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MONTHLY BUSINESS REVIEW
Covering financial, industrial, and agricultural conditions
in the

Fourth Federal Reserve District
Federal Reserve Bank o f Cleveland
Vol. 13

Cleveland, Ohio, December 1, 1931

There was a better feeling than a month ago in most
sections o f the District regarding general conditions in
early November, though actual developments in trade
and industry failed to reveal any marked improvement
from the low levels to which operations had declined in
October. This changed sentiment was partly attributable
to the decline in bank suspensions in November from
the high levels of other recent months and to the upward
movement o f some comm odity prices.
Demand for
currency also has receded.
The iron and steel industry has increased operations,
contrary to seasonal movements o f other years and with
little support from automobile producers.
Touching a
low for this depression o f 27 per cent of capacity in the
third week o f October, schedules were advanced to 32-33
per cent in the third week o f November. Cleveland and
Y oungstow n. plants have been operating at higher-thanaverage levels. W ith automobile companies almost out
of production, eight concerns being entirely closed, there
has been little demand for steel from this source. New
models are being introduced, however, and some material
and parts buying was reported in the latter part o f Novem­
ber. The machine tool industry showed some pick-up in
November after weeks o f very low operations, the in­
creased demand being attributed to the automobile industry.
Tire production has been experiencing its usual sea­
sonal decline, though the falling-off in October, based on
rubber consumption, was greater-than-seasonal. Building,
both in October and the first half of November, was very
much reduced from the low levels o f last year. In the
first ten months, work on public projects and utilities was
43 per cent below a year ago and non-residential building
in the same period was down 51 per cent. Residential
building was behind 37 per cent.
Employment and payroll indexes receded in October
at a slightly more-than-seasonal rate and the number and
size of commercial failures in the same period were much
above last year. Sales o f life insurance in October in
Ohio and Pennsylvania were only 9.5 per cent below the
same month of 1930, while the decline in the first ten
months was 17 per cent.
Crop estimates were further increased in October, a
result o f very favorable weather. The increase in agri­
cultural prices has been encouraging to farm communities.
Unusually warm weather for this time o f year has re­
tarded operations in several lines, including sales at de­
partment stores, demand for coal, production o f shoes




No. 12

and clothing, etc. Department store sales in October were
20.6 per cent below the corresponding month last year, sales
o f wearing apparel and seasonable articles being very
much reduced. Due to this lack o f demand, clothing fac­
tories have had few reorders, though usually at this time
o f year, because o f reorders in addition to operations on
goods for spring delivery, the industry is operating at peak
levels. Shoe production declined much more than the
usual seasonal amount in October.
Demand for coal,
which was low because o f the reduced level of industrial
activity, was further reduced on account o f limited house­
hold demand.
FINANCIAL
Tension surrounding the banking situation, both in the
Fourth District and the entire country, was considerably
relieved in the past month. The number o f bank sus­
pensions in this District declined from 49 in October to
nine in the entire month o f November, and several of the
closed banks were completing plans which would enable
them to reopen in the near future. As a result, demand
for accommodation at the Reserve bank and for currency
has subsided and the rate o f decline in deposits at re­
porting member banks has slowed up materially.
The number o f commercial failures in this section in­
creased from 165 in September to 255 in October and
was 38 per cent above last year.
The increase from
September was greater than seasonal and defaults in the
first ten months were 15 per cent more numerous than
in the like period o f 1930. The size o f the defaulting
concerns also was very much increased, liabilities in Octo­
ber being over three times as large as a year ago and
more than twice as large in the first ten months as in the
corresponding period o f the preceding year.
Bank debits failed to show the usual seasonal increase
in the four latest weeks, being 31 per cent below the simi­
lar period o f last year, and in the first ten months were off
20 per cent.
Savings deposits receded very sharply in October, the
reduction at the reporting banks being 3.6 per cent in
the month. On November 1, savings deposits at these
banks were nearly ten per cent smaller than on the same
date last year.
Reserve Bank Credit. Changes in assets and liabilities
o f the Federal Reserve Bank o f Cleveland in the past
monthly closely paralleled those occurring in the Federal

2

THE MONTHLY BUSINESS REVIEW

reserve system as a whole. In the fou r weeks ended
November 18, the recent downward trend o f gold reserves
was reversed, an increase o f over $20,000,000 being
shown in the period. At $292,899,000 on the latest report
date, they were only $2,500,000 below holdings on the
corresponding date last year. They were still over $90,000,000 larger than two years ago.
At the same time total earning assets dropped from
$223,052,000 on October 21, to $204,422,000 on November
18. This was in contrast to the seasonal increase shown
at that time in preceding years. The greater part o f the
reduction was caused by a falling-off in holdings o f bank­
ers’ acceptances which dropped from $57,566,000 on Octo­
ber 18 to $36,647,000 in the follow ing four weeks. This
reduction was similar to the drop shown for the entire
system, as maturing bills exceeded the amount of bills
offered to the Reserve banks.
Bills discounted for member banks in this District in­
creased in the closing part of October and early November
to $106,161,000 on November 4, but receded in the two
ensuing weeks to $94,824,000, as demand for currency de­
clined. Discounts, on the latest date, were more than
three times as large as a year ago, and in the past few
weeks have been higher than since late 1929.
Holdings of Government securities have remained prac­
tically unchanged at the high level which has prevailed
since July.
Circulation of this bank’s Federal reserve notes con­
tinued to expand at a somewhat decelerating rate until
the week ended November 18, when a reduction o f $4,000,000 was reported. This was partly seasonal, but was the
first weekly reduction since September and the largest
since January. The sharp upturn in note circulation of
this bank in the past year is shown on the accompanying
chart. Compared with a year ago, note circulation has
expanded $127,000,000, and the increase over 1929 is
even larger.
Business has been declining generally in
the past two years, and constantly since the spring o f this
year, and yet circulation o f Federal reserve notes, the most
important type of money, has increased during much of
the period. This is a reflection o f the disturbed banking
situation in the District and represents withdrawals by
individuals for hoarding as well as accumulation by banks
o f larger holdings o f cash.
Member bank reserve deposits dropped in the latter part
o f October, but increased slightly in the two weeks ended




