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I----- -- \ MONTHLY BUSINESS REVIEW
PA. I

0M,°

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Covering financial, industrial, and agricultural conditions
in the

^

Ky, V

Fourth Federal Reserve District

yt

Federal Reserve Rank of Cleveland

Vol. 16

Cleveland, Ohio, August 31, 1934

W ith m ost of the m a jo r lines of trade and industry
in the fo u rth district show ing distinctly greater-thanseasonal declines in J u ly and the first part « f A ugust,
the level of business activity at present is not far above
th at prevailing at the be ginning of the year.
Com ­
parison of m any current production statistics w ith a
year ago at this tim e is unfavorable, b u t operations last
sum m er were a t an u n usu a lly h ig h rate for th at season
of th a t year, being stim u lated by the fact th a t the
spring expansion was delayed and “ Buy N ow ” programs,
fear of inflation, processing taxes, etc., caused an abnor­
m al expansion w hich was follow ed by a decline of
sizable proportions in the fa ll and early w inter, to perm it
the absorption of surpluses created in the sum m er
m onths.
In contrast w ith this reduction in the m ajo r lines of
activity reports from the sm all general m a n u fa ctu rin g
industries located in the less im p o rta n t cities of the
d istrict indicate th at operations have held up quite well
for this season of the year.
O u tp u t of autom obiles in J u ly was 17 per cent above
the u n usu a lly active m o n th in 1933, b u t the gain was
m aterially below the 62 per cent increase shown for
the first seven m onths.
Car assemblies held up quite
w ell in the first three weeks of A ugust, altho ug h a
dow nw ard trend was exhibited.
D em and for parts and
accessories tapered off and operations at local plants
were curtailed.
Inq uirie s for new m achinery, tools and
m aterials for the 1935 models are be ginning to appear.
The falling-off in steel production in J u ly from the
h ig h rate at the close of Ju n e was the sharpest oi?
record and operations in the th ird week of A ugust
approxim ated 21 per cent of capacity.
A bsorption of
the large stocks of steel b u ilt up in Ju n e , prior to ths>
anticipated price increase, was som ewhat slower than
expected, and buy ing in the latte r part of A ugust, ex­
cept for governm ent projects, was lim ite d.
Production of rubber tires and rubber products de­
clined in J u ly and A ugust, according to reports, and
operations at local factories were un der a year ago
at this tim e.
The large inventories b u ilt up in the
early m onths of this year are being worked off, b ut
still are a form idable factor.
R e ta il sales at departm ent stores th ro u g h o u t the dis­
trict declined at a greater-than-seasonal rate and the
adjusted index in J u ly was slig htly above the low p o int




No. 8

of the year touched in Jan u ary .
B uying has been cur­
tailed generally in recent weeks despite the fact th a t
retail prices have exhibited a slight dow nw ard tendency
for the past four m onths.
E m ploym ent generally was reduced in J u ly at a
greater-than-seasonal rate and the falling-off was ex­
ceeded by the drop in pay rolls because of a reduction
in the num ber of hours worked at m any plants. In con­
trast w ith a year ago considerable im provem ent in both
em ploym ent and pay rolls is still evident.
Electric power production in the central in d u stria l
region of the country was slig htly below a year ago
at this tim e w hen dem and was u n u su a lly great, b u t in
the first six m onths electric power production in Ohio,
western Pennsylvania and eastern K en tu ck y was 20
per cent ahead of the same period of 1933.
The num ber of com mercial failures in this section in
J u ly was about h a lf as great as a year ago, w hile the re­
duction in the first seven m onths was 63 per cent. L ia b il­
ities involved were down slig htly less th an the drop in
num ber. B ank debits to in d iv id u a l accounts in 24 cities
of the district in J u ly were 7.4 per cent ahead of a year
ago, bu t a sm aller gain was shown in August.
Lake traffic in Ju ly , alth o u g h still above a year ago,
showed a m uch sm aller gain th an was evident in earlier
m onths of this year. P rio r to A ugust 1, coal shipm ents
from Lake E rie ports were 27 per cent ahead of the same
period of 1933, and iron ore receipts were up 108 per
cent.
A lth o u g h crop prospects declined slig htly in this sec­
tion in J u ly and A n rn st,
compared m ore favorably
w ith a year ago than did the average for the entire
country. In some sections crops are only slig htly below
n orm al in condition, b u t in others a less favorable situa­
tion is evident.

FINANCIAL
F in a n c ia l conditions in the fou rth district showed
/Ittle change in the five weeks ended A ugust 22. Debits
to in d iv id u a l accounts at banks in leading cities of the
district in the period were 3.3 per cent ahead of the
same interval of 1933, bu t the gain for the year to date
was 16 per cent. H ig her prices now prevailing in m any
lines contributed to the increase, bu t the general im ­
provem ent in business in the period was probably the
m ost im p o rta n t factor.
Savings deposits at selected

