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Frank Zurlinden, Deputy Governor

MONTHLY BUSINESS REVIEW
Covering financial, industrial, and agricultural conditions
in the
Fourth Federal Reserve District
Federal Reserve Bank of Cleveland
Vol. 12

Cleveland, Ohio, August 1, 1930

The present situation has not as yet exhibited any
absolute indications of improvement, the general level
of operations and employment in June and July being
seasonally lower than May. Production and consumption
statistics in many cases in the first half of this year compare
quite favorably with all years except 1929.
Money rates remain easy and the bond market has
shown a slight upward tendency, despite the large flota­
tions, which eventually mean expenditures in material
and labor markets.
The iron and steel industry was characterized by de­
clines in demand, price and production* Pipe mills
have been operating at a good rate and structural steel
orders have been received in fair volume; otherwise, re­
quirements were at the lowest level since February. Con­
struction activity in June in the Fourth District did not
show the improvement reported in the entire country
and the demand for building materials, including glass,
remains low.
The shoe industry increased its operations in June,
contrary to seasonal trend, the upturn usually coming in
July. Output for the first six months was below the
average of preceding years. Many small general manu­
facturing concerns not dependent on the automobile in­
dustry for their orders have been operating at very
satisfactory levels. Other small concerns whose chief




No. 8

products are automobile parts, tools and accessories
have reduced operations proportionate to the decline in
the automobile industry which dropped more than sea­
sonally in June and curtailed operations still further in
July. The situation, however, is much improved from
a year ago, the large stocks having been appreciably
reduced.
The agricultural situation is not particularly favor­
able. Crops have been badly damaged by the long
drought. The quite general rain on July 22 was slight
and only afforded temporary relief. Tobacco acreage
was smaller than reported early this year and the crop
prospects have been materially reduced. The situation
in the canning industry has been irregular. Tomato
prospects are about equal to the average of the past
five years, but other crop prospects have been reduced.
Department store sales declined rather sharply in
June as compared with the corresponding month of
last year. The drop was 13 per cent and increased the
six months' discrepancy to seven per cent. Stocks are
still contracting. Accounts receivable showed a slight
increase, but collections were also larger than one year
ago. The ratio of credit to total sales decreased from
May, but showed about the same increase over last
June as has been shown in former years. Installment
sales were only 5.1 per cent of total sales, compared
with 4.8 per cent last year.

THE MONTHLY BUSINESS REVIEW

2
FINANCIAL

The easing o f money rates which began last Novem­
ber and which continued in the first half o f this year
was still evident in July, both in this District and the
entire country. A slack demand for comm ercial credit,
a reduction in collateral and brokers' loans in July,
both by all reporting member banks and others, and
a continuance o f depressed conditions throughout the
world have all tended to keep interest rates exception­
ally low.
Bankers* acceptances (90-day, asked) were
quoted at 1 % per cent in July, the lowest rate on rec­
ord, as against 5% per cent one year ago. Call money
is again quoted at two per cent after having increased
to 2 % per cent follow ing the mid-year settlements and
compared with seven to fifteen per cent in July, 1929.
Time money and commercial paper rates are also low,
the former being from 2%-3 per cent and the latter 3-3% per
cent. Last year these rates were 7 ^ - 8 and six per
cent respectively.
Reflecting this changed situation in the demand for
funds, banks in the larger cities o f this District have also
reduced their rates, prime loans being quoted as low as
3% per cent. This easy tone o f the money market is
shown in the position o f Fourth District reporting mem­
ber banks, and is noticed in the relation between the demand
for and the supply of loanable funds. From the first week in
January to the middle o f July, total deposits o f these
banks increased $223,000,000. In the same time total
loans and discounts declined $13,000,000.
Demand de­
posits increased $164,000,000 in this period and on July
16, at $1,170,000,000, reached a new high record. Time
deposits increased $63,000,000 from the low point in
January to $988,000,000 and were higher in July than
at any previous time. One year ago they totaled $947,000,000.
The fact that Fourth District reporting member banks
have been experiencing difficulty in placing their funds
in regular com m ercial channels and seem reluctant to
increase their real estate loans is clearly shown on the
accompanying chart. The volume o f “ all other” (usually
considered com m ercial) loans has declined quite steadily
and on July 16 was $27,000,000 lower than in January
and the lowest for any week since early 1928. Collat­
eral loans have increased slightly, but there has been
little change in this item in the past month. In order to
keep funds employed, these banks have increased their
investment holdings $163,000,000 since the first of this
year and at $764,000,000 on July 16, were the highest
on record. At the same time they have reduced their
indebtedness to the reserve bank to $9,000,000, while
one year ago this group o f banks was borrow ing $63,000,000. The position o f all other member banks, most
o f which are located in agricultural communities, does
not show a proportionate decline. W ith harvesting and
m arketing just beginning, these smaller institutions are
making many seasonal loans; on July 16 they were bor­
rowing $15,000,000 as against $20,000,000 one year ago.
Changes in the reserve bank position in the past month
have been relatively few. Total discounts increased in
the last week o f June, but have since declined. Hold­
ings of acceptances seem to have reached their season­
ally low point on June 25; there has been an increase



since that time. Government securities have shown no
change; at $55,342,000 in July, however, they wore
higher than any week since January, 1928.
Contrary
to the trend shown in the entire country and partly on
account of abnormal conditions resulting from the issuance
o f the new currency, note circulation in this District has
increased from the low point in February.
MANUFACTURING, MINING
Iron and
Steel

Continued declines in demand, production and prices characterized the iron
and steel industry o f the Fourth D is­
trict in the month ended July 15.

