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m EW

Federal Reserve Bank
of Atlanta
July/August 1 9 7 7

Multibank
Holding
Companies:
Convenience
and Needs
Cost -of-Living
Co mparisons:
Oasis or Mirage?

deral R e se rve B a n k of A tlan ta
deral R e se rve S tatio n
anta, G e o rg ia 30303

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Multibank Holding
Companies:
Convenience
and Needs ........................... 83
How well do bank holding
companies follow through
with the improvements in
bank services to the commu­
nity mentioned in support of
their applications to acquire
banks? This original study
compares planned changes in
services with those actually
accomplished after acquisi­
tion.

Cost-of-Living
Comparisons:
Oasis or M ir a g e ? ..................92
Comparing the cost of liv­
ing from city to city can be
tricky. Part I of this two-part
analysis explains why the
Consumer Price Index should
not be used for that purpose
but "family budget" esti­
mates can be of help. The liv­
ing cost advantages of south­
eastern cities are explored in
Part II.

Director of Research: Harry Brandt
Editing: Patricia Faulkinberry
Production
and Graphics: Susan F. Pope,
Eddie W. Lee, Jr.

Economic Review, V o l. LXII, No. 6. Free s u b scrip tio n and
a d d itio n a l co pies a v a ila b le u pon request to the Research
Departm ent, Federal Reserve Bank o f A tla n ta , A tla n ta ,
C e o rg ia 30303. M a te ria l herein m ay be reprinted or
abstracted, p rovid ed this Review , the Bank and the author
are credited. Please p rovide this B an k's R esearch D e p a rt­
m ent w ith a co p y o f any p u b lic a tio n in w h ic h such
m a teria l is reprinted.

MULTIBAIMK HOLDING COMPANIES:
CONVENIENCE AND NEEDS
by Joseph E. Rossman* and B. Frank King
Bank holding companies have expanded
significantly since World War II. Their
growth has caused concern on the part of
Federal and state legislatures and resulted
in several acts designed to control holding
company expansion. On the Federal level,
the Bank Holding Company Act of 1956
and its amendments provide the principal
basis for such control. The Congress
named the Board of Governors of the
Federal Reserve System the prime enforcer
of the Act and gave the Board sets of
criteria for regulating various methods of
holding company expansion.
One of the most important means of
expansion is the acquisition of additional
banks. The Bank Holding Company Act
requires the Board to evaluate all bank
acquisitions. The Board's decisions to
approve or deny an acquisition are to be
the result of weighing the effects of
several aspects of the acquisition on the
public interest. Among these aspects is the

effect of the acquisition on the conve­
nience and needs of the community of the
acquired bank —the focus of this study.
The Board is directed in Section 3 of the
Act not to approve any bank acquisition
...whose effect in any section of
the country may be substantially
to lessen competition, or to tend
to create a monopoly, or which
in any other manner would be in
restraint of trade, unless it finds
that the anticompetitive effects
of the proposed transaction are
clearly outweighed by probable
effects of the transaction in meet­
ing the convenience and needs of
the community to be served.
(emphasis supplied)1
In this statement, the Board is given a
balancing test in which adverse effects of
an acquisition on competition may be
outweighed by the beneficial effects of the
acquisition in meeting the convenience

*Dr Rossman is now Associate Professor of Economics, Texas A&l University,
Kingsville, Texas.

’ U S C , title 12, section 1843 As amended by Acts of July 1, 1966 (80 Stat 238)
and December 31,1970(84 Stat 1763)




and needs of the community. There is no
reference to other factors; however, the
Act continues with the instruction:
In every case>, the Board shall
take into consideration the finan­
cial and managerial resources
and future prospects of the com­
pany or companies and the
banks concerned and the conve­
nience and needs of the commun­
ity to be served.
(emphasis supplied)2
This section adds financial and managerial
effects to the factors to be considered and
reiterates the instruction to consider con­
venience and needs, this time in every
case.
Research on the Board's orders ap­
proving or denying holding company
applications to acquire banks indicates
that the convenience and needs of the
community have seldom been pivotal
factors in decisions. In a study of the
Board's early orders, Jules Bachman
concluded that except in cases involving
acquisition of newly chartered banks, the
Board did not appear to find convenience
and needs factors decisive or compelling.3
More recently, Michael Jessee and Stephen
Seelig, after studying the Board's con­
sideration of convenience and needs
factors in post-1970 acquisitions, found
that the Board mentioned but seldom
dwelt on convenience and needs factors
where there were no adverse effects on
competitive, managerial, or financial
factors. They also concluded that "...the
Board's treatment of public benefits
suggests only a narrow range within which
[convenience and needs factors] would
sway the Board when important adverse
factors are present in a proposal."4
Nevertheless, the Board considers
convenience and needs factors in con­
nection with every bank acquisition and
includes in each approval or denial order a
statement about the weight of these
factors in its decision. Further, in each
application to acquire a bank, the Board
requires holding companies to submit an

analysis of the banking needs of the bank's
community and a statement of how those
needs will be better met as a result of the
acquisition.
Although other studies have analyzed
the Board's weighing of convenience and
needs factors, there has been little
systematic analysis of what applying
companies present to the Board as their
intended contributions to communities of
banks to be acquired or how much the
companies follow up their stated in­
tentions. Do the companies present
benefits that are within their capacity? Do
they intend to make changes or offer
services that the banks being acquired
could not provide on their own? Do their
plans relate specifically to the needs of
the community of the bank to be ac­
quired? Are their intentions stated firm ly
or ambiguously? After acquisition, do
holding companies carry out their stated
intentions? Do they do more than they
promise? If so, in what areas? When in­
tentions are not realized, can one account
for this on the basis of characteristics of
the company, the bank, or its market?
An effort to answer these questions is
worthwhile for two reasons. Holding
company perceptions of their benefits to
the public and their actual record in pro­
viding benefits give evidence of possible
strengths, weaknesses, and overall social
benefits of the holding company type of
organization. Further, evidence about how
often holding companies realize their
intentions could help explain why studies
comparing performance of banks acquired
by multibank holding companies with that
of independent banks have found few
significant operating differences.5
In order to answer some parts of these
questions about holding companies and
convenience and needs, we analyzed bank
acquisition applications filed by multibank
companies in the Sixth Federal Reserve
District. We recorded stated intentions
from each application and conducted a
mail survey asking acquiring companies
which intentions had been realized. Anal­
yses of applications and survey results

2 Ib id .

3Bachm an,)., "The Bank Holding Company Act,'' The Bulletin of the C . ).
Devine Institute of Finance, Bulletin 24-25 (April )une 1963), pp 45-47
4Jessee, M A and S A Seelig, "Analysis of the Public Benefits Test of the
Bank Holding Company Act, Monthly Review, Federal Reserve Bank of New
York, New York, Vol 56 ()une 1974), pp 161-162.




