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Atlanta, Georgia
November • 1958
Ifc -v

A ls o i n
•III f :

t h is is s u e :

fa rm ers m o r e

pro spero u s

M 1958

the b u i l d i n g

p ic t u r e

SIXTH DISTRICT
BUSINESS HIGHLIGHTS
SIXTH DISTRICT
STATISTICS
SIXTH DISTRICT
INDEXES




The Other Side of the Question
Where District Manufacturers Get Funds
For Expansion
I n asking, “How is the industrial expansion in the South being
financed?” we are reminded of the old saying, “There are two sides to
every question.” This question can be answered from the side of the
users of funds, but generally we look at it from the standpoint of those
who supply them—financial institutions, such as banks, insurance
companies, security dealers, and others. They have complete financial
records and their operations can be closely observed.
Seeking the answer entirely from the side of the suppliers of funds,
as we have done from time to time in the pages of this Review, may
possibly have yielded a distorted picture. It may be desirable, therefore,
to look at the question from the side of the users of funds. The best
way of doing this would be to go directly to manufacturing firms that
have built new plants or that have added to them in recent years and
ask how they got their funds. This we did.
We chose for our survey the experience of manufacturing firms
from 1956 through mid-1958. From information gleaned from the
press, from construction contract listings, from state industrial develop­
ment agencies, from power companies, and from other sources, we
assembled statistics on manufacturing expansion projects costing
$100,000 or more each. In the states in the Sixth Federal Reserve
District there were, of course, many projects costing less than this
amount. There were, too, some for which our sources gave us no in­
formation. The information we did get, however, probably represents
fairly well the expansion of manufacturing firms during that period.
Finding part of the answer was relatively easy after we had classified
the firms into Southern firms and into those having home offices and
operations in other sections as well as in the Sixth District. We found
that these latter national concerns accounted for 90 percent of the total
expenditures, and for them the answer was obvious: Funds for expan­
sion were supplied through their home offices.
There was no reason to believe that the sources of funds for expan­
sion by national concerns in the Sixth District were different from those
of such concerns elsewhere. We therefore made no further study of
national firms except to note that they were especially important in
certain industry groups, such as chemicals, petroleum, and pulp and
paper manufacturing. In other industry groups, however, there have
been numerous expansions by Southern firms that have contributed
greatly to the economic growth of the South. To many a community,
the expansion of local industry has been extremely important; in
many instances it has been a multi-million-dollar affair.
We asked the Southern firms certain details as to how they
financed their expansions. About three-fifths of them responded to our
questions. Thus, we have a fairly representative sample of the way in

which manufacturing concerns in the South have been
financing their expansions since 1956.
Some of the firms told us that they needed no outside
help at all; they had enough internal funds to pay for the
new building, to remodel the old one, or to purchase
machinery and equipment. These firms, about 15 percent
of the total number, were only half as numerous as those
that used no internal funds at all and relied entirely on
external funds for financing. The greatest number, how­
ever, used some of their own funds but also got funds
from outside the business.

other sources—financed only about 30 percent of the total
cost of their expansions. This apparently means that
internal funds are less important to firms in our District
than to firms in other sections, but it is principally
because our survey covered mostly small firms. The large
firms in the District relied on internal funds much more
extensively than did the small ones. The tendency of small
business generally to seek debt rather than equity financ­
ing was confirmed by the survey. Equity capital in the
form of stock issues was the source of only a fifth of ex­
ternal funds for expansion.

Diversity in External Financing

Banks Most Important Source

As shown by their replies, expanding firms acquired ex­
ternal funds in a wide variety of ways. In one case, the
firm, although a corporation, was owned entirely by one
man. The “external” funds were secured merely by trans­
ferring some of the man’s private funds to the corpora­
tion. Few cases, however, were that simple. A firm in the
stone, clay, and glass manufacturing group, for example,
was able to pay about half the cost of its expansion from
its surplus and reserves. The other half came from several
banks in the form of five-year loans. Some of the banks
were located in the same city as the manufacturer; others
were in a neighboring state; still others were in New York.
An even more complicated transaction was initiated
when a firm located at one end of the Sixth District de­
cided to close down its old factory, sell the building, and
move to more modern quarters at another location. It
found a private investment company that was willing to
build the plant, using money that came from outside the
South, and then arranged a long-term lease. This firm used
its own funds to buy some of its new equipment, but paid
for part of it by signing a long-term chattel mortgage in
favor of the firm that made the machines. The local bank
provided whatever short-term financing was needed.
In Florida, a much smaller manufacturer began busi­
ness with equity capital secured by selling stock locally.
A mortgage placed with an individual outside the South
paid for some of the equipment and a loan from a Florida
insurance company paid for the building. Some of the
equipment was bought on credit.
A food manufacturer with a long record of production
in one of the District cities found financing from the
ordinary sources difficult even though he needed to ex­
pand to keep up with growing sales. He needed all his
internal funds for working capital and his financial state­
ment made it hard to secure funds through ordinary chan­
nels. He finally secured some of his financing by placing
a participation loan through his bank with the Small
Business Administration.
In Alabama, Mississippi, and Tennessee, where legisla­
tion has authorized the practice, some manufacturers have
acquired buildings that were financed by the sale of city
or county bonds. An arrangement to repay monthly over
twenty years, at which time the building might be pur­
chased for a nominal sum, is fairly typical in such cases.
Although the financing of each industrial expansion
may seem to have been unique, a general pattern emerges
when we consider the firms as a group. For one thing, they
required large external funds. Internal funds—those ob­
tained from earned surplus, depreciation reserves, and