Pipe mills operated at a good rate on the strength of
substantial backlogs and a moderately good situation ob ­
tained in building steel; otherwise, consumer require­
ments, steadily shrinking, were scaled down to the lo w ­
est levels since February.
Particularly did the automobile industry withdraw
from the market. Late June and early July specifica­
tions were determined with the idea o f attaining m ini­
mum inventories by July 15. From the middle o f Ju ly
to the first week o f August, manufacturers represent­
ing half o f the industry’s capacity were scheduled to close
for a two-week period.
Sheet, strip and bar mills, comprising the largest steel
producing lines in the Fourth District, were especially
affected by the slack automotive market. Pig iron mov­
ing to foundries fell early in July to the lowest tonnage
o f the year, with coke production depressed proportion­
ately.
Operations at Pittsburgh and Youngstown have
been buoyed by pipe contracts and in mid-July were at
60 per cent of capacity, slightly above the average fo r
the entire country. At Cleveland, however, they were
at only 50 per cent o f capacity.
Although demand was regulated primarily by the con ­
suming situation and not by prices, the inevitable com ­
petition for business weakened prices markedly. Steel
bars, shapes and plates declined $1 per ton in the past month,
to a basis of 1.65 cents per pound, Pittsburgh, for many
consumers. Foundry iron receded 50 cents, to $18, v a l­
ley. Beehive furnace coke declined ten cents a ton, to
$2.50. Scrap, while softer, reached a point where som e
large consumers, while uncertain that the bottom had
been reached, were attracted to put in some stock.
The market composite o f leading iron and steel prod-

3

THE MONTHLY BUSINESS REVIEW
ucts originated by Iron Trade Review, is continued by
Steel. It declined July 15 to $33.18, the lowest since
March, 1922. The average for this index in June was
$33.53, for May $33.73 and for July, 1929, $36.71.
June’s daily rate for pig iron production was 97,760
tons, compared with 104,564 tons in May and 123,887
tons last June. The 2,932,806 tons o f iron made in June
gave the first half o f 1930 a total o f 18,302,912 tons,
which compares with 21,637,537 tons in 1929.
Steel ingot production in June continued the decline
which developed in March, the daily rate being 137,610
tons compared with 149,066 tons in May and 196,146
tons last June, when an all-time record was set. June s
output of 3,440,239 tons gave the first half a total of
23,793,119 tons, against the record 29,073,398 tons of
1929. Steelmaking operations averaged 76.6 per cent in
the first half o f 1930; 95.5 per cent in the first half of
1929.
Despite the fact that steel ingot production has been
declining since March and has resulted in an output con­
siderably below 1929, total steel produced in the first
half of this year has been exceeded in only four years
and then, excluding 1929, by very m oderate amounts.
Coal

The one bright spot in the coal in­
dustry in June was the amount o f coal
dumped in vessels at Lake Erie ports.
Totaling 5,952,000 tons in the month, they exceeded last
year's loadings by eight per cent. This larger taking
of coal to upper Lake ports has not been enough to offset
the drop in industrial and railroad taking and June pro­
duction in the Fourth District was only 14,651,000 tons,
a drop of 13 per cent from the same month last year.
In the first six months of this year coal production was
six per cent below the corresponding period o f 1929.

Production was also smaller than in June, 1928, but
exceeded that month in 1927. It appears that July pro­
duction will recede further, for many manufacturers, par­
ticularly the quantity producers, closed factories for two
weeks or m ore in July because o f model changes, inven­
tory taking and lack o f general demand.
During the past year every effort has been made to
im prove the inventory position, both o f used and new
cars, and it would seem that considerable progress has
been made along this line. The comparison o f new
passenger car registrations for the first five months o f
19 30 (the latest available) with the same period o f last
year shows a decline of only 21 per cent, in the entire
country, while passenger car production was off 31 per
cent in the same time. Exports o f cars have declined
nearly 50 per cent from last year, partly because so many
American assembly plants have been established in for­
eign countries, but the total number thus distributed
only amounted to 188,000 or eight per cent o f total out­
put in the first five months o f 1929.
The present situation is much im proved from one year
ago when the entire industry was laboring under the
burden of large stocks. With these out of the way any
favorable change in the demand for cars would soon be
felt, not only by the autom obile industry, but by the
many accessory, paint, tire and glass concerns located in
this District.
Notwithstanding that production in the first six months
has been 1,000,00 cars, or 31 per cent below the first
half o f 1929, it has compared very favorably with cor­
responding periods o f other years, exceeding all but 1926
and last year.
Registrations in this District showed large declines
from a year ago in all principal cities except Pittsburgh
where only a slight falling off was recorded.

Dealers in the Fourth District report business quiet, but
a slight improvement was noticed in orders in the first
part of July. Prices remain very low.

New Passenger Car Registrations
Ten Principal Counties

Automobiles

In the past six years, 1924-29, auto­
mobile production on the average de­
clined 11.3 per cent from May to June.
The decrease in 1929 was 9.7 per cent. This year the
drop was much greater than seasonal and amounted to
19.6 per cent. Output in June o f passenger cars and
trucks totaled 335,475 units, the smallest for any month
since January and compared with 545,932 units last year.




Akron (Sum m it)...............
Canton (Stark).................
Cincinnati (H a m ilto n )...
Cleveland (C u y a h o g a )...
Columbus (Franklin). . . .
D ayton (M on tgom ery). .
Pittsburgh, Pa. (A llg h y).
Toledo (L u cas).................
Youngstown (Mahoning)
Wheeling, W . Va. (O h io ).
T o ta l...............................

