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IN THIS ISSUE:
• District Egg Producers
Crack U.S. Market
•S easonal Income Patterns

REVIEW

in the South
• District Business
Conditions

FEDERAL RESERVE BANK



N O VEM BER

OF A T LA N T A
1968

D is tric t E g g P r o d u c e r s
C rack U. S. M a rke t
Less than four blocks from Five Points in the
heart of Atlanta there is a small retail store spe­
cializing in poultry products and fish. Eggs are
displayed in three large bins, two containing
white and one filled with brown shelled eggs.
The consumer selects her own, placing them in
a paper bag or carton she has brought from home.
Cracked eggs are sold at a discount.
Next to the eggs is an ice cooled display chest
filled with two to three dozen whole chickens
slaughtered earlier that day. If the consumer is
not satisfied with this selection, she can go to a
back room and choose a stewing hen or young
fryer from that day’s supply of live chickens
housed in small metal cages. Having finally se­
lected a chicken based on its conformation and
general appearance, she then has an option of
taking it home alive or having it dressed at a
small processing center located right in the store.
While this type of poultry retailing brings back
childhood memories to many, it represents a dif­
ferent era than that typified by the skyscrapers,
business, and commerce located so close by. Even
if this small firm were located in the North Geor­
gia poultry region, it still would not be represen­
tative of the mainstream of poultry marketing
or the poultry industry in general. Time and tech­
nology have brought about changes in production
Monthly Review, Vol. LIII, No. 11. Free subscription
and additional copies available upon request to the
Research Department, Federal Reserve Bank of At­
lanta, Atlanta, Georgia 30303.
146



and marketing techniques, business methods, and
consumer preferences. These changes have af­
fected the very structure of the industry and will
continue to do so in the years ahead.
The Old System
In 1950, the small diversified farm, with its lim­
ited laying flock, was the counterpart of that
small retail poultry market in Atlanta. These
flocks usually numbered about 100 hens and pro­
vided meat and eggs for home use, plus a modest
weekly income to apply against the grocery bill.
Production varied sharply during the year, with
March being the peak month and the lowest out­
put occurring in September. This very rhythmic
production pattern developed because nearly all
farmers bought or hatched replacement chicks in
the spring after the temperature warmed; the
hens then reached peak production the following
March.
The marketing system was also fragmented;
most stores in rural areas bought poultry and eggs
directly from farmers, while the stores in urban
areas purchased from independent brokers in the
area or from another state. In the early 1950’s,
southeastern farmers produced fewer eggs than
were consumed in the region, so the deficit was
filled by shipping eggs in, usually from the
Midwest.
Change in the Fifties
About this time, conditions for change were be­
coming apparent. In the early 1950’s, broiler proM O N T H L Y R E V IE W

duction advanced sharply and prices trended
downward. This development, plus continued re­
ductions in crop acreages, caused many broiler
producers and crop farmers to switch to egg
production. As these farmers expanded laying
flocks into large commercial units, they desired
contractual arrangements to guarantee that their
entire output could be sold. Furthermore, many
farmers began altering egg production patterns so
that output could be maintained at high levels
during periods of seasonally high prices.
Meanwhile, firms with large investments in feed
processing equipment and storage facilities be­
came more actively involved in poultry and egg
production, as they sought to guarantee future
sales of tiie products they sold. Although forms
of participation by different feed companies and
other farm supply firms have varied considerably,
the net impact has been a closer coordination
between the farm supply industry and the egg

producers. In the marketing sector, wholesalers
and retailers also sought to guarantee a uniform
supply of high-quality eggs. They did not want
to lose the newly cultivated and secured market
outlets simply because seasonal production de­
clines in the mid- to late-summer months caused
egg supplies to drop below consumer demand.
Management control was often consolidated in
order to achieve a greater degree of coordination
between all phases of production and marketing.
The industry thus attained a high degree of ver­
tical integration—the control of two or more
successive stages in the production and marketing
process by a single firm or jointly by several
firms. By 1961, 134 of Georgia’s 211 egg market­
ing firms were “large integrated producers.” The
rest of the firms were either independent receiv­
ers, egg contracting firms, or cooperating market­
ing associations. Many of these integrated pro­
ducers manage part or all of the total production
cycle—from breeding flocks through a marketing
system that sells eggs, often under their own
brand names.
Production and Marketing Share Gain
This trend toward an integrated egg producing
pattern has not progressed uniformly in all parts
of the nation. At present, the egg industry in the
Southeast is more highly integrated than in most
other regions in the U.S. It was this development,
plus milder climate (which reduced housing
costs), improved disease control, and other forces
that led to the South becoming the major egg
producing region.

Changes in production and marketing techniques have encouraged a rise in output and
modified seasonal production patterns. These developments have contributed to lower
prices and altered price patterns.
Millions Pw Month

1200

N O V EM BER

1968




-11200

147

District egg producers have succeeded in cap­
turing a steadily increasing share of the U.S.
egg market.

From 1950 through 1967, annual egg produc­
tion in the District states rose from 3.9 to 14.1
billion eggs—a gain of 10.2 billion eggs. National
output moved from 58.7 to 70.2 billion eggs an­
nually—a gain of only 11.5 billion. Hence, the
advances in District production accounted for
nearly all of the U.S. gain, and the region’s share
of the national market jumped from 6 to 20 per­
cent. Other regions either cut production or ex­
panded much less rapidly than this District.
Aggregate demand grew slowly throughout the
period. Since 1950, annual per capita egg con­
sumption has fallen every year but two and
dropped to 313 eggs in 1966—the lowest level
since 1941. This trend in per capita consumption
largely offset the impact of a 32-percent gain in
the U.S. population. These combined forces of
greater production and very slow growth in de­
mand caused prices received by farmers to trend
downward throughout the period. Despite this
trend, District egg producers consistently have
received prices averaging above those of the na­
tion. The explanation for this phenomenal record
is twofold.
First, early in the 18-year period the expanding

Since 1950 egg prices have trended downward,
but average prices received by District producers
have remained above those of the nation.

