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Monthly Review
ATLANTA, G E O R G IA , MAY 3 1 , 1 9 5 4

JnJftishsue:

P r ic e o f G o v e r n m e n t lO U 's
B a la n c e S h e e t o f A g r ic u lt u r e
O w n e r s h ip o f^ D e m a n d D e p o s it s

SixthDiAridStatistics:

Co n d itio n o f 27 M em b er Banks in Leading C itie s
Debits to Individual Dem and D eposit A cco u n ts
D epartm ent S to re Sales and Inventories
Instalm ent C a sh Loans
R eta il Furniture S to re O p erations
W holesa le Sales and Inventories

Sixth Di^tridIndexes:

C o n struction C o n tra cts
C o tto n Consum ption
D epartm ent S to re Sales and Stocks
E le c tric Power Production
Furniture S to re Sales and Stocks
M anufacturing Em ploym ent
M anufacturing Payrolls
Petroleum Production
Turnover o f Dem and D eposits

S

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l

'f f y

s

e

m

B

a

n

k

g

0

t

f a

n

t

a

D

I S

T

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T

B

U

S

I N

E

S

S

H

I G

H

L

I G

H

T

S

C on sid erab le rep la n tin g o f cotton has been necessary because
unseasonably cold weather damaged first stands.
Exports o f cotton are running larger than last year’s and are expected
to be well above those of the last marketing season.
•

Farm incom e during the remainder of 1954 is likely to continue slightly
under 1953 levels because of reduced crop marketings and lower prices.
•

Factory e m p lo y m e n t, seasonally adjusted, declined during March at
the same rate as in the nation; it was lower than a year ago in all Dis­
trict states except Florida.
•
Factory p a y ro lls in March, seasonally adjusted, were almost un­
changed from February.
•
U n em p lo y m en t co m p en sa tio n claim s declined slightly during
March, for the first time since September; preliminary figures show a
further decrease in April.
•
S tee l production in the Birmingham area during the week ending
May 20 jumped sharply from April, with the reopening of a major mill
previously closed down for repairs. #
C onstruction contract a w a r d s were lower during April than in
March, but above those of a year earlier.
•

C otton t e x t ile a c tiv ity , as measured by seasonally adjusted cotton
consumption, rose slightly in April, but was still substantially below
the 1953 level.
D ep artm en t sto r e s a le s picked up more than seasonally in April
and May. Furniture sto r e b u sin ess also rallied in April.
N e w car reg istr a tio n s during March showed less increase than
during last March and were below a year earlier for the first time this
year.
•
Bank d e b its, seasonally adjusted, increased somewhat in April.
•

Total d e p o s its at member banks increased slightly during April and,
according to preliminary information, continued to increase during May.
•

The red iscou n t r a te was reduced from 13A percent to IV 2 percent
on May 15 by the Federal Reserve Bank of Atlanta.
The r e s e r v e p osition o f m e m b er b a n k s remained easy in May, as
excess reserves averaged considerably higher than indebtedness to the
Federal Reserve Bank.
•
B usiness lo a n s at banks in leading cities declined in May, but were
substantially above the year-earlier level.
• 2

•

B eans a n d B o n d s ... OR
The

P

R

I C

E

of

G

O

V

Until recently, Government bond prices have been rising,
in contrast to most commodity prices, which have jogged
along or fallen slightly since the recession began. Despite
the recent reversal in bond quotations, the price level of
the IO U ’s of the Federal Government is substantially
higher than it was a year ago.
The high price of Governments, of course, means lower
cost of borrowing to the Treasury. In addition, it is indic­
ative of eased credit conditions that mean lower cost
and greater availability of credit to private borrowers.
On the other hand, banks and other lenders obtaining
most of their revenue from interest charges are hard
pressed to maintain their 1953 earnings level.

Legumes and Liabilities
Although both lenders and borrowers are usually
aware of the changes taking place in credit conditions
and in the securities markets, less well understood is the
background behind these changes. To facilitate such an
understanding, it might be well to consider here a some­
what more familiar commodity— beans, for example. The
price of beans, like the price of Governments, is deter­
mined by supply and demand conditions. Unlike the price
of beans, which are perishable, however, today’s price of
Governments is affected by estimates of the future price—
not only tomorrow’s but a year from tomorrow’s. For this
reason the background of today’s price has more than
passing relevance in indicating the factors that are possibly
C H A N G ES
FREE

IN
SAN K

RESERV ES




. EXCESS RESERV ES
Min u s b o r r o w in g s
ifcNLUOHS OF DOLLARS} -

E

R

N

M

E

N

T

I O

U

’s

important in determining tomorrow’s and next year’s price.
In turn these background factors affecting Government
prices are important in determining the future terms of
private borrowing, so closely are the various markets for
loanable funds tied together.
The supply of marketable Government securities has re­
mained fairly constant since last fall at about 154.5 billion
dollars, although a slight drop did occur in March when
tax receipts were used to pay off some Federal obligations.
More important than the constancy of the supply of
Governments has been the changes in types of securities
available to would-be purchasers. Just as there are many
kinds of beans, there are numerous types of Governments,
the various issues differing principally in the maturity or
date of repayment. Since last summer there have been
sharp changes in the amount of securities available in the
various maturity ranges. Principal among these changes
has been the sharp reduction in short-term securities—
those maturing under one year.