R ubber
Tires

June,
1930
930
531
1,555
3,611
994
597
4,550
686
545
204
14,203

June,
1929
1,875
1,190
2,229
5,718
1,615
1,361
4,597
1,500
1,017
261
21,363

change
Jan.from
June,
1929
1930
— 5 0.4
5,694
— 55.4
3,534
— 30.2
9,239
— 36.8 22,227
— 38.5
6,046
— 56.1
4,276
— 1.0 21,030
— 54.3
4,568
— 4 6 .4
3,177
— 21.8
1,060
— 33.5 80,851

Jan.June,
1929
10,118
6,107
12,144
30,800
9,290
6,878
22,142
9,047
5,303
1,329
113,158

change
from
1929
— 4 3.7
— 42.1
— 23.9
— 27.8
— 3 4.9
— 37.8
— 5 .0
— 49.5
— 40.1
— 2 0.2
— 2 8.6

The tire industry has experienced a
falling-off this year coincident with the
decline in general business and the au­
tom obile industry, but the extent o f the drop has not been
so great as in some other lines. It is true that tire pro­
duction in the first half o f 1930 was only 28,296 units,
a decrease o f 15.3 per cent from the same period o f one
year ago, but sales have made a much better showing.
Inventories, both o f dealers and manufacturers, have been
materially reduced, the latter being nearly 3,000,000 cas­
ings below one year ago and only about 1,000,000 above
the level o f 1926-23. Gasoline consumption figures in­
dicate that autom obile travel has not declined and the
fact that proportionately m ore used cars have been sold

THE MONTHLY BUSINESS REVIEW

4

than new cars, as compared with last year, is beginning
to have a favorable effect on the replacement tire de­
mand which is the bulk o f the rubber industry.
W ith the exception o f 1929, consumption o f crude rub­
ber for the first six months o f 1930 was the highest on
record. The figure, 216,182 long tons, was 19 per cent
below 1929, but was four per cent above the same period
of 1928. Consumption in June, while below the same
month last year was nearly six per cent above the aver­
age June consumption of the past eight years.
Imports in June were 42,653 tons which brought the
six months total to 269,845 tons, a drop o f 15 per cent
from the corresponding period o f last year .
Despite the recent restriction projects, world stocks of
crude rubber on June 1 were 404,407 tons, according
to the Department of Commerce. There was a slight
seasonal decline from the previous month, but the total
compared with only 252,867 tons on hand one year ago.
It is this fact, coupled with the smaller consumption,
which has been reflected in the recent price decline. Crude
rubber on July 22 was quoted at II cents a pound as
against an average of 21 cents in July, 1929.
Clothing

Conditions in the clothing industry
have shown little change during the
past few* months and are still quite un­
certain. Advance fall bookings range from ten to twenty
per cent below the level o f last year, part o f the discrep­
ancy being due to the lower price level. This weakness
has also had a retarding effect on wholesale buying,
dealers preferring to wait as long as possible before or­
dering when prices are declining as they have been for
the past year and when the employment and payroll
situation is as unfavorable as at present. Stocks are be­
ing kept at the minimum, in most cases; hand-to-mouth
buying seems firmly established in the wearing apparel
industry and no doubt w ill continue so long as dealers ex­
perience no difficulty with deliveries.
The sales that have been made have required addi­
tional effort on the part o f the salesmen. Several com ­
plaints regarding credit extensions and slow collections
have been reported.
The knitting industry, makers o f both underwear and
outerwear, has been operating at rather satisfactory
rates. Operations are down seasonably at present, but
have been nearly normal so far this year. W oolen tex­
tile concerns have reduced operations seasonally from
last month. Uncertainty in the raw w ool price situation
has been a disturbing factor for some time.

&h«e«

Expanding productien at Fourth Dis­
trict factories from May to June con­
trasted with the decline usually shown
at that time and was contrary to the trend shown in the
entire country.
Output in June and the first six months of this year
was 17 and 21.5 per cent respectively below the same
Intervals of 1929, despite the improvement in the last
month. Production in past years has been low in June,
but has increased in July, continuing to improve at a
good rate until November which usually shows a sharp




urop. It seems as if the seasonal expansion has begun
<iT!ghtly earlier than usual.
The present situation is a big improvement from the
conditions existing earlier this year.
Several factories
in early July were operating full time and the number of
orders booked has been good. Some report that dealers
are quite skeptical and are only ordering in small quanti­
ties despite the lower prices. Comparisons with last year
are quite unfavorable. Some difficulty in obtaining par­
ticular grades of leather has been reported, this in some
instances having a retarded effect on production.
A slight advance was shown In the price o f hides in
June wrbicb averaged only 15.20 cents a pound as against
16.62 cents last year and 22.50 cents in June, 1928. Sole
leather declined slightly to 45.5 cents a pound com pared
with 52 cents last year and 69 cents two years ago.
Otlier

Although general business continues to
show midsummer dullness, favorable
reports regarding operations have been
received from a surprising number of small, general manu­
facturing plants located throughout the District, par­
ticularly the central part. Several report normal busi­
ness, with overtime in some cases. Other concerns, chiefly
those allied with the automobile industry, have shut dow n
entirely fo r a two week or longer period, while som e con ­
tinue at only very reduced rates.
The em ploym ent
situation has not improved and in Ohio in June was 16
per cent below the same month last year and at the low ­
est point since early 1925. Of the 916 concerns reporting
to the Bureau o f Business Research o f Ohio State Uni­
versity, 525 reported decreases, 321 increases and 70 re­
ported no change in June.

Manufacturing

E lectrical Machinery. Employment declined in June
instead o f showing an increase as has been reported at
that time in former years. Decreasing prices on raw ma­
terials, particularly copper which was quoted at 11*4
cents as against 18 cents last year, have had a retarding
effect on orders.
Hardwaret Machinery.
year and slightly below
several years. Activity
production in most cases
industry improves.

