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In T h is I s s u e :

1974: A Year of Recession
District Business Conditions

■

M

O

N

T

H

L

Y

F e d e ra l R e s e rv e

R

E

B a n k

V

I E

W

o f A t la n t a

1

9

7

5

Ja n u a ry

r \

F e d e ra l R e s e r v e B a n k O f A t la n t a
F e d e r a l R e s e r v e S t a tio n
A t la n t a , G e o r g ia

303 0 3

A d d r e s s C o r r e c t io n

R e q u e ste d




BU LK RATE
U .S. P O S T A G E
P A ID
A tlanta, Georgia
Permit No. 292




1

9

o

7

f

4

R

:

A

e

c

Y

e

e a r

s s i o

n

S o u th e rn e rs are p ro u d o f their r e g io n 's e c o n o m ic p e r fo r m a n c e o v e r the
p ast tw o d e ca d e s. By a n y statistics, w e can p o in t to a g e n e ra lly rap id g ro w th
that w a s faster, in fact, than the n atio n a l e c o n o m y . O f co u rse , sin c e the
S o u th e a st is a lso so m e w h a t less d e v e lo p e d than the n a tio n a l e c o n o m y (e.g.,
p er c ap ita in c o m e is still less than the n a tio n a l a ve rage ), w e can e a sily ju stify this
m o re rap id g ro w th a n d h o ld o u t h o p e s fo r " m o r e o f the s a m e . " 1
O n the o th e r sid e o f the co in , w h e n e c o n o m ic a ctivity slo w s, the S o u th e a st
u su a lly fares better than the nation. A lt h o u g h n o t r e c e ssio n -p ro o f, the re g io n a l
e c o n o m y , b e c a u se o f its u p w a rd m o m e n tu m a n d la ck o f a la rge h e a v y d u r a b le m a n u fa c tu r in g base, has b e e n a b le to slip th r o u g h p ast re c e ssio n s
p ra c tic a lly u n sca th e d .
In last y e a r's e c o n o m ic review , w e n o te d that the re g io n gre w , b u t slig h tly
less than n atio n a lly. Bu t n o w orry, w e said, fo r m u c h o f the n a tio n 's m o re rap id
g r o w th w a s a sh a rp re b o u n d fro m the 1969-70 re ce ssio n a n d the S o u th e a st
h a d less to re b o u n d from . So, last y ear it g r e w less. A t the sa m e tim e, w e d id
giv e a d v a n c e w a r n in g s last y ear " o f a s lo w in g o f the S o u th e a st's e c o n o m y in
1974, fe w e r n e w jo bs, a n d s o m e rise in u n e m p lo y m e n t. . . . " 2
W h a t w e d id n 't realize is h o w m u c h the S o u th e a st's e c o n o m y w o u ld be
affe cte d by the n a tio n a l s lo w d o w n , w h ic h has n o w tu rn e d in to a recession .
T h is tim e re g io n a l e c o n o m ic activity s lo w e d a n d a c tu a lly d e c lin e d as m u c h ,
if n o t m o re , than in the c o u n try as a w h o le .
T h e lastest ba tch o f re g io n a l e c o n o m ic statistics m a k e s d is c o u r a g in g r e a d in g
w h e n c o n tra ste d to th o se o f a y ear a go. U n e m p lo y m e n t in the S o u th e a st
has risen sh a rp ly w h ile e m p lo y m e n t, flat m o st o f the year, recen tly b e g a n
fallin g. M a n u f a c t u r in g p ro d u c t io n has be en so ft; a n d p e rso n a l in c o m e ,

'The Southeast is here defined as those states totally or partially within the Sixth Federal Reserve
District—Alabama, Florida, Georgia, Louisiana, Mississippi, and Tennessee.
“See this Review, January 1974, p. 5.
Note: This article was prepared by William D. Toal based on material contributed by other
economists at the Federal Reserve Bank of Atlanta: Brian D. Dittenhafer; John M. Godfrey;
B. Frank King; and Gene D. Sullivan.
M o n t h l y

R e v i e w ,

u p o n r eq ue st to
Atlanta, G e o r g i a
this R e v i e w , t h e
Research D ep ar t
reprinted.

V o l . L X , N o . 1. F r e e s u b s c r i p t i o n a n d a d d i t i o n a l c o p i e s a v a i l a b l e
the R e s e a r c h D e p a r t m e n t , Federal R e s e r v e B a n k of Atlanta,
30303. Material herein m a y b e reprinted or abstracted p ro vi de d
B a n k , a n d t h e a u t h o r a r e c r e d i t e d . P l e a s e p r o v i d e this B a n k ' s
m e n t w i t h a c o p y o f a n y p u b l i c a t i o n i n w h i c h s u c h m a t e r i a l is

JANUARY 1975, MONTHLY REVIEW

after in fla tio n is re m o v e d , se e m s to h a ve d r o p p e d .
Retail sales (p a rticu la rly autos) a n d c o n stru c tio n
c o n tracts (p a rticu la rly residential) h a ve p lu m m e te d .
Farm cash receip ts h ave in c re a se d o n ly
s lig h tly this year. C o n s u m e r d e p o sit flo w s to
c o m m e r c ia l b a n k s a n d sa v in g s a n d lo an a sso c ia tio n s
slo w e d to a trickle, and , at the latter institu tio ns,
net o u tflo w s o c c u rre d in late su m m e r. A ll this
illustrates h o w the S o u th e a st e c o n o m y slo w e d and,
in so m e cases, d e c lin e d in 1974. M a n y o f these
e c o n o m ic in d ic a to rs a lso e m p h a siz e that the
recession in the S o u th e a st is a p p a re n tly s o m e w h a t
w o r se than it is n ation ally.

j

AN N O U N CEM EN T

| The

F e d e ra l

■T r e a s u r y
a p o lic y
i at th e
j net

a d o p te d

end

m em ber

banks

o v e r to

F e d e ra l

m illio n
s a le

$53

re c o rd e d the sh a rp e st d e clin e , as o n e m ig h t s u s­
p ect b e c a u se o f its d e p e n d e n c e o n tou rism .
Even t h o u g h the o il e m b a r g o is over, the
re g io n a l e c o n o m y h as h a d to a d ju st to the m u c h
h ig h e r p rices o f all fuels. W h ile this has p ro v e d
a b o o n to a fe w in d u strie s (such as c o al m in in g in

R e se rv e

d iv id e n d s

a d d it io n s

R e se rv e

to

n o te s. T h e

1974

exchange

m illio n ;

and

d u e to

t r a n s a c t io n s ) ;
to

S.

B an ks'
to

s u r p lu s )
as

to

B an ks'

$ 5 ,7 3 3

lo s s e s o n
and

s u r p lu s , $5 1

m illio n .

C o n s tr u c tio n C o n str ic tio n
W h ile sh o rta g e s w e re a part o f the initial slo w in g ,
o th e r d e v e lo p m e n ts sin ce m id -1 9 7 3 e v e n tu a lly
w e a k e n e d d e m a n d in the S o u th e a st's e c o n o m y
later in 1974. M o s t n o ta b le o f these w a s the p lu n g e
in c o n stru c tio n activity, w h ic h w o r se n e d se verely
in 1974.
B o th the S o u th e a st's a n d the n a tio n 's c o n str u c ­
tio n sector, w h ic h b e g a n s lid in g in 1973, c o n tin u e d
to fall sh a rp ly in 1974, b u t the re g io n a l fa llo ff
w a s steeper. T h e 1 7 -p e rc e n t o v e ra ll d e c lin e in

E n e rgy w a s n o t the o n ly item in sh o rt s u p p ly
in early 1974, t h o u g h it w a s p r o b a b ly the m o st
d ram atic. S h o r ta g e s o f m a n y b a sic m a te ria ls su ch
as steel, p ap er, a n d lu m b e r h a d b e e n s p r e a d in g
sin ce m id-1 9 73 . T h e se sh o rta g e s h a d b e e n partly
re sp o n sib le fo r a s lo w in g in b o th p ro d u c t io n a n d
e m p lo y m e n t increase s late in 1973 a n d c o n tin u e d
to b e p ro b le m s early last year. P o s sib ly r e s p o n d in g
to the s h o rt a g e -in d u c e d e c o n o m ic s lo w d o w n ,
b a n k lo an d e m a n d m o d e ra te d early in 1974 a n d
interest rates b e g a n to fall. R e g io n a l farm e rs w e re
c o n fro n te d w ith sh o rta g e s o f fuel, fertilizers, a n d
m a c h in e ry as the y ear b e ga n . T h e se se rve d to
d a m p e n o th e rw ise e x u b e ra n t p la n s fo r e x p a n d in g
farm p ro d u c t io n b e c a u se o f 1 9 7 3 's record farm cash
receipts.

c o n stru c tio n

B u t the y ear w h ic h b e g a n w ith sh o rta g e s e n d e d

FEDERAL RESERVE BANK OF ATLANTA




a n d w e a k n e ss in
year, la y o ffs in
r e g io n 's u n e m p lo y ­
high.

th e
on

d iv id e n d s ,

T en n e sse e), it h as c a u se d a n u m b e r o f p ro b le m s
a n d d isto rtio n s in others. A t least part o f the d e ­
c lin e in textiles a n d a p p a re l m a n u fa c tu rin g , tw o
in d u strie s im p o rta n t in the So u th e a st, can be
traced to in c re a se d fue l costs.

w ith g e n e ra lly s lu g g is h d e m a n d
m a n y sectors. By the e n d o f the
m a n y in d u strie s h a d fo rc e d the
m e n t rate n ear a n e w p o stw a r

a re

in t e r e s t

R e se rv e

a m o u n te d

a d d it io n s

U.

U nder

o f G o v e rn o rs

U . S. T re a s u ry

( le s s $ 7 8 m illio n

sh o rta g e s c a u se d a sh a rp d r o p in d e m a n d fo r n e w
cars a n d a d v e rse ly a ffe cte d m o st p h a se s o f the
to u rist industry. In January, a u to sale s p lu n g e d
25 percent. T h e sh a rp d e c lin e in to u rist activity
c a u se d a fa llo ff in trade jo b s, b e g in n in g in late
1973 a n d c o n tin u in g th r o u g h early 1974. F lorida

B o a rd

th e

1974.