November 18. This latter change occurred in the face of
declining deposits at member banks. The ratio o f total
reserves to deposit and note liability combined increased
from 59.4 to 62.9 in the past four weeks.
Member Bank Credit. Deposits at reporting member
banks in leading cities continued to recede in the four
weeks ended November 18, but the decline was more
moderate than in preceding periods o f this year.
The
reduction in total deposits was about 2.6 per cent, most
o f which represented a falling-off in time deposits which
declined over $25,000,000, or 2.9 per cent in the period.
Demand deposits were reduced $7,000,000, or less than
one per cent. Demand deposits are now smaller than
time deposits, while prior to September the form er always
exceeded the latter.
Accompanying the drop in deposits, loans and invest­
ments receded nearly two per cent in the four weeks, and
on November 18 were about nine per cent smaller than one
year ago, and lower than since early 1927. The greater
part o f the reduction in the past four weeks was in total
investments which declined over three per cent in the
period. W ith the exception o f the first week in January,
investments are lower than for any week this year.
The falling-off in total loans, one per cent, in the past
four weeks, was greater in collateral than in “ all other*'
loans. Compared with the high point touched in 1929,
collateral loans have been reduced nearly 25 per cent,
while "a ll other” loans, changes in which represent largely
fluctuations in comm ercial demand, have receded only 15
per cent from their peak.
MA1NTTFACTTJKING, MINING
Iron and
Steel

The iron and steel industry touched the
lowest point o f the present depression
in the third week o f October when op­
erations receded to 2 7 per cent o f capacity. Since that time
a moderate upturn has been apparent, schedules being
increased to 31 per cent o f capacity by the third week o f
November. Cleveland mills in the month ended November
15 operated irregularly, falling from 39 to 29 per cent
and then rising to 44 per cent. Pittsburgh showed a
steady rise from 25 to 30 per cent, while Youngstown de­
clined from 30 per cent to 24, but recovered to 37 per
cent by mid-November.
This upward movement was somewhat greater than
seasonal and sentiment in the steel industry is more opti­
mistic than for some time. Operators discern, for the
first time in many months, the possibility o f moderately
better business. The recent upturn was made on small
individual commitments and without substantial assist­
ance from the automotive industry, and in mid-November
there were indications that stronger support from this
quarter would result as 1932 models were scheduled for
dealer stocks and display cars.
The recent upturn, however, may be a belated seasonal
movement which normally develops in September and
early October. There is little forward buying.
Prior to November, steel operations had shown a con­
tinuous decline since last March and the October records
were the lowest in ten years. Steel ingots were made in
October at the rate o f 58,977 tons a day, total production
being only 27.8 per cent o f estimated capacity. Output
last year was 99,724 tons a day.
The decline from

THE MONTHLY BUSINESS REVIEW
September was only 0.9 per cent, the smallest for any
month since March.
Ten-month steel production was
22,004,112 tons, compared with 35,094,520 tons a year
ago. Average operations for the period have been 39.84
per cent o f capacity against 67.42 in the same period of
1930.
During October the daily average output o f pig iron was
37,831 gross tons, or 26.3 per cent o f rated capacity, the
lowest since September, 1921. In the ten months, 16,180,814 gross tons o f pig iron were produced, against 27,910,215 tons in the comparable period o f 1930. On the first
o f November there were only 69 furnaces in blast, a reduc­
tion o f five in the month, and also the lowest since
September, 1921.
Finished steel commitments were so small that the price
structure was under no pressure, with the single excep­
tion of cold-finished steel, which eased off $2 per ton.
Pig iron, however, declined 50 cents a ton at Pittsburgh
and in the Mahoning Valley. As a result, the iron and
steel composite of Steel receded from $30.78 to $30.63 during
the month.
Coal

Because o f the unusually warm weather
fo r this time o f year, the seasonal in­
crease in coal consumption has been
smaller than in other recent years, thus further reducing
the demand for coal which has been at low levels for
some time, partly due to curtailed operation o f industrial
institutions and railroads.
Output o f Fourth District mines in October was 13,390,000 tons, an increase o f about nine per cent from Septem­
ber, compared with an eight-year average increase for the
period o f eleven per cent. In the entire country, coal
production increased 12 per cent from September. Com­
pared with a year ago, output o f District mines was off
23 per cent in October and 19 per cent in the ten-month
period.
Stocks of bituminous coal in hands o f commercial con­
sumers and retail dealers on October 1 were 34,500,000
tons, an increase o f 4,400,000 tons in the past three
months, but 1,400,000 tons below last year on that date.
Consumption o f coal in the third quarter fell to 6,046,000
tons a week, against 6,273,000 tons in the second quarter,
and was 18 per cent under the third quarter o f 1930.
Shipments of coal from Lake Erie ports in October were
4,707,000 tons, an increase o f 2.9 per cent from the corre­
sponding period o f 1930, but for the season to November
1, such shipments have been 18 per cent smaller than in
the like period o f last year. Stocks o f bituminous coal
at upper lake ports on October 1 were 8,836,403 tons,
about 1,500,000 tons less than a year ago.
The third international conference on the bituminous
coal situation was held at Pittsburgh this past month and,
while many ills were generally recognized, chief among
which were overproduction and competition from other
fields, no concerted action was taken except to refer the
six proposed plans for stabilization to a committee com­
posed o f the Governors o f the principal coal-producing
states.
Automobiles

