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In i s issue: The Southeast in 1970: Off— But Ahead of U. S. Industrial Growth: What Happened! Banking: A Rerun in Reverse The Consumer: A Reluctant Spender Construction: Stunted Growth Agriculture: A Year of Bountiful Production District Business Conditions T h e S o u t h e a s t O f f - B u t A h e a d in o f 1 9 7 0 : U .S . The Southeast may not hold a corner on growth. But as regions go, it has been a rapidly growing section of the country for several decades. In fact, during the 1960's the Southeast had the fastest growth rate of personal income in the nation. In 1970, however, growth took a back seat to sluggishness. Production and employment in the Sixth District states—Alabama, Florida, Georgia, Louisiana, Mississippi, and Tennessee—were virtually flat. Unemployment rose almost steadily, and growth in personal income slowed—largely because of weakness in the manufacturing sector. Factory payrolls, for instance, increased only about 4 percent, and even this gain was more illusory than real. When one considers the rise in prices, the typical factory worker received about 2 percent less in wages than he did in 1969. Why business activity in the Southeast was off last year is no mystery. The Southeastern and national economies are closely related. Thus, business trends in the Southeast never stray far from those in other parts of the country for very long. A recent U.S. Commerce Department study underscores this dominating influence of national developments on regional trends generally and on the Southeast specifically. This study traced 83 percent of the Southeast's growth in personal income to national income developments. Therefore, with business activity in the rest of the country lagging in 1970, a moderation in the region's business tempo was not unexpected. Such national economic events as the General Motors strike and cutbacks in defense and aerospace contributed to the sluggishness. Last year's economic slowdown, however, affected the Sixth District less than the nation as a whole. As other articles in this R e v ie w reveal, employment and production held up better in the region; and so did construction and agriculture. When compared with the nation, the District's economic performance was also less hesitant in two other areas: The unemployment rate for the Southeast was less than in the rest of the country, and the percent rise in personal income during the first half of 1970, and probably during the second half, was slightly higher than nationally. The region's slightly better-than-national showing is traceable, in part, to its lesser dependence on such hard-hit industries in the nation as primary and fabricated metals. The region's economy held up better for still two other reasons. First, such sources of income as R e v i e w , Vol. LVI, N o . u p o n r eq ue st to t he R e s e a r c h Atlanta, G e o r g i a 3 03 03 . M o n t h l y 1. F r e e s u b s c r i p t i o n a n d a d d i t i o n a l c o p i e s a v a i l a b l e D e p a r t m e n t , Federal R e s e r v e B a n k of Atlanta, M O N T H L Y R E V IE W In t h e t i o n p a s t , in t h e t e r m s r e g i o n o f i n c o m h a s e o u t d i s t a n c e d t h e n a M g r o w t h . o r e t h e Billion $ r e c e n t l y , t h e S o u t h e a s t s ti ll o u t p e r f o r m e d n a t i o n . Billion $ % Personal Chg., A n n . R a t e Income District -10 government and transfer payments (including social security benefits), which increased substantially nationwide last year, are more important to the District than to the rest of the nation. Second, the District benefited from its greater dependence on certain sectors of manufacturing, such as citrus processing, that performed well. Despite these relatively favorable developments, there were exceptions, and some parts of the region—especially those heavily dependent on space and defense—experienced sizable layoffs and a weak business picture in general. Bearing this point out, bank debits, a measure of checkbook spending, declined in 12 of 73 reporting centers last year.1 One lesson that 1970 taught was that even a fast-growing region cannot escape nationwide adjustments and recessionary forces; it can B e c a u s e t h e o f c l o s e S o u t h e a s t in t i e s w i t h 1 9 7 0 t h e d i d n a t i o n a l e c o n o m y , e s c a p e e c o n o m i c n o t 1957-59=100 S l o w d o w n . Sixth District -300 Bank s ' S '; 250 Debits 200 _ i i 1968 1969 L a t e s t plotting: N o v e m b e r 1 D a ta a r e m o n t h s b a s e d f r o m a o n y e a r p e r c e n t a g e s 1970 fo r th e first e l e v e n experience them only to a lesser degree. Thus, Southerners, as in some years past, found that they could not count on economic growth to continue without interruption. Like other Americans, Southerners have learned that growth, no matter how desirable, cannot be an end in itself. More attention has been given to the quality of life than ever before, and in the future, it is almost certain to receive more emphasis. Finally, the Southeast has had to share such national problems as inflation and, as its number of metropolitan areas has grown, the economic and social problems of urbanization and the cities. While many of these nationwide problems are unlikely to disappear overnight, a strong case can be made for expecting some improvement in the Southeastern economy during early 1971. There were, indeed, signs—just before the GM strike began—that this region's economy had already rounded the corner, although unemployment continued high and the industrial sector weak. The change in monetary policy last year from restriction to moderate stimulation, the recovery in residential construction, expansion in government spending, and current makeup of GM strike losses are widely counted on to strengthen prospects nationally. If realized, these same forces should also contribute to the recovery of the Southeastern economy, which—if past trends are any indication—again stands a good chance of outperforming the country as a whole. HARRY BRANDT a g o . FE D ER A L R ES E R V E BAN K O F A TLA N TA 3 In d u s t r ia l W h a t G r o w t h : H a p p e n e d ! Based on past standards, one would expect the region's industrial sector to outdistance the nation in terms of growth. This past year, however, has raised a new question for the analysts to grapple with, “Relative to the United States, how well does the region's industrial sector perform when national growth is sluggish or nonexistent?" Though 1969 gave some indication that the region's industrial base might keep growing as the nation's growth was slowing, 1970 has made it quite clear that the region cannot isolate itself from national influences. Defense and aerospace cutbacks, which are partly responsible for the nation's economic doldrums, also affected the region and were reflected in the weak performance of its manufacturing sector. Regionally, Cape Kennedy, New Orleans, and Huntsville (Alabama), areas of heavily concentrated defense and aerospace activity, were hit hardest by the cutbacks. However, in 1970, the region's slump was broadly based, both geographically and industrially. Transportation equipment firms, chemical plants, ordnance, and electrical equipment producers were affected throughout the Southeast during the last year. In turn, the sluggishness caused by these initial cutbacks and the consequent dropoff in purchasing power brought on weakness in other sectors of the District's economy, just as it did nationally. Despite this downtrend, a review of the various measures of economic activity indicates that the District held up relatively better than the nation in 1970. Nonfarm employment, manufacturing production, and unemployment rates, though far below 1969 performance standards, all compared favorably with national figures. In particular, since December 1969 the District's unemployment rate remained at a consistently lower level than in the U. S. District's Manufacturing Sector— Strength in Weakness A closer look at employment changes indicates that the District's area of comparative advantage was in the manufacturing sector. In fact, from an historical point of view, this same sector maintained an advantage over the nation in the 1960-61 period of economic sluggishness. M O N T H L Y R E V IE W Although growth as the District's m easured by nonmanufacturing e m p l o y m e n t p o s i t i v e d u r i n g 1 9 7 0 , it w a s established in the the large a m o u n t Sixties." of the major This industry, strike c om pe ns at ed for the G o v e r n m e n t a nd in T he region's Knoxville, greater throughout favorably Even the with though b e c o m e year. the the m o r e better than basically However, nation's i n d u s t r i e s n a t i o n a l D i s t r i c t ' s their national important as expected, it