2

TH E M ONTHLY BUSINESS R E V IE W

banks in Ohio and Pennsylvania on Ju n e 30 were 6.5
per cent larger th an a year ago at th a t tim e.
Depos­
its have shown a g ra d u al increase for several m onths.
L ife insurance sales in Ohio and Pennsylvania in Ju ly
were 10.8 per cent ahead of J u ly 19 33 and the sevenm onth gain in total sales was 13 per cent.
A t the Federal Reserve B a n k of Cleveland total re­
serves increased slightly, b u t there was practically no
change in the value of earning assets or in the types
of securities included therein.
A m o u n tin g to $214,000,000, on the latest date, Governm ent securities held
totaled $213,024,000, a lth o u g h there has been no increase
in holdings of G overnm ent securities so far this year.
Total deposits, in c lu d in g m em ber bank reserve de­
posits, were $275,000,000 on the latest date, practically
unchanged from the corresponding date in Ju ly , b u t up
$115,000,000 from a year ago at this time. M uch of this
represented reserves in excess of legal requirem ents.
These averaged $118,000,000 in Ju ly , a gain of $11,000,000 from Ju ne .
F ederal reserve notes in circulation declined slightly
in late Ju ly , b u t increased about $7,000,000 between
A ug ust 1 and A u g u st 22. D em and for F ederal reserve
notes was quite general, b u t one specific reason for the
increase was th a t county treasurers now receiving taxes
have been u nable to obtain bids from banks for deposits
of pub lic fund s and, therefore, have found it necessary
to place these funds in safety deposit boxes.
A t the reporting m em ber banks in leading cities of the
fo u rth district total credit extended rose from $1,178,000,000 on J u ly 18 to $1,195,000,000 on A ugust 22, an
increase of 1.4 per cent. The gain, as for several m onths,
was due alm ost entirely to increased investm ent holdings
of the m em ber banks. “ A ll othe r” loans in the three latest
weeks have shown a tendency to increase, b u t the total
ou tstan ding was still below the level of late Ju ly . R e ­
cently the gain in investm ents has been distributed be­
tween Governm ent securities and those of other types.
The form er rose from $569,000,000 to $581,000,000 in
the five latest weeks, w hile other th an Governm ent secu­
rities increased nearly eight per cent between early J u ly
and the present date. On A ug u st 27 investm ents in these
securities, at $206,000,000, com pared w ith $205,000,000
a year ago at th a t tim e.
D em and deposits continued to increase at an irre gular
rate in the five latest weeks, and at $656,000,000 on
A ug ust 22, com pared w ith $510,000,000 on the same date
of 1933, a gain of 28.6 per cent. Time deposits increased
in late Ju ly , b u t showed little change in the first three
weeks of A ugust. They were up 6.1 per cent from a year
ago on the latest date.

MANUFACTURING, MINING
D em and for steel from private sources
continued at a very low level all
th ro u g h J u ly and early August. In part
this represented a seasonal contraction, b u t the fallingoff was accentuated in this instance by the fact th a t
stocks accum ulated in June, prio r to the hig he r prices
w hich became effective on th ird quarter contracts, were
not used up as fast as was anticipated. The average rate
of steel production in the entire country in the th ird
week of A ug ust was about 21 per cent of capacity, the

Iron and

Steel




rate h av ing dropped from about 30 per cent in the third
week of Ju ly . A t P ittsb u rg h m ills production was at 15
per cent of capacity, Cleveland m ills were operating a t
13 per cent, W hee ling 26 per cent, and Y oungstow n 22
per cent.
The contraction from the h ig h rate of late
J u n e was the sharpest for any sim ila r period on record
and all of the gain recorded since the first of the year
was surrendered.
P ig iro n production in J u ly was at a daily average rate
of 39,630 gross tons, a drop of 38.7 per cent from Ju n e
and the lowest since J a n u a ry of this year. Total o utpu t
for the m on th was 1,228,544 gross tons.
In J u ly 1933,
production averaged 58,101 tons per day.
D u rin g J u ly
18 blast furnaces were taken out of production, follow ­
in g a reduction of 25 in Ju n e ; 43 furnaces were thus
m ade inactive in the two-month period and on A ug ust 1
74 units were still producing pig iron.
Steel in g o t production in J u ly was lower th a n in any
m on th since A p ril 1933, and at 1,472,584 tons, was less
than h a lf the o u tp ut recorded in Ju n e of this year and
compared w ith 3,168,354 tons in J u ly 1933, where pro­
duction was at its peak for the year.
J u ly operations
were at 26.75 per cent of capacity compared w ith 52.68
per cent in Ju n e and 58.30 per cent in J u ly last year.
Despite this u n usu a lly sharp decline in steel in go t pro­
duction, o u tp u t for the first seven m onths of 1934, at
17,653,473 tons, was 46.5 per cent greater than for the
corresponding period of 1933.
According to Steel new orders for the first three weeks
of A ug ust were larger th an for the com parable period of
Ju ly , b u t bookings were chiefly for the purpose of com ­
pleting inventories.
Governm ent bu y ing has helped
m a in ta in stru ctu ral steel m ill operations at a relatively
h ig h rate and the autom obile in d u stry has ordered more
m aterial th an was expected a few weeks ago. R ailro ads
are bu y ing steel in lim ite d q uan titie s for repair p u r­
poses only; the ro llin g of rails ordered earlier in the
year under Governm ent sponsorship has about been com­
pleted.
Iro n and steel prices have been generally steady in the
past fo u r weeks; changes th a t have occurred merely
restored the relationship existing prior to the advances
on m ost products w hich developed at the b e ginn in g of
the th ird quarter. D em and for scrap steel has declined and
prices on several grades have been reduced fro m 25 cents
to a d o lla r a ton. C urrent quotations are som ew hat be­
low a year ago at this time. S teel’s price composite in
the th ird week of A u g ust was $32.23, a reduction of nine
cents from a m o n th earlier and com pared w ith $29.92
in A ugust, 1933.
Shipm ents of iron ore continued at a relatively hig h
rate in J u ly and receipts a t L ak e E rie ports for the year
to date, at 7,947,000 tons, were m ore th a n double last
year’s receipts. Stocks of ore on h a n d at furnaces and
L ake E rie docks on A u g u st 1 totaled nearly 30,000,000
tons, an increase of eight per cent from last 37ear.
Coal

Coal production in the fo u rth district
in J u ly am ounted to 10,627,000 tons.
This was a reduction of six per cent
from June, whereas the average change in the past
several years was a slig ht increase. The dow nw ard trend,
however, was not confined to the fo u rth district alone,
for total coal production in the m o n th was slig htly under

T H E M ONTHLY BUSINESS R E V IE W
Ju n e and o u tp u t was m ate rially below J u ly a year ago.
In the fo u rth district the decline from last year was 18
per cent, bu t in the first seven m onths a gain in o utp u t
of 20 per cent was shown.
The recent falling-off was attrib u te d to the fact th a t
coal users accum ulated larger stocks th an were w ar­
ranted by consum ption earlier this year and these now
are being utilized. T otal coal stocks in J u ly represented
37 days’ supply; the increase from A p ril was 54 per cent
and from a year ago 23 per cent.
Another factor, so fa r as the fo u rth district is con­
cerned, was th a t coal shipm ents from Lake E rie ports
in J u ly were 1.8 per cent above last year, whereas the
increase for the year to date was 27 per cent. Movement
of coal to upper lake ports has slowed down in recent
weeks.
Price controversies an d code regulations in some sec­
tions have som ew hat deferred dom estic buying w hich nor­
m ally occurs in the sum m er m onths.
A utom obiles