Demand for Early Varieties H eavy
This reduction has been particularly important because
of the large demand for these securities. Nonfinancial busi­
nesses investing funds being held for tax payments find
them attractive, and some corporations have put funds
obtained from reducing inventories into short-term securi­
ties. Finally, many state and local governments have put
money raised for major construction projects into short­
term Governments until they are ready to go ahead with
the project. The heavy corporate and local government
demand for short-terms beating upon the reduced supply
of this particular variety of Government IO U ’s has
helped to increase the price, making the return received a
smaller proportion of the original cost. Short-term interest
rates on Treasury bills, in other words, have fallen to a
level lower than that at any time since 1947.
But what has this done to prices and interest rates on
long-term Governments? To answer this question, let us
return to our example of beans. When the price of pole
beans gets too high, some people will shift to butter beans
or snap beans. As a result, the price of butter beans or snap
beans will start up too. The same thing happens in the case
of Governments. When the prices are thought to be too
high and the rates of return too low on short-term securi­
ties, some investors switch to long-term securities. Banks,
for instance, have sold short-term Governments in order
to invest in long-term Governments. Some investors even
shift into different markets such as municipal securities
or mortgages. The increased competition causes an in­
crease in price and a decrease in interest earned on these
types of debt obligations. Thus the high price of beans

even causes the price of black-eyed peas to rise— and
that’s another vegetable!
Just as the actions of the largest buyer or potential buyer
can affect the bean market, so Federal Reserve policy is
indirectly important in the securities market. During the
last part of 1952 and early 1953 the Reserve System
supplied bank reserves only niggardly, causing banks to
restrict their lending and investing activity. This was done,
of course, to head off the apparent inflationary bubble at
that time and it resulted in falling Government bond
prices. As the economy began to turn around, however,
Reserve Bank policy also turned around in order to dis­
courage deflationary developments. This action shortly
manifested itself in sharply rising prices of Government
bonds.

Neither Too Fast Nor Too Slow
The shift in Federal Reserve policy last year is perhaps
best illustrated by changes in wording of the directives
of the Federal Open Market Committee, a record of
which is published as a part of the annual report of the
Board of Governors. In early March the committee was
directing that the open market account continue to be
operated “with a view to exercising restraint upon infla­
tionary developments.” At the June meeting the directive
was changed to “avoiding deflationary tendencies without
encouraging a renewal of inflationary developments.” In
September the directive was again changed to prescribe
operations “avoiding deflationary tendencies.” Finally, at
the December meeting the Committee prescribed that
operations be carried on with the view “to promoting
growth and stability in the economy by actively maintain­
ing a condition of ease in the money market.”
Here the official record ends, yet the reduction in the
rate at which Reserve Banks lend to their member banks to
1% percent in January and another reduction at some
Reserve Banks in April to IV 2 percent seem to indicate

B a n k

A n n o u n c e m e n ts

On M ay 20, the Jackson-H inds Bank, Jackson,
M ississippi, a nonmember bank, located in territory
served by the New Orleans Branch, together with its
branches in Leavell Woods and T erry, M ississippi,
began to remit at par for checks drawn on it when
received from the Federal R eserve Bank. Officers of
this bank include M arvin Collum, President; M a x T ,
A llen , J r ., Vice President and Cashier; George A
Morgan and George W. Morgan, Vice Presidents;
and Chester Thornton and M rs. Clyda Harper, A s ­
sistant Cashiers. Its capital amounts to $400,000 and
surplus and undivided profits to $114,377.
The Bank of D ickson, D ickson, Tennessee, did
not open A p ril 1 as was announced in the A p ril issue
of this Review . The exact opening date was M ay 28.
A nonmember state bank, it will remit at par. Officers
are Hugh Wynns, President; Wayne Sensing, E x e c u ­
tive Vice President; and Glenn Hamilton, Cashier.
I t has a capital of $100,000 and surplus of $100,000.



that the policy of “active ease” has not been changed. So
far, however, the Reserve Banks have not flooded member
banks with reserves but instead have released reserves in
some weeks and sopped them up in other weeks as the
private credit needs of the economy required. Free re­
serves— that is, excess reserves minus borrowings— have
been maintained in this manner at an average level of
about 500 million dollars during most of 1954, as is shown
by the weekly Federal Reserve statements. Present mone­
tary policy, therefore, although directed toward freer credit
conditions as is consistent with a period of declining busi­
ness conditions, can hardly be characterized as a “crash”
program designed to stimulate the economy at all costs.
The fact that large pools of excess reserves do not exist
at present is evidence that monetary policy has been
effective in stimulating banks to expand loans and in­
vestments at rates of return attractive both to themselves
and to their borrowers. The high price of Governments,
particularly short-term Governments, is therefore only
partially the result of deliberate Federal Reserve policy.

