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Economic •
Review i E

FEDERAL RESERVE BANK OF ATLANTA

P

:

IRISK

MARCH 1983

.

Deposit Insurance Dilemmas

i

LOCAL ECONOMIES

A New Measure

Surveying the Competition

I

EBIT CARDS
R CARGO




At the Crossroads

Deregulation's Effects

Economic
Review
FEDERAL

RESERVE

BANK

OF

What sets a growth
apart from the pack?
ATLANTA

President:
William F. Ford
Sr. V i c e P r e s i d e n t a n d
Director of Research:
Donald L. Koch
Vice President and
Associate Director of Research:
William N. Cox
Financial Structure:
B. Frank King, Research Officer
David D. Whitehead
Larry D. Wall
National Economics:
Robert E. Keleher, Research Officer
Mary S. Rosenbaum
Regional Economics:
Gene D. Sullivan, Research Officer
Charlie Carter
William J. Kahley
Database M a n a g e m e n t :
Delores W. Stei'nhauser
Payments Research:
Paul F. Metzker
Visiting Scholars:
James R. Barth
George Washington University
James T. Bennett
George Mason University

A unique gathering of experts on growth,
management and the future will meet for
two days of lively exchange and analysis.

Growth Industries
in the 1980s
A Conference Sponsored By
The Federal Reserve Bank of Atlanta

March 17-18, 1983
Atlanta Hilton H o t e l « Atlanta, Georgia

featuring:

Alvin Toffler
Arthur Levitt, Jr.
Robert Waterman, Jr.

George J. Benston
University of Rochester

plus CEOs of
leading growth companies

Gerald P. Dwyer
Emory University
Robert A. Eisenbeis
University of North Carolina
John Hekman
University of North Carolina
Paul M. Horvitz
University of Houston

company

REGISTRATION

FORM

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Peter Merrill Associates
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Graphics:
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The E c o n o m i c Review seeks to inform the public
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environment and, in particular, to narrow the gap
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Title
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Address
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F E E :

State/ZIP
$295

P a y m e n t m u s t a c c o m p a n y r e g i s t r a t i o n f o r m . All o t h e r s w i l l
be returned. M a k e c h e c k s payable to G r o w t h Industries
C o n f e r e n c e a n d m a i l t o : C a r o l y n H. V i n c e n t , C o n f e r e n c e
C o o r d i n a t o r , F e d e r a l R e s e r v e B a n k of A t l a n t a , P.O. B o x
1731, Atlanta GA 30301-1731.(Telephone 404/586-8865).

V O L U M E LXVIII, N O . 3

Deposit Insurance
and Bank Failures

4

Does deposit insurance create risks as well as
provide security for depositors? Is there a better
way of insuring deposits? An analysis concludes
that, while FDIC insurance can avert the bank runs
that panicked depositors during the 1930s, it has
raised questions that will need to be addressed in a
deregulating banking environment.

Responding to Deregulation:
The Evolution of
IRA Competition

23

How will depository institutions respond to deregulation? The introduction of individual retirement
accounts has suggested how that response might
evolve, judging from the Federal Reserve Bank of
Atlanta's second survey of how southeastern banks
and other institutions are marketing IRAs.

Air Cargo
Cleared for a Takeoff.

46

How has air cargo deregulation affected southeastern air carriers and shippers? An analysis five
years after Congress lifted decades of government
restrictions indicates that deregulation has reshaped
the movement of cargo in the Southeast—and
appears to have provided major airports a surprising
edge over smaller fields in the competition for air
traffic and revenues.




Measuring Local Economies
with a New Yardstick—
Transaction Deposits

18

How can we measure how various southeastern
cities are faring in comparison with each other?
Newly available reports on transactions deposits
seem to offer an encouraging alternative for measuring local economic activity.

The Debit Card
at the Crossroads

33

Are electronic debit cards ready to claim their niche
in the nation's payments system after years of
frustrated expectations? The plastic point-of-sale
cards, long touted as the payments mechanism of
the future, have gained new support from retailers
and bankers searching for lower-cost alternatives
to cash, credit cards or checks. But are their reluctant customers finally ready to cooperate?

Statistical Summary

Deposit Insurance
and Bank Failures

j
I
;

While a business failure is painful to those whose
dreams and hard work are wiped out, most
people recognize failure as a necessary aspect of
success. This relationship is well summed up in
the aphorism, " n o t h i n g ventured, nothing gained
and nothing lost" J ust as important is the healthy
measure of restraint provided by the prospect of
failure. The possibility and cost of failure can help
avert unprofitable ventures and unfortunate errors
by providing a powerful incentive for the decision
maker t o accept the necessity of making painful
choices.
Why, then, is bank failure considered t o be so
terrible that federal deposit insurance is required?
In many important respects, a bank failure is less
costly than the failure of many other enterprises.
The products provided by one bankaresimilarto
those provided by many other institutions. Checking and savings account services usually are
available at scores of institutions, including other
banks, savings and loan associations, credit unions
and stock brokerage firms—even non-local institutions. Mortgages and consumer loans are available from an even greater number of sources,
including depository institutions, mortgage companies, consumer loan companies, merchants,
and individuals. Business loans are available
from local and, for larger companies, non-local

banks and thrifts, insurance companies, factors,
and other businesses.
While a bank's customers lose their business
relationship with a bank and its knowledge of
them, the loss is less than when most other
suppliers fail. For example, the failure of a machinery manufacturer could make spare parts, ' )
repair and replacement services unavailable. A
distributors failure might require the development of new channels of supply and sources of
information about products and reliability. Often
the failed enterprise is unique. In contrast, one
bankand its products are very much like another.
Only for people in one-bank towns might the
failure of the sole bank present a serious problem— -j
and then only until the services are offered by
another institution.

Because banks are so similar, their employees'
skills are transferrable to other financial institutions.
The teller in one bank needs little training to
work in another. A lending officer can even
benefit from a failure if she can bring her eus- "
tomers with her to another bank. In contrast,
employees of many other enterprises often have
specialized skills of little value except to their
company. The only bank employees w h o really ,
lose from a failure are the top officers. Not only
might they be blamed for the bank's collapse, ,

\
With bank troubles again in the news, deposit insurance is
receiving its closest scrutiny since the Depression years. This
analysis questions whether a new approach to insuring deposits
might be in order—with depository institutions able to choose
between several public insuring agencies or even turning to private
insuring organizations.




I

4 M A R C H 1983, E C O N O M I C REVIEW

\

but they will forego the value of the relationships
they have established. But, if fear of failure is to
be beneficial, this is all t o the good.
The shareholders of a failed bank, like its
officers, bear costs. But, again, this can prove
healthy, for the essence of a private-property,
free-enterprise system is that residual owners
reap the losses as well as the benefits from their
investments. In any event, bank shareholders are
in no different position from shareholders of
other enterprises. Indeed, when one considers
that a bank's fixed assets can be transferred to
many other enterprises (including successor banks)
at less cost than can the assets of many failed
enterprises, a bank's owners face less risk with
respect to a failure than most other owners. 1
This leaves only the creditors, and here is
where banks differ importantly from other enterprises. But first the similarities should be mentioned.
Creditors are investors with rights over other
investors. Debt instruments usually specify the
amounts to be paid and the time of payment to
their holders, w i t h precedent over the equity
holders. But, as with equity holders, creditors
accept the risk of non-repayment, which is reflected in their contracts (debt obligations) with
the equity holders. Debt holders, like other
investors, put up their funds and take their
chances. The possibility of failure gives them
reason to monitor an enterprise's activities and
to insist on a return no worse than they could get
for similarly risky investments. In this regard, a
bank is a safer investment than many others
because its activities are relatively easy to control
and comprehend and are subjected to audit.
Indeed, losses to creditors (depositors) were not
great before the Great Depression. Between
1900 and 1920, deposits in the 1,789 banks that
suspended operations averaged 0.10 percent of
total deposits each year. Over the 1921-1929
period, 5,712 banks were suspended (an annual
percentage of 2.30 of the number active); deposits
in these banks averaged 0.42 percent of total

'See Tussig (1967) for a further discussion.

FEDERAL RESERVE B A N K O F A T L A N T A



1

deposits per year. But, after the affairs of the
suspended banks were cleared up, the annual
losses borne by depositors as a group were only
0.15 percent (Benston (1973), Table II, p. 12).

The Difference Between Banks
and Other Enterprises
The important difference is in the demand
deposits form of credit. Demand deposits and
savings deposits that actually can be withdrawn
on demand are much more than investments in
banks. These are assets that permit depositors to
effect transactions at relatively low cost while
providing a means of making investments in the
amounts and for the periods desired. Because
deposits and withdrawals tend to offset each
other, bankers learned hundreds of years ago
that they could invest a large proportion of these
funds in longer maturity, usually higher yielding
assets. This combination of instant possible withdrawal for individual depositors and relative
stability of the total of funds invested by depositors as a group gives rise to both profitability
and risk in banking.
Unlike bank demand depositors, creditors of
other enterprises cannot withdraw their investments when they wish. If a bondholder of an
ordinary corporation believes the corporation
may be unable to repay the debt as promised,
the most that person can do is sell the bond
before the purchaser learns the bad news. The
bondholder cannot get the corporation to repay
the bond until it is legally due. But a depositor
who fears a bank failure can withdraw funds in
person or by writing a check. A rapid withdrawal
of funds by depositors may force the bank to sell
assets at distress prices or to borrow at high rates.
That may produce losses that exceed the stockholders' investment and have to be absorbed by
remaining depositors or other debt holders.
Therefore, depositors are well-advised to remove
their funds if the probability of loss exceeds the
cost of making another banking arrangement
plus interest that w o u l d be foregone as a consequence of the withdrawal. That is why a run on

" A rapid withdrawal of funds by depositors—may produce losses
that...have to be absorbed by remaining depositors or other debt
holders.... That is why a run on a bank...is very difficult to stop...."
1

a bank by panicked depositors is very difficult to
stop before the bank is forced to suspend withdrawals and possibly fail.
Were it not for three factors, losses from bank
runs should not be considered of greater social
concern than losses from other business failures.
The first factor is the importance of public faith in
a safe system for transferring funds. If people
feared bank failures, the argument goes, they
would be unwilling t o accept checks in payment
for goods and services, which would increase
transactions costs to the detriment of society.
But checks are widely and readily accepted
despite the risk that the payor may not have
funds on deposit when the check is presented to
the bank for payment. Though a bank failure
represented an additional risk, checks were widely
and increasingly used as money before the
advent of federal deposit insurance, even in the
1920s when over 600 banks a year suspended
operations. Prior to establishment of the Federal
Reserve in 1913, notes issued by individual
banks were widely used as money, despite the
risk that the issuing banks could fail before the
notes were redeemed. Consequently, this is not
a convincing argument for having a different
public policy towards bank failures than towards
other business failures.
The second argument for special treatment of
banks relates to the depositors' costs of determining
and dealing with the riskiness of their investments.
Bank deposits, particularly demand deposits,
often cannot be diversified efficiently among
several banks. If this could be done, depositors
could reduce their risk of the expected losses
from bank failures generally (which was only
0.15 percent per year even during the 1920s).
But such diversification would be costly to many
depositors. Rather than having each depositor
assessing and monitoring the operations of banks
and the riskiness of their portfolios, it seems
more cost-effective for a government agency to
supervise the banks. But the same argument
applies to many (perhaps most) other enterprises.
Investors in these enterprises also must assess
the risks and returns expected from their investments; in this regard, banks are likely to be easier
6




to analyze than are other firms. But where small
deposits are involved, the depositors' costs in
assessing and diversifying risk probably exceed
expected benefits. Therefore, social policy could
be directed toward making riskless investments
and depository services available to people with
relatively little t o invest. But this protection could
be provided by bank-purchased private insurance,
rather than a government agency, much as other
enterprises and individuals insure their customers
and themselves against risks.

f i

Bank Runs

The third argument, preventing multiple bank
runs, is the only really strong one for considering
bank deposits differently from other investments
and services. Demand depositors have a great
incentive t o remove their funds as soon as they >
believe a bank might fail. Hence, rumors about a
bank's financial condition o r t h e failure of similar f
banks might touch off runs on well-managed
banks. Their failures, in turn, reduce the monetary
base as people exchange fractional-reserve bank
deposits for 100 percent reserve currency, resulting in a multiple contraction of the money supply
and the failure of more banks and other businesses.
This is what happened, in part, in the 1930s. 2
While the Federal Reserve can step in to stop .
this chain-reaction by making reserves available
to banks to replace those withdrawn, it did not »
do so in the 1930s. Between 1930 and 1933, J
9,096 commercial banks were suspended, representing an annual average of 11.3 percent of all; }
banks and 4.1 percent of the deposits. The
average annual loss to depositors in these banks *
averaged 0.81 percent. While this was less than a A
third of the yield on investments (the yield on
prime commercial papers ranged from 3.59 per- }
cent in 1930 to 1.73 percent in 1933), it probably

J

The Federal Reserve's present policy of reserve-path targeting, however,
makes it likely that reserves w o u l d not be permitted t o decline as they d i d in
the 1930s. Indeed, it makes intervention automatic.
3
Though these failures no d o u b t hurt the economy, most scholars agree the
banks were primarily t h e victims rather than the cause of the Great
Depression. Warburton (1966) carefully s t u d i e d the relationship between
bank failures by county during t h e Depression. H e concludes; " t h e r e was a

M A R C H 1983, E C O N O M I C REVIEW

I
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f

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I

was large for affected depositors w h o did not
hold diversified portfolios. 3
Bank runs also played an important role in
previous financial collapses before the 1930s.
"Black Thursday" 1873 saw the failure of Jay
Cooke's banking house and the first closing of
the New York Stock Exchange. It was followed
(perhaps causally) by six years of depression. The
failure in 1884 of the Marine National Bank and
of former President Ulysses Granf s firm, Grant &
Ward, sparked runs and the consequent failure
of numerous banks and brokerage houses. The
Panic of 1893 was touched off by the 1890
failure of the London banking firm of Baring
Brothers, which specialized in financing U.S.
enterprises. Baring's European creditors demanded
that Americans pay their debts in gold. As a
consequence, the base money supply was depleted, a multiple contraction resulted, and 1891
saw a mini-panic. During the following 1893
panic, more than 600 banks and 13 of every
1,000 businesses failed in perhaps the nation's
second deepest depression (after the depression
of 1837) before 1930. The New York Clearing
House suspended convertibility to specie, which
ended the run. J. P. Morgan also helped by
negotiating a sale in Europe o f a $ 1 0 0 million U.S.
bond issue. Panic struck again in 1907 when
New York City and several corporations were
unable to sell high-yielding bond issues. The
KnickerbockerTrust Company failed (largely as a
consequence of speculation with depositors'
funds) and several major banks experienced
severe runs. Again, the New York Clearing House
suspended convertibility to specie and J. P.
Morgan later helped increase reserves with European loans and U.S. Treasury deposits.
Creation of the Federal Reserve in 1913 was
supposed to rid the country of these recurring
collapses. As the lender of last resort, with great

massive contraction of deposits nationally during the early 1 9 3 0 s relative
to the rate of growth during t h e 1920s, of w h i c h less than one-fourth was
accounted for by deposits in s u s p e n d e d banks. This indicated that the
Depression of the 1 9 3 0 s could not be explained by t h e impact of balances
of payment resulting from adverse conditions in particular industries or
areas, but was due to, or at least associated with, s o m e potent force
operating on a national scale." (p. 2).

J
»

FEDERAL RESERVE B A N K O F A T L A N T A

(

1
http://fraser.stlouisfed.org/
Federal
Reserve Bank of St. Louis
ft

resources and the power of the printing press, it
should have been able to better the Clearing
House's and Morgan's record. But, when the
Bank of the United States collapsed in 1930, the
Fed did not prevent the failure of over a third of
the banks during the next several years. Establishment of the Federal Deposit Insurance Corporation
(FDIC) in 1933, though, appears to have done
the job. Though 488 commercial and mutual
savings banks were suspended from 1934 through
1942, most of these were leftovers from the preFDIC period. From 1943 through 1982, an average
of only seven banks a year were closed or
merged with FDIC assistance. Most importantly,
bank runs appear to be a thing of the past.
However, the losses incurred by large depositors
when the Penn Square Bank in Oklahoma City
was liquidated rather than merged into a solvent
bank by the FDIC and the reported shaky condition
of some very large banks with loans extended to
such borrowers as Brazil, Mexico or I nternational
Harvester have provoked some concern about
the possibility of runs by uninsured depositors.
Depositors in savings and loan associations,
credit unions and a few mutual savings banks
also are protected by government insurance
agencies—the Federal Savings and Loan Insurance
Corporation (FSLIC) and the National Credit
Union Share Insurance Fund (NCUSIF). In recent
years, unexpectedly increasing interest rates together with the specialization of savings and
loans in long-term, fixed-interest assets (mortgages)
have resulted in a relatively large number of
failures and forced mergers. The increasing number
of "troubled institutions" has renewed interest in
the present deposit insurance system. This interest
is expressed in the Garn-St Germain Depository
Institutions Act of 1982, which calls for a study of
deposit insurance and a report to the Congress
by this April.

The Benefits From Deposit Insurance
Deposit insurance has the salutary effect of
obviating bank runs by assuring insured depositors
7

"Deposit insurance—gives bankers an incentive to put the depositors'
funds into riskier assets [than they otherwise would]."

(currently, those w i t h less than $100,000 in an
account) that their funds are safe. It also spares
most depositors the cost of learning about the
operation of banks. But, as a consequence,
deposit insurance frees banks from the discipline
and cost of those depositors' concerns. Bankers
need not pay depositors a premium (in interest,
"free" services, or other concessions) to compensate them for the risk of investing in the bank.
Thus bank profits are increased if the reduction
in their cost of deposits is greater than the cost of
the deposit insurance. Such is the case for
smaller banks, and was particularly so in the
1930s when the FDIC was established. Initially,
FDIC insurance covered depositor accounts up
to $2,500. It was raised to $5,000 in 1934,
$10,000 in 1950, $15,000 in 1966, $20,000 in
1969, $40,000 in 1974 and $100,000 in 1980.
Federal insurance thus covered most of the
depositors (and deposits) of small banks. It was
particularly valuable to them because the public
had reason t o fear for the safety of their funds in
small banks; 93 percent of the banks suspended
in 1930-1931 had total loans and investments
under $2 million, and 70 percent were under
$500,000. From the beginning, the FDIC insurance
premium has been assessed as a small percentage
of total deposits, whether or not insured. Thus
the large banks, which experienced much lower
failure rates and which served many customers
with deposit accounts exceeding $5,000 in the
1930s, have subsidized the small banks. But in
return they benefited from banking legislation
through the prohibition of interest on demand
deposits. Golembe has estimated that in the
early 1930s, the costs of deposit insurance to the
large banks were offset almost exactly by savings
from the interest prohibition (Golembe, 1975, p.
7). The small banks also avoided competition

' S e e B e n s t o n ( 1 9 8 2 ) for a d e s c r i p t i o n of t h e o f f s e t t i n g e c o n o m i c
advantages garnered by suppliers of financial services from 1 9 3 0 s federal
legislation.
5
This conclusion is d e m o n s t r a t e d analytically a n d rigorously in a number of
papers, including Sharpe (1978), Koehn and Santonero(1980) and Hanweck
(1982). Also s e e Flannery (1982) for a clear a n d concise explication a n d
numerical example.

8




because national banks were denied the right to
branch (except as permitted by state law). 4
Savings and loan associations did not experience
the massive number of suspensions that plagued
commercial banks in the early 1930s; only 526 of
the S&Ls active as of January 1930 (4.4 percent)
were suspended from 1930 through 1933. The
FSLIC was established by the National Housing
Act of 1934 as a means of supporting the housing
industry. That purpose dominated government
policy towards S&Ls until, perhaps, the last few
years when the institutions' survival became an
important concern.

Problems W i t h Deposit Insurance
If deposit insurance removes the concern of
most depositors for the safety of their funds, it
gives bankers an incentive to put the depositors'
funds into riskier assets unless the FDIC or FSLIC
prevents them from doing so. If a bank encounters
trouble, the FDIC and FSLIC pay off the depositors;
if profits are made, the shareholders get them.
True, in the event of failure the bank's shareholders lose their investments (including the
value of the bank charter) first. But they can lose
no more. Consequently, unless the FDIC or
FSLIC imposes a risk-related insurance premium,
an effective minimum capital (stockholders' investment) requirement or other risk-related costs
and controls, the banks' expected gains from
additional risk-taking will continue to exceed the
expected losses.5
U. S. history prior to the FDIC bears this out
and also provides lessons that should be heeded.
Deposit guarantee systems were established in
New York (1828), Vermont (1831), Indiana (1834),
Ohio (1845) and Iowa (1858). 6 The New York
and Vermont systems were state run, the others

6

S e e Federal Deposit Insurance Corporation (1952, 1953 a n d 1956) a n d
Edwards (1933) for descriptions from w h i c h the following narrative w a s
drawn.
'However, it should be n o t e d that t h e New York State system was phased
out as bank charters w e r e granted and renewed under the free (entry)
banking law. As banks left t h e insurance system, t h e premiums rose
considerably.

M A R C H 1983, E C O N O M I C

REVIEW

were based on mutual agreements among participating banks. They operated successfully, largely
because they empowered system officials to
monitor operations of the participating banks
and to control excessive risk-taking.7 Yet a second
wave of deposit guarantee plans for state banks
proved less successful. With one exception (Mississippi), the plans -did not include effective
supervision and they failed. These included the
compulsory plans of Oklahoma (1908), Nebraska
(1909), and South Dakota (1916) and the voluntary plans of Kansas (1909), Texas (1910), and
Washington (1917). Since depositors were told
that their money was safe, there was a great
incentive for unscrupulous operators to take
excessive risks; the record shows greater failure
rates of guaranteeed banks than among similar
non-guaranteed banks operating in the same
areas. The Mississippi plan (1915), which included
supervision and bank examinations, continued
until 1930. Thus, effective supervision appears
to be a necessary aspect of deposit insurance.
FSLIC deposit insurance appears t o be intentionally related to risk-taking by insured savings
and loan associations. Though technically the
mutual associations' liabilities are shares, in actuality they are (except for time certificates) deposits withdrawable on demand by the "shareholders." Hence, were S&L deposits not insured,
depositors w o u l d have reason t o be concerned
about the associations' concentration in longterm, local, fixed-interest mortgages. Should the
market value of real estate securing the mortgages
collapse, or should interest rates unexpectedly
surge, the market value of an association's assets
could be reduced to less than its liabilities. Fearful
depositors would have the same incentive t o
remove their funds as would depositors in commercial banks. Thus FSLIC insurance prevents

Federal authorities also have supported S&Ls' concentration in mortgages
by imposing ceilings on deposit interest by giving them greatly r e d u c e d
taxes based on their investment in mortgages, by developing a national
market in mortgages with the Federal H o m e Loan M o r t g a g e Corporation
and by establishing Federal H o m e Loan Banks that lend m o n e y to S&Ls
raised with government-guaranteed securities

» FEDERAL RESERVE B A N K O F A T L A N T A




runs on S&Ls and permits them to hold a poorly
diversified portfolio, consisting mainly of mortgages.8

Past and Present Methods
of Coping with the Problems
Restrictions on Entry and Encouragement of
Mergers
The FDIC and the other regulatory agencies
initially dealt with the problem of bank failures
by restricting bank charters. In the 1920s, an
average of 361 banks a year was chartered. But
from 1935 through 1944, an average of only 53
banks was chartered annually. Understandably,
few banks were chartered during World War II.
But the expansionary period of 1945 through 1959
saw an annual average of only 94 newly chartered
banks. Peltzman (1963, p. 48) estimated that,
had the relatively unrepressed chartering policies
of the 1920s continued duringthe 1936 through
1962 period, about4,500 new banks would have
been chartered rather than the 2,272 that were
permitted. Partlyasaconsequenceofthis restrictive policy, very few banks failed, but fewer
banks were established t o serve the public.
Not until James Saxon became Comptroller of
the Currency was this policy changed. In justfour
years, 1962 through 1965, he approved charters
for 514 national banks, twice the number chartered
in the previous 12 years. Contrary to the predictions of Saxon's detractors, neither the newly
chartered banks nor their competitors failed in
greater proportions than other banks. States also
increased the number of bank charters issued to
124 per year over the 1962-65 period—an increase
from the annual average of 86 over the previous
four years. Though there have been relatively
more bank failures in recent years, the number is
still small and appears unrelated to the more
liberal post-1960s chartering policy.
The regulatory authorities also have encouraged
mergers among banks as a means of reducing the
probability of failure. Until the Bank Merger Act
of 1960 required the regulatory agencies and
9

" [ U n d e r previous constraints] the risks banks undertook were relatively
easy to monitor and control. [Under deregulation] the possibility that
greater risks will result in more failures must be considered...."

encouraged the Justice Department to evaluate
and challenge mergers, their impact on competition
was not considered important; safety was the
primary concern.
State-enacted legal restrictions on branching
have had a negative effect on bank solvency.
Almost all of the banks suspended in the 1920s
and 1930s were unit banks: only 10 banks with
more than t w o branches outside their home city
failed during this period. It is difficult t o separate
the effects of regional economic depressions
and small size from unit banking as causes of the
suspension of over 9,000 such banks. Still, it
seems clear that the legal prohibition against
banks diversifying their locations—and consequently their assets and liabilities—impaired their
ability to survive liquidity or local economic
crises.
In any event, reducing the number of banks—
and thus competition among banks—by controlling entry and encouraging mergers is no longer a
viable policy, and not just because of cost to the
public. Many unchartered enterprises now offer
banking services to the public: these include
brokerage firms, money market funds, and specialized lenders including mortgage companies,
finance companies, retail stores, factors, and
insurance companies. While interstate deposit
branching still is prohibited, most large banks
maintain loan and customer service offices in
cities around the country, as well as affiliates that
specialize in such products as mortgage and
personal cash loans. Smaller banks can diversify
their portfolios by purchasing loans from other
banks and by investing in money market instruments, such as U.S. Treasury and state and
municipal obligations. Thus, reducing bank failures
by controlling entry and exit appears to be
neither necessary nor even possible.
The opposite policy has been applied to federal
savings and loan associations, with new federal
S&Ls encouraged as a means of supporting housing.
Between 1933 and 1941, the number of federally
chartered associations increased by 162 a year.
During World War II, few federal charters were
granted. But from 1946 through 1970, federally
chartered S&Ls increased by 25 annually.
10



The recent financial problems of many S&Ls,
though, do not appear attributable to excessive
chartering. Rather, they are related t o traditional
restrictions on the portfolios they could hold and
services they could offer t o the public. The thrift
institutions' solvency was never in d o u b t as long
as real estate values increased, interest rates did
not surge unexpectedly, and interest rate ceilings
on deposits were effective in keeping their costs
down but not in encouraging excessive disintermediation. The provisions of the Depository
Institutions Deregulation and Monetary Control
Act of 1980 and the Garn-St Germain Act of
1982, which permitted thrift institutions to offer
most banking services and market rates of interest,
came too late for many institutions to diversify
their assets and liabilities successfully.
The Federal Home Loan Bank Board's policy
change since the late 1970s that removed constraints on branching by federally-chartered S&Ls
permitted the institutions to serve the public
more effectively. Yet it was t i m e d unfortunately
from the standpoint of maintaining solvency.
Branching is a means of offering depositors a
return on their funds in the form of convenience.
But it is often more efficient to offer them direct
cash payments through interest and a wider
range of services (especially checking and consumer loans). Hence, since the S&Ls can now
offer these services to consumers, many branches
established earlier are likely to have become
financial drains on the associations. Thus, incomplete deregulation inadvertently exacerbated
the S&Ls' solvency problems.

