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Atlanta, Georgia
September • 1959

Construction Trends:
Letup After a Pickup?
C

Also in this issue:
LOANS FOR PROPERTY
IMPROVEMENT
DISTRICT BANK LENDING
IN THE MONTHS AHEAD
SIXTH DISTRICT
BUSINESS HIGHLIGHTS
SIXTH DISTRICT
STATISTICS
SIXTH DISTRICT
INDEXES

^Jederaf




a c t i v i t y in the Sixth Federal Reserve District may
be taking at least a temporary breather following an upturn that con­
tributed substantially to general economic recovery in this region. If
this is the case, it is in contrast to what many observers expected—
that a downturn would have started by this time. Instead of acting as
a drag on general business conditions, therefore, the construction in­
dustry in this District has continued to support a high level of business
activity in recent months. Whether or not it will continue to play such
a salutary role is, of course, open to question. Straws in the wind
suggest that offsetting trends among the various types of construction
activity may be developing to give at least a period of little change for
the District as a whole. As yet, there is no clear evidence of the down­
turn many have been expecting.

V _^o n s t r u c t io n

Stability After Rise
The accompanying chart on construction employment in Sixth District
states—Alabama, Florida, Georgia, Louisiana, Mississippi, and Tennes­
see—gives the best available indication of recent trends of construction
activity in this region. Because the wide seasonal swings tend to ob­
scure more basic changes, the actual employment figures, shown by

the dashed line, have been adjusted to eliminate the aver­
age seasonal changes. As the resulting seasonally adjusted
line shows, construction activity reached a record high in
May of this year. After a slight decline in June, activity
recovered somewhat in July, giving a picture of high-level
stability for the last five months. A gradual rise had been
under way since the first quarter of 1958. As a result of
this expansion in activity, construction employment in the
five months ending with July 1959 averaged about 9 per­
cent higher than during the first quarter of 1958.
The recent high in construction activity, following an
advance during 1958 and early 1959, it should be em­
phasized, is a general picture of developments in the six
states. As an old saying goes, however, “All generaliza­
tions are false, including this one,” the essential truth of
which is suggested by considerable variation from state to
state. The general picture perhaps comes closest to describ­
ing developments in Florida, Georgia, and Mississippi,
where construction activity, as measured by employment,
has been at a record or near-record after a period of sharp
advance. Florida’s upward trend, however, continued
through the first seven months of this year, while activity
in Georgia has been fairly stable at an advanced level for
about a year, and in Mississippi there has been a slacken­
ing after an unprecedented rise in the first half of last year.
The scene in Tennessee has been similar to the composite
picture in that the growth continued through 1958 and has
stablized since then; the principal difference is that employ­
ment in Tennessee is still well below the record set in
1954. Alabama and Louisiana show the greatest variation
from the composite picture. In those states, construction
employment has shown no firm evidence of advancing in
the last year and a half or two years, remaining well
below earlier peaks.

Increase Nicely Timed
The fortunate timing of the growth in District construction
activity is apparent when one considers that general eco­
nomic activity in this region had been declining during
the last half of 1957 and early 1958. Starting upward in
early 1958, construction undoubtedly was a major factor
in reversing the downward direction of business and in
contributing to the economic recovery since about April
last year. Even during the recession, construction employ­
ment held up well, providing support when it was needed.
Much of the credit for the construction industry's bene­
ficial role over the last two years must go to homebuild­
ing, the most important component of the construction
industry. In this District, homebuilding began to pick up
over two years ago, in the second quarter of 1957, and
rose almost continually until it reached a record in the
third quarter of 1958. Since that time, homebuilding has
held at an advanced level.
During the 1957-58 recession, most observers expected
a rise in homebuilding to follow easing of general credit
demands and the increased availability of money. The
sharpness of the rise, however, was probably greater than
was expected. This, together with the expectation that
increasing credit demands associated with economic re­
covery would draw investment funds away from mort­



gages, led to the belief that homebuilding could not be
long sustained at the levels reached in late 1958. How­
ever, advance commitments, made in large volume when
credit was relatively easy to finance homes built in more
recent months, helped sustain homebuilding. Also help­
ing were increases in yields on home mortgages and a
continued large flow of savings into institutions specializ­
ing in home financing. These developments explain in
large part why construction has not turned down.
True, homebuilding has been a major support in Dis­
trict construction, but it may yet be a source of uncer­
tainty in the near-term outlook. The reasons leading to
the expectation of a decline in homebuilding were, after
all, valid ones. The realization simply may have been
delayed. This possibility is suggested by housing starts
for the nation which declined in May, and after a month
of no change, again in July. In the meantime, mortgage
funds have become somewhat less readily available than
earlier in the year, and since national financial markets
are an important source of funds for home financing in
this District, this might have a depressing effect. Never­
theless, building permit data indicate the recent national
decline in homebuilding has not yet been mirrored in
this District.

