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Economic
Review

FEDERAL RESERVE BANK OF ATLANTA

SPECIAL
ISSUE

The Southeast
in 1986




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MIMMI

FEBRUARY 1986

President

Robert P. Forrestal

Sr. Vice President and
Director of Research
Sheila L Tschinkel

Vice President and
Associate Director of Research
B. Frank King

Economic
Review

Financial Institutions and Payments
David D. W h i t e h e a d R e s e a r c h Officer
Larry D. Wall
Robert E G o u d r e a u
Macropolicy

Special Issue

Robert E Keleher, R e s e a r c h O f f i c e r
T h o m a s J. C u n n i n g h a m
M a r y S. R o s e n b a u m
Jeffrey A Rosensweig
J o s e p h A Whitt, Jr.
P a m e l a V. W h i g h a m
Regional Economics
G e n e D. Sullivan, R e s e a r c h Officer
Charlie Carter
William J. K a h l e y
B o b b i e H. M c C r a c k i n
J o e l R. Parker
W. G e n e Wilson

Publications and Information
D o n a l d E Bedwell, Officer
Public Information
D u a n e Kline, Director
Linda Donaldson
Editorial
Harriette Grissom, Publications C o o r d i n a t o r
Melinda Dingler Mitchell
A n n L. Pegg
Graphics
Eddie W. Lee, Jr.
Typesetting, W o r d Processing
Cheryl B. Birthrong
Beverly N e w t o n
Belinda W o m b l e
Distribution
G e o r g e Briggs
Vivian Wilkins
Ellen G e r b e r

The E c o n o m i c Review seeks to inform the public
about Federal Reserve policies and the economic
environment and. in particular, to narrow the gap
between specialists and concerned laymen. Views
expressed in the E c o n o m i c Review are not necessarily those of this Bank or the Federal Reserve
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ISSN 0732-1813




V O L U M E LXXI, N O . 2, FEBRUARY 1986, E C O N O M I C REVIEW

Table of Contents
Overview

4

The Southeast: A Look at the Year Ahead
National Economic Outlook

Florida

13
A Good Year, But Not an Easy One

Georgia

25

The Pace Slows, But Growth Continues

Tennessee

37

A Better Year Ahead

Louisiana

50

The Worst May Not Be Over

Alabama

62

Prospects Are Encouraging

Mississippi

71

Outlook's a Bit Brighter

Statistical Summary
FEDERAL RESERVE BANK OF ATLANTA 3




80

The Southeast: A Look at the Year Ahead
What is the most likely pattern
of economic growth in the Southeast this yearf Given the performance of the national economy
thus far during the current expansion and the anticipated mix
of strengths and weaknesses in
1986, the outlook for the region
is relatively encouraging. W e
expect that growth will be more
robust than last year, on average,
lowering unemployment in the
region. But unemployment will
not lessen uniformly across industries or states. There is even
a danger that parts of the region
will stagnate or decline.
The faster growth expected
for 1986 should also be more
balanced growth. One major
shift is likely to be a cooling of
activity in the overheated office
and multifamily housing construction areas. Alternatively,
the prospect is good for improvement in manufacturing
industries, including some that
have been under intense competitive pressure from foreign
producers. Despite these shifts,
the major pattern of industrial
4




strengths and weaknesses will
resemble that of 1985, as will
the relative rankings among regional states.
Until last year, payroll employment growth in the region
had been stronger than national
growth since 1975 (Chart 1),
largely because of above-average gains in Florida and Georgia and the oil-fueled boom in
Louisiana In 1985, stagnation
in Louisiana and lagging growth
in Alabama and Mississippi
caused regional patterns to slip
back near the trend for the
entire national economy. Since
no new industrial strengths
emerged last year, continued
weakness in relatively important regional agricultural, energy,
and international trade-dependent activities slowed overall
employment growth in the region to about the nation's pace.
In this special issue of the
Economic
Review we will discuss the outlook for 1986 in the
Sixth Federal Reserve District
and for the six states that lie
wholly or partially within that

District—Alabama Florida Georgia, Louisiana, Mississippi, and
Tennessee. This issue was prepared by the Federal Reserve
Bank of Atlanta's regional research team, headed by Research Officer Gene D. Sullivan,
and coordinated by Economist
William J. Kahley. An analysis of
the national economy was prepared by the macropolicy team
and written by Economist Mary
S. Rosenbaum.
Our research indicates that
major industrial employment
changes in the region result
from the same factors influencing national or aggregate variables, such as the foreign exchange value of the dollar and
the level of interest rates. Typically, these forces are not uniformly positive across industries, so each region's outlook is
shaped by its particular industrial structure Given the current
national economic environment,
various service industries are
again likely to lead employment
growth in the region as in past
years Wholesale and retail trade,
FEBRUARY 1986, E C O N O M I C REVIEW

Chart 1. Southeast and U.S.
Nonagricultural Employment

(Annual percent change)

S o u r c e : U.S. Department of Labor and several states' Labor Department d a t a

government transportation and
utilities, finance and real estate,
health, education, and tourism
industries collectively are expected to provide the most
new regional jobs this year.
Growing personal income as
a result of general economic
expansion augurs well for higher
consumer spending. So do the
increased household net worth
from appreciating stock prices
and the larger discretionary incomes f r o m lower gasoline
prices and home financing interest rates.
Regional expansion is also
influenced by factors that differ
across the nation, such as demographic changes, migration, and
natural resources. In the Southeast healthy income growth,
combined with continued strong
migration of jobs and p e o p l e FEDERAL RESERVE B A N K O F A T L A N T A




particularly to Florida and Georgia—will greatly benefit retailers
and a variety of service industries as well. Meanwhile, the
fall in the dollar's foreign exchange value will boost tourism, as will lower gasoline prices
and new or expanded facilities
for conventions and visitors.
An influx of jobs and people
also means that house building
and numerous industrial activities will be stimulated this year.
Mortgage interest rates that are
at seven-year lows will help
encourage a faster turnover of
existing homes and the building
of more new homes. Higher
incomes also will expand job
o p p o r t u n i t i e s and industrial
prospects for numerous regional
manufacturers in automobile
and related supply industries
and for the many manufacturers

of consumer durable and nondurable products.
Southern manufacturing industries also will benefit this
year from the accelerating mom e n t u m of expenditures for
national defense, including mih
itary payrolls, procurement and
positioning personnel and materiel. As with services, Florida
and Georgia appear likely to
gain the most in the region
from defense activity. Fortunately, benefits from the production of other manufactured
goods will be more widespread
across the region, with Tennessee and Alabama profiting most
from the increased auto and
consumer spending mentioned
previously.
Regional manufacturing specialties, hard-pressed to compete effectively with foreign
producers here or abroad, should
begin to experience some relief
this year. The chemical, textile,
food processing, and paper industries will benefit from more
favorable currency rates or from
lower material and production
costs, or from both. In some
instances, though, improvement
will come slowly and haltingly,
even if the dollar falls further.
Textile and chemical producers,
for example, still face strong
foreign rivals.
Unfortunately, the region will
also be affected by some industrial weaknesses. Some of
the faltering sectors are spread
across the region and others
are more limited geographically.
Generally, the poorest markets
are those for natural resources,
including agricultural, forestry,
and mined products.
Agriculture may benefit from
stronger economic gains worldwide, but competition is expected to stay fierce. The dollar
remains above its value in the
5

late 1970s, and a world commodity glut offers scant hope of
substantially increasing farm
revenues in the current crop
year. As a consequence, farm
exports from the Southeast could
drop for the sixth consecutive
year. The important lumber industry also is likely to post a
mediocre performance this year
because of stiff foreign competition. Indeed, the rise in the
value of the U.S. dollar against
the Canadian dollar over the
past year means that southeastern producers' market share
is threatened further. Finally,
the outlook for energy producers in the region is abysmal
despite a drop of more than
o n e t h i r d in the cost of oil drilling over the past four years.
Prolonged weakness in the socalled "oil patch" will, of course,
spread to coal mining activity
as part of the general energy
glut
Several weaknesses have
emerged recently in the previously strong construction sector
and related industries. Office
building seems to have crested
in many of the region's urban
markets, which are judged by
developers and lenders alike to
be in danger of overbuilding.
M u l t i f a m i l y housing u n i t s apartments and condominiu m s — are also in abundant supply in several markets, inflating
vacancy rates while rental rates
and prices stagnate. Finally,
some slowing in public construction is likely in areas that
are dependent on the energy
sector, such as Louisiana because of the state and local
fiscal difficulties precipitated
by falling energy-related tax
receipts.
Manufacturing should quicken because of improved competitiveness stemming from the
dollars lower exchange rate and
6




Chart 2. Unemployment Rates

(December 1985 data, seasonally adjusted)
Percent

14

/ / / / / / /
X0

V

S o u r c e : U.S. Department of Labor and several states' Labor Department d a t a seasonally
adjusted by the Federal Reserve Bank of Atlanta

generally lean inventories that
will need to be expanded as
business activity increases. However, the formerly booming production of computers and other
electrical equipment and machinery for business or personal
use is likely to remain in the
doldrums. Indeed, producers
of high-technology electronics
and telecommunications devices (except for those supplying military needs) should experience slow sales this year.
These diverse strengths and
weaknesses indicate that Sixth
District states will grow at different rates because of their
varying industrial structures. At
year-end 1985, the southeastern states' unemployment rates
lined up as shown in Chart 2,
ranging from about 6 percent in
Florida and Georgia to about
twice that in Louisiana These

rankings are unlikely to change
dramatically this year, although
Tennessee's performance, and
perhaps Alabama's, probably
will accelerate relative to the
nation. In addition, Louisiana's
economy almost certainly will
weaken still more against other
regional states and the country.
Florida and Georgia are expected to lead the region in
economic gains again this year
for the same reasons that typically help them achieve aboveaverage performance Both benefit from industrial structures
that are diversified and servicebased. By contrast, Louisiana's
heavy dependence on the oil
and gas industry—and, to a lesser
degree, Mississippi's reliance
on agricultural pursuits and Alabama's and Tennessee's manufacturing concentrations—make
these state economies more
FEBRUARY 1986, E C O N O M I C R E V I E W

vulnerable and more volatile
Secularly e x p a n d i n g service emp l o y m e n t c o n c e n t r a t e d in Florida a n d G e o r g i a has a l l o w e d
b o t h states t o i m p r o v e t h e i r p e r
c a p i t a i n c o m e s t a n d i n g relative
t o o t h e r r e g i o n a l states a n d t h e
n a t i o n , as s h o w n in C h a r t 3.
M e a n w h i l e , Louisiana's i n c o m e
g r o w t h e x p e r i e n c e has b e e n
extremely uncertain and the
o t h e r states' p e r f o r m a n c e s have
b e e n flat r e l a t i v e t o t h e n a t i o n .

Chart 3. Per Capita Income

(Percent of United States)

jU-'Ci 1975
I

I 1982

Fortunately, regional g r o w t h
has b e e n o n a par w i t h or slightly
ahead of t h e nation over the
past t h r e e years. T h e i m p r o v e d
national o u t l o o k augurs w e l l for
t h e mix of industrial growth
e x c e p t f o r e n e r g y - r e l a t e d industries. M o r e o v e r , t h e b e t t e r
b a l a n c e o f g e o g r a p h i c a n d ind u s t r i a l s t r e n g t h e x p e c t e d in
m o s t states m e a n s t h a t m o r e
s o u t h e a s t e r n e r s w i l l p r o s p e r in
t h i s f o u r t h year o f e c o n o m i c
expansion.

S o u r c e : Calculated by the Federal Reserve Bank of Atlanta from data in U.S. Department of
Commerce, Quarterly Personal Income, various issues

Regional Outlook Summary
Southeast:
1985- No sectors gained enough new
strength to push the economy along.
1986- The overall regional performance
will approximately match that of the
United States
Alabama:
1985- Growth was slightly below average
within the region, but the state
showed improvement over 1984.
1986- Solid growth will be led by durable
manufacturing, services and construction activity in Birmingham and
defense in Huntsville.
Florida:
1985- Migration and its service-oriented
economic base kept the state grow
ing at an above average rate.
1986- Job growth in trade and service
industries is likely to spark another year of above-average activity.
Georgia:
1985- Rapid growth was due largely to migration into Atlanta




Like Florida Georgia's trade and
services industries are likely to
bring about another year of aboveaverage growth.
Louisiana:
1985- Economic performance was poor
last year due to lower energy prices
1986- This state's economy is likely to experience another poor year.
Mississippi:
1985- Growth was moderate but the state's
unemployment rate stayed stubbornly high.
1986- The state's economy will pick up
more steam as the national economy improves but it will lag the
nation's growth.
Tennessee:
1985- Growth was less rapid than in Florida
and Georgia, but slightly above that
of the United States
1986- Growth will likely equal the rate for
the nation as housing-related manufacturing and auto and other durable
goods industries lead economic
activity.

National Economic Outlook
At year-end 1985, the economy had the ingredients for
healthy, sustained real growth.
In 1986, real gross national product (GNP) is likely to increase
at a 3 to 3 1/2 percent rate
While this increase is, to be
sure, lower than the heady 6.6
percent rate of 1984, it is well
above that of 1985 and is no
call for concern. A steady 3 percent rate of expansion will generally reduce unemployment
without creating additional inflationary pressures.
Heading the current list of
short-term sources of strength
are interest rate declines and
strong monetary growth in 1985,
plus recent oil price declines.
Reduced credit costs promise
to sustain the fairly strong singlefamily residential construction
market of recent years. Rallies
in the stock and bond markets
through early 1986 have boosted
household wealth and should
provide underlying strength in
personal consumption. These
rallies also have lowered the
cost of financial capital for companies, which should furnish
some additional incentive for
business fixed investment
Monetary growth was strong
throughout 1985. Rapid M l
growth (the monetary measure
of liquid assets, including coin,
currency, checking accounts,
and other checkable deposits)
accompanied relatively moderate M2 and M3 increases,
suggesting that savings were
shifted into interest-bearing M l
balances. This leads us to worry
less about the inflationary consequences of above-target M l
growth than we would otherwise. In other words, rapid M l
8




growth may be due to declining
interest rates that narrowed the
interest rate spread between
M l and n o n - M i deposits, thus
reducing the cost of maintaining
funds in the most liquid type
of deposit Some of these M l
deposits may represent savings
rather than imminent purchases.
Several other 1985 developments should provide support to the economy in the
coming years, too. First the Organization of Petroleum Exporting Countries' (OPEC) recent
strategy of preserving market
share already has p r o m p t e d
sharp declines in petroleum
prices. These reductions bode
well for general price and wage
behavior in 1986 (although these

same developments may be
harmful to financial institutions
whose portfolios are vulnerable
to energy price declines).
Second, the decline in the
value of the dollar should help
to end persistent deterioration
of the trade sector (as measured
by net exports). A naive reading
of the record of the 1970s and
1980s suggests that the dollar's
depreciation to date will have
considerable impact on net exports and inflationary pressures
within the year. However, on
average the dollar has not depreciated as much against our
major trading partners as against
the rest of the world. For example, while the dollar has fallen
substantially against the yen, it

Chart 1. Spot Oil Prices, Weekly Data

(Average of daily highs and lows)
S per barrel

I

32.0

1984

I West Texas

|

| Brent (U.K.)

1985

1986

Source: Data Resources, Incorporated, data until February 5, 1986.

FEBRUARY 1986, E C O N O M I C R E V I E W

has not moved much vis-a-vis
currencies of South Korea or
Taiwan, and has actually appreciated against the Canadian dollar. Furthermore, the oil price
decline notwithstanding, world
economic expansion is expected
to be moderate at best in 1986.
Hence, our optimism is qualified:
while the dollar's depreciation
probably will bring an improved
trade account along with additional inflationary pressures, the
exact timing and magnitude of
these effects are difficult to
estimate.
Third, the more subdued inventory cycle of the last t w o
years clearly has become the
norm. Improved inventory control measures appear to have
reduced the average amplitude
of inventory correction episodes, thus reducing one past
source of serious imbalance in
the economy.

Another consideration is the
extent to which current debt
levels could constrain consumer spending. Although debt to
income ratios are at an all-time
high, apparently these ratios
are not the most pertinent measure of a household's capacity
for continued spending and
shouldering expanded d e b t
Alternative measures of debt
burden (for example, debt-toasset measures) and studies of
the history of consumer debt
over previous cycles, have allayed fears of an imminent reduction in personal consumption expenditures. So has the
recent re-benchmarking of the
National Income and Product
Accounts that showed the personal savings rate to be somew h a t higher than previously
measured.
Of course, some potential
problems and weaknesses loom

Chart 2. Weighted Average Exchange
Value of the U.S. Dollar
(March 1973=100)

1983

1984

S o u r c e : Federal Reserve Board of Governors

FEDERAL RESERVE B A N K O F A T L A N T A




1985

1986

in the months ahead, and certain
economic sectors appear unlikely to thrive. The agricultural
sector is expected to continue
suffering from weak commodity and land prices, though we
hope the worst is over. Recovery
of industries battered by the
high value of the dollar, such as
textiles and machine tools, will
be gradual and limited over
1986.
The construction industry is
also likely to experience a mixed
performance in 1986, since
most of the pent-up demand
for housing—a legacy of the
high interest rates and dispirited
economic performance of the
late 1970s and early 1 9 8 0 s —
has been satisfied. The remaining housing demand is driven
by interest rates and new family
formation. While the interest
rates are good for single-family
home construction, they probably will not substantially boost
the already overbuilt multifamily sector. Furthermore, high
vacancy rates in office and retail
space may deter new construction. Thus, nonresidential construction is expected to be fairly
weak this year.
What are the wild cards in
the current forecast? There are
several to consider. Although
recent oil price declines, which
are just beginning to reverberate
throughout the economy, appear extremely positive for the
outlook, the timing of effects
stemming from the major change
in the dollar's value is unpredictable and worrisome. Posing
an even greater uncertainty,
however, is possible change in
government spending and tax
treatment of certain activities.
The
Gramm-Rudman-Hollings
deficit-reduction legislation (now
on its way to the Supreme Court
after being weakened, perhaps
9

mmwrnw
fatally, by an appeals court de- stronger growth without a sigcision) requires budget cuts of nificant worsening of inflation,
just under $12 billion in fiscal and this is what we anticipate.
year 1986. However, the addi- A renewed boom, however, is
tional reductions needed to unlikely in 1986. Overall, we
meet the $144 billion deficit look for respectable economic
ceiling for fiscal 1987 may be growth consonant w i t h this
enormous. Clearly, one direct stage of the business cycle.
effect of deficit reduction is to
Our outlook for 1986 is based
limit aggregate demand as the on several key assumptions
government scales back pur- about monetary and fiscal policy
chases of goods and services. and about the exchange value
Growth in personal consump- of the dollar. We assume, for
tion expenditures will also be example, that monetary growth
inhibited if transfer payments will occur around the upper
are affected or tax increases are end of the tentative ranges
enacted. Some contend that
relief to credit markets as the
government reduces its issuance of securities in response
"We look for
to deficit reduction will lead to
respectable economic
lower interest rates and partially
growth consonant
offset the impact of reduced
government expenditures on
with this stage of the
overall economic activity. The
business cycle."
degree of offset remains to be
seen; however, if interest rates
decline as an outgrowth of defi- adopted by the Federal Open
cit-reduction measures that af- Market Committee. (Tentative
fect government spending only targets for monetary growth in
later, the economy may be par- 1986 are: 3 to 8 percent for M1,
tially insulated from the shock 6 to 9 percent for M2, 6 to 9
percent for M3, and 8 to 11
of these sizable spending cuts.
percent for total domestic nonBecause the outlook for 1986
financial d e b t ) Moreover, we
is fairly strong, we expect some
anticipate that the small changes
continued progress in reducing
in government expenditures
unemployment Although this
required by Gramm-Rudman
decline will be much less rapid
in 1986, and the much larger
than early in the expansion, we
reductions in late 1986 and
believe civilian unemployment
early fiscal 1987, will be put
could still descend to 6.5 perinto effect Finally, we expect
cent or below by year-end from
that the exchange value of the
6.9 percent in December 1985.
dollar will continue to depreciMoreover, the weakness in cerate in 1986, but much more
tain sectors, such as nonresislowly than in recent months.
dential construction, should not
By mid-1986, this should lessen
be overplayed: we are in the
the drag on the domestic econmature phase of this expansion,
omy created by rising net export
when construction typically
deficits.
contributes much less to growth
than earlier. Currently, enough
capacity exists in both plant Outlook by Sector
and equipment utilization and
Consumption. Personal conthe labor force to accommodate
sumption expenditures account
10




for almost two-thirds of domestic spending. Consumption
spending is so important to overall economic activity that any
changes in its level and growth
pattern have profound implications for GNP growth and
e m p l o y m e n t Because the fundamental factors determining
consumer spending are positive,
we expect it to retain the forward movement shown on average throughout 1985. Personal
income growth should continue
at moderate rates through 1986,
and employment gains are unlikely to be reversed. Indeed,
recent employment data show
solid advances in all categories.
Personal income has also shown
strength; this is very positive for
future consumption. Moreover,
increases in wealth from the
stock and bond market rallies
in 1985 and early 1986 should
further support spending Finally,
we expect a surge in mortgage
refinancing this year. While this
will not increase personal income, it will add to household
discretionary cash flow, as will
lower fuel costs. Taken together,
these influences argue for fairly
strong consumption spending
in 1986.
Specific consumption categories should reflect this overall
strength. Purchases of durables,
which are dominated by autos,
probably will not match their
strength of last autumn, when
special auto financing incentives were available. Yet we
expect no sustained declines
from the average 1985 level.
While showing i m p r o v e m e n t
spending on housing-related
items will probably parallel housing. Services expenditures—the
most stable category of cons u m p t i o n — a r e a growing portion of total household spending. Such expenditures (for instance, utility c o n s u m p t i o n ,
FEBRUARY 1986, E C O N O M I C REVIEW

mmwmw
medical care, education, and
transportation) should continue
to provide stable gains during
the year.

Business Fixed Investment.

Business fixed investment is not
expected to be the engine for
growth that it was in 1984. The
actual or expected lapse of factors conducive to growth earlier
in the expansion (rapidly rising
capacity utilization, improved
profitability, and changes in tax
laws favorable to investment in
plant and equipment) led to
slower growth in fixed investment in 1985 and will continue
to do so in 1986. Capacity utilization in particular has been
flat until recently. Vacancy rates
in office buildings and retail
space are high, dampening the
incentive for increased construction. Stock price advances and
reduced interest rates that lower the cost of capital, on the
other hand, probably will offset
some of these effects. Generally,
moderately strong overall developments will encourage some
further growth in business fixed
investment
Inventories. Inventory adjustments are unlikely to play a
major role in the moderate
gains anticipated for 1986. While
modest rebuilding of inventories from 1985 levels is probable
early in 1986, any inventory
cycle is likely to be subdued in
comparison with recent cycles.
In the past, because of longer
response times, an increase or
decline in sales led to proportionately larger adjustments in
inventories and production levels. Now, innovations such as
new computerized information
systems have improved physical controls of inventory stock.
Past experience with high inventory financing costs should
tend to keep inventory to sales
ratios relatively low compared
FEDERAL RESERVE BANK O F ATLANTA




with previous expansions. In
addition, low inflation rates have
reduced incentives for speculative inventory accumulation.
The fairly low inventory to
sales ratios of 1984 and 1985
are expected to continue. This
lack of change is important in
itself; and, the lower inventory
to sales ratios in this year's outlook hold some important implications. Inventory investment
may provide less stimulation to
CNP than in the past; on the
other hand, it should not create

"Although the deficit
is moving toward
balance, it has a long
way to go »."
the imbalance that it has historically. Consequently, inventory
cycles are likely to be less important in the future than previously. Inventory adjustments,
therefore, should have little
impact on economic activity in
1986 b e y o n d some modest
buildup early this year. Nonetheless, as household and business spending expand, inventory investment should add
modestly to GNP over the course
of the year.
Housing. Housing starts and
permits exhibited more monthly
volatility than usual in 1985,
but housing expenditures as a
whole were helped by strong
activity in additions and alterations to existing homes. While
we do not expect housing starts
in 1986 to rise above past cyclical highs, recent declines in
mortgage rates should stimulate
additional activity in single-family construction.

The International Sector. Dur-

ing 1985, U. S. exports remained
in the doldrums while imports,

lifted by strong demand in this
country, soared. As a result, the
nation registered a record deficit in its balance of t r a d e — a
monstrous drag on domestic
economic activity.
This development was shaped
by the strength of the dollar on
foreign exchange markets. Before
peaking a year ago, the tradeweighted value of the dollar rose
to its highest level ever, increasing 87 percent between July 1980
and February 1985. The strong
dollar stimulated imports by lowering the prices of foreign-made
goods in U.S. stores. It also reduced the cost Americans paid
for vacations abroad. At the same
time, the strong dollar discouraged U.S. exports by rendering
American-made goods more expensive in foreign markets.
Although the dollar has declined by nearly 30 percent
since February 1985, and about
15 percent since five major
trading nations committed themselves to depreciating the dollar
in late September, the lagged
effects of its previously elevated
level will be felt for many months
to come. However, we do not
anticipate a worsening of the
net export deficit this year; in
fact, by mid-year it should begin to lessen. This should be
reflected in higher CNP growth
as the drain on the economy
becomes smaller. In general,
however, the 1986 outlook assumes another troubling deficit
in the U.S. balance of trade.
Although the deficit is moving
toward balance, it has a long
way to go.
Inflation. Prices, as measured
by general gauges of inflation,
increased moderately in 1985.
Consumer prices rose just under 4 percent on a year-overyear basis, while the GNP deflator rose slightly less than 3.5
11

percent The only sector showing significant price increases
was services (at 5 percent),
which is less vulnerable to import competition than traded
goods.
Although inflation is determined primarily by average longrun growth in the money supply, other unrelated forces may
temporarily displace prices from
the trend. In the middle and
late 1970s, for example, adverse
shocks in the supply of goods, a
depreciating dollar, and a series
of bad harvests produced more
inflation than indicated by the
trend in monetary growth. Recently, subdued inflation expectations and the earlier strength
of the dollar have worked to
moderate price increases.
Monetary growth as measured
by M l was rapid in 1985 (almost 12 percent); but, growth
of the broader aggregates (M2
and M3) was less rapid. The
unusually strong growth of M l ,
relative to the broader aggregates, appears to have been a
one-time portfolio shift as the
interest differential between M l
and n o n - M i deposits shrank,
and not a harbinger of a renewed
inflationary spiral in 1986.
Abundant harvests and agricultural surpluses in the United
States and elsewhere promise

12




to keep food prices low in 1986.
Moreover, ample supplies of
raw materials (such as oil) and
excess capacity in the U. S.
manufacturing sector enhance
the prospects for continued
moderate inflation in the coming year.
The recent dollar depreciation, on the other hand, will
contribute to inflationary pressure in 1986. Dollar depreciation directly raises import prices
and, consequently, makes it
easier for some American producers of i m p o r t - c o m p e t i n g
goods to raise prices as well.
Moreover, dollar depreciation
also makes U. S. exports less
expensive to foreigners. This
increases foreign demand for
these products and exerts upward pressure on the prices of
the products, the material, and
the other inputs that go into
them.
As the dollar declines toward
its long-run equilibrium value,
it will probably bring about a
gradual upward shift in the U. S.
price level. Part of this shift may
occur in 1986. We hope the
impact on the U. S. price level
will be limited by the current
abundance of raw materials and
excess manufacturing capacity

both here and abroad, and, of
course, by the deflationary impact of oil price declines. If so, a
renewal of the wage-price spiral
can be avoided.
Because of oil, it may be possible to keep inflation low in
1986, but we are unlikely to
see significant further reductions. The dollar depreciation
to date, as well as anticipated
depreciation, will be a fairly
strong inflationary influence by
the end of 1986, creating a
marginal acceleration in inflation for most traded g o o d s —
with oil as the major exception.
Prices for services will continue
to rise, but foodstuff prices will
increase only slightly or not at
all. Although some persistent
pressure remains, we do not
expect price increases anywhere
near the elevated levels of the
early 1980s. The considerable
slack in goods markets, the stillunfolding oil market disarray,
and muted inflationary expectations should keep price increases under control.
All in all, then, the outlook for
real growth and restrained inflation is bright this year. Moreover,
major developments in the foreign exchange value of the dollar
and in the cost of energy are
positive for more balanced growth,
extending beyond 1986.

FEBRUARY 1986, E C O N O M I C REVIEW

A Good Year, But Not an Easy One
B. Frank King and David Avery

Florida appears ready to outperform the rest of the country again this
year, but with some of the Sunshine State's key sectors in trouble it
could be a struggle.
Florida's unique economic structure, which has shaped its pattern of growth for several decades, seems likely to contrihh
ute to another better-than-national year in 1986.
Florida's economy probably
will outdistance the rest of the
country again this year, but by
no more than it did in 1985. A
weaker dollar and continuing
high migration bode well for
the Sunshine State's economy,
but weakness in the volatile
construction industry is likely
to detract from growth.
The state's economic structure—based on an unusual blend
of service and high-tech industries, a dynamic construction
sector, and a continuing influx
of tourists and new residents—
in the past has helped make
the state one of the nation's
fastest-growing, while contributing to occasional wild swings
between prosperity and recession. Last year, Florida's growth
The authors are, respectively,
associate
director of the Research
Department
and economic
analyst
FEDERAL RESERVE BANK O F ATLANTA




eased from the unsustainable
vigor of 1984, but the state's
economy still managed to outdistance the nation and Southeast in income, employment,
and population growth. A few
important parts of the state
economy lagged, as was true
nationally, and no sector mustered enough new strength to
boost growth back to its heady
1984 pace.
Florida's impressive population gain from migration and its
service-oriented economy stood
the state in good stead in 1985.
However, its electronic and
machinery manufacturing sector, its foreign tourist business,
and its food, paper, and chemical industries bore the brunt of
import competition, declining
foreign demand, and industryspecific problems. Its renowned
construction cycle also appeared
to move into a declining phase.
With all this, incomes, employment and population grew
at rates well above those of the
nation and the rest of the Southeast (Table 1). In 1985, Florida
had less to outdistance than in

the past, since the nation and
the rest of the Southeast expanded more slowly. Growth in
Florida employment dropped
from 6.6 percent in 1984 to 3.6
percent in 1 9 8 5 — s t i l l a strong
gain compared with the nation's
4.1 percent in 1984 and 2 percent in 1985.
The state's major employment sectors, including services,
government, and trade, continued to provide support Most
service industries registered
solid year-to-year employment
increases. Both state and local
government employment also
gained strength in 1985. Trade
sector growth slowed from 1984,
but gains remained respectable
Most of Florida's manufacturing
industries advanced only sluggishly, if at all.

What Has Driven Florida
in the Past?
The Florida economy's rapid
and rather volatile growth has
been driven for many years by
a combination of migration, tourism, agriculture, and primary
13

iwmm
Table 1. Measures of Overall Economic Growth: Florida the Southeast and the United States,
1984 to 1985
(Percent change)
1983-1984

Personal Income
Population
Employment

1984-1985

Florida

Southeast

U.S.

Florida

11.8
3.2
6.6

10.7
1.8
3.7

10.5
1.1
4.1

8.2

2.9
3.6

Southeast

U.S.

7.1
1.7
2.3

6.7
1.0

2.0

Source: Personal Income, U.S. Department of Commerce, Bureau of Economic Analysis.
Population, U.S. Department of Commerce, Bureau of the Census
Employment, U.S Department of Labor, Bureau of Labor Statistics

industry. These forces have produced an economy dominated
by nonmanufacturing employment particularly trade, service,
and construction. Important
manufacturing sectors have been
developed around farming, construction, and forestry. More
recently, high-technology manufacturers producing defense
and electronic goods have begun to play a significant role.

The Role of Migration and

Tourism. Retirees have contributed a large proportion of Florida's strong population and economic growth over the years.
Most retirees migrate from outof-state and have income and
assets when they reach Florida
Their migration stimulates the
Florida economy, increasing
demand for goods and services
produced in the state. This, in
turn, creates jobs and more income. In Florida's case, the rapid

rate at which jobs and income
have been generated by migration and other factors to be discussed later has also lured many
working-age newcomers.
Florida's population tripled
the nation's growth rate during
the 1980 to 1985 period, largely
because of migration. Only Texas
and California surpassed the
state in total population gain
over the period. As Table 2
indicates, Florida's population
grew by over 16 percent from
1980 to 1985, well above the
rate in other southern states.
New civilian migration accounted for most of this population
g r o w t h — a b o u t three-quarters
in the 1980 to 1985 period.
Migration has not been steady;
however, it follows the nation's
business cycle closely. In economic expansions, potential migrants in other states can move
quickly because they are able

to sell their homes and pull up
stakes. Those in the labor force
are more likely to find jobs in
Florida. In times of recession,
an impaired ability to sell homes
in the other states and to find
jobs in Florida slows migration.
During the 1980 to 1985 period jobs and the labor force
grew even more rapidly than
population. Their growth rates
of 24 and 23 percent, respectively, more than doubled the
national rates. The labor force
grew in part because labor force
participation increased and partly because the state's economy
generated new jobs that drew a
substantial number of workingage migrants.
Retirees still constitute a major part of the migration to Florida; but recently the state's strong
job growth has attracted an expanding number of workingage newcomers. In fact, from

Table 2. Population Growth: Florida the Southeast, and the United States, 1980 to 1985
(Percent)
1980-1985

July 1 9 8 4 - J u l y 1985

Florida

Southeast

U.S.

Florida

Southeast

U.S.

16.6

9.2

5.4

2.9

1.7

1.0

Population Growth
Source: U.S. Bureau of the Census-

14




FEBRUARY 1986, E C O N O M I C R E V I E W

MMM
1980 to 1985 the population in
the 25 to 44 age group grew
by 652,000, far surpassing the
376,000 increase in population
over age 65.
The continuing rapid influx
of retirees stimulates the Florida
e c o n o m y and influences its
structure. Retirees require residences as well as consumer
goods and services. Their demands for trade and service
facilities further boost construction, particularly of stores, w a r e
houses, and office buildings.
The elderly promote the state
economy's trade, service, and
construction sectors.
Despite Florida's economic
diversification in recent decades and the growing importance of technologically advanced manufacturing, tourism
remains a mainstay of the economy. In 1983 tourism accounted
for almost 380,000 jobs in the
state, about 10 percent of payroll e m p l o y m e n t — a larger share
than that commanded by either
the construction or financial services industries. Only Hawaii,

Nevada, Maine, and Vermont
are dependent on tourism for a
greater proportion of their jobs.
Domestic and foreign tourist
expenditures climbed in 1983
to over $19 billion, a figure
exceeded only by California
Tourism also added $750 million in 1983 to state and local
tax coffers, a larger sum than
that garnered by any states except New York and California 1
Although these figures show
the significance of tourism in its
own right the industry is important in other respects. Like most
manufacturing but unlike many
services, tourism allows Florida
to earn from consumers outside
the state. Since it depends more
on national and international
economic developments than
on local circumstances, tourism
can be counter-cyclical. In addition, tax revenues earned from
tourists enable the state and
local governments to provide
Floridians a higher level of service than they could otherwise
enjoy without collecting appreciably higher taxes from local

residents. In effect, the state's
tourism industry shifts part of
the financing of its roads and
schools to foreigners and residents of the other 49 states.

Nonmanufacturing

Employ-

ment Dominates. As a consequence of the influx of retirees
and tourists, the trade and service sectors are Florida's largest
employers, accounting for a higher proportion of employment
than in most other states (see
Chart 1 for employment share
comparison). Over 1.1 million
workers, or 26 percent of the
state's total nonfarm employment, are concentrated in the
burgeoning trade sector. In 7 of
the 10 years from 1975 to 1984,
trade employment grew faster
than total employment, recovering from slow growth (1.1
percent) in 1982 to grow at 4
percent and 6 percent in 1983
and 1984, respectively.
The services sector, which
employs almost as many as trade,
generally has o u t p e r f o r m e d
even that sector. In health and
business services, hotels and

Chart 1. Nonfarm Employment, by Sector
Florida, December 1985

United States, December 1985

Other

Other

0.2%

Nondurables
4.7%
Transportation, C o m m u n i c a t i o n s ,
a n d Public Utilities

Construction
7.5%

Finance
7.1%

Durables
6.9%

5 6 %

Durables
11.5%

Nondurables
7.9%

Construction
4.7%
Transportation,
Communications,
a n d Public Utilities
5.4%
Finance
6.1%

Source: U.S. Department of Labor, Bureau of Labor Statistics.