Restrictions on Products and Prices

The debacle of the 1930s gave rise to the
Banking Act of 1933. This act prohibited commercial banks from underwriting and dealing in
corporate securities, prohibited the payment of
interest on demand deposits, and imposed a '
ceiling on savings and time deposits interest
rates (Regulation Q). Banks and thrift institutions
also were constrained over the years from competing directly and from engaging in non-traditional
banking activities. One consequence of these
constraints was that the risks banks undertook
M A R C H 1983, E C O N O M I C

REVIEW

*

were relatively easy to monitor and control.
Another was that, in the 1970s, as nominal
interest rates increased and as fund transfer
technologies became more efficient, unregulated
institutions successfully bid for many of the
regulated institutions' depositors. Banks and thrifts
also attempted t o enter new areas through subsidiaries, one-bank .holding company affiliates,
and legal expansion of powers. While the result
has been greater returns and more choice for
i consumers, the risks undertaken by depository
institutions also are likely to have increased.
« Nevertheless, re-regulation hardly seems possible
. or desirable. The possibility that the greater risks
will result in more failures, then, must be considered and dealt with.

Equity (Capital) Requirements
1

»

t

'
»

Since the stockholders of a bank or S&L absorb
losses first, a sufficiently high equity investment
would inhibit them strongly from taking risks.
Indeed, as long as a deposit insuring agency can
step in and liquidate an institution by merger or
dissolution before the value of its assets declines
to less than its insured deposits, the agency
assumes no risk. (Fraud, of course, can create the
deceptive appearance of positive equity; therefore audits, for fraud are particularly important)
Consequently, the supervising authorities have
viewed capital adequacy requirements as a means
of reducing the possibility of failures.
However, the authorities' effectiveness in enforcing edicts is open to question. Mayne (1972)
studied 364 randomly sampled Fourth Federal
Reserve District banks to determine whether the
supervisory agencies had asked them to provide
additional capital over the period 1961-1968. Of
the 73 percent that replied, 30 percent (81
banks) said that these requests were made,
some repeatedly. But of these, only 43 percent
fully complied with the authorities' requests, 27
percent partially complied, and 30 percent did

»
^

'See Vojta (1973), w h o argues that the present a n d future e x p e c t e d
profitability of a bank should be taken into a c c o u n t While several studies
found lower capital ratios at banks that failed compared to solvent banks of
similar sizes, it is unclear whether impending failures r e d u c e d their capital

'

FEDERAL R E S E R V E BANK O F ATLANTA

»


http://fraser.stlouisfed.org/
Federal
Reserve Bank of St. Louis
4

not comply at all. Mayne concluded: "The agencies
do differ in their capital prescriptions, but ...
these prescriptions have only a limited effect on
bank capital positions because of banker resistance
to supervisory pressure for more capital" (p. 47).
Peltzman (1970, p. 16), w h o analyzed statewide
aggregate data, also found that banks do not"respond t o any of the regulators' standards of
capital adequacy." But Mingo (1975), w h o used
more recent individual bank data, reports that
banks given lower examiner ratings subsequently
tend to increase their capital.
These divergent findings may be due to the
different periods or samples studied. They also
may be the result of uncertainty about how
much capital is adequate. Not only are the
accounting numbers used to measure capital
inadequate estimates of economic values, but
there is reason to believe that a balance sheet
ratio is not a sufficient indicator of risk.9 Indeed,
an extensive review by Lyon (1969, p. 31) led her
to conclude that " t h e literature is voluminous
but consists primarily of the prevailingopinion at
any given time stated as a fact by its proponents,
without benefit of analytical analysis."
In any event, the data indicate that the ratio of
book capital to deposits of smaller (under $100
million in assets) banks has increased 10 percent
over the 1970s from 7.6 percent in 1970 t o 8.5
percent in 1980. Assuming that these accountingbased numbers reflect economic values consistently over the time period, this increase could
have been the result of pressures by the regulatory
authorities. Or the banks voluntarily could have
increased equity relative t o deposits, perhaps
because the stockholders (who often are bank
officers or relatives) wanted to reduce their
personal income taxes by not paying dividends
or officers' salaries. However, the equity/deposits percentage for very large (over $5 billion
in assets) banks decreased by 13 percent over
the 1970s, from 5.3 percent to 4.1 percent.

or whether low capital resulted in their failures (See Cotter (1966) for a
study of W e s t Coast b a n k s that failed b e t w e e n 1921 a n d 1933, a n d
Benston (1975) for an analysis of banks that failed b e t w e e n 1 9 5 9 a n d
1971.)

11

''Examinations constitute a principal means of reducing failures of banks
and thrift institutions."

(Over the complete range of bank sizes, the
larger banks tended to have lower ratios and,
over time, those ratios decreased more for the
larger banks.) Again assuming that these numbers
are meaningful, it would appear that the authorities
have less ability to control the capital investments
of large banks. One reason is suggested below.
Until about 1980, when the S&Lcapital problem
became overwhelming, the FHLBB had somewhat greater influence in getting thrifts to maintain their book capital, primarily because many
associations' capital/deposit ratios became so
low that they feared cancellation of FSLIC insurance. Edward Kane (1981) points out that
FSLIC insurance represents a valuable asset t o
most associations, since it is priced below what
would be the market rate. Mutual associations,
as a practical matter, cannot raise equity capital
except in the form of retained earnings. Hence,
Kane shows, "insured S&Ls kept their net worth
from falling below the level required to stay
eligible for FSLIC insurance...by not realizing
capital losses on their mortgage portfolios" (p.
90), even though this would have reduced their
tax liability.
Field Examinations and Supervision
Examinations constitute a principal means of
reducing failures of banks and thrift institutions.
National banks are examined by the Office of
the Comptroller of the Currency at least twice
every three years. State-chartered Federal Reserve
member banks are examined by the Fed at least
once a year, and other state-chartered FDICinsured banks are examined by the FDIC and
often also by state banking departments at least
once a year. The Federal Home Loan Bank Board
examines FSLIC-insured S&Ls annually. Statechartered S&Ls also are examined by some state
banking departments.
The examiners look at the documentation and
collateral for most large loans and a sample of
small loans and they check the institutions'
compliance with federal and state laws. Loans
are classified into loss, doubtful and substandard
categories. The institutions' managers and management procedures and policies also are evaluated.
12




If an institution is found wanting, it is characterized
asa"problem" or"serious problem" and subjected
to closer scrutiny and more frequent examinations.
Although it seems clear that examinations of
some sort are a necessary aspect of deposit
insurance (given its built-in incentive towards
risk-taking), there is reason to question the usefulness of examinations for preventing many failures.
The examiners' ability to uncover serious problems
of fraud and insider dealings appears to be far
from perfect, judging from FDIC reports and
published research. Among the 56 bank failures
that occurred between January 1959 and April
1971, fully 59 percent were rated as "no problem"
at the examination just prior to their failures. 10
The principal reasons given forthe 56 failures are:
fraud and irregularities, 66 percent; brokered
funds and loan losses, 27 percent; and inept
management, 7 percent. 11
A more recent study by Sinkey (1977) uses a
different set of classifications but draws similar
conclusions. He finds that, of 84 failures between
1960 and mid-1976, some 54 percent resulted
from improper insider loans or out-of-territory
loans involving brokered funds, 30 percent from
embezzlement or manipulation, and 1 7 percent
from managerial weakness in loan administration
(p. 27). Inan earlierfailure study by the FDIC, Hill
(1975) found similar proportions. It cannot be
ascertained, however, whether this record is
close to the best possible, in the sense that the
cost of preventing more failures would have
exceeded the benefit. Also, the more recent
record has not been studied.
The effectiveness of the FSLIC's examiners has
been studied only with respect to the relatively
large number of S&Ls in Illinois that required the
FSLIC's financial assistance from 1963 through
1968. These 19 losses represent 75 percent of
the total losses suffered by the FSLIC over the
period. Bartell (1969, p. 353), stated that he

10

Benston (1975), Table XIII, p. 43.
" B e n s t o n (1975), Table XI, Table XI, p. 40.

M A R C H 1983, E C O N O M I C REVIEW

identified nine associations where failure
could be attributed primarily t o management deficiencies or errors of judgment. In
these cases the management apparently
believed that the actions which later caused
failure were taken in the best interests of
the association and its savers. In the second
category were 10 associations where fraud,
influence, defalcation, or some other criminal intent was the principal cause of failure.
In all of these cases, one or more of the
officers, directors, and/or major stockholders
was indicted for misapplying association
funds, and in most cases convictions have
been obtained.
With respect to the examinations, Baiteli concludes that they were well done; if anything, they
were too thorough (p. 418). But, he states, " I n
contrast with the generally high quality of examinations, supervisory performance in the handling
of failed associations leaves much to be desired"
(p. 419).
Supervision of financial institutions is functionally related to, though not necessarily dependent on, field examination. To a limited
extent the supervisors can specify the portfolios
of assets and the nature of the liabilities that
insured financial institutions can hold. Supervisors
enforce a limitation on loans to any one borrower
and they restrict loans t o officers, directors and
shareholders. They can also restrict the types of
loans and investments that can be made. Field
examinations t o ensure that the regulations are
observed would appear to be necessary, particularly where activities conducted at less than
arm's length can occur. But the supervisors also
can use statistical models and computers to
analyze data reported by the institutions for signs
of possible problems. Such systems have been
used by every federal agency and several state
agencies since the mid-1970s. 12 But, as Flannery

" S e e paper on "Early W a r n i n g Systems for Problem Financial I nstitutions," in
Altman a n d Sametz (1977, pp. 3-68) a n d Flannery a n d Guttentag (1980) for
descriptions a n d critiques of these s y s t e m s
,3
lf insurance is terminated, t h e institution's existing accounts continue to be
insured for t w o years.

» FEDERAL RESERVE B A N K O F A T L A N T A




and Cuttentag (1980) conclude from their analysis
of the early warning systems, these systems have
not been validated; hence, we do not know how
well or even whether they are effective for
predicting failure. In fact, the systems appear to
be used primarily as a more efficient means for
the examiners to look at and structure data for
their reports.
The supervisory authorities also must decide
when to require an institution to discontinue a
criticized practice (such as acquiring brokered
deposits or making high-risk loans), dismiss an
inept or possibly dishonest officer, obtain more
capital from shareholders, terminate insurance, 13
or close or arrange for a merger with another
institution. Before the Financial Institutions Supervisory Act of 1966 gave federal supervisors authority to issue cease-and-desist orders, the principal legal sanctions available were cancellation
of insurance and seizure of an institution for
liquidation or reorganization. Since 1942, the
principal procedure used to handle failing banks
has been a sale of the bank t o an institution that
assumes liability for both insured and non-insured
deposits. 14 Payoffs limited to insured depositors
generally have involved only small institutions
located in unit banking states that do not permit
another bank to acquire and operate the failed
institution as a branch. Recently, in the case of
Oklahoma's Penn Square Bank, the poor and
questionable condition of the bank's assets precluded its sale. Because they are government
agencies, the FDIC, FSLIC, and NCUIF have the
power to close an institution before the market
value of its assets is less than its insured deposits,
which can prevent losses to the insuringagencies
except in cases involving rapid deterioration or
fraud. But they may also be subjected to political
pressure and to the reluctance of a supervisory
agency t o admit that one of "its" institutions has
to be closed. 15

'«See Barnett, Horvitz, a n d Silverberg 1977, pp. 3 0 8 - 3 1 7 for a g o o d
discussion of the advantages and disadvantages of the alternative procedures
15
Bartell (1969, pp. 4 1 9 - 4 2 1 ) d o c u m e n t s the effect of prior congressional
criticism of S&L closures on the reluctance of the F H L B B to follow t h e
r e c o m m e n d a t i o n s of its examiners expeditiously.

13

[Since restrictions on entry also reduce competition and service], restricting
entry to reduce failures, even if it were desirable, is no longer feasible."

Some critics have argued that divided authority
among regulators also has reduced the effectiveness of supervision. While the FDIC and FSLIC
have responsibility for insuring the deposits of
state-chartered institutions, only the state authorities have the power to close the institutions.
(Bartell reports that this was an important problem
for the FSLIC with respect to the failing Illinois
associations.) Holding companies are regulated
by the Federal Reserve but their affiliated banks
are chartered by the states and/or the Comptroller
of the Currency. Shull (1980) finds in his analysis
of holding company failures that, " t h e extent of
actual conflict among federal banking agencies
in holding company supervision, while difficult
to quantify, is important, time consuming, and
diverting in"problem cases" (Vol I, p. 119).

A Changing Environment
for Deposit Insurance
Restrictions on entry and the encouragement
of mergers have been effective in reducing
failures, but at the cost of reduced competition
and, therefore, less service to consumers and
fewer opportunities for potential bankers. In any
event, changes in technology, fueled by inflationinduced high nominal interest rates, have encouraged other, non-regulated suppliers of financial services to enter the market. Their entry
no longer can be restricted. Hence, restricting
entry t o reduce failures, even if it were desirable,
is no longer feasible.
Capital adequacy requirements are desirable.
But, to be effective, they must be tailored to the
asset portfolio and deposit distribution of each
institution. If too much equity is required, insured
depository institutions will be disadvantaged
and resources allocated inefficiently. If too little
capital is required, institutions will be encouraged
to take greater risks and the costs to the insurance
agency are likely to exceed the fees it levies.
Furthermore, capital adequacy is a very blunt
requirement. It is expensive for financial institutions to raise capital (in addition to retained
earnings) in relatively small amounts. Closely
14




held, usually smaller institutions, are likely to find
floating equity quite difficult. Majority shareholders may lack the resources or may not wish
to concentrate their wealth further, and outside
investors frequently are unwilling to take minority
positions except at a considerable discount.
Mutual institutions also might find it expensive
to market debentures.
Deposit insurance rates that vary with the
riskiness of an institution's assets and liabilities
have been suggested for years as a preferable
means of dealing with the problem. However,
the deposit insurance agencies still charge the
same percentage to all institutions, partly because
it is difficult to set variable premiums. (Indeed,
none of those recommending this change have
specified how the premiums should be determined.) But the same information is required for
an equity requirement. Another reason for the
resistance to change is that regulatory agencies
believe the present system of field examinations
and equity requirements, roughly determined
and enforced though they may be, are adequate.
Finally, the present system may be politically
desirable, balancing smaller institutions' benefits
from having the premiums applied to all (including
uninsured) deposits against large banks' benefits
from an incomplete control of the risks they take.
The residual risk ostensibly is borne by the
deposit insurance agencies. But since the government is expected to stand behind the agencies,
the general public is accepting the residual risk.
Field examinations have two major shortcomings.
One is that they are expensive. Teams of examiners
spend days to weeks at each bank, going over
records in considerable detail. Not only do the
insurance agencies and the institutions they
charge for these services incur considerable
costs, but the institutions bear such costs as
disrupted operations and the expense of preparing and presenting requested data The second
shortcoming is the difficulty of prompt detection
of problems precipitated by fraud or changes in
an institution's economic environment. These
are difficult to detect through periodic inspections
of an institution's loan portfolio, management
systems, and regulatory compliance.
M A R C H 1983, E C O N O M I C

REVIEW

!

A related problem involves our system of
regulation. Supervisors may not be able to control
potential problem banks as well when the banks
are regulated by several agencies as when they
are regulated by a single agency. For many
commercial banks, especially the large ones, the
chartering agencies (the Comptroller or the states)
and the Federal Reserve have regulatory responsibility as well as the FDIC. This divided authority
may permit some banks t o take greater risks than
an insurance agency acting alone would have
permitted. But then, the temptation for an insurance agency to reduce risk at the expense of
innovation must be recognized.

Proposed Solutions
My analysis has concluded that mandatory
deposit insurance is justified because deposits
that are withdrawable on demand create the
possibility of bank runs, which can visit considerable
costs upon banks, their customers and others.
The government has been charged with insuring
deposits in part as a response to Depression-era
political pressures by small banks, the home
building industry and some depositors, and in
part because the government has the power to
enforce its orders on banks and cannot, itself, go
bankrupt Another reason for government intervention in insurance is that the government's
control over bank reserves gives it the power to
cause and the power to prevent massive numbers
of bank failures.
The basic problem with government-provided
mandatory deposit insurance is that it provides
the insured institutions an incentive to take
excessive risks. Consequently, the institutions
must be examined and supervised. But there is
danger that this process is conducted less efficiently and effectively because the responsible

,6

Also see Barnett, Horvitz a n d Silverberg (1977) a n d Scott a n d Mayer (1971)
for analyses of s u g g e s t e d changes, s o m e of w h i c h mirror the o n e s
presented here.

» FEDERAL RESERVE B A N K O F A T L A N T A




agencies are monopoly suppliers of the insurance
to each group of institutions.
The following changes in current procedures, I
believe, would help reduce the costs of achieving
the benefits from mandatory deposit insurance.16
1. All deposits withdrawable on demand, such
as checking accounts, N O W accounts, money
market deposit accounts, and passbook savings
accounts, should be insured by a responsible
insurer. The only exceptions would occur
where deposited funds are invested in assets
that have almost no probability of being worth
less than the deposit liability (such as money
market funds that are invested in a welldiversified portfolio of short-term government
obligations or bank certificates of deposit). All
demand-type deposits should be insured for
two reasons. One is that runs on uninsured
balances can force bank failures or a massive
infusion of resources by the authorities to
prevent a failure (as was done for the Franklin
National Bank in New York). The second
reason is that de jure deposit insurance is
preferable to de facto insurance. The public
generally believes that large banks will not be
permitted to fail, but that smaller banks may
fail. Since deposit insurance premiums are
imposed on deposits of all insured banks, this
de facto difference is inequitable.
2. Time-dated deposits (such as CDs, whether
negotiable or not) need not be insured, as
long as the holder can withdraw funds from
the financial institution only at the time stated.
(Obligations that permit withdrawal of funds
with an interest rate penalty would be classified
as funds withdrawable on demand.) Consequently, runs cannot occur with such deposits. In this respect, time deposits are no
different from the debt obligations of other
companies. 17 Of course, an institution may
purchase insurance coverage for these obligations if it wishes. The advantage of this

" T h o u g h s o m e time-dated obligations are payable almost immediately,
institutions (and the insurance agency) have incentives to ensure that the
amount due at any t i m e is not excessive.

15

"The present insurance system suffers from a lack of competition among
insuring agencies."

proposal is that holders of time deposits w o u l d
monitor the issuing institution. Furthermore, the
interest rate paid on the deposits could provide
the demand deposit insurance agency with the
market's assessment of the riskiness of the institution.
3. Commercial and mutual savings banks are
regulated by several agencies, which can lead t o
conflicting authority and a failure t o act in a
timely fashion. The agency with the principal
interest in supervising financial institutions should
be the one that must bear the cost of their
failure—the insuring agency. 18 Consequently, it
should have the sole authority and responsibility
for supervising the financial institutions it insures.
4. The present insurance system suffers from a
lack of competition among insuring agencies. As
a consequence, examination procedures may be
too costly and poorly focused. Because they are
monopoly suppliers of deposit insurance, the
present agencies have less incentive to adopt
more efficient and better directed procedures,
such as risk-variable insurance premiums, tests
of the predictive ability of statistical models, and
research on optimally diversified portfolios. Because the regulatory agencies also are subjected
to severe political criticism if "their" banks fail,
they may be too restrictive in some instances.
They should be faced with equatingthe marginal
costs and benefits from failures and failurereducing measures as are other insurance providers. Consequently, the following changes
should be considered:

a The Office of the Comptroller of the Currency
(OCC) should become a deposit insurance agency,
initially providing insurance (and supervision) to
national banks. The Federal Reserve's Division of
Supervision and Regulation should also provide
insurance t o the member banks it examines.

,8
,9

S e e Benston (1963) for t h e analysis on w h i c h this conclusion is based.
T h e agency that insures the deposits of a bank ottering deposit insurance to

16




These changes would continue the present examination staffs as they are presently constituted,
which w o u l d minimize the cost of change. The
present FDIC insurance fund could be divided
among the three agencies in proportion to the
total demand deposits held by the banks they
insure.
b. Any deposit insured institution should then
be allowed to purchase insurance at the OCC,
FDIC, Fed, FSLIC or NCUSIF. Thus there would
be five potential competitors. Of course, an
agency need not accept applications made to it.
Each agency could offer its "customers" whatever
terms it wished, much as does any insurance
company, so long as the terms are offered
equally to all clients that present equivalent risk.
An agency should, however, give at least one
year's public notice before cancelling the insurance
on deposit balances. It also could require an
insured bank t o authorize the agency to seize its
assets, given designated circumstances.
c Any demand depository institution could
obtain insurance from non-government insurers,
including other banks, 19 if the insurer were accepted by the chartering agency. The non-government insurer could initiate clauses into its contract with the institution that would give the
insurer rights similar to (or even greater than)
those held by the government agencies. These
might include restrictive covenants as to dividends,
specified diversification of assets, minimum equity
requirements, audits by CPAs or the insurance
company's examiners, pre-agreement to cease
practices or t o remove officers, and seizure and
sale of assets after a stated "danger" point is
reached.
5. The preceding proposals do not cover the
difficulties of insuring deposits in the face of
unpredictable problems in the financial system as
a whole, problems not controllable by individual
institutions. In our fractional reserve banking

other banks can adjust its premium accordingly or take other actions to
control the risk

M A R C H 1983, E C O N O M I C

REVIEW

system, a substantial decline in bank reserves for
any reason can cause wide-scale banking failures.
Such declines in reserves also are very difficult
(perhaps impossible) to predict and, thus, deposit
insurance premiums cannot be set actuarially.
Therefore, to make non-government supplied

insurance feasible, the insurers should in some
way be relieved of the cost of failures caused by
substantial systemwide declines in bank reserves.
—George J. Benston
Prolessor ol Accounting, Economics and Finance. Graduate School ot Management,
University ol Rochester, and Visiting Scholar, Federal Reserve Bank ol Atlanta.
This article was presented at a Research Seminar at the Federal Reserve Bank ol
Atlanta on Ian. 6, 1983.

REFERENCES

Altman, E d w a r d E a n d A r n o l d W. S a m e t z . F i n a n c i a l Crises: I n s t i t u t i o n s a n d
Markets in a Fragile E n v i r o n m e n t N e w York; W i l e y - l n t e r s c i e n c e Publication,
1977.
Barnett, R o b e r t E., P a u l N. Horvitz, a n d S t a n l e y C. S i l v e r b e r g . " D e p o s i t
Insurance: T h e P r e s e n t S y s t e m a n d S o m e Alternatives," B a n k i n g L a w
Journal, vol. 9 4 , 1 9 7 7 , 3 0 4 - 3 3 2 .
Bartell, H. Robert, Jr. " A n A n a l y s i s ot Illinois S a v i n g s a n d L o a n A s s o c i a t i o n s
W h i c h Failed in t h e P e r i o d 1 9 6 3 - 6 8 , in Irwin Friend, ed., S t u d y of t h e S a v i n g s
and L o a n Industry, p r e p a r e d for t h e F e d e r a l H o m e L o a n B a n k Board,
Washington, D.C., Vol. I , 1 9 6 9 , 3 4 5 - 4 3 6 .
Benston, G e o r g e J. " F e d e r a l R e g u l a t i o n of B a n k i n g : A n a l y s i s a n d Policy
R e c o m m e n d a t i o n s . " J o u r n a l of B a n k R e s e a r c h , W i n t e r , 1 9 8 3 .
Benston, G e o r g e J. " W h y D i d C o n g r e s s Pass N e w F i n a n c i a l S e r v i c e s L a w s in
the 1 9 3 0 s ? A n A l t e r n a t i v e View," E c o n o m i c R e v i e w , F e d e r a l R e s e r v e B a n k
of Atlanta, April, 1 9 8 2 , 7 - 1 0 .
Benston, G e o r g e J. " B a n k E x a m i n a ' i o n , " T h e Bulletin, ( N e w Y o r k U n i v e r s i t y
G r a d u a t e S c h o o l of B u s i n e s s A d m i n i s t r a t i o n , I n s t i t u t e of Finance), 1 9 7 3 , Nos.
89-90.
Edwards, G u r d e n . T h e G u a r a n t y of B a n k Deposits, E c o n o m i c
C o m m i s s i o n , A m e r i c a n B a n k e r s A s s o c i a t i o n , N e w York, 1 9 3 3 .

Hill, G e o r g e W. W h y 6 7 I n s u r e d B a n k s F a i l e d — 1 9 6 0 - 1 9 7 4 ,
D e p o s i t I n s u r a n c e C o r p o r a t i o n , W a s h i n g t o n , D.C., 1 9 7 5 .