F e d e ra l

sta tu to ry

and
th e

p a id

d u r in g

o f U . S. G o v e r n m e n t s e c u r it ie s

f o r e ig n

Last y ear started b a d ly fo r the S o u th e a st as the
effects o f the A r a b o il e m b a r g o b e g a n to
b e felt. H ig h e r g a s o lin e p rice s a n d fear o f fuel

b y th e

(a fte r

n e t e a r n in g s in

F o ile d b y O i l

S y ste m

o f 1 9 6 4 , th e

e a r n in g s

tu rn e d
on

R ese rv e

$ 5 ,5 5 0 ,0 0 0 ,0 0 0

re g io n a l c o n stru c tio n c o n tra c t v a lu e s w a s
d o u b le the n a tio n a l d e c lin e ; in real term s, the
d r o p o f f w a s m u c h gre ater fo r b o th the re g io n
a n d the nation. In all six D istric t states, real
activity

sla c k e n e d ;

a lm o s t

all

m e tro p o lita n areas registe re d d e c lin e s in real
v a lu e o f c o n stru c tio n contracts.
R e sid e n tial b u ild in g , the w e a k e st part o f the
sector, s h o w e d u n it c o n trac ts d o w n 43 p erce n t
a g a in st 35 p e rce n t n atio n a lly. T e n n e sse e a n d
F lorida h ad the largest d e c lin e s; each D istric t state
w a s o ff 30 p erce n t o r m ore. Even in v a lu e term s,
c o n stru c tio n c o n trac ts d r o p p e d 34 p e rce n t in the
regio n, w ith each state a n d all m e tro p o lita n
areas re c o rd in g de clin e s.
T h e ove ra ll h o u s in g w e a k n e ss in b o th the
S o u th e a st a n d the n atio n resulted fro m several
interrelated factors. H o u s in g p rices rose rap id ly
th r o u g h o u t 1973 a n d 1974. T h e n atio n a l p rice
in d ex o f s in g le -fa m ily h o u se s rose 10.5 p e rce n t in
1973 a n d 10.6 p erce n t a n n u a lly d u r in g the first
three q uarte rs o f 1974; c o n stru c tio n c o sts fo r
m u ltifa m ily re sid e n ce s rose 6 a n d 16 percent,
respectively. S im ila r figu re s w e re a lm o s t c ertain ly
re c o rd e d in the regio n. T h e se p rice a n d rent

3

increase s c o m b in e d w ith actu a l d e c lin e s in real
in c o m e g ro w th a n d la rge p rice increase s o n less
d isc re tio n a ry ite m s su c h as f o o d a n d fu e l; all this
le sse n e d the ove ra ll d e m a n d fo r h o u sin g .
O v e r b u ild in g a d d e d to the d e c lin e in resid en tial
c o n str u c tio n ; three very ro b u st years o f b u ild in g
(late 1970 to early 1973) p u t a lo t o f u nits o n the
m arket. T h e p ro d u c tio n rate o f n e w h o u s in g w a s
u n su sta in a b le as it ate in to h o ld o v e r d e m a n d fro m
1969 a n d 1970.
H o u s in g d e m a n d w a s a lso d a m p e n e d in the
fin a n c ia l sector, w h e re c re d it c o sts rose a n d cre dit
a va ila b ility fo r h o m e le n d in g d e clin e d . A s interest
rates rose to record levels, re g io n a l c o m m e r c ia l
b a n k s a n d sa v in g s a n d lo a n a sso c ia tio n s fo u n d it
in c re a sin g ly d iffic u lt to attract fu n d s. C o m m e r c ia l
b a n k real estate le n d in g has h e ld u p fairly w e ll
but, as e lse w h e re in the nation, sa v in g s a n d lo an
a sso c ia tio n s re c o rd e d re d u c e d d e p o sit in flo w s.
In fact, b o th re g io n a l a n d n a tio n a l sa v in g s a n d
lo a n s h ad the lo w e st d e p o sit in flo w s in three
years. D e s p it e h ea vy b o r r o w in g fro m Federal
H o m e Loan Banks, the se a sso c ia tio n s a lso m a d e
few'er lo a n s in 1974. D e c lin e s in b o th d e p o sit
in flo w s a n d m o rtg a g e le n d in g w e re gre ater in the
S o u th e a st than n atio n a lly.
F lorida a c c o u n te d fo r m u c h o f last y e a r's d e c lin e
in re g io n a l c o n stru c tio n , as w e ll as fo r the ro b u st
a ctivity o f p re v io u s years. T h e state g e n e ra lly
a c c o u n ts fo r m o re than o n e -h a lf o f the S o u th e a st's
resid en tial c o n trac ts (valu e a n d units) a n d is,
therefore, an im p o rta n t d e te rm in a n t o f o ve rall
c o n stru c tio n p e rfo rm a n c e .
S p e c ia l forces, a lo n g w ith th o se a lre a d y o u tlin e d ,
c a u se d F lo rid a 's d r o p in resid en tial c o n stru ctio n .
S h o rta g e s o f b u ild in g m ate rials early in 1974
a p p e a r to h ave be en m o re severe than in m o st
o th e r areas, s lo w in g a ctivity early. T h e state's
attractiven ess as a s e c o n d -h o m e site w a s u n certain
in a fu e l-sta rv e d e c o n o m y ; the s lo w in g e c o n o m y
a lso re d u c e d d e m a n d fo r se c o n d o r v a c a tio n
h o m e s, fu rth er d e p r e ssin g F lo rid a 's h o u s in g
industry. Large in v e n to rie s o f u n s o ld c o n d o ­
m in iu m s, c o n c e n tra te d o n the so u th e a ste rn co ast
a n d the P a n h a n d le be ach e s, attest to b o th o v e rly
o p tim istic b u ild e rs a n d the fa llo ff in d e m a n d .
R e g io n a l n o n re sid e n tia l c o n stru c tio n , w h ic h
in c lu d e s ro a d s a n d c o m m e r c ia l a n d in d u strial
plants, in c re a se d in d o lla r term s in 1974 u n lik e the
resid en tial sector. H o w e v e r, in real term s, activity
w a s d o w n . C o n tr a c te d sq u a re f o o t a g e fo r n o n ­
resid en tial b u ild in g s w a s o ff 13 p e rce n t re g io n a lly
a n d 9 p e rce n t n a tio n a lly . Large utility c o n trac ts
w e re off; th o se m a d e w e re c o n c e n tra te d in
Lo uisiana. F urth erm ore , as 1974 p ro gre sse d , the
e c o n o m ic s lo w d o w n fo rc e d m a n y in d u strie s a n d
utilities to sc a le d o w n c o n stru c tio n p la n s o r sh e lv e
the m c o m p le te ly , fu rth er w e a k e n in g this se cto r
to w a rd y e a r's end.
A s a net result o f this d e clin e , c o n stru c tio n jo b s

4



shrank, b u sin e s s failu re s in c re a se d , a n d u n e m p lo y ­
m e n t rose sh a rp ly in the sector, a g a in m o re s o in
the So u th e a st. Every D istric t state e x ce p t L o u isia n a
lost a gre ater p e rc e n ta g e o f c o n str u c tio n jo b s
than the n a tio n ; n o t su rp risin gly , the largest dip ,
o v e r 12 percen t, c a m e in Florida. N a tio n a lly ,
c o n stru c tio n jo b s h a ve falle n a b o u t 5 percent.
But the effects o f the d e c lin e w e re n o t iso la te d
in that se cto r alo n e . If so, b o th the S o u th e a st's a n d
n a tio n 's e c o n o m ie s w o u ld n o t h a v e s a g g e d as
m u c h as the y d id in 1974. A n e c o n o m y is inter­
tw in e d in m a n y w ays. T h is b e c a m e a p p a re n t last
y ear as the s lu g g is h n e s s in c o n stru c tio n sp re a d to
related ind ustries. M o b i le h o m e m a n u fa c tu rin g , a
very im p o rta n t re g io n a l in d u stry, a lso d e c lin e d
sh a rp ly in 1974. S h ip m e n t s w e re a b o u t o n e -h a lf
their n o rm a l le vels and , as a c o n se q u e n c e , m a n y
p lan ts clo se d . B u ild in g m ate rials, lu m b e r, furn itu re,
an d carp ets all are lin k e d to c o n stru c tio n . W h e n
c o n stru c tio n a ctivity w e n t sour, d e m a n d fo r these
p ro d u c ts so fte n e d . C o n s e q u e n tly , each has s h o w n
su b sta n tial p r o d u c t io n a n d jo b d e clin e s. Each o f
these in d u strie s is im p o r ta n t in the S o u th e a st's
e c o n o m y ; to g e th e r th e y a c c o u n t fo r a la rge r
p o rtio n o f total re g io n a l e m p lo y m e n t, p ro d u c tio n ,
a n d p a y ro lls than the y d o n a tio n a lly . It is n o t
su rp risin g, then, that the o v e ra ll rise in u n e m p lo y ­
m e n t a n d s lo w in g in total jo b g ro w th has b e e n
gre ater in the S o u th e a st than n atio n a lly. T h e re gio n
is s im p ly m o re d e p e n d e n t o n c o n stru c tio n
activity, e s p e c ia lly c o n s id e r in g related m a n u ­
factu rin g.
The C o n su m e r: N o B o o m
T he c o n stru c tio n d e c lin e a n d its sp r e a d in g effects
w e re n o t the o n ly d ra g s o n the S o u th e a st's
e c o n o m y in 1974. C o n s u m e r s p e n d in g in ge n e ral
s lo w e d a n d then d e c lin e d fro m the sa m e c o st
p re ssu res a fflic tin g o th e r parts o f the nation.
H ig h e r p rices fo r all fu e ls c o m b in e d w ith rap id
f o o d p rice increase s to p u t a se vere sq u e e z e o n
fa m ily b u d g e ts. This, in turn, led to actual d e c lin e s
in real in c o m e s, w h ic h c o m b in e d w ith risin g
u n e m p lo y m e n t to m a k e 1974 a y e a r o f c o n s u m e r
c a u tio n a n d retren chm en t.
Even w it h o u t the oil e m b a r g o a n d h ig h e r fuel
p rices, 1974 w a s e x p e cte d to b e a m e d io c r e y ear
for a u to sales. T h e e x tra o rd in a rily rap id increase in
sale s o f the p re v io u s tw o years c a u se d a sa tu ratio n
o f n e w cars in c o n s u m e r ha n d s. C o n s u m e r d e b t
in c u rre d to p u rc h a se the se n e w cars h a d a lso risen
to ex tre m ely h ig h le vels (as a fra c tio n o f p e rso n a l
in c o m e s) w h e n c o m p a r e d to p ast n o rm s. C o u p li n g
this w ith e x p e cte d sh a rp p rice in c re a se s o n 1975
m o d e ls led to fo re c asts o f d e p re sse d car sales;
these w e re n o t d isa p p o in te d . In fact, the a u to
sales s lu m p has b e e n eve n w o r se than foreseen .
T h o u g h a u to sale s p ic k e d u p s lig h tly after m id y e a r
as p ro sp e c tiv e b u y e rs ru sh e d to ge t 1974 m o d e ls