148



Cents Per Do2en

production simply replaced eggs shipped in from
other regions. Second, by the late 1950’s and early
1960’s, southeastern egg production exceeded the
local market demand for table eggs. At that point
these states became “exporters” of eggs, supply­
ing table eggs to neighboring states and the major
population centers in eastern United States. By
capturing the table egg market, the District pro­
ducers were not forced to sell large quantities of
eggs in the lower return manufacturing egg mar­
ket.
Securing the table egg market in other regions
did not occur by chance. The advanced stage of
the District’s vertically integrated production and
marketing structure contributed much to this
success. Large, well-managed, efficient laying
flocks generated the constant supply of uniform
high-quality fresh eggs required by consumers.
In other regions, many eggs are still produced
by relatively small farm flocks. Differences in
rations, health care, and other management prac­
tices cause wide variations in egg quality. These
conditions, plus broad seasonal swings in produc­
tion, lead to a much larger proportion allocated
to manufacturing uses, hence farmers receive
lower average prices.
Although the vertical integration of southern
egg production has contributed significantly to
reducing seasonal variations in production and
prices, cyclical variations still persist. For ex­
ample, in 1965 and 1966 prices for eggs were very
strong in response to a small cutback in U.S.
production and an unusually strong consumer
demand. Many firms responded to the higher
prices by expanding chick placements in 1966.
This caused 1967 egg production to advance by
5.5 percent and drove prices to the lowest level
in over 20 years. These lower prices ultimately
caused producers to reduce chick placements, so
replacement flocks in 1968 were generally smaller.
As egg production declined in early- to mid-1968,
prices strengthened, and the higher prices prob­
ably will continue into 1969.
Future Outlook Good
In the future, will the South be able to expand
output continually, capture an ever increasing
share of the U.S. egg market, and maintain prices
above the national average? Production probably
will continue to expand. M any of the conditions
which led to the development of the southern egg
industry are still present. The efficient processing
and marketing systems, plus the expertise or
managerial ability developed in the poultry pro­
ducing regions, will encourage further expansion.
Moreover, reduced freight rates for shipping grain
into the region, plus the rapid advance in south­
M O N T H L Y R E V IE W

ern soybean production and processing, will allow
feed to be acquired at relatively lower prices than
in the past.
If other areas, primarily the Midwest, increase
production and recapture a larger segment of the
eastern table egg market, then the supply of eggs
would become excessive relative to demand. In
this case, downward trends in prices would con­
tinue or be accentuated. But “catching up” will
be difficult. Over the last 18 years, output de­
clined in 30 of the 48 contiguous states, and of
the remaining states, none matched the 260-per­
cent gain recorded by farmers in the six District
states. Additional advances in economies of pro­
duction through improved technology, manage­
ment, and marketing practices will make the
South an even stronger competitor for the na­
tional market in the future.

On the demand side, the downward trend in
per capita egg consumption will also influence
long-run price patterns. Currently, 90 percent of
all eggs are consumed as table eggs, compared
to nearly 94 percent in 1950. If there is further
erosion of eggs allocated to this high-value use,
average price levels could weaken. But further
developments in various prepared food items may
offset some loss in fresh egg consumption. Con­
tinued growth in the American consumers’ pref­
erences for easily prepared food items is ex­
pected. Such items as premixed cakes, noodles,
frozen breakfasts, and other egg-using items will
become more prominent. This trend may cause
some increase in southeastern eggs allocated to
these uses in the future, but the major marketing
emphasis will remain on table eggs.
R obert E. S w e e n e y

B a n k A n n o u n c e m e n ts
On October 1, three nonmember banks began to remit
at par for checks drawn on them when received from
the Federal Reserve Bank. They are Cawthon State
Bank, DeFuniak Springs, Florida; Jeff Davis Bank,
Hazlehurst, Georgia; and the Bank of Hazlehurst,
Hazlehurst, Georgia.
The Bank of Cookeville, Cookeville, Tennessee, a
newly organized nonmember bank, opened on October
4 and began to remit at par. Charles Cowan is presi­
dent and Deryl E. Campbell is cashier. Capital is
$450,000.00; surplus and other capital funds,
$450,000.00.

N O V EM BER

1968




Beach National Bank, Fort Myers Beach, Florida,
opened for business as a member bank on October
21 and began to remit at par. Officers are Harry
Fagan, president; Ralph D. Dandridge, vice president
and cashier; and Edward M. Henry, vice president.
Capital is $300,000.00; surplus and other capital
funds, $300,000.00.
The Hinesville Bank of Hinesville, Georgia, a non­
member bank, began to remit at par on November 1.

149

S e a s o n a l In c o m e
in t h e S o u t h
Unless economic conditions change drastically,
Southerners1 can expect a jump in personal in­
come in December. Part of the gain will be offset
in early 1969, when the South’s income is expect­
ed to fall to the lowest point of the year. Begin­
ning in the spring, however, the pattern probably
will reverse and, except for a temporary summer
lull, continue upward for the rest of the year. The
rise from a February low to a December high
should be about 10 percent, even if the longerterm upward trend in income levels off.
Although not intended as an economic fore­
cast, the above description of the South’s income
pattern in coming months is a fairly safe bet.
Typically, Southerners experience a drop in per­
sonal income at the beginning of the year, fol­
lowed by an irregular rise to the December high.
Since this same pattern occurs almost every year,
another repeat performance is almost certain.
Predictions of seasonal changes based on a re­
curring pattern year-after-year are much more
reliable than forecasts of underlying trends and
cyclical fluctuations.
Generalizations about monthly income swings
for the South, however, do not reflect accurately
the pattern for the separate areas within the re­
gion. Although we can count on the low points
in personal income occurring consistently in Feb­
ruary for all six District states, the upward paths
and peak months differ significantly for each
state. In Alabama, Louisiana, and Mississippi,
the largest boost in personal income comes in
October or November. On the other hand, Geor­
gia’s peak income month is typically August and
in Florida and Tennessee it is December. Fluctu­
ations between the lowest and highest income
months also vary among the states, reflecting
differences in economic make-up and, therefore,
sources of income.
^ h e South as used in this article embraces the
Sixth Federal Reserve District states of Ala­
bama, Florida, Georgia, Louisiana, Mississippi, and
Tennessee.
150



