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MONTHLY BUSINESS REVIEW
Covering financial, industrial, and agricultural conditions
in the
Fourth Federal Reserve District
Federal Reserve Bank of Cleveland
Vol. 12

Cleveland, Ohio, December 1, 1930

Reports received from all parts of the Fourth District
indicate that business in general continued in October
and early November at the low levels which prevailed in.
early fall. Seasonal changes have been shown in some
lines but as yet there has been no evidence of a revival in
business activity.
Department store sales, which showed more than sea­
sonal improvement in August and September, declined
rather sharply in October after allowance for seasonal
variations was made.
Sales were ten per cent below
October, 1929, and in the first ten months o f this year
▼ere nine per cent under the same period o f last year.
Activity at automobile parts factories in the latter part
of November was somewhat stimulated by new model
production by some o f the auto manufacturers, although
the volume of orders is still very small. Iron and steel
production continues to lag, but operations at Cleveland
furnaces increased in November.
The industry as a
whole is operating at about 45 per cent o f capacity. Tex­
tile and clothing factories were more active seasonally
than a month ago and were among the few groups to
show an increase in employment in October.
Employ­
ment and payrolls declined in October and the ratio
of demand for labor to applications for work at 13 cities
of the Fourth District declined to 40.0 per cent, com ­
pared with 63.2 last year and 67.7 in October, 1928.
Building activity in this District, both in October and
the first half o f November, showed a greater than sea­
sonal increase. Although the expansion was shared by
residential and non-residential building, the com pari­
son with form er years is still very unfavorable. Electric
power production, despite the seasonal im provem ent and
general upward trend, is below last year.
Life insurance sales in October were 16 per cent below
the same month o f 1929 and the first ten months showed
a loss of 0.1 per cent. Commercial failures increased in
October, both as compared with September and last year.
Liabilities were also greater.
Banks report Christmas
savings deposits, now being released, almost as large as
those paid out a year ago.
Crop yields, reported in October, were larger than antici­
pated a few months ago, but tbey are still much below
the average o f past years. Prices continue to sag, al­
though the rate o f decline has lessened.
FINANCIAL
Total volume o f member bank credit declined in the
month ended November 19, but changes at the Reserve



No. 12

bank were relatively unimportant. Money rates declined
slightly.
Savings deposits at selected banks increased
in October and were one per cent higher than a year ago.
Reserve Bank Credit. R elatively easy money condi­
tions are still reflected in the position o f the Federal
Reserve Bank of Cleveland. Other than a further sea­
sonal reduction in gold reserves in the four weeks ended
November 19 and a contraction in member bank reserve
deposits in the same period, the condition o f this bank is
practically unchanged from a month ago. Bills discounted, at
$27,905,000 (only $856,000 higher than in October) were still
unusually low for this season of the year, in fact lower than
for any year since 1924. R eporting member banks in
leading cities were borrow ing only $10,000,000 on Novem­
ber 19. Acceptances have not increased seasonally as
much as in past years and were slightly low er than a
month ago. The volum e o f government securities owned
increased $1,565,000 in the week ended November 19,
the first change in this item since early August. These
securities have made up the bulk o f this bank's earning
assets for the past seven months. Note circulation has
changed but little in the past fou r weeks.
M ember Bank Credit.
In general, changes in bank
credit reflected in figures o f weekly reporting member
banks in leading cities o f the Fourth District show fluc­
tuations somewhat similar to the changes occurring in all
reporting member banks o f the country, but in the past
month the trend o f loans and investments o f the two
groups has been opposite except in the case o f collateral
FEDERAL RESERVE BANKS
Federal Reserve Bank
of Cleveland
Federal Reserve System
------ (In M illions)------------ (In M illions)------Nov. 19, Nov. 20, Oct. 22, Nov. 19, Nov. 20, Oct. 22,
1930
1929
1930
1930
1929
1980
Gold Reserves............... 295
201
303
3,041
8,042
5,017
Discounts .......................
28
118
27
206
900
1»2
Acceptances .................
19
39
20
178
284
177
U. S. Securities .........
59
16
68
596
827
602
Total Bills and Securities ............................. 106
174
105
985
1.680
977
Federal Reserve Notes
in Circulation .........
184
175
182
1,284
1,925
1,869
Total Deposits .............
197
178
203
2,614
2,563
2,489
REPORTING MEMBER BANKS
Fourth District
United States
------ (In M illions)------------ (In M illions)-—
Nov. 19, Nov. 20, Oct. 22, Nov. 19, Nov. 20, Oct. 22,
1930
1929
1930
1930
1929
1980
Loans on securities.....
721
748
727
7,888
7,991
8,142
All other loans.............
768
848
769
8,582
9,871
8,678
Total loans ................... 1,489
1,691
1,496
16,690
17,862
16,716
Investments .................
768
608
788
6,804
5,650
6,667
Demand Deposits ......... 1.086
1,027
1,118
13,974
14,227
13,710
Tima deposits ............... 1,021
927
1,021
7,486
6,722
7,560

THE MONTHLY BUSINESS REVIEW

2

loans. Accompanying the rather sharp decline in stock
prices, loans on securities at reporting member banks
in this District hare been reduced $24,000,000 in the past
two months, although on November 19 they were $3,000,000 higher than on October 29, the lowest point since
March. These loans were $27,000,000 lower than one
year ago.
“ A ll other” loans, including loans made for comm er­
cial purposes, have fluctuated in rather narrow limits
In the past few weeks, the general trend o f the last two
months being horizontal instead o f showing the upward
tendency that has characterized the fall season o f the
m ajority o f the past ten years.
At $768,000,000 on
November 19, these loans were about at the same level
as in October and at the beginning o f September, but
were $75,000,000 low er than last year at this time, and,
barring the past few weeks, were lower than at any time
since early 1928. In the entire country “ all other” loans
have been increasing since the beginning o f September.
Investments at these same banks in the District have
decreased $25,000,000 in the past month and $46,000,000
from the peak o f September 24; on November 19, at
$763,000,000, they were still $155,000,000 higher than
last year at that time.
As a result o f these aforem entioned changes, Fourth
District member bank credit extended has declined $31,000,000 in the fou r weeks ended November 19 and has
been accompanied by a drop of $38,000,000 in total de­
posits, practically all of which was in demand deposits.
These total deposits were still $150,000,000 larger than
in November, 1929, however, while total credit extended
has increased only $53,000,000 in the same period.
m a n u f a c t u r in g , m in in g