Although the number of firms using bank credit was
greater than the number using other credit, not quite
half of the total amount of their external funds was
obtained in this way. Three out of every four firms em­
ploying fewer than twenty-five persons resorted to banks.
That 78 percent of the loans extended were for terms
of more than a year confirms the growing tendency for
banks to extend intermediate and long-term credit re­
vealed by recent surveys of the banks’ loan records.
Although most of the term loans ran from one to five
years, there were instances when credit was extended for
ten years or more.
Loans made by insurance companies, although much
less important than bank loans, were made for longer
terms—over half being for ten years or more. Loans made
by individuals (included in the “other” group in the table)
were also made for longer periods than bank loans. Credit
from suppliers, also included in the “other” group, was
generally extended for from one to five years.
Bond financing was used by about 15 percent of the
firms. The funds secured in this way made up about 18
percent of the external financing. Some of these bond
issues were marketed through underwriters, but most of
them were placed directly with individuals as we have
found from other studies. We have included in the total
those issues floated by counties and municipalities for the
purpose of financing industrial building under the legisla­
tive authority, although they account for only a small part
of the total.




Expansion Attracts Funds From
Other Regions

*|ip
Recognizing the economic opportunities inherent in ui
South’s physical and human resources, many of the na­
tion’s major corporations have invested heavily in nj'w
manufacturing facilities in the South. In addition, as this
s u r v e y shows, the nation’s investors have recognized the
strength of these economic factors by putting their fun s
at the disposal of Southern businessmen to use for indus­
trial expansion. In the period from 1956 through mi 1958, about three-fifths of all external funds used for
industrial expansion by the local firms that were s u r v e y e
came from outside the South. One out of every five fir018
used some form of non-Southern financing.
Because the amounts they needed were large and so
were frequently beyond the capacity of local lenders, an
because their requirements fitted into the in vestm en t po
cies of the large financial institutions, the larger firms
•

2

•

FINANCING OF PUBLICLY ANNOUNCED NEW
MANUFACTURING PLANTS AND EXPANSIONS
COSTING $100,000 OR MORE
Sixth District, 1956 - Mid-1958

too occasionally secured funds from outside the South.
Banks supplied 55 percent of all the expansion funds
obtained by Sixth District firms from outside the South.
More bank credit, indeed, came from outside the South
than from within it. Nevertheless, only 17 percent of the
District firms using bank credit got it from non-Southern
banks. The survey, of course, excludes bank credit for
working capital, which is supplied largely by local banks.
Substantial sums were also obtained from outside the
South through the sale of stocks and bonds and the use
of trade credit and from insurance companies.

Eipontion by O istrict firm * os percent of totol
20
30
40
50
60

Was Financing Adequate?

Ike cost of new manufacturing plants built or expanded by
Sixth District firms has been small compared with that by
national firms, but four out of every ten projects w ere under­
taken by District concerns.
Percent of totol cost fmonced
00 — *rWT* eiternol sources

A L L S IZ E S

L e t t 'hon 100

1 0 0 -4 9 9

tin

SOO and ov«r

Th* major part of the funds came from external sources, with
smaller firms more dependent on external funds than the
larger ones.
P»rc*nf of (Dial finoncing from M ch ar«a
20________________ 4 0 ________________ 6 0
C«»lQTiim ii S i n

A LL S IZ E S

L* » l than 100

1 0 0 -4 9 9

500 and over

Funds from nonlocal sources w ere especially importar
•■rger firms.
Percent of total financing from
Other
Southern
States
Areas Same State

Types

Bank Loans .....................
Insurance Companies
jrtock Issues . . . .
Bond Issues.....................
Other, inc. Trade Credit and
In d iv id u als

18

35
7
30
17

—

55
2
18
22

11

11

28

3

100

100

100

100

48
3
20

. . . .

All T y p e s ........................

Outside
South

57
1
14

Banks w ere the most important source of funds both within and
•■♦side Hie SoutK.

secured more funds from outside the South than they did
from within the Sixth District. Small firms, on the other
hand, more frequently drew funds from other Southern
states when they did not secure them locally, but they