Production of autom obiles in Ju ly in
the U nited States was off 13.5 per cent
from Ju n e and alth o u g h the drop was
greater th a n the seasonal decline in recent years, opera­
tions in the m on th held up better th an was expected a
few weeks ago.
The F ederal Reserve B o ard’s adjusted
index of production dropped from 82 to 78 per cent of
the 192 3-1925 m o n th ly average.
There were 2 6 6,575
cars and trucks assembled in the period, a gain of 16.2
per cent from J u ly last year when production was only
slightly below the peak m on th of the year.
O u tp u t of
cars in the past three m onths has exhibited a steady
dow nw ard trend from the hig h po int touched in A pril,
bu t despite this falling-off, operations in the industry
have held up quite well in com parison w ith the trend of
general business activity; prelim ina ry estimates for the
first three weeks of A ug ust indicate th a t factories in th at
period m aintaine d production schedules at approxim ately
the same level of Ju ly and o utput in A ugust is estimated
at close to 250,000 units.
R e ta il sales have exhibited a dow nw ard trend in recent
weeks, b u t in some sections of the country they have
held up better than was expected and curtailm e nt of
assemblies, so th at changes necessary for production on
1935 m odels m ig h t be made, was deferred. New passen­
ger car sales in Ohio and western Pennsylvania in Ju ly
were down slightly from Ju n e , bu t the falling-off was less
than the average decline for this period in the past five
years. Com pared w ith J u ly 19 33, registrations were up
about four per cent and for the year to date a gain of over
40 per cent was recorded.
In J u ly passenger car assemblies num bered 223,868, compared w ith 261,852 in Ju n e and a gain of
17 per cent from J u ly 1933 was shown.
In the first
seven m onths passenger car production was up 58 per
cent from the corresponding period of last year.
Pas­
senger car output in recent weeks has exceeded retail
sales, inventories of new cars being b u ilt up to carry over
the period when factories w ill be closed down entirely or
operating only at reduced schedules w hile necessary
changes are being m ade to assembly lines.
Truck production in J u ly was 42,707 units, an in ­
crease of 12 per cent from J u ly last year; in the first




seven m onths of this year 356,342 trucks were assembled,
a gain of 85 per cent from the corresponding period of
1933.
Rubber
Tires

O u tp u t of rubber tire factories in Ju ne ,
J u ly and A ug u st was less th a n in the
corresponding m onths of 1933; a year
ago, however, the in du stry was operating at an abnor­
m ally hig h rate. Operations in recent weeks have been
at relatively low levels to pe rm it an absorption of ex­
cessive stocks of tires in hands of dealers and m an u fac­
turers.
M anufacture rs’ shipm ents have exceeded pro­
duction recently by a good m arg in and m an u fa ctu re rs’
inventories on J u ly 1 represented only two m o n th s’ sup­
ply, based on current consum ption, according to the
Rubber M anufacturers’ A ssociation. Although total inven­
tories are still large, in view of current shipments the
supply on hand is less th an since A ug ust of 19 33.
Tire production in Ju n e , of 97 per cent of the entire
industry, was 4,212,000 casings. This represented a de­
cline of 29 per cent from Ju n e 1933, bu t in the first
six m onths tire o u tp u t was up 28 per cent from the same
period of last year.
Crude rubber consum ption in J u ly
am ounted to 32,647 tons. This was 19 per cent below
Ju n e and 33 per cent under J u ly 1933.
Operations at
fou rth district factories in the latest m onth were below
a year ago at this tim e, b u t em ploym ent at 18 concerns
reporting to the Ohio State University B ureau of B usi­
ness Research was 12 per cent higher in J u ly th an a
year ago, altho ug h it was down slightly from June.
Im ports of crude rubber in Ju ly am ounted to 41,530
tons.
This was slig htly under J u ly last year, b ut ex­
ceeded consum ption in the latest m on th by a good m ar­
gin and stocks of crude rubber in the U nited States
on J u ly 31 were close to 370,000 tons, an increase of
about 35,000 tons from a year ago.
Despite the fact
th a t domestic stocks have increased since the rubber pro­
duction restriction p lan became effective, rubber prices
have risen rapidly.
In mid-August plan tatio n rubber
was quoted in New Y o rk at close to sixteen cents a pound,
an increase of m ore th a n 100 per cent in the past year
and of nearly th a t m uch from the low price touched in
the early part of 1934.
C lothing

A lth o u g h textile and clo th ing factories
n o rm ally are operating at peak levels at
this season of the year on fa ll and w in ­
ter models, there was a slowing-down in sales in J u ly
and early A ug ust w hich was reflected in a greater-thanseasonal cu rtailm e n t in operations.
Cancellations on
orders placed earlier in the year have been num erous,
particu larly from dro u ght sections of the country.
A l­
though d o lla r sales in J u ly continued above a year ago in
most cases, the n u m b er of pieces m anufactured was down
about ten per cent in some instances.
E m ploym ent a t 37 fo u rth district factories declined
16 per cent from Ju n e to Ju ly , whereas the five-year
average change was a reduction of 4.3 per cent. Factories
m ak in g m ens’ clo th ing showed a curtailm ent, whereas in
recent years an increase was reflected.
R e ta il sales cf
clothing have declined considerably in recent weeks and
the com parison w ith last year at this tim e, when the
sales volum e was up sharply because of in flatio nary fears,
etc., was off about five per cent in the case of women's

4

TH E M ONTHLY BUSINESS R E V IE W

clothing, b u t m e n ’s clothing sales in the same period were
up approxim ately seven per cent.
Prices of women’s apparel, according to Fairchild's retail
price index, declined slig htly in the fo u r latest m onths,
b u t m en ’s clo th ing prices increased slig htly in the perriod.
O ther
M an u factu rin g

