View original document

The full text on this page is automatically extracted from the file linked above and may contain errors and inconsistencies.

MONTHLY BUSINESS REVIEW
Covering financial, industrial, and agricultural conditions
in the

Fourth Federal Reserve District
Federal Reserve Bank of Cleveland
Vol. 16

Cleveland, Ohio, December 31, 1934

In the closing weeks o f 1934 a rather substantial im­
provement was evident in most important lines of activity
in the fourth district. It was partly seasonal in that the
automobile industry and allied lines showed the most
pronounced advance. New model production caused an
influx of orders of sizable proportions to local plants and
employment and payrolls increased correspondingly.
Gains were not confined to this field alone, however;
many general manufacturing plants reported a contraryto-seasonal expansion in December and in several instances
plants were operating at capacity levels, although gener­
ally production was considerably below that point.
Operations toward the end o f 1934 were at a higher
rate than in the same period of 1933 and in some lines a
higher rate was reported than since 1930. The past year
as a whole (judging by figures now available) compared
favorably with 1933, although there was considerable
fluctuation in the rate of production throughout the period.
After rising to a high point in June, a greater-than- or
contrary-to-seasonal contraction was evident through
October, at which time general business was not much
above the low point of the depression. In the two closing
months of the year an upward trend again was evident.
In November, employment in this district increased
slightly from October, whereas in most past years a de­
cline of about three per cent was reported for this sea­
son. This gain was the first October-November rise since
1923 and it followed declines in the preceding five months
o f 1934. Compared with November 1933, employment
was up about three per cent and the average increase
for the eleven-month period from the preceding year
was 20 per cent. The most pronounced gain in the latest
month in this section was in the metal products’ indus­
tries.
Consumption of electricity increased at a greater-thanseasonal rate in November and early December, and for
the year 1934 exceeded the preceding period by about
ten per cent in this district. An expansion in domestic
as well as industrial consumption contributed to the im­
provement.
Iron and steel production in November was greater than
since June and steel output exceeded November 1933 by
4.5 per cent. In the first three weeks o f December a
rather sharp expansion occurred and the industry as a
whole was more active for this season o f the year than
since 1930. Operating rates at centers in the fourth dis­




No. 12

trict, excluding Pittsburgh, ranged from 40 to 80 per
cent of capacity, the higher rates prevailing at plants en­
gaged in production of tin plate and automobile steels.
Tire manufacturers reported a slight increase in pro­
duction in early December, but recent output has been
slightly in excess of current needs. Inventories of both
finished goods and crude rubber increased in the latest
month, but the form er were under a year ago.
Most o f the smaller industries reported an expansion
in early December which in several cases was contrary
to the seasonal trend o f preceding years.
Production
of pottery and china was up quite sharply; plate glass and
table glassware output also im proved; clothing plants were
operating at a higher rate than in 1933 on spring orders;
machine tool and foundry equipment orders received in
November were higher than in any preceding month of
the year since January; and sentiment generally through­
out the district was better than it was a month ago.
Retail trade in November, judging by department store
sales, showed a contrary-to-seasonal increase and the ad­
justed index o f daily average sales rose four points to
70.4 per cent o f the 1923-25 monthly average. Dollar
sales in the period were 15.6 per cent larger than in
^November 1933, and preliminary reports for the first
half of December were that pre-Christmas buying in this
district exceeded last year by about that amount.
Commercial failures in the district increased slightly
November and for the first time in several months
were higher than in the corresponding period o f the
preceding year. In the first eleven months o f 1934, how­
ever, the number of commercial failures in the fourth dis­
trict declined 55 per cent from the same period of 1933.
Liabilities of defaulting concerns were down 48 per cent
in the eleven-month period.
FINANCIAL
A marked increase in debits to individual accounts at
banks in leading cities of the fourth district was evident
in the four weeks ended December 19. The gain from the
corresponding period o f 1933 was 33 per cent, whereas
in the first 50 weeks o f the year debits were 16 per cent
ahead o f the same interval of the preceding year. In the
district all but two cities for which figures are available
showed increases from a year ago in the four latest weeks.
Savings deposits at selected banks throughout the dis­
trict increased slightly in November, although deposits

TH E MONTHLY

B U SIN E SS R E V I E W

at Ohio banks showed a falling-off from October. Com*
pared with a year ago, savings deposits were up 6.1 per
cent at the reporting banks. Sales of life insurance in
November in Ohio and Pennsylvania were 3.7 per cent
smaller than in the corresponding month o f 1933, but
for the first eleven months o f the year a gain o f 7.4 per
cent was shown.
Reserve Bank Credit. In the four weeks ended Decem­
ber 19 little change in the volume o f reserve bank credit
extended was evident at the Federal Reserve Bank of
Cleveland. There was an insignificant rise in bills dis­
counted for member banks in the period, but at $433,000
on the latest date, they were at a new low level fo r this
season of the year. No change occurred in the amount of
Government securities owned or acceptances held in the
period, but short-term capital loans made to industry in
this district rose from $268,000 on November 21 to
$775,000 on December 19 and commitments 'to make addi­
tional loans amounted to $926,000 on the latest date.
Compared with a year ago, the total volume o f credit
extended was down slightly, the reduction occurring in
bills discounted fo r member banks and in acceptances
held.
Total reserves o f the bank increased sharply in 1934, a
gain of about $115,000,000, or 38 per cent, being shown
in the period. Reserves on December 19, amounting to
$416,000,000, were at a new high level.

week period.
Member bank holdings of Government
securities advanced to a new high level at the time of the
December 15 financing and investments in other securities
rose to a new level for the year on December 5, but
declined slightly in the two follow ing weeks. On Decem­
ber 19 holdings of other than Government securities in
these banks were about seven per cent higher than in
December 1933. Holdings of Government securities in
the past year increased 75 per cent.
Loans made by
reporting member banks declined about 13 per cent in
the year, the net result being that credit extended by
these banks in the period increased approximately $90,000,000, or 7.8 per cent.

