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Monthly Review
ATLANTA, G E O R G IA , JA N U A R Y 31, 1955

lnThisIssue:

T h e F lo w e rs T h a t Bloom in th e Spring
R e c e s s io n a n d E c o n o m ic G r o w th
A s s e ts o f D is tr ic t B a n k s E x p a n d in 1 9 5 4

SixtfiDittridStatistics:

Condition of 21 Member Banks in Leading Cities
Debits to Individual Demand Deposit Accounts
Department Store Sales and Inventories
Instalment Cash Loans
Retail Furniture Store Operations
Wholesale Sales and Inventories

Sixik ViftridIndexes:

Construction Contracts
Cotton Consumption
Department Store Sales and Stocks
Electric Power Production
Furniture Store Sales
Manufacturing Employment
Manufacturing Payrolls
Petroleum Production
Turnover of Demand Deposits

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DISTRICT BUSINESS HIGHLIGHTS
A l t h o u g h e c o n o m i c a c tiv ity , w ith t h e e x c e p t i o n o f a g r i c u l t u r e , c o n t i n u e s t o im p r o v e m o r e
t h a n s e a s o n a lly , t h e o v e r a ll e x p a n s i o n is o f m o d e s t p r o p o r t i o n s . M a n u f a c t u r i n g e m p lo y ­
m e n t a n d p a y r o l l s r o s e s o m e w h a t; c o n s t r u c t i o n s h o w e d a f u r t h e r s h a r p a d v a n c e ; a n d
c o n s u m e r s p e n d i n g a n d b a n k lo a n s c o n t i n u e d t o m a k e m o d e r a t e g a in s .




D e p a r tm e n t s to r e s a le s ,

seasonally adjusted, continued upward in early January.

N e w c a r s a l e s are increasing faster than a year earlier, judging from new car
registrations in Atlanta in late December and early January.
C o n s u m e r i n s t a l m e n t l o a n s made in December by commercial banks rose; the
rise in loans on home appliances and other consumer goods was particularly sharp.
Automobile loans also gained significantly.
F o r e i g n t r a d e through District ports recovered in October after a three-month
decline. Exports rose more than imports.
M a n u fa c t u r in g e m p lo y m e n t a n d

p a y r o lls ,

after seasonal adjustment, continued

to advance in November.
C o n s tr u c t io n

in 1954.

c o n tra c ts

during December were higher than in any other month
were the highest on record.

R e s id e n tia l c o n tra c ts

t e x t i l e a c t i v i t y , measured by seasonally adjusted cotton consumption,
declined sharply during December, after having increased in preceding months.

C o tto n

A ve rage

w h o le s a le

p r ic e s

of important District nonfarm commodities remained

relatively stable.
P e t r o l e u m p r o d u c t i o n in coastal Louisiana and Mississippi, after seasonal adjust­
ment, rose substantially during December, halting the decline that began in June.
I n t e r e s t r a t e s o n n e w b u s i n e s s l o a n s made by banks in major cities averaged
slightly lower in December than they did in September.
d e b i t s , seasonally adjusted, increased in December and were substantially
above the year-ago level.

Bank

D e p o s i t s a t a l l m e m b e r b a n k s increased less than seasonally in December, but
loans expanded more than seasonally.
T im e

d e p o s it s

a t c o m m e r c ia l

banks

rose slightly in December instead of de­

clining as in 1953.
F a r m p r i c e s of broilers have risen sharply, whereas advances in prices of hogs, beef
cattle, and eggs have been slight. Prices of cottonseed, peanuts, corn, rice, and milk
are holding steady, but oranges and grapefruit are down.
S t o c k s o f m o s t g r a i n s a n d h a y on farms are far below last year; and available
grazing, though somewhat improved over last fall, is still short. Consequently,
farmers feeding cattle and milk cows this winter find their costs higher.
F a r m l a n d v a l u e s declined between July and November, but less rapidly than in
the previous twelve months; values in Florida and Louisiana rose slightly.
F arm

p r o d u c tio n

lo a n s o u t s t a n d in g

slightly from year-earlier levels, but
substantially.

at all member banks in December were off
r e a l - e s t a t e l o a n s o u t s t a n d i n g rose

fa rm

r e s e r v e s of District member banks remained around the December level
during most of January, but some of the larger banks found it necessary to borrow.
E x ce ss

•2 •

The Flowers That Bloom in the Spring
Analogies between changing weather conditions and
changing business conditions come to mind all too readily.
Pondering the ups and downs of business and the many
shades and degrees of optimism and pessimism that accom­
pany them, one is unavoidably reminded of the waxing
and waning of life throughout nature during the cycle of
the seasons and of the changing moods that are character­
istic of it. Prediction, too, is as uncertain in the one case
as in the other. Take, for instance, the most recent example
of this kind of situation.
Last October the weather was unseasonably warm and
the leaves clung to the trees long after they should have
fallen. Close observers noted that onion skins seemed
thicker and tougher than the year before and others were
sure that the squirrels were flaunting bushier tails than
usual and that the moles were burrowing deeper than last
year. According to those who profess to know about such
things, all signs were pointing to a long, hard winter ahead.
A somewhat similar state of affairs existed in the realm
of business. Beginning somewhere back in the third quarter
of 1953, signs began to point to difficult times ahead. The
index of industrial production, that averaged 134 for the
year 1953 and that still stood at 132 in October of that
year, fell little by little during the remainder of the year
and on into 1954 until it hit a low of 123 in the spring.
Much of the decline in industrial production was occa­
sioned by what was happening in the automobile industry
and others related to it, as well as in the steel industry
that feeds them. There had been severe reductions in the
output of new cars in anticipation of bringing out new
models earlier than in previous years. Thus, while the index
of industrial production dropped by only ten or eleven
points between October 1953 and the summer of 1954,
primary metals dropped twenty-five points, and transporta­
tion equipment (which includes automobiles) dropped
twenty-eight points in the index.
Industrial production was further depressed by reduc­
tions in defense spending for hard goods and by inven­
tory liquidation between the fall of 1953 and the fall of
1954. Total business sales declined slightly but on the
whole remained at a high level. Sales volume, however, was
being maintained out of inventory rather than out of new
production and so reacted unfavorably on production.
Two other developments conspired to create uncertainty
about the future during the period under consideration.
Expenditures for new plant and equipment that had been
running at a seasonally adjusted annual rate of 28.9
billion dollars in the third quarter of 1953 sank, quarter
by quarter, to 26.6 billion in the fourth quarter of 1954.
Expenditures by the Federal Government for goods and
services likewise fell from a seasonally adjusted annual
rate of 62.2 billion dollars in the second quarter of 1953
to 47.9 billion in the third quarter of 1954.
Accompanying the shrinkage in the industrial sector of
the economy was an increase in the number of unemployed.
Between the seasonal low in October 1953 and the late



