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Economic
Review

FEDERAL RESERVE BANK OF ATLANTA

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FEBRUARY 1983

Tracking
the
Recovery

THE SOUTHEAST
IN 1983

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Economic
Review ^
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FEDERAL RESERVE BANK OF ATLANTA
President:
William F. Ford
Sr. Vice President and
Director of Research:
Donald L. Koch
Vice President and
Associate Director of Research:
William N. Cox
Financial Structure:
B. Frank King, Research Officer
David D. Whitehead
Larry D. Wall
National Economics:
Robert E. Keleher, Research Officer
Mary S. Rosenbaum
Regional Economics:
Gene D. Sullivan, Research Officer
Charlie Carter
William J. Kahley
Database Management:
Delores W. Steinhauser
Payments Research:
Paul F. Metzker
Visiting Scholars:
James R. Barth
George Washington University
James T. Bennett
George Mason University
George J. Benston
University of Rochester
Gerald P. Dwyer
Emory University
Robert A. Eisenbeis
University of North Carolina
John Hekman
University of North Carolina
Paul M. Horvitz
University of Houston
Peter Merrill
Peter Merrill Associates
Communications Officer:
Donald E. Bedwell
Public Information Representative:
Duane Kline
Editing:
Gary W. Tapp
Graphics:
Susan F. Taylor
Eddie W. Lee, Jr.

What sets a growth
apart from the pack?

A unique gathering of experts on growth,
management and the future will meet for
two days of lively exchange and analysis.

Growth Industries
in the 1980s
A Conference Sponsored By
The Federal Reserve Bank of Atlanta

March 17-18, 1983
Atlanta Hilton Hotel® Atlanta, Georgia
featuring:

Alvin Toffler
Arthur Levitt, Jr.
Robert Waterman, Jr.
plus CEOs of
leading growth companies

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FEBRUARY 1983, E C O N O M I C REVIEW •

I

V O L U M E LXVIII, N O . 2

This special issue of the Economic
Review is devoted to the 1983 outlook for
the states of the Sixth Federal Reserve
District In addition, this year we are
including analyses of North Carolina and
South Carolina in our outlook issue.
While not in the Sixth District, these two
states are almost always included when
economists and business analysts generalize
about "the Southeast" With the economic
interactions among the Carolinas and the
states of the Sixth District becoming
more important, no discussion of the
regional outlook would be complete
without some mention of the Carolinas.

The Southeast in 1983:
An Overview
Florida:
Poised for a Surge.

4
6

ln-migration, the key to Florida's strength in recent
years, dropped sharply in 1982, and the recession
made for lackluster tourism. Will the national
recovery refuel gas tanks for tourists and new
residents? The region's strongest economy is
ready for another spurt.

Georgia:
Rebuilding in 1983

20

Atlanta's glittering service-related industries kept
many state economic indicators looking Petter
than most of the region in 1982. But in a state with
widely divergent regions, the outlook for recovery
is not everywhere as bright as in Atlanta.

Tennessee:
Awaiting Recovery
in the Industrial Heartland.

30

With many businesses crucially tied to the construction and auto industries, Tennessee's economy
must await the expected nationwide recovery.
Both industries show sparks of igniting in early
1983. If they bounce back strongly, Tennessee
should benefit quickly.




Louisiana:
Thermostat Setting Lower

41

Louisiana's oil and gas industries powered the
state through the 1973 and 1980 recessions, but
not in 1982. If oil prices and exploration remain at
low levels, the state could trail the nation's recovery
in 1983.

Alabama:
A Slow Recovery

50

Caught with a heavy concentration in durable
manufacturing, A l a b a m a suffered one of the
nation's worst unemployment rates in 1982. When
can workers look for signs of revival in the state's
hard-hit factories?

Mississippi:
Construction and
Consumer Spending
Are Keys to Recovery

59

The Magnolia State felt the full impact of the
recession, but improved construction activity
nationally bodes well for the state. If consumer
spending (especially on apparel) also picks up,
Mississippi should blossom in 1983.

North Carolina:
Diversification Slowed
by Recession
Midway through a conscious effort to diversify,
North Carolina resisted the recession's impact
longer than the nation as a whole. Will its emerging
industries help lead the way to a faster recovery?

