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AN ECONOMIC SURVEY
Federal Reserve Bank
of Atlanta

March 1 9 7 7

Federal Reserve Bank of Atlanta
Federal Reserve Station
Atlanta, Georgia 30303
Address Correction Requested




New Tejsts of Banking
MarketjLimits
Seller Concentration in
Banking Markets
District Business
Conditions

Bulk Rate
U.S. Postage
PAI D
Atlanta, Ga.
Permit 292

FEATURES:
Updating
Agricultural
Loan D a t a .................................... 31

Southeastern
Statistics
A summary of data showing
the relative econom ic
growth of the South has
been com pletely revised
and is now available. These
statistics cover m ajor trends
for the six states in the Sixth
Federal Reserve District and
for the eleven Southeastern
states.

Changes in Seller
Concentration in
Banking Markets
by B. Frank King
This is the third in a series
of Federal Reserve Bank of
Atlanta W orking Papers.
Interested parties may have
their name placed on a
subscription list for future
studies in the series.
Both of the above publi­
cations are available free
on request. Please address
such requests to the Re­
search Departm ent, Federal
Reserve Bank of Atlanta,
Atlanta, Georgia 30303 and
include a com plete address
with Z IP code to ensure
delivery.




The Federal Reserve Bank
of Atlanta has a promising
new technique for obtain­
ing up-to-date inform a­
tion of bank loans for
agriculture in the South­
east.

Wheat Production
to D e c lin e .................................... 37
W heat plantings are down
and forecasted produc­
tion is off sharply.

New Tests for
Banking Market
L i m i t s ......................................... 39
Am ended tests of cluster
method and county line
definitions support earlier
conclusions.

Changes in Seller
Concentration in
Banking M arke ts........................ 41
District Business
C o n d itio n s ...................................4 4
Job gains and im proved
incom e and consum er
spending s h o w e d that
the District's econom y
strengthened. This infor­
mation does not include
the im pact of the cold
weather and natural gas
shortage.
Director of Research: Harry Brandt
Editor: Teresa Wright Wiggins
Graphics: Susan F. Pope, Eddie Lee, Jr.
Monthly Review, Vol. LXII, No. 3. Free subscription
and additional copies available upon request to the
Research Department, Federal Reserve Bank of Atlanta,
Atlanta, Georgia 30303. Material herein may be reprinted
or abstracted, provided this Review, the Bank and the
author are credited. Please provide this Bank's Research
Department with a copy of any publication in which
such material is reprinted.

UPDATING AGRICULTURAL LOAIM DATA
by Gene D. Sullivan
The dearth of current data has always hampered
up-to-date analyses of bank loans for
agriculture in the Southeast. To hurdle this
barrier, the Federal Reserve Bank of Atlanta has
recently employed a potentially effective
technique. This article explains this method
and presents the results of its implementation.
In the past, agricultural loan data from
com m ercial banks in the Sixth Federal Reserve
District have been available only from the sem i­
annual Report of Call or from irregular special
surveys.1
M ore recently, beginning in March 1976,
the quarterly Call Report includes agricultural
loans. H ow ever, these data are not available
for detailed analysis until five months or
more after the date of the report.
A w eekly report of 32 large com m ercial
banks in this D istrict provides detailed
inform ation, including that related to agri­
cultural loans. But these large banks only
account for less than five percent (about $75
m illion) of the total volum e of agricultural
loans extended by all com m ercial banks. As a

result, this inform ation is a poor indicator of
agricultural loan activity throughout the District.
Every member bank reports data on total
loans and deposits w e e k ly ; how ever, detailed
categories of loans are not given. But the
detailed information in each bank's Report of
Call does allow calculation of the proportion
or ratio of agricultural to total loans as of a
specific Call Report date.2
W eekly reports by banks with relatively high
proportions of agricultural loans should, we
theorized, be useful current indicators of
agricultural credit conditions. So w e identified
62 member banks with agricultural loans
of at least 20 percent of total loan volum e,
and we com piled w eekly reports of loans and
deposits beginning in May 1975. Although 20

'Th e Sixth Federal Reserve D istrict includes all of Alabama, Florida
and Georgia and parts of Louisiana, M ississippi and Tennessee.

A g ric u ltu ra l loans refer to the sum of loans made to farmers and
loans secured by farm real estate.




•sTrend analysis of loan volum e for each group
yielded the follow ing equations:
YATU a = 11,341 +
(211.50)
YATI_62 = 9,516.3 +
(186.83)
A

percent may seem like a low figure, it is not
an accurate indication of the im portance of
agricultural lending. By categorizing loans as
strictly agricultural, many loans w hich can fall
into other categories are disguised. For
exam ple, banks make loans to merchants selling
farm supplies and equipm ent and to purchas­
ers, processors and shippers of agricultural
products. These are classified as business loans,
but these businesses depend prim arily on local
agricultural activity. W hen added to the farm
loan volum e, the sum could easily account for
more than half of all loans at such banks.
A m ajority of the loans specifically identified
as agricultural w ere made by banks with
agricultural loan ratios of .15 or higher,
according to our analysis. That list included
93 member banks, compared to 62 with ratios
of .20 or higher. W e expected agricultural
activity to exert less influence on the w eekly
loan volum e reported by the low er ratio (.15)
banks. Nevertheless, the advantages of a larger
sample that had broader geographic coverage
of the D istrict attracted us to explore its use.
Data from the two bank groups (i.e., 62 banks
and 93 banks) were compared to determ ine
what differences were evident in loan and
deposit trends during the period extending
from May 28 through O ctober 8, 1975.
Figure 1 compares the two groups of banks
on the basis of the average loan volum e per
bank. That average was approxim ately $2
m illion higher for the 93-bank group, showing
that the larger banks had lower agricultural
loan ratios. Nevertheless, movements in loan
volum e from w eek to w eek were sim ilar.3




A

19.471 T
(4.35)
14.635T
(3.4419)

R2 = .4854
R2 = .3634

where YA TU a and Y A T U 2 = w eekly average
volum e of total loans of the 93- and 62-bank
groups, respectively;
T = the time variable, w hich takes the value
of 1 during the first w eek and a successively
higher number for each additional w eek
through the 20 weeks of the test;
R- = the adjusted coefficient of determ i­
nation, or the percent of the variation in
average total loans explained by the time
variable;
Numbers in parentheses below the coef­
ficients are T-statistics. G enerally, T-values of
2.0 or higher signify statistically significant
relationships among variables.