5A recent summary of this evidence is in "M H BC's: Evidence After Two
Decades of Regulation, Business Conditions, Federal Reserve Bank of
Chicago, Chicago (December 1976), pp 3-15.

TABLE 1
CHARACTERISTICS OF SURVEYED
INSTITUTIONS
A.

Location
Number of
Banks

State

12

Alabama
in SM SA
not in SM S A
Florida
in SM SA
not in SM SA
Tennessee
in SM SA
not in SM SA
Total
B.

C.

4

4
88
77
11
9
5
4
109

14

3

21

Bank Size, Assets at Nearest Semiannual Call
Date Prior to Acquisition (Million $)
State

Mean

Largest

Sm allest

Alabama
Florida
Tennessee

32.2
31.6
31.0

77.2
173.0
78.3

6.1
2.8
18.1

H o ld in g Com pany, A ss e ts at Nearest
Semiannual Call Date Prior to Acquisition
(Million $)
State

Alabama
Florida
Tennessee
D.

Holding
Com panies

Mean

Largest

746.9
688.9
690.8

1,080.9
2,361.6
1,062.7

Sm allest

616.5
111.6
370.5

Lead Bank, Assets at Nearest Semiannual Call
Date Prior to Acquisition (Million $)
State

Alabama
Florida
Tennessee

Mean

Largest

522.6
385.0
708.7

938.3
1,246.1
948.6

Sm allest

302.4
45.9
297.8

V

provide the basic data for the following
analysis.
The Study Methods. In all, our survey
covered 109 applications by 21 multibank
holding companies. These applications
were filed by multibank companies be­
tween June 1970 and December 1973. The
survey covered only acquisitions that had
been approved and consummated; it
omitted newly chartered banks and a few
corporate reorganizations. About fourfifths of the banks involved were in
Florida; the rest were about equally di­
vided between Alabama and Tennessee.6
The banks ranged in asset size (at time of
consummation) from $3 million to $173

6The survey does not cover banks and companies in Georgia, Louisiana, and
Mississippi because these states did not allow bank acquisitions by multibank
companies during the study period




million; the average size was $32 million.
The acquiring companies ranged in aver­
age asset size from $112 million to $2.4
billion. One company had 16 applications
covered in the survey; only three com­
panies had one.
We first recorded a list of holding
company intentions from the convenience
and needs section of each application.
Language used in the applications was
usually ambiguous and timeless; firm
commitments were few and far between.
We gave up attempts to judge the relative
strength of commitments and assumed
that if a company had not intended to do
something, it would not have talked about
it. Therefore, we treated all matters that
companies discussed as intentions.
After reading the applications, we
developed a master questionnaire covering
all areas of company intentions recorded
in the survey of applications. Questions
related to specific intentions for each bank
were taken from this questionnaire. This
selection process resulted in a specific
questionnaire for each bank. Each com­
pany was sent its packet of questionnaires
in July 1976.
The Applicants' Intentions. The bank
holding companies' plans concentrated on
services that are more often and more
extensively provided by the larger lead
banks of the companies than by the
smaller banks that were acquired. Plans
most often included trust services, loan
participations, data processing, investment
assistance, improved business and real
estate loan operations, and management
and personnel assistance. In general,
companies intended to provide more serv­
ices to the acquired bank than directly to
its customers but classed bank services as
public benefits because they would in­
crease the bank's efficiency or respon­
siveness or reduce the bank's risk.
Convenience and needs discussions in
most applications were couched in terms
that are subject to a variety of interpre­
tations. We found few firm commitments,
and even these were usually vague as to
when and for how long the improvements
would be implemented. Only about half of
the applications discussed specific needs
of the bank to be acquired. In such cases,
companies described courses of action

TABLE 2
INTENTIONS DISCUSSED, BY COMPANY AND BANK
Holding Companies
Discussing the
Service

A.

21
14
7
6
5
1

100
67
33
29
24
5

21
18
18
16
17
6

100
86
86
76
81
29

96
69
69
57
49
14

88
63
63
52
45
13

20
21
19

95
100
90

85
86
80

78
79
73

6
6
6
3

29
29
29
14

9
7
6
6

8
6
6
6

87
37
13
12
10
2

80
34
12
11
9
2

Hours and Facilities
Build, Remodel, or
Expand Bank Building
Provide Drive-in Windows
Provide Parking
Extend Hours

Expand

Expand-lmprove

Percent
Number

E.

Percent
of Total

Number

Management and Personnel
Management
Recruitment
Training

D.

Percent
of Total

Services to Bank
Loan Participations
Data Processing
Investment Assistance
Marketing/Advertising
Auditing/Accounting
Credit Information

C.

Number

Direct Customer Services
Trust
International
Credit Card
Leasing
Industrial Development
Factoring

B.

Applications Discussing
the Service

of Total

Expand

Percent
Number

of Total

Expand-lmprove

Percent
Number

of Total

Percent
Number

of Total

Loan Portfolio Changes
Total
Business
Real Estate
Consumer
Agricultural

19
19
14
12
4

90
10
67
57
19

with more detail and certainty.
For purposes of analysis, we divided the
companies' intentions into five major
categories: direct customer services,
services to the bank, loan portfolio
changes, management and personnel
assistance, and changes in facilities and
hours. These categories overlap, but we
attempted to categorize intentions
consistently.
In most of the applications reviewed for
this study, companies discussed providing




21
14
12
4

100
67
57
19

71
57
42
34
6

65
52
39
31
6

100
44
34
6

91
40
31
6

services directly to customers of the ac­
quired bank; however, the number of these
services was usually quite small —about
one and one-half per application on
average. Most often, discussions of direct
customer services alluded to introduction
or improvement of trust and international
services.
Four-fifths of the applications covered
trust services. Each company mentioned
them at least once. When applicants went
on to discuss methods of providing trust

services, about half indicated plans to
establish new departments; the other half
planned to offer trust services through
another subsidiary of the company.
About one-third of the applications
included international services. In most of
these cases, the applicant indicated that
international services would be making
their first appearance at the acquired
bank. The companies generally spoke of
making these services available through an
existing company subsidiary rather than a
new department. Letters of credit were the
most frequently mentioned specific in­
ternational service.
Applicants discussed other direct cus­
tomer services in only a few cases. Except
for credit cards, these other services are
usually provided by larger banking
organizations than those acquired. They
include leasing, industrial development
assistance, and factoring.
Holding companies planned to offer
services to the bank more than twice as
often per application as direct customer
services. The bank services that companies
concentrated on were those that one
would expect to be offered by a larger
bank: furnishing a buyer of loan partici­
pations from the bank, providing data
processing, investment assistance, aid in
marketing, advertising, auditing, ac­
counting, and credit information.
Expanding lending limits of the acquired
bank by introducing or improving proce­
dures for selling loan participations led the
list of planned bank services. In contrast,
applications seldom mentioned providing
an outlet for the bank's excess funds by
facilitating the bank's purchase of par­
ticipations. In all, almost 90 percent of
applications discussed loan participations.
Business loans received the most attention;
they were followed closely by real estate
loans.
Companies intended to provide data
processing and investment assistance —two
other standard correspondent banking
services —in almost two-thirds of the appli­
cations and to provide assistance in
marketing and advertising and in auditing
and accounting in about half. Upwards of
10 percent of the applications discussed
improving credit information through
centralized analysis and use of special
expertise.




