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In i s issue:
Slowdown in Georgia Manufacturing:
A Shift-Share Analysis
National and World Events Soften the
"Heart of Dixie"
Banking Notes: Mobile Home Loans
District Business Conditions




Slowdown in
GeorgiaManufacturing:
A Shift-ShareAnalysis
by Frederick R. Strobel
The Fifties and Sixties sh ow ed G e o rgia 's e c o n o m y ga in in g on that o f the U. S.
at a rapid pace. In terms o f both total and per capita personal incom e, this
tw enty-year period w itnessed G e o rgia narrow ing the gap w ith the U nited States.
The state's total personal incom e grow th from 1967 to 1972 w as over 20
percent greater than the nation's. How ever, m anufacturing w age and salary
disbursem ents in G e o rgia and the U. S. increased at an equal pace over this
sam e period.
W h ile G e o rgia is not prim arily kn o w n as an industrial state, m anufacturing
w ages and salaries m ade up 26.7 percent o f the total o f such disbursem ents in
1972. The U. S. counterpart w as 28.2 percent in that year.
Thus, alth ou gh the data suggest that G e o rgia 's e c o n o m y is g ro w in g faster than
the nation's, its m anufacturing sector is sim ilar to the nation's. O n e m ight
co n clu d e that the state's m anufacturing sector w o u ld be susceptible to national
m anufacturing trends.
The refinem ent o f G e o rgia 's Industrial Production Index (see this Review , M a y
1973) enables a further assessm ent o f m anufacturing's role in the state's
e c o n o m ic grow th.
The shift-share technique, previously used to analyze regional in co m e and
e m plo ym ent grow th, has been adapted here to exam ine G e o rgia m anufacturing
trends.1 The im plications o f this analysis are then considered in exam ining the
state's m anufacturing perform ance d u rin g the current e c o n o m ic slo w d o w n .
Explaining R egion al G ro w th
W h a t causes regional m anufacturing grow th ? First, there is the "n atio n a l grow th
effect," w hich says that national e c o n o m ic grow th w ill pull the region a lo n g

!For a good discussion and illustration of the shift-share technique, see Robert B. Bretzfelder,
"Geographic Trends in Personal Income in the 1%0’s," Survey of Current Business, U. S. Department
of Commerce, August 1970. For an analysis applied to employment trends, see David Jones and Paul
Miller, "Regional Growth and Industrial Change in Ohio: A Shift-Share Analysis," Bulletin of
Business Research, Center for Business and Economic Research, Ohio State University, July 1973.

M onthly Review, V o l. LIX, N o . 11. Free s u b s c rip tio n a n d a d d itio n a l co p ie s a va ila b le
u p o n re q u e st to th e R esearch D e p a rtm e n t, Federal R e se rve Bank o f A tla n ta ,
A tla n ta , G e o rg ia 30303.

166




N O V EM B E R 1974, M O N T H L Y R E V IE W

U S IN G T H E S H IF T -S H A R E A N A L Y S IS

The technique o f shift-share analysis m akes it
p ossible to identify and quantify the three m ajor
sources o f regional grow th by co m p arin g sim ilar
national and regional data. Previous applications
have analyzed incom e and e m plo ym ent changes.
This article uses the shift-share technique to c o m ­
pare G e o rgia's M a n u fa ctu rin g Production Index
developed at the Federal Reserve Bank o f Atlanta
and the national industrial produ ction index
deve loped and m aintained by the Board of
G overn ors o f the Federal Reserve System. The 1973
indexes are show n in C o lu m n s G and H o f Table 1.
Shift-share analysis com pares changes in data to
determ ine sources of grow th, as explained below.
Since both production indexes are based on the year
1967 (19 6 7= 10 0), the 1973 index values represent
the percent changes since the base year. The results
of the shift-share changes between the production
indexes can thus be applied to the 1967 value added
in G e o rgia m anufacturing (in constant dollars) to
yield a quantitative m easure o f national growth,
industrial mix, and regional share effects. The
calculations are as fo llo w :
The national grow th effect is calculated by
ap p lyin g to the 1967 value added (C o lu m n A, Table
1)1 for each G eorgia industry the percentage change
in overall national industrial produ ction (26.4
percent)2 between 1967 and 1973.

1Value added measures increm ents to manufacturing value. In this
concept, for exam ple, a textile product manufactured and sold in
G eorgia for $500 but containing materials w orth $200 purchased
from outside the state or from outside the textiles industry w ould
show a Georgia textiles m anufacturing value added of $300.
Throughout this article , value added is expressed in constant
(1963 = 100) dollars.
2The total index growth for the U . S. shown at the bottom of
Colum n H has been w eighted to reflect those industries shown
in Table 1. This is because the Georgia Production Index does not
include the tobacco, ordnance, instrum ents, o r m iscellaneous
manufactures industries.

w ith it. A second factor, and the first o f tw o w hich
account for a relative difference between a region's
grow th rate and the nation's, is the "indu strial mix
effect." In other w ords, does a region have a high
o r lo w proportion o f rapidly gro w in g industries
(those w ho se national grow th rate exceeds the
national all-industry grow th rate)?2 A third elem ent

2For exam ple, the U. S. paper industry grew 35.4 percent between
1967-1973. The total U . S. manufacturing growth rate was 26.4
percent (see Table 1).

FE D ER A L R ES ER V E BAN K O F A T LA N T A




These results appear in C o lu m n B. Thus, if all
G eorgia industries were to gro w at the national
average rate, the total grow th in G e orgia m anufac­
turing value added w o u ld have been $1,155.3
m illion (total, C o lu m n B).
The second factor in a region's grow th and the
first o f tw o w hich account for a relative difference
between its grow th rate and the nation's is called
industrial m ix effect. To com pu te the industrial mix
effect, the difference between the national all­
industry grow th rate (26.4 percent) and the indi­
vidual national industry grow th rates (C o lu m n H) is
applied to the individual area industry value added
(C o lu m n A). The results are in C o lu m n C. W h e n a
national individual industry grow th rate is higher
than the national all-industry grow th rate, that
industry is termed a high grow th rate industry. Since
the total o f C o lu m n C is negative, it can be c o n ­
cluded that G e o rgia has a slightly higher proportion
o f slo w -g ro w in g industries in its industrial mix than
does the nation.
The third elem ent in a region's industrial grow th
and the second w hich m akes for a relative change
between it and the nation is the regional-share
effect. It is co m pu ted by app lying the difference
between individual industry grow th rates of the
region and the nation (C o lu m n s G and H to C o lu m n
A). The results are in C o lu m n D. C o lu m n E show s
the total change over the period in value added in
Georgia, w hich is the total o f C o lu m n s B, C, and
D. C o lu m n F show s the relative change (i.e.,
changes not associated w ith national growth), w hich
is the total of C o lu m n s C and D.
The results yield a national grow th effect of 82
percent, an industrial mix effect of -4.9 percent,
and a regional share effect o f 22.9 percent. G e o r­
gia's increase in m anufacturing output relative to
the nation w as 18 percent over the 1967 to 1973
time period.

in a region's industrial grow th, and the second
w hich m akes for a relative difference between it and
the nation's, is the "regio n al-sh are effect." This
com pares grow th rates o f sim ilar regional and
national industries, e.g., G e o rgia textiles with
national textiles.
The G e orgia Industrial Production Index, like its
national counterpart, is based on increm ents to
value added in m anufacturing. By co m paring
changes in the state and national indexes from
1967 to 1973 and ap p lyin g these to value added in

167

TA BLE

1

SHIFT SHARE ANALYSIS
Georgia Industrial
Production Changes (1967-1973)
Attributable To

Industry

A
Georgia
Manufacturing
Value Added

B
National
Growth

C

D

Industrial
Regional
Mix
Share
millions of constant* dollars

E
Total
Change
(B + C + D)

F
Relative
Change
(C + D)

1967
Foods
Textile Mill Products
Apparel Products
Lumber and Products
Furniture and Fixtures
Paper and Products
Printing and Publishing
Chemicals and Products
Petroleum Products
Rubber and Plastic Products
Leather and Products
Clay, Glass and Stone Products
Primary Metals
Fabricated Metal Products
Nonelectrical Machinery
Electrical Machinery
Transportation Equipment
Total
% of Total Change (E)

521.9
997.6
389.5
123.2
68.6
413.9
146.2
303.0
14.7
68.1
28.1
151.4
66.8
139.3
122.8
113.3
707.8

137.8
263.4
102.8
32.5
18.1
109.3
38.6
80.0
3.9
18.0
7.4
40.0
17.6
36.8
32.4
29.9
186.9

4,376.2

1,155.3
82.0

19.3
9.0
- 51.4
1.8
0.2
37.3
- 19.3
72.1
0.1
25.5
- 12.0
5.1
0.4
5.7
1.7
0.5
-122.5

43.3
225.5
13.6
2.5
5.2
- 39.7
5.7
28.5
8.5
111.4
6.3
23.5
48.4
- 43.0
11.2
192.6
-299.4

161.8
497.8
65.1
31.9
23.1
106.8
25.0
180.6
4.5
154.9
1.7
68.6
66.4
0.6
41.9
222.9
-235.0

24.0
234.4
- 37.8
0.6
5.0
2.5
- 13.6
100.6
8.3
136.9
5.7
28.6
48.8
- 37.3
9.4
193.0
-421.9

- 68.9

322.0

1,408.4

253.1

22.9

100.0

18.0

-

-

4.9

* "constant” = 1963 dollars

the base year (1967), it is possible through the
shift-share technique to m easure the relative
strengths of the national grow th, industrial mix, and
regional share effects on G e o rgia's m anufacturing
growth. The results of this analysis are presented in
Table 1. A m ore detailed explanation o f the analysis
is provided in the box.
The fo llo w in g co nclu sion s m ay be inferred from
this analysis. First, national industrial grow th is a
very im portant elem ent in the state's industrial
developm ent. From 1967 to 1973, the national
grow th effect m ade up 82 percent o f the change in
m anufacturing value added. Second, G e o rgia 's
industrial mix is slightly w eighted tow ard relatively
slo w -g ro w in g industries, since the industrial mix
effect fended to reduce the state's produ ction by
4.9 percent. Third, the regional share effect
accounted for a positive differential change in that
G e o rgia's industries outperform ed the nation's,
although the state mix is w eighted tow ard slow ergro w in g industries. Thus, value added tended to
increase, through the regional share effect, by 22.9
percent. The totals of C o lu m n s B, C, and D (Table
1) in dollar terms add up to the total change in
G e o rgia's industrial produ ction as m easured by
value added, i.e., $1,408,400,000. The relative
change between G e o rgia industrial grow th and that

168




G

H

1973 Industrial Production
(1967 = 100)
Industry
Ga.

U. S.

Foods
Textile Mill Products
Apparel Products
Lumber and Products
Furniture and Fixtures
Paper and Products
Printing and Publishing
Chemicals and Products
Petroleum Products
Rubber and Plastic Products
Leather and Products
Clay, Glass and Stone Products
Primary Metals
Fabricated Metal Products
Nonelectrical Machinery
Electrical Machinery
Transportation Equipment