The “Natural” Price
The record of policy actions taken by the Federal Open
Market Committee in 1953, contained in the Annual R e­
port of the Board of Governors, indicates that during most
of last year open market purchases and sales were con­
ducted only in short-term Government securities and were
“entered into solely for the purpose of providing or ab­
sorbing reserves.” In the discussion of this policy it was
made clear that this course was adopted because it was
felt the monetary authority should not attempt to deter­
mine “what the market should be” and that direct pur­
chases and sales in the short-term sector would affect least
the dollar price of securities. Thus, “the market would
still reflect natural forces of supply and demand and thus
furnish a signal of the effectiveness of credit policy aimed
primarily at the volume and availability of bank reserves.”
The price of butter beans was not being determined di­
rectly by the biggest potential buyer, for he was buying
only pole beans. Butter bean prices still reflected the
“natural” forces of the market as well as the manner in
which the demand for them “spilled over” from highpriced pole beans.
Although long-term operations are not precluded in the
event of disorderly market conditions or when otherwise
required, the weekly statements of Reserve Bank holdings
of the various classes of securities show no operations in
the long-term sector this year.
As long as monetary policy continues to be a foremost
weapon in fighting cyclical swings in economic activity and
as long as changes occur in both the supply and type of
Government debt instruments, some changes in the price
of Governments may well be expected. Because changes
in the price of Governments are both a reflection of general
credit conditions and an important causal factor in deter­
mining movements in the cost and availability of private
credit, alert investors and businessmen who make use of
credit as well as lenders who supply credit, might well say
with Thoreau “I was determined to know beans.”
T h o m a s R. A t k in s o n

•4 •

B a la n ce Sheet o f A g ric u ltu re
A la.
ASSETS
P h y s ic a l A s s e t s
R e a l E s t a t e .....................................................................................
N o n - R e a l E s t a te
L i v e s t o c k ....................................................................................
M o t o r V e h ic le s , M a c h in e r y a n d E q u ip m e n t
.
C r o p s , S t o r e d o ff a n d o n F a r m s ............................
H o u s e h o ld F u r n is h in g s aftid E q u ip m e n t . . .
F in a n c ia l A s s e t s
D e p o s it s a n d C u r r e n c y ........................................................
U . S . S a v in g s B o n d s ( E ) ........................................................
I n v e s tm e n ts in C o o p e r a t i v e s .................................................
T o t a l A s s e t s ...................................................................... ,
C L A IM S
L ia b il it ie s
R e a l E s ta te D e b t ......................................................................
N o n - R e a l E s t a te D e b t
T o P r in c ip a l I n s t itu t io n s
E x c lu d in g C C C ...............................................................
H e ld o r G u a r a n t e e d b y C C C
. . . . .
T o O t h e r s ....................................................................................
T o t a l L i a b i l i t i e s ........................................................
P r o p r ie t o r s ’ E q u i t i e s ............................................................... ,
T o t a l L ia b il it ie s a n d N e t W o r t h ................................... .

Fla .

Ga.

S IX ™

La .

M iss.

Tenn.

