View original document

The full text on this page is automatically extracted from the file linked above and may contain errors and inconsistencies.

MONTHLY BUSINESS REVIEW
Covering financial, industrial

Fourth F ed eral Reserve D istrict

and

Federal Reserve Bank of Cleveland

agricultural

c o n d itio n s

Vol. 17

Cleveland, Ohio, April 30, 1935

Loans to Industry
For the purpose of making working capital available to estab­
lished industrial or commercial businesses located in the Fourth
Federal Reserve District, the Federal Reserve Bank of Cleveland
was authorized by provisions of Section 13b of the Federal Re­
serve Act, to extend credit for periods not exceeding five years,
as follows:
(1) To discount for or purchase from any bank or other
financing institution, obligations entered into for the
purpose of obtaining such working capital;
(2) To make loans or advances to banks and other financing
institutions on the security of such obligations;
(5) To make direct loans to or purchase obligations of such
business, in exceptional circumstances, when it appears that
requisite financial assistance cannot be obtained on a
reasonable basis from the usual sources;
(4) To execute commitments with respect to the foregoing.
As provided by law a Federal reserve bank may assume up to
80 per cent of any loss that may be sustained on any such
obligation acquired from a bank or other financing institution.
The fact that the law authorizes direct loans by Federal reserve
banks only “ in exceptional circumstances” and when the borrower
“ is unable to obtain requisite financial assistance on a reasonable
basis from the usual sources” clearly indicates that it is not
intended that the reserve banks enter into competition with other
banks or financing institutions.
Since the enactment of the amendment in June 1934, however,
the Federal Reserve Bank of Cleveland has encouraged commer­
cial banks to make and hold such loans under commitments from
this bank, or to participate with it in joint advances.
By
obtaining a commitment, a bank may make a loan for not ex­
ceeding five years, be assured that it can turn the asset into
cash at any time it desires within the terms of the commitment,
and receive the benefit of the entire interest thereon, for the
period carried, less a small commitment fee.
The special nature of advances under Section 13b is revealed
by the fact that the law provided for the appointment of an
Industrial Advisory Committee in each Federal reserve district
to aid the banks in carrying out the provisions of the Act. Each
application for an industrial loan or commitment is passed on
first by the Industrial Advisory Committee, and is then trans­
mitted, with the committee’s recommendations, to the Federal
reserve bank for final action. Each member of the committee for
this district, whose name appears below, is a person actively en­
gaged in some industrial pursuit.
F. A. Smythe, chairman
Pres., Thew Shovel Co., Lorain, Ohio
Daniel R. Davies, Vice Chairman
Pres., Acme Machinery Co., Cleveland, Ohio
Hugh L. Gaddis
Pres., Globe Machine & Stamping Co., Cleveland, Ohio
Edward C. Folsom
Pres., Ottawa River Paper Co., and Railway Materials Co.,
Toledo, Ohio.
August H. Tuechter
Pres., The Cincinnati-Bickford Tool Co., Cincinnati, Ohio
On April 24 this bank had outstanding $1,336,000 of working
capital loans and commitments aggregated $1,425,000. It is felt
that these accommodations have benefited industry by providing
needed working capital, individuals by creating more employment,
and banks by increasing earning power.
Additional information on the subject of working capital loans
will be furnished gladly by the Federal Reserve Bank of Cleveland.




I

No. 4

N D U S T R IA L activity in the fourth district in late
March and the first three weeks of April was little
changed from the preceding four-week period. Increases
in some lines were offset by declines in others, particularly
when allowance is made for seasonal variations. On the
whole, however, the results of first quarter operations were
reasonably satisfactory and compared very favorably with
the corresponding period of 1934. In the case of automo­
biles it was thought that the first quarter increase was
largely an early spring seasonal expansion, but the fact
that retail demand has held up so well that factories have
increased assembly schedules in each week of April indi­
cated something more than an early seasonal improvement.
Automobile assemblies in April were at a higher weekly
rate than since August 1929, and March production, after
allowing for seasonal variations, was 106 per cent of the
monthly average of 1923-1925. In late March some slowing
down in orders for parts and materials was reported by
local manufacturers, but this situation improved in the first
part of April as a better analysis of the retail market was
obtained.
Steel ingot production, which declined in early April,
judging by weekly reports of operations, increased slightly
toward mid-month, although the rise was not up to seasonal
movements of past years. Activity in the industry in late
April was below a year ago, when advance buying was
prompted by the announced price increase which became
effective in the third quarter. Steel ingot production in
the first quarter of 1935 was 22 per cent ahead of the same
period of 1934 and little buying for inventory purposes was
reported in the first three months of this year.
Strike threats caused production of rubber tires and bitu­
minous coal to increase sharply in March, and inventories
of these products at the beginning of April were somewhat
abnormal. Tire stocks in hands of manufacturers on March
1, the latest figure available, were 7.5 per cent larger than
a year ago and represented 3.5 months' supply in terms of
current consumption. W ith the strike threat at least tem­
porarily removed and the need for maintaining large stocks
no longer existing, tire prices were sharply reduced by the
granting of large discounts first to fleet owners and then
generally in an effort to reduce stocks. These discounts
were somewhat reminiscent of former tire price wars.