The correlation between the w eekly loan
volum e of the two groups was an extrem ely
high .9539, where 1.0 represents perfect
correlation. So, the group with the lower
agricultural loan ratio covered more of the
total loan volum e from a broader geographic
area and retained the pattern of loan movement
displayed by the sm aller sample.
Figure 2 compares average total deposits
between the two groups of banks. Average
deposits of the 93-bank sample are approxi­
mately $3 m illion above the sm aller group,
once again showing the larger size of the lower
ratio banks.4 Relatively speaking, how ever,

'Trend analysis of total deposits yielded the
follow ing equations:
YATD»3 = 18,216 + 34.867T R2 = .6019
(237.77)
(5.4520)
YA TD ,!l. = 15,391 + 26.024T R2 = .5312
(222.96) a (4.5161)
where YATD<t.s and Y A T D 02 represent total
deposits per bank in thousands of dollars
tor the 93-bank group and the 62-bank
group, respectively, and w here all other
variables are the same as described in footnote
3.

DEPOSITS-AVERAGE PER BANK FOR GROUPS
HAVING AGRICULTURAL LOAN RATIOS OF .15
OR ABOVE AND .20 OR ABOVE
Mil. $
—

.1 5 B an k G roup

-20

«■» .2 0 B an k Group

TOTAL DEPOSITS

-1 8

fit I
M

l

I

J

I

I

I

I

I

I

I

J

I

I

I

A

I

I

I

S

I

I

LOCATION OF SIXTH DISTRICT
MEMBER BANKS WITH
AGRICULTURAL LOAN RATIOS
OF .15 OR ABOVE

I

O

1975

J
there is less difference between their average
deposits than between their average loan
volum es. (The correlation of total deposits
per bank of the two groups was .9839.) The 93
banks evidently had higher total loan-todeposit ratios than did the group of 62.
Figure 2 also compares gross demand
deposits between the two bank groups. There
is considerably more movem ent from w eek to
w eek when time deposits are netted out of the
total. H ow ever, the pattern of movement
appears more closely related between the two
bank groups than is the total deposit series.5
"Trend analysis of gross demand deposits
yielded the follow ing equations:
Y A G D 93 = 6485.7 + 15.161T
(90.630)
(2.5378)
YAGDo^ = 5578.1 + 12.698T
(83.172) A (2.2681)
A

R" = .2226
R- = .1791

where YAGD93 and YAGDC2 represent gross
demand deposits per bank for the 93- and
62-bank groups, respectively, and w here all
other variables are the same as described in
footnote 3.




V
The correlation of gross demand deposits
between the two groups of banks is .9842.
Thus, in the case of both loans and deposits,
w e concluded that the selection could be
expanded to include all member banks with
agricultural loan ratios of .15 or higher,
ensuring broader coverage of the agricultural
area w hile giving up little of the agricultural
character of the data obtained.
In January 1976, we updated the selection
of banks to reflect entries or exits from the list
that reported agricultural loan ratios of .15
percent or higher in two out of the past three
years (1973,1974 and 1975). A few banks were
removed from the sample because the volum e
of agricultural loans as a percentage of total
loans fell below the acceptable level, but the
number of new banks meeting the selection
criteria more than offset the reduction. The
new list included 96 m em ber banks. Figure 3
shows their dispersion throughout the Sixth
District.
W e compared tabulations of w eekly loan
and deposit data reported by the 96-bank
group with the year-ago levels since January
1976 (see Appendix table). W ere loan

movements different from that of all member
banks? Figure 4 shows total loan volum e of
the 96-bank group plotted in index form and
com pared with a sim ilar plot of total loans of
all m ember banks.6 Evidence shows loan

fiA trend analysis of total loan volum e yielded
the follow ing equations:
Y IN X meb

= 99.972 (106.33)
A R2 = .5170
Y IN X 96B = 99.403 +
(151.59)
R- = .9700
A

.95120T + .040267T(4.8321)
(4.6338)
.12885T + .029291T2
(.93853)
(4.8328)
A

where Y IN X meb a n d Y IN X 96B = the index of
total loans of all member banks and of 96
sample member banks, respectively; T 2 = the
squared term of the time variable; all other
variables are the same as described in
footnote 3.

growth at the sample banks throughout the
period from January 1975 through Decem ber
of 1976. In contrast, the total loan volum e
of all member banks declined initially and
showed extrem ely slow growth during most of
1976. (Note the negative coefficient of the time
variable in the equation estimating total loans
of all member banks in footnote 6.)
The total loan volum e of all member banks
and of the 96-bank group had a correlation
coefficient of — .0104, a relationship consistent
with our expectations. Recession in the national
econom y affected general loan activity in
1975, and sluggish growth in business loans
lingered into 1976. However, agriculture in the
District did not generally share the recession,
and lending activity increased briskly, par­
ticularly during 1976, as agricultural production
expanded. So, the 96-bank sample reveals
unique behavior in loan volum e that is
apparently related to continued vigorous
agricultural activity in this District.
How accurate has this new loan series been
as an indicator of the actual agricultural lending
activity reported by all banks? W e compared
loan data com piled from the 96-bank sample




with the agricultural loan volum e taken from
semiannual Call Reports during the coincident
period. Since there were only three relevant
Call Reports, starting with Decem ber 1974,
the comparison is lim ited.
Figure 5 shows that total loans of the banks
in agricultural areas are sim ilar to the total
volume of agricultural loans of all com m ercial
banks. The relationship seems closest to the
changes in agricultural loans reported by non­
member banks. If that relationship w ere stable,
the new series as an indicator w ould be more
valuable since nonmembers extend most of
the bank credit for agriculture in the Sixth
District. H owever, it is still too early to tell
just how reliable the indicator w ill be.
W e attributed the increase in loans at sample
banks to greater activity in agriculture. But,
was that consistent with other agricultural
lenders? Did lending activity of other agencies
verify that there was brisk agricultural activity
in this District? O ur research says yes.
Federal Land Banks and production credit
associations are cooperatively-owned agri­
cultural lending agencies that presently account
for over 40 percent of the total volum e of

AGRICULTURAL LOANS OF ALL COMMERCIAL
BANKS COMPARED WITH TOTAL LOANS OF
BANKS IN AGRICULTURAL AREAS
B il. $

Re
!■
-

E

m em ber ban ks

NON-MEMBER BANKS
l “AGRICULTURAL” BANKS

Figure 6
LOANS OF FARMER COOPERATIVE LENDING
AGENCIES AND TOTAL LOANS OF BANKS IN
AGRICULTURAL AREAS
Jan. 1975 = 100

-1 2 5
Farm
Lending
Agencies

-11 5

•105
“Agricultural”
Banks
-95

/*l
Dec. 31, 1974

June 30, 1975

Dec. 31, 1975

agricultural credit in Sixth D istrict states ($3
billion in 1974). Figure 6 compares the monthly
loan volum e (in index form) of these agencies
with that of the sample banks since January
1975. Month-to-month fluctuations in loan
volum e between the two groups do not
precisely co incide, and the loan pay-down
period (fall and w inter months) results in a
more extreme fluctuation in volum e out­
standing for cooperative lenders. Yet, for the
period w e observed, the upward trend in loan
volum e is sim ilar.
The index of total loan volum e of these
cooperative farm credit agencies and of the 96
member banks had a correlation coefficient
of .8764. This is a relatively high figure and
emphasizes that the growth in loan volum e at




