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ATLANTA, GEORGIA, NOVEMBER 30, 1955

I n J f tis Iss u e :

S o u th e r n

P in e

In d u str y

F aces

C h a lle n g e

B a n k in g F a c ilitie s K e e p P a c e w it h P r o s p e r o u s S o u th
D is t r ic t B u s i n e s s H i g h l i g h t s

S ix th D itfr id S ta tis tic s :

C o n d i t i o n o f 2 7 M e m b e r B a n k s in L e a d i n g C i t i e s
D e b its t o I n d iv id u a l D e m a n d D e p o s it A c c o u n ts
D e p a r tm e n t S to r e S a le s a n d I n v e n to r ie s
I n s ta lm e n t C a sh L o a n s
R e t a i l F u r n itu r e S t o r e O p e r a t i o n s
W h o le s a le S a le s a n d I n v e n to r ie s

S ix t h V ffir id In d e x e s :




C o n s tr u c tio n C o n tr a c ts
C o t t o n C o n s u m p tio n
D e p a r t m e n t S to r e S a le s a n d S to c k s
E le c tr ic P o w e r P r o d u c tio n
F u r n itu r e S t o r e S a l e s a n d S t o c k s
M a n u fa c tu r in g E m p lo y m e n t
M a n u fa c tu r in g P a y r o lls
N o n fa rm

E m p lo y m e n t

P e tr o le u m P r o d u c tio n
T u rn o ver o f D e m a n d D e p o sits

D I S T R I C T B U S IN E S S H I G H L I G H T S
S o m e sig n s o f fa lte rin g h a v e a p p e a re d in S ix th D is t r ic t b u s in e s s a c tiv ity a fte r a b o u t a
y e a r o f c o n tin u e d a d v a n c e . S p e n d in g as m e a s u re d b y d e p a rtm e n t sto re sa les a n d b a n k
d e b its tu rn e d d o w n s lig h tly fro m s u m m e r a n d e a rly fa ll le v e ls , a n d n o a d v a n c e o c c u rre d
in n o n fa r m e m p lo y m e n t. C o n s tr u c tio n a w a rd s fe ll b e lo w la s t y e a r fo r th e first tim e .
A g a in s t th ese a d v e rse sig n s, h o w e v e r, w e re fu rth e r g a in s in b a n k lo a n s a n d d e p o sits,
a n d fa rm c a s h re ce ip ts e x c e e d e d la s t y e a r’s.




Department store sales, seasonally adjusted, declined in the first three weeks of
November after a sharp rise in October.
Instalment buying at department and furniture stores in October was at a slower
pace than in the previous month, but both charge and cash transactions recorded
greater year-to-year gains.
Gains in sales of nondurables at department stores equaled those of durables
during October, after having lagged during most of the year.
New car registrations in September and, according to preliminary reports, in
October continued to show sizable gains over a year ago.
Nonfarm employment, after seasonal adjustment, remained practically unchanged
in September for the third consecutive month.
Manufacturing payrolls, after seasonal adjustment, rose slightly in September,
reflecting a longer workweek and higher hourly earnings.
Residential construction awards recovered somewhat in October, but remained
below a year ago. Total construction awards for the first time this year fell below
previous year levels.
Petroleum production, after seasonal adjustment, continued to increase in Septem­
ber and October.
Farm cash receipts through August this year exceeded receipts for the similar 1954
period.
Crop production is expected to exceed last year’s output by a wide margin; cotton,
tobacco, and peanut crops are improved, but rice and sugarcane and pecan harvests
will be lower.
Prices of most farm products are near or below last October’s; cattle, eggs, and
oranges have improved, but cotton, hogs, and corn have declined.
Farm costs remained near their last fall levels; farm wage rates were higher, but
some feed costs were slightly lower.
Moisture shortages in most areas through mid-November materially aided har­
vesting operations but damaged pastures and delayed fall planting of grazing and
small grain crops.
Citrus harvesting began later than usual; aided by favorable weather, however, the
crop is expected to exceed last year’s.
Total deposits at member banks, seasonally adjusted, increased during October,
reflecting gains in all types.
Seasonally adjusted loans at member banks increased during October and,
according to preliminary information, continued to gain during November.
Spending, as measured by seasonally adjusted bank debits, decreased in
October but remained well above a year ago.
Business, real estate, and consumer loans continued the upward pattern of
recent months and accounted for most of the gain in total loans.
The Federal Reserve Bank of Atlanta raised the discount rate on loans to member
banks from 214 percent to 2 Vi percent on November 18.
2

S o u th e rn P in e I n d u s tr y F aces C h a lle n g e
In the Sixth Federal Reserve District, more people depend
on wood products industries for their livelihood than on
any other type of manufacturing. Marked differences in
trends within this group of industries in the last few years,
therefore, are of widespread interest. The rapid expansion
in the paper industry, for example, has been noteworthy,
but the contraction in lumbering, the most important of the
forest product industries, has caused some concern. Be­
tween 1947 and 1954, employment in lumber and furniture
declined 22 percent in District states; between 1947 and
1953, output of all types of lumber fell about 15 percent.
Producers of Southern yellow pine, which accounts for
about two-thirds of this area’s lumber output, had special
cause to lament. Many mills went out of business and onefourth of the operating companies showed no profit at all
in 1954, according to the Southern Pine Industry Com­
mittee. Production of Southern pine tumbled from about
4.8 billion board feet in 1947 to about 3.8 billion in 1953
in District states, where about one-half of the nation’s
output is produced.
These declines were part of a secular downtrend that
began in the District in 1925. Large-scale operations had
characterized the preceding era, and after the virgin forests
had become practically depleted, many big operators
moved to the Pacific Northwest. In 1919, the District
states produced 29 percent of total lumber output in the
nation; by 1953 the proportion had fallen to 17 percent.
Econom ic C on trib u tion
Although less so than in the past, lumbering still makes a
tremendous economic contribution in every District state.
Second only to textile manufacturing, lumber and wood
products (excluding furniture) provided jobs to some
160,000 District workers in 1954, or about one-sixth of
total manufacturing employees. Scattered throughout the
region and often located in rural areas, sawmill opera­
tions are a major source of cash income in many small com­
munities. Southern pine provides the raw material for other
District industries, such as naval stores and paper.
Manufacturing and Lumber Employment
District States, 1947-55*
p e rc e n t