Offsetting Trends Developing?
Although District homebuilding may well be lower in the
coming months, developments in other types of construc­
tion also have to be reckoned with in assessing the over­
all industry. Detailed data on contract awards indicate
that the increase during 1958 and early 1959 was due
not only to greater homebuilding, but also to a sharp
rise in commercial construction and in projects for build­
ing public works and utilities. Contracts for commercial
construction have shown signs of leveling off recently,
but unusually large projects for constructing public
works and utilities promise to sustain District activity
for some time. Another important development is that
awards for industrial building, which were a serious drag
on overall activity last year, have been up substantially
this year. In general, these happenings are in accord
with the findings of national surveys made earlier this
year that businessmen plan to spend more for new plant
and equipment this year than they did last year. If homebuilding eases off in the coming months, its role of sus­
taining economic activity may be taken over to an in­
creasing extent by other types of construction activity.
That we are perhaps in for a period of watchful waiting
is suggested by the index of construction contract awards
included in the chart on the last page of this Review. A
slight decline from the record volume set in March has
occurred in recent months. Because the extraordinarily
high volume reflected an unusual bunching of large proj­
ects which normally take a long time to complete, how­
ever, construction activity is likely to be sustained for a
longer period than usual. Nevertheless, before a resump­
tion of the upward movement in overall District construc­
tion activity can reasonably be expected, total contract
awards will probably have to improve more than they
did in Julv.
y
P h i l i p M. W e b s t e r
•2 •

Loans for Property Improvement
L A R G E R F A M IL IE S A
Have you noticed the many building projects going on in
the residential neighborhoods around town? If yours is a
typical city in the Southeast, the project you see most
frequently is the addition of a room, a carport enclosure,
or a similar type of alteration. Bankers in this area tell
us that these are the principal improvements for which
homeowners seek help in financing.
The need for larger living quarters is one facet of the
recent population increase about which little has been
said. Some homeowners have solved the problem of pro­
viding more space for their larger families by moving to
larger houses. Others, however, have accomplished the
same thing by building on to their present houses. We
have long been aware that the population growth during
recent years has boosted the demand for all types of
goods and services, and we now realize that it has had
a strong impact on the home improvement business. More­
over, there has been a corresponding increase in demand
for credit to finance the home improvements.
These conclusions are confirmed by a survey of 295
commercial banks in the Sixth District, which includes
Alabama, Florida, and Georgia, the eastern two-thirds of
Tennessee and the lower halves of Louisiana and Missis­
sippi. Each of these banks was asked several questions
about its home improvement loans. The banks that re­
sponded, over 90 percent of those asked, account for 93
percent of total improvement loans outstanding at all
commercial banks in the District. Since most types of
home improvement— or repair and modernization—proj­
ects are done with borrowed money, the replies from the
bankers give us a good indication of the financing prac­
tices for home improvements.
According to the bankers, fix-up jobs— repainting, re­
roofing, addition of siding, and the like—were close be­
hind room additions and alterations as a use of property
improvement loans on both new and old houses. The
addition of fences and awnings was third in importance,
followed by installation of heating and air conditioning.
An “all other” purpose was listed last.
Homeowners have not always found it so easy to ar­




K E Y

FA C T O R

range for credit to fix up their homes. It has only been
since the mid-thirties that the use of the amortized, or
monthly instalment, loan for property improvement or
for the purchase of a home has become widespread.

Twenty Years' Growth
Although an appreciable volume of such loans was made
before World War II, most of the growth in prop­
erty improvement loans in the nation, as in other forms
of consumer credit, has occurred since the war. Total
home improvement loans, or repair and modernization
loans as they are sometimes called, amounted to $298
million at the end of 1939. The total declined during the
war years to $182 million at the end of 1945. Since that
time repair and modernization loans have grown rapidly,
totaling by mid-1959 $2.2 billion. Thus, the expansion of
home improvement loans has kept pace with the rapid
growth in other types of consumer credit during this period.
The nation’s commercial banks provide the bulk of
credit to homeowners for property improvement. In mid1959, commercial banks had $1.7 billion on their books
out of a total of $2.2 billion outstanding at all lenders.
The rapid growth of property improvement loans dur­
ing the last 20 years reflects a basic change in bankers’
attitudes toward loans on real estate as well as the
growing demand for these loans. Previously, bankers were
reluctant to lend heavily on real estate in view of risks
inherent in widely fluctuating real estate prices. The pro­
vision for the insurance of property improvement loans
by the Federal Housing Administration beginning in 1934,
however, eliminated much of the risk of such loans to the
lending institutions. After banks and other lenders began
making home improvement loans, moreover, they found
that the loss rates on property improvement loans were
lower than for many other types of consumer loans. This
favorable loss experience on both FHA insured loans and
on loans made wholly by banks undoubtedly has boosted
home improvement loans.
Sixth District banks have more than kept pace with
lenders in other parts of the nation in making repair and
modernization loans, particularly in recent years. Their
repair and modernization loans rose from $52 million at
the end of 1951 to $135 million in July 1959, a gain of
160 percent. This compared with a gain of 80 percent at
all commercial banks in the nation and a rise of about
100 percent by lenders of all types.
As would be expected most of the dollar amount of
repair and modernization loans was for repair or remod­
eling of old houses, defined as those over two years old.
Bankers estimated that, on the average, about 80 percent
of their loans outstanding were made for improvements
to old houses. It appears surprising, however, that 20 per­
cent represented work on houses under two years old, on
which, ordinarily, little repair or upkeep is necessary.
How do homeowners go about arranging for repair and
modernization loans at commercial banks? The bankers
•

3

•

reported that over half of the loans are made over the
counter, that is, arranged personally by the borrower.
The remaining homeowners fill out a loan application
through their building material dealer or through their
contractor. The dealer or contractor then forwards the
application to the bank and usually has no further part in
the loan agreement. This latter type of arrangement is
generally referred to as dealer paper or indirect loans.