D istrict
States

Outside
D istrict
States

United
States

(M illions of D ollars)
1 ,3 1 2

1 ,3 3 2

1 ,3 7 5

1 ,1 0 5

1 ,5 0 7

1 ,7 2 7

8 ,3 5 8

8 3 ,9 4 2

9 2 ,3 0 0

197
427
72
145

173
172
8
84

183
492
94
168

196
356
56
105

201
522
204
75

238
551
148
153

1 ,1 8 8
2 ,5 2 0
582
730

1 3 ,7 1 2
1 4 ,6 8 0
8 ,5 1 8
9 ,2 7 0

1 4 ,9 0 0
1 7 ,2 0 0
9 ,1 0 0
1 0 ,0 0 0

104
38
16
2 ,3 1 1

94
18
24
1 ,9 0 5

120
38
29
2 ,4 9 9

103
38
26
1 ,9 8 5

1 65
48
30
2 ,7 5 2

140
40
35
3 ,0 3 2

726
220
160
1 4 ,4 8 4

1 3 ,4 7 4
4 ,7 8 0
2 ,5 4 0
1 5 0 ,9 1 6

1 4 ,2 0 0
5 ,0 0 0
2 ,7 0 0
1 6 5 ,4 0 0

102

114

133

71

136

113

669

6 ,4 3 1

7 ,1 0 0

52
16
22
192
2 ,1 1 9
2 ,3 1 1

46
*

62
40
36
271
2 ,2 2 8
2 ,4 9 9

43
14
12
140
1 ,8 4 5
1 ,9 8 5

82
30
44
292
2 ,4 6 0
2 ,7 5 2

65
26
63
267
2 ,7 6 5
3 ,0 3 2

350
1 26
247
1 ,3 9 2
1 3 ,0 9 2
1 4 ,4 8 4

3 ,8 5 0
1 ,0 7 4
3 ,1 5 3
1 4 ,5 0 8
1 3 6 ,4 0 8
1 5 0 ,9 1 6

4 ,2 0 0
1 ,2 0 0
3 ,4 0 0
1 5 ,9 0 0
1 4 9 ,5 0 0
1 6 5 ,4 0 0

70
230
1 ,6 7 5
1 ,9 0 5

* $ 4 0 1 ,0 0 0

For the past couple of years threats of lower prices and
reduced incomes have been snapping at District farmers’
heels like a pack of yelping dogs. Although declines have
not been as large as was feared, they have been large
enough to halt the improvement in farmers’ financial posi­
tion that had begun in the early forties. District state
farmers’ equities in their farms rose consistently from year
to year, from about 3.3 billion dollars in 1940 to slightly
more than 13 billion dollars in 1952. By 1953, however,
the upward trend had ended. At the start of that year Dis­
trict farmers’ net worth in their composite farm businesses
was some 47 million dollars less than a year earlier.
The pronounced improvement in farmers’ financial
standing in recent years is revealed in a Balance Sheet of
Agriculture for Sixth District states prepared by this Bank.
According to the Balance Sheet, farmers generally, through
1947 at least, found it fairly easy to borrow money; had
little difficulty paying back the loans; and did, in fact,
reduce their total debt. After 1947, however, they went
more heavily into debt.
But the over-all growth in debt between 1940 and 1953
did not severely retard the improvement in the financial
standing of District farmers. During this period, inflation
pushed asset valuations to record peaks and gave a marked
lift to incomes. A little more than half of the gain in farm­
ers’ equities came from greatly expanded land values.
Many farmers had to acquire additional assets, such as
livestock, machinery, and certain other farm and home
equipment, so that they could produce enough to meet the
increased needs of the nation’s growing population and
those of our wartime allies. Some of the new strength in
Southern agriculture came from farmers’ increased hold­
ings of financial assets, which gave them greater flexibility
in arranging their investment programs. A ll these additions



to assets other than land and buildings accounted for
nearly half of the gain in farmers’ equity.
Farmers in the District have less liquidity than farmers
in the balance of the nation. For each dollar of short-term
farm debt in 1953, District farmers had $1.30 of deposits,
currency, and Government bonds, which represent their
“quick assets.” For the balance of the nation there was
$2.25 of “quick assets” for each dollar of short-term debt.
District farmers’ holdings of some 14.5 billion dollars
worth of assets were, however, a source of satisfaction.
Their assets were compromised by a debt of only 1.4 bil­
lion dollars, roughly a tenth of the value of all assets.
Judging from District farmers’ equities in their farm
businesses, a further large decline in value of assets or a
rise in debts could occur without being fatal. Of course, on
the basis of a lowered financial standing, the volume of
capital attracted to the region’s agriculture would likely di­
minish. At present the anxieties of District farm people
center about the need for preventing a shrinkage in asset
values and in their equities and a curtailment in their
ability to get funds from the capital markets.
Unfortunately some of these anxieties are well founded
for there has been a further deterioration in farmers’
financial standings since early 1953. Land values, for
example, have declined and livestock inventories are worth
less. Very likely there has been a cut in their holdings of
savings bonds. At the end of 1953, long-term debt at
member banks was still rising.
It seems quite probable that these trends are persisting
in 1954. Consequently, District farmers’ equities in their
composite farm businesses could, by year-end, be as much
as half a billion dollars below the 1953 level.
A rthur H . K antner

• 5•

O w n ersh ip o f D e m a n d D eposits
Demand deposits of individuals, partnerships, and cor­
porations in all commercial banks of this District were
estimated at 5,628 million dollars as of January 30, 1954.
This figure is about 220 million above the January 1953
level and about 3 billion above the level of 1943, when
the first survey of demand deposit ownership was made.
The large increase in these deposits during 1953 and
since 1943 did not appreciably change the ownership
distribution, as individuals and trade and manufacturing
and mining firms continued to hold relatively large shares.
In January 1954, individuals, including farmers, held
about 84 percent of the four million accounts and about 46
percent of the total dollar volume. At present the mean
average personal checking account in this District is about
760 dollars. This may seem high to most individuals, but
it does reflect the large balances held by a relatively few
persons. There are about 300 personal deposits of over
100,000 dollars, and some 5,600 accounts between 25,000
and 100,000 dollars. There are about 3.3 million accounts
of less than 10,000 dollars, totaling 1,914 million dollars.
Although business firms hold only 11 percent of the
accounts, their deposits amount to 49 percent of the dollar
volume. Together these firms have about 2,768 million
dollars in their demand deposit accounts, with trade firms
holding 964 million and manufacturing and mining com­
panies holding 656 million. Financial businesses, such as
DEMAND DEPOSITS OF INDIVIDUALS, PARTNERSHIPS,
AND CORPORATIONS
A ll C o m m e r c ia l B a n k s , S ix t h F e d e r a l R e s e r v e D istr ict
Janu ary 3 0 , 1 9 5 4

Type o f Owner

N um ber of
Accounts
( Thousands)

M illion s
o f Dollars

D olla r Volume
Percent
Percent
Change
Distribution
f r o m ------------------Jan. 1953
1953
1954

M a n u f a c t u r in g a n d M in in g
a . C o r p o r a te
b. N o n c o r p o r a te

36
18
18

656
572
84

+ 4 .6
+ 3 .4
+ 1 3 .9

1 1 .6
1 0 .2
1 .4

1 1 .7
10.1
1 .6

P u b lic U t ili t ie s
a . C o r p o r a te
b. N o n c o r p o r a te

15
8
7

265
233
32

— 1 .6
— 3 .5
+ 1 5.1

5 .0
4 .5
.5

4 .7
4 .1
.6

T rad e
a . C o r p o r a te
b. N o n c o r p o r a te

234
49
185

964
505
459

+ 3 .6
— 2 .8
+ 1 1 .7

1 7 .2
9 .6
7 .6

1 7 .1
9 .0
8.1

C o n s tr u c tio n a n d S e r v ic e s
a . C o r p o r a te
b. N o n c o r p o r a te