winter seasonal high of 1954 the number of unemployed
more than trebled, rising from 1.8 percent of the labor
force in October to 5.8 percent in the following March.
Agriculture also had problems of its own. Chief among
these was the decline in farm income resulting from falling
prices, a shrinking export demand, and the ravages of a
severe drought. For the first ten months of 1954 cash
receipts were running some 4 percent below the same pe­
riod in 1953, receipts from livestock being down about 3
percent and those from crops down about 5 Vi percent.
The brightest spot in the whole economic picture was
the unabated housing boom. The demand for new housing
seemed insatiable and month by month all records seemed
to be broken. With disposable income stable at a high level,
and with easy terms and low rates prevailing in the mort­
gage market, no one could say how far this particular
boom had yet to go.
The maintenance of retail sales at a high level was also
a bright spot. It showed that consumers were in a buying
mood, and things could not be too bad as long as they
continued to buy. Buying, of course, had been helped to
some extent by reductions in taxes— a form of stimulation
that may not be repeated. To a certain extent too, buying
has been maintained by encroaching on the proportion of
income going into savings and by some increase in the use
of consumer credit.
A third bright spot in the picture was the paradoxical
behavior of the stock market. While nearly everything else
was going down, it continued to rise to unprecedented
peaks. Like an aurora borealis it cast an unearthly glow
over the whole economic scene so that everything shim­
mered in a beauty not its own.
This, then, was the way the signs were pointing during
most of 1954. Enough has been said to show that despite
a few bright spots, there were some valid grounds for
pessimism. Fears abounded that the country was at last
about to encounter the major economic crisis that had
been expected ever since the end of the second World War.
Every war in the past, after all, had been followed by se­
rious economic repercussions. So far, World War II and
the Korean War had been followed only by ripples and not
by the tidal waves that had been anticipated. Was there not
reason, indeed, to suppose that sooner or later we would
experience the economic consequences of these worldshaking cataclysms? Was it reasonable to believe that such
events could occur without producing any serious reaction?
Darkened by this shadow of the past, the mood of the
country in 1954 was fearful and pessimistic beyond any­
thing that was justified by objective conditions.
There were optimists, of course, who took a different
view of things. Everything was different now, the more
extreme were saying. They pointed out that no two histori­
cal situations are ever alike and, anyway, our economy
is now equipped with built-in stabilizers and shock absorb­
ers, to say nothing of self-starters, power steering, power
brakes, automatic gear shifts, and direction signals— just

•3•

like our automobiles. With all this new paraphernalia, the
machine need never again go into the ditch. The pessimists,
however, muttered that although history may never repeat
itself exactly, it nevertheless does repeat, and that even the
fanciest kind of car can sometimes be found in the ditch.
As often happens, however, the signs portending a hard
winter have failed. Thus far it has been a remarkably open
winter. Here and there, and now and then, perhaps, it has
seemed as though the worst of winter was about to descend,
but these periods have been short and quite infrequent, at
least in this part of the country. A mildness betokening an
early spring is in the air. Flowers that might be expected
to blossom somewhat later are even now beginning to bud
in the more sheltered places.
Equally mistaken have been the signs of approaching
economic troubles. The indexes that had shown little
change from their low spring levels turned upward again.
The index of industrial production by the end of the year
reached 131— a figure higher than that for November
1953. Manufactures of both durable and nondurable goods
ended the year at the highest level reached for the last
twelve months. Construction activity continued without
abatement except for that incident to the season. The
holiday trade in 1954 exceeded that of 1953 and incomes
remained high. Beginning in midsummer the number of
unemployed as well as the number of temporary layoffs
began to decline and the average work week began to
lengthen a little. The stock market continued to forge
ahead with only short lulls to punctuate the long advance.
The air of pessimism that had constituted the psycho­
logical atmosphere throughout most of 1954 had evapo­
rated by the year’s end like a morning mist before the genial
rays of a spring sun. The year 1955 opens with a feeling
of buoyancy that is almost without precedent— at least in
the period since 1929. New patents are being recorded in
record numbers, showing that the inventiveness of the
American people is very much alive and active. New in­
corporations are increasing in number month by month,
showing that the venturesomeness of American business
has not died out. And the nation is enjoying a boom in the
number of babies that indicates a general feeling of security
and prosperity throughout the population.
It seems, therefore, that the optimists were right after
all. It was no serious business set-back towards which we
were heading last year. It was only a pause, only a short
step back, perhaps, before resuming our upward march
toward ever greater material prosperity. Even now the
optimists are telling us that this is only the beginning of
still better things to come. We are on the verge of a new
era, a new type of economy, in which atomic energy, elec­
tronic controls, automation, and electronic brains will
relieve mankind (or that fortunate part of it to which we
belong) of much of the necessity for work and, presum­
ably, of thought. We will all live in bigger and better homes
filled with more and better gadgets of all kinds. Our streets
and roads will be crowded with millions more of longer,
lower, and more powerful two- and three-toned cars, and
the skies will be filled with streaking jets hurling millions
of happy tourists from continent to continent at speeds
approaching that of sound. A new era!



The concept of a “new era,” however, is itself not new.
The older folks in the population have heard of it before.
The term stirs memories that one would rather forget in
this season when hope and confidence, production and
sales, and construction and new businesses are all bur­
geoning forth like flowers that bloom in the spring.
Even in such a season, however, it might pay to be
realistic. Spring is a fickle wench and her smile can be
withdrawn as quickly as it is given, and all the flowers that
bloom in the spring will not survive into the summer. Those
that are indigenous to the region and that have developed
sufficient hardiness to withstand the unexpected frosts and
freezes of early spring may survive. Exotic varieties that
have been betrayed by an early sun into a premature dis­
play of their beauty may never live to see the summer.
In business, too, a season of recovery from recession
has its hazards. Not all new ventures will survive and not
all hopes and dreams will come true. Those that are most
deeply rooted in the permanent needs of the economy will
have the best chance of survival. On the other hand, those
whose only reason for being is to buy cheap today in order
to sell dear tomorrow and which have no roots in anything
are quite likely to be early casualties in any economic
storm. To the degree that any economic activity loses its
connection with the real needs of people and, hence, its
true economic significance, and thus begins to assume this
rootless condition, it becomes increasingly vulnerable to
every wintry wind that blows.
Just now, therefore, when the future shines so brightly
ahead of us, we should be especially wary of the dangers
that lurk in precisely such a situation. The modest and
soundly-based gains that are currently being made through­
out the economy can easily be forced into unsound and
speculative flowering by ill-considered policies and actions
taken at this time on the strength of little more than the
prevailing optimistic mood. It would be well, therefore, at
this juncture to consider carefully the fate of at least some
of the flowers that bloom in the spring.
E arle L. R auber
B a n k A n n o u n c e m e n ts
The Federal Reserve System welcomes to its member­
ship the newly organized First National Bank of Pom­
pano Beach, Pompano Beach, Florida. The bank opened
for business January 3 with capital stock oi $200,000
and surplus of $50,000. Officers are Arthur H. Ogle,
President; E. G. Steadman, Executive Vice President;
and L. E. Sauer, Cashier.
Added to the par list, on January 1, was the Umatilla
State Bank, Umatilla, Florida. This bank’s capital
amounts to $50,000 and surplus and undivided profits
to $106,464. John C. Deavor is President; Oakley
Andrews is Vice President and Cashier; and C. S. Copelan is Assistant Cashier.
The newly organized nonmember Bank of Miami
Beach, Miami Beach, Florida, opened for business on
January 7 and began remitting at par. Capital stock
amounts to $500,000 and surplus and undivided profits
to $125,000. D. Lee Powell is President; O. F. Rogers,
Executive Vice President; B. F. Danbaum, Vice Presi­
dent; and Charles M. Volk, Vice President and Cashier.
.