Bank Lending Practices
Home Improvement Loans
278 Sixth District Member Banks

Type of loan; percent of banks using
FHA plan only ..................................................... 46
Own plan o n ly ..................................................... 26
Both plans.............................................................28

loo

The Bank's Plan and the FHA Plan
A homeowner may apply for a loan that is insured by the
Federal Housing Administration or he may elect to use
his banker’s own home improvement plan. In either case
he applies for the loan either in person or through a con­
tractor or dealer. If he elects the FHA plan and his credit
is good, the FHA will insure the bank making the loan
against loss. Such loans are insured under the FHA
Property Improvement Plan (so-called Title I loans).
Improvement loans on single-family homes made under
this plan cannot exceed $3,500 and must be repaid in
monthly instalments over a period not to exceed five years.
The financing charge may not be greater than a discount
of $5 per $100 per year on loans of $2,500 or less. These
loans are available for most types of home improvement
but certain projects such as swimming pools and tennis
courts are not covered.
A home improvement loan under a bank’s own plan
is arranged in the same way—either directly or through
a dealer. In the case of loans made under a bank’s own
plan, there is, of course, no limitation on the interest and
other charges as is the case of FHA insured loans. More­
over, the loans may be made for any purpose that the
bank considers sound.
Of the 278 banks reporting in the survey, 128, or 46
percent, make loans under the FHA plan only; 73 banks,
or 26 percent, use their own plan only. The remaining 77
banks make loans under both the FHA and their own plan.
There is apparently a growing tendency for banks to
emphasize their own home improvement plan rather than
the FHA plan. Some banks apparently feel that their own
plan involves less administrative cost and can accommo­
date worthwhile purposes that would not meet FHA re­
quirements. Other bankers feel that small loans are not
profitable under the FHA because servicing and adminis­
trative costs may come near, or even exceed, the maxi­
mum charges allowed by the FHA. Almost all of the
banks indicated that they were charging customers the
maximum rate (5 percent on the first $2,500) on loans
made under FHA terms.
Our survey revealed that banks do charge homeowners
a little more under their own plan than under the FHA
plan. The majority of banks that supplied information on
interest rates reported that they were charging 6 percent
on the original amount. This charge usually included a
premium on a life insurance policy on the borrower.
Bankers have apparently lengthened maturities on both
FHA and their own home improvement loans since the
end of 1957. Fifty-one percent of the banks reported a
tendency toward longer maturities on FHA loans; 46
percent indicated no such tendency. Twenty-nine percent
of the banks reported longer maturities on loans made
under their own plan; 67 percent indicated no change.



How loans are arranged; percent of dollar volume
at average bank
FHA Own Plan
P e rso n a lly ......................................... 58
71
Building material d e a le r ................... 23
15
Contractors ......................................19
14
100
100
Maturity of loan; percent of total outstandings*
24 months or less...............................15
25-36 m o n th s .................................. 67
Over 36 m o n th s .................................. 18
7oo~
Average size of lo an*...........................$494

16
56
28
10(T
$981

Reason for borrowing; ranked by relative importance
Room addition and alteration...............................1
Roofing and s id in g .............................................. 2
Fences and aw nings.............................................. 3
Heating and air conditioning...............................4
O t h e r .....................................................................5
* Based on dollar figures supplied by 75 banks in survey.
A part of the longer maturities has centered in loans
with maturity of over 36 months. Eighty-four of the 204
banks answering this question stated that the proportion
of FHA loans with maturities of over 36 months was
higher than at the end of 1957; 28 banks indicated that
this was true also for their own loans.
Home improvement loans usually are not secured. In
addition to approving the homeowner’s credit, therefore,
banks and other lenders take care to see that the con­
tractors performing the work are reputable. In the course
of insuring property improvement loans, the FHA has
developed a list of builders and contractors that are in­
eligible to work under the FHA insurance program. Banks
and other lenders also refuse to make loans under their
own plans when the work is to be performed by certain
contractors. To further assure that acceptable construc­
tion methods are being used, lenders usually inspect the
improvement, either while it is being made or after it has
been completed. Not only are these precautions beneficial
to the lender, they also protect the homeowner.
The average homeowner can, at one time or another,
benefit from a home improvement loan. Because repairs
and alterations are expensive, the homeowner usually
finds it necessary to obtain credit to carry on the work.
The nation’s bankers and other lenders have proved equal
to the task of supplying the growing demand for credit
for this purpose. From all indications, they will meet the
even greater demands of the future.
w *>, m v n
*4 •

