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In i s issue:
The Southeast in 1970: Off— But Ahead of U. S.
Industrial Growth: What Happened!
Banking: A Rerun in Reverse
The Consumer: A Reluctant Spender
Construction: Stunted Growth
Agriculture: A Year of Bountiful Production
District Business Conditions






T h e

S o u t h e a s t

O f f - B u t

A h e a d

in
o f

1 9 7 0 :
U .S .

The Southeast may not hold a corner on growth. But as regions go, it has
been a rapidly growing section of the country for several decades. In fact,
during the 1960's the Southeast had the fastest growth rate of personal
income in the nation.
In 1970, however, growth took a back seat to sluggishness. Production
and employment in the Sixth District states—Alabama, Florida, Georgia,
Louisiana, Mississippi, and Tennessee—were virtually flat. Unemployment rose
almost steadily, and growth in personal income slowed—largely because of
weakness in the manufacturing sector. Factory payrolls, for instance, increased
only about 4 percent, and even this gain was more illusory than real.
When one considers the rise in prices, the typical factory worker received
about 2 percent less in wages than he did in 1969.
Why business activity in the Southeast was off last year is no mystery.
The Southeastern and national economies are closely related. Thus, business
trends in the Southeast never stray far from those in other parts of the
country for very long. A recent U.S. Commerce Department study underscores
this dominating influence of national developments on regional trends
generally and on the Southeast specifically. This study traced 83 percent of
the Southeast's growth in personal income to national income developments.
Therefore, with business activity in the rest of the country lagging in 1970,
a moderation in the region's business tempo was not unexpected. Such
national economic events as the General Motors strike and cutbacks in
defense and aerospace contributed to the sluggishness.
Last year's economic slowdown, however, affected the Sixth District less
than the nation as a whole. As other articles in this R e v ie w reveal, employment
and production held up better in the region; and so did construction and
agriculture. When compared with the nation, the District's economic
performance was also less hesitant in two other areas: The unemployment
rate for the Southeast was less than in the rest of the country, and the percent
rise in personal income during the first half of 1970, and probably during
the second half, was slightly higher than nationally.
The region's slightly better-than-national showing is traceable,
in part, to its lesser dependence on such hard-hit industries in the
nation as primary and fabricated metals. The region's economy held up
better for still two other reasons. First, such sources of income as

R e v i e w , Vol.
LVI, N o .
u p o n r eq ue st to t he R e s e a r c h
Atlanta, G e o r g i a 3 03 03 .
M o n t h l y

1. F r e e s u b s c r i p t i o n a n d a d d i t i o n a l c o p i e s a v a i l a b l e
D e p a r t m e n t , Federal R e s e r v e B a n k of Atlanta,

M O N T H L Y R E V IE W

In

t h e

t i o n

p a s t ,

in

t h e

t e r m s

r e g i o n

o f

i n c o m

h a s
e

o u t d i s t a n c e d

t h e

n a ­
M

g r o w t h .

o r e

t h e

Billion $

r e c e n t l y ,

t h e

S o u t h e a s t

s ti ll

o u t p e r f o r m e d

n a t i o n .

Billion $

%
Personal

Chg., A n n . R a t e

Income
District

-10

government and transfer payments (including
social security benefits), which increased
substantially nationwide last year, are more
important to the District than to the rest of the
nation. Second, the District benefited from its
greater dependence on certain sectors of
manufacturing, such as citrus processing, that
performed well.
Despite these relatively favorable developments,
there were exceptions, and some parts of the
region—especially those heavily dependent on
space and defense—experienced sizable layoffs
and a weak business picture in general. Bearing
this point out, bank debits, a measure of
checkbook spending, declined in 12 of 73 reporting
centers last year.1
One lesson that 1970 taught was that even a
fast-growing region cannot escape nationwide
adjustments and recessionary forces; it can
B e c a u s e
t h e

o f

c l o s e

S o u t h e a s t

in

t i e s

w i t h

1 9 7 0

t h e

d i d

n a t i o n a l

e c o n o m

y ,

e s c a p e

e c o n o m

i c

n o t

1957-59=100

S l o w d o w n .

Sixth

District
-300

Bank

s '

S ';

250

Debits

200

_

i

i

1968
1969
L a t e s t plotting: N o v e m b e r

1 D a ta

a r e

m o n t h s

b a s e d

f r o m

a

o n
y e a r

p e r c e n t a g e s

1970

fo r

th e

first

e l e v e n

experience them only to a lesser degree. Thus,
Southerners, as in some years past, found that
they could not count on economic growth to
continue without interruption.
Like other Americans, Southerners have
learned that growth, no matter how desirable,
cannot be an end in itself. More attention has
been given to the quality of life than ever before,
and in the future, it is almost certain to receive
more emphasis.
Finally, the Southeast has had to share such
national problems as inflation and, as its number
of metropolitan areas has grown, the economic
and social problems of urbanization and the cities.
While many of these nationwide problems are
unlikely to disappear overnight, a strong case can
be made for expecting some improvement in the
Southeastern economy during early 1971. There
were, indeed, signs—just before the GM strike
began—that this region's economy had already
rounded the corner, although unemployment
continued high and the industrial sector weak.
The change in monetary policy last year from
restriction to moderate stimulation, the recovery
in residential construction, expansion in government
spending, and current makeup of GM strike
losses are widely counted on to strengthen
prospects nationally. If realized, these same forces
should also contribute to the recovery of the
Southeastern economy, which—if past trends are
any indication—again stands a good chance of
outperforming the country as a whole.
HARRY BRANDT

a g o .

FE D ER A L R ES E R V E BAN K O F A TLA N TA




3




In d u s t r ia l
W

h a t

G r o w

t h :

H a p p e n e d !

Based on past standards, one would expect the region's industrial sector to
outdistance the nation in terms of growth. This past year, however, has raised
a new question for the analysts to grapple with, “Relative to the United
States, how well does the region's industrial sector perform when national
growth is sluggish or nonexistent?"
Though 1969 gave some indication that the region's industrial base might
keep growing as the nation's growth was slowing, 1970 has made it quite
clear that the region cannot isolate itself from national influences. Defense and
aerospace cutbacks, which are partly responsible for the nation's economic
doldrums, also affected the region and were reflected in the weak performance
of its manufacturing sector. Regionally, Cape Kennedy, New Orleans,
and Huntsville (Alabama), areas of heavily concentrated defense and aerospace
activity, were hit hardest by the cutbacks. However, in 1970, the region's
slump was broadly based, both geographically and industrially. Transportation
equipment firms, chemical plants, ordnance, and electrical equipment
producers were affected throughout the Southeast during the last year.
In turn, the sluggishness caused by these initial cutbacks and the consequent
dropoff in purchasing power brought on weakness in other sectors of
the District's economy, just as it did nationally.
Despite this downtrend, a review of the various measures of economic
activity indicates that the District held up relatively better than the nation in
1970. Nonfarm employment, manufacturing production, and unemployment
rates, though far below 1969 performance standards, all compared favorably
with national figures. In particular, since December 1969 the District's
unemployment rate remained at a consistently lower level than in the U. S.
District's Manufacturing Sector—
Strength in Weakness
A closer look at employment changes indicates that the District's area of
comparative advantage was in the manufacturing sector. In fact, from an
historical point of view, this same sector maintained an advantage over
the nation in the 1960-61 period of economic sluggishness.
M O N T H L Y R E V IE W

Although
growth

as

the

District's

m easured

by

nonmanufacturing

e m p l o y m e n t

p o s i t i v e d u r i n g 1 9 7 0 , it w a s
established

in

the

the

large

a m o u n t

Sixties."

of

the

major

This

industry,

strike

c om pe ns at ed

for the

G o v e r n m e n t

a nd

in

T he

region's

Knoxville,

greater

throughout
favorably
Even

the

with

though

b e c o m e

year.
the

the

m o r e

better than
basically

However,

nation's

i n d u s t r i e s
n a t i o n a l

D i s t r i c t ' s

their national

important

as

expected,

it still c o m p a r e d

manufacturing

sector.

manufacturing

the

sustained

has

-2

Dist.

us l

II

^

J

■
I
■
nHChemicals
Food L_M Apparel I
Textiles

is a

Lumber,
Wood, Furn.

employers,

terms)

t wo

nationally.

than

defense

s e e m

those

industry

because
slow

of

States

-10

has

been

sluggish

had

apparel

and

of

certain

and

into

threw

the

District's

employer,

food

e m p l o y m e n t
of

industry

a

second-largest
processing,

-22

the

foreign

hard

COMPOSITION OF MANUFACTURING EMPLOYMENT*

hit

Meanwhile,
the

styles a d v e r s e l y a f f e c t e d
T he

smaller
these

in G e o r g i a , t h e

particularly

s o m e

and

during

g r e a t e r i m p a c t , felt

demands.

of

- 1 8

losses

outside

cutbacks

to h a v e

acceptance

n e w

w o m e n ' s

apparel
"midi

plants

_L um ber, Wood, Furn.

. .
Chemicals

Food

downturn."

Trans. Equip

manufacturing

actually

Annarpi

the

s h o w e d

g a i n s in 1 9 7 0 . T h e s t r o n g p e r f o r m a n c e

Florida's citrus f o o d

industry, b u o y e d

by

the

r Other

p r e v i o u s year's large citrus c r o p a n d b y p r o m o t i o n a l
campaigns,
the

played

an

important

District o u t d i s t a n c e

processing. T h e
w o o d ,
broad

furniture

manufacturing
c r o w

the

about,

role

nation

and

fixtures

employment.
industries

helping

very

Apparel
Chemicals

in D i s t r i c t

Although
w as

held

District

u p the lumber,

category— a
fourth

employment-wise,
these

in

in f o o d

industries that m a k e

classification— r a n k e d

performance

-6

advantage.

felt b y

t h e b r u n t o f t h e losses. H o w e v e r ,
textile

-2

Trans.
Equip.

e m p l o y m e n t

(in p e r c e n t a g e

competition

J

This w a s

District's

the year; h o w e v e r , t he se losses w e r e m u c h
industries

Dec. ’6 9 -O ct. ’70

first-and-third-most-

manufacturing

District, w h e r e

a d ­

—0

contraction

counterparts.

for

District's

textiles, b o t h

p e r ­

o f i n d u s t r i e s t h a t all p e r f o r m e d

responsible

the

a ll

m a n u f a c t u r i n g

% Chg.,

M id i M a d n e ss
Actually

t h a t

c o u n t e r p a r t s

the

diversified o v e r t he years, the re

large c o n c e n t r a t i o n

t h e

o f

t h e i r

EMPLOYMENT

Federal

in

sector,

of e c o n o m i c

District's

f o r

the

than

of

e m p l o y m e n t

pangs

a c c o u n t s

t h a n

and

m o r e

growth

manufacturing

sharpest

c o n c e n t r a t i o n
b e t t e r

in s o m e

D i s t r i c t t h a n i n t h e U . S.
felt t h e

e d

v a n t a g e .

especially

activity

trade

l a r g e r

f o r m

less f a v o r a b l e p i c t u r e

cities— A t l a n t a ,

Birmingham.