JANUARY 1975, MONTHLY REVIEW

b e fo re the m o re e x p e n siv e 1 975's w e re in tro d u c e d ,
sale s o f p a ss e n g e r cars a n d ligh t tru cks fell

NEW CAR AND LIGHT TRUCK REGISTRATIONS
P ercent Change*

sign ific an tly . A g a in , re gio n a l d e c lin e s w ere greater
than n atio n a lly. D u r in g the first n in e m o n th s o f the
year, a u to sale s in the S o u th e a st w e re d o w n 22
percent, c o m p a r e d to the sa m e p e rio d o f 1973;
n atio n a lly, they w e re d o w n 19 percent. H a rd e st
hit w a s Florida, w h e re a u to sale s w e re o ff 31
p erce n t; e a ch state, h o w e v e r, rep orte d a su b sta n tial
drop .
In the final q u a rte r o f 1974, a u to sales c o n tin u e d
to d e clin e . A s a result, the fe w a u to a sse m b ly
p lan ts in the re g io n (centered in the A tla n ta area)
w ere a n n o u n c in g b o th te m p o ra ry a n d p e rm a n e n t
la y o ffs as the y ear en d e d . M a n u fa c tu r e r s o f a u to
su p p lie s b e g a n re d u c in g p ro d u c t io n sc h e d u le s
a n d la y in g o ff w o rk e rs sin ce early in 1974.
D e c lin e s in real in c o m e s a n d sp ira lin g in fla tio n
c o m b in e d to d a m p e n c o n s u m e r c o n fid e n c e a n d
re d u ce s p e n d in g g e n e ra lly (in real term s), as the
year p ro gre sse d . Sale s o f g o o d s at d e p a rtm e n t
stores w e re off; retail p u rc h a se s fell n early 5
percent, after a d ju stm e n t fo r inflatio n. Sales
d e c lin e d slig h tly m o re in the S o u th e a st than
natio n a lly, p o s s ib ly b e c a u se o f a sh a rp e r d r o p o ff
in real in c o m e s in a d d itio n to the greater
c o n stru c tio n de clin e . H a rd e st hit in the d u ra b le
g o o d s se cto r o u ts id e a u to s w e re h o u s e h o ld
fu rn ish in g s, su ch as w a s h in g m a c h in e s a n d
refrigerators, furniture, a n d fixtures. A m o n g n o n ­
d u ra b le g o o d s , carp et sales w ere p artic u larly slo w ,
a lo n g w ith a p p a re l g o o d s sales. T h e w e a k n e ss in
n e w h o m e s a n d a p a rtm e n ts w a s fu n d a m e n ta l to
the sales d e c lin e s o f m a n y h o u s e h o ld g o o d s , bu t
p rice resistance to h ig h e r-p ric e d item s,
p artic u larly a m o n g a p p are l g o o d s , a lso c o n trib u te d .
A n d as la y o ffs in c re a se d a n d in c o m e s fell,
c o n s u m e r c o n fid e n c e tu rn e d in c re a sin g ly so u r
a n d m o re b r o a d ly b a se d sales d e c lin e s d e v e lo p e d .
R e fle c tin g these d e v e lo p m e n ts, n e w c o n s u m e r
le n d in g at c o m m e r c ia l b a n k s d r o p p e d b e lo w
re p ay m e n ts late in 1974 fo r the first tim e sin ce
the 1970 recession. A u t o fin a n c in g e x p la in s m u c h
o f the re d u c tio n in c o n s u m e r debt. O u t s t a n d in g
n o n -a u t o m o tiv e c o n s u m e r c re d it in c re a se d a b o u t
11 percent, a p p ro x im a te ly the sa m e a m o u n t as
p rices increased. In term s o f real v o lu m e of
c o n s u m e r g o o d s fin a n c e d d u r in g the year, then,
there w a s p ra c tic a lly n o c h a n ge . H o w e v e r, d e sp ite
the s lu m p in sale s o f h o u s e h o ld g o o d s , lo a n s
m a d e b y re g io n a l b a n k s to repair a n d m o d e r n iz e
h o m e s w e re u p stro n g ly , s h o w in g the largest
relative g a in s o f all c o n s u m e r lo an catego rie s.
M a n y a c o n s u m e r w a s fix in g u p his o ld h o u se
rather than b u y in g a n e w o n e in 1974.

1974

1973
Alabama
Florida
Georgia
Louisiana
Mississippi
Tennessee
District States
U. S.

6.4
29.3
10.0
5.4
9.5
4.0
14.1
10.6

—
—
—
—
—
—
—
—

17.4
31.2
20.2
12.6
14.2
15.0
22.1
19.0

*Based on first ten months of each year.

fin a n c ial se cto r fro m th o se in o th e r parts o f the
e c o n o m y a n d to m e asu re the in tera ction b e tw e e n
these sectors. T h e p u lse o f fin a n c ial activity b o th
reflects a n d in flu e n c e s c h a n g e s in real e c o n o m ic
activity. A s m e n tio n e d , c o n stru c tio n fig u re d la rgely
in last y e a r's e c o n o m ic d e clin e . H ig h interest rates,
p artia lly a result o f stro n g b u sin e ss lo an d e m a n d
an d a c c e le ra tin g in flatio n , cu rtaile d d e p o sit gro w th
at c o m m e r c ia l b a n k s a n d sa v in g s a n d lo an
a sso c ia tio n s, w h e re d e p o sit rates c o u ld n o t rise
to c o m p e titiv e levels. T h e net result w a s less
m o rtg a g e m o n e y ava ila b le , p u ttin g further strain
o n an a lre a d y s a g g in g h o u s in g m arket.
But 1974 c a n n o t b e s u m m e d u p q u ite that
easily; fo r re g io n a l ba n ks, it w a s d o m in a te d b y
large c h a n g e s in lo an d e m a n d s. A s the y ear b e ga n ,
lo an d e m a n d s w e re m o d e ra te a n d interest rates
w ere d e c lin in g . By late February a n d early M a r c h ,
the p rim e rate h ad d e c lin e d fro m 9 3A p e rce n t to
8 3A percent. A t the sa m e tim e the c o st o f b a n k
fu n d s, as m e a su re d b y the Federal fu n d s a n d large
C D rates, a lso d e c lin e d . But in M a r c h , b u sin e ss
d e m a n d s fo r cre d it su rg e d in re gio n a l m arkets,
partly in re sp o n se to atte m p te d in v e n to ry b u ild u p s
o f scarce m ate rials as w e ll as a tte m p ts to sto c k p ile
su p p lie s b e fo re fu rth er p rice increases. By A p ril,
m a n y o f the la rge r re g io n a l b a n k s w e re b e in g c a lle d
u p o n to h o n o r p re v io u sly e sta b lish e d b u t littleu se d le n d in g a gre e m e n ts b y n a tio n a l c o m p a n ie s.
M a n y n atio n a l c o m p a n ie s 3 h a d u se d their b a n k
lin es o n ly as a b a c k u p fo r c o m m e r c ia l p a p e r sales.
W h e n in ve stors b e g a n to q u e stio n s o m e firm s'
fin a n c ia l stren gth in 1974, these c o m p a n ie s c o u ld
n ot roll o v e r the ir paper, f o r c in g the m to b o rr o w
fro m the ban ks. A s a result, b a n k lo a n s e x p a n d e d
r a p id ly th ro u g h July; and , b e c a u se d e p o sit flo w s
w e re w eak, the larger re g io n a l b a n k s h ad to
b o rr o w h e a v ily th r o u g h the Federal fu n d s m arke t
a n d sale s o f C D 's . By early July, the p rim e rate
had risen sh a rp ly a n d the c o st o f o b ta in in g fu n d s

B a n k in g A c tiv ity : C re d it R estrain t
a n d a N e a r C ru n c h
T h ere is n o w a y to se parate d e v e lo p m e n ts in the

FEDERAL RESERVE BANK OF ATLANTA




3These include both commercial and industrial businesses and
nonbank financial institutions, such as mortgage banks, real
estate investment trusts (REIT's), and other businesses generally
dependent on commercial paper for financing.

5

T

h

e

S

o

u

t

h

e

a
%
— 8

Unem ploym ent Rate

L a st y e a r 's r is i n g u n e m p l o y m e n t w a s s o m e ­
w h a t m o r e s e v e r e in t h e S o u t h e a s t t h a n th e

u. s.

n a t io n .