Circulation of this bank’s Federal reserve notes in­
creased seasonally in December, but at $311,000,000 on
December 19 it was slightly under a year ago and also
the high point o f the year in September.

Iron and
Steel

Reserve deposits of member banks showed little change
in the four latest weeks, but in contrast with a year ago
these reserves were up approximately $100,000,000. Some
o f the increase was necessitated by reason of the fact
that deposits at member banks expanded in the period,
but the bulk of the rise represented excess reserves. In
November, the latest month for which complete figures
are available, daily average reserves of member banks
in this district were $271,700,000. This was approxi­
mately $130,000,000 in excess of requirements and repre­
sented a new high level for excess reserves in this district.
Member Bank Credit. At weekly reporting member
banks in leading cities of the fourth district total credit
extended increased $30,000,000 between November 21
and December 19. Most o f the gain was in investments,
but a slight increase in loans was reported in the four-




Demand deposits increased 4.8 per cent between No­
vember 21 and December 19, 1934, and on the latest date
these deposits were 37.5 per cent higher than a year
earlier. Time deposits declined in the four latest weeks,
thus continuing the general down trend evident in these
deposits since August. In the third week of December
time deposits at weekly reporting member banks were
only slightly larger than in the closing month o f 1933.
The accompanying chart shows the fluctuations in
total deposits and credit extended at weekly reporting
member banks in this district since the Banking Holiday
of 1933.
MANCTACTURING, MINING
The iron and steel industry approached
the period of holiday shut-downs and
taking of inventories with operations at
the highest rate prevailing at this season in four years. At
a time when production usually declines, activity at mills
throughout the country increased for nine consecutive
weeks prior to mid-December. Operations in the entire
industry in the week beginning December 17 were re­
ported to above 37 per cent of capacity. This compares
with recent low level o f 18 per cent in early autumn and
represents an advance o f over nine points in the four
latest weeks.
In December 1933, operations increased
quite sharply because a price advance was anticipated on
first quarter 1934 contracts. No such reason was respon­
sible for the rise in operations this past year.
The upturn in recent weeks has been gradual but per­
sistent and has been more pronounced at steel centers
of tEe fourth district than in the industry as a whole.
In the third week of December steel mills in Cleveland
and Lorain were operating near 75 per cent o f capacity,
the highest rate o f the year. This compares with 38 per
cent in the corresponding week o f November. Youngs­
town stepped up operations to 41 per cent, a net gain
o f six points in the four latest weeks. W heeling mills
were working at 80 per cent, but Pittsburgh mills, which
are more dependent on the heavy industries fo r their
outlet than other centers o f the district, were operating
at 26 per cent of capacity; this was a slight increase in
the four latest weeks. Some individual plants, having
received special rush orders chiefly fo r autom obile mate­
rials, were reported to be operating at, or near capacity
levels. As a result, steel industry payrolls just prior to
the year end were larger than for several months.
The recent improvement in the industry was due chiefly
to larger orders from automobile assembly plants, but in­
creased demand from agricultural implement manu-

TH E M ONTHLY

B U SIN E SS R E V I E W

facturers and to a limited extent the building-up of in­
ventories o f raw steel in anticipation of shut-downs over
the holidays were contributing factors. Buying o f railroad
steel is still quite limited, and with construction activity
declining seasonally, structural steel orders have shown
a falling-off.
An important development in the steel situation in
December was the rising demand for scrap steel. Prices
made a record advance o f $1.50 a ton in one week at
fourth district centers and the composite price com ­
puted by Steel, at $11.25, was higher than since May.
Large exports all through 1934 caused a shortage to de­
velop in the supply o f scrap steel generally.
Steel ingot production in November was 1,589,049 gross
tons, an increase of 8.7 per cent from October, and the
highest monthly output since June. Compared with a year
ago, a gain o f 4.5 per cent was shown. Daily average
steel ingot production increased 12.9 per cent from Octo­
ber to .November and apparently there was a further ex­
pansion in December. In the first eleven months of 1934,
23,319,000 tons o f steel were produced and output fo r the
entire year was approximately 12 per cent greater than
in 1933.
Daily average pig iron production increased four
per cent in November from the preceding month and, at
31,930 tons, was larger than since August; total produc­
tion for the month was slightly under a year ago. Sixty
blast furnaces were in operation on December 1 compared
with sixty-five a month earlier, and seventy-six on Decem­
ber 1, 1933, but several additional blast furnaces were
lighted in December as demand for pig iron increased.
In the first eleven months of 19 34, 14,950,000 tons of
pig iron were produced, a gain of 24 per cent from the
same period of 1933.
Receipts o f iron ore at Lake Erie ports in November
were less than half as large as in the corresponding month
of 1933, and for the entire shipping season of 1934 they
were 4.6 per cent smaller than in the 1933 season. Stocks
o f ore on hand at furnaces and Lake Erie docks on Decem­
ber 1, 1934, aggregated 35,874,000 tons, only 326,000
tons less than were on hand a year earlier.
Coal