Though there usually is some fallingoff in automobile production In October
and November as model changes are
effected, the reduction this year was o f unusual propor­




3

tions, particularly since September output was so reduced.
There were only 80,142 cars and trucks made in October,
according to the Department o f Commerce, a reduction
o f 43 per cent from September, and which compared with
154,401 units produced in October, 1930. Actual produc­
tion was smaller than for any month since 1921, and the
Board’s seasonally adjusted index was 28 per cent o f the
1923-1925 monthly average, compared with 40 in Septem­
ber.
The improvement expected in November had not mate­
rialized to any extent in the first three weeks, Cram's
weekly estimate for the latest period being only 8,709
cars and trucks, against 42,858 units in the corresponding
week last year. The Annalist's weekly adjusted index was
only 17.8 per cent o f estimated normal, nearly a complete
shut-down.
Eight manufacturers were entirely out of
production and others were operating on very reduced
schedules.
Industrial employment at Detroit increased
rather sharply in November, however, and production on
1932 models is very gradually getting under way.
The falling-off in production has been less drastic in the
truck field than in passenger cars. Output of trucks in
October, at 21,727 units, was 46 per cent below last year.
In the first ten months truck production was down 26
per cent. Truck production was lower in 1927 and 1924
than at present.
Passenger cars produced in October
totaled 57,764 units, a drop o f 49 per cent from the
same month o f 1930, and o f 29 per cent in the ten-month
period. To find a month o f low er passenger car produc­
tion it is necessary to go back to January, 1921.
Output o f automobiles has fallen to much lower levels
than have sales, and dealers' stocks are substantially re­
duced. In the first nine months, (September being the
latest month for which registration figures are available)
retail sales o f passenger cars plus exports have exceeded
production by a good margin. Sales in September were
about 17,000 in excess o f production.
In principal counties o f the District new passenger car
registrations in October declined more than seasonally, and
were 26 per cent below one year ago. In the first ten
months the reduction was 26 per cent.
Tires,
Rubber

The tire industry continues to experience its seasonal decline which began
in July, November usually being the
month of lowest production and employment. The latter
dropped two per cent in October from the preceding month,
slightly less than the five-year average falling-off of three
per cent, but the number employed was 14 per cent below
last year and some factories were operating only part-time.
October sales were reported considerably below those in
September, only part o f the decline being seasonal.
Consumption o f crude rubber in October by manufac­
turers in the United States was 22,277 long tons, a reduc­
tion o f 5.8 per cent from September, as compared with an
average decline o f three per cent. Compared with a year
ago, rubber consumption was off 19 per cent.
Tire production in September, the latest month for
which complete figures are available, was 18.8 per cent
below August, a greater-than-seasonal decline, and 5.8 per
cent under a year ago. In the first nine months the re­
duction was 3.2 per cent. Tire shipments in September
receded 20.7 per cent from August and were 10.8 per
cent under a year ago. Shipments in September exceeded

4

THE MONTHLY BUSINESS REVIEW

production by 24 per cent, however, and stocks dropped
8.3 per cent in the month, and on September 30 were 17
per cent smaller than on September 30, 1930.
Producers feel that a real tire shortage is gradually
developing, based chiefly on gasoline consumption figures
which indicate that cars are being operated at approxi­
mately the same rate as in other recent years. In the
first nine months o f 1931 consumption o f gasoline was
over 500,000,000 gallons ahead of the same period of 1930
and 1,180,000,000 gallons in excess o f the corresponding
period o f 1929.
In connection with the foregoing, the semi-annual sur­
vey o f dealer stocks made by the Department of Commerce
shows some interesting facts. The average number of
casings per dealer was 60.2 (based on 26,882 reports)
compared with 62.4 tires a year ago, as shown by 31,522
reports. This was a reduction o f 3.5 per cent from last
year, a favorable development, but in proportion to cur­
rent demand, stocks no doubt are ample. Present stocks,
however, are low er than for any corresponding date since
1927.
Despite the falling-off in consumption o f crude rubber,
imports continue in large volume, the October figure,
41,395 long tons, being 2.2 per cent ahead o f September
and only five per cent below last year. In the first ten
months imports were off only two per cent, while con­
sumption was down about seven per cent.
Domestic
stocks o f crude rubber which have been increasing for
two years, were estimated at 273,456 long tons, or more
than a year’s supply. Compared with a year ago, the
increase was 47 per cent.
Prices have moved down as stocks increased, rubber
being quoted in mid-November at less than five cents a
pound, a drop o f nearly 40 per cent in the past year.
Clothing

The woolen textile and clothing industry
has been hampered by the long period
o f very moderate fall weather, and de­
mand for winter clothing was further reduced. Retail
stores have had a very poor season so far, October cloth­
ing sales being 20 to 25 per cent below the same period
o f 1930.
This is normally the best season o f the year for cloth­
ing manufacturers, reorders on winter goods and initial
orders for spring delivery stimulating operations, but
total employment in the clothing industry in October,
dropped four per cent from September, in contrast to a
five-year average increase of two per cent for the period.
Compared with a year ago, the reduction was nine per
cent and some factories are only operating on part-time
schedules. Employment conditions at men’s clothing fac­
tories were better than at plants making women’s clothes.
Compared with a year ago the reduction at the form er
was only three per cent.
Salesmen are in their territories with spring samples,
but advance orders are reported in small volume, in most
cases, though one concern has received a larger volume of
advance orders than was obtained in the same period o f
last year. Prices are very low, and the recent upturn iu
raw material prices may account for the increased buying.
Retail stocks are limited, the dollar value o f wom en’s
clothing at stores in this District being 25 per cent below
last year. Men’s clothing stocks were down 13 per cent
in the same period. Part o f this represents a reduction




in costs, but Fairchild1s retail price index for clothing is
about ten per cent lower than at the beginning o f the
year, the earliest date for which these figures are avail­
able.
This has been an unusual year for makers o f knit goods,
due to the popularity o f knitted outerwear. Operations
have passed their peak, however, and production now is
being curtailed. W arm weather has retarded demand for
knit underwear.
Other
Manufacturing