J

I I I I I I I I I I I I I I I I I I I I I i
J J
1975

DJ

J J
1976

D

the 96 sample banks, during the period when
total loans of all member banks barely grew at
all, reflected the behavior of total agricultural
loan volum e within the District. W e w ill
continue to make further com parisons to
determ ine if this sim ilarity is true when
conditions in the farm sector change.
This new loan series promises to be a useful,
quickly available indicator of agricultural credit
flowing through the com m ercial banking sector
of the Southeast. If it performs as w ell in the
future as it has already, it could substantially
reduce the lag in detailed knowledge of de­
velopm ents in bank agricultural lending that
continues to exist even though banks have
recently begun making quarterly reports. ■

SELECTED FINANCIAL DATA
96 SIXTH DISTRICT MEMBER BANKS WITH
AGRICULTURAL LOAN RATIO OF .15 OR ABOVE

(in thousands of dollars)
ASSETS
T o ta l L o ans______

G o v e rn m e n t O b lig a tio n s

P e rc e n t C h a n g e
D a te _________________ A m o u n t_______ Y r. A go

1-07-76
2-04-76
3-03-76
4-07-76
5-05-76
6-02-76
7-07-76
8-04-76
9-01-76
10-06-76
11-03-76
12-01-76*
1-05-77*
NOTE:

1,231,877
(12,832)
1,225,553
(12,766)
1,240,584
(12,999)
1,258,675
(13,111)
1,263,799
(13,165)
1,278,896
(13,322)
1,296,249
(13,503)
1,286,916
(13,405)
1,309,647
(13,642)
1,364,655
(14,215)
1,373,331
(14,306)
1,364,914
(14,368)
1,405,238
(14,792)

O th e r S e c u ritie s

P e rc e n t C h a n g e
Am ount

P e rc e n t C h a n g e

Y r. Ago_________ A m o u n t

+ 6.8 210,069
(2,188)
+ 6.3 215,587
(2,246)
+ 6.7 236,613
(2,498)
+ 7.2 249,915
(2,603)
+ 10.3 246,243
(2,565)
+ 10.3 240,941
(2,510)
+ 10.6 235,568
(2,454)
+ 8.9 240,826
(2,509)
+ 11.4 228,447
(2,380)
+ 13.9 237,116
(2,470)
+ 14.0 239,262
(2,492)
+ 14.7 233,367
(2,456)
+ 15.0 238,310
(2,509)

+ 27.4
+ 27.2
+ 37.6
+ 35.6
+ 31.6
+ 28.6
+ 25.3
+ 26.5
+ 15.2
+ 11.4
+ 13.2
+ 13.1
+ 16.8

Y r. A go

482,692
(5,028)
482,272
(5,024)
474,828
(4,975)
476,562
(4,964)
486,073
(5,063)
491,422
(5,119)
490,373
(5,108)
496,792
(5,174)
496,516
(5,172)
494,638
(5,152)
494,337
(5,149)
491,320
(5,172)
489,244
(5,150)

Fed F u n d s S old
P e rc e n t C h a n g e
A m o u n t_______Y r. A go

+ 10.3 127,340
(1,326)
+ 8.8 115,045
(1,198)
+ 6.5 123,560
(1,287)
+ 6.2 128,200
(1,335)
+ 6.2 104,680
(1,090)
+ 5.4 96,375
(1,004)
+ 4.5 94,630
(986)
+ 6.0 67,665
(705)
+ 6.7 76,360
(795)
+ 6.6 122,412
(1,275)
+ 5.0 124,315
(1,295)
+ 4.8 114,575
(1,206)
+ 2.8 139,606
(1,470)

+ 6.8
- 4.0
- 0.5
- 7.0
+10.3
-10.7
-16.4
-38.4
-19.4
+17.9
+19.7
+23.7
+ 9.9

N u m b e rs in p a re n th e s e s in d ic a te a v e ra g e p e r b a n k .
L IA B IL IT IE S
T o ta l D e p o s its

G ross D e m a n d
D e p o s its

N et Dem and
D ep o s its

T im e & S a v in g s
D e p o s its

P e rc e n t C h a n g e
D a te

Am ount

Y r. Ago

A m ount

Am ount

1-07-76

1,974,620
(20,569)
1,957,537
(20,391)
1,987,181
(20,700)
2,023,289
(21,076)
2,016,323
(21,003)
2,018,434
(21,025)
2,049,683
(21,351)
2,027,148
(21,116)
2,025,539
(21,099)
2,093,551
(21,808)
2,108,399
(21,962)
2,092,475
(22,026)
2,157,215
(22,708)

+ 9.6

740,001
(7,708)
713,706
(7,434)
727,663
(7,580)
741,013
(7,719)
724,270
(7,544)
721,111
(7,512)
735,801
(7,665)
707,841
(7,373)
700,028
(7,292)
734,532
(7,651)
741.447
(7.723)
742.719
(7.818)
786,630
(8,280)

636,455
(6,630)
612,133
(6,376)
622,219
(6,481)
642,282
(6,690)
629,101
(6,553)
621,641
(6,475)
630,368
(6,462)
605,254
(6,304)
608,979
(6,344)
633,923
(6,603)
637,327
(6,639)
638,421
(6,720)
668,027
(7,032)

2-04-76
3-03-76
4-07-76
5-05-76
6-02-76
7-07-76
8-04-76
9-01-76
10-06-76
11-03-76
12-01-76*
01-05-77*

+ 9.1
+ 10.6
+ 10.3
+ 11.1
+ 10.1
+ 10.1
+ 9.3
+ 7.7
+ 10.6
+ 10.6
+ 10.6
+ 10.6

N O T E : N u m b e rs in p a re n th e s e s in d ic a te a v e ra g e p e r b a n k .
*S a m p le in c lu d e d o n ly 9 5 b a n k s d u rin g re p o r tin g p e rio d .