Iron and
Steel

Steel specifications, production and
prices in the month ended November
15 continued the gentle but steady de­
cline which has characterized the market since early
autumn. There was a distinct tendency on the part of
producers to discount the remainder o f the year and at­
tempt to put prices on a more stable and remunerative
basis.
This was accentuated early in November when makers
o f steel plates, shapes and bars imparted vigor to their
stabilizing campaign, which was instituted in mid-October,
and took a stand on 1.60 cents, Pittsburgh, for their
products.
Their lead was expected to be follow ed by
producers of sheets, strip and wire products, in which
pronounced weakness developed early in November.
The declines in pig iron in October appear to have
stabilized this market. Beehive foundry coke was easier
at $2.50 to $2.60. A downward movement in scrap prices
was also evident in early November, carrying heavy melt­
ing steel as low as $13 at Pittsburgh.
Requirements for new automobile models stimulated
sporadic specifications for steel, but as a whole the re­
leases from the automotive industry declined during
the month. Line pipe mills, as for the past few months,
operated almost entirely against backlogs.
Railroad purchases o f track material, while helpful to
order books o f Pittsburgh mills, proved o f little help to
current rollings, most specifications being for 1931 de­
livery. Some assistance, however, was derived from re­




leases fo r car-building material. Outdoor construction,
prolonged by mild weather, resulted in heavier consum p­
tion o f building steel than anticipated. Low inventories*
a strong point when consumption revives, led to slight
im provem ent in steelmaking operations at Cleveland in
mid-November, contrasted with a slightly easier position
in the Pittsburgh and Youngstown districts. Cleveland
operations, however, were at the abnormally low rat© o f
44 per cent o f capacity while Pittsburgh and Y oungstow n
mills w ere at 45 and 52 per cent respectively.
Reflecting the weak price situation, especially in sheets
and wire, the market composite o f STEEL declined from
an average o f $32.26 in October to $31.86 by N ovem ber
15. This was a reduction of 14 per cent since the begin­
ning o f 1930, and a new low for the present decade.
Steel ingot production in October was at a daily aver­
age o f 100,756 gross tons, compared with 110,307 tons
in September and 167,983 tons last October. F o r the
year to date the daily average rate is 136,193 tons,
against 174,643 tons in all of 1930. The 35,410,283 tons
o f ingots produced in ten months indicates a 1930 output
o f about 42,350,000 tons. In record 1930, output was
54,313,845 tons; in 1928, 49,865,185 tons; in 1927, 43.397,743 tons.
October's daily pig iron rate was 69,851 gross tons,
against 75,893 tons in September and 115,747 tons last
October.
Total production in October, 2,165,374 tons,
brought the ten-month total to 27,910,315 tons, com ­
pared with 36,270,846 tons in the like period o f 1929.
Pig iron production in October was at 49.6 per cent o f
capacity.
Coal

Output o f bituminous coal mines o f the
Fourth District increased 11.7 per cent
in October as compared with Septem ­
ber, which was slightly more than the average increase
of the past seven years, but was less than the 1929
September-to-October increase o f 16 per cent and also
less than the increase o f 14.8 per cent reported this year
for the entire country. Compared with last year, coa l
production in the District showed a drop o f 13.9 per cen t
fo r October and 9.6 per cent for the first ten m onths o f
1930.
Cold weather in October stimulated demand for dom es­
tic coal, but the gain reported in that month was offset
by the drop in orders which accompanied the unusually
warm weather o f November. Industrial demand, w hich
usually absorbs the lower grades o f coal, has been very
much below the average o f past years with a consequent
decline in the price of these grades.
Stocks o f coal in hands o f industrial consumers on
October 1 were smaller than on any corresponding date
since 1922, but were seasonally higher than in A ugust o f
this year. Consumption o f coal in the third quarter o f
this year amounted to 7,370,000 tons a week as against
8,713,000 tons per week in the same period o f 1929, a
decrease in 15 per cent.
Autom obiles

In most recent years there has been a
falling-off in autom obile production
from September to October, but the
decline In the past seventeen years has never been as
great as was reported this year.
Total production o f
passenger cars, trucks and taxicabs reached only 150,044

THE MONTHLY BUSINESS REVIEW
units, a drop of 31 per cent from September which, was
also a month of very limited production. Barring Decem­
ber, 1929, when output was sharply curtailed, production
in October was the smallest for any month since Decem­
ber, 1921. The curtailment, although general, was some­
what accelerated by complete shut-downs in a few cases
for new model changes. One of the largest makers of
small cars was not producing most of October, but re­
sumed operations in early November on rather an ex­
tensive scale.
Production of passenger cars has declined to a low er
level than has demand, resulting in an im provem ent in
the dealer stock situation which was distinctly unfavor­
able last year and the early part of 1930. New passenger
car registrations for the country in the first three quarters
o f this year (the latest available) were 30 per cent below
the same period o f 1929. Output during this time de­
clined 38 per cent with a further sharp reduction in
October. In the past few months new dom estic passenger
car registrations and exports have exceeded production
figures, showing that actual absorption has been greater
than output. Members o f the National A utom obile Cham­
ber of Commerce reported dealer stocks as o f October 1
37 per cent below 1929.