South Carolina:
In Transition,
But to What?..

75

Because of its heavy d e p e n d e n c e on textiles,
South Carolina's economy has been lackluster
since 1979. Have the states efforts to diversify
progressed e n o u g h to boost its recovery in 1983?

Statistical Summary

83

The
SouthAn
Overview
H o w fast will economic recovery come to the
Southeast in 1983? The answer depends u p o n a
n u m b e r of factors, but the most important is the
vigor of a national economic rebound. Most of
the Southeast's products d e p e n d upon national
and even international markets, so d e m a n d at
those levels must strengthen before the region in
general can expect any significant upturn. Nevertheless, there is reason to believe the Southeast
might be quick to profit from even a cautious
recovery.
In the new year it is likely that Florida, North
Carolina and Georgia should continue to outperform the nation and other states in the region.
The outlook for other states surveyed in this
o u t l o o k is less certain. The Alabama, Mississippi
and Tennessee economies will d e p e n d importantly on the strength of the 1983 rebound in the
interest-sensitive auto and housing industries.
South Carolina's recovery, meanwhile, will hinge
on the strength of consumer spending. Louisiana,
heavily d e p e n d e n t on the oil and gas industries,
will recover slowly untiJ energy prices firm.
4




That national r e b o u n d remains heavily depend e n t u p o n stabilization of interest rates at levels
that will encourage consumers to buy housing,
autos, and various other goods. Merchants' new
orders to restock shelves then should begin to
spur idle manufacturing machinery into production.
That chain reaction, though likely to be slow at
first, should be moving along reasonably well by
the second half of the year.
It should take several months of recovery
before businesses feel the need to hire additional
employees t o expand output. For a while, producers are likely to rely on current workers to
meet their growing demands.
The w h o l e services-producing sector has held
up well throughout the 1981-82 recession. As
the national recovery gains m o m e n t u m , even
more jobs in wholesale and retail trade, finance/insurance/real estate, and services should be created
as the multiplier effect of higher workers' i n c o m e
ripples through the economy. The single exception
to e x p a n d i n g s e r v i c e s e c t o r e m p l o y m e n t i s in the
government area. State and local governments
are under severe budgetary constraints that may
force continuing cutbacks in expenditures and
e m p l o y m e n t in 1983.
Construction activity began to strengthen in
the second half of 1982, an encouraging sign for
the southeastern economy. Residential building
permits began to increase as mortgage interest
rates declined, reversing a slump in residential
building permits at midyear just as they were
approaching the previous lows set during the
1973-75 recession. Actual construction, w h i c h
had fallen about 26 percent from the previous
year in measured units, began showing a slight
upturn in the fall of 1982. Construction and
related industries, major components of the
southeastern economy, have been stimulated in
the past by the Southeast's rapid in-migration
and business growth. The upturn is being watched
closely by southeastern lumber industries, w h i c h
supply an important c h u n k o f the nation's requirements from the region's abundant forests.
A construction revival typically is felt rather
quickly in the Southeast, and the budding current
recovery appears to be no exception. Although
the upturn has been weak so far and activity has
remained below normal, m o m e n t u m seemed to
be growing at the threshold of the new year and
should provide renewed strength to the southeastern economy by spring.
Consumers are likely to begin spending more
freely by spring, pushing sales of autos, furniture,
FEBRUARY 1983, E C O N O M I C REVIEW "

