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Georgia
•

1960

is s u e :

i'S ECONOMY

DISTRICT BUSINESS
HIGHLIGHTS
SIXTH DISTRICT
STi




Anatomy of a Mortgage M arket
A Decade o f Financing Home
Building in the South
Will the supply of mortgage funds be adequate to finance the anticipated
expansion in home building in the South? Throughout the postwar
period, this question has worried people intending to buy, build, and
finance homes. Perhaps one reason why concern in the South about the
availability of mortgage money has persisted is that our comprehension
of today’s mortgage market developments and our vision of tomorrow’s
have been obscured by inadequate knowledge of what has gone before.
We have had for some time information relating to the volume of
mortgage lending by savings and loan associations, commercial banks,
and insurance companies located in the South. But a major stumbling
block to analysts of the Southern mortgage market has been the lack
of quantitative data on the volume of mortgage funds flowing into the
region from financial institutions located outside the South. Such data,
however, are now available as a result of a recent survey of mortgage
companies conducted by this Bank. Now, all of the pieces of the mort­
gage puzzle are available and can be assembled.
This article, therefore, endeavors to present a picture of the anatomy
of the mortgage market as it has functioned in the past. Why have some
regions in the South required more mortgage funds than others?
Through what arteries have these funds flowed? These are the main
questions to which we shall direct our attention, since answers to them
are needed not only for our understanding of the present but also as a
prerequisite to any prognosis of the future.
M o r e People Plus Higher Incomes Equal More Housing
The period 1946-49 was characterized by a housing shortage and a
frantic search for a place to live. Underlying the strong demand for
housing was the backlog of needs carried over from the depressed
1 9 3 0 ’s and the war years of the 1 9 4 0 ’s. On top of this came the post­
war boom in household formations resulting from a high marriage rate
and an undoubling— the setting up of separate residences by units for­
merly sharing houses or apartments with other units. In these circum­
stances, it seemed almost necessary to be at least a blood-relative of the
landlord and to be high on the social register—with no children—to
rent an apartment. And almost anything with four walls and a roof
could be sold as a house.
By the end of 1949, the most pressing housing needs had been met
but building activity continued to expand, stimulated by a growing and
shifting population, more and more upgrading— movement of existing
owners into larger and better equipped homes, rising consumer incomes,
and continued availability of mortgage credit on liberal terms. During
the 1 9 5 0 ’s developments in states that lie wholly or partly in the Sixth

H ousing u nit in cre a se s and p o p u la tio n g ro w th during the 1950's
were closely related.
- O+

■1

20
1

Percent Change, I960 from 1950
40
60
1
1
1
1
1

80
1

1

100

F lo rid a
Population*7

Units

Louisiana

Georgia

Tennessee

Alabama

K

Mississippi

District States

i

i

i

i ...... i ...... i..... . j —

i—

i— .—

Expansion in re sid e n tia l m o rtg a g e d e b t on So u thern p ro p e rty
generally paralleled activity in home building and was financed
primarily by financial institutions with headquarters inside District

states

~
Billion

Billion |
4

I

Debt Held by Institutio ns
Headquartered Outside
D istrict States

Debt Held by In stitutio n s
Dom iciled Within
D istrict Sta tes

1949 1959
Florida

1949 1959
Georgia

1949 1959
Louisiana

1949 1959
Tennessee

1949 1959
Alabama

1949 1959

M ississippi

Most of the increase in re s id e n tia l m o rtg a g e d e b t of financial
institutions with headquarters inside District states was accounted
for by savings and loan associations.
Billion |
3

BilliOT *

District— Alabama, Florida, Georgia, Louisiana, Missis­
sippi, and Tennessee— demonstrate clearly the relation­
ship between changes in population and changes in num­
ber of housing units. Even the slight decline in population
in Mississippi from 1 9 5 0 to 1 960, for example, was ac­
companied by only a slight increase in the number of
housing units, according to preliminary estimates of the
Bureau of the Census. In Florida, on the other hand,
where population expanded by a phenomenal 77 percent
during the last decade, the number of housing units al­
most doubled.
Although population growth was a basic factor in Flor­
ida’s housing boom, developments in that state also illus­
trate the importance of the shifting population and the
tendency to concentrate in certain areas as stimuli to home
building. It is estimated, for example, that about three out
of four people added to Florida’s population in the last
decade came from outside the state. An in-migration of
this magnitude undoubtedly resulted in a larger number of
households seeking living quarters than would have been
the case if the growth in total population stemmed from a
natural increase. In District states other than Florida the
demand for housing, of course, was also influenced by
changes in the number and composition of the popula­
tion and by the movement of families from rural to
urban areas.
Although increases and shifts in population create a
need for living accommodations, the ability and willing­
ness to purchase housing, particularly single-family dwell­
ings, also depend upon current incomes and expectations
of future earnings. As year after postwar year went by
with no major depression, potential home buyers’ confi­
dence in the economic future probably increased. Such
confidence turned out to be well-founded, since income
expanded during the 1 9 5 0 ’s with only minor interruptions.
From 1949 to 1 959, the average income of families in the
nation after taxes rose from $ 3 ,8 6 0 to $ 5 ,8 8 0 , and the
number of families earning $ 4 ,0 0 0 or more increased from
16.5 million to 36.5 million. The average Southern family
made somewhat greater gains in income than the average
for the nation, although the level of family earnings in the
South was lower.
M o re Home Sales Plus Easier Terms
Equal M o r e Mortgage Credit

Savings and loan associations accounted for the major share of the
national increase in r e s id e n tia l m o rtg a g e d e b t on houses with
1-4 family units held by financial institutions.