P a tte rn s

Seasonal Economic Activity
The experienced banker or businessman needs no
reminder that economic activity follows a recur­
ring seasonal pattern during the year. The retail
merchant, for example, knows that he likely will
have an increased pace of business around Christ­
mas, and he must plan his purchasing and person­
nel changes accordingly; the contractor buys
materials and hires additional workers for the
spurt in construction activity that inevitably
comes during the summer months; the farmer has
unusually heavy expenditures in the spring as­
sociated with plantings, while most harvesting
activity takes place in the fall. Bankers recognize
these and other patterns of seasonal activity, and
they plan for an uneven deposit inflow and de­
mand for loans during the year. At the same
time, wage earners in industries with high de­
grees of dependence on seasonal activity realize
that their incomes may not flow evenly during
the year.
Although the pattern may differ for each type
of business or industry, the inherent intrayear
fluctuations usually follow a systematic path
from one year to the next. Economists take these
recurring fluctuations into account by making ad­
justments in economic data to reflect the typical
pattern. Procedures have been developed for
measuring these systematic fluctuations, gener­
ally referred to as seasonal adjustment tech­
niques.
M odem techniques of seasonally adjusting econamic data are highly sophisticated and refined.
The overall approach still involves, in some man­
ner, a process for averaging the data for the same
months over several years to arrive at a “typical”
measure of activity for that month. The normal
level of business activity being measured for each
month is then considered in relation to the aver­
age monthly level for the entire year. If activity
in a certain month is equal to the average month
for the year, a value of 100 is assigned as that
month’s seasonal factor. Values above 100 repreM O N T H L Y R E V IE W

sent a seasonal increase and those below 100 a
seasonal decrease. The degree of seasonal activity
is therefore represented by the percentage amount
each month’s seasonal factor exceeds or falls
below 100. The resulting seasonal factors are then
used to adjust economic data for normal seasonal
activity in order to reveal the fundamental
changes that are of concern to the economist and
business analyst.
The seasonal factors themselves, however, tell
a story of their own. The seasonal index offers the
analyst or businessman a convenient indicator of
the normal level of activity during a certain
month as well as the seasonal strength or weak­
ness compared to other months. Differences in
business seasonal patterns, when one area is com­
pared to another, also mirror differences in the
relative importance of business activities of a sea­
sonal nature between the areas.

Personal incom e in the six D istrict states ex­
hib its varying se ason al patterns. An early down­
turn is com m on, but the upward paths and peak
m onths are unique in a lm ost every state. Som e
m inor sh ifts have occurred in recent years in
the se ason al patterns.
Percent

Seasonal Income Activity
Although each subsector of an area’s economy
has a typical seasonal pattern, the focus of this
article is seasonality in personal income. An
area’s personal income—wages and salaries, prof­
its, rents, and transfer payments—is a major in­
dicator of general economic conditions, since the
level or rate of change in business activity in
many underlying sectors is reflected by the total
income produced.
Seasonal personal income indexes for the en­
tire District and each District state are shown on
the accompanying chart. The extent of fluctua­
tions around the 100 percent norm gives us some
idea of the amount of seasonal income variation.
The range of seasonal swing and average deviaTable I
Measures of Seasonal Sensitivity on
Personal Income, 1966
A v erag e D ev iatio n 1 R elativ e R a n g e 2
P e rc e n t
A la b am a
T en n essee
L o u isia n a
G eorgia
F lorida
M ississip p i
T o tal Six S ta te s

3.17
3.17
2.83
2.92
2 .42
9.08
2.83

14
14
12
13
15
33
11

iT h e a v e ra g e a b s o lu te a m o u n t by w h ic h th e m o n th ly s e a s o n a l
f a c to r s d e v ia te fro m th e a v e ra g e fo r all 12 m o n th s of th e
y e ar. S in c e th e n o rm a l m o n th th ro u g h o u t th e y e a r is re p re ­
s e n te d by 100, th is m e a s u re re p r e s e n ts th e a v e ra g e m o n th ly
d e v ia tio n , p e rc e n ta g e w is e , fro m th e y e a r’s a v e ra g e . T h e c lo s e r
t h e a v e ra g e d e v ia tio n is to z ero , th e le s s s e a s o n a l v a ria tio n ;
t h e a m o u n t by w h ic h it e x c e e d s z e ro is a n in d ic a tio n of th e
d e g re e of s e a s o n a lity in in c o m e .
2T h e d iffe re n c e in th e h ig h a n d low v a lu e s fo r th e s e a s o n a l
index, e x p re s s e d a s a p e rc e n ta g e of th e y e a r’s a v e ra g e .
N O EM B ER 1968
DigitizedVfor FRASER


151

tion from the norm (Table I) provide summary
measures of the seasonal variation. Taken to­
gether, these measures tell us that income in
individual months will vary, on average, about
3 percent from the average for the year, and
the variation will amount to about 15 percent
between the high and low values. The major
exception to this pattern is Mississippi, where
the average monthly variation is approximately
9 percent and from the lowest to the highest
points it is over 30 percent. Mississippi is unique
among the District states in the unusually sharp
upturn in its income in late summer and early
fall.
Each state has its own distinct seasonal income
pattern, which is related to the sources of its in­
come. Within each state, the various income com­
ponents work together through their own unique
seasonal patterns to shape the state’s overall sea­
sonal income oscillations. To a large extent, the
seasonal effects offset each other, so that the over­
all seasonality pattern is an average of the sep­
arate influences.
The range between high and low values of the
seasonal income index for the District is smaller
than for any of the individual states. Instead of
the swings in income in each state moving to­
gether and accentuating the District’s fluctuation,
the movements are oftentimes offsetting, thereby
minimizing the volatility of the swings when the
entire District is considered. In other words, the
separate seasonal effects in the various states tend
to cancel each other when combined.
In order to look at these cancellation effects,
we grouped the states according to their seasonal
similarity to the District. The basis for our group­
ing was the number of months in which the
state’s seasonal movement paralleled that of the
District. If the state’s seasonal pattern moved in
the same direction as the District’s, then the sea­
sonal patterns were similar. The order in which
the states are listed in Table I is based on the