4.

Recession and Economic Growth
R e c e s s io n

L ess S h o c k

to

D i s t r i c t ’s I n c o m e

-f r \ r - » was a fairly good year in the Atlanta District.
I U K / l Farmers, of course, were hit hard—much
1 v / v I harder than those in other parts of the coun­
try— by a combination of acreage restrictions, lower prices,
and extended drought. Although the chief manufacturing
industries, textiles and lumber, suffered from the same
troubles as in other regions, total manufacturing employ­
ment declined less in the Sixth Federal Reserve District
than nationally, and income payments from construction,
trade, and other nonfarm, nonmanufacturing activities
raised total income for 1954 above that for 1953.
The District’s economic record for 1954 contradicted
a generalization frequently made in the past that because
of the South’s heavy dependence upon specialized agricul­
ture and its lack of diversified manufacturing, it can expect
b illto n d o lla r s

in

1954 T h an

to

N a t i o n ’s

greater adverse effects from a recession than the nation as
a whole. Indeed, past experience for the most part has
supported this generalization.
The 1953-54 recession thus tested to some extent
whether the postwar decline in relative importance of
agricultural income and the diversification of manufactur­
ing has so changed the South’s economy that a tendency
toward greater swings during a business recession no
longer exists. The results of the test, of course, are far
from conclusive of what would happen in a more severe
recession. They are, however, encouraging.
Indeed, it looks as though the District may have made
a better record in 1954 than the nation. Current estimates
indicate that income payments to individuals in the District
during 1954 were somewhat greater than in 1953, whereas

Cash receipts from farm marketings (left) were
off more in 1954 in the District states than in the
nation. Percentage changes in farm cash receipts
in 1954 from 1953 (below) varied among indi­
vidual states.
•10

-30

!

T ”

livestock and products ^
cro p sto to l'

“EsggSi

n
g3 ««

4-20
+10
+ 30
I-----1-----1-----‘----

a la b a m a
f lo r id a

georgia
lo u is ia n a

, .■ ■ ■ ■ V .'.y.'.'

A V .',, A

,- m

m i s s is s ip p i
te n n e sse e
six th d is t r ic t s t a te s

Movements of production and prices of individual farm products important in District States
also varied, as measured by percent changes in 1954 from 1953.
4 - tO -------+ 2 0,------,----+ 3 0,------,-----+ 4 0j
-------! 9 5 4 - ’5 3

♦Price change for flue-cured tobacco o n ly; se a so n a l av e ra g e .




(n o v .)

Manufacturing Employment
Sixth District States
Manufacturing employment decreased less in Sixth District
states than in the nation.
percent

1947-49* JQ0:

s ix t h d is t r ic t s t a t e s

seasonally adjusted:

Payrolls declined more sharply than employment from the
1953 peak but began to rise earlier in 1954. Experiences in
individual states varied.
m a n u fa c tu rin g e m p lo y m en t
p e rc e n t c h a n g e , 1 9 5 3 - 9 4
f i r s t t l mos- o v e r o q e ____

m fg . p a y r o lls

A la b a m a
f lo r id a
g e o rg io
lo u is ia n a
m fg . e m p lo y m e n t
rr.is s is s ip p i

s i x t h d is t r ic t
sta te s

seasonally adjusted
i

I i ,1,1

1953

Most of the decline in manufacturing employment resulted
from a slump in textiles and lumber and metals industries
that began in 1953.
p ercent

percent

1947-49*100

I94?-49'>I00 A

1

t e x t ile s

p r im a r y
m e ta ls

total personal income in the country was little changed.
Preliminary estimates show total income payments in
Alabama, Georgia, and Tennessee just about the same in
1954 as in 1953, or perhaps slightly lower; perhaps down
a little more in Mississippi; and up 5 percent in Florida.
Louisiana income payments may have slightly exceeded
those in 1953.
This income growth in the District is, from one point
of view, remarkable. It occurred despite rather sharp
declines in income from those sources that in previous
recessions had pulled income down more than nationally.
Cash farm income in 1954 dropped more than twice the
national rate. There was, moreover, a lagging demand for
the products of the District’s traditionally most important
manufacturing industries— textiles and lumber. This ap­
parent paradox can be better understood by considering
developments in more detail.

Farm Income Dropped Sharply
District farmers received less income in 1954 than in
1953. Production was cut by acreage restrictions and
severe drought, and prices were lower. The District cotton
crop, for example, was off about one-fourth; the national
crop declined only 18 percent. Drought severely reduced
output of peanuts, sweet potatoes, peaches, and pecans.
Thus, cash receipts from crops through the first ten months
were 15 percent lower than in 1953. Mississippi farm
cash receipts were down the most— 27 percent—whereas,
Florida receipts increased 2 percent.
Cash receipts from livestock declined only 2 percent.
Prices were lower, but farmers marketed more cattle,
calves, broilers, turkeys, and milk. Pork production was
the only type of meat production failing to register a gain
over the previous year. The relatively mild descent of
receipts from livestock thus helped cushion the sharp drop
of receipts from crops.
Possibly 1955 will be a better year for farmers than
1954 was. If attempts to increase exports of farm com­
modities are successful, prices of District commodities
should react favorably. Although acreage restrictions will
cut cotton production again this year, price supports may
prevent excessive price declines. Another drought, of
course, would cause all of this analysis to fall apart.

lu m b e r an d f u r n it u r e

fosonaHy adjusted

i..i

1)

Income from Manufacturing Fell Off

s e o sa n a lly ad juste J

JL.I I

i i i.i i I, i i
1954

1953

1953

But those declines were partially offset by strength in other
types of manufacturing.
percent
1947-49-100 tr a n s p o r ta tio n
m o-

a

e q u ip m e n t




ft

o p p arel

rr *V#1
V*
c h e m ic a ls
J8CO K

seasonally adjusted

X 1...1..1.