New Passenger Car Registrations
(10

principal

counties)

%

October,
1930
Akron (S um m it).. ..
Canton (S ta rk)........
Cincinnati (Hamilton)
Cleveland (Cuyahoga)
Columbut (Franklin)
Dayton (M ontgom ery)
Pitttburgh (Alleghy.)
Toledo (L u ca s).........
Wheeling (O h io). . . .
Youngstown (Mahoning)
T o ta l......................

340
220
804
1,577
462
267
1,664
324
84
222
5,964

%

change
from
1929

Jan.-Oct.,
1930

— 5 4 .S
— 55.8
— 4 0.4
— 4 6.9
— S2.3
— 60.3
— 4 0 .0
—4 8 .7
— 50.0
— 64.4
— 4 7.7

7,702
4,732
13,642
31,597
8,557
5,862
30,963
6,359
1,532
4,484
115,450

change
Jan.-Oct.,
from
1929
1929
14,932
9,226
19,015
47,524
14,316
10,524
36,949
13,116
2,343
8,366
176,311

— 48.4
— 4 8.7
— 28.3
— 33.5
— 40.1
— 44.3
— 16.2
— 51.5
— 34.6
— 46.4
— 34.5

Truck manufacturers, although sharing in the decline,
have not curtailed output to the extent that passenger
car production has been reduced. Output in October was
37,244 units, compared with 41,157 in September and
60,687 in October, 1929. The decrease from a year ago
was 38.5 per cent. Production in the first ten months was
down 32 per cent.
Makers of autom obile parts and accessories, located in
this District, reported a slight increase in orders for ma­




3

terial in October and November, all of which was sea­
sonal and was in preparation for new model introduction
in several cases.
R ubber,
Tires

In the past year world stocks o f crude
rubber have increased steadily each
month except May, 1930 when the tap­
ping holiday tem porarily retarded production. The cause
of these generally increased stocks has been reduced
consumption rather than increased output. Total world
stocks o f rubber on September 30, according to the De­
partment o f Commerce, were 470,000 long tons com­
pared with 310,730 tons last year, an increase o f 51 per
cent.
Proportionately more of this rubber has found
its way to the United States than to other countries,
stocks on hand on October 31 amounting to 184,701 tons
as against 88,483 tons on the same date last year, an
increase of 108 per cent.
This large increase in total stocks has had a very de­
pressing effect on the market, the average price in Octo­
ber being 8.10 cents a pound as against 19.41 cents in
October last year and 22.4 and 37.9 cents the average
yearly price for 1928 and 1927.
Current prices are
lower than production costs and now that the possibility
o f governm ent restriction of output has definitely been
removed, an econom ic adjustm ent between production and
demand would seem to be the only solution. Some o f the
plantations began to curtail tapping some months ago be­
cause o f the low price, particularly in the Dutch East
Indies, but many o f the large estates in the Malay States,
Ceylon, India and British Borneo up to August showed
larger outputs than one year ago.
Consumption o f crude rubber by United States manu­
facturers in October totaled 27,271 tons, an increase o f
eight per cent over September, but considerably below
last October's consumption o f 34,800 tons. Imports in
October, at 43,729 tons continued to exceed consumption.
P roduction o f tires in September (the latest available)
was 24.7 per cent below last year and 24 per cent below
August, but shipments exceeded production by 31 per
cent, resulting in a further reduction o f inventories to
the lowest fo r any month since September, 1928.
Employment at rubber plants in October showed slight­
ly more than the average decline of fou r per cent recorded
for the past five years.
Clothing

Textile and clothing factory operations
were among the few to show an in­
crease in October. Employment at 39
concerns increased two per cent from September, 24 firms
contributing to the expansion, while 14 reported a decline
and one no change from a month ago. This was the
second month to show an increase, the rate of gain being
greater than was reported last year. The general level
is still 16 per cent below October, 1929 and some fac­
tories are only on a part-time schedule.
This is usually the most active season o f the year for
the clothing industry, operations being accelerated by re­
orders o f winter goods and orders for spring delivery.
Salesmen are now out meeting the trade, but orders are
being received in reduced volum e from last year at this
time which was also a poor season. Retailers are buying
below what was form erly their normal requirements. The

4

THE MONTHLY BUSINESS REVIEW

unusual degree of unemployment has created a feeling
o f fear and uneasiness in the minds o f many people and
extreme economy is being practiced on all sides, particu­
larly with regard to clothing purchases. Retailers see­
ing the effect o f this cautious attitude have reduced their
commitments which is reflected in smaller stocks. At
department stores in this District stocks of wom en's coats
and dresses were 16 and 22 per cent smaller respectively
than one year ago, while men’s clothing was down 10 per
cent. Part o f this decrease is accounted for by the lower
level o f prices, but much o f it is due to actually smaller
stocks. The few orders that are being placed are for
immediate delivery.
The entire cotton textile industry showed further im­
provement with regard to inventories in October. P ro­
duction, although slightly above September, was kept be­
low shipments and unfilled orders also increased to the
highest level since April.
Other
M anufacturing

General manufacturing activity in the
Fourth District continues very irregu­
la r with declining operations still pre­
dominating. Employment, in general, decreased further
in October and the ratio o f demand for labor to applica­
tions fo r employment fell more than seasonally in thir­
teen m ajor cities of the Fourth District, despite the low
level that has prevailed this year. Of the eleven m ajor
manufacturing groups, only three showed an increase
from September, two o f which were greater than the aver­
age o f the past five years. One group showed a smaller
than average decline. In Ohio, 886 firms reporting to the
Ohio State Bureau o f Business Research, reported a deerease o f three per cent from September, in contrast with
an average one per cent increase shown in the five years,
1925*29.
Canning. The canning industry appears to be feeling
the effects o f depression just as most other lines. The
late, open season enabled canners to pack more tomatoes
than last year and the corn pack is estimated to be only
about 10-12 per cent short o f 1929. These larger than
anticipated packs have weakened the market generally.
So far as can be determined stocks on retailers shelves
are smaller than usual, but buying is still only for pres­
ent needs.
Olay Products.
Employment in the stone, clay and
glass products industry increased one per cent in October, in contrast to stability shown from September to
October in 1925-29. The present level is still 20 per
cent below last year and 23 per cent below the 1926
m onthly average. Demand for window glass showed sea­
sonal im p r o v e m e n t in the past month, but it is still far
from normal. Sales o f all window glass manufacturers
in the first nine months o f 1930 were about 23 per cent
below 1929 and 46 per cent less than in the corresponding
period o f 1928. It is reported that stocks in hands o f
manufacturers and dealers have been decreasing slowly.
E lectrical Supplies. Stimulated by the advance in cop­
per prices, ofders fo r electrical supplies and equipment
increased in November. Except for copper, inventories,
particularly o f finished goods, are very low. Employment