still c o m p a r e d manufacturing sector. manufacturing the sustained has -2 Dist. us l II ^ J ■ I ■ nHChemicals Food L_M Apparel I Textiles is a Lumber, Wood, Furn. employers, terms) t wo nationally. than defense s e e m those industry because slow of States -10 has been sluggish had apparel and of certain and into threw the District's employer, food e m p l o y m e n t of industry a second-largest processing, -22 the foreign hard COMPOSITION OF MANUFACTURING EMPLOYMENT* hit Meanwhile, the styles a d v e r s e l y a f f e c t e d T he smaller these in G e o r g i a , t h e particularly s o m e and during g r e a t e r i m p a c t , felt demands. of - 1 8 losses outside cutbacks to h a v e acceptance n e w w o m e n ' s apparel "midi plants _L um ber, Wood, Furn. . . Chemicals Food downturn." Trans. Equip manufacturing actually Annarpi the s h o w e d g a i n s in 1 9 7 0 . T h e s t r o n g p e r f o r m a n c e Florida's citrus f o o d industry, b u o y e d by the r Other p r e v i o u s year's large citrus c r o p a n d b y p r o m o t i o n a l campaigns, the played an important District o u t d i s t a n c e processing. T h e w o o d , broad furniture manufacturing c r o w the about, role nation and fixtures employment. industries helping very Apparel Chemicals in D i s t r i c t Although w as held District u p the lumber, category— a fourth employment-wise, these in in f o o d industries that m a k e classification— r a n k e d performance -6 advantage. felt b y t h e b r u n t o f t h e losses. H o w e v e r , textile -2 Trans. Equip. e m p l o y m e n t (in p e r c e n t a g e competition J This w a s District's the year; h o w e v e r , t he se losses w e r e m u c h industries Dec. ’6 9 -O ct. ’70 first-and-third-most- manufacturing District, w h e r e a d —0 contraction counterparts. for District's textiles, b o t h p e r o f i n d u s t r i e s t h a t all p e r f o r m e d responsible the a ll m a n u f a c t u r i n g % Chg., M id i M a d n e ss Actually t h a t c o u n t e r p a r t s the diversified o v e r t he years, the re large c o n c e n t r a t i o n t h e o f t h e i r EMPLOYMENT Federal in sector, of e c o n o m i c District's f o r the than of e m p l o y m e n t pangs a c c o u n t s t h a n and m o r e growth manufacturing sharpest c o n c e n t r a t i o n b e t t e r in s o m e D i s t r i c t t h a n i n t h e U . S. felt t h e e d v a n t a g e . especially activity trade l a r g e r f o r m less f a v o r a b l e p i c t u r e cities— A t l a n t a , Birmingham. O n e o f strike activity District's c o n s t r u c t i o n w as far b e l o w t h e s t a n d a r d s "Soaring contributing factor to 1970's w as A growth up their nothing to better than Trans. Equip. Lumber. Wood, Furn. Food Textiles nationally. T h i s c a n b e partially att ri bu te d to t h e District's s o m e w h a t residential stronger performance in construction. f Other G M Strike T he d o w n strike against Gener al Motors, which shut a u t o a s s e m b l y p l a n t s in m i d - S e p t e m b e r , a l s o t o o k p a r t o f its t o l l o n the Southeast. H o w e v e r , only FE D ER A L R ESER V E BANK O F ATLA N TA U.S. *As of Sept. ’70 5 the Atlanta area, w h e r e A r e v i e w a c t i v i t y b e t t e r o f t h e i n d i c a t e s t h a n t h e v a r i o u s t h a t n a t i o n m e a s u r e s t h e in D i s t r i c t o f h a s e c o n o m i c h e l d u p on w as Percent with in aluminum, catering a n d a nation the and stevedoring w as the Although Unemployment Rate Despite a f ew than as G M w e n t D or av il le plants, textiles, s h o c k to the e c o n o m y in 8,750 workers and significantly affected. layoffs 1 9 7 0 . s o m e strike at t h e L a k e w o o d secondary rubber, along services, t he m u c h total less in t h e region whole. strike tended to distort c o n d i t i o n s in t h e t r a n s p o r t a t i o n e q u i p m e n t i n d u s t r y , it d i d n o t h i d e o n e fact: this i n d u s t r y w o u l d e m p l o y m e n t Even have had losses of a n y w i t h o u t t h e strike, the largest manufacturing s egment d u r i n g 1 9 7 0 , n o t o n l y in t h e r e g i o n b u t n a t i o n a l l y as well. T h i s e m p l o y e r — t h e District's fifth-largest— reported reductions Alabama, Millions and in w o r k Louisiana forces in F l o r i d a , attributable to dec re as es in a e r o s p a c e e x p e n d i t u r e s . G e o r g i a a n d Tennessee a l s o e x p e r i e n c e d s h a r p n o s e d i v e s in e m p l o y m e n t . Nonfarm Employment -7 2 In G e o r g i a p r o b l e m s at L o c k h e e d drop sluggishness in e mployment. In T e n n e s s e e , a p l a n t c l o s i n g , strikes, and o v e r the year) automobile s l o w d o w n s in farm h a d their i m p a c t . O n is j u s t n o w destroyer In to i mp le me nt manufacturing the effects to Ingall's. transportation industry— the important e m p l o y e r — sustained drop-offs in t h e particularly hard District t h a n agricultural chemicals fared In 1 9 7 0 , u n e m p l o y m e n t states. However, District, w i t h and throughout year. to a d v a n c e s These the highest Florida a n d w e r e able to maintain n o n f a r m the larger p ortions better. posting the Florida the lowest. O n l y during the defense r a t e s i n c r e a s e d i n all s i x rates v a r i e d Louisiana There hit b y cutbacks. O t h e r areas that p r o d u c e of the sixth-most in t h e n a t i o n , e s p e c i a l l y in T e n n e s s e e . w a s of the equipment, District's manufacturing sharper e m p l o y m e n t industry with affected t h e b ri gh te r side, Mississippi starting to feel contrast coupled sales contract a w a r d e d chemical Manufacturing Employment (near 30-percent e m p l o y m e n t rate Mississippi e m p l o y m e n t gains w e r e gains attributed in n o n m a n u f a c t u r i n g j o b s a n d m o r e t h a n c o m p e n s a t e d f o r t h e d e c l i n e s in m a n u f a c t u r i n g t h a t o c c u r r e d i n all s i x D i s t r i c t s t a t e s . T h u s , t h e District's e c o n o m y , w h i l e f e e l i n g Nonmanufacturing Employment effects in a of 1970, the w a s s o m e w h a t T he national able their national W h a t does this i m p l y a nd the the or year the in nation. Although industrial growth w a s manufacturing rapidly a n d long-run growth u na nswered for 1 9 7 1 ? nation's deviation not recovers m o r e 6 n e w than counterparts. their l o n g - r u n Southeast's W h e t h e r i 1970 the d ow nt ur n l a r g e s t m a n u f a c t u r i n g e m p l o y e r s all o u t p e r strayed f r o m I greet the better disposition f or me d region's l 1969 to e c o n o m i c paths m u c h in the sectors the in 1 9 7 0 , smaller. region b e g i n s t o f o l l o w this path o n c e again remains 1971's question. WILLIAM D. TOAL M O N T H L Y R E V IE W B a n k in g : A R e r u n in R e v e r s e In 1970, many of the same factors that affected the operations of banks nationally also had a strong influence on banks in the Southeast. The overall economic climate, credit conditions, and monetary policy were the overriding influences on banks during this last year. Furthermore, those factors affecting banks in 1970 turned out to be almost completely opposite in their direction in comparison with those same factors a year ago. 1970 Brings Reversed Banking Conditions Casting back to the year before—1969—, a restrictive monetary policy, rising demands for credit, and a generally strong economy dominated banking and became more binding as the year wore on. But, in 1970, these conditions were largely reversed; therefore, pressures on banks eased considerably. The demand for bank loans decreased; monetary policy turned moderately expansive; and these changes occurred in the context of reduced economic activity. Other changes point out the differences between the last two years. When the Federal Reserve System raised the discount rate in December 1968, it, in effect, signaled the intent to pursue a restrictive monetary policy. The Board of Governors increased the reserve requirement on demand deposits and allowed a further increase of one-half percent in the discount rate in April. Other market rates rose throughout the year because of increasing credit demands. Many banks raised their prime rates three times in 1969. On the other hand, declining short-term interest rates marked 1970. Banks lowered the prime rate five times during the year, following reduced demands for bank loans, reductions in other short-term rates, and increased fund availability. The Federal Reserve Banks reduced the discount rate once in November and again in December, bringing it more in line with other market rates; the Board lowered the reserve requirement on time deposits in September. Time Deposits Spark Deposit