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MONTHLY
REVIEW
■■

-

'

. ,

IN THIS ISSUE:
•Milk Flows Where Population Goes
• What’s Happening in Textiles?
• District Business Conditions

■

F E D E R A L R E S E R V E B A N K OF A T LA N T A



M AY

1970

Milk Flo w s W here Population Goes
W a it in g

u n til

th e

cow s

com e

hom e

ta k e s

le s s

t im e in t h e S o u th e a s t t h e s e d a y s — a t le a s t if y o u
a r e w a itin g
p r o d u c in g
ch an ges
The

fo r

m ilk

in d u s t r y

w ith in

c o lle c tiv e

a

cow s.

has

r e g i o n ’s

u ndergone

r e la tiv e ly

d a ir y

T h is

herd,

sh o rt
cut

Figure I

m ilk

fa r -r e a c h in g
t im e

by

p e r io d .

h a lf

s in c e

D istrict m ilk p ro du ction h a s generally
m oved counter to the U .S. trend.
BILLIONS OF LBS.

1 9 5 8 , is c o n t in u in g t o s h r in k w ith e a c h p a s s in g

D ISTRIC T

y e a r . T h e c o w s t h a t r e m a in a r e o f te n lo c a t e d in
n e w a r e a s a d ja c e n t to g r o w in g u r b a n c o n c e n tr a ­

- 8 . 0

tio n s . N e v e r th e le s s , a n n u a l m ilk p r o d u c tio n p e r
c o w , o r y ie ld , h a s im p r o v e d r e m a r k a b ly .

Total M ilk Produ ction
-

7.6

I n t u n e w ith t h e d r o p in d a ir y c a t t le n u m b e r s,
th e

S o u t h e a s t ’s

to ta l

m ilk

p r o d u c tio n

d u r in g t h e f ir s t h a lf o f t h e

s ix tie s

d e c lin e d

(F ig u r e I ) .

P r o d u c tio n tu r n e d u p w a r d a g a in , h o w e v e r , d u r ­
in g t h e la tte r h a lf o f t h e

decade, even

th o u g h

t h e a g g r e g a t e d a i r y h e r d c o n t i n u e d t o s h r in k . I n
1 9 6 4 , D is t r ic t m ilk p r o d u c tio n w a s d o w n n e a r ly
a b illio n p o u n d s fro m it s p e a k in 1 9 5 8 . B y 1 9 6 9 ,
p r o d u c tio n h a d in c r e a s e d fr o m t h e 1 9 6 4 le v e l b y
.3 b i l l i o n p o u n d s . T o t a l U . S . p r o d u c t i o n , o n t h e
o th e r h a n d , r e a c h e d a h ig h in 1 9 6 4

(th e y ea r of

th e lo w p o in t in t h e r e g io n ) a n d h a s b e e n f a llin g
o ff s h a r p ly
m ilk

each

p r o d u c tio n

y e a r s i n c e . T h u s , t h e r e g i o n ’s
g e n e r a lly

has

b een

m o v in g

c o u n te r to th e U . S . tren d .

M o n th ly R eview , Vol. L V , No. 5. Free subscription
and additional copies available upon request to the
Research Departm ent, Federal Reserve B a n k of
Atlanta, A tlanta, G eorgia 30303.
62




'5 8

'6 0

'6 2

'6 4

'6 6

'6 8

M O N T H L Y R E V IE W

Figure I I I
P r o d u c t io n P e r C o w

O n e o f t h e S o u t h e a s t ’s m o s t r e m a r k a b l e i m p r o v e ­

D uring the p a s t decade, m ilk production

m e n ts in a g r ic u lt u r e d u r in g t h e p a s t d e c a d e h a s

shifted to n ew a re as in the Sixth District.

been

th e

in c r e a s e

in

m ilk

produced

p er

cow

BILLIONS OF LBS.

( F ig u r e I I ) . I n 1 9 6 8 , t h e a v e r a g e m ilk c o w g a v e
n e a r ly t w ic e a s m u c h m ilk a s s h e d id

in

1958.

ALABAMA

Figure I I
A n n u al produ ction o f m ilk per co w has
increased rem arkab ly but w a s still only
ab o u t th re e-fo u rths o f the U .S. level in
1968.
THO USANDS OF LBS.

_ FLORIDA

■1111n11 :

■•■FLA. ■■•■GA.
— TENN.— LA.
--ALA. --MISS.

1.3

1. 0

GEORGIA

-1 .3

0.9

LOUISIANA

1. 2

A lth o u g h p r o d u c tio n p e r c o w in in d iv id u a l s t a t e s
d e v ia t e d s o m e w h a t fr o m t h e r e g io n a l a v e r a g e , i t
w a s u p in e a c h s t a t e w ith o u t e x c e p tio n , w ith t h e
m o s t d r a m a tic im p r o v e m e n t o c c u r r in g in L o u is i­
a n a a n d F lo r id a .
N o t u n til a fte r 1 9 6 4 w a s th e r e a n y m a jo r im ­
p r o v e m e n t in o v e r a ll p r o d u c tio n e f fic ie n c y . D u r ­
in g t h e p e r io d fr o m 1 9 5 9 -1 9 6 4 , T e n n e s s e e , G e o r ­
g ia , a n d
fo r

th e

A la b a m a ,
m a jo r ity

th e
of

sta te s

to ta l

w h ic h

D is tr ic t

a cco u n ted

TENNESSEE

p r o d u c tio n ,

s h o w e d m u c h le s s g a in in e f fic ie n c y p e r c o w .
B y c o m p a r is o n , t h e g r o w th in a v e r a g e p r o d u c ­
tio n p e r c o w in t h e U . S . a s a w h o le w a s m u c h
sm o o th e r fro m y e a r to y ea r . T h e a v e r a g e U . S .
c o w a ls o o u tp e r fo r m e d h e r S ix th D is t r ic t c o u n te r ­
p a r t, b u t

th e

gap

grew

p r o g r e s s iv e ly

narrow er

58

'6 0

'6 2

'6 4

'6 6

68

d u r in g t h e t e n -y e a r p e r io d . D is t r ic t p r o d u c tio n
M A Y 1 9 70




63

a n a , o n t h e o th e r h a n d , h a v e e x p e r ie n c e d r a p id

p er c o w w a s s lig h tly le s s th a n 6 0 p e r c e n t o f th e
U . S . a v e r a g e in 1 9 5 8 b u t h a d r e a c h e d 7 2 p e r c e n t

g r o w th

s in c e

o f t h e U . S . fig u r e b y 1 9 6 8 .

tu r n e d

u pw ard

T h e r a p id liq u id a t io n o f s m a ll in e f f ic ie n t d a ir y
h erds

(c o w s o f lo w

h azard care)

p r o d u c tiv ity

1958,

and

a fte r

p r o d u c tio n

1964.