131.0
149.9
116.7
125.9
133.7
125.8
117.1
159.6
69.6
327.3
106.1
145.2
199.5
99.6
134.1
296.8
66.8

122.7
127.3
113.2
127.9
126.1
135.4
113.2
150.2
127.4
163.8
83.7
129.8
127.0
130.5
125.0
126.8
109.1

Index Total

132.2

126.4

N O V EM B E R 1974, M O N T H L Y R E V IE W

State a n d N a t io n a l P r o d u c tio n C o m p a r e d

CHART I

In du strial Production
(S e a s o n a lly A d ju ste d )

i9 6 7 = io o

Total Manufacturing - 1 4 0
Production

120

R ecen tly, the n a tio n a l e c o n o m y has slo w e d
m a rke d ly . N a tio n a l in d u strial p ro d u c tio n has
reflected this s lo w d o w n . H o w has G e o r g ia 's in d u s ­
trial se cto r fare d ? T otal n a tio n a l m a n u fa c tu r in g
p ro d u c t io n p e a k e d in N o v e m b e r 1973 at a level
27.4 p e rce n t a b o v e its 1967 b ase ; sin ce then it has
ge n e ra lly drifte d d o w n w a r d (see C h a rt I). H o w e v e r,
in M a y 1974, it w a s o n ly 1.4 p erce n t b e lo w its
N o v e m b e r peak.
State p ro d u c t io n p e a k e d in O c to b e r , o n e m o n th
be fo re its n a tio n a l c o u n te rp art, a n d lik e w ise drifte d

CHART II

-

150

Nondurable Goods

130

1973

1974
L a t e s t D a ta P lo t t e d : J u n e

o f the n a tio n is 4 -1 8 p e rce n t ( C o lu m n F), a n e ttin g
o f in d u strial m ix ( — 4.9 percent) a n d re g io n a l share
( + 2 2 . 9 percen t) c o m p o n e n ts . T h u s, state o u tp u t
in c re a se d relative to the n atio n b y $253,100,000.
T h e in d u strial m ix w a s a n e ga tiv e g r o w th e le m e n t
in G e o r g ia b e c a u se o f its h e a v ily w e ig h te d , s lo w g r o w in g in d u strie s su c h as fo o d , a p p are l, p rin tin g,
a n d tra n sp o rta tio n e q u ip m e n t. T h e re g io n a l share
factor, h o w e v e r, w a s a p o sitiv e e le m e n t, s im p ly
b e c a u se m o st G e o r g ia in d u strie s g re w faster than
their n a tio n a l c ou n te rp arts. O f the 17 in d u strie s
listed in T a b le 1 ,1 2 g re w faster in the state than
n a tio n a lly . T h e c o m b in e d im p e tu s o f su c h a b ro a d
sp e c tru m o f relatively fa s t-g r o w in g in d u strie s a d d e d
a p o sitiv e 22.9 p e rce n t to in d u strial g ro w th , o f f ­
se ttin g the n e ga tiv e 4 .9 -p e rce n t in d u stria l-m ix
effect. T h is y ie ld e d a p o sitiv e relative c h a n g e (sh o w n
in C o lu m n F) o f 18 percent. T h is b a la n c e d g ro w th
is e s p e c ia lly b e n e fic ia l sin ce , o n a re g io n a l share
basis, the sh a rp fall in tra n sp o rta tio n e q u ip m e n t
m a te ria lly d r a g g e d d o w n the G e o r g ia re g io n a l share
totals. T h u s, w h ile G e o r g ia h as in h e ren t stren gth
fo r su sta in e d in d u strial g ro w th , a ttrib u tab le to the
ra p id ly g r o w in g n ature o f the regio n , it is a lso very
m u c h tied to the n a tio n 's e c o n o m y .

FEDERAL RESERVE BANK OF ATLANTA




1 69

CHART III
Nondurable G oods
(Seasonally Adjusted)

i967=ioo

d o w n w a r d th r o u g h M a y 1974; a n d in June it
re c o v e re d sligh tly . In p e rc e n ta g e term s, h o w e v e r,
the d r o p in G e o r g ia in d u stria l p r o d u c t io n h a s b e e n
o v e r tw ic e that o f the U. S. o v e r the sa m e tim e
p e rio d . D u r a b le g o o d s p r o d u c t io n in b o th the U. S.
a n d G e o r g ia p e a k e d in N o v e m b e r 1973 a n d then
fell th r o u g h February. H o w e v e r , U. S. d u ra b le s
re co v e re d slig h tly fro m F e b ru a ry to M a y ; G e o r g ia
d u ra b le s p ro d u c t io n c o n tin u e d to slid e d u r in g that
p e rio d . B o th U. S. a n d G e o r g ia n o n d u r a b le g o o d s
m a n u fa c tu r in g p e a k e d in F eb ru ary o f this year; the
state 's n o n d u r a b le g o o d s p r o d u c t io n fell m o re
sh a rp ly th r o u g h June than d id that o f the c o u n try
as a w h o le .
T h u s, there se e m to b e t w o m a jo r d iffe re n c e s
b e tw e e n this s lo w d o w n a n d the 1 9 6 9 -1 9 7 0 reces­
sion . First, G e o r g ia d id n o t su ffe r as m u c h as the
n atio n d u r in g that re c e ssio n .3 W h ile n o n d u ra b le
g o o d s p ro d u c t io n tu rn e d d o w n in the n atio n , the
state's n o n d u r a b le s se cto r m e re ly s lo w e d its rate
o f p ro d u c t io n in c re a se b u t c o n tin u e d rising. D u r in g
the cu rre n t d o w n tu r n , h o w e v e r, G e o r g ia n o n ­
d u ra b le s fell 2.5 p e rce n t fro m F eb ru ary to June,
w h ile U. S. n o n d u r a b le s fell less than 1 percent.
S e c o n d , G e o r g ia 's d u r a b le g o o d s p r o d u c t io n has
falle n m o re sh a rp ly than in 1970; n a tio n a l d u ra b le s
p ro d u c t io n fell at a b o u t the sa m e rate in 1970.
H o w e v e r, d u r in g the c u rre n t s lo w d o w n , U . S.

3See "An Industrial Production Index for Georgia," this Review,
May 1973.

T A B LE 2
GEORGIA MANUFACTURING CHANGES
DURING CU RREN T SLOWDOWN

Declining Industries

Index Value (1967 = 100)
June 1974
Peak Month

% Change
Since Peak

Textiles
Apparel
Chem icals
Foods
Printing
Lumber Products
Primary Metals
Fabricated Metals
Electrical Machinery
Stone, Clay, Glass
Transportation Equipment
Furniture
Rubber Products
Leather Products
Petroleum

2-74
10-73
9-73
3-74
10-73
1-74
1-74
4-73
10-73
2-74
11-73
8-73
4-74
6-73
5-73

157.6
122.0
165.0
134.3
119.2
140.2
219.1
101.8
327.7
156.2
69.7
141.4
359.9
109.7
73.3

153.9
110.3
154.8
127.3
110.3
128.7
204.1
88.9
306.0
153.1
55.9
119.4
345.0
90.9
69.2

- 2.3
- 9.6
- 6.2
- 5.2
- 7.5
- 8.2
- 6.8
- 1 2 .7
- 6.6
- 2.0
- 1 9 .8
- 1 5 .6

-

5.6

Durables
Nondurables
Total Manufacturing

11-73
2-74
10-73

119.6
145.1
135.8

110.7
141.6
131.0

-

7.4

-

2.4
3.5

Advancing Industries
Paper
Nonelectrical Machinery

170



June 1973 June 1974
124.0
133.6
134.2
146.0

- 4.1
- 1 7 .1

% Change

+ 7.7
+ 8.8

NOVEMBER 1974, MONTHLY REVIEW

d u r a b le g o o d s p r o d u c t io n fell b y o n ly 2 p e rce n t
fro m N o v e m b e r 1973 to M a y 1974, w h e re a s the
state's d u r a b le g o o d s p ro d u c t io n fell b y 7.4 percent.

p ercent), the stro n g e r n a tio n a l g r o w th c o m p o n e n t
(82 percen t) in d ic a te s the state's d e p e n d e n c e u p o n
n a tio n a l e c o n o m ic m o v e m e n ts. C o m p a r in g G e o r ­

M a j o r d u r a b le in d u strie s in flu e n c in g the recent

g ia 's In d u stria l P r o d u c tio n In d e x to the n a tio n 's in
the curren t s lo w d o w n su p p o r ts the n a tio n a l d e ­
p e n d e n c e effect su g g e ste d b y the sh ift-sh a re
analysis.
W h ile G e o r g ia in d u stry fare d better than the
n atio n d u r in g the 1 969-70 recession , su c h a better-

p ro d u c t io n d e c lin e are fa b ric a te d m etals, electrical
m a c h in e ry , a n d tra n sp o rta tio n e q u ip m e n t (see
C h a rt II). M a j o r n o n d u r a b le g o o d s in d u strie s in the
state w h ic h h a ve c o n trib u te d to the total s lo w d o w n
are: fo o d s , textiles, a n d a p p a re l (see C h a rt III). In
ge n e ral, the state 's p ro d u c t io n pattern fo r these
in d u strie s f o llo w s that o f the U. S., th o u g h the
state's p ro d u c t io n d o w n tu r n has b e e n m o re se vere
than the n atio n 's.
C o n c lu s io n
T h e sh ift-sh a re an a ly sis, c o m p a r in g G e o r g ia 's
in d u stria l p ro d u c t io n to that o f the U. S., in d ic a te s
that the state 's m a n u fa c tu r in g is la rge ly d e p e n d e n t
o n n a tio n a l m a n u fa c tu r in g trends. W h ile G e o r g ia 's
re g io n a l sh are c o m p o n e n t w a s str o n g (r o u g h ly 23

FEDERAL RESERVE BANK OF ATLANTA




th a n -n a tio n a l p e r fo r m a n c e s h o u ld n o t a lw a y s b e
expe cted . T h e cu rre n t s lo w d o w n is a case in p oint.
R e c e n t m o v e m e n ts in the state's u n e m p lo y m e n t rate
s h o w a sim ila r pattern to in d u strial p ro d u c t io n
trends, i.e., a p o o r e r -th a n -n a tio n a l p e rfo rm a n c e . In
A u g u s t 1973, the state's rate w a s 3.7 p e rce n t; the
n a tio n a l rate w a s 4.7 percent. In July o f this year,
G e o r g ia 's rate h a d risen b y 1.1 p e rc e n ta g e p o in ts,
a lm o s t d o u b le the n a tio n a l rise o f 0.6 percent. Even
giv e n the state's p ast re c o rd o f rap id e c o n o m ic
g r o w th relative to the n ation , the n a tio n a l e c o n o m y
still c a lls the tune. ■