Income Data
The income data from which the seasonal fac­
tors were calculated were based on monthly in­
come estimates made by the Federal Reserve
Bank of Atlanta for each District state. The year­
ly income totals derived from the monthly esti­
mates are adjusted each year to the annual
estimates made by the U.S. Department of Com­
merce for these states. The seasonal factors
shown in this article were derived from the
Bank’s 1961-66 monthly estimates, after adjust­
ment to the Commerce Department’s annual
estimates.

152




similarity of each state with the entire District,
i.e., Alabama and Tennessee showed very similar
patterns, moving in the same direction as the
District during 11 months, and Mississippi
showed the least similar pattern.
Examining the chart on seasonal factors clearly
shows the similarity of Alabama’s and Tennes­
see’s income patterns with those of the six states
combined. Even in these two states, however, off­
setting patterns are apparent. The slight rise in
October’s seasonal factor at the District level rep­
resents a type of weighted average between a de­
crease in Alabama’s income for that month and
an increase in Tennessee’s. In the states with the
least similarity to the District, the cancellation
in income patterns is even more apparent.
Economic Structure and Seasonality
Dissimilar seasonal income patterns among the
states is not unexpected. Differences in economic
characteristics and sources of income result in a
unique pattern for each state. Compare Missis­
sippi and Florida, for example: Mississippi’s in­
come pattern is influenced strongly by the agri­
cultural sector, while Florida relies heavily on
income from trade and services. Generally, the
more diversified the state’s economy and the
less it depends on income from seasonal sources,
the smoother is the seasonality of its overall in­
come pattern. Those states that depend more
heavily on income from seasonal sources prob­
ably will also experience wider swings in their
overall seasonal income patterns unless, of course,
the seasonal fluctuations from various sources
are offsetting.
Some idea of each state’s underlying major in­
come sources is, therefore, an important element
shaping its overall seasonal income pattern. In
making monthly income estimates, the Federal
Reserve Bank of Atlanta estimates the income in
each of several major segments. Thus, we can use
these components to establish the reasons for the
varying seasonal patterns among states as well as
within each state. The combined sectors that ac­
counted for over half of each state’s personal in­
come in 1967 are shown in Table II. Also shown,
are the ranges from highest to lowest in the sea­
sonal index for each of these components. Taken
together, they suggest the importance of the vari­
ous sectors in determining each state’s overall
seasonal income pattern.
Those sectors directly related to weather or
climatic conditions — construction, agriculture,
trade, and property — generally experience the
most volatility in income during the year. In
every state, agriculture is the most changeable. It
ranges from 135 percent of the norm in Alabama
M O N T H L Y R E V IE W

T a b le II
S h a r e s o f T o ta l P e r s o n a l In c o m e by S e le c t e d C o m p o n e n t s 1 a n d
R a n g e o f S e a s o n a lit y , 2 S ix th D is t r ic t S t a t e s
S ta te
C om ponent

M ississip p i

T en n essee

A lab am a

F lo rid a

G eorgia

L o u isia n a

M a n u fa c tu rin g
% S h a re
S e a s o n a l ra n g e

22
4

11
10

20
4

13
7

18
6

24
4

C o n stru c tio n
% S h a re
S e a so n a l ra n g e

4
24

5
14

4
30

7
17

4
30

4
32

A g ric u ltu re
% S h a re
S e a s o n a l ra n g e

4
135

3
142

4
173

4
136

11
214

3
137

T ra d e
% S h a re
S e a s o n a l ra n g e

10
5

13
15

12
7

11
7

9
5

11
8

S e rv ic e s
% S h a re
S e a s o n a l ra n g e

8
4

10
11

7
3

7
5

7
4

7
3

P ro p e rty
% S h a re
S e a s o n a l ra n g e

11
20

18
33

11
21

15
20

12
23

12
22

S h a r e s of to ta l in c o m e a r e b a s e d on U.S. C o m m e rc e D e p a r tm e n t’s a n n u a l fig u res fo r 1967.
^S e a so n a l ra n g e s w e re c a lc u la te d fro m th is B a n k ’s m o n th ly in c o m e e s tim a te s a n d th e ir c o m p o n e n ts fo r 1966.

to 214 percent in Mississippi. The wide swing in
agricultural income in Mississippi, however, is
the major factor shaping that state’s overall sea­
sonal pattern because of its importance—10.6
percent of total personal income—in Mississippi’s
economy. Although the seasonality of income
from agriculture in the other states is also ap­
parent, it contributes less to the overall seasonal
income pattern in those states, since agriculture
accounts for a smaller share of their total in­
comes.
Construction income is related to climatic con­
ditions as well and acts in the same manner on
personal income as agriculture does in most of
the states. Trade accounts for about 10 percent
of most of the states’ income, with the seasonality
of this sector being especially noticeable in
Florida. Service income follows a pattern similar
to trade income in Florida, as does property
income.
In the states other than Florida and Louisiana,
manufacturing is the single major source of in­
come. However, since manufacturing is not as de­
pendent on climatic or other special seasonal in­
fluences, the seasonal swing for this component
is less volatile for each state.
Less Seasonality
Although we found that seasonal swings in per­
sonal income follow a definite pattern, the pat­
terns have changed slightly over the years. This
becomes evident as one compares the seasonal
indexes for 1960 and 1966 for each of the states
NOVEMBER 1968