Each company discussed plans that
would be expected to influence loan
portfolio distribution and quality. Par­
ticipations were an important element of
these intentions, but companies also
looked to specific changes in lending em­
phasis and to the availability of company
or lead bank specialists. In a few cases in
which the loan-deposit ratio of the bank
was very low, companies specifically
committed to increase total loans.
We inferred from almost two-thirds of
the applications that total loans would be
increased. Applicants discussed improve­
ment or expansion of business loans in
upwards of 90 percent of the applications
surveyed, real estate loans in four-fifths,
consumer loans in one-third, and agricul­
tural loans in only six applications.
Four-fifths of the applications covered
intentions to provide general management
assistance and recruitment, and threefourths covered training. Each company
stated intentions to provide management
and personnel assistance in at least one
application. Specific statements of the
type of management and personnel
assistance to be provided were found only
in a few cases in which obvious manage­
ment succession problems loomed.
Companies seldom discussed changing
physical facilities and banking hours. Most
intentions to provide facilities seemed to
stem from currently perceived needs; they
were specifically and firm ly stated. Few
applications discussed extending banking
hours.
No application discussed changing
service charges, interest rates charged, or
deposit interest rates paid. A rather firm
commitment by one company to introduce
passbook savings accounts in a small rural
bank was the nearest any company came
to this type of plan.
Categorizing intentions by bank and
company characteristics uncovered general
differences only among individual com­
panies and states. Companies varied in
several ways: in how closely they related
their plans to the needs of the bank to be
acquired, in the number of contributions
included in their discussions, in the types
of services or changes they discussed, and
in the apparent strength of their com­
mitments. Company specialties in leasing,
industrial development assistance, and

mortgage lending appear to have in­
fluenced plans for these types of con­
templated action.
Companies in Alabama stated their
intentions more specifically and intended
more changes than companies in Florida or
Tennessee. Most Alabama applications
related intentions to the needs of the bank
to be acquired. These features might have
stemmed from the greater competitive
problems inherent in several Alabama ap­
plications and the companies' attempts to
outweigh adverse competitive effects with
benefits to the public.
The Acquiring Companies' Actions. How
often did acquiring companies follow
through on intentions stated in their ap­
plications? Responses to our survey indi­
cate that each holding company acted to
realize most of its intentions in all banks
acquired.
Companies that discussed direct
customer services generally reported
providing them. Within this class of ser­
vices, companies realized their intentions
to provide trust and industrial develop­
ment services less often than they fol­
lowed through on other services. Yet even
in the trust category, 83 percent of banks
for which services were intended actually
offered them as of the survey date. In only
two-fifths of these banks did companies
report that trust services were provided by
an on-site department. Most banks for
which trust services were not provided
were smaller than average and outside of
metropolitan areas, indicating that
companies had occasionally overestimated
the potential for trust business.
Only one acquired bank had an inter­
national department when the survey was
made in July 1976, but twenty-five others
offered various international services
through another subsidiary of their holding
company. Six more banks offered in­
ternational services through referral to a
bank not associated with the acquiring
company. Thus, most banks offered the in­
tended international services in one way or
another.
The companies carried out their plans to
provide leasing, credit cards, and factoring
in almost every case. On the other hand,
they took action on intended industrial de­
velopment assistance in only six of the ten
banks for which it was planned.




Holding companies seem to have been
even more effective in following through
on services provided to the acquired bank
than on direct consumer services. They
seldom failed to follow up plans, except
those for data processing.
Loan participations, the most popular
intention, were acted upon in nearly all
cases. Companies reported introducing or
expanding participations in 98 percent of
cases and improving procedures in 96 per­
cent. Average participation sales per bank
rose by 225 percent from acquisition date
to December 31, 1975; average purchases
by 333 percent. The number of banks
engaging in participations doubled. Ap­
plicants most often mentioned companywide procedural uniformity, central credit
files and analysis, central administration,
and documentation review as ways in
which participation procedures had been
improved.
Intended data processing services were
not provided in so large a proportion of
banks as were other bank services, but
companies followed up their plans to aid
in managing investment portfolios in every
case. The acquiring organizations most
frequently named accounting for deposits,
instalment loans, payrolls, commercial
loans, general ledger accounting, and
investment analysis as the additional data
processing applications instituted. The
types of investment assistance most often
mentioned were advice on credits and
portfolio composition, projections of
available funds, consolidating of orders
and central trading, and safekeeping.
The holding companies made changes in
auditing or accounting in every case and
changes in marketing and advertising in all
but one case. Auditing changes seemed to
have been provided more as protection to
the company than as a service to the bank,
but the companies felt both parties had
benefited. Audits by the company were
introduced in about three-fourths and
other formal procedures of one sort or
another in a majority.
The surveyed companies produced a
spotty record of realizing intentions to
increase total loans or specific loan cate­
gories. A majority of banks in which
companies planned to expand loans
reported increases. However, in the
consumer loan category, the majority was

TABLE 3
COMPARISON OF INTENTIONS AND ACTIONS
Number of Cases
Intentions

Percent of Cases

Action Taken

Action Taken

Direct Custom er Services
Trust
International
Credit Card
Leasing
Industrial Development
Factoring

87
37
13
2

72
32
12
12
6
2

96
69
69
57
49
14

94
53
69
56
49
12

98
77
100
98
100
86

85
86
80

85
71
77

100
83
96

9
7

9

100

6

86

5
3

83
50

12

10

83
86
92
100
60
100

Services to Bank
Loan Participations
Data Processing
Investment Assistance
Marketing/Advertising
Auditing/Accounting
Credit Information
Management and Personnel
Management
Recruitment
Training
Hours and Facilities
Build, Remodel, or
Expand Bank Building
Provide Drive-in'«/indows
Provide Parking
Extend Hours