O n e

o f strike activity

District's c o n s t r u c t i o n

w as

far b e l o w t h e s t a n d a r d s

"Soaring

contributing factor to 1970's
w as

A

growth

up

their
nothing

to

better than

Trans. Equip.

Lumber. Wood, Furn.
Food
Textiles

nationally. T h i s c a n b e partially att ri bu te d to t h e
District's

s o m e w h a t

residential

stronger

performance

in

construction.

f Other

G M Strike
T he
d o w n

strike

against Gener al

Motors,

which

shut

a u t o a s s e m b l y p l a n t s in m i d - S e p t e m b e r , a l s o

t o o k p a r t o f its t o l l o n

the Southeast. H o w e v e r , only

FE D ER A L R ESER V E BANK O F ATLA N TA




U.S.
*As of Sept. ’70
5

the Atlanta area, w h e r e
A

r e v i e w

a c t i v i t y
b e t t e r

o f

t h e

i n d i c a t e s
t h a n

t h e

v a r i o u s
t h a t
n a t i o n

m e a s u r e s

t h e
in

D i s t r i c t

o f
h a s

e c o n o m

i c

h e l d

u p

on
w as

Percent

with

in

aluminum,

catering a n d

a

nation
the

and

stevedoring
w as

the

Although

Unemployment Rate

Despite a f ew

than

as

G M

w e n t

D or av il le plants,

textiles,

s h o c k to the e c o n o m y
in

8,750 workers

and

significantly affected.

layoffs

1 9 7 0 .

s o m e

strike at t h e L a k e w o o d

secondary

rubber,

along

services, t he

m u c h

total

less in t h e

region

whole.

strike

tended

to

distort

c o n d i t i o n s in t h e t r a n s p o r t a t i o n e q u i p m e n t i n d u s t r y ,
it d i d n o t h i d e o n e

fact:

this i n d u s t r y w o u l d
e m p l o y m e n t

Even

have

had

losses of a n y

w i t h o u t t h e strike,
the

largest

manufacturing

s egment

d u r i n g 1 9 7 0 , n o t o n l y in t h e r e g i o n b u t n a t i o n a l l y
as well. T h i s e m p l o y e r — t h e District's fifth-largest—
reported

reductions

Alabama,
Millions

and

in w o r k

Louisiana

forces

in F l o r i d a ,

attributable to dec re as es

in a e r o s p a c e e x p e n d i t u r e s . G e o r g i a a n d

Tennessee

a l s o e x p e r i e n c e d s h a r p n o s e d i v e s in e m p l o y m e n t .

Nonfarm Employment
-7 2

In G e o r g i a p r o b l e m s at L o c k h e e d
drop

sluggishness

in

e mployment.

In T e n n e s s e e , a p l a n t c l o s i n g , strikes,

and

o v e r the year)

automobile

s l o w d o w n s

in

farm

h a d their i m p a c t . O n
is j u s t n o w
destroyer
In

to

i mp le me nt

manufacturing

the

effects

to

Ingall's.

transportation

industry— the

important

e m p l o y e r — sustained

drop-offs

in t h e

particularly

hard

District t h a n

agricultural

chemicals

fared

In 1 9 7 0 , u n e m p l o y m e n t
states.

However,

District, w i t h
and

throughout

year.

to a d v a n c e s

These

the

highest

Florida a n d

w e r e able to maintain n o n f a r m
the

larger p ortions

better.

posting the

Florida the lowest. O n l y

during

the

defense

r a t e s i n c r e a s e d i n all s i x

rates v a r i e d

Louisiana

There

hit b y

cutbacks. O t h e r areas that p r o d u c e
of

the

sixth-most

in t h e n a t i o n , e s p e c i a l l y in T e n n e s s e e .
w a s

of the

equipment,

District's

manufacturing

sharper e m p l o y m e n t
industry

with

affected

t h e b ri gh te r side, Mississippi

starting to feel

contrast

coupled

sales

contract a w a r d e d

chemical

Manufacturing Employment

(near 30-percent

e m p l o y m e n t

rate

Mississippi

e m p l o y m e n t

gains w e r e

gains

attributed

in n o n m a n u f a c t u r i n g j o b s a n d

m o r e

t h a n c o m p e n s a t e d f o r t h e d e c l i n e s in m a n u f a c t u r i n g
t h a t o c c u r r e d i n all s i x D i s t r i c t s t a t e s .
T h u s , t h e District's e c o n o m y , w h i l e f e e l i n g

Nonmanufacturing Employment

effects
in
a

of

1970,

the
w a s

s o m e w h a t

T he

national
able

their

national

W h a t

does

this i m p l y

a nd

the

the

or




year
the

in
nation.

Although

industrial
growth
w a s

manufacturing

rapidly a n d

long-run growth
u na nswered

for 1 9 7 1 ?

nation's
deviation

not

recovers m o r e

6

n e w
than

counterparts.

their l o n g - r u n

Southeast's

W h e t h e r

i
1970

the

d ow nt ur n

l a r g e s t m a n u f a c t u r i n g e m p l o y e r s all o u t p e r ­

strayed f r o m

I

greet the

better disposition

f or me d
region's

l
1969

to

e c o n o m i c

paths

m u c h
in

the

sectors

the

in 1 9 7 0 ,

smaller.
region

b e g i n s t o f o l l o w this

path o n c e again remains 1971's

question.

WILLIAM D. TOAL
M O N T H L Y R E V IE W

B a n k in g :

A

R e r u n

in

R e v e r s e

In 1970, many of the same factors that affected the operations of banks
nationally also had a strong influence on banks in the Southeast. The overall
economic climate, credit conditions, and monetary policy were the overriding
influences on banks during this last year. Furthermore, those factors affecting
banks in 1970 turned out to be almost completely opposite in their
direction in comparison with those same factors a year ago.
1970 Brings Reversed Banking Conditions
Casting back to the year before—1969—, a restrictive monetary policy,
rising demands for credit, and a generally strong economy dominated banking
and became more binding as the year wore on. But, in 1970, these conditions
were largely reversed; therefore, pressures on banks eased considerably.
The demand for bank loans decreased; monetary policy turned moderately
expansive; and these changes occurred in the context of reduced economic
activity.
Other changes point out the differences between the last two years.
When the Federal Reserve System raised the discount rate in December 1968,
it, in effect, signaled the intent to pursue a restrictive monetary policy.
The Board of Governors increased the reserve requirement on demand deposits
and allowed a further increase of one-half percent in the discount rate in
April. Other market rates rose throughout the year because of increasing
credit demands. Many banks raised their prime rates three times in 1969. On
the other hand, declining short-term interest rates marked 1970. Banks lowered
the prime rate five times during the year, following reduced demands for bank
loans, reductions in other short-term rates, and increased fund availability.
The Federal Reserve Banks reduced the discount rate once in November
and again in December, bringing it more in line with other market rates;
the Board lowered the reserve requirement on time deposits in September.
Time Deposits Spark Deposit Growth
The strong deposit inflows in 1970 point toward the less-restrictive monetary
conditions prevailing at District banks, sharply contrasting with the hesitant
growth and, in the end, deposit losses during 1969. In early 1970, nearly

FE D ER A L R ESER V E BANK O F ATLA N TA




7

DISTRICT MEMBER BANKS
DEPOSITS

%

LOANS

Chg.

INVESTMENTS
--1 5
1970

+

1969
Other
Demand

Other

Time

— 15

U.S.
Govt.

o n e - f o u r t h o f t h e District m e m b e r

banks

deposit

totals

year

Deposit

losses w e r e

larger b a n k s
In

part,

b el o w

and

increased

ability

to

of

a

concentrated

at b a n k s

last y e a r s u p p l i e d
their

those

at t h e

District's

o p e n

market

the

Board

m a x i m u m

of

and

deposits.

Rates

on

all

consumers
rates.

Governors'

By

time and

responded

their t i m e

in

the

two-year maturity time

a

c a m e

increase

in

- 10

“
the

b a n k s are

deposits
held

newly

- 5

rose,

favorably to the

consumers

deposits

-1 5

savings deposits.

interest-bearing

year-end,

C h g . , N o v . ’6 9 - ’7 0

e nhanced

However,

interest rates that m e m b e r

a l l o w e d to p a y o n

%

operations

m a j o r i n f l u e n c e in t h e d e p o s i t e x p a n s i o n
from

MEMBER BANK DEPOSITS

in Flo ri da .

reserves to b a n k s

expand

reported
ago.

and

higher

nearly

offered

half of
one-

d eposits that p a y

Ala. Fla.

and

Ga.

La? Missf’Tenn^Dist.

* S i x t h District p o r t i o n o n l y

rates o f

5V 2

p e r c e n t a n d 5 3A p e r c e n t , r e s p e c t i v e l y .
F o r s o m e o f t h e " m o n e y m a r k e t " b a n k s in t h e

D i s t r i c t ; l a r g e r cities, t h e r e l a x a t i o n in i n t e r e s t
rate

regulations

financial

and

the

decline

instruments have

once

again

funds

by

successfully

c o m p e t e

relaxation

rates that r a n g e d b e t w e e n
of 30-59 days a n d
days

and

halted a n d
but

in

rates

7

1/2

through

allowed

for

CD's.
on

state

and

local

In J u n e ,
unable
w a k e

to

CD's.

of

governmental

m a n y

large

finance

funds

then

feared

suspended
T he

of m o r e

than 7 V

2

8



back

t h o s e h a r d - p r e s s e d b u s i n e s s f i r m s that, u p

until

w er e

Since

were

paper

30-

quickly offered

relying

on

paper

June,

the

businesses

and

total

v o l u m e

channeled
financing

from

to

the

market.
larger

for m o s t
CD's,

Atlanta

of the

banks

w ere

District's i n c r e a s e

attracting

funds

individuals.

In

September,

the

larger

represented

the

substitution

of

develop

the
to

part

mainly

August

of

this

of

in

from

and

C D

these

i n s t r u m e n t s for c o m m e r c i a l

Board

the

requirements

gain

" m o n e y

p a p e r that the

latter's c o m m e r c i a l
for

the

to p a y

million.

at

the
This

outstanding

larger

District

v o l u m e
last

w as

banks
m o r e

February— the

paper

first t i m e .