Growth The strong deposit inflows in 1970 point toward the less-restrictive monetary conditions prevailing at District banks, sharply contrasting with the hesitant growth and, in the end, deposit losses during 1969. In early 1970, nearly FE D ER A L R ESER V E BANK O F ATLA N TA 7 DISTRICT MEMBER BANKS DEPOSITS % LOANS Chg. INVESTMENTS --1 5 1970 + 1969 Other Demand Other Time — 15 U.S. Govt. o n e - f o u r t h o f t h e District m e m b e r banks deposit totals year Deposit losses w e r e larger b a n k s In part, b el o w and increased ability to of a concentrated at b a n k s last y e a r s u p p l i e d their those at t h e District's o p e n market the Board m a x i m u m of and deposits. Rates on all consumers rates. Governors' By time and responded their t i m e in the two-year maturity time a c a m e increase in - 10 “ the b a n k s are deposits held newly - 5 rose, favorably to the consumers deposits -1 5 savings deposits. interest-bearing year-end, C h g . , N o v . ’6 9 - ’7 0 e nhanced However, interest rates that m e m b e r a l l o w e d to p a y o n % operations m a j o r i n f l u e n c e in t h e d e p o s i t e x p a n s i o n from MEMBER BANK DEPOSITS in Flo ri da . reserves to b a n k s expand reported ago. and higher nearly offered half of one- d eposits that p a y Ala. Fla. and Ga. La? Missf’Tenn^Dist. * S i x t h District p o r t i o n o n l y rates o f 5V 2 p e r c e n t a n d 5 3A p e r c e n t , r e s p e c t i v e l y . F o r s o m e o f t h e " m o n e y m a r k e t " b a n k s in t h e D i s t r i c t ; l a r g e r cities, t h e r e l a x a t i o n in i n t e r e s t rate regulations financial and the decline instruments have once again funds by successfully c o m p e t e relaxation rates that r a n g e d b e t w e e n of 30-59 days a n d days and halted a n d but in rates 7 1/2 through allowed for CD's. on state and local In J u n e , unable w a k e to CD's. of governmental m a n y large finance funds then feared suspended T he of m o r e than 7 V 2 8 back t h o s e h a r d - p r e s s e d b u s i n e s s f i r m s that, u p until w er e Since were paper 30- quickly offered relying on paper June, the businesses and total v o l u m e channeled financing from to the market. larger for m o s t CD's, Atlanta of the banks w ere District's i n c r e a s e attracting funds individuals. In September, the larger represented the substitution of develop the to part mainly August of this of in from and C D these i n s t r u m e n t s for c o m m e r c i a l Board the requirements gain " m o n e y p a p e r that the latter's c o m m e r c i a l for the to p a y million. at the This outstanding larger District v o l u m e last w as banks m o r e February— the paper first t i m e . At the e n d of 1970, the v o l u m e ing rates subjected reserve to 89- da ys these deposits, the then b a n k s ' s u b s i d i a r i e s w e r e t h e n i s s ui ng . In S e p t e m b e r , in t h e Board Banks short-term market" a l i q u i d i t y crisis c o u l d percent on from companies rate limitations o n larger b a n k s a bodies. roll o v e r t h e i r c o m m e r c i a l CD's responsible large District b a n k s — longer-term of funds maturities of the Penn-Central bankruptcy. T h e Governors and v o l u m e result that commercial maturities of w as the then, offer primarily those outside Atlanta— attracted substantial with rose sharply. The to runoff of C D ' s June, other short-term banks 6V 4 p e r c e n t percent on over. T h e on that t h e y c o u l d selling l a r g e - d e n o m i n a t i o n initial J a n u a r y 280 m ea nt of C D ' s outstand totaled than low $850 double point of the the M O N T H L Y R E V IE W runoff— a n d greatly e x c e e d e d r e a c h e d in l at e 1 9 6 8 w h e n these peak MEMBER BANK LOANS % deposits. T he dramatic greatly turnabout reduced funds for banks' the reserve sales b y $400 the about $200 reserve of progressed w as on by the as the indicated by the since not did drop of the Banks level late 1 9 6 9 , not been whereas clearly s h o w of in Federal Ala. Fla. Ga. a discount i n c r e a s e d availability o f a n d outside large the decline activity La* Miss*Tenn* Dist. * S i x t h D i s tr ic t p o r t i o n o n l y use in t o w n s larger MEMBER BANK INVESTMENTS in d i s c o u n t activity until late t h e f o l l o w i n g s u m m e r . reduced Less level o f b o r r o w i n g l a r g e r District cities h a v e banks of year off to o n l y m i n i m u m latter p a r t o f 1 9 7 0 . borrowers e nd reserves w e r e m i l l i o n in t h e final q u a r t e r of 1 9 6 9 but d r o p p e d in t h e District exceeded at t h e d i s c o u n t w i n d o w nearly $ 9 0 1969, banks R e s e r v e B a n k of Atlanta. T h e averaged “ 15 b or ro we d t h a n their p u r ch as es . the also late funds overnight million m o r e borrowing In C h g . , N o v . ’6 9 - ’7 0 inflows use However, of these pressure to Federal million. sales in d e p o s i t necessity purposes. purchases 1970, the the previous b a n k s c o u l d still a t t r a c t % In part, t h e reflects C h g . , N o v . ’6 9 - ’7 0 -1 5 the a d e c l i n e in t h e relative c osts o f f u n d s o b t a i n e d f r o m o t h e r s o u r c e s . Banks have w i n d o w generally regarded as a s e c o n d a r y , for m e e t i n g reserve the not a discount primary, source requirements. Bank Credit Proves More Expansive In 1 9 6 9 , t h e inability o f b a n k s caused a s e r i o u s strain o n M an y, to e x p a n d deposits t h e i r l e n d i n g ability. particularly t he larger o ne s, w e r e f o r c e d to sell o f f l a r g e a m o u n t s in o r d e r t o m e e t the o f U . S. T r e a s u r y rising d e m a n d s Ala. Fla. securities Ga. La* Miss?Tenn?Dist. * S i x t h D is t r i c t p o r t i o n o n l y for b a n k loans. But an expansive m o n e t a r y policy b ro ug ht a return the to deposit District began inflows banks' to s h o w c o m m i t m e n t s up from and requests. expansive than s l o w d o w n by lending in 1 9 6 9 . a short-term to of m o r e less Business loans proved a b a n k c r e d i t in t h e a ll of commercial and nearly 12-percent of term loans, business loan As they banks an in 1 9 7 0 , advance unusually in p r e v i o u s attempted stopped expansive rebuild U. returns o n municipal to a d d issues to their and obligations a substantial v o l u m e investment despite m o r e expand loans credit greater v o l u m e . and invest than 6 percent less t h a n 3 percent in 1 9 7 0 , in 1 9 6 9 . in the be a rest o f t h e better before. country, year M a n y for of the banks 1970 District turned banks out than the restrictive c o n d i t i o n s changed, and pressures steadily of liquidity, m a n y banks— an inflow of deposits— supplied reserves to b a n k s , a l l o w i n g t h e m to r e d u c e their d e p e n d e n c e u p o n b orrowed less e x p a n s i v e , liquidity. funds. and Bank banks Because of lending turned these banks should to credit d e m a n d s m e e t the a m o r e expansive rebuilding improved Southeastern feel f r o m b e c a m e to n o w be they conditions, better able are e c o n o m y likely during to 1971. of tax-e xe mp t portfolios. FE D ER A L R ESER V E BAN K O F A TLA N TA a record-high caused to in 1 9 7 0 , b e c a m e less b i n d i n g . T h e l i f e s t r e a m o f c o m m e r c i a l v ol u m e type their As to influencing S. G o v e r n m e n t securities. Faltering l o a n d e m a n d banks T he position c r e d i t — total with industrial y e a r s , fell s l i g h t l y . to selling off 1969. bank year in c o n t r a s t w i t h in M e m b e r capital categories of business loans p os te d smaller gains or outright declines a 1970—A Better Year for Banking their long-term in general the attempts portion w ere comfortably c o m p a r e d m u c h the m o r e m e n t s — increased w as activity a n d refinance Almost i n (1) l e n d i n g reflection of b o t h in e c o n o m i c business markets. the cutback banks Results conditions for evaluating Total noticeably weak, less p r e s s u r e o n capacity. (2) i n t h e e s t a b l i s h m e n t stringent t er ms a n d loan and lending District JOHN M. GODFREY 9 T h e A C o n s u m e r : R e lu c t a n t Throughout m o s t of 1970, unsettled e c o n o m i c as e l s e w h e r e , the S p e n d e r generated consumer. As a a m o o d conditions r e s u l t , t h e first y e a r o f t h i s d e c a d e t h e overall p e r f o r m a n c e o f t h e " S o a r i n g Sixties" a n d ground. This w a s in t h e S i x t h District, of uncertainty that particularly affected partly b e c a u s e apprehensive contrasted sharply with n e v e r qui te g o t off t h e c on sumers responded unc er ta in , c h a n g i n g e c o n o m i c c o n d i t i o n s b y k e e p i n g a tight rein o n to their p u r s e strings. A