106
21
85

401
181
220

+
+
+

4 .1
1 .6
6 .3

7 .1
3 .3
3 .8

7 .2
3 .3
3 .9

F in a n c ia l
( E x c l. T r u s t A c c t s .)
a . C o r p o r a te
b. N o n c o r p o r a te

48
17
31

482
347
135

—
+
—

0 .6
0 .8
4 .0

9 .0
6 .4
2 .6

8 .6
6 .2
2 .4

439
113
326

2768
1838
930

+
+
+

2 .7
0 .1
8 .2

4 9 .9
3 4 .0
1 5 .9

4 9 .3
3 2 .7
1 6 .6

3370
354
3016

2566
314
2252

+
+
+

6 .1
7 .6
5 .9

4 4 .7
5 .7
3 9 .0

4 5 .5
5 .8
3 9 .7

168

198

—

7 .2

3 .9

3 .5

23

96

+ 1 6 .1

1.5

1.7

4000

5628

1 0 0 .0

1 0 0 .0

T o t a l B u s in e s s
a. C o r p o r a te
b. N o n c o r p o r a te
P e r so n a l A c c o u n ts
a. F arm ers
b . O th e r
N o n p r o f it O r g a n iz a tio n s
A l l O th e r
D is tr ic t T o ta l




+

4 .0

investment, loan, real-estate, and insurance firms, have
balances totaling 482 million dollars, followed by con­
struction and services with 401 million, and by public
utilities which include transportation and communication
and power companies with 265 million. Nonprofit organi­
zations and trust funds of banks hold about 5 percent of
the number and of the dollar volume of accounts.
Although total deposits incfeased about 4 percent be­
tween January 1953 and January 1954, all types did not
share in the increase. “A ll other deposits,” which include
trust funds of banks and, to a lesser extent, foreign bal­
ances had the largest rate of increase— 16 percent, de­
spite a decline at large banks. Personal accounts, other
than farm, increased 6 percent, although farm accounts,
despite lower farm prices and farm income, increased
8 percent. Manufacturing and mining accounts and bal­
ances of services and construction firms also increased
during the year. The increase in these deposits generally
took place at all banks, although manufacturing and min­
ing balances declined at small banks and construction and
service balances decreased slightly at banks with 10 mil­
lion to 100 million dollars in deposits.
Deposits of public utilities, financial firms, and non­
profit organizations were the only types showing declines
for the year. The decline in deposits of public utilities was
generally in corporation accounts and was not restricted
to banks of any particular size. The drop in holdings of
financial firms was concentrated in the noncorporate ac­
counts and was general among banks of all sizes.
Changes since 1943 have more significance, of course,
than the relatively small changes during the past year.
Personal depositors who now hold about 46 percent of
the dollar volume of all deposits held only 43 percent in
1943. Financial businesses had the largest percentage in­
crease since 1943. In that year they held about 5.6 percent
of the total dollar volume, compared with 8.6 percent in
1954. Although deposits of trade and manufacturing and
mining firms increased, they did not increase as rapidly as
holdings of other segments of the economy, since deposits
held by these firms dropped from 33.5 percent of total
deposits in 1943 to 28.8 percent in 1954. For the same
period balances of public utilities dropped from 6.2 per­
cent to 4.7 percent.
The postwar trend in demand deposits in this District
has continued despite the recent softness in the nation’s
economy. There were some shifts in distribution among
accounts during 1953, but on a relative basis the changes
were small. Manufacturing and mining, services and con­
struction, and personal deposits increased in relative impor­
tance, whereas balances of public utilities, nonprofit organ­
izations, and financial businesses dropped slightly. In each
case, the shift was less than one percent. It would ap­
pear, therefore, that the economy of this District was not
appreciably affected by the recent downturn and that the
purchasing power of the region remains high.
C harles

S.

O v e r m il l e r

•6 •

Sixth District Statistics
Instalment Cash Loans
No. of
Lenders
Report­
ing
35
17

Lender
Federal credit unions. .
State credit unions . .
Industrial banks. . . .
Industrial loan companies
Small loan companies. .
Commercial banks . . .

S
11
31
32

Condition of 2 7 Member Banks in Leading Cities
Outstandings
Percent Change
Apr. 1954 from
March
April
1954
1953

Volume
Percent Change
Apr. 1954 from
March
April
1954
1953
+9
—6

+0
+1
+1
+2
—1
+1

—9

+6
—10
—1
—2
+0

— 39
+4
+3
— 15

+ 20
+1

— 40

—1
+9

+2

Retail Furniture Store Operations
Percent Change
April 1954 from
Apr. 1953
Mar. 1954

Number
of Stores
Reporting
Item
Total sales.................................................................... 128
Cash sales......................................................................112
Instalment and other credit s a le s ..................... 112
Accounts receivable, end of month . . . .
118
Collections during m o n th ..................................... 118
Inventories, end of month......................................88

—2
—3
—3
—1
—7
—3

+6
+ 10
+5

—1
—9
+3

W holesale Sales and Inventories*

Type of
Wholesaler

No. of
Firms
Report­
ing

Automotive supplies. . .
Electrical— Wiring supplies
Appliances . .
Hardware................................. .
Industrial supplies . . . .
Lumber and bldg. mat’ l s .
Plumbing & heating supplies
Refrigeration equipment . .
Confectionery...................... .
Drugs and sundries . . .
Dry goods ........................... ,
Groceries— Full-line . . . .
“
Specialty lines
.
Tobacco products . . . .
M iscellaneous...................... .
T o t a l ........................... ..... . .