Am ount

1,234,619
(12,861)
1,243,831
(12,957)
1,259,518
(13,120)
1,282,276
(13,357)
1,292,053
(13,459)
1,297,323
(13,514)
1,313,882
(13,686)
1,319,307
(13,743)
1,325,511
(13,807)
1,359,019
(14,156)
1,366,952
(14,239)
1,349,756
(14,208)
1,370,585
(14,427)

WINTER WHEAT ACREAGE AND PRODUCTION
FOR U. S. AND SIXTH DISTRICT STATES
Mil. Acres

WHEAT
PRODUCTION
TO DECLINE
by Gene D. Sullivan
Farmers have reduced national w in ter w heat
plantings by three percent, or nearly 1.9
m illion acres, from the year-ago level. In the
District, acreage has remained relatively
constant, with increases in Alabam a, Georgia
and Louisiana nearly offsetting Tennessee's
cutbacks in plantings.
Total production is expected to be down
sharply in the D istrict as w ell as in the nation
in 1977, largely because of unfavorable grow­
ing conditions that w ill reduce yields and
prevent the harvesting of much acreage as
grain.
W hy has acreage declined? Prices during
the five-month period preceding the planting
season w ere down an average of 13 percent
from last year's level. Furtherm ore, they have
continued to fall with each suceeding month
($2.39 per bushel in Decem ber versus $3.41 a
year earlier), causing some growers to plan to
harvest more acreage for forage rather than
for grain.
A sharp unforeseen reversal in wheat prices
could cause additional acreage to be harvested
for grain and mean an upward revision in wheat
production by the end of the spring harvest
season. Unless there is some m ajor failure in
the w orld crop, how ever, it is more likely that
even the production currently anticipated w ill
contribute further to unused production, ex­
erting still more dow nward pressure on wheat
prices. ■
■




PRODUCTION

1975

Bil. Bushels

1976

1I Total area seeded for all purposes.
2/ Indicated December 1976

19772

WINTER WHEAT
State or Area

Area Seeded*
for Crop of
1976
1977

1977 as %
of 1976

(1,000 Acres)

Production:
Crop of
of 1976

Crop of
19772

1977 as %
of 1976

(1,000 Bushels)

200

210

105

3,375

3,150

Florida

30

30

100

660

390

59

Georgia

150

155

103

3,565

3,565

100
55

Alabama

93

65

70

108

1,155

630

Mississippi

220

220

100

5,220

4,840

93

Tennessee

405

373

92

12,395

8,952

72

Louisiana

Total, Sixth
District
States

1,070

1,058

99

26,370

21,527

82

Total, U. S.

57,708

55,845

97

1,566,074

1,438,015

92

June-October Average Prices
1975
1976
($ per bushel)
$3.56
U. S.
iTotal area seeded for all purposes
’ Indicated December 1, 1976




$3.08

1976 as %
of 1975
87

NEW TESTS OF
BANKING MARKET LIMITS
by B. Frank King
Bank regulatory agencies and the Departm ent
of Justice are charged with preventing bank
holding com pany acquisitions and mergers
that w ill have adverse effects on com petition.
To analyze probable com petitive effects of
these transactions, relevant geographic and
product markets must be defined. In spite of
general agreement that a geographic market for
a product is an area encompassing buyers and
sellers whose pricing, output and purchase
decisions are in some w ay insulated from the
effects of actions of buyers and sellers outside
the area, no w id ely accepted method of
defining markets has evolved.
An article reporting tests of a method of
banking market definition based on clusters of
overlapping prim ary service areas of banks
appeared in this Review in June 1975.1 This
comment reports amended tests of this method
of defining banking markets. The results of the
1See Charles D. Salley, "Uniform Price and Banking
Market Definition," M onthly Review , Federal Reserve
Bank of Atlanta, 60: 86-93 (June 1975).




amended tests support the earlier article's
conclusions that the cluster method was not
clearly superior to the sim pler method of using
county lines to define banking markets and
that Florida banking markets appear to be
geographically small instead of being regional
or statewide.
In his 1975 study, Charles D. Salley deduced
that prices and other measures of perform ance
would tend to be more nearly uniform w ithin
markets defined by the cluster method than
among such markets. He used statistical tests
comparing the variation of perform ance
variables of banks w ithin Florida banking
markets defined by use of the cluster method
with variation of perform ance variables among
markets defined by that method. The study
found a significantly sm aller variation in
perform ance measures w ithin market areas.
This was interpreted as evidence that banking
markets in Florida generally were local and that
the cluster method provided relevant banking
market definitions. Further tests compared
variation in perform ance variables of banks

w ithin pseudo-markets delineated sim ply by
county lines and variation among markets
delineated in the same way. The study found
little reason to choose the cluster method over
the county-line delineation.
The statistical tests used in that study suffer
from two flaws that make their results ques­
tionable. A set of 68 Florida banking markets
defined by clusters of primary service areas
was used as the criterion for grouping banks in
the study's analyses of variance. This set of
markets differs considerably from the d efin i­
tions of Florida banking markets made with
the cluster method and most recently accepted
by the Board of Governors of the Federal
Reserve System in their decisions on the
com petitive aspects of bank holding com ­
panies' acquisition applications. For instance,
in the 1975 study Broward County was divided
into three m arkets: H ollyw ood, Fort Lauderdale-to-Deerfield Beach, and Deerfield Beach.
Most recently, the Board of Governors has used
market definitions that put banks in H o lly­
wood in the same market as those in Dade
County and treated the area from Hollyw ood
to the Palm Beach County line as one market.
Another problem arose because the control
group of 51 counties (used to test the relevance
of arbitrarily defined markets versus those
defined by the cluster method) overlapped
considerably with the group of markets used
to test the relevance of the cluster m ethod.2
Out-of-date market definitions and overlaps
between test and control market groups cast
some doubt on the earlier study's results. These
may explain the lack of difference between the
statistical results of tests, using markets defined
by the cluster method and of tests using
arbitrarily defined markets. Consequently,
analyses of variance w ere performed using the
new set of grouping criteria, based on the most
current market definitions used by the Board.
Counties that were also markets defined by the
cluster method were removed from the control
group, both for the markets used in the 1975
study and for the more current markets. This
elim inated 15 counties from the control group
used earlier and 20 counties from the current

2Counties are called arbitrarily defined markets because
county boundaries were drawn without consideration
of their relevance as boundaries, of banking markets.
It may, and often does, turn out that by accident
county boundaries approximate market boundaries.




control group. Analyses of variance w ere run
on the resulting groups.3
Results of the rerun come from three sets
of com parisons: (1) The market definitions of
the 1975 study versus more current market
definitions; (2) the definitions of the 1975 study
versus a control group of 36 Florida counties
that are not also markets in that set of defini­
tions; and (3) current definitions versus a
control group of 31 Florida counties that are
not also markets in the current set of defini­
tions.
Current market definitions generally are
more relevant as grouping criteria than those
used in the 1975 study. The probability that
within-m arket variation in perform ance
measures is equal to among-market variation is
usually less when current definitions are used.
Thus, more uniform perform ance characteris­
tics prevail in the currently defined markets.
H owever, the differences are not great. Markets
used in the 1975 study are clearly superior on
the basis of uniform ity of prices paid for time
and savings deposits— the set of perform ance
variables in w hich the uniform ity expectation
is most certainly justified. Results using cur­
rently accepted market groupings are superior
on each of three rates of return measures and
on two of the five efficiency and risk measures.
Eliminating overlap between the markets
defined by the cluster method and those
defined by county lines does not change the
reported results of the 1975 study. Neither set
of markets defined by the cluster method was
clearly superior to the county pseudo-markets.
The cluster-method definitions showed better
results on price measures and one of the
three rates of return m easures; the control
groups were superior for the other two rates
of return measures.
This rerun of the tests used in the 1975
study does not substantially change its con­
clusions. Banking markets in Florida still appear
to be local. Local areas delineated as banking
markets by outlining clusters of overlapping
primary service areas seem to be relevant
markets. H owever, other local areas delineated
by county lines also appear to be relevant
markets by the same criterion. ■

:!An analysis giving a fuller explanation of the differences
between Salley's markets and current markets and a
more extensive discussion of results and their
implications is available on request.

