.
During November and the first two weeks of December money rates con­
tinued fairly steady at extremely low levels, with prime commercial paper
at a range of 2%-3 per cent, and bankers’ acceptances at 1% per cent. In
the third week of December there was a slight increase in rates for call
and time loans on the New York Stock Exchange. The yields on high-grade
bonds increased during the latter part of the period.