FEDERAL RESERVE BANK OF ATLANTA




15

mumm
other lodging places (the major
subgroups in services) employment has grown at least 5 percent in each year since 1977
despite two recessions. In 1983
and 1984 services employment
expanded 7.7 and 8.8 percent
Florida's rapid population
growth has intensified the need
for public services. Government
is the state's third largest employer. Although Florida's public
sector job growth has been sluggish compared with other areas
of the state's economy, it has
been accelerating since 1981,
outpacing the nation each year.
Satisfying demands based on
rapid population growth keeps
Florida's construction sector larger than that of most states. Construction is also highly cyclical,
in part because population
growth is cyclical and in part
because it is influenced by interest rates and income growth.
For example, during the economic slowdown in 1982, as
migration lessened and interest
rates soared, construction employment in Florida fell by 8.1
percent or 22,400 workers. By
contrast as the national economy rebounded in 1984, construction employment surged
by almost 51,000. The state's
finance, insurance, and real
estate sector provides an indication of office demand. This
sectors employment growth
has outpaced the nation's by
wide margins (23 percent for
Florida versus 14 percent for
the United States from 1980 to
1985).
Strong gains have typically
occurred in both residential and
nonresidential construction. The
residential side of the picture
has hinged on state population
gains and migration patterns,
which have varied according to
national economic conditions.
Following a downturn in 1981
16




Table 3. Florida's Total Employment in Food, Paper, Chemicals,
Machinery Manufacturing, and Transportation Equipment
(Thousands December data)
Industry

1975

1980

1985

Food
Paper
Chemicals
Machinery
Transportation Equipment

50.4
16.1
24.0
57.3
30.5

48.8
16.4
26.5
98.0
47.2

52.9
15.2
25.2
121.5
57.7

Source: Florida Department of Employment Security and U.S Department of Labor,
Bureau of Labor Statistics

and 1982, residential construction picked up m o m e n t u m in
1983 and maintained its vigor
in 1984. In the past t w o years
the residential sectors overall
strength has not been shared
by condominium construction
and sales, a great deal of which
was speculative, targeted to
wealthy Latin Americans. The
stronger dollar and exchange
controls imposed in the wake
of the Latin American debt crisis
weakened demand for luxury
condos, particularly in south
Florida The reduced likelihood
of price appreciation has discouraged domestic second home
buyers—so important in Florida
condo markets—leaving a glut
of unsold condos. Nonresidential construction has been aimed
primarily at the state's growing
trade and service sectors, so
retail stores, warehouses, and
office buildings have dominated.

Machinery Manufacturing Stim-

ulates Growth. Manufacturing
in Florida has become split
among three types of industries:
slov^growing or declining primary product industries; rapidly
growing newer industries producing electronic products and
other machinery; and, building
supply industries, which mirror
changes in construction activity.

Employment in food, chemical, and paper industries has
fallen or posted little growth
over the past 10 years. Demand
for products of these industries
has grown slowly, and out-ofstate competition, often international, has taken its toll (Table
3). While these three industries
accounted for 3.2 percent of
the state's nonfarm employment in 1975, their share had
fallen to 2.2 percent by 1984.
Employment in the machinery
industry, a relative newcomer
to the state's basic economic
structure, has grown rapidly in
recent years, primarily on the
strength of defense contracts.
Between 1975 and 1985, machinery employment increased
some 110 percent to 120,000.
Transportation equipment employment also was boosted by
expanding space vehicle production. These t w o industries
account for some 3.9 percent
of Florida's nonfarm employm e n t Of the state's ten largest
manufacturing employers, only
two are not primarily producers
of electronic or high-tech products, a major change from just a
few years ago when the food,
chemicals, and forest industries
dominated production. Defense
spending is vital to the growth
FEBRUARY 1 9 8 6 , E C O N O M I C R E V I E W

wmmwn
of these industries; however,
they are not immune to market
problems that affect their competitiveness.
Lumber and w o o d products
and stone, clay, and glass industries produce primarily for
construction. Employment has
grown erratically over the past
decade, closely following state
and national construction trends
(Chart 2). They are not, however, as important to the state,
absolutely or relatively, as construction itself. Together they
account for a somewhat smaller
part of state employment (1.2
percent) than national e m p l o y
ment (1.3 percent) in the same
industries.

Agriculture is a Mainstay.

Though not growing rapidly, the
state's roughly 40,000 farms represent an important industry.

Employing more than 100,000
at peak season, Florida agriculture earns over $4 billion each
year, spending over three quarters of that on labor, equipment
and supplies. The important citrus industry involves approximately 9,500 citrus farms employing nearly 45,000 workers
and producing a crop worth in
excess of $1 billion annually.
Additional thousands of state
residents are employed in related industries, primarily food
processing.
Freezes in four of the past
five seasons have inflicted heavy
damage on the citrus industry.
While the freeze of the 1983 to
1984 season primarily affected
north central Florida, the next
season's cold extended to much
more of the state. Because that
freeze had less to d a m a g e -

Chart 2. Florida's Employment in
Construction and Related Industries
Thousands

previous blasts had already damaged many of the most vulnerable groves—-Florida authorities estimate its cost to the
state's economy at less than
$500 million. By contrast, damage for the 1983 to 1984 season
was estimated at $2 billion.
Since Florida's vegetable industry also earns most of its
$900 million revenue in the
winter months, it too, is susceptible to freeze damage, although
of a much less permanent nature
than the citrus industry. Crops
heavily damaged by cold temperatures can be r e p l a n t e d
quickly and a new crop harvested in 8 to 12 weeks.
Migration, construction and
related industries, and tourism
tie Florida closely to national
business cycles, accounting for
much of the state economy's
growth and most of its cyclical
behavior; the state is stabilized,
if not pushed, by the food processing industry. Recently, a
rapidly growing machinery industry has given Florida an additional impetus for growth.

Thousands

Florida's E c o n o m y in 1985
Population Income and Tour-

S o u r c e : U.S. Department of Labor, Bureau of Labor Statistics

FEDERAL RESERVE B A N K O F A T L A N T A




ism. Growth of the state's labor
force last year indicates that
migration c o n t i n u e d strong.
From December 1984 to December 1985, the labor force
grew 104,400 or 2 percent compared with 1.5 percent for the
nation. Remembering that migration of men and women who
are not in the labor force is also
significant to Florida, we can
conclude that the state's externally generated population
growth was again substantial.
Personal income in Florida also
grew rapidly in 1985. Income
gains of 8.2 percent lagged
1984's gain of 11.8 percent
17

¡mmmáj
but were still 1.2 times that of
the nation.
On the whole, 1985 was a
good year for tourism. Air travel
to the state continued the upward trend begun in 1982, albeit
at a more modest pace. Unlike
1984, when almost every airport in the state handled a higher
volume of passengers, most of
last year's growth was concentrated in the larger c e n t e r s Miami, Jacksonville, Orlando,
and Fort Lauderdale. Miami's
air traffic, which showed virtually no change in 1984, registered a modest gain last year.
The state's smaller commercial
airports actually reported fewer
passengers than in the corresponding period of 1984. Discount air fares on heavily traveled routes probably account
for some of this shift in favor of
the larger airports.
In contrast, auto travel actually may have declined, as 5
percent fewer visitors registered
at the state's welcome centers
through October. A Florida Department of Commerce survey
also indicates that the number
of auto visitors in the first half,
although up from 1984, grew
more slowly than air travelers.
This pattern of rising air travel
and declining or moderately
growing auto travel growth was
widespread in the Southeast,
again probably reflecting the
effect of discounted fares.
The shift from auto to air
travel did not adversely affect
Florida's hotel and motel business, as lodgings enjoyed an
improved year. Tax receipts rose
7 percent through August and,
in contrast to the situation nationwide and in much of the
Southeast, occupancy levels actually strengthened in most of
the state's major markets. However, overbuilding has depressed
occupancy levels in Orlando
18




and Palm Beach. The strong
showing by most hotels is largely
attributable to healthy business and convention travel to
the state. Occupancy also improved because some older independent properties went out
of business. Campground occupancy continues to be flat a
trend apparent during the last
few years.2 Although retirees
and winter campers have increased, family campers w h o
visit during the summer season
have yet to return to Florida in
the numbers of the early 1980s.

"Responding to
Florida's rapidly
increasing population
and income, the state's
nonmanufacturing
sectors proved catalysts
for economic growth
in 1985."
Performance of Florida's tourist attractions was mixed. National parks reported substantial increases, but state park
daytime visitations declined
sharply on a year-over-year basis
through the first three quarters.
The number of overnight visitors
at state parks rose only moderately. State parks may be more
oriented to camping and thus
more susceptible to the vagaries
of weather, which proved fairly
rainy during much of the summer. Private attractions generally
reported a higher volume of
business in 1985, although many
smaller ones eked out only marginal attendance gains at best
The cruise industry, which has
expanded beyond Miami and
Port Everglades to ports such as

Tampa and Canaveral, also did
well in 1985.
Construction Slows. Construction activity leveled off in Florida
last year, but this is not surprising
after 1984's boom. Year-overyear growth in construction
e m p l o y m e n t , w h i c h reached
more than 15 percent in 1984,
declined in the first 6 months
of 1985 to 0.7 percent by yearend. Florida builders were saddled with unsold luxury housing
throughout the state. Further
exacerbating industry problems,
the second-home investment
climate was depressed because
many foreclosed houses were
available. Uncertainties over
tax reform measures also kept
second-home buyers out of the
market Medium-priced homes,
on the other hand, sold well in
1985, especially those located
near major employers such as
the large defense contractors
on the state's "Space Coast"
The number of multifamily residential units issued permits
declined by 3.2 percent during
1985, compared with a 14.6
percent gain in 1984. Singlefamily permits rose by only 2.8
in 1985, compared with a 4.8
percent climb in 1984.
Office construction in Florida
maintained its frantic activity in
1985, as available space in major
cities expanded much faster
than occupancy. Metropolitan
vacancy rates are generally higher than national averages (20.3
percent in Miami, 24.5 percent
in Orlando, and 26.3 percent in
Tampa versus 20.1 percent nationwide) and have been increasing steadily. In Miami, the vacancy rate was on the rise for
eight quarters, increasing over
nine percentage points; in Tampa, vacancies have j u m p e d 10
percentage points since late
1984. A stock of more than
three years of office space is
FEBRUARY 1986, E C O N O M I C REVIEW

believed to exist in both the
Miami and Tampa markets.
The overbuilding problem is
most acute in Miami, where
developers often have to dangle
the bait of a year's free rent
before potential tenants. Economic problems in Latin America have detracted from Miami's
appeal as a hub of business
activity. Further, the perceived
culture clash in the city is deterring in-migration.

Nonmanufacturing

Industries.

Responding to Florida's rapidly
increasing population and income, the state's nonmanufacturing sectors proved catalysts for economic growth in
1985. Service sector employment posted a year-over-year
gain of 7.1 percent through
December (Table 4). This gain,
though it trailed 1984's performance, still was impressive. As
one would expect in Florida's
retiree and tourist-oriented economy, health, amusement and
recreation services registered
strongest growth. Business services employment also grew
rapidly.
Trade growth slowed to about
half of its 1984 rate but still

outpaced the U.S. rate through
December 1985. Employment
cutbacks after rapid expansion
of retail establishments in 1983
and 1984 probably account for
part of the slowdown. Restaurants, bars, and automotive dealerships, however, showed particularly strong gains.
G o v e r n m e n t Florida ended
its fiscal 1985 year with an $8
million state budget surplus.
Expenditures rose 9.1 percent in
1985 while revenues increased
by 7.8 percent The state's $96
million surplus for 1984 was
trimmed to $8 million in 1985
largely because of sharp increases in expenditures to accommodate the state's fast population growth. Unlike most
states, Florida's revenues are
tied heavily to the sales tax.
Therefore, during the expansion
phase of the business cycle,
Florida is not in a position to
take advantage of progressive
income taxes on rising incomes.
Government hiring in Florida
remained strong in 1985, especially at the local level, reflecting demand for public services. Local government employment grew by 8.5 percent

Table 4. Changes in Nonmanufacturing Employment by Industry
(Percent, year-over-year)

Industry
Nonmanufacturing
Trade
Services
Finance, Insurance
and Real Estate
Government
Construction
Transportation and
Public Utilities

December
1983-1984

December
1984-1985

6.9
6.0
8.8

4.7
2.6
7.1

6.5
3.1
15.3

5.6
7.2
0.7

4.2

2.1

Source: Florida Department of Employment Security and U.S Department of Labor,
Bureau of Labor Statistics

FEDERAL RESERVE B A N K O F A T L A N T A




in Florida in 1985 compared
with 2.6 percent for the nation.
Manufacturing. Most Florida
manufacturing sectors grew sluggishly or not at all in 1985. Even
the machinery sector, both electronic and mechanical, was affected severely by foreign competition and slack demand. Employment growth in the sector
tapered off to practically nothing toward the end of 1985,
following 9.3 percent increases
a year earlier.
A slump in the semiconductor
business and a leveling of demand for high-tech products in
general is partly to blame for
the decelerating growth of electronic machinery employment.
The semiconductor industry was
plagued by waning demand for
computers in 1985 following
fast growth the previous year.
The slump is the worst in the
young industry's history. It resulted from overcapacity, especially of c o m m o d i t y - t y p e
chips which face the strongest
competition from Japan and
Korea and induced severe price
cutting by semiconductor companies.
Following two years of rapid
e m p l o y m e n t growth, lumber
and w o o d job growth slowed
notably in 1985. The strong
dollar curtailed export potential for softwood lumber while
domestic markets reflected
weakening demand as construction in Florida slowed. Southern
pine lumber prices reached
lows not experienced in years,
primarily because of the influx
of Canadian imports. According
to industry sources, Canadian
imports captured fully 58 percent of the Florida market and
over one-third of the total U.S.
s o f t w o o d l u m b e r market in
1985.
The nondurable sectors also
registered weak employment
19

mmma
gains at best, falling below the
slow growth of 1984. Limited
demand for agricultural chemicals and chemicals used in oil
exploration whittled employment in the chemical sector,
especially toward the end of
the year. The dollar, though
weakened in 1985, remained
strong enough to force down
the export volume for the state's
paper industry, reducing profits,
prices, and e m p l o y m e n t Oversupply caused by excess capacity and imports plagued the
industry, yet there was a great
deal of expansion and modernization of Florida's paper mills
as manufacturers attempted to
improve their competitiveness
in an expanding world market
by increasing productivity. Large
projects of this type include a
$200 million investment in a
Pensacola plant and $150 million in a Panama City facility.
The food processing industry,
serving a domestic market growing by only 2 percent annually,
also showed little improvement

in 1985. Processing firms added
only 1,000 workers from December 1984 to D e c e m b e r
1985 to their total of 52,900
employees in the state (Table 5).
Agriculture. Florida agriculture, though plagued by severe
weather and low prices, found
some reason for encouragement
Despite the bad weather, citrus growers fared better than
most other farmers as their $1.3
billion 1984 to 1985 crop exceeded each of the t w o previous years by roughly 15 percent
Growers, especially in south
Florida, earned substantial profits on last season's production.
They improved both profits and
revenues despite a 20 percent
reduction in bearing acreage
during the past three years.
The shutdown of nurseries in
the wake of an outbreak of
citrus canker continued to cause
losses to nursery operators and
to delay the replanting of trees
destroyed by freezing temperatures. This disease first appeared in one nursery in August

Table 5. Changes in Manufacturing Employment by Industry
(Percent year-over-year)
December
December
1984-1985
1983-1984
Industry
Manufacturing
Durables
Machinery
Transportation
Equipment
Lumber and Wood
Products
Fabricated Metals
Stone, Clay & Glass
Primary Metals
Nondurables
Printing & Publishing
Food
Apparel
Chemicals
Paper

5.9
7.5
9.3

1.8
2.4
-0.2

4.6

5.7

9.4
1.8
11.9
6.0
3.7
10.2
2.2
-2.7
2.3
0.7

2.6
-2.6
11.0
5.7
1.0
2.9
1.9
3.0
-5.6
-2.6

Source: Florida Department of Employment Security and U.S. Department ot Labor,
Bureau of Labor Statistics

20




1984; it has since been found
in 11 others. As a result authorities closed all citrus nurseries
for a year and ordered approximately 9 million young trees
and seedlings destroyed. No
canker has been found in commercial groves.
Lower prices are especially
hard on growers w h o lost part
of their crops and will see revenue drop even further. Producers in the northern counties of
the citrus belt whose groves
have not recovered from previous severe damage are still earning little income. For example,
Lake County, formerly the second leading county in Florida
orange production, experienced
a 90 percent drop in bearing
acreage over the past three years.
In the 14 northernmost citrusproducing counties, bearing
acreage fell by over 100,000
acres or 24 percent in that
period.
In January 1985, record low
temperatures destroyed approximately 90 percent of the state's
squash and green beans, 80
percent of the sweet corn and
peppers, and 60 percent of the
tomatoes. This freeze disrupted
the typical planting p a t t e r n growers plant sequentially beginning in A u g u s t — p r o m p t i n g
growers to replant in unison.
Tomato growers were especially
harmed by this, as the simultaneous replanting produced a
concentrated harvest later in
the spring that reduced prices
and returns. Tomatoes in the
Ruskin-Palmetto-Bradenton area,
for instance, matured at the
same time as the crop in northern Florida
While Florida growers whose
vegetables survived the midJanuary 1985 freeze benefited
briefly from sharply rising prices,
substantial imports from Mexico
quickly reduced prices of many
FEBRUARY 1 9 8 6 , E C O N O M I C R E V I E W

JFOMMSM
vegetables to pre-freeze levels.
Even with the severe freeze
damage, domestic tomato production in the first half of 1985
actually rose 6 percent from
the year before. A price index
of fresh market vegetables maintained by the U.S. Department
of Agriculture shows that prices
nationally averaged less than in
the winter of 1984 and by midspring were at their lowest point
since 1980.
Although sugar earns only 7
percent of the state's farm revenue, the roughly $300 million is
important in the four counties
where it is c o n c e n t r a t e d — i n
Palm Beach, Martin, Hendry,
and Glades counties. Since they
enjoyed a slightly better yield,
more harvested acreage, and
price supports, farmers should
have earned profits in 1985,
but apparently less than in 1984.
Bountiful world supply placed
downward pressure on sugar
prices, and large quantities of
sugar were "sold" to the government at the support price.
Florida's cattle industry earns
over $300 million in a typical
year, but 1985 was not such a
year. Generally, Florida cattle
producers found it unfavorable,
as drought and high temperatures last spring damaged pastures in much of the state while
prices remained low. Lower volumes of beef marketed during
the year and virtually unchanged
prices left estimated revenue
at less than two-thirds of the
norm.
Trade Slump Continues. Florida's three major p o r t s — M i a m i ,
Jacksonville, and Tampa—continued to feel after-effects of
the strong dollar and Latin American economic problems Growth
in international trade slowed in
1985 after reaching peaks in
late 1984. Both imports and
FEDERAL RESERVE BANK O F ATLANTA




exports rose more slowly, but
exports were particularly weak.
Latin American trade accounted for half of Miami's exports in
1980 but its share had fallen to
roughly two-fifths by 1985. During that time Brazil, Argentina
and the Caribbean area became
more important as trading partners, while Venezuela and Colombia reduced their share of
trade. The Port of Miami is the
only one in the Southeast where
export volume typically is greater
than i m p o r t s — a phenomenon
attributable to the city's Latin
American connection. Persisting difficulties with high debt
levels and low prices for primary
products such as oil have prolonged austerity programs—usually including import restrictions—in much of Latin America
By late 1985, shipments through
Miami district ports were up a
modest 5 percent over yearearlier levels—a sharp contrast
to the 40 percent range in late
1984.
Trade through Tampa declined
slightly in 1985 as demand for
phosphate and its derivatives
continued to fall. These products make up 90 percent of
the port's export tonnage, and
declines in this sector were not
completely overcome by increased import volume. Jacksonville trade, boosted by strong
auto import gains, increased at
double-digit rates from a year
earlier.

Florida's Outlook
Florida's 1986 outlook will
be influenced most by the performance of the national economy, the reaction of markets to
recent changes in the value of
the dollar, a possible recovery
in the computer industry, and
the ability of commercial markets to absorb an oversupply of

buildings. Moderate growth in
the nation—as a majority of
forecasters e x p e c t — i s likely to
spur demand for Florida-produced manufactured goods and
to allow continued migration of
retirees and domestic tourists
to the state. Some stimulus to
manufacturing and port activity
should also be provided by the
w e a k e n e d dollar as foreign
demand for Florida-produced
goods and services (including
tourist services) increases Oversupplies of computer chips in
the world market promise to
abate somewhat, but oversupplies of most varieties of commercial buildings in Florida
markets promise to be difficult
to overcome in 1986. More
shakeouts may be necessary
before either sector can stimulate growth in the state once
again.
Florida's magnetism for both
retirees and job-seeking migrants should remain fairly strong
in 1986. Homes will be available
for occupancy and infrastructure problems are minor. A
moderately growing national
economy and relatively low interest rates should allow prospective newcomers to sell their
homes elsewhere, so high levels
of Florida migration should continue. A somewhat larger proportion of this year's migrants
apparently will be unemployed
jot>-seekers, although many newcomers are likely to arrive with
incomes and wealth. Consequently, a major part of the
state's strong base of growth
seems secure.
The outlook for tourism in
1986 promises to be somewhat
brighter. Declining oil prices
are bringing down gas prices,
thus stimulating driving vacations Unless national and foreign economic growth falters,
consumers should have more
21

to spend on vacations. The effect
of greater incomes on tourist
spending could lag as consumers adjust their household finances and savings, which were
drawn down sharply in 1985.
However, if consumer demand
for durables deferred during
two recessions has begun to
reach a plateau, more discretionary income should be available for travel.
Another factor possibly even
more important for Florida's
e c o n o m y is the substantial
decline in the dollars value. By
making foreign travel relatively
more expensive and domestic
vacations less so, the drop will
foster more travel in this country
by Americans and foreigners.
The state's dependence on
Canadian and Latin American
tourists will dampen the dollar's
impact to some extent Florida
hosts almost four million foreign
visitors, the largest number from
Canada and Latin America Although this represents only a
fraction of the 30 million people
who visit Florida each year, the
economic effect of foreign travel is disproportionately significant Foreigners typically have
more vacation time. They tend
to treat a U.S. trip as a once-ina-lifetime event and they are
less likely to stay with friends or
relatives. Consequently foreigners tend to stay longer and spend
more than do most U.S. visitors 3
According to U.S. Commerce
Department projections, Canadian travel to the United States
is likely to increase only marginally in 1986. 4 This forecast
reflects the fact that the Canadian dollar has fallen relative to
the U.S. dollar while most exchange rates were rising. However, travel by European and
other overseas visitors to the
United States, including those
22




from the important Latin Amer'h
can market is expected to grow
substantially—perhaps 10 percent or more compared with an
estimated 4 percent growth rate
in 1985. Florida would benefit
most by increased travel from
Latin American countries since
it is the primary destination of
many of these travelers.
Another development of significance to Florida is the sharp
discounting of fares by national
airlines in several Latin countries in late 1985. These discounts, which apply for an extended future period, should

"Overall, the outlook
for foreign travel to
Florida in 7986 seems
to be for steady,;
gradual improvement"
also bring more Latin tourists to
Florida since international routes
have experienced far less price
competition in recent years than
U.S. domestic routes. Overall,
the outlook for foreign travel to
Florida in 1986 seems to be for
steady, gradual improvement
but certainly no return to the
peak of the early 1980s.
Mild strength in single-family
construction is unlikely to overcome weakness in multifamily
residential, condominium, and
c o m m e r c i a l c o n s t r u c t i o n in
1986. An abundance of available space will have to be filled
and 1985's declines in contracts
and employment growth indicate that the process has begun.
Construction sector employment also seems likely to shrink.
Mortgage rate declines in late
1985 should p r o v i d e some
strength for single-family housing demand. If moderate income and employment growth

seen during most of 1985 continue into 1986, as seems likely,
the expansion of single-family
detached housing construction
and sales will probably maintain
the pace set in 1985. In-migration remains strong, but informal evidence suggests the composition of this flow is shifting
toward a higher proportion of
unemployed job seekers than
previously—a finding not unique
to Florida Because of this, the
new additions will have a less
immediate positive impact on
home sales. Single-family home
sales and construction will likely
surpass 1985 levels by smaller
margins than 1985 exceeded
1984. In the Miami area burdened with excessive inventories of houses, condominiums,
and apartments, market softness should persist this year.
Florida multifamily residential construction may well decline sharply in 1986 as several
factors discourage new projects.
These include the likely end of
tax-exempt housing revenue
bonds, the expected negative
impact of congressional tax reform proposals on multifamily
housing investment an acceleration of multifamily construction into 1985 to avoid tax reform changes, and high vacancy
rates and slow rental absorption
in many Florida cities. The issuance of multifamily permits has
been weak statewide, though
activity in Jacksonville and Miami has been somewhat better.
Last year's construction activity
in Miami seems likely to add to
an excessive supply of apartments that carried over from
1984.
The Florida c o n d o m i n i u m
market is well past its peak and
seems destined for a harsh recession. More than 29,250 corv
dominium units in south Florida
FEBRUARY 1986, E C O N O M I C REVIEW

have never been sold; an estimated 15,000 more were bought
by speculators and remain empty. A recovery in condominium
construction will not occur in
1986.
Florida continues to possess
many features that attract investment in nonresidential structures; t h e state's p r o j e c t e d
growth in population and white
collar service employment provides a lure for office and retail
developers. However, high office vacancy rates seem likely
to dampen developers' enthusiasm for this important market
segment in 1986. In major markets, new buildings will face
c o m p e t i t i o n from an aboveaverage number of vacant offices. Retail space also seems
to be approaching saturation in
some areas and slower growth
in both office and retail additions is likely to inhibit construction employment growth.
Industrial and warehouse space
appears to be in short supply in
areas other than Miami, however, so this small nonresidential sector should burgeon in
the rest of the state.
The 1986 manufacturing outlook offers pluses in defenserelated machinery industries
and stability in food processing
Questionable industries include
transporation equipment, lumber, and stone, clay, and glass.
Florida's food processing industry, a stabilizing influence
on the state's economy, should
remain so in the new year. Employment in the sector has remained flat over the last t w o
years with little growth or contraction. Usually, imports can
be processed in place of domestic crop shortfalls. Florida's
tax on processed orange juice,
however, is prompting foreign
producers to look to northern
FEDERAL RESERVE BANK O F ATLANTA




non-Florida processors to handle their products in some cases;
therefore, further growth in the
sector hinges more on domestic
production prospects than in
the past
The paper and forest products
industry has been bedeviled by
imports and by excess capacity
that has created an oversupply,
which has held down prices.
Rising productivity and the falling value of the dollar will help
the industry this year by increasing efficiency and encouraging
exports. Further growth in the
use of automated office equipment will increase paper usage.

"The Florida
condominium market
is well past its peak
and seems destined
for a harsh recessioni."
O n the minus side, excess lumber capacity in Canada will continue to hurt the U.S. market
Canadian imports are keeping
prices below break-even levels
for many lumber producers, a
condition likely to persist in the
foreseeable future, according
to industry spokespersons. Slower
construction growth in 1986
also is likely to dampen lumber
demand.
Defense authorizations may
slow over the next few years
but actual expenditures will
continue climbing because of
the usual time lag before authorized monies are spent Large
Florida defense-electronics firms
such as Martin Marietta Corporation will benefit from contracts
on the Strategic Defense Initiative program. Current defense
contracts and n e w contract
awards should at least sustain
employment in this sector in
1986.

Officials have not yet determined how long the Space Shuttle program will be delayed because of the loss of Challenger
and its crew. Some estimate
about one year. Any delay or
cutback in the space program
will affect Florida's Space Coast
adversely. About 16,000 people in Brevard County alone are
employed by either NASA or
the companies that contract to
east Florida's space center. Job
losses by these workers w o u l d
multiply the effects on the local
economy, as diminished company payrolls would mean less
local consumer spending. Tourism would surely feel the effects
of a delay in the shuttle program
as many tourists are attracted
to the Space Coast to witness
launches. Before the January
disaster disrupted scheduling,
the shuttle program had called
for more than a launch a month
in 1986.
Florida's state budget office
expects revenues to grow by
9.2 percent from 1985 and expenditures to grow by 7.8 percent Surplus for the year should
equal about $4 million.
Despite falling citrus acreage
and increasing import competition, the total value of Florida's
citrus crop has risen over the
last few years. The orange crop
for the 1985 to 1986 season is
expected to be one-fourth larger
than that of the previous season
as groves begin to recover from
last year's damaging freeze. Even
though both Brazilian imports
and domestic production will
rise in the new year, demand
for orange juice and a tariff on
Brazilian juice ensure a profitable year, barring yet another
freeze.
O n the other hand, vegetable
and cattle producers have less
cause for optimism. Florida vegetable growers most likely will
23

irnmwâ
see lower profit margins in 1986
as a result of substantial importation of Mexican crops Despite
sizable depreciation of the
Mexican currency against the
U.S. dollar in 1985, the potential exists for a further decline
in the peso's value. This suggests that imports from Mexico
will be price-competitive. The
state's cattle industry had a bad
year in 1985 due to low prices
and drought that damaged pastures. Although prices may rise
somewhat because of reduced
production, the o u t l o o k for
1986 is little brighter for Florida's cattle producers. The sugar
industry's prosperity in 1986,
and for the indefinite future, is
almost entirely dependent on a
strong farm program and import
quotas.

value of the dollar. W i t h 1985's
declines, European goods and
services have become less competitive relative to goods and
services produced in the United
States. Latin American currencies
have not appreciated against
the dollar as much as European
currencies. Thus some imports
from south of the border will
become more competitive in
relation to imports from Europe;
shoes are a good example. As a
result, imports from Latin America will tend to displace imports
from European countries, and
Florida as the U.S. gateway to
Latin America, will be in a position to increase its trade volume
in 1986.
Miami should be the primary
beneficiary of increasing Latin

Imports and exports from Florida harbors will be significantly
affected in 1986 by past movements in the foreign exchange

American imports. Tampa and
Jacksonville, on the other hand,
face problems. Unless an unexpected rebound in phosphatebased fertilizers occurs, trade
growth in Tampa is likely to be
sluggish. Jacksonville may well
suffer from slowing automobile
imports if the weaker dollar
induces foreign producers to
raise their prices.
To summarize, job growth in
trade and service industries, so
important to the Florida economy, is likely to lead the state in
another year of above-national
performance. The state's projected performance will not be
gained without some struggle,
however. Soft demand promises
to plague important manufacturing sectors despite the weakened value of the dollar. Construction declines are likely. Given
the conflicting factors, Florida's
economy will be similar to that
of last year.

NOTES
' U . S Travel Data Center, The Economic
Impact ol Travel on State
Economies (Washington, D.C., 1985), Tables 9, 12, and 13.
2
Florida Campgrounds Association, telephone interview, January, 1986.
3
U.S Department of Commerce, U.S. Travel and Tourism Administration,
Summary and Analysis ot Travel to the United States (1983), Table G-2,
and Barry E Pittegoff, Florida Department of Commerce, Division of
Tourism, "Foreign Travel to the Southeast" presented at the Federal




Reserve Bank of Atlanta Conference "The Southeast in a Global
Economy," Atlanta Georgia November 14-15, 1985.
"Don Vinegar, U.S. Department of Commerce, U.S. Travel and Tourism
Administration, "International Travel to and from the United States:
1986 Outlook," presented at the 1986 Travel Outlook Forum, New
Orleans, Louisiana September 20, 1985.

A Lecture Featuring

JAMES TOBIN
NOBEL LAUREATE
IN ECONOMICS

The Federal Reserve Bank of Atlanta is pleased to announce a
lecture by James Tobin. Mr.
Tobin, Yale University's Sterling
Professor of Economics, was
awarded the Nobel prize in economics in 1981 for his theories on
portfolio diversification, investment, and money and inflation in
growth models, as well as his
many other contributions. Join
us May 14 th at the Academy of
Medicine Building on 875 West
Peachtree Street, N.W. The lecture is offered free of charge by
the Federal Reserve Bank of Atlanta; for more information call
(404) 521-8764.

T. Charles Erickson photo

FEBRUARY 1986, E C O N O M I C R E V I E W

The Pace Slows, But Growth Continues
Joel Parker and Mehmet llgaz

Continuing development in Atlanta and other areas should make
Georgia a state t o watch again this year, although some slowing from
1985's pace appears likely.
Since 1980, the strength and
consistency of Georgia's economic growth have pushed the
state into the forefront of southeastern states. If Georgia's economy cannot yet match the size
of Florida's economy, it compares favorably in such key performance measures as personal
income growth and j o b gains.
Indeed, the state ranks among
the top five nationally in these
indicators.
Largely because it is well diversified industrially, Georgia's
economy posted another strong
year in 1985 compared with
the nation and its o w n previous
performance. Job growth in construction, retail trade, and miscellaneous services propelled
the state, overcoming manufacturing weakness in the apparel,
chemicals, primary metal, and
textiles industries. 1 Although
we expect slightly less vigorous
growth overall this year, the state
shows no signs of an impending slump.
The authors are, respectively, an economist and an intern on the
Research
Department's regional team.
FEDERAL RESERVE BANK O F ATLANTA




The sectors of Georgia's economy crucial to its 1986 performance show up clearly in its
1985 record. Services, construction, manufacturing, government, and farming are key industries because they employ about
half the state's labor force and
because they have more potential for change The state's overall performance is also closely
tied to its capital city: Atlanta
looms large in the state's population and economic activity
and has been a dominant source
of growth in past years.
Our forecast for some weakening of Georgia's strength in 1986
is based on a balance of forces
in the state's crucial economic
sectors. The services sector is
expected to be the principal
source of job growth this year.
Construction, which contributed
heavily to Georgia's economic
expansion over the last four
years, is a major question mark
in 1986. Manufacturing could
switch from being a source of
weakness in 1985 to become a
strength in 1986. Government
is caught between federal budget cutting and the need for

growth to serve the state's rapidly expanding population. The
farm debt crisis also threatens
to slow the state's relatively large
agricultural sector.
Prospects for growth and stability over the long run also
depend on actions taken to
facilitate economic development For example, while a modern infrastructure has helped
economic growth in the past
problems have arisen that could
hinder future expansion. Georgia's industrial recruitment program is also changing the state's
economy by continuing to diversify the manufacturing sector
from its traditional textile and
apparel base.