C onditions in the sm aller m anufacturin g industries of the fo u rth district were
unsettled in m id-August. Operations in
some instances com pared favorably w ith a year ago when
activity was at an u n u su a lly h ig h rate for the sum m er
m onths, w hile in others a reduction was evident. Declines
in production rates were reported in m any lines in re­
cent weeks and a lth o u g h a seasonal slackening is not
u n u su a l in the sum m er m onths, the falling-off in some
instances was greater th a n could be accounted for in
this way. E m ploym en t a t in d u s tria l plants declined about
fou r per cent in J u ly from Ju n e , b u t was still consider­
ably above a year ago at this tim e. C urtailed o u tp u t in
m any instances has resulted in a reduction in the n u m ­
ber of hours w orked rathe r th an in increased unem ploy­
m ent.
A uto m o b ile Parts, Accessories.
Operations at auto
parts plants in late J u ly and the first h a lf of A ugust were
reduced 20 to 25 per cent from the Ju n e level.
This
decline is generally regarded as being seasonal, result­
in g from the desire on the part of assembly plants to
reduce autom obile production in keeping w ith the cu rta il­
m ent in retail sales as the fa ll season approaches. Few
orders for m aterials to be used on 19 35 models have
been received by local parts producers.
These u sually
are relied upon at this season of the year to m ain tain
operations.
E m ploym en t a t fo u rth district factories de­
clined fo u r per cent in J u ly from June, approxim ately
the same as the five-year average June-to-July change.
Compared w ith a year ago the num ber employed was
up 43 per cent.
B ric k an d Tile. A decline in em ploym ent at brick and
tile plants of a contrary-to-seasonal nature was reported
in J u ly and operations, ju d g in g by this factor alone, were
under last year at th at tim e. O u tp u t in the brick industry
in Ju n e was the same as a year ago, b u t shipm ents were
down about ten per cent.
C hina, Pottery. Most china and pottery plants in this
section in m id-August were operating at approxim ately
50 per cent of capacity and a dow nw ard tendency has
been evident for several weeks, both in sales and pro­
duction.
Operations generally are considerably below
a year ago at this tim e.
The labor situation is unset­
tled and th o u g h the num ber employed at local factories
in Ju ly was slig h tly above a year ago, a decline, chiefly
seasonal, was reported from June .
E le c tric a l Supplies. New orders received by m an u fa c­
turers of electrical apparatus and supplies in J u ly were
from 15 to 20 per cent less than in June . This decline
was chiefly seasonal and buy ing continued well above a
year ago at this tim e.
E m ploym en t at fo u rth district
factories declined 3.7 per cent from Ju n e to Ju ly , where­
as the average change in this period in the past five years
was a falling-off of less th an two per cent. F or the year
to date, however, em ploym ent averaged nearly 50 per
cent better th an in the same period of 1933. In the first
h a lf of A ug ust the declines in sales continued, bu t in ­




quiries were being received in a volum e which, if they
resulted in actual orders, w ould necessitate an increase
in operations in the early fall.
Glass.
P late glass production in J u ly was 7,241,867
square feet. This represented an increase of nearly 700,000 square feet fro m Ju n e , b u t a reduction of 36 per
cent from J u ly 1933. O u tp u t has been cu rtailed in re­
cent weeks, partly because of the drop in auto m o bile as­
semblies.
U nfavorable a g ricu ltu ral conditions caused a
drop in sales of glass containers, w ith a consequent re­
duction in factory operations and also em ploym ent. The
reduction in the latter item , however, was slight, c u rta il­
m ent being bro ught about prin cipally th ro u g h a reduc­
tion in the num ber of hours worked.
H ardw are, M achinery. M achine tool sales in J u ly de­
clined slig htly from Ju n e and continued the dow nw ard
m ovement evident in the preceding six m onths. The drop
in J u ly from Ju n e was slight, and orders were consider­
ably above a year ago at this tim e. New orders received
in Ju ly by members of the National M achine Tool B uilders9
A ssociation represented 34.7 per cent of the m onthly average
shipm ents in 1926. H ardw are sales declined in J u ly and
early A u g u st from the J u n e level, part of w hich was sea­
sonal.
E m ploym en t a t fo u rth district factories dropped
two per cent from Ju n e to Ju ly , whereas the five-year aver­
age change for this period was a reduction of over three
per cent.
P a in t. P a in t sales in J u ly were considerably below a
year ago a t this tim e and the decline from Ju n e was
som ew hat m ore th a n seasonal.
Operations at m a jo r
plants, however, held up reasonably well, w ith a conse­
quent increase in stocks. Increasing raw m ate rial prices
were p artly responsible for this h ig h e r rate of activity
than was necessitated by recent sales. M anufacturers have
processed more raw m aterials th an needed in order to
forestall a price increase w hich appears im m in e n t on the
basis of quotations on some com m odities entering in to the
m anufacture of paints.
Paper. Operations in the paper and boxboard industry
in early A u g u st were a t approxim ately 55 per cent of ca­
pacity; a year ago they were 65 per cent. The fallingoff in recent weeks was m ore th an seasonal and new or­
ders have been received in rathe r lim ite d volum e. Due
to u n usua l conditions in the paper in dustry the num ber
of employees was little changed in J u ly from the preced­
in g m onth, b u t the n um b er of hours w orked was cur­
tailed quite sharply.
Shoes. W eakness in the price of hides w hich resulted

TH E M ONTHLY BUSINESS R E V IE W
from the Governm ent’s large slaugh te ring program was
an un se ttling factor to the boot and shoe industry. Lo­
cal m anufacturers, according to reports, were operating
at hig h rates on fa ll orders, b u t this was largely sea­
sonal. In the first six m onths of 1934 m anufacturers in
this district m ade 7.8 per cent m ore shoes th an in the
com parable period of 1933 and o u tp u t was greater than
in any sim ilar period since 1927.