TH E

2

M ONTHLY

B U SIN E SS R E V I E W

In the coal industry, extension of the existing wage agree­
ment to June 16 was followed by a very sharp drop in coal
production (about 70 per cent) in the first week of April.
Some recovery occurred in the following week, but large
coal stocks above ground, built up in anticipation of the
strike, retard production which in March was higher than
since March last year when output was abnormally high.
Plate glass production in March reached a new high
level for all time and was 67 per cent ahead of the same
month of 1934. W indow glass demand also has improved,
but molded glassware orders have declined. Manufacturers
of electrical apparatus and supplies enjoyed the best first
quarter in several years and sales in the first half of April
were reported in very favorable volume compared with last
year.
The spring clothing season, which is just about com­
pleted from a production standpoint, compared quite favor­
ably with 1934, but sales, according to reports, were some­
what retarded by the late Easter and the unfavorable spring
weather just prior to that date.
Retail sales generally, as reflected by reports from de­
partment stores in leading cities of the district, were eight
per cent smaller in March than a year ago, but when al­
lowance is made for seasonal variations and fluctuations in
the Easter date, the index of daily average sales was higher
than since 1931. Preliminary reports on April sales were
not encouraging. In the first quarter dollar sales, with no
allowance for Easter, were 0.2 per cent larger than in the
same period of 1934, and current retail prices were slightly
under a year ago.
W hile some improvement was evident in residential
building in this district in March and the first quarter
compared with similar periods of the two preceding years,
the dollar value of contracts awarded was still very much
below the ten-year average. The value of total contracts
awarded in the first quarter was less than half as large
as in the same period of 1934 because of a sharp decline in
publicly-financed construction.
Life insurance sales in Ohio and Pennsylvania in March
were three per cent larger than in the same month of 1934,
but the gain for the first quarter was 17 per cent.
Employment in this section increased more than season­
ally in March and further improvement was indicated by
reports covering the first half of April. In Ohio the em­
ployment index was five per cent higher in March than a
year ago. Payrolls showed a larger increase because of
the higher wage rates and also the increase in the number
of hours worked.

FINANCIAL
The financial situation in the fourth district so far as it
was reflected in condition figures of reporting member banks
in leading cities and the Federal Reserve Bank of Cleve­
land was little changed in the five weeks ended April 24
from earlier periods o f the year. A slight increase in com­
mercial >loans occurred in the period, but deposits showed
a sharp upward tendency, reflecting chiefly continued spend­
ing of Federal funds. There was a decline in commercial
failures from February to M arch; the number reported in
the fourth district was 13 per cent under March 1934 and
the lowest for that month since 1920. Liabilities of the
defaulting concerns increased from February, but were five
per cent smaller than in March last year.




Savings deposits at selected banks throughout the dis­
trict increased slightly in March and at the month end were
5.4 per cent larger than at the close of March 1934. Debits
to individual bank accounts in 24 leading cities of the dis­
trict were 14 per cent larger in March than in the same
month of 1934, and the increase in the volume of debits in
the first quarter was 15 per cent.

Reserve Bank Credit. The Federal Reserve Bank of
Cleveland had on hand or due from the United States Treas­
ury $423,000,000 in gold certificates on April 24. This was
down somewhat from the peak for all time of $461,000,000
on April 3, but was approximately $80,000,000 greater than
a year ago. The large increase in reserves in the year has
made it possible for the bank largely to replace gold certifi­
cates for Government securities as collateral for note circula­
tion. The February 1932 amendment to the Federal Reserve
Act, and its extensions, permits Federal reserve banks to
substitute Government securities for gold or commercial
paper as collateral for Federal reserve notes so long as
the 40 per cent minimum of gold reserve is maintained. A
year ago this bank had $55,000,000 in Government securi­
ties pledged to secure note circulation. In the first part
of April 1935, note circulation of this bank was collateraled
almost entirely by gold certificates, the rest being made up
of eligible paper amounting to $52,000; the decline in
this bank’s holdings of gold certificates in mid-April, how­
ever, again necessitated the pledging of $20,000,000 of Gov­
ernment securities as collateral for note circulation.
Bills discounted for member banks in the fourth district
declined from $664,000 on March 20 to $62,000 on April
24. This latter figure represented a new low level for bills
discounted. The volume o f Government securities owned
was unchanged in the five latest weeks, but acceptance hold­
ings declined slightly.
Industrial advances made to provide working capital de­
clined from $1,353,000 on March 20 to $1,336,000 on April
24. Although this bank’s holdings of Government securi­
ties in April were unchanged from last year, the decline in
bills discounted and acceptances from a year ago was greater
than the industrial advances which have been made up to
the present time so that total credit extended was slightly
smaller on April 24 than on the same date of 1934.
Federal reserve note circulation increased slightly in the
five latest weeks, but this bank’s liability for note circulation
in late April was approximately the same as a year ago.
Reserve deposits of member banks increased quite sharply in
recent weeks and at $307,000,000 they were approximately
$70,000,000 larger than at this time last year. W hile reserve
requirements of member banks have increased in the year
much of the gain in deposits represented excess reserves
which in March averaged $157,000,000. This was an increase
of nearly $15,000,000 from the February figure and com­
pared with $108,000,000 in March 1934.

Member Bank Credit. The most significant development
at reporting member banks in the fourth district in the five
latest weeks was the continued upward movement in com­
mercial loans. No decided increase was apparent, but an
expansion of nearly eight per cent has occurred since the
first of the year. Loans on real estate at these reporting
banks have shown no change in recent weeks and are slight­
ly smaller than at the beginning of the year. Loans on

TH E

M ONTHLY

B U SIN E SS R E V I E W

securities continued to show a downward trend in late
March and the first three weeks of April, and a reduction
in these collateral loans of 18 per cent was evident from
last year at this time. Investments in United States Gov­
ernment securities and those fully guaranteed by the Gov­
ernment increased slightly in the five latest weeks, but were
still under the peak attained earlier this year. W hile total
credit extended by weekly reporting member banks was
greater on April 24 than in the third week of March, it
was down somewhat from the recent high point touched
in December 1934, notwithstanding the fact that total de­
posits at these same banks increased since the beginning of
the year.
1
\
Time deposits showed little change in the five latest weeks,
but demand deposits increased quite sharply to a new high
level since the Banking Holiday. In the five latest weeks
an increase in demand deposits of $28,000,000 was reported
and they were $130,000,000 higher than in April 1934.

