View original document

The full text on this page is automatically extracted from the file linked above and may contain errors and inconsistencies.

A I LAN I A , C itU K ^ IA , MAY 3 1 ,

J n %

ts I s s u e :

F lu c tu a tio n s o f M e m b e r B a n k

D e p o s its

S t r u c t u r e o f D is tric t A u to m o b ile M a r k e t
S q u e e z in g th e O r a n g e
S p e c ia l L o a n P r o g r a m s f o r S m a ll B u s in e s s
a n d A g ric u ltu re

SixtfiDiStridStatistics:

Condition o f 27 Member Banks in Leading C ities
Debits to Individual Demand Deposit Accounts
Department Store Sales and Inventories
Instalment Cash Loans
R etail Furniture Store Operations
W holesale Sales and Inventories

SixthVi^riftIndexes:




Construction Contracts
Cotton Consumption
Department Store Sales and
E lectric Power Production
Furniture Store Sales
Gasoline Tax Collections
Manufacturing Employment
Petroleum Production
Turnover of Demand Deposits

iiiii

sm
i
ll
u

Fluctuations ofMember Bank Deposits
Bankers are always concerned about the future volume of
deposits at their institutions. To the individual bank, the
amount of banking resources available depends largely
upon the extent of its deposit liabilities. One major prob­
lem facing commercial bankers, therefore, arises from
deposit fluctuations, both those which represent normal
seasonal movements and those which are associated with
the business cycle. In periods when there is some concern
about the possibility of a decline in business activity,
bankers are particularly interested in what is likely to
happen to the volume of their deposits.
Deposit fluctuations are of particular interest in the
Sixth District, where the memory of the severe decline
from 1919 to 1921 has long colored banking practices.
From the end of 1919 until the middle of 1921, demand
deposits at District member banks declined 29 percent, in
comparison to only 11 percent for all United States mem­
ber banks. Although the liquidation of bank credit follow­
ing the post-World War I boom and the resulting decline
in deposits were nation-wide, the situation was more diffi­
cult in the Southeast because bank deposits and resources
actually flowed away to other sections of the country.
A brief look at banking statistics since World War I
indicates that changes in the volume of deposits in the Dis­
trict have nearly always been in the same direction as
changes in the volume of deposits in the country as a
whole. Accordingly, the subject of deposit fluctuations in
the District involves primarily the question of whether
District deposits are relatively sensitive or relatively in­
sensitive to movements of deposits in the nation. Will a
decline of 5 percent in bank deposits in the nation be
accompanied by a 7-percent decline in deposits in the Dis­
trict or by only a 3-percent decline? This is a question of
the degree of sensitivity of the District economy and bank­
ing system to general changes in business conditions and is
one which may be explored by statistical analysis.

equal to those at all United States banks. The line of equal
sensitivity, thus, provides a convenient reference point
from which to judge the behavior during any one year or
group of years.
It will be noticed that most of the dots for the years
to the right of the zero point on the horizontal scale lie
above the line of equal sensitivity. This indicates that in
years when deposits in the nation have increased, deposits
in the District have increased more than proportionately.
In like fashion, most of the dots lying to the left of the
zero point on the horizontal scale lie below the line of
equal sensitivity, which indicates that in years when de­
posits have fallen in the nation, they have fallen more than
proportionately in the District. The dotted line through the
entire series of yearly readings expresses the average de­
gree of sensitivity for the entire 35-year period. Based on
the calculated slope of the dotted line, the percentage
changes in deposits at District banks, either during a period
of general deposit increase or decrease, have been signifi­
cantly greater than those at United States banks. For the
period as a whole, a 5-percent rise in member bank de­
posits throughout the country was accompanied by a
7-percent rise in the District, and a 5-percent fall in de­
posits throughout the country was accompanied by a
7-percent fall in the District.
Experience has confirmed that deposit fluctuations are
somewhat greater in the District than in the nation. The
fall in deposits in the District, both in the early twenties
and the early thirties, for example, was greater proportion­
ately than in the nation, whereas the rise was greater in
1918 and 1919 as well as during World War II. The

C h a rt I
Sensitivity of Deposits at District Mem ber Banks to
Changes in Deposits at all U. S. M em ber Banks
YEARLY PERCENT CHANGE
SIXTH DISTRICT BANKS

M easuring D eposit S ensitivity

Chart I depicts the av­
erage degree of sensitivity of District deposits to changes
in national deposits for the period 1918-52. The chart is
based on the yearly percentage changes in demand deposits
at District member banks and at all United States member
banks. The dot representing each year is located opposite
the horizontal scale, according to the percentage change
in demand deposits of all United States banks for that year.
Opposite the vertical scale, placement of the dot for each
year is determined by the percentage change in demand
deposits of District member banks for that year. Thus,
for the year 1942, the dot is located opposite plus 26 on
the horizontal scale, representing the 26-percent increase
in demand deposits adjusted of all United States member
banks in that year, and opposite plus 45 on the vertical
scale, representing the 45-percent increase in demand
deposits adjusted of District member banks. The heavy 45degree line represents the line of equal sensitivity, or the
line upon which all the dots would be found if the yearly
percentage changes in deposits at District banks were just



(Calculations based on demand deposits other than inter­
bank and United States Government, less cash items re­
ported as in process of collection.)
• 2 •

greater sensitivity of deposits of District banks to changes
in deposits of all United States member banks is probably
largely a result of the difference between the economic
structure of the District and that of the nation.
The analysis presented in Chart I, although providing a
definite answer, is only a static measurement of the situ­
ation for the entire 35 years and does not allow for the
possibility that important changes may be taking place in
the degree of sensitivity of District deposits to fluctuations
in national deposits. Such a change in the degree of sensi­
tivity could occur as a result of fundamental changes in
the economic structure of the Southeast. For this reason,
an analysis of the year-to-year changes in sensitivity is
necessary to determine whether the situation is becoming
better or worse.

District Sensitivity Changing In Chart II, the data
shown in Chart I are rearranged to reveal changes taking
place from year to year in the sensitivity of bank deposits
in the District to national deposit changes. The points
in Chart I I mark the sensitivity value for each year, or the
value by which District deposit changes depart from equal
sensitivity. The plotted points show only the degree of Dis­
trict sensitivity to United States deposit changes and thus
are not affected by the size or direction of the change itself.
The zero line indicates proportionate sensitivity, that is, a
situation in which the proportionate change in District
bank deposits was neither more nor less than those in
national deposits. Values falling above the zero line indi­
cate that in the particular year, District member bank
deposits exhibited a greater percentage change than did
deposits in the nation. Conversely, values falling below the
zero line indicate a situation in which the percentage
change in the District was less than in the United States.
During 30 of the 35 years since the beginning of 1918,
C h art II
Trend in Degree of Sensitivity of District Member
Bank Deposits
SENSITIVITY VALUE
(P E R C E N T A G E

P O IN T

D E V IA T IO N )

-

*

-

1

\
-

«
I

1•

J
V *

w
I

-

A
i'A '- f
-N ►

i
\ TREND

k

'" - .- I
-

-

1 1 11J_ 1 1 1.1 _1 1_LJ_ 1 1 1 1 i i i i
1920

1925

1930

1935

1940

1 1 1 1 1 I i.