M ilk

in

cow

G e o r g ia
n u m bers

d e c lin e d le s s in F lo r id a a n d L o u is ia n a d u r in g t h e

r e c e iv in g h a p ­

p e r io d th a n in o th e r s t a te s .

c o n tr ib u te d to c lo s in g t h e p r o d u c ­

t iv it y g a p b e t w e e n D is t r i c t c o w s a n d o th e r m ilk

V aryin g M ilk P ric e s

c o w s in t h e U . S . T h e le v e l o f m a n a g e m e n t a s
w e ll a s t h e q u a lity o f a n im a ls in t h e h e r d s t h a t

C h a n g in g

r e m a in h a v e b e e n im p r o v e d r e m a r k a b ly a n d t h a t

p e a r e d t o b e p a r t ia lly

im p r o v e m e n t c o n t in u e s .

p r o d u c tio n

le v e ls

w ith in

sta tes

ap­

r e la te d to in te r s t a te d if­

f e r e n c e s in t h e p r ic e s t h a t fa r m e r s r e c e iv e d
m ilk d u r in g t h e p a s t d e c a d e

S h if tin g Produ ction A re as

(F ig u r e I V ) .

fo r
For

e x a m p le , p r o d u c tio n d e c r e a s e d in M is s is s ip p i a n d
T h e a r e a s o f m ilk p r o d u c tio n a s r e p r e s e n te d b y

T e n n e s s e e w h e r e p r ic e s w e r e lo w e s t a n d in c r e a s e d

s t a t e t o ta ls h a v e a ls o b e e n u n d e r g o in g

changes

i n F lo r id a a n d L o u is ia n a w h e r e p r ic e s r e m a in e d

A lth o u g h

a b o v e t h e D is t r ic t a v e r a g e th r o u g h o u t t h e p e r io d .

(see

F ig u r e

to ta l

d a ir y

III on
cow

p r e c e d in g

n um bers

p a g e).

have

d e c lin e d

in

T h e p a tte r n w a s n o t c o n s is t e n t in A la b a m a a n d

a ll

s t a t e s , o n ly A la b a m a , T e n n e s s e e , a n d M is s is s ip p i

G e o r g ia , h o w e v e r , s u g g e s t in g

h a v e s u s ta in e d h e a v y lo s s e s in t o ta l m ilk p r o d u c ­

th a n p r ic e s a r e a ls o in flu e n t ia l.
M ilk

t io n d u r in g t h e l a s t t e n y e a r s . F lo r id a a n d L o u is i­

p r ic e s

at

th e

fa rm

th a t fa c to r s o th e r

le v e l

are

ty p ic a lly

Figure IV
M ilk prices received by farm e rs have becom e more uniform th rou gh o u t the region.

-

. .

i

i

7

i

D ISTR IC T
i

DISTRIC T
i

i _

'5 8 '6 0 '6 2 '6 4 '6 6 '6 8

64




5

$ PER CWT

$ PER CWT

$ PER CWT

.i

i

i

'5 8 '6 0 '6 2

-

7

-

6

-7

/
i

J

D IS TR IC T
i

6 4 '6 6

i _

68

5

- I

58

I

l

i

i

60 '6 2 '6 4 '6 6

l _

5

'6 8

M O N TH LY

R E V IE W

d e t e r m in e d b y fo r m u la s a d m in is te r e d u n d e r F e d ­

a l l s i x s t a t e s a r e d e f i c i t p r o d u c e r s o f m i lk . A p ­

e r a l o r s t a t e m a r k e tin g o r d e r s . T h e m o r e u s u a l

p a r e n tly

t y p e o f fo r m u la , a p p lie d b y m a r k e t a r e a s w it h in

fo r m ilk u s e d in m a n u fa c tu r e d p r o d u c ts d o n o t

t h e D is t r ic t , b a s e s p r ic e s o n

e n c o u r a g e s u f f ic ie n t lo c a l p r o d u c tio n to m e e t t h e

t h e a v e r a g e p r ic e

p a id p r o d u c e r s fo r m a n u fa c tu r in g g r a d e m ilk in

th e

to ta l d em a n d

lo w e r

p r ic e s

th a t

fa r m e r s

r e c e iv e

fo r a ll p r o d u c ts .

M in n e s o t a a n d W is c o n s in p lu s a d iffe r e n tia l. T h e

Po pu latio n C h a n ge s

s iz e o f t h e d iffe r e n tia l b e a r s s o m e r e la tio n s h ip to
t h e d is ta n c e o f a
n e s o t a - W is c o n s in

g iv e n m a r k e t fr o m
area

but

a ls o

th e M in ­

o fte n

in c lu d e s

s p e c ia l p r e m iu m s t h a t m ig h t b e c o n s id e r e d n e c e s ­
s a r y to in s u r e t h a t a n a d e q u a te s u p p ly o f fr e sh
f lu id m ilk is p r o v id e d fo r t h e lo c a l m a r k e t.

C h a n g e s a n d m o v e m e n t s i n t h e r e g i o n ’s p o p u l a ­
tio n

have

a lly r e c e iv e is a ls o in flu e n c e d b y t h e p e r c e n ta g e

u n d e r ly in g

a n e t g r o w th in
( F ig u r e

T h e a v e r a g e p r ic e p e r c w t t h a t fa r m e r s a c t u ­

been

fa c to r s

in flu e n c in g

m ilk p r o d u c tio n . A ll D is t r ic t s t a t e s e x p e r ie n c e d
V ).

The

p o p u la t io n
g rea test

fr o m
g ro w th

1960 to

1968

occu rred

in

Figure V

o f th e ir m ilk s u p p ly u t iliz e d in t h e h ig h e r p r ic e d
f lu id c a te g o r y ( C la s s I p r o d u c ts su c h a s h o m o g e ­
n iz e d

m ilk ,

m ilk )

a s o p p o se d to th a t u se d in m a n u fa c tu r e d

p r o d u c ts,

cream ,

s k im

m ilk ,

and

c h o c o la te

( e . g ., i c e c r e a m , c h e e s e , a n d b u t t e r ) .

T h u s , in m a r k e ts w h e r e m o s t o f th e lo c a lly p ro ­
duced

m ilk

average

is

p r ic e

u sed

fo r flu id

r e c e iv e d

by

c o n s u m p tio n ,

p roducers

is

th e

h ig h e r

t h a n i n a n o t h e r m a r k e t w h e r e a la r g e r p e r c e n t a g e
o f t h e s u p p ly is s o ld fo r m a n u fa c tu r in g u s e s . T h e
s u p p ly in e x c e s s o f C la s s I n e e d s is s o ld a t t h e
lo w e r

m a n u fa c tu r in g

grade

p r ic e

and,

th u s,

blend price

lo w e r s t h e o v e r a ll a v e r a g e o r

th a t

p r o d u c e r s r e c e iv e .