CHANGES IIMSELLER
CONCENTRATION IN BANKING MARKETS
by B. Frank King

This article summarizes a staff analysis that may
interest those in the economics and banking
professions, as well as others. The analysis and
conclusions are those of the author. Studies
of this kind do not necessarily reflect the
views of the Federal Reserve Bank. The
complete study is available as part of a series
of Federal Reserve Bank of Atlanta Working
Papers. Single copies of this and of other studies
are available upon request to the Research
Department, Federal Reserve Bank of Atlanta,
Atlanta, Georgia 30303.
In making decisions on bank mergers and
bank holding com pany acquisitions, banking
agencies and the Departm ent of Justice often
rely on im plicit assumptions about the deter­
minants of concentration in banking markets.
Yet, the theoretical literature on this subject is
sparse and the em pirical literature contains
only one study. Even this study tests only a
sim ple relationship in a very small sample of
markets. Consequently, the study of concentra­
tion change in banking markets offers an op­
portunity to develop evidence relevant to
policy decisions and, additionally, to provide
evidence of concentration determinants
across markets w here technology, entry
barriers and basic firm -custom er relationships
are sim ilar.
This study develops hypotheses about deter­
minants of concentration in an industry charac­
terized by steeply declining cost at small
scale, m inim um efficient output at small size,
no diseconom ies of large-scale production,
strict regulatory entry barriers, closeness of
firm -custom er relationships and a w ider variety




of output by large firm s than by small. The
hypotheses developed are that relatively large
banks become entrenched, i.e., that there is
less concentration change in markets that begin
with high concentration, that greater econom ic
growth fosters changes in concentration and
that the effects of growth in causing greater
changes in concentration dim inish as the
size of the market increases.
The study tests these hypotheses over 262
markets in the states of the Sixth Federal
Reserve District between 1960 and 1970. Each
of these markets contained at least three banks
in 1970. The model used was an ordinary
least squares regression model. The test
indicated that there was entrenchm ent, that
growth mitigated the effects of entrenchm ent
and that growth had more influence in small
markets than in large. Attempts to relate the
existence of different types of branching law to
changes in concentration were not particularly
successful.
The test results provide further em pirical
basis for regulators' tendency to look askance
at concentration increasing mergers in markets
with high concentration and poor growth
prospects. H ow ever, they indicate that
regulators should pay particular attention to
this type of merger in large markets w here the
concentration-reducing effects of growth tend
to be weak. In addition, the results indicate that
factors not tested in this study also have
important influences on concentration change.
These factors probably include profit rates,
advertising intensity and variability of market
growth. ■

SIXTH DISTRICT STATISTICS
Seasonally Adjusted
(All data are indexes, unless indicated otherw ise.)
Latest Month
1976

One
Month
Ago

Two
Months
Ago

One
Year
Ago

SIXTH D ISTR IC T

Unemployment Rate
(Percent of Work Force)*** . . . . Dec.
Average Weekly Hours in Mfg. (H rs.) . Dec.

INCOME AND SPEN DIN G
Dec.
Oct.
Oct.
Oct.

145.4
230
219
198

144.5
191
173
219

141.3
190
165
201

132.5
224
203
206

. Nov.
. Nov.
. Nov.

875
767
154.5

840
753
149.2

806
777
148.8

827
752
138.1

Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.

107.4
98.5
99.1
97.8
96.4
95.3
99.4
106.9
104.4
97.7
89.3
91.4
98.8
104.7
110.1
96.3
110.2
82.1
105.4
107.6
114.1
118.7
107.2
119.3
61

107.1
97.8
98.3
97.5
95.7
94.1
99.3
106.6
102.3
97.0
89.0
90.5
97.7
103.3
108.9
95.7
110.0
81.9
105.2
107.8
114.4
118.0
107.4
119.1
58

106.7
97.3
98.5
97.4
95.4
94.4
99.1
106.3
103.8
95.8
88.5
88.6
96.7
103.2
108.4
93.3
109.7
82.0
104.6
107.8
113.6
117.7
106.9
118.6
56

106.4
96.6
98.6
97.3
96.0
96.6
97.0
105.5
103.3
94.1
87.6
90.9
92.4
96.7
104.1
91.8
109.4
86.4
102.7
106.6
114.1
117.4
106.6
117.6
51

Dec.

7.3

7.6

7.6

8.8

Dec.
Dec.
Nov.

Nov.
Nov.
Nov.
Nov.
Nov.
Nov.
Nov.
Nov.
Nov.

3.9
40.5
174
205
144
73
85.3
149.7
148.0
132.2
145.5
121.1
148.2
126.8
164.2
152.6
167.7
133.4
140.8
105.8
107.3
165.9
262.2
148.5

4.1
40.6
310
166
451
70
85.2
149.1
147.9
130.3
143.8
121.1
148.2
129.3
165.1
151.4
166.4
134.5
134.9
104.8
107.4
166.1
262.6
147.3

3.8
40.3
174
168
179
75
87.5
150.4
148.7
127.3
147.5
123.9
147.4
130.4
166.8
153.7
164.6
134.3
143.6
104.9
108.9
164.6
262.8
152.8

4.5
40.8
151
132
166
74
89.0
147.5
149.0
133.7
145.0
133.0
144.2
130.2
160.8
144.7
146.0
140.4
147.0
102.2
114.5
147.0
231.8
141.1

a n k s ............................ . Dec.
.............................................. . Dec.

287
226

284
224

282
222

272
229

a n k s ............................
.............................................
........................................

243
202
370

243
204
363

239
199
368

229
202
310

M anufacturing IncomeFarm Cash R eceipts . . .
C r o p s ........................................
Livestock
.............................
Instalm ent Credit at B an ks'

.
.
.
.