i , l

1953

Income from manufacturing was lower in the District in
1954 than in 1953, although total manufacturing employ­
ment in the area declined at a lesser rate than it did
throughout the country. Strong demands for items pro­
duced in the District, together with continued openings
of new manufacturing plants, created enough jobs to at
least cushion the impact of declining employment in tex­
tiles, lumber, and some other fields.
Few er

Jobs

in

T e x t ile s

and

Lum ber

District textile activity started to fall off as early as
June 1953. After that, textile employment, which accounts
for about a fifth of total manufacturing employment,
declined almost uninterruptedly until August 1954. Be­
ginning with that month the mills added more workers,
• 6

•

but they still employed fewer than in the like period in
1953. The reversed trend in employment, moreover, failed
to raise the amount of cotton consumed by textile mills to
the average levels of 1953, and by the end of the year
prices had recovered only a little of the ground lost earlier.
Despite some improvement since midyear, the 1954 per­
formance of the District lumber industry, measured by
employment, was even worse than the lamented one of
1953. During the last half of 1954, the construction boom
and the prolonged strike of lumber workers at Pacific
coast plants stimulated demand for District lumber, but
much of the demand for southern pine was met by reduc­
ing inventories rather than by increasing production. Latest
data show employment at lumber, wood products, and
furniture factories at 84 percent of the 1947-49 average.
M ore

Jobs

in

G ro w th

In d u s t r ie s

Substantial declines in employment in the metals and
metal products industries also helped reduce income. But
while textile, lumber, and other establishments were lay­
ing off workers, still other plants were adding employees.
The District’s chemical manufacturers, for example, added
employees during 1954. Openings of new factories, which
created new job opportunities, helped offset adverse effects
of cancellations and completions of defense orders. Among
such new plants were the Chemstrand Corporation’s fully
integrated nylon plant in Pensacola, Florida; Rayonier’s
cellulose plant at Jesup, Georgia; and Buckeye Cellulose
Corporation’s plant at Foley, Florida; the Lion Oil Com­
pany’s anhydrous ammonia plant in New Orleans; and
Spencer Chemical’s plant at Vicksburg, Mississippi.
The opening of such plants as Bowaters Southern Paper
Corporation’s new mill at Calhoun, Tennessee, and Kraft
Company’s container plant at Rome, Georgia, added more
persons to the payrolls of the District’s paper industry.
Employment figures also reflected a generally strong de­
mand for pulp and paperboard. Gains in number of work­
ers in the transportation equipment group in the District
resulted partly from expanding automobile sales as well as
the maintenance of high levels of aircraft production.
Most of these new industries generally paid higher wage
rates than the District average. This explains in part why
manufacturing payrolls declined less than employment.
On an average, the worker who still had a job in 1954 was
getting more money than he had been getting in 1953.
Average hourly wage rates increased more than enough
to offset the fewer hours worked each week.
Although unemployment in the District was not severe
at any time, insured unemployment was considerably
greater than in the preceding year and in relation to cov­
ered employment tended to be higher than in the nation.
After the middle of 1954, however, insured unemployment
declined as some workers were recalled and others ex­
hausted benefit rights and as lay-offs became fewer. In
certain localities unemployment was a matter of concern,
especially where manufacturing activity was reduced by
declines in defense orders and where textiles, lumber,
metals, and coal predominated.
As difficult as it is to interpret data on the announce­
ments of proposed manufacturing plants, it seems now that



there will be no major decline in the District’s industrial
expansion in the immediate future. During 1954, plans
were revealed for expanding or erecting 39 new plants
costing a million dollars or more each, which is fewer than
the number in 1953. The expected cost of about 275 million
dollars, however, is substantially more than that for 1953.

Nonfarm , Nonmanufacturing Activities Up
If one of the lessons learned in 1954 was that the Dis­
trict’s economy has become somewhat more resistant to
the economic shock of a recession, another was the realiza­
tion that most of the District’s income is from sources
other than agriculture and manufacturing. Only a little
over a quarter of total income payments comes directly
from these two segments of the economy. Income from
other sources— mining, construction, government, trade,
finance, and service activities—is consequently of great
importance. As it happened, increases in income from
such activities were probably more than sufficient to offset
declines in agriculture and manufacturing.
G o v e rn m e n t, T rad e , a n d

S e r v ic e

E m p lo y m e n t

Up

One of the most important of these other sources of
income is government—Federal, state, and local. The Fed­
eral government spent less in 1954, but state and local
governments spent more. The increase resulted from heavy
expenditures for public works and from expanded govern­
mental functions that required additional employees; this
tendency prevailed in both the District and the nation.
Employment by the Federal Government in the area
averaged 4 percent lower in 1954 than in 1953. On the
other hand, there were, on an average, 5 percent more
employees on the payrolls of state and local governments.
This gain exceeded the reduction in textile employment.
Continued high consumer expenditures for goods and
services also led to a further expansion in employment by
trade and service establishments. Finance, insurance, and
real-estate concerns expanded their employment suffi­
ciently to increase total income from those sources more
than 10 percent. In short, developments outside of agricul­
ture and manufacturing weighed heavily on the District’s
economic scales.
C o n s tr u c t io n

R e m a in s

H ig h

As in other parts of the country, construction activity
was high during 1954. Contracts awarded during the year
totaled about 2 billion dollars, or 12 percent more than in
1953. However, the corresponding figure for 37 eastern
states was up slightly more— 13 percent. The increase
of 24 percent in awards for the construction of educational
buildings during 1954 over 1953 is further evidence of the
importance of spending by state and local governments in
the past year. Awards for the construction of manufactur­
ing plants were down 10 percent from 1953. Commercial
construction, however, increased about 13 percent. Other
types of nonresidential construction also continued high.
Employment in contract construction, however, aver­
aged lower in 1954 than in 1953, partly because of labor
disputes during the first part of the year. About 3,000
construction workers were off the job for several months

•7•

C o n s tr u c t io n
S ix t h

C o n tra c t A w a r d s

D is t r ic t S t a t e s

in Louisiana, and in July a strike of 6,500 workers at Oak
Ridge reduced employment in Tennessee. A strike in
North Georgia, starting in July and extending through
August, almost completely halted commercial construc­
tion. Nevertheless, average weekly earnings and, conse­
quently, total income from construction were greater in
1954 than in 1953.