D is t r ic t '

Construction Contract Awards
C o n s tr u c tio n

a c t iv it y ,

d r o p p in g

s in c e

350

R e sid e n tia l

la te

1 9 7 3 , is a p r i m e f a c t o r in t h e r e g i o n 's r e c e s ­
— 250

s io n . R e s id e n t ia l c o n s t r u c t i o n h a s b e e n w e a k ­

N

est.
N o n re sid e n tia l
— 150

S a v in g s and Loans
Reduced

d e p o s it

le n d in g ,

f lo w s

c o n tr ib u tin g

s lo w e d

to

th e

m o rtga ge

s lid e

in

— 500

re s­

i d e n t ia l h o u s i n g .
— 0

Em ploym ent

T e xtile s
— 215

— 205

The

c o n s tr u c tio n

r e la t e d

d e c lin e

m a n u fa c t u r in g

has

sp read

in d u s t r ie s .

to

T e x t ile s ;

l u m b e r a n d w o o d ; f u r n it u r e ; a n d s t o n e , c la y ,
and

g la s s

in d u s t r i e s

a ll

r e g is t e r e d

jo b

— 195

de­

c lin e s .
— 185
/v
— 85

— 75

_
R e g io n a l
d u r in g

au to
th e

s a le s

g a s o lin e

p lu n g e d

in

sh o rtage ,

e a r ly

New Auto R egistratio ns

3 mo. mvg. avg.

1967 = 100

200

1974

c o n tin u in g

150

d o w n t h r o u g h o u t t h e y e a r.
— 100
1973
6




1974

t

i n

R

e

c

e

Departm ent Store S a le s

s

s
Ja n

i

o

n

1973=100
The
—

100

c o n s tr u c t io n

s h r in k in g

real

d e c l in e

in c o m e s

c o m b in e d
and

w it h

in f la t io n

to

d a m p e n c o n s u m e r re a l s p e n d i n g , e v e n m o r e
s o in t h e S o u t h e a s t t h a n n a t io n a lly .

—

90
Mil. $
200

R e f le c t in g
100
+
0

s lu m p in g

re tail

sa le s ,

co n su m e r

c r e d it e x t e n d e d b y c o m m e r c i a l b a n k s s l o w e d
and

th e n d r o p p e d .

100

290

250

B a n k le n d in g , t h o u g h
s lo w e d

210
170

a ft e r

m id - y e a r .

s t r o n g e a r ly in 1 9 7 4 ,
D e p o s it

in f lo w s

to

c o m m e r c i a l b a n k s s l o w e d u n t il a s l ig h t p i c k ­
u p la te in t h e y e a r.

150

Dem and D eposits

N o D i s t r i c t s ta te e s c a p e d u n s c a t h e d f r o m th e
ge ne ral

e c o n o m ic

d e c l in e ;

a ll

six

sh o w ed

r is in g u n e m p l o y m e n t rates.

\

Bil. $

A le s s t h a n

r o b u s t p e r f o r m a n c e in t h e f a r m

se cto r d e p re sse d

i n c o m e s a n d s a le s fu r th e r .

C r o p r e c e ip t s w e r e u p s t r o n g ly , b u t liv e s t o c k
cash

r e c e ip t s fe ll o ff, r e d u c i n g n e t f a r m

co m e s.
1972




1973

1974
(partially estimated)

7

in ­

h a d sh o t up, e sp e c ia lly a ffe c tin g T e n n e sse e ban ks,
w h e re le g a l-le n d in g c e ilin g s w e re in force. Pressed
fo r fu n d s, S o u th e a ste rn b a n k s a lso relied m o re
h e a v ily On the ir b o r r o w in g fro m the Federal
R ese rve 's d is c o u n t w in d o w w ith a n e a r-trip lin g in
le n d in g to n e a rly $300 m illio n a day.
S in c e m id s u m m e r , lo an d e m a n d s have tap ered
o ff as b a n k s te n d e d to re d u c e lo an c o m m itm e n ts,
in v e n to ry b u ild in g slo w e d , a n d m a n y b u sin e sse s
cu t b a c k c a p ita l-s p e n d in g projects. A lso , the
o v e ra ll s lo w d o w n in the r e g io n 's e c o n o m y re d u c e d
c re d it d e m a n d s in ge ne ral, p a rtic u la rly in the
c o n s u m e r area.
S tr o n g lo a n d e m a n d s earlier in the y e a r h ad
an e sp e c ia lly h e a v y im p a c t o n S o u th e a ste rn b a n k s
b e c a u se d e p o sit g r o w th w e a k e n e d as the y ear
p ro gre sse d . N e t d e m a n d d e p o sits, as w e ll as
c o n s u m e r tim e a n d sa v in g s d e p o sit c h a n ge s,
f o llo w e d e sse n tia lly the sa m e p attern : str o n g early
in the year, then s lo w in g th r o u g h N o v e m b e r

Som e O u tstan ding Perform ers A m o n g District
Crops in 1974
I

W HEAT

I

1

1

1

1
i___________________

WBtM.

m

m

1

m

|~4— Production*

PEANUTS
SOYBEANS

1

r

CORN
TOBACCO

I

f
1
0

I
20

1

l
40

l

1
60

1
80

/a change from year ago

*Based on November 1974 indications
**Based on October 1974 prices

w h e n s o m e in c re a se d in flo w s fin a lly to o k place.
Faced w ith str o n g lo a n d e m a n d s a n d sm a lle r
d e p o sit gains, b a n k s cut b a c k o n b u y in g n e w
se curities, first re d u c in g p u rc h a se s o f U. S.
G o v e r n m e n t se cu rities a n d then, in A p ril an d
M a y , c u ttin g b a c k o n m u n ic ip a l issues. By m idye ar,
re g io n a l b a n k s w ere re d u c in g h o ld in g s o f T re asu ry
o b lig a tio n s m o re than they w ere a d d in g to their
o th e r in v e stm e n t h o ld in g s ; a n d in v e stm e n t
p o r tfo lio s o f re g io n a l b a n k s a c tu a lly d e clin e d .
T h e s lo w in g S o u th e a ste rn e c o n o m y h ad b y
ye a r's e n d be en tran slate d in to further w e a k e n in g
o f b u sin e ss lo an d e m a n d as total n e w lin es w ere
b e in g p u t o n m o re s lo w ly than o ld lin es w ere
p a id d o w n . Interest rates h a d fallen o ff su b sta n tia lly
a n d fu n d s w e re re tu rn in g to b a n k s as w e ll as
sa v in g s a n d lo an a sso c ia tio n s th r o u g h increase s
in p a s s b o o k sa vin gs. H o w e v e r, this in c re a se d cre dit
a va ila b ility had, as o f the turn o f the year, faile d
to p ro v id e sig n ific a n t stren gth to c o n stru c tio n ,
bu sin e ss, o r c o n s u m e r sp e n d in g .
W e a k n e s s in Farm In c o m e s
W h ile c o n stru c tio n a n d o th e r se ctors w e re fe e lin g
the recession , the in c o m e p ic tu re fo r S o u th e a ste rn
farm e rs w a s m ix e d last year. C a s h receipts varied
w id e ly , d e p e n d in g u p o n the c o m m o d ity . T h o u g h
ove ra ll cash receipts in 1974 w e re o n ly slig h tly
a b o v e a year a g o , they h ave d e c lin e d in real term s,
furth er d e p r e ssin g real in c o m e s a n d sp e n d in g .
Liv e sto ck receipts w e re w eake st, w ith farm e rs
b o th in the S o u th e a st a n d the n a tio n e x p e rie n c in g
severe in c o m e re d u c tio n s as so m e liv e sto c k prices
d r o p p e d m o re than 50 p e rce n t b e lo w 1973's
h igh s. D u r in g the year, m a n y liv e sto c k lo a n s w ere
re n e w e d as p ro d u c e rs atte m p te d to p o s t p o n e
sale s w h e n e v e r p o s s ib le until m arke ts im p ro v e d .
In m a n y cases, h ow e v e r, e x tra o rd in a rily h igh feed
c o sts fo rc e d sale s o f liv e sto c k o n d e p re sse d

8



m arke ts; p o u ltry m e n c u rta ile d o u tp u t sh arply.
S in c e liv e sto c k receip ts a c c o u n t fo r o n e -h a lf
o f re g io n a l farm cash receipts, the d e p r e ssin g
effects o n in c o m e s w e re su b sta n tial.
T h o u g h the p ic tu re fo r liv e sto c k farm e rs w as
bleak, it w a s rosy fo r re g io n a l c ro p farm e rs;
their in c o m e s w e re e x c e p tio n a lly h igh . In m o st
cases, farm e rs e x p e rie n c e d g o o d y ie ld s at the sa m e
tim e that c ro p s e lse w h e re in the n a tio n w ere
sh a rp ly cu rtaile d b y d ro u th . T h is d ro u th p u s h e d
u p p rice s a n d p ro v e d a real b o n a n z a fo r S o u t h ­
eastern c ro p farm ers. In fact, this a d v a n ta g e is o n e
o f the fe w fa v o ra b le c o n trasts b e tw e e n the
S o u th e a st's a n d n a tio n 's 1974 e c o n o m ie s.
M o s t c ro p s c o n trib u te d to the g a in s in farm
receipts. R e g io n a l c o rn p r o d u c t io n in c re a se d o v e r
10 percent, w h ile n a tio n a lly c o rn d e c lin e d n early
20 percent. B a se d o n O c t o b e r 1974 figu re s, co rn
w a s p ric e d n early 50 p e rce n t a b o v e y e a r -a g o levels,
v a lu in g the y e a r's re g io n a l c o rn c ro p tw o -th ir d s
h ig h e r than the 1973 harvest. N a tio n a l so y b e a n
p ro d u c t io n d e c lin e d sh a rp ly, b u t the S o u th e a st's
c ro p he ld n e a rly ste a d y ; 4 0 -p e rc e n t h ig h e r p rice s
fed large in cre a se s in receipts. T h e t o b a c c o crop,
cen te red in G e o r g ia a n d T e n n e sse e , in c re a se d
n early three tim e s faster tha n the n a tio n 's;
a p p r o x im a te ly 2 5 -p e rc e n t h ig h e r to b a c c o p rice s in
1974 b o o ste d in c o m e s eve n higher.
P e an u ts p e rfo rm e d better than o th e r c ro p s in
G e o r g ia a n d A la b a m a . T h e r e g io n 's 1974 c ro p
w a s the largest eve r g r o w n a n d prices,
a p p ro x im a te ly 37 p e rce n t h ig h e r than in 1973,
h e lp e d in c re a se receipts. C o tt o n farm e rs re c o rd e d
the o n ly d is a p p o in tm e n ts a m o n g re g io n a l crops.
W h ile early p ro je c tio n s in d ic a te d a sh a rp y ie ld
increase, the actu al c ro p w a s a b o u t the sa m e as in
1973; n atio n a lly, c o tto n y ie ld s d e c lin e d . Prices fell