Demographic and financial factors being favorable
throughout much of the postwar period, sales of houses
skyrocketed, and mortgage debt on residential properties
in District states held by financial institutions increased
from an estimated $ 2 .2 billion in 1949 to $ 1 0 .6 billion in
1960. Debt on residential properties rose in every District
state. In Florida, which had the greatest gain in the num­
ber of housing units in the last decade, mortgage debt
increased over 6 0 0 percent.
The growth in mortgage debt throughout District states
reflects increased sales of new homes; construction of
higher-priced, larger, better-equipped houses, rising con­
struction costs; and more liberal mortgage credit terms.
The average downpayment on a conventionally financed
house, for example, declined from over 4 0 percent in
1949 to about 32 percent in 1959; downpayments on
.

2

•

Outstanding Mortgages Serviced by Mortgage Companies Domiciled in Sixth District States
by Type of Mortgage and by Type and Location of Institutional Investor, December 31, 1959
(M illio ns of D ollars)

L ocation of M ortgage C om pany
T ennessee

Sixth
D istrict
States

200

704

5,347

831
381
401
49
17

184
60
113
11
16

671
244
335
92
33

4,941
2,029
2,398
514
406

526
304
183

461
221
166

147
21
32

413
157
134

2,768
1,492
1,087

428
208
206
171

366
128
61
293

58
34
84
24

289
156
142
117

2,168
1,090
971
1,118

A labam a

F lo rid a

G eorgia

829

1,755

1,013

848

. . .

Ill

.
.
.
.

.
.
.
.

34?
356
79
52

1,582
655
738
189
173

899
348
457
94
114

Life Insurance Com panies....................................... . . .
Mutual Savings B an ks............................................... . . .
All O t h e r s ..................................................................... . . .

528
125
176

694
665
396

308
110
164
247

720
455
314
266

T

otal

T

ype o f

M

ortgages

M

O

u t s t a n d in g

...............................

of

L o c a t io n

M ississippi

ortgage

R e sid e n tia l.....................................................................
V A .........................................................................
FHA .....................................................................
C O N V .....................................................................
N on-Residential............................................................
T ype

L ouisiana

I n s t it u t io n a l

of

.
.
.
.

Investor

I n s t it u t io n a l

Investor

New Y o r k .....................................................................
New E ngland.................................................................
Sixth District States ...............................................
All Other S t a t e s ........................................................

. . .
. . .
. . .
. . .

FHA and VA mortgages were also reduced. The easing
in mortgage terms, while it necessitated a larger pool of
mortgage funds, tended to broaden the market for homes.
There is little indication, however, that the higher aver­
age mortgage debt has been more difficult for home own­
ers to carry than before. In 1958, as in 1948, mortgagors,
according to a national survey, used about 12 percent of
their income to meet their monthly mortgage payments.
That mortgage debt expanded as it did during the last
decade is ample evidence that savings were being accumu­
lated somewhere. From whence did these savings come
and how were they channeled into the mortgage market?
A substantial part of the savings was generated locally
and flowed through financial institutions domiciled in
District states. A large part, probably as much as 4 0 per­
cent, however, was financed by non-Southern savings.
Debt financed in this way is held by establishments with
headquarters outside the South.

Tapping Southern Savings
Savings and loan associations, commercial banks, and in­
surance companies in District states held about $6.5 billion
of mortgage debt on Southern residential properties on
December 31, 1959. Of this amount, insured savings and
loan associations held $4.9 billion, or about 75 percent.
The ability of these associations to finance such a large
share of mortgage debt reflects the responsiveness and
adaptability of financial institutions to basic market forces.
Given the strong demand for homes during the last decade
and, hence, the need for a huge supply of credit, associa­
tions, by investing primarily in mortgages with relatively
high yields, were able to pay a rate of return sufficient to
attract savings into the mortgage market.
Life insurance companies also accumulate savings in
large volume, but unlike savings and loan associations,
they allocate these savings among mortgages, corporate
securities, and other investments. Insurance company in­
vestments, moreover, may be scattered over a wide geo­
graphic area in contrast with associations that finance
mortgages primarily on local properties. Of the mortgages
held by the 2 0 largest insurance companies domiciled in
District states in 1959, for example, about 4 0 percent



were on properties located outside the South; the remain­
ing share, $773 million, represented debt on properties in
District states.
Commercial banks extend primarily short- and intermediate-term credit to businesses and consumers, in con­
trast to savings and loan associations and insurance com­
panies that make mostly long-term investments. Never­
theless, loans outstanding at insured commercial banks in
District states, secured by residential real estate, totaled
$85 3 million in 1959. This amount represents not only
long-term mortgage financing of homes but also short­
term financing of mortgage companies and builders.
Despite their sizable contribution, Southern savers and
financial institutions could not by themselves have financed
the expansion in home building without severely limiting
the amount of credit available for businesses and govern­
ments. In the United States, credit flows relatively freely
among regions. Financial institutions with excess funds
and headquartered in capital surplus areas are constantly
seeking investment opportunities. During the postwar
period such opportunities were abundant in the South.