1945

1950

(Each sensitivity value was determined from Chart I by
measuring, with appropriate sign, the vertical deviation of
the point representing that year from the line of equal
sensitivity.)



District bank deposits exhibited a greater-than-proportionate sensitivity to changes in national deposits. The year of
greatest sensitivity was 1925, when there was a 27.5 per­
centage point discrepancy between the District and na­
tional change in deposits. This was an unusual situation,
arising from the Florida real estate boom. The year 1920,
when the deposit “run-off” occurred, was marked by the
third highest sensitivity value, 13.0 percentage points. The
violent nation-wide liquidation of bank credit at this time
came on top of an unstable condition in the District and
resulted in a most difficult situation there.
Although the sensitivity values in individual years are of
interest, it is the long-term trend, as shown by the dotted
line in Chart II, that is important. It is quite apparent that
there has been a persistent decline in the degree of sensi­
tivity of District deposits to changes in national deposits.
In particular, sensitivity appears to have decreased notice­
ably in the period following World War II. At the present
time, the degree of sensitivity of District member banks to
changes in national deposits, although still positive or
greater-than-proportionate to national changes, is negli­
gible, compared with the periods of difficulty in the 1920’s.
The decline in deposit sensitivity undoubtedly represents
an encouraging development in District banking. If it con­
tinues, it will mean that District banks will discover their
deposits fluctuating somewhat less than in prewar years.
This will be a direct contribution to bank safety. In the
long run, moreover, it may mean that District banks can
utilize their resources somewhat more fully than would be
the case if they were subject to greater deposit fluctuations.
Perhaps of equal importance is the fact that the decline
in the degree of sensitivity of District bank deposits to
national fluctuations is a symptom of real strengthening of
the economic structure of the Southeast. The causes of
such a structural change in the District economy may not
be easily identified because our knowledge of them is
imperfect. It is probable, however, that greater industriali­
zation of the region, together with increased diversification
of agriculture, has been a major reason for the change. In
recent years, relatively stable agricultural prices have prob­
ably been a contributing factor. In addition, Federal fiscal
relationships have probably been relatively more favorable
to the District during and since World War II than earlier.
These developments would be expected to lead to some
stabilization of fluctuations in the inflow and outflow of
funds, and thereby reduce the greater-than-proportionate
sensitivity of deposits in the District. Finally, of course, it
may well be that the quality of banking has improved and
sounder practices are more prevalent today than formerly.
To the individual banker the best assurance against
undue deposit fluctuations remains that of maintaining
high credit standards and safeguarding with all the sagacity
at his command the interests of his customers, both bor­
rowers and depositors. This analysis seems to indicate,
however, that bankers, in fostering the economic develop­
ment of the region, even through fairly indirect means,
may be contributing to the safety of their own institutions.
T h om as R . A tk in so n
• 3 •

Structure of District Automobile Market
During the first quarter of 1953, the District automobile
market continued to improve— although at a slower pace
than in the latter half of 1952. New passenger car regis­
trations in the first quarter of this year were up 12 percent
from the final quarter of 1952, an increase almost double
that of the average for comparable quarters in the period
1946-53. One of the strongest buttresses of our high level
business activity today is the busy automobile assembly
lines dotting the country. Any falling-off in autQmobile
sales would have unfavorable repercussions throughout
the economy. For this reason, the trend of registrations is
being eyed closely by observers throughout the country.
As supplies of critical raw materials became more
plentiful this year, passenger car production was thrust into
high gear so that physical output in the first third of 1953
rolled along at a clip 50 percent higher than in the corres­
ponding period last year. Estimates are that the industry
will turn out at least 5.5 million passenger cars in 1953. If
this goal materializes, it will be second only to the all-time
record of 6.7 million set in 1950.
To date, as is apparent from registration figures, vigor
and strength have characterized the new car market. New
car prices in 1953, on the whole, have not changed appre­
ciably from the levels set in 1952. A 100-dollar average
price cut by Chrysler early this year has been the only
major reduction since the new models came out. Trade
reports indicate that other leading producers intend to
hold the line, at least for the time being.
Used car prices, on the other hand, have been declining
more or less steadily since last summer, reflecting weak­
ness in the market. A survey by the National Used Car
Dealers Association shows that sales were down in the
first quarter from the year-ago mark, with the South
experiencing a greater-than-national decline. Used car in­
ventories this year are higher in relation to sales than they
were a year earlier. Since more than half of the new car
sales involve trade-ins, sales of the current output can only
accentuate problems for used car dealers. New car inven­
tories, on the other hand, have been short for many years.
This year for the first time in over a decade, manufact­
urers are in a position to satisfy dealer demands.
An increasingly larger proportion of both new and used
car purchases are being made on credit. In 1949, for
example, 49 percent of all sales were on the cuff; in 1951,
the percentage rose to 55; and probably to over 60 percent
last year. From September 1950 to May 1952, controls
restrained consumer credit expansion. With the termina­
tion of Regulation W last May, however, automobile
credit outstanding in the nation shot up almost two billion
dollars in the remainder of 1952, the largest comparable
gain on record. The rise continued into the first quarter
of 1953. Easier down payment and maturity requirements,
coupled with an increasing supply of cars, were instru­
mental in the rise in consumer credit.
Credit today, however, is not quite as easy to get as it
was a few months ago. Finance companies have raised



interest rates and have become more selective in the paper
they accept.
Developments in the District automobile market today
in large measure are an outgrowth of the work of secular
forces. These forces, in effect, constitute the foundation
upon which the current shorter-term movements are based.
Since the Sixth Federal Reserve District is one of the fast­
est growing passenger car markets in the nation, a study
of the structure of that market and of the factors contrib­
uting to its growth may cast a ray of light on the underly­
ing strength of the current market.
A little over four million cars were on the highways and
country roads in the District states in 1952, about double
the number in use in 1940. Although gains were recorded
in all states during this period, the rates varied from 132
percent in Florida to 80 percent in Mississippi. In all
instances, the advances experienced were considerably
greater than the national increase. The District rate of
New Passenger Car Registrations
Sixth District

growth, however, was not smoothly upward; during the
war years, 1942-45, car ownership actually declined a little
because production of new passenger cars for civilian use
was discontinued and old, worn-out cars were junked.
During this 13-year span, the District’s share of the
national market inched upward. Thus, in 1952, about
8.4 percent of the new cars sold in the United States were
registered in District states, compared with 7.6 percent in
1940. The proportion for both new and used cars com­
bined, that is total registrations, was somewhat larger in
1952, indicating that District consumers drive relatively
more used cars than do their national counterparts.
This conclusion is also borne out in dollar terms by the
1948 census on retail trade. District used car dealers in
that year did 9.2 percent of the nation’s used car busi­
ness. On the other hand, dealers selling both new and used
cars accounted for 7.5 percent of the sales. One reason for
the increased sales of used cars is, of course, that the
demand for automobiles has been so great that it could
not be satisfied out of new car production.
• 4 •