Federal

Kane, E d w a r d J. " R e r e g u l a t i o n , S a v i n g s a n d L o a n Diversification, a n d t h e
F l o w of H o u s i n g F i n a n c e , " in S a v i n g s a n d L o a n A s s e t M a n a g e m e n t U n d e r
Deregulation, Sixth Annual Conference, December 1980, Federal H o m e
L o a n B a n k of S a n F r a n c i s c o , 1 9 8 1 , 8 0 - 1 0 9 .
K o e h n , M i c h a e l a n d A n t h o n y M. S a n t o m e r o . " R e g u l a t i o n of B a n k C a p i t a l a n d
P o r t f o l i o Risk," J o u r n a l of F i n a n c e , 3 5 ( D e c e m b e r 1 9 8 0 ) , 1 2 3 5 - 1 2 4 4 .
Lyon, S a n d r a " H i s t o r y of B a n k C a p i t a l A d e q u a c y Analysis," F e d e r a l D e p o s i t
I n s u r a n c e Corporation, W o r k i n g Paper No. 6 9 - 4 , 1 9 6 9 , B a n k i n g a n d E c o n o m i c
R e s e a r c h S e c t i o n , Division of R e s e a r c h .
M a y n e , L u c i l l e S. " I m p a c t of F e d e r a l B a n k S u p e r v i s i o n o n B a n k Capital," T h e
B u l l e t i n ( N e w Y o r k U n i v e r s i t y G r a d u a t e S c h o o l of B u s i n e s s A d m i n i s t r a t i o n ,
I n s t i t u t e of Finance), 1 9 7 2 , Nos. 8 5 - 8 6 .
M i n g o , J o h n J. " R e g u l a t o r y I n f l u e n c e o n B a n k C a p i t a l I n v e s t m e n t , " J o u r n a l
of F i n a n c e , 3 0 ( S e p t e m b e r ) , 1 1 1 1 - 1 1 2 1 .
P e l t z m a n , Sam. " E n t r y in C o m m e r c i a l Banking," J o u r n a l of L a w
E c o n o m i c s , 1 ( O c t o b e r 1963), pp. 1 1 - 5 0 .

and

Policy

Federal D e p o s i t I n s u r a n c e C o r p o r a t i o n . " S t a t e D e p o s i t I n s u r a n c e S y s t e m s ,
1908-30," A n n u a l Report, 1 9 5 6 , W a s h i n g t o n , D.C., 5 7 - 7 3 .

Peltzman, Sam. " C a p i t a l I n v e s t m e n t in C o m m e r c i a l B a n k i n g a n d Its Relations h i p to P o r t f o l i o Regulation," J o u r n a l of Political E c o n o m y , 7 8 ( J a n u a r y February 1970), 1-26.

Federal Deposit I n s u r a n c e C o r p o r a t i o a " B a n k - O b l i g a t i o n I n s u r a n c e Systems,
1 8 2 9 t o 1 8 6 6 , " A n n u a l R e p o r t 1 9 5 3 , W a s h i n g t o n , D.C., 4 5 - 6 7 .

Scott, K e n n e t h E a n d T h o m a s M a y e r . " R i s k a n d R e g u l a t i o n in B a n k i n g : S o m e
P r o p o s a l s for D e p o s i t I n s u r a n c e Reform", S t a n f o r d L a w Review, Vol. 23,
1971, 857-902.

Federal D e p o s i t I n s u r a n c e C o r p o r a t i o n . " I n s u r a n c e of B a n k O b l i g a t i o n s Prior
to Federal D e p o s i t I n s u r a n c e , " A n n u a l Report, 1 9 5 2 , W a s h i n g t o n , D.C., 5 9 72.

S h a r p e , W i l l i a m F. " B a n k C a p i t a l A d e q u a c y , D e p o s i t I n s u r a n c e a n d S e c u r i t y
Value," J o u r n a l of F i n a n c i a l a n d Q u a n t i t a t i v e A n a l y s i s ( P r o c e e d i n g s ,
November), 7 0 1 - 7 1 8 .

Flannery, M a r k J. " D e p o s i t I n s u r a n c e C r e a t e s a N e e d for B a n k R e g u l a t i o n , "
Business Review, F e d e r a l R e s e r v e B a n k of Philadelphia, J a n u a r y / F e b r u a r y ,
1982, 17-27.

Shull, B e r n a r d . " F e d e r a l a n d S t a t e S u p e r v i s i o n of B a n k H o l d i n g C o m p a n i e s , "
in L e o n a r d L a p i d u s a n d Others, S t a t e a n d F e d e r a l R e g u l a t i o n of C o m m e r c i a l Banks, F e d e r a l D e p o s i t I n s u r a n c e C o r p o r a t i o n , W a s h i n g t o n , D.C.,
Vol. II, 1 9 8 0 , 2 7 1 - 3 7 4 .

Flannery, M a r k J. a n d J a c k M. G u t t e n t a g . " P r o b l e m B a n k s : E x a m i n a t i o n ,
Identification, a n d S u p e r v i s i o n , " in L e o n a r d L a p i d u s a n d O t h e r s , S t a t e a n d
F e d e r a l R e g u l a t i o n of C o m m e r c i a l Banks, F e d e r a l D e p o s i t I n s u r a n c e
Corporation, W a s h i n g t o n , D.C., Vol. II, 1 9 8 0 , 1 6 9 - 2 2 6 .
Gibson, W i l l i a m E. " D e p o s i t I n s u r a n c e in t h e U n i t e d S t a t e s : E v a l u a t i o n a n d
Reform," J o u r n a l of F i n a n c i a l a n d Q u a n t i t a t i v e Analysis, 1 9 7 2 , 1 5 7 5 - 1 5 9 4 .
Golembe, Carter. " M e m o r a n d u m re: I n t e r e s t o n D e m a n d Deposits," C a r t e r H.
G o l e m b e A s s o c i a t e s , Inc., V o l u m e 1 9 7 5 - 1 0 , 1 9 7 5 .
H a n w e c k , G e r a l d A. " A T h e o r e t i c a l C o m p a r i s o n of B a n k C a p i t a l A d e q u a c y
R e q u i r e m e n t s a n d R i s k R e l a t e d D e p o s i t I n s u r a n c e Premia," B o a r d of
Governors of t h e F e d e r a l R e s e r v e S y s t e m , m a n u s c r i p t , S e p t e m b e r 1 9 8 2 .

» FEDERAL RESERVE B A N K O F A T L A N T A




Sinkey, J o s e p h F. Jr. " P r o b l e m a n d F a i l e d Banks, B a n k E x a m i n a t i o n s a n d
Early W a r n i n g S y s t e m s : A S u m m a r y , " in E d w a r d I. A l t m a n a n d A r n o l d W.
S a m e t z , F i n a n c i a l C r i s e s : I n s t i t u t i o n s a n d M a r k e t s in a F r a g i l e Environm e n t N e w York: W i l e y - l n t e r s c i e n c e P u b l i c a t i o n , 1 9 7 7 .
Tussig, A u b r e y D. " T h e C a s e for B a n k Failure," J o u r n a l of L a w
E c o n o m i c s , Vol. 10, 1 9 6 7 , 1 2 9 - 1 4 7 .

and

Vojta, G e o r g e J. B a n k C a p i t a l A d e q u a c y , First N a t i o n a l C i t y Bank, N e w Y o r k
1973.
W a r b u r t o n , Clark. D e p r e s s i o n , I n f l a t i o n a n d M o n e t a r y Policy, S e l e c t e d
P a p e r s , 1 9 4 5 - 1 9 5 3 , B a l t i m o r e : T h e J o h n s H o p k i n s Press, 1 9 5 2 .

17

Measuring
Local Economies
with a
New Yardstick—
Transactions Depos
The Monetary Control Act of 1980 made available new data on
transactions accounts at the local level. A new Atlanta Fed
analysis covering 43 southeastern cities suggests that the data
offer an appealing alternative for measuring local economic
activityRecent federal legislation apparently has handed
researchers a promising new way to track economic activity in the Southeast's cities.
The Monetary Control Act of 1980 required
not only Federal Reserve member banks but
nearly all depository institutions to report their
transactions-deposit totals t o the Fed each week,
thus providing current and valuable information
about the rate at which the stock of money is
growing. Because of the widely and strongly held
presumption that a proportional relationship
exists between money and income, we looked
t o see whether transactions deposits accurately
mirror local economic activity.
In testing our theory by studying 184 banks in
46 cities across the country over a 10-year
period, we found highly significant correlations
between transactions-deposit growth and economic activity in seven years. One year yielded
findings of marginal significance and two' years
showed no significant correlation. Those years




without noticeable links between transactions
deposits and income fell during recessions, which
leads us to urge caution in applying the transactions-deposit measure in recession periods.
W e then applied the transactions-deposit measure to 43 southeastern cities from January 1982
to January 1983 and divided those communities
into quartiles based on our measurement's indication of their relative economic activity.
Comparison of the 1982 measures for southeastern cities against our grass-roots knowledge
of the region, however, suggests two anomalies.
First, Alabama cities, where the recession hit the
Southeast earliest and hardest, ranked higher in
the transactions-deposit measurement than we
would have expected. Second, w e noticed that
college towns also ranked lower than expected.
So again, caution should be exercised in applying the transactions-deposit measure in these
situations.
18 M A R C H 1 9 8 3 , E C O N O M I C

REVIEW

Need Not Matched by Data
We are increasingly an economy of separate
cities and regions. As the so-called New Federalism
shifts the delivery of government services toward
local design and control, more and more people
are becoming interested in local economies.
Unfortunately, they quickly find that the availability of economic data does not match their
interest. Several decades of effort and expense
by government statisticians have produced an
enormous amount of national economic data,
but when we turn to look for good data on local
economies, the cupboard is relatively bare.
Each set of available local data seems to have
some peculiar drawback. Personal income is
probably the best overall measure of local economic activity, but it typically does not become
available on a local basis until about t w o years
after the income is received.
Employment totals (for nonfarm jobs) and
unemployment rates are available much more
quickly, typically within two months of the period
being measured, and are therefore the most
satisfactory local data overall. But even here
there are problems. These data are collected by
the various states, and collection procedures and
standards vary from state to state. Substantial
revisions are commonplace.
Unemployment rates are interesting measures
of local j o b markets, but they basically reflect the
balance of supply and demand, rather than the
rate of economic activity. Just as with the national
unemployment rate, local rates are affected by
the decisions of "discouraged" workers to stop
seeking new jobs. Current data on employment,
while timely in itself, tends to tell us where a
city's economy has been, rather than where it is
or where it is going. This is because employers
characteristically are reluctant to discharge employees when activity softens, and slow to resume
new hiring until they are certain recovery is
genuine and until employees already on the
payroll are completely busy. 1
A few other measures of local economic activity
sometimes are reported and discussed, but they
are less useful than the employment data. Sales
tax collections are intriguing, but they measure
only retail transactions—and not all of those,
since most states exclude various items from

'See Bobbie H. McCrackin, "Southeastern Employment After the Recession,"
Federal Reserve Bankof Atlanta E c o n o m i c Review, December 1982, p. 53.

» FEDERAL RESERVE B A N K O F ATLANTA




their sales taxes. Because of these exclusions, it is
difficult t o use sales tax collections for city-to-city
comparisons. Bank debits, basically the dollar
value of checks processed, have never shown
much relationship to economic activity. Telephone
installations tend to reflect housing starts and
mobility rather than overall economic activity. So
aside from the monthly employment figures, we
have no really satisfactory measure of local
economic activity.

New Deposit Data
At the end of 1980, a new source of data began
to offer the prospect of an additional local
measure. The Monetary Control Act of 1980
required all but the smallest issuers of checkable
banking deposits to hold reserves with the Federal
Reserve against those deposits. To facilitate the
reserve accounting process and to assure the
timely inclusion of virtually every financial institution's deposits in national measures of the
money stock, the institutions were required to
report their deposit totals t o the Fed every week.
Previously, only commercial banks that were
members of the Federal Reserve had been
required to report.
This is high-quality data Its inclusion in the
national money stock and the need for quick and
accurate calculation of required reserves impel
both reporting institutions and the Federal Reserve
Banks to subject these data to an unusual amount
of scrutiny and care. Reports from individual
institutions, for example, are quickly subjected
to comparisons with previous reports and with
other data from the same institution. W h e n such
procedures give rise t o questions about the
numbers, the institution is called immediately to
resolve them.
This is especially interesting, from the standpoint of local economic measurement, because
it offers timely and high-quality information about
the transactions deposits of each financial institution. O n a national or macroeconomic basis,
transactions deposits are a major component of
the money stock. The stability of the relationship
between the money stock and nominal income
is well established, to the point that orthodox
monetary theory is based substantially on it.
Theoretically, the idea that each additional
dollar of nominal income requires a proportional
increase in money makes as much sense on the
local, state or regional level as it does nationally.
19

Yet the relationship has attracted little empirical
attention at the subnational level. This is partly
because until recently reasonable measures of
monetary deposits were available only from
semiannual call reports, and partly because monetary economists have been preoccupied with
national questions. 2
Because of this strong presumption of a proportional relationship between money and income, the new data on transactions deposits
offer an appealing and obvious alternative for
measuring local economic activity.

Constructing the Measure
In implementing this basic idea, we made
several adjustments and choices to try to "design
our way around" several additional problems.
These problems and adjustments are as follows:
(1) Recognizing that different cities exhibit
different seasonal economic patterns, we measured the change in each city's transactions
deposits relative to the same month in the
previous year.
(2) Recognizing that some transactions deposits, especially at large banks, reflect economic activity that is regional or national
rather than local,3 we selected the transactions
deposits reported by four to six smaller banks
selected from each city.
(3) Recognizing that the most interesting part
of each city's economic activity is the element
which is unique to that city ratherthanthe part
it shares with other cities as components of
national economic patterns, we chose to rank
each city in relation t o other cities in the
Southeast.
(4) Further recognizing that small differences
between each city and the cities just above
and below it were likely to be overemphasized
upon publication, we decided to group the43

J

F o r an exception, s e e Robert E. K.eleher a n d Charles J. Haulk, " M o n e y Income Causality of the State-Regional Level," Working Paper, Federal
Reserve Bank of Atlanta, November 1979. This paper argues that at the
state a n d regional level, c h a n g e s in income precede c h a n g e s in money,
rather t h a n vice v e r s a It is based on annual d a t a

20



cities into quartiles, and to list them alphabetically within each group.
Several other problems that did not particularly
concern us are worth mentioning briefly. First,
money should include the public's currency
holdings as well as transactions deposits. But as
long as the mix of transactions deposits and
currency does not change in different ways from
city to city, the grouping of cities according to
year-to-year changes in transactions deposits
should not be seriously affected.
Second, the movement of funds out of noninterest-bearing checking accounts and ordinary
N O W accounts into the new M M D A and superN O W deposits presents a more serious problem.
Our telephone surveys about this situation during
the time period in question (December 1982
and January 1983) suggest that funds entering
the new accounts have come almost entirely
from outside the offering institution (such as
from money market mutual funds) or from higherinterest time deposits at the same institution.
Because of this, we excluded time deposits from
our measurement of transactions accounts. W e
did that even though broader measures of national
money, such as M2, include such deposits, and
even though many would argue that M2 has
exhibited a tighter national relationship to nominal income in recent months than has M l . 4 Even
so, our results may be distorted by movements
out of demand deposits or N O W accounts,
especially in Florida cities, where competition is
particularly intense.

'

k

>
/
\
^

,}

r
I
V
*

Historical Tests
To check the validity of the relationship be- j
tween transactions deposits and income historically, we used semi-annual call report data for
184 banks in 46 cities across the nation in each of
the years 1970 to 1980. From each city w e f

3

T h e Atlanta Federal Reserve Bank C h e c k Study, Volume 1, p. 76. This
study pinpoints banks having $ 1 0 0 million and less, of deposits as doing
business primarily in local m a r k e t s We increased this bank size to
account for inflation s i n c e 1979.

M A R C H 1983, E C O N O M I C REVIEW

sampled transactions deposits at independent
banks with $400 million of total deposits or less
as of December 31,1980. For the income figure
we used personal income as defined and reported
by the Commerce Department for individual
cities.
As with our proposed measure, we took percent changes for both variables from one year t o
the next for each'city. As a result, w e were left
with year-over-year growth rates for transactions
deposits and income, which we analyzed using
the "Kendall" correlation measure. 5
The results were encouraging, with an important
warning. Our 46-city, 10-period validation produced highly significant correlations for seven
years, marginal significance for one and no significant correlation for two years.6
The local money-income relationship did not
prove statistically significant for the periods 197273 and 1975-76. These were roughly the leading
and trailing edges of the mid-1970s recession.
These particular results urge caution in applying
the transactions-deposit measure in recession
periods such as 1982.

An Additional Note of Caution
To implement the process, w e used January
1983 over January 1982 transactions account
data for 43 southeastern cities. In particular,
recognizing the experimental nature of the whole
approach, we divided the ranking into quartiles
in a conscious effort not to overshoot the implications of the historical Kendall test coefficients
or to attach undue importance to the detailed
measurements.
We also realized the critical nature of the
sample of banks to be used in each city. The
sample banks in each city were selected in

"M1 includes currency held by the public, travelers checks not issued by
banks, commercial bank d e m a n d deposits, negotiable orders of withdrawal
(NOWs), automatic transfer service a c c o u n t s (ATS), credit union share drafts
and d e m a n d deposits at mutual savings b a n k s M2 adds to M1 small time
deposits at all depository institutions, overnight repurchase agreements,
Overnight Eurodollars a n d balances of money market mutual funds.
5
Kendall correlation has t w o properties w e f o u n d desirable in this application.
It does not require that variables be normally distributed about their m e a n s

» FEDERAL RESERVE B A N K O F ATLANTA




consultation with the managers of the Atlanta
Fed's branch banks responsible for each city.
These men are in daily contact with the banks in
their jurisdictions and know the personalities of
each. Their help enabled us to simplify and
strengthen the samples. W e also checked to be
sure that no city's transactions-deposit growth
rate was dominated by data from one or t w o
banks.
In computing year-over-year percent changes
for the current ranking, we averaged three previous weeks with the current one to smooth any
fluctuations. W e did the same for the year-ago
period. Our quartiles reflect changes between
January 1982 and January 1983.

Proof of the Pudding
These measurements produced the four groups
of southeastern cities shown in Table 1. The
proof of the pudding is whether these actual
listings make sense in terms of other information
we have about the Southeast. How do our
measurements conflict or coincide, for example,
with the state-by-state analysis published in the
February 1983 Atlanta Fed Economic Review?
In general, the results are consistent and encouraging. Nevertheless, there are t w o rather
distinct anomalies, which warrant caution and
comment.
First, every city in Alabama emerged with a
higher ranking, according to our deposit-growth
measurement, than seems reasonable on the
basis of what we know about the economy.
Huntsville and Montgomery emerged in the first
quartile. Florence showed up in the second
quartile, even though the manufacturing concentration in the area has brought severe recession
and driven the unemployment rate there to

A n d it discards the actual values of the variables a n d operates instead on the
ordinal rankings of the values of each variable. The properties w e r e
important b e c a u s e w e did not know the actual distribution of the t w o
variables a n d because using the rank orders instead of the actual values
introduced an element of conservatism into the analysis
6
W e defined "statistically significant" as those correlations having a 10
percent, or less, c h a n c e of being an error.

21

I
A

4 3 Cities in t h e Sixth District States'
Ranked in Quartiles
By Local E c o n o m i c Activity
First Quartile (Highest)
Ft Myers, FL
Huntsville, AL
Jacksonville, FL
Macon, GA
Melbourne/Merritt Island, FL
Memphis, TN
Miami, FL
Montgomery, AL
Orlando, FL
Sarasota, FL

S e c o n d Quartile
Albany, GA
Atlanta, GA
Baton Rouge, LA
Bradenton, FL
Clarksville, TN
Florence, AL
F t Lauderdale, FL
Johnson City/Kingsport, TN
Mobile, AL
Nashville, TN

Third Quartile

Fourth Quartile (Lowest)

A t h e n s GA
Augusta, GA
Biloxi/Gulfport, M S
Birmingham, AL
Columbus, GA
Gadsden, AL
Gainesville, FL
Knoxville, TN
Panama City, FL
Pascagoula, MS
Tampa/St. Petersburg, FL

Alexandria LA
Anniston, AL
Chattanooga, TN
Jackson, MS
Lafayette, LA
Lake Charles, LA
New Orleans, LA
Pensacola, FL
Savannah, GA
Shreveport, LA
Tallahassee, FL
Tuscaloosa, AL

' D a y t o n a Beach, Ft. Walton Beach, Ocala, West Palm Beach a n d Monroe,
Louisiana w e r e excluded because too few banks met the sample qualifications.

almost 20 percent. Huntsville and Montgomery,
along w i t h Tuscaloosa, have fared the best of
Alabama's cities, but have not been strong in
1982 relative to most of the rest of the Southeast.
In the second quartile, similarly, it is surprisingto
see Anniston and Mobile, along with the Pascagoula-Moss Point area across the line in southeastern Mississippi. W e are unable to explain
this anomaly, but it nevertheless stands out and
suggests caution in interpreting these groupings
for Alabama.
The recession hit Alabama first and hardest.
Comparing the high Alabama rankings with the
low historical validations in the recession years
1972-73 and 1975-76 suggests the Alabama
rankings are recession-related. Still, this is not
entirely satisfying, since Montgomery shares the
22




Alabama " p r e m i u m " while Chattanooga, which
resembles North Alabama in economic structure
and recession severity, does not.
The other anomaly is that cities whose economies
are dominated by large universities, such as
Athens, Georgia; Gainesville and Tallahassee,
Florida; Knoxville, Tennessee; and Tuscaloosa, •
Alabama, all fell lower in the distribution than w e
would have expected from our knowledge of
southeastern economic activity. One obvious
implication is that persons in the college community, particularly students, are more likely to
have their funds in demand deposits or N O W
accounts, and that transactions balance levels
have been held down because students' families \
in other cities have been adversely affected by
recessions there, rather than in the university *
cities.
Aside from these t w o patterns, the quartiles
appear sensible in terms of our knowledge about
the relative pace of economic activity in the
Southeast.
The movement of financial institutions toward
offering transactions accounts at market rates of
interest, such as the super NOWs, will make the
method of ranking cities described in this paper
more effective. The ranking breaks down when,
for example, depositors, on a large scale, draw
down transactions accounts at the leading edge
of a recovery to invest the money at interest. This
will happen less frequently as greater numbers of
depositors have their transactions balances in
accounts offering market rates of interest. The
trend is strongly in this direction.
What does all this mean? Basically that this
transactions-deposit measure of city-to-city economic activity appears to hold up fairly well
under the tests of theoretical plausibility, validation v
with back data, and coherence with our knowledge of the southeastern economy.
As more data become available for analysis, we ?
will be able to subject our approach to the
additional testing and refinement that the results
of this article appear to warrant.
4

—William N. Cox
and Joel R. Parker
M A R C H 1983, E C O N O M I C

REVIEW

I

k

The Evolution of
IRA Competition
Nearly a year after depository institutions were authorized to
introduce individual retirement accounts, southeastern institutions
are offering a broader range of plans and smaller banks are
offering a more competitive selection of IRAs. An Atlanta Fed
survey of the IRA experience in the Southeast provides insight into
how banks and S&Ls will compete against each other—and
against nondepository competitors - in a deregulated environment
of the future.
New individual retirement account regulations
that became effective in January 1982 allowed
virtually unregulated competition for IRA funds
among depository institutions, insurance companies and securities dealers. This type of unregulated competition has spread with the lifting of
interest rate limits on certificates of deposit with
maturities of 3 1/2 years or more in May 1982,
and on certificates with 7-to-31 day maturities in
January 1983 and the introduction of money
market deposit accounts and super N O W accounts in late 1982 and early 1983. It will spread
further as the Depository Institutions Deregulation
Committee (DIDC) moves to remove interest
rate limits before authority for such limits expires
in March 1986. Developing IRA competition,
thus, provides an opportunity to study the way
institutions have reacted to opportunities for
new unregulated competition. That in turn, should
indicate how they may react as deregulation
progresses.
In January 1982 the Federal Reserve Bank of
Atlanta surveyed 121 financial institutions operating in the Sixth Federal Reserve District
about their original pricing of IRAs and the
features of their accounts. 1 In order to track the
evolution of IRA competition, we surveyed the

'"IRAs in the Southeast: A Laboratory for Deregulation" E c o n o m i c Review,
Federal Reserve Bank of A t l a n t a Vol. 67 (May 1982), pp. 4-12.

FEDERAL RESERVE B A N K O F A T L A N T A




same commercial banks, savings and loan associations (S&Ls), credit unions, insurance companies
and securities dealers in mid-November of 1982
w i t h questions similar to those w e asked the
previous January.
Their responses indicate that compared to
January 1982:
1. More small institutions have begun to offer
IRA plans.
2. Most institutions now offer a greater variety
of plans.
3. Most of the larger institutions (and a few of
the smaller ones) now offer payroll-deduction
IRA plans.
4. Rates paid on accounts of the same maturity
are more nearly equal among institutions of
the same type and among different types of
institutions.
They also indicate that:
1. Most institutions continue to offer rates
that generally are competitive with those on
alternative instruments.
2. Larger institutions offer slightly higher rates
and a wider variety of plans than smaller ones.
3. S&Ls continue to offer somewhat higher
rates than other institutions.
4. Securities firms continue to offer much
greater flexibility in their IRA accounts.
5. Maintenance and service charges on IRAs
are still common among insurance and securities
firms but quite uncommon at depository institutions.
23

"National securities firms generally at least matched large banks in
the number of plans offered and outstripped them in the variety of
investment choice within each plan ..."