Daily average bituminous coal produc­
tion at mines in the fourth district in­
creased 4.5 per cent in November from
October, a contrary-to-seasonal change. W ith the excep­
tion of 1933, a decline in coal production has been re­
ported in November in all recent years.




j

3

Compared with 19 33, a reduction of 2.2 per cent
was evident, but a year ago at this time coal mines were
unusually active. In the first eleven months of 1934 coal
production in the fourth district was 131,000,000 tons, a
gain of eleven per cent from the corresponding period
of 1933.
Bituminous coal shipments from Lake Erie ports in No­
vember amounted to 3,689,000 tons. This was a reduc­
tion o f eight per cent from the corresponding period of
1933, but fo r the 1934 shipping season the movement of
coal from local lake ports was 11.5 per cent greater
than in 1933.
The increase in the supply of bituminous coal above
ground in October, amounting to 1.9 per cent, was entirely
seasonal.
Prices o f retail coal increased seasonally in
recent months and were somewhat higher than a year ago.
Run-of-mine grades also were higher than at this time
last year, but a decline from the summer’s high level was
reported, chiefly because the supply of steam sizes in­
creased when industrial activity declined in the early
autumn of 1934.
Automobiles

The automobile industry apparently ex­
perienced less difficulty in changing
production lines to permit the assembly
o f 1935 models than it did a year ago. Manufacturing
plants in the fourth district, as a result, were benefited
by orders for materials which enabled them to increase
operations sharply in the closing month of the year. A c­
tivity in the automobile industry as a whole showed a
marked increase in the first two weeks of December and
in the latest period the Annalist index was 51.9 compared
with 34.3 a year ago, and 31.7, the recent low touched
in the third week of November. W ith the m ajority of
manufacturers increasing their operating rates, output
for the closing month of 1934 was estimated to be some­
what greater than in the corresponding period of the
previous year or in November.
Based on actual production in the first eleven months
o f 1934 and an estimate for December, the automobile
industry as a whole turned out more cars in the year
than since 1930.
The gain from 1933 was approxi­
mately 45 per cent, but considerable variation was evi­
dent in the comparison of 1934 output of individual com­
panies with their records for 1933. Truck production in
the period about equaled that o f 1930 and was as great
as in both 1932 and 1933 combined. The gain from 1933
was nearly 150 per cent. Of added im portance in this
connection was the fact that sales of both passenger cars
and trucks in 1934 compared very favorably with pro*
duction figures, and inventories of 1934 models were re­
ported below normal in December. New passenger car
registrations in each month of 1934 since June ex­
ceeded output in the corresponding month by an increas­
ing margin and export demand was greater in the year
than since 1930. In the latest month for which figures are
available, automobile exports were over 30 per cent
greater than in the corresponding month of 19 33.
According to the Department of Commerce, automobile
production in November, the latest month for which complete figures are available, was 78,415 cars and trucks.
This was an increase o f 29.2 per cent from the correspond ing month of 1933, Output in the first eleven months of

4

THE MONTHLY BUSINESS R E V IE W

the year was 2,596,000 cars and trucks, a gain of 41 per
cent from the similar period of the preceding year.
Passenger car production in November was up 6.7 per
cent and truck production in the period increased 80 per
cent. In the January-to-November period, truck produc­
tion increased 149 per cent from the corresponding inter­
val of 1933, while passenger car output in the same period
showed an increase o f 35 per cent.
Rubber,
Tires

The closing months of the year usually
are dull ones fo r the rubber and tire
industry, but in November and the first
half of December there were indications of a contrary-toseasonal rise in tire production. Employment at Ohio
factories increased 1.5 per cent in November from Octo­
ber, whereas in the preceding five years an average reduc­
tion of 1.7 per cent occurred at this season. Although
the number of employees in November at 17 factories was
2.5 per cent under a year previous, for the first eleven
months of 1934 an average increase o f 19 per cent from
1933 was reported.
Crude rubber consumption in the United States in
November, according to the Rubber Manufacturers Asso­
ciation, was reported to be 34,842 tons, an increase of
eleven per cent from October and of 19.5 per cent from
November 1933.
Based on figures for the first eleven
months of the year, crude rubber consumption in this
country in 1934 was only slightly under the record at­
tained in 192 9 and was greater than in any of the four
years, 1930 to 1933. Since considerably more than half
of all the rubber consumed domestically is used for auto­
m obile tires and tubes, improvement in the demand for
tires, both for replacement and original equipment use,
was largely responsible for the increased rubber consumption
in the year.
As for several months crude rubber used by industry
in November was slightly under imports in the period;
stocks of crude rubber increased moderately in 1934, and
in December inventories were about four per cent larger
than at the close of 1933. The tire industry this year
did not adopt the plan of taking orders in the fall for
delivery the follow ing spring, which permitted factories
to operate in the dull winter months at higher rates than
might be warranted by current consumption, but this ap­
parently did not prevent manufacturers from increasing
output to augment inventories. The expansion in opera­
tions in the first half o f December was attributed largely
to this fact, although increased demand from automobile
assembly plants was a contributing factor.
Final figures for October indicate that production in­
creased 11.9 per cent from September, but was 4.1 per
cent under October 1933.
For the first time in six
months output exceeded shipments, with the result that
inventories on November 1 were slightly larger than a
month earlier, but for 97 per cent o f the industry they
were a little smaller than a year previous. Tire produc­
tion in the first ten months of 1934 exceeded that o f the
same period of 1933 by 2.4 per cent.
Clothing