Our survey of firms that succeeded in financing the build­
ing or expanding of their manufacturing plants tells us
nothing about the firms that could not carry out their
plans because of their inability to finance them. Of those
who did get financing, about nine out of ten told us that
their expansion was not limited by any difficulty in ob­
taining the necessary funds on suitable terms. In the words
of one manufacturing executive, he was able to get “all
the money we have any business borrowing.” Even though
many of these firms went far beyond the boundaries of
their own territories to secure funds, they apparently be­
lieved that available financing was adequate.
On the other hand, about one out of ten of the firms
covered by the survey told us they had difficulties get­
ting financing. One businessman complained that because
of a delay he had to refuse business that amounted to
more than the capital expenditures needed but which he
eventually obtained. Another executive reported “great
difficulty with banks.” Still another concluded, “If I could
call back 10 percent of the time I’ve spent in conference
with financiers and apply it to direct selling of small lots
of stock, I would probably have all the financing that a
dozen small firms could use.”
We would need to look at the question of adequacy
from the side of the supplier of funds before we could
judge whether these complaints are justified. However, as
one manufacturer has suggested, the difficulties may come
partly from choosing the wrong method of financing and
requesting funds from the wrong source. Most of the
firms that had financing difficulties are small and to many
small businessmen, as one manufacturing executive told
us, “the red tape and controls involved in securing funds
are a businessman’s nightmare.” The banker who points
out alternative sources and guides the seeker of funds
through the complexities of negotiations can sometimes
secure adequate financing for industrial expansion in his
community, even though he may be unable to provide
the funds himself.
The records of success in obtaining funds that we have
reviewed show that capital funds have been made available
from a wide variety of sources in many different ways. It
is fortunate for the South that the American economic
system places no embargoes on the flow of funds wherever
economic opportunity beckons. For this reason, industrial
expansion in that part of the South included in the Sixth
District has not been limited by the availability of local
funds alone.
C h a r l e s T . T aylor

•3 •

Farmers More Prosperous in 1958
Farm families are heartened by their income prospects
this year. All together, farmers in the six District states
will enjoy gross sales at least 15 percent greater than
those in 1957, judging from trends in this year’s
harvests and cash receipts. Their net farm income also
will be much larger, since total costs are little different
from those last year. Farm income is rebounding from an
extremely low level caused largely by heavy rains at
harvest time last year. Nevertheless it will exceed that in
1956 by about 6 percent.

losses from the hard freezes last January. Those with
vegetables to sell, however, and some who were able to
immediately replant profited from the high prices the
freeze induced. For others replanted crops moved to
market in early summer with those from other District
states, which depressed vegetable prices sharply and
lowered income of all District growers.
Cash Receipts from Farm Marketings*
Sixth District States

Cash Crops Bring in More Cash
To farmers turning the sod in 1958, the words “cash
crops” have real meaning. Not only are the important
cropS—peanuts, rice, corn, tobacco, cotton—yielding
heavily, but declines in the prices for them are being
minimized by the price-support program. Peanut output,
so important in South Alabama and South Georgia, was
a dismal failure last year; this year, however, it is a third
larger. Growers of rice and soybeans—important crops
in Louisiana and Mississippi—and of tobacco, which is
important in South Georgia, North Florida and Tennessee,
are also reaping larger crops. These harvests are boosting
income; gains range from 5 percent for tobacco to 30
percent for peanuts.
The region’s cotton growers are performing exception­
ally well this year despite certain handicaps. Their crop
will total only 6 percent less than that in 1957— an out­
put the more remarkable because last spring farmers
made large deposits in the Soil Bank and thereby cut
their plantings 26 percent below those in 1957. Then too,
cold, wet weather hindered crop growth at planting time,
but as spring and summer wore on, growing conditions
turned favorable and per acre yields mounted to levels
well above those in 1957 in all states except Louisiana
where heavy rains damaged the crop again this year. High
yields will sustain farm incomes because the prospect for
the price of cotton is favorable. Farmers can depend not
only on the existing price support for cotton but also
on firm prices for some grades in short supply.

Freeze Damage Boosts Income
Paradoxically the freeze last winter that hit hard in
Florida, and to a lesser extent elsewhere in the District,
boosted farm income. The freeze dealt severe financial
blows to some farmers, especially in the northern fringes
of Florida’s citrus belt and the potato and vegetable sec­
tions scattered over central and southern Florida, but for
others the cold wave was as a touch from Midas. With
the total citrus crop cut somewhat, demand held strong
and prices rose sharply. Many citrus growers and the in­
dustry generally, therefore, obtained larger incomes. This
had great impact in Florida, since citrus sales bring in
about 38 percent of the state’s farm income. And that
is not all: Anticipating a small crop next winter, buyers
have contracted for oranges at prices double those
quoted when the 1957-58 season began.
Many Florida vegetable growers also took severe



0

5

Percent Increase, 1958 from 1957
_______ [0_________ (5________ 20_______ 25

Alabama

Florida

Georgia

Louisiana

Mississippi

Tennessee

Six States

•Cash receipts for 1958 estimated by this Bank.