p e rc e n t

The basic process in manufacturing Southern pine is
similar to that used for other types of wood. Trees are
felled, limbed, and cut into suitable lengths. The resulting
logs are then skidded to a central place where they are
loaded on a vehicle and hauled to a sawmill. Here the logs
are fed through a saw that reduces them to boards or planks
of the desired thickness, after which they are conveyed to
edgers and trimmers. The lumber is then ready to be airor kiln-dried for seasoning purposes and is later graded and
sorted. Finally, in a planing mill, the rough dry lumber is
dressed smooth and sometimes further processed.
S tru ctu re
The nature of the timber resources has imposed special
characteristics on the Southern pine industry. Generally of
second or third growth and principally found in small scat­
tered tracts, the timberstands in this region lend themselves
best to small operations. That small operators are the prin­
cipal lumber producers is evident from Census data. Num­
bering about 11,000 in 1947, small-size mills (those pro­
ducing less than three million board feet annually) com­
prised 96 percent of the mill population in District states
and produced almost two-thirds of the total lumber.
The Southern pine industry is also known for a high
rate of turnover in number of mills. In 1947, a fairly good
year from a market standpoint, some 1,432 mills in District
states were idle and 545 new ones were organized. The
ease with which firms enter this business reflects the
insignificant amounts of capital and manpower neces­
sary. The equipment required for starting a small mill that
saws approximately 5,000 board feet of lumber daily costs
less than $ 10,000 , and such a mill can be operated with
about eight men, excluding loggers.
Many of the District’s small sawmills are of the portable
type. Operating in the midst of a small timberstand, they
can be easily moved to another tract when the supply
of available logs has been exhausted. Typically, such mills
are the properties of part-time farmers or small business­
men. In some instances, they employ loggers, although
many producers now obtain their logs from contractors,
which eliminates the purchase and upkeep of logging equip­
ment as well as the supervision of the logging crew.
That small producers usually do not have finishing ma­
chines and facilities for seasoning has given rise to an im­
portant processing and manufacturing establishment—the
concentration yard. These yards buy, from small sawmill
operators, rough green lumber which they season, dress,
and grade and eventually sell, either to outside markets or
directly to local users. Some concentration yards also oper­
ate a permanent sawmill or one or more portable sawmills.
Although fewer in number than small mills, large saw­
milling establishments still account for a fairly important
share of total production. These mills are permanent instal­
lations with an elaborate plant for manufacturing finished
lumber, including dry-kilns and planing facilities. Some­
times they cut hardwood as well as pine. Unlike the typical
small operator, they usually possess timber tracts of their
3

Lumber Production in United States
Yellow Pine Production in District States
1904-53*
b illio n s o f

bd. f t .

b i l li o n s o f bd. ft .

own. But because the sawtimber on his own land may
fall short of his everyday log requirements and because he
may wish to build up his forest, the large operator is
commonly obliged to buy stumpage (standing timber)
and, to a lesser extent, green lumber from small mills.
F inan cin g
Lumber producers obtain their capital from various
sources. Concentration yards frequently finance the small
mills. If a yard extends a loan to finance timber purchases,
the mill must contract to sell its output to that yard until
the obligation is discharged. Some District bankers also lend
to small operators, but others consider many of them poor
risks because of their unstable nature and inadequacy of in­
vested capital. The larger concern, however, often has its
own funds to finance production and distribution, but some­
times large firms do borrow from banks for short periods.
Lumber concerns use borrowed funds primarily to carry
inventories and to purchase timber and equipment. Since
sawmills usually must pay for timber as soon as it is cut,
some banks accommodate them by lending against timber
contracts. To the extent that the larger mills do not market
their lumber until after it is properly seasoned and must
carry various grades of finished lumber in stock, substan­
tial amounts of working capital become tied up. Some Dis­
trict banks, therefore, advance funds against inventories—
commonly by a field warehousing arrangement. In lumber­
ing, this technique is highly specialized and complex, since
lumber is poorly suited as collateral. Banks that engage in
equipment financing often prefer to lend on trucks rather
than on specialized machinery and, since much of the
lumbering equipment wears out quickly, they often insist
on rapid repayment.
Loss o f M a rk ets
Known for its strength and nail-holding power, Southern
pine has many sales outlets. Its most extensive use is in the
building of homes, but large quantities go into the produc­
tion of boxes and crates; lesser amounts are used in railway
construction and other industrial fields.
The industry has recently suffered a declining market for