JANUARY 1975, MONTHLY REVIEW

t h r o u g h o u t the y ear a n d re g io n a l c o tto n farm e rs
g e n e ra lly re p o rte d h ea vy losses.
W h ile receip ts w e re m ixed, farm e rs g e n e ra lly
fac e d risin g c o sts; the in d e x o f p rices p a id b y
farm e rs w a s sh a rp ly a b o v e that o f 1973. T h u s, net
farm fa m ily in c o m e s re m ain e d level at be st and,
in real term s, m o st ce rta in ly d e clin e d .
S u m m in g U p
T h e fo rce s b e h in d the S o u th e a st's e c o n o m ic
d e c lin e in 1974 w e re e sse n tia lly the sa m e as tho se
s lo w in g the n a tio n 's e c o n o m y . S h o rta ge s, the
A ra b oil e m b a r g o , c o n tin u in g e n e rg y p ro b le m s,
d e c lin e s in c o n stru c tio n activity, s p ira lin g in flatio n ,
a n d lo w e r real in c o m e s all c o m b in e d a n d sp re a d
to b r in g a b o u t a ge n e ral s lo w in g a n d the n actual
d e c lin e o f b o th re g io n a l a n d n a tio n a l e c o n o m ie s
to w a rd y e a r's en d, a d e c lin e m o re se vere than
a n ticip a te d .

a fe w o f the im p o n d e r a b le s n o w p e rp le x in g
forecasters. W h ile s o m e n o w sp e a k o f v a ry in g
a m o u n ts o f e c o n o m ic recovery fo r the n a tio n a l
e c o n o m y b e fo re the e n d o f 1975, it is im p o rta n t
to n o te the extrem e u n ce rtain ty w ith w h ic h these
fo re casts are c o u c h e d .
For the So u th e a st, ev e n tu al recovery w ill, at least
a c c o r d in g to o u r view , b e slo w e r than
n atio n a lly, p artly b e c a u se a gre ater o v e rh a n g in
h o u s in g a p p e a rs to exist here a n d w ill b lu n t a n y
stro n g r e b o u n d in related ind ustries. A lt h o u g h
re g io n a l g r o w th p o te n tial is su c h that it w ill
p r o b a b ly c o n tin u e to o u tp a c e the n atio n o v e r a
lo n g e r sp an o f tim e, in 1975 this m o st lik ely w ill
n o t b e true. It w ill p r o b a b ly b e 1976 b e fo re the
re g io n a l e c o n o m y returns to its lo n g -r u n
g ro w th p a t t e r n .*

F urth erm ore , the r e g io n 's recession , a c c o r d in g to
m o st in d ica to rs, a p p e a rs to h a ve b e e n m o re severe
than the n a tio n 's; c o n stru c tio n , in c o m e s, a n d
sales h a ve all d ip p e d m o re ste e p ly here. A s w e 'v e
p o in te d ou t, a sh a rp e r d e c lin e in h o u s in g in the
S o u th e a st than n a tio n a lly , a lo n g w ith a s o m e w h a t
larger c o n stru c tio n se cto r a n d a p re p o n d e r a n c e
o f in d u strie s c lo se ly tied to c o n stru c tio n , has led
to a greater in c id e n c e o f p ro d u c t io n d e clin e s,
p la n t c lo sin g s, a n d jo b layoffs. C o n se q u e n tly ,
u n e m p lo y m e n t has risen m o re ste e p ly a n d the
u n e m p lo y m e n t rate a p p r o a c h e d the n atio n 's,
th o u g h re m a in in g s o m e w h a t b e lo w it at y e a r's end.
A s the n e w y e a r b e ga n , the S o u th e a st w a s
re giste rin g the h ig h e st u n e m p lo y m e n t rate in six
years.4 Job a n d p ro d u c t io n d e c lin e s h a d b e c o m e
w id e s p r e a d b o th g e o g r a p h ic a lly a n d ind ustrially.
Even fo r the e m p lo y e d , the n u m b e r o f h o u rs
w o r k e d p e r w e e k w as, in m a n y in stan ce s, re d u c e d
fro m y e a r -a g o le vels as m a n u fa ctu re rs a d ju ste d
p ro d u c tio n sc h e d u le s d o w n w a r d b e c a u se o f
re lu cta n ce to lay o ff a d d itio n a l w orke rs. T h e re can
be little d o u b t that the S o u th e a st is re c e iv in g its
fair sh are o f the recession.
T h e O u t lo o k
T h e e c o n o m ic futu re is p r o b a b ly as u n ce rtain n o w
as it has b e e n fo r s o m e tim e. E n e rgy p ro b le m s,
c o n s u m e r d issa tisfa c tio n , u n ce rtain ty in fin a n c ia l
m arkets, a n d a c h a n g in g fiscal p o stu re are bu t

4Because of new procedural techniques in estimating state
unemployment statistics, only six years of historical data are
presently available. Since the Sixties was generally a period of
low unemployment rates, the present high regional unemploy­
ment rate is probably the highest recorded in thirteen or fourteen
years.

FEDERAL RESERVE BANK OF ATLANTA




9

S ix t h

D is t r ic t

S t a t is t ic s

S e a s o n a lly A d ju s te d
(A ll d a ta a re in d e x e s ,
L a t e s t M onth
1974

O ne
M onth
Ago

Tw o
M o nth s
Ago

O ne
Year
Ago

L a t e s t M o nth
197 4
U n e m p lo y m e n t R a te
(P e rc e n t of W o rk F o rc e ) . . .
Avg. W e e k ly H rs. in M fg. (H r s .) .

S IX T H D IS T R IC T
IN C O M E A N D S P E N D IN G
. O ct.
C r o p s ..................................................................... . O ct.
O ct.
L iv e s to c k
.........................................................
In s t a lm e n t C re d it at B a n k s * / 1 (M il. $)
. Nov.
Nov.

176
2 18
240
175

179
172
167
177

170
182

201
191
222

565
618

5 70 r
597 r

636
638

752
628

132 .2
116.9
114.4
1 03 .9
1 09 .5
1 11.3

132.3
119.6
116.6
104.9
113 .5
117 .7
1 13.3
129 .6
108 .8
1 23 .4
112 .4
1 32.7
113.5
133 .0
158.5
113.1
1 36 .8
153 .4
125.2
138.1
1 47 .2
148.7

179

186

174

O ne
M onth
Ago

Two
M o nth s
Ago

O ne
Year
Ago

5 .4
3 9.1

4 .8
3 9 .4

4 .6
4 0.5

3 .6
4 1 .6

265
2 08
276

265
209
259

264

210
275

235
194
228

181
242

186
241

188
166

184
217

151.1
125.1
156.7
185.2
9 7 .5

153 .2
1 27 .0
1 58.2
1 91.0
9 2 .6

1 53 .4
129 .1
158.1
191 .3
92.1

1 5 2 .6
1 30 .6
1 56 .8
2 1 6 .8
9 6 .6

7 .0
3 9 .5

6 .3
4 0 .0

5 .5
4 0.1

4 .2
4 1 .1

311
2 38
311

311
243
309

314
245
326

290
228
302

163
241

169
180

166
128

161
254

. Nov.

127 .5
106 .2
137.3
132 .2
8 5.8

128 .7
108 .7
1 37 .9
1 35 .4
8 5 .4

128 .5
109.1
1 3 7 .4
1 35 .8
8 0.0

1 29 .6
113.1
137.1
151 .2
8 9 .6

. Nov.

6 .4
3 8.8

5 .4
3 9.3

5.1
3 9.4

3 .9
4 0.3

265
189
328

271
194
323

263
190
337

251
180
280

. Nov.
. O ct.

174
259

164
164

165
273

222

. Nov.

117.3

1 16.9

U 9 .9
8 7 .8
5 2.9

116.5
103 .2
119.2

N ov.

1 20 .4
8 9 .4

5 0 .8

116 .3
1 04 .9
1 18 .6
9 0.3
7 1 .9

. Nov.

7 .3
4 0 .4

7 .0
4 0 .4

7.1
4 0 .7

5 .9
4 0 .7

256
196
253

2 58
196
2 44

257
195
2 44

231
176
188

192
190

199
150

129.0
123.7
131.5
124.9
7 6.8

129.6
1 26.4
131.0
126.2
8 1.5

. Nov.

F IN A N C E A N D B A N K IN G
M em b er B a n k L o a n s ................................
M em b er B a n k D e p o sits
. . . .
B a n k D e b i t s * * .............................................

. D ec.

F L O R ID A
IN C O M E

E M P L O Y M E N T A N D P R O D U C T IO N
. Nov.
. Nov.
. Nov.

131.1
114.0

112.2
103.6
103 .9

P rin tin g and

P u b lis h in g

.
•
.
L b r ., Wood P ro d s ., F u rn . & F ix . .
S to n e , C la y , an d G la s s . . . .
.
•
.
T ra n s p o rta tio n E q u ip m e n t
•
.
.
.

Nov.
Nov.
Nov.
Nov.
Nov.
Nov.
Nov.
Nov.
Nov.
Nov.
Nov.
Nov.