MANUFACTURING, MINING
Iron and
Steel

Steelworks’ operations, as a national average, were at the same level in the week
ended April 20 as in the week ended
March 23, namely 46 per cent. In the period, however,
some slight falling-off was followed by a recovery of two
points in two weeks. Operations at Cleveland in the same
period dropped from 70 to 62 per cent; Youngstown from
60 to 50, and then recovered to 58; Wheeling activity was
reduced from 92 to 76 per cent, while Pittsburgh mill op­
erations fluctuated somewhat, but showed a net gain of one
point in the four weeks. Activity at steel mills in late
April compared unfavorably with corresponding periods of
1934, because a year ago and in most years the spring
rise in operations occurred later than it did this year. In the
first quarter of 1935 the operating rate of the steel industry
was 22 per cent higher than in the opening quarter of
1934. Sustained demand for iron and steel, with no
bulge in any consumer classification, but gains in moderatesize miscellaneous orders, has been encouraging to steel
manufacturers generally.
Steel specifications at Pittsburgh and some other centers
in the first three weeks of April were heavier than in the
comparable period last month, notwithstanding the slightly
lower general operating rate which followed the mills'
catching up with earlier commitments. Pig iron shipments
were 5 to 10 per cent larger than in March, and better
than since last June.
Automobile steel specifications have held up very well and




3

have been the main support of the entire industry. A gri­
cultural implement requirements instead of tapering as they
usually do at this season, are strong, while orders for farm
fencing now are in better volume than since 1930. Tin plate
production continues at 85 per cent.
Daily average steel ingot production in March was 108,873 gross tons, 4.7 per cent less than in February, although
the extra days in March gave a total output of 2,830,700
tons, up 3.2 per cent from the preceding month. For the
first quarter output was 8,406,995 tons, a gain of 21.6 per
cent over the comparable period last year.
Daily average pig iron output in March, at 57,120 gross
tons, was only 0.96 per cent less than in February, accord­
ing to Steel. It was the first month since last October in
which the daily average failed to show a gain. Total out­
put, 1,770,990 tons, was 9.6 per cent above February. On
March 31 there were 97 stacks in blast, one more than on
February 28.
Coal

Although coal production at fourth dis­
trict mines increased from February to
March the gain was much smaller than
was reported in the same period of 1934 and output in the
latest month, at 15,261,000 tons, was 4.2 per cent under
March 1934. In the entire country coal production in
March was slightly in excess of the corresponding month
of the previous year, activity at the mines being stimulated
by the general feeling that a strike might interfere with
mine operations. A s a result large coal consumers bought
considerably more coal than was needed for current opera­
tions and stocks above ground are reported to be large for
this season of the year.
Despite the fact that activity at local mines in March
was slightly under last year, production in the first quar­
ter was four per cent ahead of 1934 and exceeded any sim­
ilar period since 1930. The wage agreement which ex­
pired on April 1 and over which a strike was expected to
develop was extended temporarily two months. With coal
production in March considerably in excess of demand,
output in the first half of April was very much reduced
from earlier weeks. The lake coal shipping season started
a little earlier this year than in 1934, some loading being
reported in March. In mid-April, however, considerable
uncertainty was reported in the industry; the wage ques­
tion was only postponed; there were large stocks of coal
above ground; and prices were weak.

Automobiles

W ith retail demand for automobiles hold­
ing up somewhat better in late March
and the first three weeks of April than
was expected earlier in the year, automobile production in­
creased week by week in April to the highest level since
1929. Orders for parts and materials, which fell off in
late March, improved in the first half of April, according
to reports. Production in the third week of April, ac­
cording to Cram’s figures, was in excess of 110,000 units,
higher than in any week since August 1929. Registrations
of new passenger cars in the first quarter of the year were
estimated to be 60 per cent ahead of the corresponding
period of 1934, and reports covering the first three weeks
of April indicated that spring buying was holding up very
well.
A ccording to the Department of Commerce 429,830 cars
and trucks were made by 112 manufacturers in M arch; 29

4

THE MONTHLY BUSINESS RE V IE W

of these made passenger cars, while 83 manufactured trucks,
and ten of the 29 passenger car manufacturers also pro­
duced truck models. This was an increase of 26 per cent
from February, approximately equal to the seasonal rise
and was 27 per cent ahead of March 1934. The seasonally
adjusted index of the Federal Reserve Board was 106 per
cent (preliminary) of the 1923-1925 monthly average, up one
point from February and compared with 78 per cent in
March last year. Output in the first quarter was 1,063,139
cars and trucks, the highest for any similar period since
1929 and higher than in any three months since the second
quarter of 1930. The increase in first quarter production
from 1934 was 46.8 per cent.
Passenger car production in March was 361,813 units,
a gain of 29.6 per cent from March 1934, but output in the
first quarter, at 869,162 units, was 50 per cent greater than
in the corresponding period of the preceding year. There
were 68,018 trucks produced in March, an increase of 15
per cent from March 1934, and the gain in truck produc­
tion in the first quarter was 33 per cent.
Although passenger car production in the first quarter
was up 50 per cent from a year ago, new automobile financ­
ing in the period was up 53 per cent. The volume of new
financing in March was 41 per cent higher than in March
1934.

Rubber

Chief interest in the rubber and tire industry in the past month was centered
around the labor question. Its settlement
in mid-April through negotiations in Washington without
a strike developing was very heartening to the northern
part of this district and to the city of Akron particularly.
W hile the effect of the removal of the strike possibility
on plant operations is not fully known a decline in activity
to permit a scaling-down of inventories of finished tires
in hands of manufacturers, dealers, and at automobile as­
sembly plants is indicated by current reports.
Plant operations in the first quarter were at a consid­
erably higher rate than was warranted by current orders.
Automobile manufacturers, who normally have very few tires
on hand, built up tire stocks equal to about one month’s
supply chiefly because of the strike threat. Dealers and
distributors also ordered tires somewhat in excess of cur­
rent demand. Despite this large movement from the pro­
duction center, manufacturers' stocks of tires were reported
much larger than usual for this season of the year. A t
the end of February, the latest month for which complete
information is available, tire stocks in hands of manufac­
turers were 11,183,674 casings, the highest for this season
since 1930, and the highest on record, in terms of current
consumption. A t the rate tires were being ordered in Feb­
ruary, inventories represented 3 Y?. months1 supply.