Background for IRA Competition
The new IRA competition in January 1982 was
fueled by the expansion of both the number of
people eligible to hold IRAs and the amount of
income that could be sheltered from federal
income taxes in an IRA. The D l D C s decision not
to require a rate ceiling on IRAs also stimulated
the competition.
The expansion of both eligible population and
the maximum shelterable income was authorized
b y t h e Economic Recovery Tax Act of 1981. Until
1982 only individuals not covered by a qualified
private or government pension plan were eligible
to establish IRAs. The maximum amount of
income that an individual could shelter from
federal income taxes in an IRA in one year was
$1,500 or 15 percent of earned income, whichever was less. A couple could shelter $3,000 or
15 percent of earned income if both were
employed, or $1,750 or 15 percent of income if
only one spouse was employed. Beginning in
January 1982, eligibility was expanded to include
anyone with earned income. Maximum sheltered
income was raised t o the lesser of 100 percent of
earned income or $2,000 for an individual, 100
percent of earned income or $4,000 for a couple
w h o both earn income and 100 percent of
earned income or $2,250 for a couple with only
one person earning income.
According t o Treasury Department estimates,
these changes expanded the number of people
eligible t o invest in IRAs from 35 million to 7 5 - t o
- 85 million. If each additional eligible person
were to invest the $2,000 limit, in just one year it
would create an additional pool of IRA funds
worth $80 to $100 billion. Such a pool provides
the makings for an attractive market, particularly
when price competition is unlimited.
This expanded market was opened to rate
competition from depository institutions when
the D I D C authorized commercial banks and
thrift institutions to offer IRAs without interest
rate, minimum deposit or service charge limitations.
The major limitation imposed on these institutions was a minimum 18-month maturity. The
24




DIDC allowed depository institutions t o engage
in rate competition among themselves and with
the insurance companies and securities dealers
that also entered the IRA market enthusiastically.
In 1982 depository financial institutions moved
aggressively to offer IRAs but the potential pool
of IRA funds was, in reality, not totally allocated to
those accounts. The number of offering commercial banks increased from 5,077 on December
31, 1981 to 9,645 on January 31,1982. By June
30,1982, fully 11,547 banks were offering fixedrate IRAs and 8,240 banks were offering variablerate IRAs. Similar increases were recorded by
mutual savings banks. Funds in no-ceiling IRA
accounts at commercial and mutual savings banks
and S&Ls increased from $600 million at the end
of December 1981 to $22.2 billion as of December 1982 (Table 1). Commercial banks attracted
50 percent of the increase, savings and loans got
42 percent and mutual savings banks the remaining 8 percent.
The IRA market is potentially large, and IRA
accounts seem likely to stay in individual institutions where they are opened. The market is
thus an attractive one for institutions that can
offer the accounts. Our original survey of January
1982 provided evidence on the original offering
rates and characteristics of I RAs in the expanded
market created by the 1981 tax act. In our
resurvey we sought t o determine how rates and
service charges had changed in the face of both
generally falling interest rates and local competition, how other IRA characteristics had changed,
how the variety of accounts had changed and
whether more institutions had been drawn into
the competition.
To develop evidence on these points we went
back to the same 121 banks, savings and loan
associations, credit unions, insurance companies
and securities dealers that w e had surveyed
before. This group was chosen to represent the
largest depository institutions of each type as
well as smaller institutions in the states comprising
the Sixth District—an area that covers all or part
of Alabama, Florida, Georgia, Louisiana, Mississippi
and Tennessee. The survey also includes 41
M A R C H 1983, E C O N O M I C

REVIEW

Table 1 . IRA/Keough Accounts Outstanding at Depository Institutions
(billions $)
All
Institutions
End of
Period
1981
1982
1982
1982
1982

December
March
June
September
December

Total
25.4e
33.1

Commercial
Banks

No
Ceiling
.6
7.9

Total
7.4e

No
Ceiling
.2

11.7

3.9

Mutual
Savings Banks
Total
4.8e

Savings & Loan
Associations

No
Ceiling

Total

.03

13.2e

5.4

.5

No
Ceiling
.4

16.1

3.5
5.8

N.A

14.6

14.9

7.8

5.8

1.1

N.A

41.1

17.9

16.2

9.2

6.1

1.4

18.8

7.5

N.A

22.2

18.1

11.2

6.3

1.7

N.A

9.3

I
e - estimated on the basis of incomplete data
N A - not available
Sources: C o m m e r c i a l a n d Mutual Savings Banks—Federal Reserve Board, " M o n e y Stock M e a s u r e s a n d L i q u i d Assets"
Savings a n d Loan Associations—Federal Home Loan Bank Board, J o u r n a l a n d staff, (total outstanding), "Savings a n d Loan Activity,"
(no ceiling a c c o u n t s outstanding).

*

nondepository institutions—including both national and regional insurance companies and
- securities dealers.

Number of Institutions
* Offering IRAs

'

)
\

•

.

As was the case in January 1982, all large
banks, S&Ls, national insurance companies and
securities firms that w e surveyed offered at least
one IRA in November. The only large credit
union not offering I RAs previously had instituted
a plan by November. Most large institutions
offered several plans. The median number of
plans for large banks was four, and for large S&Ls
it was three. The larger credit unions and national
insurance companies generally offered fewer
plans; national securities firms generally at least
matched large banks in the number of plans
offered and outstripped them in the variety of
investment choice within each plan and the
ability to move balances among plans. In January
1982, most larger institutions had offered fewer
plans. For example the commercial bank with
the most plans (12) in November had offered
only six plans the previous January. Several larger
banks and S&Ls surveyed in November also
mentioned that customers might use other, nonIRA accounts, as IRAs in special situations—an
option not uncovered in the earlier survey.
» FEDERAL RESERVE B A N K O F A T L A N T A




More small institutions offered IRAs in November than the previous January, and smaller
institutions generally increased the number of
accounts offered. The number of smaller commercial banks offering IRAs rose from 11 to 1 7,
small S&Ls from 16 to 1 7 and small credit unions
from one to three. An additional regional insurance
company began offering an IRA, but three small
regional securities firms dropped the instrument.
(Table 2 shows the number of firms offering IRAs
and the number of accounts offered).

Principal Features of The Plans
In November 1982 the 18-month variablerate IRA was still the most-offered account for
banks and S&Ls. This account was offered by 74
percent of the institutions that offered an IRA.
Eighteen and 30-month fixed-rate accounts also
were offered by almost as great a proportion of
the§e institutions. Variable and fixed-rate accounts
with longer maturities were less popular, with
frequency of offerings declining with maturity.
Indexes used in determining rates on the
variable-rate plans were still somewhat varied.
The most c o m m o n indexes were: 1) current rates
on the offering institutions' six-month money
market certificate, or 2) its 30-month small savers
certificate, 3) rates on one or another short-term
Treasury security, or 4) a management decision,
based on short-term market rates. Rates on
25

"Our study indicates that S&Ls continue to offer somewhat higher
interest rates than banks."

Treasury securities were the index used most
often.
Early variation in rates offered by institutions
has diminished considerably, as we predicted in
our earlier report. The rate differential between
large and small institutions was not as great as in
our previous survey. Although larger institutions
generally offered more plans, they offered only
slightly higher rates than smaller institutions on
IRAs with the same maturities (Table 3). For
example, the median rate paid by large banks on
the 18-month variable-rate IRA was .15 percentage
points higher than that paid by smaller banks in
Novemberas compared with .28 points in January
1982. The large banks' median rate on 18-month
fixed-rate IRAs was only .06 percentage points
higher than that offered by smaller banks versus
1.13 percentage points difference earlier.

S&Ls' median rate on 18-month fixed-rate IRAs
was only .03 percentage points higher than that
paid by smaller S&Ls. Rate differences had been
much greater in January 1982. Rate variance was
also smaller between S&Ls and commercial banks.
Median rates paid by large and small S&Ls on 18month variable-rate plans were .13 and .18
percentage points higher than those paid by
large and small commercial banks, respectively.
Comparison of median rates paid on 18-month
fixed-rate plans produced the greatest rate differences between S&Ls and banks. Large S&Ls'
median was .29 percentage points above that of
large banks. The median rate offered by smaller
S&Ls was .38 percentage points higher than that
offered by smaller banks; still these differences
were much less than those found previously.
Our study indicates that S&Ls continue to offer
somewhat higher interest rates than banks. In
larger institutions, the highest median differential
between large S&Ls and large banks was on the
18-month fixed-rate IRA, at .29 percent. This

Rate variance had declined among S&Ls also.
The median rate offered by larger S&Ls on the
18-month variable-rate plan was .11 percentage
points above that offered by smaller ones. Large

Table 2. Institutions Offering IRAs
Number of Plans
For Institutions
Offering IRAs

Number
Offering
Type of
Institution

Commercial
Large
Small
S&Ls
Large
Small
Credit Unions
Large
Small
Insurance Co.
National
Regional
Securities Firms
National
Regional

26



Number
Surveyed

November

January

Median

November
High

Low

January
Median

16
18

16
17

16
11

4
2

12
5

1
1

3
2

16
18

16
17

16
16

3
2

10
4

2
1

2
1

6
6

6
3

5
1

2
1

4
3

1
1

2
3

9
12

9
6

9
5

2
2

6
2

1
1

1
1

8
12

8
6

8
9

4
3

5
5

2
1

3
1

M A R C H 1983, E C O N O M I C

REVIEW

I

#
Table 3. Interest Rates Paid on IRAs
18 M o n t h Maturity
January and November 1982
Fixed Rate

Variable Rate

Median Rate

Median Rate
November

January

November

January

Small Commercial Banks

9.11

13.07

10.00

12.75

Large Commercial Banks

9.26

13.35

10.06

13.88

Small Savings a n d Loans

9.29

12.72

10.38

14.00

Large Savings and Loans

9.39

13.54

10.35

14.45

»

»

'

•

1

»

differential is still close to the .25 percentage
point differential commonly found in deposit
rate regulation. O n other accounts, the differential
also was near .25 percentage points.
Rate variation also generally declined within
size and institution categories. To measure variation
we divided the standard deviation of rates in
each category of institution by mean rate for the
category for both types of 18-month accounts.
These statistics—called coefficients of variation—
are shown in Table 4 and illustrate the decline in
variation. The coefficient increased only for the
variable-rate IRAs offered by small banks. In the
other categories it declined by as much as 35
percent.
A third factor other than rate and maturity
possibly affecting the attractiveness of a particular variable-rate IRA is the frequency of rate
changes. In early January a year ago, most institutions were setting their rates at monthly or
longer intervals. In our November resurvey, w e
found few institutions setting rates at greater
than monthly intervals and a larger proportion
setting rates weekly. Smaller S&Ls and larger
banks most often chose weekly intervals (see
Table 5).
Fixed-rate instruments otherthan the 18-month
account were offered by many institutions that
we resurveyed. More institutions were offering
the six-month money market certificate and the
30-month small saver certificate as IRAs than
when w e first questioned them. In addition to
most large institutions, well over half of the small
institutions were offering both of these fixed-rate
plans.
FEDERAL RESERVE B A N K O F A T L A N T A

!




Rates paid on the IRA money market certificate
were still tied closely to those paid on regular
money market certificates. The rates varied only
slightly, with offering institutions paying a rate of
around 8.569 percent, the highest allowed at the
time of the survey.
The 30-month fixed-rate I RA was offered more
often by banks than byS&Ls. Well over half of the
banks offered this account compared to only 29
percent of the S&Ls. For both groups, the median
rates were tied even more closely to the maximum
legal rate set for small savers certificates than in
the earlier survey. Fewer institutions than previously were paying rates that fell significantly
below the Treasury note rate (Chart 1), indicating
that IRA rates may have become somewhat
more competitive with taxable alternatives.
In addition to the four plans discussed above,
some institutions offered multi-year or openmaturity I RAs, the latter of which could be used
to accumulate sufficient funds to invest in fixedmaturity time certificates. Over half of all institutions resurveyed allowed at least some of their
regular certificates, such as a 91-day certificate,
to be designated as an I RA. Over a quarter of the
larger institutions were even more flexible, allowing
customers to open any of their regular certificates
as an IRA account.
Nearly all banks and S&Ls continued to shun
establishment or service fees, although a few
mentioned that they might begin charging in the
future. One small S&Lthat had reported a set-up
charge in the first survey has continued the
practice. Only 6 percent of all surveyed banks'
and S&Ls' IRA plans carried maintenance fees.
27

"Almost all of the larger banks and S&Ls...offered [payroll
deduction] plans to employers."

M i n i m u m initial deposits remained low for
banks and S&Ls; more than half kept their deposit
requirement at $100 or less. For all plan types
combined, a greater percentage of larger institutions had minimum deposit requirements of
$100 or less than did the smaller institutions.
M i n i m u m deposits were generally higher on
fixed-rate accounts. For example, the all-institution
median requirement for the 30-month fixed-rate
plan remained at $500; that for the popular 18month variable rate plan was $100. One large
S&L, however, required a $2,000 m i n i m u m on a
second, higher yield 30-month IRA. This higher
minimum IRA was offered in addition to the
S&L's $500 minimum 30-month plan. The account
w i t h the higher m i n i m u m yielded only slightly
more. One small S&L had a similar arrangement

w i t h its 18-month fixed-rate IRA. This account
with the higher m i n i m u m also paid more.
Payroll deduction plans allow financial institutions t o tap workers' savings at the source and
allow workers t o put away retirement funds
automatically. W e found in November that almost
all of the larger banks and S&Lsthat w e surveyed
offered these plans to employers. This is a
considerable gain since January 1982 when most
large banks but only half of the large S&Ls had
such plans available. Small institutions continued
to lag behind on these plans, showing little gain
since the previous survey (Table 6). The large
institutions' nearly unanimous adoption of payroll deduction plans may be a reaction to similar
plans being offered widely by national insurance
and securities firms.

Table 4 . Variation in Interest Rates Paid on IRAs
1 8 - M o n t h Maturity
November and January 1982
Fixed
Coefficient of Variation
January
November

Variable
Coefficient of Variation
January

November
Small Banks

.0992

.0560

.0532

.0814

Large Banks

.0704

.0881

.0736

.0837

Small S&Ls

.0670

.0711

.0838

.0909

Large S&Ls

.0749

.1024

.0387

.0461

T a b l e 5. Frequency of Rate Changes for 1 8 - M o n t h Variable Rate IRA Plans
Quarterly

No Set
Schedule

Daily

Weekly

2 Weeks

Monthly

Small Commercial Banks

0

20%

0

50%

30%

Large Commercial Banks

0

53%

0

40%

6%
0

11%

0

0

Small S&Ls

0

56%

0

33%

Large S&Ls

7%

33%

17%

40%

28



0
0

M A R C H 1983, E C O N O M I C

REVIEW

M

Chart 1 . Rates Paid on IRAs and U.S.Treasury
Notes with 3 0 - M o n t h Maturity

T a b l e 6. Institutions Offering Payroll
Deduction IRAs

Effective Annual Yield
13.00

12.00

High

a

11.00

f
10.00

9.00

8.00

Low

Small
Banks

Large
Banks

November 22, I982

A

Small
Saving
and
Loan

Type of
Institution
30-month
constant
maturity
U.S. Treasury
N o t e Rate
(week e n d e d
November 12,
1982).

Large
Saving
and
Loan

i
I

FEDERAL RESERVE B A N K O F A T L A N T A

I
*
I

»
I
I

[
I

I

1

I
#
•

16
18

15
3

11
3

16
18

13
5

8
1

6
6

3
3

3
1

9
12

8
6

3
1

8
12

7
1

6
0

Credit Unions
All six large credit unions resurveyed in November
offered at least one IRA plan; only five had
offered an IRA earlier. The average number of
plans offered per large credit union was two.
Only one large credit union was offering a
variable-rate plan, its only plan. Three institutions
offered t w o fixed-rate plans and one offered
four.
The fixed-rate plans ranged in maturity from
12 months t o an open maturity. The t w o 12month plans had effective yields of 10.9 percent
and 9.01 percent, respectively; the rate of return
on the 18-month variable-rate plan was 10.42
percent The median rate on the three 18-month
fixed-rate plans was 8.84 percent; that on the
three 30-month fixed-rate plans was 8.9 percent
The median rate of return on the three openmaturity, fixed-rate plans was 8.3 percent The
median m i n i m u m denomination for all plans was
$500, quite similar to banks' m i n i m u m on fixedrate accounts. Three of the six large credit unions
offered payroll-deduction IRA plans.
Of the six small credit unions resurveyed,
three were offering IRAs (a gain of t w o since
January). O n e offered a fixed-rate plan only;
while one offered three fixed-rate plans. O n e
offered a variable-rate plan and a six-month
money market certificate. The rate of return on
the only variable rate plan offered was 10.98
percent This plan had an open maturity and no

l
•
I
[
I
[
j

C o m m e r c i a l Banks
Large
Small
S&Ls
Large
Small
Credit Unions
Large
Small
Insurance Co.
National
Regional
Securities Firms
National
Regional

Number
Surveyed

Number
Offering
Payroll
Deduction
IRAs
Nov.
Jan.

1




m i n i m u m denomination. Two of the four fixedrate plans also had open maturities: one had a
minimum denomination of $5, the other had no
minimum denomination. These plans offered
12.55 percent and 9 percent, respectively. The
other t w o fixed-rate plans, offered by the same
institution, had 18-month maturities. One had a
m i n i m u m denomination of $500 and a rate of
return equal to 12.13 percent, the other a minim u m denomination of $2,000 and a return equal
t o 12.68 percent Each of the three smaller credit
unions offering IRAs offered payroll deduction
plans.

Securities Firms
Increasing flexibility and variety in depository
institutions' IRA offerings brings them closer t o
their nondepository competitors, the securities
and insurance firms. In November, however,
these firms paid rates on their IRAs more similar
t o those paid by depository institutions than they
had been previously. W e surveyed eight national
and 12 regional securities firms and found more
of the national firms offering each general type of
29

"Half of the regional insurance companies re-surveyed still were
not offering IRAs."

securities plan in November than in January
1982.
The eight national securities firms resurveyed
continued t o offer more investment options and
greater investment flexibility than depository
institutions. Self-directed, custodial, and moneymarket fund programs remained the three major
investment categories. Most firms offering more
than one program also continued t o allow customers the option of moving funds freely among
programs, dividing funds between them, or concentrating all funds in one plan.
All eight national securities firms offered a selfdirected investment plan—a gain of t w o since
January 1982. One firm offered only this type of
plan. Self-directed investment programs included
whatever investments the firm can offer: stocks,
bonds, options, certificates of deposit, annuities,
zero-coupon securities, limited partnerships,
mutual funds, and others. Five of the eight
national firms acted as custodians for their selfdirected plans; three used banks as outside
custodians. All eight firms' self-directed programs
contained a provision for earning interest on or
"sweeping" idle cash balances. Provisions for
sweeping accounts varied. All firms swept accounts daily. Of the five firms acting as their o w n
custodian, one swept all balances into a money
market fund, two swept balances greater than
one dollar into a money market fund, and t w o
swept balances over $250 into a money market
fund. Of the three firms that used outside custodians, two swept all balances into a money
market fund, one automatically swept all balances
into a money market fund with a minimum
balance of $1,000.
Establishment fees for self-directed plans fell
between $20 - $30 for seven firms, while one
firm charged $75. Annual maintenance fees for
seven firms fell between $20 and $35 but were
higher ($50) for one firm. Six firms specified no
minimum-deposit requirement; one required
$200, the othera minimum of $250. Seven of the
eight firms did not require m i n i m u m additional
deposits for their self-directed plans, but one
required minimum additional deposits of $200.
30




«

Three firms attached commission fees for moving
funds among investments, while five required no „
such fee.
Seven firms also offered custodial plans in
which the customer invests in one type of mutual
fund or another. Five of the seven offered one
account, one offered t w o accounts, the other»]
offered 10. Of the five offering just one account,
establishment fees ranged from a maximum of *
$15 t o no fee at all. Maintenance fees for these
five ranged from $5 t o $15 per year. M i n i m u m
initial deposits for these same five ranged from a
no set amount to $500. The t w o firms offering
more than one custodial account replied that
establishment fees, maintenance fees, and initial
deposits would depend on which mutual fund
was selected. The three investment directions
for these mutual funds—short-term investments,
equity investments, and bond and other short- •
term debt securities—were generally unchanged)
since our earlier survey.

In November, seven of the firms offered money *
market mutual funds for IRA investment, up from
four in January 1982. Establishment fees for
these accounts ranged from zero to $25. Six firms
required m i n i m u m initial investments ranging
from $250 to $1,000. One firm required no 4
minimum initial investment. Requirements for „
additional investment ranged from zero t o $50.
The median rate of return on these money .
market funds, for the third week of November,
was 9.42 percent—somewhat above the rate
paid by banks and S&Ls on 18-month variablerate accounts at that time but below the median
rate on 18-month fixed-rate accounts at these 1
institutions.
Of the eight national firms resurveyed, seven '
offered payroll-deduction plans. Three made J
available only their custodial plan for payroll
deduction; four made available all of their IRA J
plans. Of these last four, t w o firms said they
would work directly with the company to set up
the most suitable program.
Regional securities dealers continued to act as
intermediaries between national brokerage houses
and their customers. Of the six firms offering .
M A R C H 1983, E C O N O M I C REVIEW

J

IRAs, one offered access t o a custodial account,
one offered a custodial and self-directed account,
the remaining four firms offered all three investment options.
Each of the five regional firms offering custodial
accounts offered at least three custodial programs.
Establishment charges, maintenance charges, and
minimum denominations for each custodial account depended upon which mutual fund was
selected. All money market funds offered by four
of the regional firms had outside custodians.
Only one of these firms offered a payroll-deduction
IRA

annuities. Flexible-premium annuities required
small, monthly or annual payments. Single-premium
annuities required one large lump-sum investm e n t usually rolled over from another I RA account
Of these three companies, one offered a flexiblepremium, fixed-annuity plan only, the other t w o
offered both a flexible-premium and singlepremium plan. Of the t w o companies offering
both, one offered the same rate of return on both
plans (9.5 percent); the other company offered a
higher return on its single-premium annuity than
it did on its flexible-premium plan, 11.5 percent
and 10.75 percent, respectively.

Insurance Companies

Two of the insurance companies also offered a
custodial IRA account, similar to those offered by
securities firms. Each offered customers four
different mutual funds.

In January 1982, all of the national insurance
companies surveyed were offering at least one
version of an annuity plan to IRA customers.
Indeed, these plans had been in place as I RAs for
sometime. Five of the 12 regional firms surveyed
also offered such plans. By November another
regional firm had begun to offer an IRA plan, and
the variety of features offered in insurance firms'
IRA annuities had increased.
Annuities varied in as many as three dimensions—
type of investment and return, type of load, and
type of premium. The first type of distinction,
investment and return, had t w o basic options—
the variable annuity and the fixed annuity. The
variable annuity, usually self-directed, offered no
guaranteed rate of return and offered as many as
three investment choices: short-term investment
equity investment, and long-term bond and
securities investment. Four companies offered
variable annuity plans. None had establishment
charges; their service charges varied from zero t o
$36 a year.
Fixed annuity plans, on the other hand, offered
a contractual rate of return, were not self-directed,
and did not offer the investment flexibility of the
variable annuity plans. Eight of the nine insurance
companies offered at least one of these plans.
Current rates of return ranged from 9.5 percent
to 15 percent (on a slow changing variable rate
plan) with a median rate of 11.50 percent None
of these plans had establishment charges. Their
service charges varied from zero on half of the
plans (generally those with lower yields) to $36.
Three national insurance companies also described their plans according t o the annuity's
type of premium. These companies designated
their plans as flexible-premium and single-premium
» FEDERAL RESERVE B A N K O F A T L A N T A




All nine of the national insurance companies
resurveyed offered payroll-deduction plans. Four
of the companies used the same plans as they
did for their regular I RAs. Five used only some of
their regular plans or had developed special
payroll-deduction plans. Of these five companies,
t w o offered both single-premium and flexiblepremium annuities; both used their flexiblepremium plans for payroll-deduction I RAs. Another
company had a payroll-deduction plan with a
higher rate of return than that earned by its
regular IRA annuity; the other t w o companies
had several, special plans for their payrolFdeduction
IRAs. These special plans used the general investment types previously mentioned: short-term
investment, capital investments, and long-term
bond and securities investments. W i t h these
special plans, employers invested annual, lumpsum amounts determined by a contract made
between the employer and the insurance company. The insurance company charged a flat fee
for maintenance of the annuities.
Half of the regional insurance companies resurveyed still were not offering I RAs. Three of the
six that did were offering t w o annuity plans, the
other three only one. All three firms offering t w o
plans offered a single-premium, fixed annuity,
and a flexible-premium, fixed annuity. One of
the three companies paid a higher rate of return
on its single-premium plan (13.25 percent) than
it did on its flexible-premium plan (12 percent).
The other t w o companies offered the same rates
on both types of premiums. Of the three companies offering only one annuity, t w o plans were
variable annuities with withdrawal fees, the other
was a fixed annuity with both establishment and
31

"Evolving IRA competition... made the surveyed institutions more
alike in the types; characteristics and rates paid on IRAs."

withdrawal fees. Rates of return on these three
plans were between 12 and 13 percent Two of
the companies were using their flexible-premium
plans for payroll-deduction IRAs.

Summary and Conclusions
W h e n w e previously surveyed financial firms
that were allowed t o offer IRAs, w e found that
nearly all large firms were offering at least one
plan and most offered several. W e found fewer
small institutions offering the plans, and those
offering the plans paying lower rates of return
than the larger institutions. Rates offered on I RAs
varied considerably among individual institutions,
types of institutions and sizes of institutions.
National securities and insurance firms provided
greater flexibility in their plans, but generally
offered lower returns and assessed transactions
charges not levied by depository institutions.
Evolving IRA competition seen in our November
resurvey of the same 121 institutions brought
changes that made the surveyed institutions
more alike in the types, characteristics and rates
paid on I RAs. More small institutions were offering

32




IRAs and most depository institutions had increased the variety of plans offered so that they
more nearly mirrored securities dealers. More
banks and S&Ls offered payroll-deduction IRA
plans, again moving closer t o their securities and
insurance competitors.
Rates offered on I RAs were considerably more
similar in November than the previous January.
By almost any comparison among institutions,
the rates have converged. The rates being offered
in November had generally fallen since January,
but no more than market rates.
The IRA experiment in unregulated competition
may suggest the evolution w e can expect as
other deposit rate ceilings are lifted. If so, w e may
expect (1) institutions that hold back at first to be
drawn into competition, (2) competitors to structure a variety of accounts t o accommodate
customer needs and mirror competitors' offerings
and (3) rates offered by offering institutions to
converge around market rates on alternative
instruments.
— B. Frank King
and Kathryn Hart

M A R C H 1983, E C O N O M I C

REVIEW

Pressures are mounting that could force merchants, bankers and
others to resolve longstanding differences, clearing the way for the
retail debit card to achieve its potential in tomorrow's payments
system. But the consumer still must be convinced.