One
Month
Ago

6.4
40.4

Two
Months
Ago

One
Year
Ago

6.6
40.5

7.6
40.4

FIN A N CE AND BANKING
318
252
360

309
251
342

308
251
346

275
235
288

149.8
318

149.8
264

148.9
197

130.8
310

110.1
99.9
111.7
62.7
75

109.7
99.8
111.3
62.9
73

109.2
99.3
110.8
63.4
77

109.6
95.8
111.8
70.0
86

9.4
40.8

9.4
40.7

9.6
40.7

11.6
40.4

302
269
385

306
268
391

300
264
380

288
252
325

134.6
310

135.8
208

129.9
132

126.9
329

103.2
96.4
105.9
72.8
58

103.3
96.0
106.1
74.2
56

103.1
95.1
106.2
74.1
51

101.9
94.3
104.9
75.6
65

5.8
40.2

6.3
40.5

6.1
39.8

8.3
40.9

259
204
446

257
211
436

258
200
442

250
196
376

162.6
188

158.2
164

159.5
191

144.3
197

106.3
101.6
107.2
105.1
63

106.2
100.9
107.2
104.4
57

106.2
100.9
107.2
104.6
52

105.9
100.5
107.0
105.1
57

7.4
41.0

8.2
41.1

7.7
41.5

7.3
42.0

268
233
294

255
229
289

249
227
301

265
215
258

Manufacturing I n c o m e - ............................ Dec.
Farm Cash R e c e ip t s ........................................Oct.

146.1
161

142.9
138

141.5
252

137.1
139

EM PLOYM ENT
Nonfarm E m p lo y m e n t .................................. Dec.
M anufacturing
..............................................Dec.
N o n m a n u fa c tu rin g ...................................... Dec.
C o n s t r u c t io n ..............................................Dec.
Farm Employment
........................................Dec.

107.8
100.0
111.6
106.4
42

107.1
99.3
110.9
102.2
44

106.8
99.2
110.5
102.5
46

106.5
99.6
109.8
102.8
52

Member Bank L o a n s ........................................Dec.
Member Bank D e p o s it s .................................. Dec.
Bank D e b i t s * * ................................................... Nov.
FLORIDA
INCOME

EM PLO YM ENT AND PRODUCTION
Nonfarm E m p lo y m e n t ............................. .
M anufacturing
........................................ .
Nondurable G o o d s ............................. .
F o o d ......................................................... .
............................................. .
Te xtiles
Apparel
............................................. .
Paper
...................................................
Printing and Publishing . . .
C h e m i c a l s ........................................ .
Durable G o o d s .................................. .
Lb r., Woods Prods., Furn. & Fix,
Stone, Clay, and G lass . . . .
Prim ary M e t a l s ............................. •
Fabricated M e t a l s ....................... •
M a c h i n e r y ........................................ .
Transportation Equipment
.
N o n m a n u fa c tu rin g .................................. .
Construction
..................................
Transportation
............................. .
Trade
................................................... .
F in ., in s., and real est. . . .
S e r v i c e s ............................................. .
Federal Government . . . .
.
State and Local Government •
Farm E m p lo y m e n t........................................ .
Unemployment Rate
.
(Percent of Work Force) . . . .
Insured Unemployment
(Percent of Cov. E m p .) ....................... .
Average Weekly Hours in Mfg. (H rs.) .
Construction C o n t r a c t s * ....................... .
R e s id e n t ia l...................................................
All O t h e r ......................................................... .
Cotton C o n s u m p tio n * * ............................ .
Petroleum Production*/**
.
M anufacturing Production
. . . .
Nondurable G o o d s .................................. .
Food
................................................... .
Te xtiles
..............................................
Apparel
.............................................. .
Paper
................................................... .
Printing and Publishing . . .
C hem icals
........................................
Durable G o o d s ........................................ .
Lumber and W o o d ....................... .
Furniture and F ixtures . . . .
Stone, C lay, and G lass . . .
Prim ary M e t a l s ............................ .
Fabricated M e t a ls ....................... .
N onelectrical M achinery . . .
Electrica l M achinery
. . . .
Transportation Equipment
.

Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.

Nov.
Oct.
Dec.
Nov.
Nov.
Nov.
Nov.
Nov.
Nov.

FIN A N CE AND BANKING
Loans*
All Member B
Large Ban ks
Deposits*
All Member B
Large Banks
Bank Deb its*/**

Latest Month
1976

. Dec.
. Dec.

M anufacturing I n c o m e - ............................ Dec.
Farm Cash R e c e ip t s ........................................Oct.
EM PLOYM ENT
Nonfarm E m p lo y m e n t ..................................Dec.
M anufacturing
............................................. Dec.
N o n m a n u fa c tu rin g ........................................Dec.
C o n s t r u c t io n ............................................. Dec.
Farm E m p lo y m e n t............................................. Dec.
Unemployment Rate
(Percent of Work Force)*** . . . . Dec.
Average Weekly Hours in Mfg. (H rs.) . Dec.
FIN AN CE AND BANKING
Member Bank L o a n s ........................................Dec.
Member Bank D e p o s i t s .............................Dec.
Bank D e b i t s * * ................................................... Nov.
GEORGIA
INCOME
M anufacturing I n c o m e * .............................Dec.
Farm Cash R e c e ip t s ........................................Oct.
EMPLOYM ENT
Nonfarm E m p lo y m e n t .................................. Dec.
M anufacturing
............................................. Dec.
N o n m a n u fa c tu rin g ...................................... Dec.
C o n s t r u c t io n ............................................. Dec.
Farm Employment
........................................Dec.
Unemployment Rate
(Percent of Work F o r c e ) .......................Dec.
Average W eekly Hours in Mfg. (H rs.) . Dec.
FIN AN CE AND BANKING
Member Bank L o a n s ........................................Dec.
Member Bank D e p o s i t s .............................Dec.
Bank D e b i t s * * ................................................... Nov.
LOUISIANA
INCOME
M anufacturing Incom e2 .............................Dec.
Farm Cash R e c e ip t s ........................................Oct.
EM PLOYM ENT
Nonfarm E m p lo y m e n t .................................. Dec.
M anufacturing
..............................................Dec.
N o n m a n u fa c tu rin g .......................................Dec.
C o n s t r u c t io n ..............................................Dec.
Farm Employment
........................................Dec.
Unemployment Rate
(Percent of Work Force)*** . . . . Dec.
Average Weekly Hours in Mfg. (H rs.) . Dec.
FIN AN CE AND BANKING
Member Bank L o a n s * ..................................Dec.
Member Bank D e p o s it s * ............................ Dec.
Bank D eb its*/**
............................................. Nov.
M IS SISS IP P I
INCOME

. Dec.

148.0
216

148.8
207

146.3
232

134.6
204

EM PLO YM ENT
Nonfarm Employmenl
M anufacturing
Nonm anufacturing
Construction




.
.
.
.
.

Dec.
Dec.
Dec.
Dec.
Dec.

111.3
100.8
116.0
121.6
58

110.9
100.2
115.6
121.7
56

1 lCf.6
100.1
115.3
121.7
54

108.8
99.4
113.0
123.7
64

Latest Month
1976
Unemployment Rate
(Percent of Work F orce)*** . . . . Dec.
Average W eekly Hours in Mfg. (H rs.) . Dec.