6
6
Expand Loans
Number of
Cases

Percent of
Cases

Expand Loans and/or Improve Service
Number of
Percent of
Cases
Cases

Intentions

Action Taken

Action Taken

Intentions

Action Taken

Action Taken

71
57
42
34
6

55
38
35
19
6

78
67
84
56
100

100
44
34
6

100
43
31
6

100
98
91
100

Loan Portfolio Changes
Total
Business
Real Estate
Consumer
Agricultural

slight. Despite a large increase in partici­
pations purchased, banks increased
business loans in only two-thirds of the
intended cases. The companies succeeded
in expanding real estate and total loans in
about four-fifths of the banks for which
such growth was planned, and they ex­
panded agricultural loans in each of the
few banks where growth was planned.7
When asked to tell what loan changes
they had made, the companies that had
discussed increasing or improving services
7We checked action on loan expansion with Call Report data Success in
increasing loans was judged by the change in loans as a percentage of bank
assets between the last Call date prior to consummation and the Call date
two years after




on business and real estate loans named
larger loan limits as the principal im­
provement, with addition of specialized
expertise a close second. In the consumer
category, companies most often pointed to
offering new types of loans as the way
they had improved service.
Acquiring companies claimed to have
provided management assistance to each
bank for which it was intended. These
banks got regular economic reports, and
most received regular analyses of at least
some of their internal operations. Nearly
all also received some sort of special anal­
yses of certain areas of operations, and
most received personnel-related assistance,

such as studies of staffing and of salaries
and EEO compliance audits.
Between the acquisition and mail survey
dates, holding companies followed through
on plans to aid recruiting less often than
on plans to assist management. In all but
one bank where recruitment aid was given,
companies assisted in hiring management;
they provided aid in recruiting technical,
professional, and clerical personnel much
less often.
The surveyed companies provided
training in almost all banks for which it
was planned. Their programs involved
management, technical, and operating per­
sonnel in most cases. Companies usually
used formal programs prepared by
company or lead bank staff.
Generally, in banks for which provision
of facilities or changes in hours were
planned, holding companies took action.
Companies reported action in each case in
which new or remodeled banking facilities
were intended and in all but one case in
which there were plans for new drive-in
windows and for parking facilities. In con­
trast, companies acted in only three of six
cases in which they had planned to
lengthen banking hours.
To see if companies did more than they
intended, we asked them to name actions
taken but not discussed in their applica­
tions. We had hoped from this to get
information both on company response to
specific bank problems and on company
development; however, the casual re­
sponses of several companies make com­
parisons among companies and banks
difficult to interpret. Even so, these
questions provide a few interesting in­
sights. Two services that were never dis­
cussed but often later provided —single-fee
consumer packages and IRA and Keogh
plans —became widespread in banking
only after most applications were filed.
Audit improvements were often made
when no intention had been stated; so, to
a lesser extent, was provision of data pro­
cessing and legal services. Companies
listed few additional changes in loans but
often added companywide employee bene­
fit and salary administration programs.
When Intentions Were Not Realized.
Although they generally followed up their
plans, the applicants' records were not per­
fect. Each company and a large minority




of acquired banks had some plans that
did not bear fruit. These situations bring
up several questions: Did the applying
companies overestimate their capacity?
Did they fail to monitor their intentions
carefully? Did they discuss actions that
they had no intention of taking? Were the
companies inaccurate in estimating the
feasibility of certain actions at the time of
application? Did market supply or demand
changes make some actions infeasible
between application and consummation?
Our resuits shed some light on those
questions. Judging from the profile of
company intentions that we developed
from the analysis of applications, com­
panies seldom discussed actions that
moderately sized lead banks cannot
perform; therefore, most inaction seems
unlikely to have resulted from company
incapacity. Companies also fulfilled in­
tentions in most cases, leading us to
discount the idea that companies might
generally have stated plans they had no
intention of carrying out.
This study lends some support to the
hypothesis that some companies do not
closely monitor convenience and needs
intentions or their fulfillm ent. However,
this does not seem to be a serious prob­
lem. Several companies presented standard
packages of intentions, whatever the
characteristics of acquired banks. This may
be taken as evidence of inattention to
special problems of banks to be acquired.
Further, several companies sent their sur­
vey questionnaires to individual banks
rather than answering them at a central
location —not a likely move for a company
with a monitoring system. Even so, com­
parison of intentions and actions for
companies with standard benefits pack­
ages and without apparent monitoring
systems revealed that these companies had
no worse records in acting on intentions
than others.
The study also yields some evidence
that inaction may often be associated with
inaccurate estimation of market conditions
by the applying companies. The major
categories with lowest action rates were,
with two exceptions, those in which
market conditions are difficu lt to project
and are important determinants of feasibil­
ity. The lowest action rates were recorded
in services that were offered directly to

customers —trust and industrial develop­
ment services and several categories of
loans. (Data processing and recruitment
categories were exceptions to this pattern.)
Most failures to carry out plans for trust
services were in small rural banks where
demand for new or improved trust services
may not have been great. In addition, a
disproportionately large number of failures
to achieve intentions to expand loans
occurred in Florida —an area in which the
economy and bank lending deteriorated
sharply during the study period. Company
realization of the possibility of poor
market evaluation may also have played a
part in the generally ambiguous nature of
their convenience and needs discussions.
An Overview of the Results. Before
summing up our results, we should point
out that the method of study used in our
survey has at least three basic limitations.
First, in the study itself, we performed no
analysis of whether the intended actions
would actually benefit the public. In
addition, except in limited cases where
cross-checks were convenient, we took the
companies' word about what they had
done. Finally, no control group of inde­
pendent banks was used to see if changes
might have been made even in the absence
of holding company acquisition.
Subject to these limitations, our study
indicates that companies proposed con­
venience and needs benefits that paral­
leled services of large banks. The
dominant service offered directly to con­
sumers was trust service. Companies dis­
cussed services to the acquired bank more
often than direct customer services. High
on the list of the bank services were loan
participations, data processing, and
assistance with investments, marketing,
and auditing. The companies' most pop­
ular categories for loan expansion and im­
provement were business and real estate
loans —both closely related by the appli­
cants to loan participations. Companies
also planned special management, recruit­
ing, and training assistance quite often.
For the most part, one would expect
the holding company lead banks to be
able to handle intended actions. Banks of
the size generally acquired do not often
offer these services as extensively as the
generally larger lead banks of the com­
panies surveyed.