Sentiment among general manufacturers o f the District apparently was much
improved in mid-November from a
month ago. Recent developments in the general situa­
tion, including a decline in the number o f bank failures
and money in circulation and a rise in prices of agricul­
tural and other products aided materially in restoring
confidence. Some increased buying was reported in midNovember, not entirely seasonal.
The latest complete
employment and production figures, however, apply to
October when the downward trend was still apparent. At
261 out o f 707 manufacturing concerns reporting to the
Ohio State Bureau o f Business Research, increases were
shown in October and 64 reported no change from Septem­
ber, but the index fell two per cent and was 14 per cent
below last year. In the past five years there has been an
average decline o f one per cent from September to Octo­
ber. Four groups, chemicals, metal products, rubber prod­
ucts, and vehicle manufacturers, improved or showed less
than the average September-to-October decline. In the
m ajor cities, employment at Dayton was reported above
last year and a favorable increase was shown at Toledo
and Pittsburgh in October. Columbus employment dropped
seven per cent, a sharp reduction.
Many concerns which show a rather favorable situation
compared with a year ago are staggering their work so
that a larger number can be employed, but payrolls are
very much reduced.
Clay Products. Brick and tile factories increased the
number of employees two per cent in October, compared
with a five-year average decline o f that amount. Demand
for window glass was stimulated by the possibility of a
glass cutters strike which proved to be o f short duration.
A better feeling was reported in the trade than for some
time.
Plate glass demand has changed little, though
manufacturers anticipate some improvement due to larger
orders from automobile manufacturers.
Moulded glass
makers are experiencing a seasonal falling-off, but have
enjoyed a good year. Stocks o f plate and rolled glass
are low. China and pottery manufacturers report condi­
tions unchanged from a month ago, with demand for
dinnerware at low levels.
Electrical Supplies. Irregularities were apparent in the
electrical supply industry. Some indications o f increasing
orders were received, but others said that October and
November business was still at very low levels. Of 30
concerns reporting on employment in October, 22 showed
reductions which caused the group index to fall four per
cent, in contrast to a five-year average drop for the period
o f one per cent.
Hardware, Machinery. Declining operations were still
predominant in this industry in October and employment

5

THE MONTHLY BUSINESS REVIEW
was more than 20 per cent below last year. A few r e ­
ports o f increased orders were received in early November,
chiefly from companies supplying the automobile industry
with parts and accessories.
Specialty machines, pipes,
valves, etc., are in limited demand.
Paint. Operations in the paint industry have changed
but little in the past month and continue at about 20 per
cent below last year. Prices remain just about stationary
and there has been no marked change in employment.
Paper.
The paper industry continues to operate at
approximately the same level as a month ago and at about
60 per cent of capacity. Employment at 12 concerns was
seven per cent below last year. Inventories are reported
low and still being reduced.
Sheet Metal and Stoves. An improvement not up to
seasonal proportions was reported in October, but em­
ployment was still below a year ago.
Shoes. The shoe business in October and the first part
of November was affected by the unseasonably warm
weather, and, though production usually recedes at that
time, the falling-off was much greater than seasonal,
amounting to 28 per cent. Output of 29 establishments in
the Fourth District in October was about 12 per cent beloy/
the same month last year and the gain shown in the first
nine months of this year, compared with the correspond­
ing period of 1930, was transformed into a loss by the
addition o f the October figures, the ten-month decline be­
ing 0.9 per cent. Retail prices of many lines have been
reduced, but sales have not been stimulated to any extent.
TRADE
Retail and wholesale trade in October and early Novem­
ber were adversely affected by the unseasonably warm
weather that has prevailed. Stores have sold only limited
quantities o f fall goods, and winter clothing, etc., has been
in very poor demand.
Sales at reporting department
stores increased from September to October, but the ex­
pansion was much less than the usual seasonal amount
and the adjusted index dropped to 72 per cent o f the
1923-1925 average, a new low for this depression.
A revised index of department store sales has been con­
structed and is shown on the accompanying chart. The
new index is based on daily average dollar sales o f the
three years 1923-1925. In the adjusted index, allowance