declined sharply in October and was over 20 per cent
below last year.
Hardware, Machinery. Operations in this industry in
October continued the decline which started last spring,
the drop in employment for the month being eight per
cent. Of 106 concerns, 69 reported declines, 32 increases
and five no change from September. Demand generally
is very much below normal and the few orders that are
placed are for immediate delivery. The fourth quarter
is usually the dullest o f the year, and to this extent 1930
has not varied from past periods.
Paint. Stocks of paint are reported smaller than in
periods of normal activity, but dealers are showing con­
siderable hesitancy about restocking and current sales
are much below one year ago. This is norm ally the d u ll­
est season of the year with building paint in little demand
but industrial orders have also receded sharply.
Paper.
Production of paper mills in October was
slightly higher than in September, but em ploym ent was
unchanged. Orders received have shown a slow ly rising
tendency in the past few weeks, October sales o f one large
concern being ten per cent ahead o f September. Stocks in
distributors’ hands are reported low.
Shoes. Shoe production in October, both in the F ourth
District and the entire country, declined from Septem ber
in contrast to the increase shown at that time in 1928
and 1929. Output of 50 factories was 9.5 per cent small­
er than in September, considerably larger than the de­
cline of 4.6 per cent reported for the entire country. Last
year the September-to-October increase was 10 per cent in
this District.
Comparison with corresponding periods o f 1929 is very
unfavorable, output in the past month being 35.6 per cen t
below October, 1929, and production fo r the first ten
months showed a drop o f 22.3 per cent.
Manufacturers at Cincinnati reported business at unusual­
ly low levels with very little buying being done. H ide
and leather prices continue to drift downward, but the
generally lower level has had no favorable effect on the
shoe business.
Stove and Sheet Metal. Employment at sheet m etal
and stove and equipment factories declined only fra c­
tionally in October, but was more than 20 per cent below
last year at that time. More concerns reported increases
than decreases, but buying is at a very low level.
W atches, Jewelry. Seasonal changes have been noticed
in volum e o f sales, but general level is subnormal. Deal­
ers are buying much more conservatively than in past
pre-holiday seasons.
BUILDING
Building activity in this territory in the first half o f
Novem ber was proportionately greater, as com pared with
October, than in the entire country. Contracts awarded
averaged $2,022,800 a day for the first three weeks as
against a daily'average o f 11,865,700 in the entire m onth
o f October and $1,070,100 in November, 1929. In the
37 eastern states the daily average o f contracts let in
this same period was seven per cent smaller than the

THE MONTHLY BUSINESS REVIEW
daily average of October and 23 per cent below the daily
average of November, 1929. The average decline from
October to November in past years was 13 per cent.
October contracts awarded in the Fourth District were
decidedly ahead of September, both in residential and
non-residential lines.
Total contracts awarded in Oc­
tober amounted to $41,342,000 as against $34,268,000 in
September, an increase o f 21 per cent. In only two of
the past ten years, 1920 and 1925, have larger September-to-October increases been reported and seven or
the ten years have shown decreases for the period. The
comparison with preceding periods is still very unfavor­
able, total building for the first ten months being 23 per
cent below the same period of 1929, with residential
building registering a drop o f 34 per cent.
Contracts
awarded for residential construction amounted to only
$7,872,000 in October, which brought the total for the
ten-month period to $94,752,000.
Lumber dealers report little change from one month
ago. A few reported an increase in inquiries, but actual
orders are very scarce. Prices continue to show little re­
sistance to the downward movement, the stabilizing ef­
forts being more effective in the western states than
locally.
TRADE
Retail
Fourth District department store trade,
Trade
after increasing more than seasonally
in August and September, showed
rather a sharp decline in October. Sales at 55 stores, on
a dally average basis, increased less than the usual sea­
sonal amount and the adjusted sales index declined
from 98 in September to 91 in October.
Sales at all
cities except Cleveland were larger in October than
in September, but compared with October, 1929, rather
wide variations are noticed.
Declines o f one per cent
were shown at Cincinnati, four per cent at Pittsburgh,
eight per cent at Columbus and W heeling, 15 per cent
at Toledo, 16 per cent at Cleveland and 21 per cent at
Akron.
Although stocks have been increasing for the past two
months in preparation for Christmas selling, the dollar
volume on October 31 was 13 per cent below one year
ago. Part of this decrease is due to lower retail prices,
but much of it represents a real contraction in stocks.
The stock turnover rate for October was the same as one
year ago and for the first ten months was 2.75 as against
2.78 in the same period o f 1929.