A commonly used measure of market saturation is the
ratio of population to privately owned passenger cars. In
1940, if every man, woman, and child in the District
simultaneously went on a Sunday jaunt, 7.8 persons would
have crowded into each vehicle. The trip in 1952 would
have been much more comfortable with only 4.5 pas­
sengers per car. The “national” traveler had more elbowroom in both years as the number of persons per car
declined from 4.8 in 1940 to 3.6.
With the exception of World War II years, the number
of persons per car has declined continuously in the South
Total Automobile Registrations and Persons Per Car
Sixth District

as well as in the nation. Within the District, the ratios in
1952 ranged from 6.1 in Mississippi to 3.2 in Florida.
There was no shift in the relative standing of the six states
from their respective 1940 positions. It is apparent that
the South has a long way to go before it is as well supplied
with cars as other parts of the nation.
The increase in the number of people, and therefore in
the number of potential drivers, is directly related to the
increase in private passenger car ownership. Thus, states
recording the largest gains in population tend to lead in
increases in car registrations. Since the relationship of cars
to income is not quite as close, it appears that the changes
in car ownership in the District states between 1940 and
1950 were tied somewhat more closely to population than
to income changes.
Population in the District states climbed 14 percent
between 1940 and 1950 to a total of 17.4 million, a gain
just about equal to that for the nation as a whole. Esti­
mates indicate a continuation of this trend into 1952. All
the District states had more people in 1950 than a decade
earlier, except Mississippi where population remained
static.
Where people live also influences car ownership. A l­
most three-fourths of the increase of 2.1 million people
in the District states from 1940 to 1950 occurred in the
19 standard metropolitan areas, that is, cities with popula­
tions of 50,000 and over. Of itself, this might have re­
duced the demand for cars because of the highly develop­
ed and widespread public transportation systems in the
larger cities. Many of these people, however, moved to



the shady suburban areas, which grew at a relatively
faster pace than the central city sections. This trend, con­
sequently, has been accompanied by a greater dependence
on automobiles for transportation to and from work, for
shopping, and the like. The movement to the suburbs in
the District proceeded at a faster pace than that for the
nation and undoubtedly contributed to the greater growth
in car registrations in the District.
Despite the striking flow to the metropolis, population
in the District is still predominantly rural. Here the auto­
mobile is more essential to daily life than it is for subur­
banites. The Federal Reserve surveys of consumer finances
show that within any given income level, a larger propor­
tion of rural families tend to own automobiles than is the
case with urban families.
Not only were there more prospective car owners in the
District after the war, but there was also more money to
spend. Between 1940 and 1951, per capita income pay­
ments to individuals jumped 234 percent in the District
states, compared with a gain of 175 percent for the
United States. A ll District states shared in this increase.
In addition, studies show that the lower income groups
benefited most from the gain; consequently, the purchas­
ing power was spread around more evenly than previous­
ly. There is no doubt that both increases in income and
broadening of the income base sparkplugged the rise in
car ownership.
Despite the greater-than-national gain, District per
capita incomes are still considerably below the national
average. This may explain why, in 1951, an estimated 53
percent of the spending units in the South owned auto­
mobiles, compared with 60 percent throughout the nation.
It may also explain why relatively more low-priced new
cars are sold in this region than in the nation at large.
The dynamic industrial development in the District has
been partly responsible for the increase in automobile
ownership, not only because of the additional income it
has brought into the area, but also because the new
plants have been located so as to bring about a greater
need for automobiles.
A survey made in 1948 by the National Industrial
Conference Board concluded that the South and West
experienced the greatest gains in the proportion of new
plants built or acquired since 1940. Moreover, the study
revealed that the trend in plant sites is toward cities with
populations under 10,000. At least part of the labor force
for these factories comes from nearby metropolises or the
surrounding countrysides. Since public transportation may
be inadequate or nonexistent, commuters rely heavily
upon the automobiles for getting to and from work. For
example, around a third of the employees at the Lockheed
plant in Marietta, Georgia, commute daily from Atlanta.
It is apparent that the growing importance of the
District as a market for automobiles is attributable to
long-run gains in population, income, and industrializa­
tion. In spite of some signs of a slowing-down recently in
this car market, there is no evidence of any weakening in
the underlying forces that are tending to narrow the gap in
car ownership between the District and the nation.
B a s i l A. W a p e n s k y
• 5 •

Squeezing the Orange
Orange prices rode high during the lush war years; no
check-rein held back the upward surge. But in 1947-48 a
resounding thud was clearly audible when orange prices
were unhorsed. The season average “on-tree” price to
growers started out of the saddle during the 1946-47 crop
year, when grower prices for all oranges averaged 95 cents
a box, compared with $2.37— a record— the previous
season. And a year later the price lay on the ground— an
exhausted 63 cents. Meanwhile total production costs,
exclusive of payments to the owner for his supervision,
fluctuated between 60 and 68 cents.
Obviously there was pain in the 1947-48 situation; it
generated talk of hard times ahead for citrus, meaning—
most importantly— oranges. At the time there seemed
ample cause for alarm. Florida, during the war, had be­
come a Mecca for those with faith in the orange, and, con­
sequently, acreage of bearing groves there increased 30
percent between 1939 and 1948, in contrast to 3 percent
in the balance of the nation. Now about 71 percent of all
citrus trees in Florida are orange trees.
Active interest in Florida orange groves has pushed
that state to the fore; it contains 57 percent of the nation’s
bearing acreage in orange trees; its orange crop in 195152 was two-thirds of the Unite'd States total. Estimates
place the Florida acreage of new non-bearing citrus trees
— largely oranges— at 70,800 acres as of June 30, 1952.
If this new acreage begins to bear at the rate of 17,700
acres per year, total bearing acreage may climb to 525,000
acres by 1956. Interest in Florida groves shows no signs
of abating. Current reports from real estate people in that
state indicate that values for all bearing citrus groves have
advanced one percent over last year to $1,220 an acre;
some sales were made at $1,500 an acre.
Those who gauge future production by only considering
growth in bearing acreage overlook what is more signifi­
cant—the age of the trees and, interestingly enough, their
greater prolificacy with old age. Orange trees start to bear
commercially when they are about five years old, reach
full vigor at about 10 years, and then continue to gain in
output for several years until they level off on a high
plateau. Over a period of time new acreage adds tremen­
dously to output. This explains in part the large pro­
duction during the war years; groves planted in the late
twenties and early thirties reached full flower in the forties.
Here is a biologic process that must be reckoned in with
other forces in assessing the future of the citrus industry.
As the production of oranges increased, the pattern of
their use changed quite rapidly. Approximately 85 per­
cent of the Florida orange crop was sold fresh in the
1940-41 crop year; the balance was canned, mostly as
single-strength juice. Now only about 40 percent of the
crop is sold fresh.
Though the shift to using more oranges for single­
strength juice— a lower priced outlet than the fresh fruit
market— went on rapidly during World War II, prices did



not weaken then because demand for all citrus products
was strong. But the fading away of this heavy wartime
demand plus larger output, more of which had to be
diverted to canning use, was the burr under the saddle.
Growers, who had received as much as 132 percent of
parity for their fruit late in 1945, looked glumly upon
prices, which stood at only 30 percent of parity in 1947-48.
Orange prices, however, remounted and again rode high
in the following three seasons. The average price in the
1949-50 season reached a peak of $2.14 a box despite a
Florida crop as large as the 58.4 million boxes in 1947-48.
A record crop of 78.6 million boxes in Florida and 117.6
million in the nation in 1951-52 helped push prices down
to 76 cents a box. Large carry-over stocks of processed
citrus products in the fall of 1951 contributed to that drop.
Currently prices have recovered and now appear to be
averaging about $1.20 a box for the season in spite of a
crop only about 3 percent under last year’s, and a national
crop somewhat larger than that of last year.
Florida O ranges
Production, Use, and A ve ra g e Price

CROP SEASON
*

ESTIM ATED PRODUCTION AND U SE.

