View original document

The full text on this page is automatically extracted from the file linked above and may contain errors and inconsistencies.

MONTHLY BUSINESS REVIEW
Covering financial, industrial, and agricultural conditions
in the
Fourth Federal Reserve District
Federal Reserve Bank o f Cleveland
Vol. 14

Cleveland, Ohio, February 1, 1932

A slight expansion from the very low level of Novem­
ber and December has caused an improvement in senti­
ment throughout the District. Though pick-up in most
cases apparently has been no greater than usually occurs
at this season, the fact that production has stopped de­
clining, if only temporarily, is somewhat encouraging.
The resumption of operations has been marked in this
District because practically all the improvement is direct­
ly attributable to the automobile industry which has been
absorbed in ne^ model production. A great Quantity of
material is required to complete the new cars necessary
to stock dealers throughout the country and much of it
is produced in this territory. Local steel companies have
been operating at higher-than-average rates. Tool- and
die-makers have increased operations. Hardware, auto parts,
accessory, plate glass, body and paint manufacturers, all
reported an increase in orders in December or the first
part of January. This has caused a slight improvement
in employment and payrolls.
Shoe factories reported a much-greater-than-seasonal
increase in production in December and continued to op­
erate at the higher level in January. Clothing manufac­
turers also expanded operations slightly.
Dollar value of department store trade in December was
17 per cent below the same month of the preceding year,
and exceeded November by slightly less than the usual
seasonal amount. Retail prices in December were about
17 per cent lower than a year ago. Allowing for this
decline, retail trade appears to have held up rather fa­
vorably.
Chain grocery sales in December, per individual unit
operated, were 12.5 per cent smaller than in December,
1930, and in the entire year were down 5.3 per cent.
Retail food prices in the month, according to the Bureau
of Labor Statistics, were 20 per cent lower in Cleveland
than a year ago. At Cincinnati and Columbus they were
down 19 per cent while at Pittsburgh they were off 18
per cent in the period. Other living costs also have been
reduced.
Building contracts awarded in December were at the
lowest level, barring one month, since 1919, but the fall­
ing-off from November was less than seasonal.
The number of commercial failures increased in De­
cember and was 25 per cent above one year ago. In the
year, there were 2,372 failures in the District, an increase




No. 2

of 16 per cent over 1930. Liabilities of the defaulting
concerns in the period were nearly doubled.
December sales of new life insurance in Ohio and Penn­
sylvania exceeded the same month of last year by 11 per
cent, but in the entire year were 5.8 per cent below the
corresponding period of 1930.
Coal production has been affected by the unseasonable
weather as well as general conditions. Output in Decem­
ber was the lowest on record, being 28 per cent below
average production in the eight years 1923-1930.
FINANCIAL

Few changes occurred in banking and credit conditions
in the Fourth District in the closing week of December
and the first three weeks of January, though in most
past years there has been a contraction in note circula­
tion and demand for Reserve bank credit following the
turn of the year. Bank suspensions were less numerous
in January than in December and were confined to small
centers.
Loans made by reporting member banks in the lead­
ing cities of the Fourth District, collateral and "all
other”, continued to contract in the four weeks ended
January 20. Loans on securities dropped $9,000,000 in
the period and were about $125,000,000, or 18 per cent,
smaller than one year ago. "A ll other” loans, fluctua­
tions in which usually are regarded as changes in com­
mercial demand, declined $8,000,000 in the four weeks,
and were over $50,000,000, or 7.3 per cent smaller than
on the same date of 1931. The reduction in this type of
loan has been at a fairly steady rate for the past two
years.
Accompanying the contraction in loans, total deposits
in these same banks were reduced about $60,000,000 in
the four weeks ended January 20. This was a drop of
3.6 per cent. Time deposits fell $20,000,000 in the pe­
riod and thus continued the downward movement ap­
parent since August, 1931. The total contraction in less
than six months has been about 18 per cent. Demand
deposits changed only slightly over the year-end, but
dropped about $30,000,000 in the second and third weeks
of January. Compared with one year ago, demand de­
posits were down about $240,000,000, or 22 per cent.
Savings deposits at selected banks were 0.7 per cent

THE MONTHLY BUSINESS REVIEW

2

smaller on January 1 than a month earlier and were
down 12 per cent from the same date a year ago.
As the contraction in deposits, particularly in the past
half year, exceeded the decline in loans, reporting mem­
ber banks were called upon to liquidate some of their
investments, though at $737,000,000, on January 20, they
were only $15,000,000 smaller than a year ago, and were
materially above the level of two years ago. The liqui­
dation in the past twelve months has been greater in
investments other than Government securities. Compared
with the" high point reached in the summer of 1931, how­
ever, the reduction in investments has occurred more
through sale of Government securities than “ other” hold­
ings, though holdings of Government securities are still
over $20,000,000 higher than a year ago.
Total credit extended by reporting member banks in
this District amounted to slightly more than $2,000,000,000 on January 20, a reduction of about ten per cent in
the past year.
Demand for Reserve bank credit remained at high
levels in the four weeks ended January 20, though in
most years there has been a reduction in loans to mem­
ber banks at this season. Discounts advanced to $131,000,000 on January 13, the highest level since 1921
(barring one week in October, 1929) when demand for
Reserve bank credit was at its peak. In the week ended
January 20, there was a slight reduction in discounts. In
less than six months the amount of credit extended to
member banks in the District increased from around
$15,000,000 to the present level.
Much of this credit extended to member banks has
been in the form of Federal reserve notes, circulation of
which, at $318,000,000 on January 20, was higher than
for any similar time since 1921. A reduction of $12,000,000 in note circulation occurred from the high point
of $330,000,000 on December 23, entirely a seasonal con­
traction which was somewhat smaller than has taken
place in other years at that time.
Other types of Reserve credit extended changed only
slightly in the four weeks ended January 20. Holdings
of Government securities increased a little and accept­
ances held were practically unchanged, though in the pe­
riod a reduction of $4,000,000 in the first two weeks,