6

The ratio of installment sales to total sales at depart­
ment stores in this District has been showing seasonal
fluctuations and in October, at 5.9 per cent, was only
slightly higher than in 192 9 when it was 5.6 per
cent. Collections on these accounts have been well main­
tained. The ratio o f all credit sales to total sales is about .
the same as in 1929 and collections have held up quite
well, the ratio o f collections during October to accounts
outstanding on September 30 being 34.9 this year as
against 36.8 one year ago.
W holesale
Trad©

All reporting lines o f wholesale trade
except drugs and shoes showed some
seasonal im provem ent in October, but
in most cases this was less than has been experienced at
this season o f past years. Compared with October, 1929.
large declines are reported in all branches of trade, drugs
being off 13.7 per cent, dry goods, 20.4, groceries, 16.9,
hardware, 21.9 and shoes 31.5 per cent. The drop in
grocery sales was unusually large, increasing the dis­
crepancy between the first ten months o f 19 30 and the
same period o f 1929 to 6.4 per cent. Stocks in all lines
except groceries were lower than in 1929 and collections
have shown a sharper falling-off than have accounts re­
ceivable.
AGRICULTURE
Harvesting of late crops has been com pleted in this
District, but final crop figures are not yet available. The
November report of the Department o f Agriculture showed
rather general improvement in yields o f 44 m ajor crops,
the harvest of the country increasing 0.8 per cent for the
month. In spite of this, yields per acre are still expected
to be 5.4 per cent below the rather low yields o f last
year and 8.9 per cent below the average yields o f the
preceding ten years.
In Ohio, crop yields increased 2.5 per cent in October,
but were over 20 per cent below the ten-year average. In
Pennsylvania the increase for the month was 1.9 per
cent, with prospective yields 14 per cent below the 1919-28
average. Kentucky and W est Virginia also reported im­
provement in the month, but total yields were over 40
per cent below the preceding ten years.
Yields in the Fourth District were above the expecta­
tions of a month ago. The corn crop which has nearly
all been husked, was estimated to be 109,408,000 bushels
as against last year’s harvest of 170,082,000 bushels, and
184,000,000 bushels, the average harvest o f the past five
years. Potatoes also im proved and are yielding better
than was expected in all parts o f the District. The No­
vember 1 estimate was 17,094,000 bushels as against 19,695,000 bushels in 1929, a drop o f 13 per cent. In the
entire country the potato crop was estimated to be 2.4
per cent larger than in 1929, but 6.2 per cent below the
average production o f the previous five years.
The apple crop is also larger than was anticipated a
month ago, but is still below the ten-year average. The
quality o f grapes is the highest since 1923 in Pennsyl­
vania, but three points below average in Ohio. Y ield in
both states, while about six points below average, was
considerably better than in 1929.
One o f the m ost discouraging factors in the entire
agricultural situation is the water shortage, still acute

6

THE MONTHLY BUSINESS REVIEW

in most sections. The drought, which has prevailed all
year, was not mitigated to any extent by the rains in Sep­
tember. Farmers in many sections are hauling water,
both for livestock and household use and pastures and
fall-sown grains are in very poor condition. W heat in
some sections has been maintained by the little surface
moisture, but in other sections seed was not up four to
six weeks after planting.
Prices

The rise in the index of the price of
farm products which occurred in Sep­
tember proved only a temporary im­
provement, for, a drop from 111 in September to 106
per cent o f the five-year average 1909-14 occurred in
October. At this point the index compared with 140 in
October, 1929, a drop for the year of 24.3 per cent. It
was also the lowest for any month since February, 1916.
The chief cause of the extreme drop in the past year was
the sharp declines in grains, cotton and cottonseed. The
index o f the form er dropped from 128 in October, 1929,
to 92 this year, while the latter fell from 141 to 76 per
cent of the pre-war average in the same period.
A comparison of other com m odity prices reveals that
the farm producer has not been the only one affected, but
the drop in the past year in the price o f non-agricultural
products has only been 12.2 per cent. On the other hand,
the drop in the prices paid by farmers for goods has
only been about four per cent, so that the ratio o f the
prices received to prices paid dropped from 90 last year
to 71 in October, 1930.
This sequence has follow ed in previous periods o f fall­
ing prices. Farm products and raw material prices have
declined faster and farther than manufactured goods
and both have receded faster than retail prices.
Tobacco

Interest in the tobacco sections of th is
District is now centered on the market
opening in early Decem ber; all grow­
e rs and warehouse men are anxiously awaiting to see
w h a t prices will be offered on the loose-leaf floors,
as
to the probable price of the market opening, nothing
ca n be said with certainty, but a review o f the flue-cured




markets in the southeastern states, which opened earlior,
may throw some light on the situation.
A ccording to the Georgia State Department of Agri­
culture, 106 million pounds o f tobacco were sold at an
average o f 9.86 cents a pound. This compared with 91
million pounds at 18.37 cents in 1929. In North Caro­
lina sales in October reached 158 m illion pounds at tin
average of 14.92 cents a pound, as against 155 million
pounds last year at 19.91 cents a pound.
W hile the average auction price in these two districts
has been considerably below last year, much o f the dis­
crepancy can be attributed to the low er average Quality
o f the crop. Prices on certain o f the better grades ap ­
pear to be fully as high as in 1929, but the poorer grade
tobacco, of which there seems to be an abundance this
year, has been substantially lower-priced.
Last year the burley crop brought, on an average, 21.7
cents a pound. The present supply o f burley tobacco
(stocks in hands of dealers and this year's crop ) is ju st
about the same as one year ago, the large increase in
carryover being offset by the drop in production.
The
determining factor in the price obtained w ill undoubtedly
be the quality o f the crop, on which opinion is divided.
A bout 25 per cent of the burley crop was cut prior to the
fall rains. Much of this is o f good quality, but very light
weight, so that per acre return will be reduced. The
late-cut burley, in general, is of mediocre quality, and
some seems to have cured green. The drought has not
yet been broken and because of the dry weather little
tobacco has been stripped.
The latest estimate o f the Department o f A griculture
showed rather a large increase during October in total
burley tobacco production.
On Novem ber 1 the total
burley crop was estimated at 305,089,000 pounds as
against 334,619,000 pounds harvested in 1929. The Ken­
tucky burley crop, however, does not make such a favor­
able showing, being estimated at 202,300,000 pounds as
against 242,440,000 pounds harvested in 1929.
Other
types raised in this District show up more favorably than
burley, and the tobacco crop for the entire country waa
estimated at 1,518,781,000 pounds as compared with 1,519,081,000 pounds last year, and 1,302,463,000 pounds,
the average annual harvest of 1924-1928.