At the e n d of 1970, the v o l u m e
ing

rates

subjected

reserve

to 89- da ys

these deposits,

the
then

b a n k s ' s u b s i d i a r i e s w e r e t h e n i s s ui ng . In S e p t e m b e r ,

in t h e
Board

Banks

short-term

market"

a l i q u i d i t y crisis c o u l d

percent on

from

companies

rate limitations o n

larger b a n k s

a

bodies.

roll o v e r t h e i r c o m m e r c i a l

CD's

responsible

large District b a n k s —

longer-term

of

funds

maturities

of the Penn-Central bankruptcy. T h e

Governors
and

v o l u m e

result that

commercial

maturities of
w as

the

then,

offer

primarily those outside Atlanta— attracted

substantial

with

rose sharply.

The

to

runoff of C D ' s

June,

other

short-term

banks

6V 4 p e r c e n t

percent on

over. T h e

on

that t h e y c o u l d

selling l a r g e - d e n o m i n a t i o n

initial J a n u a r y

280

m ea nt

of C D ' s outstand­
totaled
than

low

$850

double
point

of

the
the

M O N T H L Y R E V IE W

runoff— a n d

greatly e x c e e d e d

r e a c h e d in l at e 1 9 6 8 w h e n
these

peak

MEMBER BANK LOANS
%

deposits.

T he

dramatic

greatly

turnabout

reduced

funds

for

banks'

the

reserve

sales b y

$400

the

about $200
reserve

of

progressed

w as

on

by

the

as

the

indicated

by

the

since
not

did

drop

of the

Banks

level

late 1 9 6 9 ,

not been

whereas

clearly s h o w
of

in
Federal

Ala. Fla. Ga.

a

discount

i n c r e a s e d availability o f a n d

outside

large

the

decline

activity

La* Miss*Tenn* Dist.

* S i x t h D i s tr ic t p o r t i o n o n l y

use

in t o w n s

larger

MEMBER BANK INVESTMENTS

in d i s c o u n t

activity until late t h e f o l l o w i n g s u m m e r .
reduced

Less

level o f b o r r o w i n g

l a r g e r District cities h a v e

banks

of

year

off to o n l y m i n i m u m

latter p a r t o f 1 9 7 0 .

borrowers

e nd

reserves w e r e

m i l l i o n in t h e final q u a r t e r

of 1 9 6 9 but d r o p p e d
in t h e

District

exceeded

at t h e d i s c o u n t w i n d o w
nearly $ 9 0

1969,

banks

R e s e r v e B a n k of Atlanta. T h e
averaged

“ 15

b or ro we d

t h a n their p u r ch as es .

the

also

late

funds

overnight

million m o r e

borrowing

In

C h g . , N o v . ’6 9 - ’7 0

inflows

use

However,

of these

pressure

to

Federal

million.

sales

in d e p o s i t

necessity

purposes.

purchases

1970,

the

the previous

b a n k s c o u l d still a t t r a c t

%

In part, t h e

reflects

C h g . , N o v . ’6 9 - ’7 0

-1 5

the

a d e c l i n e in t h e

relative c osts o f f u n d s o b t a i n e d f r o m o t h e r s o u r c e s .
Banks

have

w i n d o w

generally

regarded

as a s e c o n d a r y ,

for m e e t i n g

reserve

the

not a

discount

primary,

source

requirements.

Bank Credit Proves More Expansive
In 1 9 6 9 , t h e inability o f b a n k s
caused

a s e r i o u s strain o n

M an y,

to e x p a n d

deposits

t h e i r l e n d i n g ability.

particularly t he larger o ne s, w e r e f o r c e d to

sell o f f l a r g e a m o u n t s
in o r d e r t o m e e t

the

o f U . S. T r e a s u r y
rising d e m a n d s

Ala. Fla.

securities

Ga. La* Miss?Tenn?Dist.

* S i x t h D is t r i c t p o r t i o n o n l y

for b a n k

loans.
But an expansive m o n e t a r y policy b ro ug ht a
return
the

to deposit

District

began

inflows

banks'

to s h o w

c o m m i t m e n t s

up from
and

requests.

expansive

than

s l o w d o w n
by

lending

in 1 9 6 9 .
a

short-term

to

of m o r e

less

Business

loans

proved

a

b a n k c r e d i t in t h e
a ll

of

commercial

and

nearly

12-percent

of term

loans,

business

loan

As
they

banks

an

in 1 9 7 0 ,

advance
unusually

in p r e v i o u s

attempted

stopped

expansive

rebuild
U.

returns o n

municipal

to a d d

issues

to

their

and

obligations

a substantial v o l u m e
investment

despite

m o r e

expand

loans

credit

greater v o l u m e .
and

invest­

than 6 percent

less t h a n

3

percent

in 1 9 7 0 ,

in 1 9 6 9 .

in

the

be

a

rest o f t h e
better

before.

country,

year

M a n y

for

of the

banks

1970

District

turned

banks

out

than

the

restrictive c o n d i t i o n s

changed,

and

pressures

steadily

of

liquidity,

m a n y

banks— an

inflow of deposits— supplied

reserves

to b a n k s , a l l o w i n g t h e m to r e d u c e their d e p e n d e n c e
u p o n

b orrowed

less e x p a n s i v e ,
liquidity.

funds.
and

Bank

banks

Because

of

lending

turned

these

banks

should

to

credit

d e m a n d s

m e e t

the

a m o r e

expansive

rebuilding

improved

Southeastern
feel f r o m

b e c a m e

to

n o w

be

they

conditions,
better able

are

e c o n o m y

likely
during

to
1971.

of tax-e xe mp t

portfolios.

FE D ER A L R ESER V E BAN K O F A TLA N TA




a

record-high

caused

to

in 1 9 7 0 ,

b e c a m e less b i n d i n g . T h e l i f e s t r e a m o f c o m m e r c i a l

v ol u m e

type

their

As
to

influencing

S. G o v e r n m e n t

securities. Faltering l o a n d e m a n d
banks

T he

position

c r e d i t — total

with

industrial

y e a r s , fell s l i g h t l y .

to

selling off

1969.

bank

year

in c o n t r a s t w i t h

in

M e m b e r

capital

categories of business loans p os te d smaller gains
or outright declines

a

1970—A Better Year for Banking

their

long-term

in

general

the attempts

portion

w ere

comfortably

c o m p a r e d

m u c h

the

m o r e

m e n t s — increased

w as

activity a n d

refinance

Almost

i n (1) l e n d i n g

reflection of b o t h

in e c o n o m i c

business

markets.

the cutback

banks

Results

conditions for evaluating

Total

noticeably weak,

less p r e s s u r e o n
capacity.

(2) i n t h e e s t a b l i s h m e n t

stringent t er ms a n d
loan

and

lending

District

JOHN M. GODFREY
9




T h e
A

C o n s u m

e r :

R e lu c t a n t

Throughout

m o s t of 1970, unsettled e c o n o m i c

as e l s e w h e r e ,
the

S p e n d e r

generated

consumer. As

a

a

m o o d

conditions

r e s u l t , t h e first y e a r o f t h i s d e c a d e

t h e overall p e r f o r m a n c e o f t h e " S o a r i n g Sixties" a n d
ground.

This w a s

in t h e S i x t h District,

of uncertainty that particularly affected

partly b e c a u s e

apprehensive

contrasted

sharply

with

n e v e r qui te g o t off t h e

c on sumers

responded

unc er ta in , c h a n g i n g e c o n o m i c c o n d i t i o n s b y k e e p i n g a tight rein o n

to

their p u r s e

strings.
A

s t e a d y d ie t o f rising u n e m p l o y m e n t

consumers,

as

demonstrated

department

s t o r e sales.

sales c o n t i n u e d
the

largest

Orleans,

wer e

T he

not

areas

spared

sluggishness

of

s a l e s in g e n e r a l . T h e
making

m on th s

such

the

in

District,

adverse

department

the

of Sou th er n

of

rate o f

Atlanta,

effects

of

District

increase

sales

w as

Miami,

c o n s u m e r

store

fell b e l o w
August,

mid-September,

sales. S o u t h e r n e r s

and

as furniture,

1969
the

anxiety

extended

and

previous

luxury

goods.

slowed

and

apparel

of

and

medical

ownership

i n c r e a s e s in t h e o v e r a l l
District c o n s u m e r s '

to 5.2

During

further, to 4.0 percent.
prices a n d
care

relatively

uneasiness. T h e Atlanta C o n s u m e r
percent.

rate o f c h a n g e

t w o

less f o r h i g h e r - p r i c e d

the s e c o n d

t h e U . S., r i s i n g f o o d

region

Motors

the

at a 6 - p e r c e n t a n n u a l

increase eased

retail

recovery appeared

General

reversed

also s p e n t

of

I n d e x d u r i n g t h e first q u a r t e r o f 1 9 7 0 c l i m b e d

h o m e

and

c a r s s o l d in t h e

levels. A l t h o u g h

sharply

televisions,

large a n d w e r e o n e s o u r c e of c o n s u m e r

quarter, the

Even

N e w

m o d e r a t i n g gradually, c o n s u m e r price increases r e m a i n e d

quarter, the

in

in 1 9 6 9 .

representative

of domestically p r o d u c e d

d u r i n g July a n d

of i m p r o v e d

Although

anxiety

activity.

n u m b e r

began

merchandise,

the

performance

dollar v o l u m e ,

in

the

d u r i n g t h e first h a l f o f 1 9 7 0
in t h e

nurtured

sagging

t o fal l d u r i n g t h e y e a r , a t r e n d t h a t a c t u a l l y b e g a n

lackluster sales

strike, w h i c h

the

Based on

metropolitan

experienced

by

w er e

sizable
largely

in

t h e third

In A t l a n t a , a s

increases

Price

rate, b u t

in t h e

responsible

for

in

costs
the

index.

reluctance

to s p e n d

freely w a s

reflected

in t h e

moderate

u s e o f i n s t a l m e n t c r e d i t . F o r t h e first t h r e e q u a r t e r s o f 1 9 7 0 , t h e e x p a n s i o n
in c o n s u m e r

i n s t a l m e n t credit at c o m m e r c i a l

banks

w as

o n l y slightly g r e a t e r

t h a n d u r i n g t h e s a m e p e r i o d in 1 9 6 9 . T h e r e w e r e s e v e r a l r e a s o n s f o r this:
Slu gg is h a u t o sales r e t a r d e d t he g r o w t h

of auto

loans, w h i c h

m a k e

up

a sizable

total o f n e w c o n s u m e r l o a n v o l u m e . A s p r e v i o u s l y m e n t i o n e d , t h e s l o w d o w n
M O N T H L Y R E V IE W

The performance of department store sales
weakened further during 1970.
Y e a r to Y e a r %

Chg.