its products. In residential building, for example, lumber
consumption dropped, according to the Stanford Research
Institute, from 18,900 board feet per dwelling unit in
1920 to 10,520 board feet in 1953. About one-half of
this decline is attributable to the use of competing ma­
terials; the remainder to changes in size and architecture
of homes. The use of lumber fell more rapidly between
1950 and 1953 than it did in the previous thirty years,
according to the same report, because of a change in trend
to low-cost, slab-type construction.
C o m p e titio n fr o m D o u g la s Fir
Additional competition has come from brick, tile, sheet
rock, and concrete and from other forest products, such
as paperboard, masonite, veneer, and plywood, as well as
from other types of lumber. Inroads by Western soft
woods have been a particular source of difficulty to South­
ern pine producers. Whereas total consumption of Southern
pine fell 8 percent between 1947 and 1954, Douglas fir
consumption rose 21 percent. The severity of this com­
petition is reflected by rising shipments of Douglas fir into
the Southern pine producing states themselves, despite
freight costs that are equivalent to as much as 50 percent
of the f. o. b. mill price (per 1,000 board feet). Southern
producers find it even more difficult to compete in Northern
states, to which they once shipped large quantities.
The Western mills’ ability to outsell Southern pine pro­
ducers is largely attributable to their lower costs. It takes
from one-third to one-half as many manhours to log and
manufacture 1,000 board feet of Douglas fir as it does to
produce a like amount of Southern pine. This is because
in the West, trees are much larger, volume per acre is
higher, and mechanization is greater and, therefore, the
wage levels and proportion of skilled workers are higher.
In c r e a sin g C osts
Rising costs in manufacturing Southern pine have made for
additional pressure, especially since wholesale pine prices
have been held down. Stumpage prices, which to the typical
small producer constitute the largest portion of his total
costs, have shown a sharp upward trend since 1949. Many
mill owners in the District consider this the principal cause
for the declining number of mills and lowered production.
Declines in the local supply of suitable timber and in the
large-size and high-quality trees in many areas are respon­
sible for the higher stumpage prices. Also, an increasing
number of timberland owners have learned that they can
enhance the value of their tracts by careful management
and they have become reluctant to sell except at unusually
good prices. Loss of skilled labor to industries offering
higher wages has also increased costs to pine producers.
Sawmill operators have made concerted efforts to reduce
their work force by increased mechanization. The use of
power chain saws has become more widespread, and the
replacement of animals with tractors has continued. Even
portable mills often have chain saws and tractors. At the
larger mills, handling of materials has become highly mech­
anized. Furthermore, within the last few years an increas­
ing number of mills have installed debarking machines,
which strip the bark from the logs before sawing. The
outside pieces of the log left after sawing, or slabs, are
4

made into chips for sale to pulp mills. Since this reduces
the cost of producing the lumber by about four dollars per
1,000 board feet, sawmills that have the equipment gain a
considerable advantage over those that do not. A con­
comitant benefit of this development is the reduction in
the waste common to some sawmill operators.
Future
The most immediate problem confronting the industry is
the increase in the minimum hourly wage from 75 cents to
one dollar. More than four-fifths of the workers in Southern
pine sawmills in early 1955, but few lumber workers else­
where, earned less than the new minimum. To offset this
comparative disadvantage, Southern pine producers will be
forced to mechanize further. Since the nature of small saw­
milling operations severely limits the application of ma­
chinery, the larger mills are likely to become more im­
portant at the expense of the smaller ones.
The quality of the finished pine lumber produced in the
future will be a strong determinant of sales and production.
A good deal of Southern pine that was sold immediately
after World War II lacked proper seasoning, according to
some observers, and therefore, caused considerable con­
sumer resistance. Standard grading rules, which require
that lumber be dried to certain specifications, have been
adopted by more and more producers, but they still cover
only little more than half of the total Southern pine output.
Markets for Southern pine will depend heavily on the
level of housing and industrial activity and on scientific de­

velopments in lumber substitutes. According to the afore­
mentioned Stanford Report, the amount of lumber per
dwelling unit will decline still further.
Another potentially adverse factor is the effects on sawtimber prices of a possible sharp expansion in demands for
logs by pulpwood producers. Moreover, the better-quality
species of Southern pine sawtimber apparently is still
declining in some areas.
On the other side of the ledger are a number of favorable
elements for the future. According to the United States
Forest Service the annual rate of growth of softwood saw­
timber in District states in 1952 was 12 percent greater
than the drain on sawtimber for all purposes. Although the
productivity of recently cut lands, especially on small
private ownership lands, is still relatively poor in the South,
improved management practices induced by tree-farm and
other programs are beginning to pay dividends.
Another favorable aspect is that the average rate of
growth of Southern pine is greater than that of woods in
most other parts of the country. And since the Pacific
Northwest will eventually exhaust its virgin timber, com­
petition from that area will probably diminish. Finally,
greater development of new products made of Southern
pine and the creation of new markets for present products
are foreseeable. One of the most promising developments
of this type is the use of glued laminated construction. The
Southern pine industry will undoubtedly continue to make
a substantial economic contribution in this region.
Harry Brandt