TRADE
D o llar sales at reporting departm ent
R e tail
stores in the fo u rth district in J u ly
were 5.7 per cent ahead of a year ago,
but the c u rtailm e n t from Ju n e was considerably more
than seasonal and the dow nw ard m ovem ent continued
in A ugust, according to scattered reports from principal
stores.
The seasonally adjusted index of daily average
sales in J u ly was 67.7 per cent of the 192 3-1925 m on thly
average compared w ith 73.9 per cent in Ju n e , w hich was
fou r points below the May figure. In the two latest
m onths retail sales at local stores have dropped about
13 per cent after allow in g for seasonal changes. Despite
this falling-off do lla r sales in the first seven m onths of
the year were 25 per cent larger th a n in the same period
of 1933. W h ile part of the gain represented higher prices
(Fairchild’s retail price index on Ju ly 1 being 16 per cent
above last year at this tim e ) a decline in retail prices has
occurred in the fou r latest m onths an d the total reduction
in the period has am ounted to two per cent.
So far as sales of in d iv id u a l cities were concerned,
considerable v aria tio n was apparent in Ju ly .
The aver­
age increase in the sm aller cities of the district from a
year ago was 20 per cent and C olum bus sales were up
17 per cent, b u t other m a jo r cities showed only slight
gains from last year, w hile in Toledo a reduction was a p ­
parent.
The ratio of a ll credit sales to to ta l sales in J u ly de­
clined from Ju n e and was sm aller th a n a year ago. I n ­
stallm en t buying, however, increased in the latest m onth
from both these periods.
The d o lla r value of stocks at departm ent stores was re­
duced six per cent in J u ly from Ju n e , b u t the falling-off
was ju s t ab out seasonal and the adjusted index was u n ­
changed at 60.7 per cent of the 1923-1925 m o n thly aver­
age. Com pared w ith a year ago the d o llar value of stocks
was up nine per cent. The stock turnover rate in J u ly was
less rapid th a n in Ju n e or a year ago, b u t for the year
to date an increase was shown.

SHOE

PR ODU CTION

THOU-SANOS OF PAIRS_______________ FOURTH

D IS T R IC T _____________

FIRST 6 MONTHS
8000

600C

■■III
■I
m m i r m
1940 194/ 1940 1949 iwy




5

There was a slight fa llin g off in collections in the latest
m on th from Ju n e , b u t im provem ent from a year ago was
evident in nearly a ll centers.
W holesale

The d o lla r volum e of sales of the fou r
reporting wholesale lines of trade
in
the
fo u rth
district
was
down
in J u ly from Ju n e by a som ew hat greater-than-seasonal
am o u n t and to ta l sales were slig htly below a year ago "at
this tim e. In mid-1933, however, a ll lines of wholesale
trade were quite active. W holesale hardw are and grocery
sales in J u ly continued slig htly above a year ago a t this
tim e and the gains in the first seven m onths were 35 per
cent and 20 per cent, respectively. J u ly wholesale dru g
sales were 14 per cent above a year ago and the increase
in the first seven m onths was 32 per cent. D ry goods
sales were dow n 34 per cent in the latest m o n th from J u ly
1933, b u t a gain of 20 per cent was indicated for the first
seven m onths of this year, compared w ith the same period
of 1933.

BUILDING
D o llar value of b u ild in g contracts aw arded in the fo u rth
district in J u ly was down slig htly from Ju ne , b u t the fa ll­
ing-off was less th an seasonal and, at $10,121,000, was
50.5 per cent ahead of J u ly 1933. A ctivity in the in ­
dustry, however, was quite lim ite d and, as for several
m onths, resulted chiefly from the aw arding of contracts
for public works and u tilitie s financed th ro u g h the g ra n t­
in g of Federal funds. The cu rtailm e n t in pub lic w orks’
activity in J u ly was quite pronounced from Ju n e . In the
first seven m onths of this year total b u ild in g contracts
awarded, according to the F. W . Dodge C orporation, were
136 per cent larger th a n in the corresponding period of
1933.
R esidential contracts aw arded increased nearly 25 per
cent in this section in J u ly from Ju n e , b u t were 1.9 per
cent under a year ago.
The same decline in this type
of construction was shown by com paring aw ards in the
first seven m onths of 1934 w ith those of 1933.
Dealers in b u ild in g supplies reported conditions in early
A ugust practically unchanged from recent m onths an d lit ­
tle dem and for m aterials of any sort. Considerable re­
liance in the field is placed upon the new Federal loans
for hom e repair and renovizing to stim ulate the dem and
for lu m ber and other b u ild in g m aterials.
Contem plated
b u ild in g reported in this section in J u ly was off qu ite
sharply from Ju n e and was m uch below a year ago. In
both comparisons a ll m a jo r types of b u ild in g showed de­
clines except public utilitie s, w hich were up in J u ly from
Ju ne , b u t were slig htly under last year.

AGRICULTURE
Crop prospects declined generally th ro u g h o u t the coun­
try in Ju ly and fu rth e r deterioration in m any sections was
reported in A ug ust as a result of continued d ro u ght and
record-breaking ho t weather. F or the country as a whole
the A ugust 1 condition report indicated th a t yields per
acre of 32 prin cipal crops w ould be 22 per cent below
the average of the past 13 years and 19 per cent lower
than in 1933. W h e n the very reduced acreage of most
crops planted this year as a result of activities of the A A A
is considered, a sm aller total crop th a n in over 30 years
is indicated. Acreage of 15 m a jo r field crops rem aining

6

TH E M ONTHLY BUSINESS R E V IE W

for harvest, according to current estimates, is 15 per cent
below the ten-year average and the lowest in 25 years.
The effect of the dro ug ht has been widespread, but
has varied in intensity.
In the Great P la in states all
crops were seriously dam aged; in some sections only ten
per cent of a no rm al crop is indicated. In m any instances
the only farm incom e this year is th a t provided by the
crop-reduction paym ents.
In the eastern and southern sections of the country
the dro ught effects are less severe and, com paratively
speaking, farm ers in the fo u rth district are in a quite fa­
vorable position. Considerably higher prices are now to
be had on crops and livestock they have to sell.
The
A ugust 1 estimates of all prin cipal crops in this district,
except wheat, were un der those m ade a m on th ago, b u t the
declines were sm aller th a n in the entire country and in ­
dicated yields are m uch nearer the average of past years
than in m any other sections of the country.
W heat. The estim ate of fo u rth district w inter w heat
production was revised upw ard in J u ly as threshing re­
turns showed better-than-expected yields.
A total h a r­
vest of 37,372,000 bushels of rather good q u ality w^heat
was indicated on A ug u st 1. This was only slig htly under
the harvest of last year and exceeded the ten-year aver­
age production by 562,000 bushels. Y ie ld per acre was
estim ated at 19.2 bushels, com pared w ith 19 bushels in
1933 and 18.6 bushels, the ten-year average. W ith w heat
prices up sharply in recent weeks to the highest level in
fo u r years, farm incom e in this section from this source
is considerably above 1933, excluding payments for wheat
acreage reduction, w hich, however, were rather sm all lo­
cally.
Corn. Corn prospects in the fo u rth district on A ugust
1 were six per cent sm aller th an on J u ly 1, b u t the re­
duction was m aterially less than the 24 per cent de­
cline reported for the entire country. So far as this dis­
trict is concerned the dam age in the latest m o n th was
more pronounced in the west-central and southwestern
parts of O hio; in the eastern and northern sections of the
district— areas farthest removed from parts of the country
in w hich this year’s dro u g ht was m ost severe— the A u ­
gust 1 condition was not fa r from the average of recent
years. The 1934 crop, based on the A ugust 1 condition,
was estim ated at 126,269,000 bushels in the fo u rth dis­
trict. This represented a decline of 16 per cent from the
1933 harvest and of 24 per cent from the ten-year aver-