Consumers' reliance on instalment credit from
banks showed little net change from the reduced
1969 level.
Million $

- Net Change

-60

District

1968

1969

1970
b u t this w a s
growth,

n o t t h e case. District p e r s o n a l i n c o m e

though

slowing

during

p i c k e d u p a g a i n in t h e s e c o n d
consumers

Although slowing gradually during the year, the
cost of living increased in Atlanta about as much
as nationally.
Q tr ly .

%

Chg., A n n . R a t e

-10

it w a s

w er e

not

in

a

t h e first q u a r t e r ,
quarter. O b v i o u s l y ,

spending

m o o d .

Hence,

n o t sur pr is in g to d i s c o v e r that a relatively

large por ti on

of the average

besides being used
obligations, w a s
Increased
banks

put

into s o m e

inflows of time

and

savings

associations
influenced

by

availability

of

this

changes
credit

to

out.

form

of savings.

savings

Such

and

inflows

loan
are

in i n t e r e s t r a t e s a n d
market

Nevertheless,

they

reflection

c o n s u m e r

of

income,

deposits to c o m m e r c i a l

inflows

bear

consumer's

to p a y off past i n s t a l m e n t d e b t

wer e

the

instruments.

also, t o
anxiety.

s o m e

extent,

Additionally,

a
the

n a t i o n a l p e r s o n a l s a v i n g rate for t h e third q u a r t e r
w as
In

at t h e

highest

s ummary,

e co n o m i c

level

1970

in m o r e

w as

conditions— a

a

year

period

than
of
of

t w o

years.

changing
uncertainty

that w a s chara ct er iz ed b y a n e c o n o m i c s l o w d o w n .
A n d

consumers,

hearing

and

reading

m o r e

d iscouraging— rather than e n c o u r a g i n g — e c o n o m i c
n e w s

wer e

r e p a y i n g their debts, bolstering their

savings, a n d

holding

their

spending

d o w n

to

a

m i n i m u m .
W h a t
d e p e n d
in

the

limited

purchases
the

c on s u m e r
repay

goods.

their

debt

levels for m o s t
Increases
supported

of

high-ticket

increase

in
a

in

A n d

loans

consumers

obligations

of the

at

continued
relatively

i nc om e




their c o n s e r v a t i v e

and

saving

t a k e s in 1 9 7 1

will

or not consumers
behavior by

spending

less.

to

EMERSON ATKINSON
could

rate o f c o n s u m e r

FE D ER A L R ESER V E BANK O F ATLA N TA

reverse
m o r e

whether

high

year.

personal

higher

merchandise

for n o n a u t o m o t i v e

course the e c o n o m y
partly o n

have
spending,

11




C o n s t r u c t io n :

S t u n t e d

G r o w

t h

Construction activity in the Southeast continued to increase during 1970;
however, its rate of growth was less than half of that recorded in 1969.1
Although residential construction was unchanged from a year ago,
nonresidential construction expanded enough to push total construction
above 1969 levels. While this increase in total construction was smaller
than in 1969 or in 1968, it was sufficient to bring the region's rate of growth
in construction activity above the nation's for the third consecutive year.
A combination of higher construction costs, financing problems, changes
in national economic conditions, and special local factors influenced all
types of construction in the Southeast during 1970. But residential and
nonresidential construction do not always react in the same way to these
influences and, therefore, will be considered separately.
No Gains for Residential Construction
According to conventional wisdom, economic sluggishness frees resources
for use in residential construction, thereby promoting an increase in
residential construction activity. But in 1970, this was not the case. Although
the nation and the Southeast experienced less-intensive demand for
resources, increasing credit availability, and declining credit costs, the
region's residential construction activity showed very little growth.
A first-quarter surge put residential activity well ahead of 1969 levels;
however, this lead was overcome as declines from 1969 levels appeared
later in the year. The first-quarter surge was a continuation of a series of
substantial monthly increases in residential activity that began in mid-1969.
These increases resulted primarily from a large volume of activity in southern
Florida. When this activity declined after the first quarter of 1970, the
region's residential construction totals were reduced. The depressing effects
would have been even more severe if residential construction in Florida's

1 Construction activity is measured by the dollar value of construction contracts awarded.

This is an acceptable proxy for construction expenditures. Normal seasonal variations
are accounted for in the analysis of these data.
M O N T H L Y R E V IE W

and

Construction contract volume in both residential
and nonresidential sectors declined after reach­
ing new highs early in 1970.

as

each

a

portion

of

the

of

total

District

building

states

p e r m i t s — in

except

Georgia.

A Balancing Act
Forces

that

residential
by

other

w o r k e d

to

inhibit

construction

forces that w o r k e d

activity d u r i n g 1 9 7 0 . O n
push

of

substantial

housing w as
low-cost

region's

were

balanced

t o i n c r e a s e this

the o n e hand, the u p w a r d

unsatisfied

d e m a n d

for

reinforced b y subsidy p r o g r a m s

residential c o n st ru ct io n. O n

hand, d o w n w a r d
fading

the

activity

pressure w a s

building

b o o m

in

for

the other

exerted b y the

southern

Florida

and

a d v e r s e e l e m e n t s , s u c h as rising b u i l d i n g c os t s a n d
restricted

credit

and

availability early
A

large

housing

backlog

w as

influence
behind

the

The
of

d e m a n d

important

construction

nation

its h o u s i n g .

for

expansionary

Southeast began

rest o f t h e

quality

c o m m i t m e n t

unsatisfied

most

residential

during 1970.
and

of

the

on

financing

in t h e y e a r .

activity

the 1960's well

in t h e a d e q u a c y

At

present,

m u c h

of

the area r e m a i n s b eh in d, a l t h o u g h the region's
relatively

rapid

recent years
construction.
Tampa-St.

Petersburg

Mississippi
over

had

not

area

and

maintained

in G e o r g i a

and

a substantial

W e a k n e s s
in

Continued

edge

rates o f m o r t g a g e
1970,

a

to h o u s i n g d e m a n d ,

of

activity

on

multi-unit

projects. W h i l e

the drop

in s u c h

activity w a s

southern

Florida,

permits

in

unit

low

population

in

in

residential

vacancy

foreclosures

in r e s i d e n t i a l c o n s t r u c t i o n a p p e a r e d
slowing

and

gains

rates

for

give e v i d e n c e

of

i n t e n s i v e u s e o f t h e e x i s t i n g h o u s i n g s t o c k . In

p ro no un ce d
five-or-more

p ro mp te d

both rented a n d o w n e r - o c c u p i e d housing a nd l ow

y e a r - e a r l i e r activity.

primarily

rise in i n c o m e

has

projects

fell— b o t h

most

for

absolutely

such

intensive

use

construction

and

in e c o n o m i c

activity.

Strong

land

housing

G o v e r n m e n t

costs

d e m a n d

subsidies

%

Chg.

f r o m P r e v . Yr. *

that sub si di ze
families

with

and
was

local

provided

incomes

declines

reinforced

or

housing.

by
M o s t

by programs

interest p a y m e n t s
low

impetus

on

mortgages

for o w n e r s

for

of

l o w - r e n t h o u s i n g . T h e s u b s i d y p r o g r a m s w e r e partly
responsible

for

proportion
-30

a strong

of low-cost

of these subsidies w e r e

Residential construction contract volume fell in
Florida, but increasing volume in Georgia and
Mississippi made up for most of this loss.

gave

in s p i t e o f g e n e r a l l y rising

major

of

last y e a r ' s
residential

metropolitan

m a x i m u m

increases
building

areas.

dollar price o n

Such

in

the

outside

programs

the
set

for subsidies. W i t h

land

in s m a l l t o w n s

rural are as , b e t t e r h o u s i n g

can
This

be

and

provided

encourages

within
this

a

h o u s i n g that qualifies
and

building

established

type

of

costs

price

construction

lower
limits.
outside

m a j o r cities.
These u pw a r d

forces m i g h t h a v e increased

residential c o n s t r u c t i o n
not

also

exerted

construction
affected

by

important
Financing
crucial

lenders

deposit

during

c o m m i t m e n t s

planned

period.

forced

w as

and

the

wer e

adversely

cash

first

flows

restricted d u r i n g

Consequently,

to cancel,

reduce,

the v o l u m e

of

to

quarter.
this

m a n y
o r string

residential c onstruction. S u c h

influenced

had

Residential

activity d u r i n g 1 9 7 0

planning

adversely

if d e p r e s s i n g f o r c e s

influence.

restricted

builders w e r e
out

an

actions

residential

c o n s t r u c t i o n activity for t h e entire y ear; a l t h o u g h
deposit a nd
FE D ER A L R ESER V E BAN K O F A TLA N TA




cash

flows

recovered

in late 1 9 7 0 .

13

Low savings inflows in late 7969 and early 1970
adversely influenced lending for residential con-

contracts

for

quently,

impressive

plants

considerably

Although
level,

the

by

of

markedly.

m a d e

a

up

activity

mix

1969,

national

effort

at

the

in

credit

of

of

activity o n
projects.

for

adversely

hospital
This

generating

coincides
p o w e r

with

electric

borrowing
Southern

Florida's

r e g i o n a l totals e v e n
has

declining

activity

accounted

helped

depress

further. S i n c e 1 9 6 5 ,

for m o r e

than

twenty

large

increases

each

of

the

responded
an

in

residential

last t h r e e

percent

to

rapidly

area.
in

But

each

in 1 9 7 0 ,
of

state a n d

power.

metropolitan
national
the

areas.

local

however,

a

stock

d e m a n d
1970.

had

governments

for

benefited

for luxury a n d

Moreover,

by

housing

in

b e g i n n i n g to

the

southern

to

reduce the

rate at w h i c h

a d d i n g to the stock of h o u s i n g

prior

activity a n d
during

and

other nonbuilding

Louisiana, a n d

electric

they w er e

have

been

and

pay.

that

residential

flows

costs a n d

the

In

for

facilities,

in A l a b a m a ,

have

level

to

large
are

assured

s o m e

on

national corporate

in

1970

restraint

of

this

also

increased;
investment

the

rate

of

diminished;

14



growth
and

in
the

commercial and

continues

investment

construction

m an uf ac tu ri ng capacity

the

investment

nonresidential

nonresidential

year progressed, u nu se d

local
since

v ol um es

lit tl e c o n t r i b u t i o n

the

O n

to

and

reduced,

fallen.