MILLIONS OF DOLLARS




caused by maturing bills, was counterbalanced by an in­
crease of like amount in the last two weeks.
Total credit extended by the Federal Reserve Bank of
Cleveland advanced to $208,000,000 on January 13, the
highest for this time of year since 1921. Compared with
one year ago, earning assets have almost doubled, in­
creasing nearly $100,000,000. The expansion in the year
has been almost entirely in bills discounted, for the $10,000,000 increase in Government securities has been more
than offset by the reduction in acceptances.
Gold reserves of this bank dropped $25,000,000 over
the year-end, a contrary-to-seasonal reduction. At $293,000,000, on January 20, they were $10,000,000 smaller
than a year ago.
Resulting from the decline in deposits at member banks,
reserve deposits were reduced $10,000,000 in the fourweek period. At $144,000,000 on the latest date, they
were down $50,000,000 from a year ago, and were lower
than since 1922.
MANUFACTURING, MINING
Iron and
Steel

Steel demand and production expanded
moderately in the first part of January,
the increase being less than seasonal in­
fluences might be expected to exert, but more than sufficient
to neutralize the year-end cessation. For the country as a
whole, steelmaking operations dropped from 24 per cent to
about 20 per cent in the latter half of December, but recov­
ered to 28 per cent by the third week of January. Mean­
while, the steel rate at Youngstown was increasing from 28
per cent to 34 per cent, at Cleveland from 33 per cent to 41,
while at Pittsburgh it eased off from 26 to 25 per cent in the
month.
The lack of track material business so keenly felt at Chi­
cago has been less of a handicap to the Fourth District be­
cause rails are rolled at only one center in the section—
Pittsburgh. Whatever gains have been made in the District
may be ascribed to the automobile industry.
By the middle of January practically all automobile manu­
facturers were assembling, even if on light schedules, while in
late December many plants were entirely closed. The aggre­
gate of small, scattered releases for sheets, strip, bars and

FOURTH DISTRICT RESERVE BANK CREDIT

MILLIONS OF DOLLARS

THE MONTHLY BUSINESS REVIEW

$

other products was encouraging. Many parts makers were tically no change in industrial demand in the closing weeks
more active than in the preceding 90 days.
of 1931 and the first two weeks of January.
In the first half of January, sentiment improved more
than production. Producers were more encouraged to at­ Automobiles
The assembling of automobiles increased
tempt to halt runaway prices, and in the case of steel plates,
at a greater-than-seasonal rate in the
shapes and bars there was a disposition to stand upon 1.60c,
latter part of December from the un­
Pittsburgh, as the base to small and moderate-sized con­ usually low level of November and the first week of De­
sumers. On sheets and strip, concessions continued, largely
cember, when many companies were out of production
prior to the introduction of new models. The Federal Re­
attracted by automobile business. After the declines of the
previous month, pig iron was steadier as buying was stimu­ serve Board’s seasonally adjusted index advanced from 36
per cent of the 1923-1925 monthly average in November
lated by rather large purchases. Scrap prices also showed
signs of stabilizing.
to 64 per cent in December. At the higher level, how­
The easier price situation over the year-end lowered Steel’s ever, it compared with 85 in December, 1930.
composite of iron and steel products from $30.36 on December
According to the Department of Commerce, 121,533
12 to a low of $29.96 on January 9, but a firmer stand on
cars and trucks were assembled in December, compared
heavy finished steel at Pittsburgh effected a partial recov­ with 68,867 in November and 155,701 in December, 1930.
ery to $30.00 on January 23.
Passenger car production expanded at a more rapid rate
Both in coke pig iron and in open-hearth and bessemer in December than truck production. There were 97,897
of the former made in the month, an increase of over
steel, December revealed new lows. Daily output of pig iron
was 31,694 gross tons, a decline of 13.9 per cent from Novem­ 100 per cent from the preceding period, but still 20 per
cent below the corresponding month of 1930. Truck pro­
ber, and giving 1931 a total output of 18,263,011 tons, which
duction numbered 23,636 in December, 20 per cent above
was 41.9 per cent less than the 31,441,488 tons produced
in 1930. Relating production to capacity, December was November and 29 per cent under December, 1930.
a 22 per cent month.
The industry, according to preliminary estimates, con­
Daily output of steel ingots in December declined to 50,092 tinued to improve at a moderate rate in January, though
Cram’s figures for the first half of the month indicated
gross tons, a new low for this depression and the smallest
that output was still more than 20 per cent below the
since August, 1921. The daily rate of December compared
corresponding period of 1931 and less than half as large
with 63,747 tons in November, but was considerably above
as in the same two weeks of 1930. Manufacturers appar­
the low point of the 1921 depression—36,713 tons daily in
July of that year. The 1931 production of open-hearth and ently are being quite conservative in their new model
bessemer ingots was 24,900,195 tons, compared with 39,286,- production and are attempting to keep output in line with
287 tons in 1930. Last year, steelmaking capacity was en­ demand.
gaged only 37.69 per cent; in 1930, 63.09 per cent.
Attendance at automobile shows, judging from reports,
Despite the fact that iron ore receipts at Lake Erie ports was larger than a year ago and sales of higher-priced cars
were better than expected, but in the low-priced field a
in 1931 were 54 per cent below the same period of 1930,
stocks of iron ore at blast furnaces and on docks on January waiting attitude was displayed. In mid-January all but
1, 1932, exceeded 38,000,000 tons and were only two per cent four companies were assembling cars, though production
in some cases was at a very limited rate.
smaller than a year ago. Ore consumed in 1931 amounted
The number of new passenger cars sold in December in
to 24,114,753 tons, compared with 45,192,180 tons in 1930.
this District increased from November at a greater-thanThese figures represent 243 furnaces, of which only 51 were
average rate. Ohio registrations were 74 per cent higher
in blast as the present year began.
than in November, while in Western Pennsylvania the
upturn was not quite so great. There were 21 per cent
Coal
Production of bituminous coal by mines
fewer December registrations in Ohio than in the cor­
in this District in December amounted
responding month of 1930. In Allegheny County, Penn­
to only 11,018,000 tons, the smallest for
any month on record. This was 2.8 per cent below Novem­ sylvania, registrations in December exceeded the same pe­
riod of 1930 by about ten per cent.
ber's output and 27 per cent under December, 1930. In the
past eight years, the average November-to-December change
Rubber, Tires
Crude rubber consumption in December
was a reduction of less than one per cent.
amounted to 21,409 tons, a reduction of
In the year, 149,703,000 tons of coal were mined in this
6.7
per cent from November.
territory, a decline of 20 per cent from 1930, and of 28 per
slightly less than the average decline of 8.5 per cent in the
cent from the eight-year average annual output, 1923-1930,
preceding five years, and the falling-off was confirmed by
of 207,052,000 tons. In the entire country, 1931 production
reports from manufacturers and Ohio employment figures
was 19 per cent smaller than in the preceding year.
from 20 concerns which indicated few changes from Novem­
As in earlier months of this year the extraordinarily mild
ber to December.
weather has retarded demand for domestic grades of coal and
A slight increase in operations was reported in the first
the recent slight improvement in industrial activity has had half of January, partly a result of greater demand from auto­
little favorable effect on the coal industry.
mobile manufacturers. The upturn, however, was not up to
Stocks of coal above ground are considerably smaller than seasonal proportions. Spring-dated orders, which usually
in previous years, but, according to the trade, are ample in
cause an increase in production at this season, are smaller
view of industrial conditions. Dealers experienced prac­ than they have ever been. Dealers apparently prefer to wait