in the chart. The chart also shows that seasonal
swings in personal income have become smaller.
Income sources that are light in seasonality have
grown rapidly, and the behavior of tourist
and other traditional seasonal activities has
moderated.
Smaller income swings are welcome since they
contribute to a more stable income base and a
more stable economy. An outstanding example is
Florida, which has managed to attain greater
seasonal balance by attracting a growing number
of summer visitors to supplement her traditional
surge of winter vacationers.
Recognition of the “typical” patterns of busi­
ness activity is usually a first step in discovering
ways of smoothing out the sharp seasonal fluctua­
tions in a state’s economy. The seasonal patterns
of personal income can serve as a point of de­
parture for focusing attention on the magnitude
and timing of reducing these seasonal imbalances.
Recognition of the seasonal nature of economic
activity is also of prime concern to the banking
community. Commercial banks are faced with
seasonal demands for credit, and these demands
do not always coincide with seasonal swings in
their deposits. Banks often find that the demands
for their loans and deposits vary with changes in
economic conditions in their communities. Some
of the relationships between bank deposits and
personal income, with special reference to the
Southeast, will be discussed in a future Monthly
Review article.
J o e W. M c L eary
153

S ix t h D is tric t S ta tis tic s
Seasonally Adjusted
(All data are indexes, 1957-59 = IOO, unless indicated otherwise.)
Latest Month
(1968)

One
Month
Ago

Two
Months;
Ago

One
Year
Ago

SIXTH DISTRICT

.......................
Manufacturing
N o n m a n u fa ctu rin g....................

IN CO M E A N D SP EN D IN G
Personal Income (Mil. $, Annual Rate) . Aug. 67,284 66,40 lr 65,945 r 60,565
Manufacturing P a y r o lls ................. . Sept.
233
231
229
208
Farm Cash R e c e i p t s ...................... . Aug.
121
159
102
161
C r o p s .................................... . Aug.
187
143
184
174
L iv e sto c k ................................. . Aug.
165
159
154
152
Instalment Credit at Banks* (Mil. $)
324
New Loans .............................. . Sept.
357
320
339
268
282
319
Repayments
.......................... . Sept.
322
168
170
180
183*
Retail S a l e s .............................. . June

One
Two
Month Months
Ago
Ago

One
Year
Ago

164
158
113
79

162
159
112
87

163
159
110
84

162
152
101
88

2.7
42.1

2.9
42.2

2.9
41.5

2.9
42.4

315
235
245

311
235
235

303
234
232

271
200
202

Latest Month
(1968)
.
.
.
.

Sept.
Sept.
Sept.
Sept.

Farm E m p lo y m e n t.......................
Unemployment Rate
(Percent of Work Force) . . . . . Sept.
Avg. Weekly Hrs. in Mfg. (Hrs.) . . - Se p t
.
FINANCE AND BA N KING
Member Bank L o a n s ....................
Member Bank D e p o s it s .................
Bank D e b its * * ..............................

. Sept.
. Sept.
. Sept.

PRODUCTION AND EM PLOYM ENT
Nonfarm E m p lo y m e n t ................. . Sept.
Manufacturing
....................... . Sept.
................................. . Sept.
Apparel
C h e m i c a l s .............................. . Sept.
Fabricated M e t a l s .................... . Sept.
F o o d ........................................ . Sept.
Lbr., Wood Prod., Furn. & Fix. . . . Sept.
Paper .................................... . Sept.
Primary M e t a l s ....................... . Sept.
Textiles
................................. . Sept.
Transportation Equipment
. . . . Sept.
N o n m a n u fa ctu rin g....................... . Sept.
C o n s t r u c t i o n .......................... . Sept.
Farm E m p lo y m e n t....................... . Sept.
Unemployment Rate
(Percent of Work F o r c e ) .............. Sept.
Insured Unemployment
(Percent of Cov. E m p . ) ............. .. . Sept.
Avg. Weekly Hrs. in Mfg. (Hrs.) . . , Sept.
.
Construction C o n t r a c t s * ............. . Sept.
R e s id e n t ia l.............................. . Sept.
All O t h e r .................................... . Sept.
Electric Power Production** . . . . Aug.
Cotton C o n s u m p tio n **................. . Aug.
Petrol. Prod, in Coastal La. and Miss.* *Sept.

142
141
174
136
155
114
106
124
129
110
187
142
129
51

142
140
172
135
159
114
106
124
129
110
185
142
128
63

141
140
172
135
159
114
104
123
125
110
182
142
127
66

138
138
169
132
152
112
104
122
130
108
180
139
124
54

4.0

3.9

3.8

4.1

2.0
41.4
172
198
150
146
102
257

2.0
40.8
244
217
268
146
104
264

1.9
41.2
197
213
183
150
107
262

2.4
41.4
157r
173r
144
146
107
253

FINANCE AND BAN KING
All Member B a n k s ....................,
.
Large B a n k s .......................... ,
.
Deposits*
All Member B a n k s ....................... .
Large B a n k s .......................... ,
.
Bank D e b it s * / * * .......................... .. ,

Sept.
Sept.

291
254

286
250

282
249

257
229

Sept.
Sept.
Sept.

215
187
240

215
186
233

214
186
235

193
172
207

8,623r
199
161

8,508r
200
150

ALABAMA
IN CO M E
Personal Income (Mil. $, Annual Rate) . Aug. 8,814
204
.
Manufacturing P a y r o lls ................ , Sept.
144
Farm Cash R e c e i p t s ........................ Aug.

8,014
182
124

PRODUCTION A N D EM PLOYM ENT
Nonfarm E m p lo y m e n t ................... .
Manufacturing
....................... .
N o n m a n u fa ctu rin g.................... .. .
C o n s t r u c t io n ....................... .. .
Farm E m p lo y m e n t.......................... .
Unemployment Rate
(Percent of Work F o r c e ) ............. .
Avg. Weekly Hrs. in Mfg. (Hrs.) . . .

Sept.
Sept.
Sept.
Sept.
Sept.

127
126
127
117
52

127
126
127
116
68

127
125
127
114
74

126
124
126
117
55

Sept.
Sept.