Banking Facilities Keep Pace with Prosperous South
A substantial addition to the number of banking facilities
has accompanied a growth of banking resources in the
Sixth District states during the war and postwar periods.
There were 391 more banking offices here at the end of
1954 than there had been at the end of 1939; this number
includes 190 new banks and 201 new branches. It appears
likely that by the end of 1955, there will have been an
addition of 60 more new offices. The figure 391 repre­
sents an increase of 27 percent, which compares with one
of only 13 percent for the nation as a whole. Like the
increase in banking resources, it reflects the area’s greaterthan-national rate of expansion.
Commercial banks help in the smooth functioning of the
economy in many other ways besides granting credit.
Among the many services they provide, they give their cus­
tomers a safe place to keep their funds and they furnish a
means of convenient payment in the form of checks. To
provide these services, a commercial banking system must
have not only adequate resources but also banking offices
that are conveniently accessible to its customers.
How many banking offices an area can support, how­
ever, is more than a matter of how many people live in the
area; it is a matter of the amount of financial resources of
the community. The success of a new banking office de­



pends upon its ability to attract and retain the deposits
needed to insure a profitable operation and upon the
potential loan demand in the area. Persons interested in
opening a banking office, therefore, usually make a study
of the resources available in the community to determine
the need for such an establishment. Thus it has been the
growth in financial resources in the District that has made
possible the new banking facilities. In 1939, per-capita
deposits amounted to $170 in the District states; at present
the figure is $679.
The pattern of location and type of office opened have
varied from state to state within the District, depending on
population shifts, on economic changes, and on banking
legislation. State laws are the most important factor de­
termining the type of new banking office.
In terms of net additions, Florida, which prohibits
branch banking, has met the needs of its growing com­
munities by opening 59 new banks since 1939. In Georgia,
where banks may open branches in the city of the main
office provided the city has a population of 80,000 or over,
the new offices consisted of 80 banks and 25 branches. In
other states where branches are permitted in the same
county as the parent bank, greater relative use of branches
was made. In Alabama, 25 new banks and 13 branches
5

Net Additions to Banking Facilities, by State*
New Banks and Branches, Member and Nonmember
From Jan. 1, 1940 through Dec. 31, 1954
num ber

-5

num ber

-------------------------------------------------------------------------------------------- ---------------------------------- 1-5
A la .
F la .
Ga.
La.
M iss.
Tenn.

-Includes all of each state.

were opened. Louisiana has 27 new banks and 47 branches.
Tennessee showed a decline of one bank but a gain of 73
branches. In Mississippi, which permits branches provided
they are established within a radius of 100 miles of the
parent banks, no new banks were established but 42
branches were opened. (See Chart 1.)
More detailed data are available for the 1945-54 period.
These data show that although state laws set the framework
for establishing the type of banking facility, they are only
of secondary importance in determining location. Since
much of the increase in population occurred in and around
large cities, the need for banking facilities in these areas
was extremely great. In a large city, however, a small be­
ginning bank finds it difficult to compete with the large and
well-established banks. As a result, when state laws permit,
branches are usually established in newly developed areas
of the city by the older, going banks.
In the suburban areas also, it is easier to start a new
branch than it is to open a new bank, particularly because

T a b le 1

G e o r g ia

M is s is s ip p i

L o u is ia n a

o f C ity

^

(in

cq

B a n k

B ra n ch

B a n k

B ra n ch

Bank

B ranch

B a n k

B ra n ch

B a n k

B ra n ch

T en n essee

B ra n ch

1

F lo r id a

i

A la b a m a

1
1
7
9
18

3
0
3
1
7

8
11
10
15
44

0
0
0
0
0

3
3
16
18
40

20
0
0
0
20

1
0
8
4
13

10
4
3
4
21

0
0
1
3
4

7
1
0
1
9

1
1
2
2
6

17
3
3
4
27

th o u s a n d s )

50 and over
15 to 50
2.5 to 15
Under 2.5
Total

T a b le 2
New Branch Banks Opened
By Size o f Parent Bank and Size o f C ity
F rom Jan. 1, 1945 through Dec. 31, 1953
Sixth D istrict States*
P o p u la tio n
B ra n ch

and over
100 to 500
50 to 100
25 to 50
10 to 25
Under 10
Total

500

S iz e

o f
(in

C ity

(in th o u s a n d s )

Over 100
1
22
0
0
2
6
31

50 to 100
3
5
7
0
0
5
20

o f

P a ren t

m illio n s

o f

B a n k

d e p o s its )

20 to 50 10 to 20 Under 10 Total
2
0
6
0
36
1
8
0
15
2
6
0
6
4
2
0
4
0
1
1
9
2
2
17
84
9
21
3

* I n c lu d e s o n ly S ix th D is tr ic t p o r tio n s o f L o u is ia n a , M is s is s ip p i a n d T e n n e s s e e .




Bank Announcements
The Merchants Bank of Miami, Miami, Florida, a newly
organized, nonmember bank, opened for business N o­
vember 14 and will remit at par for checks drawn on it
when received from the Federal Reserve Bank. Its offi­
cers are H. T. Maroon, President; Ronald N. Aurswald,
Executive Vice President; Gregory Constantine, A . E.
Schrader, and M. E. Stephens, Vice Presidents; and
James M. Lord, Cashier. The bank's capital amounts
to $400,000, and surplus and undivided profits to
$200,000.

New Banking Offices Opened
F rom Jan. 1, 1945, through Dec. 31, 1953
Sixth D is tric t States*
P o p u la tio n

the name of the city bank is already well known and cus­
tomers can conduct their bank business either in their own
neighborhood or in town without changing their banking
affiliation. Furthermore, in these areas loan demand tends
to be comparatively weak. Whether a bank can establish
a branch in the suburbs, however, depends upon state
legislation. In states prohibiting branch banking and in
states limiting branches to the incorporated area of the
city in which the main office is located, new banks are
opened in suburban areas to provide banking services.
Because the laws of most states in the District permit
branch banking within the same county, it is generally the
practice to meet much of the need for banking facilities in
and around large cities by opening new branches. Indeed,
many of the new branches in cities of less than 15,000
population, as is shown in Table I, were actually in sub­
urban areas of large cities.
Since most states prohibit branch banking beyond the
limits of the county of the parent bank, needs for banking
facilities in smaller rural communities were met by estab­
lishing new banks. In Alabama, for instance, where there
was an apparent need for 20 new banking facilities in small
cities between 1945 and 1953, the need was met by the
establishment of 16 new banks and only 4 branches.
C h a r l e s S. O v e r m i l l e r