region

nation

i nc om e

additions

state

if p r e d i c t i o n s o f l it tl e g r o w t h
the

building

slow

likely

corporate

contract
If t h e

of

been

have
of

T he

rising

sector,

influence

have

in

remain

large deposit
1970.

capacity

already

L o w

in 1 9 7 1 .

ill

sector,

d e p r e s s i n g forces.

problems

rates

the

important

to f ol lo w

during

as potential

Financing

already

these

as a n

programs

customers

construction.

and

taken

possibility of c o n t i n u e d

interest

activity

subsidy

investment

as

at faster

nonresidential

well-founded,

But

on

progressed,

residential

lenders

generating

hand,

an

and

housing

governments

has

the

nonresidential

electric

other

g o t t he y e a r off to

construction.

put

hospital

push, while financing p ro bl em s

to

remain

the

In

d e m a n d

of

to

and
1970

not necessarily b e

1971.

reactions
growth

as

c o n t r a c t s in F l o r i d a , L o u i s i a n a , a n d T e n n e s s e e
nonresidential

Further

increased

a f l y i n g start. L a t e r , l a r g e e l e c t r i c g e n e r a t i n g p l a n t
b uo y e d

market
these

a squeeze

significantly m i t i g a t e d b y

cash

market

in t h a t a r e a .

construction

Tennessee

for

continue.

were

generating

to

from

costs

declined

declines should

m a d e

In J a n u a r y , a l a r g e v o l u m e o f c o n t r a c t a w a r d s
plants,

both

construction

unsatisfied

Some Increase for
Nonresidential Construction
manufacturing

Although

to give a n u p w a r d

unsatisfied d e m a n d
and

that

revenues.

d e m a n d

had

long-term

educational, a n d

operating

portent

depress

builders
Florida

than

buoyant

retirement h o m e s

1970,

fell

the area during

e c o n o m i c

in m e e t i n g

to

in t h e

expansion

c o m b i n e d

by

rates

levels

allowed

resulted

governmental,

units

High

Implications for 1971

major

links b e t w e e n

sluggish

significant p ro gr es s

three

Florida a n d

market

and

h o m e s

b e l o w

wer e

effects

in

construction

of rapid e c o n o m i c

to 1 9 7 0 ;
falling

Close

in s o u t h e r n

e c o n o m y

period

population

Florida's

m a n y

to

large

construction

lat e in t h e y e a r , w h e n

fell

builders

for s e c o n d

residential

southern

for h o u s i n g

while

rising

i n c r e a s e in d e m a n d

It h a s h a d

construction

years

rates

adverse

the
this a r e a

of t he region's residential c onstruction.

until

governments

residential

to

a

producers

of u nexpectedly

affected

in

level.

in t h e r e g i o n w e r e f o r c e d t o p o s t p o n e

construction

and

change

g o v e r n m e n t a l , educational, a n d hospital
Several

interest

this

g ov er nm en t

national

electric

i n its

facilities

of

electric

Southeast

d e m a n d

costs

of

the

their c ap ac it y a h e a d

growth

change

but

declined.

construction
in

been

construction

generating

building

changes

facilities
keep

in

buildings

parallels

Increased

than

and

educational

a small

larger p r o p o r t i o n

1970

construction

only

Electric

m u c h

in

levels h a d

nonresidential

changed

C o n s e ­

year-end.

there w a s
mix

fel l.

first-quarter gains o v e r

1969's nonresidential construction
cut

-5 0 0

manufacturing

the

during
can

patterns

in c o r p o r a t e
1971

are

to g r o w t h
be

in

expected

from

m an uf ac tu ri ng plant construction.

corporate
v o l u m e

of

BOYD F. KING
M O N T H L Y R E V IE W

A g r ic u lt u r e :

A

Y e a r

o f

B o u n t i f u l

P r o d u c t io n

District crop production soared in 1970, in spite of several setbacks. Early
summer drought and then torrential rainfall during the harvest season
threatened most crops. Leaf blight took its toll on District corn production.
During early spring and late fall, severe cold struck sharp blows to fruits
and vegetables.
Paralleling the growth in total crop output, livestock production also
increased, responding to 1969's high prices. Prices were declining rapidly,
however, as 1970 drew to a close.
Crops
Production of most of the District's crops increased by at least 10 percent
during 1970. Only corn, hit hard by leaf blight, and rice suffered production
declines. Rice production actually held up well in view of the 15-percent
acreage reduction in 1970. Louisiana producers managed to maintain
production at the 1969 level, in spite of the acreage cut.
The large increase in grain sorghum output appears particularly bright,
since the prospect for next year's corn production is dismal. Although total
production amounted to less than 10 percent of the corn crop, output more
than doubled in 1970 and even tripled in Mississippi. Grain sorghum has a
good future as a District feed grain crop. It will substitute for corn in the
rations of the District's growing livestock industry and reduce the region's
dependence on a disease-troubled crop.
Most crop farmers were doubly blessed by an increase in both production
and prices. Even the steep drop in corn output was somewhat offset by a
price increase. Florida orange growers were not so fortunate, however. Their
bumper crop, for which there is no guaranteed support price, cut prices
nearly in half.
Livestock
Soaring livestock prices of a year ago stimulated farmers to increase output
of hogs, broilers, and milk. Although the slaughter of cattle and calves
within the District was down, total production was probably up, since a
major share of the calf crop is moved outside the District for finishing and
is not accounted for in the District's slaughter statistics. For this reason,
F E D ER A L R ESERV E BANK O F ATLAN TA




15

Bountiful production and higher prices for most
commodities characterized 1970's agricultural
sector.
%

-4 0
r

Chg.,

Yr. A g o

0
40
f---- 1 r $ i

the increase

in D i s t r i c t h o g

understated.

H o g

w h o l e

increased

District
from

egg

dramatically during the

output

and

m o r e

than

any

and

the

t

"

*

I Production**

higher prices

e c o no mi c

i ^ H I I Price*

have, n o

sharply.

of livestock p r o d u c t i o n
in p r i c e .

the only producers

during

lit tl e

the

in t h e

increased output

year.

Such

bright

c i r c u m s t a n c e s for 1 97 0' s m i l k industry
doubt,

long-term

Sugarcane

d o w n

c hanged

greatest d r o p

livestock g r o u p that e x p e r i e n c e d
and

as a

last h a l f

broiler o u t p u t increased

other form

suffered

Dairy farmers w e r e

Oranges

prices

a year ago. H o w e v e r ,

in 1 9 7 0

is a l s o

nation

of 1970, c au si ng h o g prices to m o v e

100

Grain Sorghum

production

slaughter for the

been

slide

nationally a n d

in

responsible for s l o w i n g

milk

within

c o w

the

n u m b e r s

the

both

District.

P
Cash Receipts

Peanuts

P

In

spite of

prices

broiler a n d

Cotton

□

of these
were
the

increased

wer e

l e a d i n g s t a t e in f a r m
loss o f citrus i n c o m e .

had

g a i n s in c a s h

M o s t

Soybeans

1969

levels,

1969's

income,
Other

for the
level.
suffered

District

Florida,
an

District states
as 5 p e r c e n t

offsetting Florida's i n c o m e
and

for

receipts, reflecting

receipts of as m u c h

of these gains w e r e

sectors of G e o r g i a

receipts
of

lower

incomes

Essentially b e c a u s e

in c a s h f a r m

the
over

sharply

reduced

cash

slightly a h e a d

8-percent reduction

Tobacco

into

citrus p r o d u c e r s .

losses, f a r m

only

production,

translated

realized

A l a b a m a

losses.

in t h e c r o p

and

the

livestock

sector of Tennessee.

Credit

Broilers
Although

higher

throughout

m u c h

interest

rates

predominated

o f last y e a r , f a r m e r s '

use of

Milk

Hogs

Total income was up slightly, but crop receipts
lagged behind the year-ago level.
Billion $

3 - Crops*

Total
-6

Eggs

-4

Rice
0—
3 - Livestock*
Cattle & Calves

-2

Corn
* P r i c e C h a n g e f r o m first 1 0 m o n t h s o f 1 9 6 9 t h r u first
1 0 m o n t h s of 1 97 0.
;* C ro p C h a n g e s b a s e d on O c to b e r 1 9 70 e s t im a t e s .

16



1969 1970

1969 1970

* 1 0 m o s . tot al

M O N T H L Y R E V IE W

The use of farm credit increased, but lenders did
not share equally in the growth.

T h e F e d e ra l R e s e rv e S y stem p a id th e
U.S. T re a s u ry $ 3 ,4 9 3 ,0 0 0 ,0 0 0 d u r in g
1 9 7 0 . U n d e r a p o lic y a d o p t e d b y th e
B o a rd o f G o v e r n o rs a t t h e e n d o f 1 9 6 4 ,
th e F e d e ra l R e s e rv e B a n k s' n e t e a rn in g s
(a fte r s ta tu to r y d iv id e n d s to m e m b e r
b a n k s a n d a d d itio n s to su rp lu s ) a re
t u r n e d o v e r to t h e U.S. T re a s u ry as
in te r e s t o n F e d e ra l R e s e rv e n o te s . T h e
R e s e rv e B a n k s' n e t e a rn in g s in 1 9 7 0
a m o u n t e d to $ 3 ,5 6 7 m illio n ; d iv id e n d s ,
$41 m illio n ; a n d a d d itio n s to s u rp lu s ,
$33 m illio n .

Million $
0

500

1000

r=--------------- r—

1
Individuals
& Others

■

FLB
/ / / / / / / / / / / / / / / / / ^ 1970*

PCA
Insurance
Cos.

Commercial f // // // / / y / / / / j
Banks***
Banks for
Cooperatives
*
FHA**
-

■

* D a t a for F L B , P C A , a n d c o m m e r c i a l b a n k s a r e a s of J u n e
3 0 o f e a c h y e a r . J a n u a r y 1 d a t a a r e s h o w n f o r all o t h e r
lenders.
* * D i r e c t f a r m l o a n s only.
* * * R e a l e s t a t e l o a n s only.

credit c o n t i n u e d

to g ro w,

from

farmer-owned

1969.

and

T he

individual

growth

lenders

b u t at a r e d u c e d
credit

shared

mos t

companies

experienced
loan

only

volume,

mild

rate

of

the
insurance

growth

whereas

the

in

Farmers

H o m e

A d m i n i s t r a t i o n d e c r e a s e d its d i r e c t l e n d i n g .

There

w a s

d e m a n d

l it tl e e v i d e n c e

declining

by

short-term

production

loans, s u c h

a noticeable

as t h o s e

credit associations.