This

4

THE MONTHLY BUSINESS REVIEW

until actual demand develops before making commitments.
Retail stocks are lower than a year ago.
Complete figures for November, 1931, the latest available,
representing 80 per cent of the industry, reveal that produc­
tion was 2,010,000 units in the month, a reduction of six
per cent from the same period of the preceding year. Ship­
ments, however, exceeded output by over 300,000 units and
were 15 per cent larger than a year ago. Stocks conse­
quently declined and were 17 per cent below December 1,
1930. In the eleven months, total tire production was 4.4 per
cent below 1930 and 30 per cent below 1929. Companies
manufacturing tires for renewal market only, have been,
and are operating at higher rates than others which rely
partly on original equipment sales.
Production of sundry rubber products in the past two years
has not declined as sharply as tire output. Low raw mate­
rial costs have stimulated the development of new products
and uses of rubber which were not feasible at higher prices.
Mild weather this year has retarded the demand for rubber
footwear to quite an extent, but output, in general, is only
slightly below last year.
Imports of crude rubber into the United States in Decem­
ber totaled 51,931 long tons, exceeding any month since April,
1929, and were one-third larger than in the corresponding
period of 1930. The large increase made the total for the
year 495,163 tons, slightly in excess of the amount imported
in 1930. This was about 30 per cent in excess of crude rubber
consumption, which was 349,000 tons in the year, and stocks
at the end of the year were 322,826 tons, an increase of 60
per cent in twelve months.
Crude rubber prices advanced slightly in late December
and early January, but at 4 7/8 cents a pound on January 20,
were little more than half what they were a year ago. In
1929 rubber was quoted at 16 cents a pound and as recent
as 1927, the price was 40 cents a pound. Efforts in regard
to a restriction plan, which will curb production until surplus
stocks have been absorbed and prices have advanced to a
profitable level for producers, have met with little success.
Clothing

Weakness in demand for clothing caused
a contraction in operations at local fac­
tories in December and little more than
a seasonal change was apparent in the first half of January.
December employment at 45 concerns, according to the Ohio
State Bureau of Business Research, dropped three per cent
from November, but was four per cent higher than a year
ago, when operations at men's clothing factories were very
much reduced.
The inventory situation is generally regarded as being
quite favorable. The dollar value of stocks of women's
clothing at department stores was 25 per cent smaller on
December 31 than a year earlier, and men's clothing stocks
were down 13 per cent in the same period. The sharp price
decline, however, accounts for a part of the reduction. Fair­
child’s retail index shows that prices of men's clothing have
dropped over 10 per cent in the past year. Prices on women's
apparel have declined even further. Because of the decline
in prices of all raw materials used in the manufacture of
clothing, goods can be purchased at much lower levels than
for many years.
The moderate weather all season has retarded sales of over­
coats and other winter apparel and these stocks are being




carried over till next season in substantial quantities or are
being sold at distress prices. Orders for spring goods, in
most cases, are slightly behind one year ago.
Shoes