171

N

E

a t i o

n

v e n t s

" H

e

a

r t

a l

S

o

a

o

f

n

d

f t e n

D

i x

W

o

t h

r l d

e

i e "

by W. F. Mackara

O t h e r a u th o rs h a ve n o te d that A la b a m a 's a n d the n a tio n 's e c o n o m y te n d to
m o v e in the sa m e d ire c tio n . In 1973, a n d so far in 1974, this te n d e n c y has a g a in
be e n evide nt. A la b a m a , just as the n a tio n as a w h o le , is n o w in a p e r io d o f
e c o n o m ic slu g g ish n e ss . T h e roots o f the d o w n tu r n m a y b e traced to the e n e rg y
crisis, w h ic h b e g a n w ith the A r a b oil e m b a r g o last O c t o b e r ; a n d the effects o f
fue l sh o rta g e s sp re a d to m a n y se ctors o f A la b a m a 's e c o n o m y . A lt h o u g h the
e m b a r g o w a s lifted earlier this year, s o m e o f its im p a c t re m a in s a n d o th e r
so u rc e s o f w e a k n e ss h a ve d e v e lo p e d . S in c e the p re se n t s lu g g is h n e s s started w ith
the e n e rg y crisis, o u r re v ie w b e g in s w ith an a sse ssm e n t o f its e c o n o m ic im p a c t
a n d aftereffects.
E n e rgy C ris is Less Se v e re . . .
In se veral w a y s the e n e rg y crisis w a s less severe in A la b a m a than in o th e r parts
o f the c ou n try. O n e fac to r w a s the state's p le n tifu l s u p p ly o f c o a l; its ready
a v a ila b ility p ro v id e d an im p o rta n t alte rn a tive to p e tro le u m fuels. B it u m in o u s
c o a l p ro d u c t io n w a s h ig h in 1973, a lth o u g h s lig h tly b e lo w 1972 le vels; the m o st
recen tly p u b lis h e d p r o d u c t io n data fo r 1974 s h o w it r u n n in g s lig h tly a b o v e
last year.
A n o th e r so u rc e o f relief fro m fue l sh o rta g e p re ssu re w a s the w id e s p r e a d use
o f natural ga s in the state. M o t h e r N a tu re a lso p itc h e d in b y p r o v id in g a ge n e ra lly
m ild w in te r in 1973 fo r A la b a m ia n s , r e d u c in g the n e e d fo r h e a tin g fuel.
Furtherm ore, the state 's in fan t o il in d u stry h as b e e n d e v e lo p in g at a str o n g pace.
M e a s u r e d b y p e rc e n ta ge g ro w th , c ru d e o il led all c a te g o rie s o f in d u strial
p ro d u c t io n in 1973 a n d c o n tin u e s to b e a str o n g g a in e r in 1974.
O n e o f the best in d ic a tio n s o f A la b a m a 's o v e ra ll e c o n o m ic stren gth in 1973
is the 1 0 -p e rc e n t ga in in p e rso n a l in c o m e . T h e third q u a rte r w a s an e s p e c ia lly
g o o d o n e fo r the state. P e rso n al in c o m e rose 4.3 p e rce n t a n d w a s 16 p e rce n t

1 72




NOVEMBER 1974, MONTHLY REVIEW

o v e r the sa m e q u a rte r in 1972, sp u rre d b y stro n g
a d v a n c e s in in c o m e fro m the m in in g , c o n stru c tio n ,

Unemploym ent Rate: Below the Nation’s

services, a n d g o v e r n m e n t sectors. Pe rso n al in c o m e

Percent

g ro w th slo w e d in the first q u a rte r o f 1974 a n d fell
a bit in the se c o n d quarter. N e v e rth e le ss, it s to o d 8
p e rce n t a b o v e its level in the s e c o n d q u a rte r o f 1973.
Factory p ay ro lls, w h ic h g r e w 11 p e rce n t in 1973
a n d c o n tin u e u p w a rd in 1974, h a ve c o n trib u te d to
h ig h e r p e rso n a l in c o m e . T h is is d e sp ite s o m e w h a t
sh o rte r h o u rs in 1973 a n d th u s far in 1974 than in
1972. A v e r a g e w e e k ly h o u rs d e c lin e d fro m 41.1
h o u rs in 1972 to 40.8 h o u rs in the first h a lf o f
this year.
Bu t th o u g h the y w e re w o r k in g less hou rs,
m a n u fa c tu r in g w o rk e rs w e re e a r n in g m o re . A v e r a g e
w e e k ly e a rn in g s in c re a se d fro m $132.47 in 1972 to

Source: U.S. Dept, of Labor, Bureau of Labor Statistics; Alabama
Dept, of Industrial Relations.

$141.53 in 1973, a n d then to $149.64 th r o u g h the
first se ven m o n th s o f this year. T h is is still b e lo w the
U. S. a ve rag e o f $171.73, b u t A la b a m a le ad s her
S o u th e a ste rn n e ig h b o r s in this respect. M o re o v e r , in
the state's tw o largest m e tr o p o lita n areas, B ir m in g ­
h a m a n d M o b ile , a ve ra g e w e e k ly e a rn in g s exce ed
the n a tio n a l average.
W h e n the effects o f in fla tio n are c o n sid e re d , the
e a rn in g s p ic tu re is s o m e w h a t less rosy. T h e 7p e rce n t ga in in 1973 e a rn in g s w a s o n ly slig h tly m o re
than the rise in the r e g io n 's c o n s u m e r prices. A n d ,
o v e r the 1 2 -m o n th p e rio d e n d in g June 1974, the
rate o f in fla tio n e x ce e d e d g ro w th in e a rn in gs. T h is
lo ss in p u r c h a s in g p o w e r m a y b e d im in ish e d , h o w ­
ever, b y w a g e se ttle m e n ts in recent a n d u p c o m in g
la b o r c o n tra c t n e go tia tio n s.
O n e sig n o f stren gth in the e c o n o m ic d o w n tu r n

sm all rise in the jo b le ss rate.
A ge n e ral e c o n o m ic s lo w d o w n takes tim e to
spread. M o re o v e r , its im p a c t w ill affect so m e in ­
du strie s m o re than others. A g a in , e m p lo y m e n t data
giv e us so m e c lu e s as to the tim in g a n d relative
im p a c t o f the recent d o w n tu rn . S lu g g is h n e s s started
to hit n a tio n a l e m p lo y m e n t a ro u n d D e c e m b e r o r
January; in A la b a m a , e m p lo y m e n t w e a k e n e d a ro u n d
M a r c h . A s m a y be expected, the sh o rta g e o f p e tro ­
c h e m ic a ls d ire c tly affe cted the c h e m ic a l industry,
first to register e m b a r g o -r e la te d e m p lo y m e n t
d e clin e s. H e re the sh o rta g e o f p e tro c h e m ic a ls h ad
a d ire c t im pact.
D e s p ite several m o n th s o f d e clin e s, e m p lo y m e n t

has be en the state's u n e m p lo y m e n t rate, w h ic h

in m o st A la b a m a in d u strie s re m ain s a b o v e y e a r-a g o

c o n tin u e s w e ll b e lo w the n atio n 's. In the first h a lf
o f 1974, the rate rose a bit to 4.1 p e rce n t (six -m o n th

levels. O n the o th e r ha n d , e m p lo y m e n t in the
p rim a ry a n d fab ric a te d m etals, app are l, p a p e r

ave rage) fro m 19 7 3 's a ve ra g e o f 3.9 percent,
sta n d in g u p w e ll c o m p a r e d to the U. S. T h e n atio n a l
jo b le ss rate rose fro m 4.6 p e rce n t in O c t o b e r 1973
to 5.8 p e rce n t in S e p te m b e r 1974. In contrast,

p ro d u cts, c o n stru c tio n , fo o d p ro d u cts, a n d w o o d
p ro d u c ts ind ustries, w h ic h to ge th e r a c c o u n t for
a b o u t 23 p e rce n t o f total n o n fa rm w a g e a n d salary
e m p lo y m e n t, are d o w n fro m last year.

A la b a m a 's rate rose fro m 3.8 p e rce n t to 4.6 p erce n t
o v e r the sa m e p e rio d , a b o u t tw o -th ir d s as m u c h ;

T u s c a lo o sa a n d G a d sd e n . T h e T u s c a lo o s a area

this in cre a se w a s a lso sm all c o m p a r e d to the rate's
b e h a v io r d u r in g the 1960-1961 a n d 1969-1970
slu m p s.

su ffe re d jo b d e c lin e s in its large g o v e r n m e n t se cto r
a n d in the f o o d p ro d u c ts industry. G a d s d e n w a s
hurt b y jo b lo sse s in m e ta ls a n d co n stru ctio n .

. . . B u t N o t W it h o u t Im p a c t
T h is is n o t to say that the "e n e r g y crisis s p a s m " a n d
its afterm ath left A la b a m a u n to u c h e d . A s id e fro m
the u n e m p lo y m e n t rate, o th e r data reveal a m ixe d
pattern. T h e n u m b e r o f u n e m p lo y e d A la b a m ia n s
rose sh a rp ly in 1974. A t the sa m e tim e, the total
c iv ilia n w o r k fo rce fell slig h tly b e tw e e n January a n d
A u g u s t. T h is c o n trasts w ith 1973, w h e n the n u m b e r
o f u n e m p lo y e d w o rk e rs fell 16 p erce n t w h ile the
la b o r fo rce g re w 4 percent. B e ca u se the u n e m p lo y ­
m e n t rate is d e fin e d as n u m b e r o f u n e m p lo y e d
w o rk e rs d iv id e d b y total la b o r force, the recent
d e c lin e in the la b o r fo rce is in part related to the

FEDERAL RESERVE BANK OF ATLANTA




In term s o f S M S A 's , tw o p ro b le m areas are

C o n s tr u c tio n Suffers
Pe rh a p s m o st v u ln e ra b le in an y p e rio d o f e c o n o m ic
s lu g g is h n e s s is the c o n stru c tio n industry. A n d w h e n
a p e rio d o f e c o n o m ic le th a rgy is c o n te m p o ra n e o u s
w ith o n e o f re c o rd -h ig h interest rates a n d lim ite d
cre d it ava ila b ility , it sp e lls real tro u b le for c o n ­
stru c tio n activity. T h is w a s in d e e d the case in
A la b a m a . C o n s tr u c tio n e m p lo y m e n t tu rn e d d o w n in
D e c e m b e r, three m o n th s after it b e g a n fa llin g for
the n atio n as a w h o le .
T h e m a jo r v ictim has be en the residential sector,
w h e re the v o lu m e o f c o n stru c tio n c o n trac ts in 1974
has be en sh a rp ly b e lo w y e a r-a g o levels. T h is w e a k -

