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IN THIS ISSUE:
•W hat Kind of Year?
The Southeast in 1968
• Consumer Surprises
• Prosperity Slows Industrial Growth
•A Good Year for Agriculture
• Construction Stars
•Bank Credit Grows Uninterrupted

REVIEW

•D istrict Dusiness Conditinns

FED ER A L R ES ER V E B A N K OF A T LA N T A



JA N U A R Y

1969

W h a t K in d o f Year?
T h e S o u t h e a s t in 1 9 6 8
Records set by the national economy are by
now taken as a matter of course. However, when
records are broken in an area that has a lower
per capita income than the national average, it
is news one does not tire of hearing. And when,
because of such a lag, “catching up” becomes
an important objective, fresh evidence that the
region is growing faster than the rest of the
country is doubly welcome.
These statements are highly descriptive of
what happened to the economy of the Southeast
during 1968. All sorts of new records were set—
in employment, in income, as well as in construc­
tion. Moreover, the rate of gain in personal in­
come in the Sixth District was more rapid than
in the rest of the nation. Personal incomes in the
District were up about 10 percent from 1967,
according to this Bank’s estimates, based on the
first ten months’ data.
Although these figures showed again that the
Southeast is one of the faster growing areas of the
country, one should not exaggerate the magni­
tude of last year’s growth. In no individual Dis­
trict state did the growth rate in 1968 differ
sharply from the 9-percent gain in the national
average. According to preliminary estimates, in­
come was up 12 percent in Florida, 11 percent
in Georgia, 10 percent in Mississippi, 9 percent
in Louisiana, and 8 percent in Alabama and
Tennessee from the year before.
With the Southeast’s economic structure look­
ing increasingly like the nation’s, it is not sur­
prising that the movement of the District econo­
my throughout the year also followed closely
that of the nation. As in other parts of the coun­
try, business activity here was a little less ebul­
lient toward the latter part of 1968 than earlier
in the year. Aside from national income, two
prominent District indicators that slowed down
in autumn were employment and bank debits
Monthly Review, Vol. LIV, No. 1. Free subscription
and additional copies available upon request to the
Research Department, Federal Reserve Bank of At­
lanta, Atlanta, Georgia 30303.



(a measure of checkbook spending).
The response to the imposition of the tax
surcharge around mid-year and to the slowed
growth of Federal spending was very much
milder, however, than predicted nationally and
implicitly for the Southeast as well. When the
tax increase went into effect, many observers
had forecast a substantial slowdown in second
half 1968; some went so far as to say that a
recession in early 1969 was a distinct possibility.
Yet, to the surprise of even those who were
bullish about the outlook in the Southeast, that
region’s economy continued to expand with little
let-up. Economic activity in the closing months
of 1968, in fact, remained sufficiently strong to
cause many economic gains for 1968 as a whole
to exceed those of 1967. Certainly, this was true
for the best regional economic yardstick available
—personal income.

During 1968, rates of personal income gains did
not differ too much from state to state.
0

2

Percent Increase
4
6
8U

Income expansion in most states slowed during
the latter part of the year.
BillionS

Florida

Georgia

Mississippi
District
States
U.S.

Louisiana

Alabama

Tennessee

I

I

I

♦Based on first ten months from year ago.

Lessons Learned
What lessons can we leam from this experience?
One lesson that 1968 taught Southerners was
not to exaggerate the likely short-run impact on
the economy of changes in governmental policies.
We might note that the forces that have stimu­
lated Southern economic growth over the long
term have been largely private, with much of the
push coming from manufacturers and distributors
who were attracted to the Southeast. This de­
velopment, of course, continued during 1968.
A less obvious but very important private
contributor to what happened in the economy
last year was the consumer. Nationally, he more
or less shrugged off the tax increase by curtail­
ing his saving more than his spending. South­
erners acted in the same way. Thus, the private
sector and, above all, the consumer affected last
year’s economic results even more than usual.
Without help from the consumer, 1968 still might
have been a fairly good year, but because of
his role it was a very good one.
Success Qualified
Can we, therefore, conclude that it was an un­
qualified success? We think not. Indeed, 1968
was disappointing in a way. Why? What can be
wrong when the economy enjoys one of its
biggest expansions in history? Inflation.
What happened to consumer prices in Atlanta
is probably typical of the Southeast as a whole.
In Atlanta, consumer prices were up more than
4 percent from 1967. As a result much of last
J A N U A R Y 1 9 69




year’s dollar gains was “fictional.”
Why this happened is no mystery. Wage in­
creases in many instances exceeded gains in pro­
ductivity. With effective demand growing faster
than goods and services could be produced, these
costs and others were frequently passed on to
consumers. At the same time, skilled labor was
extremely scarce. For that matter, workers of
almost every description were in short supply,
as unemployment was at the lowest rate in over
15 years. Although slightly higher in the Dis­
trict than in the nation, the percentage of unem­
ployed hovered at or below the 4-percent “full”
employment level almost all year. Thus, inflation
and labor shortages were two important develop­
ments the Southeast shared with the nation.
Of sorts, this was a repetition of what hap­
pened in 1966. Then, too, inflationary pressures
and labor shortages were quite common.
In one other important respect, though, 1968
was different from 1966—at least in degree.
Credit, which the Southeast typically imports on
balance, seemed more ample than in 1966. This
was especially true for funds available from non­
banking institutions for financing residential con­
struction. Loanable funds from banks, too, were
not in short supply last year, as banks enjoyed
rapid deposit gains. However, there were excep­
tions, partly because of special local circum­
stances. The other articles of this issue discuss
these and other significant developments that
made last year both “great” and “disappointing.”
H arry B randt

3

C o n s u m e r S u rp ris e s
Consumer spending advanced rapidly throughout
most of 1968. Instead of spending less after the
tax increase went into effect in July, consumers
sharply increased their spending by saving a
smaller proportion of their income. In addition,
consumers stepped up the use of instalment
credit. That Southerners behaved—or, based on
their failure to react to higher taxes as expected,
misbehaved—in the same way is evidenced by
the trend of instalment credit at commercial
banks during 1968.
Consumer Borrowing Accelerates
The use of instalment credit generally parallels
the trend in consumer income and spending,
since many types of purchases are partially
credit financed. Thus, when consumers decided
to save more and spend less of their increasing
income in early 1968, the growth in instalment
debt slowed. Later in the year, as consumers
began spending a larger proportion of their in­
come, the use of instalment credit accelerated.
Outstanding instalment debt at Sixth District
banks rose steadily through 1968. District con­
sumers owed $3.2 billion in instalment credit to
commercial banks at the beginning of the year.
By the end of November, the figure had jumped
to about $3.8 billion. The rate of advance was
fastest during the second quarter. The advances
in October and November suggest the fourth
quarter will also be strong.