Against this backdrop of price gyrations, production
costs have held steady at about 61 cents a box since World
War II, and so the cost-price pincers have squeezed the
orange on two occasions. In each instance, however,
growers were bailed out by events of the time— by such
things as the Government export program for citrus, the
hard freezes of 1949 and 1951 in Texas, the Korean War
boom, and the increased consumer acceptance and use of
frozen orange concentrate.
Sharply increased use of frozen concentrate indicates
that perhaps the strongest influence in bringing about the
relatively high orange prices of this season is the diversion
of oranges from fresh use to the manufacture of concen­
trate. In 1949-50 frozen concentrate was taking about 31
percent of the Florida orange crop. In 1951-52 about 58
percent was processed and of that amount two-thirds was
• 6 •

made into frozen concentrate. This season’s squeezings for
concentrate may take one-half of the crop.
Harking to the possible mountain of citrus that could
be turned out from enlarged acreage of bearing fruit in
1956, and later years, processors will have to expand con­
sumer acceptance and use of frozen concentrate. Con­
sumers’ reaction to the product up to now elates growers
and processors. Housewives like the fresh orange flavor,
the ease of preparation, and apparently the prices. In
April 1953, according to a survey by the United States
Department of Agriculture, about 27 percent of the home­
makers in the nation used some frozen orange concentrate.
The percentage was 24 a year earlier.
At this point, the crucial question is how to further en­
large this frozen concentrate market. Some seem to feel
that there are profitable areas for efforts along that line.
Pushing forward with the development of facilities for
distributing and storing frozen concentrate in retail food
stores and in homes should help. Promoting the health and
taste characteristics of the product should also be worth­
while. And, of course, an effort to bring the product to
rural people would be a stroke at broadening the market.
Finally, some price concession at the retail level could
conceivably increase consumption by large amounts in
view of the luxury characteristics of the item. These char­
acteristics indicate that there would probably be a large
response in consumption to a small change in price. A
price decline from a national average of 25.5 cents per
6-ounce can in September 1950 to 22.1 cents in March
1951, for example, was partly responsible for the advance
in consumer purchases from 1.5 million gallons per month
to 1.9 million gallons.
Price of O ranges in Florida and
Price of Frozen O range Concentrate in the
United States
DOLLARS PER BOX

1949

1950

CENTS PER CAN

1951

1952

1953

With growing efficiency in production on the part of
the processors, further price cuts may be possible. An
inkling of the possibilities in this direction is evident from
the fact that “on-tree” prices to growers have advanced



since December, whereas retail prices in the 1952-53 sea­
son have held steady at about 18.5 cents a 6-ounce can.
Some of this stability in the retail price may be due to a
decision on the part of processors to ride through the
seasonal swings in orange prices in the hope that stable
retail prices will hold consumers to the product. Some is
no doubt due to efficiencies in plant operation that have
been passed on to consumers. These heartening aspects of
the situation to some extent counter-balance the unfavor­
able aspects— chiefly the large expansion in groves and
the continued interest in expanding them further.
Because of large production, and the prices resulting
from various uses of the crop, Florida orange growers as
a group had, in the 1951-52 season, a gross income of
about 60 million dollars. For the 1952-53 season it is
likely to be about 91 million dollars, based on an estimated
yield of 76 million boxes of oranges and an average price
of about $1.20 a box. With production costs now at about
61 cents a box, the average grower will fare well. Costs
vary, of course, among growers and groves. Records from
191 growers obtained last year by the University of Flor­
ida Experiment Station show that the costs per box on all
ages of groves, exclusive of returns to the operator for his
supervision, ranged between 20 cents and $1.80 in the
1950-51 season. About 57 percent of those growers had
costs of less than 50 cents; about a third had costs of 50
to 79 cents; and costs for the balance ran to 80 cents or
more a box. By and large then, the more efficient Florida
growers have a successful year behind them.
Looking ahead, growers ask if income from citrus will
go into an eclipse. It seems likely that prices will vary as in
the past with costs holding stable; consequently, growers’
net returns will shift a lot. High-level output will be trouble­
some over the long pull. Expanded sales of frozen concen­
trate can no doubt help solve this problem. The size of
future output, however, may overwhelm this market if con­
sumers’ enthusiasm for this luxury food item is dampened
because of falling incomes. Even so, prices to growers will
have to take a major tumble to force the better-than-average operators to the wall. Before these operators become
frantic, marginal growers will abandon their fruit and so
contribute to a reduced supply and a recovery in prices.
In the next season it seems likely that relatively high
consumer demand and, consequently, favorable prices for
oranges will prevail. As a result of record income in the
first quarter of this year, consumer demand has been
strong and has held prices up. Few signs point to a sharp
reduction in consumer income next winter and there will
certainly be no fewer people to consume the added output.
And processors, through their merchandising efforts,
should be able to cope with the somewhat larger supplies
of oranges which seem in prospect on the basis of acreage
growth and normal yields. Current stocks of juice are not
abnormally large. Finally, it is likely that a continued Gov­
ernment export payment program will be a prop under
orange prices.
A r t h u r H. K a n t n e r
• 7 •

Special Loan Programsfor Small Business
and Agriculture
Is adequate credit available to small business and agricul­
ture? This question, or some variation of it, has engaged
the attention of national and state legislators and other
interested persons almost continuously since colonial
times. It is particularly pertinent in the Sixth Federal
Reserve District, where small business and agriculture
account for a large proportion of total economic activity.
It is a complex question with far-reaching implica­
tions. Even the words that are used mean different things
to different people. “Adequate” as applied to agricultural
credit, for example, may mean that enough credit is
available to finance the production of all the food and
fiber that domestic consumers can use or it may mean
that all persons who wish to farm can obtain enough
credit to enable them to engage in farming. The term
“credit,” as applied to small business, may mean a
temporary advance of funds for operating purposes or
it may mean permanent provision of virtually all funds
used by the business through a system of revolving loans.
For these reasons, attempts to give a simple, unequivocal
answer probably are futile. The purpose here is not to
answer the question but to direct attention to some of the
basic considerations that should be taken into account.
Recently the question of the adequacy of credit has
been specifically brought to the forefront in two Sixth
District states. Within the last two years, Georgia and
Mississippi have set up authorities and given them the
power to insure loans for farm improvement and expan­
sion of livestock. The main reason given for the creation
of these state-sponsored loan programs is that livestock
expansion has not reached its full potential because farm­
ers have been unable to obtain adequate credit.
Although these newly created state-sponsored agricul­
tural loan programs are limited in scope and may not in
themselves have any far-reaching effects on the extension
of credit, the reasoning behind them and their implication
for the future should be carefully considered. There are
striking similarities between them and the credit programs
designed to assist small businessmen.
Interest in all kinds of special credit programs usually
has quickened during periods of economic distress and
business recessions, but has subsided during periods of
prosperity, as has been the case during the last three years.
If business activity declines appreciably or if agriculture
becomes depressed, however, the proponents of more
credit or easier credit are certain to become more vocal,
and efforts may be made to broaden the scope of existing
legislation. There is merit, therefore, in considering the
question now when controversy is at a low ebb.
The early history of special credit programs relates
mainly to agriculture. Farmers began to voice their
demands at the very beginning of commercial banking in
this country. Bank charters granted in Maine and Mas­
sachusetts as early as 1792, for example, contained a