has been made for variations in the number o f Saturdays
in the months and also for changes in the Easter date in
March and April. W hile the differences between the new
index and the one previously used are not great, the latest
revision was thought necessary, and, it is felt, gives a better
picture of department store conditions in this District.
No allowance has been made for variations in retail prices.
The index begins in 1919, and monthly figures for the
entire period are available on request.
The dollar value o f October sales was 20.6 per cent
below the same month last year, and the loss is the first
ten months from the corresponding period o f 1930 was 12
per cent. All cities reported large losses in October com­
pared with a year ago, ranging from 12 per cent at Cleve­
land to 38 per cent at Youngstown. A smaller share of
total sales was bought on credit than a year ago, the
ratio of credit to total sales beng 57.6 per cent against
64.2 last year and installment sales represented only 4.7
per cent o f total sales against 5.9 per cent in October, 1930.
Stocks at department stores increased 4.5 per cent in
October compared with the preceding month, but this was
less than the estimated seasonal increase. The adjusted
index declined to 73.9 per cent o f the 1923-1925 monthly
average. In view o f the sharp falling-off in sales, stocks
are considered adequate for current needs, but stock turn­
over has been slightly more rapid than in 1930.
Collections improved in October, being 31.5 per cent of
the volume of accounts outstanding at the end o f Septem­
ber. This compared with 34.9 per cent in October, 1930.
In the individual departments, the losses from a year
ago were rather well distributed, but wearing apparel
sales showed a greater falling-off than some other depart­
ments. At 13 wearing apparel stores total sales were
off 21.8 per cent in October compared with last year.
Furniture store sales were 19 per cent smaller in Octo­
ber than a year ago, but sales of furniture departments of
department stores were 27 per cent smaller than in the
same month o f 1930.
Chain store sales increased seasonally in October, but,
compared with a year ago, chain grocery sales on a unit
basis were nearly five per cent smaller than in 1930 and
chain drug sales were off eight per cent.
W holesale trade in October, based on four reporting
lines, was nearly four per cent smaller than in September,
a contrary-to-seasonal movement. In the past seven years
there has been an average increase of over three per cent
in the period. W holesale sales in October were 25 per
cent below the corresponding month o f 1930, part o f the
decline being accounted for by lower prices. Compared
with last year, the largest reduction in October sales was
in dry goods— 33 per cent. Grocery sales were down 26
per cent, hardware 24 per cent, and drugs, 14 per cent.
BUILDING
Construction activity in this District is rapidly ap­
proaching the irreducible minimum, awards in October
being 32 per cent below September, according to the F. W.
Dodge Corporation. W hile the change from September
to October in preceding years has been rather erratic,
three years showing increases o f from 15 to 25 per cent,
and five declines from four to 24 per cent, the recent re­
duction was decidedly greater than seasonal. Awards also

THE MONTHLY BUSINESS REVIEW

6

show a much greater falling-off from last year in this
section than in the entire country.
Compared with a year ago, October awards, at $13,159,000, were 68 per cent under last year, which at the time
was considered a small figure. In the ten months, con­
tracts awarded amounted to only $236,754,000, a reduc­
tion from the same period last year of 46 per cent.
In the various classes o f building the drop from last
October in residential contracts was 51 per cent, in nonresidential contracts, 67 per cent, and in public works
and utilities, 80 per cent. Contemplated projects reported
in October were slightly larger than in the preceding
month, but were less than a third of what they were a
year ago.
The decline in October was continued in the first half
of November, awards being about one-third as large as
in the same period of last year.
Builders and building supply dealers reported an im­
provement in sentiment not based on developments with­
in the industry, but a result of recent events, chiefly in the
financial situation.
AGRICULTURE
Of prime importance to agricultural communities has
been the rise in prices in the past month, particularly on
wheat and allied grains, cotton, poultry and dairy prod­
ucts, and vegetables. Although wheat prices have de­
clined from the high point touched in early November, at
57 cents a bushel on November 25, compared with a low
of 45 cents on October 5, a needed increase in the gross
value o f this large cash crop was indicated. The farmer
may benefit from this increase because proportionately
more grain was in storage on farms on November 1 than
in preceding years. The rise, apparently, was partly a
result of speculation, but reports o f reduced acreage and
poor condition of next year's winter-sown crop in midwestern states, together with a below-normal world carry­
over and a realization that wheat at recent levels was
underpriced, were some reasons for the upturn.
Late crops have been harvested under very favorable
conditions, and indicated yields were further increased
during October. Final crop figures are not yet available,
but the Department o f A griculture's report on 23 principal
crops indicates yields per acre will be 11.4 per cent above
yields last year and 0.6 per cent above the average o f the
preceding ten years.
Estimates o f late-maturing crops o f the Fourth District
were larger than a month ago. The estimated corn crop
was 212,621,000 bushels, an increase o f over 3,500,000
in the month, and about twice as large as the very small
crop harvested in 1930. In Ohio, the yield is 46 bushels
per acre, the second highest on record and the quality of
the crop, at 91 per cent, is far above the average quality
o f preceding years, which was 77 per cent. In Pennsyl­
vania, the yield was 51 bushels per acre and the total
crop was 139 per cent larger than the 1930 harvest and
16 per cent above average. Kentucky farmers reported
even larger increases from last year. A greater propor­
tion of the crop is o f merchantable quality than in other
recent years.
Stocks o f last year’s crop on farms on
November 1 were below the average o f preceding periods.
The potato crop estimate for the District was revised
upward slightly in October and, at 19,837,000 bushels,
compared with 15,619,000 bushels harvested in 1930. The




increase is considerably larger than that shown in the
entire country. Yield per acre is above average in Ohio
and Pennsylvania, but below average In the other two
states o f the District. Quality is somewhat below average,
however, in most sections.
The condition o f fruit crops improved slightly in October
and yields and quality are much above the ten-year aver­
age. The Ohio apple crop is reported at 14,790,000 bushels,
more than twice the average harvest and fou r times as
large as last year's small crop. Quality was reported at
89, compared with a ten-year average o f 75 per cent. Simi­
lar increases were reported in Kentucky and W est V ir­
ginia, but, while the Pennsylvania crop was large, the in­
crease over the average o f the preceding ten years and
1930 was not as large as in other states o f the District.
Grapes and pears also yielded somewhat better than ex­
pected, and quality and size o f crops in states o f the Dis­
trict were proportionately better than in the entire country.
Tobacco

The tobacco crop has cured well, with
the exception o f a little house burn
from overcrowded barns. In some sec­
tions it has cured redder than had been expected, but as a
whole the crop is better than average. Estimated pro­
duction o f principal types grown partly or wholly in the
District, together with the quality o f the crop, both com ­
pared with last year, are given below :
TOBACCO

Production
Air-Cured
19311
Burley ........................
468,502
Green River .............
36,846
One Sucker .............
31,533
Fire-Cured
Clarksville - Hopkins­
ville ........................
103,920
Paducah ....................
52,875
Cigrar Filler
31,066
Miami Valley ...........
All Types
United States ........... 1,647,975
Preliminary.