1

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and appliances t o a m o r e robust pace by the
'
second half. In response t o g r o w i n g d e m a n d ,
manufacturers should begin gearing up t o expand
4
production. These improvements, c o m b i n e d w i t h
*
anticipated g r o w t h in tourism, should m o v e the
Southeast t o m o d e s t e c o n o m i c g r o w t h by the
*y
second half of 1983. Tourism activity will be led
^
by travelers headed for W a l t Disney W o r l d ' s n e w
Experimental Prototype C o m m u n i t y of T o m o r r o w
> (EPCOT) attraction in central Florida d u r i n g t h e
c o m i n g s u m m e r season, b u t business should
pick up t h r o u g h o u t t h e Southeast as incomes
increase.
The Southeast's financial institutions also are
positioned rather w e l l t o j o i n in t h e recovery as it
emerges. Mortgage loans o u t s t a n d i n g have declined since last February t o 8 percent b e l o w
year-ago levels. A t the same time, total deposits
grew rather briskly in 1982, reaching 10 p e r c e n t
-.
above year-earlier levels at banks a n d 5 percent
above at thrift institutions.
t
Still, i f s a long road back t o solid e c o n o m i c
expansion. The preliminary seasonally adjusted
u n e m p l o y m e n t rate for the states in t h e Sixth
Federal Reserve District reached 11 percent in
•t ,» N o v e m b e r , up 3.6 percentage points f r o m July
1981, t h e official starting date of the current
recession. It is also likely t o m o v e u p farther
before significant n e w hiring begins. Total emp l o y m e n t has g r o w n slightly f r o m the year-ago
level, b u t t h e g r o w t h has fallen far short of the
jobs n e e d e d t o absorb n e w labor force entrants.
Of course, just as the e m p l o y m e n t experiences
V X of states in t h e region have d i f f e r e d over the
course of t h e recession, so will advances in 1 9 8 3 .
* Alabama and Tennessee e n t e r e d the recession
w i t h u n e m p l o y m e n t rates of 8.5 a n d 8.1 percent,
respectively, the highest rates in the District. By
s>
contrast, Florida, at 5.9 percent, a n d Georgia, at
5.7 percent, had u n e m p l o y m e n t rates in July
1981 substantially b e l o w the nation's 7.2 percent
rates. Louisiana's 7.7 percent u n e m p l o y m e n t
rate t h e n was slightly above t h e nation's, as was
'» Mississippi's 7.8 p e r c e n t rate.
K

As the 1981-82 recession deepened, the spreading hardship was reflected in rising u n e m p l o y m e n t
J
By N o v e m b e r 1982, Alabama's u n e m p l o y m e n t
rate had risen to 15.9 percent, seasonally adjusted,
4
or 5.2 percentage points higher t h a n the nation's
« 10.7 percent rate. The rates for Louisiana, Mississippi, and Tennessee also w e r e above the nation's
at 11.3, 12.7 a n d 12.5 percent respectively.
Among District states, only Florida, at 9.5 percent,
FEDERAL RESERVE B A N K O F A T L A N T A

5



and Georgia, at 8.3 percent, c o u l d boast une m p l o y m e n t rates b e t t e r than t h e nation's.
In manufacturing, m u c h of t h e region's une m p l o y m e n t weakness has been in durable
goods p r o d u c t i o n , although i m p o r t a n t regional
n o n d u r a b l e industries such as f o o d a n d k i n d r e d
products, textile a n d apparel, paper a n d chemicals also have fared poorly. In 1983, l u m b e r a n d
w o o d p r o d u c t s will gain strength as will such
d u r a b l e goods as t h e furniture, stone/clay/glass,
primary a n d fabricated metal industries, a n d
transportation e q u i p m e n t . H o w e v e r , their pace
of recovery should be determined in large measure
by consumers' willingness t o purchase housing
a n d autos. Business i n v e s t m e n t will provide
l i m i t e d support, a n d that i m p r o v e m e n t should
show up as a slowing of t h e r e d u c t i o n of business
inventories. Recovery of housing a n d auto dem a n d will stimulate the textile industry, an imp o r t a n t n o n d u r a b l e goods industry in the region.
However, if the national recovery proves moderate,
as a consensus of national forecasters suggests,
t h e recovery of this industry a n d the related
regional apparel industry also promises t o be
moderate.
Defense s p e n d i n g should stimulate the Southeast in 1983, since t h e region hosts b o t h large
a n d small firms p r o d u c i n g for defense. As 1983
unfolds, defense-related p r o d u c t i o n j o b s will
grow at a healthy clip, particularly in the electronics
and transportation e q u i p m e n t industries.
D o m e s t i c recovery will also a d d s u p p o r t t o the
paper, transportation, and public utilities industries.
Slov^growing European, Canadian, and Japanese
e c o n o m i e s m a y limit the g r o w t h of southeastern
industries that p r o d u c e for export. M i n i n g also
should e x p a n d slowly as coal exports level off or
d r o p slightly f r o m 1982. In fact, t h e entire Southeast will e x p e r i e n c e slow international trade
growth through its ports because of the expected
m o d e r a t e w o r l d w i d e recovery. The Southeast
may even lose s o m e of its trade share because of
e x t r e m e b e l t - t i g h t e n i n g by d e b t - b u r d e n e d dev e l o p i n g countries; southeastern ports are linked
closely t o financially t r o u b l e d countries of Latin
America.
However, b e h i n d these generalized prospects
for important industries in the region lie important
differences a m o n g a n d w i t h i n individual states,
despite the typical m e d i a characterization of t h e
Southeast as " t h e b u r g e o n i n g Sunbelt." The
o u t l o o k in specific southeastern states in 1983
varies w i d e l y because of the often vast differences
in major e c o n o m i c activities.
5