Mortgage Companies Facilitate
Flow of Funds
In the structure of the mortgage market, the link between
the South and financial institutions in other regions is the
mortgage company. Mortgage companies domiciled
throughout District states originate and service mortgages
primarily for insurance companies and mutual savings
banks. Since the activities of mortgage companies are less
publicized than those of other financial institutions, it may
be well to run through a typical transaction.
An insurance company headquartered in New York, for
example, may agree to purchase—over a period of time—
$ 5 0 0 ,0 0 0 in mortgages from a mortgage company domi­
ciled in Georgia. The Georgia company, through its con­
tacts in the area, would seek to fill the order. After ferret­
ing out the mortgages, it would likely finance them
through the commercial banks during the short interval
between the closing and delivery of the mortgage to the
insurance company. After closing, the mortgage payments
•3 •

are generally collected or serviced by the mortgage com­
pany and are then transmitted to the insurance company.
The mortgage company thus earns its income through the
originating and servicing of mortgages.
Nine out of ten mortgages purchased by the mortgage
company for the insurance company would probably be
FHA and VA mortgages. It was the Government-insured
mortgage, with its standard contract and minimum risk,
that stimulated out-of-state mortgage investing by financial
institutions. This, together with the boom in home build­
ing, contributed much to the phenomenal growth of South­
ern mortgage companies.
Just how much they have grown and how much they
have contributed to the expansion in Southern home build­
ing has been something of a mystery until recently. A sur­
vey of Southern mortgage companies conducted by this
Bank, with splendid cooperation from the Mortgage Bank­
ers Association, however, has now provided us with a
wealth of quantitative data on mortgage company activity.
This information should be highly reliable, since almost
all important mortgage companies domiciled in District
states participated in the survey.
According to the survey findings, the volume of out­
standing mortgages serviced by mortgage companies in
District states increased from $1.1 billion in 1949 to $5.3
billion in 1959, or about 4 0 0 percent. As might be ex­
pected, the rate of expansion was greatest in those states
where building was most active. The amount of funds
channeled into residential and other mortgages in indi­
vidual District states, as well as the type and location of
the financial institution providing the funds, is shown in
the table on page 3.
These findings are significant because they quantify
former generalizations. We now know that mortgage
companies service many residential mortgages for insur­
ance companies and mutual savings banks, located mostly
in New York and New England, but more importantly we
know to what extent they do so. These data, moreover,
when combined with existing information from savings
and loan associations, commercial banks, and insurance
companies domiciled in District states, provide a reason­
ably clear picture of the structure of the Southern mort­
gage market.

What Is Past Is Prologue
Will the supply of mortgage funds be adequate to finance
the anticipated expansion in home building in the South
in the year ahead? If the experience of the postwar years
may be used as a guide, the answer is a resounding “Yes.”
In the past, expansion in population and households
created a need for additional housing, and incomes rose
sufficiently to pay for homes of higher quality and cost.
With demographic and financial factors producing a strong
demand for homes, market forces were set in motion
which favored the development of two financial institu­
tions concerned primarily with mortgage financing: the
savings and loan association, which channeled local sav­
ings into local mortgages, and the mortgage company,
which broadens the market by channeling funds from cap­
ital surplus areas into mortgages in areas with a savings
deficit. If the effective demand for homes continues
strong in the years ahead, mortgage funds will likely be
forthcoming, for who can say what new financing tech­
niques institutions may develop, or what new mortgage
institutions may arise to challenge the old?
“What Is Past Is Prologue” is a line inscribed on the
front of the National Archives building that stands solidly
on Pennsylvania Avenue in the nation’s capitol. We share
the historian’s view that the past is the key to the present
and the introduction to the future, although by no means
do we expect ourselves or our readers to be omniscient
because of having retread the recent path of Southern
home building and mortgage activity.
A l f r e d P. J o h n s o n

Mortgage M arket Statistics
Sixth District, 1949 and 1959

Detailed tables relating to mortgage market statistics of
financial institutions in the Sixth District for the years
1949 and 1959 are available upon request to the Re­
search Department, Federal Reserve Bank of Atlanta,
Atlanta 3, Georgia.

Georgia’s Economy:
Undecided at a High Level
A look at the charts on the next page might raise some
questions about the status of Georgia’s economy and the
direction in which it is headed. Some indicators have been
declining for the last few months; some have shown per­
sistent gains; the majority, however, have fluctuated to
such a degree that it is difficult to tell which way they
are going.
Lines on charts usually represent totals or averages of



a number of different factors, which may be following
widely different trends. A closer look at the indicators
charted, as well as a few others, therefore, may give us
a better view of the economic scene.
Nonfarm employment, an important gauge of the health
of an economy, usually does not change much between
April and July in Georgia. This year, however, employ­
ment dropped 16,0 0 0 during that period, bringing the sea•4 •