.
.
.
.

S ta te an d L o c a l G o v e rn m e n t
Fa rm E m p lo y m e n t ............................................
U n e m p lo ym e n t R a te
(P e rc e n t o f W o rk F o rc e ) . . . .
In su re d U n e m p lo ym e n t
(P e rc e n t of C ov. E m p . ) .........................
Avg . W e e k ly H rs. in M fg. (H rs .) . .
C o n s tru c tio n C o n t r a c t s * .........................

P r in t in g a n d P u b lis h in g

F u rn itu r e a n d F ix t u r e s . .
S to n e , C la y , a n d G la s s . .
P r im a ry M e t a l s .........................
F a b ric a te d M e ta ls . . . .
N o n e le c tric a l M a ch in e ry
E le c t r ic a l M a c h in e ry
. .
T ra n s p o rta tio n E q u ip m e n t

.
.
.
.
.
.
.
.
.
.
.
.
.
•
.
.
.
.
.
.
.
.
.
.

132 .4
1 16 .0
1 13 .9
102.7
107.4

110.1 111.8
111.2 112.1 112.6
126.3
127.1
127 .8
112.7
112.8 113.3
116.1
118.7
120.0
101.8 105 .2 108 .0
124.5
125.8
126.3
111.8 113 .8 114 .8

Nov.
Nov.
Nov.
Nov.

1 26 .8
155.1
105.1
137.7
139 .9
125.7
1 36 .9
1 47.6
1 53.2
1 06 .0
139.6
8 1.3

1 29 .8
157.4
106.3
138.2
141 .8
125 .2
138.6
147.9
152 .9
105.4
1 38.6
7 4.7

131.6
156.3
107 .6
137.7
140 .9
124.7
139.1
147.7
151 .6
105 .0
137.2
7 0 .6

Nov.

6 .3

5 .6

5 .2

4.1

3 .9
39.1
146 .4
136.5
156.2
67
98
153
152
134
147
136
138
134
174
152
155
150
157

3 .0
3 9.7
2 06 .7
155 .0
2 57 .5
73

2.7
4 0.0
2 5 6 .4
173.5
3 37 .7
77
98
152
152
135
151
136
139
136
168
153
157
159
161
109
124
153
256
134

4 0.8
3 24 .7
3 2 4 .3
325.1
80
105
150
150
137
149
143
137
140
158
151
147
162
150
108
136
148
2 39
140

Nov.
Nov.
Nov.
Nov.
Nov.
O ct.
Nov.
S ep t.
S e p t.
S ep t.
S ep t.
S e p t.
S e p t.
Sep t.
S ep t.
S e p t.
S e p t.
S ep t.
S ep t.
S e p t.
S ep t.
S ep t.
S e p t.
S e p t.

110
121

158
256
137

101
153
152
135
148
136
139
135
171
153
156
153
159

111
122

156
257
137

102.2
132 .4
8 4.9

1.6

F IN A N C E A N D B A N K IN G
Lo an s*
A ll M e m b e r B a n k s ............................................ D ec.
La rg e B a n k s .........................................................D ec.
D e p o sits*
A ll M em b er B a n k s ............................................D ec.
La rg e B a n k s .........................................................D ec.
B a n k D e b its * / * *
.................................................. New.

280
2 66

281
2 69

2 78
2 65

257
243

214
191
294

216
194
289

215
188
301

200
177
255




N o n farm E m p l o y m e n t .........................
......................................
M a n u fa c tu rin g
N o n m a n u f a c t u r in g ................................
C o n s t r u c t i o n ......................................
F a rm E m p lo y m e n t ......................................
U n e m p lo y m e n t R a te
(P e rc e n t o f W o rk F o rc e ) . . .
A vg. W e e k ly H rs. in M fg. (H rs .) .

. Nov.

. Nov.

F IN A N C E A N D B A N K IN G
M em b er B a n k L o a n s ................................
M e m b e r B a n k D e p o s it s .........................
B a n k D e b i t s * * .........................
G E O R G IA
IN C O M E
M a n u fa c tu rin g P a y ro lls
. . . .
F a rm C a s h R e c e i p t s ................................

O ct.

EM P LO YM EN T
N o n farm E m p l o y m e n t .........................
M a n u fa c tu rin g
......................................
N o n m a n u fa c tu rin g
..........................
C o n s t r u c t i o n ......................................
F a rm E m p lo y m e n t
................................
U n e m p lo ym e n t R a te
(P e rc e n t of W o rk F o rc e ) . . .
Avg. W e e k ly H rs. in Mfg. (H rs .)

. Nov.
. Nov.

F IN A N C E A N D B A N K IN G
M em b er B a n k L o a n s ................................
M em b er B a n k D e p o sits . . . .
B a n k D e b i t s * * .........................
L O U IS IA N A
IN C O M E
M a n u fa c tu rin g P a y ro lls
. . . .
F a rm C a s h R e c e i p t s ................................

155

EM P LO YM EN T
N o n fa rm E m p lo y m e n t . . . .
M a n u fa c tu rin g
......................................
N o n m a n u f a c t u r in g ................................
C o n s t r u c t i o n ......................................
F a rm E m p lo y m e n t .......................................
U n e m p lo y m e n t R a te
(P e rc e n t o f W o rk F o rc e ) . . .
A vg . W e e k ly H rs . in M fg. (H r s .) .

102.8 102.8
66.0

88.1

M em b er B a n k L o a n s * ..........................
M em b er B a n k D e p o sits* . . . .
B a n k D e b i t s * / * * ............................................

, D ec.

IN C O M E
179
212

180
162

183
267

173
196

119.7
114 .3
122.1
126.0
7 8.8

120 .0
115.7
1 22 .0
125.0
5 9 .9

119.8
117.0
121.1
124.3

121.0
117.7
122.6
134 .9

EM PLO YM EN T

10

EM P LO YM EN T

M I S S IS S IP P I

IN C O M E

N o n fa rm E m p l o y m e n t ......................................Nov.
M a n u fa c tu rin g
...................................................N ov.
N o n m a n u fa c tu rin g
......................................No j.
C o n s t r u c t i o n .................................................. Nov.
F a rm E m p lo y m e n t ...................................................N ov.

. O ct.

F IN A N C E A N D B A N K IN G

A LA B A M A

M a n u fa c tu rin g P a y r o l l s ......................................Nov.
F a rm C a s h R e c e i p t s ............................................ O ct.

M a n u fa c tu rin g P a y ro lls
. . . .
Fa rm C a sh R e c e i p t s ................................

M a n u fa c tu rin g P a y ro lls
. . . .
F a rm C a s h R e c e i p t s ................................

• O ct.

202
191

196
171

1 30 .0
128.5
130.7
125.6
6 9.1

129.3
1 31 .4
128 .3
1 36 .6
7 9 .9

EM P LO YM EN T

54.1

76.4

N o n farm E m p l o y m e n t ..........................
M a n u f a c t u r i n g ......................................
N o n m a n u f a c t u r in g ................................
C o n s t r u c t i o n ......................................
F a rm E m p lo y m e n t ......................................

. Nov.
. Nov.

JANUARY 1975, MONTHLY REVIEW

O ne
M onth
Ago

L a t e s t M o nth
1 97 4
U n e m p lo y m e n t R a te
(P e rc e n t o f W o rk F o r c e ) ......................... Nov.
A vg . W e e k ly H rs . in M fg. (H r s .) . . . Nov.

Tw o
M o nth s
Ago

O ne
Year
Ago

L a t e s t M onth
1974

One
M onth
Ago

Two
M o nth s
Ago

O ne
Year
Ago

EM P LO YM EN T
5 .6
3 8.6

4 .8
3 9.3

4.1
39.1

3 .7
4 0.5

263
218
268

2 68
2 14
264

258
214
259

221

. Nov.

F IN A N C E A N D B A N K IN G
M e m b e r B a n k L o a n s * ...................................... D ec.
M e m b e r B a n k D e p o s i t s * ................................D ec.
B a n k D e b i t * * / * * .........................................................Nov.

261
209

U n e m p lo ym e n t R a te
(P e rc e n t o f W o rk F o rc e ) . .
A vg . W e e k ly H rs . in M fg. (H r s .)

. Nov.

128.8
115 .0
1 36 .4
1 46 .0
80.7

129.5
117.5
136.2
1 45.8
7 6.7

128.6
117 .4
1 34 .9
138.8
8 4.0

128 .8
121.5
1 32 .8
138 .0
9 0.1

5 .0
3 9.0

4 .6
3 9.8

4 .0
4 0.2

3.1
4 0 .5

281
213
265

2 74
210
269

271
2 06
2 89

245
192
215

TEN N ESSEE
F IN A N C E A N D B A N K IN G
Nov.
O ct.

M a n u fa c tu rin g P a y r o lls
F a rm C a s h R e c e ip t s .

182
148

177
161

183
217

‘ F o r S ix th D is t r ic t a re a o n ly ; o th e r to ta ls fo r e n tir e s ix s t a t e s

183
180
‘ D a ily a v e ra g e b a s is

fP r e lim in a r y d ata

N .A . N ot a v a ila b le

Note: All indexes: 1967=100.
S o u r c e s ; M a n u fa c tu r in g p ro d u ctio n e s tim a te d by t h is B a n k ; n o n fa rm , m fg . a n d non m fg . e m p ., m fg . p a y ro lls an d h o u rs, a n d u n e m p ., U .S . D ept, o f L a b o r a n d c o o p e ra tin g
st a t e a g e n c ie s ; co tto n c o n s u m p tio n , U .S . B u re a u o f C e n s u s ; c o n s tru c tio n c o n t ra c t s , F . W . D odge D iv ., M cG ra w -H ill In fo rm a tio n S y s te m s C o .; p e tro l, p ro d ., U .S . B u re a u of
M in e s ; fa rm c a s h re c e ip ts an d fa rm e m p ., U .S .D .A . O th e r in d e x e s b a se d on d a ta co l le cte d b y t h is B a n k . A ll in d e x e s c a lc u la t e d by t h is B a n k .
'D a ta b e n ch m a rk e d to J u n e 1971 R e p o rt of C o n d itio n .