Elsewhere in the District the protracted cold wave held
fruit and nut trees dormant longer than usual. As a con­
sequence, yields are exceeding those in 1957. The Georgia
peach crop, for example, was virtually doubled. The Dis­
trict pecan crop has almost tripled and the pear crop has
increased by a third. Tung nuts too are in larger supply-

Livestock and Poultry Receipts Rise
Larger crop receipts are coming on top of rising in(j°inf
from livestock and poultry products. Income from bee ,
for instance, is a fourth greater than it was last year.
Farmers sold less beef and pork, but they were well pai
for both; prices for beef were 42 percent over the 1 ^
average, and those for pork were 15 percent higher, o
all growers profited equally, however. Those who inai
tained herds despite low prices in 1953-56 are hi a
enviable position; they have animals to sell at exis i
high prices. Those who sold out after prices declined a
bought back after prices rose are less prosperous n0^
Finally, poultrymen— ever more important among P
ducers in our farm economy—have had a good y •
True, broilermen obtained a lower average price
year than they did in 1957, but they stepped up
output 15 percent. Farmers who sold eggs receive
higher prices in 1958 and since their volume was on o
15 percent their gross income increased.
. ,§
The rise in farm income augurs well for the Distn
•

4

•

rural areas. Many debts held over from 1957 will be
repaid; bank deposits in many places have been bolstered
and financial liquidity of banks and other businesses in­
creased. Thus farmers may move into their 1959 opera­
tions more confidently. They may express this confidence
to some extent by spending a bit more freely for autos,
trucks, machinery, and household items this fall and

This R ev ie w may be received regularly upon
request to the Publications Section, Research
Department, Federal Reserve Bank of Atlanta,
Atlanta 3, Georgia.

A r t h u r H. K a n t n e r

The Building Picture
Contract Awards Indicate Increased Activity
Building activity in the Sixth Federal Reserve District has
apparently stabilized in the past five or six months, bring­
ing to a halt the previous gradual decline from last year’s
record level. This is shown by the solid line of the chart
on construction employment, which reflects an adjustment
to eliminate the fluctuations usually associated with the
changing seasons. Because seasonal swings in employment
are particularly large in the construction industry, the
actual changes in employment, shown by the dashed line
in the chart, have been adjusted to reveal the more basic
changes in construction activity.
Through most of last year building activity remained
near the high level reached in January 1957 following a
long and steady climb. After about August 1957, how­
ever, activity dropped more than the usual amount for
late year, and seasonally adjusted employment declined
through February of this year. Relative stability since that
time has kept construction employment at a level about
4 percent below the record of early 1957.
While employment figures provide a gauge of overall
construction activity, the lack of detail on employment in
different types of construction activity prevents our meas­
uring precisely the changing patterns of activity. More
detailed information on building permits and construction
contract awards, however, enables us to discern these
patterns reasonably well. From this information, it is
apparent that stability in the first three quarters of 1957
reflected the approximate balancing of declines in comConstruction Employment
Sixtfi District States, 1954-58




mercial and industrial building and gains in home build­
ing and construction of public works and utilities. For a
while in late 1957 and early 1958, the declining segments
had the predominant influence, but more recently we have
seen stability again result from counter-balancing gains.
Since about February of this year an accelerated rise in
home-building activity has combined with continued sharp
increases in construction of public works and utilities to
offset further declines in commercial and industrial con­
struction.
S c e n e Changes from State to State
In an area as large and diverse as the Sixth Federal Re­
serve District, which includes Alabama, Florida, Georgia
and parts of Louisiana, Mississippi and Tennessee, one
would expect to find differences in construction trends
from place to place. The recent period has been no ex­
ception. In fact, contrasts in building activity among Dis­
trict states are striking whether one looks only at the last
few months or whether one encompasses in his view ac­
tivity over the past four or five years.
Over the longer period Florida and Tennessee show
the most striking contrasts. Between 1954 and early 1957
activity in Florida increased over 40 percent to set a new
record for the state. A slight dip occurred in late 1957
and early 1958, but since then activity has bounced back
to equal the previous record. In contrast, building activity
in Tennessee trended downward after 1954, and since
about March has been relatively stable at a level approxi­
mately 25 percent below the 1954 average. If attention
is confined to this year, the contrast between Georgia
and Louisiana is perhaps most striking. Construction
activity has picked up sharply in Georgia, pushing con­
struction employment above the previous record set in
1956. In Louisiana, however, employment has dropped
sharply from the peak reached in late 1957. In Alabama,
employment is well below last year’s record, but in
Mississippi there has been some pickup from last year.
In Georgia, Florida, and Mississippi, increases in both
residential and nonresidential construction appear to be
responsible for the improvement shown this year. The
latest building permit figures show home building is up
least in Florida, but the gain there is over a previous rec­
ord, while home building in Georgia and Mississippi is
up from a reduced level. The other three District states
have also shown increased home building. With total con•5 •

struction employment either steady or moving downward
in those areas, this indicates that cutbacks in nonresidential construction apparently have occurred.

A Brighter View?
Looking again at the District as a whole, where stability
has characterized building activity, one naturally wonders
what direction construction activity will take over the
next few months. Figures on contract awards give us a
clue, for they tell the value of contracts awarded for con­
struction that will get under way in the immediate future
and continue for perhaps three or four months in the case
of home building and for several more months, or even
years, in the case of major projects. Increases in awards
are usually followed by increases in construction activity.
With this in mind, a glance at the index of construction
contracts charted on the back page of this Review leaves
little doubt as to the most likely direction of building ac­
tivity in the Sixth Federal Reserve District. Contract
awards have increased at an exceptionally rapid pace
this year, hitting new records in mid-summer. Nonresidential awards have shown the largest gains, but residen­
tial awards have also increased sharply. As the projects
involved get under way, therefore, we should see a rise
in construction employment.
P h i l i p M. W e b s t e r
Department Store Sales and Inventories4
Percent Change

Place
ALABAMA ..................
Birm ingham ..............
M obile.....................
Montgomery..............