Tires

T ire sales in the first quarter to automobile manufactur­
ers were considerably larger than in corresponding periods
o f other recent years, but the small volume of tire sales
for replacement purposes was very disturbing to manufac­
turers. They were reported to be approximately 20 per
cent smaller in the first quarter of 1935 than in the same
period of preceding years. The season of heavy replace­
ment sales, however, is just beginning, and price reductions
in the form of large trade discounts were offered by deal­
ers in the third week of April as a stimulant to spring
sales in an effort to reduce inventories.
Crude rubber consumption by manufacturers in the Unit­




ed States was 42,620 long tons in March, compared with
43,187 tons in February and 47,097 tons in March 1934.
Consumption in the latest month was slightly under im­
ports, which amounted to 44,041 tons, and inventories of
crude rubber therefore increased slightly, but at 383,185
tons, were approximately 25,000 tons smaller than at the
close of the first quarter of 1934. So far this year crude
rubber prices have declined generally, current quotations
being approximately two cents a pound under the opening
levels of the year. Following the provisional strike settle­
ment a slight improvement was reported, although on the
latest date prices were approximately two cents under last
year at that time.
Little change was reported in the number of employees
at rubber factories in March, but the index compiled by
the Bureau of Business Research of Ohio State University
was 1.4 per cent lower than in March 1934. Some reduc­
tion in the number of hours worked per week was indicated
in reports covering the first half of April.

Clothing

Production of spring clothing was prac­
tically completed by mid-April and plant
operations were expected to remain at
low levels until late in May when fall model production
usually starts. Manufacturers report that sales of spring
lines compared very favorably with 1934. Employment
at local textile and clothing plants in March was four
per cent above a year ago and many factories had increased
the number of hours worked per week (with permission
of code authorities) beyond the maximum of 40 hours per
week permitted by the code. Operations at men's clothing
factories compared more favorably with last year than at
plants manufacturing miscellaneous and women's wear.
Preliminary reports on pre-Easter buying indicated that
clothing sales, after allowing for changes in the Easter
date, were quite favorable.
Some accumulation of fin­
ished clothing was reported in early April, but this was
largely seasonal, although unfavorable weather was also
reported to have retarded sales somewhat. A slight reduc­
tion in retail clothing prices was reported in March and in
the latest month they were down from two to four per
cent, compared with a year ago. Prices of women's cloth­
ing, according to Fairchild’s index, declined more than
men's clothing.

Other
Manufacturing

Activity in most of the smaller manufacturing lines of the fourth district held
up quite well in late March and the first
part of April. Operations at some plants declined seasonally,
but at others production continued at the highest level
in several years.

Auto Parts and Accessories. Although there was a
slowing-down in the demand for automobile parts and ac­
cessories in the first half of March to permit assembly
plants to scale down inventories, the fact that new sales
of passenger cars have held up so well in recent weeks
caused auto manufacturers to increase specifications for
parts and materials in the late March and the first half of
April. Parts makers in this section were quite optimistic
in mid-April and operations at that time were reported to
be approximately double what they were a year ago. Em­
ployment at local factories in March showed little change
from the preceding month, but there was an increase in the
number of hours worked per week generally.

THE MONTHLY BUSINESS R E YIE W

Brick and Tile. Passage of the Federal works' relief
bill was encouraging to brick and tile manufacturers al­
though its full effect cannot be felt for several months.
Output at local plants has increased recently, but the gain
was chiefly seasonal. The comparison of sales with last
year was somewhat unfavorable, partly because in early
1934 prices were increasing and orders were placed in an­
ticipation of demand in order to obtain the lower prices.

China, Pottery. Sales of china and pottery so far this
year have been considerably ahead of the same period of
1934, but a falling-off was reported in the first half of
April. This was partly seasonal, but cancellations of or­
ders placed earlier in the year, because of price increases
ranging from seven to ten per cent, were reported. The
advance was necessitated by a wage increase of
per
cent granted pottery workers as of April 1. Plant opera­
tions in mid-April were reported at 80 to 85 per cent of
capacity.
Electrical Supplies.
Manufacturers of electrical ap­
paratus and supplies, including household equipment, report­
ed the best first quarter in several years so far as sales and
orders were concerned. The falling-off in orders reported
in early March apparently was only a temporary slump and
sales in the first quarter were 25 to over 50 per cent larger
than in the same period of 1934. Employment at report­
ing firms in this district averaged 12 per cent higher in
March than a year ago and the increase from February
was considerably more than seasonal.
Glass.
Plate glass production in March was reported
to be 16,532,000 square feet, the highest monthly output on
record. This was 1,800,000 square feet in excess of the
previous peak in August 1929 and the gain from last
March was 67 per cent. Capacity operations were report­
ed in the industry with output generally going directly
into consumption channels, orders from the automobile in­
dustry being responsible for the greater part of the activity.
According to reports, demand for window glass has im­
proved recently; the increased sales were more than could
be accounted for by the gain in building operations. Little
manufacturing for stock purposes was reported; demand for
stemware recently has shown a falling off.
Hardware. Sales of hardware and screw machine prod­
ucts improved in March. The increase was partly seasonal,
but also resulted from expansion in the automobile, agri­
cultural implement, and general manufacturing industries.
Employment at local concerns was ten per cent greater in

DEPARTMENT STORE SAL ES AND STOCKS
P E* CENT

FOURTH

DISTRIC T

-

.

120

100

60

AMHi
1

aA

3ALE

3

STC>CK3 * ...
11

19 2 J -2J -J 0 0
3 C A 5 0N j*LLY AOJIU3TCO
€0

AC\
1929

1939




1931

>
V it
1932

1933

Aw V
1934

1935

I93C

5

March than in February. Sales in the first quarter were
reported to be considerably better than in other recent years.