Operations are well under last
the average o f the preceding
is proportionate to autom obile
and will not expand until that

Glass. There has been no change in the glass industry
other than a further curtailment which is seasonal
Operations are only about 60 per cent o f 1929 levels and
75 per cent o f the 1928 volume. The demand for glass
products is low because o f the unfavorable conditions
existing in the automobile and building industries.
A
slight seasonal improvement is anticipated during the fall
months.
Paint. Orders have been rather slow and for small
quantities, the chief disconcerting factor being the price
situation. Pig lead and shellac prices are much below
one year ago, the price o f the latter being lower than fo r
20 years. Linseed oil is slightly higher than in 1929 be­
cause of the small flax crop last year. Price-cutting has
been rather widely reported.

Paper. Employment in June declined seasonably and
was slightly below last year, but the average for the first

5

THE MONTHLY BUSINESS REVIEW
half of 1930 has been three
penod of 1929. The number
was below last season. There
have been reduced and prices
a few instances.

per cent above the same
o f hours worked, however,
are indications that stocks
have only been lowered in

Stoves, Equipment. There is usually a slight decline
in employment in June, but this year it was greater than
seasonal. No general reduction in prices has been re­
ported, although price concessions have been made in
many cases.
TRADE
Retail
Trad©

Retail distribution in June, based on
sales of 57 department stores in th^
Fourth District, was at the lowest level
for that month since 1922. Sales were 13 per cent below
the corresponding month of 1929; all cities showed de­
creases ranging from six per cent in Columbus to 25 per
cent in Akron. Sales for the first six months also were
smaller than one year ago, the falling-off being seven per
cent in the entire District, with the largest declines in
Akron, Toledo and W heeling. How much o f this drop
has been caused by the reduction in prices cannot definitely
be determined, but an increasing number o f reports of
retail price reductions have been received, which, o f course,
would accentuate the discrepancy in sales comparisons with
former years. Stocks are also considerably below last year,
a drop of five per cent being reported in the past month.
The declines have been quite general, both in sales and
stocks.
Accounts receivable showed an increase of two per
cent from last year, but collections have been holding up
well, and were 0.1 per cent greater than in June, 1929.
Sales of retail furniture stores showed an average loss
of 39 per cent in June and 27 per cent fo r the first six
months. This is much greater than the decline reported
tor the furniture department o f department stores.
Chain store sales on a unit basis have been holding up
rather well in this District. Chain drug stores in the first
six months were 1.4 per cent ahead o f the same period
o f 1929. Chain grocery sales in this same interval were
0.9 per cent below last year; probably all o f this drop is
due to lower food prices.
Wholesale
Trade

Sales o f all wholesale reporting lines
exhibited a decided falling-off in June,
both as compared with the previous
month and with June, 1929. The changes in sales in the
first half of this year were groceries—2.5 per cent; drugs—
9.1; drygoods— 14.7; hardware— 14.4 and shoes 26.4 per cent
Considerable complaint about the slowness of collections is
heard.
BUILDING
Construction activity in June in the United States,
with two exceptions (A pril and July, 1 9 2 9 ), was at the
highest point in two years. Contracts awarded, according
to the F. W. Dodge Corporation, amounted to $600,573,400, 31 per cent increase from May and 13 per cent from
June, 1929. This large improvem ent in June reduced the
decreases shown in earlier months o f this year so that in
the first Bix months a drop of only 12.5 per cent was shown
from the same period o f last year.



The improvement was quite general throughout the
country, but was not well distributed between the various
types o f building. Public works and utilities during June
accounted for over 40 per cent o f the value o f all awards
and was the only class to show an increase in the first
six months o f this year. Residential building was slightly
more than half what it was in 1929 and non-residential
building was eight per cent under last year.
A decrease o f 3.8 per cent was reported in Fourth Dis­
trict building from May to June in contrast with the
increase shown in the entire country. Part of this was
accounted fo r by the fact that much o f the new work
has taken the form o f gas and oil pipe lines located in
the western and central part o f the country, which how­
ever, has benefited the local steel mills.
Fourth District contracts awarded in June totaled $49,240,000, a decrease from last year o f seven per cent. The
six months* total, $278,237,000, was only 9.5 per cent
below the same period o f 1929, a smaller decline than was
reported for the entire country.
Residential contracts
again declined and in June were 32 per cent and in the
first half of 1930, 31 per cent below the same periods of
1929. There have been reports o f increasing inquiries
regarding this type o f construction, but it is evident that
few have taken definite shape. It is upon this latter type
o f construction that many local building supply and lum ­
ber concerns depend, and it furnishes employment for
many men during the warmer months o f the year.
Little change is reported in the demand for building
materials, particulax*ly lumber and brick. Material prices
are extremely low, but there has been little change in
labor costs. Until the number o f homes available for
less than production costs is reduced and the employment
situation improves, little change in the building industry
is anticipated. Cement production both in June and the
first half o f this year has exceeded the same periods of
1929.
AGRICULTURE
Crops in the district are showing variations which
usually develop as the season progresses. R ainfall has
been irregular, being excessive in the northeastern counties
and much below normal in the southern part o f this terri­
tory. Crops in several localities have been severely dam­
aged by drought. The accompanying table shows the esti­
mated 1930 production o f principal crops o f the Fourth
District and the entire country as compiled by the De^
partment o f Agriculture.
P roduction o f Principal Crops
(000 om itted)
Fourth District
1930*
1929

United States
1930*
1929

Corn, bu ................. 177,381 170,082 2,802,442 2,614,307
Total Wheat, bu .... 31,074
38,539
807,265 805,790
Oats, bu .................
70,925 64,498 1,329,407 1,233,574
Tame Hay, tons ....
4,415
7,168
85,431 101,715
Tobacco, l b s ........... 152,230 146,439 1,597,670 1,520,674
W hite Potatoes, bu 18,448 19,695
398,419 359,796
* Based on July 1 conditions.
Total acreage under cultivation was about the same as
one year ago, but there has been some change in the