WHEAT PRODUCTION
M|LL|ONS ° r BUSHELS_________________ FOURTH D IS T R IC T ____________

I

30

■I

It n flJIm
l« l

192

1923

1925

*Based on August 1 estimate.




1926

1927

1928

1929

1930 1931

1932 1933 1934

age harvest. The drop, however, is m uch sm aller than was
indicated for the entire country.
A ccording to reports,
the crops suffered fu rth e r dam age in m any sections of
the entire country in A ugust, b u t in m ost parts of the
fo u rth district favorable grow ing conditions were experi­
enced.
Oats. The A ug ust 1 condition of the oat crop was little
changed from th a t reported on J u ly 1 and in the fourth
district was about the same as a year ago, a lth o u g h it was
little m ore th a n h a lf as favorable as the ten-year aver­
age. Total production in this section, estim ated at 13 3,881,000 bushels, was 56 per cent below the ten-year aver­
age harvest.
I t was only slig htly under the 1933 h a r­
vest, bu t the oat crop has been very unsatisfactory in
this district for the past four or five years.
H ay.
Recent rains have been very beneficial to pas­
tures and late clover and a lfa lfa fields, b u t the estimate
of total tam e hay production in this district on A ug ust 1
was smaller than a m onth earlier. The total harvest is
estimated to be 45 per cent below the ten-year average.
Potatoes. The late potato crop in this section was esti­
m ated on A ug ust 1 to be slig htly above the harvest of
19 33, b u t a decline in condition of the crop occurred in
Ju ly . Probable production is now estimated to be 18 per
cent under the ten-year average.
Tobacco.
The condition of the tobacco crop changed
slightly in J u ly and the A ug ust 1 estimate of production in
the fo u rth district, at 92,093,000 pounds, was still 33 per
cent below the ten-year average.
The condition of the
crop in a ll sections of the district was m a te rially better
than a year ago at this tim e, the reduction in to ta l o u tp ut
being due to a sharp cu rtailm e nt in the areage planted this
spring.
Recent reports indicate th at, as a result of
favorable w eather in the east-central part of K e n ­
tucky, the crop im proved m ate rially in the first part
of A ugust.
B urley tobacco, the m ost im p o rta n t type
raised in this section, was reported to be above average
condition at the m iddle of the m onth. Prices on south­
ern tobacco m arkets, w hich opened recently, were very
m uch above the level of a year ago at this tim e.
F r u it. The condition of the apple crop im proved slightly
in Ju ly , b u t estimated harvest is still m uch below the
average of past years. The 1934 grape crop is expected
to be rather lig h t this year and in Ohio and Pennsyl­
van ia the A ugust 1 condition was 67 and 58 per cent of
norm al, respectively, compared w ith 74 and 77, the tenyear average A ugust 1 condition in the two states. U n­
usually w arm weather was the chief cause of deterioration
in recent weeks.
Prices. F a rm prices th ro u g h o u t the country increased
in J u ly and continued their upw ard trend at a rathe r sharp
rate in A ugust. Gains were most pronounced in prices of
grains, altho u gh all m a jo r groups included in the D epart­
m ent of A g ric u ltu re ’s index, except fruits and vegetables,
have increased in recent weeks. The gain in prices fa rm ­
ers received was not paralleled by increased prices on
goods farm ers purchased, so th a t the ratio of prices re­
ceived to prices paid rose three points in the latest m onth
to 66 per cent of the five-year pre-war average.
This
figure, however, was five points lower th an a year ago
at this time.

TH E M ONTHLY BUSINESS R E V IE W

Fourth District Business Statistics
(000

7

Wholesale and Retail Trade

omitted)

(1934 compared with 1933)

Fourth District Unless
July,
% change
Otherwise Specified
1934
from 1933
Bank Debits— 24 cities.................. $ 1,757,000 + 7.4
Savings Deposits— end of month:
657,601 + 6.5
41 Banks, O. and Pa.....................$
Life Insurance Sales:
Ohi? and Pa................................... $
78,971 +10.8
Retail Sales:
Dept. Stores— 49 firms.................$
11,072 + 5.7
Wearing Apparel— 11 firms.........$
433 + 1.0
Furniture— 42 firms......................3
509 + 2.7
Wholesale Sales:
Drugs— 13 firms............................ $
1,149 + 13.6
Dry Goods— 10 firms................... 3
833 — 34.0
Groceries— 33 firms...................... 3
3,626 + 6.0
Hardware— 14 firms..................... 3
1,114 + 2.5
Building Contracts— Total............ 3
10,121 +50.5
— Residential.. $
2,059 — 1.9
Commercial Failures— Liabilities..3
1,719 — 35.6
”
”
...N u m b e r
562 — 49.1
Production:
Pig Iron, U. S..........................Tons
1,229 — 32.4
Steel Ingot, U. S......................Tons
1,473 — 53.5
Automobiles-Pass. Car. U. S..........
223,8682 +17.0
42,7072 +12.1
Automobiles— Trucks U. S............
Bituminous Coal.................. Tons
10,627 — 18.3
Cement,— O., W. Pa., W. Va. Bbls.
996 + 6.3
Elec. Power— O., Pa. Ky. k.w.h.
1,126s + 1 . 0
Petroleum— O., Pa., K y........Bbls.
2,090s +21.2
(3) (5) — 14.0
Shoes .................................... Pairs
Tires, U. S........................ Casings
4,212 — 28.8
Bituminous Coal Shipments:
Lake Erie Ports...................... Tons
5,464 + 1.8
Iron Ore Receipts:
Lake Erie Ports...................... Tons
3,362 +18.3
1 not available
4 January-June
2 actual number
6 confidential
8 June