Although each of these categories of borrowing
advanced last year, loans to purchase automo­
biles were largely responsible for the overall
growth in instalment credit. Automobile loans
account for about 53 percent of the total instal­
ment debt outstanding at banks; they were
In stalm en t le n d in g at com m e rcial b a n k s rose
sharply in 1968; autom obile lo an s set the pace.
Million S

Change in Total Instalment Credit from Month Ago

Automobile Credit Sets the Pace
Instalment credit is used to finance expenditures
for a variety of goods and services. Sales of
most consumer durable goods, such as automo­
biles, furniture, and appliances, to name a few,
are usually partially credit financed. In addition,
loans for repairing and modernizing houses, and
personal loans for, among other purposes, medi­
cal bills, vacations, and education are also
popular.
Digitized
4 for FRASER


M O N TH LY

R E V IE W

responsible for about the same percentage of the
net increase in the volume of outstanding credit
in most months last year.
The pattern of auto credit was largely a result
of the increase in sales. New car sales, after a
rather slow start at the beginning of the year,
gained momentum rapidly and set a new na­
tional record of about 9.6 million new car sales.
The trend of automobile loans at District banks
is partial evidence that Southerners participated
in this surge to buy more automobiles.
Overall spending, based on bank debits, also
advanced sharply in 1968, rising 14 percent for
the first 11 months of the year over the com­
parable 1967 period. Florida’s 18-percent gain
was the largest; Miami, Fort Lauderdale, and
Palm Beach experienced the biggest percentage
gains. Alabama, Georgia, and the District por­
tions of Mississippi and Tennessee posted gains
about in line with the regional average. The Dis­
trict portion of Louisiana, on the other hand,
experienced the smallest, although respectable,
gain of 9 percent as bank debits in New Orleans
rose only 7 percent.
Revolving Credit— A New Dimension
Increasingly more Southern consumers added a
new dimension to their borrowing last year—re­
volving bank credit. Although not entirely new,
the bank credit card and check-credit plans have
recently been introduced by a growing number
of banks. Overall about 125 District banks now
Revolving credit at banks increased rapidly; the
major impetus coming from bank credit cards.

J A N for
U A RFRASER
Y 1969
Digitized


Million S

offer some type of prearranged credit privilege to
their customers. Banks in Alabama, Georgia, and
Tennessee were especially active in entering the
credit card business last year. Recently, several
major banks in Florida entered through franchise
and agency-type arrangements with other banks
or groups of banks. In each state, the major recent
impetus has come from the agency and franchise
arrangement.
As yet, outstanding balances under various
types of credit card plans account for less than
3 percent of total bank instalment credit. The
growth was rapid in 1968, however. Outstanding
balances under these plans more than doubled
during the first 11 months of 1968, increasing
from $43 million in January to nearly $95 mil­
lion at the end of November. Most of this growth
came from bank credit cards instead of checkcredit plans.
New Surprises?
Although predicting consumer behavior is not
precise, over the years certain important relation­
ships have been identified that help explain con­
sumer behavior. Typically, the trend in consumer
spending and saving is closely related to the
trend in disposable personal income. Whether
incomes accelerate or slow down, spending will
usually respond accordingly. But sometimes the
extent and direction of the responses are not as
expected because of the influence of other vari­
ables—such as accumulated wealth and savings,
price changes and expectations, and consumer
attitudes.
The experience of 1968 taught us that these
other variables may be of overriding importance
to short-run changes in consumer behavior. The
decisions of consumers to save more earlier in
the year may have been an attempt to hedge
against the tax increase when it did appear. In
addition, the continuing rapid advance in prices
may have induced spending in anticipation of
additional price rises.
Early in 1969, increased social security taxes
and the effects of making up the increased in­
come tax that was retroactive back to April 1968
may dampen consumer spending. The surcharge
is scheduled to expire in July 1969; whether
it is extended will depend largely on the strength
of overall demand and price pressures. It ap­
pears, therefore, that consumers will again be
important in determining economic activity in
1969. Whatever the outcome, 1969 will undoubt­
edly hold some new surprises.
J o e W. M c L e a r y
5

Prosperity Slows Industrial Growth
Viewed from the emulous tradition of the South,
the overall performance of the District’s indus­
trial sector last year was nothing to crow about.
To be sure, the District’s economy managed to
stay on the growth path in 1968, thus participat­
ing in the nation’s record eight consecutive years
of prosperity. But the overall growth, measured
in terms of nonfarm employment, did not out­
perform that of the nation; nor did it outpace its
own 1967 record. It just paralleled the average
growth of the nation in 1968.
As was the case for the nation as a whole, ex­
pansion of District industry was hampered by
capacity limitations imposed by supplies of capi­
tal and labor, particularly of labor. Throughout
the year, the District’s overall idle labor force
was down to an almost irreducible minimum
rate—3.3 to 4 percent—and even lower in the
large metropolitan areas. In addition, the South­
east’s economy was influenced by a slowing down
in some phases of the national economy and by
some industrial disturbances that were nation­
wide in scope.
In retrospect, the District’s economy resumed
a vigorous expansion at the end of 1967. But
this expansion was soon held back by limits on
labor resources. By January 1968, the District’s
overall unemployment rate had already declined
to 3.7 percent, and the manufacturing sector’s
average workweek had climbed to 41 hours.
Labor market conditions remained tight through­
out 1968.

steel industry was due for renewal last July, and
the District’s primary metal industry employment
underwent another seesaw game. When the wide­
ly expected steel strike was finally averted in
July, the subsequent slowdown in steel produc­
tion forced a curtailment in the District’s pri­
mary metal employment in the latter half of
1968. Because of its heavy concentration of steel
mills, Alabama’s industrial economy in general,
and Birmingham’s in particular, were adversely
affected by the general sluggishness in steel
business in the last half of the year. This down­
ward trend was finally reversed in November.
While the exact nature of the economic impact
arising from the de-escalation of the U. S. Manned
Space Flight program is yet to be assessed, several
areas in the District have been affected, in vary­
ing degrees, by reduction in spending on space
exploration. Huntsville, Alabama, where the
Marshall Space Flight Center is located; New
Orleans, where a big test facility is located; and
Cape Kennedy, the launching site, have reportedGrowth of District manufacturing employment
leveled off in first half 1968. Employment
strength shifted in the second half from non­
manufacturing to manufacturing.
Seas. Adi.

Percent

District Industry Feels the Pinch
The broadly diversified industrial base of the
District economy was not without mixed bless­
ings last year. While the District’s industries as
a whole benefited from the nation’s long unin­
terrupted prosperity, they also shared with the
rest of the nation some of the industrial disturb­
ances. The labor union contract of the nation’s
Digitized
6 for FRASER


M O NTHLY

R E V IE W

ly lost employment in space-work related areas.
Defense activities in the District, as measured
by the amount of defense prime contract awards,
however, were only slightly down from the 1967
level in the first half of 1968. Its share of the
nation’s total awards appears to have changed
little last year.