4
3
7
10
19
4
8
4
6
3
7
16
30
7
12
13
153

Sales
Percent Change
Apr. 1954 from
Mar.
Apr.
1954
1953

—7
—31
—14
+4
+5
—3
+4
+3
+ 43
+ 14
—9
—11
—4
—15
+9
+0
—1

No. of
Firms
Report______ ing

+ 10
—26
—30
—3
—8
—8
—1
+3
+24
+5
+8
—1
—1
—13
—0
+ 10
—3

Inventories
Percent Change
Apr. 3 0 ,1 9 5 4 , from
Mar. 31 Apr. 30
1954
1953

3
3
6
5
6
3
7
3
6

+7
+7
+8
—8
+2
—8
—1
—3
+ 17

+3
—6
—22
—8
+1
+8
—3
—1
+ 19

12
15
3
8
9
89

—8
—1
—4
—1
+ 19
+0

—6
+2
+2
+0
+ 11
—3

Department Store Sales and Inventories*
Percent Change

Place
ALABAMA ............................
Birm ingham ......................
M o b ile .................................
Montgomery.....................
FLORIDA ................................
Jack so n ville ......................
M ia m i.................................
Orlando...............................
St. Ptrsbg-Tampa Area .
St. Petersburg . . .
T a m p a ...........................
GEORGIA ...............................
A tla n ta ** ...........................
Augusta................................
Columbus...........................
M a co n ................................
Rome** ...............................
Savannah** ......................
LO U IS IA N A ...........................
Baton Rouge ......................
New Orleans......................
M IS S IS S IP P I......................
Jackson .................................
M e rid ia n **......................
TEN N ESSEE ..........................
Bristol, Tenn-Va** . .
Bristol-KingsportJohnson C ity** . . .
Chattanooga ......................
K n o x v ille ...........................
N a sh ville ...........................
D IS T R IC T ...............................

1954
+18
+ 12
+22
+22
+1
+ 20
—3
—1
—3
—10
+3
+ 18
+ 18
+ 15
+ 18
+ 24
+41
+20
+ 15
+22
+ 14
+21
+ 18
+22
+ 19
+2
+ 15
+ 23
+20
+ 15
+ 14

+1
—2
+3
+16
+20

4 Months
1954 from
1953
—5
—6
—1
—4
—1
+0
—1
—1
—2
—5
+1
+0
+2

+4

—4

+ 10
+9
+ 11
+5
+ 13

—1
—7
—6

1953
+7
+6
+ 15
+6
+7
+ 16
+7
+4

+7

+ 13
+ 12
+12
+10
+ 11
+5

Inventories
Apr. 30,1954, from
Mar. 31
Apr. 30

1954
—4
—2

1953
—14
—13

—2
+1
—5

—4
—13
+2

-^4

—13

—2
—1

—1

+i

—io
—6

—4

—4

—4

+2
—1
+2
—1
—1
—2
—1
—1

—3
—3
—3
—6
—6

—2
+3
—2
—6
—6

—3
—2

—12

—2 i
—15
—6

+6
+ 19
+ 16

—4
+4

+0

+3

—5
—1

—5

+ 10

—4

—1
—3

^Includes reports from 126 stores throughout the Sixth Federal Reserve District.
* *ln order to permit publication of figures for this city, a special sample has been con­
structed which is not confined exclusively to department stores. Figures for non-depart­
ment stores, however, are not used in computing the District percent changes.




May 19
1954

Apr. 21
1954

May 20
1953

2,996,984
1,293,345
1,314,781

2,983,679
1,289,314
1,310,743

2,870,303
1,229,607
1,251,386

760,118

767,504

701,937

—1

+8

16,827

15,218

17,679

+ 11

—5

34,356
89,180
12,839
401,461
1,703,639

33,770
86,831
10,490
396,930
1,694,365

37,190
91,132
10,466
392,982
1,640,696

+22
+1
+1

+ 23

610,806
815,158
277,675
508,641
44,667

578,728
846,730
268,907
511,157
46,048

659,168
723,612
257,916
496,946
46,111

+6

—7
+ 13

229,619
2,196,329
592,516
103,518
598,919
20,700

235,819
2,206,078
586,135
75,648
628,478
17,000

221,088
2,167,060
566,301
52,802
561,117
42,750

Item
Loans and Investments—
T o t a l ......................................
Loans— G r o s s ...........................
Commercial, industrial,
and agricultural loans.
Loans to brokers and
dealers in securities .
Other loans for pur­
chasing or carrying
securities...........................
Real estate loans . . .
Loans to banks . . . .
Other loans ...........................
Investments— Total . . . .
Bills, certificates,
and notes ..........................
U. S. bonds ..........................
Other securities . . . .
Reserve with F. R. Bank .
Cash in V a u lt ..........................
Balances with domestic
Demand deposits adjusted .
Time deposits...........................
U. S. Gov’t deposits . . .
Deposits of domestic banks .