Jan.-July % change
1934
from 1933
11,652,000 +18.1
*
568,558

+13.4

102,230 +24.9
4,777 +22.7
4,704 + 45.7
9,404 + 32.4
7,186 + 20.4
25,549 + 19.8
8,053 + 35.4
95,409 +136.3
11,560 — 1.9
16,807 — 54.2
4402 — 62.8
11,082 +77.1
17,653 +46.6
1,624,5722+58.2
356,3422 + 84.9
85,095 + 19.6
4,267 + 31.9
7,013* +19.5
11,395* +11.3
(*) («) + 7 . 8
26,196 +28.3
17,784

+27.3

7,947 +107.8

D E P A R T M E N T ST ORES (49)
A k r o n .....................................................
Cincinnati..............................................
Cleveland...............................................
Columbus...............................................
Pittsburgh..............................................
Toledo.....................................................
Wheeling.^...............................................
Other Cities...........................................
District...................................................
W E A R IN G A P P A R E L (11)
Cincinnati...............................................
Other Cities...........................................
D istrict...................................................
F U R N IT U R E (42)
Cincinnati..............................................
Cleveland...............................................
Columbus...............................................
D ayton...................................................
Toledo.....................................................
Other Cities...........................................
D istrict...................................................
C H A IN STORES*
Drugs— District (4).............................
Groceries— District (5)........................
W H O L E S A L E G R O C E R IE S (33)
A kron......................................................
Cleveland...............................................
Erie.........................................................
Pittsburgh..............................................
Toledo.....................................................
Other Cities...........................................
D istrict...................................................
W H O LE S A L E D R Y G OO DS (10). .
W H O L E S A L E D R U G S (13)..............
W H O L E S A L E H A R D W A R E (14). .
*Per individual unit operated.

Percentage
Increase or Decrease
SALES
SALES
STOCKS
First seven
July
1934
months

till

+ 2.1
+ 1.9
+ 4.9
+ 17.4
+ 4.7
— 6.0
0.6
+20.3
5.7

+53.5
+ 13.4
+30.1
+23.3
+19.5
+18.7
+25.0
+ 37.6
+ 24.9

+14.0
— 1.1
+14.2
+20.5
+ 9.1
— 3.2
+11.4
8.7
+ 9.2

+12.5

5.3
+ 24.7
+ 17.2

+
+
+ 0.3
+ 1.3
+ 1.0

+28.4
+22.7

— 10.4
8.1
+11.7
— 20.4
— 12.7
+ 17.4
2.7

+

b36.1
[-56.0
-27.0
- 9.8
f-46.5
+72.3
+45.7

— 0.1
— 8.1

+15.1
+11.4

+21.0
1.1
+22.8
+12.9
+10.1
4.1
+ 6.0
— 34.0
+ 13.6
+ 2.5

+ 34.6
+19.3
+19.5
+18.7
+19.1
+ 18.8
+19.8
+20.4
+ 32.4
+ 35.4

+

+

+

+

+

+ 7.2
+ 8.7

Debits To Individual Accounts
(Thousands of Dollars)
5 weeks
ended
August 22,
1934
A k ro n .. . . . . . .
54,436
Butler..............
7,502
25,844
C anton.. . . . . .
Cincinnati. . . .
257,302
468,022
Cleveland........
129,672
Columbus........
44,696
Dayton............
22,736
Erie.................
Franklin..........
2,804
Greensburg. . .
5,391
H am ilton........
8,886
Homestead....
2,217
14,784
Lexington........
L im a................
8,507
Lorain..............
3,305
M iddletow n.. .
7,156
7,872
Oil C ity ..........
P ittsburgh.. . .
613,555
Springfield. . . .
13,234
Steubenville-7,100
103,128
Warren............
5,809
28,670
Wheeling........
Youngstown. . .
38,764
7,050
Zanesville.......
Total............ . . 1,888,442




%
change
from
1933
+ 39.7
+ 7.9
+ 4.7
- 4.6
+ 1.9
+22.6
+ 0.2
+13.6
+ 4.6
+33.5
+ 9.3
+14.2
- 4.5
+36.2
+16.0
0
h i o .i
h 0.3
b ll.9
-21.7
- 9.6
- 4.4
-10.4
+ 7.9
+17.1
+ 3.3

Year to date
Jan. 3, 1934
to
Aug. 22,1934
351,785
51,797
202,820
1,897,847
3,084,399
862,729
306,670
141,946
19,737
37,618
59,447
14,000
140,822
58,989
19,733
49,119
52,845
4,355,297
91,519
47,047
678,743
47,375
218,281
256,627
43,987
13,091,179

Year to date
Jan. 4, 1933
to
Aug. 23,1933
243,063
44,929
138,244
1,736,069
2,647,260
679,100
291,291
122,589
16,714
29,208
49,273
12,363
113,984
43,175
17,108
43,561
45,215
3,905,009
75,621
33,957
537,036
35,274
200,486
186,090
39,379
11,285,998

%
change
from
1933
+ 44.7
+15.3
+46.7
+ 9.3
+16.5
+27.0
+ 5.3
+ 15.8
+18.1
+ 28.8
+ 20.6
+ 13.2
+23.5
+36.6
+ 15.3
+12.8
+ 16.9
+11.5
+ 21.0
+38.5
+26.4
+34.3
+ 8.9
+ 37.9
+11.7
+16.0

Fourth District Business Indexes
( 1923-1925 = 100)

Bank Debits (24 cities).....................................
Commercial Failures (N um ber)......................
”
”
(Liabilities)....................
Sales— Life Insurance (Ohio & P a .).................
” — Department Stores (47 firm s)...............
” — Wholesale Drugs (12 firms)..................
” —
”
Dry Goods (10 firms).........
” —
’*
Groceries (33 firms)............
” —
”
Hardware (14 firms)...........
” —
”
All (69 firms)........................
” — Chain Drugs (4 firms)**........................
Building Contracts— (T o ta l).............................
”
”
— (Residential)...................
Production— Coal (O., W. Pa., E. K y .)..........
— Cement (O., W. Pa., W. V a .). . .
”
Elec. Power (O., Pa., K y .)* ..........
”
— Petroleum (O., Pa., K y .)* ..........
”
— Shoes*............................................
*June
**Per individual unit operated.