173

ness c o m e s o n to p o f an 1 1 -p e rc e n t d e c lin e in
v a lu e s d u r in g 1973.
T h e n o n re sid e n tia l se cto r has p ic k e d u p s o m e o f
the slack, as v a lu e s o f the se c o n tra c ts g r e w str o n g ly
in 1973 a n d w e ll e x c e e d e d g r o w th fo r the U. S. as a
w h o le . T h is p artly reflects a la rge v o lu m e o f n e w
a n d e x p a n d e d in d u strial p la n ts in the state. T h e
B ir m in g h a m S M S A p a rtic u la rly has e x p e rie n c e d
h ig h e r -th a n -y e a r-a g o

g a in s

in

n o n re sid e n tia l

c o n tra c t value s.
In fla tio n R a p id ; S a le s S lo w
A lt h o u g h there w e re so m e s ig n s o f stren gth in
late su m m e r, a u to sales, c o m p a r e d w ith y e a r -a g o
levels, d e c lin e d fro m D e c e m b e r th r o u g h M a r c h , a
p e rio d o f w id e s p r e a d fue l sh o rtag e s. W e a k a u to
d e m a n d is a lso reflected in n e w car re g istra tio n s in
the first h a lf o f 1974, d o w n 22 p e rce n t fro m the
sa m e p e rio d last year.
A related item , o f cou rse, is g a s o lin e sales. O n a
d o lla r - v o lu m e basis, sa le s at ga s se rvice sta tio n s as
o f July 1974 w e re o v e r 27 p e rce n t a b o v e the yeara g o level. M u c h o f this c a m e fro m p ric e in crease s;
fo r a lth o u g h d o lla r v o lu m e rose, the n u m b e r o f
g a llo n s s o ld d e c lin e d fro m N o v e m b e r to M a r c h .
H ig h e r p rice s a lso a c c o u n te d fo r m u c h o f the
g ro w th in total retail sale s in 1973. T y p ic a l o f this
w a s the large ju m p in v o lu m e o f f o o d sale s (prices
X q uan tity). T h e ir rate o f g r o w th w a s n early d o u b le
that in the three p re v io u s years. W h ile A la b a m ia n s
m a y h a ve in c re a se d the ir f o o d c o n s u m p t io n , a g o o d
de al o f this w a s a result o f h igh f o o d prices. Lik e w ise
in 1974, w h e n p ric e in c re a se s are taken in to c o n ­
sid e ratio n , the rise in retail sale s b e tw e e n July 1973
a n d July 1974 h as b e e n q u ite m o d e st.
W id e s p r e a d S h o r ta g e s A m i d H ig h P r o d u c tio n
In fla tio n a ry p re ssu re s w e re a g g ra v a te d b y sh o rta g e s
o f key g o o d s , w h ic h h a m p e re d efforts o f p ro d u c e rs
to m e et d e m a n d s. T h e se sh o rta g e s w e re n o t lim ite d
to p e tro le u m p ro d u c ts b u t in c lu d e d steel, fertilizer,
a n d farm e q u ip m e n t as w ell.
A la b a m a 's iron a n d steel p ro d u c t io n has b e e n
h igh b y h isto ric a l stan d a rd s, b u t in 1973 a n d so far
in 1974, the y fell b e lo w the p re v io u s y e a r's o u tp u t.

c a p a c ity levels. Iro n a n d steel n e e d s fo r p re se n t a n d

Part o f the re d u c tio n m a y h a ve be en a sso c ia te d

p la n n e d o il d r illin g o p e r a tio n s w ill req u ire eve n

w ith the c lo s in g o f a large iron a n d steel fo u n d ry
in B ir m in g h a m last su m m e r. Iro n p r o d u c t io n w a s

fu rn a ce s to the n e w " Q - B O P " fu rn a c e s b y A la b a m a 's

greater p ro d u c tio n . C o n v e r s io n fro m o p e n -h e a rth

a lso cu rtaile d b y the te m p o ra ry s h u t d o w n o f a b ig

largest ste e lm a k e r w ill h e lp m e e t g r o w in g d e m a n d

b last fu rn a ce fo r m a in te n a n c e p u rp o se s. W h e n the
fu rn a ce re su m e d o p e r a tio n in N o v e m b e r 1973, iron

and , at the sa m e tim e, h e lp a lle v ia te e n v ir o n m e n ta l
p ro b le m s.

a n d steel p r o d u c t io n in c re a se d m a rke d ly . E n v iro n ­
m e ntal facto rs w e re r e s p o n sib le fo r ta k in g several
e lectric fu rn a ce s o u t o f o p e r a tio n in January o f this
year, a n d p ro d u c t io n a g a in d e clin e d .
In an y case, str o n g d e m a n d fo r the se b a sic m e ta ls

in c o m e in A la b a m a . In 1973, a v e ra g e m o n t h ly levels

has e n c o u r a g e d p ro d u c e r s to o p e ra te n ear m a x im u m

o f the state's farm receip ts rose m o re than 40 p e r­

174



W o r ld Eve n ts B e n e fite d F arm e rs
N a tio n a l a n d in te rn a tio n a l e v e n ts b o o s t e d farm

NOVEMBER 1974, MONTHLY REVIEW

cent. C r o p receip ts a lo n e w e re u p a lm o s t 29 percent.

d e stro ye d . O f gre ater trage dy, the to r n a d o e s left in

C o tto n , A la b a m a 's m o st im p o rta n t cash cro p , w a s
a b e n e fic ia ry o f the o il e m b a r g o . T h is is b e c a u se
c o tto n c o m p e te s w ith sy n th e tic fib e rs fo r textile

their w a k e o v e r 200 h u m a n casualties.

a n d a p p a re l uses. S in c e m a n y sy n th e tic s are
p e tro c h e m ic a l de rivatives, the d e m a n d fo r c o tto n
increase d. A lt h o u g h c o tto n p ro d u c t io n fell s o m e ­
w h a t in 1973, h ig h e r p rice s m o re than c o m p e n sa te d .
S o y b e a n s are A la b a m a 's m o st im p o r ta n t c ro p in
term s o f a c re a ge p lan te d . H e re a gain , w o r ld eve nts

A la b a m a B a n k s U n d e r P ressu re
B a n k in g a ctivity m irro re d the state's c h a n g in g
e c o n o m ic d e v e lo p m e n ts. T o ta l d e p o sits at A la b a m a
m e m b e r b a n k s g r e w 15 p e rce n t d u r in g 1973, w h ile
lo a n s w e re u p 22 percent. T h e m o re rap id gro w th
in lo a n s relative to d e p o sits is typ ica l o f the p re ssu re
b a n k s a cro ss the n a tio n h a ve e x p e rie n ce d . T h is

h a d c o n se q u e n c e s fo r farm ers. T h e d isa p p e a r a n c e

p re ssu re h as c o n tin u e d in to the first h a lf o f 1974;

o f a n c h o v ie s o ff the c o a st o f Peru r e d u c e d an im ­
p o rta n t so u rc e o f w o r ld p ro te in . A s a su b stitu te
p ro te in so u rc e , the d e m a n d for, a n d thu s the p rice
of, so y b e a n s increased.

the state's total b a n k lo a n s h a ve in c re a se d 15

C r o p cash receip ts d r o p p e d o ff q u ite sh a rp ly in
the first q u a rte r o f 1974. But, o n average, in the first
e ig h t m o n th s, c ro p receip ts are a b o v e the ir levels
o v e r the sa m e p e r io d in 1973. Large incre a se s in

p erce n t, b u t total d e p o sits, o n ly 9 percent.
O u t lo o k
In re v ie w in g A la b a m a 's e c o n o m y , o n e re cu rrin g
th e m e is that the state's p e rfo rm a n c e is c lo se ly tied
to n a tio n a l d e v e lo p m e n ts. W h e n the U. S. c lim b s

p la n te d acreage , p a rtic u la rly fo r c o tto n a n d s o y ­

o u t o f the p re se n t s lo w d o w n , n a tio n a l e c o n o m ic

be an s, s h o u ld m o re than b a la n c e a n y d e c lin e in

g r o w th w ill sp ill o v e r in to A la b a m a .

prices. T h e d r o u g h t s w h ic h se v e re ly hurt the
M id w e s t w e re n o t a se rio u s p ro b le m in A la b a m a .
W e a th e r p e rm ittin g , 1974 c o u ld b e a ve ry g o o d
y ear fo r A la b a m a crops.
For the p ast several years, liv e sto c k receip ts h a ve
taken the lio n 's sh are o f total farm receipts. In 1973
that sh are in c re a se d fro m 67 p e rce n t to a lm o s t 70
p e rce n t o f the total, a n d a ve ra g e m o n th ly liv e sto c k
receip ts a d v a n c e d 47 percent.
U n fo rtu n a te ly , liv e sto c k raisers h a ve n o t h a d the
sa m e g o o d fo rtu n e in recent m o n t h s as c ro p
gro w e rs. T h e la rge in cre a se in 1973 c a m e m o stly in
A u g u s t a n d Sep te m b e r. In O c to b e r , h o w e v e r, liv e ­
sto c k receip ts started fa llin g , a n d farm e rs fo u n d
th e m se lv e s in a t w o -w a y squ ee ze. T h e c o st o f fe e d ­
in g the ir a n im a ls w a s risin g ra p id ly and , at the sa m e
tim e, in c re a se d d o m e s tic a n d fo re ig n su p p lie s
resu lte d in fa llin g liv e sto c k prices. C o m p a r e d to the
first se ven m o n th s o f 1973, liv e sto c k receip ts are
w e ll b e lo w last year.
A s m e n tio n e d , w e a th e r in A la b a m a h as be en
g e n e ra lly fav o ra b le , m itig a tin g the effects o f the
e n e rg y crisis a n d b e n e fitin g farm ers. B u t o n e n o ta b le
e x c e p tio n to this w a s the sp ate o f to r n a d o e s w h ic h
stru c k the S o u th e a st earlier this year. E stim ated
d a m a g e in A la b a m a w a s p la c e d at $40 m illio n , the
h ig h e st in the S ou th e a st. N e a rly 1,500 h o m e s,
a p a rtm e n ts a n d c o m m e r c ia l b u ild in g s w e re

In the lo n g run, the la rge v o lu m e o f n e w a n d
e x p a n d e d in d u strial p lan ts a n n o u n c e d last y ear a n d
this y ear b o d e s w e ll fo r the state's future. T h is
e x p a n sio n has n o t h a d a sig n ific a n t effect o n state
e m p lo y m e n t, fo r m a n y o f the p ro jects are o f a
c a p ita l-in te n siv e rather than a la b o r-in te n siv e
nature. M o re o v e r , sin ce c o m p le t io n date s fo r m a n y
o f the p ro jects are far in the future, the u ltim ate
im p a c t o n e m p lo y m e n t is yet to b e felt. Bu t as su ch
e x p a n sio n p ro ce e d s, A la b a m a w ill b e g in to reap
its benefits.
T w o p ro je cts d e se rv e sp e c ia l m e n tio n in this
regard. O n e is the T e n n e s s e e -T o m b ig b e e in la n d
w ate rw ay , w h ic h w ill c o n n e c t the Port o f M o b i le to
the T e n n e sse e River. It w o u ld c u t w a te rw a y
d ista n c e s b e tw e e n A la b a m a p o rts a n d th o se o f o th e r
states, p r o v id in g c o n sid e r a b le sa v in g s in tra n sp o rta ­
tio n c o sts a n d sp u rr in g d e v e lo p m e n t o f in d u stry
a lo n g the route.
A s e c o n d project, w h ic h is less defin ite , is the
p r o p o s e d c o n stru c tio n o f a su p e rp o rt fac ility o ff
M o b i le fo r u n lo a d in g o il su p ertan ke rs. This,
c o m b in e d w ith the T e n n -T o m w ate rw ay , w o u ld
p ro v id e fo r the d e v e lo p m e n t o f refineries a n d
p ro c e ssin g facilities, c re a tin g n e w jo b o p p o rtu n itie s
fo r state residents. If A la b a m a is to avail itself o f the
e c o n o m ic p o te n tial o f the se p rojects, it m u st
c o n tin u e e n la r g in g a n d im p r o v in g d o c k a n d
p o rt facilities. ■

FEDERAL RESERVE BANK OF ATLANTA




175

S I X T H

C

D I S T R I C T

u t - B

a c k

B A N K I N G

in

M

N D T E S

o b i l e

H

o m

e

L o a n s

S IX T H D IS T R IC T M E M B E R B A N K M O B IL E H O M E L O A N S
Change,
Dec. 1973
from
June 1973

%

June 1974
Amount
(million $)
DISTRICT

. . .