There was a wide divergence in employment
growth among District states in 1968.
Percent Increase, 1968 from 1967*
0
1 2
3
4
T

Overall Growth of Industry
Even though overall growth in the District in­
dustries, as measured by growth of nonfarm em­
ployment, matched that of the U.S., District
business activity did not follow the ebb and
flow of the national economy in exact timing and
magnitude. During the first six months of 1968,
the District outpaced the nation in nonmanufac­
turing job gains, while it was outperformed by
the nation in manufacturing job increases. Be­
ginning in July, however, District employment
strength shifted to manufacturing.
For the entire year, a rapid expansion in the
District’s trade, public utilities, and Federal and
local government employment accounted for most
of the increases in nonmanufacturing employ­
ment. Within the manufacturing sectors, the
fabricated metals and transportation equipment
industries scored the largest employment gains—
about 5 percent each. Resurgence in construc­
tion activity and a strong demand for consumer
durables helped to boost fabricated metal employ­
ment. Transportation equipment continued to
benefit from a strong demand for both military
and civilian aircraft.
To overcome limitations imposed by high ca­
pacity use, the chemical and paper and pulp
industries last year continued a high level of
capital spending on both plant expansion and
modernization. Sizable gains in employment in
these plants last year were in a large part attri­
butable to such spendings.
The textile and apparel industries each added
1 percent to their working forces. It appears that
decreases in defense orders for textile products
were more than offset by strong consumer de­
mand. However, increased importing of textile

JA N U A R Y 1969



*1968 partially estimated.
products undoubtedly continued to exert dampen­
ing effects on textile employment.
Lumber, wood, and furniture seem to have en­
joyed a strong business. Although employment
gains were moderate, trade sources revealed that
the Southern lumber and wood industry sold its
products as fast as it could produce them. Food
and food processing jobs registered a moderate
loss from the 1967 level.
As usual, there was a wide divergence in the
employment growth rates among the District’s
six states. This ranged from a 4-percent rate in
Florida to less than 1 percent in Alabama. Geor­
gia scored the second fastest gain and Mississippi
reported the third in nonfarm employment.
Last year the overall growth of District in­
dustries was hampered largely by capacity
limitations resulting from the nation’s prolonged
prosperity. However, as the national economy
moves toward correcting the current inflationary
boom, it appears that the District industries as a
whole will show another moderate gain in em­
ployment during 1969.
C. S. P yun

7

A Good Year For Agriculture
The rapid pace of economic activity in 1968 has
left its mark on the agricultural sector. Personal
incomes advanced during the year, allowing con­
sumers to maintain high levels of consumption
on most items—including food. This strong de­
mand has aided District farmers, pushing the
index of prices received for both livestock and
crops well above 1967 levels.
Livestock
The major strength in livestock prices came when
egg prices advanced sharply in the second and
third quarters. This recovery occurred even
though total District egg production through
November was fractionally above the previous
year’s output. Higher prices for red meats en­
couraged some consumers to purchase more
poultry, strengthening broiler prices throughout
the first half of the year. Despite seasonal declines
since July and the continued high-level output,
prices have remained above those of 1967.
Both nationally and in the District, beef and
pork production expanded cyclically in 1968. But
per capita consumption also increased, causing
higher prices than were expected. Hog prices
averaged below 1967 levels, particularly in the
first quarter. However, prices remained high rela­
tive to historical standards, peaking at $21 per
pound at North Georgia markets in July.
District dairy producers have also experienced
a relatively good year. Milk production declined
slightly in 1968 and prices advanced. Milk pro­
ducers in Federal order markets received price
increases for manufacturers grade milk in April.
These higher prices pushed dollar sales from
dairy products above year-earlier levels.

only 322 pounds per acre, 76 pounds below 1967’s
poor crop and the lowest level for any major cot­
ton producing state. Since planted cotton acre­
ages advanced nearly 50 percent in response to
modifications of the cotton acreage control pro­
gram, Georgia’s total output was up 16 percent.
Elsewhere, District cotton farmers expanded
acreages 36 percent, and generally better yields
pushed output up nearly 50 percent. Despite this
sharp gain, prices advanced. Projected U. S.
domestic cotton consumption and exports of 12
million bales during the 1968-69 marketing year
exceeded 1968’s production by over one million
bales. Hence, relatively small carryover stocks will
be depleted further. Estimates of cash receipts
from cotton sales exceed earlier levels; however,
the contribution of government payments from
the cotton program declined significantly.
Incomes to rice farmers were also significantly
higher in 1968. Because of very strong export
demands for rice, acreage allotments were ex­
panded by 20 percent, and farmers responded
by increasing plantings by that amount. Price
support levels remained unchanged and yields
were increased slightly.
Florida citrus producers also had a banner
year in 1968. Lower production and strong con­
sumer demand during the 1967-68 season caused
very high prices and pushed total cash receipts
to record levels. Peanut, sugarcane, and tobacco
output dropped in 1968. The declines are attri-

Crops
In the crop sector, prices were generally good,
but it was a frustrating production year for many
farmers, particularly in Georgia. Dry weather
late in the growing season significantly cut yields
of most major crops. Cotton yields dropped to
Digitized
8 for FRASER


M O NTHLY

R E V IE W

Changes in District production of farm com­
modities showed mixed trends.*
-40

-30

Percent Change, 1968 from 1967
-20 -10
0
10
20
30

Dollar sales by farmers in the six District states
were well above the same period a year ago.
Billion $

40

50

■ ■ ■ ■ Rice
Peanuts |
Tobacco
Citrus
Sugar Cane I
Soybeans
■ Hogs
Cattle &Calves
Broilers 1
■Eggs
Milk 1
. I...........I ......... I... -1. .
......
1..........!......... I --- '
* Livestock changes are for the first 10 months of 1967 and 1968.
Crop changes are based on the U. S. D. A. December 1,1968, estimates.

buted to reduced acreages of sugarcane and
tobacco, while lower yields cut peanut output.
Total receipts from these crops were down.
Soybean acreages were expanded further, but
yields in all District states except Louisiana and
Mississippi declined—the first decline in total
output since 1962. Even though support prices
remained unchanged at $2.50 per bushel, prices
averaged the lowest since 1963. Many farmers
sold their crops at lower prices because they
lacked the necessary storage facilities to place
beans under loan. In addition, production in re­
cent years has exceeded domestic utilization plus
exports. Total utilization will increase in the
coming year, but carryover stocks by September
1969 are expected to reach approximately 300
million bushels—a 4-month supply.
District com acreages were cut by 8 percent.
Output is estimated at only 150 million bushels
—32 percent below last year—and the acreage
yield, 39 bushels per acre, is down 14 bushels
from 1967. Since most of the com produced by
District farmers is fed to the producers’ own
livestock, it does not enter normal commercial
marketing channels. However, corn that is sold
will command lower prices, since national sup­
plies of feed grains are quite large.
Farm Income
Through October, total cash receipts from farm
marketings were nearly 8 percent above last
year’s record level. By October, Florida farmers
had already sold over $1 billion in farm com­
modities and Georgia producers, despite the dis­
appointing crop year, may also record their third
J A N Ufor
A R FRASER
Y 1969
Digitized


consecutive $ 1-billion year. Government pay­
ments were lower in 1968, primarily because
cotton program payments were cut significantly.
Total cash incomes received by all District
farmers in 1968 will be greater than a year
earlier. Even though production costs have risen,
total net farm income advanced in 1968, and the
gain may equal or exceed the 5.5-percent gain
estimated for all U. S. farmers. In addition, the
net income per farm will show even greater ad­
vances, since the number of farm operators has
declined. Florida producers will probably record
the largest gain in per farm net incomes, while
Georgia and Tennessee farmers may not match
their last year’s net income levels.
Reports of few delinquencies and unplanned
renewals on farm loans mirror the relatively
strong financial position of most farm borrowers.
The availability of farm credit was fairly good
in 1968. Total deposits at nonreserve city mem­
ber banks and all nonmember banks were nearly
8 percent greater on June 30, 1968, than on the
same date a year ago. Total farm loans outstand­
ing rose 12 percent during the same period. Some
tightening occurred at nonmember banks because
total deposits grew much less rapidly than loans.
However, the increase in loan-to-deposit ratios
indicated that these banks were able to accommo­
date the stronger loan demand. Interest rates on
farm loans advanced slightly.
R o b e r t E. S w e e n e y
9