For several years, payments system experts have
been predicting that plastic cards will replace
checks and many cash transactions at the retail
points of sale where goods or services are purchased. In these scenarios, plastic (debit) cards
activate com puter term inals at cashier stations or
check-out counters t o transmit payment instructions through an electronic telecommunications
network linking retailers and financial institutions.
When a sale is completed, the balance in a
customer's checkingaccount is decreased by the
amount of the purchase almost instantly, while
the balance in the retailer's account is increased.1

' Many of today's debit card transactions at the POS are paper-based. Debit
cards are also used to access a u t o m a t e d teller machines (ATMs), w h i c h
may be located on-premise at s o m e retail outlets. However, paper-based
transactions, ATM access, a n d other transactions involving a plastic access
card such as c h e c k guarantee services a n d credit card transactions, are
outside t h e s c o p e of this article.

» FEDERAL RESERVE B A N K O F ATLANTA




This transition has not materialized on a large
scale for several reasons. While the technology
exists to link thousands of merchants and thousands of financial institutions in an integrated
point-of-sale (POS) network, there has been no
ground swell of support for the concept. The
American consumer has not been receptive t o
the debit card alternative. At the same time,
legal, fraud, security, and competitive factors
have kept many financial institutions and merchants from developing and promoting the concept
aggressively.
Although growth in the use of debit cards at
the retail point of sale has been slow, recent
trade periodicals include numerous announcements of new pilot tests of the c o n c e p t Throughout the nation this renewed interest in the debit
card suggests that, even though earlier forecasts
were far too optimistic, they may still prove
accurate over the long run.
33

The recent spate of debit card experiments at
the retail point of sale suggests that the concept
is about to embark on a period of accelerated
growth leading to a significant role in the future
electronic payments system. More importantly,
certain of the experiments suggest that some
retailers have become willing to take a leadership
role in developing the electronic debit card, with
or without the active cooperation and assistance
of financial institutions. However, to realize the
full potential of the debit card, the industry must
devote its attention t o the thorny issues retarding
its d e v e l o p m e n t

Evolution of The Debit Card
The debit card is evolving as an alternative to
the check, f o r t h e customer's funds accessed in a
debit card transaction are the kind traditionally
accessed with a check.
The construction and layout of the plastic card
used in a debit card transaction derive from the
credit card. Generally, debit cards use the same
embossing and magnetic-stripe technology used
on bank credit cards. Often, the workflows for
credit card and debit card transactions from
merchants to facilitators are identical. Technologically, there is no reason why one card could
not serve both a credit card and debit card role at
the point of sale for electronic fund transfers.
Today, the debit card is used most frequently
as an access device to automated teller machines
(ATMs). ATMs have played an important role in
the evolution of debit cards by familiarizing
customers with the concept of using plastic
rather than a check.
Financial institutions began developing what
became known as debit cards as an A T M access
device for their many customers without credit
cards. While more than 80 percent of the nation's
households maintain a checking account, only
35 to 40 percent hold a bank credit card.2

' T h e c h e c k i n g account estimate is from:
Brown R. Rawlings, "Future of the Check," Proceedings of a C o n f e r e n c e
on t h e Future of t h e U.S. Payments System, J u n e 2 3 - 2 5 , 1 9 8 1 .
Atlanta, Georgia: Federal Reserve Bank of Atlanta, 1981, pp.52 a n d 61.
The credit c a r d estimate is from:
Payment Systems Perspective '82. Atlanta Georgia: Payment Systems,
Ine, January 1982, pp. 4 6 a n d 48.

34




Without an access device such as a debit card,
only financial institution customers with a credit
card could use ATMs.
Check guarantee services also link the concepts
of plastic and checks in the minds of customers
and merchants. Some check guarantee services
rely on a plastic identification card that a customer
inserts into a small terminal along with the check
to be guaranteed. An approved check is endorsed
and returned to the customer along with the
identification card. If the guarantors policies
have been followed and the check is approved,
the merchant receives a "guaranteed" check.
While A T M access cards and check guarantee
cards began evolving a debit card concept among
consumers and merchants, spiraling costs in

PARTIES I N V O L V E D IN A N
ELECTRONIC DEBIT
CARD T R A N S A C T I O N

}

•
*

,

Typically, a retail transaction using a debit card to
transfer payment electronically involves three types of
participants: customers, merchants, and facilitators.
Customers. O n e w h o buys a good or service and
elects to make the purchase with a debit card. The
customer may be buying for a business, but the focus of
this article is the customer making a purchase as a
member of a household unit.
Merchant. A retailer, professional, or service organization from whom the customer desires to make a
purchase.
Facilitator. An organization that provides all or part of
the electronic interface between a customer's checking
deposits and a merchant's account.
For example, the customer may have a checking account balance at one financial institution and the merchant at another. Either or both of the financial institutions
might operate the point-of-sale networks, or the merchant
may have an arrangement with yet another organization
to move funds electronically from its customers' accounts
into the merchant's account. Any of these intermediate
organizations—the merchant's financial institution, the
customer's financial institution, or a third party network
operator—could be referred to as a facilitator. Conceivably,
as a few experiments are now demonstrating, the merchant can be a facilitator.
*
Therefore, a facilitator is any organization involved in
transferring funds electronically from a customer to a
merchant. Accordingly, the process of transferring funds
electronically from customer to merchant is referred to as
facilitation.

M A R C H 1983, E C O N O M I C

1

REVIEW

$

•

i

*

! cash, check and credit card operations kindled
; the interest of merchants and financial institutions.
Electronic debit cards promised to stem, if not
reduce, operating costs for both groups.

Table 1 . Visa Debit Card Growth Rates,
1982 and 1981
1981"

%

Chg.

388

271

43.2

Quarterly transaction value
(sales a n d A T M withdrawals)

$544m

$256m

112.5

N u m b e r of c a r d h o l d e r s

3.1m

1.9m

63.2

Financial institutions offering

» Recent Growth of Retail Debit Card Use

Debit cards in use today are issued by financial
institutions on a proprietary basis or as a product
i of one of the national bankcard associations. The
former cards often are considered to be local or
regional in scope. From the outset, the latter
, cards were intended to be national or international.
Table 1 provides a glimpse at the recent
growth in the Visa debit card as an example of
how such cards are faring in the marketplace. At
' this time, the transaction volumes measure primarily paper-based debit card transactions, not
electronic-based transactions. The number of
financial institutions offering the Visa debit card
is a measure of the institutions that have agreed
to offer the card. Some are not yet offering cards
even though they have signed agreements to do
so.
Despite the impressive growth rate forthe Visa
debit card, the debit card—paper or electronic—
has yet to impact appreciably the volume of
credit card, cash or check transactions.

1982*

Visa Debit Card

;

m=million
' - Q u a r t e r ending J u n e 30, 1 9 8 2
" - Q u a r t e r ending J u n e 30, 1981
Source: Mr. David Brancoli, Administrator of Public Relations, VISA USA,
t e l e p h o n e interview December 10 1982

For the electronic debit card to become a
major payment system, a vast array of customers,
merchants and facilitators must be incorporated
into electronic networks. Let's look at the formidable task confronting builders of an "electronic highway" f o r t h e nation's retail commerce.
Potential for consumer use. Households constitute the potential consumer market for retail
debit cards. In 1980, there were about 80 million
households in the United States. Of these about
59 million are classified as "family" households
and the other 21 million-plus are considered
"non-family" households. 3
Customers often have several options for making
retail payments. Table 2 shows retail customers'
payment habits as indicated in a nationwide

survey by Payment Systems, Inc. (PSI) of Atlanta
during November and December 1981. The
customers expressed strong reliance on cash,
checks, and, in some instances, credit cards.
Debit cards did not garner even an honorable
mention.
The PSI survey also asked whether interviewees'
financial institutions offered a debit card. Responses were:
Yes
30.8 percent
No
43.2 percent
Do Not K n o w . . .26.0 percent 4
The debit card's support pales in contrast to
the widespread availability and high levels of
awareness enjoyed by its primary alternatives.
PSI also found that only 4.6 percent of the
survey's participants actually held a debit card
and that each used the card 6.4 times a month. 5
Asked whether they would use a debit card if
their financial institution provided it, about 25
percent of PSI's respondents said they definitely
or probably would. 6
In sum, the base of actual debit card users is
very small, while the base of potential users is
large. Current debit card transaction volumes
(primarily paper-based transactions) are small.
For the electronic retail point of sale to become a
viable alternative to cash, checks, and credit

3

5

Potential for Retail Debit Card Services

T h e N u m b e r N e w s , S u p p l e m e n t to A m e r i c a n D e m o g r a p h i c s , Volume
2 (March 15, 1982), p. 3. Note: This supplement was circulated in the April
1982 (Volume 4) issue of A m e r i c a n Demographics.
4
Table 43, " P a y m e n t Card Awareness a n d Usage," Payment Systems
Perspectives '82.Atlanta, Georgia: Payment Systems, Inc., January 1982,
p. 104.

» FEDERAL RESERVE B A N K O F ATLANTA




Table 43, " P a y m e n t Card Awareness a n d Usage," a n d Table 45, "Debit
Cards Held and Use," Payment Systems Perspectives'82. Atlanta, Georgia
Payment Systems, Inc, January 1982, p. 104, 106.
"Table 46, "Likelihood of Using a Payment Card if Offered, S e g m e n t e d by
Region and M a r k e t " Payment Systems Perspectives '82, p. 108.

35

Table 2. Ways of Making Personal Purchases, November-December 1981

Type of Retailer
Food supermarkets
Major department store
Furniture/appliance store
Discount department store
Men's or women's clothing store
Gasoline service station
Restaurant (out of town)
Restaurant (at home)
Airline tickets
Hotels/motels

Cash
65.3
50.9
32.1
62.0
51.9
64.4
72.2
85.4
32.2
46.2

M e t h o d of Payment (Percent)*
Bank
Other
Credit
Credit
Check
Card
Card
47.8
33.8
36.5
28.4
35.6
8.9
3.1
7.3
20.3
12.8

13.2
14.1
9.4
15.0
4.0
16.7
8.5
16.3
23.8

Do Not
Purchase

26.8

25.5

6.1

18.1
10.7
7.7
7.6
9.0
5.1
30.4
18.5

•Multiple responses w e r e allowed in the survey. Therefore, totals may e x c e e d 100%.
Source: Table 5, Ways of Making Personal Purchases by Region a n d Market, Payment Systems Perspectives '82, Atlanta, Georgia. Payments
Systems, Inc, January 1982, pp. 13 a n d 14.

(

1

cards, many more people must hold and use
debit cards.
Potential for merchant participation. Table 3
profiles the size and diversity of U. S. retail
outlets. For electronic debit cards to become a
meaningful payment alternative, many of the
nation's more than 650,000 retail outlets must
be connected into an electronic network with
the financial institutions where customers and
retailers hold funds. Since stores often have
multiple cashier stations or check-out lanes,
plugging in to the "electronic highway" involves
an even greater number of points of sale than
retail outlets.
Even though the table's 1977 figures understate
the number of retail outlets today, they make a
pertinent point: The success of electronic debit
cards depends on the rate at which retail outlets,
especially those generating many transactions,
connect with the electronic highway.
Extensive electronic highways already exist in
Iowa and Nebraska According to Business Week,
the Dahl's Food Market chain in Des Moines
uses one of these highways:
36




A Dahl's customer can pay his bill electronically with a proprietary debit card issued
by one of 105 of the Iowa Transfer System's
592 members. A customer simply passes his
plastic card through a magnetic-stripe reader
built into a point-of-sale terminal that also
functions as a cash register, punches in his
personal identification number, and the amount
of his tab is instantaneously transferred. 7
Today, access t o such an extensive local
network is the exception, not the rule. Merchants
in most areas of the country lack access t o the
shared networks enjoyed in Dahl's marketing
area
The facilitator's role. About 40,000 commercial
banks, savings associations, and credit unions are
potential facilitators—if and when they offer
their customers debit cards and offer their merchant customers debit card terminals. Of course,
not all of these institutions will operate switches.

'"Electronic shopping builds a base," Business Week, October 2 6 , 1 9 8 1 , p.
125.

M A R C H 1983, E C O N O M I C REVIEW J

-

Table 3. Retail Establishments: Types, Numbers and
Sales Per Establishment, 1977
Type of
Establishment

N u m b e r of
Establishments

A n n u a l S a l e s Per
E s t a b l i s h m e n t ($)

Grocery
Department
Variety
Service station
Restaurant
Drinking establishments
(alcoholic beverages)
Book store
Jewelry store
Florist
Camera shop
Liquor store
Sporting goods
Total

126,635
8,807
14,152
146,523
237,728
70,886

702,870
8,732,764
490,978
366,829
228,857
97,359

7,589
19,670
20,092
3,550
35,144
17,147
672,779

226,949
254,727
108,354
312,890
346,874
243,304

Source: 1 9 7 7 C e n s u s of Retail T r a d e , V o l u m e II, Part I, U.S. Department of Commerce, Bureau of Census, November 1980, pp. 1 0 , 1 1 , 1 4 , 1 6 .

The majority will probably participate in shared
networks, either directly or through a correspondent or national bankcard association.
Facilitators need not be financial institutions or
bankcard associations. In recent years several
large retailers including Sears, J.C. Penney, Kroger,
and Safeway have sought larger roles in the
delivery of electronic banking and payment
services. For example, J.C. Penney stores now
accept Visa cards and can access Visa's authorization system electronically. In fact, the number
of potential facilitators grows and diversifies on
what seems a daily basis.
From the perspective of customers, merchants,
and facilitators, then, the debit card offers potential. Yet little of the card's potential has been
realized so far.

What's Impeding The
Development of Electronic
Retail Debit Cards?
Before the potential for electronic debit card
transactions can be realized, several issues must
be addressed: (1) the differing perspectives of
merchants and financial institutions, (2) security
and the potential for fraud, and (3) the economic
incentives of the debit card and its alternatives.
Response to these issues will determine how
rapidly the card's potential becomes reality.
» FEDERAL RESERVE B A N K O F A T L A N T A




The Conflict Between Merchants
and Facilitators
For several years merchants and commercial
banks have been at an impasse over how to
implement electronic payment systems, especially retail electronic fund transfer (EFT) systems.
The differing perspectives reflect differences in
technologies being used, in terminal ownership,
in customer bases, and in approaches to pricing
the service.
Technology. Financial institutions typically base
their debit cards on the magnetic-stripe technology used for years on bank credit cards.
Grocery stores, on the other hand, typically
base their technology on an optical scanner that
reads bar codes on product labels and transmits
the information to an electronic cash register, or
ECR. In this environment, the ideal debit card
would incorporate customer and financial institution information in bar code-readable formats.
In reality, supermarket tests usually rely on small
terminals and magnetic-striped cards to effect
electronic payments.
Department stores typically prefer optical character recognition (OCR) characters read from
merchandise tags and proprietary credit cards
with a hand-held " w a n d " or "gun." Product and
customer information is fed into an ECR to effect
electronic payments.
Finally, gasoline stations are experimenting
with devices at the gasoline pump that use a card
with a magnetic stripe. The cardholder's information
is combined with transaction data generated at
the p u m p t o effect payment
Financial institutions and each of these merchant factions are w e d d e d to their respective
investments. It is unrealistic t o expect the merchant groups to give up their technology in order
to accept electronic payments.
However, as terminal prices continue to decline, it is very reasonable t o expect such devices
to become more popular. For merchants unwilling
to install stand-alone terminals, it is also reasonable
to expect that many plastic cards will imitate the
multiple technologies accessible in the forthcoming Visa electron card. O n e way or another,
current differences in technology appear t o be
resolvable.
Ownership of terminal devices. Financial institutions tend to prefer owning the necessary
terminals and charging merchants a useKs fee for
making transactions through them. O n the other
hand, retailers t e n d to prefer devices that are
37

integral components of t h e i r o w n electronic cash
registers.
Accordingly, many merchants are amenable to
paying a transaction fee, not including the cost of
terminals, to a financial institution. But other
merchants w o u l d prefer t o own the terminals as
well as the switch for their outlets and t o charge
financial institutions a fee for transactions. The
importance of this issue should decline as merchants and financial institutions realize that the
important issue is providing customers easy
access to electronic debit card transactions, not
how they are provided.
Differences between customer bases. Merchants began offering their own credit cards to
build customer loyalty. They found that monthly
statement mailings offered an effective promotion
and sales medium. W h e n bank credit cards
became formidable alternatives, merchants were
(and often still are) reluctant to honor them,
fearing the cards could erode their customer
bases.
Besides, the cashier station or check out stand
represents something of a necessary evil to
retailers because it costs money to operate and
occupies valuable floor space that could be used
for more profitable merchandising. Under these
conditions, merchants are skeptical of wide varieties of plastic cards, all using different forms or
terminals to complicate and slow down the
purchase process. Furthermore, the previously
stated reservations about bank credit cards also
color many merchants' reactions to bank debit
cards.8
Financial institutions, too, seek a competitive
edge to retain their customer bases. Therefore,
they are reluctant to share their EFT products
with other financial institutions in their local
market, even though the merchant may sell to
customers of several institutions.
A stalemate results in which financial institutions
refuse to cooperate and merchants reject EFT
concepts until a way is found to use one terminal
servicing all of their customers. This issue may
"Jeffrey Kutler, "Will Bankers and Retailers Ever Get Together?" Transition,
Volume 2 (June/July 1982) pp. 2 5 and 26.
«Howard Jenkins, "EFT at the Supermarket Saves Time, Money," A m e r i c a n

38



persist as long as financial institutions perceive
themselves as the sole source of electronic
services.
In practice, differences tend to disappear quickly
when a merchant or another third party announces
plans to offerthe electronic sen/ice that merchants
want and use. A perfect example is offered by
Publix Supermarket chain in Florida, which is
implementing an electronic payment capability
for its customers. In the first stage, Publix will
install ATMs at all its supermarkets to cash
checks. In a subsequent stage, ECRs will offer an
electronic payment option. Publix plans to own
the terminals and t o operate the switch, charging
financial institutions for the transactions. 9
Many financial institutions in Publix's market
reacted rapidly and recently announced their
own plans to form a shared network in Florida 1 0
W h e n implemented, the shared network will
enable a large group of financial institutions to
work together instead of individually to link
merchants and financial institutions. Publix's entry
proved a potent way to break the stalemate over
proprietary versus shared networks.
Pricing. Merchants are critical of the national
bankcard associations' rationale for pricing debit
cards. Both MasterCard and Visa charge merchants identical fees for credit card and debit
card transactions on the theory that processing
costs are similar.
However, merchants contend that a debit card
transaction saves financial institutions time and
money compared to a check transaction. Therefore, merchants expect to enjoy some of the
resulting savings.
The merchants' argument is one that financial
institutions issuing debit cards will be compelled
to answer t o avoid nurturing debit card systems
sponsored by merchants or other third party
organizations. Given these alternatives, the conflict will tend to resolve itself as financial institutions make debit card pricing concessions to
protect their merchant and cardholder bases.
Banker, December 13, 1982, pp. 12 a n d 16.
'"Robert M. Garsson, "Florida Banks to Link Systems Through Switch,"
A m e r i c a n Banker, November 24, 1982, p. 16.

M A R C H 1983, E C O N O M I C

REVIEW

Chart 1.

Flows in a Debit Card Activated Electronic Funds Transfer
at the Point of Sale

FLOW OF A RETAIL D E B I T
CARD T R A N S A C T I O N
Chart 1 on this page presents the flow of information and
funds in an electronic debit card transaction. Step 1
shows what happens w h e n a customer authorizes a
merchant to obtain funds from the customer's account at
a financial institution to cover the price of goods or
services to be purchased. One of several potential ways
to do this electronically is for the customer to insert a
debit card in a terminal device and, using a keyboard, to
enter a personal identification number (PIN) and appropriate payment instructions.
Step 2 shows the flow of these instructions through the
facilitator's network to the customer's financial institution. In
industry parlance, a facilitator operates an electronic
"switch" that shuttles data (whether it be authorizations,
actual fund transfers, or confirmations) between merchants and financial institutions.
In step 3, the customer's checking account balance is
reduced by the amount of the purchase. The funds

In summary, several issues have stalemated
efforts to establish an electronic point-of-sale.
But the stalemate is about to break The Visa
electron card, which includes a magnetic stripe,
bar code, and OCR information about the card
holder, suggests that everyone's technology base
» FEDERAL RESERVE B A N K O F ATLANTA




involved then flow from the customers financial institution
through the switch to the merchant's financial institution.
There, the merchant's account balance is increased to
reflect the purchase.
Step 4 shows the return message to the merchant and
the customer at the point of sale confirming completion
of the funds transfer. This confirmation concludes the
electronic portion of the transaction process.
Step 5 concludes the transaction process by transferring
the goods or services from the merchant to the customer.
The funds transfer is handled electronically from start
to finish. The only paper generated at the point of sale is a
customer receipt and probably an authentication document for the retailer including, perhaps, the customer's
signature, amount of the purchase, and other pertinent
data.

can be harnessed in one electronic highway for
payments. The realization that benefits from
retail electronic payments transcend the benefits
of standing pat should hasten the debit card. For
example, William S. Anderson, chairman of NCR
Corporation, recently wrote:
39

Retailers may instinctively dislike handling
what they perceive to be financial transactions
at the point of sale. By the same token, many
bankers may dislike having to extend their
activities beyond conventional banking channels.
Yet each group badly needs the other if they
are t o keep pace w i t h competitors w h o view
the development of EFT as a once-in-a-generation opportunity. 1 1
The implication is clear: continued fighting
within the chicken coop could leave the coop
open t o the fox. Publix's plans, and the banking
community's reaction, suggest that historical differences of opinion will not deter cooperation
when the spectre of a new nonbanking competitor
appears.

Legal Issues
Legal issues surrounding the electronic debit
card are not substantially different from those
experienced by other electronic payment systems.
The issues arise from several factors:
Electronic funds transfer (EFT) services are
governed by a complex combination of federal
and state laws. Some of these laws were
designed specifically to govern EFT, such as
the federal Electronic Fund Transfer Act, which
establishes consumer rights and liabilities in
EFT transactions.
However, in many cases EFT services are
subject to laws enacted well before EFT services
and systems were developed. Not surprisingly,
this combination has produced some anomalies.
Indeed, new problems continue to arise under
even the most recently enacted laws, illustrating
the difficulty of drafting rules t o govern an
industry undergoing rapid change. 12
By comparison, checks, cash, and even credit
cards enjoy a legal "edge" over electronic debit
cards in that they incorporate well-established
precedents and offer a more compatible body of
law among the nation's jurisdictions.

" W i l l i a m S. Anderson, "Electronic Funds Transfer is Reaching the Point-ofSale," A m e r i c a n Banker, July 28, 1982, p. 69.
" T h e r e s a A. Einhorn, "EFT a n d the Law,"The Southern Banker, Volume 158

40




The debit card's unsettled legal environment
has been beneficial and detrimental. Beneficially,
the instability allows the debit card to demonstrate
its flexibility as successful pilot tests operate in a
wide variety of local legal environments.
Research has shown that a consumer's check
payees are concentrated in his or her local
community. If consumer use of debit cards
follows a similar behavior pattern, most such
transactions will also occur in the local marketplace. If so, interstate legal differences should
have less impact on the debit card's use at the
retail point of sale than on other electronic
products that rely more heavily on national legal
conformity.
On the other hand, the inconsistent legal
environment impedes the nation's large retail
chains in developing standardized nationwide
procedures. The time and effort to adapt standard
procedures to local regulation decreases the
chains' profitability and, if costs are substantial
enough, stifles adoption of innovations such as
the electronic debit card.
The legal environment is improving, however.
A New Uniform Payments Code is under review
as a potential replacement for the existing Uniform
Commercial Code. 13 Rapid growth in deployment and usage of ATMs is forcing legislative and
judicial bodies to update statutes and to establish
new precedents. The process is gradual, but it is
the same evolution experienced by other payment systems. As controversial and conflicting
provisions of EFT law subside, a more supportive
legal environment will evolve for the debit card.
Yet it would be naive to suggest that today's
legal environment encourages debit card usage.
It is far from hospitable and will remain so for
varying periods around the nation.

Security and Fraud Issues
The debit card's creators envisioned a product
usable by households either unwilling or unqualified t o hold a credit card. Supplied with a

13

(October 1982), p. 19.
James V. Vergari, " C o m p u t e r Images As Proof of Payment,"Transitioa
Volume 2 (November 1982), p 24.

M A R C H 1983, E C O N O M I C REVIEW

I debit card, financial institutions' credit-card less
I customers could hold a plastic card that accesses
i ATMs and other electronic banking services.
But questions of security and fraud have created
! a reality far different from that dream. Industry
I statistics show that credit card fraud is growing
i rapidly:

are likely to be eased to include many w h o do
not hold credit cards. If so, today's stringent
qualification and authorization processes may
prove to be merely transitional requirements for
paper-based debit and credit card transactions,
unnecessary for electronic debit and credit card
transactions.

Fraud and credit losses in the Visa U.S.A.
system increased from $94 million (0.63 percent of total domestic sales volume) in 1977
to $450 million (1.36 percent of total domestic
sales volume) in 1980. MasterCard losses
have been comparable.
Visa estimates that total bank card and T&E
card credit and fraud losses for 1981 were
around $1 billion. 14

But electronic terminals will not eliminate all
risk of debit card fraud. For example, many
believe that the plastic card-personal identification number (PIN) technique of customer
identification is inadequate:

Clearly, today's debit card is not the universal
access card it was intended to be. But with the
introduction of on-line authorization terminals at
the retail point of sale, and a subsequent trend to
replace authorization terminals with true elctronic
transaction terminals, debit card qualifications

Current norms of security.Jn general have
failed to provide much more than a rudimentary
link between the individual and his access to
funds in an account....
The magnetic stripe card-PIN combination
merely seeks to match a holder of the plastic
card with the knowledge of a four to six digit
code or PIN. A growing body of research
indicates, ironically, that many cardholders—
rather than memorize a PIN—carry a written
copy of their PI N near their bank card. Others
literally write their PI N directly on their plastic
card. 15
Some alternatives, such as signature dynamics
and voice recognition, are based on nontransferable, biometric characteristics. However, none
of these alternatives is considered economical
yet on a large scale.
Even if an alternative becomes feasible, it faces
a supreme obstacle—consumer acceptance. To
some degree, each of the PIN's alternatives
infringes on the customers privacy. Even worse,
each one fuels customers' uneasiness about a
future world that is plastic, electronic, computerized and impersonal.
This uneasiness is just one aspect of the
problem that electronic payments face in gaining
consumer acceptance. Card issuers face a serious
dilemma in choosing between growing losses
from the card-PIN authentication techniques
and potential consequences of authentication
concepts now on the drawing board.
What conclusions can we draw from the puzzling
issues of fraud and security? First, the problems
are largely unquantifiable and, relatively speaking,
still unaddressed. And second, fraud and security
are important areas for future research. Their

'""Update: Visa's terminal authorization networK" ABA Banking Journal,
Volume 7 4 (October 1982), p. 149.
,5
Robert Trigaux, " D i r e c t Recognition Joining the Quill Pen," A m e r i c a n

Banker, October 20, 1982, p. 29. Please note that writing t h e PIN on the
card obviates consumers' protection under the Federal Reserve System's
Regulation E

The debit card shares the credit card's potential
for fraud. It can be stolen and counterfeited. And,
since the debit card accesses cash in addition to
merchandise, it is even more vulnerable to fraud
than the credit card. Finally, to make the debit
card more appealing than checks to merchants
and customers, debit card issuers usually guarantee debit card transactions.
Financial institutions have taken several initiatives to combat their large and growing loss
exposure. Issuers now tend t o use the same
criteria t o qualify debit cardholders as they do
credit cardholders. Likewise, issuers usually require the same floor limits for credit card or debit
card purchase authorizations. Also, through a
task force of the American Bankers Association,
issuers seek measures to prevent fraud. Finally,
Visa is providing merchants with on-line authorization terminals to detect and prevent fraudulent
use of Visa credit and debit cards.
One unfortunate result of these restrictive
measures is a debit card that does not serve the
credit-card less segment of the market Instead,
the limitations t e n d to qualify the existing credit
cardholder base for yet another card, leaving
many consumers still cardless.