On November 18 the Richmond County Bank, A u ­
gusta, Georgia— another newly organized, nonmember,
par-remitting bank— opened for business. Officers of this
bank are Spencer L. Hart, President; W. C. Clary, Jr.,
Vice President; and Henry B. McNorrill, Cashier. It has
capital of $100,000 and surplus and undivided profits of
$100,000.
The Federal Reserve Bank of Atlanta is pleased to
welcome a new member into the Federal Reserve
System— the newly organized Florida National Bank
at Arlington, Arlington, Florida, which opened for
business November 25. Its officers are Byruss Lee,
President; H. E. Lewis, Vice President; and Herman
A . Alexander, Cashier. Capital stock totals $150,000
and surplus $50,000.
Another new member of the System, the City National
Bank of Clearwater, Clearwater, Florida, opened for
business November 19. Officers of this bank are Addi­
son A . Wakeford, President; Earle L. Divers and John
L. Martens, Vice Presidents; and Edwin A . Branson,
Cashier. Capital stock amounts to $300,000 and surplus
and undivided profits to $200,000.
6

Sixth District Statistics
In s t a lm e n t

C a sh

Condition of 27 Member Banks in Leading Cities

Lo a n s

(In Thousands of Dollars)
Outstandings
Percent Change
Oct. 1 9 5 5 from

Volume
Percent Change
Oct. 1 9 5 5 from
No. of
Lenders

Lender
Federal credit unions . .
State credit unions . .
Industrial banks . . . .
industrial loan companies
Small loan companies .
Commercial banks . . . .

.
. .
.
. .
. .
.

. 15
.
S
. 11
. 28
. 33

Sept.
1955

Oct.
1954

Sept.
1955

Oct.
1954

—6

+ 17
+0
+ 16
—9
+ 56
+ 25

1
1
1
—1
+1
+1

+ 21
+ 16
+ 18
+9
+ 64
+ 20

—28
—7
+ 12

—0

—5

+
+
+

+ 14
+ 23
+ 13
+1
+ 10
+5

.
.

+9
+ 25
+7

+8
+9
+3

Wholesale Sales and Inventories*

Type of Wholesaler

Sales
Percent change Oct. 1 9 5 5 from
N'' or
Sept.
Oct.
Firms
1955
1954

Grocery, confectionery, meats
Edible farm products . . .
Drugs, chems., allied prods. .
Drugs ......................................
A u to m o tiv e .................................
Hardware, plumbing &
heating g o o d s ......................
Machinery: equip. & supplies
In d u stria l.................................
Iron & steel scrap & waste
m a te ria ls ................................

IS
14
16
7
44

+2
+ 20
—7
+1
+9

—9
+9
+ 15
+ 12

24
36
25

+7
+3
+6

+9
+ 23
+ 24

7

+

Inventories
Percent change Oct. 1 9 5 5 from
No. of
Sept.
Oct.
Firms
1954
1955

+6

12

+

9

42
23

21
15

—0
+1
+ 13
+ 12

+ i2
+8
+ 18
+ 20

*Based on information submitted by wholesalers participating in the Monthly Wholesale
Trade Report issued by the Bureau of the Census.

Percent Change

Place
ALABAMA ................................
Birm ingham............................
M obile.......................................
Montgomery............................
FLORIDA ................................
Ja ck so n v ille ...........................
O r l a n d o ................................
S t. Ptrsbg-Tampa Area . .
S t. Petersburg . . . .
T a m p a ................................
GEORGIA ................................
A tla n ta * * ................................
A u g u s t a ................................
Columbus.................................
M a c o n ......................................
R o m e * * ................................
Savannah** ...........................
LOUISIANA................................
Baton R o u g e ......................
New O r l e a n s ......................
MISSISSIPPI ...........................
Jackson
................................ ,
M e r id ia n * * ...........................
TENNESSEE ............................
Bristol (Tenn. & V a.)**..
Bristol-KingsportJohnson City** . . .
Chattanooga ........................... .
Knoxville................................. .
N a sh v ille ................................
DISTRICT ................................,

Inventories
1 0 Months
1 9 5 5 from
1954

8
+8

+9
+9
+ 11
+7
+ 16
+6
+9
+5
+9
+2
+ 11
+ 12
+2
+ 18
+7
+ 10
+8
+7
+4
+7
+4
+2
+ 11
+8

+ 16
+ 11
+ 25
+ 11
+ 35
+ 40
+ 32
+ 30
+ 32
+ 28
+4

—1

+ 12
+ 19
+ 11
+ 41
+7
+ 17
+3
+ 20
+ 21
+ 17
+ 30
+ 17
+ 13
+ 17
+ 13
+ 15
+ 20
+ 18

+

+ 10
—3
+ 21
+5
+7
+ 11
+ 12
+ 10
+2
+2
—3
+9
+3
+ 18

—2
+6
+1

+7
+5
+3
+ 19
+8
+8
+8
+4
+ 11
+8
+9

—2

+1
+0
+ 13

+8
11

+

Oct. 3 1 , 1 9 5 5 , from
Sept. 3 0 ,
Oct. 3 1 ,
1954
1955
+3
+2
+4
+4

8
+2
+1
—1
+6
+

+
+

6
6

+5
+4
,

+

.