As Income Changed, So Did Spending
With a better income record than the country as a whole,
consumer spending in the District also increased more
than nationally. Dollar sales at Sixth District department
stores, for example, were 2 percent greater in 1954 than
in 1953, whereas sales throughout the country declined
one percent. But the District spending pattern was far
from uniform throughout the year.
In the first quarter there was a slightly greater-thanusual decline in income receipts. Sympathetically, conS a le s a t D is t r ic t D e p a r t m e n t S t o r e s
Pe rce n t C h a n g e , 1 9 5 4

m

^ ^ cj ^ ^
i O O>PC*p „0>$ Of£
±

ov ° ,9O o^

-2
—
3




fro m

i<? ^ <? *
IIT II

1953

•?

•<*

sumer spending was at a low level. Department store sales
had fallen sharply immediately after Christmas and con­
tinued low through March. Consumers were buying a
somewhat greater number of automobiles than in 1953,
but despite the stimulus of increased price competition,
they were spending less for other durable goods.
When income improved in the second quarter, buying
also picked up and continued to rise, except for short
periods, from quarter to quarter in line with income ex­
pansion. The tempo accelerated towards the end of the
year, and by December department store sales were 6
percent greater than in December 1953.
Changes in income rather than in consumer credit seem
to have governed the pattern of sales throughout the year.
With sales of automobiles during the first quarter of 1954
only moderate, for example, new automobile loans at
District commercial banks rose less than seasonally. In
the face of heavy repayments of debts contracted in pre­
vious periods, instalment credit outstanding declined about
2 percent from November 1953 to March 1954. As sales
expanded in the fourth quarter, however, consumer credit
also expanded: New instalment loans at commercial banks
and department store receivables rose more than seasonally.
Consumer savings in the form of time deposits and
savings and loan shares increased steadily during the year,
with the rate of expansion varying with the rate of spend­
ing. Savings grew less rapidly in April and June, when
spending rose, for example, but more rapidly in May, when
spending weakened.

Revival and Growth
Most economic measures at the end of 1954 were pointing
to at least a mild revival both in the District and the
nation. Total District manufacturing employment, season­
ally adjusted, began to increase after July, and by Novem­
ber the movement had spread to practically all types of
manufacturing. The lumber situation has improved, with
demands strong and prices tending to rise. Manufacture of
cotton textiles has advanced sharply. New contracts
awarded for residential construction did not decline as they
customarily do during the last months of the year. Con­
sumers ended the year by spending heavily, and merchants
apparently were ordering more freely.
If the economic record for the Sixth District in 1954
gives some evidence that the area is becoming more
resistant to the shock of a recession, the evidence by no
means supports the conclusion that the District’s economy
is insulated from that of the nation. A look behind the
figures has shown that a higher rate of economic growth
in this area, reflected partly by greater industrialization
rather than any insulation from the nation’s economy,
explains the greater part of the District’s somewhat better
than national performance in 1954.
What the District’s record will be in 1955, therefore,
depends primarily upon how the nation’s economy per­
forms. Aside from that, whether or not the District will
continue to put on an even better performance than the
nation will depend upon whether its greater-than-national
economic development and growth continues.

Charles T. Taylor

Assets of District Banks Expand in 1954
At this time of the year, economists, businessmen and
bankers, among others, devote a great deal of time to
appraising economic events of the previous year. Regard­
less of the number of 1954 developments they may find,
an outstanding one will be the expansion at commercial
banks that occurred in the face of a business downturn.
Even more significant in the Sixth District is the greater
increase in bank assets here than in other parts of the
nation. The explanations of these events lie, it seems, in two
forces: monetary policy and business conditions.
At the beginning of the year a decline in industrial pro­
duction and national income prompted monetary authori­
ties to loosen the reins on bank credit. The Federal Reserve
Bank of Atlanta, as well as other Federal Reserve Banks,
lowered the rate charged on loans and advances from 2
percent to 1.5 percent, and about the middle of the year
the Board of Governors of the Federal Reserve System
reduced reserve requirements against both demand and
time deposits. These actions provided banks with reserves
or made reserves available at low cost. In addition to these
measures, the Federal Reserve carried on open market
operations to maintain an adequate level of bank reserves.
Assured of ample reserves, banks throughout the country
increased their loans or investments. In the District, where
loan demand was strong, banks added relatively more to
loans than to investments. In the nation, where loan de­
mand was weak because of the greater business decline,
investments increased more than loans. Regardless of how
banks utilized their excess reserves, there was a corre­
sponding increase in deposits and thus in the money supply.

Loans Show Large Increase
Most of the increase in deposits in this District accom­
panied an expansion in loans, which rose rapidly during
the year and by December were 12 percent above the yearearlier level. In the nation loans went up only 3 percent.
In the District the increase far surpassed that for 1953 and
equaled the average for the postwar years. Usually, total
loans decline seasonally during the first half of the year;
in 1954, however, they remained fairly stable until August,
when the redemption of Commodity Credit Corporation
Certificates of Interest caused a sharp decline. A strongerthan-usual seasonal rise that started in October boosted
total loans to a new record of 2.7 billion dollars by the
end of the year.
At member banks in large cities in the District, most
types of loans showed greater changes than those at com­
parable banks in the nation. In both areas, however, the
amount of loans outstanding to brokers and dealers and to
real estate firms registered significant gains. In the District,
security loans, that is, loans to brokers and dealers and to
individuals for purchasing or carrying securities, remained
almost unchanged until the last two months of the year,
when they rose 29 percent. In the nation, the gain was 17
percent. To help avoid an excessive use of credit for pur­



chasing or carrying securities, the Board of Governors early
in 1955 raised margin requirements on such credit from
50 to 60 percent.
G r o w t h a t D is t r ic t M e m b e r B a n k s s in c e J a n u a r y 1 9 5 3
b illio n d o lla r s

Although commercial banks, as a rule, play only a small
part in mortgage financing, the percentage change in realestate loans at member banks reflects fairly well the trend
of mortgage lending. Between December 31, 1953, and
December 31, 1954, total real-estate loans in the Sixth
District increased 19 percent, with much of the rise origi­
nating in residential loans, particularly those with VA
guarantees. Florida, Tennessee, and Louisiana led the Dis­
trict states in this gain.
Consumer borrowing contributed greatly to the expan­
sion of loans in the District. Most of the increase in con­
sumer loans took place in the second half of the year; by
the end of December, loans outstanding to consumers at all
commercial banks in the District were 3 percent above the
year-earlier figure.
Business loans, also an important category of total loans
because of their amount and sensitivity to changes in busi­
ness activity, increased 8 percent during the year. This
trend contrasted sharply to loan behavior in the nation,
where the total stayed below the 1953 level throughout the
year. Borrowings by District manufacturing and mining
concerns were heavy, and loans to construction firms and
sales finance companies registered substantial gains. Cer­
tain areas of weakness, however, were noticeable. Because
business firms did not maintain as high a level of inven­
tories in 1954 as they did in 1953, trade loans at selected
banks rose somewhat less than in 1953, and loans to
commodity dealers declined more.