One
Month
Ago

Two
Months
Ago

i ' !
39.8

i 37
39.7

,5
n8
7
40.7

290

286

M
270

One
Month
Ago

Two
Months
Ago

105.6
96.2
110.4
84.0
61

104.8
94.7
109.9
82.9
59

104.1
94.0
109.3
81.9
60

104.6
94.9
109.5
92.1
63

280
235
321

281
234
306

284
235
320

276
228
254

Latest Month
1976

One
Year
Ago

EM PLOYM ENT

6.0
39.9

FIN AN CE AND BANKING
Member Bank L o a n s * ...................................Dec.
Member Bank D e p o s it s * .............................Dec.
Bank Deb its*/**
..............................................Nov.

One
Year
Ago

296
250
306

Nonfarm E m p lo y m e n t .................................. Dec.
M anufacturing
..............................................Dec.
N o n m a n u fa c tu rin g .......................................Dec.
C o n s t r u c t io n .............................................. Dec.
Farm Employment
........................................Dec.
Unemployment Rate
(Percent of Work F o r c e ) ....................... Dec.
Average Weekly Hours in Mfg. (H rs.) . Dec.

11^

Zb/

TE N N E S S E E

M anufacturing I n c o m e - .............................Dec.
Farm Cash R e c e ip t s ........................................Oct.

143.0
169

140. 0.5
18 86

134.9
227

*For Sixth D istrict area only; other totals for entire six states
***Season ally adjusted data supplied by state agencies.

Note:

130.6
138

FIN A N CE AND BANKING
Member Ban k L o a n s * ...................................Dec.
Member Bank D e p o s it s * .............................Dec.
Bank D ebits*/**
..............................................Nov.

**D aily average basis

fP re lim in a ry data

r-Revised

N.A. Not available

All indexes: 1967 = 100, except mfg. income, employment, and retail sales, 1972 = 100.

Sources: M anufacturing production estimated by this Bank; nonfarm. mfg. and nonmfg. emp.. mfg. income and hours, and unemp., U .S. Dept, of Labor and cooperating
state agencies; cotton consum ption. U .S. Bureau of Census; construction contracts. F. W. Dodge Div.. McGraw-Hill Information System s Co.; pet. prod., U .S. Bureau of
M ines; farm cash receipts and farm emp.. U .S.D.A. Other indexes based on data collected by this Bank. All indexes calculated by th is Bank.
’ Data have been bench marked and new trading day factors and seasonal factors computed using December 31, 1974 and June 30, 1975 Report of Condition data as bases.
♦Partially estim ated
•M anufacturing Income data has been rebenchmarked to the most recent U .S. Dept, of Commerce m anufacturing income series.

DEBITS TO DEMAND DEPOSIT ACCOUNTS
Insured Commercial Banks in the Sixth District
(In Thousands of Dollars)
Percent Change

Dec.
1976

Nov.
1976

Dec.
1975

Dec.
1976
From
Nov. Dec.
1976 1975

Dothan
Selma

STANDARD METROPOLITAN
STA TIST IC A L A R E A S2
Birm ingham
. .
Gadsden . . . .
H untsville
. . .
M o b il e ......................
Montgomery
. .
Tuscaloosa . . .

Dec.
1976

Nov.
1976

Dec.
1975

. . . .

298,979
118,472

272,646
109,453

237,989
105,324

+ 10
+ 8

+26
+ 12

+21
+17

5,676,415
126,604
473,154
1,552,640
1,009,018
291,516

+ 12
+ 0
+ 11
+ 8
+ 17
+ 16

+21
+ 10
+ 16
+ 9
+36
+ 19

+ 16
+ 16
+ 16
+ 2
+28
+ 8

Bradenton . . .
Monroe County
O c a l a .......................
St. Augustine . .
St. Petersburg
T a m p a .......................

280,953
115,186
247,545
57,762
1,379,186
2,913,898

217,879
90,318
220,827
52,286
1,174,767
2,571,064

184,049
99,269
240,567
50,702
1,126,511
2,637,691

+29
+28
+ 12
+ 10
+ 17
+ 13

+53
+ 16
+ 3
+ 14
+22
+ 10

+ 10
-1 3
+ 2
+ 11
+ 12
+ 8

1,138,451
572,896

971,905r
510,010

1,013,432
511,906

+ 17
+ 12

+ 12
+ 12

+ 11
+ 10

Athens .......................
Brunsw ick . . .
D a lt o n .......................
Elberton . . . .
G ainesville . . .
G r i f f i n .......................
LaG range
. . .
Newnan . . . .
R o m e .......................
Valdosta . . . .

219,543
138,477
259,775
39,082
225,853
99,610
52,816
67,704
202,946
147,338

192,575
114,914
231,545
33,244
210,484
84,034
48,814
63,910
175,089
125,762

195,852
135,800
204,612
39,837
195,302
81,675
42,908
68,776
280,258
118,780

+ 14
+21
+ 12
+ 18
+ 7
+ 19
+ 8
+ 6
+ 16
+ 17

+ 12
+ 2
+27
- 2
+ 16
+22
+23
- 2
-28
+24

+ 12
+ 4
+22
+ 14
+ 14
+14
+ 15
+15
- 5
+11

Abbeville .
Bunkie
.
Hammond
New Iberia
Plaquem ine
Thibodaux

.
.
.
.
.
.

27,836
17,939
103,502
112,836
34,555
72,258

20,420
21,272
104,192
lll ,0 1 7 r
31,268
70,907

23,826
18,009
97,395
109,923
21,194
70,079

+36
-1 6
- 1
+ 2
+11
+ 2

+17
- 0
+ 6
+ 3
+63
+ 3

+10
- 8
- 2
+14
+ 1
+ 0

Hattiesburg
. .
L a u r e l .......................
Meridian . . . .
Natchez . . . .
PascagoulaMoss Point . .
Vicksburg
. . .
Yazoo City . . .

180,731
96,458
157,143
70,573

172,154
91,009
144,026
76,510

173,481
92,259
144,711
72,156

+
+
+
-

+
+
+
-

5
9
2

+12
+14
+ 9
+14

174,465
103,985
63,223

174,686
113,104
50,400

175,709
100,178
59,556

- 0
- 8
+25

- 1
+ 4
+ 6

+ 0
+17
+ 0

B ristol*
. . . .
Johnson City . .
Kingsport
. . .