% Change,
June 1974
from
Dec. 1973

819

+

14

+

4

. . . .

128

+

10

+

5

A n n is to n G a d sd e n
. .
B ir m in g h a m
. .
D o th a n . . .
M o b ile
. . .
M o ntgom ery . . .

9
57
4
14
35

+
+
+
+
+

6
9
9
14
13

+
+
—

2
3
2
7

3 41
34
112
83
5

+
+
+
+
+

10
15
18
8
2

+
+
+
+
+

ALABAMA

FLORIDA

. . .

J a c k s o n v ille
. .
M ia m i
. . . , ,
O rla n d o
. . . .
P e n sa c o la
. .
T a m p a -St.
P e t e rs b u rg
. .

M ISSISSIPPI*

. . .

Jackson
. . . .
H a ttie sb u rg -L a u re lM e rid ia n
. .
N a tc h e z
. . . .

+
+

4
6
12

4
0
5

107

+

4

+

11

28
9

+
+

30
17

_
—

9
33

17
1

+
+

36
52

+
+

8
7

June 1974
Amount
(million $)
GEORGIA

. . .

A tla n ta . . .
A u g u s ta
. .
C o lu m b u s . .
M acon
. . .
Savannah . .
S o u th G e o rgia

.
.

LOUISIANA*
A le x a n d ria L a k e C h a rle s
B a to n R o u g e
Lafaye tte-Ib eriaH oum a . .
N ew O rle a n s

T EN N ES SEE*
C h a tta n o o g a
K n o x v ille . .
N a sh v ille . .
T ri-C itie s . .

.
.
.
.

% Change,
Dec. 1973
from
June 1973

% Change,
June 1974
from
Dec. 1973

115
67
14
14
10
17
2

+
+
+
+
+
+
+

20
18
28
20
40
8
12

+
+
+
+
+
+
+

12
14
21
17
1
20
2

56

+

17

+

0

15
13

+
+

20
7

+
+

14

4
25

+
+

2
24

—

152
30
12
103
10

+
+
+
+

20
30
6
17
66

+

_

+
+
—

+

12
2
10

1
1
16
5
31

N O T E: F ig u r e s s h o w n are fo r trad e a n d b a n k in g areas, w h ic h in c lu d e se v e ra l c o u n t ie s s u r r o u n d in g ce n tra l citie s. B o u n d ­
a rie s of s o m e a re a s in c lu d e c o u n t ie s in tw o states. S o m e data are pa rtly estim a te d . C h a n g e s m a y reflect stru c tu ra l
c h a n g e s in serie s. T o ta ls m a y n ot a d d b e c a u s e o f ro u n d in g .
‘ R e p re s e n ts th a t p ortion of th e state in the S ix t h D istrict.

176



NOVEMBER 1974, MONTHLY REVIEW

In the last ten years, m a n y S o u th e a ste rn

b a n ke rs

M o b ile Hom e S h ip m e n ts to Dealers
Sixth District States

h a ve e n te re d the m a rke t fo r m o b ile h o m e loan s,
d e v e lo p in g c o n sid e r a b le expe rtise in a n a ly z in g a n d

T h o u s a n d s o f U n it s

h a n d lin g these loan s. B a n k s w e re in itia lly attracted
to this m arke t b e c a u se m o b ile h o m e lo a n s o ffe re d
a rap id w a y to b u ild a v o lu m e o f relative ly p ro fit­
a b le in sta lm e n t loan s. T h e se lo an s, m o re o v e r, fille d
a g a p b e tw e e n sh o rte r-m a tu rity c o n s u m e r lo a n s a n d
lo n g e r-m a tu rity resid en tial m o rtga ge s. A s a result,
D istric t in su re d b a n k s' m o b ile h o m e lo a n s g re w
fro m v irtu a lly n o th in g to $440 m illio n b y 1970 a n d
then trip le d to $1,251 m illio n b y the e n d o f 1973.
D u r in g the first h alf o f 1974, h o w e v e r, the situ a ­
tio n c h a n g e d : T h e v o lu m e o f m o b ile h o m e lo a n s
in c re a se d o n ly 4 p e rce n t
T h e se b a n k s h ad be en
c re dit at fo u r tim e s that
o f 30 p erce n t d u r in g the
d o w n at m e m b e r b a n k s

at D istric t m e m b e r banks.
e x p a n d in g m o b ile h o m e
rate, o r at an a n n u a l rate
early Seven tie s. T h is s lo w ­
p r o b a b ly o v e rsta te d w h a t ­

eve r d e c e le ra tio n has o c c u rre d at D istric t b a n k s in
ge n e ral, h o w e v e r, sin ce so m e large m e m b e r b a n k s
o r ig in a te m o b ile h o m e lo a n s a n d then sell the m
to sm a lle r n o n m e m b e r ban ks.
A s usu al, the 1974 lo an s lo w d o w n w a s n o t u n i­
fo r m ly d istrib u te d t h r o u g h o u t the D istrict. T ak en
toge th e r, m e m b e r b a n k s in G e o r g ia a d d e d a c o n ­

S o u r c e : M o b ile H o m e M e r c h a n d is e r
* B a s e d u p o n th e r a t e o f s h ip m e n t s th r o u g h J u l y .

M o bile Hom e Loans O u tstan ding
Sixth D istrict— A ll Insured B an ks
M il. $

sid e ra b le v o lu m e o f n e w lo an s, w h ile b a n k s in the
so u th e rn h a lf o f M is s is s ip p i d id n ot even rep lace
the lo a n s that w e re p a id off. T h e d r o p -o ff in T e n ­
n essee p artly reflects lo an sale s b y N a sh v ille b a n k s
rather than a d r o p in o r ig in a tio n s. A ls o , the state's
1 0 -p e rc e n t u su ry la w has u n d o u b t e d ly h a d a n e g a ­
tive im p act.
B o th e c o n o m ic a n d fin a n c ia l fac to rs have c o m ­
b in e d to p ro d u c e the ove ra ll le n d in g pattern.
Be fo re fin a n c in g c o n sid e r a tio n s b e c a m e a s ig n if­
ican t factor, S o u th e a ste rn m o b ile h o m e sale s w e a k ­
e n e d in late 1973 fo r several reasons. First, m o b ile
h o m e m arke ts in so m e parts o f the D istric t m a y
ha ve b e c o m e saturated, at least te m p o ra rily ; o v e r
800,000 u nits have be en s o ld in the S o u th e a st d u r ­
in g the last ten years. S e c o n d , m o b ile h o m e p rices
have increase d, re fle ctin g h ig h e r p ro d u c t io n costs,
m o re e x p e n siv e o p tio n s, a n d the in c re a sin g p re v ­
a le n c e o f tra d in g u p to m o re e x p e n siv e ly e q u ip p e d
units. T h ird , real sp e n d a b le in c o m e s o f m a n y p r o ­
sp e c tiv e m o b ile h o m e b u y e rs b e g a n to e ro d e in
1973.
A su b sta n tia l part o f the recent re d u c tio n in b a n k
m o b ile h o m e le n d in g, h o w e v e r, has u n q u e s tio n a b ly
c o m e fro m the b a n k s ' o w n re lu cta n ce to m a k e
these loans. First, b an k e rs have be en either u n ­
w illin g o r u n a b le to increase their interest rates o n
m o b ile h o m e lo a n s to ke e p p ac e w ith incre a se s in
their o w n c o sts o f b o rr o w e d fun ds. S e c o n d , d u r in g
the tim e w h e n the rate o f return o n m o b ile h o m e
lo a n s h a d b e c o m e relatively unattractive, the b a n k s
w ere a lso fa c in g stro n g lo an d e m a n d s fro m o th e r
b o rro w e rs, n o ta b ly b u sin e sse s a n d n o n b a n k fin a n ­
cial in stitu tio n s, as w e ll as to fin a n c e resid en tial
m o rtg a g e s a n d c o m m e r c ia l p ro p e rty d e v e lo p m e n t.
A n o th e r c o n c e rn o f the b a n ke rs has be en the q u a l­
ity o f their m o b ile h o m e lo an p o rtfo lio . A g r o w in g




J e - ’7 0

J e - ’71

D-’ 71

J e - ’7 2

D-’7 2

J e - ’73

D-’ 73

( c a ll d a te s )

n u m b e r o f m o b ile h o m e lo an d e lin q u e n c ie s a n d
re p o sse ssio n s are c a u s in g b a n k e rs to a cc e p t o n ly
p rim e -q u a lity c re dit a p p lic a tio n s.
Be fore late 1973, the se factors w e re n ot p ro b le m s.
Real in c o m e s w e re risin g a n d b a n k s w illin g ly in ­
cre ased the lo an m a tu ritie s fro m 6 to 10 years, in
o rd e r to m in im iz e the im p a c t o n m o n th ly p a y m e n ts
o f larger a n d m o re e x p e n siv e m o b ile h o m e s. A t the
sa m e tim e they w e re a b le to increase the y ie ld o n
these loans. But n o w , w h e n m o b ile h o m e s sales
w o u ld a lso b e n e fit fro m re d u c e d m o n th ly lo an p a y ­
m ents, b a n k s have m o v e d in just the o p p o s ite d ir e c ­
tion. S o m e o th e r c o n s u m e r lenders, h o w e v e r, h a ve
re m a in e d w illin g to m a k e these lo an s, w ith su ffi­
c ie n tly lo n g re p a y m e n t p e rio d s to e n a b le m a n y b o r ­
ro w e rs to m e e t the m o n th ly p ay m e n ts.
JOHN M. GODFREY

S ix t h

D is t r ic t

S t a t is t ic s

S e a s o n a lly A d ju ste d
(A ll d a ta a re in d e x e s , u n le s s in d ic a te d o t h e r w is e .)
L a t e s t M onth
1974

O ne
M onth
Ago

Tw o
M o nth s
Ago

One
Year
Ago

U n e m p lo y m e n t R a te
(P e rc e n t o f W o rk F o r c e ) ......................... S e p t.
A vg. W e e k ly H rs . in M fg. (H r s .) . . . S e p t.