Investm ent Increase Smaller
Since the demand for loans in other parts of the country
was not as great as it was in the District, banks in the
nation purchased relatively larger quantities of investments
than did banks in this region. The investment increase at all
.

9

.

Total Deposits, Loans, and Investments at Member Banks
Pe rce n t C h a n g e

1 9 5 4 fro m

1953, end of year

d is t r ic t

banks in the United States was 12 percent, compared with
10 percent at District banks. Most of both the increases
came in August and October, when banks made sizable
purchases of new Treasury issues.
In addition to their purchases of Government issues,
banks in each District state purchased sizable amounts of
state and local government bonds. The supply of such
securities was much greater than in 1953; the total issued
by state and local governments in the District, for example,
during the first ten and a half months of 1954 reached 473
million dollars, a gain of 9 percent over the amount for the
same period in 1953. The largest increase in state and local
bond issues— 212 percent— occurred in Alabama. Florida
had a gain of 62 percent and Louisiana and Mississippi had
increases of 15 and 6 percent, respectively. Georgia had a
decline of 40 percent and Tennessee one of 79 percent.

Deposits Expand M oney Supply
When allowance is made for the rather large growth in
the number of new member banks in this District, the rate
of increase in deposits was only slightly greater than in the
nation. At District member banks the gain of 529 million
dollars in deposits raised the total to 7.8 billion dollars.
Demand deposits rose to 6.3 billion dollars by year’s end,
a gain of 6 percent over the comparable figure a year
earlier. This increase was as large as that in 1952 and
considerably larger than that in 1953. Despite stepped-up
consumer spending, time deposits grew 14 percent.
During the first half of the year total deposits changed
little because seasonal declines in deposits of individuals
and business firms and in interbank deposits were offset
by gains in time and government deposits, particularly the
latter. The United States Treasury, operating with some­
what more leeway under the higher debt limitation, in­
creased its balances at District member banks 17 percent.
In 1953, such balances declined about 40 percent. Deposits
of state and local governments increased 7 percent, com­
pared with 5.7 percent the year before. The buildup of
state and local government deposits reflected sharp rises
in operating expenditures and also in capital outlays,
judging by the large gain in bonds issued in the six states.
After June, however, total deposits increased at the rate



of about 80 million dollars a month, reaching a new record
by the end of the year. All types of deposits rose.

Deposits Turn O ver Rapidly
Not only was there an increase in the money supply in
the District, but there was also a gain in the number of
times the deposit dollar was spent. Bank debits, which are
the charges made against checking accounts held by indi­
viduals, business firms, and states and political subdivisions,
increased 5 percent in 1954. During December debits grew
14 percent, about twice the rate normally expected for this
month. Changes in debits reflected fairly well economic
changes; thus in 1954, some idea of the economic situation
in individual states can be obtained from the debits picture.
Florida had the greatest gain, 12 percent. Alabama, Geor­
gia, and Louisiana each had gains of 4 percent, followed
by Tennessee with 2 percent. In Mississippi, debits for the
year declined 2 percent.
Whatever the reason— monetary policy, business condi­
tions, or other forces— 1954 will go down in the record
book as a good year for banking. There were some fears
earlier in the year that the business recession would cur­
tail the growth of commercial bank assets. The recession,
however, was slight, although different parts of the country
were affected to different degrees. The strongest repercus­
sion as far as commercial banks are concerned was the
change in their earning assets. A comparison of earnings
reports from District and United States banks will probably
reveal the earnings at District banks increased more than
at banks elsewhere.
Another interesting development of the past year is that
the Sixth District was able to maintain some immunity to
the business downturn that in some areas of the country
became quite serious. In 1954 the District loss in deposits
to other parts of the country was about one-half as much
as in 1949, another recession year, which indicates that
the economy of this region is becoming more self-sustain­
ing. Another point that the financial developments of 1954
reveal is that the upturn in loans took place during the last
half of the year and particularly during the last quarter.
The more-than-seasonal increase in this period may be the
herald of a new upswing in business. If such is the case
another banking record may be established in 1955.
W. M. D avis; C. S. O vermiller
• 10 •

Sixth District Statistics
Instalment Cash Loans
Lender

Lenders
Report­
ing

Volume
Percent Change
Dec. 1954 from
Nov.
Dec.
1954
1953

Federal credit unions . . .
State credit unions . . .
Industrial banks...........
Industrial loan companies .
Small loan companies . .
Commercial banks . . . .

.
.
.
.
.
.

+ 19
+4
+ 23
+0
+31
+ 18

.
.
.
.
.
.

38
18

8
11

32
33

+25
+2
+ 42
+33
—5
+30

Retail Furniture Store Operations
Outstandings
Percent Change
Dec. 1954 from
Nov.
Dec.
1954
1953
+1
+1
+1
+2
+3

+0

+9
—5
+8
+ 36
+3
+1

C o n d i t io n o f 2 7 M e m b e r B a n k s in L e a d i n g C it ie s
(In Thousands of Dollars)

Jan. 19
1955

Item
Loans and investments—
T o t a l .....................
Loans— N e t .................
Loans— G ro ss...............
Commercial, industrial,
and agricultural loans .
Loans to brokers and
dealers in securities . .
Other loans for purchasing
or carrying securities .
Real-estate loans . . . .
Loans to banks . . . .
Other loans ...............
Investments— Total . . . .
Bills, certificates,
and notes..............
U. S. bonds ..............
Other securities . . . .
Reserve with F. R. Bank .
Cash in vault...............
Balances with domestic
banks .....................
Demand deposits adjusted .
Time deposits...............
U. S. Gov’t deposits . . .
Deposits of domestic banks .
Borrowings..................