The strike this fall in the textile in­
dustry apparently delayed delivery of
materials to clothing factories and in
December local plants were starting operations on spring
models somewhat later than was customary. Chiefly be­




cause o f this condition, employment at fourth district
factories in November was under a year ago. This was
most noticeable at plants making men’s clothing, where
a drop o f eleven per cent from October was recorded
in contrast with a five-year-average decline of 2 per cent.
Operations at wom en’s and miscellaneous clothing fac­
tories increased in late November and the first part o f
December, and a gain in employment o f 6.6 per cent
was shown in November from October, with a further
improvement reported in early December. Several hosiery
and underwear mills in small Ohio towns have been oper­
ating at or near capacity levels in recent weeks. F or the
year 1934 as a whole, manufacturers o f clothing in the
fourth district reported operations substantially ahead of
1933; a general improvement in employment, sales, and
earnings in the period was indicated.
Orders for spring delivery placed prior to mid-Decem­
ber showed an increase from the previous year in most
instances. Prices also were higher than a year earlier.
Repeat orders from dealers for winter clothing to augment
depleted stocks have been received in fair volume in
recent weeks and inventories of finished winter clothing
were reported satisfactory.
Retail prices o f wearing apparel have shown a down­
ward tendency for several months according to Fairchild's
index; prices of wom en’s clothing on December 1 were
reported slightly under a year previous. Men’s clothing
prices were a little higher on the latest date than in
December 1933.
Sales of wom en’s clothing at fourth
district department stores in November were 14.4 per
cent larger than in November 1933. Sales of men’s wear
at these same stores showed an increase o f 31.9 per cent
in the period.
Other
Manufacturing

A somewhat unexpected and considerably greater-than-seasonal increase in
operations was reported in several
lines o f industrial activity in the fourth district in the first
half o f December. Reports from many o f the smaller
cities indicated that some lines were operating at capacity
levels. Activity in all but a few lines was considerably
above a year ago at this time. Preliminary reports for
the year 1934 in most cases revealed that operations in the
period averaged higher than in 1933, and employment and
payrolls showed improvement from the preceding year.

Autom obile Parts, Accessories. The autom obile indus­
try experienced less difficulty in changing from 1934 to
1935 models than was evident a year ago, with the re­
sult that local parts and accessory companies found it
necessary to increase operations sharply in late Novem­
ber and the first two weeks of December. Reports from
local companies indicated that December sales were larger
than for several years, with payrolls in some cases nearly
double those of November. The fact that the number o f
hours worked per week increased sharply was responsible
for the greater gain than was evident in employment.
November employment at 34 plants in this section was
2.6 per cent higher than in October, and 14 per cent above
November 1933. F or the first eleven months of the year
employment at companies reporting to the Ohio State
University Bureau of Business Research averaged 48 per
cent higher than in the same period of 1933.
B rick and Tile. Operations at brick and tile plants in

5

THE MONTHLY BUSINESS R E V IE W

this section, as well as in most parts o f the country, con­
tinue at low levels, although a slight improvement in both
output and orders received was evident when compared
with late 1933.
China, Pottery. China and pottery plants in this dis­
trict were operating in December at capacity levels per­
mitted by the industry’s code and a greater-than-seasonal
improvement was reported generally in recent weeks.
Output of plants was considerably greater than in Novem­
ber or December 1933, and several companies not pro­
ducing in recent years have been remodeling equipment
with the expectation of starting operations in the near
future.
Electrical Supplies. Employment at plants manufactur­
ing electrical machinery apparatus and supplies increased
at a greater-than-seasonal rate in November, but was
slightly under November last year. Little change was re­
ported in the first part o f December. F or the year 1934
as a whole, the industry experienced an improvement
compared with 1933.
Glass. Demand for plate glass increased sharply in late
November and early December follow ing the receipt o f
specifications from the automobile industry for 1935
models. Employment in November was about 25 per cent
higher than in the corresponding month of 1933 and for
the entire year 1934 marked improvement in operations
and employment was apparent. Sales o f moulded glass­
ware increased sharply in the year, but demand for build­
ing glass was limited throughout the period.
Hardware, Machine Products. A slight improvement,
which was contrary to the trend for this season o f past
years, was reported at local plants, and operations in
most cases at the year end were slightly higher than at
the close of 1933.
Machine Tools. Demand for machine tools increased in
November, the index of The National Machine Tool Builders’
Association showing a rise of twelve per cent from Octo­
ber. In the latest month new orders were higher than
since January and were materially above a year ago.
Foundry equipment orders also improved in November and
a gain of more than 100 per cent was shown from Novem­
ber 1933.
Paint. Demand for paint declined seasonally in late
November and first part of December, and some plants