July,
1934
65
38
39
94
51
76
34
63
57
58
69
21
12
59
83
134
113
87

60
75
61
85
48
68
52
59
56
59
69
14
12
72
88
133
93
101

Ju ly , July, Ju ly ,
1932 1931 1930
59
91
122
139
105
115
179
146
55
87
105
134
41
63
69
66
91
96
20
39
52
55
77
89
40
73
62
47
69
80
73
87
87
26
57
101
8
30
55
36
70
83
48
126
164
114
124
134
101
112
124
69
71
73

8

T H E M ONTHLY BUSINESS R E V IE W

Summary of National Business Conditions
By the Federal Reserve Board
In d u s tria l production declined in Ju ly .
Factory em ploym ent an d pay
rolls also decreased. D im inished o u tp u t of steel was the chief factor in the
decline of in d u stria l activity w hich was larger than is u sual a t this season
of the year. The general level of wholesale com m odity prices showed little
net change for J u ly and advanced in the first three weeks of A ugust.

Production and Employment

Index number o f industrial production adjusted
for seasonal variation <1923-1925 = 100). Latest
figure, July, preliminary 76.

Federal Reserve Board’s index o f factory em­
ployment adjusted for seasonal variation (19231925 = 100). Latest figures, July, 79.4.

V olum e of in d u stria l o utput, as m easured by the B oard's seasonally a d ­
justed index, decreased from 83 per cent of the 1923-1925 average in Ju n e
to 76 per cent in Ju ly . This decline reflected chiefly a sharp reduction in
the o u tp u t of steel, due in part to previous accum ulation of stocks by con­
sum ers; and there was a fu rth e r decline in steel operations d u rin g the first
three weeks in A ugust. A ctivity in the autom obile in d u stry decreased an d
there were considerable reductions in the o u tp u t of pig iron and anthracite.
A t textile m ills, where operations had been a t a low level in Ju n e , activity
showed little change in Ju ly . O u tp u t of shoes showed a seasonal increase.
Accom panying heavy m arketings of cattle from d ro u ght areas there was a
considerable increase in activity at m eat pack ing establishm ents.
F actory em ploym ent decreased between the m id dle of Ju n e an d the
m id dle of J u ly by three per cent, an a m o u n t larger th a n is u su al a t this
season. There were reductions in m any industries producing durable m a n ­
ufactures, such as iron and steel products and b u ild in g m aterials, and also
at establishm ents producing k n it goods and w om en’s clothing. A t cann in g
establishm ents the n um b er of employees increased by less th a n the usual
seasonal am ount. E m ploym ent on public projects increased fu rth e r in Ju ly .
V alue of construction contracts aw arded, as reported by the F. W .
Dodge C orporation, was about the same in J u ly as in Ju n e . D e partm ent of
A g ricu ltu re estimates, based on A ug ust 1 conditions, indicate th a t yields per
acre for principal crops are 22 per cent sm aller th an the ten-year average,
reflecting the effects of the drought. The w heat crop is estim ated a t 491,000,000 bushels, 37,000,000 bushels less than last year’s sm all harvest, and
the corn crop at 1,607,000,000 bushels, as com pared w ith a five-year average
of 2,516,000,000 bushels. The cotton crop estim ate is 9,195,000 bales, about
4,000,000 bales less th an last season and sm aller th an in any other year
since 1921.

Distribution
Total volum e of freight car loadings declined in Ju ly , reflecting chiefly
a reduction in m iscellaneous freight, in c lu d in g steel shipm ents, offset in
part by an increase in shipm ents of livestock.
D epartm ent store sales
showed a decrease of som ewhat more th an the estim ated seasonal am ount.

Commodity Prices
W holesale prices of farm products, after flu ctuatin g w idely in Ju ly ,
advanced considerably in the first three weeks of A ugust.
Between the
beginn in g of Ju ly and the th ird week of A u g ust cotton, w heat and hog prices
showed substantial increases w hile cattle prices declined somewhat. D u r­
in g this period prices of com m odities other th an farm products and foods as
a group showed little change.
Indexes o f United States Bureau o f Labor Statis­
tics, by months, 1929-1931, by weeks, 1932 to
date, (1926=100). Latest figures for week end­
ing August 18; farm products 68.9; foods 74.1;
other commodities 78.4.

Wednesday figures for reporting member banks
in 91 leading cities. Latest figures are for
August 15.




Bank Credit
Member bank reserve balances increased fu rth e r between the m id dle
of J u ly and the m id dle of A ugust an d on A ug ust 15 were about $1,900,000,000 in excess of legal requirem ents.
The increase in reserve balances re­
flected prin cipally a fu rth e r grow th in m onetary gold stock offset in part
d u rin g the first h a lf of A ug ust by a seasonal increase in the total volum e of
m oney in circulation.
The volum e of reserve bank credit showed little
change.
In the four weeks ending A ug ust 15, loans and investm ents of New
Y ork City banks decreased by $141,000,000 w hile those of weekly reporting
banks in other leadin g cities increased by $116,000,000. The decrease at
New Y ork banks reflected a reduction of nearly $200,000,000 in loans to
brokers and dealers in securities, fo llo w ing a sharp decline in security prices
in the latte r part of J u ly and a decline of $52,000,000 in ho ld ings of U nited
States Governm ent securities. A ll other loans and ho ld in gs of securities
other th a n U nited States Governm ent obligations increased su bstan tially at
New Y ork banks and a t banks outside New Y o rk City. A t outside banks
ho ld ings of U nited States Governm ent securities also increased.
Average rates of discount on U nited States Treasury bills issued rose
from .07 per cent in J u ly to .23 per cent on A ug ust 22.
O ther open-market
m oney rates rem ained unchanged at low levels.