How Georgia Fared
Last Year
Most measures of Georgia's
economic growth continue to
exceed those of the nation. Yet
some indicators have begun to
converge w i t h their national
counterparts, suggesting that
the state's growth rate is beginning to resemble the nation's.
25

Jobs. Georgia's unemployment figure, which hung below
the U.S. rate early in 1985, began
to hover close to it in the summer and autumn as in-migration
remained strong Fast job formation in 1983 and 1984 absorbed
additional workers and even
reduced the state's jobless rate
However, the number of new
jobs has slowed to more typical
long-term rates t h a t although
still strong, cannot accommodate all new job seekers.
In Georgia and the nation,
the apparel, textiles, and primary
metals industries shed jobs last
year. The dollar's high exchange
value has been blamed for many
of the difficulties of all three

industries, and the state's higherthan-national proportion of textiles and apparel jobs made it
relatively vulnerable to j o b
losses. Nationwide, the textiles
and apparel industries have
been among those hardest hit
by the flood of less expensive
imports and by difficulties selling products overseas.
A look at job growth by industry shows that Georgia and the
United States restructured in
much the same manner from
1980 through 1985 (Table 1).
The nonmanufacturing sector
set the pace in both the state
and nation. This partly reflected
the strength of the dollar, which
damaged U.S. manufacturing

and commodities trade more
than nonmanufacturing output
facing less trade competition.
However, the U.S. foreign exchange disadvantage merely
accelerated a long-term move
by the national economy away
from manufacturing toward more
service-type o u t p u t
Georgia's greatest job surge
last year occurred in the construction, trade, services, and
finance, insurance, and real estate (FIRE) industries. Construction employment grew faster in
Georgia than in the nation because of net in-migration, rapid
employment growth, and fast
absorption of commercial space
in 1984 and 1985. These factors

Table 1. Job Growth by Industry
(Percent)
1984 to 1985
(year-over-year)
U.S.
Georgia
Total Nonagricultural
Manufacturing
Durables
Fabricated Metals
Lumber and Woods
Machinery
Primary Metals
Stone, Clay, and Glass
Transportation Equipment
Nondurables
Apparel
Chemicals
Food
Paper
Textiles
Nonmanufacturing
Construction
Finance, Insurance, and
Real Estate
Government
Printing
Sen/ices
Trade
Transportation and
Public Utilities

3.6
0.6
2.5
2.5
2.0
2.1
-1.8
5.2
6.7
-0.6
-4.5
-0.5
2.1
3.4
-2.2
4.5
9.8

3.1
-0.9
-1.4
-1.7
0.7
-3.8
-4.1
0.5
3.0
-0.1
-1.0
-2.0
1.4
0.3
-2.9
4.1
6.5

3.8
1.4
3.8
0.1
4.3
4.2
-0.5
3.2
7.5
0.1
0.1
2.5
-0.1
1.5
-2.7
4.6
8.9

1.8
-0.8
-1.0
36.7
1.1
-1.1
-5.8
-1.5
1.1
-0.4
-1.2
-1.3
-0.5
-0.1
-3.2
2.5
2.0

5.9
0.9
6.4
5.7
5.2

5.1
2.6
3.3
5.6
3.8

4.6
0.6
10.0
6.8
6.0

3.2
0.4
3.0
4.6
3.0

2.6

1.9

2.9

0.8

Source: Georgia Department of Labor, U.S Department of Labor and Survey

26




1980 to 1985
(average annual change)
U.S.
Georgia

of Current

Business,

December d a t a

FEBRUARY 1986, E C O N O M I C R E V I E W

made the state attractive for
both residential and nonresidential building.
Similarly, Georgia's brisk trade
employment growth seems to
be a response to the state's
rapid rise in population and
jobs. Services job growth exceeded the nation's rate primarily because of a long-run trend
in Atlanta toward producing
many services locally that had
been imported. Sophisticated
accounting, technical, and scientific services that once could
be secured only from firms based
in New York and other large
cities are now provided routinely
by Atlanta-based firms. Georgia
FIRE employment outpaced U.S.
rates during 1985, primarily on
the strength of the state's business expansion, which has been
more robust than the nation's.
C o n s u m e r Spending. Georgia's personal income gains outpaced the nation's primarily
because of more vibrant job
growth. Third quarter data indicate the state's savings rate
also exceeded the national figure. 2 Together, t h e relative
strength of these indicators lessens the chances of an abrupt
adjustment in consumer spending that might shake the state
from its steady advance.
Retail selling activity grew
almost twice as fast in Georgia
as in the nation. 3 Again, the
same fundamentals that supported expansion in other economic sectors boosted retail
sales: relatively rapid population, employment, and income
growth.
Atlanta, the only Georgia area
for which price level changes
are computed, faced significantly faster consumer price
inflation than the nation as a
whole. Through 1985, Atlanta's
inflation rate averaged about
1.5 percentage points above
FEDERAL RESERVE BANK O F ATLANTA




the national rate, with the 12
month rates ending in December at 5.3 percent and 3.8 percent respectively. The rising
costs of dining out and renting
apartments are influential in
driving up prices in the Georgia
capital.

The Rest of Georgia Gains

Nonresidential construction
remained stronger in Georgia
than in the nation last year.
Office space absorption, a measure of demand, rose by over
25 percent last year in Georgia's
capital. Strong retail construction added substantial amounts
of new space Atlanta's expected
growth in office demand, as
anticipated by population and
white collar employment expansion, remains strong although
some submarkets appear overbuilt Effective rents (stated rent
minus perquisites) declined in
the face of rising vacancy rates,
yet the Atlanta metro area office
vacancy figures remained below
the U.S. metropolitan average
for the year.4

Some Ground. Atlanta's economic growth moderated as the rest
of Georgia accelerated. Advancing urbanization and other factors increased the similarities
between the economies of Atlanta and the rest of the state.
In 1985, Atlanta's economy
grew faster than that of the rest
of Georgia, according to the
broadest measure available,
nonagricultural
employment
gains Both economies expanded
more slowly as the year progressed, but remained positive
through year-end.
Single-family, multifamily, and
nonresidential building permits
grew more slowly last year in
Atlanta than in the rest of Georgia Single-family permits in Atlanta declined during the first
quarter from the same period
of 1984, but showed fairly consistent strength afterward. Outside Atlanta, single-family building posted strong monthly gains
with few and scattered monthly
declines.
Multifamily building permits
fell below previous-year levels
in Atlanta, but rose sharply outside Atlanta The city's poorer
showing indicated some moderating of building plans following intense apartment development in the past three years.
Last fall, however, Atlanta multifamily permits rebounded in
response to rising rents and low
vacancy rates in several metro
submarkets. These apartment
units constructed with last yeaKs
permits will be ready for leasing
in 1986 and early 1987.

Construction of mercantile facilities has mushroomed throughout Georgia until overbuilding
has become a concern. Also, as
some of the additional store
space is leased and staffed, retail
employment may grow too fast
for sales increases to sustain.

Nonresidential building outside Atlanta as measured by
building permit growth over prior years, significantly outpaced
that in Atlanta last year. Even
though leasing increased markedly in 1985, office construction
in Georgia's capital city grew at

Construction. Judging from
building permits, residential
construction growth in Georgia
more than doubled that of the
United States in 1985. Georgia
single-family permits grew by
6.9 percent over 1984, compared with 3.3 percent for the
nation. The state recorded 3.9
percent more multifamily permits than the year before, while
the country registered only 1.8
percent growth. Faster population growth provided the impetus for Georgia's stronger-thannational residential construction.

27

a faster rate than absorption.
Much construction is in the
pipeline for the city, but a recent
decline in permits suggests output will begin to taper off by
1987. The remainder of the
state does not match Atlanta's
attractiveness for speculative
office building, so other Georgia
cities have lower vacancy rates.
Office space output in the rest
of the state has stayed much
closer to current demand than
it has in Atlanta
Strong growth in Atlanta services industry jobs last year
greatly exceeded that elsewhere
in Georgia (Table 2). However,
gains among service professionals such as doctors, accountants,
and consultants c o n t r i b u t e d
more to growth outside Atlanta
than in the metro area, where
the rate of expansion in these
jobs probably has peaked. Much
of Atlanta's service growth stems
from job gains in its lodging and
convention businesses, which
added significant new capacity.
Statewide,
manufacturing
grew weakly last year. A lateyear textile and apparel upturn

boosted manufacturing in rural
and small-town Georgia but had
little effect on Atlanta where
these industries are not particularly important Durables manufacturing slightly outperformed
nondurables in Atlanta, although
neither category showed a clear
advantage over the other outside the metro Atlanta area
Despite the disparity between
Atlanta and the rest of the state,
the same industries appear to
be contributing to both areas'
economic progress. Manufacturing and farming, long-time
mainstays of rural and smalltown Georgia, are fading in favor
of the services, construction,
and FIRE industries. As measured from the fourth quarter
of 1984 to the same quarter of
1985, these industries also led
growth in the Atlanta economy.
Georgia's increasing urbanization, a trend toward local provision of services, and saturation of older urban areas with
stores and shopping malls contribute to increasing parallels
between urban and rural areas.
M e t r o p o l i t a n areas are now

Table 2. Employment Growth in Atlanta and the Rest of Georgia
(Percent, fourth quarter 1984 to fourth quarter 1985)

Total
Construction
Manufacturing
Durables
Nondurables
Transportation, Communications,
and Utilities
Trade, Wholesale
Trade, Retail
Finance, Insurance, and
Real Estate
Services
Government
Source: Georgia Department of Labor

28




Atlanta

The Rest
of Georgia

5
13
3
4
1

3
7
0
2
0

2
5
6

2
0
6

6
8
0

7
3
2

home to 63 percent of Georgians,
up from 61 percent in 1970. 5 In
the United States, by contrast
the metropolitan population
declined from 77 to 76 percent
from 1970 to 1983.
As more Georgia communities become urban, they take
on economic characteristics of
cities, including more rapid services growth. The state is moving
from an agricultural economy
in which each household furnishes many of its o w n needs to
an urban economy in which
each household produces a single good or service for the market (or, at most a few) and
purchases the rest This calls for
more service workers and facilities.
Georgia's urbanization creates a favorable marketing situation for retailing and services.
The more a region is oriented
toward farming, the more evenly
its population is distributed.
Most service producers and retailers locate in population centers such as towns and cities.
But sometimes even these locations lack the population concentration necessary to ensure
profitability. Without local vendors, retail and other types of
services must be imported from
outside the region.
At one time Georgia fit this
mold, and some central and
southern counties still do. But
the growth of population in
urban areas has created an environment in which more services can profitably be offered
locally. In response to this opportunity, retail and service jobs
have proliferated in the newly
urban areas and in Atlanta where
growth has been strong for some
time.
Retail growth in Georgia (outside Atlanta) has to some extent
spilled over from Atlanta and
large markets outside the state
FEBRUARY 1986, E C O N O M I C R E V I E W

mmm
As these more populous areas
became saturated with mercantile space, medium and small
retail markets have become targets for retail chains seeking
selling areas with less competition and higher margins. Neighborhood strip shopping centers
have been particularly popular
with developers in the state
during the past year. As these
properties leased up and the
retail chains hired their staffs,
mercantile employment growth
outside Atlanta accelerated to
match the pace in the metro
area Again, fast growth in Atlanta
preceded the rest of the state,
but both areas experienced rapid
retail j o b gains this past year.

Outlook for 1986
Georgia's economic growth
is expected to continue this
year at a pace slower than last
year's but faster than the nation's.
Services will remain the state
economy's prime mover. The
state's diversification will pay
off if anticipated weakening of
construction is roughly balanced
by e x p e c t e d m a n u f a c t u r i n g
growth. Government job growth
is expected to be slow and the
farm sector can expect weak
growth, if any.
Services. Georgia's single largest nonmanufacturing industry—
services—seems most likely to
grow significantly though 1986.
The industry employed almost
473,000 workers, or about 18
percent of the nonfarm work
force, as of December. In 1985,
services industries expanded
employment by 5.7 percent over
the previous year (Table 1).
Georgia's services employment, while continuing to anchor its growth, is expected to
expand more slowly this year.
Business services grew rapidly
FEDERAL RESERVE B A N K O F A T L A N T A




in 1984, but probably peaked
last year. Georgia, and particularly Atlanta, is approaching its
short-term saturation level of
accountants, consultants, and
attorneys, reducing services' expansion pace. The completion
and staffing of several new hotels in Atlanta last year boosted
growth in 1985. Slower expected
growth of both the Atlanta and
Georgia economies means fewer
new services jobs this year. However, an actual decline in the
services sector, which has demonstrated stability even through
recessions, is unlikely.
Building. Construction emp l o y m e n t which grew faster
than services last year, will probably grow more slowly in 1986
since total construction activity
in the state is expected to decline. Apartment construction
will slow while condominium
o u t p u t drops sharply. Yet recent sharp declines in mortgage rates, combined with population growth, should buoy
home demand enough to moderate the single-family decline.
Although fewer commercial
buildings are planned, office
and retail work-in-progress will
keep actual commercial construction activity virtually undiminished. Thus, relative firmness in singlefamily and commercial activity should cushion the overall decline stemming from weakness in multifamily building.
Sales and construction of
Georgia singlefamily housing
will probably decline this year
since j o b and income growth
is expected to slow, because
those moving to Georgia from
other states will be less affluent
with a higher percentage seeking jobs. A greater proportion
of the housing demand may be
concentrated in Atlanta, so sales

Chart 1. Effective
Mortgage Rates

Conventional Fixed Rate Loans
Percent
14.0 r

11.5'1 '
O N D J
1984

F M A M J

J

A S O N D

1985

S o u r c e : Federal Home Loan Bank Board.

and construction should hold
up better in the capital than in
the rest of Georgia
Georgia's singlefamily housing outlook is affected strongly
by national mortgage rate levels,
demographics, and tax reform
proposals. O n the upside, mortgage rates declined significantly
in 1985 and early 1986 (Chart
1). If rates do not rebound sharply this year, singlefamily home
sales will benefit Furthermore,
the rising fraction of buyers trading up to larger homes will buoy
singlefamily housing even if
mortgage rates rise Tradeup
buyers, who have usually accumulated equity in their present homes, are less constrained
by rising interest rates than
first-time buyers.
On the downside, demographic changes in the national population toward older individuals, smaller families, and slower
household formation will tend
to depress singlefamily's share
of the housing pie Second, mortgage insurers tightened their
standards in 1985, effectively
increasing income requirements
for homes at all prices, thus
shrinking the pool of potential
29

mm
buyers. Third, most of the nation's large homebuilders have
fared poorly and will probably
avoid entering new markets until their balance sheets improve
Finally, builders are expected
to continue trimming their inventory-to-sales ratios.
W e expect such national factors to limit single-family sales
and starts in 1986. But migration
gains and employment growth
promise to make Georgia's single-family housing market stronger than the nation's, although
state construction and sales
should finish the year below
1985 levels.
Population flows into and within the state have changed to
the slight detriment of singlefamily housing activity. Net inmigration remained strong from
1984 to 1985; the Census Bureau reported that Georgia's
population grew 9.4 percent
from April 1, 1980 to July 1,
1985, compared with 5.4 percent for the nation. However,
the character of the inflow has
shifted from transferees and selfemployed professionals toward
a higher proportion of unemployed men and women.
Within the state, the perennial flow of labor from Georgia's
rural areas and smaller cities to
metropolitan Atlanta is expected
to accelerate Because they tend
to be less affluent less educated,
and often unemployed, people
in this group, too, probably will
have a delayed and less positive
effect on housing demand. The
unemployed migrants must first
find jobs and then accumulate
savings before buying homes.
Georgia's employment and
income growth rates, which
slowed during 1985, should
continue tapering off this year,
also contributing less to new
30




home demand. But both probably will exceed U.S. growth
rates, helping to make single
family housing demand in the
state greater than in the nation.
Job and income gains will largely
determine how quickly new
arrivals move from apartments
to dwellings of their own.

"The perennial flow
of labor from Georgia's
rural areas and smaller
cities to metropolitan
Atlanta is expected to
accelerate."
Multifamily Constructioa MuL
tifamily construction is likely to
decline in the state. Except for
the favorable interest rate trend
carried over from last year, nationwide factors that influence
apartment building appear to
be negative for 1986. Impending tax reform hovered over the
commercial real estate industry
virtually all last year, and may
have encouraged developers
to shift construction to 1985
from future years. Moving up
these investments could steal
from 1986 and spell significantly
reduced multifamily construction in many markets. Congress
almost certainly will continue
the debate on a tax reform bill
this year. For apartment construction, this could mean a
significant cut in tax depreciation benefits, reduced or eliminated industrial revenue bond
funding, and curtailed tax breaks
for syndicators. Each of these
measures, if enacted, w o u l d
reduce the federal subsidy to
apartment construction and
push up rents to cover developers' higher after-tax costs.
Also, the Federal Home Loan
Bank Board has been concerned

over the aggressiveness of some
thrift institutions in making construction loans for apartments
and other commercial buildings.
The Bank Board's recent assertiveness in suggesting what savings and loan associations should
do to protect their net worth
may portend some slowing of
thrift commercial construction
lending.
Atlanta market factors brighten
the state's outlook, but apartment construction is still likely
to weaken appreciably from last
year. Both absorption and rents
should increase, although already
high vacancy rates will continue
rising due to the number of
projects scheduled to come on
line during the year.
If population flows to Atlanta
increase as projected, we expect absorption and rents to
strengthen in the city. Demand
should improve, particularly for
smaller and less expensive apartment units, as migration brings
metro Atlanta a higher proportion of job seekers w h o must
minimize housing expenses.
Metro Atlanta's low-end apartment vacancy rate is in the 2 to
3 percent range, much less than
the 8 percent for all types of
apartments. 6 The escalating d e
mand for less expensive apartments expected for 1986 and
1987 will cut vacancy rates further, put upward pressure on
rents, and encourage building
in the market
Luxury apartments, w h i c h
have the highest vacancy rates,
must compete with Atlanta's
soft condominium market and
the metro area's vigorous single
family housing market The relatively limp demand for highend apartments seems unlikely
to improve much this year.

Commercial

Construction.

Commercial construction may
FEBRUARY 1986, E C O N O M I C REVIEW

not match its record of 1985,
but will remain strong nevertheless. Last year, total absorption
in the Atlanta metro area exceeded 4 million square feet,
compared with 3.2 million in
1984. 7 Given vacant space of
around 10 million square feet,
and 9 million more under construction, at the current absorption pace the market will end
1986 with a nearly five-year
inventory of vacant office space.
Despite the ostensible oversupply, the Atlanta market will
remain attractive to developers
for several reasons. First, employment in FIRE, which fuels
demand for offices, is expanding more rapidly in Georgia (and
even faster in Atlanta) than in
the United States. No slowdown
is expected for 1986. From 1980
through 1985, FIRE employment grew 20.9 percent in Georgia compared with 14.3 percent
for the nation. Georgia FIRE
industries e n d e d 1985 w i t h
nearly 136,000 workers on the
payrolls. As new firms in this
sector are incorporated and existing ones expand, they will
need more office space.
Even if demand drops sharply
in 1986, most work-in-progress
will still be completed. Lenders
are reluctant to stop troubled
commercial projects, because
usually they cannot be sold until virtually complete Thus, Atlanta's commercial building activity
is almost guaranteed to continue this year.
In spite of widespread publicity surrounding high office
vacancy rates, which stood at
18.6 percent in metro Atlanta
last fall, Atlanta is not yet as
overbuilt as other major markets (Table 3).8 It still represents
a relatively attractive, lucrative
market for developers.
FEDERAL RESERVE B A N K O F A T L A N T A




Table 3. Office Vacancy Rates in Metropolitan Areas
(Percent)
December
1983

December
1985

Atlanta
Boston
Chicago
Dallas
Denver
Houston
Los Angeles
Miami
New Orleans
Philadelphia
San Francisco
St Louis

10.3
7.7
12.8
23.2
26.4
29.1
15.9
11.4
22.2
9.7
10.6
13.0

18.6
14.1
14.5
24.3
26.1
28.2
16.9
20.3
22.1
14.5
16.6
10.3

National Average

16.2

20.1

Source: Coldwell Banker, Office

Vacancy

Index of the U.S.

Financing is expected to r e
main readily available in 1986,
even though the ongoing tax
reform process may have an
adverse impact on development undertaken primarily for
tax benefits. Most developers
feel financing sources simply
will adjust to tax changes and
continue to supply money to
the market
Many in the construction industry believe that well-conceived developments with good
locations can succeed regardless of the volume of competing
new projects. The most active
sub-markets in Atlanta are Buckhead-Lenox, Midtown, and the
entire northern arc of 1-285.
North Atlanta which accounted
for more than 60 percent of the
1985 absorption, is expected
to continue this strength in
1986.
The supply of commercially
zoned land is running thin in
the Atlanta metro area setting
the stage for more showdowns
between developers, neighborhood associations, and officials
concerned with generating jobs.

These confrontations probably
will not inhibit commercial d e
v e l o p m e n t in the long run,
however.
The booming retail market is
evidenced by a proliferation of
strip shopping centers. W i t h
several regional malls already
in place, the development emphasis statewide has shifted to
smaller strip centers ranging from
40,000 to 400,000 square f e e t
In Atlanta, 29 opened in 1985,
and around 40 are expected
this year. The major stimuli for
this proliferation have been residential expansion, local income
growth, and a concommitant
increase in retail sales.
Retail building has shifted
toward strip centers for two
primary reasons. Less capital
and land are required for these
compact centers, enabling smaller developers to participate.
What's more, many retailers
are concluding that it is better
to be the major name in a small
shopping center than vice versa
Benefiting from Atlanta's prime
position as a distribution center,
the warehouse market also has
31

prospered. Total absorption in
1985 ran close to the 1984
record of nearly four million
square feet Vacancy rates are
low, around 4.1 percent, compared with 5 percent nationally.
The combination of favorable
geography, low vacancies, and
short lead time between demand and supply should encourage further industrial development in 1986.
The outlook for commercial
construction in Atlanta continues to be good, although the
volume of contracts for new
work is expected to taper off
through the year. A major deterrent could be a growing awareness of overbuilding and tighter
federal regulation of lenders,
especially savings and loan
associations. A firmer regulatory
grip might restrict the volume
of capital entering the market,
slowing d e v e l o p m e n t In the
long run, however, developers
probably would find other financing sources to make up for
any constriction caused by bank
and thrift regulators.
Of the other major Georgia
cities, Savannah shows the most
promise in commercial building
activity for 1986. Building permits in 1985 ran more than 150
percent above their levels of
1984. In apparent response to
low retail vacancy rates in the
city t w o years ago, substantial
investment has been funneled
to this sector. Office construction in Savannah is also strong,
although it does not compare
with retail development Macon
is the only major Georgia city
where commercial building permits declined, but this is primarily due to 1984's great
strength rather than 1985's weakness. Macon's retail construction
approximately balanced demand for new store space in
32




1985, but some decline in retail
building is expected this year.
Manufacturing. Unlike construction e m p l o y m e n t which
could peak in 1986, manufacturing employment growth could
accelerate this year. After a year
of painful job losses among textiles and apparel firms, Georgia
manufacturing may regroup this
year, a prospect that export
growth and reduction of competing imports w o u l d improve.
Employment, however, is expected to continue declining
as a share of total jobs through
the end of the decade.
The textile and apparel industries, which account for over
half of all nondurable goods
production employment in Georgia and almost one-third of the
manufacturing jobs, have suffered severe j o b and market
share attrition due to foreign
competitors.
Yet Georgia's textile industry
could realize a modest rebound
in p r o d u c t i o n and e m p l o y ment this year. Textile employment expanded, on a monthover-month basis, from August
through October and did not
change in November. For the
whole year, though, the industry
suffered through its worst job
losses since 1982, as average
employment dipped to a 20year low. More than 22,000
jobs have been lost among the
state's textile manufacturers
since 1979. Total employment
now stands at about 101,500,
down more than 4,000 from
the 1984 average. Three major
mill closings last year were the
Reeves Brothers plant at Eastman (350 jobs), M t Vernon Mills
at Calhoun (450 jobs), and Mill'h
ken Mills at Gainesville (650
jobs).
The dollars strength, lower
wage rates, and more efficient

p r o d u c t i o n technologies, in
some instances, have allowed
foreign producers of many goods
to underprice domestic manufacturers. The pricing disadvantage has been a millstone to
Georgia's textiles and apparel
producers, among others. The
same foreign exchange rate that
makes comparable foreign goods
cheaper here also makes U.S.
exports more expensive in markets abroad, hurting Georgia
textiles.
Despite the difficulty of exporting and the long-term trend
of j o b losses, textile industry
employment in the state moved
ahead for three consecutive
months last fall as retail inventories ran low because of strong
domestic demand. While the
weaker dollar may help boost
exports this year, trade restrictions by many potential importers will retard their progress.
Further improvement in the
industry's productivity, which
has increased at about twice
the rate for U.S. manufacturing
since the 1960s, could strengthen
textile performance by reducing
costs.
One Georgia-based textile
segment that clearly has grown
is carpet manufacturing, spurred
by national strength in home
sales, vigorous commercial building, and faster domestic auto
production. Georgia mills produce 60 to 70 percent of the
total U.S. carpet output Production is keeping pace with the
high levels of a year ago, with
the help of national personal
income gains.
However, foreign competition
is becoming a problem for carpets, too; imports doubled in
the last year. Foreign manufacturers reportedly expanded more
into the bulk carpet market from
the high-priced specialty segment
FEBRUARY 1986, E C O N O M I C REVIEW

In an attempt to offset imported goods' lower prices, the
textile industry is campaigning
to educate wholesalers and retailers on hidden costs of stocking their inventories from overseas manufacturers. They emphasize that buying from abroad
ties up more money and limits
buyers' options.
Apparel manufacturing, like
textiles, may realize employment gains in 1986, although
cheap imports continue squeezing both. State apparel employment levels for last October ran
ahead of the same month in
1984 for the first time since
January 1985. Apparel jobs grew
from August through October
on a month-over-previous-month
basis but ended the year below
the 1984 leveL Given the dollar's
declines and a growing flexibility
on the part of domestic manufacturers, employment is expected to stabilize this year.
Hoping to improve their competitiveness, some American
apparel manufacturers are concentrating more on marketing
their products than they have
in the past
Georgia's lumber industry,
which produces more lumber
than any state except Oregon,
is expected to slow from its
strong performance last year.
Although Georgia's lumber employment increased by 2 percent in 1985, it faltered as the
year progressed. Strong demand
for housing buoyed the industry,
but Canadian exporters' invasion
of the U.S. market with lowerpriced lumber has cut domestic p r o f i t s — a deterioration expected to continue into 1986.
Local companies are trying to
recoup by addressing smaller
market niches, such as planking
for backyard decks and p r e
manufactured fences.
FEDERAL RESERVE BANK OF ATLANTA




Transportation equipment employment growth should slow
in 1986. Lockheed Georgia, a
major employer based in Marietta, has already hired most of
the engineers and production
personnel needed to fulfill its
contract to build C5-B cargo
planes for the Air Força General
Motors' announced switch to
producing larger models at its
Lakewood Plant however, will
generate close to 1,000 new
jobs after remodeling is completed in 1987.

"Georgia's textile
industry could realize
a modest rebound in
production and
employment this year."
Domestic auto sales, which
surged when the major U. S.
producers instituted special discount financing last fall, slowed
when the discounts ended in
October. The introduction of
more recent incentives has failed
to revive sales to their p r e
October volume Domestic sales
are unlikely to recover to the
volume of 1985 or 1984 because the large number of autos
sold last year satisfied considerable demand. Thus, domestic
demand is not likely to spur
significant further j o b gains this
year at Atlanta's auto assembly
plants.
Government Government hiring has grown fairly consistently
in recent years. State and federal government employment
should expand steadily this year,
in spite of federal budget cutting
The rapid population influx has
swamped some local government agencies' ability to deliver
services.
As of December, government
units in Georgia employed about

449,000 people, or 17 percent
of the nonagricultural work force
This is about t w o percentage
points lower than in 1970 and
1980. Federal positions make
up roughly 20 percent of all
government jobs in the state,
with state and local workers
accounting for the remainder.
Federal employment outpaced
state and local government
growth from December 1984
to the same month in 1985.
The Reagan administration's
pressure for less government
probably will continue to hold
down that sector as a percent
of total employment this year.
More growth is expected in
state and local e m p l o y m e n t
than in federal hiring in the
state. But Georgia's 9.4 percent
population gain over the 1980
to 1985 period, compared with
only 5.4 percent nationally, suggests that federal employment
growth in the state, too, will
have to accelerate some to maintain the intended level of services.
Population gains in the Atlanta,
Augusta, and Savannah metro
areas will require additional
police and fire personnel, building inspectors, and clerical personnel, along with more managerial and administrative staff.
Overall, federal employment in
Georgia should expand moderately this year, while state and
local employment grow some
what faster.
Agriculture. Georgia farmers
can expect their situation to be
only slightly improved over last
year. Crop farmers face mediocre prospects, while poultry
profitability should be good.
The real cloud over the state's
farm outlook involves the threat
of resumed loan foreclosures
by the Farmers H o m e Administration (FmHA). Because of the
possibility of significantly fewer
33

mrnrn
Chart 2. Georgia's Major
Crops, Estimated Revenue
and Total Costs, 1985
$ Million

Source: Estimated by the Federal Reserve
Bank of Atlanta

farms and, perhaps, a much
weaker farm credit system, the
farm sector is strategically important to Georgia's 1986 outlook.
In general, the state's farmers
made moderate financial progress last year. Of the major
revenue producers, peanuts
were profitable (Chart 2), broilers made money with the help
of lower feed costs, and eggs
generated small profits due to
low prices. Pork producers' profits were also low as their inventories dwindled from 1984
levels, while soybeans lost money as overproduction cut prices.
The outlook for crop farming
in the state hinges on the nation's ability to boost farm commodity exports. Georgia's largest acreage crop, soybeans, can
expect only meager price gains
in 1986. Efficient farmers will
benefit while the crop could
be a net financial burden to
higher cost producers. Peanuts,
the state's major revenue crop,
can anticipate another good
year, especially if the United
States Department of Agriculture raises its price support for
the crop this year as expected.
34




Farm animal producers can
expect, in general, improved
revenues and lower feed costs.
This year should yield greater
profits for eggs and broilers,
the state's most important animal products. Georgia egg producers saw prices fall 30 percent last year, but lower output
and low feed prices may allow
them to profit this year. Broiler
producers, most of w h o m took
profits last year as slumping
feed costs more than offset
weaker product prices, could
enjoy a similar scenario in 1986.
With no progress made toward resolution, the Georgia
farm debt crisis threatens to
heat up again this year. The
FmHA farm lender of last resort,
plans to begin taking action
against delinquent borrowers.
A court ruling has prevented
FmHA from acting against errant
borrowers since 1981. The agency holds 27 percent of the roughly $4.5 billion of farm debt in
the state, or about $1.2 billion.
It now holds over 3,700 delinquent loans to Georgia farmers,
originally booked at $915 million. The dollar amount past due
has grown by over 325 percent
during the past four years. The
proportion of FmHA loans delinquent improved slightly from
61 to 49 percent over the past
year, but Georgia still has the
highest past due rate in the
nation.
The agency's authorization to
move against its slow or nonpaying borrowers probably does
not mean that all, or even most
will end in foreclosure Those not
up-to-date on their payments
are being advised formally of
this fact and asked to make
their accounts current Delinquent borrowers are also receiving information regarding their
alternatives under the law.

Farmers, the FmHA and other
farm lenders are highly concerned about potential deleterious effects of a rash of foreclosures on farm land prices.
With little improvement expected in farm cash flows again this
year, the market value of farmers'
land and debt secured by the
land could decline in the event
that the FmHA proceeds vigorously w i t h foreclosures. Just
the threat of such proceedings
can reduce land values.
Farmers in arrears must be
concerned that if earlier foreclosures degrade their land's
value, they will remain in debt
even after their land and assets
are liquidated. Farmers with no
current debt difficulties may
find that declining land prices
will reduce their b o r r o w i n g
limits For non-FmHA farm lenders, a rash of foreclosures could
devalue their institutional net
worths if their regulators decide
they should explicitly recognize
the reduced value of their farm
loan portfolios. Finally, the FmHA
must walk the fence between
minimizing its own losses through
quick liquidations and the potential hardships such action
would inflict on the rest of the
farm credit system.

Infrastructure: Good
Overall But Problems Exist
A sound infrastructure is expected to facilitate the state's
economic growth this year, enhancing its ability to respond to
local, national, and international
problems and opportunities. In
general, Georgia water, sewer,
power, and road systems are
relatively new and trouble-free,
with only isolated problems.
Atlanta's infrastructure suffers
fewer breakdowns and deterioration than most large urban
FEBRUARY 1 9 8 6 , E C O N O M I C R E V I E W

areas mainly because it is newer.
A 100-year old section of the
city's sewer system needs replacement, but funds have been
allocated for this project and
no lasting problems are foreseen. Fast-growing G w i n n e t t
County is struggling to keep up
with the demand for additional
wastewater treatment capacity
and has imposed a moratorium
on new development in the
Norcross area until April. This
moratorium has slowed the influx of new business into the
county, but steps are being taken
to fund more sewerage treatment capacity.
G w i n n e t t C o u n t y also has
approached its peak-load water
pumping capacity during the
last t w o summers; remedial efforts are underway, and the situation should not slow the area's
growth. Otherwise, water facilities are in good shape throughout metro Atlanta
The city's freeway system is
being reconstructed and in three
to four years will be streamlined
with an expanded traffic handling capacity. Traffic problems
are most frequent in new suburban areas, where road use often
exceeds design expectations.
Arterials are being widened in
many suburbs, with a considerable amount of construction
and repairs taking place.
Recent expansions at the
ports of Savannah and Brunsw i c k provided an important
stimulus to the state economy.
Savannah, however, continues
to lose business because many
modern container ships cannot
pass beneath the Eugene Talmadge Memorial Bridge. Despite numerous attempts, the
$90 million project has yet to
be financed. Unless this problem
is solved, the port, which provides approximately 16,000 jobs
FEDERAL RESERVE BANK O F ATLANTA




in the Savannah area risks losing
its race with Charleston for shipping business. Savannah led
Charleston in total container tonnage last year, in spite of its
handicap.
The state's capacity to generate power is considered ample,
but growing concern exists that
mounting construction costs at
nuclear-powered Plant Vogtle
and other Georgia Power Company facilities will increase power costs substantially within the
next decade. The state's Public
Service Commission says Georgia Power may have to raise its
rates 135 percent by 1997, while
the utility anticipates an increase
of 100 percent Georgia Powers
rates now lie below the national
average but are expected to
exceed the nation's by 1988.
Although some businesses
have the option of shifting to
alternative energy sources, consumers and most businesses
probably will see their power
bills rise. If rates rise, the state
will lose some of its allure for
businesses considering Georgia
for relocation or expansion. This
problem has prompted a drive
within the state government to
develop a comprehensive longterm energy plan.

Industrial Development
Progress
Industrial recruitment successes last year offer evidence
that Georgia's infrastructure
favors economic growth and
change
The new plants and firms are
continuing Georgia's economic
diversification, which is largely
responsible for the state's strong
and steady growth in the 1980s.
In addition to the Ft Howard
Paper Company's decision to
build a $1 billion plant in Effingham County, Teledyne and NWL

Control Systems announced
plans to open manufacturing
facilities in Gainesville and Dublin. Mitsubishi of Japan indicated
that it will locate a 500-employee
plant in Braselton to make color
televisions and cellular mobile
telephones. The value of new
manufacturing facilities moving
into Georgia totaled over $2
billion last year, compared with
$1.2 billion in 1984. 9 These
investments generate e m p l o y
ment both directly, by adding
workers on the plant floors, and
indirectly, in support industries.
Georgia's competitive advantages include good infrastructure, a largely nonunion work
force, a pro-business atmosphere, and stable tax rates.
The corporate income tax rate
has not been raised since 1969,
when it was increased from 5 to
6 percent The state sales tax
rate, lowest in the nation, has
not changed since it was increased to 3 percent in 1951.
(However, local option sales
taxes are levied in many counties
and urban areas.) The state's
per person tax burden ranks
36th nationally. 10 Besides such
tax incentives, Georgia offers a
" Q u i c k Start" program to train
employees of newly recruited
plants.
A t l a n t a has successfully attracted small ($1 million to $300
million in sales) computer firms
for t w o major reasons: the city
is a regional financial center,
where commercial lending is
readily available, and the computer industry is a major user of
software, developed by several
small Atlanta companies. Furthermore, the state is home to a
number of defense and aerospace industry plants, major
users of advanced computer
technology.
35

M
With Toyota's decision to locate its prized new plant in
Kentucky instead of Georgia,
the state probably will not become a major focus of foreign
auto manufacturing investment
like Tennesssee. Given the preference of new foreign-owned
automakers in the United States
to concentrate all aspects of
production in a single locale,
centrally located states are much
more likely than Georgia to attract such investment There
may be a bright side to this
competitive disadvantage, as it
screens Georgia from the cyclical e m p l o y m e n t fluctuations
experienced by major auto producing areas.
Computer software and peripherals merchants will continue
to locate in Atlanta, because
their low-bulk, high-value products are more amenable to
nationwide distribution from
Georgia Coastal Georgia, convenient to 1-95, will remain a regional distribution center serving the Atlantic seaboard.