Sales
Sept. 1958 from
Aug.
Sept.
1958
1957
—2
+2
— 12
— 10

+5
+3
+9
+6

9 Months
1958 from
1957
—
—
—
—

Inventories
Sept. 30, 1958 from
Aug. 31
Sept. 30
1958
1957

1
2
0
2

+10

+1
+3
—4

+12

— 1

+16
+15

—6
+0

FLORIDA
..................
—8
Daytona Beach . . . .
— 16
Jacksonville.............. — 11
Miami A r e a ..............
—8
M ia m i..................
—9
O r la n d o .................. — 12
St. Ptrsbg-Tampa Area . — 4

+8
+17
+1
+5
+1
+10
+15

+1
— 3
—O
+8

-A

+7
+7
+4
+9
+9
— 12
+16

+2
+3
—6
+6
+4
— 24
+3

+9

—9
—7

.,

+9

—0

+9

+10

—0
+5

+2
+9

— 17
— 10

GEORGIA
..................
Atlanta**
..............
A u g u s ta ..................
Colum bus..................
M aco n .....................
R o m e * * ..................
Savannah ..................

— 2
— 13
— 17
— 13
+5
— 6

L O U ISIA N A ..................
Baton Rouge ..............
New O rleans..............

— 10
+1 2
— 14

—4
+5

—5
— 1
—5

+8
+9
+8

— 2
+3
— 3

M IS S IS S IP P I..............
Jackson ..................
M e rid ia n **..............

— 2
— 1
+2

+3
+1
+2

— 2
—3
— 1

+3
+1

—6
—8

TENNESSEE
..............
Bristol-KingsportJohnson City** . . .
Bristol (Tenn. & Va.)**
Chattanooga..............
Knoxville..................

—4

+0

—4

+9

D IS T R IC T ..................

—7
—9

..
—9

—9
— 1
+0
—5

+7
+11

— 10
— 4

+1
— 0

— 4
+5
+6
+1

+9

— 7

—6

+4

— 1

+ 10

— 3

•Reporting stores account for over 90 percent of total District depvtment store sales.
**In order to permit publication of figures, a special sample has been constructed t k *
fe not confined exclusively to department stores. Figures for noR-department stores
however, are not used in computing the District percent changes.




Bank Announcement
The Federal Reserve Bank of Atlanta welcomes to
membership in the Federal Reserve System the
National Bank of Sarasota, Sarasota, Florida. The
newly organized bank opened for business on No­
vember 3. Officers are Gilbert N. Parker, Chairman
of the Board; Alan M. Cooper, President; W. E.
Colson and Dr. A. L. Matthews, Vice Presidents; and
L. L. Prince, Vice President and Cashier. Capital
stock totals $500,000 and surplus, $400,000.
Debits to Individual Demand Deposit Accounts
(In Thousands of Dollars)

ALABAMA
Anniston . . . .
Birmingham . . .
Dothan . . . .
Gadsden . . . .
Mobile . . . .
Montgomery . • .
Selma* . . . .
Tuscaloosa*
. .
Total Reporting Cities
Other Citiesf . . .
FLORIDA
Daytona Beach* .
Fort Lauderdale* .
Gainesville*
. .
Jacksonville . . .
Key West* . . .
Lakeland* . . .
Miami
. . . .
Greater Miami*
Orlando . . . .
Pensacola . . .
St. Petersburg . .
Tampa . . . .
West Palm Beach*
Total Reporting Cities
Other Citiesf . . .
GEORGIA
Albany . .
Athens* . .
Atlanta . .
Augusta . .
Brunswick
Columbus
Elberton . .
Gainesville* .

Griffin* . .

LaGrange* .
Macon
. .
Marietta*
Newnan . .
Rome* . .
Savannah
Valdosta . . .
Total Reporting Cities
Other Citiesf .
LOUISIANA
Alexandria* .
Baton Rouge
Lafayette* .
Lake Charles
New Orleans
Total Reporting Cities
Other Citiesf . .
M ISSISSIP P I
Biloxl-Gulfport*
Hattiesburg . .
Jackson . . .
Laurel* . . .
Meridian . . .
Natchez*. . .
Vicksburg
Total Reporting Cities
Other Citiesf .
TENNESSEE
Bristol* . .
Chattanooga
Johnson City*
Kingsport* .
Knoxville
Nashville
. .
Total Reporting Cities
Other Citiesf . ,
SIXTH DISTRICT
Reporting Cities
Other Citiesf ,
ToUJ. 32 Cities .
UNITED STATES
344 Cities . . .
•Not inctaded hi total
fEstimated.