% Inc. or
(1,000 Dec., 1931
Quality
pounds) compared
(Per cent)
1930
with 1930 1931
1930
349,263
+34.1
84
78
28,260
-j-30.4
84
74
29,350
+ 7.4
81
83
95,695
38,226

- f 8.6
+88.3

80
83

77
70

40,800

—23.9

89

92

+

78.8

73.3

1,641,437

0.4

With the exception of cigar filler tobacco production of
types grown in this District was much larger, compared
with a year ago, than was the entire tobacco crop. Fluecured tobacco, grown mostly in the Carolinas and Georgia,
and used chiefly for cigarettes, was the type whose reduc­
tion from last year’s harvest partly offset the gains shown
in air- and fire-cured types. The cigar-filler tobacco crop
for the entire country is larger than a year ago, because of
an increase in eastern Pennsylvania production. The en­
tire tobacco crop is about 300,000,000 pounds larger than
the average annual harvest o f the five years 1925-29, and
is the largest crop on record.
Growers in this District are getting ready to market
one of the largest crops ever grown and a crop which is
of much-better-than-average quality. There has been some
talk of pooling the burley crop, but the idea is not meet­
ing with much favorable response.
As to the probable price of the market opening in
December for this year’s crop, nothing can be said with
certainty, but a review o f the flue-cured markets in the
southeastern states may be helpful. North Carolina tobac­
co sales in October were at an average price of $9.93 a
hundred pounds, which was $5 less than the average in
October last year.
Burley tobacco prices have been declining since 1928

7

THE MONTHLY BUSINESS REVIEW
30.4 c e n t s a p o u n d . I n b o t h
1927 a n d 1928 t h e c r o p w a s s m a l l . T h e 1929 a v e r a g e
p r i c e w a s 21.8 c e n t s a n d t h e p r i c e i n J a n u a r y , 1931, a v e r ­
a g e d 17.3 c e n t s a p o u n d .
W it h a c r o p m u c h la r g e r th a n
w h e n th e a v e r a g e p r ic e w a s

w a s c u t la s t y e a r , b u t a ls o o f b e t t e r q u a lity , th e p r ic e a t
w h ic h t h e K e n t u c k y m a r k e t s w i l l o p e n is v e r y u n c e r t a i n .

Fourth District Business Statistics
(000 omitted)
Fourth District Unless
Oct.,
% change
Jan.-Oct., % change
Otherwise Specified
1931
from 1930
1931 from 1930
— 24.3
25,208,000 — 19.6
Bank Debits— 24 cities.............. $ 2,379,000
Savings Deposits— end of month;
28 selected banks, O., W. Pa.. .$
698,803
— 8.2
749,505*
— 0.8
Postal Receipts— 9 cities........... $
2,919
— 11.1
27,656
— 29.8
Life Insurance Sales:
Ohio & Penna........................... 3
85,470
— 9.5
946,774
— 16.7
Retail Sales:
Department stores— 56 firm s..3
19,820
— 20.6
185,471
— 11.9
Wearing Apparel— 13 firms.. ..3
1,229
— 21.8
11,148
— 12.9
738
— 19.4
7,835
— 20.7
Furniture— 49 firms................. 3
Wholesale Sales:
Drugs— 13 firms........................3
1,363
— 14.4
14,564
— 8.8
Dry Goods— 11 firms............... 3
1,491
— 33.4
13,200
— 27.2
4,443
— 26.2
45,447
— 18.8
Groceries— 38 firms.................. 3
Hardware— 15 firms................. 3
1,304
— 24.2
12,378
— 22.2
Building Contracts— Residential#
3,870
— 50.8
60,378
— 36.3
“ — Total........$
13,159
— 68.2
236,754
— 45.7
Commercial Failures-Liabilities $
10,554
+ 203.6
78,825
+121.3
‘
— Number..
255*
+ 3 7 .8
1,919*
+ 15.0
Production:
Pig Iron, U. S................... Tons
1,172
— 45.9
16,181
— 42.0
Steel Ingots, U. S............... Tons
1,592
— 40.9
22,004
— 37.3
Automobiles— Pass. Cars..U.S.
57,764
— 49.0
1,822,117
— 28.7
*
— Trucks..............U.S.
21,727
— 46.5
373,321
— 25.7
Bituminous Coal..............Tons
13,390
— 23.3
127,351
— 18.8
Cement— O., W. Pa., W. Va. Bbls.
904
— 45.4
9,767
— 37.6
Elec. Power— O., Pa., Ky. k.w.h.
1,115*
— 4.2
10,115*
— 6.5
Petroleum— O., Pa., K y ... Bbls.
2,089*
+ 1.1
17,118*
— 17.3
Shoes................................... Pairs
5
— 11.9
5
— 0.9
Tires, U .S....................... Casings
2,548*
— 5.8
32,603*
— 3.2
Bituminous Coal Shipments:
Lake Erie Ports................Tons
4,707
+ 2.9
28,136
— 18.4
Iron Ore Receipts:
Lake Erie Ports................Tons
2,029
— 49.4
14,299
— 52.7
*Monthly Average
4January-September
•Actual
5Confidential
* September

Fourth District Business Indexes
(1923-1925 = 100)
Oct.,
1931
88
Bank Debits (24 cities).
175
239
112
102
Sales— Life Insurance (Ohio & Pa.).
78
87
57
72
64
70
44 —
"
All (76)......................
80
*' — Chain Drug* (3)**......................
28
Building Contracts — T ota l................ ..
**
**
— Residential..........
23
Production— Coal (O., W. Pa., E. K y .)..
74
— Cement (O.. W. Pa., W. Va.) 75
**
— Petroleum (O., Pa., Ky.)*. 113
*'
— Elec. Power (O., Pa., Ky.)* 133
•*
— Shoes...................................
65
•September
••Per individual unit operated.

Cincinnati.. . . . .