Construction Stars
Contrary to widespread expectations, construc­
tion in 1968 turned out to be a Cinderella sector
of the national economy. Construction in the
Sixth District not only matched this national
performance but exceeded it by a comfortable
margin. Although regional breakdowns on cur­
rent outlays are not available, construction con­
tract data provide an acceptable proxy. Through
November, the dollar volume of District contract­
ing had exceeded the comparable 1967 period
by 17 percent, while the U. S. volume had ex­
panded 14 percent. In both the U. S. and region­
ally, rising material and labor costs played a
large part in total dollar-volume gains. Still, in­
creases in total floor area were substantial.
Residential construction was the star of the
drama in Southeastern construction gains, ac­
counting for more than half of total dollar
volume. Rising costs also accounted for a morethan-desirable share of the 23-percent increase, but
total dwelling units also increased considerably.
Within this overall regional boom in residen­
tial construction, there were some notable shifts
from the recovery pattern of 1967. For example,
outside the District’s standard metropolitan sta­
tistical areas, residential construction showed a
small year-to-year decline. Within metropolitan
areas, largely because of a surge in multifamily
projects, both the number of dwelling units and
the dollar volume of contracts increased sharply.
South Florida metropolitan areas produced the
major portion of the total District gain.
At first glance, the performance of construction
in this District presents a paradox. In our Jan ­
uary 1968 Review, it was suggested that “ . . . ris­
ing interest rates at home and abroad might once
again produce a diversion of funds from savings
institutions that would hinder the construction
industry.” Both short- and long-term yields rose
higher in 1968 than in the “credit crunch” year
of 1966. In fact, high-grade corporate bond yields
at their lowest point in 1968 were more than 50
Digitized10for FRASER


After a mid-1968 slowdown, construction contract
volume resumed its sharp uptrend. Residential
contracts were also strong in the second half.
Percent

1965

1966

1967

1968

’ New Series.

basis points higher than the peaks of 1966. The
same pattern prevailed in long-term government
bond yields. At the same time, the Southeast
certainly had not suddenly overcome its basic
capital deficit status. How then, do we account
for a construction boom?
Resumption of a higher level of spending on
highways was a substantial factor in the total
increase. Several large public utility projects also
added appreciably to volume, particularly after
mid-year. The largest involved a plant in Ala­
bama amounting to $145 million. New and ex­
panded manufacturing plants, many of them
financed with industrial revenue bonds, were also
numerous. Even so, residential construction gains
were so sharp, especially in Florida, that for the
first time they accounted for more than half of
total new construction contracts.
A summary explanation of the paradox of the
erstwhile weakest sector turning in the strongest
M O NTHLY

R E V IE W

performance is easily stated: The residential
construction sector and the financial institutions
that support it are not the same ones we were
looking at in 1966 when they bore a large share
of credit restraint. Output of new housing had
lagged behind growing needs since at least 1963,
but in 1966 the gap was not acute to the point
of overcoming buyer resistance to newly encoun­
tered mortgage rates of 7 percent and above.
Although costs of new housing were rising rap­
idly even then, these costs had not been fully
reflected in the prices of existing housing nor
in rising rents. Vacancy and foreclosure rates were
still relatively high, and financial institutions in
a number of markets held unwieldy inventories
of foreclosed properties. Substantial changes have
occurred in all these factors, and perhaps the
greatest change has come about in the attitude
of the potential home buyer. He now views the
cost of mortgage money as minor when com­
pared to the rapidly rising cost of the house
itself.
Nevertheless, these rising costs and inflation
in land prices have been partly responsible for
shifts in demand toward apartments. Higher
rates of population growth have stimulated great­
ly increased apartment building in many areas,
such as south Florida. Improvements in the
quality and amenities in apartment complexes
have also been favorable influences.
Strengthened demand factors, reflected in high­
er mortgage rates, enabled nonbank savings in­
stitutions to be more aggressive in bidding for

C h a n g e s

in

Savings and loan associations in all sta te sin -H
Icreased their mortgage lending, and all experienced declines in rate of new savings flows.
M

Net Savings Growth*
I
I
I
I
Georgia

Mississippi

Tennessee

Louisiana

Alabama

*Yaar-to-P^^H
through November

savings flows. Moreover, net inflows in 1967 had
been unusually large. By shifting from other types
of lending and emphasizing single-family mort­
gages, many savings and loan associations were
able to supply mortgage credit to this sector in
spite of smaller net savings inflows in 1968 (rela­
tive to the unusually high 1967 flows). Toward
the end of the year, however, apprehension about
continued high rates in the money and capital
markets had returned.
H i r a m J. H o n e a

P a r

S ta tu s

Effective January 1, 1969, checks drawn on all banks in Florida may be cleared through the Federal Reserve
System. This has been made possible by action of the 41st Legislature of the State of Florida providing for
par clearance. The change will involve the conversion
par of these 24 banks:
Apalachicola State Bank, Apalachicola
Bank of Blountstown, Blountstown
The Bank of Bonifay, Bonifay
Branford State Bank, Branford
Cedar Key State Bank, Cedar Key
Gadsden State Bank, Chattahoochee
Levy County State Bank, Chiefland
Florida Bank at Chipley, Chipley
Dixie County State Bank, Cross City
Bank of Graceville, Graceville
Bank of Greenville, Greenville
Havana State Bank, Havana

The following nonmember Georgia banks also began
from the Federal Reserve Bank:
Bank of Terrell, Dawson (12-2-68)
Bank of Canton, Canton (1-1-69)
Etowah Bank, Canton
Citizens Bank, Forsyth
The Farm ers Bank, Forsyth

Digitized
J A N Ufor
A R FRASER
Y 1969


High Springs Bank, High Springs
Hamilton County Bank, Jasper
Bank of Jay, Ja y
Farm ers and Dealers Bank, Lake Butler
Colum bia County Bank, Lake City
The State Exchange Bank, Lake City
The Citizens Bank of MacClenny, MacClenny
The Farmers Bank of Malone, Malone
Lafayette County State Bank, Mayo
Bank of Newberry, New berry
Farm ers and Merchants Bank, Trenton
Wewahitchka State Bank, Wewahitchka

remit at par for checks drawn on them when received
Monroe County Bank, Forsyth (1-1-69)
Bank of Taylorsville, Taylorsville
Bank of Dade, Trenton
Crawford County Bank, Roberta (1-2-69)
The Farm ers Bank of Tifton, Tifton