s t e a d y d ie t o f rising u n e m p l o y m e n t consumers, as demonstrated department s t o r e sales. sales c o n t i n u e d the largest Orleans, wer e T he not areas spared sluggishness of s a l e s in g e n e r a l . T h e making m on th s such the in District, adverse department the of Sou th er n of rate o f Atlanta, effects of District increase sales w as Miami, c o n s u m e r store fell b e l o w August, mid-September, sales. S o u t h e r n e r s and as furniture, 1969 the anxiety extended and previous luxury goods. slowed and apparel of and medical ownership i n c r e a s e s in t h e o v e r a l l District c o n s u m e r s ' to 5.2 During further, to 4.0 percent. prices a n d care relatively uneasiness. T h e Atlanta C o n s u m e r percent. rate o f c h a n g e t w o less f o r h i g h e r - p r i c e d the s e c o n d t h e U . S., r i s i n g f o o d region Motors the at a 6 - p e r c e n t a n n u a l increase eased retail recovery appeared General reversed also s p e n t of I n d e x d u r i n g t h e first q u a r t e r o f 1 9 7 0 c l i m b e d h o m e and c a r s s o l d in t h e levels. A l t h o u g h sharply televisions, large a n d w e r e o n e s o u r c e of c o n s u m e r quarter, the Even N e w m o d e r a t i n g gradually, c o n s u m e r price increases r e m a i n e d quarter, the in in 1 9 6 9 . representative of domestically p r o d u c e d d u r i n g July a n d of i m p r o v e d Although anxiety activity. n u m b e r began merchandise, the performance dollar v o l u m e , in the d u r i n g t h e first h a l f o f 1 9 7 0 in t h e nurtured sagging t o fal l d u r i n g t h e y e a r , a t r e n d t h a t a c t u a l l y b e g a n lackluster sales strike, w h i c h the Based on metropolitan experienced by w er e sizable largely in t h e third In A t l a n t a , a s increases Price rate, b u t in t h e responsible for in costs the index. reluctance to s p e n d freely w a s reflected in t h e moderate u s e o f i n s t a l m e n t c r e d i t . F o r t h e first t h r e e q u a r t e r s o f 1 9 7 0 , t h e e x p a n s i o n in c o n s u m e r i n s t a l m e n t credit at c o m m e r c i a l banks w as o n l y slightly g r e a t e r t h a n d u r i n g t h e s a m e p e r i o d in 1 9 6 9 . T h e r e w e r e s e v e r a l r e a s o n s f o r this: Slu gg is h a u t o sales r e t a r d e d t he g r o w t h of auto loans, w h i c h m a k e up a sizable total o f n e w c o n s u m e r l o a n v o l u m e . A s p r e v i o u s l y m e n t i o n e d , t h e s l o w d o w n M O N T H L Y R E V IE W The performance of department store sales weakened further during 1970. Y e a r to Y e a r % Chg. Consumers' reliance on instalment credit from banks showed little net change from the reduced 1969 level. Million $ - Net Change -60 District 1968 1969 1970 b u t this w a s growth, n o t t h e case. District p e r s o n a l i n c o m e though slowing during p i c k e d u p a g a i n in t h e s e c o n d consumers Although slowing gradually during the year, the cost of living increased in Atlanta about as much as nationally. Q tr ly . % Chg., A n n . R a t e -10 it w a s w er e not in a t h e first q u a r t e r , quarter. O b v i o u s l y , spending m o o d . Hence, n o t sur pr is in g to d i s c o v e r that a relatively large por ti on of the average besides being used obligations, w a s Increased banks put into s o m e inflows of time and savings associations influenced by availability of this changes credit to out. form of savings. savings Such and inflows loan are in i n t e r e s t r a t e s a n d market Nevertheless, they reflection c o n s u m e r of income, deposits to c o m m e r c i a l inflows bear consumer's to p a y off past i n s t a l m e n t d e b t wer e the instruments. also, t o anxiety. s o m e extent, Additionally, a the n a t i o n a l p e r s o n a l s a v i n g rate for t h e third q u a r t e r w as In at t h e highest s ummary, e co n o m i c level 1970 in m o r e w as conditions— a a year period than of of t w o years. changing uncertainty that w a s chara ct er iz ed b y a n e c o n o m i c s l o w d o w n . A n d consumers, hearing and reading m o r e d iscouraging— rather than e n c o u r a g i n g — e c o n o m i c n e w s wer e r e p a y i n g their debts, bolstering their savings, a n d holding their spending d o w n to a m i n i m u m . W h a t d e p e n d in the limited purchases the c on s u m e r repay goods. their debt levels for m o s t Increases supported of high-ticket increase in a in A n d loans consumers obligations of the at continued relatively i nc om e their c o n s e r v a t i v e and saving t a k e s in 1 9 7 1 will or not consumers behavior by spending less. to EMERSON ATKINSON could rate o f c o n s u m e r FE D ER A L R ESER V E BANK O F ATLA N TA reverse m o r e whether high year. personal higher merchandise for n o n a u t o m o t i v e course the e c o n o m y partly o n have spending, 11 C o n s t r u c t io n : S t u n t e d G r o w t h Construction activity in the Southeast continued to increase during 1970; however, its rate of growth was less than half of that recorded in 1969.1 Although residential construction was unchanged from a year ago, nonresidential construction expanded enough to push total construction above 1969 levels. While this increase in total construction was smaller than in 1969 or in 1968, it was sufficient to bring the region's rate of growth in construction activity above the nation's for the third consecutive year. A combination of higher construction costs, financing problems, changes in national economic conditions, and special local factors influenced all types of construction in the Southeast during 1970. But residential and nonresidential construction do not always react in the same way to these influences and, therefore, will be considered separately. No Gains for Residential Construction According to conventional wisdom, economic sluggishness frees resources for use in residential construction, thereby promoting an increase in residential construction activity. But in 1970, this was not the case. Although the nation and the Southeast experienced less-intensive demand for resources, increasing credit availability, and declining credit costs, the region's residential construction activity showed very little growth. A first-quarter surge put residential activity well ahead of 1969 levels; however, this lead was overcome as declines from 1969 levels appeared later in the year. The first-quarter surge was a continuation of a series of substantial monthly increases in residential activity that began in mid-1969. These increases resulted primarily from a large volume of activity in southern Florida. When this activity declined after the first quarter of 1970, the region's residential construction totals were reduced. The depressing effects would have been even more severe if residential construction in Florida's 1 Construction activity is measured by the dollar value of construction contracts awarded. This is an acceptable proxy for construction expenditures. Normal seasonal variations are accounted for in the analysis of these data. M O N T H L Y R E V IE W and Construction contract volume in both residential and nonresidential sectors declined after reach ing new highs early in 1970. as each a portion of the of total District building states p e r m i t s — in except Georgia. A Balancing Act Forces that residential by other w o r k e d to inhibit construction forces that w o r k e d activity d u r i n g 1 9 7 0 . O n push of substantial housing w as low-cost region's were balanced t o i n c r e a s e this the o n e hand, the u p w a r d unsatisfied d e m a n d for reinforced b y subsidy p r o g r a m s residential c o n st ru ct io n. O n hand, d o w n w a r d fading the activity pressure w a s building b o o m in for the other exerted b y the southern Florida and a d v e r s e e l e m e n t s , s u c h as rising b u i l d i n g c os t s a n d restricted credit and availability early A large housing backlog w as influence behind the The of d e m a n d important construction nation its h o u s i n g . for expansionary Southeast began rest o f t h e quality c o m m i t m e n t unsatisfied most residential during 1970. and of the on financing in t h e y e a r . activity the 1960's well in t h e a d e q u a c y At present, m u c h of the area r e m a i n s b eh in d, a l t h o u g h the region's relatively rapid recent years construction. Tampa-St. Petersburg Mississippi over had not area and maintained in G e o r g i a and a substantial W e a k n e s s in Continued edge rates o f m o r t g a g e 1970, a to h o u s i n g d e m a n d , of activity on multi-unit projects. W h i l e the drop in s u c h activity w a s southern Florida, permits in unit low population in in residential vacancy foreclosures in