1982 was a lull in a strong upward trendincreased population growth, housing
starts and EPCOT-led tourism should boost
Florida into recovery in 1983.

Florida:
Poised for
a Surge
Early signs of revitalized e c o n o m i c activity in
Florida are dawning. Recent trends in b u i l d i n g
permits suggest that the decline in residential
construction has stopped. W h e t h e r g r o w t h can
be sustained will d e p e n d on p o p u l a t i o n inmigration this year. The tourist industry is
optimistic that t h e w i n t e r season will surpass
last year's and that t h e o p e n i n g of EPCOT at
Walt Disney World will stimulate tourism througho u t the state. A d v a n c e bookings on airlines and
at hotels show a stronger season than last year.
Retail sales have picked up slightly a n d c o u l d
be boosted by a strong tourist season. Businessm e n a n d consumers are cautiously optimistic.
Lefs look at some of the factors w h i c h will
influence Florida's e c o n o m i c growth in 1983.
Florida's e c o n o m y is affected by b o t h structural a n d cyclical factors. The strong long-term
g r o w t h t r e n d since the early 1960s tends t o
push the economy forward even in weak national
economic periods. As a result the state's business
cycle lags t h e national cycle by nearly six
m o n t h s a n d serves t o d a m p e n long-term econ o m i c growth for brief periods of o n e - t o - t w o
years at a time. Florida's 1982 weakness was a
temporary lull in the upward trend; 1983 should
be a year of stabilization and recovery beginning
with increased population growth, housing starts
a n d tourism. Florida's structural strengths and
the national economic recovery should translate

«



into increased e c o n o m i c activity in Florida in
1983. But the b o o m i n g growth of 1979 a n d
1 9 8 0 may not be seen again until 1984 or
1985.

Structural Strengths
Florida is in a class by itself in the group of
southeastern states w h i c h comprise the Sixth
Federal Reserve District. It is the largest and
fastest growing southeastern state in terms of
population. The state gained an average 295,000
persons per year during the 1970s, equivalent
to 34 p e o p l e each hour over the decade. 1 The
annual p o p u l a t i o n increase, in actual numbers,
is third highest in the nation b e h i n d t w o o t h e r
large Sun Belt s t a t e s — C a l i f o r n i a (370,000) and
Texas (303,000). Those n e w Florida residents
require homes, jobs, financial services, entertainment, food, clothing, cars and utilities. Population increases alone are enough t o push the
e c o n o m y ahead at rates far above the national
average.
W h a t attracts so many people t o the state?
The natural attraction of Florida is the " q u a l i t y

'Population data reported by the U.S. B u r e a u of the Census. 1 9 7 0 Florida
population equals 6,789,443. 1980 Florida population equals 9,746,324