11

Bank Credit Grows Uninterrupted
Monetary policy has a strong influence on bank
credit. Thus it is important that we look at
changes in monetary policy, as well as changes
in the demand for bank credit, when explaining
what happened at District banks last year.
Throughout the first half of 1968, in an effort
to curb inflationary price and cost pressures,
monetary policy moved in the direction of further
restraint. Interest rates climbed during the winter
and spring months, reflecting not only more re­
strictive monetary policy, but continued rela­
tively heavy credit demands and uncertainty as
to whether a program of fiscal restraint would be
legislated. In May, most short-term rates climbed
above their 1966 highs, and then started to come
down as the prospects for fiscal restraint im­
proved. The fiscal measures instituted in June
led to expectations of further rate declines—
based mainly on anticipation of some weakening
in the outlook for business and an easier mone­
tary policy. Rates did fall early in the summer,
and there was some easing of monetary policy.
But, as the summer progressed, developments in­
dicated considerably more strength than antici­
pated. By early fall, interest rates were again
climbing rapidly, and late in the year monetary
restraint was intensified. At year end, rates were
above their earlier 1968 highs.
The impact of these changes is reflected in the
pattern banking followed nationally. During
the first half of the year, firming monetary policy
and rising interest rates greatly retarded banks’
deposit inflows. In order to meet the credit de­
mands of borrowers, which were strong compared
to deposit inflows, banks curtailed the expansion
of their security portfolios. Bank credit growth
slowed.
Deposit inflows picked up sharply during the
summer as monetary policy eased and interest
rates fell. Banks were able to meet stronger loan
demands and built up their investments. Bank
credit growth accelerated. Late in the year, rising
interest rates and firmer policy again reduced
the rate of bank credit expansion.

12


Generally, that is also the pattern banking in
the District followed. However, changes in the
pace of deposit inflows and bank credit growth
were much less severe here.
Bank credit at Sixth District member banks
( loans and investments—seasonally adjusted)
grew at a much faster pace than nationally dur­
ing the first half. For one reason, deposit inflows
were then much stronger in the District—-time
and savings deposits growing about twice as fast
as nationally. However, by the end of March
rates on large denomination negotiable certificates
of deposit were no longer competitive with yields
on other money market instruments, and banks
had CD losses. In mid-April, the Board of Gover­
nors raised Regulation Q ceilings on all but the
shortest-term large denomination CD’s. Though
banks—in the District, as well as nationally—
quickly raised their rates to the new ceilings, it
wasn’t until July that District bankers were
successful in attracting any sizable volume of
these deposits.
Also in mid-April, the major District banks
joined others in increasing their prime lending
rate from 6 to 6 ]/2 percent, but this apparently
had little effect on the level of loan demand.
District banks were ahead of the U.S. in rate of
deposit and credit growth.
Percent
Per Annum

lo a n s &
Investments

Loans

investments

U S. Gov't
Securities

Other
Securities

Time Deposits

* Member Banks
* * Commjrcial Banks

M O NTHLY

R E V IE W

SIXTH DISTRICT MEMBER BANKS
Percentage Change: 1968 from 1967*
Investm ents Deposil
Loans
Trade and Banking Areas
ALABAM A
12.2
13.6
16.5
1— Anniston-Gadsden
7.6
9.6
8.6
2— Birm ingham
11.0
10.9
11.7
3— Dothan
6.0
2.2
5.9
4— Mobile
11.0
10.0
11.8
5— M ontgom ery
FLO RID A
7.4
8.6
11.3
6— Jacksonville
18.6
25.0
16.1
7— Miami
13.8
23.2
11.0
8— Orlando
12.2
20.7
18.0
9— Pensacola
16.8
22.7
12.8
10— Tam pa-St. Petersburg
GEORGIA
10.3
10.1
13.8
11— Atlanta
15.3
8.8
12— Augusta
20.2
9.3
9.6
9.1
13— Colum bus
-2.9
9.1
19.1
14— Macon
18.1
14.2
17.4
15— Savannah
10.8
11.3
8.0
16— South Georgia
LO U IS IA N A
10.3
15.0
11.2
17— Alexandria-Lake Charles
22.6
12.0
8.5
18— Baton Rouge
9.2
19— Lafayette-lberia-Houm a
4.8
16.1
5.3
2.6
11.2
20— New Orleans
M ISSISSIPPI
7.6
6.6
21— Jackson
11.3
22— Hattiesburg-Laurel-M eridian 10.1
11.4
12.1
9.6
7.1
7.5
23— Natchez
TE N N E S S E E
8.2
3.3
5.8
24— Chattanooga
6.7
9.1
2.6
25— Knoxville
7.6
11.1
12.5
26— N ashville
5.8
5.8
6-1
27— Tri-Cities
10.8
14.4
10.9
S IXTH D IS TR IC T T O T A L
*Based on averages of 11 m onths (January through November)
for each year.

During the summer, time deposit inflows
picked up sharply, and District banks were at­
tracting sizable amounts of large denomination
CD’s at well below ceiling rates. Credit demands

B a n k

With market interest rates at a somewhat re­
duced level and with banks able to attract funds
for loan and investment expansion, the larger
banks lowered their prime rate in late September.
Some felt this move was premature. Most limited
their rate adjustments to loans to national ac­
counts and selected borrowers.
From early November on, interest rates were
again on the rise and by mid-December some
bankers were having trouble replacing maturing
CD’s even at ceiling rates. Once again disinter­
mediation was a threat. Yet there was no weaken­
ing in the demand for loans. The prime rate was
raised to 6 V2 percent in mid-November and to
6 % percent in mid-December. Another increase,
to 7 percent, took place in early January.
During the closing months of last year, while
interest rates rose rapidly and monetary policy
showed signs of tightening, District banks fared
better than nationally—both in terms of deposit
inflows and bank credit expansion. In the Dis­
trict, time deposit inflows were relatively strong­
er than nationally. And, there was no slowing in
the pace of bank credit growth. District bankers
continued to meet the heavy demands of their
borrowers and at the same time made sizable
additions to their security portfolios. Thus, 1968
ended on a strong note for District bankers.
D o ro th y

F. Arp

A n n o u n c e m e n ts

Industrial National Bank, Tallahassee, Florida, a con­
version of Industrial Savings Bank of Tallahassee,
opened as a member bank on December 4 and began
to remit at par for checks drawn on it when received
from the Federal Reserve Bank. Julian V. Smith is
president; F. 0. Conrad, vice president; R. Spencer
Burress, executive vice president and cashier. Capital
is $300,000; surplus and other capital funds, $200,000.
On December 16, The Nashville Bank and Trust
Company, Nashville, Tennessee, a newly organized
nonmember bank, opened for business and began to
remit at par. Officers are Joseph T. Howell, Jr., presi­
dent; John B. Hardcastle, vice president and cashier;
H. G. Aldred and J. R. Mathis, vice presidents. Capital
is $2,000,000; surplus and other capital funds,
$2,180,000.
Trust Company of Columbus, Columbus, Georgia,
commenced operation as a commercial bank on Decem­

JA N U A R Y 1969



continued to strengthen—with business and con­
sumer lending especially strong. The greater
availability of funds also enabled banks to add
heavily to their municipal securities.

ber 31, 1968, and began to remit at par.
First National Bank of Port Allen, Port Allen, Louisi­
ana, a newly organized member bank, opened on
January 2 and began to remit at par. 0. B. Harrell is
president. Capital is $300,000; surplus and other
capital funds, $450,000.
Also on January 2, The Citizens Bank of Henderson­
ville, Hendersonville, Tennessee, opened as a new non­
member bank and began to remit at par. The officers
are Noble C. Caudill, president; Ralph L. Jones, execu­
tive vice president; William T. Burgess, vice president
and cashier. Capital and surplus funds are $500,000.
Citizens Bank of Calhoun, Calhoun, Georgia, opened
on January 2 as a new nonmember bank and began to
remit at par. Richard M. Zorn is president; Charles
E. Anderson, vice president and cashier; Claude E.
Nichols, vice president. Capital is $200,000; surplus
and other capital funds, $200,000.