Applications contained few firm state­
ments of intentions. Discussions were
usually hedged at best and nebulous at
worst. They approached only the most ob­
vious needs with relatively specific and
firm commitments.
Companies varied widely in the extent,
firmness, and specificness of their in­
tentions. The only other bank or company
characteristic that seemed to be related to
intentions was the state where the bank
was located. Alabama companies' in­
tentions were more extensive, firmer, and
more specifically related to the bank than
those of Florida or Tennessee companies.
This may have been because more of the
Alabama companies' applications raised
competitive problems.
Most significantly, companies took
action in the vast majority of cases in
which it was intended. Lowest rates of
realization of intentions were in extending
hours and providing industrial develop­
ment assistance —two plans that were
seldom presented. In categories of plans
most often discussed, trust and data pro­
cessing services, recruitment, and loan ex­
pansion received action in a somewhat
smaller proportion of cases than did other
changes.
The study did not uncover any appli­
cation in which no action was taken.
Indeed, in all acquired banks studied, most
matters on which action was intended
were reportedly given attention. We found
no evidence that holding companies dis­
cussed plans that they did not intend to
carry out or that they lacked capacity to
carry out. On the other hand, there was
some evidence that some companies were
less than careful in choosing intentions
and monitoring follow-up, but these did
not seem to be serious problems. Failure
of markets to support company actions
appears to have played a part when com­
panies did not follow through, but the evi­
dence is not sufficient to support con­
clusive statements. ■

COST-OF-LIVING COMPARISONS
OASIS OR M IRAGE?
Congratulations! You've just been of­
fered a promotion and a big raise. But the
new job will involve a transfer to another
city, rumored to be an expensive place to
live, and you are concerned that the extra
money in your paycheck might not cover
the higher bills you would be paying. A
prudent decision in your situation and in
many other personal, business, and public
affairs necessitates a comparison of living
costs between cities or regions. But what
information can be used for such a
comparison?
The idea that first comes to mind is to
look at Consumer Price Indexes (CPIs).
Though CPIs give sound measurements of
inflation within areas, they are not de­
signed to permit comparison of living costs
between areas. Publications of the Bureau
of Labor Statistics clearly warn against
such applications of the CPI. For example,
"The Consumer Price Index: A Short
Description" (1971) contains this explicit

N o te ; Condensed for pu blicatio n by P a tr ic ia F a ulk in be rr y
from a s t a ff study w r it te n by James T. Fergus.




warning: "The Consumer Price Index
(C P I). . . measures changes in prices, which
are the most important cause of changes
in the cost of living, but it does not in­
dicate how much families actually spend
to defray their living expenses."
Part I of this analysis describes the
characteristics that a cost-of-living
measure must possess to be adequate for
geographical comparisons and points out
the shortcomings of using the CPI in that
role. A more suitable alternative measure,
the Bureau of Labor Statistics "fam ily bud­
get" data, is then examined. Part II utilizes
the budget data to compare living costs in
southeastern cities with those in urban
areas in other parts of the United States.
PART I: MEASURING GEOGRAPHICAL
DIFFERENCES IN THE COST OF LIVING
Criteria For An Adequate Cost-of-Living
Measure. W hat is the "cost of living?"
When we seek to compare the cost of
living in different locations, we are looking
for estimates of the income required to
maintain equal states of satisfaction,

comfort, and well-being in each location.
To provide a basis for meaningful geo­
graphical comparisons, a cost-of-living
measure should reflect not only dif­
ferences in prices of goods and services
but also differences in the amounts and
kinds of goods and services required to
sustain a given standard of living. Thus,our
requirements of an adequate cost-of-living
measure are two: It must include geo­
graphically determined (location-specific)
influences on living expenses while ex­
cluding all demographically determined
(consumer-specific) variations.
A measurement of the cost of living is
the product of two components —the
amount of goods and services purchased
and the prices paid for them. And, if we
want to monitor living cost differences
over time, changes in quantities and prices
become significant. To help us evaluate
the thoroughness with which available
cost-of-living measures detect geograph­
ically determined variations, we can clas­
sify the numerous sources of living cost
differences according to whether they
affect the price level, price change, quan­
tity mix, or quantity change components
of living expenses.
Examples of price variations abound.
Locally produced commodities usually
carry lower price tags than goods which
must be transported over long distances
and undergo extensive handling. The ef­
ficiency and adequacy of various means of
transport into an area affect price levels in
a similar way. Differences in local regula­
tions, such as building codes, zoning or­
dinances, and licensing practices, may
create variations in the costs of regulated
goods and services. State and local prop­
erty, income, and sales taxes represent the
cost of public services provided to resi­
dents and vary according to the quantity
and quality of services offered at each
location.
The most obvious influence on quantity
levels or consumption mix that we do want
a living cost measure to reflect is climate.
Larger expenditures for heating, home insu­
lation, and clothing are required to main­
tain a particular comfort level in colder
areas; air conditioning outlays are greater
in warmer climates. Water treatment costs
vary with local environmental conditions.
A living cost measure must also detect




any changes that occur in the prices and
quantities required to sustain a given stan­
dard of living if geographical comparisons
are to be realistic. Prolonged discrepancies
in the rate of inflation for various goods
and services foster substitution of cheaper
products for more expensive items, altering
budget composition. If substitutions are
not uniform among regions, distortions
creep into geographical comparisons.
Evaluating Available Measures of the
Cost of Living. How well do available
measures of the cost of living meet the
tests of adequacy we have established?
Here we will consider two: the Consumer
Price Index, frequently referred to as the
"cost-of-living index," and a less wellknown measure, fam ily budget estimates.1
Both measures are produced by the U. S.
Department of Labor's Bureau of Labor
Statistics. CPIs are calculated quarterly for
23 urban areas; fam ily budget estimates
are published annually for 44 areas, in­
cluding 40 standard metropolitan statis­
tical areas. Price information that goes
into an area's CPI is standardized for
"urban wage earners and clerical workers,"
weighted according to a preselected
"m arket basket" of consumer items, and
converted to an index based on the aver­
age price of the identical basket in 1967.
(So, 1967 = 100.) Dollar estimates of fam­
ily budgets are prepared for three distinct
standards of living —lower, intermediate,
and higher; the fam ily is specified as a 38year-old husband working full time, his
nonworking wife, a boy of 13, and a girl of
8. The intermediate-level fam ily budget is
the basis for all comparisons made in this
article.
Are there any major differences in
results if one uses the CPI rather than
budget estimates to calculate relative
living costs in U. S. cities? Chart 1 answers
this question with a resounding "yes." To
compare the CPI (in index form) with the
budget estimates (in dollars), living cost
estimates have been ranked from highest

*A third measure, the "Inter-City Cost-of-Living Index, is produced quarterly
by the American Chamber of Commerce Researchers Association Its
advantage of coverage of a large number of cities (varying from 160 to 180) is
offset by the small number of items sampled (43), the informality of its data
collection methods (the data are collected by personnel of participating
Chambers of Commerce), and the relatively high income level for which the
budget is defined (a middle-management executive fam ily of four with an
annual income of $18,000 to $20,000)

CHART 1
Ranking of Cost of Living In Late 1975, of Urban
Areas Based On CPI and Family Budget Data
RANKING BASED
ON INTER MED.

to lowest for the 23 urban areas for which
both measures were available for autumn
1975. Living cost rank according to the
budget data forms the vertical axis of the
chart; the horizontal axis indicates rank
according to CPIs, with 1 representing the
highest cost of living on both scales. Each
point represents a city; its rank according
to each measure can thus be easily read.
A close correspondence between the
rankings would produce a cluster of points
around the dashed line. The wide scatter
of points illustrates the divergence of the
two measures. This is not surprising
because the CPI measures price changes
while the budgets track living cost levels.
Note that the city which ranked highest in
living costs according to fam ily budgets
fell lowest in the CPI ranking. Since the
data show virtually no association of the
two measures, we must conclude that
despite its frequent use, the CPI is not a
reliable indicator of the relative costs of
living in U. S. cities.
Lack of agreement between the mea­
sures raises the question of where the
strengths and weaknesses of each lie. The
CPI and budget measures are evaluated as
cost-of-living measures in the next two
parts of this discussion.