» FEDERAL RESERVE B A N K O F A T L A N T A




41

continued neglect could allow massive frauds or
losses that could inhibit the acceptance of electronic payment products for years t o come. Online terminals probably can reduce fraud. But
without more extensive research, security and
fraud issues could derail the electronic payment
system.

Economics
Not only does the technology for electronic
debit card transactions exist today, but the cost
of c o m p u t e r hardware, terminals, electronic
switches, and communication lines is declining.
By contrast, financial institutions supplying cash,
issuing credit cards and offering individual checking
accounts see the costs supporting these products
increasing continuously. Merchants are experiencing similar cost increases.
These disconcerting cost trends are leading
merchants and financial institutions to seek lowercost alternatives for point-of-sale transactions.
They hope to substitute electronic debit cards
for many check, credit card, and cash transactions.
But customer economics thwart their quest for
widespread usage of debit cards. To put the
economic issues in perspective, here are the
respective positions of the financial institution,
the merchant, and the customer.
Issuing financial institutions. The need to cope
with escalating costs has driven issuers to seek
lower cost substitutes for checks and credit cards.
The electronic debit card fills the bill. Donald G.
Long, a finance industry consultant with IBM,
recently estimated that a check accepted by a
merchant costs the banking system a net of nine
cents—(13 cents handling and processing, less
four cents deposit charges per item). In contrast,
Long estimates that an electronic debit card,
today, could more than halve the banking system's
cost to four cents per transaction. 16
The gap between the cost of a check and an
electronic debit card transaction is expected to
widen during the 1980s as labor and transportation

,6

D o n a l d G. Long, "The Business Case for Electronic Banking," J o u r n a l of
Retail Banking, Volume 4 (June 1982), pp. 19 a n d 20.

42




costs involved in check handling spiral and the
costs of the electronic technology remain fairly
stable or decline. Therefore, issuers should find
the debit card an increasingly attractive alternative
to traditional paper-based payments.
Merchants. Merchants, too, look longingly at
the electronic debit card to help control expenses.
For many retailers, the cost of handling checks,
credit cards, and cash is becoming prohibitive.
Further, some merchants detect other profitinhibiting trends in the use of cash, checks and
credit cards.
Two lines of retailing help explain why merchants find the electronic debit card more and
more attractive. First is the retail grocery industry
where, in 1981, the typical supermarket:
Cashed 2,786 checks per week, a staggering
63 percent increase from the...volume...reported
in 1976....
At a b o u t 45 cents a check, the average
store...paid about $1,250 a week for check
cashing. Since the average store...has weekly
sales of $150,000, checking costs now amount
to 0.83 percent of sales—or nearly equal to
the average supermarket's net margin (about
1 percent in recent years). By comparison,
check handling costs...(in 1976) averaged only
0.46 percent of sales....
If POS programs can cut the supermarket's
transaction cost to 25 cents or less, as organizers
project, they can return supermarkets to their
1976 costs for accepting payments from demand deposits. 17
The gasoline station offers the second case.
The impetus for an alternative such as the debit
card stems from (1) the increasing expense of
major oil companies' proprietary credit cards, (2)
the increasing risk in handling larger amounts of
cash as gasoline prices rose during the last
decade, and (3) the decreasing amount of gasoline
purchased per visit using cash.
Some oil companies have addressed credit
card costs by dropping their card, as did the
Atlantic Richfield Co., or by offering discounts for

" " G r o c e r y Check Volume Soars, reports FMI," Bank N e t w o r k News, Volume
1 (June 21, 1982), pp. 1 a n d 3.

M A R C H 1983, E C O N O M I C

REVIEW

•
I
I
i
"
|

cash purchases. Either option entails increased
risk both for gasoline stations that must keep
more cash on premises and customers w h o must
carry more cash.
Because of these growing pressures on supermarket and gasoline station profitability, these
industries are now the target of many electronic
; debit card experiments and pilot tests. Many
I merchants also see the debit card as a profit
i generator through its potential to increase the
amount of purchases per visit. 18
Despite the conflict between merchants and
facilitators, the two groups clearly share the
problems of reducing costs and increasing profitability. As shown in the Publix case, the electronic
highway has become so attractive t o some merchants that they are willing to assume roles
traditionally filled by financial institutions.
Customers. However, the customer has seen
the economics quite differently. The customer
has considered the debit card inferior to cash,
checks and credit cards in an era where the
prices of all alternatives appeared essentially
identical. In such an environment, the customers
preference for the credit card, the check, and
cash was a natural response.
Customers focus on the prices they pay to use
each transaction alternative. In the past, convenience users of credit cards could pay off the
balance due on the account every billing cycle.
By doing so, they avoided interest expenses.
Unless the issuer charged (1) an annual membership fee, (2) interest from the purchase date, not
the billing date, or, (3) a per transaction fee,
customers did not usually pay an explicit price to
either a merchant or card issuer. Thus they
enjoyed several economically worthwhile benefits
that an electronic debit card, even when free,
did not offer.
First, customers did not need cash to make a
purchase. Second, they did not have to pay for
purchases immediately, so they enjoyed the
merchandise and an interest-free loan until purchases appeared on a monthly bill. And third,
customers had legal recourses and rights with a
credit card under the Fair Credit Billing Act
superiorto those with a debit card u n d e r t h e EFT
Act.

8

However, merchants in some lines of retailing rely heavily on impulse
purchases by their c u s t o m e r s These merchants like t h e credit card's ability
to spur impulse buying behavior. They are wary of the debit c a r d ' s a c c e s s to
checking account funds because c u s t o m e r perception of w h e r e the funds
are coming from may c u r b impulse buying. The fear is minimized w h e n

» FEDERAL RESERVE BANK O F ATLANTA




These benefits yielded a better bargain than
the electronic debit card, where funds transfer
was immediate and legal rights were inferior.
And, despite those differences, fees for the
alternatives were comparable.
Compared t o the debit card, the check was
also economically superior from the customer's
perspective. Even though customers paid an
insignificant explicit or implicit fee for a checking
account, the prices for a check transaction and
an electronic debit card transaction were often
identical. Besides, merchants often charged nothing
for accepting or cashing checks. Checks take
days to clear before customer checking account
balances are reduced. What's more, customers
could stop payment on checks if necessary
during the collection process. In contrast, the
electronic debit card required an immediate,
non-stoppable funds transfer.
Finally, even today, customers seldom pay an
explicit price for cash in a transaction. Yet merchants and financial institutions bear significant
expenses—such as armored car services, secure
storage of cash reserves or cash sales receipts,
and theft insurance—to handle cash sales. Despite
these real costs, cash transactions are usually free
and, at some retail outlets actually are encouraged
through discounts for cash purchases. Therefore,
customers often have seen clear economic incentives not to use the electronic debit card.
But the past is now being seriously challenged.
In the case of credit cards, the trend increasingly
is toward pricing via annual membership fees
and charging interest from the date of purchase,
not the date of the monthly statement.
W h a f s more, the deregulation of interest rates
that began w i t h N O W accounts and recently
proceeded to super-NOW accounts is leading
financial institutions to more explicit pricing of
checking accounts. Merchants are moving from
free check cashing t o charging fees for check
cashing, contracting with third parties to approve
and guarantee checks, and, in some areas of the
country, refusing t o accept checks. The result for
check writers is greater expense and, in some
cases, less convenience.
In the case of cash, the cost trends to the user
are still very vague. Financial institutions have

issuers include an overdraft line of credit in their debit card p r o d u c t s a s they
often d o with checking a c c o u n t s now. This observation was n o t e d in an
article by Robert L. Bartlett a n d Tim A Butler, " C h o o s i n g Among Payment
System Alternatives," especially pages 24 a n d 25, in the February/March
1982 (Volume 70), issue of T h e Credit World.

43

turned t o ATMs to control cash dispensing costs.
Incentive pricing is often used to stimulate ATM
usage. Since merchants include cash handling
costs in their merchandise prices, many customers
are still unaware of the true costs involved in
using cash.
At least in the case of credit cards and checks,
customers will see their transaction costs rise as
financial institutions and merchants are forced t o
more explicit pricing. At the same time, customers
will find the electronic debit card to be a lower
priced alternative for t w o reasons. First, the lower
cost of debit card transactions will be reflected in
lower prices. And second, merchants and financial
institutions can be expected t o use incentive
pricing t o stimulate the use of debit cards in lieu
of cash, credit cards, or checks.
Merchants and financial institutions are becoming aware of the electronic debit card's
significant cost control potential. Although costs
are becoming more explicit to customers, transaction fees must become even more realistic
before customers are strongly swayed from their
traditional payment practices.
Since such a transition seems inevitable, merchants and financial institutions can control the
transition's timing via the pricing strategies they
pursue and their willingness t o cooperate. The
greater the emphasis on explicit pricing and
cooperation, the sooner the transition will take
place.

The Debit Card's Potential Development
Assuming that the preceding issues are adequately addressed, the retailers most likely to
adopt electronic debit cards appear to be supermarkets and gasoline stations, as well as the
hybrid convenience store/self-service gasoline
station. All three types of retailers generate large
volumes of relatively small-value transactions,
ideal for conversion from credit cards, checks or
cash.
A synergy between several emerging electronic
payment systems should accelerate the debit
card's adoption process. First, ATMs are conditioning consumers to the immediacy of funds
44




transfer inherent in electronic payments. The
value of such conditioning has been noted by
perceptive retailers and is one reason why the
first EFT implementations by many supermarket
chains involve ATMs. Grocers can be expected
t o follow up ATM installation with debit card
transactions at the point of sale.
The second step in the electronic debit card's
evolution will occur when the debit card at the
grocery store and gasoline station conditions
customers t o begin perceiving the debit card as
an access card. W h e n this threshold is crossed,
the card will gain wider acceptance at other retail
establishments.
The changed perception should also stimulate
such concepts as home banking. As the debit
card evolves into a funds access card, it seems
likely to merge with the credit card and the
truncated check into a true transaction card. The
resulting card will embody, at the customer's
election, any payment function authorized to
him or her by the issuer.
The recently announced Visa electron card
heralds the wedding of varying technologies of
grocers, department stores, and financial institutions into a greater electronic "whole." Such a
trend is consistent with efforts to develop a
single access card for all transaction needs.
The debit card's evolution could move beyond
a transaction card based on magnetic-stripe
technology to an intelligent card with an embedded chip. More likely, though, is enhancement of the magnetic stripe to incorporate memory
capability. As one of these alternatives materializes,
it is likely that all households can use electronic
payments for retail transactions, regardless of
credit worthiness.

Conclusion

#

The debit card is nearing a major crossroad in
its development Customer acceptance of paperbased debit card transactions has been lukewarm
at best. Electronic pilot tests that demonstrate a
definite savings potential for merchants and
facilitators are occurring more frequently and
among a wider range of retail lines. But customers
M A R C H 1983, E C O N O M I C

REVIEW

do not seek out the debit card. If anything, they
tend to shun debit cards in favor of more traditional payment media.
Clearly, the customer is the pivotal ingredient
in any migration t o the debit card. Only when
customers begin seeing an economic advantage
to the debit card compared with its alternatives
will they embrace the c o n c e p t The longer that
customers can rely on underpriced alternatives,
the longer it will take t o evolve a more rational
usage of lower cost electronic alternatives. It is
difficult to conceive of widespread use of the
debit card until its alternatives begin "paying
their freight." .
Surely the transition rate depends on other
factors too. For instance, if financial institutions
persist in advocating what merchants perceive as
ineffective proprietary networks, the Publix Supermarket approach of internal ownership of ATMs
and terminals may help convince merchants that
they could do much of the banker's j o b without
him. The handwriting is on the wall: merchants
want an electronic point of sale system that
meets their needs, and the source that provides
it is a secondary consideration.

Finally, if electronic payments in general and
an electronic point of sale system in particular
are going to flourish, security and fraud issues
cannot be ignored. Research and improved security are needed now. The influx of new merchants and facilitators should spark the interest
and supply the financing necessary to address
these problems.
Clearly, the electronic debit card has potential.
Five years ago the overriding concern was "will
there be an electronic point of sale?" Today, even
though the number of electronic debit card
transactions remains small, the concern now
focuses on " w h o will o w n and operate the
system?"
Even so, it is premature to declare the debit
card a winner when words like "potential" and
"ifs" abound in any assessment of the c o n c e p t
The customer, above all, will determine the
magnitude of the debit card's star. But the
merchant and the facilitator control the key
determinants of this potential. Only time will
reveal how effectively they use their stewardship.
— Paul F. Metzker
Note: Charles Haywood, a Research Department
intern at the Federal Reserve
Bank of Atlanta, collected statistics used in this article.

» FEDERAL R E S E R V E B A N K O F A T L A N T A




45

Air Cargo
Cleared For
A Takeoff
Despite a slowdown in airline traffic triggered by a national recession, the
outlook for air cargo appears encouraging in a new operating environment
free of most government restrictions on routes and rates. A new analysis
suggests that the deregulation of air cargo five years ago has given a
boost to the Southeast's major airports—seemingly at the expense of
smaller communities and their airfields.

Five years after the Congress voted legislation
lifting decades of government restrictions on the
transport of air cargo, deregulation appears to
have reshaped the movement of cargo in the
Southeast.
The Cargo Reform Act of 1977, which preceded
the more publicized deregulation of air passenger service by more than a year, has helped
generate a wealth of new service for major
airports such as Atlanta. Their tonnage figures
and airport revenues have climbed, as passenger
airlines and all-cargo operators alike have consolidated flights at cities with high population
densities.
Not only did deregulation free existing carriers to
compete for each others' business, but it opened
the door to investors willing to gamble on creating
new airlines. Many entrepreneurs have taken
that plunge, even though the recession, high
interest rates, air traffic control restrictions, mounting industry losses and high start-up costs have
limited the growth of new airlines recently.
46




Shift Toward Larger Hubs
Large southeastern airports have grown to
handle about 90 percent of all cargo shipped in
the region. The region's large hub airports have
achieved that growth despite the braking effect of
a lingering national recession. In fact, the region's
large airports outpaced the nation's cargo tonnage
growth by almost 24 percent from 1972 to 1981
(see Table 1). The large hubs have also gained in
their share of the national total of enplaned
cargo, moving from 11.5 t o 14.2 percent during
that same period 'see Table 2).
Most of the gains enjoyed by big airports
clearly have come at the expense of smaller
airports in the region. Smaller facilities have seen
their cargo service plummet since air carriers
were given a free hand t o curtail flights into less
profitable cities. The severe impact of deregulation
and the national slowdown on smaller hub cargo
traffic is dramatized by Table 1. Enplaned revenue
M A R C H 1 9 8 3 , E C O N O M I C REVIEW

Table 1 . Historical Growth of Southeast Air Cargo
(Enplaned Revenue Tons)

Large Hubs
Atlanta
Miami International
New Orleans
Orlando
Tampa/St. Petersburg

1974

1976

1978

1980

1981

120,765
98,659
16,883
6,430
14,219

123,286
117,476
17,328
11,823
15,417

120,736
113,916
17,788
13,034
15,135

152,274
139,951
15,242
20,709
15,600

159,528
157,557
10,738
20,067
16,618

162,932
110,993
8,415
18,282
13,250

Percent Change
1972 to 1981
34.9
12.5
-50.2
184.3
-6.8

256,956

285,330

280,609

343,776

364,508

313,872

22.2

2,236,999

2,420,751

2,376,632

2,667,571

2,481,251

2,205,284

-1.4

2,313
2,812
5,053
8,720
2,155

2,223
2,473
4,900
7,855
1,786

2,781
2,582
8,632
8,342
2,064

2,237
2,345
9,154
5,158
2,409

2,095
1,829
10,910
4,495
2,175

-31.6
-42.1
296.4
-55.4
52.3

District Total
U.S. Total

1972

M e d i u m Hubs
Birmingham
Jacksonville
Ft Lauderdale/Hollywood
Nashville
West Palm Beach
District Total
U.S. Total

3,065
3,159
2,752
10,071
1,428
20,475

21,053

19,237

24,401

21,303

21,504

5.0

331,264

359,661

375,173

476,557

414,325

394,203

19.0

802
742
1,608
631
561
N/A
1,954
2,117
3,049
493
668
921
657
804
636
1,986
332
1,580
809

642
641
2,521
651
366
N/A
1,938
2,028
3,129
509
728
840
500
821
494
1,922
347
1,352
660

769
574
1,730
684
380
237
1,228
1,849
2,505
458
768
711
398
775
561
1,977
323
1,141
606

751
456
1,942
791
860
209
1,362
2,201
3,454
456
679
765
496
973
558
1,676
429
1,761
659

579
395
1,061
596
1,059
302
689
1,684
1,871
347
430
490
505
809
504
1,606
218
686
N/A

429
431
724
475
1,081
175
602
1,503
1,267
301
350
642
804
708
400
1,412
595
566
N/A

-46.5
-41.9
-55.0
-24.7
92.7
N/A
-69.2
-29.0
-58.4
-38.9
-47.6
-30.3
22.4
-11.9
-37.1
-28.9
79.2
-64.2
N/A

Small Hubs
Augusta
Baton Rouge
Bristol/Kingsport
Daytona Beach
Fort Myers
Gainesville
Huntsville
Jackson
Knoxville
Melbourne
Mobile/Pascagoula
Montgomery
Pensacola
Sarasota/Bradenton
Savannah
Shreveport
Tallahassee
Chattanooga
Columbus
District Total
U.S. Total
Overall District Total
Overall National Total

20,350

20,089

17,674

20,478

13,831

12,465

-38.7

135,375

112,788

94,283

118,728

70,689

64,179

-52.6

297,781
2,703,638

326,472
2,893,200

317,520
2,843,088

388,655
3,262,856

396,193
3,493,325

347,841
2,663,666

16.8
-1.5

Source: Airport activity statistics (Civil Aeronautics Board)

f
•

» FEDERAL RESERVE BANK O F A T L A N T A 47




tons at small hubs in the Southeast nosedived
nearly 40 percent from 1978 to 1981.
The shift in activity toward t h e larger hubs is
important because airports, like airlines, are turning
their attention t o cargo t o bolster revenues. For
airports, those revenues customarily are generated
by a c o m b i n a t i o n of landing fees on aircraft
operators and leases on passenger and cargo
terminals. In addition, cargo-related expenditures,
such as the wages paid t o airline and airport
workers, benefit t h e surrounding c o m m u n i t y as
well.
Airport authorities also are relying more on the
availability of cargo transportation as a selling
point in promoting their facilities and their regions.
Southeastern airports promote themselves, sometimes aggressively, on t h e basis of the region's

Table 2. Tons of Enplaned Cargo

Percent of National Total
1972
1981

Large Hubs

5.4
4.4
0.8
0.3
0.6

7.4
5.0
0.4
0.8
0.6

Subtotal, Southeast

11.5

14.2

Medium Hubs
Subtotal, Southeast

6.2

5.5

Small Hubs
Subtotal, Southeast

15.0

19.4

Overall Total, Southeast

11.1

13.1

Atlanta
Miami International
New Orleans
Orlando
Tampa/St. Petersburg

H
i
V

I

Bristol/Kingsport
j

•

Nashville

)

TENNESSEE

J

Chattanooga j|c

Huntsville*
Decatur

$ Knoxville.

ñ

\
•

ALABAMA
MISSISSIPPI

0

Atlanta
*
/

Augusta
•

Birmingham \

Shreveport

GEORGIA
•

Jackson

Montgomery

Savannah *

LOUISIANA

LEGEND

: Mobile
! *
Baton Rouge %




New Orleans

\

•

Pensacola
Jacksonville

0

LARGE HUBS

• MEDIUM HUBS
* SMALL HUBS

Gainesville
Daytona Beach
Orlando t
T a m p a ^ f M e l
S t Petersburg
Sarasota/*
FLORIDA
Bradenton\
V
Fort M y e r s \ *

b c
V
\
„A
„ ,
„
B l W e s t Palm Beach
•

V

j Fort Lauderdale

®f ^Miami

48 M A R C H 1 9 8 3 , E C O N O M I C REVIEW

consistently good flying weather, a good highway
system t o enable truckers t o haul goods easily
from outlying areas, the availability of local U.S.
Custom districts and the region's relatively recent
creation of foreign trade zones. And air cargo has
become increasingly important in that equation.

Over 19 percent of the nation's revenue cargo
tons 2 at small hubs were enplaned in the Southeast in 1981, at such cities as Augusta, Baton
Rouge, Fort Myers, Knoxville, and Montgomery.
Yet the region claims only a small portion of the
nation's enplaned cargo at medium hubs—such
cities as Birmingham, Jacksonville and Nashville.

Southeast Assumes Larger Role
Air cargo indeed is critical t o the Southeast, an
importance underscored by Miami International
Airport's ranking as the world's fifth largest field
in terms of cargo transport and Atlanta Hartsfield
Airport's sixth-place ranking, as measured by at
least one survey. 1 And Atlanta's airport, looking
to expand its cargo business still more, is one of
those embarking on a promotional campaign at
trade shows t o point out the advantages of
shipping by air into or out of that facility.
The demand for air freight is a function of
general economic activity, as well as air freight
rates and the quality of service (which includes
schedule frequency, speed, capacity, reliability of
delivery time, and probability of loss or damage).
Air cargo growth, then, appears to be closely
related to business community growth—a relationship that helps explain the burgeoning Southeast7s
strong air cargo growth.
Within the region, population growth and
industrial development alike help explain the
emergence of individual air cargo centers. One
reason for the apparent concentration of air
cargo at the large hubs is that, because of
population density, carriers base their marketing effort in such cities. Particularly strong advances
in enplaned revenue tons also have occurred in
areas such as Orlando, Florida, where many hightechnology firms are located. That concentration
also reflects the high-value products assembled
in such an area, products that become logical
candidates t o be shipped by air rather than by
slower surface modes of transportation.
Another reason for the Southeast's vigorous air
cargo growth is the number of small business
communities that need the service and the fact
that manufacturing plants are more dispersed in
the Southeast than in the North or M i d w e s t

' Dade County (Florida) Aviation D e p a r t m e n t from worldwide data assembled
by the Airport Operators Council International, t h e British Airports Authority
and Japan Air Lines.
2

3

Enplaned revenue t o n s o f cargo are the number of paid f o r t o n s of freight a n d
express loaded on an aircraft including originating a n d transfer tons.
Air traffic hubs are the cities a n d SMSA areas requiring aviation services.

» FEDERAL RESERVE BANK O F A T L A N T A




Deregulation Accelerates Trend
The Southeast's obvious concentration of air
cargo operations at major airport hubs (see map)
clearly has accelerated since deregulation. 3 Since
the 1930s, the Civil Aeronautics Board (CAB)
exercised restrictive control over both the routes
that air carriers could fly and the rates they
charged for both passenger and cargo operations.
Generally, new competition was discouraged,
whether it involved a proposed new airline or an
older airline seeking to introduce new service in
a market already served by a competitor. The
CAB, protective of existing carriers and their
traditional markets, frequently rejected petitions
for new service—or delayed action until the
applications were out of date. Under such restrictions, route expansion stagnated.
Similarly, airlines found it difficult to withdraw
from any but the most unprofitable markets.
Although the CAB theoretically adhered to a
"use it or lose it" policy regarding cities' air
service, it routinely ruled that even persistent
losses weren't enough to allow an airline t o
withdraw from a market The board's reluctance to
permit airlines t o pull out of markets preserved
both passenger and cargo service artificially at
some smaller cities that the carriers argued didn't
generate enough traffic t o warrant their flights.
Deregulation, though, gave airlines a virtually
free hand to reduce or t o eliminate service at
unprofitable airports. Liberalized restrictions
first cleared the way for the discontinuance of
cargo operations and then, with the more
encompassing 1978 airline deregulation bill,
freed the carriers to discontinue passenger
service as well. Deregulation permitted carriers
to delete or add any city as long as the carrier
gives the CAB 90 days notice. (The CAB currently

Hub size is d e t e r m i n e d by n u m b e r of enplaned passengers per year, w h i c h
is directly related to the e c o n o m i c activity a n d therefore cargo activity of an
area
Large = 2,814,089 or more
M e d i u m = 703,522 - 2,814,088
Small = 1 4 0 , 7 0 0 - 7 0 3 , 5 2 1

49

is winding down its remaining operations under
a schedule that calls for it to be phased out by
1985. The board ended its regulatory control of
fares as 1983 arrived, one year after it had
relinquished its authority to regulate the routes
flown by domestic airlines. Its surviving responsibilities include certification of new carriers and
labor protection functions, activities that may be
passed on t o other agencies as the board goes
"sunset")
Airlines, taking advantage of their new operating freedom, have retrenched in less-profitable
smaller markets to concentrate on the larger,
more profitable ones. Table 1 verifies this by
illustrating the dramatic falloff in the growth of
cargo revenue tons at small and medium hubs
in the Southeast; nearly every smaller community registered a doubledigit decline during
the period.