13

Sixth District Statistics
Seasonally Adjusted
(All data are indexes, 1957-59 = IOO, unless indicated otherwise.)
Latest Month
(1968)

One
M onth
Ago

Two
M onths
Ago

One
Year
Ago

Latest Month
(1968)

SIX T H D IS T R IC T

Oct. 65,948
Nov.
235
Oct.
195
. Oct.
104
. Oct.
176

65,915
233
151
93
169

67,092
233
159
187
165

59,681
210
130
103
147

359.Or
280.4

356.6
321.8

303.1
263.0

160
159
113
94

161
158
112
81

164
159
113
79

161
152
100
92

P R O D U C T IO N

AND

. Nov.
. Nov.

.......................

142
1 41

142
1 41

142
1 41

139
1 39

G E O R G IA

174

173

174

171

IN C O M E

327.6
280.1

EM PLO YM ENT

N o n f a r m E m p l o y m e n t ....................... N o v .
M a n u f a c tu rin g
............................... N o v .
A p p a re l

.......................................... N o v .

C h e m i c a l s ...................................... N o v .

137

1 37

135

133

F a b r ic a t e d M e t a l s ...........................N o v.
F o o d .................................................. N o v.

163
113

160
114

155
114

1 52
1 13

Lbr., W o o d P rod ., F u rn . & Fix . .

.

106

106

106

105

P a p e r .............................................. N o v .
P r im a r y M e t a l s ...............................N o v .

124
129

124
127

124
128

120
1 32

T e x t ile s

. Nov.

110

110

110

108

190
1 43

190
142

186
142

182
139

.......................................... N o v .

T r a n s p o r t a t io n E q u ip m e n t
. . . .
Nov.
N o n m a n u f a c t u r i n g ...............................N o v .
C o n s t r u c t io n

...................................N o v .

130

130

130

1 25

F a r m E m p l o y m e n t ...............................N o v .
U n e m p l o y m e n t R a te
( P e rc e n t o f W o r k F o r c e ) ............... N o v .

60

55

51

62

3 .9

3.8

4.0

3.9

In s u r e d U n e m p lo y m e n t
(P e r c e n t of C o v. E m p . ) ................... N o v.

1.8

1.9

2.0

2.1

A v g . W e e k ly H rs. in M fg . (H rs.)

.

.

Avg. Weekly Hrs. in Mfg. (Hrs.)

. Nov.
. Nov.

2.8
41.8

2.9
41.6

2.8
42.1

2.9
42.1

315
235
245

273
209
202

12,865
237
141

13,028
237
163

11,656
209
127

F IN A N C E A N D B A N K IN G

Instalm ent Credit at B an k s* (Mil. $)
R ep aym ents

Farm Em ploym ent .
Unem ploym ent Rate

One
Year
Ago

. Nov.
. Nov.

IN C O M E A N D S P E N D IN G
Personal Incom e (Mil. $, Annual Rate)

One
Two
M onth M onths
Ago
Ago

4 1 .1

4 1 .0

4 1 .4

4 1 .2

C o n s t r u c t io n C o n t r a c t s * ................... N o v .

. Nov.

226

228

172

184r

R e s i d e n t i a l ...................................... N o v .
A ll O t h e r .......................................... N o v .

233
220

271
191

198
150

204r
166

E le c t r ic P o w e r P r o d u c t i o n * *
. . . .
O ct.
C o t to n C o n s u m p t i o n * * ....................... N o v.

150
100

149
10 1

146
104

146
105

P e tro l. P ro d , in C o a s t a l La. a n d M i s s . * * N o v .

215

220

256

246

Mem ber Bank L o a n s .........................Nov.
Mem ber B ank D e p o s it s ..................... Nov.
B ank D e b i t s * * ................................... Nov.

326
246
248

Personal Incom e (Mil. $, Annual Rate) . Oct. 13,050
M anufacturing P a y r o ll s ..................... Nov.
244
Farm Cash R e c e i p t s .........................Oct.
132

320
243
242

P R O D U C T IO N A N D E M P L O Y M E N T
Nov.
Nov.
Nov.
Nov.
Nov.

144
137
147
143
48

143
137
146
145
54

143
136
146
146
48

139
133
142
140
53

Nov.
Nov.

3.7
40.8

3.2
40.9

3.5
41.5

3.6
40.5

Nov.
Nov.
Bank D e b i t s * * ................................... Nov.

309
241
269

305
242
264

308
237
268

263
212
237

Personal Incom e (Mil. $, Annual Rate) . Oct. 10,073
M anufacturing P a y r o ll s ..................... Nov.
206
Farm Cash R e c e i p t s .........................Oct.
150

10,013
203
108

10,154
205
308

9,292
194
149

M anufacturing
Non m anufacturing
Farm Em ployment .
Unem ploym ent Rate
Avg. Weekly Hrs. in M fg. (Hrs.)
F IN A N C E A N D B A N K IN G

L O U IS IA N A
IN C O M E

F IN A N C E A N D

B A N K IN G

Loans*

. Nov.
. Nov.

296
259

294
258

291
254

258
230

. Nov.
. Nov.
. Nov.

222
190
242

220
190
235

215
187
241

197
174
207

Personal Incom e (Mil. $, Annual Rate) . Oct.
M anufacturing P a y r o ll s ..................... Nov.
Farm Cash R e c e i p t s .........................Oct.

8,375
205
105

8,380
207
111

8,679
204
144

7,627
186
94

A ll M e m b e r B a n k s ...............

P R O D U C T IO N A N D E M P L O Y M E N T

Deposits*

Bank D e b i t s * / * * .....................
ALABAMA

Nonfarm Em ploym ent . . . .
M anufacturing
..................
N o n m a n u fa c t u r in g ..............
C o n s t r u c t i o n ..................
Farm E m p lo y m e n t ..................
Unem ploym ent Rate

Nov.
Nov.
Nov.
Nov.
Nov.

131
123
133
140
58

132
123
134
140
58

132
123
134
138
51

129
120
132
142
63

Nov.
Nov.

5.2
40.8

5.1
41.5

5.2
41.8

4.8
42.3

Nov.
M em ber B ank Loans*
. . . .
Nov.
M em ber B ank Deposits* . . .
B ank D e b i t s * / * * ................................Nov.

242
179
196

244
177
192

242
172
190

228
164

4,867
271
121

4,813
270
108

5,216
270
191

4,247
236
118

Nov.
Nov.
Nov.
Nov.
Nov.

144
154
140
144
52

144
154
139
141
45

143
153
139
141
38

141
148
138
149
46

Nov.
Nov.

4.8
41.5

4.6
41.2

5.2
40.9

4.9
41.2

Nov.
Nov.
Nov.