stipulation that the banks lend a certain percentage of
their funds to farmers. Until the early 1900’s, the provi­
sion of special credit facilities for farmers was left largely
to the state governments and to private lenders. It was not
until a few years before World War I that demands for a
national system of rural credit became urgent.
These demands were partially satisfied in 1913 by the
creation of the Federal Reserve System. The credit needs
of agriculture were given special attention in the Federal
Reserve Act. National banks, for the first time, were
permitted to make loans secured by farm land. Agri­
cultural paper was also given a preference in time of
maturity for rediscounting purposes. In addition, the Fed­
eral Reserve Board was very liberal in its interpretation of
this particular phase of the Act.
Even before the Federal Reserve Act became law, how­
ever, plans were underway to create a farm credit system
outside the general banking system. Those plans culmi­
nated in the Farm Loan Act of 1917, which provided
for Federal land banks and joint stock-land banks. These
new land banks were strictly investment banks that loaned
only on first mortgages on farm land and obtained funds
by the sale of bonds.
Although the land banks apparently satisfied farmers’
demands for special long-term credit facilities, the credit
stringency beginning in 1920 brought fresh demands for
other types of farm credit. Farmers’ specific complaint
was that loans were not available for maturities intermedi­
ate between those usually granted by commercial banks
and those granted by the Federal Land Banks.
The outcome of this crisis in agricultural credit and
country banking was the Agricultural Credit Act of 1923.
This act provided for 12 intermediate credit banks that
could discount agricultural paper held by commercial
banks, co-operative credit associations, trust companies,
agricultural credit corporations, and incorporated live­
stock loan companies.
Small business did not join agriculture as a claimant for
special credit facilities until the business depression of
the 1930’s. At that time it was recognized that small busi­
nesses are likely to be affected more adversely than large
businesses in times of general credit contraction. Two main
forms of emergency credit were tried— the direct advance
and loan participation authority of the Federal Reserve
System and the direct lending and guaranty authority of
the Reconstruction Finance Corporation. Because of the
more liberal program conducted by the R F C and the
efforts of the Federal Reserve System to have all loan
cases handled through normal credit channels, the R F C
has been the principal lender.
During World War II, small business again was given
extra credit facilities in the form of the V-loan programs
in which the Federal Reserve System acted as agent for
the armed services in guaranteeing bank loans to war
•

8

•

contractors. Over 90 percent of the loans, and one-third
of the amount of the guaranties, were to small and
medium-sized business; that is, businesses with total assets
of less than five million dollars.
Since World War II, the financing problems of small
business have continued to receive special attention. In
1946 the R F C established a Small Business Division in
order that loan applications of small business enterprises
might be given special consideration. The 1948 amend­
ment to the R F C Act stated that one of the main purposes
of R F C loans was “to encourage small business.” During
1948 and 1949, about 90 percent of all business loans
authorized by R F C were for $100,000 or less. Small
business has been provided with credit during the postwar
period by guaranties under the Veterans Administration
program. Recently, the V-loan program was reactivated.
Many of the recent suggestions for special credit
facilities for small business are contained in the proposed
Small Business Act of 1950. Most notable of these are
the proposals to insure commercial bank loans and to
establish capital banks or national investment companies.
This brief history shows that the idea of a need for
special loan programs has persisted in spite of steady
progress toward a flexible and strong banking system and
toward a highly organized and efficient credit market. One
possible explanation is that the proponents of broader
credit facilities have in mind something that goes beyond
the mere provision of equal access to credit. One purpose
of the proposed Small Business Act of 1950, for example,
was “to help independent small enterprises compete
effectively and thereby contribute positively to restraining
growth of monopoly and concentration of economic
power.” There is also the conviction that small business
is the principal source of new ideas in business enterprise.
Similar ideas exist with respect to agriculture. “Agricul­
tural fundamentalism,” or the idea that farming is the most
basic form of economic activity, is one example. These
lines of reasoning lead to the conclusion that small busi­
ness and agriculture should be encouraged because they
have peculiar virtues or values. From here it is only one
step to another conclusion— namely, that all obstacles to
their development, including difficulties in obtaining credit,
should be removed.
The idea that lack of credit is an obstacle is often
reached without a careful study of the entire credit market
or the competitive position of the various claimants in that
market. As a result, special credit facilities often are not
designed to correct imperfections in the credit market
but rather to help agriculture and small business attain a
preconceived position in the whole scheme of things.
This is not to imply that social objectives or social
values should not be considered in the attempt to answer
the question, “Is adequate credit available to small busi­
ness and agriculture?” Rather it is to stress that the
economic aspects of the question should not be confused
with the social aspects.
Adequate credit, from an economic standpoint, does
not mean that small business and agriculture are able to
obtain all the credit they want. Since the supply of credit
at any given time is limited, all borrowers cannot have



their demands met completely. In a perfect market with
competitive bidding those concerns that can use credit
most effectively would come nearest to having their needs
met. Credit, in other words, is a scarce good that is
rationed in the market place. Adequate credit, in the
economic sense, simply means that the rationing process
is working perfectly and that lenders do not discriminate
against any prospective borrower because of the size of
his business or the nature of his product.
At any given time it is practically impossible to deter­
mine whether the credit available to small business and
agriculture is adequate in the economic sense. It is possi­
ble, however, to trace past trends in the availability of
such credit. There is a great mass of evidence which indi­
cates that small businessmen and farmers are finding it
easier to obtain credit. A survey of member bank loans in
1946 showed that three-fourths of the total number of
loans outstanding to business were extended to small busi­
ness. In the Sixth District, loans to small business ac­
counted for an even larger proportion of all loans.
Since that time, the number of small business firms has
continued to grow. A recent informal survey of loans to
small business at District member banks indicated that
banks were following essentially the same policies with
respect to loans to small business that they were earlier.
It may be assumed, therefore, that small business loans
are even more numerous than in 1946 .
Not only has small business financing tended to grow in
importance but there have been developments in lending
practices that make it easier for such firms to borrow.
These developments include an increasing use of term
loans, field warehouse loans, loans secured by accounts
receivable, and consumer instalment financing. The in­
creased use of accounts receivable and consumer instal­
ment financing makes it possible for the small business
to use its own money for its own operations. Although
there is no conclusive proof that credit for small business
has been adequate in the economic sense, there is con­
vincing evidence that inadequacies are being overcome.
This situation in agriculture is similar to that for small
business. Private lenders have taken an increasing share
of the expanding farm loan business since the end of
World War II. Lending techniques have been developed
that make possible the extension of credit for many enter­
prises formerly not considered eligible for credit.
In spite of the increased availability of credit, many
small businesses and many farmers need more capital in
order to operate most efficiently and make their greatest
contribution. This capital shortage, however, should not
be confused with a shortage of credit. It is true, of course,
that the money which the businessman or farmer obtains
through borrowing can perform the same function as the
money he owns. The main difference is that his own
money, or capital, is put into the business on a permanent
basis, whereas the borrowed money must be repaid. Obli­
gation to repay the debt must take precedence over the
right of the owner of capital to withdraw his money. The
investor of capital, in other words, takes a risk that goes
beyond the risks associated with the granting of credit.
To make credit adequate in the economic sense does not
• 9 •