r e s i d e n t i a l c o n s t r u c t i o n a p p e a r e d slowing and gains rates for give e v i d e n c e of i n t e n s i v e u s e o f t h e e x i s t i n g h o u s i n g s t o c k . In p ro no un ce d five-or-more p ro mp te d both rented a n d o w n e r - o c c u p i e d housing a nd l ow y e a r - e a r l i e r activity. primarily rise in i n c o m e has projects fell— b o t h most for absolutely such intensive use construction and in e c o n o m i c activity. Strong land housing G o v e r n m e n t costs d e m a n d subsidies % Chg. f r o m P r e v . Yr. * that sub si di ze families with and was local provided incomes declines reinforced or housing. by M o s t by programs interest p a y m e n t s low impetus on mortgages for o w n e r s for of l o w - r e n t h o u s i n g . T h e s u b s i d y p r o g r a m s w e r e partly responsible for proportion -30 a strong of low-cost of these subsidies w e r e Residential construction contract volume fell in Florida, but increasing volume in Georgia and Mississippi made up for most of this loss. gave in s p i t e o f g e n e r a l l y rising major of last y e a r ' s residential metropolitan m a x i m u m increases building areas. dollar price o n Such in the outside programs the set for subsidies. W i t h land in s m a l l t o w n s rural are as , b e t t e r h o u s i n g can This be and provided encourages within this a h o u s i n g that qualifies and building established type of costs price construction lower limits. outside m a j o r cities. These u pw a r d forces m i g h t h a v e increased residential c o n s t r u c t i o n not also exerted construction affected by important Financing crucial lenders deposit during c o m m i t m e n t s planned period. forced w as and the wer e adversely cash first flows restricted d u r i n g Consequently, to cancel, reduce, the v o l u m e of to quarter. this m a n y o r string residential c onstruction. S u c h influenced had Residential activity d u r i n g 1 9 7 0 planning adversely if d e p r e s s i n g f o r c e s influence. restricted builders w e r e out an actions residential c o n s t r u c t i o n activity for t h e entire y ear; a l t h o u g h deposit a nd FE D ER A L R ESER V E BAN K O F A TLA N TA cash flows recovered in late 1 9 7 0 . 13 Low savings inflows in late 7969 and early 1970 adversely influenced lending for residential con- contracts for quently, impressive plants considerably Although level, the by of markedly. m a d e a up activity mix 1969, national effort at the in credit of of activity o n projects. for adversely hospital This generating coincides p o w e r with electric borrowing Southern Florida's r e g i o n a l totals e v e n has declining activity accounted helped depress further. S i n c e 1 9 6 5 , for m o r e than twenty large increases each of the responded an in residential last t h r e e percent to rapidly area. in But each in 1 9 7 0 , of state a n d power. metropolitan national the areas. local however, a stock d e m a n d 1970. had governments for benefited for luxury a n d Moreover, by housing in b e g i n n i n g to the southern to reduce the rate at w h i c h a d d i n g to the stock of h o u s i n g prior activity a n d during and other nonbuilding Louisiana, a n d electric they w er e have been and pay. that residential flows costs a n d the In for facilities, in A l a b a m a , have level to large are assured s o m e on national corporate in 1970 restraint of this also increased; investment the rate of diminished; 14 growth and in the commercial and continues investment construction m an uf ac tu ri ng capacity the investment nonresidential nonresidential year progressed, u nu se d local since v ol um es lit tl e c o n t r i b u t i o n the O n to and reduced, fallen. region nation i nc om e additions state if p r e d i c t i o n s o f l it tl e g r o w t h the building slow likely corporate contract If t h e of been have of T he rising sector, influence have in remain large deposit 1970. capacity already L o w in 1 9 7 1 . ill sector, d e p r e s s i n g forces. problems rates the important to f ol lo w during as potential Financing already these as a n programs customers construction. and taken possibility of c o n t i n u e d interest activity subsidy investment as at faster nonresidential well-founded, But on progressed, residential lenders generating hand, an and housing governments has the nonresidential electric other g o t t he y e a r off to construction. put hospital push, while financing p ro bl em s to remain the In d e m a n d of to and 1970 not necessarily b e 1971. reactions growth as c o n t r a c t s in F l o r i d a , L o u i s i a n a , a n d T e n n e s s e e nonresidential Further increased a f l y i n g start. L a t e r , l a r g e e l e c t r i c g e n e r a t i n g p l a n t b uo y e d market these a squeeze significantly m i t i g a t e d b y cash market in t h a t a r e a . construction Tennessee for continue. were generating to from costs declined declines should m a d e In J a n u a r y , a l a r g e v o l u m e o f c o n t r a c t a w a r d s plants, both construction unsatisfied Some Increase for Nonresidential Construction manufacturing Although to give a n u p w a r d unsatisfied d e m a n d and that revenues. d e m a n d had long-term educational, a n d operating portent depress builders Florida than buoyant retirement h o m e s 1970, fell the area during e c o n o m i c in m e e t i n g to in t h e expansion c o m b i n e d by rates levels allowed resulted governmental, units High Implications for 1971 major links b e t w e e n sluggish significant p ro gr es s three Florida a n d market and h o m e s b e l o w wer e effects in construction of rapid e c o n o m i c to 1 9 7 0 ; falling Close in s o u t h e r n e c o n o m y period population Florida's m a n y to large construction lat e in t h e y e a r , w h e n fell builders for s e c o n d residential southern for h o u s i n g while rising i n c r e a s e in d e m a n d It h a s h a d construction years rates adverse the this a r e a of t he region's residential c onstruction. until governments residential to a producers of u nexpectedly affected in level. in t h e r e g i o n w e r e f o r c e d t o p o s t p o n e construction and change g o v e r n m e n t a l , educational, a n d hospital Several interest this g ov er nm en t national electric i n its facilities of electric Southeast d e m a n d costs of the their c ap ac it y a h e a d growth change but declined. construction in been construction generating building changes facilities keep in buildings parallels Increased than and educational a small larger p r o p o r t i o n 1970 construction only Electric m u c h in levels h a d nonresidential changed C o n s e year-end. there w a s mix fel l. first-quarter gains o v e r 1969's nonresidential construction cut -5 0 0 manufacturing the during can patterns in c o r p o r a t e 1971 are to g r o w t h be in expected from m an uf ac tu ri ng plant construction. corporate v o l u m e of BOYD F. KING M O N T H L Y R E V IE W A g r ic u lt u r e : A Y e a r o f B o u n t i f u l P r o d u c t io n District crop production soared in 1970, in spite of several setbacks. Early summer drought and then torrential rainfall during the harvest season threatened most crops. Leaf blight took its toll on District corn production. During early spring and late fall, severe cold struck sharp blows to fruits and vegetables. Paralleling the growth in total crop output, livestock production also increased, responding to 1969's high prices. Prices were declining rapidly, however, as 1970 drew to a close. Crops Production of most of the District's crops increased by at least 10 percent during 1970. Only corn, hit hard by leaf blight, and rice suffered production declines. Rice production actually held up well in view of the 15-percent acreage reduction in 1970. Louisiana producers managed to maintain production at the 1969 level, in spite of the acreage cut. The large increase in grain sorghum output appears particularly bright, since the prospect for next year's corn production is dismal. Although total production amounted to less than 10 percent of the corn crop, output more than doubled in 1970 and even tripled in Mississippi. Grain sorghum has a good future as a District feed grain crop. It will substitute for corn in the rations of the District's growing livestock industry and reduce the region's dependence on a disease-troubled crop. Most crop farmers were doubly blessed by an increase in both production and prices. Even the steep drop in corn output was somewhat offset by a price increase. Florida orange growers were not so fortunate, however. Their bumper crop, for which there is no guaranteed support price, cut prices nearly in half. Livestock Soaring livestock prices of a year ago stimulated