Georgia is actively taking its
development pitch abroad and
last year became the first state
to open a business development office in South Korea This
recruitment of overseas business has already helped generate $200 million of foreign investment in the state.11 In addition to its other advantages, the
state offers excellent domestic
and some international airline
connections from Hartsfield International Airport Japan Airlines last year announced that
it hopes to add direct flights
between Tokyo and Atlanta
this summer.

Conclusions
In 1985, Georgia's economic
expansion remained vigorous
but slowed a bit from the previous year. The state's growth fell
closer to the U.S. rate, but still

'Miscellaneous services includes engineers, architects, accountants,
artists, lecturers, and writers as well as those engaged in educational,
scientific, and research activities
'The state's third quarter 1 9 8 5 savings rate was estimated by
subtracting the growth rate of taxable sales from the growth rate of
personal income The U.S. savings rate, similarly, is estimated from the
difference between personal income growth and retail sales growth for
the period Although the definitions of taxable sales and retail sales
differ, their growth rates appear close enough to those of consumption
in Georgia and the U.S., respectively, to indicate which area had the
higher savings rate
3
Bureau of the Census, Monthly Retail Trade (Government Printing
Office November 1985) and the Georgia Department of Revenue
telephone interview, December 3 , 1 9 8 5 .

36




exceeded it Performance in the
rest of Georgia improved relative to that of Atlanta which
nevertheless continued as the
single most important source
of strength and growth in the
state economy.
This year Georgia's growth
probably will slow from 1985's
rate. The state is expected to
outpace the nation and vie with
Florida for top rank in the region.
Services again will act as the
economy's prime mover, and
the farm sector most likely will
continue to falter. Construction may peak after three years
of explosive growth, while manufacturing is expected to stabilize after near record textile
and apparel job losses last year.
Federal budget cutting probably
will limit government j o b gains,
though population growth may
warrant faster expansion. Industrial recruitment successes,
which are expected to continue
in 1986, demonstrate that modern infrastructure favors Georgia's d e v e l o p m e n t

«Coldwell Banker, Office Vacancy Index of the United States (Atlanta:
September 30, 1985).
5
Bureau of the Census, Statistical Abstract of the United States (GPO,
1984), p. 212.
6
GD. Ellington, Atlanta Apartment Owners and Managers Association,
telephone interview, December 3, 1985.
'Carter and Associates, Inc., Atlanta, Ga, November, 1985.
8
Office Vacancy
Index
«Georgia Department of Industry and Trade telephone interview,
December 5 , 1 9 8 5 .
'"Georgia Economic Forecasting Project, The University of Georgia
" C a t h l e e n C o l e "Foreign Investment Jobs and Capital for Georgia"
Georgia Trend (VoL 1, December 1985), p.64.

FEBRUARY 1986, E C O N O M I C R E V I E W

A Better Year Ahead
Bobbie H. McCrackin and Betty Bradfield

Improvement in Tennessee's crucial manufacturing sector should boost
the state's economic performance after a downturn in 1985.

Tennesseans' economic outlook
will be determined largely by
the behavior of American consumers. Although consumer purchases make up about twothirds of gross national product
(GNP), Tennessee's economy
is perhaps influenced even more
by demand for consumer goods
and somewhat less by two other
major components of G N P —
government spending and bus'h
ness investment Many other
states oriented toward manufacturing produce steel and other
products needed by businesses.
In contrast Tennessee's industrial production is directed much
more extensively to consumer
products. A m o n g the largest
industrial employers in the Volunteer State are the apparel,
furniture, and food sectors. Tennessee's electronics industry is
dominated by home appliance
manufacturers, not defense
contractors or machine-tool
producers.

The authors are, respectively, an economist and a research assistant on the
Research Department's regional team.
FEDERAL RESERVE BANK OF ATLANTA




In addition to consumer spending, Tennessee's economy will
be affected to some extent by
developments in the international sector, the fourth component of GNP, even though
many export-oriented activities
important in other southeastern
states—ports, international banking, and foreign tourism—play
only a minor role in Tennessee.
Foreign markets are important
to many Tennessee businesses,
especially chemical and tobacco
producers and to the wholesalers,
accountants, and others w h o
provide services to these establishments. In addition, one of
Tennessee's largest industries,
apparel, is among those hardest
hit by the dollar's appreciation
since 1980 and the concomitant
effects on imports and exports.
Unlike many southeastern
states, Tennessee has benefited
little from the surge of federal
spending on defense and space
programs. Although the Oak
Ridge National Laboratory near
Knoxville has doubled its defense contract work since 1982,
much of that increase merely

offset budget cutbacks for nuclear research conducted by
the Nuclear Regulatory Commission and the U.S. Department of Energy. Another large
federal government program,
the Tennessee Valley Authority
(TVA), has been waning in importance in the state since the
late 1970s, when it began to
scale back its major expansion
into nuclear power production
and to reduce sharply its considerable work force. Moreover,
changes in national fiscal policy
associated with efforts to reduce
federal budget deficits could
contract Tennessee's federal
government sector.
These structural characteristics
will influence the way expected
national strengths and weaknesses impinge on the state's
performance in 1986. As discussed elsewhere in this issue,
the U.S. economy may expand
somewhat faster in 1986 than
in 1985, and growth probably
will be more balanced this year.
This national outlook should
translate into somewhat faster
growth for Tennessee in 1986,
37

largely because the manufacturing sector should be a prime
beneficiary of more balanced
macroeconomic growth and
manufacturing is exceptionally
important in Tennessee.
Expectations that the decline
in interest rates, which has continued into 1986, will encourage
consumers to buy more or better houses, automobiles, and
household goods are favorable
for Tennessee's important industrial sector since it is oriented
toward supplying these consumer markets. The dollar's
lower value should help Tennessee's farmers and manufacturers to increase their export
sales somewhat especially those
engaged in producing cotton,
soybeans, and chemicals. In
addition, the prospect of relief
from intense foreign competition is a good omen for Tennessee. Its large textile, apparel,
and leather industries, as well
as the numerous chemical producers who manufacture synthetic fibers for textile producers,
have been hurt by imports. The
nationwide inventory rebuilding
that is likely to occur early in
1986 would be another plus for
the state's manufacturing sector.

Certain caveats must be added
to this outlook. First as noted, a
reacceleration of state growth
turns largely on consumer behavior nationally. While a general improvement in the economy would enhance income
and spur consumer spending,
some people feel consumers
may need to readjust household
finances to a healthier state
after borrowing heavily to fund
spending sprees in 1984 and
1985. Therefore, an upturn in
Tennessee might not appear
until later this year, diminishing
the expected improvement for
1986 as a whole. However, both
consumer spending and personal income ended 1985 on a
strong note, and the stock and
bond market rallies that began
last year have increased consumer's net worth. Thus, consumers may continue to be a
driving force for expansion. O n
the whole, the factors underlying an expected revival of the
national economy portend a
good year for Tennessee.

In terms of geography, middle and east Tennessee, where
most of the state's manufacturing is concentrated, appear most
likely to gain from anticipated
developments. A disproportionate share of new capital projects
and capital expansions, including investment in nonmanufacturing as well as industrial projects, is destined for these regions. West Tennessee, with its
heavy dependence on agriculture, stands to reap modest gains
from the falling value of the
dollar and the expected improvement in farm exports, particularly of soybeans—a leading
cash crop.

Whatever happens to Tennessee's economy this year will
develop from the baseline of
1985 performance, and so it is
worthwhile to review how the
state fared last year. Personal
income growth in 1985 decelerated from the robust gains of
1984. After rising at a nominal
rate of around 10 percent from
1983 to 1984, personal income
was growing at an annual rate
of about 5 percent as of the
third quarter of 1985 (Chart 1).
Payroll employment increased
less than 3 percent during 1985,
slightly below the national figure
and substantially less than 1984's
5 percent statewide rate.

38




Performance in 1985

Chart 1. Personal Income
For Tennessee and the
United States

(Annual percent change)
16

Tennessee
United States

14
12
10

U

6 4
1981

'82

'83

'84

'85

Source: U.S. Department of Commerce, Bureau
of the Census, Monthly Retail Trade, various
issues

This pattern reflects in large
measure Tennessee's orientation toward credit-sensitive sectors of the economy. For example, housing slowed nationally following an increase in
interest rates early in 1985. It
also bespeaks Tennessee's greater reliance on manufacturing
employment Factory work provides more than one-fourth of
Tennessee's jobs compared with
one-fifth nationally. In contrast
to 1984, when manufacturing
outdistanced overall job growth
in Tennessee, manufacturing
jobs declined in 1985, and by a
somewhat steeper margin than
nationally (Table 1).
Nonmanufacturing jobs, paced
by trade and miscellaneous services, expanded 5 percent in
1985 relative to 1984 (Table 1).
Transportation and public utilities as well as finance grew, but
less rapidly than other services
and trade Construction and government employment expanded
only slightly.
Despite the moderate rise in
e m p l o y m e n t Tennessee's jobless rate declined in 1985 by a
larger margin—from 8.5 percent
FEBRUARY 1 9 8 6 , E C O N O M I C R E V I E W

mm
Table 1. Sectoral Employment Changes, Tennessee versus the United States
Tennessee
1984 Average
Employment
(thousands)
Total Nonfarm Employment
Manufacturing
Nonmanufacturing
Construction
Trade
Transportation and
Public Utilities
Finance, Insurance,
and Real Estate
Government
Miscellaneous Services
Mining

Chart2. Unemployment
Rates for Tennessee and
The United States
(Seasonally adjusted)

S o u r c e : Tennessee data from State Department of Employment Security, seasonally adjusted by the Federal Reserve Bank of Atlanta
U.S data from Bureau of Labor Statistics,
Washington D.C.

FEDERAL RESERVE B A N K O F A T L A N T A




1984 v. 1983
Percent Change

1985 v. 1984
Percent Change

1809.0
497.6
1,311.4
76.3
414.7

2.9
-2.1
4.8
0.6
8.4

5.2
6.2
4.9
9.6
6.3

3.5
-0.8
4.4
7.8
4.9

88.5

3.3

5.9

2.6

85.8
293.0
345.2
7.9

4.3
1.3
5.3
-6.3

4.8
-0.4
6.7
0.0

4.3
1.9
5.7
-1.4

Source: Tennessee Department of Employment Security, Tennessee
various issues

in December 1984 to 7.4 percent in December 1 9 8 5 — t h a n
the nation's unemployment rate,
which fell from 7.2 to 6.9 percent over the same period (Chart
2). Tennessee's progress occurred mainly because labor
force growth in the state was
modest; however, joblessness

1985 v. 1984
Percent Change

United States

Labor

Market

Report

various issues, and Bureau of Labor Statistics,

obviously remains proportionately more severe in Tennessee
than in the nation. 1
Around the state, Chattanooga was the only city to show
faster j o b growth last year than
in 1984 (Table 2). Nashville and
Memphis experienced somewhat slower growth in 1985,
and employment declined in
Knoxville and rose only slightly
in the Tri-Cities (Johnson City,
Kingsport, and Bristol).
Although job creation in Nashville slowed as the year progressed, the Music City once
again paced the state. It also
enjoyed the lowest unemployment rate, whereas the Tri-Cities
and Knoxville had the highest
Although nonmetropolitan unemployment rates were higher
than those of large cities on
average, the gap narrowed considerably last year, and only
t w o counties had more than
one-fifth of their labor force
unemployed as of November
1985, compared with seven counties at the same time in 1984.

News,

Slow growth in Knoxville is
attributable largely to the city's
manufacturing base, heavily concentrated in industries that fared
poorly in 1985. Textile and apparel employment account for
around one-third of Knoxville's
manufacturing jobs. Furthermore, the closing of the gaseous
diffusion plant in nearby Oak
Ridge entailed some dislocations to the area economy, even
though many workers were transferred or offered early retirement
Structural factors also explain
Tri-Cities' lack of j o b increases
in 1985. This metropolitan statistical area (MSA) is even more
dependent on manufacturing:
over one-third of local employment is in this sector. Apparel,
machinery, and printing and
publishing, all of which suffered
job losses last year, are large
local employers.
The expansion of airline service, including Republic Airlines'
creation of a new hub, has been
a boon to Memphis, as has the
39

Table 2. Tennesee MSA Nonfarm Employment
(1985 monthly average and percent change from 1984)
Nonfarm
Employment
(thousands)
Chattanooga
Tri-Cities
Knoxville
Memphis
Nashville

183.1
150.2

6.0

228.0

-.3
3.1
3.7

40




1.1

385.5
419.6

Source: Tennessee Department of Employment Security, Tennessee
various issues.

strength of the city's food processing industry. Other contributors to local growth include
ongoing expansion of the city's
medical care complex and Memphis' growth and diversification
as a distribution center. A varied, well-balanced economic
base and its attractiveness to
businesses and individuals desiring to relocate explain Nashville's continued strong performance. Chattanooga's belated
surge in employment reflects
strong local growth in construction early in the year and continuous expansion of the service
sector, especially local government and finance.
Overall, 1985 was a fairly good
year for the Tennessee economy
even though growth slowed appreciably. Employment and income rose at a respectable pace
across the state, although the
pace was more vibrant in larger
cities than in rural areas. The
slowdown from 1984 is attributable mainly to the national
deceleration and the state's
vulnerability to the increase in
credit costs that occurred early
last year. Since most of Tennessee's weakness in 1985 was
concentrated in manufacturing
the likelihood of strengthening
on this front in 1986 should be

Percent
Change

Labor

Market

Report,

especially beneficial to the state's
overall performance. To determine which of the state's industries are likely to gain the most
from the projected national upturn, it is necessary to examine
Tennessee's manufacturing base
in more detail.

Industrial Activity
As Tennessee's industrial employment reversed the 1984
pattern of rapid growth, the
turnaround was most significant
in durable goods production.
Nondurable employment rose
much less than durable employment in 1984, and a downward
trend in nondurables has been
apparent since 1973, when employment peaked at 288,000.
Nonetheless, last yeai's decline
was significant since, unlike the
United States, Tennessee employment in nondurable manufacturing remains larger than in
durable goods production. Approximately 52 percent of Tennessee's industrial jobs were in
the nondurable category in 1984
compared with 41 percent nationally.
Apparel, chemicals, food, and
printing and publishing together account for about one-third
of the state's manufacturing

jobs (Chart 3). Apparel employm e n t which increased 6 percent in 1984, fell by nearly as
large a margin in 1985 (Chart
4). Chemical industry employment has been stagnant for years
as a result of increased foreign
competition, both for bulk chemicals and in the textile industry,
which consumes much of Tennessee's chemical plants' output
A surprising development last
year was Tennessee's decline
in printing and publishing, an
expanding industry nationwide
that had enjoyed uninterrupted
growth in the state since 1975.
This apparent anomaly is explained by the fact that books
constitute almost one-fifth of
Tennessee's printing and publishing industry, whereas newspapers, greeting cards, commercial printing, and printing
services are relatively more
important nationally. U.S. book
publishers and printers did not
fare well in 1985 in part because
of the dollars high foreign-exchange value, which slowed
book exports while encouraging
imports. Employment in this portion of the industry has been

Chart 3. Tennessee's
Leading Industries, by
Employment Percentage,
1984
• •
Durables
I
I Nondurables
Transportation
Equipment
5.7%
Food
7.4%

Machinery
15.4%
Fabricated
Metals
7.7%
Lumber and
Furniture

Printing and Publishing 6.2%
S o u r c e : Computed by Federal Reserve Bank
of Atlanta from data in U.S Department of
Labor, Bureau of Labor Statistics, Annual Report on Employment
Hours, and Earnings (Tennessee), 1984.

FEBRUARY 1 9 8 6 , E C O N O M I C R E V I E W

Chart 4. Employment Changes in Tennessee Industry
1983-84 versus 1984-85, annual average

1984/1 983 •
Percent Change

1985/1984
Durables

30

1984/1 983 O
Percent Change

10

1985/1984

Nondurables

20

Ih

10
0
-10
- 2 0

-30

y

s

J
*S J>*
#

S

- è

/•

y JP</

- 1 0

&

S o u r c e : Tennessee Department of Employment Security, Tennessee
Labor Market Report various issues, and U.S Department of Labor, Bureau of
Labor Statistics, News, various issues Calculations were done by Federal Reserve Bank of Atlanta

retarded as well by falling elementary and secondary school
enrollments and the availability
of technological innovations that
expand output without commensurate job increases.
There were gains in several
nondurable industries. Food
processing advanced after seven years of decline, and expansion in pulp and paper production accelerated. These gains
were not sufficient, though, to
offset j o b losses in other nondurable industries.
Despite significant weakness
in nondurables, the reversal in
durables production was even
more dramatic After posting a
growth rate of more than 10
percent in 1984, durable goods
employment declined slightly
last year. Only producers of
primary metals, a relatively small
component of Tennessee's manufacturing sector, grew faster
FEDERAL RESERVE B A N K O F A T L A N T A




than in 1984. Transportation
equipment slumped 4 percent
in 1985.
Substantial losses also occurred
in machinery production, especially of electrical and electronic
goods, which in Tennessee are
mostly household appliances
destined for consumer markets.2
Employment in electrical and
electronic e q u i p m e n t plants
fell 8 percent compared with a
5 percent decline in nonelectrical machinery production,
which services more commercial clients.
Furniture production employment advanced 9 percent last
year. Hardwoods used in kitchen
cabinets, vanities, and f l o o r i n g key products in this Tennessee
industry—have been affected
much less by import penetration
than softwoods. Employment in
the lumber and wood industry,
in which softwoods make up a

greater share, fell 3 percent in
the same period. Heavy losses
plague many southeastern lumber producers, w h o are unable
to compete with the flood of
cheaper Canadian softwoods
used for building frames.
Fabricated metal, another construction-oriented industry that
produces structural steel used
in many buildings, was nearly
unchanged in 1985 after showing sharp gains in 1984. Together
these four industries—fabricated metal, lumber and furniture, machinery, and transportation e q u i p m e n t — a c c o u n t for
another third of the state's manufacturing e m p l o y m e n t
The reversal in the performance of Tennessee's manufacturing sector during 1985
can be traced largely to the
national slowdown in residential construction and consumer
purchases of durable goods.
41

MRNAMM
Such credit-sensitive purchases
are related since consumers
typically replace major appliances when they move Demand
for housing and consumer durables was weakened by the
upturn in interest rates early in
1985 and by the fact that much
of the demand for housing and
consumer durables deferred
during the two recessions of
the early 1980s had already
been m e t Residual demand
was far more sensitive to interest rates. Indeed, consumers
and builders were slow to respond to the decline in rates
that began in the late spring,
reaching the lowest level since
1979 by year-end. However,
home building and sales began
to strengthen nationally by year's
end. Another factor exacerbating industrial job losses, particularly in transportation equipment and machinery, was the
weakness in agriculture that
reduced demand for farm implements.
These important Tennessee
industries will probably improve
their performance this year, although the increase might not
be great because of uncertainty
about consumer finances and
the fact that much demand already has been satisfied. Nonetheless, further losses seem unlikely, and the probability appears high for some improvement in the production of goods
such as furniture, lumber, and
appliances for the home as well
as vehicles, associated parts,
and supplies. The clouded outlook for business investment
nationally is not especially worrh
some for Tennessee's manufacturing sector. An increasing share
of U.S. business investment is
devoted to electronic equipment, especially computers.
Hence, if business capital spending does decrease as expected,
42




the impact on Tennessee machinery manufacturing with its
concentration on household
appliances would be relatively
minor.
Of course, increased capital
investment in the state will prove
stimulative locally. General Motor's new $3.5 billion Saturn
plant in middle Tennessee, probably the best-known example,
will have an effect primarily in
the construction industry this
year. In addition, the state will
spend almost $30 million on
highway construction to facilitate transportation between the
plant and Interstate 65. The
initiation of operations late in
this decade will spur the middle
Tennessee economy through
employment growth and spillover effects on other sectors
such as retail establishments.
The direct local employment
impact could be moderate since
many of the plant's 6,000 employees are e x p e c t e d to be
drawn from the existing nationwide pool of G M workers. However, many G M workers could
migrate from other regions, spurring residential construction. In
addition, the indirect effects
promise to be considerable, given the size of the plant Even
though the G M facility will be
highly integrated, producing
engines and many major components internally, the company estimates that ultimately
some 14,000 jobs will be generated in parts supply firms that
may locate nearby.
Besides GM's capital investm e n t many smaller projects
will buoy Tennessee's economy
in the year ahead. Through the
first three quarters of 1985, more
than half a billion dollars of
new capital projects and expansions, exclusive of the Saturn
plant, were announced; these
are expected to create more

than 14,000 new jobs. Middle
Tennessee appears likely to receive a disproportionately large
share of the benefits. Almost
half the new j o b opportunities
will accrue to this area which
has about one-third of the state's
population. West Tennessee,
with more than a quarter of the
state's residents, will garner
about one-fifth of the anticipated e m p l o y m e n t In terms of
dollar value, though, the distribution across the state more
nearly parallels each region's
share of residents. 3
Weakness in the nondurable
goods sector in 1985 was largely
the result of the dollars high
exchange value. Since changes
in trade patterns typically lag
behind exchange rate moves
by six months or more, little
response was to be expected in
1985 even though the dollar
had depreciated some 25 percent on a trade-weighted basis
by year-end. This year should
witness some improvement,
especially for printers and publishers as well as exporters of
bulk chemicals. However, the
mid-1986 potential end of the
requirement that books must
be printed and bound in the
United States or Canada to receive U.S. copyright protection
clouds the outlook somewhat
for the former industry. 4 Furthermore, the employment impact in certain major nondurable industries, particularly apparel and textiles, could be slight
Jobs in these industries have
been falling for over a decade,
even during the 1970s when
the dollar was considered "undervalued."
Summing up the outlook for
manufacturing, 1986 should
bring some turnaround from
the declines experienced in
1985, but this year is unlikely to
repeat the robust industrial
FEBRUARY 1986, E C O N O M I C REVIEW

expansion Tennessee experienced earlier in the recovery,
particularly in 1984. Yet because of anticipated stronger
demand for housing, consumer
durables, and U.S. exports as
well as prospects for some relief
from import competition, 1986
promises moderate gains in
manufacturing. Given that sector's importance in the state,
advances on a broad front should
follow. Higher industrial employment and earnings, for example,
can be expected to help retail
establishments and those that
provide business, professional,
and consumer services. In addition, a pickup in manufacturing,
s u p p l e m e n t e d by the same
dynamics expected to boost
construction nationally, probably will provide strength to
the state's building trades, subject to local supply and demand.

by the state's single-family builders to the rapid economic growth
of 1984. Construction of apartments and c o n d o m i n u m s in
Tennessee fell after three years
of strong advances that had led
to overbuilding. Nonresidential
construction also fell after rising
25 percent in 1984. Adverse
effects of the vastly enlarged
supply on occupancy levels and
rental rates apparently dampened builders' zeal for new projects. Nonbuilding construction,
such as roads and bridges, rose
only slightly in 1985. Despite
the strength in single-family building, the weakness in other construction industry segments kept
employment growth almost flat
compared with the 10 percent
growth rate of the previous year
(Table 1). Moreover, construction employment remains more
than 10 percent below the 1979
peak.

Construction

Knoxville experienced the
fastest growth rate in singlefamily construction, and, owing
to a surge in the fall, Chattanooga had the sharpest gain
in multifamily building. Compared w i t h other Tennessee
MSAs, Nashville and Memphis

In contrast to the national
pattern, construction of singlefamily dwellings accelerated
sharply in Tennessee in 1985
(Table 3). This disparity probably reflects a lagged response

had slower but still respectable
growth in single family housing.
Nashville posted the steepest
decline in multifamily building
(Table 3). This apparent anomaly, in view of Nashville's usually
stellar performance among Tennessee MSAs, is probably due to
the fact that Nashville has been
growing so rapidly for years. In
1983, for example, the number
of new single-family homes built
rose by 10 percent over 1982.
Thus, some overbuilding, even
relative to the city's fast growth,
apparently deterred builders
from putting further pressure
on supplies and prices and so
slowed residential construction
in 1985.
Nashville continued setting
the pace for the construction of
offices, stores, and warehouses,
however, with an increase of
17 percent Nonresidential construction declined in Tennessee's other major cities. The
sharp increase in Nashville's
office space has boosted vacancy rates to the 20 percent
range from 12 percent two years
ago.5 In view of the nearly t w o
million square feet of office
space still being built as of the

Table 3. Tennessee Construction, 1985 versus 1984

Single-Family Permits

Tennessee
Chattanooga
Knoxville
Memphis
Nashville

Multifamily Permits

Value of Nonresidential
Construction
($ millions)

1984

1985

Percent
Change

1984

1985

Percent
Change

1984

1985

Percent
Change

13,769
1,195
1,340
4,247
4,536

18,329
1,503
1,860
5,166
5,519

33
26
39
22
22

22,995
779
747
4,244
13,792

21,302
1,932
1,572
4,759
9,480

-7
148
110
12
-31

1,427.8
127.0
163.3
376.3
523.5

1,402.0
96.1
141.4
283.7
612.3

-2
-24
-14
-25
17

Source: Computed by Federal Reserve Bank of Atlanta from data in U.S Bureau of the Census, Housing
Public Contracts ( 0 4 0 ) , and F.W. Dodge, Dodge Construction
Potentials.

FEDERAL RESERVE B A N K O F A T L A N T A




Units Authorized

by Building

Permits

and

43

third quarter of 1985, it is not
surprising that plans for new
construction have slowed recently. Industrial space absorption, especially in Nashville, fared
much better. In fact, vacancy
rates fell from 15 percent in
February 1985 to 11 percent in
February 1986, and, compared
with other major U.S. cities,
Nashville now boasts one of
the lowest vacancy rates for
warehouses and similar facilities.6
Lower mortgage interest rates
should sustain the growth in
single-family housing that occurred in Tennessee in 1985,
though perhaps at a more modest pace in 1986. However, a
turnaround in the apartment
and condominium market is unlikely in the near term because
of excess space still available.
Possible cutbacks in municipal
financing of such projects also
could slow activity in this area
Nonresidential construction,
particularly of offices, is unlikely
to accelerate from the slow pace
of late 1985, and some declines
are possible as local markets
pause to absorb the vast amount
of office space added in recent
years. However, industrial space
is in short supply, especially in
Nashville. What's more, the
planned capital expansion of
manufacturing facilities, particularly the Saturn plant, will boost
nonresidential
construction.
Some 4,000 workers will be
needed over the next four years
to construct the Saturn facility.
Construction of retail establishments may also continue to
expand, particularly in the Nashville area which many developers see as a market with great
potential for additional shopping centers. In addition, nonbuilding construction, particularly of highways and related
improvements, could boost the
44




construction sector in 1986. The
state is improving highways to
expedite traffic in areas that
have been adding offices, hotels,
and factories.
Overall, c o n s t r u c t i o n will
probably experience moderate
growth in 1986 and thus could
provide a mild stimulus to Tennessee's many building-related
industries. A n d e m p l o y m e n t
gains in the building trades
should supplement personal
income and thereby boost consumer spending.

Moderate growth
in construction
"could provide a mild
stimulus to
Tennessee's many
building-related
industries."
The Service Sector
Although manufacturing and
construction are important economic sectors, they jointly account for less than one-third of
Tennessee's employment Most
of the other economic activity
derives from the service sector,
which includes retail and wholesale trade, banking and other
financial services, transportation
and public utilities, and state
and local government Prospects
for many of these services will
hinge largely on the performance
of local economies. Stores in
Knoxville, for example, will increase sales and employment
in concert with the prosperity
of nearby residents but will be
affected less directly by developments in Memphis. However,
it is worthwhile reviewing the
outlook for certain components
of this broad service sector. Of
particular importance are those

such as trade and government,
which together account for about
two-fifths of the state's jobs;
financial services, which play a
keystone role in the economy;
and tourism, which is less dependent on local economic developments than other services.

Retail and Wholesale Trade.

O n e of the most important results of an upturn in manufacturing employment w o u l d be
an increase in personal income,
particularly in the wages and
salary c o m p o n e n t , a greater
stimulant to spending than such
categories as transfer payments
and returns from dividends and
interest This increase in turn
would boost one of the service
sector's largest segments—retail trade. As personal income
growth decelerated last year,
consumer spending slowed from
the double-digit pace of 1984
(Chart 5). Department store sales
in 1985 were an unadjusted 6
percent ahead of 1984/ Except
in Chattanooga and Knoxville,
sales in major metropolitan areas
outpaced statewide growth, and
the Tri-Cities enjoyed the largest increase, surpassing even
Nashville. 8

Chart 5. Retail Trade in
Tennessee and the
United States
(12-month moving total annual
percent change)
16r

0I

1
1982

1
1983

L
1984

1985

S o u r c e : U.S. D e p a r t m e n t of C o m m e r c e ,
Monthly Retail Trade, various issues

FEBRUARY 1 9 8 6 , E C O N O M I C R E V I E W

P / ß W p

Consumer spending this year
will be determined primarily by
two factors: advances in personal
income and population growth.
Personal income gains will depend on the economic performance of the state's key sectors.
Manufacturing contributes more
to personal income than any
other single sector, including
trade, which boasts a comparable number of employees. The
improved outlook for manufacturing augurs moderately increased consumer spending in
the state. The other major determinant of consumer spending,
population growth, holds less
hope for improvement From
1980 to 1985, Tennessee's
population grew 3.7 percent,
whereas the U.S. population
expanded by 5.4 percent Even
during the strong economic expansion from July 1984 to July
1985, when in-migration would
have been expected to pick up,
U.S. population growth continued surpassing Tennessee's. The
state's population is projected
to outstrip national population
gains only slightly from 1980 to
1990, and most of this growth is
likely to be concentrated in
Nashville. 9 In contrast, Tennessee outpaced the United States
during most of the 1970s by a
margin of almost 3 to 2. The
disaggregated picture is even
worse since Knoxville and Nashville have been growing more
rapidly, thus pulling up the statewide average. Memphis and the
Tri-Cities grew only 2 percent
from 1980 to 1984, and Chattanooga lost residents. 10 This pattern seems likely to continue
into the future.
In view of the moderate growth
foreseen for the state's manufacturing and the scant likelihood of stimulus from population growth, consumer spending
should increase in 1986 but
FEDERAL RESERVE BANK O F ATLANTA




not much more rapidly than
last year and probably not at
the rate experienced earlier in
the expansion. Nonetheless,
such a moderate advance constitutes respectable performance
at this stage of the business
cycle. While these prospects
seem to suggest increased employment opportunities in retail
and wholesale trade establishments, the opposite is more
likely since employment in this
sector has grown faster than
real consumer spending (Table
1). Employment growth in Tennessee's wholesale and retail
trade accelerated in 1985 to
around 8 percent from a 6 percent annual growth rate in 1984.
Retail sales were growing at an
annual rate of over 8 percent as
of December, but this figure
represents a slight deceleration
over the year and is not adjusted
for inflation, which averaged
3.5 percent nationally. Trade
e m p l o y m e n t nationally grew
more slowly in 1985 than in
1984. Thus, some retrenchment
in Tennessee's trade employment is likely this year. However,
the anticipated growth in personal income and consumer
spending should generate higher
deposits at banks and thrifts
and greater tax revenues, as
well as increased demand for
loans and miscellaneous services, thereby buoying certain
other sectors, particularly state
and local governments, financial and other services.
Financial Services. Finance,
insurance, and real estate depend partly on the health of the
local economy although slowdowns in service industries typically are far less dramatic than
in manufacturing. The deceleration Tennessee experienced
in 1985 was reflected in loan
activity at the state's major financial institutions. According

to preliminary data loans at
depository institutions were 13
percent ahead of 1984; in contrast loan growth in the previous
year had been 19 percent 1 1
This slower growth was attributable largely to a tapering of real
estate lending and a decline in
farm loans. Commercial, industrial, and individual loan demand, especially at commercial
banks, remained firm.12 Deposit
growth at statewide depository
institutions expanded 7 percent
in 1985 as compared with an
increase of 9 percent in 1984.
Employment growth in financial
services also decelerated relative to 1984 (Table 1). However,
the 5 bank failures that occurred
last year were fewer than the 11
in 1984 or the 12 in 1983.
The upturn foreseen in Tennessee's e c o n o m y this year
bodes well for the state's banks,
thrift institutions, and insurance
companies Loan demand should
firm as business sales pick up
and consumers rebuild their
finances. However, the modest
growth projected for the construction sector, limited largely
to single-family housing, could
spell only minor improvement,
if t h a t for real estate lenders,
brokers, and agents. Also important to the state's financial
services industry is legislation
passed in 1985 authorizing reciprocal regional interstate banking. A flurry of intrastate merger
activity has already shifted the
distribution of deposits in favor
of the state's five largest banks,
although few interstate mergers
had been culminated by yearend. Such activity may increase
this year in view of the state
banking industry's greater stability after t w o years of widely
publicized failures. Such activity
might offer Tennessee consumers and businesses a wider array
of financial services at more
45

competitive prices but could
also slow employment growth
as efficiency measures are implemented in the course of integrating institutions across state
lines.
Tourism. A small but significant service industry in Tennessee is tourism, which generates
more than 70,000 jobs and almost $3 billion a year in business receipts. This represents
more than 4 percent of total
payroll e m p l o y m e n t almost as
much as the share accounted
for by finance or construction.
In addition, tourism adds $145
million to state and local tax
coffers. 13 Since more than twothirds of Tennessee's 39 million
tourists come from out-of-state,
this industry represents an "export" just as most manufactured
goods made in the state are
sold to consumers elsewhere 14
Thus, tourism can propel more
expansion than w o u l d occur
from local population and personal income growth. For example, the average Tennessee
family would have had to pay
$100 more in state and local
taxes to maintain the same level
of service in the absence of
tourism.
Last year was generally a good
one for the state's tourist facilities. Air travel to Tennessee
was strong, especially in Nashville and Memphis, which experienced double-digit increases
that finally allowed those airports to surpass the volume last
achieved in 1979. Airline deregulation and t w o recessions
in the intervening years had
reduced passenger volume in
many smaller cities. In the last
two years that decline has turned
around due to the expansion of
service to such cities, not only
by the major airlines but also by
46




smaller carriers. The sharp increase in Memphis traffic probably reflects Republic Airlines'
decision to move one of its
regional hubs to the River City.
Yet auto travel seems to have
fallen in 1985 for the second
consecutive year, judging by
the decline in visitor center
registrations.
Attendance at state attractions was mixed: state and national parks enjoyed a moderate
increase in visitations, and the
Great Smoky Mountains National Park registered the busiest

"Expectations of
increased business
convention, and
vacation travel point to
a good year for
Tennessee's tourism
industry,:"
year in almost a decade Some
private attractions, particularly
the largest also reported substantially increased volume,
while others experienced far
more modest gains or even reduced attendance.
The lodgings industry as a
whole did well in 1985, with a
considerable gain in aggregate
receipts and a general increase
in the total number of guests,
partly spurred by a healthy convention trade. Still, many individual properties saw occupancy
levels decline as a result of a
sharply increased number of
available rooms. Through November, statewide occupancy
levels were 2 percent below
last year; however, room rates
generally were not discounted. 15
The prosperity of Tennessee's
tourism industry in 1986 will
depend largely on nationwide

economic developments, but
circumstances peculiar to the
industry locally will also play a
role. If the U.S. economy expands as expected, consumers
should be in a good financial
position to travel. In addition,
the dollars substantial decline
in 1985 should discourage Americans from traveling abroad and
foster additional travel to U.S.
destinations. Reduced oil prices
are another favorable factor
since lower energy costs will
make transportation by air and
auto less expensive.
Among the local factors, perhaps none is more important
than American Airlines' decision
to establish a regional hub in
Nashville. The effects of this
type of expansion were felt in
Memphis last year with Republic's decision. The capital expenditure in Nashville will be
substantial—around $200 million—as will the employment
impact Ultimately the expansion
should create more than 1,000
jobs. The new hub will also
make air travel to and from
Nashville more convenient just
as Republic's hub has helped
Memphis. This convenience in
turn should boost not only business and convention travel but
also vacation tourism. Following
deregulation of the airline industry and the associated airfare
discounts along busy airline
routes, more American and Canadian families have been traveling by plane even though autos
are still the most popular mode
of vacation transport In addition to generating more vacation travel by air, this trend has
encouraged trips to more distant locations. Whether Tennessee benefits as a result will
depend not only on the availability of service but also on the
degree of c o m p e t i t i o n that

FEBRUARY 1986, E C O N O M I C REVIEW

emerges. Tennessee cities have
not experienced the abundance
of discount fares available, say,
in Florida
Notwithstanding the possibility of more convenient and
cheaper air service, the relative
nationwide decline in air fares
and the effects on destination
patterns will probably reduce
the volume of auto business on
which many of the state's attractions and hotels depend. Such
a decline would be felt most
severely by attractions and hotels in rural areas and along
primary arteries used by Canadians and midwesterners traveling to and from Florida Indeed,
increased use of airlines could
account for some of the apparent
decline in car travelers over the
past t w o years.
In the lodgings sector, room
inventories are unlikely to increase as much in 1986 as in
the past few years, but many
hotel rooms are in the planning
stages and likely to come on
stream by 1988. Hence, any respite from the pressure on occupancy may prove brief even
though the opening of Nashville's new convention center
in late 1986 or early 1987 could
boost demand and help absorb
the new space. Excess capacity
is fairly widespread in the hospitality industry nationally and is
similar to the surfeit in office
construction that has led to high
vacancy rates and depressed
rental fees. Thus, even if current
proposals to build a conference
center and convention facility
in east Tennessee reach fruition,
there could be a number of
lean years for nearby hotels
and meeting facilities before
demand catches up to the much
expanded national levels of
supply.
FEDERAL RESERVE BANK OF ATLANTA




Despite these uncertainties,
expectations of increased business, convention, and vacation
travel point to a good year for
Tennessee's tourism industry.
That w o u l d be a boon not only
to activities directly associated
with tourism—hotels, travel agencies, airlines, taxis, and attractions—but also to retail establishments, since shopping and eating out are favorite travel pastimes. In addition, a good year
in tourism could boost public
sector activities by generating
additional state and local taxes.
A service that is closely related
to the Tennessee tourism industry, and one that should also do
well in 1986, is the music industry. The expected national expansion and associated gains in
disposable income suggest that
U.S. consumers will be able to
purchase more records and
others products of this industry.
Moreover, Tennessee's concentration on the country-music
segment of the industry is favored by the demographic trend
of an aging population since
industry-sponsored market research indicates that countrymusic buyers tend to be older.
In contrast, younger age groups
account for a much larger share
of overall industry receipts, and
their declining proportion of
the U.S. population does not
augur well for the industry's
long-term prospects nationally.
Public Sector. After several
years of contraction, Tennessee's public-sector employment
expanded in 1985 (Table 1).
Nonetheless, government employment remains 7 percent
below the peak attained in 1980.
State and local governments
began expanding their payrolls
only in the second half of 1985,
when the new fiscal year began

for most Thus, their year-todate employment growth suggests that state and local governments were growing more slowly
than federal government installations in the state, when the
opposite was actually the case
by the third quarter. Moreover,
federal employment constitutes
only about one-fifth of public
sector jobs.
This year holds promise for
continuing expansion of the
public sector, especially at the
state and local level. The expected p i c k u p in consumer
spending both by Tennesseans
and out-of-state tourists should
boost the state's tax revenues
and allow for a moderate increase in expenditures in the
1986 to 1987 fiscal period. The
state budget of $5.7 billion for
fiscal year 1985 to 1986 represents a moderate increase from
the previous year's expenditure
Much of this increase will benefit construction since new funds
both for fiscal 1986 and in the
proposed 1987 budget have
been earmarked for building
new prisons or renovating older
ones. Conditions in many Tennessee prison facilities have
become extremely overcrowded. Considerable highway construction also will be taking
place where new factories, offices, and meeting centers are
being built Federal government
employment and spending in
the state may continue to rise
modestly as it did last year; but
pressures to reduce federal
spending will probably constrain
growth in this portion of Tennessee's public sector.