mean that it can be substituted freely for owned capital.
Special credit programs will be effective in fostering the
development of small business and agriculture only to the
extent that a lack of credit is one of the main obstacles to
success. For this reason, it is important to recognize that
financing is not always the most acute problem of either
small business or agriculture. A lack of technical and ad­
ministrative know-how, for example, is much more injuri­
ous to small business generally than is a lack of credit or
capital. The small businessman is seldom a specialist in
all fields of business administration such as inventory con­
trol, financial planning, and marketing. Usually he cannot
afford to hire specialists as the large business does.
Additional credit cannot cure such basic ills as an
unwise inventory policy, the extension of too much credit
to customers, a poor location, inadequate permanent
capital, or incomplete financial records. Neither can it
protect small business from the major hazard of violent
changes in over-all business activity or against adverse
economic developments in a particular locality.
In agriculture, lack of credit is probably one of the
least important obstacles to expansion and development.
This is true even in the Sixth District, where potential op­
portunities for using credit profitably are very great. These
opportunities consist mainly of land improvement and an
expansion of livestock production in extensive systems of
farming that require a great deal of management ability.
A large share of District farms, however, are too small to
take advantage of these opportunities. Many farmers have
enough land but lack the necessary management experi­
ence or are still in the process of acquiring it.
At present the non-financial problems of agriculture
and small business seem to overshadow the financial ones.
For this reason it is doubtful that additional credit facil­
ities would be particularly effective in fostering growth
and development in these parts of the economy.
Any efforts to promote a greater use of credit by a
particular group of producers contain some inherent
dangers. One of the most serious of these is the misuse
#or misallocation of resources. An attempt to provide
credit for all small business concerns in a particular in­
dustry, for example, may place too much credit in the
hands of the least efficient users of it. These concerns
may not only fail to use the credit with a profit to them­
selves but they may increase output to a point that the
more efficient concerns are jeopardized.
Another danger is that special loan programs may en­
courage borrowers simply to use more credit rather than
to attack their basic and long-range problems. A dairy­
man, for example, may run into financial difficulty as a
result of a sharp rise in grain prices such as often accom­
panies a drought. Additional credit may bail him out
temporarily. His real problem, however, may be that he
is relying too heavily upon purchased grain feeds and
is not producing enough home-grown feed in the form
of low-cost roughage. Additional credit does not solve his
basic problem. In fact, if he comes to rely upon such credit
as the normal way of settling such difficulties, he may post­
pone recognition and solution of his real problem.
O n e o f th e m o r e o b v io u s d a n g e rs is im p r o p e r a d m in ­




istration of the programs. The administrators of such
special programs, unlike the managers of privately owned
institutions, are not disciplined primarily by the necessity
for showing a profit and for protecting the interest of
depositors and stockholders. Some of the most striking
examples of poor administration have occurred in statesponsored systems for farm credit. Minnesota, South
Dakota, and North Dakota, for example, have all had a
costly and unsatisfactory experience with attempts to
provide long-term credit to farmers. During their most
active period of operation, from 1917 to 1931, the special
farm credit agencies in these states made loans of about
145 million dollars and incurred deficits of over 50 mil­
lion dollars. Only a part of these losses were recovered
in the final liquidations. The experience with state-spon­
sored credit schemes for agriculture certainly has been a
sobering one and contains some lessons that may well be
applied today.
In view of the gangers inherent in special loan pro­
grams for agriculture and small business and the practical
difficulties of determining the need for such programs,
strenuous efforts should be made to use existing financing
sources fully. Commercial banks, particularly, have op­
portunities in this direction. Bankers can become more
familiar with the new lending techniques and adapt old
ones to the unique financing problems of small business
and agriculture. Some banks can also establish special loan
departments for farmers and small businessmen.
In some areas, too, there are local shortages of credit.
Banks, particularly the larger city banks, often can bring
about a greater mobility of credit by better working rela­
tionships with their smaller country correspondents. Be­
cause of their position of leadership, the larger city banks
may have to do most of the pioneering in developing new
lending techniques and in providing the technical assist­
ance that is often required if small business and agriculture
are to use private sources of credit successfully.
Another reason for the under-utilization of existing credit
facilities by credit-worthy borrowers is that prospective
borrowers do not always know just what facilities are
available. This is primarily an educational problem. Banks
can contribute to its solution by publicizing the services
they have to offer and by expounding their lending policies
clearly so prospective borrowers will know what to expect
of them. Still another difficulty is that many farmers and
small businessmen often do not maintain adequate finan­
cial records, with the result that the credit must be granted
on a personal basis. This not only limits the borrower to
strictly local sources of credit but it makes it difficult for
him to present his financial situation and prospects clearly
and convincingly to prospective lenders. Banks can also
do an effective educational job in this field.
The most important step toward a more complete
utilization of existing credit facilities, of course, is the
maintenance of a stable and growing national economy.
The credit problems of small business and agriculture,
and other problems that are often erroneously labeled
credit problems, become more urgent or less urgent as
business activity fluctuates.
B

row n

•

R. R

10

•

a w l in g s

S

i x

t

h

D

i s

t

r

i c

t

S

t

a

t

i s

t i c

s

Condition of 27 Member Banks in Leading Cities

Instalment Cash Loans

(In Thousands of Dollars)
Outstandings
Percent Change
Apr. 1953 from
Apr.
Mar.
1952
1953
+38
+3
+ 40
+3
+4
+ 13
+3
+31

Volume
Percent Change
Apr. 1953 from
Apr.
Mar.
1952
1953
+ 24
+ 49
+52
+7
+ 13
— 13
—7
+ 13

No. of
Lenders
ReportLender__________________________________ ing
Federal credit unions..................... 38
State credit unions......................... IS
Industrial banks...............................
S
Industrial loan companies . . . .
8
Small loan companies..................... 33
Commercial b a n k s .......................... 33

—2
—3
—12

+6

+ 11

—1
+2

—12

Retail Furniture Store Operations
Percent Change
April 1953 from
Apr. 1952
Mar. 1953
+3

Number
of Stores
Item_____________________________________ Reporting
Total s a le s .....................................................145
Cash sales........................................................130
Instalment and other credit sales..................130
Accounts receivable, end of month . . . .
138
Collections during month...............................138
Inventories, end of month.............................. 103

—6
—10
—6
+27
+12

+10
+1
—1
—3

+3

+4

W holesale Sales and Inventories*
No. of
Firms
Report­
ing

Type of
Wholesaler
Automotive supplies . .
Electrical appliances. .
Hardware.....................
Industrial supplies . .
Jewelry..........................
Lumber and bldg. mat’ls
Plumbing & heating supplies
Refrigeration equipment .
Confectionery.................
Drugs and sundries . . .
Dry goods..........................
Groceries— Full-line . . .
“
Specialty lines
Tobacco products. . . .
Miscellaneous.................
To tal.................................