Percent Change
May 19,1954, from
Apr. 21
May 20
1954
1953
+0
+0
+0

+4
+5
+5

+2

—8
—2

+3

+2
+4

—4
+3

—0

+8
+2

—3

—3

—3

+4
+1
+5
+96
+7
— 52

—0
+1

+37
—5

+22

Debits to Individual Demand Deposit Accounts
(In Thousands of Dollars)
__________ Percent Change______

-Based on information submitted by wholesalers participating in the Monthly Wholesale
Trade Report issued by the Bureau of the Census.

Sales
April. 1954 from
Mar.
Apr.

(In Thousands of Dollars)

ALABAMA
Anniston . .
Birmingham.
Dothan . .
Gadsden . .

. .
. .
. .
. .

Montgomery . . .
Tuscaloosa*. . .
FLORIDA
Jacksonville . . .
Greater Miami* .
Orlando . . . .
Pensacola . . .
St. Petersburg . .
T am p a.....................
West Palm Beach*
GEORGIA
Augusta . . . .
Brunswick . . .
Col umbus. . . .
Elberton . . . .
Gainesville* . . .
Griffin* . . . .
Macon......................
Newnan . . . .

April
1954

March
1954

April
1953

27,767
435,260
23,104
164,823
95,853
32,030

30,208
477,892
20,299
23,779
191,541
103,228
35,208

29,273
416,067
17,879
24,406
161,090
98,061
34,093

458,374
432,624
672,106
95,904
57,082
105,317
204,207
71,937

482,580
503,092
770,270
102,521
61,177
116,395
221,728
77,701

424,893
418,873
636,829
94,898
53,417
102,061
193,544
67,356

37,999
,298,365
81,591
12,594
74,981
4,653
26,902
12,774
82,357
10,207
29,634
120,217
18,532

40,467
1,359,221
83,672
12,697
79,609
4,614
28,262
13,674
81,992
10,863
31,580
126,625
19,059

39,187
1,233,077
86,700
12,258
77,162
4,823
25,545
13,459
77,548
11,352
27,695
124,849
15,619

20,666

Savannah . . . .
Valdosta . . . .
LOUISIANA
Alexandria*. . .
44,715
47,027
42,927
Baton Rouge . . 133,265
147,271
130,281
Lake Charles . .
52,911
54,712
54,590
New Orleans . . 956,198
1,054,591
915,140
M ISSISSIPPI
Hattiesburg . . .
20,886
22,346
21,143
Jackson . . . .
156,681
163,538
159,288
Meridian . . . .
26,294
28,239
31,607
Vicksburg . . . .
15,198
17,279
16,739
TENN ESSEE
Chattanooga . . . 207,475
229,692
214,403
Knoxville . . . .
139,888
153,918
144,953
Nashville . . . .
432,996
493,338
428,124
SIXTH DISTRIC T
32 Ci t i es. . . . 6,004,269
6,518,183
5,833,305
UNITED STATES
345 Cities . . 154,661,000 171,260,000 :1 45,567,000

*NotincludedinSixthDistrict totals.

April 1954 from
Year-to-date
March April 4 months 1954
1954 1953
from 1953
—8
—9

+2
—3
— 14
—7
—9
—5
— 14
— 13

—6
—7

—10
—8

—5
+5
+ 16
—5

+2
—2
—6
+8
+3

+6
+1

+7
+3

+6

—7

+7

—6

—3
+5
—6
+3
—3
—4
+5
—5

—5
—3

—1
—6
+1

—5
—7
+0

—6
—6

+6
—10

—5
+1
+9

—6
+4

+2
+1
+6
+7

+8
+1
+7
+5
+5
—1
—3

+6
—9
+4
—3
—7
+9
—7
+2
+3

+7
—4
+ 19

+ 10

—5
—3
—5

+4

+3
+3
—3
+2

—10

+2

—3
—9

—3
+5

—7
—4
—7

—1
—2

—3

+6

— 17
—9

+1
—5
— 16
+3

—12

—3
—4
+1

—0
—2
+6

—8

+3

+3

—10

+6

+8

—12
—10
—9

• 7 •

Sixth District Indexes
Manufacturing
Employment
Mar.
1954
UNADJUSTED
District T o t a l ...................... I l l
A la b a m a ............................ 104
F lo rid a ................................ 139
Georgia................................. 113
Lo u isia n a ........................... 105
M ississip p i....................... 107
Tennessee...........................I l l
SEASONALLY ADJUSTED
District T o t a l ...................... 110
A la b a m a ............................ 103
F lo rid a ................................ 133
Georgia.................................113
L o u isia n a ...........................107
M is s is s ip p i....................... 108
Tennessee...........................110