Outlook
T he

extremely

favorable

prices

that

farmers

r e c e i v e d f o r m o s t c r o p s in 1 9 7 0 s h o u l d

stimulate

production during 1971. A creages of soy be an s a n d
feed
as

grains,

in p ar t i c u l a r , a r e

producers

with

respond

this e x p a n s i o n

credit, b o t h

to

will

c o m e

for p r o d u c t i o n

acreages

that

Livestock

producers

are

adjustment w h e n

will

expand

profits.

Along

additional

expenses

brought
heavy

likely t o

higher

into

supplies

use

and

of

for n e w

production.

experience

a

available

b e c o m i n g
expected
weather
price-cost

feed

m o r e

supplies.

plentiful,

With

interest

are

loan

funds

rates a re

to decline, t h e r e b y hel pi ng farmers
the

expected

continuation

CHANGE IN PAR STATUS
Effective January 7, 7977, checks drawn on all
banks in Tennessee may be cleared through the
Federal Reserve System at par. This is the result
of recent legislation in Tennessee.
DECEMBER 4, 1970
PLANTERS TRUST & SAVINGS BANK
Opelousas, Louisiana
Began to remit at par.
DECEMBER 15, 1970
HOMOSASSA SPRINGS BANK
Homosassa Springs, Florida
Opened for business as a nonmember. Officers:
George H. Brannen, chairman of the board and
president; George H. Brannen, II, vice president;
and Rayburn N. Joyner, cashier. Capital, $180,000;
surplus and other capital funds, $180,000.

year of

of m ea ts

b r o u g h t b a c k into b a l a n c e w i t h c o n s u m e r d e m a n d
and

A n n o u n c e m e n ts

total

for credit; h o w e v e r , t he re w a s

shift t o w a r d
offered

of

Ban k

agencies

in l o a n s o u t s t a n d i n g . B a n k s a n d

agricultural

ANNOUNCEMENT

of

to

the

squeeze.

DECEMBER 18, 1970
FARMERS AND MARINE BANK
Bayou La Batre, Alabama
Opened for business as a par-remitting nonmember.
Officers: Clarence M. Frenkel, Jr., president; and
Willie W. Dowling, vice president and cashier.
Capital, $250,000; surplus and other capital funds,
$250,000.

GENE D. SULLIVAN
FE D ER A L R ESER V E BAN K O F A TLA N TA




17

S ix t h D i s t r i c t S t a t i s t ic s
S e a so n ally A djusted
(All d a ta a re indexes, 1957-59 = 100, u n less in d icated otherw ise.)
Late st M o n th
1970

O ne
M on th
Ago

Tw o
M o n th s
Ago

O ne
Year
Ago

Two
M o n th s
Ago

One
Year
Ago

351
286

349r
198

362
154

327

180
174
181
128
90

181r
173r
182r
130
93

1 81
173
182
129
89

177
178
176
135
84

4.2
41 .6

3 .9
4 1 .2 r

3.7
4 0 .8

4 1 .3

408
292
312

402
286
309

401
288
302

378
263
294

258
129

251r
17 2

255
136

275
149

152
135
160
145
48

15 2
136
160r
141r
48

15 1
138
158
129
49

154
146
157
152
52

F L O R ID A

S IX T H D I S T R I C T

IN C O M E

IN C O M E A N D S P E N D IN G
N o v.
O ct.
O ct.
O ct.

262
167
124
175

N o v.
N o v.

260r
142

257
155

179

262
167
149
169

323
327

338
329

3 41
304

320
298

N o v.
N o v.
N o v.
N o v.
Nov.
Nov.
N o v.
Nov.
Nov.
Nov.
Nov.
N o v.
Nov.
Nov.

152
144
174
141
174

111

112

179
154
131
54

179
155r
130
53

152
14 5
174
141
175
118
106
124
1 27
113
192
154
128
55

152
150
176
143
182
116

106
126
1 31

152r
144r
175r
142r
174
118
106
1 23
13 1

N o v.

4 .8

4 .8 r

4.6

3.7

10 2

112
188

In s t a lm e n t C r e d it at B a n k s * (M il. $)

EM PLOYM ENT AND

P R O D U C T IO N

N o n fa rm E m p lo y m e n t t . . . .
...................
M a n u f a c tu rin g
A p p a re l
...............................
C h e m i c a l s ...........................
F a b r ic a t e d M e t a l s ...............
F o o d ......................................
Lbr., W o o d P rod ., F u r n . & Fix.

T e x t ile s
...........................
T r a n s p o r t a t io n E q u ip m e n t

U n e m p lo y m e n t R a te
(P e r c e n t of W o r k F o r c e J t . .
In s u r e d U n e m p lo y m e n t
(P e r c e n t o f C o v . E m p .) . . .
A v g . W e e k ly H rs. in M fg . (H rs.)
C o n s t r u c t io n C o n t r a c t s *
. . .

E le c t r ic P o w e r P r o d u c t io n *
C o t to n C o n s u m p t i o n * * . .

Paper
...........................
P r i n t in g a n d P u b l i s h i n g

N o n e le c t r ic a l M a c h i n e r y
E le c t r ic a l M a c h i n e r y . . .
T r a n s p o r t a t io n E q u ip m e n t
F IN A N C E A N D

O ne
M o n th
Ago

L a te st M o n th
1970

12 0

110
1 31
137
117

2 10
152
140
56

................... N o v.
M a n u f a c t u r i n g P a y r o l ls
F a rm C a s h R e c e i p t s ............................ O ct.

222

EM PLOYM ENT
N o n fa rm E m p lo y m e n t t
................... N o v.
M a n u f a c tu rin g
............................... N o v.
N o n m a n u f a c t u r i n g ........................... N o v .
C o n s t r u c t i o n ............................... N o v.
F a rm E m p l o y m e n t ............................... N o v.
U n e m p lo y m e n t R a te
(P e rc e n t o f W o r k F o r c e J t ............... N o v.
A v g . W e e k ly H rs. in M fg . (H rs.) . . . N o v.

2.8

F IN A N C E A N D B A N K IN G
M e m b e r B a n k L o a n s ........................... N o v.
M e m b e r B a n k D e p o s i t s ....................... N o v.
B a n k D e b i t s * * .......................................N o v.
G E O R G IA
IN C O M E
M a n u f a c t u r i n g P a y r o l ls
................... N o v .
F a rm C a s h R e c e i p t s ........................... O ct.
EM PLOYM ENT

N o v.
N o v.
N o v.
N o v.
Nov.
Se p t.
O ct.
•N o v.
Oct.
Oct.
Oct.
O ct.
O ct.
Oct.
Oct.
Oct.
O ct.
O ct.
Oct.
O ct.
Oct.
O ct.
O ct.
O ct.
O ct.

3.0
40 .3
217
230
207
168

3.1
40.1

201
233
174
165

3.3
4 0 .0
246
216
271
168
96
310
244
207
166
236
262
194
165
262
288
168
1 82
16 7
199
238
361
605
382

1.8
4 0 .8

20 0
216
1 87
16 1

10 1

10 1

10 2

311
246
209
169
235
266
196
1 67
269
290
169
184
170

311
245r
207 r
167
234r
260r
195
165
268
290r
168
184
169r

202

202

241
356
655
360

241
370
615r
378

N o v.
N o v.

362
299

360
300

358
302

335
282

N o v.
N o v.
N o v.

252
204
293

247
203
287

249
206
282

229
1 89
278

268
241
203
161
229
254

201
169
263
286
168
1 92
170

20 0
244
376
583
367

B A N K IN G

Loans*

D e p o sits *

N o n fa rm
E m p lo y m e n t t
................... N o v.
M a n u f a c tu rin g
............................... N o v.
N o n m a n u f a c t u r i n g ........................... N o v.
C o n s t r u c t i o n ............................... N o v .
F a rm E m p l o y m e n t ............................... N o v .
U n e m p lo y m e n t R a te
(P e r c e n t o f W o r k F o r c e J t ................N o v .
A v g . W e e k ly H rs. in M fg . (H rs.) . . . N o v.

4 .0
3 9 .0

4.1
3 9 .0

4 .0
3 9 .0

3.1
4 0 .5

357
252

358
246

355
247

344
236
322

229
187

222r

230
269

216
164

132
119
135
118
49

132r
119
135r
116
43

131

12 0

122

134
119
43

135
129
49

6.6

6 .6 r
4 1 .9 r

6.6
4 1 .8

5 .4
4 2 .0

221

295
195
213

296
198
209

270
179
207

297
131

290r
78

287
173

278
13 1

152
160
149
159
46

152
159
14 9
160
43

152
159
14 8
16 3
46

150
160
146
167
46

5.1
40 .0

5 .2 r
4 0 .Or

5.0
4 0 .4

4.6
4 0 .8

460
301
314

449
298
297

436
295
290

407
273
304

F IN A N C E A N D B A N K IN G
M e m b e r B a n k L o a n s ........................... N o v .
M e m b e r B a n k D e p o s i t s ....................... N o v .
B a n k D e b i t s * * .......................................N o v .
L O U IS IA N A
IN C O M E
M a n u f a c t u r i n g P a y r o l ls
................... N o v.
F a rm C a s h R e c e i p t s ....................... Oct.
EM PLOYM ENT
N o n fa rm
E m p l o y m e n t t ....................... N o v.
M a n u f a c tu rin g
............................... N o v.
N o n m a n u f a c t u rin g
....................... N o v.
C o n s t r u c t i o n ............................... N o v.
F a r m E m p l o y m e n t ............................... N o v .
U n e m p l o y m e n t R a te
(P e r c e n t o f W o r k F o r c e J t ............... N o v.
A vg . W e e k ly H rs. in M fg . (H rs.) . . . N o v.
F IN A N C E

AND

43 .1

116

133

B A N K IN G

M e m b e r B a n k L o a n s * ....................... N o v.
M e m b e r B a n k D e p o s i t s * ................... N o v.
B a n k D e b i t s * / * * ...................................N o v.

295
198

M IS S IS S IP P I
IN C O M E

IN C O M E

M a n u f a c t u r i n g P a y r o l l s ................... N o v.
v
F a r m C a s h R e c e i p t s ........................... O ct.
ct
EM PLOYM ENT
N o v.
N o n f a r m E m p l o y m e n t t ....................... Nov.
. N o v.
M a n u f a c tu rin g
...................
, Nov
N o n m a n u f a c t u rin g
. . . .
. N o v.
C o n s t r u c t i o n ...................
F a r m E m p l o y m e n t ............................... N o v
U n e m p l o y m e n t R a te
, Nov
(P e r c e n t of W o r k F o r c e J t ...............
. N o v.
A v g . W e e k ly H r s. in M fg . (H rs.)