Produ ction C o m pared with C o n su m p tio n
The

r a th e r

c o n s is te n tly

h ig h e r

m ilk

p r ic e s

in

F lo r id a d u r in g t h e p a s t d e c a d e r e f le c t n o t o n ly
a

g re a te r

d is ta n c e

in g b a s e p o in t
a ls o

of

th e

area

fr o m

th e

p r ic ­

( M in n e s o t a a n d W is c o n s in )

t h a t F lo r id a

fa r m e r s s e ll a

but

la r g e r p o r tio n

o f th e ir m ilk fo r C la s s I flu id u s e th a n d o fa r m e r s
in o th e r D is tr ic t sta te s . O th e r s ta te s w h e r e to ta l
a n n u a l m ilk
ceed

p r o d u c tio n

e s tim a te d

ty p ic a lly

a n h u a l flu id

a r e G e o r g ia , A la b a m a , a n d

does

m ilk

n ot ex­

c o n s u m p tio n

L o u is ia n a .

B eca u se

o f t h e s e a s o n a lit y o f p r o d u c tio n , h o w e v e r , lo c a l
s u p p lie s h a v e e x c e e d e d flu id c o n s u m p tio n le v e ls
a t t im e s d u r in g f lu s h p r o d u c tio n p e r io d s
th r o u g h

June)

and

m ilk

is m a r k e te d

(A p r il

in

lo w e r

c la s s u s e s . A v e r a g e m ilk p r ic e s r e c e iv e d b y fa r m ­
e r s w ith in

th e s e th r e e s ta te s e x c e e d e d th e D is ­

tr ic t a v e r a g e th r o u g h o u t th e d e c a d e . D a ir y m e n in
M is s is s ip p i

and

T en n essee

have

m a in ta in e d

d e c id e d s u r p lu s e s o f m ilk p r o d u c tio n o v e r th e ir
e s tim a te d

C la s s

I

c o n s u m p tio n ,

and

average

p r ic e s h a v e r e m a in e d c o n s is te n t ly b e lo w t h e D i s ­
tr ic t a v e r a g e .
C o n s id e r in g

th e

e s tim a te d

m ilk

e q u iv a le n t

v o lu m e o f a ll d a ir y p r o d u c ts c o n s u m e d , h o w e v e r ,
M AY 1970




65

F lo r id a ,

G e o r g ia ,

and

L o u is ia n a — t h e

sta tes

F u tu r e ru ral to

u r b a n m ig r a tio n

is

lik e ly

to

w h e r e m ilk p r o d u c tio n h a s b e e n in c r e a s in g . F lo r i­

s lo w it s p a c e fr o m th a t o f t h e p a s t d e c a d e , h o w ­

d a ’s p o p u l a t i o n g r o w t h

e v e r , s im p ly b e c a u s e le s s p o te n tia l m ig r a n ts r e ­

r e s u lte d

p r im a r ily

fr o m

a n e t m ig r a tio n g a in , w h e r e a s o th e r s t a t e s g r e w

m a in in r u r a l a r e a s . T h e n to o , m o r e m ig r a n ts w ill

m o s t ly b e c a u s e o f t h e e x c e s s o f b ir th s o v e r d e a th s .

p r o b a b ly b e r e m a in in g w it h in

M is s is s ip p i

e m p l o y m e n t o p p o r t u n i t i e s i n t h e D i s t r i c t ’s u r b a n

and

A la b a m a ,

th e

sta tes

su ffe r in g

areas

fr o m o t h e r s e c t io n s o f t h e c o u n t r y a r e a ls o l i k e l y

p a st d ecad e.

to c o n tin u e , r e s u ltin g in e v e n

in g fr o m

m ig r a tio n

h a v e b e e n m o r e c lo s e ly

as­

m ig r a tio n

im p r o v e .

th a n

in

P o p u la tio n

if

n o u n c e d d e c lin e s in to ta l m ilk p r o d u c tio n in th e

fr o m

to

S o u th e a st

n e t m ig r a tio n lo s s e s , e x p e r ie n c e d th e m o s t p r o ­

T h u s , i t s e e m s t h a t p o p u la t io n c h a n g e s r e s u lt ­

c o n tin u e

th e

th e

in flo w s

g r e a te r n e t g a in s
p a st.

A verage

c o m e s w ill r is e a s w a g e e a r n e r s in

lo w

in ­

in c o m e

s o c ia te d w ith c h a n g in g m ilk p r o d u c tio n p a tte r n s

fa m ilie s s e c u r e m o r e lu c r a t iv e e m p lo y m e n t . T h u s ,

th a n h a v e n a tu r a l p o p u la t io n

th e c o m b in a tio n o f m o r e p e o p le w ith h ig h e r in ­

in c r e a s e s .

a r e u s u a lly e n c o u r a g e d to m o v e fr o m

P e o p le

o n e area

to a n o th e r b y o p p o r tu n itie s fo r h ig h e r le v e ls o f
in c o m e .

T h u s,

p e o p le m o v e

to ta l

in to

p erson al

an

area.

in c o m e

N a tu r a l

r is e s

as

A s lo n g a s i t r e m a in s m o r e e c o n o m ic a l a n d /o r

p o p u la t io n

d e s ir a b le to p r o d u c e m ilk a d ja c e n t t o c e n te r s o f

immediate

g a in s , o n t h e o th e r h a n d , r e s u lt in n o

c o m e s is lik e ly to r e s u lt in a c o n t in u a l in c r e a s e
in m ilk c o n s u m p tio n w it h in t h e r e g io n .

in c r e a s e in p u r c h a s in g p o w er.

c o n s u m p tio n th a n to tr a n sp o r t it lo n g d is ta n c e s ,
h u m a n m ig r a tio n p a tte r n s w ill p r o b a b ly s t ill a f ­

I t is n o t s u r p r is in g , th e n , t h a t ( 1 )

M is s is s ip p i

fe c t th e lo c a tio n s o f d a ir y

fa rm s o f th e fu tu re.

a n d A la b a m a r e a liz e d s m a lle r in c r e a s e s in t o ta l

S m a lle r d a ir y h e r d s in r u r a l a r e a s w ill c o n t in u e

p e r s o n a l in c o m e s in c e

to b e r e p la c e d b y

sta te s,

and

th a t

(2 )