D e b it s

to

D e m a n d

D e p o s it

A cco u n ts

In su re d C o m m e r c ia l B a n k s in th e S ix th D is tric t
(In T h o u s a n d s o f D o lla rs )
P e r c e n t C h an g e

Nov.
1974
fro m
Nov.
1974

O ct.
1974

N ov.
1973

O ct. Nov.
1974 1973

.

B a rto w -L a k e la n d W in te r H a ven
D a yto n a B e a c h . .
F t. La u d e rd a le H o llyw o o d . . . .
F t . M ye rs . . . .
G a in e s v ille
. . .
Ja c k s o n v ille . . . .
M elb ou rne T itu s v ille - C o c a
.........................
M iam i
O r l a n d o .........................
P e n s a c o la .
. .
S a ra s o ta
. . . .
T a lla h a s s e e
. . .
T a m p a - S t. P e te
.
W . P a lm B e a c h
.
A l b a n y .........................
A t l a n t a .........................
A u g u s t a .........................
C o lu m b u s . . . .
M aco n
.........................
Savannah . . . .
A le x a n d ria
. .
B a to n R o u ge
.
L a fa y e tt e
. . . .
L a k e C h a r le s
.
New O rle a n s
.

.
.

.

.
.

.

B ilo x i- G u lfp o rt . .
Ja c k s o n .........................
C h atta n o o g a . . .
K n o x v ille
. . . .
N a s h v ille
. . . .
O TH ER C E N T E R S
A n n isto n
. . . .

.

4 ,6 7 6 ,1 9 3
1 12 ,1 89
4 31 ,1 39
1 ,3 5 7 ,5 5 5
7 1 9 ,7 3 4
2 5 7 ,7 6 6

3 ,7 4 8 ,5 7 6
1 01 ,3 90
3 25 ,7 53
1 ,1 1 9 ,3 2 4
6 4 2 ,4 5 8
2 2 0 ,2 0 3

7 5 2 ,9 8 3
3 7 9 ,2 6 3

8 4 9 ,2 6 5
4 6 9 ,3 6 1

7 5 1 ,3 3 7
3 8 1 ,5 7 3

1 ,8 0 0 ,4 4 6
3 4 1 ,3 1 9
2 7 0 ,6 3 6
5 ,2 0 0 ,8 7 4

2 ,0 7 5 ,8 1 2
3 7 0 ,7 3 9
2 8 6 ,9 6 0
4 ,9 7 3 ,4 4 1

3 6 4 ,8 5 5
7 ,2 5 9 ,3 3 5
1 ,4 1 8 ,5 3 4
4 9 5 ,1 3 5
5 1 0 ,7 8 5
6 6 8 ,3 7 3
3 ,7 0 6 ,6 3 3
1 ,1 3 3 ,8 6 4

+ 25
+ 8
+ 23
+ 13
+ 11
+ 10

+33
+ 13
+23
+ 21
+ 11
+20

-1 1
-1 9

+ 0
- 1

+ 9
+ 17

1 ,7 0 4 ,7 6 7
3 6 7 ,9 0 4
2 5 4 ,8 6 9
4 ,7 2 9 ,1 6 9

-1 3
- 8
- 6
+ 5

+
+
+

6
7
6
10

+ 12
+ 21
+ 11
+ 19

4 0 3 ,2 0 3
7 ,7 9 6 ,7 2 0
1 ,5 5 7 ,4 5 4
5 4 2 ,2 1 9
5 6 3 ,2 7 4
9 5 8 ,4 7 6
4 ,1 1 8 ,0 5 2
1 ,2 4 4 ,6 3 8

5 3 0 ,0 8 7
6 ,9 9 5 ,3 0 0
1 ,4 4 3 ,1 6 2
4 1 8 ,1 5 7
4 7 3 ,8 0 8
7 8 3 ,0 4 4
4 ,0 7 5 ,4 1 6
1 ,2 1 2 ,0 7 0

-1 0
- 7
- 9
- 9
- 9
-3 0
-1 0
- 9

-3 1
+ 4
- 2
+ 18
+ 8
-15
- 9
- 6

+’ 5
+ 14
+ 6
+ 18
+ 14
+ 6
+ 10
+ 6

1 85 ,6 73
1 7 ,4 5 4 ,1 9 9
6 6 6 ,7 7 9
4 6 3 ,1 9 5
8 0 2 ,5 7 8
7 4 4 ,7 4 0

2 2 0 ,9 4 0
1 9 ,5 9 1 ,1 8 9
7 7 2 ,2 3 4
5 1 2 ,4 5 4
8 3 5 ,8 9 0
7 6 4 ,4 4 7

1 8 7 ,8 4 9
1 5 ,7 2 9 ,1 0 6
5 7 9 ,8 5 2
4 3 3 ,0 9 0
5 6 9 ,8 8 7
5 3 7 ,7 6 9

-1 6
-1 1
-1 4
-1 0
- 4
- 3

- 1
+ 11
+ 15
+ 7
+ 41
+ 38

+ 8
+ 25
+ 28
+ 17
+ 49
+23

2 8 3 ,6 0 9
1 ,9 3 3 ,3 6 1
3 3 4 ,3 3 3
2 6 0 ,0 0 6
5 ,1 7 8 ,5 2 5

3 0 2 ,1 9 0
1 ,9 9 2 ,2 9 8
3 7 8 ,3 5 0
3 1 1 ,7 3 6
5 ,3 9 1 ,1 8 2

2 5 9 ,8 1 9
1 ,2 2 9 ,5 6 8
2 7 3 ,7 7 9
2 3 2 ,6 7 6
4 ,0 2 5 ,8 9 4

- 6
- 3
-1 2
-1 7
- 4

+ 9
+ 57
+22
+ 12
+ 29

+ 19
+45
+ 20r
+22
+22

2 8 6 ,9 9 7
1 ,9 2 7 ,7 9 8

2 8 5 ,1 6 2
1 ,8 8 9 ,7 7 7

2 2 3 ,3 8 8
1 ,4 6 6 ,4 4 8

+ 1
+ 2

+ 28
+ 31

+ 7
+ 27

1 ,3 1 3 ,4 0 0
1 ,7 7 9 ,5 8 3
4 ,2 0 5 ,4 9 4

1 ,3 4 3 ,8 3 6
2 ,0 6 2 ,3 6 8
4 ,4 0 5 ,5 1 1

1 ,2 9 0 ,0 2 7
1 ,0 2 0 ,1 2 0
3 ,6 7 7 ,8 7 6

- 2
-1 4
- 5

+ 2 + 11
+ 7 4 + 111
+ 14 + 2 7

1 1 2 ,9 56

1 26 ,4 51

1 02 ,2 67

-

-11

0
2
7
7
1
6

O ct.
1974

.........................
.........................

1 8 8 ,9 9 7
8 6 ,9 3 0

2 1 9 ,4 2 3
8 7 ,6 5 6

1 8 5 ,1 3 5
9 7 ,8 1 5

-1 4
- 1

+ 2
-1 1

+ 8
+ 7

B ra d e n to n . . . .
M onroe C o u n ty
O c a l a ................................
S t. A u g u s tin e
. .
S t. P e te rs b u rg . .
T a m p a .........................

1 8 2 ,2 53
1 1 1 ,8 0 8
1 7 1 ,1 11
4 1 ,6 8 5
8 8 2 ,2 9 6
1 ,9 1 5 ,9 8 3

2 2 2 ,0 9 1
1 2 7 ,5 65
2 0 3 ,0 6 9
4 5 ,5 9 0
1 ,0 1 0 ,3 3 5
2 ,1 1 1 ,5 1 9

1 8 0 ,3 4 2
7 5 ,9 6 8
2 1 1 ,6 5 5
3 5 ,0 9 2
9 8 2 ,3 1 4
1 ,9 8 8 ,3 0 3

-1 8
-1 2
-1 6
- 9
-1 3
- 9

+ 1
+47
-1 9
+ 19
-1 0
- 4

+ 16
+ 48
+ 0
+ 35
+ 5r
+ 14

.........................
A th e n s
B ru n s w ic k . . . .
D a lto n
.........................
E lb e rto n
. . . .
G a in e s v ille
. . .
G riffin
.........................
La G ra n g e
. . . .
N e w n a n .........................
R o m e ................................
V a ld o sta
. . . .

1 5 2 ,9 83
9 7 ,2 3 0
1 67 ,5 17
2 1 ,7 2 2
1 5 3 ,1 9 8
7 1 ,8 6 7
3 7 ,7 1 1
4 5 ,1 0 0
1 29 ,9 73
1 12 ,1 50

1 72,201
1 1 2 ,1 9 5
1 9 3 ,5 8 9
2 4 ,6 0 2
1 7 8 ,7 82
8 6 ,4 9 4
3 8 ,0 2 7
5 2 ,6 0 6
1 4 7 ,2 85
1 2 5 ,0 23

1 5 6 ,6 60
9 5 ,9 8 5
1 9 5 ,8 8 0
2 1 ,2 2 0
1 3 9 ,6 10
7 4,54 1
4 3 ,5 4 5
5 8 ,1 7 5
1 4 7 ,6 9 9
9 3,47 1

-1 1
-1 3
-1 3
-1 2
-1 4
-1 7
- 1
-1 4
-1 2
-1 0

- 2
+ 1
-1 4
+ 2
+ 10
- 4
-1 3
-2 2
-1 2
+ 20

+ 5
+ 7
+ 3
+ 13
+ 18
+ 18
+ 8
- 8
+ 7
+ 17

A b b e v ille
. . . .
B u n k i e ..........................
H am m ond . . . .
N ew Ib e ria
. . .
P la q u e m in e
. . .
T h ib o d a u x . . . .