S IX T H D IS T R IC T
IN C O M E A N D S P E N D IN G

L iv e s to c k
......................................
In s ta lm e n t C re d it a t B a n k s * / ’

S ep t.
Aug.
Aug.
Aug.

179
186
170
182

180
196
260
178

178
174
232
159

163
243

. S e p t.
, S e p t.

681
654

6 24
5 97 r

676
667r

701
584

.
.
.
.

170

210

E M P L O Y M E N T A N D P R O D U C T IO N

P r in tin g an d P u b lis h in g

L b r ., W ood P ro d s ., F u rn . & Fi>
S to n e , C la y , a n d G la s s . . .

T ra n s p o rta tio n

E q u ip m e n t

S ta t e a n d L o c a l G o v e rn m e n t
F a rm E m p lo y m e n t ............................................
U n e m p lo y m e n t R a te
(P e rc e n t o f W o rk F o rc e ) . . . .
In su re d U n e m p lo y m e n t
(P e rc e n t o f C o v . E m p . ) .........................
A vg. W e e k ly H rs. in M fg. (H rs .) . .

P e tro le u m

L a t e s t M onth
1974

P ro d u c tio n *

P r in t in g a n d P u b lis h in g

F u rn itu r e a n d F ix t u r e s . .
S to n e , C la y , a n d G la s s . .
P r im a ry M e t a l s .........................
F a b ric a te d M e ta ls . . . .
N o n e le c tric a l M a c h in e ry
E le c t r ic a l M a c h in e ry
. .
T ra n s p o rta tio n E q u ip m e n t

.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

S ep t.
S e p t.
S ep t.
S ep t.
S e p t.
S ep t.
S e p t.
S ep t.
S ep t.
S ep t.
S e p t.
S ep t.
S e p t.
S e p t.
S e p t.
S ep t.
S ep t.
S e p t.
S ep t.
S ep t.
S e p t.
S e p t.
S e p t.
S e p t.
Aug.

. S e p t.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

S e p t.
S e p t.
S e p t.
S ep t.
S ep t.
J u ly
S ep t.
Feb .
Feb.
Feb.
Feb.
Feb .
Fe b .
Feb.
Fe b .
Fe b .
Feb .
Feb .
Feb .
Feb .
Feb.
Feb .
Feb .
Feb.

F IN A N C E A N D B A N K IN G
Lo an s*
A ll M e m b e r B a n k s ............................................ Sep t
La rg e B a n k s .........................................................S e p t
D e p o sits*
A ll M e m b e r B a n k s ............................................ S ep t
L a rg e B a n k s ................................
B a n k D e b its * / * *
.........................

1 32 .4
1 17 .4
114.7
104.0

131.2
119 .0
1 15 .7
1 01 .5

137 .8
140.7
124 .6
138 .8
1 47 .4
150 .8
104.5
139.1
8 7.4

113 .6
128.7
1 11 .4
1 20.3
110.7
128.8
1 13 .3
132.0
156 .6
1 05.7
1 37 .8
142.1
125.9
1 38 .2
1 47.3
150.4
103 .6
138.7
8 1.5

113.5
129.1
108.3
123 .2
113.1
1 30.4
1 14.4
1 30.7
1 55.0
116.2
135.5
150 .2
125.1
137.1
145 .9
146 .6
1 00.4
131 .9
8 3.8

5.2

4 .9

4 .9

4 .0

2 .7
4 0 .0
256
174
338
76
98
2 9 9 .4
2 4 1 .9
189.9
2 9 8 .4
294.1

2 .3
4 0.1
198
159
237
79
99
2 9 7 .0
2 4 3 .4
1 90.0
3 0 4 .5
2 9 3 .0
2 04 .5
156 .0
3 23 .5
3 6 1 .3
2 0 5 .9
186 .4
2 2 9 .9
2 7 3 .9
3 1 0 .6
4 6 8 .8
8 5 5 .9
392.1

2 .3
4 0.2
208
181
236
79
99
3 0 0 .0
2 47 .7
191 .5
3 0 1 .7
2 9 1 .9
2 2 6 .9
1 55 .9
3 2 0 .9
3 6 2 .5
2 06 .3
188.7
2 16 .5
2 72 .2
3 0 8 .0
4 7 8 .9
8 3 5 .0
4 1 6 .0

2 .3
4 0.7
249
287

132 .0
1 16 .9
114.4
103 .2
109.5
1 11 .9
112.5
128.1
112.7

132.1
1 17 .4
114.7
1 03 .4
110.3
112.3
1 12 .9
128.7
111.7

108.1
126 .7
114 .8
131.6
156.7
107 .6
137 .3
141 .4
124.5
138 .8
147.8
151.3
105 .6
135 .9
8 1 .4

109.6
127.5
113.7
130.3
155.1

120.0 120.6
110.0

4 .3
4 0 .7

One
Year
Ago
3.9
4 0 .2

M em b er B a n k L o a n s ............................................ S e p t.
M em b er B a n k D e p o s i t s ................................S e p t.
B a n k D e b i t s * * ......................................................... S e p t.

257
215
275

2 54
206
267

2 49
2 08
273

225
191
2 06

182
166

192
197

192

202

172
185

S e p t.
S e p t.
S e p t.
S e p t.
Aug.

153.3
128 .6
158.1
192.7
102.5

153.3
129 .0
159.7
1 93 .2
109 .0

155.3
129.3
160.3
198 .6
9 8 .8

S e p t.
S e p t.

5 .5
40.1

5 .2
4 0.2

4 .8
4 0 .4

3.9
4 1.1

M em b er B a n k L o a n s ............................................
. S e p tt.
M em b er B a n k D e p o s i t s ......................................
. S ep tt.
B a n k D e b i t s * * ......................................................... S e p t

314
247
325

3 16
2 48
330

313
248
311

277
233
287

Sep t.
. A ug.

164
128

169
195

164
153

167
153

. S e p t.
Sep t.
. S e p t.
S e p t.
. Aug.

127.8
1 09.2
136.3
135.7
8 4.3

110.1

128.2

127.6
109 .0
136.3
138 .5
8 3.4

1 28 .4

1 36.4
135.3
8 9.7

Se p t.
. S ep t.

5.1
3 9.3

4 .8
3 9 .8

4 .6
3 9.6

3 .8
4 1.0

2 69
192
337

270
188
3 44

270
195
330

234
182
282

. S ep t.
. A ug.

175
273

159
236

160
154

153
319

. S e p t.
. S e p t.
, S e p t.
S e p t.

116.5
103.4
119.2
8 9.2
6 1.3

1 15.6

115.8
103.3
1 18.4
8 7.3
6 6.4

115.2
105.5
1 17.2

. S e p t.
. S e p t.

7.1
4 0.7

4 0.0

4 0 .4

6 .3
4 1 .2

Se p t.
Se p t.

249
188
244

252
189
2 48

2 48
191
244

218
171
179

202

201

201
186

190
249

129.3
129.3
129.2
124.3
7 9.9

129.1
130 .2
128.6
124.6
7 4.0

1 28.2
1 30 .5
1 27.2
1 34.0
7 1.5

F L O R ID A

M a n u fa c tu rin g P a y ro lls
................................S e p t.
F a rm C a sh R e c e i p t s .............................................A ug.
EM PLO YM EN T

U n e m p lo ym e n t R a te
(P e rc e n t of W ork F o rc e ) . .
Avg . W e e k ly H rs . in M fg. (H rs .)

151 .8
129.8
156 .0

212.8
106.1

F IN A N C E A N D B A N K IN G

EM P LO YM EN T

202.6

1 56 .4
3 11 .7
368 .1
2 0 7 .2
1 77 .4
231.1
2 7 3 .6
3 1 0 .6
4 72 .7
8 6 5 .8
4 1 9 .9

212

82
113
2 88 .5
2 3 8 .8
185.5
2 81 .8
2 8 6 .8

N o n farm E m p lo y m e n t . . . .
M a n u f a c t u r i n g ................................
N o n m a n u fa c tu rin g
. . . .
C o n s t r u c t i o n ................................
F a rm E m p lo y m e n t
U n e m p lo ym e n t R a te
(P e rc e n t of W ork F o rc e ) . .
Avg. W e e k ly H rs . in M fg. (H rs .)

EM PLO YM EN T
N o n farm

E m p lo y m e n t

C o n s tru c tio n
U n e m p lo ym e n t R a te

277
261
215
190
301

279
263
214
186
3 04 r

276
2 59
216
184
293

242
225

200

1 35 .6
147.7
87.1

F IN A N C E A N D B A N K IN G

222.1

161.7
3 0 5 .9
3 47 .6
199.6
190.6
2 07 .0
2 3 1 .0
283 .3
4 3 5 .9
778.1
4 53 .2

112.6

Avg . W e e k ly H rs. in Mfg. (H rs .)

101.2

118.5
8 7.8
7 1.3

6.6

6.8

88.8
7 5.9

F IN A N C E A N D B A N K IN G

176
245

M IS S IS S IP P I
IN C O M E
180
267

F a rm C a s h R e c e ip t s
EM PLO YM EN T
. S e p t.
. S e p t.

183
225

179
207

121.1 121.0
117 .9
.5
121.1 1 22.5 117
122.0

119.8
1 17 .0

124.3
6 8.9




Tw o
M o nth s
Ago

F IN A N C E A N D B A N K IN G

111.2 112.6
112.0 1 17.6

A LA B A M A

178

4 .6
4 0 .4

O ne
M onth
Ago

123.5
7 5.6

120.3
8 1 .8

168
266

191

2 14

EM PLO YM EN T
119.3
117.1
120.3
132.1
6 9 .9

, S e p t.
S e p t.

1 30 .0
128.5
130.7
125.6
7 5.9

NOVEMBER 1974, MONTHLY REVIEW

O ne
M onth
Ago

L a t e s t M o nth
1 97 4
U n e m p lo y m e n t R a te
(P e rc e n t o f W o rk F o rc e ) . .
A vg. W e e k ly H rs. in M fg. (H rs .)

Tw o
M o n th s
Ago

O ne
Year
Ago

L a t e s t M o nth
1 974

Tw o
M o n th s
Ago

O ne
Year
Ago

EMPLOYMENT
. S ep t.
. Sep t.

4.1
39.1

4 .2
3 9.6

4 .2
3 9.7

3.7
4 0 .4

. S ep t.
. Sep t.
. S ep t.