6 FEBRUARY 1983, E C O N O M I C

REVIEW

of life" it offers. M u c h of Florida's initial p o p u lation g r o w t h was spurred by retirees seeking a
warm climate. Indeed, the percentage of Florida's
population over t h e age of 65 is n o w 17.3
percent c o m p a r e d t o t h e U. S. average of 11.3
percent But in actual numbers, Florida's working
population has increased substantially more
than its elderly p o p u l a t i o n . A b o u t 7 0 0 , 0 0 0
more retirees lived in t h e state in 1 9 8 0 t h a n in
1970. D u r i n g t h e same p e r i o d the w o r k i n g age
population (age 25-65) grew by 1.6 million.
While some of Florida's major cities are becoming
crowded, the state's average density is 166
people per square mile, w h i c h compares w e l l
with N e w J e r s e y — 9 4 0 p e o p l e per square mile,
Massachusetts, 695, N e w York, 354, a n d Ohio,
262.
The "pollution-free" environment is an attractive characteristic of t h e state. M a n u f a c t u r i n g
represents only 12 percent of nonfarm employment c o m p a r e d w i t h 21 percent n a t i o n w i d e .
And t h e m a n u f a c t u r i n g that does exist is generally in " c l e a n industries" such as electronics
and f o o d processing. A n o t h e r attractive feature
of Florida's living conditions is its relatively n e w
infrastructure. M o s t highways, bridges, w a t e r
and sewer systems, airports, hospitals, a n d
schools have b e e n built in the past 2 0 years.
M a n y n e w migrants find t h e cost of living
lower in Florida. The state ranks seventh lowest
among all states in terms of state a n d local
taxes paid per $1,000 of personal income. A
recent survey of major cities indicated a family
of four in Florida pays a b o u t 4 percent of its
income t o state a n d local governments, w h i l e
nationwide, t h e average is over 8 percent. 2
Also, t h e average electric bill was o n l y $57.48
per 1,000 k w h in 1 9 8 0 c o m p a r e d w i t h $61.12
nationwide, $80.68 in N e w Jersey, $87.40 in
N e w York, and $64.80 in Ohio. 3 H o u s i n g costs
are still m o r e affordable in sections of Florida
than in m a n y o t h e r p o p u l o u s areas of t h e
country. In areas o t h e r t h a n major south Florida
metropolitan cites, housing costs range f r o m
72 percent t o 98 percent of the national average.4

' G o v e r n m e n t of the District of C o l u m b i a , D e p a r t m e n t of F i n a n c e a n d
Revenue, Tax B u r d e n s in W a s h i n g t o n , D . C . C o m p a r e d W i t h T h o s e in
the Nation's Thirty Largest Cities, 1979.
3
U.S. D e p a r t m e n t of Energy, Energy Information Administration, T y p i c a l
Electric Bills, J a n u a r y 1, 1 9 8 1 .
'Federal Home L o a n Bank Board

' FEDERAL RESERVE B A N K O F A T L A N T A




While the strong population increase provides
an a m p l e labor force for business growth, t h e r e
are o t h e r factors w h i c h attract industry t o t h e
state. In 1981, Florida's business climate ranked
first a m o n g all states. Florida's labor force was
c o n s i d e r e d a plus since unions have a m i n o r
influence a n d educational e x p e n d i t u r e s o n
vocational skills are relatively high. Additionally,
g o v e r n m e n t - i m p o s e d costs of d o i n g business
are m u c h l o w e r than in o t h e r states.

Factors Influencing
The Florida Business Cycle
Q u a l i t y of life, cost of living, a n d business
climate have c o n t r i b u t e d t o Florida's rapid
long-term p o p u l a t i o n growth, w h i c h in turn has
carried the e c o n o m y t h r o u g h most national
recessions unscathed. H o w e v e r , t h e longer a
national recession persists, t h e greater the
chances of Florida suffering a serious d o w n t u r n .
The recession finally came t o Florida in 1 9 8 2 .
But recession in Florida must be regarded in
t h e p r o p e r c o n t e x t Economic activity in the
state, even at its l o w point, is w e l l ahead of
most states in t h e nation. Population g r o w t h
d e c l i n e d f r o m a r o u n d 3 0 0 , 0 0 0 per year in
1978-81 t o 2 0 0 , 0 0 0 last year. W h i l e t h e d r o p is
significant e n o u g h t o r e d u c e e c o n o m i c activity
substantially, p o p u l a t i o n g r o w t h was strong
e n o u g h t o s u p p o r t t h e construction of at least
1 0 0 , 0 0 0 h o m e s in 1982 a n d t o k e e p statewide
e m p l o y m e n t f r o m declining.
Migrants t o Florida c o m e in greater n u m b e r s
w h e n t h e e c o n o m y is strong, b u t w h e n t h e
national housing market sours a n d u n e m p l o y m e n t rises, in-migration drops sharply. The
outlook for the Florida economy in 1983 depends
largely o n p o p u l a t i o n growth, b u t several o t h e r
factors will influence e c o n o m i c activity this
year—tourism, international trade, and business
development.
The 4 0 million tourists w h o visit the state this
year will p u m p a p p r o x i m a t e l y $20 billion i n t o
t h e e c o n o m y . The nearly $1 billion in sales tax
tourists pay each year has h e l p e d the state
k e e p taxes o n residents t o a m i n i m u m . 5 The