THE MONTHLY BUSINESS REVIEW

Fourth District Business Statistics

Fourth District Business Indexes
(1923-1925 = 100)

(000 omitted)

K%
change
change
Jan.-Oct., Jan.-Oct.,
from
October,
from
1930
1929
1929
1930
1929
Fourth District Unless Otherwise Specified
Bank Debits—-24 cities. . .$ 3,144,000 — 21.8 31,353,000 36,134,000 — 13.2
Savings Deposits— end of month:
772,7471
771 ,97 1 *+ 0.1
Ohio— 35 banks................$
783,200 + 1-3
277,4911
276,910*- f 0 .2
Western Pa.— 24 banks . . $
279,283
1. 6
Total— 59 banks...............$ 1,062,483 + 1.4
1,050,2381 1 .0 4 8 .8 8 H + 0 .1
Life Insurance Sales:
Ohio and Pa...................... $
94,409 — 16.0
1,136,185 1,137,952 — 0 .2
Retail Sales:
Department Stores—
57 firms........................... %
224,693
246,823 — 9 .0
26,580 — 10.0
Wearing Apparel—
16,099 — 10.1
16 firms............................ 3
14,481
1,747 —
Furniture— 51 firms........ J5
12,743 — 33.8
8,440
772 — 4 3.7
Wholesale Sales:
Drugs— 13 firms............... $
15,976
17,873
— 10.6
1,592 — 13.8
19.249 — 19.8
Dry Goods— 10 firm s... .$
15,444
1,898 — 20.4
59,271
Groceries— 41 firms......... $
63,296 — 6 .4
6,354 — 16.9
f Hardware— 17 f i r m s . ... .$
21,900 — 17.6
18,040
1,974 — 21.9
Building Permits—
27 cities........................... £
182,692 — 24.2
138,469
15,092 — 25.3
Building Contracts—
Residential...................... $
144,474 — 34.4
94,752
7,872 — 35 . 3
Building Contracts— Total—
All Classes...................... $
567,829 — 23.3
435,759
41,342 — 44.4
Commercial Failures—
35,627
30,010 + 1 8 .7
Liabilities.........................$
3,476 — 3.5
1,5 6 32 + 6 .7
Commercial Failures— N o..
1852 + 4 0 . 2
Production:
27,867
36,267 — 23.2
Pig Iron, XJ. S............ tons
2,165 — 39.7
Steel Ingots, U. S.. ..ton s
35,410
47,888 — 26.1
2,720 — 4 0.0
2,592,0222 4,310,954a— 39.9
Automobiles— Pass. U. S.
112,2092— 64.8
473,834a 695,4263— 31.9
Automobiles— Trucks, U. S.
37,2443— 38.5
Bituminous C oal........ tons
173,542 — 9 .6
17,466 — 13.9
156,846
>•Cement — O., W. Pa.,
14,208 + 1 0 .1
P W. V a.......................bbls.
15,643
1,655 — 4 .4
Elec. Power—
11,2214— 3.5
O., Pa., K y ........k.w.h.
10,8234
1,164s—4 1 . 3
Petroleum— O., Pa., Ky.
1 9.0894+ 8.4
20,6904
....................................bbls.
2,067s— 7,
&
s
— 22.3
Shoes............... ........ pairs
5 —35
33,6724
46,4564— 27.5
Tires, U. S........ . casings
2,706s— 24
Bituminous Coal Shipments:
Lake Erie Ports. . . . tons
34,441
34,713 — 0.8
4,575 — 7.2
Iron Ore Receipts:
Lake Erie P orts........ tons
30,251
42,628 — 29.0
4,011 — 33.7
'M o n th ly Average
ry-Sept
4 January-September
* Actual Number
•^Confidential
■September

+

12.0

1,6683

Wholesale and Retail Trade
(1930 compared with 1929)

(57)

D E P A R T M E N T STORES
A kron...................................................
Cincinnati...........................................
Cleveland............................................
Columbus............................................
Pittsburgh..........................................
T o le d o .................................................
W heeling.............................................
Other Cities.......................................
District................................................
W E A R IN G APPAR E L
Cincinnati...........................................
Cleveland............................................
Other Cities.......................................
D istrict................................................
F U R N IT U R E
Cincinnati...........................................
Cleveland............................................
Columbus...........................................
D a vton ................................................
T o le d o.................................................
Other Cities.......................................
D istrict................................................
C H AIN STORES*
Drugs— District (4 )......................................
Groceries— District ( 6 ) ................................
W HOLESALE G R O C E R IE S (41)
A kron...............................................................
Cincinnati........................................................
Cleveland.........................................................
Erie..................................................................
Pittsburgh.......................................................
T oled o..............................................................
Other Cities.....................................................
D istrict............................................................
W HOLESALE D R Y GOODS
W HOLESALE DRU GS
.....................
W HOLESALE H A R D W A R E
W HOLESALE SHOES ( 5 ) ........................
•Sales per individual unit operated.

(16)

(51)

(10)..........
(13)
(17).........