261

259

264
218
262

258
217
2 60

239
205
204

N o n fa rm E m p l o y m e n t .........................
M a n u fa c tu rin g
......................................
N o n m a n u fa c t u r in g ................................
C o n s t r u c t i o n ......................................
F a rm E m p lo y m e n t ......................................
U n e m p lo ym e n t R a te
(P e rc e n t o f W ork F o rc e ) . . .
A vg . W e e k ly H rs . in M fg. (H r s .) .

F IN A N C E A N D B A N K IN G

B a n k D e b its * / * *

O ne
M onth
Ago

211

.
.
.

. S e p t.
. S ep t.
. S ep t.
. Aug.

128.1
117.7
134.0
133.4
9 5.7

128.5
118.2
134.2
135.7
9 3.8

128.2
1 17.9
134.0
135.7
8 7 .2

1 27 .5
120 .5
1 31 .4
1 33 .4
9 6.3

.
.
.

. S e p t.
. S e p t.

4.0
4 0.3

3.9
4 0.3

4 .6
4 0.7

3 .0
4 0 .6

.
.

. S ep t.
. S ep t.

266
203
286

272
203
2 90

2 68
2 04
270

225
185
213

TEN N ESSEE
F IN A N C E A N D B A N K IN G
S ep t.
Aug.

F a rm C a s h R e c e ip t s

180
217

179
204

183
182

* F o r S ix t h D is t r ic t a re a o n ly ; o th e r to t a ls fo r e n tir e s ix s t a t e s

M em ber B a n k Lo a n s* . . . .
M em b er B a n k D e p o sits* . . .
B a n k D e b i t s * / * * ......................................

168
217

* * D a ily a v e ra g e b a s is

f P r e lim in a r y d a ta

.
.

r-R e v ise d

N .A . N ot a v a ila b le

N o te : In d e x e s fo r b a n k d e b its , c o n s tru c tio n c o n t ra c t s , c o tto n c o n s u m p tio n , e m p lo y m e n t, fa rm c a s h re c e ip ts , lo a n s , p e tro le u m p ro d u ctio n , a n d p a y r o lls : 1967 = 1 00.
A ll o th e r in d e x e s : 1957-59 = 1 0 0 .
S o u rce s:
M a n u fa c tu rin g p ro d u ctio n e s tim a te d b y t h is B a n k ; n o n fa rm , m fg . an d non m fg . e m p ., m fg . p a y r o lls a n d h o u rs, an d u n e m p ., U .S . D ep t, o f L a b o r a n d co o p e ra tin g
st a t e a g e n c ie s ; cotto n c o n s u m p tio n , U .S . B u re a u o f C e n s u s ; c o n s tru c tio n c o n t ra c t s , F . W . D odge D iv ., M cG ra w -H ill In fo rm a tio n S y s te m s C o .; p e tro l, p ro d ., U .S . B u re a u of
M in e s ; fa rm c a s h re c e ip ts a n d fa rm e m p ., U .S .D .A . O th e r in d e x e s b ased on d a ta c o lle c te d b y t h is B a n k . A ll in d e x e s c a lc u la t e d b y t h is B a n k .
’ D ata b e n ch m a rk e d to Ju n e 1971 R e p o rt of C o n d itio n .

D e b it s

to

D e m a n d

D e p o s it

A cco u n ts

Insured Commercial Banks in the Sixth District
(In T h o u s a n d s o f D o lla rs )
P e rce n t C h an ce

P e r c e n t C h an g e

S e p t.
1974
fro m
Se p t.
1974

Aug.
1974

S e p t.
1973

Aug. S e p t.
1974 1973

Year
to
D ate
9 m o s.
197 4
fro m
1973

S T A N D A R D M ET R O P O L IT A N
S T A T IS T IC A L A R E A S ’
B ir m in g h a m .
G a d sd e n
. .
H u n ts v ille . .
M o bile
. . . .
M o ntg o m ery .
T u s c a lo o s a
.

.
.
.
.
.

.

.

.
.
.

.
.
.

S e p t.
1974
1 98,771
7 8,28 6

D othan
S e lm a

5 ,1 67 ,4 51
103,975
3 9 0 ,0 2 9
1 ,1 72 ,9 86
6 76 ,6 72
2 3 1 ,6 1 0

4 ,7 8 0 ,3 2 6
1 10,0 38
4 05 ,5 53
1 ,2 76 ,1 85
7 23 ,7 91
2 46 ,1 62

3 ,0 8 6 ,6 8 4
7 0,47 7
2 72,821
9 1 2 ,0 3 4
5 50 ,5 98
2 01 ,3 45

8 1 1 ,9 3 4
4 6 4 ,6 0 7

6 4 9 ,9 4 2
3 7 1 ,9 8 1

+
-

8
6
4
8
7
6

+ 67
+ 48
+ 43
+ 29
+ 23
+ 15

+ 35
+ 14
+ 23
+ 24
+ 12
+ 23

+ 20
+ 24

+ 13
+ 19

B a rto w - L a k e la n d W in te r H a ve n
. .
7 7 9 ,1 0 9
D a yto n a B e a c h . . .
4 6 1 ,4 2 9
F t. L a u d e rd a le H o lly w o o d . . . .
1 ,8 0 7 ,9 5 5
F t. M y e r s .........................
3 4 6 ,7 3 0
G a in e s v ille
. . . .
2 6 7 ,0 1 3
J a c k s o n v ille . . . .
4 ,9 5 6 ,1 1 8
M elb o u m eT itu s v ille - C o c o a
4 4 6 ,6 0 9
M ia m i
................................
7 ,0 2 5 ,3 2 5
O r l a n d o ................................1 ,4 1 3 ,2 3 2
P e n s a c o l a .........................
5 0 7 ,1 9 2
S a ra s o ta
.........................
508 ,8 81
T a lla h a s s e e
. . . .
9 0 2 ,3 6 9
T a m p a - S t. P e te
. .
4 ,0 9 4 .3 9 8
W. P a lm B e a c h
. .
1 ,1 4 3 ,9 2 9

2 ,0 7 8 ,7 2 5
3 7 2 ,0 8 6
2 8 6 ,8 1 2
4 ,9 8 7 ,0 1 8 r

1 ,5 9 3 ,5 7 0
2 7 0 ,9 1 0
2 2 5 ,8 5 4
3 ,6 6 1 ,3 7 7

-13
+13 +12
- 7 + 28 +26
- 7 + 18 +13
- 1 +35 + 21r

4 2 7 .9 2 8
7 ,6 0 7 ,6 6 1
1 ,6 0 6 ,9 9 6
5 5 3 ,3 6 3
5 65 ,0 91
9 3 0 ,6 9 6
3 ,9 2 1 ,3 2 8
1 ,1 8 0 ,6 4 5

3 6 7 ,4 5 8
6 ,0 3 1 ,1 4 7
1 ,3 1 0 ,9 3 6
3 9 4 ,4 7 4
4 2 7 ,2 4 8
7 5 6 .0 2 7
2 .9 4 5 ,3 8 2
1 ,0 9 4 ,7 7 4

+22

+ 10

+ 16

+ 15
+ 7
+ 18
+ 16
+ 7
+ 13

A l b a n y ................................
1 94,081
A t l a n t a ................................ 1 8 .7 5 5 ,7 0 6
A u g u s t a ................................
7 1 3 ,3 8 0
C o l u m b u s .........................
4 4 7 ,4 8 9
M a c o n ................................
8 0 6 ,7 3 4
S a v a n n a h .........................
6 1 8 ,6 9 9

1 9 3 ,2 95
1 8,41 7,97 1
6 4 8 ,6 5 4
4 8 5 ,0 1 1
8 5 5 ,9 3 7
6 7 0 ,8 6 6

1 8 0 ,6 62
1 5 ,2 4 8 ,8 4 5
4 7 6 ,9 6 8
3 8 7 ,2 2 2
5 3 2 ,6 7 3
4 7 0 ,4 6 2

- 8
-12

+ 8
+ 29
+ 19
+ 19
+ 39

+4

+8

+ 0 +7

-3

+9

+
+
-

2
10
8
6
8

+ 23
+ 50
+ 16
+ 51
+ 32

+ 28
+28
+19
+ 53
+20

1
1
0
6
5

+ 28
+ 71
+ 31
+25
+35

+ 21
+ 43
+ 21
+ 21
+ 21

A le x a n d ria
B a to n R o u ge
L a fa y e tt e
. .
L a k e C h a r le s
N ew O rle a n s

2 9 3 ,9 3 7
1 ,8 6 6 ,4 7 9
3 3 2 .5 6 7
2 5 3 ,6 4 9
4 ,8 9 6 ,9 3 1

2 9 1 ,5 6 3
1 ,8 9 0 ,9 7 3
3 3 3 ,4 1 4
2 7 0 ,5 0 8
5 ,1 6 7 ,2 4 8

2 3 0 ,0 9 2
1 ,0 9 2 ,8 4 6
2 5 3 ,4 3 7
2 0 2 ,9 61
3 ,6 1 9 ,8 1 2

+
-

B ilo x i- G u lfp o rt . . .
J a c k s o n ................................

2 7 1 ,9 4 5
1 ,6 5 5 ,1 5 4

2 7 7 ,5 4 9
1 ,8 6 0 ,8 3 0

2 2 5 ,0 5 9
1 ,1 8 2 ,0 8 7

- 2
-1 1

C h a tta n o o g a . . . .
1 ,2 9 6 ,6 0 6
K n o x v i l l e ......................... 2 ,0 1 1 ,0 2 0
N a s h v i l l e ......................... 4 ,2 1 6 ,1 1 6

1 ,3 2 1 ,9 8 4
2 ,1 2 3 ,9 1 0
4 ,4 2 8 ,9 7 3

1 ,2 7 1 ,1 9 5
8 4 1 ,0 7 0
3 ,3 0 9 ,9 3 8

- 2
+ 2
+14
- 5 + 1 3 9 + 11 7
- 5
+ 27
+ 28

O TH ER C EN T ER S
A n n isto n
.........................

S e p t.
197 4
fro m

1 2 1 .6 95

2

+ 21
+ 40

+ 27

4

+
+ 31

+ 11

B ra d e n to n
. . .
M onroe C o u n ty . .
O c a l a ................................
S t. A u g u stin e
. .
S t. P e te rs b u rg . .
T a m p a .........................
A th e n s
B ru n s w ic k
D alto n
E lb e rto n
G a in e s v ille
G r iffin
L a G ra n g e
N ew n a n
Rom e
V a ld o sta
A b b e v ille
B u n k ie
. .
Ham m ond
N ew Ib e ria
P la q u e m in e
T h ib o d a u x .

.