Homestead....

Steubenville —

Percentage

DEPARTM ENT STORES (56)
Akron...............................................................
Cincinnati.........................................................
Cleveland..........................................................
Columbus..........................................................
Pittsburgh.........................................................
Toledo...............................................................
Wheeling...........................................................
Youngstown......................................................
Other Cities.....................................................
District..............................................................
WEARING APPAREL (13)
Cincinnati.........................................................
Other Cities.....................................................
District.............................................................
FURNITURE (49)
Cincinnati.........................................................
Cleveland..........................................................
Columbus.........................................................
Dayton..............................................................
Toledo...............................................................
Other Cities.................... ................................
District.............................................................
CHAIN STORES*
Drugs— District (4)........................................
Groceries— District (6)...................................
WHOLESALE GROCERIES (38)
Akron................................................................
Cleveland..........................................................
Erie...................................................................
Pittsburgh........................................................
Toledo...............................................................
Other Cities.....................................................
District.............................................................
WHOLESALE DRY GOODS (11).............
WHOLESALE DRUGS (13).......................
WHOLESALE HARDWARE (15).............
•Sales per individual unit operated.




SALES
Oct.Oct.
— 25.2
— 17.1
— 12.2
— 13.5
— 25.3
— 19.9
— 24.3
— 38.0
— 22.5
— 20.6

SALES
First ten
months
— 7.7
— 9.5
— 10.0
— 9.7
— 14.3
— 7.9
— 15.2
— 20.0
— 14.3
— 11.9

STOCKS
Oct.Oct.
— 11.6
— 18.2
— 2.7
— 18.5
— 13.7
— 20.7
— 9.5
— 20.5
— 16.7
— 13.1

— 15.3
— 25.0
— 21.8

— 11.2
— 13.8
— 12.9

— 6.7
— 16.7
— 13.5

— 27.8
— 13.2
— 20.9
— 11.2
— 23.0
— 41.1
— 19.4

— 11.1
— 21.5
— 20.9
— 25.1
— 23.5
— 18.0
— 20.7

— 7.9
— 4.8

— 3.7
— 4.2

— 30.4
— 32.4
— 21.3
— 12.3
— 18.6
— 25.6
— 26.2
— 33.4
— 14.4
— 24.2

— 27.5
— 22.5
— 18.8
— 7.6
— 14.7
— 17.5
— 18.8
— 27.2
— 8.8
— 22.2

Youngstown. . .

Cleve. Suburbs ..
Columbus...........
Covington, K y . .
Dayton...............
Erie, Pa..............
Lima...................

— iil9
— 23.7
— i o ’. o

Oct.,
1928
136
111
54
129
130
112
114
106
109
106
109
90
120
102
106
176
105
135
120

Oct.,
1927
119
120
159
124
108
113
111
98
103
109
104
96
103
101
87
145
110
121
114

(Thousands of Dollars)
Year-to-date
4 weeks
%
Jan. 1 to
ending
change
Nov. 18,
Nov. 18,
from
1931
1931
1930
852,008
60,285
— 21.2
93,554
6,891
— 41.8
365,820
15,431
— 55.5
— 20.8
3,536,047
259,218
7,092,619
— 31.5
479,021
1,620,003
— 36.1
107,965
793,559
— 32.3
44,374
— 10.4
335,503
27,122
2,797
— 29.5
40,381
118,650
8,474
— 23.6
3,016
— 20.4
41,765
15,659
— 18.2
205,234
— 33.7
110,897
6.928
52,887
3,747
— 29.0
92,979
— 19.4
7,044
— 34.1
132,333
9,320
597,202
— 30.8
8,044,323
13,339
— 21.5
189,440
89,383
5,982
— 25.8
68,681
— 53.9
1,371,773
5,211
— 45.8
87,398
391,138
30,108
— 18.0
20,367
— 61.2
527,561
7,016
— 21.9
93,319
— 31.5
26,278,574

Year-to-date
Jan. 2 to
Nov. 19,
1930
1,045,566
138,300
483,365
4,011,034
8,690,631
1,958,020
964,583
420,267
54,360
154,062
48,895
264,440
135,814
62,274
116,720
177,657
10,610,557
240,690
109,976
1,932,687
125,686
468,594
729,852
108,039
33,052,069

%
change
from
1930
— 18.5
— 32.4
— 24.3
— 11.8
— 18.4
— 17.3
— 17.7
— 20.2
— 25.7
— 23.0
— 14.6
— 22.4
— 18.3
— 15.1
— 20.3
— 25.5
— 24.2
— 21.3
— 18.7
— 29.0
— 30.5
— 16.5
— 27.7
— 13.6
— 20.5

Building Operations

Canton................
Cincinnati..........

....

Oct.,
1929
148
90
82
137
134
118
118
109
116
107
115
89
156
71
112
144
120
156
115

Debits to Individual Accounts

Wholesale and Retail Trade
(1931 compared with 1930)

Oct.,
1930
116
127
79
126
113
106
102
86
97
85
94
87
87
46
97
138
112
139
74

Middletown........
Pittsburgh, Pa...
Portsmouth........
Steubenville.......
Toledo................
Warren...............
Wheeling, W. Va.
Youngstown.... .
Total...............