Percentage
Increase or Decrease
STOCKS
SALES
SALES
Oct.,First
Oct.,Oct.
ten
Oct.
Months
— 17.0
— 19.2
—21.2
— 10.3
—
2.3
—
— 16.1
— 11.7
— 15.7
— 8 .9
—
2.5
—
7. 6

Oct.,

Oct.,

Oct.,

1930 1929 1928
116
148 136
127
90 111
79
36 54
113 134 130
(55
106 118 112
(13
102 118 114
86 109 106
(10
(41
97 113 109
(15
83 107 103
(82)t................................ 94 115 111
(3
87
89 90
87 156 120
46
71 102
97 112 106
138 144 176
139 156 135
112 120 105
74 115 120

(24

Bank Debits
cities).........................................
Commercial Failures (N u m ber)........................
(Liabilities).....................
Sales— Life Insurance (Ohio and P a .)...............
“ — Department Stores
firm s)...............
“ — Wholesale Drugs
firm s)...................
“ —
"
Dry Goods
firm s).........
—
“
Groceries
firms).............
“ —
“
Hardware
firm s)...........
“ —
“
All
— Chain Drugs
firm s)**.........................
Building Contracts (T o ta l)................................
(Residential).....................
Production— Coal (O., Wn. Pa., E. K y .)........
— Cement (0 ., W. Pa., W. V a .). . .
— Elec. Power (O., Pa., K y ,)* . • ■.
— Petroleum (O., Pa., K y .)* ...........
— Shoes................................................
♦September
**Per individual unit operated,
flncludes
shoe firms.

Oct.,

Oct.,

1927 1926
119 116
120 114
159
58
108 108
113 118
111 111
98
111
102 110
108 112
106 114
96
104
103 113
101
93
87
118
145 149
121 125
110 104
114 112

3

Debits to Individual Accounts
(Thousands of Dollars)
4 weeks
%
Year-to- Year-to%
ending change
Date, Date, change
Nov. 19,from (Dec. 31,1929 (Tan. 2, 1929 from
19301929 Nov. 19,1930) Nov. 20,1929) 1929
Akron..............................
76,531 —29.9 1,045,566 1,285,082 —18.6
Butler.............................
11,840 — 18.6
138,300 141,099 — 2.0
Canton...........................
34,690 —29.5
483,365 593,001 —18.5
Cincinnati...................... 327,242 —33.3 4,011,034 4,845,511 —17.2
Cleveland....................... 699,146 —30.0 8,690,631 10,107,696 —14.0
169,084 — 8.7 1,958,020 2.046,273 — 4.3
Columbus......................
D ayton...........................
65,536 —34.5
964,583 1,157,842 —16.7
Erie.................................
30,265 —28.7
420,267 444,348 — 5.4
Franklin.........................
3,965 —36.7
54,360 66,110 — 17.8
Greensburg....................
18,779 — 3.5
207,572 228,290 — 9.1
Ham ilton........................
11,088 —35.8
154,062 187,987 —18.0
Homestead....................
3,789 —35.0
48,895 54,944 —11.0
Lexington...........
19,152 — 17! 1
264,440 301,112 —12.2
Lim a................................
10,238 —25.6
133.605 169,828 —21.3
5,277 — 11.4
62,274 69,993 — 11.0
Lorain.............................
Middletown...................
8,738 —31.3
116,720 141,315 —17.4
Oil C ity.........................
14,136 —27.8
177.657 211,756 —16.1
863,314 —29.7 10,610,5 57 12,018,392 —11.7
Pittsburgh.....................
Springfield.....................
17.003 —24.5
240,690 263,954 — 8.8
Steubenville..................
8,066 —28.9
109,976 136,442 — 19.4
Toledo............................
149,238 — 35.4 1,932,947 2,467,301 —21.7
W arren...........................
9,613 — 28.1
125,686 165,676 —24.1
Wheeling........................
36,698 —29.4
468,594 557,928 — 16.0
Younsrstown..................
53,610 —34.2
730,911 871,558 —16.1
Zanesville.......................
8,982 —28.9
108,039 140,595 —23.2
T otal........................... 2,656,020 —29.5 33,258,751 38,674,033 —14.0

1.0

—
—
—
—
—
—
—
—
—

4.1
15.4
7.8
17.2

10.0
10.8

14.9
10.4
1 2 .0

24.4
49. 0
— 34.7
— 43 .4
— 53.4
— 34.2
— 43. 7
—
—

—
—

—
—
—
—
—
—
—
—
—
—
—
—

4.7

2.1

31.8
9. 9
24.2
14.5
11.2
13.5
11.1
16.9
20.4
13.7
21.9
31.5

—
—
—
—
—
—
—
—

5. 4
17.4
10.5
13.8
9 .0
7.7
13.8
8.4

—10.1
—
—
—
—
—
—
—
—
—

— 10.4
— 15.6
— 14.9
— 10.5
— 7.4

10.0

—

— 9 .2

25.3
33.2
30.5
26.6
49.0
34.7
33.8
1.8
1.2

1. 1

11.5
6.2
4. 9
—
5.0
—
0 .9
—
6.4
— 19.8
—10.6
— 17.6
— 31.3

(Value of Permits)

%

12.6

—

—20.6
—

Building Operations

—10.2

—
—
—

- 0 .3
-

12.0

-1 6 .3
-5 6 .9

October,

..............................
......................
......................
............................
......................
.......................
.............
.................
.........................
.. .
..................
.........................
............
........
.......................
.............
...........................
..........................
........................
...............
................................
...........................
..............
......................
.............................
.........
..................
...........................

A kron
Ashtabula
Barberton
C an ton
C incianati
Cleveland
Cleve. Suburbs:
Cleve. H ghts
East C leve
E uclid
Garfield Heights.
L akew ood
Parm a
R ocky R iver
Shaker Heights
Colum bus
Covington, K y
D a y to n
Erie, P a
H am ilton
Lexington, K y
Lim a
N ew ark
Pittsburgh, P a
Springfield
T o le d o
Wheeling, W. V a
Y oungstow n
T ota l

1930
355,310
25,698
9,205
83,857
3,491,265
7,073,175
81,450
12,685
62,905
23,500
64,517
105,820
51,700
323,235
949,000
70,800
291,109
356,860
67,763
171,611
9,914
2,725
806,088
51,345
224,405
75,606
250,700
15,092,248

change
from

1929
—69.4
— 41.2
—79.0
—67.6
—23.3
+25.3
—43.1
—92.0
—61.4
—69.7
— 11.0
— 40.9
— 35.1
—44.0
—27.9
—62.0
—71.1
+18.8
—88.4
+ 20.9
—50.8
—94.4
—60.6
+46.8
—75.5
+ 5.9
— 31.6
—25.3