1 9 4 7 -4 9 = 100
Manufacturing
Cotton
Payrolls
Consum ption**

Feb.
1954

Mar.
1953

Mar.
1954

Feb.
1954

Mar.
1953

Apr.
1954

Mar.
1954

Apr.
1953

112
104
140
113
108
106
llO r

115r
107r
136r
116r
106r
115r
116

151
136
187
150
149
155
154

151r
136r
192r
150r
150
153
153r

155
141
183
160
145
163
159

92
90
—
93
—
91

94
94
—
94
—
113
90

106
105
—
105
—
135
108

150
136
175
150
153
160
154

150r
136r
179r
149r
156
156
154r

154
141
171
160
149
168
159

92
—
—
—
—
—.
—

90
—
—
—
—
—
—

106
—
—
—
—
—
—

112
103
132
113
111
108
HOr

113
106
131r
116r
108r
115
115

110

Construction
Contracts

118r
129p
120r
132
lllr
116
112
113
120r
135
108r
116
106r
116
122r
133
139r
129
125r
134
116r
120
117r
128p
140r
140
117
123
143r_____________ 143p

110
108
92
97
106
95
93
106
100
133
100
108
139
115
147

Mar.
1954

Apr.
1953

160
204
189

166
186
171
176

115
117

196
248
183
141
195
369

__
—
—
—
—
—
—

__
—
—
—
—
—
—

__
—
—
—
—
—
—

10 1
162

Apr.
1954

Mar.
1954

Apr.
1953

87
83
91p
87
93p
—
78

82
80r
89r
84
90
—
66r

89
90
82
—
77

96

93r
92r
98r
95
106
—
75r

86
lO lp
93
99p
—
77

86
88

94
91
98
96
87
—■
76

Other District Indexes

__________ Adjusted_________
_________Unadjusted________
Apr.
Mar.
Apr.
Apr.
Mar.
Apr.
_________________________________ 1954
1954
1953___________ 1954
1954
1953
117
120
107
105
116
103
101
118
116
127
112
117
135
121
141

Apr.
1954

201

Departm ent Store Sales and Sto cks**

D IS TR IC T S A LES * . . . . 127p
Atlanta 1 ....................................132
Baton Rouge.............................. 105
Birmingham........................... ... 110
Chattanooga........................... ... 134
Jackson..................................... ... 115
Jackso n ville ...........................117
Knoxville..................................... 129
M a co n ......................................... 133
M ia m i......................................... 129
N a sh ville ................................ 114
New Orleans............................122p
St. Ptrsbg.-Tampa Area . 136
T a m p a ..................................... ... 120
D ISTRIC T STOCKS* . . ■ 135p

Furniture
Store S a le s * / * *

117r
110
108
106
114r
104
lOOr
115
118
125r
117r
114r
139
119
152r

'To permit publication of figures for this city, a special sample has been constructed that
is not confined exclusively to department stores. Figures for non-department stores, how­
ever, are not used in computing the District index.
*For Sixth District area only. Other totals for entire six states.
**D aily average basis.
Sources: Mfg. emp. and payrolls, state depts. of labor; cotton consumption, U. S. Bureau
Census; construction contracts, F. W. Dodge Corp.; furn. sales, dept, store sales, turn­
over of dem. dep., FRB Atlanta; petrol, prod., U. S. Bureau of Mines; elec. power
prod., Fed. Power Comm. Indexes calculated by this Bank.

Adjusted
Mar.
1954

Apr.
1954

Apr.
1953

Construction contracts* . . .
R e sid e n tia l................................
Petrol, prod, in Coastal
Louisiana and Mississippi**. 144
Furniture store stocks* . . . . 119
Turnover of demand deposits* . 19.8
10 leading c i t i e s .....................
21.7
Outside 10 leading cities . . 16.7

Elec. power prod., total**
Mfg. emp. by type
Fabricated metals

.

.

142
123
19.0
20.9
16.2

. . .

Trans, equip..................................

Unadjusted
Mar.
1954
252r
217r
278r

Apr.
1953
173
159
184

20.0
21.2

120
20.6
22.0

16.7

16.9

144
131
19.2
24.0
16.2

147
127

141r

Mar.
1954

Feb.
1954

Mar.
1953

Mar.
1954

Feb.
1954

Mar.
1953

195

191

184

141
123
141
108
85
142
95
94
165

141r

143r
120 r
153r
107r
91r
140r
105r
lO lr
154r

141
126
145
107

140r
123
146r

143r
123r
157r
106r
92r
140r
106r
102 r
160r

.

Lbr., wood prod., furn. & fix.
Paper and allied prod.. . .
Primary metals..........................

r Revised

141r
119
20.4
21.5
17.2

Apr.
1954
180
216
152

122
144r

111
87
140
96r
95
167

86

110
86

142
96
95
172

141
97r
95
172

p Preliminary

MINNEAPOLISO
EW

YORK

ILADELPHIA
Salt

Lake

City

ASHINGTON
KANSAS

CITY

LOUIS
emphis

Oklahoma City
ittle Rock

o

R e se r v e B ank C itie s

• B ranch B ank C itie s

mm D istric t B o u n d a ries
—

B ranch T e rr ito ry B o u n d a ries
B o a rd o f G o v e r n o rs o f t h e F e d e r a l R e se r v e S y s te m




DALLASO

[Nashville
ATLANTA