Percent Change
Sept. 1958 from 1958
Sept.
Aug. Sept.
from
1957
1958 1957 1957

Sept.
1958

Aug.
1958

36,021
720,825
26,747
31,459
251,015
167,039
24,869
47,110
1,305,085
727,637

36,825
687,919
23,884
31,337
232,070
151,473
20,108
45,548
1,229,164
676,594

34,009
707,946
24,801
34,453
250,644
132,812
24,118
43,216
1,251,999
652,276

53,968
171,544
33,380
647,264
13,762
68,075
726,087
1,087,656
156,066
77,473
152,064
331,644
112,261
2,905,157
1,401,282

54,909
162,301
33,084
622,391
13,020
62,250
681,630
1,029,491
154,263
77,664
131,661
304,166
107,715
2,752,915
1,335,371

48,542
156,471
28,512
583,380
11,964
51,740
631,230
966,065
143,346
78,514
145,829
282,236
91,573
2,588,172
1,229,836

66,159
34,889
1,765,700
94,768
20,154
99,940
8,519
51,936
16,876
17,710
112,926
26,321
15,628
39,664
190,182
25.030
2,586,402
939,817

59,917
34,225
1,635,620
113,103
19,582
92.786
9,152
49,705
16,429
17.786
105,483
26,022
15,211
36,370
168,067
38,333
2,437,791
936,206

56,391
31,366
1,599,561
85,632
21,553
95,085
7,952
46,947
16,005
18,939
106,040
23,674
15.623
39,780
187,303
21.624
2,373,475
863,478

69.030
200,334
57,619
79,371
1,238,821
1,645,175
646,798

64,663
183,546
59,112
80,914
1,165,234
1,553,469
594,898

65,349
190,739
50,219
83,676
1,157,667
1,547,650
596,515

2
—2 +b —
—1
+2
+5
-0
+12
+0 ±5 —7
+8

+8

+12

—2

+11

+w

+ i7

+9

1§
+++4! +
+23

+7
+11

+5

+14

+ 10

+1 7

+1
+8

+11

n

*1} +

— 16

+t
+2

——
0

+9

+13
— 35

+10

+3
+J

+£
+2

+£
±1 i
$
i\

+11

is

a

+l -•

+(k
+0

+ 1 *» ~~l
+9 +2
+9 +2
+6

+1

±1

+5
+k

+£
+9

+9

+ !

+*

+1

+ i3

+®

— 2

-5

+2

+ 12

+2

+34

+ *

* +13 +20
II
t£
+53

+ 12

t?

+20

+1

+4
+ 6-

+}
+?

+2
±2

+5
+*

195,171,000 185,849,000 189,297,000
tar 32 cities tin t are part of the National Bank

6

+9

—5
+4 -0

+ 12

36,069
271,184
35,326
70,502
205,556
590,491
1,209,128
529,376
13,384,269
9,311,838
4,072/431
8,007,726

+2

+3
+11
+6
+4
+£

*+ 6

41,726
40,287
294,728
277,416
36,677
38,261
71,635
72,086
215,510
201,759
658,314
649,558
1,320,174
1,277,783
522,458
546,230
14,696,577 13,993,732
9,679,449
10,217,834
4,314,283
4,478,743
8,777,924
8,294,655

•

+ 10

I

+1 5
+32
+15
+1 3
+9
-1

±J

37,842
29,299
179,915
21,691
35,067
19,432
18,168
341,414
200,950

—9

+26
+3
+9
+4

+11

40,524
31,140
254,718
23,888
40,434
20,224
17,399
428,327
224,984

42,636
32,918
274,894
24,465
40,845
20,604
19,479
455,841
240,751

+9

+10
+24
+3
+6

•

# fs
+5 - 1
++
i %
+ 9 +£
+ 10

+2

ii8 X\

+10

+2

Sixth District Indexes
Seasonally Adjusted (1947-49 = 100)
1957

1958

SIXTH DISTRICT

AUG.

SEPT.

OCT.

NOV.

DEC.

JAN.

FEB.

MAR.

APR.

MAY

JUNE

JULY

Nonfann Employment . . . .
Manufacturing Employment . .
Apparel........................
Chemicals.....................
Fabricated Metals . . . .
Food.....................
Lhr., Wood Prod., Fur. & Fix.
Paper & Allied Products . .

AUG.

SEPT.

136
121
164
132
189
111
76
161
107
90
248
200
88
297

136
120
166
133
186
112
77
159
105
90
235
198
91
299

135
119
166
131
186
111
78
161
106
89
220
195
85
303

135
118
166
131
185
111
76
159
101
88
220
196
84
299

134
118
164
132
181
111
76
159
100
89
226
194
78
295

134
117
167
130
181
114
75
158
96
88
215
187
82
317

133
115
167
129
177
113
74
156
91
87
200
182
79
325

133
115
165
127
174
110
72
157
91
85
194
183
79
311

132
114
161
131
176
110
72
158
90
85
187
182
74
306

132
113
167
133
176
109
72
157
93
85
172
183
75
297

133
115
170
131
183
109
72
158
91
84
201
192
80
312

133
115
166
131
186

133
115
164
130
183
108
73
158
89
85
212r
198
83
n.a.

133
115
165
127
182
108
75
157
90
85
208
196
89
n.a.