Preliminary reports from shoe manufac­
turers in the southern part of the Dis­
trict indicated an upturn in December
and the first half of January which exceeded seasonal pro­
portions. Employment has expanded and orders, chiefly
for spring footwear, are fully up to last year.
Shoe production in December increased 24 per cent from
November in contrast to an average increase of eight per
cent for that period of former years. Output also exceeded
December, 1930, by 27.6 per cent. In the entire year nearly
12,000,000 pairs of shoes were manufactured by plants in the
District, exceeding the year 1930 by 1.4 per cent. Despite
the increase, however, the total volume was much below
the average annual output of preceding years. Compared
with average production in the eight years 1923 to 1930, the
latest period showed a reduction of 24 per cent.
Hide prices declined 15 per cent in 1931 and in the past
two years have fallen over 50 per cent. Current quotations
are about 7% cents a pound. Stocks were reduced in 1931.
Other
Manufacturing

There has been a decided improvement in
sentiment in most manufacturing lines
since the beginning of the year, and
operations at many plants, chiefly those allied in some way
with the automobile industry, have turned upward. Whether
this has been greater than seasonal cannot be determined
as yet. Present schedules, however, in most cases, are still
very much below other years at this season.
Auto Parts and Accessories. In the past 30 days
there has been pick-up in operations, as automobile as­
sembling schedules at Detroit and elsewhere were ex­
panded at a greater-than-seasonal rate. Demand for tools
also has improved and in the first two weeks of January
was about equal to the same period of 1931. December
employment at 46 concerns reporting to the Ohio State
Bureau of Business Research increased five per cent from
November, compared with a five-year average increase of
three per cent for the period. Further improvement was
reported in January. Inventories are low, with orders being
for immediate delivery in practically all cases.
Ceramics. Orders for china and pottery obtained dur­
ing the annual ceramic show at Pittsburgh were reported
larger and more numerous than a year ago. Delivery
specifications indicated a favorable inventory situation.
Brick and tile production continues at very low levels, a
14 per cent drop in employment occurring in December
at 26 yards. Average 1931 employment in Ohio was 21
per cent below 1930, and production at 54 representative
plants throughout the country was only about 65 per
cent of 1930, and 40 per cent of 1929. Machine capacity
utilized amounted to only 20 per cent, yet unsold stocks
are larger than a year ago.
Electrical Equipment. Orders for electrical equipment
in the past month were at very low levels and gave no
indication of much change in operations in the near fu­
ture. Employment declined three per cent in December,

THE MONTHLY BUSINESS REVIEW

but averaged only two per cent lower in 1931 than in the
year 1930 at 35 reporting concerns.
Glass. Demand for plate glass from the automobile
industry increased rather substantially in late December
and the first half of January, though orders from other
sources were very limited. Output is considerably below
one year ago. Moulded glass sales have not increased in
the past month, and are slightly below one year ago. Com­
pared with previous periods, demand for moulded glass
has been more sustained than for plate and rolled glass.
Employment in the glass industry in 1931 averaged three
per cent greater than in 1930, based on reports from 13
concerns. In December, employment was three per cent
smaller than one year earlier.
Paints. Orders received from automobile and allied
industries in month ended January 15 were larger than
a year ago, though demand from other sources was lim­
ited. Dealer and jobber sales are small, and their stocks
are reported relatively larger than those of industrial
users.
Employment has changed but little recently.
Prices are considerably lower than a year ago.
Stoves, Sheet Metal. A greater-than-seasonal contrac­
tion in employment was evident in December and little
change was apparent in the first part of January. Can
manufacturers reported some companies buying in usual
volume, but majority are purchasing in very limited quan­
tities, preferring to reorder as needs develop.
BUILDING
Construction activity in this District in December was
slightly lower than in November, the reduction being much
less seasonal. Compared with December, 1930, the decline
was 14 per cent, considerably less than the losses shown in
earlier months of the year. The total volume, however,
$14,185,000, barring October, 1931, was smaller than for any
month since February, 1919. The sizeable increase in De­
cember non-residential building from November, resulted
from an award for a large public building in Pittsburgh.
This offset the reduction in public works and utilities in the
period. Residential building was practically unchanged in
the two months.
The value of all contracts awarded in 1931 in this District,
according to the F. W. Dodge Corporation, was $275,418,000,
44 per cent below 1930. The average yearly volume of build­
ing in this section in the twelve years 1919-1930 was $537,000,000, or nearly twice the amount reported in 1931.
Residential building in 1931 accounted for about 23 per
cent of all construction, compared with 20 per cent in 1930.
In past years nearly one-third of all building in this District
has been of the residential type, but beginning with 1929
there was a sharp reduction in this field of construction.
In almost every month in the past two years, however,
residential planning has been somewhat ahead of actual
awards, but difficulty in securing financial assistance and un­
certainties in regard to employment, etc., have retarded
actual contract-letting even though labor supply and con­
struction costs are very favorable to home building at this
time. Because of the unprecedented demand for cash, banks
and building and loan associations have found it necessary
to curtail loans of all types.