6

5
9
17
3
4
4

6
6

9
17
46
9
9
15
165

Sales
Percent Change
Apr. 1953 from
Apr.
Mar.
1952
1953
0

+ 14
+ 14

+3
+4

+ 13

—12
—6
+7
—2
+ 30
+2
—4
—16
—0
—12
+4
—3
—2

Nn nf
Firms
Reporting

+4
+ 17

+2
—0

+7

+2
+6
+2
+ 36
+6
—2
+1
+2
—3
+1
+3
+6

Inventories
Percent Change
Apr. 30,1953, from
Mar. 31 Apr. 30
1953
1952

3

6

+6

3

+4
+35

ii
35
4

—3
—

6
12
97

+2
S
—6
+4
+2

Apr. 22
1953

May 28
1952

. 2,846,012
. 1,227,845
. 1,249,620

2,870,493
1,239,729
1,261,470

2,744,434
1,088,220
1,108,043

—1
—-1
—1

+4
+ 13
+ 13

701,576

713,839

637,888

—2

+ 10

16,036

15,093

10,830

+6

+ 48

38,245
89,990
7,140
. 396,633
. 1,618,167

35,200
93,503
13,518
390,317
1,630,764

32,969
90,464
2,656
333,236
1,656,214

+9
—4
— 47
+2
—1

+ 16
—1
*
+ 19
—2

638,664
720,119
259,384
513,586
48,419

663,865
714,880
252,019
505,214
45,766

762.718
644,159
249,337
512,688
48,482

—4
+1
+3
+2
+6

— 16
+ 12
+4
+0
—0

. 215,000
. 2,175,985
. 566,363
39,736
.
540,375
58,900

222,151
2,178,290
564,256
54,322
586,763
19,000

204,275
2,081,726
546,634
83,289
530,865
42,000

—3
—0
+0
— 27
—S
*

+5
—5
‘ +4
— 52
+2
+ 40

.

.
.
.
.

—7
+ 43
+9

Debits to Individual Demand Deposit Accounts
(In Thousands of Dollars)

+ 27

—7

Percent Change

+ 59
+ii

—1
—0
—3
+6

+ 13

*Based on U. S. Department of Commerce figures.

Department Store Sales and Inventories*
_____________________ Percent Change________________________
Sales
Inventories
Apr. 1953 from
Yr-to-Date~
Apr. 30,1953, from
Mar.
Apr.
1953Mar. 31
Apr.30
Place
1953
1952
1952
1953
1952
ALABAMA . . . T T ^ 5
=0
+8
+4
+14
Birmingham . . . .
—9
—3
+5
+5
+10
M obile......................— 11
+°
+1|
Montgomery . . . .
+6
+2
+8
..
..
FLO RID A ......................
—8
—0
+6
+1
+13
Jacksonville . . . .
—4
— 10
—0
+3
+12
M ia m i......................
—6
+1
+7
—0
+14
Orlando......................
—8
+2
+8
St. PetersburgTampa Area . . .
—7
+2
+6
Tampa— C ity. . . .
—2
—0
+5
..
..
St. Petersburg— C ity. — 12
+5
+6
—1
+15
GEO RGIA......................
—5
—3
+2
—1
+12
Atlanta**..................
—7
—2
+3
—1
+11
Augusta.....................
+3
—8
+0
..
..
Columbus.................
—2
—9
—2
+0
+8
M acon ......................
—4
—3
+1
—1
+9
Rome**.....................
—3
—6
+8
Savannah** . . . .
+5
+1
+9
LO U ISIAN A..................
—5
+1
+8
+4
+14
Baton Rouge . . . .
+2
+10
+16
—4
+4
New Orleans . . . .
—8
+1
+8
+5
+14
MISSISSIPPI . . . .
—0
—2
+5
—0
+7
Jackson.....................
—3
—8
—3
—1
+8
Meridian** . . . .
—1
—3
+10
TEN N ESSEE.................
—5
—2
+9
+4
+11
B r is to l* * .................
—8
—4
+0
+6
+10
Bristol-Kingsport*
Johnson City** . .
—6
—3
+4
Chattanooga . . . .
— 11
—2
+9
Knoxville..................
—3
—2
+9
+4
+15
N ashville..................
—2
—3
+9
+6
+11
D ISTR IC T. . . . . .
—6
______— 0 ______ _____ + 6
+2
+12
^Includes reports from 124 stores throughout the Sixth Federal Reserve District.
**ln order to permit publication of figures forthis city, a special sample has been
constructed which is not confined exclusively to department stores. Figures for non­
department stores, however, are not used in computing the District percent changes.




May 27
1953

Item
Loans and investments—
T o t a l............................
Loans— N e t ...................
Loans— G ross...................
Commercial, industrial,
and agricultural loans
Loans to brokers and
dealers in securities .
Other loans for pur­
chasing or carrying
securities . . . .
Real estate loans
. .
Loans to banks . . .
Other loans
. . . .
Investments— Total
. .
Bills, certificates,
and notes . . . .
U. S. bonds
. . . .
Other securities . . .
Reserve with F. R. banks .
Cash in v a u lt ...................
Balances with domestic
banks
........................
Demand deposits adjusted
Time deposits
. . . .
U. S. Gov’t deposits . .
Deposits of domestic banks

Percent Change
May 27,1953, from
Apr. 22
May 28
1952
1953

Place
ALABAMA
Anniston . . . .
Birmingham . . .
Dothan . . . .
Gadsden . . . .
Mobile................
Montgomery . .
Tuscaloosa* . . .
FLORIDA
Jacksonville. . .
Greater Miami* ,
Orlando . . . .
Pensacola . . ,
St. Petersburg
Tampa . . . ,
W. Palm Beach*
GEORGIA
Albany . . . ,
Atlanta . . . .
Augusta . . . .
Brunswick . . ,
Columbus . . .
Elberton . . .
Gainesville* .
Griffin* . . . ,
Newnan . . . .