6

THE MONTHLY BUSINESS REVIEW

acreage of individual crops. Winterkilling caused con­
siderable abandonment of wheat fields, many of which
were replanted with corn, oats and barley, greater acreage
of all three of these crops being planted than in 1929.
Potato and hay acreage was below last year.
\l3ieat. Because of warm, dry weather, wheat has ma­
tured somewhat earlier than usual and much harvesting
has been done. The July 1 condition indicates a smaller
yield than one year ago, the dro£ being greatest in Ohio.
The crop in general is short in the straw, but seems to be
well filled in most cases. In the entire country the con­
dition of wheat increased in June and 1930 production
was estimated to be 807,000,000 bushels, about the same
as was harvested last year and three per cent below the
5-year average production. The acreage under cultivation
was about four per cent below last year, but eight per
cent greater than the average 1924-28.
Stocks of wheat on farms on July 1 were estimated at
46,834,000 bushels, as compared with 45,483,000 bushels
one year ago and 26,454,000 bushels, the average carry­
over on July 1 for the years 1924-28.
Corn. Most corn was planted early this year, but be­
cause of dry weather considerable replanting was neces­
sary. Some corn is quite small and fields in some sections
are thin, but the July 1 condition for the entire District
was only two per cent below average. On account of the
greater acreage planted there was an increase of 4.3 per
cent indicated in the production figures, which was smaller
than the 7.2 per cent increase shown for the entire
country. Irregularity existed in the several parts of the
District. Ohio fields were dry and free from weeds, while
in the Pennsylvania fields just the opposite condition pre­
vailed. In Kentucky the corn crop was slightly below
last year and the ten-year average condition on July 1.
Oats. The ten per cent estimated increase from last
year in the Fourth District oat crop is somewhat larger
than that shown for the entire country. It is accounted
for by a rather sizable increase in acreage, since the July
1 condition was well below average in all states but Penn­
sylvania, where it was just average. The crop was headed
with short straw because of the limited precipitation.
Better fields were reported in the northern and central
parts of Ohio than elsewhere.
Potatoes. There was a larger planting of potatoes in
the entire country and in all states of the District except
Ohio, where acreage was five per cent below that harvested
In 1929. The condition of the crop was above average in
Pennsylvania, but quite a bit below in the other states
with a result that estimated production is below 1929 and
the average of the past five years. Blight has made its
appearance and in some localities insects are more plenti­
ful than usual.
Hay, Pasture. The weather has been good for haying,
but bad for growth and both hay production and pasture
conditions are below average. Estimated production of
tame hay is only about 60 per cent of last year's output.
Fruits. It appears that the bulk of the fruit consumed
in this District will come from other sections of the coun­
try, because for the second year in succession the fruit
crop is pretty much of a failure. In Ohio and Kentucky



the apple crop is about one-third average, while in Pennsylvanla and West Virginia it is about half as large as
the average of 1924-28. A rather heavy "June drop”
was reported; the crop is one of the smallest in
recent years. Peaches, pears and small fruits, except
grapes, were much below average. Grapes, raised chiefly
in the northern part of the District, is the only one of the
fruit crops grown locally which shows a better condition
than in 1929. Production estimated from the July 1 con­
dition report was 22,750 tons in Ohio, and 18,900 tons in
Pennsylvania compared with 17,150 and 16,200 tons respectively last year.
Tobacco. Up to the middle of July the worst drought
on record in the tobacco sections of this District had not
been relieved to any appreciable extent and most fields
had been materially damaged. While the effect has been
widespread, the early set fields have been most affected
The leaves are yellowing and in most cases the crop is
beyond saving. Plants in the late set fields, however are
not very large as yet and may develop into a fairly good
crop providing relief is not too long in coming
The
irregularity in size, age and condition of plants which has
been noticed all year has been accentuated so that at
present some fields are total losses while others look quite
well, with many between the two extremes.
The Department of Agriculture states that the acreage
of all types of tobacco has been increased 5.1 per cent
and the burley acreage 7.4 per cent from that harvested
in 1929. This was somewhat less than the estimates re­
ported earlier this year, considerable planting being pre­
vented by dry weather. Based on the July 1 condition
which was below last year and the average of the previous
ten years, production is estimated to be only five per cent
greater than one year ago.
The condition of the large burley crop averaged 70 per
cent, being only 55 per cent of normal in West Virginia
62 per cent in Ohio and 70 per cent in Kentucky. Burley
acreage in Ohio is 4.200 or 20 per cent less than in 1929
but Kentucky acreage has increased three per cent or
10,000 acres and Tennessee has Increased its burley acreage 20,000 acres or 40 per cent.
While much may happen in the next few weeks to
change the tobacco crop situation, it is now evident that
the estimated increase in production has been materially
reduced.
Prices. Prices of most commodities, both agricultural
and non-agricultural, continued to decline in June the De­
partment of Agriculture’s index of farm prices being 123
per cent of the pre-war average, a drop of one point from
May as against a three point drop from April to May The
declines in general continued in July, a number of com­
modities such as wheat, oats, cattle and cotton reaching
new low levels for the season in response to crop prospects
and lower prices of other commodities.
The general level of farm prices in mid-July, according
to the Bureau of Agricultural Economics, “ was probably
several points below the level of June” and, declining
since 1928, was at the lowest point since 1922
These
falling prices have been quite discouraging, but reductions
In retail prices are now being reported which partly offset
the effects of the lower wholesale prices.