182 ,4 50
8 5 ,4 8 9
1 99,507
4 8,05 3
1 ,0 3 2 ,8 5 6
2 ,1 1 7 ,8 3 0

A ug.
1974
1 99,746
8 1,95 0
2 1 1 ,7 8 8
9 2 ,2 3 6
1 93,013
5 7 ,2 2 4 r
9 40 ,1 39
2 ,0 2 7 ,7 7 3

S e p t.
1973
1 87 ,3 60
7 2 ,4 1 9
1 45 ,9 78
6 3,19 3
1 75,298
3 7 ,7 4 3
9 28 ,2 02
1 ,6 9 2 ,2 4 5

169 ,9 27
1 0 4 ,4 2 8
1 83 ,1 79
2 3 ,2 1 6
15 2 ,9 1 6
7 8,84 1
4 9 .0 5 6
56,32 1
1 4 4 ,0 35
1 1 8 ,3 5 9

1 6 9 ,0 52
8 9 ,2 7 2
185.381
2 3 ,8 9 0
1 75 ,0 28
8 8 ,0 4 5
4 3 ,2 6 0
5 3 ,9 3 8
151 ,4 73
1 1 7 ,5 83

1 3 6 ,9 1 3
8 7 ,8 0 4
1 8 2 ,1 93
2 1 ,1 7 4
12 8 ,5 0 4
6 8,93 1
5 6 ,1 7 7
5 8 ,0 6 8
1 26,781
9 3 ,7 3 7

18.61 3
16,36 3
9 7 ,6 8 3
6 9 ,9 2 8
3 1 ,5 8 7
4 0 ,2 0 4

16,36 7
14,75 0
9 4 ,4 8 9
7 2 ,9 1 2
2 5,97 7
4 1,51 1

1 6 ,1 3 8
9 ,4 7 0
7 8 ,2 5 7
5 5 ,0 0 5
2 5 ,1 0 2
3 3 ,1 1 4

H a ttie sb u rg
L a u re l
. .
M e rid ia n
N a tc h e z
. .
P a sc a g o u la M o ss P o in t
V ic k s b u rg
Y a zo o C ity

1 1 7 ,5 05
8 2 ,7 8 0
1 3 0 .8 98
6 0 ,9 9 8

1 4 6 ,0 79
8 0,66 1
135 ,5 25
6 2,63 1

1 14,301
6 0 ,4 8 2
1 0 7 ,9 23
5 3 ,2 7 9

16 7 ,2 4 0
9 6 ,6 9 6
5 0 ,1 5 4

159 ,1 13

B ris to l
Jo h n so n C ity
K in g sp o rt

1 4 8 ,8 86
1 4 8 .8 98
3 1 5 ,1 61

1 4 6 ,8 4 0 r
1 5 3 ,9 80
3 2 0 ,5 8 0

D is t ric t

To ta l

A la b a m a
F lo r id a
. .
G e o rg ia .
L o u is ia n a 1
M is s is s ip p i'
Ten n essee1

86,011
4 4 ,8 8 8

A u g . S e p t.
197 4 1973
-

Year
to
D a te
9 m o s.
1 97 4
fro m
1973

0
4

+ 6
+ 8

+ 10
+11

-1 4
- 7
+ 3
-1 6
+ 10
+ 4

+ 25
+ 35
+ 14
+ 27
+ 11
+25

+18
+ 41
+ 3
+ 39
+ 7
+ 17

+ 1
+ 17

+ 24
+ 19

+ 6
+ 8

- 1 + 1 +5
- 3
-1 3
-1 0
+ 13
+ 4
- 5

+ 1

+ 10
+ 19
+ 14
-1 3

+ 16
+ 19
+ 22
+ 11

-3

- 6

+ 14
+ 26

+ 11
+ 16

+ 14 + 15
+11 + 73
+ 3 + 25
- 4 + 27
+ 22
+ 26
3
+ 21
-2 0
+ 3

+ 3
+ 37

+ 7
+ 32
+ 14
+ 21
+ 4
+ 9
+ 7
+ 16

+21

+12

+ 14

+ 13

13 6 ,1 3 9 + 5
6 9 ,4 9 9 + 1 2
4 3,66 1 + 1 2

+ 23
+ 39
+ 15

+ 15
+ 25
+ 27

1 0 1 .7 2 3
1 5 4 ,2 2 0
2 4 3 ,3 3 0

+ 46
- 3
+ 30

+ 6r
+ 2
+ 18

3

+ 27

+27

+ 1
- 4
- 4
- 4
- 6
- 4

+ 42
+ 18
+ 24
+ 41
+ 30
+ 39

+ 26
+ 26r
+25
+ 25
+ 26
+ 37

8 7 ,1 1 4 ,3 4 5

9 0 ,2 4 1 .7 7 4 r 6 8 ,3 5 1 ,0 4 2

1 0 ,5 2 5 ,5 3 2
2 7 ,2 1 8 ,1 6 5
2 5 ,6 9 2 ,7 8 9
9 ,1 7 2 ,6 0 2
3 ,4 8 5 ,7 4 4
1 1 ,0 1 9 ,5 1 3

1 0 ,4 0 8 ,6 9 8 7 ,4 2 3 ,1 3 0
2 8 ,2 9 1 ,3 0 1 r 2 3 ,0 2 8 ,8 6 1
2 6 ,7 1 7 ,7 8 6 2 0 ,7 4 5 ,5 2 8
9 ,5 8 9 ,4 7 9 6 ,5 2 3 ,2 1 8
3 ,7 1 5 ,6 3 3
2 ,6 8 3 ,9 6 7
1 1 ,5 1 8 ,8 7 7 7 ,9 4 6 ,3 3 8

+ 1
- 3
- 2
-

'District portion only.
: C o n fo rm s to S M S A d e fin itio n s a s of D e c e m b e r 3 1 , 1972.
r-R e v ise d
F ig u re s fo r so m e a re a s d iffe r s lig h tly fro m p re lim in a ry fig u re s p u b lis h e d in “ B a n k D e b its a n d D e p o sit T u rn o v e r " b y B o a rd o f G o v e rn o rs o f th e F e d e ra l R e s e rv e S y s te m .

FEDERAL RESERVE BANK OF ATLANTA




1 79

D is t r ic t

B u s in e s s

C o n d it io n s

S lu g g is h n e s s p e rm e a te s the S o u th e a st's e c o n o m y . W e a k n e s s in m a n u fa c t u r in g e m p lo y m e n t is sp r e a d in g to
p re v io u s ly u n a ffe c te d in d u strie s, as e v id e n c e d b y the risin g u n e m p lo y m e n t rate. V a lu e o f c o n str u c tio n c o n ­
tract a w a r d s in c re a se d , t h o u g h still at a sig n ific a n tly lo w level. T h e c o n s u m e r se c to r re m a in s w e a k . B a n k
le n d in g v o lu m e h a s re c e d e d ; interest c h a rg e s o n b u s in e s s lo a n s h a v e e d g e d d o w n . D e p o s it in f lo w s at b a n k s
a n d sa v in g s a n d lo a n a sso c ia tio n s stre n gth e n e d . Farm in c o m e re d u c tio n s c a u se d b y a sh a rp d e c lin e in liv e ­
sto c k p ric e s w e re p a rtia lly o ffse t b y g o o d c ro p y ie ld s a n d h ig h e r prices.

T h e recen t w e a k n e ss in la b o r m a rke ts is sp r e a d ­
ing. N o n fa r m e m p lo y m e n t d r o p p e d sligh tly. C o n ­
stru ctio n jo b s in c h e d u p w a rd in S e p te m b e r b u t
re m ain e d

b e lo w

y e a r -a g o

levels.

M a n u f a c t u r in g

e m p lo y m e n t fell a gain . Job d e c lin e s w e re p o ste d in
a h o st o f ind ustries, m o st n o ta b ly in w o o d a n d
w o o d p ro d u c ts; stone, clay, a n d gla ss; textiles; a n d
app are l. T h e u n e m p lo y m e n t rate rose to 5.2 p erce n t
in S e p te m b e r fro m 4.9 p e rce n t in A u g u s t, v e rify in g
the w e a k e n in g la b o r m arket. A y e a r a g o the rate
w a s 4.0 percent.
T h e v a lu e o f total c o n stru c tio n co n tra c ts w a s u p
in S e p te m b e r b u t w a s w e ll b e lo w le v e ls o f earlier
p e rio d s. In the resid en tial sector, a sm a ll increase
in the v a lu e o f con tracts, the first in five m o n th s,
w a s a c c o m p a n ie d b y sm a ll net in flo w s o f d e p o sits
to sa v in g s a n d lo an a sso c ia tio n s. P e rm a n e n t m o rt­
g a g e rates o n s in g le -fa m ily u nits have te n d e d to
level off. T h e v a lu e o f n o n re sid e n tia l c o n tracts
ju m p e d as a result o f tw o large con tracts, o n e fo r
an electric p o w e r p la n t in L o u isia n a a n d o n e fo r
a p a rtm e n t' b u ild in g s in Florida.
C o n su m er
b o r r o w in g
fr o m
banks
in c re a se d
m o d e ra te ly in S e p te m b e r. W e a k n e s s in a u to le n d in g
a gain o ffse t the g r o w th in le n d in g to p u rc h a se
Note: Data on which statements are based have been adjusted
180




n o n a u to m o t iv e c o n s u m e r g o o d s . D e b t re p a y m e n ts
return ed to trend, f o llo w in g s o m e s lu g g is h n e s s in
the p re v io u s m o n th . N e w car sale s d e c lin e d , as d id
d e p a rtm e n t store sa le s after the effects o f in fla tio n
w e re re m o v e d .
By late O c t o b e r , m o st la rg e D istric t b a n k s h a d
re d u c e d the ir p rim e le n d in g rate to 11V4 p erce n t.
B a n k le n d in g w a s relative ly w e a k t h r o u g h o u t m o st
o f O c to b e r , after a d v a n c in g o n ly s lig h tly the m o n th
before. D e p o s it in flo w s stre n g th e n e d d u r in g O c ­
tober. T h e recent ga in in p a s s b o o k sa v in g s has m o re
than o ffse t the lo ss in A u g u s t a n d S e p te m b e r.
Prices o f farm p r o d u c t s h e ld rather ste a d y fro m
A u g u s t to S e p te m b e r, w ith r isin g c ro p p ric e s o ff­
se ttin g s o m e sh a rp d e c lin e s in th e liv e s to c k sector.
H o w e v e r, the p ric e in d e x o f all c o m m o d it ie s w a s
10 p e rce n t b e lo w the y e a r -a g o level. C r o p p ro sp e c ts
re m a in e d bright, eve n t h o u g h s o m e early frost
d a m a g e to so y b e a n s w a s rep orte d. P h e n o m e n a l
y ie ld s h a ve p r o d u c e d a r e c o r d -b r e a k in g p e a n u t
crop. H ig h fee d p rice s c o n tin u e d to fo rce liv e sto c k
to m arket, w h ile cattle p rice s d e c lin e d fu rth er in
O c to b e r . Farm cash receip ts h a ve d r o p p e d b e lo w
y e a r -a g o levels, after b e in g sh a rp ly h ig h e r d u r in g
the first h a lf o f the year.
whenever possible to eliminate seasonal influences.
NOVEMBER 1974, MONTHLY REVIEW