1 9 5 8 th a n
th e

d id

th e o th e r

g r e a te s t in c o m e

g a in

o c c u r r e d in F lo r id a w h e r e t h e t o ta l in c r e a s e w a s

la r g e -s c a le d a ir y

fa r m s c lu s ­

te r e d a r o u n d m e tr o p o lita n c e n te r s .
M ilk

p r o d u c tio n

is

u n lik e ly

to

grow

in

pro­

n e a r ly t w ic e a s la r g e a s t h e a v e r a g e g a in in t h e

p o r tio n to t h e p o p u la t io n , h o w e v e r . F o r a n u m b e r

r e g io n d u r in g t h e s a m e p e r io d .

o f r e a s o n s, t h e tr e n d o f d e c lin in g p e r c a p ita m ilk
c o n s u m p tio n

Future T ren ds
P o p u la tio n

s h ifts

are

lik e ly

to

c o n tin u e

s in c e

m o r e p e o p le a r e b e in g a ttr a c te d a w a y fr o m r e la ­
tiv e ly

d isa d v a n ta g e d

ru ral a r ea s o f

th e

S o u th ­

e a s t b y g r e a te r o p p o r tu n it ie s in r a p id ly g r o w in g
u r b a n c e n te r s . M a n y o f t h e m ig r a n ts o f t h e p a s t
d e c a d e h a v e le f t th e a r e a e n tir e ly , w h ile o th e r s
a r e s e ttlin g

a r o u n d t h e la r g e r c i t i e s w i t h i n

r e g io n .

a d d itio n ,

In

so m e

of

w ill

p r o b a b ly

be

a c c e n tu a te d

in

t h e fu tu r e . A m o r e d ie t -c o n s c io u s p o p u la c e w ill

th e

th e

S o u t h e a s t ’s

m e tr o p o lit a n a r e a s h a v e a t tr a c te d la r g e n u m b e r s
o f r e s id e n ts fr o m o th e r p a r ts o f t h e c o u n tr y

d is c r im in a te m o r e a g a in s t r e la t iv e ly h ig h c a lo r ie
fo o d s s u c h a s m ilk fa t. I n a d d itio n , a d e c lin in g
b ir th r a t e w ill, in t im e , r e d u c e t h e p r o p o r tio n o f
th e y o u n g er a g e grou p s

( t h e p r e p o n d e r a n t m ilk

c o n s u m e r s ) in t h e t o ta l p o p u la t io n .
M ilk -lik e

s u b s titu te s ,

th o u g h

im p o r ta n c e a t p r e s e n t, c o u ld

o n ly

g a in

of

m in o r

a s ig n ific a n t

s h a r e o f t h e m a r k e t in t h e fu tu r e if m ilk p r ic e s
c o n tin u e th e ir u p w a r d tren d .

to
G e n e D . S u l l iv a n

w o r k in r e la t iv e ly n e w in d u s tr ie s .

B an k A n n o u n ce m e n ts
On April 9, First National Bank of Doraville, Doraville,
Georgia, opened for business as a newly organized
member bank. Officers are L. Thomas Robinson, presi­
dent; and Wilbur Cohen, cashier. Capital is $300,000;
surplus and other capital funds, $300,000.
A newly organized nonmember bank, Barnett Bank of
Anastasia Island, St. Augustine, Florida, opened for
business on April 14. Officers are H. A. Meitin, chairman

66




of the board; W. B. Smith, president; and David Hal­
stead, cashier. Capital is $250,000; surplus and other
capital funds, $125,000.
On April 15, Normandy Atlantic Bank, Jacksonville,
Florida, opened for business as a newly organized non­
member bank. Officers are William A. Bettes, chairman
of the board; Keith S. Steen, president; and Jimmy
Myers Brown, cashier.

M O N T H L Y R E V IE W

W hat's Happening in Textiles?
D uring the past six months, Am erican business
a ctivity simmered down, and te xtile producers
in the Southeast (and elsewhere) found their
fortunes inextricab ly woven into the national
pattern.
The demand for textiles in th is country is
p rim arily a derived demand and fluctuates w ith
the fortunes and m isfortunes of textile custom ers.
And right now textile custom ers, in general, seem
to be reluctant buyers. Auto demand has fallen
off and has thus affected the need for tire cord
and upholstery fab ric. Hom ebuilding has had its
problems, too, and has in d irectly lim ited the de­
mand for carpets, draperies, and furniture fab rics.
Defense spending is on the wane, thereby re­
ducing m ilita ry demand. And fin a lly , apparel
m anufacturers, the biggest textile customers of
a ll, have lost business as a result of faltering
personal income.
T e xtile producers spent a good part of 1969
adjusting inventories in an attem pt to m aintain
them at an acceptable level. Production was cut
back about m idyear, but inventories kept clim b­
ing right on into October when a tem porary but
im pressive surge in sales reduced them to a
hopefully more tenable level. A t this point, it
appears that the •adjustm ent has larg ely been
accom plished even though the inventory-sales
ratio has s till not stabilized. And consistent w ith
year-end inventory reduction, te xtile m ills have
apparently reduced th eir borrowings at com­
m ercial banks.
It is fortunate for the textile m ills that whole­
sale prices for textile goods have not declined
but stabilized on a high plateau. P rice weakness
M AY 1970




evident in the mini-slowdown of 1967 has not
yet m aterialized in the current situation. T h is
m ay be related to the growing im portance of
manmades whose supply is of a stabler sort.
As the demand for a p articular commodity
abates, requirem ents to produce that commodity
abate. Since m idyear, textile employment and
working hours have both reflected this economic
fact of life . Even a spurt of strength at year-end
has been followed by more cutbacks and layoffs.
If the Am erican textile industry is reflecting
general economic conditions at the national level,
the same is true for that portion of the Southeast
that is circum scribed by the frontiers of the Sixth
Federal Reserve D istric t. The action is found
p rim arily in Georgia, Tennessee, and Alabam a
where total te xtile employment is approxim ately
200,000. T h is is an im portant source of personal
income for the region, since the industry ranks
as the third most im portant m anufacturing em­
ployer. The textile slowdown in the Southeast
closely resembles the national textile slowdown,
which in turn reflects the somewhat sluggish
nature of the U . S . economy.
B y mid-1969 in the region, employment weak­
ness in textiles showed up in hours worked and in
the large number of layo ffs. On the other hand,
at the national level, employment fe ll off early
in the year, and working hours held strong u n til
early 1970. As in the nation, textile m ill borrow­
ing from large D istrict banks declined in early
1970. T h is reflects the abatement of financing
needs, resulting from reduced inventories.
Even though the U . S . economy has faltered
for two consecutive quarters, there is widespread
67

e x p e c t a t io n

o f r e n e w e d e c o n o m ic v ig o r la te r in

t h e y e a r w h ic h s h o u ld b r ig h te n th e o u tlo o k fo r

m ills

announced

in c r e a s e d

c a p ita l

s p e n d in g

p la n s . T h is c a n b e ta k e n a s a v o t e o f c o n f id e n c e

t e x tile s . R e n e w e d g ro w th o f th e U . S . e c o n o m y

fo r

w ill p r o b a b ly s t im u la t e a c t iv it y in a p p a r e l, a u to s ,

p a c it y , a lo n g w ith g e n e r a l e c o n o m ic a d v a n c e e x ­

th e

in d u s tr y .