353
253
251

349
247
237

347
249
251

316
230
214

IN C O M E

P R O D U C T IO N A N D E M P L O Y M E N T
Nov.
Nov.
Nov.
C o n s t r u c t i o n ............................ Nov.
Farm E m p lo y m e n t............................ Nov.
Unem ploym ent Rate
(Percent of Work F o r c e ) .............. Nov.
Avg. Weekly Hrs. in M fg. (Hrs.) . . , Nov.

127
129
127
117
64

127
128
127
118
55

127
126
127
117
52

126
126
127
118
66

4.4
41.2

4.6
41.3

4.9
41.3

4.4
40.9

267
211
219

270
207
214

265
205
221

243
191
191

F IN A N C E A N D B A N K IN G

M IS S IS S IP P I
IN C O M E
Personal Incom e (Mil. $, Annual Rate) . Oct.
M anufacturing P a y r o ll s ..................... Nov.
Farm Cash R e c e i p t s .........................Oct.
P R O D U C T IO N A N D E M P L O Y M E N T

F IN A N C E A N D B A N K IN G
M em ber B ank L o a n s ..................... ... Nov.
Nov.
M em ber Bank D e p o s i t s ..............
Nov.
B ank Debits**
............................
FL O R ID A
IN C O M E
Personal Incom e (Mil. $, Annual Rate)
M anufacturing P a y r o ll s ..................

Oct. 19,599
Nov.
291
Oct.
162

19,720
292
187

19,742
295
172

17,348
266
165

C o n s t r u c t i o n ..................
Farm E m p lo y m e n t..................
U nem ploym ent Rate
(Percent of Work Force) . .
Avg. Weekly Hrs. in Mfg. (Hrs.)
F IN A N C E A N D B A N K IN G
M em ber Bank Loans*

P R O D U C T IO N A N D E M P L O Y M E N T
Nonfarm Em ploym ent

. . . .

Digitized for14
FRASER


. . . .

M O NTHLY

R E V IE W

Latest Month
(1968)

One
Month
Ago

Two
M onths
Ago

One
Year
Ago

One
Latest Month
(1968)

TEN N ESSEE

N o n m a n u fa c t u r in g ..................
C o n s t r u c t i o n .....................
Farm E m p lo y m e n t .....................
Unem ploym ent Rate
(Percent of Work Force) . . .
Avg. Weekly Hrs. in Mfg. (Hrs.) .

IN C O M E
Personal Incom e (Mil. $, Ann. Rate)
M anufacturing P a y r o ll s ..................
Farm Cash R e c e i p t s .....................

Oct.
. Nov.
. Oct.

9,984
223
120

10,124
222
114

10,273
217
139

9,511
200
109

Two
Month
Ago

M onths
Ago

One
Year
Ago

. . Nov.
. . Nov.
. . Nov.

136
166
61

135
161
52

135
162
52

133
159
67

. . Nov.
. . Nov.

4.1
40.9

3.8
40.4

4.0
40.8

4.2
41.0

. . Nov.
. . Nov.

288
194
253

284
195
255

277
192
263

252
184
224

F IN A N C E A N D B A N K IN G
P R O D U C T IO N A N D E M P L O Y M E N T
Nonfarm E m p l o y m e n t ..................
M anufacturing
.........................

. Nov.
. Nov.

140
149

139
149

139
147

M em ber B ank L o a n s * ..............
M em ber B ank Deposits* . . . .
Bank D e bits*/**
.....................

138
146

•Daily average basis.

*For Sixth District area only. Other totals for entire six states.

Sources: Personal incom e estim ated by this Bank; nonfarm, mfg. and nonmfg. emp., mfg. payrolls and hours, and unemp., U.S. Dept, of Labor and cooperating state
agencies; cotton consum ption, U.S. Bureau of Census; construction contracts, F. W. Dodge Corp.; petrol, prod., U.S. Bureau of Mines; industrial use of elec. power,
Fed. Power Comm.; farm cash receipts and farm emp., U.S.D.A. Other indexes based on data collected by this Bank. All indexes calculated by this Bank.

Debits to Demand Deposit Accounts
Insured Commercial Banks in the Sixth District
(In Thousands of Dollars)

Nov.
1968

Oct.
1968

Nov.
1967

Percent Change

Percent Change

Year-to-Date
11 m onths
1968
Oct. Nov. from
1968 1967 1967

Year-to-Date
11 m onths
1968
Oct. Nov. from
1968 1967 1967

ST A N D A R D M ET R O P O LIT A N
ST A T IST IC A L A R E A S t
Birm ingham
. . . .
Gadsden .................
H u n t s v i l l e ..............
M obile
.................
Montgom ery
. . . .
Tuscaloosa
. . . .

1,719,574
65,972
195,323
512,565
333,887
111,946

1,894,262
67,774
211,570
556,573
358,002
112,916

l,547,401r
63,897
182,803
498,340
320,013
99,454

-9
-3
-8
-8
—7
-1

+ 11
+3
+7
+3
+4
+ 13

+ 11
+6
+6
+8
+9
+ 11

Ft. La u d e rd ale Hollywood
. . .
814,672
Jacksonville
. . . .
1,692,722
.................
M iam i
2,897,751
O r l a n d o .................
608,862
P e n s a c o l a ..............
203,692
T allahassee
. . . .
153,436
Tampa-St. Petersburg 1,621,435
W. Palm Beach . . .
482,089

856,496
1,835,593
2,984,016
640,760
219,406
152,407
1,760,199
516,107

637,693
1,448,610
2,425,602
539,345
188,394
145,725
1,384,367
413,953

-5
-8
-3
-5
-7
+1
-8
-7

+28
+ 17
+ 19
+ 13
+8
+5
+ 17
+ 16

+ 24
+ 12
+ 25
+ 18
+ 10
+ 10
+ 18
+ 21

A lbany
.................
Atlanta
.................
A ugusta
..............
Colum bu s
..............
.................
M acon
Savannah
..............

97,042
5,838,595
278,644
229,663
271,867
298,594

105,504
6,464,307
318,863
260,234
292,412
320,308

94,252r
-8
5,180,393 - 1 0
292,474 - 1 3
223,521 - 1 2
-7
264,007
268,936
-7

+3
+ 13
-5
+3
+3
+ 11

+ 13
+ 16
+7
+ 12
+ 10
+ 13

Baton Rouge . . . .
..............
Lafayette
Lake Charles
. . .
New Orleans . . . .

594,488
144,754
162,584
2,467,946

610,821
150,368
173,594
2,792,254

534,383
125,405
151,437
2,327,214

-3
-4
-6
-1 2

+ 11
+ 15
+7
+6

+ 12
+ 13
+ 10
+7

..............

758,162

785,525

669,695

-3

+ 13

+ 13

Chattanooga
. . . .
Knoxville
..............
N ashville
..............

625,584
510,883
1,900,789

684,022
563,579
2,092,756

618,369
469,973
1,782,918

-9
-9
-9

+1
+9
+7

+ 10
+ 12
+ 15

74,015
71,491
50,494

77,680
81,276
58,200

63,228
-5
63,738
-8
50,562r - 1 3

+ 17
+ 18
-0

+ 15
+ 14
+3

35,117
74,982
216,266
87,345

33,239
87,283
241,368
97,488r

111,480
102,863

103,122
105,679

Jackson

O TH ER C E N T E R S
Anniston
Dothan
Selm a

. . . .
..............
..............