An Appraisal of the Consumer Price
Index as a Cost-of-Living Measure. The
Consumer Price Index is the most fam iliar
measure of price trends. Despite its com­
mon designation as the “ cost-of-living
index," it is not designed and was not
intended for geographical comparisons of
the cost of living as we have defined it. Its
primary function is to measure price
change within particular geographical
areas; the following evaluation of the CPI
against the criteria we have established
suggests that it has many shortcomings
when used for comparing living costs in
one area with those in another.
The greatest drawback in comparing
CPIs from city to city is that they give no
indication of differences in price levels.
Since each area's price index is based on
the 1967 price level, equal index values for
different cities tell us only that prices have
risen at equal percentage rates since 1967,
not that price levels are identical. If prices
in two cities rose by 25 percent between
1967 and 1975, the 1975 CPI for both of
them would be 125. This would be true
even though the price level in one city
were substantially greater.
There are weaknesses in CPI coverage of
quantity factors as well. Though the mar­
ket basket of items whose prices are in­
cluded in the CPI includes an exhaustive
array of products and services,2 it omits
income and personal property taxes. And,
since the aim of the CPI is to measure
price changes, the market basket of goods
and services in each area is purposely held
constant over several years. Thus, it is only
when infrequent revisions of market basket
contents and price weights occur3 that
changes in consumption patterns are de­
tected. In the meantime, substitutions of
other products for increasingly expensive
goods can undermine the reliability of the
market basket quantities.
CPI market baskets are not identical for
all U. S. cities. Each city's basket is based
on the actual consumption patterns of
wage earners and clerical workers in the

2The following number of items is priced: 105 food items. 81 housing items, 77
apparel and upkeep items, 34 transportation items, 99 health and recreation
items, and 3 other goods and services items
3Such a revision is now under way and is scheduled for implementation in late
1977 The revised expenditure weights and market basket will be based on a
consumer expenditure survey conducted in 1972-73. The present set of weight
was implemented in 1966, based on a 1960-61 expenditure survey

area. To that extent, CPIs do detect geo­
graphically determined differences in the
quantity mix of goods and services pur­
chased. But this approach to establishing
expenditure weights allows the demo­
graphic characteristics of each area to
affect the composition of its market
basket. Factors such as the average age or
income of the population are reflected in
the life styles and consumption patterns of
the area. Thus, because these demographic
influences are not held constant, con­
sumer-specific influences are transmitted
to CPI market baskets. The CPIs of dif­
ferent cities, therefore, may reflect demo­
graphic differences in addition to whatever
geographic differences exist in costs of
living.
Thus, the CPI adequately meets only one
of the four requirements for geographical
comparisons of the cost of living, the

of living expenses for a standardized
fam ily unit minimizes the influence of
variations in the demographic charac­
teristics of cities. But, the lack of adequate
measurement of changes in the quantity
mix over time plagues the fam ily budget
data as well as the CPIs. The most recent
revision of fam ily budget “ shopping lists"
occurred in the mid-1960s; plans for
another update of expenditure weights
await completion of a full review of the
procedure for budget estimation.
Examining the "scoreboard" for the
fam ily budgets, note that they provide an
adequate basis for geographical com­
parisons of living costs for three out of
four influences. Comparing the family
budget score with that of the CPI suggests
that the budgets offer a conceptually su­
perior means of measuring living cost
differentials.

CONSUMER PRICE INDEX

FAMILY BUDGET ESTIMATES

LEVEL

CHANGE

LEVEL

CHANGE

PRICE

—

+

PRICE

+

+

Q U A N TITY

—

—

Q U AN TITY

+

—

+ indicates adequate representation
—indicates inadequate representation

monitoring of price changes. Its "scorecard"
summarizes its performance.
Urban Family Budgets: A Better Tool for
Living Cost Comparisons. Family budget
estimates are designed to reveal "how
much it costs, at current price levels, to
purchase the specified lists of goods and
services drawn up to represent different
levels of livin g."4 This definition itself tells
us that budget estimates incorporate both
price levels and price changes. The prices
that are collected for the CPI and some
supplementary data provide the raw
material for the estimates.
The quantities of goods and services
needed to satisfy a given standard of living
are represented more fu lly in fam ily bud­
get data than in the CPIs. The measurement

4U. S. Bureau of Labor Statistics, "Three Budgets for an Urban Family of Four
Persons, 1969-70 ' (Supplement to Bulletin 1570-5, 1972), p 1.




+ indicates adequate representation
—indicates inadequate representation

Guideposts for Users of Cost-of-Living
Data. Despite their conceptual superiority,
potential users of fam ily budget estimates
should be aware of several considerations
which limit the applicability of the data
and cause some distortions in geographic
comparisons. Perhaps chief among these is
the specific definition of the character­
istics of the fam ily unit whose budget is
calculated. The Bureau of Labor Statistics
has developed equivalence factors that
may be used to adjust the data so that
they pertain to users whose fam ily size
and characteristics differ from the stan­
dard four persons described earlier, but
the resulting alterations sometimes appear
unreasonable.
Even a fam ily whose characteristics
closely approximate the budget family's
features will probably deviate from the
average expenditure pattern in at least
some respects. Unique fam ily needs and

tastes require that particular attention be
paid to relative costs of items demanded
in greater- or lower-than-average quantities
if the living cost comparison is to be
useful.
Value judgments have crept into the
budget specifications so that measure­
ments are based on desirable rather than
actual consumption patterns. The ex­
clusion of all tobacco products from the
list of items priced is one example; another
is that the cost of medical insurance
premiums is included at all budget levels,
when, in fact, many low-income families
spend very little for medical care or take
advantage of clinic treatments provided at
public expense. The Department of
Agriculture's specifications for a
"nutritional diet" are used as the
definition of the amounts and kinds of
food items included in the fam ily budgets.
The sampling of rents and home prices
excludes dwellings that do not meet stan­
dards for adequate housing. Of course,
acceptance of the food and housing
standards is based on the budgetcompiler's judgment. Similarly, income
ranges that delimit the lower, intermediate,
and higher level living standards have been
somewhat arbitrarily chosen and cover
only a limited segment of the wide spec­
trum of possible living conditions.
Other problems arise from revisions of
budget data. Users making long-term
comparisons of living cost estimates
should be aware that occasional changes
in living standard definitions have inter­
rupted the continuity of the data series
and impaired its comparability over time.
Infrequent revisions of the quantities of
goods and services specified by the bud­
gets have caused the living cost estimates
to lose touch with basic changes in
consumption patterns (such as increased
patronage of fast-food restaurants and
changes in energy usage). As a result, living
costs tend to be overstated because the
substitution effects caused by sustained
differences in inflation rates for various
items go undetected.
Some of the assumptions made to
simplify data collection and calculations
also undermine the realism of budget
estimates. The cost of housing as defined
for the budgets includes home mortgage
payments in total. It can be argued that