Agriculture and Mining
Although primary sector active
ities—agriculture and m i n i n g —
no longer play the dominant
47

role they once did in Tennessee's economy, the value of
output produced by farming is
at least on a par with the tourism
industry. Moreover, employment and output in these industries remain of great significance
in certain regions and localities.
West Tennessee, for example,
in many respects has more in
common with the midwestern
farm belt than with the industrialized economies of middle
and east Tennessee. A number
of rural counties in the latter
two areas also rely heavily on
farming and mining as a primary
means of livelihood or as a
supplemental income
Farming. As in the rest of the
nation, 1985 was a poor year
for Tennessee crop and livestock
farmers alike. The major crops
grown in Tennessee include
tobacco, cotton, corn, and soybeans. Dairy products and pork
constitute the major output of
livestock farming in Tennessee.
The outlook for Tennessee agriculture in 1986 is for a modest
i m p r o v e m e n t Excess worldwide supplies, depressed commodity prices, the high value of
the dollar, reduced demand for
U.S. farm exports, and a buildup of financial strains all contributed to the farmers' plight
last year.
Soybeans, a leading crop in
terms of cash receipts, produced
lower profits for farmers last year
than in 1984 because of reduced
prices, which have been under
pressure from excess worldwide
supplies and lagged effects of
the dollar's high exchange rate
on U.S. farm exports. Soybean
exports could increase in 1986
in response to the fall in the
dollar last year. Moreover, the
possibility of lower support
prices as a result of the revised
federal farm program for soybeans could reduce production.
48




Lower supplies and slightly better demand worldwide should
improve the profits of west Tennessee's many soybean growers
in the year ahead.
Tennessee's 50,000 tobacco
growers, concentrated in east
Tennessee and a few middle
Tennessee communities, reduced their acreage in 1985,
lowering output 7 percent despite above-average yields.
American tobacco production

"7986 holds the
possibility of some
improvement in
Tennessee's economic
performance."
has waned in recent years in
the face of a reduced export
market Nonetheless, tobacco,
which vies with soybeans as the
state's leading crop, probably
was the most profitable crop in
1985. This industry's prospects
depend less on domestic and
international market conditions
than on the price support program. The dollar's lower value
could boost exports of processed tobacco products, but
deficit-reduction pressures and
the new farm bill cloud the
outlook for tobacco growers in
1986.
Corn was another profitable
crop for Tennessee growers last
year, although record U.S. corn
production depressed prices
and limited the profits garnered
by Tennessee farmers despite
their record yields. Abundant
corn supplies nationally will
probably keep prices low in the
year ahead, but some possible
improvement in exports could
help firm prices as the year

progresses. Given the yield advantage held by Tennessee corn
farmers, even a moderate upturn in prices could advance
profits relative to 1985.
Tennessee dairy farmers, like
their colleagues elsewhere in
the nation, responded to lower
price supports last year by increasing production to maintain
their income. Unlike tobacco
farmers, dairy farmers could take
advantage of lower feed costs
to increase their yields and
thereby boost total output and
revenues. Despite lower feed
costs, 1985 proved to be less
profitable than 1984 because
of the absence of price supports.
This year, an assessment of
production to defray costs of
the federal dairy program may
reduce profits further and encourage dairy farmers to participate in the government's herd
buyout program. Therefore, the
outlook is for a repeat of last
year's
performance—profitable
but not on the scale of previous
years.
Pork farmers' profits were
constrained in 1985 by weak
hog prices, but sharply lower
feed costs improved profitability
somewhat relative to 1984. A
number of conflicting factors
make the outlook for 1986 more
clouded. Pork supplies are likely
to be reduced, for instance,
t h e r e b y boosting prices. Yet
lower support prices, along with
the absence of a paid diversion
program, suggest reduced profits
Mining. As projected last year,
coal—the main product of Tennessee's mining i n d u s t r y — d i d
not sustain the growth experienced earlier in the recovery.
Coal production rose modestly
compared with the sharp gain
in 1984 o u t p u t 1 6 Mining emp l o y m e n t almost half of which
involves extraction of coal, fell
FEBRUARY 1986, E C O N O M I C REVIEW

relative to 1984 levels in response to reduced demand by
local utilities, which consume
most of Tennessee's coal (Table
I). 1 7 Primarily because of lower
industrial consumption, kilowatt
hours fell in 1985 after t w o
years of growth. Meanwhile, increased competition from more
technologically advanced foreign producers and slackened
demand for energy in general
has reduced demand for another
Tennessee energy product uranium fuel for nuclear reactors.
As a result the Department of
Energy closed the uranium enrichment plant in Oak Ridge
last year. A resurgence in manufacturing activity in 1986 could

boost demand for coal, but the
mining sector's relatively small
size will limit the impact of
such an improvement on the
Tennessee economy.

Summary
In conclusion, 1986 holds the
possibility of some improvement in Tennessee's economic
performance over 1985. Expected nationwide growth in
construction and net exports
should buoy the state's important manufacturing sector. This,
in turn, should boost personal
income and thus consumer
spending for goods and services

in the state, including those
offered by financial institutions,
retail establishments, and travel
and entertainment facilities.
Agriculture could also show
modest improvement as a result
of the dollar's lower value and
the associated rise that might
occur in farm exports. Tourism,
too, could benefit from the dollar's depreciation and lower oil
prices may encourage more Americans and foreigners to vacation
in the United States Single-family
and industrial construction will
probably expand at a moderate
pace, but office, apartment and
condominium building is unlikely
to be a source of growth in the
coming year.

NOTES
'State unemployment rates are seasonally adjusted by the Federal
Reserve Bank of Atlanta; other state labor data are unadjusted
2
U.S Department of Commerce, Bureau of the Census, County
Business Patterns,
1983: Tennessee
(Government Printing Office, April
1985), table 1 B
3

Computed by the Federal Reserve Bank of Atlanta from data released
by the Tennessee Department of Economic and Community Development and the U.S. Department of Commerce, Bureau of Economic
Analysis, Local Area Personal Income 1978-83, voL 6 (GPO, June 1985),
table 5.
4
U.S Department of Commerce, International Trade Association, 1986
U.S. Industrial Outlook (GPO, January 1986), p. 27, section 13.
5
Aladdin Resources, Ine, Nashville Oftice Market Report Third Quarter
1985 and Coldwell Banker, Office Building Real Estate Data, September 30, 1985.
»Frank L Smith Co, Nashville Warehouse Report February and August
1985 and Coldwell Banker, Industrial
Real Estate Data, September
30,1985.
7

U-S. Department of Commerce, Bureau of the Census, Monthly
Trade, table 6, various issues
Monthly Retail Trade, table 8, various issues

Retail

8




®U.S Department of Commerce, Bureau of the Census,
Provisional
Projections
of the Populations
of States, by age and sex: 1980 to 2000
in Current Population Reports, Series P-25, N o 937 (GPO, August
1983), table 1.
10
U.S Department of Commerce, Bureau of the Census, Pattern of
Metropolitan
Areas and County Population
Growth: 1980 to 1984 in
Current Population Reports, Series P-25, N o 9 7 6 (GPO, October
1985), table 2.
" B o a r d of Governors of the Federal Reserve System,
Consolidated
Report of Condition
and Income, September 30, 1983, 1984, and
1985.
' ' B o a r d of Governors of the Federal Reserve System, Report of Transaction Accounts, Other Deposits, and Vault Cash, 1983, 1984, and 1985.
13
U.S Travel Data Center, The Economic
Impact of Travel on State
Economies
(Washington, D.C., 1985), tables 5, 9, and 12.
,4
U.S Travel Data Center, The Impact of Travel on Tennessee
Counties
(Washington, D.C., 1985), ppt i and iiL
,s
PanneH Kerr, and Forster, Trends in the Hotel Industry, (Memphis,
August 1985), p. 2.
16
U.S Department of Energy, Energy Information Administration, Weekly
Coal Production
(GPO, December 7, 1985), table 3.
17
County Business
Patterns, table 1 B

A Lecture Featuring

JAMES TOBIN
NOBEL LAUREATE
IN ECONOMICS

T. Charles Erickson photo

The Federal Reserve Bank of Atlanta is pleased to announce a
lecture by James Tobin. Mr.
Tobin, Yale University's Sterling
Professor of Economics, was
awarded the Nobel prize in economics in 1981 for his theories on
portfolio diversification, investment, and money and inflation in
growth models, as well as his
many other contributions. Join
us May 14th at the Academy of
Medicine Building on 875 West
Peachtree Street, N.W. The lecture is offered free of charge by
the Federal Reserve Bank of Atlanta; for more information call
(404) 521-8764.

The Worst May Not Be Over
William J. Kahley and Gustavo A. Uceda

Plummeting oil prices spell more bad news for Louisiana's economy as
the energy-dependent state struggles to diversify.

Louisiana's economic outlook
this year, as in recent years, is
less optimistic than that of the
United States as a whole. A deterioration of the energy sector so
crucial to Louisiana's overall economic strength will keep the
state's unemployment rate above
the nation's, as it has been since
early 1981.
Energy remains the key to Louisiana's future. If energy prices
halt their tailspin and stabilize
this year, its economy could renew its climb out of recession
following a relapse in 1985, when
virtually no local sectors exhibited strong activity. Despite moderate national economic expansion, Louisiana's economy slumped
in response to renewed energy
price weakness. Of course, if the
recent sharp decline in energy
prices holds, the state's economy probably will ratchet downward again, widening the disparity between healthy growth
The authors are, respectively, an economist and an analyst on the Research
Department's regional team.
50




nationally and retrenchment in
Louisiana
In our annual outlook article
on Louisiana last year, we noted
that the state's undiversified economy simply could not advance
robustly without strength in the
oil, gas, and petrochemical industries. W e concluded that its
economic performance in 1984
represented an extreme example
of the consequences of depending upon a volatile economic
sector, and that it would not
keep pace with the national economy in 1985 because of softness
in energy prices.
Even with stabilization of energy prices this year at February
levels, the important oil and gas
drilling and exploration activities
are sure to decline, making it
even more difficult for suppliers
of oil and gas field equipment
and services to stay afloat These
industries are still shrinking in
response to previous price cuts.
The declining energy sector will
prevent mining and non-building
construction from improving and
will strain further state and local

government budgets, already
far out of balance, necessitating
spending cuts and fewer public
sector jobs. Moreover, energy is
so important in Louisiana that a
shrinking energy sector practically ensures that overall income
and spendingwill increase modestly at best, thus holding down
the growth of general economic
activity. All this is made worse
because Louisiana's private sector infrastructure, consisting of
offices, hotels, shopping centers,
and industrial buildings, is underused, and thus there is little
likelihood that business fixed
investment will grow much either
this year.
Weak general economic growth
means that service sector employment will grow only slowly,
because modest job gains in trade
and business services are mostly
offset by declining jobs in government and transportation, communications, and public utilities.
It also means sluggish personal
income growth that limits expansion of consumer spending on
department store items, cars, and
FEBRUARY 1986, E C O N O M I C REVIEW

other goods and services. Fortunately, the retail sector is likely
to be helped by an improved
outlook for convention and tourism business this year—a possible
shot in the arm for overall activity.
International trade constitutes
one of the most promising areas
in 1986, while Louisiana's nonenergy natural resource industries face an uncertain year. The
declining dollar could help generate more export sales across
the board and simultaneously
cool imports; on balance, port
activity should pick up steam.
The outlook for agriculture and
fishing is always clouded by the
vagaries of weather patterns here
and abroad. Besides the caprice
of nature, Louisiana farmers and
fishermen will be watching the
strength of economic rebounds
abroad, hoping for better markets and improved prices for
their produce.
In forestry and downstream
forest products industries, Louisiana producers' outlook is improved because of an expected
strengthening of home-building
nationally, but it is tempered by
strong competition from Canadian firms and other U.S. producers of building materials, pulp,
and paper, and by the expected
slow growth of the local homebuilding market
Louisiana's battered manufacturing sector appears to have
some bright spots this year. Declining employment in petroleum
refining and in the even more
important chemicals and allied
products industries may have
bottomed o u t Some other industries, such as food and paper, may pick up this year. These
industries could be helped by
improved international competitiveness due to the declining
dollar and the low cost of inputs.
Durable goods industries will
benefit from increased defense
FEDERAL RESERVE B A N K O F A T L A N T A




spending and from lower energy
costs, important in producing
and forming metal products.

Chart 1. Unemployment
Rate

1985: The Year in
Retrospect
The sudden moderation in national economic growth that began after mid-1984 proved disastrous for Louisiana. Removal of
this prop to Louisiana's economy
exacerbated weakness in an economy already experiencing slack
demand for locally produced agricultural and manufactured exports. Slow recoveries abroad
and the strong dollar limited the
growth of world trade through
Louisiana's important seaports,
trade already crippled by a worldwide food, energy, and mineral
commodity glut Protracted commodity price deflation in 1985,
especially for energy products,
crippled the state's economy, sapping the vigor of recovery and
paving the way for renewed decline
With the energy and international trade sectors unable to
rebound last year, and with Louisiana's manufacturing, construction, and service industries unable to expand because of slowgrowing national markets, economic contraction was inevitable. The state lacked even the
tourism push that the disappointing Louisiana World Exposition
provided in 1984.
The United States staged a
powerful rebound in 1983 and
much of 1984 from one of its
worst recessions. By the fourth
quarter of 1984 nonagricultural
employment was nearly seven
million above its level in the final
quarter of 1982. Employment
growth over the next 12 months
then slowed to about 3 million,
and the nation's unemployment
rate fell only moderately as the
expansion weakened (Chart 1).

S o u r c e : U.S. Department of Labor and Louisiana Department of Labor data, seasonally
adjusted by the Federal Reserve Bank of Atlanta

Louisiana's joblessness, frequently out of step with the nation's
because energy looms so important in its economy, diverged
dramatically from the nation's
rate in recent years. Indeed, the
spread between the U.S. rate
and Louisiana's rate has been
increasing by about one percentage point a year since early 1982.
(Drilling activity collapsed at the
beginning of 1982, dragging the
Louisiana economy down with
i t nearly a year after oil prices
began to fall because of significantly reduced oil consumption
and the availability of new supplies.) By year-end 1985, Louisiana's unemployment rate was
nearly five percentage points
higher than the nation's.
Employment actually declined
in Louisiana in 1985 in all the
goods-producing sectors as well
as transportation, while only
manufacturing and mining employment declined in the nation
(Table 1). Louisiana has a relatively high proportion of its employment concentrated in mining,
construction, and transportation,
with many energy-related economic activities in each of these
sectors. Within manufacturing,
51

wmmmsi
Table 1 . Employment Growth and Shares in Louisiana and the United States
Percent Growth, 1984-1985*
United States
Manufacturing
Construction
Trade
Finance
Services
Mining
Government
Transportation
Total Nonfarm Employment

Louisiana

-0.9
6.5
3.5
5.0
5.8
-2.2
2.7
2.1

-6.9
-5.4
0.3
1.3
1.0
-5.3
0.3
-3.5

3.1

-1.3

Percent Share 1985*
Louisiana
United States
10.8
6.8
24.6
5.3
19.9
4.9
20.6
7.2

19.4
4.7
24.2
6.1
22.5
1.0
16.8
5.4

—

—

' D e c e m b e r data
Source: U.S Bureau of Labor Statisitcs, The Employment
Information,

Situtation,

and Louisiana Department of Labor, Louisiana

Labor

Market

January 1986.

petroleum refining and chemicals production from energy feedstock account for an unusually
high share of jobs relative to the
nation. Since 1981, the state has
lost nearly 110,000 jobs in mining,
manufacturing, construction, and
transportation, most of them related to contraction in the energy sector.
Before oil prices began to slide
in January, employment in Louisiana promised to begin a modest recovery in 1986, if only
because the state's economy had
diminished Now, the state's economy is in danger of contracting
even more. By the end of 1985,
nonagricultural employment had
declined below its level five years
earlier. Sustained expansion in
the United States and a pickup
in other economies may spill
over to Louisiana if oil prices
firm, though the climb to prosperity is likely to be slow even if
energy prices stabilize.

Local Labor Market
Developments
Unemployment in Louisiana
is more concentrated in smaller
parishes and in south Louisiana
52




Lake Charles was the only metropolitan area in Louisiana showing
a jobless rate higher than the
state's throughout 1985. By contrast nearly two-thirds of the
smaller labor market areas posted
above-average rates Three-fourths
of Louisiana's parishes with total
labor forces under 40,000 experienced double-digit unemployment rates in late 1985 compared to half of the metropolitan
areas.
The smaller parishes also have
experienced a relatively larger
rise in unemployment compared
with their city cousins, reflecting
underlying differences in industrial structure. Stable and growing
service industries cluster in urban
or metropolitan areas for obvious
location advantages. Rural areas
are more likely to depend on a
single resource—typically one
occurring naturally in the area—
for their economic base. Delta
farmland, pine forests, mineral
deposits of oil and gas or salt
and fishing streams and bayous
are prominent examples of resource bases for selected parishes.
The pattern of natural resource
distribution can, of course, influence labor market conditions

dramatically even among metropolitan areas, as Louisiana demonstrates. Labor market conditions are worse for both the
smaller labor market areas and
the metropolitan areas of south
Louisiana dominated by energy
concerns compared to the more
diversified economies of north
Louisiana Among parishes with
small populations, most with
unemployment rates below the
state average are in north Louisia n a even including some in
which the forest products industry is crucial. Exceptions include
the farming-dependent northeast Delta parishes, with relatively
high u n e m p l o y m e n t and a few
southern parishes that prosper
from fishing or agricultural programs aided by government price
supports.
Unemployment rose in all of
Louisiana's metropolitan areas
in 1985 (Table 2). The rate increased least in Lake Charles, but
its rate was still the highest in the
state by a wide margin throughout the year. Labor force growth
data for metropolitan areas also
illustrate the disparity between
the energ^dependent southern
and the more diversified northern
FEBRUARY 1 9 8 6 , E C O N O M I C R E V I E W

Table 2. Labor Market Conditions, United States and Louisiana*
(Thousands)
Percent
Change
1984-1985

Area and Employment

December
1985

December
1984

United States
Civilian Labor Force
Employed
Unemployed
Rate (percent)

115,780
108,063
7,717
6.7

114,028
106,049
7,978
7.0

1.5
1.9
-3.3

Louisiana
Civilian Labor Force
Employed
Unemployed
Rate (percent)

1.965.2
1.738.3
226.9
11.5

1,893.4
1,707.7
185.7
9.8

3.8
1.8
22.2

Alexandria
Civilian Labor Force
Employed
Unemployed
Rate (percent)

63.6
57.7
5.9
9.3

60.7
55.6
5.1
8.3

4.8
3.8
15.7

Baton Rouge
Civilian Labor Force
Employed
Unemployed
Rate (percent)

261.8
234.5
27.3
10.4

249.3
227.8
21.5
8.6

5.0
2.9
27.0

Houma-Thibodaux
Civilian Labor Force
Employed
Unemployed
Rate (percent)

83.0
74.1
8.9
10.7

84.6
76.6
8.0
9.4

-1.9
-3.3
11.2

Lafayette
Civilian Labor Force
Employed
Unemployed
Rate (percent)

108.5
98.6
9.9
9.1

108.1
100.3
7.8
7.3

0.4
-1 7
26.9

Lake Charles
Civilian Labor Force
Employed
Unemployed
Rate (percent)

73.1
63.6
9.5
13.0

74.1
64.7
9.4
12.6

-1.3
-1.7
1.1

Monroe
Civilian Labor Force
Employed
Unemployed
Rate (percent)

64.9
58.3
6.6
10.2

61.1
55.8
5.3
8.7

6.2
4.5
24.5

New Orleans
Civilian Labor Force
Employed
Unemployed
Rate (percent)

569.9
508.2
61.7
10.8

561.4
506.6
54.8
9.8

1.5
0.3
12.6

Shreveport
Civilian Labor Force
Employed
Unemployed
Rate (percent)

164.5
144.7
19.8
12.0

158.5
146.8
11.7
7.4

3.8
-1.4
69.2

*Data not seasonally adjusted
Source: U.S. Bureau of Labor Statistics, The Employment Situation; Louisiana
Department of Labor, Louisiana Labor Market Information, January 1986.

FEDERAL RESERVE BANK OF ATLANTA




sections of the state Baton Rouge
was the only metro area out of
five in south Louisiana that experienced faster labor force growth
than the state as a whole, while
all three north Louisiana metro
areas experienced aboveaverage
expansion.
An anecdotal, but accurate,
picture of Louisiana's bleak overall employment experience last
year can be drawn by considering
the performances of Shreveport
and New Orleans. These t w o
metropolitan areas are at the
extreme northwest and southeast corners of the state, respectively. The Shreveport area held
its own until a major telecommunications company laid off
3,052 people in the second half
of the year at its consumer products plant, increasingunemployment sharply by year-end. In
New Orleans, where the oil and
gas industry is of paramount importance, employment was lower
in all eight major employment
sectors in December 1985 from
the levels a year earlier. Renewed
weakness in mining, construction, manufacturing, and transportation employment, associated with the energy glut pulled
down the number of jobs in
trade, finance, government, and
service, as well.

Population, Income, and
Consumer Spending
Louisiana's relatively poor economic performance since oil
prices began to decline in 1981
is reflected in its pattern of income and spending growth. For
example, personal income growth
has been consistently below that
of the nation since mid-1982
(Chart 2). As of October, Louisiana's personal income had grown
only 1.5 percent in the previous
12 months, one of the smallest
gains in the nation. By contrast
53

wmmmâ
C h a r t 2 Personal Income
Growth

(Annual percent change)
—

18

—

14

Louisiana
Southeast
United States

16
V\

12
10
oO
6
4
2
0

,

, . 1

.

. i . . . i , , . i . . .

1982
1983
1984
1985
1981
Source: Calculated by Federal Reserve Bank
of Atlanta from data in U.S Department of
Commerce, Quarterly Personal Income various
issues

personal income nationally grew
by 5 percent over the same period.
These comparisons may be
even more unfavorable when
income growth is considered on
a per capita basis. Louisiana, one
of the fastest growing states in
terms of both income and population before mid-1982, has been
one of the slowest growingsince
that time. According to the U.S.
Census Bureau, Louisiana gained
more than 60,000 people, mostly
workers, from migration in the
April 1980 to July 1982 period,
plus more than 100,000 from
the natural increase of the state's
population. In the next two years,
however, the state gained only
about 90,000 people overall and
actually experienced a net loss
of 5,000 from migration. The
post-1982 pattern of slowing
population growth and net outmigration undoubtedly continued in 1985 and likely will endure
into 1986.
Louisiana's per capita income
growth has slowed absolutely
and relative to the nation as a
result of unfavorable economic
and demographic shifts. Before
1982, the state's booming economy attracted outside workers
54




w h o fueled economic growth as
they bought homes, cars, and
other goods and services in Louisiana Now, the contracting economy is causing workers to flee to
other states in search of jobs.
(Supposedly, entire trailer parks
have m o v e d from the state.)
Worker flight helps cool activity
further, making it even more difficult for the economy to stabilize
and rebound.
Louisiana has underperformed
the nation in retail trade activity
since early 1982 (Chart3). More
worrisome is the fact that Louisiana's spending performances
began to diverge further from
the nation's in 1985. Total retail
spending in Louisiana rose a mere
0.9 percent in 1985, while sales
nationally were up 6.2 percent
In the same period, department
store sales in the state's two
largest metropolitan areas, New
Orleans and Baton Rouge, increased only 2.3 percent and
1.9 percent compared with 4.5
percent for the nation. In response, many small retailers and
even large retail store chains have
been closing. In New Orleans, a
major department store closed
its d o w n t o w n store after nearly
150 years, and the opening of a

Chart 3. Retail Trade

(Annual percent change)

Source: U.S Department of Commerce, Monthly Retail Trade, various issues

major retail market place at the
river has been postponed to September 1986.
Louisiana's consumer spending
could show modest growth in
1986 if general economic conditions improve and the state's
economy begins to respond to
national expansion. But a fast
growth rate would be somewhat
illusory, due partly to a weakened
starting base. Retailers, whose
fears were realized with slumping
sales last year, are doubly cautious this year as a consequence.
In addition, Christmas 1985 sales
apparently failed to reverse the
slowdown in retail activity.

Oil and Gas
Louisiana's oil and gas industry,
which underpins the state's general economy, began a shaky
recovery in 1984 but then slipped
again last year. Drilling permits,
the number of active drilling rigs,
and crude oil production all rebounded in 1984 as energy consumption increased with the rapid national economic expansion.
Drilling costs fell, and oil extraction productivity increased. Regrettably for Louisianans, crude
oil prices declined for a fifth
consecutive year as d e m a n d
proved to be weaker than anticipated, and new oil supplies and
enhanced recovery from old
wells generated a glut in the
market Even worse, prices plummeted in January 1986.
The industry adjusted to the
more bearish energy situation
last year by reducing applications
for permits nearly 15 percent in
the first half of the year from the
same period in 1984. While the
Hughes Tool Company's Louisianaoil rig count increased nearly
10 percent in 1984 from 1983's
depressed level, the number actually working was still one-third
FEBRUARY 1 9 8 6 , E C O N O M I C R E V I E W

mmmma
fewer than the 487 peak of D e
cember1981. In 1985, the number of active rigs dropped steadily
to around 250 in October before
rebounding to 280 in December,
when drilling activity is at a seasonal peak. Unfortunately, many
industry observers speculated at
year-end that the rig count would
fall even lower in 1986, and the
January price decline certainly
reinforced that fear.
A widespread oil price war
and renewed uncertainty about
tax law changes that could reduce
tax benefits to the energy industry were said to be discouraging
exploratory drilling despite sharply lower drilling costs. In response
to slumping energy prices and
meager oil and gas prospects, oil
companies offered record-low
bids at a federal auction of drilling rights in the Gulf of Mexico
at year-end. Presumably, the
low bids were prompted by the
accurate supposition that members of the Organization of Petroleum Exporting Countries (OPEC)
would agree in Decembertorisk
a reduction in oil prices in pursuit
of a "fair share" of the world
market
Now that declining oil prices
have signaled that the war is on,
Louisiana's already staggering
economy is in danger of suffering
substantially m o r e
The impact of lower crude oil
prices will, of course, depend on
the magnitude of the ultimate
decline, but the ripple effect no
doubt will be negative in 1986. A
significant sustained drop would
cause the construction industry
to contract more, increasing pressure on the oil and gas service
supply industry. Beyond the immediate effects on these industries directly related to oil exploration, drilling, and production,
falling prices will damage the
already threatened fiscal health
FEDERAL RESERVE BANK O F ATLANTA




of Louisiana's state and local governments that depend so much
on oil revenues and ultimately
its entire industrial structure. The
energy sector's pervasive importance in Louisiana extends even
to business services employment
much of which actually represents business contract employment for the maintenance and
operation of oil and gas and
petrochemical facilities. This employment also will drop if the oil
price decline proves to be more
than temporary.

Manufacturing
Manufacturing employment in
Louisiana has declined more
sharply than in the nation since
1980, and the situation worsened
in the state in 1985. There were
73,000 fewer non-agricultural
jobs in Louisiana in December
than there were four years earlier,
a 4.4 percent drop. Nationally,
jobs increased by 8.3 million
over that same period, or by 9
percent But in manufacturing,
the number of jobs in Louisiana
declined by about 51,000, or by
nearly 22 percent compared with
330,000 lost nationally, or 1.7
percent Within manufacturing,
a b o u t t w o thirds of the Louisiana
jobs were lost in just four industry
groups: 8,100 in chemicals and
allied products (-23 percent),
6,200 in food and kindred products (-23 percent), 7,300 in fabricated metals (-37 percent), and
10,600 in transportation equipment (-34 percent).
These losses are attributable
almost entirely to the abrupt
retrenchment of oil and gas operations and port activities from
boom levels at the turn of this
decade. Widespread layoffs and
shutdowns of m a n u f a c t u r i n g
plants across the state that supply these industries occurred as
the early 1980s recessions spread

and deepened. Later, the strong
dollar limited exports of food
and chemicals to foreign markets
and the growing energy pool
idled drilling rigs, workers w h o
build, service, and supply them,
and the entire shipping industry.
Louisiana's manufacturing employment experience in 1985
was bleak. Nationally, manufacturing employment dropped by
1 percent in the 12-month period
ending in December. In Louisiana
employment fell 6.9 percent and
none of its major industries gained
employment in the 12 months
endingin December1985 (Table
3). Conditions eroded significantly more in the important
electric and transportation equipment industries and in the paper,
petroleum, and chemicals industries. The hope in Louisiana is
that falling oil prices will enable
these energy-using industries to
stabilize.
The performance of manufacturing companies not closely
linked to oil exploration and drilling should improve this year.
One stimulant nationally and locally will be spending for national
defense. Louisiana's share of defense employment and production is below average compared
with the state's share of all national employment and production, but the benefits of defense
dollars are substantial and of
growing importance, particularly
to New Orleans' economy.
The military, including the
Corps of Engineers, is a major
employer in New Orleans. The
Air Force maintains bases in Alexandria and Shreveport, while
Fort Polk is a major U.S. Army
installation in Leesville. Numerous companies in these and other
parts of the state supply local
bases or military needs elsewhere
Some large shipbuilding and aerospace firms in the state are b e n e
fiting from Navy contracts to
55

mmmmâ
Table 3. Manufacturing Wage and Salary Employment in Louisiana
(Thousands)
December
1985
Manufacturing
Durable Goods
Lumber and Wood Products
Furniture and Fixtures
Stone, Clay, and Glass Products
Primary Metals Industries
Fabricated Metals Products
Machinery, Except Electrical
Electric and Electronic Equipment
Transportation Equipment
Other
Nondurable Goods
Food and Kindred Products
Apparel and Other Textile Products
Paper and Allied Products
Printing and Publishing
Chemicals and Allied Products
Petroleum and Coal Products
Other
Source: Louisiana Department of Labor, Louisiana

build troop and fleet oiler ships,
coastal mine sweepers, space
ship fuel tanks, and other military
or space hardware. This work
helps cushion the still declining
employment in shipbuilding and
repair from lost energy-related
business.
The falling foreign exchange
value of the dollar in 1985 should
help Louisiana manufacturers
who produce for world markets,
and the drop in mortgage interest
rates similarly should help manufacturers who sell to homebuilders. Rebounding homebuilding
activity this year would stimulate
construction-related industries.
Greater demand for lumber and
wood products would increase
activity and employment at logging camps, sawmills, and planing
mills across the state Producers
of concrete, gypsum, and plaster
products would benefit as well.
56




Labor

171.6
77.6
13.0
0.9
7.4
3.5
12.3
9.5
7.5
21.0
2.5
94.0
21.5
9.1
10.8
10.2
26.8
11.9
3.7
Market Information,

December
1984
184.3
85.7
13.3
1.0
8.1
3.6
12.6
10.1
11.5
22.9
2.6
98.6
21.8
9.6
11.9
10.2
28.5
12.9
3.7

Absolute
Change
1985-1984
-12.7
-8.1
-0.3
-0.1
-0.7
-0.1
-0.3
-0.6
-4.0
—1.9
-0.1
-4.6
-0.3
-0.5
-1.1
0
-1.7
-1.0
0

January 1986.

Some Louisiana manufacturers
would profit from both the dollars decline and the homebuilding boost Lumber and w o o d
products industries that compete
with foreign and domestic producers for business are prominent examples, as are paper and
allied products and printing and
publishing. However, the Canadian dollar actually fell against
the U.S. dollar in 1985 and Canadian producers are major competitors for U.S. manufacturers
of forest products and related
goods. The food products industries, meanwhile, should benefit
substantially and they could expand market share abroad and
compete more effectively in the
United States against foreign
imports. A variety of durable metals and machinery industries also
will find competition easing from
foreign producers.