Effects of Increased Competition
Ironically, the concentration of air cargo
service at major hubs apparently has been
encouraged further by deregulation of the
nation's trucking industry in July 1980. W h e n
Congress voted t o liberalize the traditional
government limitations on new and expanded
motor carrier service, it freed the air carriers'
fleets of trucks t o range farther in search of
potential customers. Larger all-cargo airlines, in
particular, have begun trucking freight over
longer distances, picking up and delivering
shipments in smaller cities for consolidation at
major air traffic hubs to generate larger loads
for efficient long-haul carriage. One cargo carrier
explains that trucking deregulation freed it " t o
serve more cities by truck and consolidate
package volumes for air movement, thus reducing the number of cities requiring direct
service by air." 4
The competitive free-for-all that followed
deregulation's arrival not only has pitted the air
cargo carriers against each other in vying for
shippers but has sent them head-to-head with
' F e d e r a l Express 1981 Annual Report, p. 8.

50




trucking and rail competitors. That competition
has stimulated rate wars and discounting that *
has proven costly to all the airlines and even
helped speed the demise of a few.
Yet, from the standpoint of shippers, the p
competition has brought far greater choice in
both price and service than existed during the •
era when airlines operated under the protective (
wing of government regulators.
Even for the carriers, the pricing flexibility ,
brought by air cargo deregulation has brought
advantages along with some pain. The airlines' ; j"
cargo business, historically, has been cyclical. ..
Recessions usually take a heavy toll on the
nation's industry. When corporations experience
financial problems, they take a hard look at
transportation costs and cut back wherever
possible at the expense of all transport carriers— t
but particularly hitting air cargo, with its higher
rates.
Deregulation, however, has allowed the airlines to try a variety of rate options and pricing
techniques, with some offering larger price i
reductions for guaranteed weekly or monthly t
contracts. Such innovations helped limit the ;
airline industry's air cargo decline to 3 percent
during recession year 1982 and should buffer
some of the industry's cyclically in the future.

By discounting prices, airlines also have been _
able to hold on to air cargo business that might
have been lost to truck lines after Congress
deregulated that industry's routes and rates.
Large trucking companies have cut rates significantly since their industry was deregulated, J
making themselves more competitive. Trucking
is considered t o be the competing industry for 4
air freight, especially for short distances where
the speed advantages of air freight tend to be
nullified. In 1978 the domestic air cargo average
length of haul for the airlines was 1,135 miles.

Air Cargo's Role in Airline Industry
Despite recent turbulence in rates, the evolv- .
ing air cargo trade appears to offer a measure of
stability for the troubled airline industry, which
has been hurt by persistent recession. Passenger
M A R C H 1983, E C O N O M I C REVIEW

I

evenues have plunged as corporations have
:ut back on discretionary business travel and
lervous pleasure travelers have retrenched on
heir vacation spending. The major airlines,
vhich reported a $780 million profit in 1978,
aw that profit slide to $180 million in 1979—
nd have rung up record-breaking operating
;>sses ever since. They reported an industrywide loss of $250 million in 1980, $150 million
i 1981—and $600 million in 1982. Thafs a far
ry from the industry's heady first year after the
jrline Deregulation Act of 1978, when airline
rofits doubled with the help of a robust economy.
Airline sources estimate that more than 40,000
irline employees have been laid off since
980, and many others have accepted pay
eezes or wage cuts to help their companies
tay in the air. One major airline—Dallas-based
I- "Braniff International—suspended
last May, idling 9,500 employees, and asked for
court protection under Chapter 11 of federal
bankruptcy laws.
Declining revenues and rising costs for fuel
and other necessities have jolted the profits of
even traditionally profitable carriers. For 1982,
for instance, Atlanta-based Delta Air Lines registered
a loss of $1 7.1 million, an unhappy reversal from
its $91.6 million profit a year earlier. The company
blamed its uncustomary financial slowdown on a
decline in passenger traffic, fare discounting and
other factors largely beyond its control. Yet
* Delta's cargo revenues were up 3 percent over
V the year, suggesting that the freight business may
I retain some strength. At Miami-based Eastern
^ Airlines, which lost $74.9 million in 1982 and
J persuaded its creditors to relax the restrictions
4 on a $400 million loan agreement, air cargo
' revenue growth outdistanced passenger revenue
j growth for all of 1981.
' • The domestic air industry consists of t w o
| categories of carriers that haul air freight—
" airlines that carry freight in the holds of jet
^ aircraft primarily devoted to transporting pasI sengers, and the all-cargo carriers that carry
* cargo exclusively. Passenger/cargo carriers, which
J operate largely during daytime hours, dominate
r the cargo traffic share. All-cargo airlines, whose
» operations are concentrated during the night
I hours when businesses often want goods shipped,
I are fewer in number though they have multiplied
I since deregulation opened the door to new
J market entrants. The passenger/cargo carriers
*are divided into trunk carriers which serve
J major national markets and local service carriers,

»

FEDERAL RESERVE B A N K O F A T L A N T A

m
'

4




which fly generally shorter routes between
smaller cities.
Air cargo forwarders play an important and
recently changing role in the air cargo picture.
Forwarders traditionally limited themselves to
contracting with the airlines, either passenger/cargo or all-cargo, to airlift the cargo they have
picked up from individual shippers and consolidated for transport. In the mid-1970s, though,
skyrocketing prices on jet fuel forced many
passenger airlines to retrench their freighter
operations. According to the Air Transport Association of America, fuel prices have increased
800 percent since 1972. Eastern Airlines, as an
example, estimates it paid an average of $1.01
a gallon for jet fuel in 1981, an increase of
about 18 percent from the 86 cents paid in
1980 and nine times the 11.2 cents a gallon it
paid in 1971. Eastern calculates that its fuel bill
operations
accounted for 29 cents of every expense dollar
in 1980 even with more fuel-efficient modern
jets, compared with just a dime of each expense
dollar in 1973. 5
Faced with awesome price hikes for fuel
after the Mideast oil embargo, some major
airlines in the mid-1970s sold off the quickchange jet aircraft they had been using to fly
passengers during the day, cargo at nightothers reduced flight frequencies between
certain cities, particularly on shorter-haul routes,
further limiting cargo airlift capability. To protect themselves, forwarders in effect created
their own cargo airlines after deregulation dropped
the barriers against such operations. Air forwarders found they had to buy or lease their
o w n aircraft, according to John Emery Jr., chief
executive officer of Emery Worldwide, if they
were to maintain control of their operations
and fulfill their promises of fast delivery. 6 Emery
now operates a nocturnal fleet of 64 aircraft.
Another forwarding firm, Airborne Express, not
only operates its own fleet but owns its own
airport—Airborne Air Park, a 450-acre facility in
Wilmington, Ohio. 7 And United Parcel Service,
which already boasted a nationwide system of
trucks and terminals geared to small-package
delivery, recently purchased used aircraft from
troubled Braniff International and advertised
substantially discounted rates for 48-hour service.

5

Eastern Airlines 1981 Annual Report, p. 4.
Emery Air Freight 1981 Annual Report, p. 4.
' A i r b o r n e Express 1981 Annual Report, p. 4.

6

51

While passengers may cut back on discretionary airline travel in lean economic times,
many businesses owe their very livelihood to
speedily delivered goods. Perishables ranging
from strawberries to lobsters can be delivered
from production areas to distant retailers. Timely
publications, fashions, and cut flowers are examples of products that must be "fresh" to
insure consumer interest and therefore produce
sales. Air transport is therefore necessary for
these products. Live animal shipments account
for another growing segment of air-cargo freight,
with Miami International a busy center for such
shipments, many of them headed to or from
Latin America.
Also important for manufacturers is air transport's ability to deliver parts quickly in response
to unforeseen emergencies. The failure of a
vital part in a production process could cost
thousands of dollars in down time. Air express
is especially suited for such urgent shipments
as critical factory parts, since the customer can
reserve a flight for his cargo just as he would if
he were a passenger—even using the passenger
schedule. In view of the time factor, it is not
surprising that the leading commodities shipped
by air, in terms of revenue, are electronic/electric
equipment, machinery, auto parts, and printed
material.
Control and security also constitute persuasive
selling points for air freight. The time factor
permits better control of inventories. Inventories
can be kept lean and big orders can be ordered
and flown in quickly, a capability that helps
management avoid high carrying costs. Decisions
can be deferred until nearly all factors involved
in a decision are known. Air shipments also
suffer less exposure to loss, damage, or mishaps
during a day's cross country flight than during
as much as two weeks of ground transportation.
This relatively short travel time also makes it
easier to track and recover a lost shipment.
Containerization offers another measure of
security, as well as economy, by allowing customers to ship their goods in special containers
that remain locked until they can be delivered
to a customer firm's facility for unloading.
52



Eastern Airline calls these containers "flying
warehouses." One wide-body plane can carry
16 of the containers, each capable of holding
3,150 pounds. The carriers can offer such
shippers lower rates because they need handle ^
only a single container rather than a multitude
of smaller packages or crates.

Small-Package Business Boom

Within the air cargo industry, the small- ,
package segment has shown extraordinary growth
in recent years. Some industry forecasters project that the small package/letter business will
expand by 15 percent t o 20 percent annually
over the next decade. 8
While general freight has broad restrictions
as to size, weight, and type of commodity,
limitations are much more restrictive for small
package services. Small package shipments
generally are restricted to packages of less than
70 pounds. They usually involve high-priority
business shipments which are picked up at the
shipper's door or a pickup station and which
can be delivered as early as the following
morning for customers willing to pay a premium.
Air Express, virtually as old as the airline
industry itself, took off when the old Railway
Express Agency teamed with the carriers in the »
early 1930s to offer a surface-air-surface, doorto-door system. Fast, frequent service was REA's
hallmark. After World War II, though, as the^
automobile and airplane diverted rail passengers,
REA went bankrupt. It took with it the ground
transport system on which Air Express relied,
and the service went into eclipse. But the;
demise of REA and Air Express proved to be a
shot in the arm for new door-to-door type air
courier services specializing in high value, top-\
priority shipments.
Growth in the small package sector is evi-;
denced by Memphis-based Federal Express',
explosive performance. Revenues for the company (a pioneer in the small-package field) in

»Airlines Newsletter, August 1, 1982, p. 84.

M A R C H 1 9 8 3 , E C O N O M I C REVIEW

1982 were up nearly 40 percent from 1980.
Federal Express operated a hub network that
funnels flights from across the nation every night
into a Memphis, Tennessee cargo base where
shipments are transferred to other flights heading
back out across its system. By its own estimates,
Federal Express now handles more than 40
percent of the overnight door-to-door delivery
business.9
When it was getting off the ground, Federal
Express took advantage of a regulatory exemption by operating small jets that could fly
into virtually any city as air taxis, generally
unrestricted by Civil Aeronautics Board rules
that prevented larger competitors from introducing service in new markets. Today, with
CAB regulations governing routes and aircraft
size generally eliminated, the carrier operates a
fleet that includes large jetliners as well as its
small Falcon jets. But it faces new competition
for package business from the major passenger/freight airlines, also now free of CAB
restrictions. Those carriers are stepping up
marketing efforts t o reap the rewards in expedited small package delivery, boasting sameday service that the overnight carriers don't
match. Some airlines advertise that a package
taken to their airport passenger counter or a
special check-in desk will be put on the next
flight out—guaranteed.
According to a spokesman for Eastern Airlines'
cargo division, small packages represent air
cargo's " h o t growth" sector. Eastern and competing Delta offer small-package service under
the names of Sprint and Dash, respectively.
One recent airline entrant into the small package
overnight market is United, the nation's largest
passenger airline. United, expanding package
service across the breadth of its 80-city passenger network, hopes to capture 12 to 15
percent of the market within the next t w o
years. Flying Tiger Line, the first of the all-cargo
airlines to introduce new service to selected
southeastern cities after cargo operations were
deregulated, also has taken the plunge into the
small package market recently. Other contenders
include organizations as diverse as Purolator
Courier and, of course, the U.S. Postal Service.
If deregulation has provided the airlines w i t h
new flexibility to compete against truckers, the
air traffic controllers' strike has limited their

"Ibid, p. 84.

» FEDERAL R E S E R V E B A N K O F A T L A N T A




options in the current slowdown. In past recessions, airlines enjoyed control over capacity.
They could ground planes rather than continue
flying them unprofitably. But the controllers'
strike that began in August 1981 restricted the
growth of flight "slots" at 22 larger cities.
Although restrictions on arrivals and departures
were imposed only to prevent remaining controllers from being overworked, the firing of
controllers and protracted restrictions that followed have prompted airlines to continue
money-losing flights to protect themselves. If
they abandon flight slots, competitors can
usurp the openings and be in a position to
exploit them if the airline business should
improve.
Yet, for shippers, some good news has come
out of the controllers' strike. Restrictions imposed on peak traffic times have forced airlines
to disperse their schedules more evenly throughout the day. This may be inconvenient to
passengers, who prefer to fly during popular
morning and afternoon hours. But shippers,
especially those sending small packages, have
benefited because their shipments can be sent
out at more frequent intervals during the day.

Summary and Conclusions
W i t h traditional federal restrictions on air
routes and rates lifted, the outlook for the air
cargo industry appears encouraging despite
the temporary braking effects of a nationwide
recession. A Federal Aviation Administration
forecast, for instance, predicts that the volume
of air cargo handled nationally will virtually
double by 1993.
Most of the growth is expected to occur at
the large hub airports—a trend already clear in
the Southeast. Major hubs such as Atlanta and
Miami appear to be enjoying burgeoning cargo
growth, which they are attempting to accelerate
by promoting their advantages for shippers. Yet
the big hubs' gains appear to have been achieved
at the expense of smaller airports.
Smaller cities have lost some service—and
with it, important revenues from landing fees
and terminal leases—because deregulation of
the air cargo industry permitted carriers t o
eliminate or reduce unprofitable flights. With
deregulation, both cargo and passenger carriers
were freed to cut back operations to airports
that seemed t o offer less potential for profits,
just as they were authorized to introduce new
53

service in attractive markets. W h e n the airline
industry functioned under the protective auspices
of the Civil Aeronautics Board, new competition
often was discouraged, whether it involved
proposals for service by new airlines or requests
by existing carriers to compete in other markets.
Ironically, the deregulation of motor freight
has hastened the trend toward consolidation at
major airports by freeing airlines' truck fleets to
roam farther from hub airports picking up or
delivering shipments. At the same time, trucking
deregulation has stimulated rate competition
between cargo-hauling airlines and truckers,
who offer the keenest competition for air
carriers over relatively short distances.
Although air cargo has seen its share of price
competition since deregulation allowed carriers
to compete on rates, it has proven relatively
stable compared to the carriers' passenger
operations. Corporate travelers and tourists
alike have cut back on their trips in the face of
the national recession. That economic slowdown, coupled with soaring costs for jet fuel
and other industry needs, has brought bankruptcy t o one airline and has pushed even
traditionally profitable carriers into the loss
column.
Air cargo, though, remains vital to producers
with perishable goods to ship. M u c h of the
enthusiasm in the air cargo industry is attributable to the vibrant envelope and small
package segment. Those packages, often carrying business documents targeted for overnight
delivery, have been growing faster than the

54




traditional so-called "heavyweight" shipments.
Projections for that sector's growth appear
encouraging even though advances in telecommunications could mean that less paper
will be transported by air. The package sector's
current growth has triggered a race for market
share among a host of competitors, ranging
from air cargo and passenger/cargo airlines to
freight forwarders w h o are buying or leasing
their own fleets of courier aircraft.
In the future, computer components and
pharmaceuticals are expected to account for a
greater share of air cargo volume. Intermodal
containers that can be transferred from surface
to air also are predicted to represent a growth
area as producers streamline their distribution
systems. To deal with the increased volume of
air cargo, large airports will need to expand
their cargo handling facilities.
In all, the deregulated economic environment appears t o be favorable for the use of
expedited cargo transportation. As the major
carriers are forced to keep planes in the air
because of competition for market share, more
emphasis will undoubtedly be placed on cargo
to utilize lift capacity that may otherwise be
unused. Airports, following deregulation, also
are looking more toward air cargo as a source of
income to bolster traditional sources of revenue.
The Southeast's large hubs should benefit
measurably from increasing air cargo activity—
but the role of the smaller airport remains a
question mark.
— Donald E. Bedwell
and David Avery

M A R C H 1 9 8 3 , E C O N O M I C REVIEW

Now Available

Supply-Side Economics
in the 1980s
CONFERENCE PROCEEDINGS

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Alternative Policies for
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Lawrence R. Klein

Supply-Side Economics:
An A m e r i c a n Renaissance?
Jack Kemp

T h e C o n c e p t u a l Foundations
of Supply-Side E c o n o m i c s
Martin Feldstein

Supply-Side Policies:
W h e r e Do W e Go from Here?
Milton Friedman

Supply-Side Aspects of
Government Spending
Phil Gramm

Theoretical Foundations
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T h e Monetary C o m p o n e n t
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FINANCE
JAN
1983
$ millions
UNITED STATES
C o m m e r c i a l Bank
Demand
NOW

Deposits

Time
C r e d i t Union D e p o s i t s
Share Drafts
Savings & Time

DEC
1982

JAN
1982

1,245,657 1,197,213 1,120,920
328,111
323,040
294,695
54,615
68,480
66,498
148,931
219,609
155,568
625,036
663,786
701,700
40,734
52,279
52,030
2,645
4,193
3,874
35,580
43,383
43,329

ANN,

ANN.
%
C H G.

+ 11
2
+ 25
+ 47
+ 6
+ 28
+ 59
+ 22

Savings & Loans
Total Deposits
NOW
Savings
Time
Mortgages Outstanding
Mortgage Commitments

C o m m e r c i a l Bank D e p o s i t s
Demand
NOW
Savings
Time
C r e d i t Union D e p o s i t s
Share Drafts
S a v i n g s <5c T i m e
ALABAMA
C o m m e r c i a l Bank Deposits
Demand
NOW
Savings
Time
C r e d i t Union D e p o s i t s
Share Drafts
bS a vviinnggss & T i m e
FLORIDA
C o m m e r c i a l Bank Deposits
Demand
NOW
Savings
Time
C r e d i t Union D e p o s i t s
Share Drafts
Savings & Time

136,675
37,302
8,956
23,719
69,902
4,993
369
4,217

128,544
34,163
8,700
15,282
72,684
4,932
345
4,153

120,231
37,602
6,960
14,764
64,599
4,077
281
3,486

+
+
+
+
+
+
+

14
1
29
61
8
22
31
21

S a v i n g s 3c L o a n s
Total Deposits
NOW
Savings
Time

14,912
3,897
802
2,080
8,531
857
72
734

14,215
3,526
766
1,609
8,588
854
67
723

13,261
3,795
612
1,527
8,168
698
56
604

+
+
+
+
+
+
+
+

12
3
31
36
4
23
29
22

Savings & Loaas
Total Deposits
NOW
Savings
Time

45,523
13,159
3,928
10,255
19,258
2,256
197
1,740

42,255
12,170
3,786
6,517
20,504
2,217
181
1,715

39,682
13,341
3,043
6,409
17,885
1,861
156
1,453

+
+
+
+
+
+
+

15
1
29
60
8
21
26
20

Savings & Loans
Total Deposits
NOW
Savings
Time

C o m m e r c i a l Bank D e p o s i t s
Demand
NOW
Savings
Time
C r e d i t Union D e p o s i t s
Share Drafts
Savings & Time

20,230
6,694
1,206
3,915
9,252
923
41
828

18,142
6,167
1,255
1,709
9,737
918
37
818

16,661
6,445
989
1,575
8,604
750
24
700

+ 21
+ 4
+ 22
+148
+ 8
+ 23
+ 71
+ 18

Savings & Loans
Total Deposits
NOW
Savings
Time

C o m m e r c i a l Bank Deposits
Demand
NOW
Savings
Time
C r e d i t Union D e p o s i t s
Share Drafts
Savings & Time

24,180
6,469
1,213
3,185
13,829
164
11
158

23,178
5,759
1,174
2,478
14,081
163
11
154

21,610
6,812
937
2,381
12,244
114
8
106

+
+
+
+
+
+
+

12
5
29
34
13
44
37
49

S a v i n g s ¿c L o a n s
Total Deposits
NOW
Savings
Time

C o m m e r c i a l Bank Deposits
Demand
NOW
Savings
Time
C r e d i t Union D e p o s i t s
Share Drafts
Savings & Time

10,898
2,487
654
1,197
6,779
N.A.
N.A.
N.A.

10,611
2,311
636
762
7,042
N.A.
N.A.
N.A.

9,849
2,550
515
733
6,332
N.A.
N.A.
N.A.

+ 11

Savings & Loans
Total Deposits
NOW
Savings
Time

C o m m e r c i a l Bank Deposits
Demand
NOW
Savings
Time
C r e d i t Union Deposits
Share Drafts
S a v i n g s ¿c T i m e

20,932
4,596
1,153
3,087
12,253
793
48
757

20,233
4,230
1,083
2,207
12,732
780
49
743

18,6
4,659
864
2,139
11,366
654
37
623

Mortgages Outstanding
Mortgage Commitments

Mortgages Outstanding
Mortgage Commitments

Mortgages Outstanding
Mortgage Commitments

Mortgages Outstanding
Mortgage Commitments

JAN
1983

DEC
1982

JAN
1982

555,331
13,552
123,850
420,241
NOV
479,943
19,549

541,817
12,670
96,764
433,573
OCT
481,215
18,307

518,445
8,562
93,396
417,429
NOV

7
58
33
1

509,914
15,686

6
25

81,262
2,363
15,531
63,965
NOV
67,820
2,982

79,488
2,081
11,936
65,754
OCT
67,567
2,867

76,020
1,398
11,824
62,926
NOV
74,602
3,508

4,559
147
594
3,847
NOV
3,696
49

4,511
106
565
3,874
OCT
3,701
50

4,381
71
581
3,756
NOV
4,002
52

+ 4
+107
2
2

49,120
10,478
37,293
NOV

48,051
1,416
7,941
38,753
OCT

+ 7
+ 64
+ 32
+ 0

39,773
2,327

39,460
2,267

46,036
991
7,909
37,110
NOV
45,595
3,090

10,232
245
1,732
8,409
NOV
8,806
228

9,851
240
1,205
8,542
OCT
8,881
187

8,176
139
1,488
6,603
NOV
7,456
210

8,077
129
1,282
6,692
OCT
7,426
190

7,469
82
1,240
6,181
NOV
7,138
182

2,508
75
336
2,124
NOV
2,070
21

2,461
65
246
2,171
OCT
2,098
21

2,387
38
232
2,130
NOV
2,206
19

6,667
136
903
5,689
NOV

6,537
125
697
5,722
OCT
6,001
152

6,101
76
675
5,389
NOV
6,220
58

1,621

9,646
140
1,187
8,360
NOV
9,441
107

CHG.

+ 7 !
+ 69
+ 31
+ 2
-

-

9
15.