October,
1931
215,452
14,058
11,625
1,695,300
548.000
532.157
177,500
105,145
325,023
15,705
325,615
12,630
15,865
33,370
8,670
1,878,612
21,000
4,430
7,460
1,590
121,807
8,785
37,980
22.351
6,202,405

% change
from 1930
— 39.4
— 45.3
— 86.1
— 51.4
— 92.3
— 45.4
— 81.3
+ 48.5
+ 11.6
— 20 9
— 8.8
— 86 7
+ 6 0 .0
— 34.9
— 48.7
+133.1
— 36.4
+ 3.0
— 85.5
— 97.5
— 45.7
— 82.6
— 49.8
— 89.7
— 59.7

Jan.-Oct.,
Jan.-Oct.,
1931
1930
1,995,161
9,020,974
184,004
314.621
658,740
1,364,864
23,533,055
36,118,777
11,133,750
29,306,050
11,466,680
15,852,736
3,219,200
5,151.150
599,100
606,450
2.660,401
4,525.843
131,402
251,955
2,307,535
3,837,073
449,737
1,152,564
113,489
550,232
713,877
624,683
84,638
575,494
12,178.072
18,150,842
314,400
614,500
104,605
253,677
1,169,967
731,325
189,890
666.250
1,966,752
6,322,464
272,217
646,280
583,230
1,016,653
1,396,385
2,549,799
77,587,262 140,436,016

% change
from 1930
— 77.9
— 41.5
— 51.7
— 34.8
— 62.0
— 27.7
— 37.5
— 1.2
— 41.2
— 47.8
— 39.9
— 61.0
— 79.4
+ 14.3
— 85.3
— 32.9
— 48.8
— 58.8
+ 6 0 .0
— 71.5
— 68.9
— 57.9
— 42.6
— 45.2
— 44.8

s

THE MONTHLY BUSINESS REVIEW

Summary of National Business Conditions
By the Federal Reserve Board
Production and employment in manufacturing industries declined fur­
ther in October, while output o f minerals increased more than is usual at
this season.
There was a considerable decrease in the demand for Reserve bank
credit after the middle of October, reflecting a reduction in member bank
reserve balances and, in November, an inflow o f gold, largely from Japan.
Conditions in the money market became somewhat easier.
Production and Employment

Index number o f industrial production, adjusted
for seasonal vari-tion, (1923-1925 = 100). Latest
figure, October, 74.

1927

1523

1929

1930

Federal Reserve Board’s index o f Factory Em­
ployment, with adjustment for seasonal varia­
tion, (1923-1925 average = 100). Latest figure,
October, 70.3.

Total output o f manufactures and minerals, as measured by the Board's
seasonally adjusted index o f industrial production, declined from 76 per
cent of the 1923-1925 average in September, to 74 per cent in October.
Output o f steel remained unchanged at 28 per cent o f capacity in October,
although it usually shows an increase for that m onth; in the first half of
November activity at steel mills increased somewhat. Autom obile produc­
tion declined sharply in October; production of shoes and woolens decreased
and cotton mill activity showed little change, although an increase is usual
at this season. Output of bituminous coal increased seasonally, and there
were large increases in the output of anthracite and petroleum.
Volume o f factory employment declined substantially from the middle
o f September to the middle of October. At woolen mills where an increase
in employment is usual at this season, there was a large decrease. In the
automobile and shoe industries reductions in employment were considerably
larger than usual, while in the canning industry the decline was wholly of a
seasonal character. In the silk goods and hosiery industries employment
increased by more than the usual seasonal amount.
The November cotton crop estimate o f the Department o f Agriculture
was 16,903,000 bales, 600,000 bales larger than the October estimate and
3,000,000 bales larger than last year, in spite of a reduction in acreage.
Data on the value o f building contracts awarded in the period between
September 1 and November 15, as reported by the F. W . Dodge Corporation,
showed a continuation of the downward movement. In this period value
of contracts was 29 per cent smaller than in the corresponding period of
1930, reflecting smaller volume o f construction and somewhat lower building
costs.
Distribution
Total volume of freight car loadings remained unchanged in October,
while loadings of merchandise decreased. Department store sales increased
by somewhat more than the usual seasonal amount.
W holesale Prices

Monthly rates in the open market in New Y ork:
Commercial paper rate on 4 to 6 month paper.
Acceptance rate on 90-day bankers* acceptances.
Latest figures are averages of first 21 days in
November

BILLIONS OF DOLLARS

10

aA

M E M B E R 0/IN K C R E D IT j
All OtherLoansjf

\

Loans on SecuritlesA

IV

A

\T^\
^Investments

....
j

1927

1928

J025

\

- v
(

i
1931

Monthly averages of weekly figures for report­
ing member banks in leading cities. Latest fig­
ures are averages of first three weeks in No­
vember.




The general level of wholesale prices declined from 69.1 per cent of
tlie 192 6 average in September to 68.4 per cent in October, according to the
Bureau of Labor Statistics. Prices of grains, cotton and silver, after show­
ing a rapid rise beginning early in October, declined considerably, but in
the third week of November were still above their October low points; prices
of hides and petroleum were also higher in the middle of November than in
early October. During this period the prices o f livestock and meats declined
rapidly, reflecting in part developments of a seasonal character.
Bank Credit
Reserve bank credit, which had increased rapidly between the middle
of September and the third week o f October, declind by $265,000,000 during
the follow ing four weeks. This decline reflected a large reduction in member
bank and other balances at the Reserve banks and also an inflow of gold,
chiefly from Japan. Demand for currency, which had been on a large scale
during September and the first three weeks o f October, showed relatively
small fluctuations after that time and in the second week o f November de­
clined by somewhat more than the seasonal amount.
Loans and investments of member banks in leading cities continued to
decline during recent weeks, and on November 18 the total volume was
$500,000,000 smaller than five weeks earlier. This decrease reflected sub­
stantial reductions in loans on securities and in “ other” loans, as well as in
the banks’ holdings of investments. At the same time deposits of these
banks also declined, with a consequent reduction in the reserve balances
which they were required to hold with the Reserve banks.
Money rates in the open market, which had advanced sharply during
October, declined somewhat early in November. Rates on prime commercial
paper declined from a range o f 4-4% per cent to a range o f 3 % -4 per cent,
and rates on bankers’ acceptances from 3 % to 2 % per cent.