5

Public works and utility contracts awarded in 1931 repre­
sented nearly 40 per cent of all construction, as against 37
per cent in 1930; non-residential building accounted for 38
per cent of the total, compared with 43 per cent in the previ­
ous year.
Normally this is the dullest season of the year for build­
ing supply and lumber dealers and in that respect the period
is like former ones. Sales are very limited, both in number
and size. Prices on some materials have advanced recently.
Inventories are low and production of lumber is much below
other years.
AGRICULTURE
The severity of the decline in agricultural prices in the
past two years is clearly reflected in the Department of Agri­
culture's annual estimate of farm value of major crops
harvested in 1931. Acreage yields in the entire country were
11 per cent higher in 1931 than in the preceding year and
approximated the ten-year average, but, based on December
1 prices, the farm value of 75 principal crops was only $4,122,850,000, compared with $5,818,820,000 (revised) in 1930 and
$8,088,494,000 in 1929. The reduction in crop values in the
past two years from not a particularly high level in 1929 has
been 49 per cent. Agricultural prices in 1931 declined 36
per cent from 1930, but because of greater production the
reduction in total crop value in the period was only 29 per
cent, the rate of decline in total value being about the same
as from 1929 to 1930.
Somewhat similar conditions prevailed in connection with
livestock and dairy products, though complete 1931 figures
are not yet available. The total amount of meat slaughtered
under Federal inspection in the first ten months of last year
was 10,834,000,000 pounds, compared with 10,759,000,000
pounds in the corresponding period of 1930. Packers paid
$1,103,000,000 for meat slaughtered in the 1931 period as
against $1,553,000,000 in 1930, a reduction of 29 per cent.
Although the decline in farm crop values in 1931 was wide­
spread, three states in the country reported a higher farm

FARM CROP VALUES

6

THE MONTHLY BUSINESS REVIEW

crop value than in 1930, two being Kentucky and West Vir­
ginia, part of which are located in the Fourth District. The
accompanying chart shows yearly changes in the estimated
farm value of 22 major crops of the United States (repre­
senting nearly 90 per cent of all crops) and of the four states
partly or wholly included in the Fourth District. Being
plotted on a logarithmic scale, changes in the various curves
are proportionate. The falling-off from 1930 was not so sharp
in this District as in the entire country, but the 1931 value
of crops is lower than in the depression year of 1921.
The relatively better showing of farm crop values in this
section was due to the much larger than average harvests of
wheat, corn, tobacco and fruits. Other major crops of the
District were slightly below average, but showed a smaller
deviation from that figure than was reported for the entire
country.
Ohio crops, harvested from a 3.5 per cent larger acreage in
1931 than in 1930, were considerably above average, though
total value of the crops, based on December 1 prices, was
12 per cent less than one year earlier. The value was 36
per cent below 1929. Ohio ranked seventh among other
states in 1931 in the farm value of 22 principal crops.
Though local farmers harvested a more valuable crop in
1931 compared with 1930, than did the average farmer in the
entire country, of more interest because of its effect on pur­
chasing power of farm communities is the estimated 1931
cash income of this large part of the country's population.
This compilation is not complete as yet, because a consid­
erable part of some crops is not marketed until nearly a
year after it has been harvested. Nevertheless, there can be
no doubt but what cash income from both crops and animal
products in 1931 was very much below the level of 1930, or
other recent years. Cash income in 1930 was 22 per cent
less than in 1929, and almost down to the 1921 level.
Farm prices in December, 1931, were only 66 per cent of
the five-year pre-war average, 1909-1914, a reduction of five
points occurring in the latest month as all major groups, ex­
cept fruits and vegetables, declined. In December, 1930,
the index was 97. Grains were only 52 per cent of the same
average in December compared with 80 a year ago. The
Bureau of Labor's wholesale index of all commodities on
the same 1909-1914 base was 97 in December, compared with
114 in December, 1930.
The disparity between prices on agricultural products and
those of other industries is clearly indicated by the fact
that the unit of exchange value of farm products for other




commodities in December was only 55 per cent of what
it averaged in the five years before the war. Although
prices of farm products in the three years starting with
the middle of 1927 were well above the general level of
wholesale prices, the drastic reduction in farm prices in the
past two years has caused them to drop much below prices
on other commodities, including foods.
Tobacco

Sales of the 1931 burley tobacco crop were
resumed in January after a week’s holi­
day in late December, and prices in midJanuary were nearly as high as any received this season.
In view of the fact that there is a surplus of 50 per cent
above annual requirements, prices have held up rather well,
though they are much below other years. Sales have been
speeded up so that proportionately more of the 1931 crop
has been sold than at this time in former years.
According to the Kentucky Commissioner of Agriculture,
101,346,000 pounds of burley tobacco were sold at an average
price of $9.73 a hundred pounds in December, compared with
83.589.895 pounds at $17.02 in the same period of 1930 and
68.484.895 pounds averaging $22.58 in December, 1929.
Tobacco of medium to good grades, suitable for cigarette
manufacturing, has been bringing good prices; red grades,
though on many markets not as decided in character as
usual, have been selling cheaper than a year ago. There
seems to be an abundance of common non-descript tobacco
for which there is little demand, but attempts to with­
hold this latter class of tobacco from the markets have been
met with some success.