District Bank Lending in the Months Ahead
Bank lending generally moves forward at an accelerated
pace during the latter part of the year because of a sea­
sonal rise in the demand for credit. A review of loan
trends over the past decade reveals that in each year the
percentage increase in total loans outstanding at District
member banks has been greater in the second half of the
year than in the first six months. If this pattern were to
continue, outstanding loans would rise at least 7.0 percent
during July-December of this year. Whether loan expan­
sion falls short of this mark or rises above it depends
upon the oft-quoted factors: demand and supply.
The underlying forces affecting the economy point up­
ward, and barring a prolonged steel strike, demand for
loans should continue active. Loan demand has been
strong in the District throughout the general upswing in
economic activity which has been under way since April
1958. Since that date, all major categories of loans have
expanded sharply, and banks in all District states, particu­
larly Georgia and Florida, have registered gains. The
expansion in loans that has already occurred, coupled
with Federal Reserve System actions designed to limit
the supply of loanable funds, has, however, placed in­
creased pressure on bank reserve positions. These pres­
sures are reflected in certain measures of bank liquidity—
the ratio of loans to deposits and the proportion of short­
term Governments to total deposits— and the level of
member bank borrowing.
With loans expanding at a much more rapid rate than
deposits, the loan-deposit ratio is now substantially higher
than it was at its 1957 peak. Also the ratio of bank
holdings of U. S. Government securities with maturities
of less than one year to deposits is lower now than during
the period of credit stringency in 1957. Member bank
borrowing from the Federal Reserve Bank of Atlanta,
moreover, has risen sharply. Daily average borrowings in
August totaled $114 million, $37 million higher than the
average for the peak month in 1957.
Pressures on bank reserves and related items, therefore,
may affect the ability and to some extent the willingness
of District member banks to continue to extend credit
even at prevailing high rates. The ability of banks to lend
in coming months will depend largely on their ability to
obtain funds through sales of Governments. With security
prices relatively low, particularly securities with maturities
of 3 to 5 years, the banks’ willingness to finance loan ex­
pansion in this way may be put to a real test, since such
sales would involve some capital loss. It would also mean
that District bankers are, on the average, moving toward
the higher loan-asset ratios prevalent in the “twenties”
and early “thirties.”
At present the ratio of loans to total assets for
District banks is lower than that for all banks in the
United States. This reflects in part the slower rate of
security liquidation by District banks in the first half of



At Sixth District Member Banks total bank
credit . . . loans and investments . . . rose only
slightly during the first seven months of this
year after increasing sharply during 1958.
•HUon I

3

...I . . .
1956

, . . . .

I ............
1957

i

............ .................
1958

.......................... ~r~i6.5
1959

The slackened growth in bank credit reflects
liquidation of bank investments . . . primarily
U. S. Governments . . . which about offsets a
sharp expansion in loans.
I,II,on t

B.ll.or I

The expansion in loans has tended to outpace
the growth in bank deposits, and the loandeposit ratio is at a record high.

PtfCnt
47 -

Percent
47

Ratio of
Loonsto Deposits I
43 -

43

41 -

- 41

39

39
1956

1957

1958

1959

Loans have expanded, at varying rates, in all
District states.
N .ll** |

M,M«n

•5 •

t

1959. With substantial holdings of intermediate and long­
term U. S. Government securities still available, District
banks may increase the rate at which they dispose of
securities in the latter part of this year. If securities are
sold, the sacrificing of high yields may have an important
influence on the cost of credit in the loan market.
A l f r e d P. J o h n s o n

To Our Readers

(In Thousands of Dollars)

Deportment Store Soles and Inventories*
Percent Change

Place
ALABAMA .
Birmingham
Mobile . .
Montgomery
FLORIDA . .
Daytona Beach
Jacksonville
Miami Area
Miami
Orlando
St. Ptrsbg-Tam Area
GEORGIA . .
Atlanta** .
Augusta
Columbus .
Macon . .
Rome**
Savannah .
LOUISIANA .
Baton Rouge
New Orleans
MISSISSIPPI
Jackson . .
Meridian**
TENNESSEE .
Bristoi-Kinosoort
Johnson City**
Bristol (Tenn.&Va
Chattanooga
Knoxville
DISTRICT

—0
+6

—3

—7
—7
—4
—5

+0

+5
+6

+0

+12

+8

+11

+5
+14
+19
+6

+12
+17

+6

—16
—7

+2
+18
+4

+3
+2
+1

—12
—14
—3
+7

—3

+6
+6

+12
+10

+19

—5
—9
—4
+0

+4

+9
+11
+9
+8

+4
—5

—8
—6

+6

—2
+6

—4
+10
+11

+11
+9

+10
+6

+13

+6

Inventories
July 31,1959 from
June 30
July 31
1959
1958
—2
—2

—0
+2

—0
—1
+11
+15

+12
+7

+10
+25
+18
+21

—1
+5
+21
—0

+0

+11

+5
+4

—1

+1

+1

+0
+5
—0

+8
+9

+5
+7

+9

+2

+13

+6

+11

+5

+8

+7

+4
+10

+6

—3
—9

+18
+8

+10

+8
+3

+6

+0
—0

+15

+11

+8

+5

—5
+ 2i
+10

•Reporting stores account for over 90 percent of total District department store sales.
**In order to permit publication of figures for this city, a special sample has been
constructed that is not confined exclusively to department stores. Figures for nondepartment stores, however, are not used in computing the District percent i-fa-yc




On August 1, the Union State Bank, Pell City, Ala­
bama, a nonmember bank, began to remit at par for
checks drawn on it when received from the Federal
Reserve Bank. Officers are Pat Roberson, President;
J. Fall Roberson, Sr., Vice President; Harold D. King,
Cashier; and A dell H. Parker and Lois Compton,
Assistant Cashiers. Capital stock totals $100,000 and
surplus and undivided profits $227,275.
Debits to Individual Demand Deposit Accounts

With this issue, most of the readers of the
M o n th ly R eview are being sent a post card
which is to be returned to us in order that
we may bring our mailing list up to date.
Please check the spelling of the name,
the address, adding the zone number where
applicable, and return the card to us as soon
as possible.
If this card is not returned, we shall as­
sume that you are no longer interested in
receiving the R eview , and your name will be
removed from the mailing list.