Dec. 15
1954

Jan. 20
1954

3,247,739 3,272,564
1,426,777 1,418,427
1,450,181 1,440,203

2,995,453
1,282,985
1,304,250

Percent Change
Jan. 19, 1955, from
Dec. 15
Jan. 20
1954
1954

832,838

835,172

766,994

—1
+1
+1
—0

21,839

23,045

11,428

—5

+ 91

37,508
110,743
4,692
442,561
1,820,962

35,898
107,624
6,895
431,569
1,854,137

35,114
87,016
1,718
401,980
1,712,468

+4
+3
— 32
+3

+7
+27
*
+ 10

688,576
836,744
295,642
530,386
47,311

711,880
843,902
298,355
529,809
49,417

743,694
701,760
267,014
550,156
47,965

—3

—1
—1
+0

—7
+ 19
+ 11
—4
—1

253,409
2,333,334
604,197
58,286
767,266
35,475

279,199
2,349,869
606,378
115,831
765,707

255,224
2,226,176
572,331
62,293
716,801
15,900

—9

—1
+5

11,000

—2

—4

—1
—0

— 50
+0
*

+8

+ 11
+ 11
+9

+6

+6
—6
+7
*

*100 percent or over.
D e p a r t m e n t S t o r e S a le s a n d In v e n t o r ie s *
Percent Change
Sales
Inventories
Dec. 31, 1954, from
Dec. 1954 from
i 2 Months
Nov.
Dec.
1954 from
Nov. 30
Dec. 31
Place
1954
1954
1953
1953
1953
ALABAMA .................. +65
— 24
+3
—1
+ 10
Birmingham............... +64
+5
—1
—20
+21
Mobile..................... + 57
—
1
+1
Montgomery............... + 74
+6
+1
—7
+4
— 19
FLORIDA .................. + 58
+11
—9
+4
Jacksonville.............. + 73
— 30
+3
M iam i..................... + 56
+7
— 18
—11
+23
Orlando.................. + 54
+2
+2
St. Ptrsbg-Tampa Area
+ 50
+0
+0
St. Petersburg . . . .
+48
+8
— i3
+0
+1
Tampa.................. + 52
—5
—1
—21
+8
+2
+5
GEORGIA .................. + 57
+4
—20
+6
Atlanta**.................. +53
+ 10
A u gu sta.................. +65
—3
—4
Columbus.................. + 66
+4
— 19
+2
+9
— 24
Macon..................... +63
+5
—5
+8
Rome** .................. +83
+2
—5
Savannah** ............... +61
+4
—1
+2
+5
— 16
+3
L O U IS IA N A ............... +42
+2
+6
— 28
Baton Rouge ............ +59
+1
— 14
+5
+3
New Orleans.............. +37
+1
— 27
—2
+2
M IS S IS S IP P I............... +60
+1
+4
—2
— 29
Jackson .................. +53
+1
—4
—3
Meridian**............... +67
— 28
+5
+0
+1
TENNESSEE ............... +65
—12
—6
— 31
—3
Bristol (Tenn. & Va.)** +89
Bristol-Kingsport —6
—3
Johnson City** . . . +90
—2
—2
Chattanooga ............... +74
+28
— 29
+6
+ 10
Knoxville.................. +63
—9
—1
— 26
+6
Nashville................... +56
—22
+6
+2
+1
D IS T R IC T .................. +57
^Reporting stores account for over 90 percent of total District department store sales.
**ln order to permit publication of figures for this city, a special sample has been con­
structed that is not confined exclusively to department stores. Figures for nondepart­
ment stores, however, are not used in computing the District percent changes.




Percent Change Dec. 1954 from
Nov. 1954
Dec. 1953
+37
+5
+68
+ 11
+36
+ 14
+ 19
+21
+1
+1
—10
+1

Number of Stores
Reporting
, . . 136
, . . 88
Instalment and other credit sales . . . 88
Accounts receivable, end of month . . . 106
Collections during month........... . . 106
Inventories, end of month . . . . . . 78
Item

W h o le s a le

S a le s

and

In v e n t o r ie s *

Sales
Percent change Dec. 1954, from
No. of Nov. 30 No. of
Dec.
Type of Wholesaler
Firms 1954 Firms 1953
—8 32 —11
Grocery, confectionery, meats . 37
5
4
+7
—1
Edible farm products. . . .
Drugs, chems., allied prod. . . 19
+6
16
+5
8 +37
7 +31
i n — 25
Dry goods, apparel . . . .
9 + 10
4 + 18
Furniture, home furnishings . . 8 +21
Automotive.................. . 31
+4
30
+42
Electrical, electronic &
1 ? + 18 11 + 14
appliance goods...........
Lumber, construction materials. 5 — 18
5 + 12
Machinery: equip. & supplies . 42
+1 35 + 4
Industrial................. . 18
17
+6
+1
Iron & steel scrap & waste
materials................. , 5 — 15
4
+5

Inventories
Percent change Dec. 31,1954, from
No. of Nov. 30 No. of
Dec.
Firms 1954 Firms 1953
28
—2 27 —1
5
+2
4 +37
12 — 4 10 + 10

28

—1

28

—5

10

—4

9

+ 17

24
9

—3

20
8

—4

—1

—2

*Based on information submitted by wholesalers participating in the Monthly Wholesale
Trade Report issued by the Bureau of the Census.

D e b its

to

In d iv id u a l D e m a n d D e p o s it
(In Thousands of Dollars)

Dec.
1954

Nov.
1954

A c co u n ts

______ Percent Change
Dec. 1954 from
Dec.
Nov. Dec.
1953
1954 1953

ALABAMA
33,627
Anniston . . .
30,303
32,341
Birmingham . .
524,686
461,754
523,705
Dothan . . . .
19,763
18,087
20,404
Gadsden . . .
27,618
24,796
25,106
Mobile . . . .
185,674
201 502
193,621
Montgomery . .
120,470
109,226
101,668
Tuscaloosa* . .
39,358
34,691
34,947
FLORIDA
Jacksonville . .
585,525
479,204
469,753
Miami . . . .
544,682
446,912
437,747
Greater Miami*
685,982
834,859
652,738
Orlando . . .
128,556
107,639
97,028
Pensacola . . .
63,285
54,305
60,607
St. Petersburg .
125,979
105,776
101,597
Tampa . . . .
254,247
210,219
219,638
West Palm Beach*
75,669
64,545
68,539
GEORGIA
Albany . . . .
51,095
46,130
42,532
Atlanta. . . .
1,501,558 1,322,318 1,358,708
Augusta . . .
96,536
92,397
88,115
Brunswick . . .
15,867
13,504
15,006
Columbus. . .
95,349
82,549
84,103
Elberton . . .
4,792
5,359
5,310
Gainesville* . .
34,066
32,993
28,373
Griffin* . . .
16,979
14,019
16,127
Macon . . . .
103,205
89,908
90*439
Newnan . . .
12,088
12,482
11,959
Rome* . . . .
37,599
33,683
33,495
Savannah . . .
146,707
126,559
138,386
Valdosta . . .
23,280
21,448
20,343
LOUISIANA
Alexandria* . .
52,615
49,268
50,875
Baton Rouge .
154,990
144,167
141,630
Lake Charles .
67,532
58,357
58,617
New Orleans .
1,099,793 1,010,928 1,018,635
MISSISSIPPI
Hattiesburg . .
21,842
21,252
23,043
Jackson . . .
172,591
163,565
148,198
Meridian . . .
30,300
28,227
27,569
Vicksburg . . .
18,190
16*804
17,235
TENNESSEE
Chattanooga
241,002
225,293
233,065
208,958
158,675
179,976
Knoxville . .
482,817
508,297
Nashville . . .
538,561
SIXTH DISTRICT
32 Cities . .
7,235,944 6,357,088 6,492,159
UNITED STATES
345 Cities . . 186,317,000 156,843,000 168,596,000
*Not included in Sixth District total.