Data for abore chart available on Request.




curtailed factory operations, while others maintained
schedules to build up inventories. Paint sales to automo­
bile and miscellaneous industrial companies improved in
December, but demand for other types of paint was
limited.
Paper, Boxboard. Little change was reported in recent
weeks in the paper and boxboard industry. Operations at
boxboard plants declined seasonally, but other plants were
running at about the levels reported for November. In
most years production declines toward the year end in an
effort to reduce stocks for inventory purposes.
Shoes. Operations at shoe factories in this district in­
creased in December as work on spring styles got under
way. The rise from November was reported to be more
than seasonal, resulting from the fact that orders received
in November and early December for early 1935 delivery
were larger generally than were received at this time in
1933.
Many plants were operating at capacity levels,
forty hours a week. In 1934, output of shoe factories in
this district was about the same as in the preceding year.
TRADE
Retail

The dollar volume o f retail sales at
reporting department stores through­
out the fourth district showed a contrary-to-seasonal increase in November, and in that month
was 15.6 per cent larger than in the corresponding period
of 1933. As a result, the seasonally adjusted index of
daily average sales advanced four points to 70.4 per cent
of the 1923-25 monthly average. As shown on the chart
at the bottom o f the page, this index was higher than since
July, but it was still several points under the recent peak
touched in the early part o f 1934.
At stores in smaller cities of the district, November
sales compared more favorably with a year ago than in
large centers, but sizable gains were reported generally.
F or the first eleven months of 1934 dollar sales at all re­
porting stores were up 17 per cent and the increase in
sales for the entire year in all probability approximated
this figure, for preliminary reports of December sales in­
dicated that gains from a year ago ranged from 15 to 20
per cent in this district.
There was little change in the volume of credit sales in
November from the preceding month or from the cor­
responding period o f 1933. There was a slight increase in

TH E M ONTHLY

6

B U SIN E SS R E V I E W

installment buying, but regular credit sales declined in
the period. The increase in basement store sales in No­
vember from a year previous was somewhat less than
the gain in total sales.
Composite prices at department stores, according to
Fairchild’s index, showed no change in November from
October and on December 1 they were reported to be
about the same as a year earlier. An increase was evi­
dent in some items such as yard goods, domestics, and
home furnishings, but these were offset by declines in
wearing apparel and other items.
Dollar value of department store stocks increased about
two per cent in November, but at the end o f the mom h it
was six per cent under November 193 3. The s e a so n a lly
adjusted index o f the dollar value o f stocks, at 59.7 per
cent of the 1923-25 monthly average, was about the same
as on October 31.
An improvement in collections was reported in Novem­
ber and 36.8 per cent o f the accounts receivable on Octo­
ber 31 were paid in the follow ing month. This compared
with 34.2 per cent in October, and 33.5 in November IS 3 3.
Collections on both installment and regular charge ac­
counts were better in the latest month than a year earlier.
November sales at reporting wearing apparel stores
in this district were 17.6 per cent larger than in the cor­
responding month o f 1933, and furniture store sales in
the same period were up 29 per cent. Dollar sales of
chain grocery stores, per individual unit operated, were
6.1 per cent larger in November than in the same month
of 1933, but were slightly smaller than in October.
Chain drug sales in November showed an increase of
eleven per cent from the preceding year and were slightly
larger than in October. F or the first eleven months of
1934 increases o f 8.6 and 12.3 per cent were shown in
chain grocery and chain drug store sales.
Sales of all reporting lines of whole­
sale trade in the fourth district de­
clined in November from October, but
the falling-off was chiefly seasonal and combined dollar
sales were 15 per cent larger than in November 1933.
The greatest increase from a year ago, 20 per cent, was
in grocery sales, but reporting dry goods’ companies
showed a gain of ten per cent, hardware eleven per cent,
and drugs, ten per cent.

tracts was large; in fact it was approximately three times
what it was the latest month.
Contracts awarded in November were valued at $9,730,000 in this district and in the first eleven months
of 1934 amounted to $141,845,000.
This was a gain
o f 54 per cent from the same period of 1933, but the bulk
of the increase was in publicly-financed projects.
On
the basis of the report of the F. W. Dodge Corporation,
covering the Pittsburgh Territory, over one-half of all con­
tracts awarded in this section of the country in the first
eleven months of 1934 was for public works and utilities,
by far the greater part of which was financed by Federal
funds.
Residential contracts awarded in this district in No­
vember were valued at 11,611,000. This was eight per
cent higher than in November 1933, but was a drop
of 32 per cent from October,
The latter decline was
partly seasonal, but was large in view of the fact that
that figures included both new construction and alterations
where contracts were awarded for the latter. Residential
contracts awarded in the first eleven months of 1934,
valued at $18,754,000, were 1.5 per cent smaller than
the same period o f 1933.
Contemplated construction reported in this section in
November was approximately as large as in October, but
in the latest month was only one-fourth as great as in
November 1933, when planning for publicly-financed con­
struction was near its peak.
This is a dull season of the year so far as demand for
building materials is concerned. Dealers throughout the
district, however, indicated that demand in the first part
of December was at approximately the level reported for
October and November, with the bulk of orders repre­
senting materials to be used in remodeling or repair
work. Material orders for new construction, however, were
larger than a year ago at this time,