4.9
41.2

4.8
40.6

4.5
41.8

4.8
40.9

Member Bank L o a n s ........................ Sept.
Member Bank D e p o s i t s ............. . Sept.
Bank Debits**
.......................... .. . Sept.

265
205
221

263
206
220

260
205
219

240
190
193

FLORIDA
INCO M E
Personal Income (Mil. $, Annual Rate) , Aug. 19,772
.
Manufacturing P a y r o lls ..................... Sept.
297
Farm Cash R e c e ip t s ....................... . Aug.
172

19,535r 19,214r 17,414
291
285
268
182
180
160

PRODUCTION A N D EM PLOYM EN T


154


INCO M E
Personal Income (Mil. $, Annual Rate) . Aug. 13,042
238
Manufacturing P a y r o lls ................. . $ept.
163
Farm Cash R e c e ip t s .................... . Aug.

12,937r 12,854r 11,707
234
210
238
158
170
159

PRODUCTION AND EM PLOYM ENT
Nonfarm E m p lo y m e n t .................
Manufacturing
.......................
N o n m a n u fa ctu rin g....................
C o n s t r u c t io n .......................
Farm E m p lo y m e n t.......................
Unemployment Rate
(Percent of Work Force) . . . .
Avg. Weekly Hrs. in Mfg. (Hrs.) . .

Sept.
Sept.
Sept.
Sept.
Sept.

143
136
146
146
48

143
136
146
144
61

142
135
146
145
58

138
132
141
139
50

. Sept.
. Sept.

3.5
41.6

3.5
40.7

3.4
40.9

3.7
41.6

. Sept.
. Sept.
. Sept.

308
237
268

298
237
260

292
231
267

268
213
229

.
.
.
.
.

FINA NC E AND BA N KIN G
Member Bank L o a n s ....................
Member Bank D e p o s it s .................
Bank D e b it s * * ..............................
LOUISIANA
INCO M E
Personal Income (Mil. $, Annual Rate) . Aug. 10,145
Manufacturing P a y r o lls ................. . Sept.
209
Farm Cash R e c e ip t s .................... . Aug.
308

10,066r
201
170

9,994r
203
154

9,263
189
236

PRODUCTION AND EM PLOYM EN T
Nonfarm E m p lo y m e n t .................
Manufacturing
.......................
N o n m a n u fa ctu rin g....................
C o n s t r u c t io n .......................
Farm E m p lo y m e n t.......................
Unemployment Rate
(Percent of Work Force) . . . .
Avg. Weekly Hrs. in Mfg. (Hrs.) . .

.
.
.
.
.

Sept.
Sept.
Sept.
Sept.
Sept.

132
123
134
138
51

131
121
134
137
58

131
121
133
137
61

129
120
131
132
55

. Sept.
. Sept.

5.2
42.5

5.1
41.2

4.9
42.6

5.0
42.0

. Sept.
. Sept.
. Sept.

242
172
190

238
173
189

239
174
193

231
163
172

5,060r
268
175

5,163r
266
189

FINA NC E AND B A N KIN G
Member Bank L o a n s * .................
Member Bank D e p o s i t s * .............
Bank D e b it s * / * * ...........................
M IS S IS S IP P I
IN CO M E
Personal Income (Mil. $, Annual Rate) . Aug. 5,218
Manufacturing P a y r o lls ................. . Sept.
268
Farm Cash R e c e ip t s .................... . Aug.
191

4,696
232
156

PRODUCTION A N D EM PLO Y M EN T

FINA NC E AND BA N KIN G

Nonfarm E m p lo y m e n t ................... . Sept.

GEORGIA

159

160

160

153

Nonfarm E m p lo y m e n t .................
Manufacturing
.......................
N o n m a n u fa ctu rin g....................
C o n s t r u c t io n .......................
Farm E m p lo y m e n t.......................
Unemployment Rate
(Percent of Work Force) . . . .
Avg. Weekly Hrs. in Mfg. (Hrs.) . .

.
.
.
.
.

Sept.
Sept.
Sept.
Sept.
Sept.

143
153
139
141
38

143
153
139
139
54

143
151
140
136
62

139
146
137
144
38

. Sept.
. Sept.

5.2
40.9

4.6
40.8

4.5
41.0

5.3
40.8

. Sept.
. Sept.

347
249
251

345
248
247

339
244
248

306
231
215

FINA NC E AND BA N KIN G
Member Bank L o a n s * .................
Member Bank D e p o s it s * .............
Bank D e b it s * / * * ...........................

M O N T H L Y R E V IE W

Latest Month
(1968)

One
Two
Months Year
Ago
Ago

One
Month
Ago

10,180r 10,212r
216
217
134
147

Two
Months
Ago

One
Year
Ago

134
159
52

134
159
61

133
156
64

133
160
58

4.0
40.7

3.6
40.1

3.9
40.2

4.2
40.7

277
192
258

N o n m a n u fa ctu rin g.................
C o n s t r u c t io n ....................
Farm E m p lo ym e n t.................... . . Sept.
Unemployment Rate
(Percent of Work Force) . . . . . Sept.
Avg. Weekly Hrs. in Mfg. (Hrs.) . . . Sept.

E N N E SSE E
NCOME
Personal Income (Mil. $, Ann. Rate)
Aug. 10,293
Manufacturing P a y r o lls ................. . Sept.
217
Farm Cash R e c e ip t s .................... . Aug.
139

One
Month
Ago

275
191
244

276
193
251

245
182
232

Latest Month
(1968)

9,471
196
139

FINANCE AND BAN KING
'RODUCTION AND EM PLOYM ENT
Nonfarm E m p lo y m e n t ................. . Sept.
M a n u f a c t u r in g ....................... . Sept.

139
148

138
147

138
146

For Sixth District area only. Other totals for entire six states.