1 7,27 2
2 0 ,7 0 0
9 7 ,6 6 2
8 6 ,1 2 5
2 5 ,8 1 9
5 3 ,4 7 8

1 8,70 0
2 4 ,8 1 4
106 ,8 91
6 7 ,7 0 0
2 7 ,7 9 3
4 2,85 1

1 7,64 2
1 9,46 5
8 6 ,0 5 2
6 4 ,1 8 8
2 0 ,9 9 1
3 6 ,8 1 9

- 8
-1 7
- 9
+27
- 7
+ 25

- 2
+ 6
+ 13
+ 34
+ 23
+ 45

+ 5
+ 32
+ 14
+ 20
+ 4
+ 13

H a ttie s b u rg
. . .
.........................
L a u re l
M e rid ia n
. . . .
N a tc h e z
. . . .
P a sc a g o u la -

1 2 9 ,6 45
7 7 ,2 2 7
125 ,4 93
5 9 ,4 1 0

1 38 ,0 51
8 5 ,7 0 3
1 4 2 ,9 65
6 8 ,1 1 7

1 2 9 ,7 2 4
7 2 ,9 7 6
1 1 4 ,0 01
5 7 ,4 1 4

- 6
-1 0
-1 2
-1 3

+
+
+

+
+
+
+

M o ss P o in t
. .
V ic k s b u rg . . . .
Y a zo o C ity
. . .

1 7 5 ,3 15
9 8 ,2 8 3
4 6 ,5 1 0

1 6 1 ,5 0 0
1 3 2 ,0 9 3
5 8 ,3 4 3

1 4 9 ,7 9 6
9 1 ,0 4 7
4 9 ,7 8 2

+ 9
-2 6
-2 0

+ 17
+ 8
- 7

+ 13
+ 26
+ 26

B r i s t o l .........................
Jo h n so n C ity . . .
K in g s p o rt . . . .

1 34 ,4 28
1 42 ,5 73
3 0 6 ,9 2 4

16 1 ,1 0 2
1 6 7 ,0 32
3 4 3 ,6 5 7

107 ,4 91
1 59 ,5 16
2 5 5 ,6 8 6

-1 7
-1 5
-1 1

+ 25
-1 1
+ 20

+ 6
+ 6r
+ 19

. 8 5 ,1 9 7 ,8 6 1

9 1 ,2 8 5 ,3 7 4

7 6 ,1 4 5 ,0 0 0

7

+ 12

+ 12

1 0 ,5 8 0 ,1 3 3
2 8 ,5 9 8 ,3 8 8
2 7 ,0 0 2 ,6 0 7
9 ,9 2 4 ,6 3 8
3 ,8 6 1 ,1 0 7
1 1 ,3 1 8 ,5 0 1

8 ,7 3 3 ,3 9 5
2 6 ,6 0 1 ,0 2 8
2 1 ,6 0 3 ,7 7 9

-

9

+ 19
- 0
+ 14

+ 25
+ 13
+ 24

3 ,1 4 4 ,4 2 2
8 ,7 5 9 ,7 0 8

-

+ 10

+ 11

2
8

+ 20
+ 19

+ 20
+ 35

D is t ric t

To ta l

A la b a m a
.........................
F l o r i d a ................................
G e o r g i a ................................
L o u is ia n a 2
M is s is s ip p iTen n essee2

1 0 ,3 6 0 ,8 7 0
2 6 ,5 8 3 ,0 3 3
2 4 ,5 2 9 ,2 1 4
9 ,5 4 8 ,5 9 3
3 ,7 7 6 ,9 1 7
1 0 ,3 9 9 ,2 3 4

Nov.
1973

1 97 4
fro m
1973

Nov.
1974
D o th an
S e lm a

4 ,6 7 4 ,1 9 7
1 0 9,792
4 01 ,3 37
1 ,2 6 3 ,3 6 8
7 1 2 ,6 9 4
2 4 1 ,2 7 8

Year
to
D a te
11 m o s

N o v.
1974
fro m

1974
from
1973

S T A N D A R D M E T R O P O L IT A N
S T A T IS T IC A L A R E A S '
B irm in g h a m . . .
G a d sd e n
H u n ts v ille . . . .
M o b i l e .........................
M o ntg o m ery . . .
T u s c a lo o s a
. . .

P e rce n t Change

Year
to
D ate
11 m os.

O ct. N o v.
1 97 4 1973

0
6
10
3

6
14
12
13

'C o n fo rm s to S M S A d e fin itio n s a s o f D e c e m b e r 3 1 , 1972.
" D is t ric t p o rtio n o n ly .
r-R e vise d
F ig u re s fo r so m e a re a s d iffe r s lig h tly fro m p re lim in a ry fig u re s p u b lis h e d in “ B a n k D e b its a n d D e p o sit T u rn o v e r " by B o a rd o f G o v e rn o rs of th e F e d e ra l R e s e rv e S y s te m .

FEDERAL RESERVE BANK OF ATLANTA




11

D is t r ic t

B u s in e s s

C o n d it io n s

*Seas. adj. figure; not an index
Latest plotting: Nov., except mfg. production, Sept., and farm cash receipts, Oct.

E c o n o m ic activ ity in the S o u th e a st c o n tin u e s to slac k e n . Job lo sse s w e re w id e s p r e a d . T h e c o n str u c tio n
se cto r r e m a in e d d e p re sse d , w h ile c o n s u m e r s p e n d in g c o n tin u e d to la n g u ish . N e t fa rm in c o m e d e c lin e d , as
c o sts in c re a se d faste r th a n c ash receipts. S tro n g e r d e p o s it g a in s e a se d liq u id ity p re ssu re s at S o u th e a st b a n k s,
w h ile b a n k le n d in g w a s w e a k.
T h e u n e m p lo y m e n t rate ju m p e d in N o v e m b e r to
6.3 p erce n t. T otal n o n fa rm jo b s d e c lin e d fo r the
third straigh t m o n th , as every state exce pt Lo u isia n a
rep orte d lo w e r e m p lo y m e n t. W e a k n e s s w a s sp re a d
a cro ss the in d u strial sp e ctru m . In m a n u fa c tu rin g,
o n ly fo o d p ro c e ssin g e sc a p e d the w id e n in g circle
o f recession. G o v e r n m e n t e m p lo y m e n t a n d se rvices
w ere b righ t sp o ts in the n o n -m a n u fa c t u r in g sectors.
A v e r a g e h o u rly e a rn in g s in cre a se d sligh tly , bu t
m a n u fa c tu r in g p ay ro lls w ere d o w n b e c a u se o f a
sh o rte r w o r k w e e k a n d lo w e r e m p lo y m e n t.
T h e v a lu e o f c o n stru c tio n co n tra c ts d r o p p e d
p re c ip ito u sly in N o v e m b e r . A lt h o u g h sin g le -fa m ily
m o rtg a g e rates d e c lin e d a n d sa v in g s a n d lo an d e ­
p o sit in flo w s rose, the d o lla r v a lu e o f residen tial
a w a rd s d r o p p e d to a level 50 p erce n t b e lo w 1974's
h igh a n d 60 p erce n t b e lo w N o v e m b e r 1973. T h e
fall in resid en tial a w a rd s w a s a c c o m p a n ie d b y a
steep d e c lin e in the v a lu e o f n o n re sid e n tia l aw ards.
C o n s u m e r in sta lm e n t d e b t to c o m m e r c ia l b a n k s
d e c lin e d fo r the th ird c o n se c u tiv e m o n th . S lu g g is h
sale s c a u se d a sh arp d e c lin e in d e m a n d fo r n e w
a u to loan s, w h ile re p ay m e n ts re m ain e d at h igh
levels. Lo an s o u ts ta n d in g in cre a se d in the n o n ­
a u to m o tiv e c o n s u m e r g o o d s a n d h o m e im p r o v e ­
m e n t cate go rie s, b u t p e rso n a l lo a n s d e clin e d .

S p e n d in g o n n o n a u to m o t iv e c o n s u m e r g o o d s in ­
cre ase d
slig h tly
in
N o ve m b e r,
w hen
retailers
initiated str o n g p re -C h r is tm a s p ro m o tio n s .
B u sin e ss b o r r o w in g at the la rge r D istric t b a n k s
c lo se d the y e a r o n a n u n s e a s o n a b ly w e a k n ote. In
line w ith fa lte rin g e c o n o m ic activity, b a n k lo a n s to
p ro d u c e rs o f tra n sp o rta tio n e q u ip m e n t, textiles a n d
a p p are l, f o o d p ro d u c ts, a n d w h o le s a le a n d retail
trade d e c lin e d . W h ile m a n y n o n b a n k fin a n c ia l
in stitu tio n s h a ve te n d e d to re p la ce their b a n k lin es
w ith less e x p e n siv e fu n d s, s o m e fin a n c e c o m p a n ie s
have sh a rp ly in c re a se d their use o f lo ca l b a n k lin es
in recent w ee ks.
P rice s re c e iv e d b y fa rm e rs in N o v e m b e r sta b iliz e d
at a le vel 5 p e rce n t a b o v e a y e a r a g o , w h ile p ric e s
p a id b y fa rm e rs a d v a n c e d to 19 p e rc e n t a b o v e the
c o m p a r a b le

1973

level. A lt h o u g h

the v o lu m e

of

m a rk e tin g s increase d, e stim a te d net returns to fa r m ­
ers w e re d o w n sh a rp ly fo r the y e a r as a w h o le .
Prices fo r citrus p ro d u c ts h a ve d r o p p e d

o n e -fifth

b e lo w b o th m o n t h -a g o a n d y e a r -a g o le vels; p r o d u c ­
tio n is e stim a te d to be u p Wy 5 percent. A n im ­
p ro v e d fe e d -p ric e ratio ha: resu lte d in sh a rp ly
h ig h e r b ro ile r p la c e m e n ts in recent w e e ks, f o llo w in g
several m o n th s o f restricted o u tp u t.

Note: Data on which statements are based have been adjusted whenever possible to eliminate seasonal influences.

12



JANUAIY 1975, MONTHLY REVIEW