The state's largest industrial
employer is the chemical industry, which accounted for 15 percent of all manufacturing jobs in
the state and nearly 30 percent
of all nondurable manufacturing
jobs at year-end. Despite losing
8,100 jobs in the last four years,
this industry's share of manufacturing employment is unchanged.
(This fact also serves to point out
the significant decline in overall
manufacturing employment in
Louisiana in recent years). Last
year, the state lost about 1,700
chemical jobs as the national
pace of growth moderated from
1984, lessening the amount of
chemicals needed as inputs in
the production of industrial and
consumer goods.
International economic developments, however, have played
an even larger role in shapingthe
chemical industry. The sustained
FEBRUARY 1986, E C O N O M I C R E V I E W

imamm
rise in the dollars value from
1980 until early 1985 made U.S.produced chemicals much less
competitive in domestic and foreign markets. Also, the worldwide
energy boom dealt a doublebarrel blast at the U.S. chemical
industry. Soaring oil and gas prices
raised the cost of feedstock to
the world's major chemical firms,
virtually all of which are located
along the Mississippi River between Baton Rouge and New
Orleans to gain access to nearby
energy supplies. In addition, as
oil and gas became more expensive, energy producers in other
parts of the world earned more
money to build expensive competing chemical plants. In some
cases they even have used as
feedstock natural gas that earlier
was "flared," or burned, in the
course of extracting oil.
The oil glut and gas " b u b b l e "
that is dropping the relative cost
of gas feedstock should help
U.S. chemical producers in 1986.
Continued depreciation of the
dollar should also help improve
U.S. chemical producers' ability
to sell in world markets as well as
at home. Finally, heavy investments undertaken abroad over
the past 10 years should begin to
level off in the long run. Further,
significant additions to foreigners'
capacity would require sharply
higher investments and would
strain available supplies of skilled
personnel to keep operations
staffed.
In the longer term, many of
Louisiana's big chemical companies are gearing up to produce more engineering-intensive
specialty products to counter
the still-growing foreign competition in the production of lowcost bulk chemicals. With additional foreign capacity coming
on-line in petrochemicals, however, competitive pressure is unlikely to ease substantially this
FEDERAL RESERVE B A N K O F A T L A N T A




year. Just last year, for example,
Saudi Arabia added substantially
to the world's petrochemical
capacity, and it will take some
time for growing demand to absorb this capacity.
One positive factor for fertilizer producers this year is a likely
increase in demand from farmers
in the United States and abroad.
A faster-growing world economy
should encourage farmers to
plant more crops and use more
fertilizers. Expanding food production worldwide also should
help stimulate pesticide and herbicide sales, particularly to foreigners, since the dollar has lost
some of its strength against other
currencies.
Unfortunately, the industrial
improvements likely to develop
as the year unfolds may provide
too little boost to reduce the
state's high unemployment rate
substantially. The gains expected
are too slight in too few industries.
Essentially, too much manufacturing in the state is linked to the
energy sector, which is likely to
weaken even more.

Government
Louisiana's business and government leaders have been developing strategies and programs
to help the state's economy diversify enough to avoid the sharp
swings caused by its dependence
on energy. Unfortunately, in recent years state and local officials
have been preoccupied with
budget crises that have accompanied the oil price declines.
Historically, the key to the state's
fiscal health has been the revenue that comes from the energy
sector in the form of severance
taxes, royalties, and bonuses from
oil and gas production. W h e n oil
and gas prices rose sharply in
1973 to 1975 a n d 1 9 7 9 to 1981,
state revenues soared; more recently, these revenues have

Chart 4. Oil Tax Revenue
and Prices Per Barrel of
Light Arabian Crude Oil

1970
Oil Tax R e v e n u e
• Oil Prices
Source: Petroleum
Intelligence
Weekly, various issues and Louisiana Taxation in Biennial
and Annual reports 1970-1985

dropped along with the price of
oil (Chart 4).
State and local government
officials have coped with successive years of budget crises in
1982 to 1983 and 1985 to 1986
by freezing e m p l o y m e n t , attemptingto cut real public spending, and raising taxes. Governor
Edwin Edwards responded to
the most recent fiscal squeeze
by imposing a hiring freeze and
proposing casino gambling in
New Orleans and a state lottery
that together w o u l d raise $500
million a year in taxes.
According to estimates made
by the state's legislative fiscal
office in late 1985, the state was
expected to end this fiscal year
$190 million in the red, after
incurring a $20 million deficit in
fiscal 1985. Consequently, state
payrolls were expected to remain
flat or decline for a fourth consecutive year. Now, employment
almost certainly will drop since
the price of oil has declined to
about half the $27.50 price that
underlies the current b u d g e t
Each dollar reduction belowthat
price curtails state revenue by
$25-$30 million as royalties and
57

mmmmâ
severance taxes fall. An equal
amount is probably lost as a
consequence of the resulting
slowdown in economic activity
and accompanying taxes.
The fiscal condition of most
metropolitan areas is also poor,
but in contrast to the pattern at
the state level employment by
local municipalities has been
growing despite budget difficulties. That expansion is likely to
cease in 1986 as budget problems deepen. For example, in
mid-December New Orleans'
city council overrode Mayor
Ernest Morial's veto of a pareddown $288 million budget that
mandated nearly 500 fewer city
jobs. Budget cuts in Baton Rouge
will mean 560 fewer public jobs
this year. These cutbacks were
hastened because state and federal revenue sharing programs
are shrinking, while local governments must begin to pay all of
their employees at least the federal minimum wage.
The fiscal straitjacket pressed
on Louisiana municipalities and
the state government is unfortunate because the state's economy is particularly vulnerable to
international economic developments, including the foreign
exchange value of the dollar, the
volume of world trade, and the
world price of oil. These factors,
obviously outside Louisiana's
control, cause the state's economy to soar (or crash) depending
on conditions in these international markets. One way to address this problem would be to
frame government budget policies that are more in tune with
the entire business cycle rather
than policies that spend freely
during prosperous times and then
retrench sharply during downturns.
Another fundamental strategy to ease the dependency upon
a few volatile economic sectors
58




would be, of course, to diversify
the state's economic base. The
current strategy for economic
d e v e l o p m e n t appears to be
moving away from traditional
"smokestack-chasing," competing
against many other state or local
development agencies to attract
a limited number of new plants
or plant relocations by large companies. According to Louisiana's
Secretary of Commerce, about
15,000 sites were available nationally last year for 1,800 such
plant relocations.
In place of a scattergun approach to attract industry, Louisiana officials are focusing on
industries that have the greatest growth potential, given available resources, or that can build
on existing resource strengths.
For example, New Orleans' economic d e v e l o p m e n t council's
direct marketing program is designed to attract national and
international companies in six
specific industries. These industries include biotechnology-related, offshore and petrochemical, food processing, electronics,
office operations, and national
or international location consultants.
The strategy of identifying and
assisting targeted outside firms
in their location decisions or nurturing new or expanding firms is
appealing, but numerous potholes mar this road to developm e n t For example, the state
suffers from a reputation for poor
schools, despite high spending
on a per capita basis compared
with other southern states. The
Governor's Economic Development Commission's report Tax

Policy for Economic

Develop-

ment issued in November 1985,
recommends against reducing
funds for education to cope with
the fiscal crisis. In this environment, however, spending for education seems unlikely to rise;

and yet, according to a special
report issued by the Louisiana
Association of Business and Industry in September 1985, " a n
abysmal public education syst e m . . . stand(s) in the way of
attracting labor-intensive manufacturing needed to diversify the
state's economy."
Louisiana's geographic location works against it as a site for
manufacturing many consumer
or industrial goods for national
markets, impeding the state's
ability to diversify. In addition, as
the Governors Economic Development Commission points out,
"Louisiana's business taxes impose a heavy burden on new
investments; state government
spending levels are relatively high
for sen/ices obtained; and a cleanup of the state's physical environment is necessary to encourage
economic d e v e l o p m e n t "

Construction
Louisiana's construction emp l o y m e n t d r o p p e d to a b o u t
108,000 in December1985 from
around 115,000 in the same
m o n t h of the three previous
years and from employment in
the 136,000 to 140,000 range in
December of 1979 to 1981. By
contrast, construction e m p l o y
ment nationally t o p p e d the five
million mark for the first time in
the fall of 1985.
Construction employment in
Louisiana like many other economic activities, is closely linked
to employment in the oil and gas
industry. Important segments of
the energy exploration, drilling
and production process are classified as construction. W h e n the
oil industry was booming in the
1979 to 1981 period, construction employment in Louisiana
was high relative to the nation.
Moreover, the energy boom attracted workers w h o needed
FEBRUARY 1986, E C O N O M I C REVIEW

mrnmmn
homes and offices as New Orleans became the head office for
major oil companies' offshore
drilling operations in the Gulf,
and all of south Louisiana became a hub for building, transporting, and using a growing
number of drilling rigs.
W h e n oil prices began to tumble in 1981, spreading its impact
on economic activity in 1982,
the performance of construction
nationally and in the Pelican State
began to diverge. That divergence increased as construction
related to the WorlcTs Fair ended,
and widened even more with a
second round of oil price cuts
that swept the world in 1984
and 1985.
Construction seems unlikely
to grow much, if at all, this year,
largely because of the latest
round of oil price cuts. Capital
spending plans for 1986 generally are being deferred or scaled
back in many of the nation's
industries; in Louisiana, where
economic activity has been extremely weak, non-energy sector
industrial building should move
forward, but slowly. Office and
hotel building, meanwhile, probably will decline. Vacancy rates
are nearly as high in New Orleans,
Baton Rouge, and some other
Louisiana metro areas as in some
of the more publicized "overbuilt" parts of the country. Moreover, the possible reduction in
tax advantages to commercial
building could curtail some development plans.
Federal government budgeting restraint on public construction programs will help limit such
spending in Louisiana this year.
The state also will be trying to
rein in public works spending to
keep expenditures in line with
revenues. Proposals to halt some
capital spending or tighten controls on public projects such as
school construction are likely to
FEDERAL RESERVE BANK O F ATLANTA




dominate state legislature debates over the budget
The outlook for home building may be construction's best
bet for 1986, along with some
improvement in industrial building. If mortgage rates stay near
current levels, housing construction could add strength to the
state's economy in 1986. Last
year, the value of residential building dropped nearly one-fourth
and the amount of new space
declined by almost one-third;
thus, growth w o u l d come on top
of a weak base.

Tourism
Tourism is a small but important sector of Louisiana's economy; it is especially important in
New Orleans, where millions of
visitors flock yearly. New Orleans
has a reputation as one of the
nation's best "party cities," and
the ill-fated World's Fair in 1984,
while not a financial success,
was judged to be highly entertaining Visitors are likely to add
support to Louisiana's economy
this year.
Last year was not a good one
for tourism, largely because the
World's Fair " b o r r o w e d " visitors
from 1985. In addition, slowing
national economic growth adversely affected travel since tourist services are bought largely by
out-of-state consumers. Tourism
is potentially beneficial for Louisiana, because it depends on
national rather than local markets
and is a stable, growing economic
activity compared with other
industries.
The weak performance of tourism in 1985 caused hardship
and bankruptcy for restaurant
and lodging businesses, particularly in New Orleans. This year
should bring significant improvem e n t (The National Restaurant

Association projects an 8.2 percent gain in restaurant sales this
year compared to a 7.5 percent
gain nationally.) If, as anticipated,
the national economy continues
the pickup begun in the third
quarter of last year, consumers
should have more income to
spend on purchases, including
travel. Furthermore, the sharp
decline in the dollar's value in
1985 should discourage Americans from traveling abroad in the
great numbers of recent years
and encourage more travel in
the United States, both by Americans and foreigners.
Despite the troubles of individual hotels and restaurants last
year, the outlook for New Orleans' hotel industry is for healthy
improvement This year, New
Orleans began with the Sugar
Bowl game, then hosted the Super
Bowl for the first time since 1978,
and celebrated this winter with
its annual Mardi Gras celebration.
Another sign of strength is an
expected 20 percent increase in
convention and trade show attendance. This increased activity will give a welcome boost to
1985's disappointing hotel occupancy levels—a result of the
extremely rapid increase in hotel
rooms and the oil industry downturn that depressed business travel to the state.
The opening of a first rate
convention c e n t e r — t h e main
pavillion duringthe World's Fair—
illustrate's N e w Orleans' expanded tourism infrastructure.
The gondola ride across the river
and the old Jax brewery that was
renovated for retail shops add to
New Orleans'allure. Elimination
of the state and local tax on
concerts and other show events
at the Superdome and at the
University of New Orleans' Lakefront Arena should even boost
local attendance at a growing
number of events.
59

wmmmn
Revived tourism would be a
boon not only to those directly
involved in the hospitality industry, such as hoteliers, tour operators, travel agents, and transportation workers, but also to
retail trade establishments, since
shopping and dining are major
activities of travelers. Tourism
expenditures would also provide the public sector with taxes
beyond those provided by local
activity.

Finance
Financial institutions in Louisiana had both good and bad
experiences last year. The good
news is that banks began to take
advantage of legislation passed
in 1984 enabling bank holding
companies to cross parish boundaries to merge and to seek deposits from around the state.
The pre-1984 prohibition against
inter-parish banking kept Louisiana banking organizations small;
now, mergers will allow them to
grow and give them greater freedom to compete. Louisiana banks
should be in a better position to
serve larger companies, and provide a wider range of services,
than had been the case prior to
this legislation.
Thirteen state holding companies had announced intrastate
acquisitions by the beginning of
last yeaKs fourth quarter. Three
holding companies coalesced to
create organizations that cover
much of the state. Mergers and
acquisitions helped one multibanking holding company's assets grow to nearly $4.5 billion
and t w o others to reach about
$3.5 billion. Employment apparently has not increased along
with asset size, however.
Lending and deposit activities
of banks and thrift institutions
are determined largely by general economic growth and personal income increases. Last year,
60




the state's generally depressed
economy kept deposit and lending growth below comparable
increases nationally for a third
consecutive year. The weak economy also caused financial problems for banks and savings and
loan associations as debt-saddled borrowers found their cash
flow slowing, thus impairing their
ability to service d e b t
So far, most loans provided by
Louisiana financial institutions to
farm, real estate, and energy-related borrowers have not soured,
and those that have been written
off have not proven fatal to the
state's banks. A few financial institutions have failed, however,
and continued troubles in agriculture and energy could trigger
additional failures. Financial intermediaries and their customers
hope that faster state economic
growth will ease financial market
conditions and form a base for
solid growth beyond 1986.

International
Louisiana's ports continued
their sluggish recoveries in 1985
following a weak rebound in
1984 from earlier sharp declines
in the volume and value of foreign
trade shipments (Chart 5). International trade shipments plummeted in 1982 and 1983 in r e
sponse to shrinking world trade
associated with the recession
and the growing strength of the
dollar. The strong dollar and
slow-growing economies abroad
kept U.S. trade flows from resuming rapid growth in 1984 and
1985 as producers found selling
agricultural and manufactured
products abroad increasingly
difficult
This year, faster world economic growth should combine
with the beneficial lagged effects of the dollar's decline in
1985 to boost port activity. Port
officials and employees would

C h a r t s . New Orleans
Customs District
Shipments
$ Billion

1 21

I
1981

I
1982

1983

1

I
1984

I

1985

Source: U.S. Department of Commerce, Highlights of U.S. Export and Import Trade, various
issues

welcome more work to replace
the jobs lost when activity declined. In New Orleans, for example, over one-third of the
nearly 24,000 water transportation jobs in 1981 were lost by
1984. In addition to water transportation job losses caused by
curtailed barge and ship movements, other jobs were lost in?
directly from the drop in shipments through the port as the
demand for legal, accounting, and
other business services dropped.
Louisiana's ports, particularly
in New Orleans, have experienced dramatic shifts in activity
over the past 10 years. To some
observers, the Port of New Orleans is a declining facility that
does not produce a large number of jobs relative to the tonnage it handles. Admittedly, Louisiana port activity deals mostly
with barge and bulkactivity, rather
than gleaming containers and
other general cargo that are more
thoroughly " m a n h a n d l e d , " as
they are moved by truck and rail.
However, general cargo exports,
including container shipments,
are burgeoning and will likely
continue growing at a healthy
pace. Even so, bulk commodity
FEBRUARY 1 9 8 6 , E C O N O M I C R E V I E W

mmmáim
flows will continue to dominate
Mississippi River cargo shipments for the foreseeable future,
and a welcome increase in this
activity is expected to add jobs
on the river this year.
As port activity grows, the current imbalance in shipments, favoring imports, should begin to
shift Last year, the substantial
increase in general cargo was
due to the flood of imports such
as manufactured iron and steel
products, machinery and transportation e q u i p m e n t and other
foreign products that could more
easily penetrate U.S. markets with
a high-valued dollar. This year,
exports of grains, soybeans, chemicals, fertilizers, and paper products should escalate while growth
of manufactured imports should
slow. Louisiana farmers, food
processors, chemical producers,
and forest products producers
will particularly welcome faster
growing sales to Europe, Asia,
and Latin America

Agriculture
Acreage devoted to soybeans,
Louisiana agriculture's largest
revenue producer, has declined
by 35 percent over the past five
years, but soybeans still grow on
more than two million acres. Last
year, soybean prices were especially low, in part because of
favorable yields worldwide. As a
consequence of low prices and
reduced acreage in 1985, soybean farmers' share of total Louisiana farm receipts dropped to
about one-fifth from nearly onethird the previous year. Farmers

FEDERAL RESERVE BANK O F ATLANTA




w h o harvested above-average
yields were the only ones w h o
earned profits on their soybeans.
Cotton and rice, Louisiana's
second and third most important crops, also fared poorly. Prices
declined and world production
and competition increased for
both these crops, while yields
were down for cotton and costs
rose for rice growers. Increasingly,
profits for cotton producers rest
on efficiency in production and
marketing, as well as on the level
of price supports.
Louisiana's crop farmers' prospects for 1986 are relatively unchanged from 1985, with intense
world competition likely to keep
prices low. A strong farm program
will help cotton and sugarcane
growers make money, while all
crop farmers will need to keep
costs d o w n and productivity up
to survive. Sugarcane growers,
aided by price supports, posted
profits last year despite the lateOctober visit by Hurricane Juan
that damaged the crop.
Louisiana cattle producers,
w h o bring in over $100 million
annually (a bit more than revenue
to sugarcane growers), last year
suffered from low prices that
caused an estimated 18 percent
decline in gross revenue from
1984. By contrast dairy producers benefited from increased yield
per cow and overall production
of milk, enabling them to offset

the adverse effects of lower government price supports.
Forestry suffered from a natural pest as well as foreign competition last year. Approximately
110,000 acres of pine forest have
been damaged by the worst infestation of pine beetles in Louisiana history. Lumber salvage efforts are expected to recover
only about half of the 500 million
board feet of timber killed, but
the overall impact on the state's
forest resources is expected to
be negligible. Through the end
of 1986, by which time the beetle
should have run its damaging
course, the chief costs associated
with the beetle will be the higher
costs of shifting production from
planned cutting to cutting infected w o o d first
Shrimp, which comprise the
majority of Louisiana's fishing
industry, were bountiful last year.
Preliminary figures indicate the
shrimp harvest was the highest
in five years and some 40 percent
higher than in 1983. Prices were
generally lower in 1985 as a
result of the larger supply, but
the industry still earned decent
profits.

Conclusion
Louisiana's poor e c o n o m i c
performance last year hinged on
the drop in oil prices from levels
that prevailed in the pre-1981
boom period. The state's economy may falter again this year; it
certainly will not keep pace with
the nation's expected rebound,
because of continuing adjustments to still lower energy prices.

61

Prospects Are Encouraging
Charlie Carter and Gene D. Sullivan

W i t h the state's economy registering more signs of strength than
weakness, Alabamians are looking forward to an improved year.

Alabama's economy is expected to continue its improvement
this year, extending the gains
evident toward the end of 1985.
Decline in the trade-weight real
value of the dollar, low longterm interest rates, a budget
surplus in the state treasury, and
anticipated brisk auto sales
make the prospects for economic strength in 1986 encouraging.
The dollar's value against currencies of major trading partners
peaked during the first quarter
of 1985 and has declined almost
30 percent since. This decline
should improve the competitive
position of Alabama industries
that rely on exports for a large
portion of their sales. It has also
strengthened the ability of the
state's textile, apparel, and
chemical industries to compete
with imports.
What's more, long-term interest rates have fallen to their
The authors are respectively, a senior
economist
and a research officer on
the Research
Department's
regional
team.
62




lowest level in almost six years,
leading us to expect strength in
Alabama's construction industry in 1986. Construction activity
will also be stimulated by special
projects in Birmingham, including continuing progress on the
nearly completed 1-459 expressway around the city, a $60 million
horse racing track, and expansion
of the city's Municipal Airport
The city will have approximately
9,000 hotel rooms once several
new projects are completed,
heightening Birmingham's potential as an important convention city.
The Saturn plant in middle
Tennessee is expected to provide jobs to northern Alabama,
owing to increased demand for
steel and other construction
materials. C o n t i n u e d strong
demand for aerospace products
and electronics and automobile
parts should propel Huntsville's
economy; the Challenger tragedy
has not delayed space-related
work in the area
Automobile market analysts
anticipate another year of strong
auto sales that should bolster

the state's important transportation equipment industry. Moreover, stock market gains, lower
home financing rates, and healthy
income growth should spur
consumer spending generally.
State government employment should continue to grow
in view of the $284 million
budget surplus on hand at the
end of fiscal 1985, a surplus
likely to strengthen labor market
conditions in Montgomery.
To be sure, there are downside
risks for Alabama in 1986. First
consumer debt is considered
worrisomely high in relation to
disposable income Should that
debt become too burdensome,
consumers may reduce their
retail spending in the months
ahead. Second, a significant
upturn in long-term interest
rates w o u l d slow Alabama's
expansion. Third, there are indications that an oversupply of
office space exists in several
southeastern cities, and could
eventually extend to Birmingham. Even with lower interest
rates, it may be difficult to maintain new office construction in
FEBRUARY 1986, E C O N O M I C REVIEW

the light of rising vacancies.
Finally, consumer enthusiasm
for new automobiles was strong
in 1985. Should it diminish,
additional employment growth
w o u l d seem unlikely in the
state's transportation equipment industry.
In general, however, we observe more signs of potential
strength than weakness for Alabama's economy in 1986. Although overall growth is unlikely
to be as strong as in 1984,
Alabama's best year during the
recovery, most barometers suggest this will be a better year
than 1985.

Last YeaKs Performance
Alabama's economy continued to grow in 1985, but its

progress was substantially less
than that of Georgia and Florida
Unlike those neighbors, Alabama's population growth and
service industries did not give a
strong upward push to the state's
economy.
Echoing the national economy somewhat, Alabama experienced a slowdown during the
first half of the year centered in
manufacturing. Although the
downturn was rather severe—
primarily for industries producing lumber, wood, textiles, apparel, and p a p e r — j o b losses in
these industries were more than
offset by gains in other sectors.
However, manufacturing employment was restricted by keen
competition from lower-priced
imports as well as by loss of market share to foreign suppliers.

Chart 1. Total
Employment
(Thousands)

Source: Alabama Department of Employment
Security

Nevertheless, total employment managed to grow during
1985 and averaged 2.7 percent above the previous yeaKs
level (Chart 1 and Table 1). Total

Table 1. Alabama's Moderate Recovery

Indicator

1984
(thousands)

1985
(thousands)

Absolute
Change

Percent
Change

Population

3,989

4,021

32,000

0.8

Civilian Labor Force
Employment
Unemployment
Unemployment Rate

1,794
1,594
200
11.3

1,801
1,637
164
9.1

7,000
43,000
-36,000

0.4
2.7
-18.0

—

—

1,383.6
437.2
14.2
64.5
358.5
173.5
184.9
946.4

1,397.4
432.4
15.2
67.4
349.8
173.3
176.6
965.0

13,800
-4,800
1,000
2,900
-8,700
-200
-8,300
18,600

1.0
-1.1
7.0
4.5
-2.4
-0.1
-4.5
2.0

72.1
290.3
62.6
227.5
293.9

72.5
294.8
65.6
232.9
299.2

400
4,500
3,000
5,400
5,300

0.6
1.6
4.8
2.4
1.8

Establishment Employment
Goods-Producing
Mining
Construction
Manufacturing
Durables
Nondurables
Service-Producing
Transportation, communication,
and public utilities
Trade
FIRE
Services
Government

Source: Alabama Labor Market News, Department of Industrial Relations Montgomery, Alabama; and News, U.& Department
of Labor, Bureau of Labor Statistics, Washington D.C. Population data from U.S Bureau of the Census Population is as of
July 1, while civilian labor force, employment and unemployment are annual changes

FEDERAL RESERVE B A N K O F A T L A N T A




63

rnjamm
Chart2. Unemployment
Rate
(Seasonally adjusted)

Source: Alabama Department of Employment
Security and U.S. Department of Labor, Bureau of Labor Statistics

nonagricultural
employment
which excludes farm workers
and self-employed men and
women, also edged upward
during 1985, but only one-third
as many jobs were added as in
1984. Several of Alabama's nonmanufacturing sectors grew impressively in 1 9 8 5 — t h e services,
government and the finance,
insurance, and real estate (FIRE)
sectors, accounting for over half
of all nonagricultural employm e n t Together with moderate
growth in the trade, construction, transportation, and public
utilities sectors, these industries
helped generate enough steam
to increase total employment
by over 40,000 workers and to
reduce Alabama's jobless rate
throughout the year. The rate
of unemployment fell to 9.1
percent in 1985 compared with
an average of 11.3 percent in
1984. Alabama's unemployment rate decline, starting from
a higher level, was considerably
larger than the nation's (Chart
2).

Population and Labor Force
Alabama's population growth
rate slowed in the 1980 to 1985
period from its rate of increase
64




in the 1970s, which was above
the national average. In the five
years since the 1980 census,
the state's population growth
slowed to only a 0.6 percent
gain a year, about half the growth
rate of the previous decade
Comparable gains for the Southeast and nation in the last five
years were 1.6 percent and 0.9
percent respectively. The U.S.
Bureau of the Census projects
that population growth will slow
to a 0.3 percent yearly rate
through the end of this century.
M u c h of the slower population growth over the last five
years has been due to reduced
in-migration. Although the Huntsville and Mobile metropolitan
areas grew briskly in the first
half of this decade, their gains
were insufficient to offset sluggish increases in Birmingham
and Montgomery.
The state's slow population
expansion is consistent with
sluggish labor force growth. In
1985 the number of Alabamians
either e m p l o y e d or seeking
employment was only 0.4 percent greater than the previous
year. Not only was this less
than t h e annual p o p u l a t i o n
growth rate during the first half
of the 1980s, but it was well
below the comparable rates for
national and regional labor force
growth. The fact that Alabama's
labor force grew only half as
fast as the population suggests
an increase in its dependency
rate; that is, much of the population increase was due to a
broadening of the non-working,
older, and younger age groups.

Income and Consumer
Spending
Personal income, which often
trails the nation's growth, expanded 4.5 percent in the third
quarter of 1985 from the prior

year. That was well below the
year-to-year increase of 11.9
percent posted the previous
year. Yet the state's income
growth was in line with third
quarter 1985 gains of 5 percent
for the Southeast and the nation.
In 1986, income in the state will
continue to be boosted most
by steadily rising income from
the government mining, construction, and services sectors
(Table 2). Personal income gains
from service-producing industries such as retail trade, FIRE,
and government have exceeded
the state's all-industry income
growth throughout the current
economic expansion. Since the
trough of the 1982 recession,
manufacturing income has also
shown some growth. Manufacturings contribution to personal
income and employment growth,
however, has declined steadily
since 1984, owing principally to
the nondurable manufacturing
industries' continued difficulty
in c o m p e t i n g w i t h low-cost
imports.
Consumer spending has held
up remarkably well in spite of
sluggish population, employm e n t and income growth. Following a good year in 1984,
retail sales in Alabama's major
metropolitan areas continued
to grow faster than in the nation
during 1985. Department stores
in Birmingham sold nearly onefifth more during the fall of
1985 than they did in the fall of
1984. Sales are projected to
continue growing in 1986, albeit at a somewhat slower pace.
New car and truck sales in
the state mirrored the encouraging performance elsewhere
in the region through last fall.
Sales of cars and trucks were up
10 percent and 21 percent respectively, f r o m year-earlier
levels, while combined car and
truck sales increases for both
FEBRUARY 1986, E C O N O M I C R E V I E W

mmásm
Table 2. Personal Income Growth in 1985, Third Quarter Data
(Millions of dollars seasonally adjusted at annual rates)

Title

Percent Change
1983-84
1984-85

1984

1985

Total Personal Income
Net Earnings by Place of Residence
Dividends Interest, and Rents
Transfer Payments

40,431
27,125
6,547
6,759

42,241
28,586
6,509
7,146

9.9
10.6
15.2
2.9

Earnings by Industry
Farm
Nonfarm
Goods-Producing
Mining
Construction
Manufacturing
Durables
Nondurables
Service Producing
Transportation, Communication,
and Public Utilities
Wholesale Trade
Retail Trade
FIRE
Services
Government

28.492
725
27,767
9,625
494
1,364
7,767
4,116
3,651
18,142

30,151
412
29,735
10,319
573
1,650
8,096
4,300
3,796
19,420

10.5
84.0*
9.3
9.4
17.3
3.1
10.2
14.8
5.3
9.2

2,234
1,677
2,562
1,345
4,391
5,933

2,245
1,782
2,700
1,436
4,974
6,283

9.3
12.9
10.1
12.1
10.4
6.5

4.5
5.4
-0.6
5.7
5.8
-43.2
7.1
7.2
16.0
21.0
4.2
4.5
4.0
7.0
0.5
6.3
5.4
6.8
13.3
5.9

•Unusual growth in 1984 largely reflects disruptions from the government's Payment-in-Kind program in 1983.
Source U.S. Department of Commerce, Bureau of Economic Analysis, Regional Economic Information System. "Quarterly
Personal Income by Major Source and Earnings by Industry," January 1986.

the Southeast and the nation
averaged above 10 percent.
Dealers are optimistic about
the sales outlook for 1986.

Manufacturing:
The Weak Link
The outlook for Alabama's
economy in 1986 depends significantly on the performance
of manufacturing. With 350,000
employees representing personal income of $8.1 billion in
1985, manufacturing industries
were responsible for one-fifth
of the state's jobs, 18 percent
of total personal income, and
35 percent of income from wages
FEDERAL RESERVE B A N K O F A T L A N T A




and salaries. The weaker dollar
should check the inflow of
numerous imported products
and stimulate apparel and textile
industries. Prospects for Alabama's auto parts and related
durable goods manufacturers
depend heavily on the demand
for automobiles in 1986. If auto
sales are strong, as dealers expect
employment is likely to grow.
Manufacturing employment
contracted in Alabama in 1985,
with large declines occurring in
textiles and apparel industries,
which account for around 5
percent of total e m p l o y m e n t
The number of Alabamians holding textile jobs was down by
about 3,000 from the average

employment level in 1984, but
employment remained rather
stable from April onward. Employment in Alabama's textile
industry has been declining
since the 1974 to 1975 recession and is currently only threefourths of its 1974 peak. The
labor-intensive apparel sector,
the state's largest single manufacturing industry with 3 percent of total employment, lost
9,000 jobs from the year-earlier
level before it bottomed out in
March. Since then, employment
has pulled back to within 6,000
of its 1984 level. The strong
dollar, which made foreign textile and apparel goods comparatively cheap, was especially
65

ammm
hard on these import-sensitive
industries.
The chemical industry is also
extremely depressed. Throughout 1985, employment held relatively close to its 1983 and
1984 levels, which were 6,000
jobs below the 1979 peak. For
chemical manufacturing, it appears that economic expansion
since 1983 has only slowed the
industry's decline, not sparked
renewed growth.
The lone bright spot among
nondurable industries was the
food processing sector, in which
employment grew more than 4
percent in 1985, exceeding
1984's growth rate. An expansion in broiler production and
processing in response to profitable conditions in that industry
contributed significantly.
Durable goods employment,
accounting for one-tenth of total
employment, weakened in 1985
after growing briskly the previous year. The state's natural endowments of iron ore and coal
give it a competitive edge in
iron and steel production and
the high cost of shipping raw
steel has also given it an advantage in fabricating metals. Primary metals employment, which
provides a living for around
26,000 Alabamians, t r e n d e d
downward moderately in 1985
and stands 8,000 employees
below its peak in 1979. No
signs of a revival materialized
as the year progressed. The relatively high cost of U.S. labor
and the lack of capital to modernize aging facilities has made
it almost impossible for this
basic industry to compete with
more efficient plants overseas.
Employment in metal fabrication has increased sharply since
the 1981 to 1982 downturn,
b u t as with primary metals, it
stagnated in 1985. The difficulty
that U.S. Steel has encountered
66




in reopening its Fairfield facility,
uncertainty over the fate of the
LTV facility in Gadsden, and
continuing problems with Reynolds Metals in Florence curtailed employment growth in
the fabricated metals sector
during 1985.
Alabama's rich resource of
softwood also makes the harvesting and processing of lumber
and w o o d products an important industry. The livelihood of
nearly 49,000 A l a b a m i a n s —
about 3 percent of all workers—comes from forest products
including paper. The lumber
and w o o d sector has been significantly affected by the increased volume of Canadian
imports. By the last quarter of
1985, employment had dropped
under its level a year earlier by
about 2,000 jobs, and lumber
prices had fallen enough that
some Alabama mills operated
below the break-even level. The
price paid for sawed timber fell
to $148 per thousand board
feet in late 1985 from $168 in
1984, and p u l p w o o d declined
from $27 to $24 per cord. Industry contacts report that Canadian
imports have captured 30 percent of the local market The
dollar's c o n t i n u i n g strength
against the Canadian dollar, in
contrast to its decline against
other currencies, means that
lumber imports are unlikely to
weaken soon. Thus, Alabama's
lumber industry will continue
to experience heavy competitive
pressures during 1986.
Not all of manufacturing is in
the doldrums, however. A bright
spot among durable goods industries has been transportation equipment manufacturing,
which employs around 28,000
workers (Chart 3). Employment
rose by 7 percent in 1985 following a 16 percent rise in 1984.
Alabama plants supplying tires,

Chart 3. Transportation
Equipment Employment
(Thousands)

Source: Alabama Department of Employment
Security

carburetors, and other parts
used in assembling automobiles
have been prospering thanks
to strong auto sales. Uniroyal
Tire Company announced a $10
million expansion of its Opelika
plant, which is expected to add
300 jobs to Lee County in early
1986. Machinery manufacturing
employment
also
increased
briskly during the recovery and
expansion, exceeding 41,000
workers during the first half of
the year. By the end of the year,
h o w e v e r , e m p l o y m e n t had
dropped back from this peak
by about 1,000 workers.

Nonmanufacturing
Industries: A Major
Source of Growth
Alabama's principal areas of
employment growth in 1985
were its nonmanufacturing sectors, which account for about
three-fourths of its salaried jobs.
Although growth in nonmanufacturing slacked off some during the second half of the year,
total employment grew by about
23,000 from 1984's average
level. M o s t of the increase
came from the government,
trade, and service sectors, which
FEBRUARY 1986, E C O N O M I C R E V I E W

âimmm
together account for nearly 80
percent of nonmanufacturing
employment

The Public Sector
The 300,000 employees of
federal, state, and local governments in Alabama make the
public sector the largest nonmanufacturing employer. While
the federal government reduced
employment last year, hiring at
state and local levels left Alabama with almost 5,300 more
public servants in 1985 than
the year before. In order to
improve the educational system,
state and local education agencies hired 2,900 additional people. Also, the number of fulltime and hourly employees in
state government reached its
highest level ever at the close
of fiscal 1985.
The prospects for public sector growth in 1986 appear bright
with the primary impetus at the
state government level. State
coffers are expected to end the
third straight year with extra
funds. A $5 million surplus is
projected for fiscal 1986, following a surplus of $274 million

in 1984 and $292 million in
fiscal 1985 (Table 3). O n the
local level, however, skyrocketing premiums for liability insurance have prompted a scramble
to raise revenues. Because property taxes were raised significantly t w o years ago, prospects
for growth at the local level
may be slim. The federal government is not likely to expand
next year either, due to continuing problems with its deficit

Trade Sector
Running a close second to
Alabama's government employment is its trade sector, which
includes about 295,000 employees in wholesale and retail trade
Trade employment was growing
briskly early in the year, but it
reached a plateau during the
second half. Job growth for the
year averaged less than 2 percent or about 4,500 employees
above 1984's average level.
Alabama's sluggish population
growth is probably a factor in
the slowdown in trade employment expansion. The slowing
growth in personal income from
1984 levels and uncertainty

Table 3. Alabama's Fiscal Condition and Outlook, 1984 to 1986
(Millions of dollars)
Fiscal
1984

Fiscal
1985

11

274

292

Plus Revenues and
Adjustments

2,227

2,417

2,440

Equals: Total Resources
Available

2,238

2,691

2,732

Less: Expenditures and
Transfers

1,964

2,399

2,727

274

292

5

Beginning Balance

Equals: Surplus

Fiscal
1986*

about the future course of overall economic growth may also
have reduced the impetus for
expansion in trade As the economy moves forward at a somewhat brisker pace in 1986, with
an expectation for increasing
j o b growth, Alabama's trade
sector employment should also
pick up as the year progresses.