Wholesale

In the first eleven months of 1934 dollar sales o f whole­
sale groceries were 18 per cent ahead of the same period
of 1933, and gains of 17, 23, and 24 per cent, respectively,
were shown in sales of dry goods, drugs, and hardware.
Inventories of wholesale distributors had a higher
dollar value at the close of November than in late 1933,
but the advance in prices in the year contributed to the
rise.
BUILDING
There was a slight decline in the value of building con­
tracts awarded in the fourth district in November from
the preceding month, but the drop was slightly smaller
than was recorded in the 37 Eastern States by the F. W.
Dodge Corporation. In contrast with a year ago, a drop
o f 42 per cent was shown in this district in November, but
last year at this time the volume of public w orks’ con­




AGRICULTURE
Tobacco

Selling of the 1933 Burley tobacco crop
started on December 3 at Lexington
and a day later at other centers. At
the opening sales, offerings of tobacco were in moderate
volume, but toward the end of the second week receipts
were increasing. Total sales in the first two weeks at
Lexington and nine other principal markets were esti­
mated at 12,000,000 pounds. The average price received
was $20.25 a hundred pounds, $7.58 above the average
price received in the first two weeks of the 1933 season
and the highest since 1929. Part of this increase was
due to the fact that most growers offered only their bet­
ter tobaccos for sale.
Under the AAA program each
grower was permitted to market only a specified number
o f pounds and as a result the poorer grades were with­
held.
With the quality of tobacco offered for sale much above
average, most of the advance in price has been in the
poor and medium grades, which are scarce. High quality
tobacco sold at a level only slightly above last year
and extra fancy grades actually sold at lower figures
than they did in 1933.
The 1934 Burley crop was expected to be the smallest

TH E MONTHLY

marketed in several years. Estimates ranged between 250,000,000 and 275,000,000 pounds compared with a crop
of 396,000,000 pounds in 1933, which sold at an average
price of $10.42 a hundred pounds.

Fourth District Business Statistics
(000 omitted)
Nov.,
Fourth District Unless
1934
Otherwise Specified
Bank Debits— 24 cities, . . . . . . v $ l,707,000
Savings Deposits— end of month:
41 banks, O. & Pa....... ..
.$ 664,288
Life Insurance Sales:
Ohio and Pa........................ ... . . $ 72,036
Retail Sales:
16,409
Dept. Stores— 49 firms.... ..........$
Wearing Apparel—-11 firms... . .$
770
Furniture— 42 firms........ .......... $
592
Wholesale Sales:
Drugs— 13 firm s.........................$
1,236
Dry Goods— 10 firm s,. . . . . . . . . $
1,154
Groceries— 33 firms. . . . . . . . . . .$
3,876
Hardware— 14 firms..............1,233
Building Contracts— T otal.......... $
9,730
”
”
— Residential. $
1,611
Commercial Failures-—-Liabilities $
2,967
”
”
N u m b e r...
872
Production:
957
Pig Iron, U. S . . . . . . . . . . . . .Tons
1,589
Steel Ingot, U. S .. . . . . . . . . .Tons
45,4953
Automobiles-Pass. Car,. U. S . . . . .
.
Trucks, U. S...........
32,9202
‘ '
“
11,715
Bituminous C oal.................... Tons
399
Cement— O., W. Pa., W. Va. bbls.
Elec. Power— O., Pa., K y .. . k.w.h.
1,213s
2,115s
Petroleum— Q., Pa.f K y .. . . .bbls.
«
Shoes............ ...................... . Pairs
3,188s
Tires, U. S ........................Casings
Bituminous Coal Shipments:
3,689
Lake Erie Ports............ ..
.Tons
Iron Ore Receipts:
421
Lake Erie P o rts .. . . . . . . . .Tons
1 not available
3 actual number
8 October

%

change
from

1933
+22.5

change
from
1933
+ 15.6

Jan.-Nov.,
1934
<
18,251,000

+ 6.1
3.7

849,208

+ 7.4

+15.6

164,754
7,835
7,152

+ 17.0
+ 15.8
+ 26.9

14,383
12,083
41,853
12,933
141,845
18,754
24,684
7182

+ 23.4
+ 17.2
+ 18.2
+ 24.4
+53.6
— 1.5
— 48.1

— -

+ 17.6
+28.8

+ 10.3

+10.0

+20.0

+ 11.4
— 42.0
+ B. 2
+35.4
+ 4.8

—11.8

+ 4.5
+6.7
+79.7
— 2.2
+ 62.2
+5.2
+11.9
— 20.06
— 4.1

55.0

14,950 + 24.3
23,319 +12.1
2,061,9792 + 35.4
533,5202 + 149.3
130,738 +
7,076 + 33.0
+10.8
19,6184 +23.5

11.0

11,5674
s

+ 0.4^

Wholesale and Retail Trade
(1934 compared with 1933)