THE MONTHLY BUSINESS REVIEW

7

Fourth District Business Statistics

Fourth District Business Indexes

(000 omitted)

(1923-1925*100)

Jan.change
change
Fourth District Unless
June,
from
June,
from
Otherwise Specified
1930
1929
1930
1929
3,416 — 5 .7
Bank Debits— 24 cities................. . .
19,326 — 2 .6
Savings Deposits— end of month:
770,245» — 2.2
Ohio— 36 banks.................................. $
777,414 — 2.1
276,0951 — 0 .6
Western Pa.— 25 banks................... %
279,264 — 0.6
T otal— 61 banks.................................$
1,056,678 — 1.7 1,046,3401 — 1.8
Postal Receipts— 9 cities....................... %
2,804 — 2 .4
18,858 + 0 .8
Life Insurance Sales:
Ohio and P a ....................................... ?
122,433 + 2 .6
753,490 + 5.5
Retail Sales:
138,105 — 7 .0
Department Stores— 57 firms........ ?
22,441 — 13.3
Wearing Apparel stores— 16 firms. $
1,414 — 15.8
9,043 — 7 .7
Furniture— 50 firms...........................%
734
5,128 — 26.6
— 39.1
Wholesale Sales:
9,781 — 9.1
Drugs— 13 firms................................. ?
1,531 — 6.1
9,743 — 14.7
Dry Goods— 11 firms........ .............. J5
1,403 — 24.5
34,583 — 2 .5
5,666 — 8.3
Grocery— 41 firms..............................JS
10,950 — 14.4
Hardware— 17 firms.......................... $
1,793 — 23.7
85,628 — 20.3
Building Permits— 27 cities.................$
15,323 — 31.0
62,161 — 31.4
Building Contracts— Residential.........$
10,994 — 32 . 5
278,237
9 .5
Building Contracts— Total, All classes $
49,240 — 7.1
Commercial Failures— Num ber.............
163* + 2.5
1,022* + 0.1
23,811 + 1 3 .9
Commercial Failures— Liabilities........ $
3,828 —10.0
Production:
23,793 — 17.9
Pig Iron, U. S............................. Tons
2,935 —
Steel Ingots, U. S......................... Tons
3,440 — 29.5
18,262 — 15.6
Automobiles— Passenger Cars, U. S.
289,2453 — 35.9 1,895,0 OS* — 31.4
320,019* — 29.1
Automobiles— Trucks, U. S................
45,771* — 50.9
14,651 —13.1
Bituminous C oa l......................... Ton*!
93,999 — 6 .4
8,087 + 2 5 .7
Cement— 0 ., Wn. Pa., W. V a .. . Bbls.
1,924 + 2.1
Electric Power— O., Pa., K y . .k.w.h.
1,220* + 2.0
6,248* + 2.3
12,144* + 2 0 .2
Petroleum— O., Pa., K y ............ Bbls. 2,556* + 1 4 .5
a — 21.5
Shoe* ............................................ Pairs
& — 17.3
+ 4 5 .0
28,296 — 15.3
Tires, U. S................................. Casings
7,999
Bituminous Coal Shipments:
13,991 + 2.9
+ 7 .9
Lake Eire Ports........................... Tons
5,952
Iron Ore Receipts:
9.752 — 34.7
Lake Erie Ports............................Tons
5,755 — 17.6
1 Monthly Average
4 Jan.-M ay
* Actual Numbrr
5 Confidential
• M ay
* Preliminary

Bank Debits (24 cities). ......................................
Commercial Failures (N um ber)........................
**
**
(Liabilities).....................
Postal Receipts (9 cities)...................................
Sales— Life Insurance (Ohio and Pa.)...............
— Department Stores (55 firm s)...............
•* — Wholesale Drugs (13 firm s)..................
—
“
Dry Goods (11 firm s).........
" —
“
Groceries (41 firm s)............
—
“
Hardware (15 firm s)...........
—
“
All (83 firm s)f.....................
M — Chain Drugs (3 firms)**.......................
Building Contracts (to ta l). ...............................
**
“
(residential)......................
Production — Coal (O., Wn. Pa., E. K y . ) . . . .
— Cement (O., Wn. Pa., W. Va.).
— Elec. Power (O., Pa., K y .)* . . .
— Petroleum (O., Pa., K y .)* . . . .
“
— Shoes..............................................
*M ay
**Per individual unit operated
flncludes 3 shoe firms

June, June. June, June, June
1930 1929 1928 1927 1926
129
134
126
130
111
109
93
112
112
99
87
79
65
81
70
108
111
114
112
108
146
143
141
125
121
89
100
103
99
98
108
98
104
106
106
80
76
68
61
77
99
86
92
96
100
77
102
95
98
102
94
93
94
97
81
89
86
94
85
103
112
146
103
134
181
125
64
95
120
161
80
91
80
81
92
157
142
160
143
138
127
145
142
128
118
117
121
138
111
101
83
109
73
88
83

21.0

Debits to Individual Accounts
(Thousands of Dollars)

Butler...............
C an ton.............
Cincinnati. . . .
Cleveland........
Columbus........
Franklin..........
Greensburg. . .
Homestead. ...
Lexington........
M iddletow n. . .

Retail and Wholesale Trade
(1930 compared with 1929)

D E P A R T M E N T STORES (57)
A kron...........................................................
Cincinnati...................................................
Cleveland....................................................
Columbus......................................................
D ayton..........................................................
Pittsburgh....................................................
T o le d o ...........................................................
W heeling.......................................................
Other Cities................................................
DUtrict........................................................
W E A R IN G A P PAR E L (16)
Cincinnati...................................................
Cleveland....................................................
Other Cities................................................
D u trict..................................................
FU R N IT U R E (50)
Cincinnati...................................................
Cleveland....................................................
Columbus...................................................
Day to n ........................................................
T o le d o ..........................................................
Other Cities...............................................
D iitrict.....................................
C H A IN STORE*
Drug*— District (3 ) ..................................
Groceries— District (6)..............
W H OLESALE GR OC E RIE S (41)
A kron................................................ .......
Cincinnati...................................................
Cleveland....................................................
Erie...............................................................
Pittsburgh...................................................
T oled o..........................................................
Other Cities...............................................
District..........................
W HOLESALE D R Y GOODS ( 1 1 ) ....
W HOLESALE DRUGS (1 3 ).................
W HOLESALE H A R D W A R E (17). . .
WHOLESALE SHOES ( 5 ) ....................
•Sales per individual unit operated.