305,240
176,154
475,451

284,706
161,258
416,212

162,396
188,652
406,064

+ 7
+ 9
+ 14

+88
- 7
+ 17

+62
- 0

. . 128,858,415 110,962,136r 107,918,789r + 16

+ 19

+15

13,871,145r
34,029,940r
34,247,723
ll,5 2 0 ,6 4 5 r
4,383,771r
12,908,912r

+23
+20
+10
+23
+16

+15
+17

+21

+ 14

2,466,319r
419,714
298,322
5,886,403

2,471,944
410,262
284,158
5,851,607

+40
+23
+ 18
+28

+40
+26
+24
+29

+30
+ 5
+ 11
+25

536,160
13,108,452
2,404,577
847,387
636,267
920,862
5,767,211
1,642,780

442,791
9,523,345r
2,121,914
711,472
499,458
1,258,839
4,851,274
1,328,669

707,964
9,365,594
2,070,209
800,688
685,291
998,707
4,967,292
1,268,165

+21
+38
+ 13
+ 19
+27
-2 7
+ 19
+24

-2 4
+40
+ 16
+ 6
- 7
- 8
+ 16
+30

- 1
+21
+21
+25
- 5
+ 4
+ 9
+ 11

Albany
. . . .
Atlanta
. . . .
Augusta . . . .
Columbus
. . .
Macon .......................
Savannah
. . .

259,358
27,873,781
970,714
648,917
969,642
1,526,590

238,166
25,213,287
881,072
567,114
846,471
1,403,835

229,296
23,685,771
654,963
529,256
881,400r
1,292,972

+ 9
+ 11
+ 10
+ 14
+ 15
+ 9

+ 13
+ 18
+48
+23
+ 10
+ 18

+ 9
+ 16
+23
+ 13
+ 3
+34

402,012
2,460,704
556,967
462,745
6,908,735

380,967
2,021,575
462,626
391,179
6,312,605

345,818
2,035,494
458,869
318,366
6,356,194

+ 6
+22
+20
+ 18
+ 9

+ 16
+21
+21
+45
+ 9

+ 12
+ 3
+ 14
+ 19
+ 9

Biloxi-Gulfport
Jackson
. . . .

423,028
2,409,785

366,266
2,212,785r

344,569
2,020,269

+ 15
+ 9

+23
+ 19

+21
+22

Chattanooga
. .
Knoxville
. . .
N ashville . . . .

1,574,771
1,996,080
6,308,486

1,321,009
1,771,730
5,580,338

1,338,255
1,702,443
4,973,005

+ 19
+ 13
+ 13

+ 18
+ 17
+27

+ 6
+ 11
+ 15

181,684

161,519

142,697

+ 12

+27

+ 17

OTHER C E N T ER S
A n n is t o n .......................

Year
to
date
12 mos.
1976
from
1975

6,122,973r
138,351
497,730
1,557,993
1,173,393
299,446

3,464,586
515,221
352,853
7,539,416

. .
. .
. .
. .
. .

Dec.
1976
From
Nov. Dec.
1976 1975

6,885,558
138,707
550,798
1,690,351
1,370,107
347,286

Bartow-LakelandWinter Haven .
Daytona Beach
Ft. LauderdaleHollywood . .
Ft. Myers
. . .
G ainesville . . .
Ja ckso n ville
. .
MelbourneTitusville-Cocoa
M i a m i .......................
Orlando
. . . .
Pensacola
. . .
Sarasota . . . .
Tallahassee
. .
Tampa-St. Pete .
W. Palm Beach .

Alexandria .
Baton Rouge
Lafayette . .
Lake C harles
New Orleans

Percent Change

Year
to
date
12 mos.
1976
from
1975

•Changes reflect structural changes in series.
'D is tric t portion only.
2Conforms to SMSA definitions as of December 31, 1972.




.
.
.
.
.

. .
.
.
.
.
.

1ST R IC T TOTAL

Alabama . . . .
15,697,091
F l o r i d a .....................
42,286,511
Georgia
. . . .
. 37,729,712
Lo uisian a1 . . . . 13,938,323
M ississip p i1
. .
4,795,779
Tennessee1 . . . . 14,410,999

12,776,869
35,189,300
32,561,941r
11,360,325
4,137,737
11,892,617

5
6
9
8

+ 13
+24
+ 10
+21
+ 9
+ 12

4

+20

+16
+ 9
+19

DISTRICT BUSIN ESS CONDITIONS
1972=100
- Seas. Adj.

Nonfarm Employment

Unemployment Rate*

*Seas. adj. figure; not an index
Latest plotting: December, except mfg. prod., constr. contracts and retail sales, November, and farm cash receipts, October.

Tha District's economy continued to strengthen in December. Job gains brightened the labor market.
There was more improvement in income and consumer spending. Construction contracts rose in value.
Bank lending increased, completing a strong fourth-quarter advance. Farmers received higher prices but
suffered severe damage from cold weather. January's harsh weather and the resulting gas shortage
adversely affected much of the region.
Cold weather in January has reduced production
and employment in major industries in Georgia,
Alabama and Tennessee. Nonfarm jobs grew mod­
erately in December and there was a substantial de­
line in the unemployment rate. Large employment
gains in machinery, metal, apparel and chemical
industries boosted the manufacturing sector; non­
manufacturing jobs grew at a slower pace because
trade and federal government job declines offset
job gains in services, construction, utilities, and
state and local government. Factory hours dropped.
Manufacturing income continued to rise in De­
cember but will probably show a decline in Jan­
uary. Retail sales growth spurted in November; the
increase over a year ago was nearly 12 percent.
Department store sales have made equally strong
yearly gains, capped by three consecutive monthly
increases through November. Weakness in auto
registrations may reflect shortages of more popular
models. Extensions of commercial bank consumer
installment credit continued to rise.
Construction contract values increased moderate­
ly in December. A sharp gain in nonresidential con­
tracts concentrated in Florida overcame moderate
but widespread weakness in the residential sector.
All states in the region recorded declines in resi­
Note:

dential contracts. Deposit inflows and new loan
commitments were up sharply at savings and loan
associations in January, w hile mortgage rates eased.
Bank lending rose in December, completing a
strong fourth-quarter advance. Large bank loans to
businesses in durable goods manufacturing, w hole­
sale and retail trade, and services were especially
strong. Member banks moderately reduced their
holdings of U. S. government securities during De­
cember but left their tax-exempt holdings un­
changed. Deposit growth remained strong as a
large seasonal demand deposit inflow was accom­
panied by a moderate advance in time and savings
deposits.
Prices received by farmers rose slightly in De­
cember, and preliminary data indicate a large in­
crease in January. Prices increased for broilers,
eggs and cotton, as did prices for citrus fruit and
vegetables, reflecting the impact of subfreezing
temperatures in Florida. Demands for livestock
feeds are up sharply because of the unusually harsh
winter. Hay shortages may force marketings of
livestock and lower prices for grass-fed cattle. Farm
cash receipts during November were higher than
the year-ago pace.

Data on which statements are based have been adjusted whenever possible to eliminate seasonal influences.