Services and Tourism
Services, including tourism,
the third most important nonmanufacturing sector, continue
to be a major source of strength
for Alabama's economy. Service
companies added 5,400 new
jobs to the state's payrolls in
1985, bringing to 233,000 the
number of Alabamians w h o look
to these industries for their livelihood (Chart 4). While wage
rates are lower than in manufacturing, this sector offers stable
employment for workers displaced from the state's textile,
apparel, lumber, and agriculture
industries.
Tourist activity was not especially strong last year as compared with 1984, when the Louisiana World's Fair boosted the

Chart 4. Services
Employment
(Thousands)

"projected
Source: Fiscal Survey of the States, 1985, National Governor's Association and National
Association of State Budget Officers

FEDERAL RESERVE B A N K O F A T L A N T A




S o u r c e : Alabama Department of Employment
Security

67

mumm
number of travelers passing
through and visiting the state's
attractions. Air travel was up
sharply statewide, but trends
were uneven from month to
month and from city to city.
Birmingham, home of Alabama's
busiest airport, and Huntsville
enjoyed the strongest improvement, while Mobile and Montgomery received varying levels
of passengers during the year.
The number of automobile visitors fell from fair-related levels
in 1984. Lodgings experienced
more improvement than any
other type of travel business in
the state; hotel and motel tax
receipts through D e c e m b e r
were 10.2 percent ahead of
1984, but even this increase
was far short of the gains experienced in 1984. Many state attractions showed intermittent
periods of growth and decline,
although there was fairly widespread strengthening in the third
quarter.
The outlook for Alabama's
tourism industry in 1986 is
somewhat brighter. Improvement in the economy should
leave consumers with more
money to spend on travel. Alabama has built several attractions to enhance tourist activity,
and is planning more. The horse
racing track in Birmingham,
which promises to draw out-ofstate visitors, is expected to
open in the spring of 1987. A
new Shakespeare Festival complex in Montgomery—reputedly
one of the 10 largest theater
complexes in the n a t i o n — w i l l
probably appeal to both instate and out-of-state visitors.
By June 1985 advance ticket
sales had surpassed previous
records established when the
complex was based in Anniston.
The recently opened dog track
is also likely to continue to be

68




an economic boon to central
Alabama in the coming year.
Business, government, and
convention travel to Birmingham, Huntsville, and Montgomery should continue to strengthen the demand for lodgings
and help to absorb rooms added
recently or now under construction. Future growth will be assured by the completion of an
$18 million, 250-room convention hotel in downtown Birmingham which, along w i t h
other hotels under construction,
will raise the total number of
rooms available from slightly
less than 7,000 to just over
9,000. Expansion of the Birmingham municipal airport should
also enhance the city's attractiveness.

Construction
The construction industry,
which represents 4 percent of
total employment, proved to
be another significant source of
job growth in Alabama, adding
about 2,900 jobs to the 1984
average. Alabama's builders
were issued permits for 17,906
new housing units in 1985, up
17 percent from 1984's level.
Single-family detached dwellings continued to be the most
popular form of home ownership
in the state. Over half of the
building permits issued last year
were for single-family detached
units, making last year's volume
21 percent higher than in 1984.
By contrast multifamily permits,
which had been slightly stronger
than singlefamily in 1984, rose
by only 7 percent in 1985.
Alabama office construction
experienced moderately strong
expansion in 1985, repeating
1984 trends. The state has been
riding the same commercial
construction wave as the rest of

the country, but the overbuilding apparent in Miami and Atlanta does not seem to have
occurred in many Alabama cities.
Recognizing the state's economic limitations, especially after
the last recession, developers
tempered their building plans
so that the vacancy rate for
Class A office space in downt o w n Birmingham was less than
2 percent last fall.
Office construction is likely
to continue expanding in 1986
if the economy grows according
to expectations. Although the
state's major office market in
Birmingham is small by national
standards, and therefore likely
to be among the first abandoned
by speculative national or regional builders when the economy
cools off, there are no signs that
builders are backing away. Even
with stronger economic growth,
however, Alabama seems unlike
ly to become a hot spot for
commercial space demand. FIRE
employment growth, a rough
predictor of office demand, has
paralleled that of the United
States, suggesting that the state
probably will not draw developers from elsewhere in the
country.
Stronger growth in 1986 would
also encourage construction and
occupancy of retail space. A
pickup in employment should
expand household discretionary income, which in turn would
create potential for retail expansion.
The housing industry entered
the new year with long-term
mortgage rates in the 10.5 to
11.5 percent range, (the lowest
in five years), with unemployment declining sharply from a
year ago and with home prices
increasing only modestly. This
augurs relatively well for home
buying prospects. In 1984, fully
FEBRUARY 1986, E C O N O M I C REVIEW

mmam
27,000 new households were
formed statewide, more than in
1982 and 1983 combined. In
spite of continuing good sales
in 1985, an ample demand for
housing remains in 1986, when
the number of new households
formed could match the 30,000
annual rates of the 1970s.

Financial Services,
Insurance, and Real Estate
Increased employment in the
FIRE industries, which hire nearly
as many as the construction
industry, also added to economic growth in 1985. Employment rose by 4.8 percent adding
3,000 employees over 1984's
average. The banking industry's
strong performance is the prime
reason for continuing brisk employment growth in this sector.
Alabama state banks have been
consolidating their resources in
preparation for passage of interstate banking legislation that
was enacted earlier this year.
The five-bank concentration
ratio of the state's banking deposits is an indication of this
consolidation. Bank deposits
controlled by the state's five
largest bank holding companies
climbed by 6 percentage points
from June 1984 to June 1985,
raising the index a total of 16
points since 1980.
Savings and loan institutions
also have experienced vigorous
deposit growth since mid-1984.
At the end of 1985, deposit
levels were nearly 20 percent
above a year ago. Commercial
banks have experienced relative
growth increases in consumer
and real estate lending since
1980, while business loans have
followed the nation's economic cycles more closely. While
steady growth of consumer and
real estate loans has been the
FEDERAL RESERVE BANK OF ATLANTA




dominant influence on total
lending, showing accelerating
growth through 1984, last year's
10 percent decline reflected a
s l o w d o w n in business loan
demand.

Agriculture
Unlike other southeastern
states, Alabama's agricultural
sector draws over half of its
farm revenue from livestock and
poultry rather than from crops,
with poultry production becoming even more important
The crop sector, which has been
undergoing a difficult period of
low prices and poor returns,
accounted for just over onethird of the $2.2 billion in total
cash receipts in 1984. An early
estimate of total revenue to
crop farmers in 1985 shows a
decline of approximately 6 percent from the 1984 level, while
production costs have held relatively stable. This indicates further deterioration in profits during the year.
A sharp decline in price has
led many Alabama farmers to
curtail soybean acreage. Although soybeans account for
half the total crops planted,
harvested acreage has decreased
by almost one-fifth just since
1984. The market price for soybeans dropped from $6.28 a
bushel in 1984 to less than $5
in late 1985, with a parallel
decline in production of nearly
2 million bushels in 1985. Between 1980 and 1985, soybean
acreage in Alabama fell by almost one million acres. Cotton
production also declined by
25,000 bales in 1985, part of a
20 percent overall decrease in
acreage since its 1981 peak.
Despite a three bushel per
acre increase in soybean yields,
plunging prices last year posted
per acre returns approximately

$25 less than in 1984. O n the
whole, soybean farmers failed
to cover production costs; only
highly efficient or productive
farms generated profits. The
average cotton grower, on the
other hand, should have recovered both variable and fixed
costs, since yields improved
moderately. Per acre cotton revenue in 1985 was nevertheless
an estimated 10 to 15 percent
below the previous year.
Alabama crop farmers are not
likely to experience any major
improvement in 1986. The price
of soybeans may average only
slightly higher than in 1985.
C o t t o n growers face a large
buildup in stocks, leaving little
hope for a significantly better
market. Continuation of the
peanut program, w i t h some
upward adjustment in price
supports, will make peanut production the brightest opportunity for Alabama farmers.
Broiler production accounts
for almost 30 percent of total
farm cash receipts, making poultry Alabama's most valuable agricultural commodity. W i t h an
apparent advantage in poultry,
Alabama growers have been increasing p r o d u c t i o n steadily
during this decade. Broiler production increased by about 8
percent in 1985. Although a 10
percent reduction in average
price decreased total revenue,
a still greater drop in the cost of
feeds improved profits, making
1985 a good year for Alabama's
broiler producers. The outlook
for 1986 is largely unchanged.
Larger feed supplies will keep
costs low, and poultry prices
are likely to remain stable. However, if p r o d u c t i o n expands
substantially, prices may weaken later in the year.
Alabama's cattle industry is
in a period of low production,
69

ênnmm
with the proportion of total
cash receipts from cattle edging
down in recent years. Low prices
and declining output continued
that trend through 1985, prolonging a period of economic
trouble for cattle growers. Prospects for 1986 indicate slightly
higher prices as cattle markets
and pork production continue
to decline.
Dairy farmers, unlike cattle
producers generally, continued
benefiting from government programs that provide relatively
high price supports. Unlike dairy
producers in many other states,
Alabama dairy farmers kept
1985 production near 1984 levels. With a slightly lower price
support level in 1985 and stable
production, Alabama's dairy
sector earned only a little less
income than the previous year.
Lower feeding costs may have
improved profits slightly. The
new federal farm dairy bill, which
will offer government assistance
to farmers w h o wish to leave
the business by subsidizing the
sale of dairy animals, will not
improve the health of the industry much in 1986.

International Trade
Alabama experienced a poor
year in international trade, demonstrated by the customs value
of goods imported and exported
through Mobile's port. Total
trade decreased by more than
10 percent from the previous
year. Coal, forest products, and
grain are the most important
commodities flowing through

70




the Port of Mobile, which depends more on exports than
imports for its livelihood, and
signs are somewhat encouraging
for some of these commodities
in 1986. The falling foreign exchange value of the dollar and
improving economies worldwide are expected to contribute
to some export growth in the
year ahead.
In an effort to generate more
international trade, Alabama is
also pursuing foreign investment Delegations featuring Governor George Wallace have been
sent to other countries to promote the state's advantages.
Business development offices
are also being opened in foreign
countries, including Korea West
Germany, Switzerland, Japan,
China, and England, with good
results thus far. One hundred
foreign-owned companies from
18 countries have located in
Alabama bringing a total foreign
investment to date in excess of
$2 billion and approximately
15,000 jobs. The location of
foreign-owned automobile manufacturing plants in the region
has also made an important
contribution to new business
by bringing in many foreign suppliers. Some foreign investors
have chosen to locate in Alabama because of its transportation advantages, including the
Port of Mobile and the recently
opened Tennessee-Tombigbee
Waterway.

Looking Ahead
W i t h improving U.S. growth,
the state's major sectors, including services, trade, and government, will continue to register
job gains along with less important sectors such as construction,
FIRE, and transportation. All of
these sectors helped to maintain
growth in 1985. Improvements
in the international economy,
continuing declines in the exchange value of the dollar, and
reduced competition from imports with the exception of Canadian products, and lower longterm interest rates, will help
domestic manufacturers expand
markets at home and abroad.
This w o u l d mean growth for
Alabama's manufacturing employment instead of the declines
that acted as a major drag on
the state's economy in 1985. A
continuing decline in the dollar's exchange value w o u l d also
improve international market
shares for basic materials such
as coal, gas, limestone, forest
products and agricultural commodities, thus bringing improvements to Alabama's most seriously lagging sectors. Although
some stimulation is likely to
occur as 1986 unfolds, it undoubtedly will take longer than
a year for full vigor to return to
these troubled sectors. At this
p o i n t the dollar's decline and
plummeting oil prices seem certain to benefit Alabama's agriculture, manufacturing, and
mining industries. All in all, improving growth for Alabama's
economy seems to be a likely
prospect in 1986.

FEBRUARY 1986, E C O N O M I C REVIEW

Outlook's a Bit Brighter
W. Gene Wilson and Gene D. Sullivan

It looks like another year of playing economic catch-up for Mississippi—
a better year, but one in which sectoral problems threaten to limit the
state's gains.
After a year of moderate economic growth, Mississippi's
economy seems likely to pick
up a bit in 1986 if the national
economy improves as anticipated. Even so, continuing weakness in some sectors will dampen Mississippi's prospects and
dim hopes of narrowing the
state's gap with the nation. As
in 1985, the nonmanufacturing
sectors will be the economy's
strong point, contributing most
to employment gains. Manufacturing is likely to experience a
mixed year, though somewhat
more positive than 1985, with
some industries advancing and
others drifting. N o n d u r a b l e
goods employment should remain stable or could increase.
Offsetting this, however, will
be extended weaknesses in the
agricultural, energy, and export
trade sectors.
The fate of Mississippi's economy in 1986 is especially dependent on national and international factors. Continued
The authors are, respectively, a senior
economic analyst and an officer on the
Research Department's regional team.
FEDERAL RESERVE BANK O F ATLANTA




low interest rates and the weakened dollar once again will influence the Magnolia State significantly. Industries such as
textiles and apparel may improve or at least stabilize unless
the dollar regains lost strength.
The construction industry will
gain some stimulus from low
interest rates, but commercial
and multifamily building may
be hard-pressed to improve
upon last year7s lackluster performance.
During 1985, the state's housing market weakened despite
rising e m p l o y m e n t While residential building may have caught
up with demand, some potential purchasers may have backed
away because of uncertainty
over the direction of the economy. Increased national construction activity in response to
lower interest rates has increased
demand for the state's lumber,
however.
A major question for the state's
future economic health is whether Mississippi's consumers will
have the income to maintain or
increase consumer spending. A

weakening of personal income
growth from an average of 9.6
percent in 1984 to less than 5
percent through the third quarter of 1985 suggests that growth
in effective demand, as measured by consumer spending,
might weaken in 1986. Consumer spending permitted substantial growth in retail and
wholesale trade employment
and some increase in domestic
manufacturing. However, the
goods industry experienced only
modest growth last year and
most of the economy's improved
health came from the broad
service industries.
Service industries will continue providing strength for Mississippi in 1986, although recent
interest rate reductions and further declines in the exchange
value of the dollar also could
stimulate construction and manufacturing Increased home construction would, in turn, support
the demand for Mississippi lumber, although this market will
continue to be shared with Canadian lumber. Also, a weaker
dollar may improve the outlook
for the state's export-related
71

iirir'J

industries and for trade in agricultural commodities. However,
gains from the dollar's decline
are not likely to be rapid or
dramatic On balance, despite
the likelihood of a mild upturn
this year, Mississippi's growth
may remain relatively slow
through 1986 and beyond.

Demographics
Population change exerts an
i m p o r t a n t influence on the
growth of an area or region.
Projected slight population increases should stimulate Mississippi's economy modestly in
1986 and coming years. In the
1980 to 1985 period, state population growth averaged 0.8 percent annually, slightly below
the national average and half
the Southeast's average rate.
Mississippi's population growth
probably will not accelerate
appreciably in the remaining
years of this decade. At the
Census Bureau's projected annual growth rate (slightly more
than 0.9 percent), Mississippi's
population increase should resemble closely the nation's expected rate.
The population's economic
impact is largely exerted through
its expenditures for goods and
services. Consumer spending
assisted Mississippi's economy
in 1985 but a slowdown in personal income growth last year
also could slow spending growth
in 1986. Personal income and
consumer spending patterns in
Mississippi have differed from
most other southeastern states
during the current recovery and
expansion. After reaching its
recessionary trough in early
1983, (later than the region as a
whole), Mississippi managed
to post strong income gains
through 1984. During this recovery period, personal income
72




grew at an average annual rate
of 10 percent The strength of
income expansion w a n e d in
1985 as the national recovery
cooled. Mississippi's third quarter 1985 personal income level
was only 14 percent higher than
its level during the worst of the
1983 recession. This sluggishness is attributable partly to
reduced interest and dividend
income, the state's third largest
source of personal i n c o m e
(Chart 1). In addition, growth in
transfer payments, the state's
single largest source of nonwage
income in 1983, slowed substantially, falling to second behind income from manufacturing during the second quarter
of last year. Falling personal
income in the farming and mining
sectors, although minor shares
of the total, also helped retard
growth.

in 1984 over 1983 (28 percent)
and rose an additional 7 percent
through the fall of 1985 from
year-earlier levels. Booming car
and truck sales have mirrored
the national pattern, accounting
for most of the state's moderate
growth in consumer spending.
After rising only modestly in
1984, Mississippi car and truck
registrations grew at an aboveaverage pace compared with
the region in 1985. Recent interest rate reductions and special financing packages should
help spur auto sales in 1986.
Although consumer spending
should rise this year, the languid
growth in population and reduced income gains may cause
Mississippians to increase spending more slowly.

Consumer spending has held
up reasonably well, despite the
weak income growth and the
modest population gain. State
taxable sales increased sharply

A key contributor to income
gains is employment growth.
Mississippi's labor market conditions improved steadily in 1985,
and the momentum should carry

Labor

Chart 1. Mississippi's Personal Income,
by Sector, 1985
(Percent of total and millions of dollars)
Transfer Payments 17.6%
$4,268
Manufacturing 17.7%
$4,268

Dividends
and Interest 15.6%
$3,793

Mining and Other 1.5%
$375
Farm 2.6% $630
FIRE 3.0% $721
Construction 3.2%
$765
Wholesale 3.6% $881

Government 13.3%
$3,293
Services 10.4%
$2,527
RetaH a 8
$1,639

%

Transportation and
Public Utilities 4.8%
$1,156

Shaded sections indicate non-wage-and-salary components
Source: U.S. Department of Commerce.

FEBRUARY 1 9 8 6 , E C O N O M I C R E V I E W

C h a r t 2. E m p l o y m e n t
in M i s s i s s i p p i
(Thousands)
1050r

1970
S o u r c e : U.S. Department of Labor, Bureau of
Labor Statistics

forward into 1986. In 1985,
total employment rose by about
4 percent—or 40,000 workers—
from 1984's average level, up
sharply from the growth a year
ago (Chart 2). Nonagricultural
employment, which excludes
farm and the self-employed,
grew less briskly; still, more than
27,000 new jobs were added
from January through December of 1985. However, a 3.6
percent increase in the number of Mississippians seeking
work made reducing the incidence of unemployment difficult By mid-summer, the state's
seasonally adjusted unemployment rate was back to doubledigit levels after dropping to
around 9.5 percent in May and
June. The higher rate has persisted; the state ended the fourth
quarter w i t h u n e m p l o y m e n t
only marginally below the 10.8
percent rate of the year before.
Unemployment rates in counties in the extreme southwest
portion of the state exceeded
the state's 1985 average, reflecting difficulties in that area's agrr
cultural, timber, and energyrelated industries. Other areas
with uniformly high joblessness
were those counties to the east
FEDERAL RESERVE B A N K O F A T L A N T A




of DeSoto, bordering Tennessee,
and several counties in east
central Mississippi, next to Alabama Weakness in nondurable
goods manufacturing especially
apparel, accounted for much of
this u n e m p l o y m e n t
The state's total employment
data cannot reveal the uneven
pattern of growth and change
among individual industries during 1985. But looking at individual components of Mississippi's
economy does provide a feel
for the diversity that exists.
Nonmanufacturing industries,
including the government trade,
services, construction, transportation, public utilities, and
finance sectors, account for
nearly three-fourths of Mississippi's nonfarm e m p l o y m e n t
(Chart 3). Manufacturing industries make up about one-fourth
of the total.
Nonmanufacturing industries
as a whole grew more rapidly
than in 1984 and were responsible for nearly all of Mississippi's
j o b growth during 1985. The

government trade, and services
sectors, comprising over twothirds of this group, all exper'h
enced relatively good growth.

The Public Sector
Government with over 23
percent of the nonfarm work
force, employs the largest single
group of workers in the state's
economy. In addition to state
and local government workers,
federal employees make up a
significant proportion of men
and w o m e n on government
payrolls. A number of military
bases and defense-related establishments employ heavy contingents of both military and
civilian personnel and contribute stability to the state's employment during recessions.
During 1985, government employment grew at an average
rate of 2.4 percent almost double the pace in 1984. The nearly
4,000 additional jobs helped
the region's personal income

Chart 3. Mississippi's Employment,
by Sector, 1985
(Percent of total and thousands of employees)
Trade 22.5%
184

Government 22.9%

188

Transportation
Epuipment 2.3% 19
Food 2.8% 23
FIRE 4.3% 35
Machinery 4.3% 35
Other 6.0%
Apparel 4.5% 37
49
Transportation and
Lumber 5.0%
Public Utilities 4.9%
41
40
Construction 4.9%
40

Services 15.6%

128

Source: U.S. Department of Labor, Bureau of Labor Statistics

73

swmmm
stream, and although employment has not regained its 1980
peak, it could spring back in
1986 if recent increases continue.
However, prospects are not
bright that 1985's gains will recur. Budgetary problems in
fiscal 1986 likely.will mean leaving roughly 400 positions vacant in state government State
employees also may be traveling
less and cutting back on new
e q u i p m e n t The d i f f i c u l t i e s
started when tax revenue in the
first quarter of fiscal 1986 declined substantially below projections. Because state law requires budget reduction if revenue falls below 98 percent of
projections by the end of October, approximately $47 million in cuts were necessitated
by the revenue shortfall. Almost
$12 million of this will be borne
by the College Board—-possibly
dictating personnel cuts in some
areas. Reductions may be especially severe for some of the
state's smaller schools.
The likelihood of a stringent
state budget in this fiscal year,
and perhaps into 1987, combined with the growing possibility of personnel reductions in a
variety of agencies and overall
reduced expenditures, suggests
that the public sector will probably not contribute as much to
the state's economy this year as
it did in 1985. A downturn in
government can be avoided only
in the unlikely event that federal cutbacks do not occur.

The Trade Sector
Running a close second to
the government in importance
is the trade sector, with a little
less than 23 percent of the
nonfarm work force This group,
which includes workers in both
74




wholesale and retail trade establishments, has been Mississippi's
most rapidly growing employment sector since its recovery
began in 1983. Growth in 1985
averaged close to 5 percent, or
9,000 employees. However,
trade e m p l o y m e n t appeared
to pause late in 1985, perhaps
reflecting the lethargic growth
in personal income. The slowdown suggests that expansion
of the trade sector during 1986
could be less robust than it has
been since 1983.

The Service Sector
The service sector is the third
largest employer of Mississippi's
residents, accounting for over
15 percent of nonfarm jobs.
This sector includes businesses
and establishments providing
such services as lodging, personal care, automotive repair,
amusement and recreation, legal
assistance, and education. Most
of these activities have been
growing in Mississippi—but not
as rapidly as in most other parts
of the Sixth District, where the
average increase neared 6 percent in 1985.
In 1985, the state's total service employment increased by
an average of 2 percent or by
just under 3,000 employees.
Although sharply lower than
growth rates during the 1970s,
last yeaKs growth was more
than triple the 1984 rate. Prospects look good for increases in
this sector's employment in the
year ahead as demands for services rise with anticipated moderate expansions in population
and income.
Another source of expected
strength is tourism, a small but
somewhat volatile subsector of
the service economy. Out-ofstate visitors w h o vacation at

Mississippi's beaches and historical areas or w h o attend conventions in the state bring added
revenue to a variety of businesses. These sales boost the
state's tax coffers and create
additional jobs. According to
estimates, travel to Mississippi
has been generating over $200
million in income, almost 30,000
jobs (or nearly 4 percent of
total payroll employment), and
over $70 million in state and
local tax revenues annually.
For the state's travel industry,
however, last year was less satisfactory than 1984. Air travel to
Mississippi, particularly to the
state's major airport in Jackson,
picked up sharply in 1985. In
spite of this strength, arrivals at
several smaller airports fell for
the second consecutive year.
Auto travel, as measured by
registrations at the state's welcome centers, increased early
in the year, but dropped relative
to 1984's levels in the summer
when the year-earlier numbers
were inflated by traffic to the
New Orleans World's Fair. Despite increased convention attendance along the Gulf Coast
hotel and motel operators statewide experienced a rather disappointing year; total receipts
actually fell on a cumulative
basis.
Happily, in 1986 Mississippi's
travel industry probably will reflect the bright fortunes of U.S.
domestic tourism generally. If
the national economy grows
more rapidly in 1986, consumers
should have more to spend on
all sorts of purchases, including
travel and leisure. And the dollars decline against foreign currencies could cause more of
those expenditures to be made
domestically. Unfortunately, discount air fares along heavily
traveled routes may work against
Mississippi's tourism interests
FEBRUARY 1986, E C O N O M I C REVIEW

since most attractions are remote
from high-traffic airways. On
the whole, however, Mississippi
is likely to host more domestic
visitors in 1986, and the state's
travel industry should serve as
a positive source of growth.

Construction
The fourth most important
nonmanufacturing area contributing to employment growth
last year was construction. Although construction employment accounts for only 5 percent of payroll employment, it
typically accounts for a disproportionate share of the job volatility. In 1985, construction
jobs grew more than 6 percent,
compared with 1984's 4 percent growth rate, and added
around 2,500 additional workers.
That rate was far better than
growth in the region as a whole,
though it lagged behind the 8
percent growth for the nation,
where construction employment
continued strong for the second
consecutive year.

The relatively slow growth in
retail construction reflects the
moderate increase in retail sales
during 1985. W i t h sales anticipated to continue along the
same course, slow but steady
growth in construction can also
be e x p e c t e d to c o n t i n u e in
1986. O n the whole, however,
commercial construction will
remain weak. The industrial
component remains especially
fragile because of the cancellation of further work on one
major project, the Grand Gulf II
nuclear power plant

Mississippi seems to contradict the link generally assumed
to exist between total e m p l o y
ment growth and new singlefamily residential construction.
The state's 1985 employment
gains were g o o d — a n d they actually strengthened as the year
progressed. However, singlefamily building activity, as-measured by building permits, weakened as the year wore on. While
demand for single-family homes
may have become saturated, it
seems more likely that potential
Despite employment gains, buyers were inhibited by uncerhowever, commercial construc- tainty over the economy's direction remained sluggish in the tion. Another related cause may
Magnolia State. Total nonresi- be that the state's households
dential construction declined were rebuilding their budgets.
by over 7 percent last year, Sales tax receipt growth from
compared to a 9 percent nation- 1984 to 1985 suggests that the
al increase. Although office and state's residents did not spend
industrial building permits rose all their additional income;
substantially from the preceding some was probably being apyear, developers probably re- plied to debt repayment and
quested more permits ttaan they personal savings.
exercised, typical in deceleraProspects for continuing modting markets.
erate growth in 1986, along
Available office space remains with recent declines in home
limited in Mississippi's major mortgage interest rates, could
city, Jackson, despite increasing generate renewed enthusiasm
construction there last year. Al- among Mississippi's home buythough occupancy rates are high, ers. Thus, single family sales
qualified observers anticipate and construction likely will pick
no expansion in office construc- up if the economy expands as
tion, because of concern about expected and if mortgage interest rates do not turn up again.
the state's lackluster economy.
FEDERAL RESERVE BANK OF ATLANTA




Multifamily residential markets in the state, reportedly
overbuilt and depressed, should
experience declining construction activity in 1986. Although
problems exist statewide, the
Jackson market is particularly
hard hit In that city, multifamily
permits surged upward at a 220
percent average annual growth
rate from 1982 through 1984.
Permits continued to be issued
in 1985 despite an apparent
abundance of such housing,
creating a glut that attracted
national attention. Apartment
vacancy rates ranged as high as
26 percent in one Jackson suburb, and occupancy is unlikely
to improve much in the coming
year. Multifamily housing probably will be excluded from any
upturn in residential construction during 1986.

Other Nonmanufacturing
Industries
The transportation and public
utilities sector also contributed
to Mississippi's e m p l o y m e n t
growth and economic expansion in 1985, as did the finance,
insurance, and real estate (FIRE)
sector. Employment in each
sector accounts for about 5 percent of total payroll employment, and each c o n t r i b u t e d
around 700 of 1985's new jobs.
Expansion in the transportation sector has tended to mirror
growth at the regional and national levels. With growth continuing, this year's employment
gains should be of about the
same magnitude as 1985's.
Activity in Mississippi's FIRE
sector has been considerably
less robust than the Sixth District's and the nation's. The relative inactivity relates to the state's
financial institutions. Depository institutions' balance sheets
strengthened over the past year,
75

mmumm
but the state's conservative
banking laws heavily constrain
these institutions compared
with those elsewhere in the
region. Consequently, the employment growth that has accompanied both inter- and intrastate expansions of financial
institutions in other states is
much more limited in Mississippi. Opportunities for growth
of computer firms and other
auxiliary banking services have
been retarded by the state's
relatively static banking environment
Earnings improved last year
at most local depository institutions. The state's economic recovery, reflected in relatively
strong employment gains during
the year, led to expanded lending opportunities, while the cost
of funds declined. Despite the
poor performance of agriculture
and energy loans, earnings at
Mississippi's institutions improved along with those of their
counterparts nationwide. Assuming some improvement in
loan demand and no major
changes in funds costs in 1986,
state banks again should enjoy
favorable earnings.
Nevertheless, the stock market seems pessimistic about the
outlook for the state's banks.
The state legislature's delay in
revising bank laws relative to
other states in the region limits
the competitiveness of Mississippi's institutions and hence
their long-run profitability. The
Mississippi Bankers Association
has failed in its efforts to modernize state banking laws. Intrastate, the law still restricts branch
offices to within a 100-mile radius of the parent bank, which
keeps institutions relatively
small. Interstate banking legislation, if enacted, might permit
some statewide branching.
76




Mississippi lacks markets that
are highly attractive for entry
by out-of-state banks. However,
a few Mississippi banks may
have the resources to make
acquisitions outside the state
and could probably benefit by
diversifying into outside markets. They are expected to move
quickly in that direction when
legislation permits i t
The lending outlook for the
state's banks and thrifts is for
improvement over 1985, if Mississippi can continue to add
jobs as it did last year and if the
U.S. economy retains its expected momentum. Both business and consumer lending
should realize some expansion,
and mortgage lending growth
may also pick up in response to
rate reductions. Because of continuing problems in the farm
sector, however, agricultural
lending probably will decline
further in 1986.

The Lagging Sectors
Manufacturing. A large measure of Mississippi's economic
weakness in 1985 emanated
from various components within
the manufacturing sector. Total
employment in the sector, accounting for over one-fourth of
the state's wage earners and
almost 18 percent of its personal
income, held relatively stable
at around 220,000 jobs during
the year (Chart 4). The increase
from 1984's average level was
about 1,400 jobs, or less than 1
percent as compared with stability or a slight decline during
the same period in both the
Southeast and the United States
In all cases, 1985 results contrasted sharply with the state's
strong manufacturing growth
during 1984, when it approached
7 percent

Chart 4. Manufacturing
Employment in
Mississippi
(Thousands)
250
240
230
220
210
200
190
180
170

Ar
f
• J \V
/V<

\lV r

n

1 1 1 1 1 1 1 1
1970

'75

I l l
'80

'85

S o u r c e : U.S. Department of Labor, Bureau of
Labor Statistics

Within the manufacturing sector, a few industries did well
and offset declines in others.
Most employment gains were
in the durable goods area (with
3,000 new jobs), which accounts
for a substantially larger share
of the state's employment (14
percent) than nondurables (11
percent). Lumber and w o o d
products, transportation equipment and primary metals posted
notable growth in 1985, thanks
to strength in construction,
defense-related
shipbuilding,
and automobile-related metal
manufacturing. Lumber industry
employment stands at its highest
level since 1979. However, machinery employment failed to
match its 1984 growth, partly
because of slowing consumer
purchases of appliances.
Nondurable employment did
not fare as well and declined by
nearly 2 percent, or around
1,600 workers, during the year.
Apparel, the largest industry in
this category with about 4 percent of payroll employment,
was hit hard by import competition. Apparel employment
shrank by about 2,000 workers,
or 5 percent from 1984's average level. Paper, chemical, and
textile job rolls also declined,
FEBRUARY 1 9 8 6 , E C O N O M I C R E V I E W

but their combined total share
accounts for little more than 2
percent of the state's payroll
employment so job losses were
relatively insignificant
The bright spot in the nondurables group was food processing, which strengthened
notably. Gains in fish and poultry processing, as producers responded to profit incentives of
expanding markets and reduced
feed costs by increasing output
allowed the state's food processing employment in 1985 to
grow faster than that of the
nation or region.
Prospects for Mississippi's
manufacturing in 1986 promise
some improvement from the
essentially stable overall employment that prevailed during
the last half of 1985. In the
majority of nondurables industries, where most of 1985's
d o w n t u r n occurred, employment stabilized or began edging
upward during the last halfyear. The apparel industry had
regained about 1,000 jobs from
its low point in March. W i t h
stability or renewed growth in
the nondurables industries, and
some pep in growth of durables
such as machinery, manufacturing employment could increase
by a moderate 2 to 3 percent in
1986.
Agriculture. Another serious
weakness for Mississippi is its
agricultural sector. Net farm income last year may have plunged
by 40 to 50 percent from 1984.
Meanwhile, total indebtedness
of the state's farmers stood at
approximately $4 billion. State
agricultural officials noted in
late 1985 that roughly one-fourth
of Mississippi's farmers are experiencing severe financial difficulty. Foreclosures and liquidations of insolvent farming
operations may increase in 1986.
FEDERAL RESERVE BANK O F ATLANTA




Farmers' cash receipts reflecting cash income from sales of
their products reached $2.3 billion in 1984, roughly one-tenth
as large as the state's total personal income. Although both
Florida and Georgia rank well
ahead of Mississippi in total
farm cash receipts, farming comprises a larger proportion of
Mississippi's economy than of
any other southeastern state.
Preliminary indications are
that Mississippi's crop income,
accounting for nearly 60 percent
of the total from all sources,
could be down as much as 10
percent in 1985 following a 3
percent decline in 1984. Price
declines for cotton, soybeans,
and rice, three of the state's
principal crops, contributed to
the income reduction, as did a
decline in planted acreage.
Mississippi's soybean acreage
fell by some 15 percent or
550,000 acres in 1985. With
normal weather and less marginal land in production, average
soybean yields rose; however,
income declined as prices fell
even more sharply. Soybeans
were an unprofitable crop in
1985 because total costs exceeded total revenue. Little
change is anticipated for 1 9 8 6 —
although some growth in foreign
demand could provide limited
price i m p r o v e m e n t
The Magnolia State's cotton
farmers increased acreage by 1
percent last year to a total of 1
million acres and yields per acre
improved slightly. As with soybeans, however, sharply lower
prices actually pared total revenue and brought net losses for
the average producer. Abundant supplies of cotton weigh
heavily on the market and little
improvement is likely in 1986.
Prices may average at or near
1985 levels and any profits will

depend on farmers achieving
above-average yields or belowaverage costs of production.
Mississippi's rice farmers experienced excellent yields last
year as producers harvested an
additional 1,000 pounds (a 24
percent increase) per acre above
1984. Production surged by 20
percent despite a small decrease
in acreage. Even w i t h lower
prices the large yields raised
revenue by over $50 per acre,
but the average producer still
failed to cover total costs.
Prospects are dim for higher
farm incomes in 1986. O n e
bright spot is continued health
and growing markets for the
state's expanding catfish industry. Farm-pond production of
catfish has proven to be an
increasing source of profit with
the value of the state's production rising to $200 million last
year. Recent growth in out-ofregion acceptability of the product augurs well for continuing
expansion.
Farm debt in Mississippi fell
last year by approximately $100
million but the financial condition of many farmers continued
to deteriorate. Farmers Home
Administration (FmHA) delinquency rolls increased again
from 1984's high levels and,
while the number of borrowers
fell, the amount owed to the
government lending agency increased slightly (about $40 million) to a total FmHA debt obligation of $1.4 billion. Another
$1 billion is owed to the Farm
Credit System, also experiencing increasing delinquencies
because of the u n p r o v a b i l i t y
of most agricultural production.