+ 11
+ 14
+9
+ 11
+9
+ 10
+ 13

+22
+22
+22

+4

+0

—3
+ 10
+4
+ 18
+ 13

from
1953

—2
+4
+3
—3
+5

+6
+2

+25
+24
+28
+32
+4
+24
+ 16
+ 10

+ 13
+13
+14

+11 +20
+14 +11
+ 4 +10
+6
+17
+16 +13
+12 +1
+ 3 +20
+21 + 5
+ 15 +14
—3
+1
+12 +12
+6
+16

+5
+5
—3
+7

+19
+ 17
+ 19

+21

+ 17

+9

+ 14

+7

+3
+9
+15

+8

+ 16
+9

+8
+8
+6 +16
+ 7 +10
+6 +8

+5

+11
+1
+12
+8
+4

+1

—5
+ 15

—4
+5
+5
+5

—2
11
+6
+4
+8

+

+4
+3

—1
—11
—1

+7
+32
+ 12

+3
+16

+1
—2

+14

+11
+11

+5

+19

• 11 •

+6

+4

+7

Sixth District Indexes
1 9 4 7 - 4 9 = 1 OO
M a n u fa c t u r in g

M a n u fa c t u r in g

E m p lo y m e n t

P a y r o lls

Nov.
1954
UNADJUSTED
District Total. ........... 114
Alabama. . ............ 103
Florida . . ............ 145
Georgia . . ............ 116
Louisiana . ............ 113
Mississippi . ............112
Tennessee . ............ 110
SEASONALLY ADJUSTED
District Total..............114
Alabama. . ............ 106
Florida . . ............146
Georgia . . ............ 115
Louisiana . ............ 109
Mississippi. ........... I l l
Tennessee . ............ 110

C o tto n

C o n s tr u c t io n

C o n s u m p t io n * *

Oct.
1954

Nov.
1953

Nov.
1954

Oct.
1954

Nov.
1953

Dec.
1954

Nov.
1954

Dec.
1953

112

116r
107
139r
117r
117r
112r
115r

160
143

158r
140
191r
157r
163r
154r
161r

91
94

102

103

92r
92

165
159
166
153

156r
140r
184r
158
154
166
155

158
147
199
163
151
161
151

154
142r
194r
155
150
160
152

157r
145r
189r
155r
155r
150r
160r

104
135r
115

111
113r
110
112

105
140r
113

110
111

109

116r
llOr
139r
116r
113r

110

115r

201

90

104

91

110
86

115
96

111
88r

92

100

92

Adjusted
Year
Dec.
Nov.
Nov.
Dec.
Dec.
1954
1954
1954
1954
1954
1953
154
128
135
127
233p
DISTRICT SALES* . . 136p
164
131
135
241
137
Atlanta1 ............ 149
112
194p
127
110
113
Baton Rouge . . . . 117
114
121
215p
137
127
Birmingham . . . . 127p
127
140
135r
126
235
Chattanooga . . . . 133
109
127
lllr
188
107
Jackson ............... 115
114
116r
128
213p
122
p
119
Jacksonville . . . .
130
220
241p
154r
124
146r
Knoxville............ 136p
127
150
226
236
121
125
M a c o n ............... 126
224
142
184
275p
126
159
M ia m i............... 156p
214r
119
121r
227
151
133
Nashville............ 129
206r
127
164
125r
217
New Orleans . . . .
136
131
234r
137
234
162
139r
St. Ptrsbg-Tampa Area 139
142
124
215r
141
127r
205
122
Tam pa............... 121
140
124r
160
141r
126p
145
DISTRICT STOCKS* . 143p
Ho permit publication of figures for this city, a special sample has been constructed
that is not confined exclusively to department stores. Figures for nondepartment stores,
however, are not used in computing the District index.
♦For Sixth District area only. Other totals for entire six states.
♦♦Daily average basis.
Sources: Mfg. emp. and payrolls, state depts. of labor; cotton consumption, U. S. Bureau
Census; construction contracts, F. W. Dodge Corp.; furn. sales, dept, store sales, turn­
over of dem. dep., FRB Atlanta; petrol, prod., U. S. Bureau of Mines; elec. power
prod., Fed. Power Comm. Indexes calculated by this Bank.

Reserve Bank Cities
Branch Bank Cities
mm District Boundaries
— Branch Territory Boundaries
^ Board of Governors of the Federal Reserve System
O

•




Dec.
1954

Nov.
1954

Dec.
1953

204
344
249
262
130
249

135
192
186
241
168
142

208
205
170
190
113
187

* / * *

Dec.
1954

Nov.
1954

Dk .
1353

143p
159p
149p
150p
134p

109r
109
123r
114

136
150
140
140
135

112

124p
lOOp
105p
n ip
105p
98p

86p

D e p a r tm e n t S t o r e S a le s a n d S t o c k s * *
Unadjusted
Dec.
1953
219
218
183
205
239r
181r
204r

F u r n itu r e
S to re S a le s

C o n tra c ts

87

117

lOOr
107
109r
105
99

94r
99r
104r
98r
99

83

81r

O t h e r D is t r ic t In d e x e s

Dec.
________________________1954

Adjusted
Nov.
1954

Construction contracts*...............
Residential...........................
Other .................................
Petrol, prod, in Coastal
Louisiana and Mississippi** . 137
127
Furniture store stocks* . . . . 106
113r
Turnover of demand deposits* . . 20.0 20.7
10 leading cities............... 20.7 21.2
Outside 10 leading cities . . . 17.2 16.6

Dec.
1953

Dec.
1954
279
314
253

145r

132

120
19.0
20.0
15.8

Unadjusted
Dec.
Nov.
1954
1953
184
200
164
214r
161r
228

102
21.0
22.2
17.5

129
119r
21.5
22.7
18.3

140r
115

20.0
21.4
16.1

Nov.
1954

Oct.
1954

Nov.
1953

Elec. power prod., t o t a l* * ............
Mfg. emp. by type
Apparel........................ 142
Chemicals....................... 129
Fabricated metals.............. 151
Food............................. 115
Lbr., wood prod., furn. & fix. . 84
Paper and allied prod........... 147
Primary metals.................
94
Textiles........................
94
Trans, equip..................... 163

Nov.
1954
207

Oct.
1954
206

Nov.
1953
174

142r
128r
151r
113
85r
148r
96r
93r
165r

147r
125r
164r
112 r
S8r
145r

145
131
154

144r
131r
153r
114
84r
148r
95r
94r
163r

150r
128r
167r
118r
88r
147r
102r
97
169r

r Revised

p Preliminary

101

96
164r

121

84
148
94
95
168