Jan.Jan.Oct.,
Oct.,
1930
1929
9,020,974 16,221,788
314,621
574,527
219,367
945,932
1,364,864 3,266,980
36,118,777 32,940,945
29,306,050 35,045,600
2,433,080
788,131
1,288,566
509,300
1,414,352
1,248,919
996,953
4,644.135
5,151,150
606,450
4,525,843
3,837,073
1,125,564
1,065,310
495,927
230,760
18,110,842
726,475
9,322,464
1,016,653
2,586,089
138,468,689

2,267,140
1,803,400
2,185,347
1.108.850
1,379,507
2,294,978
1,381,378
5.648.850
9,866,550
1,312,025
5,869,220
5,848,661
1,948,870
1,962,882
390,665
627,480
27,628,884
1,693,191
12,765,097
1,381,986
4.331.648
182,692,381

change
from

1929
—44.4
—45.2
—76.8
—58.2
+ 9.6
—16.4
+ 7.3
— 56.3
—41.0
—54.1
+ 2.5
—45.6
—27.8
— 17.8
—47.8
—53.8
—22.9
—34.4
—42.2
—45.7
+ 26.9
—63.2
34.4
—57.1
—

—
—
—

27.0
26.4
40.3

— 24.2

THE MONTHLY BUSINESS REVIEW

8

Summary of National Business Conditions
By the Federal Reserve Board
1

tNDUSTfTIAL PRODIUCTI0N

A\
/ \

------- ^

-------------- 1

1926

1530

Index number o f production of manufactures
and minerals combined, adjusted for seasonal variations (1923*1925 = 100)
Latest figure
October, 88.

meTORY DdPUCYMIENT ANID F*YR<DLLS
tA A

f*\
» V‘
J Vv

f v
CM
ptm

1925

1926

V olum e of Industrial production and factory employment declined in
October, and there was a further downward movement o f com m odity
prices. Volume o f sales by department stores increased by m ore than the
usual seasonal amount.
There was a considerable inflow o f gold from
South Am erica and the Orient, and a further slight easing o f m oney rates.

1027

1928

k

1929

v\

1930

Index numbers o f factory employment and
payrolls, without adjustment for seasonal vari­
ations. (1923-1925 average = 100).
Latest
figures October, employment, 84.3, payrolls, 80.8.

Production and Employment
Industrial production, including both factories and mines, decreased
by about three per cent in October, according to the Federal Reserve B oard's
index, which makes allowance for usual seasonal changes. This decline
reflected chiefly a further decrease in output o f steel ingots, contrary to
the usual seasonal movement, and a larger than seasonal decline in the
output o f automobiles.
Output in the shoe industry was also curtailed.
Consumption o f cotton by domestic mills showed a further increase o f
slightly more than the usual seasonal amount, and stocks o f cotton cloth
were further reduced; increased activity was also reported for the silk in*
dustry. Output o f coal was in substantially larger volume than In Septem­
ber, while production o f copper and petroleum declined.
Number o f workers employed showed a decrease for the m onth in
foundries and in the automobile, machine tool, woolen, and shoe industries
while increases were reported in number of persons employed In the pro^
duction o f silk goods, hosiery, and radios. Employment at coal mines in­
creased considerably, partly in response to seasonal influences.
Value o f contracts for residential building, as reported by the F. W .
Dodge Corporation, which had shown a growth in September, increased
further in October, but by an amount smaller than is usual for that m onth.
Contracts for public works and utilities also increased somewhat, reflect­
ing a larger volume o f awards for pipe lines. Owing to a substantial de­
crease in contracts for industrial building, however, there was little change
in the total value o f building contracts awarded.

Distribution
Volume o f distribution o f commodities by rail showed a decline from
September to October. R etail trade, however, as indicated by sales o f de­
partment stores, increased by considerably more than the seasonal am ount,
according to preliminary reports to the Federal Reserve System.

W holesale Prices
The general level o f wholesale prices, as measured by the Bureau o f
Labor Statistics Index, declined In October, and the decline continued In
the first half o f November. Further decreases in the prices o f many agri­
cultural products, including grains, livestock and meats, were accom panied
by reduction in the prices o f hides, tin, petroleum and gasoline, w hile
sugar and copper a d v a n c e d . The price o f cotton rose considerably at the
end o f October from the low level prevailing early in the month
Indexes o f the United States Bureau of Labor
Statistics, (1926 = 100, base adopted by Bureau). Latest figures October, farm products,
82.6, foods, 88.6, other commodities, 81.5.

Bank Credit
Total volum e o f credit at reporting member banks in leading cities
showed relatively little change for the four-week period ending Novem ber
12. Loans on securities declined further by $350,000,000 reflecting re­
ductions in loans to brokers and dealers in securities, while all other loans
increased by $ 1 5 0 , 0 0 0 , 0 0 0 , partly on account o f purchases o f acceptances
by the member banks. The banks also increased their holdings o f invest­
ments. The volume o f reserve bank credit in use showed little change
between the middle o f 0 c *0ker and the middle o f November. There was a
further addition o f $30,000,000 to the stock monetary gold and a decline o f
$ 2 0 , 0 0 0 , 0 0 0 in money in circulation, while member bank reserve balances
increased. No material change in the composition o f the reserve bank port­
folio was shown for the month.

Monthly averages of weekly figures for report­
ing member banks in leading cities.
Latest
figures are averages of first two weeks in
November




Money rates in the open market have eased slightly since the m iddle
o f October. The rate on prime comm ercial paper declined from 3 per cent
to a range from 2 % to 3 per cent and there was a reduction in the rate o f
bankers' acceptances o f the longer maturities. Long time money rates as
measured by yields on United States Government securities, declined slightly.