Machinery, Machine Tools. Machine tool orders re­
ceived by manufacturers of such equipment in March were
18 per cent larger than in February and considerably ahead
of March 1934. In the first quarter demand for machine
tools and small tools was better than since 1930 and in­
quiries received by local manufacturers in the first half
of April were encouraging. Employment at local plants
in March was up considerably more than seasonally from
February and was approximately eight per cent higher than
in March 1934. Foundry equipment manufacturers report­
ed a falling-off in orders in March and the volume re­
ceived was about ten per cent under March 1934. Ship­
ments in the latest month were considerably ahead of a
year ago.
Paint. Early spring sales of household paints have been
reported in much larger volume than a year ago. Plant
operations in March continued at or near capacity and large
stocks of paint have been built up in anticipation of a good
spring season. Demand for industrial paints, particularly
those used in automotive and allied lines, has held up very
well in recent weeks. Prices of some products entering into
the manufacture of paints have increased since the begin­
ning of the year.
Paper, Boxboard. Paper production in March and the
first part of April was approximately ten per cent ahead of
the corresponding period of 1934, and the gain in the first
quarter was between 10 and 15 per cent. According to re­
ports some stocking of paper occurred in the early months
of this year, largely because of fear of higher prices. B ox­
board production has shown little change in recent weeks.
Shoes. Although shoe production increased less than
seasonally in this district in March and output of local fac­
tories was 8.6 per cent under the same month of 1934,
results of first quarter operations compare very favorably
with previous years. The gain in production of local plants
in the period from 1934 was 12 per cent and output ex­
ceeded every first quarter since 1928. Most plants in midApril had completed their spring production and were de­
pendent chiefly on reorders from retailers. These were
limited in early April because of unfavorable weather.
TRADE
Retail

The comparison of the dollar value of re­
tail department store sales in March with
the corresponding period of 1934 was dis­
torted by the fact that last year all pre-Easter buying oc­
curred in that month, while in 1935, with Easter occurring
on April 21, the greater part of this seasonal trade did
not materialize until April. As a result dollar sales at 50
reporting stores throughout the fourth district were 8.5
per cent smaller in March than a year ago. When allow­
ance is made for variations in the Easter date the season­
ally adjusted index of dollar sales increased sharply from
the low level of February when sales at Ohio stores were
in limited volume following the imposition of the sales tax
in late January. A t 79.1 per cent of the 1923-1925 monthly
average this adjusted index was up over 11 points and was
higher than since mid-1931.
March sales in all larger cities of the district were down
from 5 to 18 per cent from a year ago, but in the smaller
cities March sales were five per cent larger than in March

TH E M ONTHLY

6

B U SIN E SS R E V I E W

1934. In the first three months of the year dollar sales
at reporting stores in the fourth district were 0.2 per cent
larger than in the same period of last year, no allowance
being made for variations in the Easter date.
The ratio of credit sales (both installment and regular)
to total sales was approximately the same in March as in
February, but slightly more purchasing was on credit in
March this year than a year ago. The rat to of basement
store sales to total sales at 30 reporting stores was approxi­
mately ten per cent smaller in March than in the same
month of 1934, and the dollar value of such sales was off
16.8 per cent in contrast with the drop of 8.5 per cent in
total store sales.
The dollar value of stocks at reporting stores was 0.5
per cent larger on March 31 than a year ago and the gain
from February in anticipation of the increased Easter trade
was 7.2 per cent. The seasonally adjusted index of depart­
ment store stocks was 62.3 per cent on March 31 compared
with 62.5 per cent at the end of February and 62.0 per
cent on March 31, 1934.
Collections held up quite well in March, although the
ratio of total collections in the month to all accounts re­
ceivable on February 28 was slightly smaller than in Feb­
ruary. Compared with a year ago the collection ratio was
up 1.5 per cent.
Retail prices at department stores, according to Fair­
child's index, declined 0.4 per cent in March and on April
1 were 3.7 per cent under a year ago. Despite this drop
current prices are approximately 24 per cent above the low
point of May 1933, but they are 27 per cent under the level
of late 1929.
Sales of reporting furniture stores in March were 9 per
cent smaller than in the corresponding month of 1934, but
Cleveland stores accounted for all the decline; other cities
reported an increase both for the month and for the first
quarter. Sales at reporting wearing apparel stores in March
were 20.8 per cent under March 1934, but in the first quar­
ter of the year sales were down 5.7 per cent. Sales of these
stores were more affected by the occurrence of Easter than
were department stores. Chain grocery store sales wrere up
1.4 per cent in March and 5.5 per cent in the first quarter
of 1935 from corresponding intervals of the preceding year,
but dollar value of chain drug store sales was down 8.7 per
cent in March and 2.4 per cent in the first quarter from the
same periods of 1934.

Wholesale

The increase in dollar sales of reporting
wholesale firms from February to March
was less than in the corresponding period
of 1934. Wholesale grocery sales in March were 4.7 per
cent smaller than in the same month of 1934, but in the
first quarter an increase of 3.6 per cent was reported.
Wholesale hardware sales were up 17.4 per cent in March
and 7.5 per cent in the first quarter from corresponding
periods of the preceding year. Sales of reporting dry
goods firms were up slightly in March from last year, and
the increase for the first quarter was three per cent. W hole­
sale drug sales in March were down 19 per cent from a year
ago and in the first three months a reduction of 9.5 per
cent was reported.