only the interest expense should be
counted, as the equity investment is even­
tually returned to the owner when the
house is sold. The tax bill included in
budget estimates is calculated using the
standard deduction; it is probably over­
stated in areas where the percentage of
homeownership is relatively high and more
families reduce their taxes by itemizing
deductions.
PART II: COST-OF-LIVING COM ­
PARISONS: SOUTHEASTERN VS. OTHER
METROPOLITAN AREAS
How do living costs in cities of the
Southeast5 compare with those in urban
areas of other parts of the nation? Have
expenses risen more or less rapidly in the
Southeast in recent years? If there are
differences, what kinds of expenditures
help explain them? The urban fam ily bud­
get estimates described and appraised in
Part I can be put to work in answering
such questions.
Southeastern Living Costs Are Low but
Gaining. The cost of living in southeastern
cities has been and remains low compared
to the majority of urban areas in other sec­
tions of the U. S. The four southeastern
cities of Atlanta, Nashville, Baton Rouge,
and Orlando ranked in the bottom quarter
of the 44 areas included in the intermedi­
ate level fam ily budget surveys of 1970
and 1975 despite greater increases in living
costs relative to other areas in the first two
during that time period (see Chart 2).
Table 1 compares regional average in­
flation rates to those experienced by the
southeastern cities. The four-city average
rate slightly exceeded rates of broader
regions, including the South; Atlanta's 7.5percent advance in the cost of living was
outpaced only by Boston's 7.7 percent.
Recent rapid price increases have not been
sharp or prolonged enough to erase the
living cost advantages enjoyed by south­
eastern city dwellers, however.
Sources of Differences in the Cost of
Living. To isolate the expenditure cate­
gories that account for the relatively low
cost of an intermediate standard of living
in the Southeast, Table 2 presents each
5The Southeast here refers to those states entirely or partially within the Sixth
Federal Reserve District-Alabam a, Florida, Ceorgia, Louisiana, Mississippi, and
Tennessee




TABLE 1
ANNUAL RATE OF CHANGE IN THE COST
OF AN INTERMEDIATE STANDARD OF LIVING
SPRING 1970 TO AUTUMN 1975
(Percent Change at an Annual Rate)

Geographic Area

United States
Northeast
North Central
West
South
Southeast
Atlanta, Georgia
Baton Rouge, Louisiana
Nashville, Tennessee
Orlando, Florida

Source:

Percent Increase

6^8
6.9
6.6

6.8
6.9
7.0
7.5
6.6
7.0
6.9

Computed from data contained in U. S. Bureau of Labor
Statistics, “ 3 Budgets for an Urban Family of Four Persons,
1969-70" (1972), and “ B LS Revises Estim ates for Urban
Family Budgets and Comparative Indexes for Selected Urban
Areas, Autumn 1975” (May 5,1976).

1Regional percent changes are sim ple averages of urban metropolitan
area percent changes.

type of living expense in the southeastern
cities as a percentage of average expenses
in urban areas of the entire country.
Examination of these percentages reveals
that personal income taxes and outlays for
housing expenses were much lower in all
four southeastern cities in the fall of 1975.
Families in at least one of the southeastern
cities spent less than the norm in every
expense category.
Personal income taxes show the most
striking differences. Since tax liabilities are
based on total budget requirements, which
are lower in southeastern cities, smaller tax
bills result from applying lower tax rates to
lower income levels. The absence or
relatively low rate of state and local in­
come taxation also holds down tax outlays
in southeastern budgets. Moreover, the
estimates of income tax payments in­
cluded in southeastern budgets are prob­
ably overstated. A relatively large share of
families in the South own homes and prob­
ably benefit from itemized deductions,
which are not reflected in budget tax
estimates.
The lower grocery bills indicated by
budget estimates for southeastern cities
are suspect on conceptual grounds. The
list of food items priced in calculating
fam ily budgets of various areas has been

TABLE 2
COST OF INTERMEDIATE BUDGET ITEMS IN SOUTHEASTERN CITIES
AS A PERCENTAGE OF URBAN U. S. AVERAGE, AUTUMN 1975
Urban U. S.
Average

Atlanta,
Georgia

Nashville,
Tennessee

Orlando,
Florida

89^3
92.4
89.1
89.3

Baton Rouge,
Louisiana

Total
Consumption
Food
Housing
Transportation
Clothing and
Personal Care
Medical Care
Other Consumption

100.00
100.00
100.00
100.00
100.00

92^5 9 T A
93.6 94.5
97.9 93.2
82.9 90.1
97.0

100.0

89^9
92.2
99.2
79.1
99.1

101.0

100.00
100.00
100.00

98.8 102.2
96.7
101.7

87.3
102.0

103.4
101.9

101.2
82.7
99.0

Other C o sts1

100.00

96.3 96.9

95.6

95.4

Social Security and
Disability
Personal Income Taxes

100.00
100.00

98.9 98.2
82.4 69.4

96.0
66.7

96.8
72.3

90.5

Source: Computed from data contained in U. S. Bureau of Labor Statistics, "B L S Revises Estim ates for Urban Family Budgets and Comparative
Indexes for Selected Urban Areas, Autumn 1975" (May 5,1976).
1“ Other C o sts” include allowances for gifts, contributions, life insurance premiums, and occupational expenses.

standardized for nutrition content, but
some variations have been retained to
allow for regional differences in food
preferences. The Agriculture Department
Food Consumption Survey that has been
used to establish regional tastes found that
consumption of certain low-cost food
products was relatively high in the South.
If the greater quantities of these foods on
the grocery lists for southern cities reflect
the lower income levels rather than the
tastes of the region, fam ily food budget
estimates do not pertain to comparable
standards of living in all regions.
Other measurements of food costs cast
further suspicion on the low food budget
estimates for southern cities. When a uni­
form market basket of food products was
priced in each region of the U. S. in 1966,
the South's food prices exactly equaled the
national average; family budget data for
1966 estimated food costs in the South at
5 percent below the national average.6
This sketchy evidence, viewed in light of
the dubious allowance for taste dif­
ferences, suggests that variations in the
6) Peter Mattila, "Metropolitan Living Costs, Labor Costs, and Regional
Variation: Comment," Southern Economic Journal, Vol 42, No 4 (April 1976),
pp. 744-746




composition of the food basket rather than
price differences account for southern
cities' relative advantage in food costs,
limiting the usefulness of the data in
regional comparisons. The differences
from the national norm shown by
Nashville and Orlando food budgets, how­
ever, are too great to be explained away
entirely by compositional differences.
Substantial advantages for southeastern
cities exist in other areas, notably housing
expenditures, which range from 10 to 20
percent below the national average. The
milder climate, which reduces shelter con­
struction costs and heating expenses,
probably explains most of the differences.
Low clothing expenses in Orlando also
result from the warm weather and perhaps
from a more casual mode of dress. An ex­
tensive system of mass transit now benefits
Atlanta area residents with low trans­
portation costs but is not fully reflected in
the budget quantities based on the 1960-61
Consumer Expenditure Survey. Families in
Baton Rouge and Nashville spend notably
less than the average for medical care. The
cumulative result of differences in living
expenses is that the cost of living in the
four southeastern cities ranged from 7.5 to