137
145

**Daily average basis.

Member Bank L o a n s * .............
Member Bank Deposits* . . . .
Bank D e b i t s * / * * ....................
r-Revised.

tEstimated.

ources: Personal income estimated by this Bank; nonfarm, mfg. and nonmfg. emp., mfg. payrolls and hours, and unemp., U.S. Dept, of Labor and cooperating state
gencies; cotton consumption, U.S. Bureau of Census; construction contracts, F. W. Dodge Corp.; petrol, prod., U.S. Bureau of Mines; industrial use of elec. power,
ed. Power Comm.; farm cash receipts and farm emp., U.S.D.A. Other indexes based on data collected by this Bank. All indexes calculated by this Bank.

D e b its to D e m a n d D e p o s it A c c o u n ts
Insured Commercial Banks in the Sixth District
(In Thousands of Dollars)
Percent Change

Sept.
1968

Aug.
1968

Percent Change

Year-to-Date
9 months
Sept., 1968 from 1968
Aug. Sept. from
Sept.
1967
1968 1967 1967

Year-to-Date
9 months
Sept., 1968 from 1968
Sept.
Aug. Sept. from
1967
1968 1967 1967

TANDARD METROPOLITAN
TATISTICAL A R EA Sf
Birmingham
. . . .
Gadsden .............
Huntsville . . . .
Mobile
.............
Montgomery
. . .
Tuscaloosa
. . .

1,793,079
60,255
181,898
501,169
325,725
113,411

1,797,325
63,523
194,251
545,925
336,423
117,659

l,507,988r
60,365
170,808
455,965
320,040
93,215

-0
-5
-6
-8
-3
-4

+19
-0
+6
+10
+2
+22

+10
+7
+5
+10
+ 10
+11

710,471
1,626,748
2,827,429
616,020r
220,422
171,312

576,551
1,427,445
2,200,773
470,560
187,237
135,612

+6
+12
-4
-1
-3
+ 14

+31
+27
+23
+30
+15
+9

+23
+10
+25
+ 19
+10
+11

1,458,081
437,342

1,292,692
370,718

+4
+6

+28
+25

+18
+20

Albany
.............
103,257
Atlanta
............. . 5,799,193
A u g u s t a .............
304,541
Colum bus
. . . .
248,279
Macon
.............
263,671
Savannah
. . . .
305,941

94,560
5,825,101
301,918
247,743
279,390
295,224

89,881
4,930,456r
275,339
221,362
252,432
250,426

+9
-0
+1
+0
-6
+4

+ 15
+18
+ 11
+ 12
+4
+22

+15
+16
+8
+13
+11
+ 13

Baton Rouge
Lafayette
.
Lake Charles
New Orleans

612,891
141,781
154,440
2,440,487

509,271
116,335
143,051
2,187,869

-7
-3
+4
+0

+11
+18
+ 12
+12

+ 13
+14
+9
+6

686,932

759,540

611,512

-1 0

+12

+ 12

Chattanooga
. .
621,296
Knoxville
. . . .
519,417
Nashville
. . . . . 1,853,413

637,067
553,362
1,889,292

574,023
451,055
1,619,786

-3
-6
-2

+8
+15
+ 14

+9
+ 12
+15

75,014
69,366
46,529

62,916
64,830
47,614

+0
+8
+1

+19
+15
-1

+4
+13
+2

31,042
75,747
226,630r
90,075

31,687
62,059
195,169
81,870

-4
-1
-2
+4

-6
+20
+ 14
+ 15

-1
+ 17
+ 10
+8

85,550
92,229

71,442
86,272

-5
+8

+ 14
+ 16

+27
+18

Ft. LauderdaleHollywood
. .
753,354
Jacksonville
. . . 1,815,989
Miami
............. . 2,713,647
Orlando
. . . .
612,609
Pensacola
. . . .
214,696
Tallahassee
. . .
147,886
Tampa .
St. Petersburg . . 1,468,059
W. Palm Beach .
464,141

Jackson

.
.
.
.

. .
567,014
. .
136,895
. .
159,858
. . . 2,441,728

. . . .

THER C E N T ERS
Anniston
. . . .
Dothan
.............
Selma
.............

75,086
74,784
46,935

Bartow
.............
Bradenton
. . .
Brevard County
Daytona Beach . .
Ft. Myers—
N. Ft. Myers . .
Gainesville
. . .

29,810
74,757
222,737
93,933
81,353
99,818

Includes only banks in the Sixth District portion of the state.


N O V E M B E R 1968


tPartially estimated.

Sept.
1968

Aug.
1968

Lakeland
. . . .
Monroe County . .
.............
Ocala
St. Augustine
. .
St. Petersburg . .
Sarasota
. . . .
Tampa
.............
Winter Haven
. .

116,583
36,469
63,802
24,494
335,965
118,444
786,270
61,847

118,761
36,192
58,932
23,469
326,869
130,547
786,235
62,666

109,980
33,988
52,887
17,777
271,889r
93,204
705,458
53,029

-2
+1
+8
+4
+3
-9
+0
-1

+6
+7
+21
+38
+24
+27
+11
+17

+8
+9
+11
+14
+8
+28
+21
+17

Athens
.............
Brunswick
. . .
Dalton
.............
Elberton
. . . .
Gainesville
. . .
LaGrange
. . . .
Newnan
. . . .
Rome
.............
Valdosta
. . . .

82,426
45,637
116,375
16,580
72,949
38,065
24,479
25,329
82,148
59,525

86,046
47,481
106,060
14,527
72,100
35,291
23,515
25,723
81,952
65,980r

70,680
41,278
80,068
16,166
67,507
35,993
22,543
24,919
69,414
64,099

-4
-4
+ 10
+14
+1
+8
+4
-2
+0
-1 0

+17
+11
+45
+3
+8
+6
+9
+2
+18
-7

+19
+13
+29
-5
+1
+10
+5
+5
+13
+6

Abbeville
. . . .
Alexandria
. . .
Bunkie
.............
Hammond
. . .
New Iberia
. . .
Plaquemine
. . .
Thibodaux
. . .