TRADE
The dollar volume of department store sales in the Fourth
District in December increased slightly less than the usual
amount and was 17 per cent below the corresponding month
of 1930. The seasonally adjusted index of daily average sales
was 73 per cent of the 1923-1925 monthly average, compared
with 74 in November. Fairchild’s price index of department
store articles declined two per cent in December and was 17
per cent below one year ago. If it were possible to adjust
dollar sales to allow for this decline in prices, the 13 per cent
falling-off in the year's sales, no doubt, would be reduced
materially.
In the more important cities of the District some wide
variations were shown in 1931. Declines were much larger in
Youngstown, Pittsburgh and Wheeling, than in Akron, Cin­
cinnati, Columbus, Cleveland or Toledo.
Some of the departments, whose sales are usually stimu­
lated by Christmas buying, showed the following declines
in December compared with a year ago: Toilet articles, 14
per cent; silverware and jewelry, 22; handkerchiefs, 25;
gloves, 3; hosiery, 19; women's apparel, 22; misses' apparel,
18; men's furnishings, 20; furniture, 23; house furnishings,
19; and toys and sport goods, 13 per cent.
Stocks of merchandise were reduced more than seasonally
in December, and at the end of the year were valued at only
70 per cent of the 1923-1925 average. This represents a
decline of 15 per cent in the year. With the reduction in

THE MONTHLY BUSINESS REVIEW

stock value greater than the decline in sales, the stock turn­
over in 1931 was slightly higher than in 1930.
Charge sales in December were proportionately lower than
a year ago, the ratio of all credit to total sales being 52.3
per cent compared with 59.1 per cent in December, 1930.
Installment sales in December represented only 2.8 per cent
of total sales as against 3.8 per cent one year ago.
Collections on accounts receivable on November 30 aver­
aged 33 per cent compared with 35.4 per cent in December a
year ago.
Sales of reporting wearing apparel stores were 23 per cent
smaller than in December, 1930, the decline somewhat ap­
proximating the reduction in clothing departments at depart­
ment stores. In the entire year the falling-off in the dollar
value of sales was 15 per cent.
The expansion in chain grocery and chain drug sales from
November to December was not as great as in other years,
and sales, per unit operated, of the former were 12.5 per
cent smaller than in December, 1930. In the year, chain
grocery sales declined 5.3 per cent, the reduction being
largely a result of falling food prices. Chain drug sales
were 7.3 per cent smaller in December, 1931, and off 4.3 per
cent in the year from corresponding periods of 1930.
Wholesale sales continued in very limited volume in De­
cember as in earlier months of the year. In the four lines for
which figures are available, the following reductions in dol­
lar sales were reported in 1931 from 1930: Dry goods, 28 per
cent; drugs, 10 per cent; hardware, 23 per cent; and gro­
ceries, 19 per cent.

7

Fourth District Business Indexes
(1923-1925 = 100)
D e c.,
1931
Bank D ebits (2 4 c it ie s )............................................
83
C om m ercial Failure (N u m b e r )............................ 180
(L ia b ilitie s)....................... 136
Posta R eceipts (9 c it ie s )......................................... 128
Sales— Life Insurance (O h io and P a .) ................ 140
“ — D epartm en t Stores (55 fir m s )................. 121
“ — W holesale D rugs (13 firm s).....................
83
“
D ry G o o d (11 fir m s )..........
46
“ —
**
G roceries (37 firm s).............. 67
“ —
“
H ardw are (15 fir m s )............
47
“ —
“
A ll ( 7 6 ) .....................................
62
“ — Chain D rugs (3 fir m s )* * ..........................
90
B uilding C on tracts ( T o t a l ) ....................................
30
(R e s id e n tia l).........................
17
P ro d u ctio n — Coal (O ., W . Pa.. E. K y .) ...........
61
— C em ent (O ., W . P a., W . V a . ) . . .
35
— Elec. P ow er (O ., Pa., K y . ) * . . . . 134
— Petroleum (O ., P a., K y .) * .......... 112
— S h oes.....................................................
56
* N o v e m b e r.
** P e r individ ual unit operated.

D e c.,
1930
124
143
102
145
126
152
101
67
80
64
78
97
35
29
84
64
144
102
44

D e c., D ec.,
1929 1928
134
149
96
92
185
32
148
143
150
142
171
174
111
138
82
88
91
89
81
82
90
94
98
104
51
67
33
58
96
89
78
86
156
149
125
106
82
76

D ec.,
1927
132
138
78
149
136
176
106
83
91
83
90
104
74
75
78
81
138
107
81

Debits to Individual Accounts

H o m e s te a d ........

M id d le t o w n .. . .

S teu b en v ille-----

Y o u n g s to w n . . .

(T h ou san ds o f D ollars)
Y ea r, 1931
Y ear, 1930
5 weeks
%
ending
change (Jan. 1, 1931 (Jan. 2, 1930
Jan. 20,
from
to D ec. 30,
to D ec. 31,
1931
1930
1931)
1930)
75,738
— 3 0 .6
938,109
1,169,929
8,818
— 3 1 .3
104,532
154,134
23,943
— 5 4 .4
391,869
538,397
361,009
— 3 1 .1
3,938,092
4,545,800
709,963
— 4 3 .6
7,779,468
9,882,169
— 3 8 .1
149,633
1,782,061
2,204,738
61,959
— 4 5 .6
860,584
1,065,603
31,443
— 1 5 .0
374,004
467,065
4,848
— 1 6 .9
45,075
60,668
10,709
— 2 3 .9
130,842
171,232
3,179
— 3 1 .4
45,688
54,685
33,634
— 1 5 .4
233,581
297,995
9,231
— 4 8 .0
123,004
150,189
4,263
— 3 3 .9
57,836
69,608
7,050
— 5 0 .3
101,986
131,215
12,521
— 2 2 .7
146,447
196,024
844,908
— 2 1 .0
9,057,111
11,936,524
— 3 7 .2
208,264
17,825
271,287
7,607
— 2 9 .9
99,089
123,329
105,519
— 5 7 .5
1,487,429
2,190,288
5,758
— 5 7 .1
94,393
138,752
40,481
— 2 1 .1
437,560
527,817
42,365
— 4 5 .2
560,068
812,745
— 3 1.1
8,827
103,120
121,525
2,581,231
— 3 5 .2
29,100,212
37,281,718