D E P A R T M E N T ST ORES (49)
Akron................................ ..
C in c in n a ti.......................... ....................
C leveland...............................................
C o lum b us...............................................
P ittsburgh...............................................
Toledo..................................... ................
Wheeling.......... ..............
Other Cities. .........................................
D istrict......................... ..
W E A R IN G A P P A R E L (11)
C incinnati...............................................
Other Cities........ ...................... ..
D istrict.........................................
F U R N IT U R E (42)
C incinnati..............................................
Cleveland...............................................
Colum bus...............................................
D ay to n........ ................................ .........
Toledo.....................................................
Other Cities. . . . . . . . . . . . . . . . . . . . . .
District............... ....................................
C H A IN STORES*
Drugs— District ( 4 ) . . . . . . . . . . . . . . . .
Groceries— District (5 ).......... ............
W H O L E S A L E G R O C E R IE S (33)
Akron........ .............................................
Cleveland..........................................
Erie...........................................
Pittsburgh.....................................
Toledo........ .................... .
Other Cities..................................
D istrict................... ...............
W H O L E S A L E D R Y G O O D S (10).
W HOLESALE DRUGS ( 1 3 ) .. ....,
W H O L E S A L E H A R D W A R E (14).
*Per individual unit operated.

35,728

+14.5
+ 18.0
+ 16.0
+ 16.9
+12.0
+20.1
+12.5
+ 22.7
+ 15.6

+ 34.6
+10.9
+19.5
+18.1
+ 12.3
+ 15.1
+ 15.6
+26.7
+ 17.0

— 3.3
— 12.2
+ 2.0
— 5.8
— 11.1
+ 0 .8
— 0 .7
+ 1.6
— 6.2

+ 11.7
+ 20.9
+ 17.6

+ 9.4
+ 19.2
+15.8

— 6.9
+ 2.6
— 0 .7

+116.7
+ 16.8
+ 27.9
+ 16.5
+ 26.0
+ 16.6
+ 28.8

+ 30.6
+ 28.5
+ 22.4
+ 6.6
+ 35.0
+35.1
+ 26.9

+11.1
+ 6.1

+ 12.3
+ 8.6

+ 31.3
+ 27.8
+11.1
+11.3
+ 16.9
+16.4
+20.0
+ 10.0
+ 10.3
+ 11.4

+ 34.2
+ 16.8
b20.8
[-16.2
1-19.7
[-17.0
H 8 .2
[-17.2
+ 23.4
+24.4

+ 14.2
+ 8.7

+ 11.5

15,573
First ten months
Confidential
October revised

4.6

55.2

Debits To Individual Accounts
(Thousands of Dollar®)

less Indexes
’)
Nov.
1934
63
Bank Debits (24 cities).. . . . . . . . . . . . . . . . . . .
Commercial Failures (N um ber). . . . . . . . . . . .
60
”
”
(Liabilities)......... . . . . .
67
Sales— Life Insurance (Ohio & Pa. ) . . . . . . . . .
86
” Department Stores (47 firms).......... .. . . .
75
” — Wholesale Drugs (12 Firm s). . . . . . . . .
82
”
”
Dry Goods (10 firms).
47
” —
”
Groceries (33 firms).........,
67
” —
”
Hardware (14 firms). . . . . . .
63
” —
”
All (69 f i r m s ) . . . . ........ .
65
” — Chain Drugs (4 firms)**.........
74
Building Contracts— (total). . . . . . . . . . . . . . . .
20
”
”
(Residential). . . . . . . . . . . .
9
Production— Coal (O., W . Pa., E. K y.).
65
— Cement (O., W. Pa., W. V a .).. .
33
— Elec. Power (O., Pa., K y .) * .. . . .
144
”
*
—Petroleum (O., Pa., K y.)*.
114
”
— Shoes............ .............. .
•October.
**Per individual unit operated,




Percentage
Increase or Decrease
SALES
SALES
STOCKS
Nov.
First 11
Nov.
1934
months
193

38,9114 + 2.4

8. 2
—

—

7

B U SIN E SS R E V I E W

Nov.
1933
52
57
50
89
68
75
43
56
57
56
67
35
9
66
20
137
109
49

Nov.
1932
49
134
111
93
60
72
36
52
45
51
67
29
10
64
63
124
101
48

Nov.
1931
66
131
146
109
79
76
48
62
57
61
78
30
17
63
64
139
121
45

N ov
1930
96
116
92
109
95
92
69
80
72
78
84
79
34
82
90
150
117
37

C incinnati. . . .
Cleveland........
C o lu m b u s.. . . .

Greensburg. . .
Homestead.
L exington... . .
Middletown. , ,
Oil C ity ..........
Pittsburgh.
Springfield. . . .
Steubenville, ,

Youngstown. .
Zanesville........

4 weeks
ended
Dec. 19
1934
40,597
6,263
24,421
240,734
376,750
133,298
39,561
18,191
2,517
4,388
7,146
1,744
17,313
7,475
2,454
6,097
7,536
675,589
11,551
5,500
76,647
5,322
23,594
27,881
5,654
1,768,223

%
change
from
1933
+ 35.0
+ 5.6
+ 20.2
+ 23.7
+ 23.6
+ 60.7
+ 30.6
+ 22.3
+ 9.8
+ 30.6
+ 16.4
+ 16.7
+35.6
— 0 .4
+30.1
+ 7.5
+ 43.2
+ 46.9
+ 25.6
+ 16.1
+17.1
+ 12.0
— 1.6
+ 20.0
+ 11.3
+33.3