11

+ io
+ 12
+ i2
+2

+5
+ 15
+4
+7
+ 10

+8
+ 15
+ 10
+ 11

+ ib
+3

+ i4
+3

+ 16

+ 63
+4
+ 10

+

10

+5

+ 13

^Reporting stores account for over 9 0 percent of total District department store sales.
**ln order to permit publication of figures for this city, a special sample has been con­
structed that is not confined exclusively to department stores. Figures for nondepart­
ment stores, however, are not used in computing the District percent changes.




8 9 9 ,2 8 0

8 0 7 ,1 9 7

+4

+ 16

2 6 ,5 4 0

2 1 ,1 9 0

+4

+ 30

3 9 ,7 3 5
1 5 5 ,6 3 5
1 6 ,4 9 5
5 2 1 ,3 3 4
1 ,6 9 3 ,8 2 3

3 7 ,1 5 1
1 0 5 ,8 3 7
2 ,8 4 7
4 2 4 ,3 2 7
1 ,9 2 4 ,1 9 7

+6
+2

+ 13
+ 50
*
+ 26
— 13

6 1 5 ,2 8 3
7 5 4 ,0 0 6
3 2 4 ,5 3 4
4 9 1 ,4 3 1
5 1 ,9 0 0

7 1 8 ,4 7 4
8 9 6 ,1 8 7
3 0 9 ,5 3 6
5 2 2 ,4 6 6
4 5 ,2 7 4

2 4 7 ,4 2 1
2 ,3 4 3 ,2 5 2
6 2 7 ,3 5 2
9 9 ,7 6 2
6 8 8 ,7 9 8
5 5 ,2 5 0

2 6 0 ,4 9 7
2 ,2 9 8 ,9 2 6
6 1 5 ,2 7 1
1 6 7 ,0 3 1
7 2 2 ,4 5 9
4 4 ,4 0 0

+1

+4
+4

+ 24
+3

—1
—3

+2

+ 23
+ 23

—0
—0
+1

—5

— 17
— 16
+5
—5
+9

+4

—1

+2
+1
—6

+5
—42

+4
+3
—4 4

+0

—28

percent or over.

ALABAMA
A n n is to n .....................
Birmingham . . . .
Gadsden

.....................

Montgomery . . . ,
Tuscaloosa* . . .
FLORIDA
Jacksonville . . . .
M i a m i ......................
Greater Miami* . . ,

Department Store Sales and Inventories *
Sales

3 ,3 0 0 ,8 8 8
1 ,3 7 6 ,6 9 1
1 ,3 9 8 ,5 4 9

(In Thousands of Dollars)

68

Oct. 1 9 5 5 from
Sept.
Oct.
1955
1954

3 ,3 2 8 ,4 2 6
1 ,6 3 4 ,6 0 3
1 ,6 5 9 ,0 1 9

Debits to Individual Demand Deposit Accounts

+ 15
+ 19
+ 13

9

3 ,3 7 1 ,9 8 6
1 ,6 9 8 ,7 8 3
Loans— G r o s s ........................... 1 ,7 2 3 ,0 9 9
Commercial, industrial,
and agricultural loans .
9 3 9 ,0 5 9
Loans to brokers and
dealers in securities .
2 7 ,6 0 7
Other loans for purchasing
or carrying securities .
4 2 ,0 7 8
1 5 8 ,4 3 0
Real estate loans . . . .
2 0 ,4 4 8
Loans to banks . . . .
5 3 5 ,4 7 7
Other loans ...........................
Investments— Total . . . . 1 ,6 7 3 ,2 0 3
Bills, certificates,
5 9 7 ,7 5 6
and notes ..........................
7 5 1 ,2 1 8
U. S. bonds ..........................
Other securities . . . .
3 2 4 ,2 2 9
Reserve with F. R. Bank .
4 9 8 ,3 9 1
4 9 ,5 2 7
Cash in v a u l t ...........................
Balances with domestic
2 5 8 ,3 0 7
Demand deposits adjusted . 2 ,3 9 3 ,9 7 2
Time d e p o s its ...........................
6 3 1 ,7 9 1
9 3 ,9 9 2
U. S. Gov’t deposits . . .
7 2 4 ,3 1 6
Deposits of domestic b an k s.
3 1 ,9 0 0

*100

+9
+2
+5

11

Nov. 1 7
1954

Loans and investments—

Percent Change
October, 1 9 5 5 , from
Sept. 1 9 5 5
Oct. 1 9 5 4

Total s a l e s ...................................
Cash sales ...................................
Instalment and other credit sales .
Accounts receivable, end of month
Collections during month .
Inventories, end of month .

Oct. 1 9
1955

Item

Retail Furniture Store Operations
Item

Percent Change
Nov. 1 6 , 1 9 5 5 , from
Oct. 1 9
Nov. 1 7
1955
1954

Nov. 1 6
1955

Pensacola . . . .
S t. Petersburg . .
West Palm Beach*
GEORGIA
.
Augusta . . . .
Brunswick . . . .
Gainesville* . . .
Griffin* . . . .

Savannah . . . .
Valdosta . . . .
LOUISIANA
Alexandria* . .
Baton Rouge .
Lake Charles . .
New Orleans . .
MISSISSIPPI
Hattiesburg . .
Meridian

.
.
.
. .
.

. . . .

TENNESSEE
Bristol* . . . .
Chattanooga . . .
Johnson City* . .
Kingsport* . . .
Nashville . . . .
SIXTH DISTRICT
3 2 Cities . . . .
UNITED STATES
3 4 5 Cities . . .