sonally adjusted index down 2 percent and wiping out
most of the gain made during 1959.
The downturn was a result of offsetting changes in the
various types of employment. Some smaller employers,
such as service establishments, public utilities, banks, and
insurance companies, added more new workers to their
payrolls than they usually do in the spring and early
summer. State and local governments, on the other hand,
reduced their work forces substantially more than they
normally do between April and July. Trade employment
has not followed its customary pattern of rising during
the early months of the year.
The most serious aspect of the drop in nonfarm jobs
is the recent downturn in manufacturing employment.
Between April and July, manufacturing work forces
dropped almost 6 ,0 0 0 , more than twice the usual decline
in that period. A large part of the cutback was due to
declines in textile and transportation equipment employ­
ment, although most other types slackened or failed to
gain as much as they have in comparable periods of
other years.
Just as the 1958-59 upturn in business activity in Geor­
gia was accompanied by a revival of textile mill activity,
so the current lack of vigor in the economy is paralleled
by a reduction in textile employment and output. Employ­
ment in the state’s cotton, woolen and synthetic fiber pro­
duction and fabrication plants declined over 3 ,0 0 0 be­
tween March and July, following a 22-month period of
almost uninterrupted gains. Coincident with the drop in
textile jobs has been a mild downturn in apparel manu­
facturing work forces, which came after a 17-percent gain
in less than a year and a half. In both these industries
developments in the; next few months will probably follow
national patterns. Nationally, a substantial backlog of
unfilled orders has helped keep textile production fairly
high, but a steady decline in new orders has clouded the
outlook.
Gradual cutbacks in the work force at a major aircraft
assembly plant have been largely responsible for a drop
of 4 ,0 0 0 in transportation equipment employment since
last summer. Plant officials see no reversal of this trend
in the immediate future. A pickup in automobile produc­
tion following model change-over, however, may provide
enough new jobs to counteract continued small declines
in aircraft employment.
Despite the recent slide in the number of manufacturing
workers, employment in the first six months of 196 0 aver­
aged about 1.5 percent above the comparable period of
1959. Manufacturing payrolls rose almost 3 percent, indi­
cating an increase in average hourly earnings. Larger
manufacturing payrolls, together with rising cash receipts
from farm marketings, substantial increases in government
wage rates, and larger earnings in other fields have pro­
vided Georgians with the higher incomes that are the basis
for a continued high level of economic activity.
Total personal income in Georgia during the first half
of 1960 amounted to about $3.1 billion, according to this
Bank’s estimates, a gain of 5.5 percent over the com­
parable period last year. All sources of income shared in
the increase, ranging from a fractional gain in farm cash
receipts to an 11-percent rise in income from rent, divi


ECONOMIC INDICATORS
Georgia

jit m 1111111 j i it 11j 111 mj11 it i j 11 it 11111111 it 111111111jf11 n|
1947-49* IOO
__ Seasonally Adjusted

__

I29^i<Nonfarm Employment

Mfg. payrolls

Mfg. Employment

Bonk Debits

Oept. Store Sales

Member Bank
Loans

Member Bank
Deposits

•5 •

dends, and interest payments. Substantial increases in gov­
ernment and wholesale and retail wage and salary pay­
ments also exceeded the overall gain and helped to estab­
lish a rate of increase almost as great as that of 1959.
According to most available indicators, Georgians have
been spending their larger incomes at a record rate. Dur­
ing the first eight months of 1960, bank debits, which
measure check payments by businesses, individuals, and
state and local governments, averaged 7 percent above a
year ago, a somewhat larger gain than that recorded in
neighboring states. Department store sales increased one
percent during the same period. Sales at furniture and
household appliance stores, on the other hand, fell below
year-ago volumes during the early months of the year.
Sales tax receipts, an indicator of retail sales and of
spending for certain services, utilities, and manufactured
products, exceeded the year-ago figure almost 5 percent
during the first half of 1960. Receipts increased most in
northwestern Georgia, the extreme southeastern part of
the state, and in the Augusta area. Greater incomes, partly
due to increased textile production earlier in the year and
a turn-around in prices received for broilers, accounted
for the gain in tax receipts in the northwestern area.
Major construction projects have bolstered employment,
income, and spending in the other two areas. Slackened
sales, as measured by sales tax receipts, were confined
mainly to the rural areas of central and southwest Georgia,
where bad weather in the early months of 1 9 6 0 made the
farm income situation uncertain, putting a damper on
spending.
R o b e r t M. Y o u n g

Bank Announcements
On September 7, the newly organized Southside Atlan­
tic Bank, Jacksonville, Florida, opened for business
as a nonmember bank and began to remit at par for
checks drawn on it when received from the Federal
Reserve Bank. Officers are C. C. Space, Chairman;
John H. Ek, President; J. L. Turner, Vice President
and Cashier; Randall Hall and J. W. Kesler, Assistant
Cashiers. Capital stock totals $480,000 and surplus
and undivided profits amount to $240,000.
On September 12, the Baker Bank and Trust Company,
Baker, Louisiana, a nonmember bank, began to remit
at par. Warren J. Landry is President, and Reymond
E. Coxe is Cashier. Capital totals $200,000 and sur­
plus and undivided profits $300,000.
On September 24, the newly organized Louisiana Bank
and Trust Company, Crowley, Louisiana, opened for
business as a nonmember, par-remitting bank. Officers
are John V. Unverzagt, President; Elmo F. Orgeron,
Executive Vice President and Cashier; Clyde Horn and
William L. Hoffpauer, Assistant Cashiers. It has capital
stock of $400,000 and surplus and undivided profits of
$ 100 ,000 .