Sales
July 1959 from
7 Months
June
July 1959 from
1959
1958
1958

Bank Announcement

July
1959

June
1959

Percent Change
Year-to-date
7 Months
July 1959 from 1959
July
June
July
from
1958
1959
1958 1958

ALABAMA
35,131
40,0%
45,728
Anniston .
722,167
906,012
875,180
Birmingham
27,376
31,423
Dothan .
32,280
31,482
38,399
Gadsden .
40,183
55.518
62,536
Huntsville*
61,418
241,402
283,841
300,850
Mobile
146,974
168,506
172,451
Montgomery
22,565
20,499
23,636
Selma*
49,957
50,928
54,592
Tuscaloosa*
1,331,477
1,620,344
1,589,309
Total Report ng Cities
636,517
718,265
Other Citiesf . .
752,798
FLORIDA
61451
Daytona Beach*
60,698
67,198
172)377
Fort Lauderdale*
211,851
202,881
Gainesville*
39,682
41,839
36,275
800,767
812,782
761,909
Jacksonville
14.232
Key West* .
16,211
16,375
64,389
Lakeland* .
76,154
76,663
Miami
. .
906,210
753,891
870,680
1,148,090
Greater Miami
1,352,908
1,291,733
202,039
Orlando . .
256,297
252,924
Pensacola
98,451
79,413
89,986
245,894
186,594
223,179
St. Petersburg
Tampa . .
428,901
428,365
343,191
West Palm Beach*
134/967
117,980
125,555
Total Reporting Cities
3,729,281
3,187,940
3,622,980
1,624,007
1,536,046
1,361,158
Other Citiesf
GEORGIA
Albany
57,477
61,000
65,094
Athens* .
36.411
40,730
38,543
Atlanta
2 052,331
1,980,702
1,730)024
Augusta .
111,357
109,678
91,613
Brunswick
27,006
26,509
21,835
Columbus
109,155
106,920
100,041
Elberton .
9,073
9,172
9,6%
Gainesville*
49,898
48,580
50,3f6
Griffin* .
18,855
18,324
15,927
LaGrangef*
20,818
19,356
17,%7
Macon
124,417
118,956
107,610
Marietta*
31,746
30,679
25,104
Newnan
18,732
15,810
17,645
Rome*
45,640
43,853
37,119
Savannah
206,954
213,501
177,071
Valdosta .
41,464
33,619
26,316
Total Report;ng C
2,967,497
2,880,975
2,522,212
Other Citiesf
928,773
891,638
765,917
LOUISIANA
Alexandria*
74,671
73,892
69,193
Baton Rouge
274,908
265,354
251,076
Lafayette*
67,883
65,004
54,970
Lake Charles
88,379
84,854
81,065
New Orleans
1,380,466
1,328,0%
1,239,689
Total Report ng Cities
1,886,307
1,817,200
1,695,993
Other Citiesf .
553,763
571,843
512,189
MISSISSIPPI
Biloxi-Gulfport'
51,563
49,502
47,283
Hattiesburg .
38,537
35,634
32 598
Jackson . .
295.947
306,253
273,862
Laurel* . .
28,796
27,134
24,034
Meridian . .
46,286
47,428
38,794
Natchez*
22,831
21,572
19,411
Vicksburg
19,946
19,080
17.843
Total Reporting Cities
r03,906
506,603
4S3,825
Other Citiesf
261,577
253,454
223,454
TENNESSEE
Bristol* . .
46,159
49,495
39,9%
Chattanooga
362,906
339,%3
281,147
Johnson City*
43,553
44,769
39,026
Kingsport* .
89,649
81,825
68,448
Knoxville
246,300
233,237
212,534
Nashville
717,699
713 825
641.221
Total Reporting Cities
1,506,266
1,463,114
1,282,372
Other Citiesf
564.478
550,567
442 446
SIXTH DISTRICT
16 867,%2 16,433,029 14,415,500
Reporting Cities
12,182,566 11,911,216 10,473,819
Other Citiesf
4,685,3%
4,521,813
3,941,681
Total, 32 Cities
10,417,367 10,218,566
8,940,726
UNITED STATES
344 Cities .
235,625,000 228,615,000 206.521.000
* Not included in total
f Estimated.