230
1 14

232r
133

231
153

2 20

1 32
133
131
53

132r
1 33
131r
lO O r
49

131
1 33
131
103
52

134
13 7
133
1 25
60

5.3
4 0.4

5.1
4 0 .4r

5.1
40.1

3 .9
4 0 .9

332
233
258

327
230
246

32 3
231
240

300
215
239

10 0

118

F IN A N C E A N D B A N K IN G

Bank

D e b it s*

18



M a n u f a c t u r i n g P a y r o l ls
................... N o v.
F a r m C a s h R e c e i p t s ........................... O ct.
EM PLOYM ENT
N o n fa rm
E m p l o y m e n t t ....................... N o v.
M a n u f a c tu rin g
............................... N o v.
N o n m a n u f a c t u r i n g ........................... N o v.
C o n s t r u c t i o n ............................... N o v.
F a r m E m p l o y m e n t ............................... N o v.
U n e m p lo y m e n t R a te
(P e r c e n t of W o r k F o r c e J t ................N o v.
Avg. W e e k ly H rs. in M fg . (H rs.) . . . N o v.
F IN A N C E

. N o v.
. N o v.
. N o v.

AND

B A N K IN G

M e m b e r B a n k L o a n s * ....................... N o v.
M e m b e r B a n k D e p o s i t s * ................... N o v.
B a n k D e b i t s * , '* * ................................... N o v.

M O N T H L Y R E V IE W

Late st M o n th
1970

O ne
M o n th
Ago

Tw o
M o n th s
Ago

O ne
Year
Ago

TEN N ESSEE
IN C O M E
M a n u f a c t u r i n g P a y r o l ls
................... N o v.
F a r m C a s h R e c e i p t s ........................... Oct.

249r
116

247

122

247
159

245

121

N o n m a n u f a c t u r i n g ...........................N o v.
C o n s t r u c t i o n ...............................N o v.
F a r m E m p l o y m e n t ...............................N o v.
U n e m p l o y m e n t R a te
( P e rc e n t o f W o r k F o r c e J t ............... No v.
A v g . W e e k ly H o u r s in M fg . (H rs.) . . N o v.
F IN A N C E A N D

EM PLO YM ENT
N o n f a r m E m p l o y m e n t t ....................... No v.
M a n u f a c tu rin g
...............................N o v.

148
152

148
153r

14 8
15 3

• F o r S i x t h D is t r ic t a r e a o n ly ; o t h e r t o t a ls fo r e n t ire s ix s t a t e s

Two
M o n th s
Ago

O ne
Year
Ago

147
15 7
53

146r
154
57

145
149
60

145
162
56

4 .9
3 9.5

5 .2 r
3 9 .7 r

4.8
3 9 .4

3.7
4 0 .4

347
230
277

355
226
284

354
230
285

317
206
278

B A N K IN G

M e m b e r B a n k L o a n s * ....................... No v.
M e m b e r B a n k D e p o s i t s * ................... N o v.
B a n k D e b i t s * / * * .................................. N o v.

149
156

O ne
M o n th
Ago

Late st M on th
1970

• D a ily a v e r a g e b a s i s

t P r e li m i n a r y d a t a

r-R e v is e d

I.A. N o t a v a ila b le

S o u r c e s : M a n u f a c t u r i n g p r o d u c t io n e s t im a t e d b y t h i s B a n k ; n o n fa r m , m fg . a n d n o n m f g . e m p., m fg. p a y r o lls a n d h o u rs, a n d u n e m p ., U .S . D ept, o f L a b o r a n d c o o p e r a t in g
st a t e a g e n c ie s ; c o t to n c o n s u m p t io n , U .S . B u r e a u of C e n s u s ; c o n s t r u c t io n c o n t ra c ts , F. W . D o d g e Div., M c G r a w - H ill In f o r m a t io n S y s t e m s Co.; p etrol, p rod .. U .S . B u r e a u of
M in e s ; in d u s t r ia l u s e o f e le c. po w e r, F e d . P o w e r C o m m .; fa rm c a s h r e c e ip t s a n d f a r m em p ., U .S .D .A . O t h e r i n d e x e s b a s e d o n d a t a c o lle c te d b y t h i s B a n k . A ll in d e x e s
c a lc u la t e d b y t h i s B a n k .

D e b it s t o D e m a n d D e p o s it A c c o u n t s
Insured C om m ercial B anks in th e Sixth D istrict

( In T h o u s a n d s o f D o l l a r s )
P e rc e n t C h a n g e

Nov.
1970

O ct.
1970

Nov.
1969

P e rc e n t C h a n g e

Year
to
Nov.
d a te
1970
1 1 m o s.
F ro m
1970
O ct.
N o v . fro m
1970 1969 1969

S T A N D A R D M E T R O P O L IT A N
S T A T IS T IC A L A R E A S t
B irm in g h a m

. . . .

...............

G adsden
H u n t s v i l le

. . . .

M o b i l e ...................
M o n tgo m e ry
T u s c a lo o s a

.

.

.

. . . .

Nov.
1970
G a in e s v il le

2 ,0 8 7 ,0 5 2

1 ,7 0 2 ,2 5 3

-

1

+22

+

7

70 ,4 8 8

7 4 ,2 0 7

6 6 ,1 2 3

-

5

+

+

6
8

7

2 1 6 ,4 0 1

2 2 6 ,0 1 2

1 9 1 ,3 4 3

-

4

+13

5 9 2 ,9 2 3

6 1 1 ,1 7 7

5 9 2 ,4 8 8

-

3

+

407 ,2 5 6

4 4 0 ,1 2 5

3 4 9 ,2 1 6

-

7

+17

+

7

1 3 0 ,1 7 6

1 2 2 ,3 5 5

1 1 9 ,1 6 2

+

6

+

9

+

4

0

+

+13

M o n ro e C o u n ty

.

.

1 ,0 9 6 ,6 1 4

1 ,1 4 9 ,3 2 4

9 7 9 ,7 0 8

-

5

+ 12

+

9

J a c k s o n v i ll e

.

.

2 ,0 6 8 ,1 1 2

1 ,9 5 2 ,5 1 3

1 ,7 6 9 ,7 5 2

+

+ 17

+

6

M i a m i ...................

3 ,6 6 5 ,8 5 7

3 ,7 1 5 ,6 0 5

3 ,3 8 4 ,5 7 5

-

6
1

9

8 0 3 ,6 7 1

7 9 6 ,2 3 4

6 6 7 ,9 9 6

+1

+

O r l a n d o ...............

8
+20

P e n s a c o la

2 6 4 ,4 9 8

2 8 0 ,8 4 1

2 1 3 ,4 5 5

-

6

+24

+ 13

. . . .

T a ll a h a s s e e

.

.

Beach

.

+14

.

2 2 1 ,5 5 5

2 1 6 ,0 4 7

1 8 8 ,1 3 4

+

3

+18

+14

.

2 ,1 7 7 ,8 2 0

2 , 2 7 9 ,0 5 8

1 ,8 7 9 ,7 4 1

-

4

+16

+ 14

.

6 5 1 ,6 7 3

6 7 9 ,6 6 3

5 5 6 ,5 3 4

-

4

+ 17

+ 10

T a m p a — S t. Pete.
W . P a lm

+

A lb a n y

...............

1 2 6 ,9 0 3

1 3 2 ,6 1 1

1 0 4 ,8 8 7

-

4

+21

+ 15

A t la n t a

...............

7 ,5 8 9 , 8 2 9

8 ,0 4 3 ,2 6 3

6 ,7 8 4 ,0 0 7

-

6

+ 12

+ 14

A u g u s t a ...............

2 9 2 ,4 1 7

3 1 9 ,0 9 4

2 8 2 ,7 2 7

-

3

+

2 7 9 ,8 9 4

3 0 4 ,5 1 5

2 5 7 ,6 1 9

-

8
8

+

C o lu m b u s

+

9

+

4

3 3 8 ,7 5 7

3 4 9 ,2 0 4

3 1 1 ,0 3 3

-

3

+

9

+

5

3 5 8 ,2 6 1

3 4 3 ,0 8 0

2 9 3 ,2 3 5

+

4

+22

M acon

. . . .
...............

Savannah
B aton

. . . .

Rouge

.

.

.

797 ,3 2 8

4

St. A u g u s t in e
St.

7 5 4 ,2 5 0

7 3 5 ,1 9 8

+

6

1 7 4 ,9 8 6

1 4 5 ,5 9 5

+1

1 7 5 ,0 3 4

1 5 7 ,4 5 1

-

5

+ 8
+21
+ 6

+20
+ 6
1

N e w O r le a n s

.

.

.

2 ,6 6 8 , 2 9 2

2 ,8 1 2 ,7 4 5

2 ,3 4 8 ,9 8 5

-

5

+ 14

+

B i lo x i — G u lfp o r t
Jackson

.

.

...............

257 ,3 1 8
8 6 4 ,1 6 3

2 5 1 ,8 2 5
8 3 8 ,7 6 5

1 5 8 ,5 5 9
8 7 2 ,3 2 7

+
+

2

+62

3

-

1

D o th a n

+14

+19

2 0 ,9 5 9

2 1 ,3 6 6

2 1 ,3 3 5

-

5 1 8 ,9 4 7

3 9 6 ,8 1 6

-

1 6 8 ,9 8 7

1 7 4 ,8 0 6

-

2

-

1 ,2 2 9 ,2 0 3

1 ,0 3 8 ,6 6 2

-

7

+13

8 0 ,4 2 7

8 1 ,4 8 7

6 7 ,1 3 8

-

1

1 2 9 ,3 3 4

1 3 2 ,7 0 9

8 9 ,6 7 4

-

3

+44

+22

5 4 ,9 5 1

5 9 ,2 9 6

4 9 ,4 3 4

-

7

D a l t o n ...................

1 2 4 ,3 5 7

1 2 4 ,3 0 7

1 2 4 ,3 6 4

-

3

E l b e r t o n ...............

1 7 ,7 4 3

1 8 ,0 7 5

1 7 ,7 8 0

-

2

+ 11
- 0
- 0

+

9

8 9 ,0 8 2

9 7 ,8 7 4

7 7 ,2 8 7

-

9

+15

+16

H aven

Athens

.

.

...............

B r u n s w ic k

. . . .

G a in e s v ille

.

.

.

3 9 ,8 4 0

4 7 ,3 7 8

3 8 ,1 4 8

-1 6

La G ra n ge

2 3 ,2 7 6

2 5 ,1 8 1

1 8 ,0 3 3

-

. . . .

2 2 ,6 6 9

-

5

+42

8 8 ,2 7 3

-

6

+

2

+

5

V a l d o s t a ...............