The second volume of “Readings in Southern Finance”
entitled C red it N e e d s o f B usiness B o rro w ers and L en d ­
ing P o licies an d P ra ctices o f C o m m ercia l B an ks in the
S ou th east is ready for distribution. In this collection of
reprints from the M o n th ly R e v ie w , the studies describe

how commercial banks have met the credit needs of
businesses with different economic characteristics. Ad­
dress requests to Research Department, Federal Reserve
Bank of Atlanta, Atlanta 3, Georgia.
Debits to Individual Demand Deposit Accounts
______________________________(In Thousands of Dollars)__________________________________

Aug.
1960

July
1960

Aug.
1959

ALABAMA
Anniston . . . .
41,674
41,850
42,305
Birmingham . . .
826,752
901,020
717^287
Dothan . . . .
33,104
34,925
31,585
Gadsden . . . .
38,436
35,979
35,073
Huntsville* . . .
65,467
60,402
59,015
Mobile . . . .
279,471
303,130
270,686
171,504
149,997
Montgomery . . .
158,590
23,894
21,994
Selma* . . . .
23,091
54,737
52,034
51,412
Tuscaloosa* . . .
Total Reporting Cities
1,634,963
1,500,651
1,389,800
Other Citiesf* . . .
782,416
697,297
686,793
FLORIDA
Daytona Beach*
61,705
57,797
59,630
Fort Lauderdale* .
192,881
187,810
178,304
Gainesville* . . .
39,957
43,462
36,455
879,318
Jacksonville . . .
783,739
744,780
Key West* . . .
15,802
14,300
13,476
Lakeland* . . .
79,886
71,392
70,351
Miami
. . . .
847,425
833,401
781,864
Greater Miami*
1,255,999
1,236,037
1,157,618
Orlando . . . .
246,576
237,163
230,415
87,396
84,322
Pensacola
. . .
87,912
St. Petersburg . .
199,959
211,036
199,602
Tampa
. . . .
410,367
384,284
394,404
W. Palm-Palm Bch.*
118,263
117,589
114,369
Total Reporting Cities
3,430,764
3,588,109
3,285,483
Other Citiesf . . .
1,621,280
1,609,869
1,465,699
GEORGIA
Albany . . . .
54,858
50,955
53,256
Athens* . . . .
40,005
40,651
35,709
Atlanta . . . .
2,209,861
2,018,820
1,990,180
113,982
Augusta . . . .
109,182
108,032
Brunswick . . .
25,749
24,713
22,304
Columbus
. . .
113,650
103,255
103,166
Elberton . . . .
11,043
10,698
9,258
48,240
50,262
Gainesville* . . .
48,058
Griffin* . . . .
17,377
19,890
18j266
LaGrange* . . .
18,203
21,198
19,119
Macon
. . . .
128,835
119,024
117,597
30,904
32,694
Marietta* . . .
31,711
Newnan . . . .
19,651
18,961
19,959
49,550
Rome*
. . . .
47,813
42,619
Savannah
. . .
202,791
191,308
188,436
Valdosta . . . .
43,453
34,121
48,451
Total Reporting Cities
2,891,032
3,130,665
2,856,121
Other Citiesf . . .
1,017,702
975,894
887,654
LOUISIANA
Alexandria* . . .
69,769
71,566
72,780
Baton Rouge
. .
281,476
265,618
263,966
Lafayette* . . .
60,951
59,733
61,270
Lake Charles
. .
74,779
75,331
84,359
New Orleans . . .
1,377,647
1,307,356
1,302,882
1,864,622
Total Reporting Cities
1,779,604
1,785,257
Other Citiesf . . .
629,663
597,075
591,573
MISSISSIPPI
Biloxi-Gulfport*
53,738
49,978
49,498
37,832
Hattiesburg . . .
38,876
35,857
Jackson . . . .
337,763
323,673
278,015
28,215
Laurel* . . . .
26,393
28,451
Meridian . . . .
46,736
42,067
42,914
Natchez* . . . .
22,088
21,820
23,053
20,712
Vicksburg
. . .
19,306
18,214
547,084
Total Reporting Cities
522,113
476,002
Other Citiesf . . .
273,057
265,576
268,920
TENNESSEE
45,214
Bristol* . . . .
46,632
43,713
327,721
304,902
Chattanooga
. .
332,198
Johnson City* . .
42,893
43,225
41,311
Kingsport* . . .
83,291
86,911
82,713
Knoxville . . . .
250,050
238,413
217,203
797,546
705,552
Nashville . . . .
706,915
Total Reporting Cities
1,546,715
1,426,998
1,422,690
Other Citiesf . . .
622,284
593,176
579,513
SIXTH DISTRICT
. 17,258,560 16,290,049 15,695,505
Reporting Cities
12,312,158 11,551,162 11,215,353
4,946,402
Other Cities . . .
4,738,887
4,480,152
Total, 32 Cities . .
10,638,041
9,905,047
9,585,870
UNITED STATES
344 Cities . . . 241,809,000 223,608,000 208,130,000

Percent Change
8 Months
Aug. 1960 from
1960
July
Aug.
from
1959
1959
1960
—1
+9
+6
+7
+ 11
+8
+14
+9
+5
+9
+ 12