The

r e s u ltin g

new

p la n t

ca­

a n d c o n s tr u c tio n , a n d in d ir e c t ly in t e x tile s . O n e

p e c t e d la te r in t h e y e a r , s h o u ld g e n e r a te d e m a n d

r e m a in in g

fo r b a n k lo a n s to f in a n c e p e r m a n e n t in c r e a s e s in

w eak

s p o t fo r te x tile s w ill lik e ly

be

m ilit a r y d e m a n d .

le v e ls o f w o r k in g

c a p it a l.
R

L o o k in g a t th e o th e r s id e o f t h e v a lle y , D is t r ic t

obert

E. W

il l a r d

1963=100
U. S . Textile Sh ip m e n ts

Textiles
at
a
Glance

-

138

-

126

-

114
t

i

l

1966

l

1968

1970

Sales have been sluggish since the record high in
1968; however, the contraction so far has been
milder than in 1966.

1957-59=100
W ho le sa le Textile P rice s

1957-59=100
U. S . Textile Produ ction

-1 5 0
-

1 -1 0 1

-

-9 5

-1 3 7

i

i

1966

i
1968

■ P i
1970

Prices have also remained firmer than they were
in 1966-67.
68




i

1966

I

i

1968

I

1970

In response to lagging sales, manufacturers began
to cut their output in mid-1969.
M O N T H L Y R E V IE W

T h e T e x t i l e I n d u s t r y S e e m s to R e f l e c t
th e P erfo rm a n ce of th e E co n o m y .

1964=100
Loans to textile, apparel. end leather
_ firms by large banks
* _ 175

196 3 = 1 0 0
u.

s.

Textile Inventories

U

r

134
-145

-

121

U.S.
-1 2 0

110
1

i

1966

l

1

l

1968

I

I

1966

1970

1968

1970

Less demand for borrowed funds mirrored in­
ventory reductions.

A t first, inventories rose but by late 1969, they
too were cut back.

1957-59=100

Hoars
- Textile Employment

Weekly Hours, Textile Mfg.

-120

District

-

-iio

-

-100

U.S.

-39
l

1966

i

i

1968

i

i

1970

1966

1

1

1968

1

1970

A t the same time, manufacturers have shortened work hours and reduced their labor force.
NOTE:

All c h a r t d a ta h av e b e e n s e a s o n a lly a d ju s te d .

M AY 1970




69

S ix t h D is t r ic t S t a t is t ic s
S e a s o n a lly A d ju ste d

(A ll d a ta a r e in d e x e s , 1 9 5 7 - 5 9 =
Latest Month
1970

One
Two
Month Months
Ago
Ago

I O O , u n le s s in d ic a te d o th e r w is e .)

One
Year
Ago

Latest Month
1970

SIXTH DISTRICT

N.A.
253
180
177
189

N.A.
252
175
153
203

N.A.
250
150
122
202

68,701
238
177
190
172

326
296

311
276

305
289

293
294

152
149
174
142
177
120
108
129
131
114
199
153
141
57

152
149
174
144
177
121
109
129
133
115
200
154
145
60

153
150
176
143
179
118
109
130
135
116
211
153
146
60

148
149
174
142
175
115
109
129
131
116
210
147
136
59

4.0

3.8

3.5

3.5

2.3
40.4
204
247
166
165
103
277

2.3
40.3
246
246
246
166
103
273

2.3
40.3
439
318
542
167
103
270

1.8
40.9
182
207
161
159
102
257

PRODUCTION AND EMPLOYMENT*
Nonfarm E m p lo y m e n tt............................ Mar.
M anufacturing
......................................Mar.
Apparel
....................................................Mar.
C h e m i c a l s ............................................... Mar.
F abricated M e t a l s .................................Mar.
F o o d ............................................................. Mar.
Lbr., Wood Prod., Furn. & Fix. . . . Mar.
P a p e r .........................................................Mar.
P rim ary M e t a l s ......................................Mar.
Textiles
....................................................Mar.
T ransportation E quipm ent . . . . Mar.
N o n m a n u f a c t u r i n g t .................................Mar.
C onstruction
.......................................... Mar.
Farm E m p lo y m e n t......................................Mar.
U nem ploym ent Rate
(P ercent of Work F o r c e J t ...................Mar.
Insured U nem ploym ent
(P ercent of Cov. E m p .)........................Mar.
Avg. Weekly Hrs. in Mfg. (Hrs.) . . . Mar.
C onstruction C o n t r a c t s * ........................Mar.
R e s i d e n t i a l ............................................... Mar.
All O t h e r ....................................................Mar.
Electric Power Production** . . . . Feb.
Cotton C o n s u m p tio n * * ............................ Feb.
Petrol. Prod, in C oastal La. and Miss.**Apr.

177
176
139
77

179
177
142
85

178
175
138
91

177
167
131
83

Mar.
Mar.

3.1
41.2

2.9
40.9

2.4
40.3

2.6
41.5

Mar.
Mar.
Mar.

391
260
279

384
258
287

386
258
294

347
253
251

Mar.
Mar.
Feb.

N.A.
262
175

N.A.
258
201

N.A.
255
189

13,296
249
166

Mar.
Mar.
Mar.
Mar.
Mar.

153
142
158
146
50

153
141
158
150
52

154
145
159
155
56

150
145
153
150
52

Mar.
Mar.

3.3
40.1

3.5
39.9

2.9
39.6

2.6
41.0

Mar.
Mar.
Bank D e b its**................................ Mar.

348
233

347
229

348
229

329
250

N.A.
196
196

N.A.
199
158

N.A.
199
136

9,961
186
197

Mar.
Mar.
Mar.
Mar.
Mar.

133
123
136
132
47

134
124
136
134
50

134
124
136
137
45

131
123
132
131
56

Mar.
Mar.

6.0
41.0

5.5
41.4

5.2
42.5

5.1
41.4

Member Bank Loans* . . . .
. Mar,
Mar.
Member Bank D e p o s it s * ................
. Mar.
Bank D e b its*/** ................

280
179
198

282
177
203

277
176
217

254
176
192

N.A.
275
189

N.A.
272
190

N.A.
274
118

5,249
261
214

Mar.
Mar.
Mar.
Mar.
Mar.