BUILDING
The residential branch of the construction industry con­
tinued to be the bright spot in the fourth district as well as
in the entire country. Although contracts awarded for




this type of work in March in this district amounted to
only $2,402,000, an increase of 5.3 per cent from the corre­
sponding month of 1934, the gain in residential construc­
tion in the first quarter of the year in this section was 50.7
per cent, according to reports from the F. W . Dodge Cor­
poration. Despite this large percentage increase residen­
tial building was quite limited, compared with pre-depres­
sion years. Residential contracts awarded in 37 Eastern
states of the country in March were reported to exceed
the corresponding month of 1934 by 15 per cent, but in
the first quarter the gain in residential building was 23
per cent.
The reported shortage in housing facilities and the
increase in rents which has occurred recently, together
with improved facilities for financing home construction,
apparently has been responsible in part for the improve­
ment in this field. Residential building activity in the
fourth district not only exceeded 1934 in the first quarter,
but also was better than in 1933, and closely approximated
the value of contracts awarded in the first quarter of 1932.
Contracts awarded for nonresidential building and public
works and construction in this section were much smaller
in March and the first quarter of the year than in corre­
sponding intervals of 1934. Curtailment of Federal financ­
ing of local projects was chiefly responsible for the decline
which much more than offset the increase in residential con­
struction in the periods. A s a result total contracts awarded
in the fourth district in March were 35.8 per cent under
March 1934, and in the first quarter a reduction of 51
per cent was shown.
Lumber dealers reported considerable price uncertainty
in early April, with reductions on some grades. Because
of this condition buyers are reported to be very hesitant
about placing even small orders except for immediate needs.

AGRICULTURE
Spring farm work in most sections of the fourth district
was somewhat more advanced in mid-April than a year
ago, although excessive moisture in Kentucky has retarded
soil preparation and the planting of tobacco seed beds. Tem­
perature in March was above normal, but rainfall in Ohio
and Pennsylvania was slightly deficient, although the short­
age was not enough to cause particular damage. Rains
occurred generally in mid-April, followed by unusually cold
weather which somewhat damaged early fruits and crops,
particularly in the southern part of the district.
The Department of Agriculture’s April 1 report showed
that the condition of winter wheat in this section was above
the average for the entire country and also better than in
recent years and that the condition of pastures was about
average and much better than a year ago. F or the entire
country “ crop prospects are about average for this season
of the year, but a very serious drought situation still exists
in the Great Plain states, including the area which nor­
mally produces about 15 per cent of the agricultural output
of the United States. In the ten states chiefly affected
more than 40 per cent of the winter wheat seeded last fall
is expected to fail and liberal rainfall is urgently needed
to revive pastures, wild hay, alfalfa and to permit the seed­
ing of spring crops” .
The condition o f winter wheat on April 1 was reported
to be 91 per cent of normal in Ohio compared with 88
a year ago and 73 per cent, the ten-year average April 1
condition. Assuming average conditions from now until

THE MONTHLY BUSINESS R E V IE W

harvest, this year’s crop is estimated to be 38,892,000 bush­
els. This was only exceeded by one state, Kansas, whereas
last year Ohio ranked third and in the five-year average
harvest 1928-1932 it ranked fifth.
Winter wheat in Pennsylvania was reported on April 1
to have a condition of 88 per cent of estimated normal com­
pared with 68 per cent in 1934 and 81 per cent, the fiveyear average. In Kentucky, this year's crop was reported
at 91 and in W est Virginia at 89, compared with 70 and
64 per cent respectively in 1934, and 77 and 78 per cent,
the five-year average April 1 conditions.
Pasture condition on April 1 was about equal to the
average of 1924-1932 in Ohio and Pennsylvania, but was
better than that in Kentucky and W est Virginia. The longcontinued moisture deficiency in 1934 left pastures gener­
ally in a much depleted condition, but improvement has been
marked so far this year. In Kentucky pastures and meadows
were in unusually fine shape in early April.
W hile it is too early for much information on this year’ s
tobacco crop, the acreage to be planted is expected to be
about the same as in 1934, for the A A A program is being
continued. Planting of tobacco seed beds, however, has
been much delayed by weather conditions and ground prep­
aration also is much less advanced than in other recent
years.
Prices farmers received for principal agricultural prod­
ucts declined from mid-February to mid-March, the index
dropping six points. The seasonal decline in prices of poul­
try and dairy products, and the reduction in potato prices
more than offset the advance in the price of livestock and
meats. A n advance in the first two weeks of April oc­
curred, however, which counteracted most of the previous
decline and in mid-April farm prices were 81 per cent of
the 1926 average and generally higher than since 1930.

Fourth District Business Statistics
(000 omitted)
F O U R T H D IS T R IC T U N L E S S
March
%
[an.-M ar.
%
O T H E R W IS E S P E C IF IE D
1935
Change
1935
Change
Bank Debits— 24 cities............ ..........S I,848,000
+ 1 3 .9
£5,300,000
+ 15.2
Savings Deposits— end of month:
l
41 Banks, O. and Pa...............
672,395
+ 5 .4
Life Insurance Sales:
Ohio and Pa................................
265,924
+ 17.1
85,575
+ 3 .1
Retail Sales:
Department Stores— 50 firms.........
15,472 — 8 .5
40,871
+ 0 .2
Wearing Apparel— 12 firms.
812 — 2 0 .8
2,009
— 5 .7
Furniture— 42 firms................
597 — 9 .1
1,689
+ 0 .4
Wholesale Sales:
Drugs— 13 firms.......................
1,332 — 19 .0
4,081
— 9 .5
Dry Goods— 10 firms..............
1,185
+ 0 .6
3,125
+ 3 .0
Groceries— 31 firms.................
3,651 — 4 .7
11,023
+ 3 .6
+ 1 7 .4
Hardware— 14 firms................
1,232
3,102
+ 7 .5
Building Contracts— T o t a l.. ,
9,135 — 3 5 .8
27,122
— 5 1 .0
+ 5 .3
”
”
— R esidential...
2,402
6,060
+ 5 0 .7
Commercial Failures— Liabilities.. .
1,744 — 5 .0
3,906
— 2 4 .7
652 — 13.3
”
”
— Number. . . .
244
— 7 .9
Production:
Pig Iron, U. S............................ . Tons
+ 9. 3
1,770
4,832
+ 1 7 .7
Steel Ingot, U. S..................... . Tons
2,831
+ 2 .5
8,407
+ 2 1 .6
Auto-Pass. Car, U. S..............
361,8132 + 2 9 . 6
869,1622 + 5 0 . 2
193.9772 + 3 3 .3
Auto Trucks, U. S....................
68,0172 + 1 5 . 0
Bituminous Coal..................... . Tons
15,261 — 4 .2
42,010
— 4 .2
Cement— O., W . Pa., W . Va. Bbls.
248 — 3 5 .6
363
— 4 4 .6
Elec. Power— O., Pa., K y. k.w.h.
2,515*
1,205s + 5 .0
+ 7 .4
Petroleum— O., Pa., K y .. . .Bbls.
1,921s + 2 2 . 9
4,010*
+ 1 6 .7
5
5
Pairs
— 8 .6
+ 1 2 .0
8,739*
4,251s + 1.1
+ 9 .1
Bituminous Coal Shipments:
399
331 + 3 9 4 .0
. Tons
+ 1 4 9 .4
4, Jan.-Feb.
1 not available
5 confidential
2 Actual number
8 February.