+14
—3
+3
+5
—2
—6
+2
+5
+9
—2
+5
+U
+4
—5
— 1
— 1
— 1
+4
+5
+ 1
+9
+10
+0
+7
+3
+6
—6
+6
+4
—2
+2
+2
— 1
+3
+3
+8
+5
+3
+18
+4
—3
+23
+3
+4
+1
+4
+4
+4
+4
+4
—3
+*
+8
—3
+6
—2
+6
+5
—1
+3
—7
+7
—3
+10
+6
+1
+3
+3
+3
+2
+4
+2
+3

+30
+21
+18
+28

+17
+15
+12
+20

+U
+18
+17
+ !5
+7
+19
+18

+?2
+12
+21
+11
+13
+15
+19

+9
+23

+9
+11

+9
+J2
+5
+12

+ ’4
+ 1S
+20
+18
+27
+24
+32
+25
+14
+17
+19

+11
+18
+16
+15
+28
+12
+21
+19
+16
+16
+16

+6

+12

+19
+20
+24
+9
-6

+15
+13
+25
+9
+4

+18
+16
+16
+26

+14
+15
+16
+22

+23
+17
+58
+18
+ 21

+15
+15
+32
+14
+18

+12

—1
+6

+8

+1

+8

+8

+8

+9
+23
+9

+10
+18
+6

+11

+11

+Z
+8

+8

+15

+9
+18
+8
+ 2°
+ !9
+18
+ !2

+18
+15
+?2
+18
+W
+13

+1
+ 1 71 +??
+17
+ ’5
+29
+32
+ 31
+16

+20
+8
+ }*
+12

+16
+19
+17

+14
+17
+15

+14

+?

+12
+’?
+ 17
+17
+28
+17 +}5

Sixth District Indexes
Seasonally Adjusted (1947-49 = 100)
1958
SIXTH DISTRICT

JU n I

Nonfarm Em ploym ent..................... 134
Manufacturing Em ploym ent.............. 116
Apparel................................... 168
Chem icals................................ 132
Fabricated M e t a ls ..................... 175
F o o d ...................................... 109
Lbr.( Wood Prod., Fur. & Fix.
. . .
74
Paper & Allied P ro d u c ts .............. 154
Primary M e t a ls .........................
91
Textiles...................................
84
Transportation Equipment.............. 210
Manufacturing Payrolls
.................. 195
Cotton Consumption**.....................
80
Electric Power Production**
. . . .
312
Petrol. Prod, in Coastal
Louisiana & M ississip p i**.............. 167
Construction. C o n tra cts*.................. 394
Residential................................ 381
A H O th e r................................ 405
Farm Cash Receipts......................... 165
Crops
................................... 146
Live sto ck ................................ 184
Dept. Store S a le s * /* * ..................... 177
A tla n ta ................................... 169
Baton R o u g e ............................ 199
B irm in gh am ............................ 130
C hattanooga............................ 144
Jayson
................................ 106
J ack so n ville ............................ 126
K n o x v ille ................................ 137
................................... 165
M ia m i................................... 260
New O r le a n s ............................ 146
Tampa-St. Petersburg.................. 202
Dept. Store Sto cks*......................... 191
Furniture Store S a l e s * / * * .............. 138
Member Bank D e p o s its * .................. 174
Member Bank L o a n s * ..................... 279
Bank D e b its*................................ 233
Turnover of Demand Deposits* . . . .
144
In Leading Cities
..................... 168
Outside Leading C it ie s .................. 104
ALABAMA
Nonfarm Em ploym ent.................. 118
Manufacturing Employment . . . .
104
Manufacturing Payro lls.................. 175
Furniture Store S a l e s .................. 129
Member Bank D ep o sits.................. 150
Member Bank L o a n s..................... 231
Farm Cash Receipts..................... 147
Bank D e b it s ............................ 206
FLORIDA
Nonfann Em ploym ent.................. 182
Manufacturing Employment . . . .
178
Manufacturing Payrolls.................. 298
Furniture Store S a l e s .................. 155
Member Bank D eposits.................. 227
Member Bank L o a n s..................... 447
Farm Cash Receipts..................... 308
Bank D e b it s ............................ 354
GEORGIA
Nonfarm Em ploym ent.................. 128
Manufacturing Employment . . . .
113
Manufacturing Payrolls.................. 186
Furniture Store S a l e s .................. 134
Member Bank D ep o sits.................. 152
Member Bank L o a n s..................... 216
Farm Cash Receipts..................... 167
Bank D e b it s ............................ 212
LOUISIANA
Nonfarm Em ploym ent.................. 129
Manufacturing Employment . . . .
95
Manufacturing Payrolls.................. 167
Furniture Store S a le s * .................. 175
Member Bank D e p o s it s * .............. 159
Member Bank L o a n s * .................. 272
Farm Cash Receipts..................... 147
Bank D e b its * ............................ 211
M ISSISSIPP I
Nonfann Em ploym ent.................. 127
Manufacturing Employment . . . .
125
Manufacturing Payrolls.................. 231
Furniture Store S a le s * .................. 113
Member Bank D e p o s it s * .............. 186
Member Bank L o a n s * .................. 337
Farm Cash Receipts..................... 145
Bank D e b its * ............................ 191
TENNESSEE
Nonfann Em ploym ent.................. 119
Manufacturing Employment . . . .
113
Manufacturing Payrolls.................. 182
Furniture Store S a le s * .................. 103
Member Bank D e p o s it s * .............. 161
Member Bank L o a n s * .................. 248
Farm Cash Receipts...................... 113
Bank D e b its * ............................ 199

JULY

AUg !