160
330
341
321
104
79
154
176
167
i92r
138
i54r
121
136r
157r
166
274
149r
185
204r
152
160
266
231
147
166
106

164
315
324
308
89
70
152
168r
154
181
134r
147
111
134r
156
141
249r
151
189
205r
151r
160
267
234
144
158
110

167
283
334
241
99
84
158
156
149
187
128
141
102
118
139
136
244
145
177
208
145
160
267
232
138
145
101

161
261
288
239
104
90
152
163
154
205
123
147
115
130
144
143
231
140
195
206
155
161
267
230
136
144
99

175
259
294
229
128
103
172
170
156
201
126
145
117
133
156
149
255
147
207
207
I51r
161
269
240
149
160
113

169
264
272
257
119
97
161
157
151
181
m
142
109
127
146
139
234
132
192
202
151
162
269
245
146
157
111

170
298
293
303
118
92
156
147
147
171
111
128
99
116
128
137
227
135
174
199
125
163
269
233
144
155
112

168
309
279
333
87
160
158
157
175
132
141
97
122
139
148
233
125
186
193
132
166
270
231
139
150
110

162
318
301
332
150
134
177
156
153
164
117
136
99
108
141
151
242
135
181
190
138
168
273
238
141
160
106

164
369
324
406
157
145
176
166
154
172
130
145
107
122
147
159
244
137
203
191
143
170
276
227
141
155
112

167
387
365
405
165
146
184
176
169
199
129
144
106
126
137
165
259
145
202
191
139
174
279
234
147
168
110

127
139
164
268
141
207
192
139r
170
278
241
151
166
116

175
389
394
384
136
118
182
183
183
180
147
161
124
138
156
183
285
147
219
192
151r
176
281
231
148
166
114

184
n.a.
n.a.
n.a.
136e
n.a.
n.a.
167p
158
183p
133
150
107
129
151
147
250
139p
209
198
144p
175
282
257
147
161
118

123
113
193
140r
139
221
127
210

122
109
186
133
139
223
83

2 11

123
112
188
129
138
223
88
205

122
112
185
133
138
222
82
1%

121
107
173
132
139
222
111
202

122
105
170
132
140
224
120
205

120
103
162
113
140
223
113
196

120
102
165
122
140
224
128
197

119
103
162
134
145
226
152
201

119
104
166
135
146
230
142
196

119
105
174
128
150
231
147
202

119
106
175
130
150
235
143
205

119
104
177r
145r
154
233
130
203

173
135p
152
234
n.a.
225

180
179
287
175
207
414
144
329

181
177
290
181r
209
417
180
340

179
178
287
151
210
420
165
348

178
180
287
175
212
423
184
332

177
177
288
187
212
425
189
345

176
171
278
161
212
425
162
343

176
171
273
142
211
426
178
325

175
168
264
146
215
431
151
318

176
167
271
153
216
444
239
335

177
171
280
157
221
441
249
320

180
174
292
155
227
447
305
351

182
176
301
156
225
449
214
358

182
182
307
172r
233
456

183
181
311
171
234
457

340

383

129
119
198
150
140
216
90
211

129
118
191
145
141
216
121
219

129
116
186
142
140
215
114
209

128
118
196
149
141
213
127
207

128
117
190
149
142
213
140
215

128
115
183
137
142
213
143
223

126
114
177
113
144
212
141
211

126
113
177
127
147
211
150
203

125
112
171
121
147
212
150
213

124
109
167
139
148

126
113
189
133
146
213
129

126
113r
192
154r
154

127

212

209

125
114
182
136
152
217
167
215

222

157
215

188
142p
155
219
n.a.
238

134
101
173
205r
153
269

133
101
172
180
153
268

132
99
170

132

92
2“

131
98
169
178
155
270
113
195

130
96
168
193
156
269

£&R.ee*ipts................... 96
69
• isb Sik? ......................... 222 224

131
98
171
177
153
266
116
206

171
171
154
269
96
209

129
95
169
181
157
271
115
208

127
94
166
178
159
272
148
216

127
94
163
177
153
264
143
214

127r
93
168r
179r
157
273
109
205r

127
93
168
184p
155
265
n.a.
240

125
124

125
123

124
126
230r

107
186
334
143
192

125
127r
238r
123r
192
352

127
128
240

185
308
128
183

124
123
226
113
186
337
145
193

118

117

Primary M e ta ls..................

Textiles.........................
Transportation Equipment . .
Manufacturing Payrolls
. . .
Cotton Consumption** . . . .
Electric Power Production**
Petrol. Prod, in Coastal
Louisiana & Mississippi**
All Other
arm Cash Ri
Crops

Baton Rouge
Birmingham
Chattanooga
Jackson . .
Jacksonville
Knoxville .
Macon . .
Miami . .
New Orleans

Member Bank Loans* . . . .
Bank D e b its*.....................
Turnover of Demand Deposits*
In Leading C itie s..............

jtatsM^LeUin.cltla . .
Nonfarm Employment . .
Manufacturing Employment
Manufacturing Payrolls . .
Furniture Store Sales . .
Member Bank Deposits . .

.

.
.
.
.