Debits to Individual Accounts
(Thousands of Dollars)

Greensburg. . . .

Wholesale and Retail Trade
(1935 compared with 1934)

SALES
March
1935
D E P A R T M E N T STO R E S (50)
Akron...........................................................
Cincinnati..................................................
Cleveland...................................................
Columbus..................................................
Pittsburgh.................................................
Toledo.........................................................
W heeling ...................................................
Other Cities.............................................
District.......................................................
W E A R IN G A P P A R E L (12)
Cincinnati..................................................
Pittsburgh.................................................
Other Cities.............................................
District.......................................................
F U R N IT U R E (42)
Cincinnati.................................................
Cleveland..................................................
Columbus..................................................
D ayton.......................................................
Toledo.........................................................
Other Cities.............................................
District.......................................................
C H A IN STOR ES*
Drugs— District ( 4 ) ..............................
Groceries— District ( 5 ) ........................
W H O L E S A L E G R O C E R IE S (31)
Akron..........................................................
Cleveland..................................................
Erie..............................................................
Pittsburgh.................................................
Toledo. .......................................................
Other Cities.............................................
District............... .......................................
W H O L E S A L E D R Y GOODS (10)..
W H O L E S A L E D R U G S (1 3 ) ..............
W H O L E S A L E H A R D W A R E ( 1 4 )..
♦Per individual unit operated.




Percentage
Increase or Decrease
SALES
ST O C K S
First 3
March
1935
Months

—
—
—
—
—
—
—
+
—

17.5
8 .2
1 6 .2
5 .3
5 .2
6 .8
16.1
5 .0
8 .5

—
+
—
+
—
+
—
+
+

1 .6
4 .0
3 .9
0 .5
0 .5
2 .4
5 .2
8 .6
0 .2

+ 1 7 .2
+ 5 .5
+ 3 .4
— 0 .3
— 7 .3
+ 5 .7
+ 1 .5
+ 7 .2
+ 0 .5

—
—
—
—

3 1 .5
16.3
16.1
2 0 .8

—
—
—
—

1 0 .2
3 .9
3 .5
5 .7

— 5 .0
+ 8 .4
+ 9 .3
+ 4 .9

+ 2 2 .0
— 3 0 .9
+ 3 .9
+ 4 .6
+ 9 .3
+ 1 3 .8
— 9 .1

+ 2 4 .2
— 1 7.5
+ 1 0 .9
+ 1 3 .3
+ 1 8.5
+ 1 9 .9
+ 0 .4

—
+

—
+

8 .7
1 .4

+ 3 6 .7
— 2 3 .3
+ 1 1 .7
— 3 .7
+ 5 .9
+ 0 .8
— 4 .7
+ 0 .6
— 1 9 .0
+ 1 7 .4

2 .4
5 .5

+ 2 9 .6
— 9 .0
+ 1 6 .8
+ 4 .8
+ 9 .0
+ 7 .1
+ 3 .6
+ 3 .0
— 9 .5
+ 7 .5

+
+

7 .8
2 .7

7

M iddletow n.. . .

Steubenville... .
Toledo.................
Youngstown. . .

5 weeks
ended
April 24,
1935
60,668
7,496
31,825
320,582
502,556
165,921
59,188
24,163
3,086
5,813
9,388
2,259
16,185
10,374
3,609
7,919
10,445
664,326
15,664
7,530
104,265
8,571
33,038
41,788
7,457
2,124,116

%
Change
from
1934
+ 9 .5
+ 0 .6
+ 3 .9
+ 8 .4
+ 9 .0
+ 3 6 .2
+ 2 8 .6
+ 1 8 .4
+ 7 .0
+ 5 .7
+ 7 .3
+ 1 5 .3
+ 2 .4
+ 2 0 .5
+ 3 4 .8
+ 5 .9
+ 4 3 .8

+ 6.1
+ 17 .6
+ 6.1
— 0.8

+ 6 .3
+ 0 .9
+ 5 .7
+ 2 1 .2
+ 9 .6

Jan. 2, 1935 Jan. 3, 1934
to
to
April 24,
April 25,
1935
1934
194,553
166,369
25,328
24,539
105,154
100,568
1,061,650
942,335
1,639,534
1,439,515
609,124
395,195
195,480
144,800
79,622
66,860
10,333
9,558
20,584
17,353
32,027
28,316
7,808
6,237
88,519
82,652
33,850
28,755
9,078
11,545
23,905
26,485
32,769
23,991

2 ,346,310
53,564
24,670
349,304
25,357
106,483
131,352
24,083
7,235,488

2,072,384
45,368
22,022
331,218
23,330
106,740
114,989
20,501

6,246,5 78

%
Change
from
1934
+ 1 6 .9
+ 3 .2
+ 4 .6
+ 1 2 .7
+ 1 3 .9
+ 5 4 .1
+ 3 5 .0
+ 1 9 .1
+ 8.1
+ 1 8 .6
+ 1 3 .1
+ 2 5 .2
+ 7.1
+ 1 7 .7
+ 2 7 .2