134
117
170
130
178
111

135
117
168
130
181
110

SEPT.

I
OCT\

NOv!

DEC. I

136
118
169
127
179
113

137
119
170
128
178
112
80
159
90
86
213
204

136
118
172
129
179
112
79
160
92
86
217
205

208
199
81
312

221
200
83
313

136
117
167
127
182
112
79
159
89
86
220
200
89
311

170
427
377
468
134
90
184
175r
168
185
128r
159
111
127
139
164
269r
141
207
193r
140r
170
278
240
148
165
110

176
397
413
384
136
118
182
183
183
187
147
161
124
138
156
183
285
147
219
192
153
176
281
230
147
165
113

187
393
421
371
104
82
185
167
158
179
133
150
107
129
151
147
250
140
209
198
145
175
282
257
146
161
116

190
364
433
308
112
84
217
165
154
180
131
154
111
135
146
153
258
144
209
202
145
175
285
250
142
149
105

118
104
175
128r
150
235
143
210

118
104
177
145
154
233
130
208

118
104
175
138
152
234
97
231

186
183
309
155r
225
449
214
360

186
185
313
172
233
456
206
342

128
114
193
129r
146
213
129
219

75

154

76

156
89
85

88
85

80

159
94
86
203
199
87
314

87

84
316

330

190
333
375
298
123

201
309
367
262
130

1959
JAN^
137
119
173
132
182
113

F ii!

7980

160

137
120
174
132
178
114
161

9192
8687

M AR?
138
121
174
133
179
115
78
161
95
88
200
209

213
204
9192
351

205
206
93
346
193
445
382
496
134
113
164
168
180
127
154
116
141
154
155
248
139
203
198
154
178
303
270
153
162
121

189
463
394
520
142
105
185
167
155
171
127
148
104
136
147
143
251
130
221
195
141
179
305
271
149
160
118

341

MAY
139

JUNE

JULY

176
135
180
115
79
161
98
87
207
214
94
340

179
135
181
113
80
163

139
123
182
135
182
114r
79
163r
103

215
92
346

207
219r
89
357

213
224

198r
453
398
499
150
127
183
175
169
190
135
148

206r
397
429
370
151
131
181
182
161
187
135
164

206
411
433
393
151

130
151
170
263
142
230

135
153
166
269
144
251

192
186
174
192
127
161
114
139
148
168
277
151
245

207
n.a.
n.a.
n.a.
n.a.
n.a.
n.a.
189p
178p
178p
136
168
124p
138
164
167
301p
155p
241p

157
178
311
272
145
164

153
182
316
259
158
174
126

148
183
321
276
152
174
117

158p
181
329
281
162
179
124

121

121

122

100
88
210

88

140
123
186
135
181

112
80
165

102
88

110
n.a.

216
170
161
214
129
163
126
136
155
158
230
144
214
207
152
180
291
243
139
146
102

211
176
162
204
138
156
124
142
163
158
256
148
212
205
148
179
292
273
150
161
121

192
336
364
314
141
128
162
174
164
195
136
162
124
143
161
161
242
145
207
200
161
181
298
265
144
153
114