Year to date
Jan. 3, 1934
to
Dec. 19,1934
524,238
78,220
295,477
2,860,622
4,617,649
1,407,714
472,820
219,869
29,703
57,172
89,793
21,880
200,639
89,535
31,326
72,808
83,332
6,589,486
140,839
69,743
994,090
70,085
316,611
378,313
67,329
19,779,293

Year to date
Jan. 4, 1933
to
Dec. 20,1933
372,516
70,211
220,171
2,581,633
4,036,033
1,047,754
427,830
188,802
26,163
44,403
77,043
18,800
167,984
67,278
25,914
66,929
68,414
5,825,138
116,756
54,727
830,722
57,851
304,597
296,762
60,281
17,054,712

%
change
from
1933
+ 40.7
+ 11.4
+ 34.2
+ 10.8
+ 14.4
+ 34.4
+10.5
+16.5
+ 13.5
+28.8
+16.5
+ 16.4
+ 19.4
+33.1
+ 20.9
+ 8.8
+ 21.8
+13.1
+ 20.6
+ 27.4
+ 19.7
+21.1
+ 3.9
+27.5
+ 11.7
+ 16.0

8

THE MONTHLY BUSINESS R E V IE W

Summary of National Business Conditions
By the Federal Reserve Board

Index number of industrial production, adjusted
for seasonal variation (1923-1925=100). Latest
figure, November, preliminary 74.

Three month moving: averages of F. W . Dodge
data for 37 Eastern States, adjusted for seasonal
variation- Latest figures based on data for Octo­
ber, November, and estimate for December.

Index of United States Bureau of Labor Statis­
tics (1926 = 100). By months 1929 to 1931; by
weeks 1932 to date. Latest figure is for week
ended December 15.

in 91 leading cities. Latest figures are for week
ended December 12.




In November the rate of industrial activity showed little change and
the general level of commodity prices remained unchanged. Distribution
of commodities to consumers was well maintained.
Production and Employment
Volume of industrial production declined in November by an amount
somewhat smaller than is usual at this season and consequently the Board’s
seasonally adjusted index advanced from 73 per cent of the 1923-1925 aver­
age in October to 74 per cent in November. In the steel industry output
continued to increase during November and the first three weeks of Decem­
ber, contrary to the usual seasonal tendency. Autom obile production also
showed an increase in the early part of December, follow ing a decline in
connection with preparations for new models. In November lumber output
decreased by more than the estimated seasonal amount. At woolen mills
there was a considerable increase in output, while consumption of cotton
by domestic mills showed a slight decline. Activity at meat-packing estab­
lishments showed less than the usual seasonal increase. Production of the
leading minerals was at about the same level as in October.
Factory employment declined between the middle o f October and the
middle of November by the usual seasonal amount and was at the same
level as a year ago. Declines reported for the automobile, shoe, and canning
industries were smaller than seasonal while decreases at railroad repair
shops and sawmills, were larger than are usual at this season. At meat­
packing etablishments, where employment has been at a high level in recent
months, there was a considerable decline but the number on the payrolls
in November was larger than in the corresponding month of other recent
years. Employment at woolen mills showed a substantial increase. The
number employed on construction projects of the Public Works Administra­
tion declined further in November, according to the Bureau of Labor Statis­
tics.
Value of construction contracts awarded, as reported by the F. W.
Dodge Corporation, showed a considerable decline in November and the
first half of December, follow ing an increase in October. The indicated de­
cline in awards from the third to the fourth quarter was somewhat smaller
than usual.
Department of Agriculture estimates for December 1 indicate that
production of principal crops this season was about 22 per cent smaller
than in 19 33 and 32 per cent below the average for the previous ten years,
reflecting reductions in acreage and in yield per acre. There has been a
shortage in feed crops accompanied by a sharp increase for the year in the
slaughter of livestock. Although output o f agricultural comm odities has
been smaller than in any other recent year, farm income has been larger
than in either 1932 or 1933, reflecting chiefly higher prices, and, to a
smaller degree, benefit payments.
Distribution
Total freight car loadings declined in November by less than the esti­
mated seasonal amount, reflecting chiefly a smaller decline than is usual
in shipments of miscellaneous freight. Retail sales generally have been
well maintained. Department store sales increased by slightly less than
the estimated seasonal amount in November; preliminary reports for the
first half of December, however, indicate a more-than-seasonal increase in
Christmas trade.
Commodity Prices
Wholesale com m odity prices generally showed little change during
November and the first half of December.
Prices of scrap steel continued
to increase during this period, while corn prices, which advanced rapidly in
November, declined somewhat after the first week o f December. Retail
food prices declined in November, reflecting lower prices for meats.
Bank Credit
Developments at the Federal reserve banks in December reflected largely
the seasonal increase in the demand for currency and the continued inflow
o f gold from abroad.
Loans and investments o f reporting member banks in leading cities
showed an increase of $150,000,000 in the four weeks ended December 12,
after declining somewhat in the preceding four weeks. The growth reflected
increases in holdings of United States Government obligations and in brokers’
loans. Deposits at banks showed a further considerable growth.
Yields on short-term Government securities declined slightly in Decem­
ber, while other short-term open-market money rates showed little change.
O n December 15 the discount rate o f the Federal Reserve Bank o f Atlanta
was reduced from 3 per cent to 2% per cent and on December 21 a similar
reduction was made at the Kansas City Federal Reserve Bank.