+0
+ 26
+11
+ 10
+8
+ 12
+8
+3
-f-6
+ 18
+ 14

+2
+4
+8
—1
—0
+5
—1
+5
+6
+3
+5

+ 10
+3
—8
+ 12
+ 11
+12
+2
+2
+4
+4
—5
+7
_|_1
+ 10
+ 10

+11
+8
+ 10
+ 18
+ 12
+ 14
+8
+8
+7
—1
+0
+4
+3
+11
+ 11

—0
+4
+11
+6
—0
+7
+3
+2
+6
+1
—0
+2
—2
+10
+6

+8
—2
+9
+4
-f-4
+ 10
+3
—4
+ 14
— 14
+8
—5
+4
+4
+6
+ 27
+8
+4

-f-3
+ 12
+ 11
+6
+ 15
+ 10
+ 19
+0
+9
—5
+ 10
—3
—2
+16
+8
— 10
+10
+ 15

+7
+7
+7
+6
+5
+4
+ 10
—2
+4
—4
+3
+4
+ 12
+ 14
— 0
—2
+6
+9

—3
+6
+2
—1
+5
+5
+5

—4
+7
—1
— 11
+6
+4
+6

"h i
+2
—4
—9
+3
+2
+2

+8
—3
+4
+7
+ 11
+1
+7
+5
+3

+9
+6
+ 21
—1
+9
—4
+ 14
+ 15
+2

+4
+6
+6
+5
+0
+2
+5
+5
+5

—3
+7
—1
—4
+5
+ 13
+8
+5
+ 11
+ 11
+ 10
+7

+3
—1
+4
+ 15
+ 13
+9
+7
+ 10
+ 10
+ 10
+ 11

+3
+0
+4
+5
+5
+2
+2
+4
+4
+4
+6
+4

+8

+ 16

+7

*Not included in total for 32 cities that are part of the national bank debit series.
fEstimated.

•6 •

Sixth District Indexes
Seasonally Adjusted (1947-49 = 100)
1959
SIXTH DISTRICT

|

1960

JULY

AUG.

SEPT.

OCT.

NOV.

DEC. |

Nonfarm Employm ent.................................. 142
Manufacturing Employment . . . . 126
A p p a re l................................................... 191
C h e m ic a ls............................................. 134
Fabricated Metals
.............................191
F o o d .........................................................114
Lbr., Wood Prod., Fur. & Fix.
. . 81
Paper & Allied Products
. . . . 166
Primary Metals
....................................104
T e x tile s ...................................................
89
Transportation Equipment . . . . 216
Nonmanufacturing Employment . . . 149
Manufacturing Payrolls.................................. ..228
Cotton Consumption**.................................. 110
Electric Power Production**........................359
Petrol. Prod, in Coastal
Louisiana & M ississippi**.........................195
Construction Contracts*
............................ ..416
Residential................................................... ..425
All Other
.....................................................410
Farm Cash Receipts........................................142
Crops.............................................................. ..122
L iv e s to c k ................................................... 188
Department Store S a le s * / * * .......................185
Department Store S tocks*............................ 214
Furniture Store S a l e s * / * * .......................159r
Member Bank D e p o s its * .............................180
Member Bank L o a n s * .................................. .329
Bank D e b its*................................................... ..283
Turnover of Demand Deposits* . . . . 161r
In Leading C itie s ........................................179
Outside Leading C i t i e s .............................124
ALABAMA
Nonfarm Em ploym ent............................ 126
Manufacturing Employment . . . . I l l
Manufacturing Payrolls
.........................204
Department Store S a le s * * .......................168
Furniture Store S a l e s .............................139
Member Bank Deposits.............................160
Member Bank L o a n s....................................275
Farm Cash Receipts.................................. 122
............................................. ..248
Bank Debits
FLORIDA
Nonfarm Em ploym ent...............................200
Manufacturing Employment . . . . 206
Manufacturing Payrolls
.........................372
Department Store S a le s * * ...................... ..249
Furniture Store S a l e s ...............................178
Member Bank Deposits...............................239
Member Bank L o a n s ....................................544
Farm Cash R eceip ts.................................. ..239
Bank Debits
............................................. ..429
GEORGIA
Nonfarm Em ploym ent.............................136
Manufacturing Employment . . . . 124
Manufacturing Payrolls
.........................225
Department Store S a le s * * .......................172
Furniture Store S a l e s .............................159
Member Bank Deposits.............................157
Member Bank L o a n s....................................256
Farm Cash Receipts.................................. 159
Bank Debits
............................................. .. 260r
LOUISIANA
Nonfarm Em ploym ent............................ 130
Manufacturing Employment . . . .
95
Manufacturing Payrolls
.......................175
Department Store Sales*/** . . . . 156
Furniture Store S a le s * ...............................205r
Member Bank Deposits*
.......................160
Member Bank L o a n s * ............................ ...302
Farm Cash Receipts.................................. ..107
Bank D e b its * ............................................. ..236
MISSISSIPPI
Nonfarm Em ploym ent............................ 134
Manufacturing Employment . . . . 133
Manufacturing Payrolls
..........................250
Department Store Sales*/** . . . . 176
Furniture Store S a le s * ............................ 115
Member Bank Deposits*
.......................197
Member Bank L o a n s * ............................ ...402
Farm Cash Receipts..................................108
Bank D e b its * ............................................. ..240
TENNESSEE
Nonfarm Em ploym ent.............................125
Manufacturing Employment . . . . 124
Manufacturing Payrolls
..........................216
Department Store Sales*/** . . . . 165
Furniture Store S a le s * ............................ lOOr
Member Bank Deposits*
.......................165
Member Bank L o a n s * ................................288
Farm Cash R eceip ts.................................. 112
Bank D e b its * ............................................. ..244