Bank Debits
FLORIDA

Bank Debits
GEORGIA

Bank Debits . . ! ! ! ! '
LOUISIANA
Nonfarm Em ploym ent..................
134
Manufacturing Employment . . . .
100
r.fm£acU' in® p« yn X « ..................
172
[urnitun(Store S a le s * .................. 190r
..............
154
member Bank L o a n s * ..................
268

Nwrfarm Em ploym ent..................
124
Manufacturing Employment . . . .
123
c.!™:acturin» Payrolls..................
217
Furniture store S a le s * ..................
104
I * * ° « P < » its*..............
152
Memba-Bank L o a n s * ..................
286
E E S s h * * * ! * ..................... 103

T * a s r ......................... 184
Nonfarm Em ptoym ent..................
120
Manufacturing Emptoyment . . . .
119
.................. 194
[ urojturestore S a le s * ..................
108
Member Bank D e p o s its * ..............
147
L0" * * * ..................
233

...................102206

- J » * P « M t s * .............................

••n ?LSixt*

126
123
212
98r
150
290
53

126
123
206
97
151
293
77

172

177

120
119
191
109r
146
234

120
118
190
101
147
233

207

200

68

92

area only. Other totals for entire six states.
basis.

"<wfarm and mfg. emp. and payrolls, state depts. of labor;
* Mao; elec. power prod.. Fed. Power Com . Other ii



201
153
269
89
206
125

121

205
109
154
295
79
175
119
118
188
108
147
235
96
205

%

172
203
153
270
114

221
125

120
210

126

122
211

119
157
299
107
178

104
164
302

118
116
186
113
147
237
98
206

119
116
179
106
148
239
92
206

ft.*. Not Available.

100
177

12 1

111
212

125

125

207

226
95
172
304
115
173

122
86

166
303
92
176
117

112

179
89
149
238

86

196

p Preliminary.

122

118
113
181

101

155
239
104

200

129

%

221
%

112

178
106
156
242
116

201

e Estimated.

213
157

221

112

179
109
158
245
103

201

117
114
181
104
161
249
113
205

111

73
157
90
84
198
196
81
312
170
420
361
468
134
90
184
174
168
185
127
159

111

101
184
367
138
209

117
114
186
105
156
244
114
206

201

100
202

117
113
192
105
159
250

112

206

119

102

n.a.

112

101

194
359
n.a.

221

117
114
188
104p
158
247
n.a.

220

r Revised.

cotton consumption, U. S. Bureau Census; construction contracts, F. W. Dodge Corp.; petrol, prod., U. S. Bureau
on data collected by this Bank. Ail indexes calculated by this Bank.




O v e r a l l e c o n o m ic a c t i v i t y continued to improve slowly in

September, but some fields of activity were still relatively weak.
Consumer spending lagged, but other types of spending increased
further. Saving apparently continued to grow. Farm income held
at levels well above last year. M ember bank loans rose further, and
borrowings from the Federal Reserve Bank of A tlanta again
increased sharply.
Nonfarm employment, seasonally adjusted, was little changed in Sep­
tember from the preceding three months. Some improvement has occurred
over the past few months in both manufacturing and nonmanufacturing
employment, but it has not been sufficient to change the employment in­
dexes perceptibly. After four consecutive monthly increases, factory pay­
rolls dropped slightly in September as the w orkweek failed to make its
usual seasonal gain. The rate of insured unemployment declined sea­
sonally.
Cotton consumption continued upward in September, indicating a fur­
ther recovery in the cotton textile industry from last April’s low point.
Crude oil production was also up further. Steel mill operations remained
low in September, but improved substantially in early October. Seasonally
adjusted construction contract awards dropped in August after hitting a
new record in the preceding month.
Sales at department stores, after adjustment for seasonal variation,
dropped sharply in September from the record reached the previous month.
Preliminary figures indicate a further slight decline in October. Sales at
furniture stores, seasonally adjusted, also decreased, but sales at house­
hold appliance stores rose slightly.

Although consumer spending has lagged, other types of spending pushed
seasonally adjusted bank debits to an all-time high in September. Savings
in the form of tim e deposits at commercial banks and ordinary lif« i*1"
surance sales rose more than usual for this time of year. Instalment
credit outstanding a t commercial banks rose somewhat less during Sep­
tember than it has in recent years, reflecting primarily continued w e a k n e s s
in automobile credit.
Farm income, held at levels well above those last year as indicated by
cash receipts from farm marketings, seasonally adjusted. A large out­
put of important crops and favorable prices for many farm products

have sustained overall farm income; an exception is Louisiana where heavy
rains severely damaged the cotton crop. The improvement in farm income
is reflected by an upward trend in demand deposits at banks in agricul­
tural areas. It is also reflected, in part, by a further rise in farm realestate values.
Member bank loans, seasonally adjusted, rose slightly in September
because of increases in all District states except Louisiana and Tennessee.
Member bank deposits, however, declined more than seasonally as losses
in Alabama, Louisiana, and Tennessee more than offset gains in Mississippi*
Georgia, and Florida. Investments at all commercial banks also declined.
In October, total loans outstanding at banks in leading cities increased
seasonally. Member bank borrowings from the Federal Reserve Bank of
Atlanta increased sharply further. Effective October 28, the Federal Reserve
Bank of Atlanta raised the discount rate from 2 to 2 ^ percent.