farmers to increase output of hogs, broilers, and milk. Although the slaughter of cattle and calves within the District was down, total production was probably up, since a major share of the calf crop is moved outside the District for finishing and is not accounted for in the District's slaughter statistics. For this reason, F E D ER A L R ESERV E BANK O F ATLAN TA 15 Bountiful production and higher prices for most commodities characterized 1970's agricultural sector. % -4 0 r Chg., Yr. A g o 0 40 f---- 1 r $ i the increase in D i s t r i c t h o g understated. H o g w h o l e increased District from egg dramatically during the output and m o r e than any and the t " * I Production** higher prices e c o no mi c i ^ H I I Price* have, n o sharply. of livestock p r o d u c t i o n in p r i c e . the only producers during lit tl e the in t h e increased output year. Such bright c i r c u m s t a n c e s for 1 97 0' s m i l k industry doubt, long-term Sugarcane d o w n c hanged greatest d r o p livestock g r o u p that e x p e r i e n c e d and as a last h a l f broiler o u t p u t increased other form suffered Dairy farmers w e r e Oranges prices a year ago. H o w e v e r , in 1 9 7 0 is a l s o nation of 1970, c au si ng h o g prices to m o v e 100 Grain Sorghum production slaughter for the been slide nationally a n d in responsible for s l o w i n g milk within c o w the n u m b e r s the both District. P Cash Receipts Peanuts P In spite of prices broiler a n d Cotton □ of these were the increased wer e l e a d i n g s t a t e in f a r m loss o f citrus i n c o m e . had g a i n s in c a s h M o s t Soybeans 1969 levels, 1969's income, Other for the level. suffered District Florida, an District states as 5 p e r c e n t offsetting Florida's i n c o m e and for receipts, reflecting receipts of as m u c h of these gains w e r e sectors of G e o r g i a receipts of lower incomes Essentially b e c a u s e in c a s h f a r m the over sharply reduced cash slightly a h e a d 8-percent reduction Tobacco into citrus p r o d u c e r s . losses, f a r m only production, translated realized A l a b a m a losses. in t h e c r o p and the livestock sector of Tennessee. Credit Broilers Although higher throughout m u c h interest rates predominated o f last y e a r , f a r m e r s ' use of Milk Hogs Total income was up slightly, but crop receipts lagged behind the year-ago level. Billion $ 3 - Crops* Total -6 Eggs -4 Rice 0— 3 - Livestock* Cattle & Calves -2 Corn * P r i c e C h a n g e f r o m first 1 0 m o n t h s o f 1 9 6 9 t h r u first 1 0 m o n t h s of 1 97 0. ;* C ro p C h a n g e s b a s e d on O c to b e r 1 9 70 e s t im a t e s . 16 1969 1970 1969 1970 * 1 0 m o s . tot al M O N T H L Y R E V IE W The use of farm credit increased, but lenders did not share equally in the growth. T h e F e d e ra l R e s e rv e S y stem p a id th e U.S. T re a s u ry $ 3 ,4 9 3 ,0 0 0 ,0 0 0 d u r in g 1 9 7 0 . U n d e r a p o lic y a d o p t e d b y th e B o a rd o f G o v e r n o rs a t t h e e n d o f 1 9 6 4 , th e F e d e ra l R e s e rv e B a n k s' n e t e a rn in g s (a fte r s ta tu to r y d iv id e n d s to m e m b e r b a n k s a n d a d d itio n s to su rp lu s ) a re t u r n e d o v e r to t h e U.S. T re a s u ry as in te r e s t o n F e d e ra l R e s e rv e n o te s . T h e R e s e rv e B a n k s' n e t e a rn in g s in 1 9 7 0 a m o u n t e d to $ 3 ,5 6 7 m illio n ; d iv id e n d s , $41 m illio n ; a n d a d d itio n s to s u rp lu s , $33 m illio n . Million $ 0 500 1000 r=--------------- r— 1 Individuals & Others ■ FLB / / / / / / / / / / / / / / / / / ^ 1970* PCA Insurance Cos. Commercial f // // // / / y / / / / j Banks*** Banks for Cooperatives * FHA** - ■ * D a t a for F L B , P C A , a n d c o m m e r c i a l b a n k s a r e a s of J u n e 3 0 o f e a c h y e a r . J a n u a r y 1 d a t a a r e s h o w n f o r all o t h e r lenders. * * D i r e c t f a r m l o a n s only. * * * R e a l e s t a t e l o a n s only. credit c o n t i n u e d to g ro w, from farmer-owned 1969. and T he individual growth lenders b u t at a r e d u c e d credit shared mos t companies experienced loan only volume, mild rate of the insurance growth whereas the in Farmers H o m e A d m i n i s t r a t i o n d e c r e a s e d its d i r e c t l e n d i n g . There w a s d e m a n d l it tl e e v i d e n c e declining by short-term production loans, s u c h a noticeable as t h o s e credit associations. Outlook T he extremely favorable prices that farmers r e c e i v e d f o r m o s t c r o p s in 1 9 7 0 s h o u l d stimulate production during 1971. A creages of soy be an s a n d feed as grains, in p ar t i c u l a r , a r e producers with respond this e x p a n s i o n credit, b o t h to will c o m e for p r o d u c t i o n acreages that Livestock producers are adjustment w h e n will expand profits. Along additional expenses brought heavy likely t o higher into supplies use and of for n e w production. experience a available b e c o m i n g expected weather price-cost feed m o r e supplies. plentiful, With interest are loan funds rates a re to decline, t h e r e b y hel pi ng farmers the expected continuation CHANGE IN PAR STATUS Effective January 7, 7977, checks drawn on all banks in Tennessee may be cleared through the Federal Reserve System at par. This is the result of recent legislation in Tennessee. DECEMBER 4, 1970 PLANTERS TRUST & SAVINGS BANK Opelousas, Louisiana Began to remit at par. DECEMBER 15, 1970 HOMOSASSA SPRINGS BANK Homosassa Springs, Florida Opened for business as a nonmember. Officers: George H. Brannen, chairman of the board and president; George H. Brannen, II, vice president; and Rayburn N. Joyner, cashier. Capital, $180,000; surplus and other capital funds, $180,000. year of of m ea ts b r o u g h t b a c k into b a l a n c e w i t h c o n s u m e r d e m a n d and A n n o u n c e m e n ts total for credit; h o w e v e r , t he re w a s shift t o w a r d offered of Ban k agencies in l o a n s o u t s t a n d i n g . B a n k s a n d agricultural ANNOUNCEMENT of to the squeeze. DECEMBER 18, 1970 FARMERS AND MARINE BANK Bayou La Batre, Alabama Opened for business as a par-remitting nonmember. Officers: Clarence M. Frenkel, Jr., president; and Willie W. Dowling, vice president and cashier. Capital, $250,000; surplus and other capital funds, $250,000. GENE D. SULLIVAN FE D ER A L R ESER V E BAN K O F A TLA N TA 17 S ix t h D i s t r i c t S t a t i s t ic s S e a so n ally A djusted (All d a ta a re indexes, 1957-59 = 100, u n less in d icated otherw ise.) Late st M o n th 1970 O ne M on th Ago Tw o M o n th s Ago O ne Year Ago Two M o n th s Ago One Year Ago 351 286 349r 198 362 154 327 180 174 181 128 90 181r 173r 182r 130 93 1 81 173 182 129 89 177 178 176 135 84 4.2 41 .6 3 .9 4 1 .2 r 3.7 4 0 .8 4 1 .3 408 292 312 402 286 309 401 288 302 378 263 294 258 129 251r 17 2 255 136 275 149 152 135 160 145 48 15 2 136 160r 141r 48 15 1 138 158 129 49 154 146 157 152 52 F L O R ID A S IX T H D I S T R I C T IN C O M E IN C O M E A N D S P E N D IN G N o v. O ct. O ct. O ct. 262 167 124 175 N o v. N o v. 260r 142 257 155 179 262 167 149 169 323 327 338 329 3 41 304 320 298 N o v. N o v. N o v. N o v. Nov. Nov. N o v. Nov. Nov. Nov. Nov. N o v. Nov. Nov. 152 144 174 141 174 111 112 179 154 131 54 179 155r 130 53 152 14 5 174 141 175 118 106 124 1 27 113 192 154 128 55 152 150 176 143 182 116 106 126 1 31 152r 144r 175r 142r 174 118 106 1 23 13 1 N o v. 4 .8 4 .8 r 4.6 3.7 10 2 112 188 In s t a lm e n t C r e d it at B a n k s * (M il. $) EM PLOYM ENT AND P R O D U C T IO N N o n fa rm E m p lo y m e n t t . . . . ................... M a n u f a c tu rin g A p p a re l ............................... C h e m i c a l s ........................... F a b r ic a t e d M e t a l s ............... F o o d ...................................... Lbr., W o o d P rod ., F u r n . & Fix. T e x t ile s ........................... T r a n s p o r t a t io n E q u ip m e n t U n e m p lo y m e n t R a te (P e r c e n t of W o r k F o r c e J t . . In s u r e d U n e m p lo y m e n t (P e r c e n t o f C o v . E m p .) . . . A v g . W e e k ly H rs. in M fg . (H rs.) C o n s t r u c t io n C o n t r a c t s * . . . E le c t r ic P o w e r P r o d u c t io n * C o t to n C o n s u m p t i o n * * . . Paper ........................... P r i n t in g a n d P u b l i s h i n g N o n e le c t r ic a l M a c h i n e r y E le c t r ic a l M a c h i n e r y . . . T r a n s p o r t a t io n E q u ip m e n t F IN A N C E A N D O ne M o n th Ago L a te st M o n th 1970 12 0 110 1 31 137 117 2 10 152 140 56 ................... N o v. M a n u f a c t u r i n g P a y r o l ls F a rm C a s h R e c e i p t s ............................ O ct. 222 EM PLOYM ENT N o n fa rm E m p lo y m e n t t ................... N o v. M a n u f a c tu rin g ............................... N o v. N o n m a n u f a c t u r i n g ........................... N o v . C o n s t r u c t i o n ............................... N o v. F a rm E m p l o y m e n t ............................... N o v. U n e m p lo y m e n t R a te (P e rc e n t o f W o r k F o r c e J t ............... N o v. A v g . W e e k ly H rs. in M fg . (H rs.) . . . N o v. 2.8 F IN A N C E A N D B A N K IN G M e m b e r B a n k L o a n s ........................... N o v. M e m b e r B a n k D e p o s i t s ....................... N o v. B a n k D e b i t s * * .......................................N o v. G E O R G IA IN C O M E M a n u f a c t u r i n g P a y r o l ls ................... N o v . F a rm C a s h R e c e i p t s ........................... O ct. EM PLOYM ENT N o v. N o v. N o v. N o v. Nov. Se p t. O ct. •N o v. Oct. Oct. Oct. O ct. O ct. Oct. Oct. Oct. O ct. O ct. Oct. O ct. Oct. O ct. O ct. O ct. O ct. 3.0 40 .3 217 230 207 168 3.1 40.1 201 233 174 165 3.3 4 0 .0 246 216 271 168 96 310 244 207 166 236 262 194 165 262 288 168 1 82 16 7 199 238 361 605 382 1.8 4 0 .8 20 0 216 1 87 16 1 10 1 10 1 10 2 311 246 209 169 235 266 196 1 67 269 290 169 184 170 311 245r 207 r 167 234r 260r 195 165 268 290r 168 184 169r 202 202 241 356 655 360 241 370 615r 378 N o v. N o v. 362 299 360 300 358 302 335 282 N o v. N o v. N o v. 252 204 293 247 203 287 249 206 282 229 1 89 278 268 241 203 161 229 254 201 169 263 286 168 1 92 170 20 0 244 376 583 367 B A N K IN G Loans* D e p o sits * N o n fa rm E m p lo y m e n t t ................... N o v. M a n u f a c tu rin g ............................... N o v. N o n m a n u f a c t u r i n g ........................... N o v. C o n s t r u c t i o n ............................... N o v . F a rm E m p l o y m e n t ............................... N o v . U n e m p lo y m e n t R a te (P e r c e n t o f W o r k F o r c e J t ................N o v . A v g . W e e k ly H rs. in M fg . (H rs.) . . . N o v. 4 .0 3 9 .0 4.1 3 9 .0 4 .0 3 9 .0 3.1 4 0 .5 357 252 358 246 355 247 344 236 322 229 187 222r 230 269 216 164 132 119 135 118 49 132r 119 135r 116 43 131 12 0 122 134 119 43 135 129 49 6.6 6 .6 r 4 1 .9 r 6.6 4 1 .8 5 .4 4 2 .0 221 295 195 213 296 198 209 270 179 207 297 131 290r 78 287 173 278 13 1 152 160 149 159 46 152 159 14 9 160 43 152 159 14 8 16 3 46 150 160 146 167 46 5.1 40 .0 5 .2 r 4 0 .Or 5.0 4 0 .4 4.6 4 0 .8 460 301 314 449 298 297 436 295 290 407 273 304 F IN A N C E A N D B A N K IN G M e m b e r B a n k L o a n s ........................... N o v . M e m b e r B a n k D e p o s i t s ....................... N o v . B a n k D e b i t s * * .......................................N o v . L O U IS IA N A IN C O M E M a n u f a c t u r i n g P a y r o l ls ................... N o v. F a rm C a s h R e c e i p t s ....................... Oct. EM PLOYM ENT N o n fa rm E m p l o y m e n t t ....................... N o v. M a n u f a c tu rin g ............................... N o v. N o n m a n u f a c t u rin g ....................... N o v. C o n s t r u c t i o n ............................... N o v. F a r m E m p l o y m e n t ............................... N o v . U n e m p l o y m e n t R a te (P e r c e n t o f W o r k F o r c e J t ............... N o v. A vg . W e e k ly H rs. in M fg . (H rs.) . . . N o v. F IN A N C E AND 43 .1 116 133 B A N K IN G M e m b e r B a n k L o a n s * ....................... N o v. M e m b e r B a n k D e p o s i t s * ................... N o v. B a n k D e b i t s * / * * ...................................N o v. 295 198 M IS S IS S IP P I IN C O M E IN C O M E M a n u f a c t u r i n g P a y r o l l s ................... N o v. v F a r m C a s h R e c e i p t s ........................... O ct. ct EM PLOYM ENT N o v. N o n f a r m E m p l o y m e n t t ....................... Nov. . N o v. M a n u f a c tu rin g ................... , Nov N o n m a n u f a c t u rin g . . . . . N o v. C o n s t r u c t i o n ................... F a r m E m p l o y m e n t ............................... N o v U n e m p l o y m e n t R a te , Nov (P e r c e n t of W o r k F o r c e J t ............... . N o v. A v g . W e e k ly H r s. in M fg . (H rs.) 230 1 14 232r 133 231 153 2 20 1 32 133 131 53 132r 1 33 131r lO O r 49 131 1 33 131 103 52 134 13 7 133 1 25 60 5.3 4 0.4 5.1 4 0 .4r 5.1 40.1 3 .9 4 0 .9 332 233 258 327 230 246 32 3 231 240 300 215 239 10 0 118 F IN A N C E A N D B A N K IN G Bank D e b it s* 18 M a n u f a c t u r i n g P a y r o l ls ................... N o v. F a r m C a s h R e c e i p t s ........................... O ct. EM PLOYM ENT N o n fa rm E m p l o y m e n t t ....................... N o v. M a n u f a c tu rin g ............................... N o v. N o n m a n u f a c t u r i n g ........................... N o v. C o n s t r u c t i o n ............................... N o v. F a r m E m p l o y m e n t ............................... N o v. U n e m p lo y m e n t R a te (P e r c e n t of W o r k F o r c e J t ................N o v. Avg. W e e k ly H rs. in M fg . (H rs.) . . . N o v. F IN A N C E . N o v. . N o v. . N o v. AND B A N K IN G M e m b e r B a n k L o a n s * ....................... N o v. M e m b e r B a n k D e p o s i t s * ................... N o v. B a n k D e b i t s * , '* * ................................... N o v. M O N T H L Y R E V IE W Late st M o n th 1970 O ne M o n th Ago Tw o M o n th s Ago O ne Year Ago TEN N ESSEE IN C O M E M a n u f a c t u r i n g P a y r o l ls ................... N o v. F a r m C a s h R e c e i p t s ........................... Oct. 249r 116 247 122 247 159 245 121 N o n m a n u f a c t u r i n g ...........................N o v. C o n s t r u c t i o n ...............................N o v. F a r m E m p l o y m e n t ...............................N o v. U n e m p l o y m e n t R a te ( P e rc e n t o f W o r k F o r c e J t ............... No v. A v g . W e e k ly H o u r s in M fg . (H rs.) . . N o v. F IN A N C E A N D EM PLO YM ENT N o n f a r m E m p l o y m e n t t ....................... No v. M a n u f a c tu rin g ...............................N o v. 148 152 148 153r 14 8 15 3 • F o r S i x t h D is t r ic t a r e a o n ly ; o t h e r t o t a ls fo r e n t ire s ix s t a t e s Two M o n th s Ago O ne Year Ago 147 15 7 53 146r 154 57 145 149 60 145 162 56 4 .9 3 9.5 5 .2 r 3 9 .7 r 4.8 3 9 .4 3.7 4 0 .4 347 230 277 355 226 284 354 230 285 317 206 278 B A N K IN G M e m b e r B a n k L o a n s * ....................... No v. M e m b e r B a n k D e p o s i t s * ................... N o v. B a n k D e b i t s * / * * .................................. N o v. 149 156 O ne M o n th Ago Late st M on th 1970 • D a ily a v e r a g e b a s i s t P r e li m i n a r y d a t a r-R e v is e d I.A. N o t a v a ila b le S o u r c e s : M a n u f a c t u r i n g p r o d u c t io n e s t im a t e d b y t h i s B a n k ; n o n fa r m , m fg . a n d n o n m f g . e m p., m fg. p a y r o lls a n d h o u rs, a n d u n e m p ., U .S . D ept, o f L a b o r a n d c o o p e r a t in g st a t e a g e n c ie s ; c o t to n c o n s u m p t io n , U .S . B u r e a u of C e n s u s ; c o n s t r u c t io n c o n t ra c ts , F. W . D o d g e Div., M c G r a w - H ill In f o r m a t io n S y s t e m s Co.; p etrol, p rod .. U .S . B u r e a u of M in e s ; in d u s t r ia l u s e o f e le c. po w e r, F e d . P o w e r C o m m .; fa rm c a s h r e c e ip t s a n d f a r m em p ., U .S .D .A . O t h e r i n d e x e s b a s e d o n d a t a c o lle c te d b y t h i s B a n k . A ll in d e x e s c a lc u la t e d b y t h i s B a n k . D e b it s t o D e m a n d D e p o s it A c c o u n t s Insured C om m ercial B anks in th e Sixth D istrict ( In T h o u s a n d s o f D o l l a r s ) P e rc e n t C h a n g e Nov. 1970 O ct. 1970 Nov. 1969 P e rc e n t C h a n g e Year to Nov. d a te 1970 1 1 m o s. F ro m 1970 O ct. N o v . fro m 1970 1969 1969 S T A N D A R D M E T R O P O L IT A N S T A T IS T IC A L A R E A S t B irm in g h a m . . . . ............... G adsden H u n t s v i l le . . . . M o b i l e ................... M o n tgo m e ry T u s c a lo o s a . . . . . . . Nov. 1970 G a in e s v il le 2 ,0 8 7 ,0 5 2 1 ,7 0 2 ,2 5 3 - 1 +22 + 7 70 ,4 8 8 7 4 ,2 0 7 6 6 ,1 2 3 - 5 + + 6 8 7 2 1 6 ,4 0 1 2 2 6 ,0 1 2 1 9 1 ,3 4 3 - 4 +13 5 9 2 ,9 2 3 6 1 1 ,1 7 7 5 9 2 ,4 8 8 - 3 + 407 ,2 5 6 4 4 0 ,1 2 5 3 4 9 ,2 1 6 - 7 +17 + 7 1 3 0 ,1 7 6 1 2 2 ,3 5 5 1 1 9 ,1 6 2 + 6 + 9 + 4 0 + +13 M o n ro e C o u n ty . . 1 ,0 9 6 ,6 1 4 1 ,1 4 9 ,3 2 4 9 7 9 ,7 0 8 - 5 + 12 + 9 J a c k s o n v i ll e . . 2 ,0 6 8 ,1 1 2 1 ,9 5 2 ,5 1 3 1 ,7 6 9 ,7 5 2 + + 17 + 6 M i a m i ................... 3 ,6 6 5 ,8 5 7 3 ,7 1 5 ,6 0 5 3 ,3 8 4 ,5 7 5 - 6 1 9 8 0 3 ,6 7 1 7 9 6 ,2 3 4 6 6 7 ,9 9 6 +1 + O r l a n d o ............... 8 +20 P e n s a c o la 2 6 4 ,4 9 8 2 8 0 ,8 4 1 2 1 3 ,4 5 5 - 6 +24 + 13 . . . . T a ll a h a s s e e . . Beach . +14 . 