120
104
182
136
153
239
106
221

120
104
186
136
158
246
101
216

120
105
179
131
155
242
111
232

121
105
182
147
155
248
126
233

120
106
185
154
154
254
123
232

121
107
189
125
154
250
147
231

107
193
145
156
254
148
235

107
190
135
157
259
132
227

106
195r
134r
160
266
162
249

109
198
129p
160
275
n.a.
250

188
187
320
171
233
457
212
384

188
187
326
153
235
463
162
388

188
186
322
170
241
477
147
357

187
186
316
167
241
477
162
403

188
188
318
176
242
485
281
370

189
190
326
184
238
492
232
378

191
193
319
163
235
500
182
383

193
195
343
183
233
511
230
379

195
195
351
176
241
526
227
387

197
198
351
175
243
534
236
420

199

129
114
195
154
154
212
157
212

130
116
191
147
155
219
158
236

130
115
190
151
154
223
104
224

130

130
116
200
153
158
227
153
243

131
115
195
149
159
230
143
236

131

131
117
204
134
157
235
169
242

132
118
206
151
157
244
150
247

132
119

148
160
246
158
235

132
119r
215
139
159
250
140
252

127
94
164
183r
153
264
143
209

127
95
168
189
157
273
109
201

128
%
167
181
155
265
72
235

128
%
165
166
152
268
99
215

129

128
96
178
177
160
293
123
230

128
96
179
191
165
295
159
218

128
96
175r
177
165
295
146
241

127
96
177
209p
160
302
n.a.
231

127
127
235
101
184
367
138
207

127
129
246
123
192
352
100
201

130
130
247
101
194
359
59
221

131
133
247r
132
195
398
163
240

131
133
254
115
197
403
n.a.
234

119
113
187
%r
156
243
114
201

119
114
193
105
159
250
112
202

120
115
192
103
158
247
77
217

99

92

116

201
141
158
226
124
218
128

161

116

197
143
157
237
142
238

201

112
120

121

200

211

169
196
159
274
109
230

129
%
173
171
163
284
103
210

216

128
%
175
203
165
293
130
227

130
132
247
80
197
359
99
211

131
133
248
107
198
363
129
214

130
132
245
133
195
369
122
233

132
131
247
114
197
361
93
217

131
131
246
106
190
367
85
210

131
131
251
97
198
378
146
226

130
132
250
114
195
383
129
226

132
134
247

120
116
187
103
159
251
114
220

120

120
116
1%
113
162
256
100
235

120
117
202
111
165
262
98
230

121
118
204
114
160
267
107
243

122
119
205
109
159
268
119
232

123
119
208
114
162
272
109
231

122

97

116

187
112
161
251
114
213

129
95
173
174
160
287

111

172
197
156
277
114
199

98

112

•For Sixth District area only. Other totals for entire six states.
n.a. Not Available.p Preliminary.
r Revised.
Daily average basis.
Sowees: Nonfann and mfg. emp. and payrolls, state depts.of labor; cotton consumption, U. S. Bureau Census; construction contracts, F. W.
« Mines; elec. power prod., Fed. Power Comm. Other indexes based on datacollected by this Bank. All indexes calculated by this Bank.




APR.
138

121

120
191
391
139
209

119
206r
116
166
276

%

228

112

202

212

122

201
363
178
238
544
n.a.
424
134

120

219
157p
157
256
n.a.
260

123

123

206r
116
164
283
113
238

213
lOOp
165
287
n.a.
242

120

121

Dodge Corp.; petrol, prod., U. S. Bureau

7*

'1 9
S I X

T

H

D

I S T

R

I C

T

B

U

S I N

E S S

H

I G

H

L

I G

H

T

S

1947-49-100

S««»0"0Hy A<
N onfarm Employment

increased in July. T h is w as reflected in
rising loans and borrowings by m em ber banks. A lso , nonfarm
em ploym ent rose further, and m anufacturing payrolls set a new
record. C onsum ers and m erchants continued to borrow and spend
at high levels. Farm m arketings declined seasonally, bu t a record
harvest is in prospect for this fall.

E c o n o m ic a c tiv ity
Mfg. Payroll*

M fg Employment

Electric
Power
Production

C o n stru c ts

Contracts

Cotton Consumpti

Bank Debits.

Dept Store
% Sto cks

Dept. Store
Sa le s

RATIO TO REQUIRED RESERVES




Nonfarm employment, seasonally adjusted, edged upward in July,
extending the gradual rise that started about 15 months earlier. Most states
showed continued gains or little change in employment following a period
of improvement. Louisiana, however, showed a further decline. Manufac­
turing payrolls also increased. Reflecting improved employment, the rate of
insured unemployment dropped after allowance for seasonal changes.
Construction activity, as measured by employment, expanded slightly in
July, recovering most of the preceding month’s decline. The three-month
average of construction contract awards, including July data, rose some­
what, but was still well below the record set in March of this year. Seasonally
adjusted cotton consumption rose sharply in July, more than recovering
declines in the two preceding months. Steel activity at mills in Birmingham
and Gadsden, Alabama, was virtually halted in mid-July by the strike.
The normal seasonal decline in farm marketings continued during July,
and farm prices dropped further. Employment on farms edged downward
signaling a lull between the crop cultivating and harvesting seasons. Season­
ally adjusted demand deposits at banks in agricultural areas rose in July,
reflecting a rise in farm cash receipts for the first half of the year. Crop
conditions remain favorable and indicators point to a record crop for 1959.
Retail sales were unchanged in June, when they normally decline, but
automotive sales were up strongly. Department store sales, seasonally
adjusted, reached a new high in July, with increases occurring in nearly
every major metropolitan area; preliminary data for August show even fur­
ther increases. Department store stocks increased slightly and outstand­
ing orders were unchanged at the high levels reached in previous months.
Furniture store sales in July declined less than seasonally, with sharp gains
actually occurring in Georgia (especially Macon) and in Louisiana. Appli­
ance store sales increased, spurred by sharp gains in Georgia cities other
than Atlanta; in the appliance sections of department stores, sales of radios,
television sets, and phonographs registered far sharper gains than most other
appliances.
Export trade through District ports declined about as much as it usually
does in June, but the dollar volume of imports increased more than cus­
tomarily, especially in the New Orleans customs district. July bank debits,
measuring the dollar volume of spending by check, again established a record,
increasing less than seasonally only in Louisiana and Mississippi.
Consumer instalment credit outstanding in July rose at all institutions
except department stores. Much of the increase at commercial banks was
accounted for by personal loans; automobile paper outstanding changed
little. Trade loans by commercial banks increased during August, with
loans to wholesale establishments mounting twice as rapidly as loans to
retailers. Consumer saving declined slightly in July, as time deposits and
savings and loan shares were virtually unchanged and ordinary life insurance
sales went down appreciably.
Member bank loans, seasonally adjusted, increased at an ac ce le r a ted
pace in July, as gains occurred in all District states. Member bank deposits
declined after seasonal adjustment, except in Alabama, Mississippi, and Ten­
nessee, and banks continued to dispose of a modest amount of investment.
In August, total loans at banks in leading cities rose about normally and
member bank borrowing from the Federal Reserve Bank of Atlanta

set a new high.