152
161
148
167
56

152
160
148
175
57

152
161
148
183
54

148
160
143
137
52

Mar.
Mar.

4.7
40.0

4.3
40.1

3.9
40.9

3.7
40.7

Member Bank L o a n s * ................... Mar.
Member Bank D e p o s it s * ................ Mar.
Bank D e b its*/**.............................Mar.

422
275
291

416
271
298r

425
277
284

373
255
265

Unemployment Rate
(Percent of Work Force)t . . .
Avg. Weekly Hrs. in Mfg. (Hrs.) .
FINANCE AND BANKING
Member Bank Loans . . . . . .
Member Bank D eposits.............
Bank D e b its**...................
.
GEORGIA t
INCOME
Personal Income
(Mil. $, Annual Rate) . . .
Manufacturing Payrolls . . .
Farm Cash R e c e ip t s .............
PRODUCTION AND EMPLOYMENT

Unemployment Rate
(Percent of Work Force)t . .
Avg. Weekly Hrs. in Mfg. (Hrs.)
FINANCE AND BANKING

LOUISIAN A4
INCOME

FINANCE AND BANKING
Loans*
All M em ber B a n k s ................................. Mar.
Large B a n k s .......................................... Mar.
Deposits*
All M em ber B a n k s .................................Mar.
Large B a n k s .......................................... Mar.
Bank D e b its* /* * .......................................... Mar.

345
287

342
287

342
289

313
268

228
187
279

225
185
280

225
186
276

225
189
253

ALABAMA t
INCOME
Personal Income
(Mil. $, Annual R a t e ) ................Mar.
Manufacturing P a y ro lls................... Mar.
Farm Cash R e c e ip t s ...................... Feb.

N.A.
217
187

N.A.
218
193

N.A.
218
143

8,497
202
159

133
134
133
121
55

134
136
133
123
61

134
137
133
127
60

131
133
130
119
62

4.3
40.5

4.0
40.5

3.8
40.5

3.8
41.2

311
216
253

311
213
249

306
210
248

278
212
231

N.A.
342
189

N.A.
344
172

N.A.
335
172

20,784
310
188

177

177

177

169

PRODUCTION AND EMPLOYMENT
Nonfarm E m ploym en tt...................Mar.
Manufacturing
......................... Mar.
Nonmanufacturing
................... Mar.
C o n s t r u c t io n ......................... Mar.
Farm Em ploym ent......................... Mar.
Unemployment Rate
(Percent of Work Force)t.............Mar.
Avg. Weekly Hrs. in Mfg. (Hrs.) . . . Mar.
FINANCE AND BANKING
Member Bank L o a n s...................... Mar.
Member Bank D e p o s i t s ................Mar.
Bank D e b i t s * * ............................ Mar.

Personal Income
(Mil. $, Annual R a t e ) ................ Mar
. Mar.
Manufacturing P a y r o lls ...................
Farm Cash R e c e i p t s ................... Feb.
PRODUCTION AND EMPLOYMENT

Nonmanufacturing
. . . .
C o n s t r u c t io n ................
Farm Em ploym ent................
Unemployment Rate
(Percent of Work Force)t . .
Avg. Weekly Hrs. in Mfg. (Hrs.)
FINANCE AND BANKING

M IS S IS S IP P I*
INCOME
Personal Income
(Mil. $, Annual R a t e ) ................ Mar.
Manufacturing Payrolls...................
. Mar.
Farm Cash R e c e ip t s ...................... Feb.
PRODUCTION AND EMPLOYMENT
Nonfarm Employmentt . . . .
Manufacturing
................

FLORIDA t
INCOME
Personal Income
(Mil. $, Annual R a t e ) ................Mar.
Manufacturing P a y r o l l s ................Mar.
Farm Cash R e c e ip ts ...................... Feb.
PRODUCTION AND EMPLOYMENT
Nonfarm Employmentt

One
Year
Ago

Mar.
Mar.
Mar.
Mar.

INCOME AND SPENDING
P ersonal Incom e
(Mil. $, A nnual R a t e ) ........................Mar.
M anufacturing P a y r o lls ............................ Mar.
Farm C ash R e c e i p t s ................................. Feb.
C r o p s .........................................................Feb.
L iv e s to c k ....................................................Feb.
In sta lm e n t C redit a t Banks* (Mil. $)
New L o a n s ............................................... Mar.
R epaym ents
...........................................Mar.

One
Two
Month Months
Ago
Ago

................ Mar.

70




Unemployment Rate
(Percent of Work ForceJt . . .
Avg. Weekly Hrs. in Mfg. (Hrs.) .
FINANCE AND BANKING

M O N T H L Y R E V IE W

L a test Month
1970

O ne
Two
M onth M onths
Ago
Ago

One
Year
Ago

TENNESSEE *
INCOME
P ersonal Incom e
(Mil. $, A nnual R a t e ) ........................Mar.
M anufacturing P a y ro lls............................ Mar.
Farm C ash R e c e i p t s ................................. Feb.

N.A.
246
142

N.A.
245

121

N.A.
242
116

10,914
236
135

151
157

151
157

146
157

PRODUCTION AND EMPLOYMENT
Nonfarm E m p lo y m e n tt............................ Mar.
M anufacturing
......................................Mar.

150
156

*For Sixth D istrict are a only; o th e r to ta ls for e n tire six s ta te s
**Daily av erag e b a s is
^ E m ploym ent fig u res for all s ta te s have been a d ju s te d to new b e n c h m ark data.

L atest M onth
1970
Non m a n u f a c tu r in g .................................Mar.
C o n s t r u c t i o n ......................................Mar.
Farm E m p lo y m e n t......................................Mar.
U nem ploym ent Rate
(P ercent of Work F o r c e ) t................... Mar.
Avg. W eekly Hours in Mfg. (Hrs.) . . Mar.

O ne
Two
M onth M onths
Ago
Ago

One

Year
Ago

147
162
58

148
170
63

147
175
62

141
155
61

4.0
39.8

3.7
39.7

3.9
39.9

3.1
40.3

332
208
294

325
203
273

325
203
262

300
193
302

FINANCE AND BANKING
M em ber B ank L o a n s * ............................ Mar.
M em ber Bank D e p o s i t s * ........................Mar.
Bank D e b its * /* * .......................................... Mar.
tP re lim in a ry d a ta

r-Revised

N.A. Not av ailab le

Sources: P ersonal incom e e s tim a te d by th is Bank; nonfarm , mfg. a n d non mfg. e m p ., mfg. payrolls a n d hours, a n d u nem p., U.S. Dept, of Labor a n d c o o p e ra tin g s ta te
a g en cies; co tto n c o n sum ption, U.S. B ureau of C ensus; co n stru c tio n c o n tra c ts, F. W. Dodge Div., McGraw-Hill Inform ation S y stem s Co.; petrol, prod., U.S. B ureau of
M ines; in dustrial u se of elec. power, Fed. Power Comm.; farm c a sh rec e ip ts a n d farm em p., U.S.D.A. O ther in d ex es b a sed on d a ta co llected by th is Bank. All indexes
c a lc u late d by th is Bank.