6 7 ,7 2 2

7 1 ,6 3 0

6 2 ,7 8 5

-

5

+

8

+

8

A b b e v ille

. . . .

1 2 ,3 5 8

1 3 ,3 8 5

1 1 ,9 8 2

-

8

+

3

+0

. . . .

1 5 7 ,5 8 9

1 7 3 ,4 1 9

1 5 0 ,9 4 5

-

9

+

4

-

5

11 ,0 4 6

8 ,0 3 0

8 ,7 4 7

+26

-

3

A le x a n d r ia
B u n k ie

...............

Ib e r ia

.

T h ib o d a u x

.

.

. . . .

H a t t ie s b u r g

. .

.

4 6 ,2 0 0

5 1 ,5 7 6

3 9 ,6 7 4

-1 0

+16

+

7

4 3 ,7 3 7

3 7 ,8 7 2

-

4

+ 11

+

5

1 3 ,4 5 2

1 3 ,7 8 4

1 3 ,0 0 5

-

2

+

-

3

2 6 ,6 3 8

2 4 ,6 4 4

2 3 ,2 1 2

+

8

7 6 ,2 2 6

8 6 ,2 0 4

5 3 ,0 3 4

-1 2

-

4

5 5 ,7 4 4

4 4 ,1 9 0

-1 4

+

9

+

9

7 4 ,1 7 0

8 1 ,1 2 6

9 4 ,5 2 8

-

9

4 1 ,9 6 1

4 1 ,5 8 7

4 1 ,6 1 7

+1 +

-

N a t c h e z ...............

-2 2
1

-

5

8 6 ,8 2 5

8 8 ,8 5 6

8 2 ,8 2 3

-

+

+

6

5 7 ,8 8 3

5 8 ,9 7 5

4 8 ,2 8 9

-

2 8 ,7 2 8

-

5

+20
+ 8

+15

3 2 ,4 8 8

1 0 0 ,1 5 8

9 9 ,0 4 9

8 4 ,9 0 2

+1

+18

+

6

9 3 ,3 3 5

1 0 1 ,9 3 9

9 5 ,6 4 2

-

8

-

2

+

7

+

5

.

.

...............

J o h n s o n C it y
K in g s p o r t

.

.

.

1 7 9 ,5 1 4

1 6 1 ,3 8 5

-

4

+

7

-

1

3 7 ,7 8 8 ,3 5 7

-

3

+ 11

+

9

4 ,5 0 6 ,7 8 5

-

+

7

-

2
2

+14

1 2 ,1 9 8 ,3 3 3

+ 12

+

9

-

5

+ 11

XTH

...............

3 6 ,3 9 9

3 5 ,0 3 4

3 3 ,7 1 8

+

4

+

8

-

3

Alabam a:):

5 ,1 2 7 ,9 6 6

5 ,2 5 4 ,9 8 1

88 ,5 7 4

1 0 0 ,0 3 3

8 0 ,8 1 8

+ 10

+

5

F l o r i d a } : ...............

1 3 ,6 3 2 ,1 9 9

1 3 ,9 1 9 ,5 9 6

+

-

2

G e o r g i a ^ ...............

1 1 ,2 3 2 ,0 5 3

1 1 ,8 8 9 ,7 4 3

1 0 ,0 9 0 ,3 7 1

-1 0

+

2

-1 2

.

.

1 2 9 ,9 6 6

1 3 7 ,5 9 5

1 1 1 ,0 2 7

•Includes only banks in the Sixth District portion of the state

FE D ER A L R ESER V E BAN K O F A TLA N TA




-

6

7

+ 17

+

5

fPartially estimated

T o ta l

. . . .

4

4 3 ,4 1 9 ,0 1 8

+0

D IS T R IC T ,

+

1 7 2 ,5 8 8

4

+ 12

5

4 1 ,9 1 5 ,4 0 4

. . . .

8

-

1 0 2 ,1 5 2

9

+44

+1

4 8 ,0 6 3

+

1 9 3 ,5 2 0

+15

L a u r e l ...................

6

1 0 4 ,7 3 6

3

M e r i d i a n ...............

9

2 0 8 ,5 1 5

+38

4 2 ,1 3 5

-

92 ,2 3 1

4

+24

3 3 ,9 0 5
9 6 ,4 8 8

-

2 0 6 ,2 3 2

+14
-

9 0 ,3 7 0

5 5 ,4 2 6

.

4

3 2 ,0 8 6

8 4 ,2 4 7

.

+

+29

R o m e ...................

5 6 ,6 0 9

.

8

+ 10

N e w n a n ...............

1 0 0 ,7 3 3

.

+0

G r i f f i n ...................

5 3 ,0 7 2

Ft. M y e r s —
N . Ft. M y e r s

7

3 0 ,9 4 3

+ 12

D a y to n a B e a c h

+

+14

. . . .

4

B re va rd C o u n ty

5

+ 11
+20

. . . .

-

-1 1
- 1

8

+15

1 6 5 ,5 0 2

9 1 ,3 9 0

. . . .

-

1 ,1 4 8 ,5 5 6

...............

B ra d e n to n

2

S a r a s o t a ...............

S e l m a ...................
B artow

-

+29

9

T a m p a ...................

B r is t o l
7 0 ,3 7 5

6
2
1

Y a z o o C it y

OTHER C EN T ERS
8 2 ,3 1 6

-

V ic k s b u r g

-

7 9 ,1 3 4

8 3 ,6 2 9

5

8
6

. . . .

1 0 0 ,8 7 5

4

-

A n n is to n

+

9 4 ,9 6 5

+

-

1 ,9 0 7 ,8 9 2

7 8 0 ,0 4 5

+ 11
+ 8

+31

+ 11

5 1 8 ,5 0 0

1 ,9 0 7 ,2 8 1

9 0 0 ,5 0 6

+ 12

5

+

+ 12

6 5 7 ,8 4 0

1 ,7 8 8 ,0 6 9

8 7 6 ,2 3 1

7

+18

1

+

6

3

6 0 7 ,6 8 7

. . . .

.

+

4

-

3 4 ,2 7 8

+ 17

-

. . . .

.

+31

-

1 4 0 ,9 2 8

4 2 ,6 8 5

2
2

K n o x v il le

.

5

1 0 0 ,6 6 7

1 5 8 ,8 3 1

4 4 ,9 1 8

P a sc a g o u la —
M o s s P o in t .

N a s h v i l le

C h attan oo ga

+

1 2 4 ,4 0 5

1 5 7 ,7 7 8

5 1 3 ,5 8 6

. . . .

1 7 6 ,1 0 5

1 1 8 ,9 4 0
.
.

. . . .

1 6 6 ,9 3 9

O ct.
1970

.

New

.

Nov.
1969

.

P la q u e m in e

.

O ct.
1970

.

H am m ond

.

. . . .

.

P e te rsb u rg

+1

L a k e C h a rle s

L a fa y e t te

.

O c a l a ...................

W in t e r
Ft. L a u d e r d a l e H o lly w o o d
.
.

. . . .

L a k e l a n d ...............

2 ,0 7 4 , 5 6 0

Year
to
d ate
1 1 m o s.
1970
N o v . fro m
1969 1969

Nov.
1970
Fro m

L o u isia n a t*

.

.

4 ,8 1 7 ,0 9 5

4 ,9 5 5 ,1 8 7

4 ,2 8 5 ,7 5 3

-

3

+ 11
+ 12

+

6

M ississ ip p i*

• ■ •

2 ,0 1 9 ,2 9 5

2 ,0 4 5 ,2 9 8

1 ,8 5 7 ,1 6 7

-

2

+

9

+

7

T e n n e sse e t*

. .

5 ,0 8 6 ,7 9 9

5 ,3 5 4 ,2 1 3

4 ,8 4 9 ,9 4 8

-

5

+

5

+

6

{Estimated

.

.

r-Revised

19

D is t r ic t B u s in e s s C o n d it io n s

C o n s tru c tio n C o n tra c ts

5-Mo. Moving

F a rm

6-M o.

40.7

C a s h R e c e ip ts

Moving Average

B e n k D e b i ts

204-=
I i--i i i",i I i i i i i I i
1967
1968
* S e a s . adj. figure; n o t a n i n d e x
L a t e s t plotting: N o v e m b e r — e x c e p t m f g . p r o d u c t i o n a n d f a r m

receipts, O c t o b e r

Latest available figures reveal that Southeastern economic activity continues to shuffle along. Although
the unemployment rate was unchanged in November, nonfarm employment decreased. Construction
contract awards rose only slightly. As the harvest of bumper crops neared completion, agricultural prices
held steady. The prime rate was cut again in response to weak loan demand and continued increases in
loanable funds. Restraint in consumer borrowing and spending continued.
November's unemployment rate remained steady
at 4.8 percent. However, nonfarm employment de­
clined after two consecutive monthly gains. Non­
manufacturing employment, especially in Florida's
construction and trade industries, accounted for
most of the loss. Though depressed by the effects
of the GM strike, manufacturing employment held
steady in November. Gains in manufacturing pay­
rolls were largely attributed to an increase in
average weekly hours worked.
Construction contract awards rose slightly in
November. Buoyed by several public projects, non­
residential contract volume was solely responsible
for this increase. Although residential contract
volume was virtually unchanged, a continuation of
large deposit inflows at savings and loan associa­
tions—evidence of greater mortgage credit avail­
ability—and small declines in mortgage credit costs
have brightened the outlook for this sector's activity
in the near future.
Agricultural prices in November were unchanged
from October but were 7 percent below the 1969
level. Neither crops nor livestock showed much
overall price movement. Pork prices continued to
NOTE:

slide, but milk and poultry prices offset this de­
cline. Also, higher vegetable and oilseed prices
largely made up for price declines for citrus crops.
Improved weather for harvesting sharpened expec­
tations of bumper yields. Latest estimates indicate
that 1970 will show a 10- to 20-percent increase
over 1969 in the level of output for most District
crops. In spite of lower than year-ago prices, farm
income remained slightly higher.
Bank lending picked up during mid-December;
however, the rise in bank loans was still weak in
comparison with previous year-end advances. A
general weakness in demand for all types of loans
brought further declines in interest rates, including
1970's fifth cut in the prime lending rate. The larger
banks have not been aggressively seeking to expand
CD's.
Consumers continued their scrooge-like behavior
during December, as evidenced by practically no
improvement in department store and auto sales
from year-ago levels. During November, consumers
concentrated more on paying off their instalment
debt at commercial banks than on acquiring new
obligations. As a result, total consumer credit out­
standing declined.

Data on which statements are based have been adjusted whenever possible to eliminate seasonal influences.

20




MONTHLY REVIEW
January, 1971