141
123
190
135
184
113
81
164
79
88
215
149
220
94
359

141
122
190
131
186
114
80
166
79
89
214
149
216
93
351

142
122
190
130
182
115
81
164
79
88
221
150
214
93
350

142
123
189
130
183
116
80
161
97
87
195
150
215
91
346

142
123
191
132
185
113
80
160
103
87
199
149
220
91
345

JAN.
142
124
192
132
191
117
80
166
101
87
209
150
222
95
358

FEB.
142
124
190
133
193
117
80
165
100
87
208
150
218
95
375

MAR.
142
124r
191
132
190
115
79
164
95
88
206
149
214
94
387

APR.
143
125
194
135
188
116
79
166
98
87
210
151
223
95
363

MAY
143
126
195
135
192
117
79
167
99
87
211
150
227
94
366

203
440
444
436
123
95
179
184
219
161
183
330
259
154
174
115

207
380
440
331
153
140
187
186
222
149
183
331
281
150
164
118

215
350
441
276
160
149
179
188
225
158
182
331
271
147
153
108r

214
302
373
245
142
120
185
189
223
163
184
332
270
150
160
109

231
302
367
249
133
99
184
185
225
151
181
335
286
154
166
120r

227
328
351
309
124
93
169
180
225
166
182
337
275
154
166
119

226
345
366
327
124
96
176
175
223
143
181
340
294
156
168
120

228
333
360
311
121
95
179
162
225
129
180
344
288
153
167
119

224
333
356
315
126
100
188
192
223
149
178
347
278
148
167
114

222
351
384
325
132
111
185
176
223
145
180
350
277
163
181
126

122
103
179
177
143
160
269
121
221

122
102
172
167
139
160
270
154
243

122
100
173
172
138
159
272
159
236

125
107
188
162
134
159
272
112
224

125
108
194
163
128
158
273
112
247

126
108
198
165
148
159
279
113
236

125
107
192
158
133
158
283
122
245

124
106
190
156
112
160
284
125
244

125
108
195
176
127
157
296
122
240

200
206
378
262r
212
246
548
210
395

200
206
377
252
177
247
550
248
437

200
206
377
248
180
245
546
202
422

199
203
371
264
203
245
547
190
414

197
201
374
257
195
241
548
201
424

197
204
366
250
189
242
546
231
391

197
204
364
240
174
237
550
206
423

197
202
352
245
157
234
546
171
410

135
122
221
170
163
162
260
133
239

136
123
213
170
144
160
259
151
258

136
123
216
175
159
160
261
155
249

136
120
208
176
157
163
266
134
244

136
121
210
172
150
158
267
153
261

137
122
216
172
149
161
269
130
254

136
122
211
164
127
161
271
134
265

129
94
175
160
178
160
299
95
227

130
94
175
153
193
160
304
117
252

130
95
167
154
171
157
307
123
229

130
94
168
158
195
160
309
127
216

130
93
168
155
184
158
311
112
238

131
94
173
155
188
161
312
90
207

133
133
250
171
129
194
402
110
230

135
134
251
161
95
195
411
134
242

135
134
239
172
83
202
392
147
234

136
134
242
160
117
204
392
145
237

135
135
244
169
133
208
403
128
252

124
123
220
155
122
165
287
111
226

124
123
215
158
109
166
288
124
233

124
122
212
161
108
167
292
135
228

124
123
212
164
102
167
292
119
237

124
123
214
157
109
164
296
116
232

*For Sixth District area only.

Other totals for entire six states.

n.a. Not Available.

JULY
143
125
197r
135
194
116
78
166
97
88
200
151r
234
93
382

AUG.
143
124
192
135
195
117
78
165
95
87
202
150
226
90
n.a.