%
change
from
1930
— 1 9 .8
— 3 2 .2
— 2 7 .2
— 1 3 .4
— 2 1 .3
— 1 9 .2
— 1 9 .2
— 1 9 .9
— 2 5 .7
— 2 3 .6
— 1 6 .5
— 2 1 .6
— 18 .1
— 1 6 .9
— 2 2 .3
— 2 5 .3
— 2 4 .1
— 2 3 .2
— 1 9 .7
— 3 2 .1
— 3 2 .0
— 1 7 .1
— 3 1 .1
— 15.1
— 2 1 .9

Wholesale and Retail Trade
Fourth District Business Conditions

(1931 com p ared w ith 1930)
P ercentage
Increase or D ecrease
SALES
SALES
STOCKS
D ec.
Y ear
D ec.

(000 o m itted )
Fou rth D istrict Unless
D ec.,
% change
Y ea r,
% change
O therw ise Specified
1931
1931
from 1930
from 19?0
29,260,000 — 2 1 . 6
B ank D ebits— 24 cities ................,3 2,252,000 — 3 3 .0
Savings D eposits— end of m onth
689,095 — 1 1 .2
739,8011 - 2 .3
27 selected banks, O., W . P a . . 3
3,330 — 1 1 .2
P ostal R eceipts— 9 cities............. 3
33,417
-2 7 .2
Life Insurance Sales:
O hio and P en na........................... ,3
117,282
+ 1 1 .4
1,255,102 — 5 .8
R etail Sales:
29,571 — 17 .1
D epartm en t Stores— 56 firm s. •3
232,546 — 1 3 .0
13,503 — 1 4 .7
W earing A p parel— 13 f ir m s .... ,3
1,376 — 2 3 .0
716 — 2 8 .9
Furniture— 49 firm s.....................3
9,157 — 2 1 .7
W holesale Sales:
17,057 — 10.2
1,295 — 1 8.3
D rugs— 13 firm s.............................3
15,652 — 2 7 .6
1,238 — 2 9 .2
D ry G ood s— 11 firm s..................3
4,031 — 16 .3
52,386 — 1 8 .7
G roceries— 37 firm s................... .,3
992
—
2
5
.8
14,523 — 2 2 .5
H ardw are— 15 firm s.................. ..3
2,982 — 3 9 .5
66,342 — 3 7 .1
B u ilding C on tra cts-R esid en tia l,.3
14,185 — 1 3 .9
275,418 — 4 3 .8
“
“
- T o t a l ............3
+ 3 3 .4
5,984
85,234
+ 9 3 .0
C om m ercial Failures-L iabilities .3
2622 + 2 5 . 4
“
“
- N u m b e r ....
2,3722 + 1 5 . 9
P rod u ction :
980 — 4 1 .2
18,263 — 4 1 .9
Pig Iron, U. S....................... Ton s
1,302 — 3 4 .2
24,900 — 3 6 .6
Steel Ingots, U. S.................. T on s
97,897 — 1 9 .9
1,973,090 — 2 9 .1
A u tom obiles-P ass. C a r s . .. U . S.
23,636 — 2 9 .3
416,640 — 2 7 .1
“
- T r u c k s ............U .S .
11,018 — 2 7 .1
149,703 — 1 9 .9
B itum inous C o a l...................T on s
422 — 4 5 .1
10,958 — 3 7 .4
C em e n t-O ., W . Pa., W . Va. Bbls.
1,1233 — 6.8
12,407* —
Elec. P o w e r -O ., Pa., K y . k.w .h.
6 .6
2,074s
10.6
P e tr o le u m -O ., Pa., K y . . . . B b l s .
21,436* + 1 3 . 3
5
6
+ 2 7 .6
S h o e s ......................................... Pairs
+ 1 .4
2,0108 — 5 .9
37,003* — 4 .4
Tires, U S................
Casings
B itum inous Coal S hipm ents:
55 — 3 4 .5
Lake Erie P o r ts ..................... T on s
31,387 — 17.fi
Iron Ore R eceipts:
Lake Erie P o r ts ..................... T on s
14,756
-5 3 .6
1 M on th ly A verage
4J a n u ary -N ovem ber
aA ctu a l N um ber
6 C on fidential
8 N ovem ber*




+

D E P A R T M E N T S T O R E S (56)
A k r o n . .................................................................
C in cin n a ti...........................................................
C le v e la n d ............................................................
C o lu m b u s............................................................
P ittsb u rg h ..........................................................
T o le d o ..................................................................
W h eelin g .............................................................
Y o u n g s to w n .......................................................
O ther C ities.......................................................
D is tr ic t.................................................................
W E A R I N G A P P A R E L (13)
C in cin n a ti...........................................................
O ther C ities.......................................................
D is tr ic t.................................................................
F U R N I T U R E (49)
C in cin n a ti...........................................................
C lev ela n d ............................................................
C o lu m b u s............................................................
D a y t o n .................................................................
T o le d o ..................................................................
O ther C ities.......................................................
D is tr ic t................................................................
C H A IN S T O R E S *
D rugs— D istrict ( 4 ) .......................................
G roceries— D istrict ( 6 ) .................................
W H O L E S A L E G R O C E R I E S (37)
A k ro n ....................................................................
C lev ela n d ............................................................
E rie ........................................................................
P ittsb u rg h ...........................................................
T o le d o ..................................................................
O ther C ities.......................................................
D is tr ic t.................... ...........................................
W H O LE SA LE D R Y G OO DS (1 1 )....
W H O L E S A L E D R U G S ( 1 3 ) ...................
W H O LE SA LE H A R D W A R E (1 5 ) ....
*Sales per individ ual unit operated.