Percentage
Increase or Decrease
C OLL E C ­
TIO N S
SALES
SALES
JuneJuneFirst
June
6 Mos.
Junc
— 24.5
— 10.5
— 16.4
— 5 .6
— 14.5
— 9 .9
— 16.7
— 14.7
— 18.3
— 13.3

— 16.5
— 3 .6
— 7.7
- 1.5
— 7.8
— 4 .8
-1 3 .5
— 9.3
— 11.8
- 7.0

—
+
+
+

-1 4 .2
-1 8.0

-

— 15.9

— 6.2
— 10.4
— 6.6
— 7.7

-3 0.8
— 38.0
— 31.3
— 26.4
—60.5
— 36.8
—3 9.1

-2 4 .6
-2 1.2
— 22.0
— 19.8
— 14.5
-2 9.5
— 26.6

— 16.6

— 1.5
— 2 .0

+ 1.4
- 0 .9

- 2 1 .8
— 4 .0
— 15, 3
— 5 .0
— 4 .9
— 7.6

-1 5 .9
+ 0 .3
— 6 .2
— 4.1
— 3 .9
— 3.2
+ 3.4
— 2.5
— 14. 7
— 9.1
— 14.4
— 26.4

- 8.3
— 24.5
— 6 .2
— 23.7
— 35.3

Pittsburgh. . . .
Springfield. . . .
Steubenville...
Wheeling
Y oungstown. .

6 .0
5 .9
5.3
2.8

5 weeks
ending
Jutv 23,
1930
116,130
15,817
55,657
482,156
1,001,379
221,572
115,968
47,631
6,220
21,463
16,596
5,623
25,532
15,248
6,590
12,892
22,056
1,394,814
29,169
12,651
229,363
15,244
54,524
81,494
11,922
4,017,711

+ o .i

— 0.6
— 25.0

— 17.4
— 28.5
— 31.5
— 32.2
— 25.2

— S. 5
— 17.5
— 2.7
— 10.0
-2 3 .4

%
change
from
1929
— 15.4
+ 0 .4
— 11.8
— 13.3
— 7.1
— 1.3
— 11.3
+ 1 .7
— 9 .5
— 10.4
— 10.4
— 6 .2
— 11.7
— 17.2
— 8 .0
— 11.1
— 10.9
— 6 .0
— 4 .2
— 15.7
— 19.4
— 16.5
— 12.0
— 9 .6
— 21.7
— 8 .8

(Value o f Permits)

— 2.7
— 7.1

3.0

Year to
Year to
Date, 1930 Date, 1929
(Dec. 31(Jan. 2July 23.)
July 24.)
822,626
695,574
84,908
84,611
334,824
379,467
2,675,476
3,087,253
5,763,346
6,206,452
1,269,266
1,285,391
656,669
740,020
274,757
270,162
36,450
40,290
127,888
142,721
103,975
116,095
30,880
32,933
186,200
210,838
88,884
107,406
39,238
42,666
78,465
88,289
115,354
129,497
6,949,567
7,390,935
162,560
169,652
72,302
85,801
1,280,582
1,589,218
85,080
101,834
308,816
350,796
484,901
536,281
69,530
88,810
21,975,492
24,100,044

Building Operations

— 1.0

— 2.1
+ 2.5

%
change
from
1929
— 22.2
— 1.8
— 14.1
— 7 .0
— 8 .5
— 1.3
— 17.1
— 2 .2
— 23.5
— 25.8
— 17.6
— 2 .7
— 21.3
— 22.0
— 18.4
— 15.6
— 12.1
+ 9 .5
— 7.2
— 17.7
— 18.5
— 16.5
— 9 .0
— 18.7
— 19.2
— 4 .7

A kron.............
A shtabula.,. .
B arberton ... .
C anton...........
Cincinnati. . .
C leveland.. . .
Cleve. Suburbs:
Cleve. Hghts.
East C le v e ..
Euclid..........
Garfield Hghts.
Lakew ood...
Parma..........
R ocky River
fShaker Hghts.
C olum bus.. . .
Covington, Ky.
D a y to n ..........
Erie, P a .........
Hamilton. . . .
Lexington, Ky.
Lim a...............
N ew ark..........
Pittsburgh, Pa.
Springfield. . .
T o le d o ............
Wheeling, W . Va.
Youngstow n..
T o ta l........