6

- 13
- 25

+ 6
+ 75'
+ 46
+ 1
7
+113

_

Notes:

-

2

+ 27
+ 63
+ 7

Mortgages Outstanding
Mortgage Commitments

Mortgages Outstanding
Mortgage Commitments
+
+
+
+
+
+
+

11
2
33
44
7
21
29
21

Savings & Loans
Total Deposits
NOW
Savings
Time
Mortgages Outstanding
Mortgage Commitments

6,019
147

15

+ 5
+ 97
+ 45
'
-

»
' <

6

+ 10"

+ 9
+ 79
+ 34
+ 6
3*
+153

All d e p o s i t d a t a a r e e x t r a c t e d f r o m t h e F e d e r a l R e s e r v e R e p o r t of T r a n s a c t i o n A c c o u n t s , o t h e r D e p o s i t s a n d V a u l t C a s h ( F R 2 9 0 0 ) ,
a n d a r e r e p o r t e d f o r t h e a v e r a g e of t h e w e e k e n d i n g t h e 1 s t W e d n e s d a y of t h e m o n t h . T h i s d a t a , r e p o r t e d b y i n s t i t u t i o n s w i t h
o v e r $15 m i l l i o n in d e p o s i t s a s of D e c e m b e r 3 1 , 1 9 7 9 , r e p r e s e n t s 9 5 % of d e p o s i t s in t h e six s t a t e a r e a .
T h e m a j o r d i f f e r e n c e s bet
t h i s r e p o r t a n d t h e " c a l l r e p o r t " a r e s i z e , t h e t r e a t m e n t of i n t e r b a n k d e p o s i t s , a n d t h e t r e a t m e n t of f l o a t . T h e d a t a g e n e r a t e d f r o
t h e R e p o r t of T r a n s a c t i o n A c c o u n t s is f o r b a n k s o v e r $15 m i l l i o n in d e p o s i t s a s of D e c e m b e r 31, 1 9 7 9 . T h e t o t a l d e p o s i t d a t a gen
f r o m t h e R e p o r t of T r a n s a c t i o n A c c o u n t s e l i m i n a t e s i n t e r b a n k d e p o s i t s by r e p o r t i n g t h e n e t of d e p o s i t s " d u e t o " a n d " d u e f r o m " ot
depository institutions.
T h e R e p o r t of T r a n s a c t i o n A c c o u n t s s u b t r a c t s c a s h in p r o c e s s of c o l l e c t i o n f r o m d e m a n d d e p o s i t s , w h i l e t j e »
report does n o t
Savings and loan m o r t g a g e d a t a a r e f r o m t h e F e d e r a l H o m e Loan Bank B o a r d S e l e c t e d B a l a n c e S h e e t D a t a .
The
S o u t h e a s t d a t a r e p r e s e n t t h e t o t a l of t h e six s t a t e s .
S u b c a t e g o r i e s w e r e c h o s e n on a s e l e c t i v e b a s i s a n d d o n o t a d d t o t o t a L
N.A. = f e w e r than four institutions reporting.
"


http://fraser.stlouisfed.org/
56
Federal Reserve
Bank of St. Louis

M A R C H 1983, E C O N O M I C R E V I E W

EMPLOYMENT
DEC
1982

NOV
1982

DEC
1981

+ 2
-1

Civilian Labor F o r c e - thous.
T o t a l Employed - thous.
T o t a l Unemployed - thous.
U n e m p l o y m e n t R a t e - % SA
Insured U n e m p l o y m e n t - t h o u s .
Insured U n e m p l . R a t e - %
Mfg. A vg. Wkly. H o u r s
Mfg. A v e - Wkly. E a r n . - $

110,477
98,849
11,628
10.8
N.A.
N.A.
39.7
345

110,855
99,379
11,476
10.7
N.A.
N.A.
39.3
338

108,574
99,562
9,013
8.8
N.A.
N.A.
39.9
330

Civilian Labor Force - thous.
Total Employed - . t h o u s .
T o t a l Unemployed - thous.
U n e m p l o y m e n t R a t e - % SA
Insured U n e m p l o y m e n t - thous.
Insured U n e m p l . R a t e - %
Mfg. A v g . Wkly. H o u r s
M f g . A v g . Wkly. E a r n . - $

14,265
12,721
1,545
11.1
N.A.
N.A.
40.4
302

14,454
12,912
1,541
11.1
N.A.
N.A.
40.1
298

13,864
12,691
1,173
8.8
N.A.
N.A.
40.5
289

Civilian Labor Force - thous.
T o t a l Employed - thous.
T o t a l Unemployed - thous.
U n e m p l o y m e n t R a t e - % SA
Insured U n e m p l o y m e n t - thous.
Insured U n e m p l . R a t e - %
Mfg. A v g . Wkly. H o u r s
Mfg. A v g . Wkly. E a r n . - $

1,726
1,451
275
16.1
N.A.
N.A.
40.1
296

1,724
1,458
265
16.0
N.A.
N.A.
40.0
292

1,666
1,483
183
11.2
N.A.
N.A.
40.0
287

;ivilian Labor F o r c e - thous.
Total Employed - t h o u s
T o t a l Unemployed - thous.
U n e m p l o y m e n t R a t e - % SA
Insured U n e m p l o y m e n t - thous.
Insured U n e m p l . R a t e - %
Mfg. A v g . Wkly. H o u r s
Mfg. A v g . Wklv. E a r n . - $

4,851
4,391
460
9.9
N.A.
N.A.
41.2
295

4,954
4,485
469
9.5
N.A.
N.A.
40.2
289

4,569
4,236
333
7.7
N.A.
N.A.
41.1
282

Civilian Labor F o r c e - thous.
T o t a l Employed - thous.
Total Unemployed - thous.
U n e m p l o y m e n t R a t e - % SA
Insured U n e m p l o y m e n t - thous.
Insured U n e m p l . ' R a t e - %
Mfg. A v g . Wkly. H o u r s
Mfg. A v g . Wkly. E a r n . - $

2,657
2,449
209
8.1
N.A.
N.A.
40.4
278

2,663
2,448
215
8.4
N.A.
N.A.
40.2
275

2,611
2,424
187
7.3
N.A.
N.A.
40.0
267

Civilian L a b o r F o r c e - thous.
T o t a l Employed - thous.
Total Unemployed - thous.
U n e m p l o y m e n t R a t e - % SA
Insured U n e m p l o y m e n t - thous.
Insured U n e m p l . R a t e - %
Mfg. A v g . Wkly. H o u r s
Mfg. A v g . Wkly. E a r n . - $

1,847
1,650
197
11.0
N.A.
N.A.
41.2
391

1,913
1,703
210
11.6
N.A.
N.A.
41.8
393

1,861
1,702
160
9.0
N.A.
N.A.
43.4
382_

Civilian Labor F o r c e - thous.
Total Employed - thous.
Total Unemployed - thous.
U n e m p l o y m e n t R a t e - % SA
Insured U n e m p l o y m e n t - t h o u s .
Insured U n e m p l . R a t e - %
Mfg. A v g . Wkly. H o u r s
Mfg. A v g . Wkly. E a r n . - $

1,039
920
118
11.4
N.A.
N.A.
40.2
262

1,050
925
125
12.7
N.A.
N.A.
39.2
253

1,045
951
94
9.1
N.A.
N.A.
38.8
241

- 1
- 3
+26

Civilian L a b o r F o r c e - thous.
T o t a l Employed - thous.
Total Unemployed - thous.
U n e m p l o y m e n t R a t e - % SA
Insured U n e m p l o y m e n t - t h o u s .
Insured U n e m p l . R a t e - %
Mfg. A v g . Wkly. H o u r s
Mfg. A v g . Wkly. E a r n . - $

2,145
1,860
286
13.5
N.A.
N.A.
39.5
290

2,150
1,893
257
12.6
N.A.
N.A.
39.4
286

2,112
1,895
216
10.4
N.A.
N.A.
39.9
277

+ 2
- 2
+32

Note«

ANN.

ANN.
%
CHG.

+29

-1
+ 5
+ 3

+ 0
+32

-0
+ 4

-

2

+50

+ 6
+ 4
+38

+ 2
+ 1
+ 12

+ 1
+ 4

-1
- 3
+23

+ 2

+ 4
+ 9

- 1
+ 5

NOV
1982

DEC
1982

DEC
1981

CHG.

•Jonfarm E m p l o y m e n t - t h o u s .
Manufacturing
Construction
Trade
Government
Services
F i n . , Ins., & R e a l E s t .
Trans. Com. & Pub. Util.

89,327
18,156
3,797
20,941
15,949
19,084
5,357
5,014

89,487
18,297
3,997
20,674
15,982
19,116
5,347
5,027

91,437
19,705
4,009
21,170
16,108
18,775
5,313
5,157

Nonfarm Employment- thous.
Manufacturing
Construction
Trade
Government
Services
F i n . , Ins., <5c R e a l E s t .
T r a n s . C o m . <5c P u b . U t i l .

11,440
2,125
649
2,763
2,134
2,279
643
695

11,398
2,130
657
2,716
2,141
2,263
643
695

11,570
2,266
708
2,751
2,144

•Jonfarm E m p l o y m e n t - t h o u s .
Manufacturing
Construction
Trade
Government
Services
F i n . , Ins., & R e a l E s t .
T r a n s . C o m . 3c P u b . U t i l .

1,317
326
63
276
293
215
59
69

1,319
327
64
272
296
215
59
70

1,353
356
66
278
293
212
59
71

Nonfarm Employment-Thous.
Manufacturing
Construction
Trade
Government
Services
F i n . , Ins., & R e a l E s t .
Trans. C o m . & Pub. Util.

3,864
449
247
1,070
609
959
284
236

3,818
450
247
1,046
607
944
283
233

3,824
471
283
1,030
617
900
277
235

N o n f a r m E m p l o y m e n t - thous.
Manufacturing
Construction
Trade
Government
Services
F i n . , Ins., & R e a l E s t .
T r a n s . C o m . 3c P u b . U t i l .

2,164
488
97
508
437
369
116
141

2,159
487
97
499
441
369
116
141

2,185
510
101
515
435
360
114
143

1
4
4
1
0
+ 3
+ 2
- 1

Nonfarm Employment- thous.
Manufacturing
Construction
Trade
Government
Services
F i n . , Ins., & R e a l E s t .
T r a n s . C o m . 6c P u b . U t i l .

1,612
194
128
373
317
299
76
129

1,614
198
130
370
318
297
76
129

1,651
218
140
381
311
295
75
132

- 2
- 11
- 9
- 2
+ 2
+ 1
+1
- 2

N o n f a r m E m p l o y m e n t - thous.
Manufacturing
Construction
Trade
Government
Services
F i n . , Ins., & R e a l E s t
T r a n s . C o m . <3c P u b . U t i l .

795
200
38
166
184
122
33
40

795
201
39
163
183
122
33
41

822
218
41
167
187
122
33
41

-

N o n f a r m E m p l o y m e n t - thous.
Manufacturing
Construction
Trade
Government
Services
F i n . , Ins., ic R e a l E s t .
Trans. C o m . & Pub. Util.

1,688
468
76
370
294
315
75
80

1,693
467
80
366
296
316
76
81

1,735
495
77
380
301
312
77
85

+
-

+
+
-

8
5
1
1
2
1
3

-1
-

6

-

8

+ 0
-0

2,201

+ 4

+ 1

635
707

-

2

- 3
- 8
- 5
- 1
0
+ 1
0
- 3

+ 1
-

- 5
13
+ 4

-1

+ 7
+ 3

+ 0
-

3
8
7
1
2
0
0
- 2

All l a b o r f o r c e d a t a a r e f r o m B u r e a u of L a b o r S t a t i s t i c s r e p o r t s s u p p l i e d by s t a t e a g e n c i e s .
Only t h e u n e m p l o y m e n t r a t e d a t a are s e a s o n a l l y a d j u s t e d .
T h e S o u t h e a s t d a t a r e p r e s e n t t h e t o t a l of t h e six s t a t e s .
T h e a n n u a l p e r c e n t c h a n g e c a l c u l a t i o n is b a s e d on t h e m o s t r e c e n t d a t a o v e r p r i o r y e a r .


http://fraser.stlouisfed.org/
F E D E R A L R E S E R V E B A N K O F ATLANTA
Federal Reserve Bank of St. Louis
À

1

5 7

3
5
1
3
2
1
3
6

o

CONSTRUCTION
DEC.
1982

12-month Cumulative Rate
UNITED STATES
N o n r e s i d e n t i a l B u i l d i n g P e r m i t s - $ Mil.
45,658
Total Nonresidential
5,109
I n d u s t r i a l Bldgs.
12,139
Offices
Stores
5,231
Hospitals
1,818
Schools
800

NOV
1982

DEC
1981

45,459
5,329
11,932
5,131
1,775
800

51,898
7,220
15,201
6,344
1,395
781

ANN
%
CHG

NOV
1982

DEC
1982

DEC
1981

)

%
CHO

l]
-12
-29
-20
-18
+30
+ 2

R e s i d e n t i a l Building P e r m i t s
V a l u e - $ Mil.
Residential Permits - Thous.
Single-family units
Multi-family units
T o t a l Building P e r m i t s
V a l u e - $ MiL

SOUTHEAST
N o n r e s i d e n t i a l Building
Total Nonresidential
Industrial Bldgs.
Offices
Stores
Hospitals
Schools

P e r m i t s - $ MiL
6,426
723
1,384
927
329
109

6,262
719
1,343
951
282
82

6,695
790
1,425
1,144
272
80

- 4
- 8
- 3
-19
+21
+36

Residential Building P e r m i t s
V a l u e - $ Mil.
Residential P e r m i t s - Thous.
Single-family units
Multi-family units
T o t a l Building P e r m i t s
V a l u e - $ MiL

ALABAMA
Nonresidential Building
Total Nonresidential
I n d u s t r i a l Bldgs.
Offices
Stores
Hospitals
Schools

P e r m i t s - $ MiL
399
63
69
64
44
8

392
81
60
62
23
8

440
60
56
67
23
5

- 9
+ 5
+23
- 4
+91
+60

R e s i d e n t i a l Building P e r m i t s
V a l u e - $ Mil.
Residential P e r m i t s - Thous.
Single-family units
Multi-family units
T o t a l Building P e r m i t s
V a l u e - $ MiL

FLORIDA
N o n r e s i d e n t i a l Building
Total Nonresidential
I n d u s t r i a l Bldgs.
Offices
Stores
Hospitals
Schools

P e r m i t s - $ MiL
3,250
378
679
493
177
19

3,135
367
640
509
144
18

3,416
392
620
658
132
23

- 5
- 4
+10
-25
+34
-17

R e s i d e n t i a l Building P e r m i t s
V a l u e - $ Mil.
Residential P e r m i t s - Thous.
Single-family units
Multi-family units
T o t a l Building P e r m i t s
V a l u e - $ MiL

GEORGIA
Nonresidential Building
Total Nonresidential
I n d u s t r i a l Bldgs.
Offices
Stores
Hospitals
Schools

P e r m i t s - $ MiL
982
145
225
82
25
17

980
135
223
90
34
19

1,096
189
274
131
35
28

-10
-23
-18
-37
-29
-39

R e s i d e n t i a l Building P e r m i t s
V a l u e - $ Mil.
Residential P e r m i t s - Thous.
Single-family units
Multi-family units
T o t a l Building P e r m i t s
V a l u e - $ MiL

LOUISIANA
Nonresidential Building
Total Nonresidential
I n d u s t r i a l Bldgs.
Offices
Stores
Hospitals
Schools

P e r m i t s - $ MiL
976
84
300
151
32
50

939
88
296
147
29
24

909
75
312
129
47
18

+ 7
+12
+17
-32
+178

R e s i d e n t i a l Building P e r m i t s
V a l u e - $ Mil.
Residential P e r m i t s - Thous.
Single-family units
Multi-family units
T o t a l Building P e r m i t s
V a l u e - $ MiL

MISSISSIPPI
N o n r e s i d e n t i a l Building
Total Nonresidential
Industrial Bldgs.
Offices
Stores
Hospitals
Schools

P e r m i t s - $ Mil.
160
14
16
38
5
4

157
14
18
35
5
3

179
16
44
35
8
1

-11
-13
-64
+ 9
-38
+300

R e s i d e n t i a l Building P e r m i t s
V a l u e - $ Mil.
Residential P e r m i t s - Thous.
Single-family units
Multi-family units
T o t a l Building P e r m i t s
V a l u e - $ MiL

TENNESSEE
Nonresidential Building
Total Nonresidential
Industrial Bldgs.
Offices
Stores
Hospitals
Schools

P e r m i t s - $ MiL
659
39
95
99
45
11

+ 1
-33
-20
-21
+165
+83

Residential Building P e r m i t s
V a l u e - $ Mil.
Residential P e r m i t s - Thous.
Single-family units
Multi-family units
T o t a l Building P e r m i t s
V a l u e - $ MiL

39,636

38,212

40,247

537.5
447.5

518.4
429.0

557.5
411.6

85,295

83,672

92,146

7,103

6,867

8,122

-13«

110.5
86.2

105.6
83.7

117.9
100.9

-15 §

13,529

13,129

14,817

- si

239

236

296

-1.1

4.9
4.3

4.6
4.3

5.4
5.5

- si

639

629

736

4,201

4,077

5,640

57.0
51.4

54.4
50.3

70.4
72.9

7,451

7,212

9,056

1,366

1,300

1,028

+SB

26.3
13.0

25.2
12.0

21.1
8.8

+251
+4>|

2,348

2,280

2,125

- 2®
-

à

+ •

.

-4

- 61

-2 S|
-

>»

— £

-261
n

-is!
-29
-Ml

>1

Vi

652

638

603

11.2
8.4

10.8
8.1

9.9
8.1

1,628

1,576

1,512

181

167

162

+12

3.5
2.2

3.3
2.1

3.5
1.7

+29 *

340

324

341

1

i

+13]
M t i

+ i®
1

V j
S i

VI

-J
659
34
106
109
38
11

655
58
119
125
17
6

?
463

449

392

+1«|

7.6
6.9

7.3
6.9

7.6
3.9

>0
+77 J

1,122

1,108

1,047

>7J

NOTES:
D a t a s i p p l i e d by t h e U. S. B u r e a u of t h e C e n s u s , H o u s i n g U n i t s A u t h o r i z e d By B u i l d i n g P e r m i t s a n d P u b l i c C o n t r a c t s , C - 4 0 .
N o n r e s i d e n t i a l d a t a e x c l u d e s t h e c o s t of c o n s t r u c t i o n f o r p u b l i c l y o w n e d b u i l d i n g s . T h e s o u t h e a s t d a t a r e p r e s e n t t h e t o t a l of
t h e six s t a t e s . T h e a n n u a l p e r c e n t c h a n g e c a l c u l a t i o n is b a s e d on t h e m o s t r e c e n t m o n t h o v e r p r i o r y e a r .
P u b l i c a t i o n of F . W.
Dodge construction c o n t r a c t s has been discontinued.




58 M A R C H 1983, E C O N O M I C R E V I E W

PI

GENERAL
LATEST
DATA

UNITED STATES
Personal Income
3Q
($bil. - S A A R )
JAN
T a x a b l e S a l e s - $biL
Plane Pass. Arr. 000's
Petroleum Prod, (thous.) JAN
Consumer P r i c e Index
JAN
1967=100
OCT
K i l o w a t t H o u r s - mils.
SOUTHEAST
Personal Income
($bil. - S A A R )
3Q
Taxable Sales - $ b i l
NOV
Plane Pass. Arr. 000's
Petroleum Prod, (thous.) JAN
Consumer Price Index
1967 = 100
OCT
K i l o w a t t H o u r s - mils.
ALABAMA
Personal Income
($bil. - S A A R )
3Q
T a x a b l e S a l e s - $ biL
NOV
Plane Pass. Arr. 000's
NOV
Petroleum Prod, (thous.) JAN
Consumer Price Index
1967 = 100
K i l o w a t t H o u r s - mils.
OCT
Personal Income
($bil. - S A A R )
3Q
T a x a b l e S a l e s - $ biL
JAN
Plane Pass. Arr. 0 0 0 ' s
NOV
Petroleum Prod, (thous.) JAN
Consumer P r i c e Index - Miami
N o v . 1977 = 100
K i l o w a t t H o u r s - mils.
OCT
Personal Income
($bil. - S A A R )
3Q
T a x a b l e S a l e s - $ bil.
3Q
Plane Pass. Arr. 000's
NOV
Petroleum Prod, (thous.) JAN
Consumer P r i c e Index - Atlanta
1967 = 100
OCT
LOUISIANA
Personal Income
($bil. - S A A R )
3Q
T a x a b l e S a l e s - $ bil.
NOV
Plane Pass. Arr. 000's
P e t r o l e u m Prod, (thous.) JAN
Consumer Price Index
1967 = 100
OCT
K i l o w a t t H o u r s - mils.
MISSISSIPPI
Personal Income
($bil. - S A A R )
3Q
T a x a b l e S a l e s - $ biL
NOV
Plane Pass. Arr. 0 0 0 ' s
P e t r o l e u m Prod, (thous.) JAN
Consumer Price Index
1967 = 100
OCT
K i l o w a t t H o u r s - mils.
TENNESSEE
Personal Income
($bil. - S A A R )
3Q
DEC
T a x a b l e S a l e s - $ biL
N
OV
Plane Pass. Arr. 0 0 0 ' s
Petroleum Prod, (thous.) J A N
Consumer Price Index
1967 = 100
OCT
K i l o w a t t H o u r s - mils.

ANN.
%
CHG.

CURR.
PERIOD

PREV.
PERIOD

YEAR
AGO

2,584.9
91,575
N.A.
8,680.5

2,541.5
91,482
N.A.
8,619.8

2,447.6
86,119
N.A.
8,695.1

+ 6
+ 6

293.1
163.4

292.4
198.4

282.5
168.7

+ 4

307.4
N.A.
3,603.1
1,384.0

301.8
N.A.
3,763.6
1,382.0

289.3
N.A.
3,723.9
1,405.7

+ 6

N.A.
27.6

N.A.
34.8

N.A.
27.6

+ 0

33.8
23.0
97.9
53.0

33.6
22.5
106.6
52.0

32.8
21.7
102.4
58.0

+
+
-

N.A.
;U>

N.A.
49

N.A.
3.9

114.3
67.4
1,636.5
65.0
JAN
157.9
8.1

111.3
66.7
1,709.0
67.0
NOV
156.8
9.2

105.5
66.8
1,725.5
89.0
JAN
155.2
7.8

+ 8
+ 1

53.3
39.4
1,435.8
N.A.
DEC
296.1
4.2

52.5
37.2
1,493.4
N.A.
OCT
297.8
5.5

50.6
38.1
1,469.6
N.A.
DEC
282.2
4.1

+ 5
+ 3

44.4
N.A.
250.6
1,176.0

43.7
N.A.
271.0
1,173.0

41.8
N.A.
259.6
1,164.0

N.A.
5.0

N.A.
6.1

N.A.
4.8

19.9
N.A.
28.8
90.0

19.7
N.A.
27.7
90.0

19.0
N.A.
30.0
94.0

N.A.
1.8

N.A.
2.6

N.A.
1.9

41.7
28.7
153.6
N.A.

41.0
27.4
156.0
N.A.

39.6
26.9
136.8
N.A.

N.A.
4.9

N.A.
6.5

N.A.
5.1

-

0

-

4

-

3
2

3
6
4
9

- 8

-

5

+ 2
+ 3

-

2

+ 5

+ 2
+ 6
-

3

+ 1

+ J

+ 5

-

4
4

-

6

-

+ 5
+ 7

+12

2 _4

DEC
1982

NOV (R)
1982

DEC
1981

ANN.
%
CHG.

Agriculture
P r i c e s R e c ' d by F a r m e r s
128
Index (1977=100)
81,770
Broiler P l a c e m e n t s (thous.)
62.40
C a l f P r i c e s ($ p e r c w t . )
25.8
B r o i l e r P r i c e s ( t p e r lb.)
5.56
S o y b e a n P r i c e s ($ p e r bu.)
B r o i l e r F e e d C o s t ($ p e r t o n )
202

127
79,861
58.90
24.3
5.46
201

132
79,017
57.90
27.1
6.05
211

+
+
-

Agriculture
P r i c e s R e c ' d by F a r m e r s
115
I n d e x (1977=100)
31,619
Broiler P l a c e m e n t s (thous.)
58.84
C a l f P r i c e s ($ p e r c w t . )
24.7
B r o i l e r P r i c e s (*t p e r lb.)
5.65
S o y b e a n P r i c e s ($ p e r bu.)
B r o i l e r F e e d C o s t ($ p e r t o n )
191

113
30,752
55.17
24.1
5.57
189

119
30,047
53.55
25.6
6.27
207

- 3
+ 5
+10
- 4
-10
- 8

Agriculture
F a r m Cash R e c e i p t s - $ mil.
( D a t e s : SEPT, SEPT)
1,354
Broiler P l a c e m e n t s (thous.)
10,530
C a l f P r i c e s ($ p e r c w t . )
56.00
B r o i l e r P r i c e s (<t p e r lb.)
24.5
S o y b e a n P r i c e s ($ p e r bu.)
5.57
B r o i l e r F e e d C o s t ($ p e r ton)
205

10,263
54.20
24.0
5.51
197

1,388
9,697
53.00
23.5
6.22
230

- 2
+ 9
+ 6
+ 4
-10
-11

Agriculture
Farm Cash R e c e i p t s - $ mil.
3,176
( D a t e s : SEPT, SEPT)
1,999
Broiler P l a c e m e n t s (thous.)
61.00
C a l f P r i c e s ($ p e r c w t . )
25.0
B r o i l e r P r i c e s (<S p e r lb.)
5.57
S o y b e a n P r i c e s ($ p e r b u . )
215
B r o i l e r F e e d C o s t ($ p e r ton)

-

1,863
57.10
24.0
5.51
210

3,042
1,905
54.50
25.0
6.22
220

+ 4
+ 5
+-12
0
-10
- 2

Agriculture
F a r m C a s h R e c e i p t s - $ mil.
2,138
(Dates: SEPT, SEPT)
12,718
Broiler P l a c e m e n t s (thous.)
54.90
C a l f P r i c e s ($ p e r c w t . )
24.0
B r o i l e r P r i c e s ( t p e r lb.)
S o y b e a n P r i c e s ($ p e r bu.)
5.55
185

12,338
51.50
23.5
5.36
185

Agriculture
F a r m C a s h R e c e i p t s - $ mil.
838
(Dates: SEPT, SEPT)
N.A.
Broiler P l a c e m e n t s (thous.)
60.50
C a l f P r i c e s ($ p e r c w t . )
26.0
B r o i l e r P r i c e s (<S p e r lb.)
5.69
S o y b e a n P r i c e s ($ p e r bu.)
255
B r o i l e r F e e d C o s t ($ p e r t o n )

N.A.
57.20
24.5
5.69
250

Agriculture
F a r m Cash R e c e i p t s - $ mil.
1,120
(Dates: SEPT, SEPT)
6,372
Broiler P l a c e m e n t s (thous.)
62.70
C a l f P r i c e s ($ p e r c w t . )
26.5
B r o i l e r P r i c e s (<t p e r lb.)
S o y b e a n P r i c e s ($ p e r bu.)
5.63
163
B r o i l e r F e e d C o s t ($ p e r t o n )

6,288
57.60
25.5
5.54
161

Agriculture
F a r m C a s h R e c e i p t s - $ mil.
1,041
(Dates: SEPT, SEPT)
N.A.
Broiler P l a c e m e n t s (thous.)
57.30
C a l f P r i c e s ($ p e r c w t . )
22.5
B r o i l e r P r i c e s (4 p e r lb.)
5.79
S o y b e a n P r i c e s ($ p e r bu.)
181
B r o i l e r F e e d C o s t ($ p e r ton)

N.A.
53.20
23.5
5.65
193

-

-

-

-

2,190
12,344
51.10
25.5
6.10
194

3
3
8
5
8
4

+
+
-

- 9

918
N.A.
56.00
28.5
6.52
245

+ 8
- 9
-13
+ 4

1,156
6,101
55.60
29.0
6.31
183

- 3
+ 4
+13
- 9
-11
-11

997
N.A.
51.40
24.0
6.07
210

+ 4
+ 11
- 6
- 5
-14

Notes:
P e r s o n a l I n c o m e d a t a s u p p l i e d by U. S. D e p a r t m e n t of C o m m e r c e .
T a x a b l e S a l e s are r e p o r t e d as a 1 2 - m o n t h c u m u l a t i v e t o t a l .
Plane
P a s s e n g e r A r r i v a l s a r e c o l l e c t e d f r o m 26 a i r p o r t s .
P e t r o l e u m P r o d u c t i o n d a t a s u p p l i e d by U. S. B u r e a u of Mines.
Consumer Price
Index d a t a s u p p l i e d by B u r e a u of L a b o r S t a t i s t i c s .
A g r i c u l t u r e d a t a s u p p l i e d by U. S. D e p a r t m e n t of A g r i c u l t u r e .
Farm Cash
Receipts data are r e p o r t e d as c u m u l a t i v e f o r the c a l e n d a r y e a r through the month shown.
B r o i l e r p l a c e m e n t s a r e an a v e r a g e w e e k l y
r a t e . T h e S o u t h e a s t d a t a r e p r e s e n t t h e t o t a l of t h e six s t a t e s .
N.A. = n o t a v a i l a b l e .
T h e a n n u a l p e r c e n t c h a n g e c a l c u l a t i o n is b a s e d
on m o s t r e c e n t d a t a o v e r p r i o r y e a r .
R = revised.


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