Percent Change
Oct. 1 9 5 5 fromi n Months
Oct. Sept.
Oct 1 9 5 5 from
1954 1955
1954
1954

Oct.
1955

Sept.
1955

3 7 ,5 7 8
6 1 0 ,7 2 0
2 4 ,9 5 4
3 1 ,6 1 8
2 0 6 ,7 5 9
1 2 2 ,3 1 6
4 3 ,8 9 0

3 5 ,7 5 9
6 0 5 ,5 8 7
2 3 ,3 8 1
3 0 ,9 3 2
2 2 8 ,8 3 8
1 2 9 ,8 4 6
4 1 ,9 1 8

3 2 ,3 0 7
4 9 5 ,9 7 9
1 9 ,6 1 1
2 6 ,8 3 0
1 7 4 ,4 2 7
1 0 9 ,0 6 2
3 8 ,2 3 0

5 2 5 ,8 0 7
4 8 3 ,5 6 2
7 5 3 ,1 2 5
1 0 5 ,9 9 0
6 5 ,0 8 3
1 1 7 ,3 8 7
2 2 2 ,4 0 7
7 1 ,6 7 5

5 4 6 ,7 1 0
4 7 1 ,4 3 6
7 2 3 ,1 7 4
1 0 6 ,8 4 0
6 5 ,1 3 9
1 1 5 ,5 2 3
2 2 2 ,2 8 8
6 3 ,6 2 0

4 6 4 ,7 9 4
3 9 8 ,9 1 5
6 2 5 ,5 8 0
9 4 ,2 5 6
5 3 ,3 7 5

5 2 ,7 0 3
1 ,4 9 6 ,8 1 5
9 4 ,7 0 4
1 6 ,3 7 0
1 0 4 ,5 3 0
6 ,4 6 1
4 3 ,4 4 2
1 6 ,5 5 7
9 8 ,9 4 6
1 4 ,9 0 9
4 4 ,6 5 9
1 3 8 ,8 7 9
2 3 ,6 1 1

4 8 ,8 9 9
1 ,4 6 5 ,5 5 0
9 4 ,7 6 1
1 4 ,2 8 1
9 8 ,5 2 8
6 ,2 7 6
4 2 ,2 1 7
1 6 ,2 6 1
9 8 ,5 4 0
1 3 ,8 2 4
4 0 ,0 7 4
1 3 4 ,3 8 3
2 8 ,0 1 2

5 3 ,2 6 7
1 ,3 5 1 ,9 0 1
9 6 ,9 2 6
1 3 ,8 5 0
8 7 ,4 0 7
6 ,0 5 4
3 3 ,2 1 5
1 5 ,6 7 1
9 6 ,8 9 7
1 1 ,6 6 7
3 8 ,1 5 1
1 2 9 ,7 0 1
1 9 ,7 2 5

5 3 ,4 1 7
1 5 4 ,6 1 3
7 1 ,5 1 5
1 ,0 7 2 ,1 8 9

5 7 ,9 4 0
1 5 0 ,2 5 2
6 6 ,5 8 9
1 ,0 5 0 ,3 1 4

5 1 ,1 0 8
1 3 6 ,8 5 3
6 6 .4 9 8
9 7 8 ,3 4 5

2 6 ,8 6 7
1 9 2 ,1 4 4
3 2 ,8 2 0
1 8 ,4 2 8

2 7 ,2 3 4
1 8 9 ,5 6 4
3 5 ,2 2 4
1 7 ,0 0 1

2 2 ,1 7 7
1 6 6 ,4 5 0
3 0 ,8 7 9
1 7 ,1 7 4

3 3 ,6 3 5
2 3 6 ,0 0 5
3 3 ,8 3 4
6 4 ,1 3 1
1 6 4 .9 7 7
5 2 8 ,7 2 2

3 2 ,1 0 2
2 4 8 ,2 5 5
3 5 ,1 4 9
58038
1 6 5 ,9 1 4
5 1 6 ,4 5 8

2 8 ,3 9 3
2 2 8 ,5 8 0
3 0 ,6 8 4
5 3 ,3 4 2
1 6 1 ,0 0 6
4 5 4 ,9 7 0

7 ,1 0 0 ,3 8 9

7 ,0 5 2 ,1 3 8

6 ,2 9 2 ,7 6 9

102,020
1 9 0 ,8 6 6
5 1 ,1 9 7

1 7 5 ,8 0 7 ,0 0 0 1 6 9 ,0 0 1 ,0 0 0 1 ,6 6 9 ,8 4 8 ,0 0 0

*Not included in Sixth District totals.

7

+5

+1
+2
—10
—6
+7

+5

—4
+3
+4

—1
—0
+2
+0

+ 13

+8
+2
—0
+ 15
+6
+3
+3

+2
+0
+8
+ 11

+3
—16

—8
+3
+7

+2
—1
+1
—7
+8
+5
—5
—4
+ 10

—1
+2
+1
+4

+ 16
+ 23
+ 27
+ 18
+ 19
+ 12
+ 15

+12
+22
+ 11
+ 21
+20
+ 18
+ 12

+ 13

+ 13
+ 23
+ 25
+ 26
+ 12

+21
+20
+ 12
+22
+ 15
+ 17
+ 40

—1
11
—2
+ 18
+20

+

+7
+ 31

+6
+2

+ 28
+ 17
+7

+20

+5
+ 13

+8
+10
+ 21
+ 15
+6
+7

+ 18
+3
+ 10
+ 20
+2
+ 16

+21
+ 16
+ 23

+ 19
+ 12
+ 11

+8

+ 18
+7
+ 29

+10

+ 15
+ 23

+21
+10
+ 17

+10
+11
+ 16
+ 10
+ 13
+ 13
+ 13

+6
+8
+ 11
+ 11
+ 27
+ 10
+ 13

+ 13

+ 14

+ 15

+8

Sixth District Indexes
1 9 4 7 -4 9

Nonfarm
Employment
SEASONALLY ADJUSTED
District T o t a l ................................
A la b a m a ......................................
F l o r i d a ......................................
G e o r g ia ......................................
L o u i s i a n a ................................
M ississip p i................................
T e n n e s s e e ................................
UNADJUSTED
District T o ta l................................
A labam a.......................................
F l o r i d a ......................................
G e o r g i a ......................................
L ouisiana.....................................
M ississip p i................................
T e n n e s s e e ................................