+ 10.8

+ 3 6 .6
+ 1 3 .2
+ 18.1

+ 12.0
+ 5.5

+ 8 .7
— 0 .2
+ 14.2
+ 1 7 .5
+ 1 5 .8

Fourth District Business Indexes
(1923-1925 = 100)

Bank Debits (24 cities).............................................
Commercial Failures (number)............................
”
”
(Liabilities)............................
Sales— Life Insurance (O. & P a .)..........................
” — Department Stores (47 firms).................
” — Wholesale Drugs (12 firms).....................
” —
”
Dry Goods (10 firms)............
” —
”
Groceries (31 firms)..............
” —
”
Hardware (14 firms)............
” —
”
All (67 firms)..........................
” — Chain Drugs (4 firm s)**..........................
Building Contracts (T o ta l).....................................
”
”
(Residential).......................
Production— Coal (O ., W . Pa., E. K y .) ............
— Cement (O ., W . Pa., W . V a .). . . .
”
— Elec. Power (O ., Pa., K y .)* . . . .
”
— Petroleum (O., Pa., K y .) * ............
”
— Shoes......................................................
♦February.
♦♦Per4Individual unit’ operated.

Mar., Mar., M ar., M ar., M ar.,
1935 1934 1933 1932 1931
68
60
45
60
95
45
110
163
160
51
40
148
137
147
42
102
99
82
114
134
68
71
41
61
84
88
109
65
93
104
48
48
29
40
59
66
68
51
61
75
33
63
54
45
56
65
67
45
59
72
76
83
61
79
89
13
23
55
30
19
8
13
45
14
13
84
88
51
65
74
8
20
37
21
32
137
106
122
136
144
98
98
84
104
85
105
85
86
107
117

THE MONTHLY BUSINESS REVIEW

i

Summary of National Business Conditions
By the Federal Reserve Board
O L U M E of industrial production, which usually increases somewhat at
this season, showed little change in March. Building activity in the resi­
dential field increased in March and the first half of April, reflecting in part
seasonal factors. Wholesale prices of farm products and foods, after declining
in March, showed a considerable increase in the first three weeks of April.

V

Production and Employment

Index of industrial production, adjusted for sea­
sonal variation (1923-1925=10*0). Latest figure,
March, preliminary 88.

The Federal Reserve Board’s adjusted index of industrial production,
which makes allowance for changes in the number of working days and for
usual seasonal variations, was 88 per cent of the 1923-1925 average in March
as compared with 89 per cent in February and 90 in January. Steel production,
after declining in the latter part of February, showed little change during
March and the first three weeks of April. Output of automobiles increased
further and was larger than in the corresponding period of any other year
since 1929. In the cotton textile industry daily average output declined in
March and, according to trade reports, showed a further considerable decrease
in the early part of April. Activity at woolen mills also decreased somewhat
in March while shoe production showed little change. Activity in the meat­
packing industry in March, as in other recent months, was at a lower level than
a year ago. Output of bituminous coal declined sharply in the early part of
April, following an increase earlier in the year.
Factory employment and payrolls increased between the middle of Feb­
ruary and the middle of March by somewhat more than the usual seasonal
amount. The most marked increases were in industries producing machinery,
furniture, and clothing, while employment in industries producing textile fab­
rics and foods showed a decline.

Three-month moving: averages of F. W. Dodge
data for 37 Eastern States, adjusted for seasonal
variation. Latest figure based on data for Feb­
ruary, March and estimate for April.

Value of construction contracts awarded for residential building increased
in March and the first half of April, according to reports by the F . W . Dodge
Corporation, while contracts for public projects continued at a lower level than
a year ago.

Distribution
Distribution of commodities by rail showed little change in M arch; in the
early part of April, however, shipments declined, reflecting a sharp reduction
in loadings of coal. Department store sales increased from February to March
by more than the estimated seasonal amount.

W H O L E S A L E !PRICES

S

.
O'lh«r

SJ
H,

^

I

-

£
S '

"V

Commodity Prices

J c

w

H
*
v y ,

1929

1930

1931

1932

• 1933

1934

1935

Indexes of the United States Bureau of Labor
Statistics (1925=100). By months 1929 to 1931;
by weeks 1932 to date. Latest figures, April 13,
farm products 81.0; foods, 84.5; other com­
modities 77.3.

The general level of wholesale commodity prices, as measured by the index
of the Bureau of Labor Statistics, advanced from 78.8 per cent of the 1926 aver­
age in the week ending March 23 to 80.3 per cent in the week ending April 20,
reflecting chiefly advances in the prices of farm products and foods. The in­
crease in the general index followed a decline from a level of 79.6 per cent in
the early part of March.

Bank Credit
During the four weeks ended April 17 member bank balances with the
Federal reserve banks increased by $140,000,000 and excess reserves rose to
$2,100,000,000. This increase reflected gold imports of $120,000,000 and dis­
bursement o f $105,000,000 by the Treasury from the balance with the reserve
banks, offset in part by an increase of $60,000,000 in the demand for currency.
Total loans and investments of weekly reporting member banks in leading
cities increased by $150,000,000 in the four weeks ended April 17. Loans on
securities declined somewhat during this period, while other loans and hold­
ings of investments increased. Net demand deposits of these banks increased
by $380,000,000.

Wednesday figures for reporting member banks
in 91 leading cities. Latest figures are for
April 17.




The rate for call money on the New Y ork Stock Exchange was reduced
in April to 1 /4 per cent from the 1 per cent level that had been in effect for
more than a year. Quotations for 90-day time money were also lowered to 1 /4
per cent, and there was a reduction in rates on acceptances of the longer ma­
turities.