2 2 1 ,5 5 5 2 1 6 ,0 4 7 1 8 8 ,1 3 4 + 3 +18 +14 . 2 ,1 7 7 ,8 2 0 2 , 2 7 9 ,0 5 8 1 ,8 7 9 ,7 4 1 - 4 +16 + 14 . 6 5 1 ,6 7 3 6 7 9 ,6 6 3 5 5 6 ,5 3 4 - 4 + 17 + 10 T a m p a — S t. Pete. W . P a lm + A lb a n y ............... 1 2 6 ,9 0 3 1 3 2 ,6 1 1 1 0 4 ,8 8 7 - 4 +21 + 15 A t la n t a ............... 7 ,5 8 9 , 8 2 9 8 ,0 4 3 ,2 6 3 6 ,7 8 4 ,0 0 7 - 6 + 12 + 14 A u g u s t a ............... 2 9 2 ,4 1 7 3 1 9 ,0 9 4 2 8 2 ,7 2 7 - 3 + 2 7 9 ,8 9 4 3 0 4 ,5 1 5 2 5 7 ,6 1 9 - 8 8 + C o lu m b u s + 9 + 4 3 3 8 ,7 5 7 3 4 9 ,2 0 4 3 1 1 ,0 3 3 - 3 + 9 + 5 3 5 8 ,2 6 1 3 4 3 ,0 8 0 2 9 3 ,2 3 5 + 4 +22 M acon . . . . ............... Savannah B aton . . . . Rouge . . . 797 ,3 2 8 4 St. A u g u s t in e St. 7 5 4 ,2 5 0 7 3 5 ,1 9 8 + 6 1 7 4 ,9 8 6 1 4 5 ,5 9 5 +1 1 7 5 ,0 3 4 1 5 7 ,4 5 1 - 5 + 8 +21 + 6 +20 + 6 1 N e w O r le a n s . . . 2 ,6 6 8 , 2 9 2 2 ,8 1 2 ,7 4 5 2 ,3 4 8 ,9 8 5 - 5 + 14 + B i lo x i — G u lfp o r t Jackson . . ............... 257 ,3 1 8 8 6 4 ,1 6 3 2 5 1 ,8 2 5 8 3 8 ,7 6 5 1 5 8 ,5 5 9 8 7 2 ,3 2 7 + + 2 +62 3 - 1 D o th a n +14 +19 2 0 ,9 5 9 2 1 ,3 6 6 2 1 ,3 3 5 - 5 1 8 ,9 4 7 3 9 6 ,8 1 6 - 1 6 8 ,9 8 7 1 7 4 ,8 0 6 - 2 - 1 ,2 2 9 ,2 0 3 1 ,0 3 8 ,6 6 2 - 7 +13 8 0 ,4 2 7 8 1 ,4 8 7 6 7 ,1 3 8 - 1 1 2 9 ,3 3 4 1 3 2 ,7 0 9 8 9 ,6 7 4 - 3 +44 +22 5 4 ,9 5 1 5 9 ,2 9 6 4 9 ,4 3 4 - 7 D a l t o n ................... 1 2 4 ,3 5 7 1 2 4 ,3 0 7 1 2 4 ,3 6 4 - 3 E l b e r t o n ............... 1 7 ,7 4 3 1 8 ,0 7 5 1 7 ,7 8 0 - 2 + 11 - 0 - 0 + 9 8 9 ,0 8 2 9 7 ,8 7 4 7 7 ,2 8 7 - 9 +15 +16 H aven Athens . . ............... B r u n s w ic k . . . . G a in e s v ille . . . 3 9 ,8 4 0 4 7 ,3 7 8 3 8 ,1 4 8 -1 6 La G ra n ge 2 3 ,2 7 6 2 5 ,1 8 1 1 8 ,0 3 3 - . . . . 2 2 ,6 6 9 - 5 +42 8 8 ,2 7 3 - 6 + 2 + 5 V a l d o s t a ............... 6 7 ,7 2 2 7 1 ,6 3 0 6 2 ,7 8 5 - 5 + 8 + 8 A b b e v ille . . . . 1 2 ,3 5 8 1 3 ,3 8 5 1 1 ,9 8 2 - 8 + 3 +0 . . . . 1 5 7 ,5 8 9 1 7 3 ,4 1 9 1 5 0 ,9 4 5 - 9 + 4 - 5 11 ,0 4 6 8 ,0 3 0 8 ,7 4 7 +26 - 3 A le x a n d r ia B u n k ie ............... Ib e r ia . T h ib o d a u x . . . . . . H a t t ie s b u r g . . . 4 6 ,2 0 0 5 1 ,5 7 6 3 9 ,6 7 4 -1 0 +16 + 7 4 3 ,7 3 7 3 7 ,8 7 2 - 4 + 11 + 5 1 3 ,4 5 2 1 3 ,7 8 4 1 3 ,0 0 5 - 2 + - 3 2 6 ,6 3 8 2 4 ,6 4 4 2 3 ,2 1 2 + 8 7 6 ,2 2 6 8 6 ,2 0 4 5 3 ,0 3 4 -1 2 - 4 5 5 ,7 4 4 4 4 ,1 9 0 -1 4 + 9 + 9 7 4 ,1 7 0 8 1 ,1 2 6 9 4 ,5 2 8 - 9 4 1 ,9 6 1 4 1 ,5 8 7 4 1 ,6 1 7 +1 + - N a t c h e z ............... -2 2 1 - 5 8 6 ,8 2 5 8 8 ,8 5 6 8 2 ,8 2 3 - + + 6 5 7 ,8 8 3 5 8 ,9 7 5 4 8 ,2 8 9 - 2 8 ,7 2 8 - 5 +20 + 8 +15 3 2 ,4 8 8 1 0 0 ,1 5 8 9 9 ,0 4 9 8 4 ,9 0 2 +1 +18 + 6 9 3 ,3 3 5 1 0 1 ,9 3 9 9 5 ,6 4 2 - 8 - 2 + 7 + 5 . . ............... J o h n s o n C it y K in g s p o r t . . . 1 7 9 ,5 1 4 1 6 1 ,3 8 5 - 4 + 7 - 1 3 7 ,7 8 8 ,3 5 7 - 3 + 11 + 9 4 ,5 0 6 ,7 8 5 - + 7 - 2 2 +14 1 2 ,1 9 8 ,3 3 3 + 12 + 9 - 5 + 11 XTH ............... 3 6 ,3 9 9 3 5 ,0 3 4 3 3 ,7 1 8 + 4 + 8 - 3 Alabam a:): 5 ,1 2 7 ,9 6 6 5 ,2 5 4 ,9 8 1 88 ,5 7 4 1 0 0 ,0 3 3 8 0 ,8 1 8 + 10 + 5 F l o r i d a } : ............... 1 3 ,6 3 2 ,1 9 9 1 3 ,9 1 9 ,5 9 6 + - 2 G e o r g i a ^ ............... 1 1 ,2 3 2 ,0 5 3 1 1 ,8 8 9 ,7 4 3 1 0 ,0 9 0 ,3 7 1 -1 0 + 2 -1 2 . . 1 2 9 ,9 6 6 1 3 7 ,5 9 5 1 1 1 ,0 2 7 •Includes only banks in the Sixth District portion of the state FE D ER A L R ESER V E BAN K O F A TLA N TA - 6 7 + 17 + 5 fPartially estimated T o ta l . . . . 4 4 3 ,4 1 9 ,0 1 8 +0 D IS T R IC T , + 1 7 2 ,5 8 8 4 + 12 5 4 1 ,9 1 5 ,4 0 4 . . . . 8 - 1 0 2 ,1 5 2 9 +44 +1 4 8 ,0 6 3 + 1 9 3 ,5 2 0 +15 L a u r e l ................... 6 1 0 4 ,7 3 6 3 M e r i d i a n ............... 9 2 0 8 ,5 1 5 +38 4 2 ,1 3 5 - 92 ,2 3 1 4 +24 3 3 ,9 0 5 9 6 ,4 8 8 - 2 0 6 ,2 3 2 +14 - 9 0 ,3 7 0 5 5 ,4 2 6 . 4 3 2 ,0 8 6 8 4 ,2 4 7 . + +29 R o m e ................... 5 6 ,6 0 9 . 8 + 10 N e w n a n ............... 1 0 0 ,7 3 3 . +0 G r i f f i n ................... 5 3 ,0 7 2 Ft. M y e r s — N . Ft. M y e r s 7 3 0 ,9 4 3 + 12 D a y to n a B e a c h + +14 . . . . 4 B re va rd C o u n ty 5 + 11 +20 . . . . - -1 1 - 1 8 +15 1 6 5 ,5 0 2 9 1 ,3 9 0 . . . . - 1 ,1 4 8 ,5 5 6 ............... B ra d e n to n 2 S a r a s o t a ............... S e l m a ................... B artow - +29 9 T a m p a ................... B r is t o l 7 0 ,3 7 5 6 2 1 Y a z o o C it y OTHER C EN T ERS 8 2 ,3 1 6 - V ic k s b u r g - 7 9 ,1 3 4 8 3 ,6 2 9 5 8 6 . . . . 1 0 0 ,8 7 5 4 - A n n is to n + 9 4 ,9 6 5 + - 1 ,9 0 7 ,8 9 2 7 8 0 ,0 4 5 + 11 + 8 +31 + 11 5 1 8 ,5 0 0 1 ,9 0 7 ,2 8 1 9 0 0 ,5 0 6 + 12 5 + + 12 6 5 7 ,8 4 0 1 ,7 8 8 ,0 6 9 8 7 6 ,2 3 1 7 +18 1 + 6 3 6 0 7 ,6 8 7 . . . . . + 4 - 3 4 ,2 7 8 + 17 - . . . . . +31 - 1 4 0 ,9 2 8 4 2 ,6 8 5 2 2 K n o x v il le . 5 1 0 0 ,6 6 7 1 5 8 ,8 3 1 4 4 ,9 1 8 P a sc a g o u la — M o s s P o in t . N a s h v i l le C h attan oo ga + 1 2 4 ,4 0 5 1 5 7 ,7 7 8 5 1 3 ,5 8 6 . . . . 1 7 6 ,1 0 5 1 1 8 ,9 4 0 . . . . . . 1 6 6 ,9 3 9 O ct. 1970 . New . Nov. 1969 . P la q u e m in e . O ct. 1970 . H am m ond . . . . . . P e te rsb u rg +1 L a k e C h a rle s L a fa y e t te . O c a l a ................... W in t e r Ft. L a u d e r d a l e H o lly w o o d . . . . . . L a k e l a n d ............... 2 ,0 7 4 , 5 6 0 Year to d ate 1 1 m o s. 1970 N o v . fro m 1969 1969 Nov. 1970 Fro m L o u isia n a t* . . 4 ,8 1 7 ,0 9 5 4 ,9 5 5 ,1 8 7 4 ,2 8 5 ,7 5 3 - 3 + 11 + 12 + 6 M ississ ip p i* • ■ • 2 ,0 1 9 ,2 9 5 2 ,0 4 5 ,2 9 8 1 ,8 5 7 ,1 6 7 - 2 + 9 + 7 T e n n e sse e t* . . 5 ,0 8 6 ,7 9 9 5 ,3 5 4 ,2 1 3 4 ,8 4 9 ,9 4 8 - 5 + 5 + 6 {Estimated . . r-Revised 19 D is t r ic t B u s in e s s C o n d it io n s C o n s tru c tio n C o n tra c ts 5-Mo. Moving F a rm 6-M o. 40.7 C a s h R e c e ip ts Moving Average B e n k D e b i ts 204-= I i--i i i",i I i i i i i I i 1967 1968 * S e a s . adj. figure; n o t a n i n d e x L a t e s t plotting: N o v e m b e r — e x c e p t m f g . p r o d u c t i o n a n d f a r m receipts, O c t o b e r Latest available figures reveal that Southeastern economic activity continues to shuffle along. Although the unemployment rate was unchanged in November, nonfarm employment decreased. Construction contract awards rose only slightly. As the harvest of bumper crops neared completion, agricultural prices held steady. The prime rate was cut again in response to weak loan demand and continued increases in loanable funds. Restraint in consumer borrowing and spending continued. November's unemployment rate remained steady at 4.8 percent. However, nonfarm employment de clined after two consecutive monthly gains. Non manufacturing employment, especially in Florida's construction and trade industries, accounted for most of the loss. Though depressed by the effects of the GM strike, manufacturing employment held steady in November. Gains in manufacturing pay rolls were largely attributed to an increase in average weekly hours worked. Construction contract awards rose slightly in November. Buoyed by several public projects, non residential contract volume was solely responsible for this increase. Although residential contract volume was virtually unchanged, a continuation of large deposit inflows at savings and loan associa tions—evidence of greater mortgage credit avail ability—and small declines in mortgage credit costs have brightened the outlook for this sector's activity in the near future. Agricultural prices in November were unchanged from October but were 7 percent below the 1969 level. Neither crops nor livestock showed much overall price movement. Pork prices continued to NOTE: slide, but milk and poultry prices offset this de cline. Also, higher vegetable and oilseed prices largely made up for price declines for citrus crops. Improved weather for harvesting sharpened expec tations of bumper yields. Latest estimates indicate that 1970 will show a 10- to 20-percent increase over 1969 in the level of output for most District crops. In spite of lower than year-ago prices, farm income remained slightly higher. Bank lending picked up during mid-December; however, the rise in bank loans was still weak in comparison with previous year-end advances. A general weakness in demand for all types of loans brought further declines in interest rates, including 1970's fifth cut in the prime lending rate. The larger banks have not been aggressively seeking to expand CD's. Consumers continued their scrooge-like behavior during December, as evidenced by practically no improvement in department store and auto sales from year-ago levels. During November, consumers concentrated more on paying off their instalment debt at commercial banks than on acquiring new obligations. As a result, total consumer credit out standing declined. Data on which statements are based have been adjusted whenever possible to eliminate seasonal influences. 20 MONTHLY REVIEW January, 1971