220r
371 r
387
359r
132
98
192
183
227
142
181
351
288
159
183
119

227
375
376
365
127
83
194
194
227r
147
181
354
271
162
179
129

227
n.a.
n.a.
n.a.
n.a.
n.a.
n.a.
178p
232p
150p
184
357
285
167
190
124

126
109
198
162
128
159
300
131
240

126
109
201
171
127
160
292
123
245

126
109
202r
178
126r
162
299
124
234

126
108
193
170
120p
164
294
n.a.
257

199
205
372
274
181
230
553
217
387

201
209
389
260
175
235
554
225
404

202
211
392
264
167
238
559
187
443

204
213
409r
277
167
239
563
204
399

203
215
407
263
215
244
571
n.a.
433

135
122
205
156
120
158
268
146
254

138
122
215
170
142
157
271
153
254

137
122
223
169
132
161
275
144
257

136
122
221
164
135
160
277
150
269

136r
121
226r
175
134r
157
278
125
258

135
120
216
159
145p
166
285
n.a.
264

131
95
173
150
192
159
316
90
224

130
95
176
147
172
160
335
94
244

131
95
179
156
176
163
332
89
233

131
95
178
152
175
161
338
101
233

130
95
178
161
184
161
333
119
253

130
95
177 r
159
203
160
334
102
225

130
94
177
152
155p
158
334
n.a.
238

138
135
253
161
106
200
414
92
226

137
134
247
154
99
202
422
91
244

136
133
254
155
94
205
418
115
246

137
134
249
169
100
199
422
101
236

137
135
244
154
113
198
433
105
222

136
134
256
175
107
195
438
97
243

136
133
253
175
112r
196
449
104
241

135
132
247
153
100
193
431
n.a.
254

124
124
219
154
104
166
296
88
235

124
123
219
145
95
161
300
90
252

123
123
208
137
98
161
303
86
242

126
124
225
159
103
163
304
100
236

125
124
223
146
111
165
310
95
247

125
124
223
155
107
167
313
102
245

126r
125
225r
167
93
169
316
109
236

125
124
225
1£1
106p
167
316
n.a.
245

p Preliminary.

JUNE
143
125
195
136
194
116
79
165
99
87
206
150
230
93
375

r Revised.

**D aily average basis.
Sources: Nonfarm and mfg. emp. and payrolls, state depts. of labor; cotton consumption, U. S. Bureau Census; construction contracts, F. W. Dodge Corp.; petrol, prod., U. S. Bureau
of Mines; elec. power prod., Fed. Power Comm. Other indexes based on data collected by this Bank. All indexes calculated by this Bank.




•7 •

S IX T H

D IS T R IC T

Nonfarm Employment

Mfg Payro lls

Mfg Employment

E le ctric Power
Production

Construction *
Contracts
-mo moving avg.

Cotton Consumption

B U S IN E S S

H IG H L IG H T S

( ^ r e d i t c o n d i t i o n s have b ec o m e so m e w h a t easier, as m e m b e r

b a n k reserves a n d d ep o sits ha ve increased. E c o n o m ic c o n d itio n s
have ch a n g ed less dra m a tica lly, b u t so m e im p o rta n t m ea su res o f
a c tiv ity are no longer e x p a n d in g or ha ve d ip p e d slig h tly. T o ta l nonfa rm e m p lo y m e n t in A u g u s t re m a in ed un ch a n g ed , b u t m a n u fa c tu r ­
ing e m p lo y m e n t d ro p p e d fu rth e r. C o tto n tex tile a c tiv ity has slo w ed
d o w n so m e w h a t. T h e fa rm sector, on the o th er h a n d , has n o t w e a k ­
en e d a p p reciably, a n d various m easures o f c o n su m e r sp e n d in g c o n ­
tin u e to sh o w m ix e d trends.
Member bank loans, seasonally adjusted, increased in August with Florida
showing the largest gains. Member bank deposits, seasonally adjusted,
continued a moderate uptrend in August as gains in Alabama, Florida, and
Georgia more than offset declines in Louisiana, Mississippi, and Tennessee.
Borrowings from the Federal Reserve Bank of Atlanta dropped further
in September to a new low for the year.

In August, seasonally adjusted nonfarm em ploym ent continued near the
level of the four preceding months. Manufacturing employment decreased
further from the May record. This, together with a decline in the averag e
w ork w eek, was reflected in a substantial decrease in m anufacturing p ay­
rolls.

Farm Cash Receipts

Dept Store Stocks

Dept

Store Sa le s

Member Bank Loan:

Member Bank Deposit!

R A T IO TO R EQ U IR ED R E S E R V E S

Borrowings from
F, R Bank

E x c e s s R e serves




The seasonally adjusted three-month a verag e of construction contracts
changed little in July. Although contracts were substantially above late 1959,
they continued well below the record high of the second quarter of 1959.
Cotton consumption, after holding up well in July, declined in August, indi­
cating a further slackening in cotton textile activity from the high volume last
April. Crude oil production in Coastal Louisiana and Mississippi continued
at near record volume. Steel mill operations, however, remained at a
reduced rate.
Seasonally adjusted departm ent store sales in August declined substan­
tially from July’s record. Preliminary estimates indicate that a further decline
may have occurred in September. Household appliance store sales were
unchanged, after allowance for seasonal variation. Furniture store sales,
on the other hand, rose to the highest level since January, with substantial
gains occurring in Florida, Georgia, and Tennessee. Seasonally adjusted bank
debits, a measure of spending by individuals, businesses, and state and local
governments, rose in August, following a downtrend that began in mid-winter.
Consumer savings in the form of savings and loan shares and member
bank time deposits increased at better-than-seasonal rates during August in
all District states. The increase in consumer instalm ent credit outstanding
at commercial banks fell short of normal August gains, largely because of a
relatively small increase in automobile lending. Outstanding balances at credit
unions and consumer finance companies, on the other hand, continued to
increase more than seasonally.
Total farm production is rising. Favorable yields of rice, peanuts, tobacco,
and soybeans have boosted output and the cotton crop is virtually equaling the
1959 crop. Weather favored harvests in most places early in September and
in the last two weeks. Strong winds and heavy rain in September, however,
damaged citrus, avocados, and vegetables in Florida. Prices received by
farm ers have made slight gains recently as farmers received more for eggs,
citrus, and milk. Prices for broilers and beef, however, declined under pressure
from larger marketings. Farm em ploym ent, seasonally adjusted, declined
from July to August.