D e b it s t o D e m a n d D e p o s it A c c o u n t s
I n s u r e d C o m m e r c i a l B a n k s in t h e S i x t h D i s t r i c t

(In T h o u s a n d s o f D o lla rs )

March
1970

February
1970

M arch
1969

Percent Change

Percent change

Year
to
M arch
d a te
1970
3 m os.
From
1970
Feb. Mar. from
1970 1969 1969

M arch
1970
From
Feb. Mar.
1970 1969

STANDARD METROPOLITAN
STATISTICAL AREASt
Birm ingham
. . . . 2,011,147
68,730
G adsden
. . . .
219,690
H untsville . . . .
728,233
...................
Mobile
382,874
M ontgom ery
. . .
127,080
Tuscaloosa
. . .

1,875,881
65,731
214,847
574,749
336,355
115,338

1,732,225
65,583
194,417
542,122
348,954
113,036

+ 7
+ 5
+ 2
+27
+ 14
+ 10

+ 16
+ 5
+ 13
+34
+ 10

Ft. L a u d e rd a le Hollywood . . .
Jack so n ville
. . .
...................
Miami
O r l a n d o ...................
P en saco la
. . . .
T a lla h a sse e
. . .
T am pa—St. Pete. .
W. Palm B each

. 1,144,686
. 2,068,690
. 3,713,421
822,413
251,426
202,321
. 2,071,257
685,654

1,049,022
2,000,832
3,328,016
740,216
222,128
201,461
2,047,331
666,037

1,018,724
1,856,845
3,080,449
703,151
216,239
152,424
1,809,860
572,665

+ 9
+ 3
+ 12
+ 11
+ 13
+ 0
+ 1
+ 3

+ 12
+ 14

+ 9

+21

+13
+15

126,231
...................
Albany
A tlanta
................... . 7,964,260
316,129
A ugusta
. . . .
C olum bus . . . .
278,850
327,206
M acon
...................
S av an n ah
. . . .
349,278

106,361
7,445,020
292,470
247,922
282,392
270,277

105,429
5,956,181
276,151
275,814
287,405
297,576

+19
+ 7
+ 8

795,106
. . .
167,046
. . .
163,691
. . .
. . . . 2,636,230

757,320
154,679
157,684
2,497,335

611,624
150,619
161,765
2,526,071

+
+
+
+

Baton R ouge
L afayette
.
Lake C harles
New O rleans

Biloxi—G ulfport
Jack so n ...................

168,205
830,940

C h attanooga . . .
Knoxville
. . . .
N ashville
. . . .

889,246
574,375
2,015,922

164,522
863,522r
760,908
504,657
1,777,274

+12
+ 16
+29
5
8
4
6

+12

+17
+ 16
+33
+14

+20

+ 10
+ 7
+17
+17
+ 3
+ 5

+10
+10
+19
+ 17
+17

+20 +12
+34
+14
+ 1
+ 14
+ 17

+26
+ 9
+ 0
+ 6
+ 5

+30
+ 1
+ 4

+2 7
+ 5
+ 1
+ 7

+11

124,258
699,930

+ 2
- 4

+35
+ 19

+31
+ 19

765,450
527,480
2,193,405

+ 17
+ 14
+ 13

+ 16
+ 9
- 8

+ 15
+ 2
-1 8

OTHER CENTERS
A nniston
. . . .
Dothan
...................
Selm a
...................
...................
Bartow
Bradenton
. . . .
B revard County . .
Daytona B each . .
Ft. M yers—
N. Ft. Myers . .

75,178
91,165
51,629
36,709
103,538
238,261
99,443

68,288
83,897
48,136
35,716
99,370
199,880
94,128

72,090
78,709
46,185
35,674
90,659
219,317
92,446

+ 10
+ 9
+ 7
+ 3
+ 4
+ 19
+ 6

+ 4
+ 16
+ 12
+ 3
+ 14
+ 9
+ 8

+ 11
+ 15
+ 2
- 2
+ 3
- 2
+ 8

135,261

125,732

122,469

+ 8

+ 10

+ 3

'Includes only banks in the Sixth District portion of the state

M AY 1970




tPartially estimated

M arch
1970

F ebruary
1970

March
1969

112,840
160,760
45,961
98,178
24,370
457,756
196,572
1,117,475
96,029

107,148
161,296
43,299
95,699
21,459
414,495
197,822
1,126,085
89,987

98,i536
152,454
38,698
87,221
25,965
408,096
142,623
959,724
75,379

+ 5
- 0
+ 6
+ 3
+14
- 1
- 1
+ 7

+38
+17
+27

A thens
Brunswick
Dalton
Elberton
G ainesville
Griffin
LaGrange
Newnan
Rome . .
V aldosta

100,808
54,062
117,860
18,804
89,282
44,420
26,651
29,978
93,118
64,268

92,077
53,585
97,909
18,482
80,345
39,972
21,734
27,456
81,608
61,268

89,375
51,148
107,876
15,954
84,505
36,169
22,019
23,007
85,530
61,745

+ 9
+ 1

+13
+ 6
+ 9
+18
+ 6
+23

Abbeville
Alexandria
B unkie
H am m ond
New Iberia
P laquem ine
Thibodaux

13,012
161,565
7,632
45,618
41,829
12,787
27,233

11,657
149,761
6,318
44,688
37,487
15,040
23,519

13,258
167,164
6,971
42,894
36,751
14,562
27,515

61,406
50,164
78,577
44,916

52,698
45,502
70,507
39,384

93,427
51,321
25,047
109,625
106,563
207,156

78,573
47,677
23,493
83,981
91,964
156,624

Gainesville
Lakeland
. .
M onroe County
Ocala . . . .
St. A ugustine
St. P e tersb u rg
S a raso ta
. .
Tam pa
. . .
W inter Haven

H attiesb u rg
Laurel
M eridian
N atchez
P a sc ag o u la —
Moss Point
V icksburg
Yazoo City
Bristol
. .
Jo h n so n City
...................
Kingsport

SIXTH DISTRICT, Total 42,652,745
A l a b a m a * ...................
F l o r i d a * ........................
Georgia*
...................
Louisiana}*
. . . .
M ississippi!*
■ . .
T ennessee** . . . .