TA BLE3

TA BLE4

PROPORTION OF METROPOLITAN AREAS
EXHIBITING RATES OF COST INCREASE
GREATER THAN THE U.S. URBAN AVERAGE,
1970-1975, BY BUDGET CATEGORY AND REGION

RANKING OF PERCENTAGE CHANGE
IN LIVING EXPENSES, 1970-1975,
FOR AN INTERMEDIATE BUDGET,
BY BUDGET CATEGORY, FOR FOUR
SOUTHEASTERN METROPOLITAN AREAS

Region
Budget Category1

Food
Housing
Transportation
Clothing and
Personal
Care
Medical Care
Other Family
Consumption
Other Costs
Personal Income
Taxes

Metropolitan Areas

Northeast

North
Central

South

West

3/8
3/8
2/8

6/14
2/14
6/14

6/10
8/10
6/10

3/8
5/8
4/8

5/8
2/8

6/14
5/14

5/10
5/10

4/8
2/8

6/8
3/8

7/14
2/14

5/10
6/10

3/8
4/8

6/8

6/14

4/10

4/8

’ Social Security and disability payments have been excluded because
the percentage change varied so little between metropolitan areas
to be inconsequential.

Budget Category

Food
Housing
Transportation
Clothing and
Personal
Care
Medical Care
Other Family
Consumption
Other Items
Personal Income
Taxes

Atlanta

Baton
Rouge

Nashville

Orlando

1
5*
17*

11*
30*
31*

7*
12*
13*

23*
7
1

14*
3*

8*
38*

3*
20*

25*
6

19*
3*

17*
21*

19*
8*

13*
8*

11*

31*

34

35*

‘ One or more additional U. S. urban areas experienced an identical
increase and has the same ranking (e.g., the identical ranking of
Nashville and Orlando for “ Other Items").
Note: O f the 40 urban areas ranked, the most rapid increase in living
expenses is ranked first; the next most rapid is ranked second, etc.

10.7 percent below the national average.
Sources of Cost-of-Living Increases. We
now know which types of expenses explain
the Southeast's relatively low cost of liv­
ing. Pinpointing the costs which have risen
the most rapidly in recent years will tell us
if those relative advantages are broadening
or dwindling and if new advantages are
developing. As we saw in Table 1, annual
rates of change in total budgets varied
little from region to region between 1970
and 1975 because there were offsetting
changes in individual components.
Analysis of changes in the budget compo­
nents tells a more interesting tale.
The ratios in Table 3 give a rough
overview of regional inflation of living
costs by expenditure categories. Each frac­
tion indicates the proportion of the
region's cities which experienced greaterthan-average increases in that particular
type of living expense between 1970 and
1975. The upper number (numerator) shows
how many metropolitan areas in a par­
ticular region have cost increases of a
specific type greater than the U. S. urban
average. This number is divided by the
total number of metropolitan areas within
each region for which budget data are




available: 8 in the Northeast, 14 in the
North Central, 10 in the South, and 8 in
the W est.7
The more rapid overall inflation of living
costs in the South stands out. Only in the
tax category did less than half of southern
cities experience above-average inflation.
In four expenditure classes, including the
key food, housing, and transportation cate­
gories, greater-than-average cost gains
appeared in over half of the southern
cities sampled.
The prevalence of above-average in­
creases in southern living costs contrasts
sharply with the experience of the North
Central states. For that region, in every
expenditure category, half or more of the
metropolitan areas had below-average cost
increases. Cost increases in the north­
eastern region also are below average; and
the larger gains are concentrated in ex­
penditure categories of secondary im­
portance. The West has experienced cost
7The proportions shown in Table 3 assign an equal weight to each city
regardless of population Furthermore, they show only whether price increases
in an area fall above or below the U S. urban average without reference to
the magnitude or the statistical significance of the divergence from this level

increases at approximately the average
rate for the nation.
Table 4 extends the examination of
relative rates of change in various living
costs to the four southeastern cities. Each
number denotes where that city fell in a
ranking of the rate of increase in fam ily
budgets in metropolitan areas for each
type of living expense, 1970-75. The city
which ranked first had the most rapid cost
advances of any of the 40 cities ranked, as
did Atlanta in the food category and
Orlando in transportation costs. One
immediately notices the relative rapidity
of Atlanta's price changes in all categories;
Baton Rouge appears to have experienced
unusual stability of living costs. In general,
price increases have been chipping away
the cost advantages of southeastern cities
in food and housing; the relatively slow
climb in personal income tax payments has
maintained or improved the Southeast's
advantage in tax outlays.
Geographic comparisons of fam ily
budget data thus bear out the common
belief that the cost of living in south­
eastern cities is significantly lower than in




the metropolitan areas of other regions.
Relative living cost advantages have per­
sisted despite comparatively large in­
creases in living expenses, particularly in
food and housing expenditures, which have
been major sources of the Southeast's
benefits. The area's cities are holding on to
their edge in personal income tax outlays.
One southeastern c ity —Atlanta —has
experienced unusually rapid inflation of
living costs. ■

4

I

References Used in Preparation of This Analysis

k

Sherwood, Mark K., "The Measure of Poverty" (BLS Family Budgets Program,
Technical Paper IV, January 1977).
U. S. Bureau of Labor Statistics, "B LS Handbook of Methods for Surveys and
Studies' (Bulletin 1910, 1976).
U. S. Bureau of Labor Statistics, "Retired Couple's Budget for a Moderate
Living Standard, Autumn 1966" (Bulletin 1570-4, 1968).
U. S. Bureau of Labor Statistics, "Revised Equivalence Scale for Estimating
Equivalent Incomes or Budget Costs by Fam ily Type" (Bulletin 1570-2,
November 1968)
U. S. Bureau of Labor Statistics, "The Consumer Price Index: A Short
Description," 1971.
U. S. Bureau of Labor Statistics, "The Consumer Price Index: History and
Techniques" (Bulletin 1517, 1966).
U. S. Bureau of Labor Statistics, "Three Standards of Living for an Urban
Family of Four Persons, Spring 1967" (Bulletin 1570-5, 1969).

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