Apr.
1953

Mar.
1953

Apr.
1952

Mar.
1953

29,273
416,067
17,879
24,406
161,090
98,061
34,093

31,705
449,270
18,689
24,468
174,576
91,915
36,404

27,379
443,983
16,751
22,026
150,260
92,595
28,123

—8
—7
—4
—0
—8
+7
—6

+7
—6
+7
+ 11
+7
+6
+ 21

+5
—3
—1
+7
+7
+2
+4

424,893
418,873
636,829
94,898
53,417
102,061
193,544
67,356

477,288
442,973
683,892
93,808
54,549
101,026
208,158
78,596

368,863
349,924
553,148
84,154
47,444
87,415
171,904
62,360

— 11
—5
—7
+1
—2
+1
—7
— 14

+ 15
+ 20
+ 15
+ 13
+ 13
+ 17
+ 13
+8

+ 12
+ 15
+ 12
+ 17
+ 14
+ 14
+ 15
+ 10

39,187
1,233,077
86,700
12,258
77,162
4,823
25,545
13,459
77,548
11,352
27,695
124,849
15,619

41,889
1,282,892
90,324
12,064
79,108
4,746
25,875
14,340
81,118
10,273
27,864
126,771
16,212

33,346
1,112,301
89,079
12,774
77,493
4,636
23,257
12,707
79,414
10,850
22,268
112,275
15,609

—6
—4
—4
+2
—2
+2
—1
—6
—4
+ 10
—1
—2
—4

+ 18
+ 11
—3
—4
—0
+4
+ 10
+6
—2
+5
+ 24
+ 11
+0

+ 14
+8
+3
+3
—1
+ 11
+2
+7
—2
— 15
+ 14
+ 11
+9

—1
—9
—3
—4

—8
+9
+8
+6

—0
+ 15
+ 12
+8

—2
+2
—4
+ 11

+ 11
—1
+8
+ 29

+4
+0
+3
+8

+1
—9
—2

+24
+22
+6

+20
+21
+4

4

+9

+8

—5

+9

+8

Savannah . . .
Valdosta. . . ,
LOUISIANA
Alexandria* . .
42,927
46,734
43,346
Baton Rouge .
130,281
143,226
119,511
Lake Charles .
54,590
56,078
50,656
915,140
956,727
New Orleans .
860,958
MISSISSIPPI
Hattiesburg . .
21,143
21,577
18,986
Jackson . . .
159,288
155,685
161,503
31,607
32,975
Meridian . . .
29,341
16,739
15,086
Vicksburg . .
12,948
TENNESSEE
Chattanooga .
214,403
213,018
172,288
Knoxville . .
144,953
159,668
119,107
428,124
438,994
Nashville . . .
402,340
SIXTH DISTRICT
32 Cities . . . . 5,833,305
6,106,856
5,358,113
UNITED STATES
345 Cities . . 145,641,000 153,511,000 134,145,000

*Not included inSixth District totals.

Apr. 4 Mos.1953
1952 from 1952

S

i x

t

h

D

i s

t

r

i c

t

I n

d

e

x

e

s

1 9 4 7 -4 9 = 100
Cotton
Consum ption**

Manufacturing
Employment
Mar.
1953
UNADJUSTED
District Total . . . .
114
A lab am a.................. 108
Florida...................... 138
Georgia......................114
Louisiana.................. 103
Mississippi . . . .
114
Tennessee.................. 116
SEASONALLY ADJUSTED
District Total . . . .
113
A labam a .................. 106
Florida...................... 132
Georgia......................114
Louisiana.................. 105
Mississippi . . . .
115
Tennessee..................115

Feb.
1953

Mar.
1952

Apr.
1953

Mar.
1953

Apr.
1952

114
108
139
113
103
114
115

108
104
129
112
97
107
107

106
105

110

101

114
107
131
113
107r
115
114

107
103
124
112
99
108
106

109

Construction
Contracts

95

105

110

105

135
108

142
107

98
103

106

105

101

115r
llO r
93
112r
116
llO r
108
105r
121r
116
112
103
117
125r

117
110
108
106
116
104
100
115
118
126
116
114
119
148p

124
118
106
118
130
107
104
118
123
134
117
124
122
145

118r
112r
98
109r
116
114r
111
113r
122
120
118
109
119
132r

1To permit publication of figures for this city, a sample has been constructed that is
not confined to department stores. Such non-department stores are not included in the
District index.
*Does not include data for ail of La., Miss., and Tenn. Other totals for entire six states.
**Daily average basis.
Sources: Mfg. emp., state depts. of labor; cotton consumption, U. S. Bureau Census;
construction contracts, F. W. Podge Corp.; gas. tax, state depts. of rev.; furn. sales,
dept, store sales, turnover of dem. dep., FRB Atlanta; petrol, prod., U. S. Bureau of
Mines; elec. power prod., Fed. Power Comm. Indexes calculated by this Bank.

O Reserve Bank Cities
• Branch Bank Cities
■■ District Boundaries
— Branch Territory Boundaries
'At Board of Governors of the Federal Reserve System




Mar.
1953

Apr.
1952

Apr.
1953

Mar.
1953

Apr.
1952

Apr.
1953

166
186
171
176

123
151
180
164
114

156
154
182
154
132
161
147

140
132
170
133
115
152
131

150
141
166
143
146
165
142

89
90
82

162

134
191
226
147
129
342

152
152
170
150
134
158
145

150
143
162
146
125
169
148

146
139
155
139
148
162
140

200

86
88

Mar.
1953

Apr.
1952

86

92r
107
88r
93

92
93
87

77

88
7i

94
91
98
96
87

97
106
103
98
103

111
98r
100

76

80

78

78
lO lr

104

Other District Indexes

__________Adjusted__________
________ Unadjusted________
Apr.
Mar.
Apr.
Apr.
Mar.
Apr.
__________________________________ 1953
1953
1952__________ 1953
1953
1952
128
122
106
118
134
111
107
119
130
120
124
128
129
138

Furniture
Store S a le s * / * *

Apr.
1953

101

Departm ent Store Sales and Sto cks**

DISTRICT S A L E S * . . . . 116p
Atlanta1 .......................... 115
Baton Rouge..................... ...113
Birmingham...................... 112
Chattanooga.........................122
Jackson..............................104
Jacksonville........................ 103
Knoxville...........................116
Macon..................................129
M iam i................................. 126
Nashville.......................... 115
New Orleans........................ 114
Tampa............................... .. 117
DISTRICT STOCKS* ■ ■ ■ 141p

Gasoline Tax
Collections

Apr.
____________________________________1953

Adjusted
Mar.
1953

Construction contracts*...................
Residential....................................
Other .............................................
Petrol, prod, in Coastal
Louisiana and Mississippi**. 138
145r
Turnover of demand deposits* .
24.7
23.8
In d e x ................................... 128.3
123.5
Mar.
Feb.
Mfg. emp. by type
1953
1953
Apparel................................. 138
138
Chemicals............................. 119
118
Fabricated metals................161
164
Food......................................104
105
Lbr., wood prod., furn. & fix.
92
94
Paper and allied prod. . . . 138
135r
Primary metals..................... 105
104r
101
T e x tile s ...............................100
Trans, equip.......................... 154
159
Elec. power p ro d .**..........................
Hydro-gen........................................
Fuel-gen.......................................... ............. .. .....
r Revised
p Preliminary

Apr.
1952

130
23.1
119.9
Mar.
1952
123

112
139
104
93
127
99
99
130

Apr.
1953

Unadjusted
Apr.
Mar.
1952
1953

169
157
177

153r
176r
135r

212
196
225

141
24.1

146r
24.4

132
22.5

Mar.
1953
138
122
165
103
93
138
106
101
160
184
151
214

Feb.
1953
137
119
166
104
94
136
105r
101
164
185
143
224

Mar.
1952
123
115
143
103
94
127
100
100
135
157
153
160