14,580
136,625
6,800
38,891
35,841
13,134
21,744

12,355
145,817
6,204
39,667
36,811
12,634
21,771

12,412
124,755
5,960
42,983
33,899
10,287
20,680

+18
-6
+10
-2
-3
+4
-0

+17
+10
+14
-1 0
+6
+28
+5

+9
+7
+2
+2
+4
+21
+7

Biloxi-Gulfport
Hattiesburg
. . .
Laurel
.............
Meridian
. . . .
Natchez
. . . .
Pascagoula—
M oss Point . . .
Vicksburg
. . . .
Yazoo City
. . .

116,084
63,093
38,839
69,400
40,757

123,338
62,288
40,248
77,124
41,331

98,216
51,994
31,523
61,553
34,868

-6
+1
-4
-1 0
-1

+18
+21
+23
+13
+17

+14
+12
+21
+7
+10

75,140
38,190
50,522

67,534
40,972
32,338

53,668
39,543
25,402

+11
-7
+56

+40
-3
+99

+24
+3
+7

Bristol
.............
Johnson City . . .
Kingsport
. . . .

82,433
85,013
166,558

83,860
81,426
159,261

76,336
72,112
141,548

-2
+4
+5

+9
+18
+18

+20
+9
+11

XTH DISTRICT, Total 33,867,021

34,378,071

29,116,351r

-1

+16

+14

Alabama^
. . . .
4,446,648
Florida:]:
............. 10,322,716
8,957,521
Georgia^
. . . .
Louisiana!*
. . . . 4,151,924
1,564,140
M ississippit*
. . .
4,424,072
Tennesseet*
. . .

4,505,107
10,355,693
9,080,094
4,219,120
1,633,214
4,584,843

3,869,491
8,519,704
7,654,693r
3,756,983
1,336,346
3,979,134

-1
-0
-1
-2
-4
-4

+15
+21
+17
+11
+17
+11

+12
+18
+14
+8
+13
+12

^Estimated.

r-Revised.

155

D is tric t B u s in e s s C o n d itio n s

T h e D is t r ic t e c o n o m y c o n t in u e s on its e x p a n siv e p a th . M a n u f a c t u r in g e m p lo y m e n t a d v a n c e d m o d e r a te ly
in S e p te m b e r , c a u s i n g s tr e n g th in m a n u f a c t u r in g p a y r o lls . B u o y e d by h ig h e r p e r s o n a l in c o m e s a n d in ­
c r e a s e s in in s t a lm e n t b o rro w in g, c o n s u m e r p u r c h a s e s r e m a in e d str o n g . T h r o u g h

S e p te m b e r , a ll m a jo r

c a t e g o r ie s o f c o n s tr u c t io n a c t iv it y sh o w e d s t r o n g g a i n s over y e a r-e a rlie r le v e ls. In O c to b e r, b a n k lo a n s
a d v a n c e d fu rth e r. F a rm in c o m e a n d m o s t p r ic e s r e m a in a b o v e la s t y e a r ’s level, b u t c ro p p r o s p e c t s h a ve
tu rn e d le s s fa v o ra b le .
In

S e p te m b e r ,

n o n fa r m

e m p lo y m e n t

c h a n g e d , w ith a m o d e ra te g a in

w as

un­

in m a n u f a c t u r in g

b e in g ro u g h ly o ffse t by a d e c lin e in n o n m a n u f a c ­

The overall unemployment rate registered
a fractional increase. The strength in manufac­
turing employment was attributable to gains in
apparel, chemicals, and transportation equip­
ment. This advance offset the effect of labor
disputes in fabricated metal plants in Tennessee
and Georgia. Both manufacturing payrolls and
average workweek increased moderately.
tu rin g .

C o n s u m e r s p e n d in g c o n t in u e s str o n g , a s p er­
s o n a l in c o m e a n d in s ta lm e n t c re d it a d v a n c e . The

District consumer, like his national counterpart,
is definitely in a buying mood. Automobile sales
and bank auto loans rose in September. Instal­
ment loan extensions at banks for other types of
goods also advanced in September, suggesting
further gains in nonauto sales. Decisions to spend
more out of gains in personal income, supple­
mented by credit buying, have contributed to
the continuing strength in the consumer sector.
However, consum er borrow ing slowed down
slightly in October.
T h ro u g h th e first n in e m o n t h s o f 1 9 6 8 , a g g r e ­
ga te c o n t r a c t s for a ll t y p e s o f c o n s tr u c t io n ran
16 p e rc e n t a b o v e la s t year, a n d r e s id e n tia l c o n ­
t r a c ts w ere a lm o s t 2 2 p e rc e n t h igh e r.


156


Residential

gains were almost wholly in the large metropoli­
tan areas, with five central and south Florida
cities accounting for more than two-thirds of the
District total. The advance was concentrated in
multifamily apartments and hotels. Florida sav­
ings and loan associations reported strong in­
creases in net savings, thus obtaining the lion’s
share of total net savings increases in the District.
L o a n s c o n tin u e d to e x p a n d a t D is t r ic t b a n k s in

Business lending was again strong at
the large banks, with trade and service sectors
the major borrowers. The amount outstanding of
large negotiable certificates of deposit climbed
rapidly.
O c to b e r.

Poor

g r o w in g

c o n d it io n s

la te

in

th e

se aso n

c a u s e d c ro p p ro d u c t io n e s t im a t e s fo r 1 9 6 8 to be
re v ise d d o w n w a rd fo r m o s t m a jo r D is t r ic t c ro p s.

Because of small carryover stocks and cotton
production that is expected to fall below domes­
tic and foreign utilization, cotton prices moved
to levels well above a year ago. Florida’s orange
crop is expected to exceed last year’s output by
over 30 percent and may push prices well below
last year’s inflated levels. Damage from Hurri­
cane Gladys was confined largely to some of
Florida’s tender vegetable crops.
NOTE: D ata on w h ic h s ta t e m e n ts a re b a s e d h a v e b e e n a d ju s te d
w h e n e v e r p o s s ib le to e lim in a te s e a s o n a l in flu e n c e s.
M O N T H L Y R E V IE W