5,106,140
13,946,861
11,626,230
4,751,336
1,854,082
5,368,096

+14
+ 5
+19
+13
- 6

+10 +12

+20
+ 2

+11
+11
+23
+ 9
+14
+ 5

+12
+ 8

+21
+ 2

+12

+21
+30
+ 9
+ 7
- 2
- 3
+ 9
+ 6
+14

Year
to
d a te
3 m os.
197 fy
frdm
1969
+13
+17
+ 6
+24
- 7
+ 8
+30

+22
+20
+ 8

+11
- 3
+14

+20
+17
+ 5

+21
+ 9
+ 7
+
+
+
+
+

0
4
3
8
4
5
0

-1 5
+16

-12

70,136
42,730
82,254
42,819

+ 17

-12

-1 7

+17
- 4
+ 5

+20

74,587
39,266
34,288
97,998
90,688
213,897

+19
+ 8
+ 7
+31
+16
+32

+10
+ 11
+14

-

1

+25
+31
-2 7

+12
+18
- 3

+ 1
+ 2

+11
+19
-2 5
+ 8
+14
- 6

39,400,302r 36,896,458

+ 8

+16

+11

4,678,452
13,040,154
10,730,806
4,497,183
l,804,303r
4,649.404

+
+
+
+
+
+

+15
+17
+26
+ 8
+15
+ 2

+ 9
+13
+19
+ 8
+15
- 5

4,451,960
11,952,301
9,249,188
4,382,168
1,607,209
5,253,632

9
7
8
6
3
15

* Estimated

71

D is t r ic t B u s in e s s C o n d it io n s

E c o n o m ic activity contin u ed to su b sid e , but price p re ssures lingered. Very large projects in a few s c a t­
tered m arkets continue to m a sk a constru ction slu m p in m any local m arkets. C o n su m e r activity gain e d
little strength in M arch . W hile a n n o u n ce m e n ts of new and expanded p lan ts increased, e m ploym ent c o n ­
tinued to decrease and u nem p loym en t rose. Farm prices reached the h igh e st level in six years. D e p o sit
inflow s en abled b an ks to rebuild their depleted liquidity. B a n k le n d in g faile d to increase.

The
aw ards

overall

level

of

co nstru ctio n

and

n o n m a n u fa c tu r in g

se c to r .

W o r k in g

the current levels of interest rates and the sh ort­
age of residential m ortgage fu n d s. H o w e v e r , r e s i ­

u p w a r d — p r im a r ily b e c a u s e o f r is in g w a g e r a te s.

th r o u g h

high,

tu r in g

h o u r s in m a n u fa c tu r in g e d g e d u p a fte r d e c lin in g

aw ards

deceptively

contract

c o n sid e rin g

d e n tia l

contin u ed

F ebruary

w ere

s lig h t ly fr o m a y e a r a g o , a n d o n ly
T en n essee

sh ow ed

g a in s .

D u r in g

dow n

F lo r id a a n d
January

and

in

th e p r e v io u s m o n th . P a y r o lls a ls o

A n n o u n cem e n ts
in c r e a s e d

of

s h a r p ly

new
in

and

th e

c o n tin u e d

exp an d ed

fir st q u a r te r o f

p la n ts
1970,

r e v e r s in g t h e c o n tin u o u s d e c lin e o f t h e p r e v io u s

F e b r u a r y , n o n r e s id e n tia l a w a r d s w e r e e x tr e m e ly

th r e e q u a r te r s.

h ig h in A la b a m a , T e n n e s s e e , a n d in s e c t io n s o f

In M arch, prices received by farm e rs a ga in
rose slightly, re a c h in g the h igh e st level sin c e the

F lo r id a . S a v in g s a n d lo a n a s s o c ia t io n s in fiv e o f
t h e D is t r ic t s t a t e s h a d s u b s ta n t ia l n e t o u tflo w s in

s p rin g of 1964. R e c e n t p r i c e s t r e n g t h c a m e p r i ­

January

m a r ily

th a t

w ere

not

recouped

in

F eb ruary.

O n ly F lo r id a h a d a n e t in flo w o f s a v in g s in b o th
m o n th s . A c c o r d in g

to

p r e lim in a r y

M arch

d a ta ,

h o w e v e r , s a v in g s flo w s h a v e in c r e a s e d .

th e

in c r e a s in g

M arch. T h e a m o u n t s o u t s t a n d i n g o f e a c h m a j o r

e r s— fa r m

w ere a y ea r ago.

creased

s lig h tly ,
fo r

r e s u ltin g

to ta l

in

co n su m er

o n ly
c r e d it.

a

f r a c t io n a l
A u to

s a le s

se c to r ,

w here

r is in g

p r o d u c tio n

in

th e

liv e s to c k

s e c to r — p a r t ic u la r ly in t h e c a s e o f e g g s a n d b r o il­

t y p e o f c o n s u m e r lo a n a t c o m m e r c ia l b a n k s in ­
in c r e a s e

liv e s to c k

p r ic e d e c lin e s fo r m ilk , h o g s , a n d e g g s . R e f le c t in g
r a p id ly

C o n su m e rs contin u ed to behave ca u tio u sly in

fr o m

p r ic e s fo r b r o ile r s , b e e f c a t t le , a n d c a lv e s o f f s e t

cash

r e c e ip t s

w e r e h ig h e r

th a n

th e y

M e m b e r b a n k s co n tin u ed to enjoy su b sta n tia l
inflow s of d e p o sits in April. I t a p p e a r s t h a t b a n k s

c o n tin u e d s lu g g is h . E s tim a t e s a r e t h a t p e r s o n a l

a r e p la c in g m o r e e m p h a s is o n r e b u ild in g liq u id it y

i n c o m e g r o w t h s l o w e d s u b s t a n t i a l l y f o r t h e f ir s t

w h ic h w a s s h a r p ly d im in is h e d la s t y e a r . I n A p r il,

th r e e m o n th s o f 1970.

b a n k s d id n o t in c r e a s e lo a n s b u t a d d e d to th e ir

Em p lo ym e n t slip p e d slig h tly in M arch, and the
u nem p loym en t rate

rose

m odestly. D e c l i n e s

in

e m p lo y m e n t o c c u r r e d in n e a r ly e v e r y m a n u fa c ­

in v e s tm e n t

p o r tfo lio s — p u r c h a se s

of

m u n ic ip a l

a n d sh o r t-te r m U .S . G o v e r n m e n t o b lig a tio n s w e r e
a m o n g th e p r im e s e le c tio n s .

NOTE: D ata on w h ic h s ta t e m e n ts a r e b a s e d h a v e b e e n a d ju s te d w h e n e v e r p o s sib le to e lim in a te s e a s o n a l in flu e n c e s .


72


MONTHLY REVIEW
MAY 1970