June,
1930
2,161,819
16.405
24,710
130,140
2,388,095
2,035,925
231,430
464,640
121,693
38,000
195.405
137,075
93,950
513,175
1,035,000
56,100
191,447
339,310
59,655
189,466
9,740
12,925
2,397,326
79,010
1,609,885
72,189
718,435
15,322,950

%

change
from
1929
— 5.1
— 94.1
— 84.7
— 75.1
— 30.1
— 4 4 .4

Jan.June
1930
6,432,418
195,931
134,552
1,076,577
24,279,542
13,952,225

Jan.June,
1929
11,275,938
426,352
597,039
1,893,555
16,437,000
18,539,750

change
from
1929
—4 3 .0
— 5 4.0
— 77.5
— 43.1
+ 4 7 .7
— 24.7

+ 4 2 .7
+ 6 4 4 .8
— 6 8 .9
— 7 3.6
+ 1 3 0 .3
— 3 4.0
— 4 9.3
— 20.5
+ 2 2 .5
— 30.4
— 57.1
+ 5 4 .0
— 6 4.9
— 5 2.6
— 4 7.0
— 9 3 .8
— 52.5
— 74.9
— 13.5

1,927,720
762,566
910,489
366,800
1,002,521
838,551
687,083
2,522,325
3,053,350
412.450
3,333,097
2,655,367
877.451

1,134,855
1,545,977
1,449,080
685,950
837,831
1,127,030
953,590
3,392,825
6,024,100
650,725
3,443,175
4,340,827
965,964
1,430,528
308,455
381,245
18,190,003
892,171
6,901,606
866,459
2,739,177
107,431.207

+ 6 9 .9
— 50.7
— 37.2
— 46.5
+ 19.7
— 25.6
— 27.9

—68.6
+ 8 3 .4
— 31.0

S67t136

443,215
119,875
9,971,454
483,980
6,182,658
524,277
1,914,151
85,627,761

—25.7

— 49.3
— 36.6
— 3 .2
-3 8 .8
— 9 .2
— 6 0.4
+ 4 3 .7

—68.6
— 4 5.2
— 45.8
— 10.4
— 39.5
— 30.1
— 20. 3

THE MONTHLY BUSINESS REVIEW

g

Summary of National Business Conditions
By the Federal Reserve Board
Industrial production decreased in June by more than the usual seasonal
amount and factory employment and payrolls declined to new low levels.
The volume of building contracts awarded was large. Prices declined sharply
and money rates continued downward.
Industrial Production and Employment

Index number of production of manufacture*
and mineral* combined* adjusted for seasonal
variations (1923-25 average — 100).
Latest
figure — June. 102.

Indexes of the United States Bnreau of Labor
Statistics <1926 = 100 base adopted by Bu­
reau).
Latest figures June, farm products,
88.9, foods, 90.5, other commodities. 85.7.

In June, industrial production showed a further substantial decrease and
the Board's index, which is adjusted for ordinary seasonal variations, d e­
clined to the lowest level since last December. Output o f steel ingots de­
clined in June and early July more than is usual at this season, while auto­
mobile production was sharply curtailed to a level considerably below that o f
the same period o f the past two years. Cotton consumption, already at a
low level, declined further in June. Output o f bituminous coal and copper
continued in small volume. W ool consumption and shoe production increased
slightly and cement output, as in the preceding month, was at a high level.
Factory employment and payrolls decreased further in June. The num ­
ber employed at steel plants and in the automobile, agricultural im plem ent
and cotton goods industries declined more than is usual at this season and
employment in the woolen goods and lumber industries continued at u n ­
usually low levels.
The value of building contracts awarded in June, $600,000,000 a ccord ­
ing to the F. W. Dodge Corporation, was about 30 per cent more than in
May and the largest since last July. The increase reflected chiefly unusually
large awards for natural gas pipe lines and power plants; the volum e o f
contracts fo r residential buildings was somewhat smaller than in May. In
early July the total volum e o f contracts was small.
Department o f Agriculture estimates, based on July 1 conditions, in d i­
cate a decrease from last year o f about 20,000,000 bushels in the w inter
wheat crop aud a corresponding increase in spring wheat. The corn crop is
expected to be about 2,800,000,000 bushels, seven per cent larger than
last year and four per cent above the five-year average. Area planted to
cotton is estimated at 45,815,000 acres, 2.7 per cent less than last year.
Distribution
The volume o f freight car loadings in June and early July continued
to be substantially below the corresponding periods o f 192S and 1929.
P relim in a ry reports indicate that the decline in department store sales from
a year ago was o f larger proportions in June than in any previous m onth
this year.
W holesale Prices

192*

1927

192ft

19M

Monthly averages of daily figures for 12 Fed­
eral reserve banks. Latest figures are aver­
ages of first 19 days in July.

Monthly averages of weekly figures for report­
ing member banks in leading cities. Latest
figures are averages of first three weeks in
July.




Commodity prices declined more rapidly in June than in any other
recent month and the index o f the Bureau o f Labor Statistics, at 86.8 per
cent o f the 1926 average, was about ten per cent below the level o f a year
ago. Prices o f many important agricultural com m odities and their m anu­
factures declined further and those o f certain leading im ported raw products
(silk, rubber and coffee) reached new low levels. There were also further
declines in iron, steel and copper. Prices o f raw wool, hides and raw sugar
increased slightly during June. Early in July, prices of meats were stronger
but there were further declines in many other commodities.
Bank Credit
Loans o f reporting member banks in leading cities declined somewhat
between the middle o f June and the middle o f July and on Julv 16 were
$60,000,000 smaller than five weeks earlier. Loans on securities*decreased
by |140,000,000 while “ all other” loans increased by $80,000,000. The banks*
investments increased further by about $280,000,000 during this period and
were in larger volume than at any other time in the past two years.
Member bank balances at the reserve banks increased and in the week
ending July 19 averaged $60,000,000 more than five weeks earlier, and at
the same time their borrowings from the reserve banks declined by nearly
$20,000,000, reflecting an increase in the reserve banks’ holdings o f a c­
ceptances and government securities, a further slight growth in gold stock
and a continued decline in the volume o f money in circulation.
Money rates in the open market continued to ease and in the middle o f
July rates on 90-day bankers’ acceptances, at 1 % per cent, were at a new
low level, while rates on commercial paper at 3— 3y4 per cent were at the
low point o f 1924.
During July the reserve bank discount rate was reduced at Boston from
3 Vz to three per cent and at Philadelphia, Atlanta and Bichmond from fou r
to 3*4 per cent.