Nov.
1968

33,173
63,357
240,771
88,121

+6
-1 4
-1 0
-1 0

+6
+ 18
-1 0
-1

-1
+ 17
+7
+7

77,735
91,245

+8
-3

+43
+ 13

+ 29
+ 18

•Includes only banks in the Sixth District portion of the state.


J A N U A R Y 1969


tPartially estimated.

Nov.
1967

.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.

122,939
38,438
64,642
21,726
356,065
128,381
866,020
64,205

164.094
39,661
68,669
25,051
408,439r
140,910
926,326r
62,130

. . .
.
. . .
. . .
.
. . .
. . .
. . . .
. . .
. . .

.
.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.
.

86,116
45,771
110,484
14,089
67,803
36,376
20,486
23,216
87,160
54,814

94,924
46,167
122,569
17,664
79,623
38,426
23,566
26,787
86,225
56,226

Abbeville
. . . . .
. . .
Alexandria
Bunkie
. . . . . .
. . .
Ham m ond
New Iberia . . . . .
. . .
Plaquem ine
. . .
Thibodaux

12,779
162,208
9,673
38,134
38,673
14,723
25,403

13,332
164,566
7.772
41,656
39,736
13.588
24,993

.
.
.
.
.

118,757
62,380
39,240
67,400
40,742

127,812
70,289
43,705
76,362
43,885

99,261
54,613
32,373
65,497
38,025

. . . .
. . .
. . . .

70,861
46,223
29,879

76,102
45,307
28,617

Bristol
. . . . . .
Johnson City
. . .
Kingsport
. . . . .

78,239
79,300
167,027

D ISTRICT , Total 34,606,477

Lakeland
. .
Monroe County
Ocala
. . .
St. Augustine
St. Petersburg
Sarasota
. .
Tam pa
. . .
Winter Haven .
Athens
.
Brunsw ick
Dalton
.
Elberton
Gainesville
Griffin
.
LaGrange
Newnan
Rom e
.
Valdosta

Biloxi-Gulfport
Hattiesburg
Laurel
. .
Meridian
.
Natchez
.
Pascagoula—
M o ss Point
Vicksburg
.
Yazoo City .

SIX T H
Bartow
..............
Bradenton
. . .
Brevard County
Daytona Beach . .
Ft. M yers—
N. Ft. Meyrs
. .
Gainesville
. . .

Oct.
1968

.
.
. .
. .
. .

.
.
.
.
.

. . .
Alabam a}
. . .
Florida}
Georgia}
, . . . .
. . .
Louisiana}*
. . .
M ississip p i}*
Tennessee}*
. . .
^Estimated.

4,346,036
10,836,357
8,896,641
4,271,162
1,615,220
4,641,061

117,530 - 2 5
30,538
-3
53,726
-6
19,892 - 1 3
306,081r - 1 3
109,954
-9
725,643r
-7
57,723
+3

+5
+26
+20
+9
+ 16
+ 17
+ 19
+ 11

+ 10
+ 12
+ 11
+ 16
+ 10
+27
+21
+ 15

-9
-1
-1 0
-2 0
-1 5
-5
-1 3
-1 3
+1
-3

+17
+ 10
+21
+3
-3
+5
+2
-1 5
+ 15
-6

+ 19
+ 12
+29
-3
+1
+9
+4
+2
+ 13
+3

-4
11,026
-1
131,320
8,857 + 24
36,260
-8
34,439r
-3
+8
11,388
23,310
+2

+ 16
+24
+9
+5
+ 12
+29
+9

+ 10
+ 11
+2
+3
+5
+21
+8

-7
-1 1
-1 0
-1 2
-7

+20
+ 14
+21
+3
+7

+ 16
+ 13
+22
+7
+ 11

56,624
45,104
32,914

-7
+2
+4

+25
+2
-9

+ 25
+3
+5

87,469
91,840
182,214

76,026
74,608
165,268

-1 1
-1 4
-8

+3
+6
+1

+ 17
+ 10
+ 10

37,526,594

31,147,145

-8

+ 11

+ 14

4,762,823
11,434,656
9,919,920
4,677,123
1,701,422
5,030,650

3,988,632
9,247,298
8,216,314
3,939,545
1,445,323
4,310,033

-9
-5
-1 0
-9
-5
-8

+9
+17
+8
+8
+ 12
+8

+ 12
+18
+ 14
+9
+ 13
+12

73,487
41,697r
91,029
13,665
69,748
34,716
20,090
27,352r
75,853
58,015

r-Revised.

15

District Business Conditions

The District economy continues on an upward course. November brought higher employment and pay­
rolls; District bankers did a brisk lending business. The construction and mortgage boom continued
in November as thrift institutions apprehensively awaited the year-end reinvestment period. Farm cash
receipts remained high through October.
ber banks the pace was less hectic than in No­
A strong rebound in nonmanufacturing jobs,
vember. Losses of large denomination certificates
together with the continued strength in the manu­
of deposit over the mid-December tax date period
facturing sector, boosted total nonfarm employ­
were moderate, despite sharp increases in direct
ment in November. All District states posted gains
investment yields, largely because of the banks’
in nonfarm jobs except Louisiana. Primary metal
earlier aggressive sales of 1969 maturities.
employment showed a strong gain, signaling the
Mortgage markets have also felt the cold breath
end of strike-associated inventory adjustments on
of higher interest rates. Record yields have al­
the part of steel users. Manufacturing payrolls
ready been partially reflected in FHA-VA
increased substantially, reflecting overall gains in
secondary market prices. Although nonbank de­
manufacturing jobs and a longer factory work­
positary institutions in the Southeast enjoyed
week. The District’s unemployment rate, although
relatively strong savings flows in December, it is
still low, edged up despite a reduction in the na­
still too early to gauge the impact of higher
tional rate. The District increase resulted from de­
yields on their available mortgage funds during
creases in farm jobs at the end of the harvest sea­
the January reinvestment period. The pace of
son and from a large influx of women workers
new construction contracts has slowed only slight­
into the District labor market.
ly, reflecting the lag between capital market
Consumer borrowing continued its upward path
yield movements and building.
in November. Although November’s increase in
District farmers, in general, have fared well in
consumer instalment debt at banks was smaller
1968.
Even though prices for most farm com­
than in October, the gain was above the average
modities have fallen, cash receipts through Oc­
for the year. Automobile loans provided most
tober remain well above a year ago. Burley to­
of the thrust, but personal loans, buoyed by
bacco sales in Tennessee are nearing completion,
a sharp advance in revolving credit, also rose
and prices are near last year’s levels. In Florida,
significantly. Bank debits, after a leveling off
freezes on December 16 and 17 damaged citrus,
since mid-year, rose sharply during November in
sugarcane, and vegetable crops.
each state except Tennessee.
N O TE : Data on w hich statem ents are based have been ad­
In early December, loans continued to expand
justed w henever possible to elim inate seasonal influ­
ences.
at District member banks. However, at large mem­
Digitized
16for FRASER


M O NTHLY

R E V IE W