Internationally
Related Activities
Mississippi enjoys substantial
foreign trade-related business,
77

principally because of its port
along the Gulf of Mexico and
its lengthy western border along
the Mississippi River, a major
waterborne freight conduit for
the nation's midsection. The
opening of the Tennessee-Tombigbee Waterway, which passes
through north Mississippi on its
way to its Gulf outlet at Mobile,
Alabama, provides hope of increased state involvement in
waterborne transportation. Unfortunately, goods exports that
constitute the major share of
business for the state's shipping
facilities remained weak in 1985
despite some growth.
Of Mississippi's coastal cities,
Pascagoula ranks as the major
seaport, handling approximately
90 percent of the state's foreign
trade. Pascagoula experienced
a less favorable year in 1985, as
total volume fell 11 percent
during the first three quarters
from the same period in 1984.
The lower tonnage resulted from
a 25 percent reduction in imports even though the quantity
of goods exported through Pascagoula rose a moderate 6 percent Almost half the increase
in outbound volume was in grains
and soybeans; over 250,000
more tons of these farm commodities were exported from
Pascagoula last year than in
1984.
Gulfport continued expansion
efforts in 1985, attempting to
attract a greater flow of containerized cargo, which accounts
for approximately one-third of
the porfs tonnage The addition
of a second container crane
could heighten the porfs ability
to handle increasing volume.
Refrigerated cargo makes up a
larger portion of the trade volume through Gulfport, which is
also a major handler of tropical
fruit and banana imports.
78




Some of the state's industries
are geared to export markets,
and the erosion of market share
has compounded their problems
Mississippi, like most states, lost
jobs in the early 1980s due to
recessions. The exporting segments of these industries came
under exceptional pressure. The
strength of the dollar and the
slow economic growth of other
countries left export-dependent
companies in a precarious position. For example, the state's
lumber industry lost only a small
portion of its total employm e n t — b u t fully a third of its
export-related jobs. Another
victim was the paper sector,
forced to release more than a
quarter of its export-related
workers. These t w o industries
represent Mississippi's largest
employers of export-related
workers.

Oil and Gas
The state's small mining sector is dominated by its oil and
gas industries, which once again
have been hurt by the continuing imbalance of domestic and
world energy markets. Although
Mississippi is a relatively lowvolume energy producer, the
industry contributes importantly
to the state's economy, best
reflected in its tax revenues.
Severance taxes paid by oil and
gas companies operating in the
state currently account for about
one-fifth of Mississippi's tax
receipts.
Oil and gas companies face
deteriorating market conditions,
with sharply reduced prices.
Drilling activity in the state has
been cut back dramatically, as
companies concentrate largely
on servicing old contracts or
holding leases. During 1985,
the average number of rigs in
operation slumped to just 29,

down sharply from an average
count of 80 rigs during the 1981
peak Through last July, oil and
gas companies in the state produced 16 and 7 percent less
output respectively than during
1984. Reflecting the dismal
state of the industry, severance
tax collections during the previous fiscal year ending last June
were off 2 and 11 percent from
the same period a year earlier.
Through the first half of the
1986 fiscal year, state severance
tax collections for oil and gas
fell 12 and 28 percent below
the same period a year ago.
Collections are sure to drop
substantially in coming months
in view of the sharp early-1986
decline in oil prices.
The state's energy sector undoubtedly will not recover this
year from depressed 1985 levels. Falling oil prices are likely
to stabilize sometime this year,
largely because price declines
should stimulate world energy
demand. However, the "industry's performance this year will
be dismal as it adjusts to previous price declines. The main
goal during 1986, as one industry executive summarized, will
be to survive through the year.

Summary
Mississippi could experience
some acceleration this year from
the moderate economic expansion it enjoyed in 1985, although
potential weakness in some
sectors of the state's economy
that provided an impetus last
year may dampen growth. New
job creation may be insufficient
to reduce the rate of unemployment substantially. Continuing
moderate strength in the durable goods industry and perhaps
slight improvement in nondurable goods might add more new
manufacturing jobs this year.
FEBRUARY 1986, E C O N O M I C REVIEW

immmm
The outlook for construction
appears to be no more favorable
than in 1985, because of weaknesses in commercial and multifamily building; b u t recent mortgage rate reductions could stimulate single-family housing in
Mississippi as well as in the
nation. N e w h o m e building
could help the lumber industry
enjoy another reasonably good
year despite the continuing inflow of Canadian products which
will limit j o b growth.
In effect the health of Mississippi's economy in 1986 will
depend largely on the condition
of the national economy and
the particular sectors expected

FEDERAL RESERVE BANK O F ATLANTA




to expand. National growth in
single-family housing w o u l d
stimulate not only lumber but
household appliance manufacturing, with obvious benefits to
Mississippi's machinery sector.
If the dollar's weakness against
other currencies persists, apparel manufacturing employment
should continue to improve,
and other export-dependent
industries such as farming and
paper manufacturing could also
reap modest benefits.
These pluses, combined with
continuing development in the
huge trade and services areas

that seems virtually assured by
expected national economic
growth, should continue to expand the state's total employment
Growth will be dampened,
however, by belt-tightening in
the government sector and by
the persistent severe problems
bearing down on the agricultural
and energy sectors. Lingering
weakness in most foreign traderelated business activities also
inhibits the state's prospects.
In spite of these deterrents,
however, most Mississippians
are likely to experience a somewhat better year in 1986 than
in 1985.

79

FINANCE
DEC
1984

ANN.
%
CHG.

1,540,576 1,523,046 1,44
337,429
329,545
316,501
108,753
107,488
94,063
432,868
436,110
372,528
697,968
695,973
698,650
65,290
65,073
58,264
7,634
7,524
6,355
57,676
57,481
55,543

+ 7
+ 7
+16
+16
- 1
+12
+20
+ 4

DEC
1985

NOV
1985

DEC
1985

NOV
1985

DEC
1984

ANN.
X
CHG.

745,647
27,365
176,595
543,086

744,481
26,804
177,471
541,181

717,731
21,493
163,392
535,820

+ 4
+27
+ 8
+ 1

$ millions
Commercial Bank Deposits
Demand
NOW
Savings
Time
Credit Union Deposits
Share Drafts
Savings & Time

Savings & Loans**
Total Deposits
NOW
Savings
Time
Mortgages Outstanding
Mortgage Commitments
Savings & Loans**
Total Deposits
NOW
Savings
Time

Commercial Bank Deposits
Demand
NOW
Savings
Time
Credit Union Deposits
Share Drafts
Savings & Time

176,736
38,628
14,573
48,633
80,294
7,559
734
6,622

175,797
37,446
14,404
48,246
80,404
7,536
709
6,511

36,948
12,131
42,223
78,404
6,511
595
5,813

+ 5
+20
+16
+ 2
+16
+23
+14

Commercial Bank Deposits
Demand
NOW
Savings
Time
Credit Union Deposits
Share Drafts
Savings & Time

1/.,650
4,,001
1,,428
3.,794
8 .,818
1 .,189
140
966

17,394
3,941
1,402
3,752
9,024
1,189
135
961

17,448
3,819
1,141
3,350
9,649
979
109
860

+ 1
+ 5
+25
+13
- 9
+21
+28
+12

Savings & Loans**
Total Deposits
NOW
Savings
Time

Commercial Bank Deposits
Demand
NOW
Savings
Time
Credit Union Deposits
Share Drafts
Savings & Time

64,541
14,327
6,211
22,382
24,336
3,414
364
2,892

64,551
13,624
6,088
22,286
24,243
3,393
353

+11
+10
+25
+13
+11
+17
+24
+15

Savings & Loans**
Total Deposits
NOW
Savings
Time

2,880

58,276
13,076
4,985
19,795
21,933
2,925
294
2,510

Coirmercial Bank Deposits
Demand
NOW
Savings
Time
Credit Union Deposits
Share Drafts
Savings & Time

27,985
7,835
1,966
7,647
11,956
1,546
123
1,442

2/.,598
/., bb /
1 . ,963
1.,582
11.,881
1 . ,538
lib
1 ,434

25,678
7,434
1,626
6,319
11,655
1,371
93
1,280

+ 9
+ 5
+21
+21
+ 3
+13
+32
+13

Savings & Loans**
Total Deposits
NOW
Savings
Time

Commercial Bank Deposits
Demand
NOW
Savings
Time
Credit Union Deposits
Share Drafts
Savings & Time

28,237
5,427
1,729
6,938
14,597
191
17
183

28,,058
5.,322
1,,734
6,,799
14,,688
192
17
184

26,806
5,600
1,562
5,512
14,638
183
20
177

+ 5
- 4
+11
+26
- 1
+ 4
-15
+ 3

Savings & Loans**
Total Deposits
NOW
Savings
Time

Commercial Bank Deposits
Demand
NOW
Savings
Time
Credit Union Deposits
Share Drafts
Savings & Time

12,998
2,496
1,001
2,646
7,166

ij.,02b
2.,491
1.,001
2.,640
7.,205

12,465
2,373
869
2,346
7,198

+ 4
+ 5
+15
+13
- 1

Savings & Loans**
Total Deposits
NOW
Savings
Time

*

*

*

*

*

*

*

*

*

Coirmercial Bank Deposits
Demand
NOW
Savings
Time
Credit Union Deposits
Share Drafts
Savings & Time

25,325
4,542
2,238
5,226
13,421
1,219
90
1,139

25,171
4,511
2,216
5,187
13,363
1,224
89
1,052

24,,486
4,,629
1.,948
4.,893
13,,342
1.,051
79
986

Mortgages Outstanding
Mortgage Commitments

Mortgages Outstanding
Mortgage Commitments

Mortgages Outstanding
Mortgage Commitments

Mortgages Outstanding
Mortgage Commitments

Mortgages Outstanding
Mortgage Commitments

Mortgages Outstanding
Mortgage Commitments

+ 3
- 2
+15
+ 7

+ 1

+16
+14
+16

Savings & Loans**
Total Deposits
NOW
Savings
Time
Mortgages Outstanding
Mortgage Commitments

NOV

OCT

NOV

647,984
65,256

644,368
64,862

598,425
68,515

+ 8
- 5

98,018
4,292
22,091
71,824

98,990
4,283
22,463
71,988

95,617
3,430
20,711
72,252

+ 3
+25
+ 7
- 1

NOV

OCT

NOV

92,810
5,039

92.97T
4,959

75,225
4,507

+23
+12

6,349
263
1,105
5,031

6.,553
273
1 ,152
5 ,162

5,998
224
903
4,937

+ 6
+1/
+22
+12

NOV

OCT

NOV

5,791
351

5 ,778
400

3,306
174

+75
+1U2

63,309
2,846
15,084
45,108

63,692
2,829
15,470
45,189

61,454
2,357
14,039
45,191

+ 3
+20
+ /
- 1

NOV

OCT

NOV

56,660
3,498

56,802
3,385

44,447
2,916

+27
+2U

8,372
526
1,818
6,190

8,391
513
1,842
6,196

8,222
295
1,823
6,242

+ 2
+/8
- 1
- 1

NOV

OCT

NOV

10,663
401

10,664
413

9,004
420

+18

10,870
332
2,371
8,275

10,831
328
2,380
8,225

11,067
281
2,272
8,679

- 2
+18
+ 4
- 5

-

fa

NOV

OCT

NOV

10,343
257

10,293
275

9,304
511

+11
-50

2,121
75
339
1,703

2,539
74
338
1,717

1,611
52
434
1,362

+32
+44
-22
+25

NOV

OCT

NOV

2,618
207

2,686
203

2,074
147

+26
+41

6,,997
267
1.,374
,509
5,

7,004
266
1,281
5,501

7,265
221
1,240
5,841

- 4
+21
+11
- 6

NOV

OCT

NOV

6,,735
325

6,748
283

6,090
339

+11
- 6

Notes: All deposit data are extracted from the Federal Reserve Report of Transaction A c c o u n t s , other Deposits and Vault Cash (FR2900), and
are reported for the average of the week ending the 1st Monday of the m o n t h . This data, reported by institutions with over $15 million in
deposits and $2.1 million of reserve requirements as of June 1984, represents 95% of deposits in the six state area. The annual rate of
change is based on most recent data over December 31, 1980 b a s e , annualized. The major differences between this report and the "call report"
are size, the treatment of interbank deposits, and the treatment of float. The data generated from the Report of Transaction Accounts is for
banks over $15 million in deposits as of December 3 1 , 1979. The total deposit data generated from the Report of Transaction Accounts eliminates
interbank deposits by reporting the net of deposits "due to" and "due from" other depository institutions. The Report of Transaction Accounts
subtracts cash in process of collection from demand deposits, while the call report does not. Savings and loan mortgage data are from the Federal
Home Loan Bank Board Selected Balance Sheet Data. The Southeast data represent the total of the six states. Subcategories were chosen on a
selective basis and do not add to total.
* = fewer than four institutions reporting.
** = S&L deposits subject to revisions due to reporting changes.

Digitized for
8 0 FRASER


FEBRUARY 1 9 8 6 , E C O N O M I C R E V I E W

CONSTRUCTION
1985

DEC
1984

ANN.
% .
CHG.

Nonresidential Building Permits ^ T M i l .
Total Nonresidential
69,309
8,722
Industrial B l d g s .
Offices
17,319
11,224
Stores
2,134
Hospitals
Schools
1,133

68.,888
8.,791
17.,121
11.,016
2.,189
,147

61,483
8,800
14,810
9,542
1,851
993

+13
- 1
+17
+18
+15
+14

Residential Building Permits
Value - $ M i l .
Residential Permits - T h o u s .
Single-family units
Multifamily units
Total Building Permits
Value - $ M i l .

Nonresidential Building Permits - $ M i l .
11,457
Total Nonresidential
Industrial B l d g s .
1,192
Offices
2,639
2,280
Stores
Hospitals
344
Schools
157

11,427
1.,216
2,,565
2,276
416
159

9,497
988
2,247
1,902
402
105

+21
+21
+17
+20
-14
+50

Residential Building Permits
Value - $ M i l .
Residential Permits - T h o u s .
Single-family units
Multifamily units
Total Building Permits
Value - $ M i l .

Nonresidential Building Permits - $ M i l .
Total Nonresidential
624
Industrial B l d g s .
55
Offices
150
Stores
160
Hospitals
13
Schools
14

673
72
149
162
40
14

730
198
99
127
53
7

-15
-72
+52
+26
-75
+100

Residential Building Permits
Value - $ M i l .
Residential Permits - T h o u s .
S i n g l e - f a m i l y units
M u l t i f a m i l y units
Total Building Permits
Value - $ M i l .

Nonresidential Building Permits - $ M i l .
Total Nonresidential
5,868
Industrial B l d g s .
537
Offices
1,170
Stores
1,255
Hospitals
189
Schools
50

5,,896
554
,177
,258
221
49

4,747
479
1,079
1,071
162
46

+24
+12
+ 8
+17
+17
+ 9

Residential Building Permits
Value - $ M i l .
Residential Permits - T h o u s .
Single-family units
M u l t i f a m i l y units
Total Building Permits
Value - $ M i l .

2,049
316
545
318
25
20

1,955
311
485
308
33
21

1,809
189
558
293
51
18

+13
+67
- 2
+ 9
-51
+11

Residential Building Permits
Value - $ M i l .
Residential Permits - T h o u s .
S i n g l e - f a m i l y units
M u l t i f a m i l y units
Total Building Permits
Value - $ M i l .

Nonresidential Building Permits - $ M i l .
Total Nonresidential
1,324
Industrial B l d g s .
50
Offices
421
Stores
251
Hospitals
45
Schools
55

1,331
49
413
255
46
56

1,166
31
283
228
99
26

+14
+61
+49
+10
-55
+112

Residential Building Permits
Value - $ M i l .
Residential Permits - T h o u s .
S i n g l e - f a m i l y units
M u l t i f a m i l y units
Total Building Permits
Value - $ M i l .

DEC
1985

DEC
1985

NOV
1985

DEC
1984

ANN.
%
CHG.

83,107

81,782

74,412

+12

953.4
773.1

944.2
760.3

922.8
759.4

+ 3
+ 2

152,416

150,671

135,895

+12

14,903

14,564

13,854

+ 8

197.9
165.5

194.9
161.3

190.2
176.8

+ 4
- 6

26,359

25,990

23,351

+13

552

537

449

+23

9.9
8.0

9.8
7.8

8.2
7.1

+21
+13

1,176

1,210

1,179

- 0

8,477

8,271

7,964

+ 6

105.9
98.5

103.3
97.3

103.1
101.8

+ 3
- 3

14,345

14,167

12,711

+13

3,188

3,104

2,828

+13

46.6
27.7

46.4
25.9

43.6
26.7

+ 7
+ 4

5,237

5,059

4,637

+13

12-month c u m u l a t i v e rate

Nonresidential Building Permits
Total Nonresidential
Industrial B l d g s .
Offices
Stores
Hospitals
Schools

1.

1.
1,

HTmtl

Nonresidential Building Permits
Total Nonresidential
Industrial B l d g s .
Offices
Stores
Hospitals
Schools

305
25
54
65
17
7

295
22
53
60
15
8

250
12
40
56
9
3

+22
+108
+35
+16
+89
+133

Residential Building Permits
Value - $ M i l .
Residential Permits - T h o u s .
S i n g l e - f a m i l y units
M u l t i f a m i l y units
Total Building Permits
Value - $ M i l .

Nonresidential Building Permits
Total Nonresidential
Industrial B l d g s .
Offices
Stores
Hospitals
Schools

1,287
209
299
231
55
11

1,277
208
288
233
61
11

795
79
188
127
28
5

+62
+165
+59
+82
+96
+120

Residential Building Permits
Value - $ M i l .
Residential Permits - T h o u s .
S i n g l e - f a m i l y units
Multifamily units
Total Building Permits
Value - $ M i l .

785

779

1,039

-24

11.5
7.3

11.5
7.1

15.0
13.1

-23
-44

2,108

2,110

2,205

- 4

335

333

383

-13

5.7
2.7

5.7
2.4

6.5
5.1

-12
-47

640

628

633

+ 1

1,566

1,540

1,191

+31

18.3
21.3

18.2
20.8

13.8
23.0

+33
- 7

2,853

2,816

1,986

+44

NOTES:
Data supplied b y the U . S . Bureau of the C e n s u s , Housing Units Authorized By B u i l d i n g Permits and Public C o n t r a c t s . C - 4 0 .
Nonresidential data excludes the cost of construction for p u b l i c l y owned b u i l d i n g s . The southeast data represent the total of the six
states.


FEDERAL
RESERVE B A N K O F


ATLANTA

81

!Ü=

GENERAL
PREV.
PERIOD

YEAR
AGO

JAN

3,211.6
N.A.
N.A.
8,950.2

3,190.7
N.A.
N.A.
8,959.0

3,057.3
N.A.
N.A.
8,796.0

+ 2

JAN
JAN

328.4
179.1

327.4
183.8

316.1
183.2

+ 4
- 4

388.2
N.A.
4,310.6
1,532.0

373.1
N.A.
4,358.2
1,479.0

+ 5

NOV
JAN

392.0
N.A.
4,369.4
1,526.0

NOV

N.A.
28.5

N.A.
30.4

N.A.
28.5

NOV
JAN

42.2
N.A.
123.0
58.0

42.1
N.A.
132.4
58.0

40.4
N.A.
109.4
52.0

+13
+12

NOV

N.A.
3.8

N.A.
4.0

N.A.
4.0

- 5

3Q
JAN
NOV
JAN

151.2
94.1
2,117.9
34.0

149.0
92.8
2,005.2
35.0

142.6
85.1
2,081.9
42.0

JAN

NOV

174.6
9.0

173.9
9.7

168.6

73.0
N.A.
1,631.4
N.A.
DEC
335.3
4.5

71.8
N.A.
1,637.2
N.A.
333.0
4.9

3.4
N.A.
1,688.5
N.A.
DEC
318.2
4.4

NOV
JAN

49.8
N.A.
292.9
1,350.0

49.6
N.A.
318.4
1,355.0

49.0
N.A.
285.5
1,296.0

+ 3
+ 4

NOV

N.A.
4.4

N.A.
4.8

N.A.
4.8

- 8

NOV
JAN

23.0
N.A.
32.6
84.0

23.7
N.A.
34.8
84.0

23.0
N.A.
33.8
89.0

- 4
- 6

NOV

N.A.
1.9

N.A.
2.1

N.A.
1.9

0

NOV

52.8
N.A.
171.6
N.A.

52.0
N.A.
182.6
N.A.

49.7
N.A.
159.1
N.A.

NOV

N.A.
4.9

N.A.
4.9

N.A.
5.2

Personal Income
($bil. - SAAR)
Taxable Sales - S b i l .
Plane Pass. A r r . (OOO's)
Petroleum Prod, (thous.)
Consumer Price Index
1967=100
Kilowatt Hours - m i l s .

Personal Income
($bi1. - SAAR)
Taxable Sales - $bil.
Plane Pass. Arr. (OOO's)
Petroleum Prod, (thous.)
Consumer Price Index
1967=100
Kilowatt Hours - m i l s .

Persona! Income
($bi1. - SAAR)
Taxable Sales - S b i l .
Plane Pass. A r r . (OOO's)
Petroleum Prod, (thous.)
Consumer Price Index
1967=100
Kilowatt Hours - m i l s .

3Q

Personal Income
($bil. - SAAR)
Taxable Sales - $bil.
Plane Pass. Arr. (OOO's)
Petroleum Prod, (thous.)
Consumer Price Index
1967=100
Kilowatt Hours - m i l s .

Personal income
($bi1. - SAAR)
Taxable Sales - $bil.
Plane Pass. A r r . (OOO's)
Petroleum Prod, (thous.)
Consumer Price Index
1967=100
Kilowatt Hours - m i l s .

ANN.
%.
CHG.

LATEST CURR.
DATA PERIOD

NOV

NOV

OCT

+ 5

+ 0
+ 3
0

+ 4

DEC (R)
1985

Agriculture
Prices Rec'd by Farmers
Index (1977=100)
Broiler Placements (thous.)
Calf Prices ($ per cwt.)
Broiler Prices (t per lb.)
Soybean Prices ($ per bu.)
Broiler Feed Cost ($ per ton)

124
87,918
58.9
30.5
5.12
191

128
89,155
58.8
30.0
5.00
186

136
85,507
64.1
30.9
5.90
221

- 9
+ 3
- 8
- 1
-13
-14

Agriculture
Prices Rec'd by Farmers
Index (1977=100)
Broiler Placements (thous.)
Calf Prices ($ per cwt.)
Broiler Prices (i per lb.)
Soybean Prices ($ per bu.)
Broiler Feed Cost ($ per ton)

113
33,895
55.3
29.1
5.12
184

113
34,378
54.8
28.0
5.01
179

129
32,984
59.2
29.7
6.02
215

-12
+ 3
- 7
- 2
-15
-14

Agriculture
Farm Cash Receipts - $ m i l .
(Dates:NOV, NOV)
1,888
Broiler Placements (thous.)
11,469
Calf Prices ($ per cwt.)
54.6
Broiler Prices (i per lb.)
29.0
Soybean Prices ($ per bu.)
5.25
Broiler Feed Cost ($ per ton)
183

11,569
56.1
26.5
5.11
178

2,031
11,152
59.9
29.0
6.03
205

- 7
+ 3
- 9
0
-13
-11

4,070
2,087
62.4
29.0
6.03
235

- 6
+ 5
- 8
0
-13
0

3,335
13,165
57.3
29.0
5.86
245

-12
+ 4
-10
- 2
-12
-26

1,288
N.A.
59.4
32.0
5.97
255

+ 2

1,808
6,580
60.0
32.0
6.03
162

+15
- 1
- 6
- 5
-13
- 2

1,748
N.A.
56.3
29.0
6.18
188

+10

Agriculture
Farm Cash Receipts - $ m i l .
(Dates:N0V, NOV)
Broiler Placements (thous.)
Calf Prices (Î per cwt.)
Broiler Prices (t per lb.)
Soybean Prices ($ per bu.)
Broiler Feed Cost ($ per ton)

+
6
+11
+2
-19

2,224
57.0
28.0
5.11
230

2,944
13,697
51.3
28.5
5.16
181

13,866
51.3
28.0
5.10
176

Agriculture
Farm Cash Receipts - $ m i l .
(Dates:NOV, NOV)
1,310
Broiler Placements (thous.)
N.A.
Calf Prices ($ per cwt.)
56.0
Broiler Prices (4 per lb.)
31.0
Soybean Prices ($ per bu.)
4.62
Broiler Feed Cost ($ per ton)
250

N.A.
56.0
31.0
4.70
245

JAN

Agriculture
Farm Cash Receipts - $
(Dates:NOV, NOV)
Broiler Placements (thous.)
Calf Prices ($ per cwt.)
Broiler Prices (t per lb.)
Soybean Prices ($ per bu.)
Broiler Feed Cost ($ per ton)

- 3
+ 5
+10

ffiinfrw;':
Personal Income
(Sbil. - SAAR)
Taxable Sales - Sbil.
Plane Pass. A r r . (OOO's)
Petroleum Prod, (thous.)
Consumer Price Index
1967=100
Kilowatt Hours - m i l s .

3Q

+ 1

smurali
Personal Income
(Sbil. - SAAR)
Taxable Sales - Sbil.
Plane Pass. A r r . (OOO's;
Petroleum Prod, (thous.]
Consumer Price Index
1967=100
Kilowatt Hours - m i l s .

3Q

0

-

3,832
2,195
57.5
29.0
5.25
235

8.2

ANN.
%
JAN
1985 C H G .

JAN
1986

-

-

-

Agriculture
Farm Cash Receipts - $ m i l .
(Dates:NOV, NOV)
Broiler Placements (thous.)
Calf Prices ($ per cwt.)
Broiler Prices (t per lb.)
Soybean Prices ($ per bu.)
Broiler Feed Cost ($ per ton)

2,074
6,533
56.5
30.5
5.24
159

6,720
57.6
30.0
5.00
155

Agriculture
Farm Cash Receipts - $ m i l .
(Dates:N0V, NOV)
Broiler Placements (thous.)
Calf Prices ($ per cwt.)
Broiler Prices (i per lb.)
Soybean Prices ($ per bu.)
Broiler Feed Cost ($ per ton)

1,917
N.A.
54.9
27.5
5.43
186

N.A.
53.4
27.0
5.26
178

-

M i l

Personal Income
(Sbil. - SAAR)
Taxable Sales - Sbil.
Plane Pass. Arr. (OOO's)
Petroleum Prod, (thous.)
Consumer Price Index
1967=100
Kilowatt Hours - m i l s .

^

+

6

+ 7

- 6

» e n g e r M s ^
supplied by Bureau of Labor Statistics. Agriculture data suSolied
hv H
W
as cumulative for the calendar year through the month 1
,
L
the total of the six states. N A . = not available
tÏ^L.mÏnl^JI
R = revised.
available. The annual percent

Digitized8 for
2 FRASER


-

- 6
- 3
-23
- 2

- 2
- 5
-12
- 1

¡ - a b l e Sales are reported as a 12-month cumulative total. Plane
M , n
s Ln^Iln?
ïf A a 'r l c u l t ?u rf e a u F°l
S s - C o n s u r a ^ Price Index data
a
L î Tn t S a e * a °
9
?™ Cash Receipts data are reported
t
i ™ v e r a 9 * weekly rate. The Southeast data represent
change calculation is based on most recent data over prior y e a r .

FEBRUARY 1 9 8 6 , E C O N O M I C R E V I E W

EMPLOYMENT
ANN.

Civilian Labor Force - thous.
Total Employed - thous
Total Ueraployed - thous.
Unemployment Rate - % SA
Insured Unemployment - thous.
Insured Unempl. Rate - %
M f g . A v g . W k l y . Hours
M f g . A v g . W k l y . Earn. - $

Civilian Labor Force - thous.
Total Employed - thous
Total Uemployed - thous.
Unemployment Rate - % SA
Insured Unemployment - thous.
Insured Unempl. Rate - %
M f g . A v g . W k l y . Hours
M f g . A v g . W k l y . Earn. - $

1

DEC
1985

NOV
1985

DEC
1984

lib,/qO
108,063
7,717
6.9
N.A.
N.A.
41.6
404

lib.uy/
108,282
7,815
7.0
N.A.
N.A.
40.9
393

106,049
7,978
7.2
N.A.
N.A.
41.2
387

15,316
15,333
14,199
14,225
1 , 1 1 8 1,107
7.4
7.4
N.A.
N.A.
N.A.
N.A.
42.4
41.5
364
353

% .

NOV
1985

Nonfarm Employment - thous.
Manufacturing
Construction
Trade
Government
Services
F i n . , Ins. & Real. Est.
Trans. Com. & Pub. Util.

99,700
19,375
4,707
24,110
16,741
22,383
6,049
5,385

99,527
19,423
4,900
23,757
16,742
22,358
6,024
5,365

9
19,557
4,418
23,284
16,298
21,159
5,760
5,272

+
+
+
+
+
+

1
7
4
3
6
5
2

Nonfarm Employment - thous.
Manufacturing
Construction
Trade
Government
Services
Fin., Ins. & R e a l . Est.
Trans. Com. & Pub. Util.

12,,948
2,,307
788
3.,239
2.,303
2,, 703
/40
739

12,914
2,309
799
3,196
2,305
2,704
739
734

12,601
2,323
775
3,133
2,232
2,571
706
730

+
+
+
+
+
+
+

3
1
2
3
3
b
b
1

Nonfarm Employment - thous.
Manufacturing
Construction
Trade
Government
Services
Fin., Ins. & Real. Est.
Trans. Com. & P u b . Util.

1,411
347
68
305
301
235
67
72

1,410
348
70
300
304
235
66
72

1,394
349
67
303
296
229
64
72

+
+
+
+
+
+

1
1
1
1
2
3
b
U

Nonfarm Employment - thous.
Manufacturing
Construction
Trade
Government
Services
F i n . , Ins. & Real,, Est.
Trans. Com. & Pub,, U t i l .

4,560
526
341
1,197
725
1,182
324
254

4,534
524
342
1,185
723
1,175
323
252

4,369
517
339
1,167
677
1,104
307
248

Nonrarm tmpioyment - tnous.
Manufacturing
Construction
Trade
Government
Services
F i n . , Ins. & R e a l . Est.
Trans. Com. & Pub. U t i l .

559
153
679
453
469
140
165

560
153
666
453
472
140
164

556
139
645
449
443
132
161

Nonfarm tmpioyment - tnous.
Manufacturing
Construction
Trade
Government
Services
Fin., Ins. & Real. Est.
Trans. Com. & P u b . Util.

i,byu
172
108
391
327
316
84
114

i.byt
173
113
388
328
317
84
114

Nonfarm Employment - thous.
Manufacturing
Construction
Trade
Government
Services
F i n . , Ins. & R e a l . Est.
Trans. C o m . & Pub. Util.

859
221
41
191
192
130
35
40

8b8
221
42
188
192
130
35
40

CHG

c
+ 2
- 3

+

+ 1
+ 4

15,057
13,885
1,172
7.8
N.A.
N.A.
41.6
343

+ 2
+ 2
5

_

+ 2

+ 6

Civilian Labor Force - thous.
Total Employed - thous
Total Uemployed - thous.
Unemployment Rate - % SA
Insured Unemployment - thous.
Insured Unempl. Rate - %
Mfg. A v g . Wkly. Hours
Mfg. A v g . W k l y . Earn. - $

1,801
1,657
144
7.8
N.A.
N.A.
42.4
370

1,808
1,666
142
8.2
N.A.
N.A.
41.4
357

1,798
1,589
208
11.3
N.A.
N.A.
41.4
344

+ 0
+ 4
-31

Civilian Labor Force - thous.
Total Employed - thous
Total Uemployed - thous.
Unemployment Rate - % SA
Insured Unemployment - thous.
Insured Unempl. Rate - %
Mfg. A v g . W k l y . Hours
Mfg. Avg. W k l y . E a r n . - $

5,300
5,005
295
5.5
N.A.
N.A.
43.4
353

5,266
4,976
290
5.2
N.A.
N.A.
42.3
337

5,196
4,879
316
5.8
N.A.
N.A.
41.7
326

+ 2
+ 3
- 7

Civilian Labor Force - thous.
Total Employed - thous
Total Uemployed - thous.
Unemployment Rate - % SA
Insured Unemployment - thous.
Insured Unempl. Rate - %
M f g . A v g . W k l y . Hours
Mfg. A v g . W k l y . E a r n . - $

2,8/b
2,707
168
6.0
N.A.
N.A.
42.1
349

2,8bb
2,686
179
6.5
N.A.
N.A.
41.2
338

2,043
2,687
157
5.6
N.A.
N.A.
41.8
329

+ 1
+ 1
+ 7

Civilian Labor Force - thous.
Total Employed - thous
Total Uemployed - thous.
Unemployment Rate - % SA
Insured Unemployment - thous.
Insured Unempl. Rate - ¡6
M f g . A v g . W k l y . Hours
M f g . A v g . W k l y . Earn. - $

1,96b
1,738
227
12.2
N.A.
N.A.
42.4
447

1,985
1,763
222
11.3
N.A.
N.A.
42.3
441

1,893
1,708
186
10.5
N.A.
N.A.
41.7
427

+ 4
+ 2
+22

/
Civilian Labor Force - thous.
Total Employed - thous
Total Uemployed - thous.
Unemployment Rate - % SA
Insured Unemployment - thous.
Insured Unempl. Rate - %
M f g . A v g . W k l y . Hours
M f g . A v g . W k l y . Earn. - $

1,119
1,007
112
10.2
N.A.
N.A.
41.5
306

1,127
1,019
107
10.2
N.A.
N.A.
40.8
299

1,073
963
110
10.5
N.A.
N.A.
41.0
292

+ 4
+ 5
+ 2

+ 2
+ 8

+ 4
+ 8

+ 1
+ 6

+ 2
+ 5

+ 1
+ 5

• • • • H j

^Plnff^iaboPiorS^^ISff^
Total Employed - thous
Total Uemployed - thous.
Unemployment Rate - % SA
Insured Unemployment - thous.
Insured Unempl. Rate - %
M f g . A v g . W k l y . Hours
M f g . A v g . W k l y . Earn. - $
NOTES:

2,085
172
7.4
N.A.
N.A.
42.5
358

2,282
2,115
167
7.8
N.A.
N.A.
41.2
344

•
2,254
2,059
195
8.5
N.A.
N.A.
41.7
340

+ 1
-12

+ 2
+ 5

ANN.
DEC
%
1984 CHG

DEC
1985

Manufacturing
Construction
Trade
Government
Services
F i n . , Ins. & Real,. Est.
Trans. Com. & Pub,, U t i l .

H

^T902
482
77
476
305
371
90
94

+ 1
+10
+ 5
+ 1
+ 6
+ 6
+ 2

i,OIJ. - I
184 - 7
114 - 5
390 + 0
326 + 0
313 + 1
83 + 1
118 - 3

843
220
38
186
189
127
35
40

+
+
+
+
+
+

2
0
8
3
2
2
0
0

1

jmtmmm
•H
i wsm
mm
Ì850
1,902
483
79
469
305
375
91
92

497
78
442
295
355
85
91

+
+
+
+
+

3
1
8
3
5
6
3

All labor force dara are from Bureau of Labor Statistics reports supplied by state agencies.
Only the unemployment rate data are seasonally adjusted.
The Southeast data represent the total of the six states.


FEDERAL RESERVE B A N K O F


ATLANTA

83

Federal Reserve Bank of Atlanta
104 Marietta S t , N.W.
Atlanta, Georgia 3 0 3 0 3 - 2 7 1 3
Address Correction Requested




Bulk Rate
U.S. Postage

PAID

Atlanta, Ga.
Permit 292