—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—

16.4
14.5
8.7
11.6
21.4
20.1
20.7
30.4
22.2
17.1
19.4
2 4.7
23.0
29.9
2 9.6
36.3
13.2
2 6.9
32.9
28.9
7.3
12.5
29.2
19.9
18.9
10.4
10.8
14.6
16.3
29.2
18.3
25.8

—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—

9 .5
10.7
9 .5
10.1
16.0
10.3
16.9
22.5
16.1
13.0
12.5
15.9
14.7

—
—
—
—
—
—
—
—
—
—
—
—
—

15.4
21.9
23.2
24.6
23.9
19.6
21.7

14.5
22.7
7 .0
16.4
14.4
21.9
10.9
2 2.4
22.8
15.4
11.8
19.0
16.5
. . . .

«...
....
---

4.3
5 .8
28.0
22.7
18.8
8.3
14.4
17.4
18.7
27.6
10.2
22.5

— 2 2 .8
—

26.4

— U .2

8

THE MONTHLY BUSINESS REVIEW

Summary of National Business Conditions
By the Federal Reserve Board
Industrial activity declined from November to December by slightly
more than the usual seasonal amount, while the volume of factory employ­
ment showed about the usual decrease. Wholesale prices declined further.
Production and Employment

Index nnmber of industrial production, adjusted
for seasonal variation (1923-1925 average =
100). Latest figure, December, 71.

Volume of industrial output decreased somewhat more than is usual
in December and the Board’s seasonally adjusted index declined from 72
per cent of the 1923-1925 average in November to 71 per cent in December.
Activity in the steel industry decreased from 30 to 24 per cent of capacity
for the month, partly as a result of seasonal influences; in the first three
weeks of January it showed a seasonal increase. Automobile output in­
creased considerably in December from the extreme low level of the preced­
ing month, and daily average output at shoe factories, which ordinarily de­
clines at this season, showed little change. At textile mills production
was curtailed by more than the usual seasonal amount.
Number employed at factories decreased seasonally from the middle of
November to the middle of December. In the automobile and shoe indus­
tries there were large increases in employment, while in the clothing indus­
tries employment declined; in most lines, however, changes were of a sea­
sonal character.
For the year 1931, as a whole, the average volume of industrial pro­
duction was about 16 per cent smaller than in 1930, reflecting large de­
creases in output of steel, automobiles, and building materials, offset in part
by slight increases in production of textiles and shoes.
Value of building contracts awarded, as reported by the F. W. Dodge
Corporation, declined considerably more than is usual from the third to the
fourth quarter, and for the year as a whole was 32 per cent smaller than in
1930, reflecting reduced physical volume of construction, as well as lower
building costs.
Distribution

Federal Reserve Board’s index of factory emloyment, with adjustment for seasonal varia­
tion. (1923-1925 average = 10(f). Latest figure,
December, 69.4.

Distribution of commodities by rail declined by the usual seasonal
amount in December, and department store sales increased by approximately
the usual amount.
Foreign Trade
Value of foreign trade continued at a low level in December and for
the year as a whole exports showed a decline of 37 per cent from 1930 and
imports a decline of 32 per cent, reflecting in part the reduction in prices.
Wholesale Prices
Wholesale prices of commodities declined from 68 per cent of the 1926
average in November to 66 per cent in December, according to the Bureau
of Labor Statistics, reflecting decreases in the prices of many domestic
agricultural products, sugar, silk, iron and steel, and petroleum products.
During the first half of January prices of hogs, lard, and butter declined
further, while prices of cotton, silk, coffee and copper increased.
Bank Credit

Monthly rates in the open market in New York:
Commercial paper rate on 4 to 6 month paper.
Acceptance rate on 90-day bankers* acceptances.
Latest figures are averages of first 20 days in
January.

Monthly averages of daily figures for 12 Federal
Reserve banks. Latest figures are averages of
first 20 days in January.




Reserve bank credit, which had declined from the middle of October to
the middle of December and had increased in the latter part of the month,
declined again in the first three weeks in January.
The growth in the latter part of December reflected a somewhat morethan-seasonal increase in the demand for currency, partly offset by reduc­
tions in member bank reserve balances and in deposits of foreign central
banks. In January the return flow of currency was considerably smaller
than in other recent years, while member bank reserve balances continued
to decline.
Acceptance holdings of the reserve banks, which had reached a total
of $780,000,000 in October, have declined, through maturing of bills held,
almost uninterruptedly since that time, and on January 20 totaled $190,000,000. The banks’ porfolio of United States Government securities showed
some increase over the level of the early part of December, and discounts
for member banks increased substantially.
Loans and investments of members banks in leading cities declined
further during December and the first two weeks of January, reflecting re­
ductions in loans on securities, as well as in other loans, and in investments.
In the middle of January buying rates for bankers’ acceptances at the
Federal reserve banks were reduced, and open-market rates on 90-day bills
declined first from 3 to 2 % per cent and later to 2 % per cent. Yields of
high-grade bonds, after advancing for a period of about four months, de­
clined after the turn of the year, reflecting a rise in bond prices.