.

Manufacturing
Employment

Sept.
1955

Aug.
1955

Sept.
1954

Sept.
1955

Aug.
1955

122

121

118

114
106
142
119
99
114
114

114

115
109
135

114
lO lr
134

111

116
115

115
115

112
111

110
135
120

113
140
125
116
118
117

109
140
125
116
117
117

116
115
115

122

120

118

114
134
125
117
119
118

109
132r
125
116
118
117

111

129
119
117
117
116

101
144
120
101
114
114

121
101

121
102

Sept.
1954

110
101
138r
112r
lO lr
110
109r

103
131r
114
103r

=

1 0 0

Manufacturing
Payrolls
Sept.
1955

Adjusted

Sept.
1954

Oct.
1955

Oct.
1954

Oct.
1955

Sept.
1955

140
150
119
117
130
107
129
150
132

136r
138r
115
124r
135r
lllr
122r
143r
139r
123r
133r
142r
126r
142r

1 5 4p
151

136
158
124
125
131

113
149
141
116
125
126
115
163r

O Reserve Bank Cities
• Branch Bank Cities
mm District Boundaries
■— Branch Territory Boundaries
^ Board of Governors of the Federal Reserve System



107
106

111
110

84r

96

171
163
189
181
155
180
171

164
141r
186
176
152
178r
170r

153r
141
179r
152r
147r
171
157r

120p

110

111

197
235

221
359
174
276

207
266
147
623
359
301

214
284
279
242
257
177

112

114
115

118
119
113
115

127p
135
124
120p

85r

98p

119
117

121

108
123
113
117
93

Other District Indexes
Oct.
1955

Oct.
1954

C h e m ic a ls ......................................
Fabricated m e ta ls ......................

131
144
126
156r

111

Oct.
1954

1 03p

aTo permit publication of figures for this city, a special sample has been constructed
th a t is not confined exclusively to department stores. Figures for nondepartment stores,
however, are not used in computing the D istrict index.
*For Sixth D istrict area only. Other totals for entire six states.
**Daily average basis.
Sources: Nonfarm and mfg. emp. and payrolls, state depts. of labor; cotton consumption,
U. S. Bureau Census; construction contracts, F. W. Dodge Corp.; furn. sales, dept,
store sales, turnover of dem. dep., FRB A tlanta; petrol, prod., U. S. Bureau of Mines;
elec. power prod., Fed. Power Comm. Indexes calculated by this Bank.

122

134
142
125
152
165
151
134
145
157
141
1 7 0p

Sept.
1955

177
152
174
167

201

Construction contracts* . . . .
R esidential......................................

122

Oct.
1955

120p
1 2 9p
129
128p
124p

141r
148r
119
124r
137r
121r
145r
148r
146r
125r
135r
142r
128r
155r

148p
141
Baton R o u g e ........................... 1 1 9
B irm ingham................................. 1 3 4
140
114
128
160
144
133
New O r l e a n s ........................... 1 4 2
S t. Ptrsbg-Tampa Area . . 1 5 7
T am pa............................................ 1 3 8
156p
DISTRICT STOCKS* . . . .

DISTRICT SALES*......................

Oct.
1954

152r
137
1 9 0f
149
144 r
166
154r

Unadjusted

Sept.
1955

Sept.
1955

Furniture
Store Sales*/**

166
141r
203
178
151
176r
172r

170
158

Department Store Sales and Stocks**
Oct.
1955

Aug.
1955

Construction
Contracts

Petrol, prod, in Coastal
Louisiana and Mississippi** .
Furniture store stocks* . . . .
Turnover of demand deposits* .
10 leading c i t i e s ......................
Outside 1 0 leading cities . .

. 155
. HOp
.
20.0
.
2 0 .4
.
1 6 .0
Sept.
1955

Elec. power prod., total**
Mfg. emp. by type

154
108r

20.6
22.0
1 7 .8

Aug.
1955

127r
107

20.2

2 0 .5
1 6 .5
Sept.
1954

. .

Lbr., wood prod., furn. & fix.
Paper and allied prod. . . .
Primary m e ta l s ...........................
Trans, equip...................................
r Revised

Adjusted
Sept.
Oct.
1955
1954

p Preliminary

. 152
. 130
. 161
. 106
.
83
. 152
. 106
. 95
. 189

152
131
164r
107
83
153
83r
95
194r

142r
126r
156r
106r
82r
145r
94r
93
165r

Oct.
1955

Unadjusted
Sept.
Oct.
1954
1955

255
237
268

264r
195r
315r

155
114p

152
108r

20.0
21.2
1 6 .8

Sept.
1955

21.0
22.2
1 7 .8

Aug.
1955

256
275
242
127r

111
20.2
2 1 .3
1 7 .3

Sept.
1954

273

276

213r

154
132
162
107
83
153
106
97
187

154r
127
162 r
109r
84
153
83r
95
186

144r
127r
157r
108r
82 r
146r
94
94
164