5

Tourism d a t a r e p o r t e d by Florida Division of Tourism in F l o r i d a V i s i t o r
Study, 1981.

7

state is o n e of f e w w i t h o u t a personal i n c o m e
tax.
W h i l e population growth has a strong cyclical
effect o n the Florida e c o n o m y , tourism is a
more stabilizing factor. Tourism generally slows
only briefly during a national recession. W h i l e
population growth and tourism historically have
shaped Florida's economic growth, new outside
forces have begun to impact the state's economy.
International influences are permeating the
state. Foreign visitors can make or break the
tourist season. Foreign imports and exports
buoy or restrict the growth of trade a n d t h e
activity at the state's many ports that d e p e n d
on the w o r l d economy. A c c o m p a n y i n g the
influence of international trade is international
banking. Eased banking restrictions have o p e n e d
the doors for Miami, quickly b e c o m i n g recognized as a w o r l d banking center.
A fourth influence on Florida is business
development While new business growth helped
delay the recession in Florida, n e w industrial
plant openings d r o p p e d sharply in 1982, a n d
new office construction is likely t o reach a
saturation point in 1983. The manufacturing
sector should benefit this year from federal
defense spending. Florida boasts a disproportionately large share of military establishments
and manufacturers of military related e q u i p m e n t
The increases in the federal defense budget
should help Florida in 1983.

«



Chart 1 Florida Personal Income
Annual Percent Change
20

—

18

-

/

1 Florida

16
14
12

-

Va/

10

W u.s.

8

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L

V

70

y//\J

- J — 1 — 1
72

l
74

i

»
76

1

I
78

1

1
80

i

1
82

These external f a c t o r s — p o p u l a t i o n growth,
tourism, international trade a n d finance, and
business d e v e l o p m e n t — w i l l interact t o shape
the Florida e c o n o m y in 1983. The net effect of
these forces is likely t o be an u p t u r n w i t h
modest i m p r o v e m e n t over 1982. The overall
picture at the beginning of 1983 is an e c o n o m y
resting on the b o t t o m of a business cycle
trough w a i t i n g for forces t o push it u p w a r d a n d
to supply some sustainable m o m e n t u m (Table
1). As t h e e c o n o m y recovers in 1983, Florida's
underlying e c o n o m i c strengths will help carry
the state forward. O u t s t a n d i n g g r o w t h is likely
t o resume in 1984.
O n e measure of overall activity is personal
income growth. Florida i n c o m e was up a b o u t 9
percent in m i d - 1 9 8 2 over the previous year,
c o m p a r e d t o 16-17 percent gains in 1979 a n d
1980. That 9 percent growth rate c o m p a r e d t o
a 7 percent national average (Chart 1). But the
state's lead is attributable more to unearned
i n c o m e than t o stronger e c o n o m i c activity.
Dividends, interest and rent income and transfer
payments make up a larger share of total
i n c o m e in Florida than elsewhere because of
the state's large retiree population. 6

Z Z l l ^ J f 0 ™ da,a*rep0r,ed
Bureau of Economic Analysis.

by ,he

U S

- Department of Commerce.

8 FEBRUARY 1983, E C O N O M I C R E V I E W

Table 1 . Florida Business Cycle
1 9 8 0 - 1 9 8 2 Recession

1 9 7 3 - 1 9 7 5 Recession
Peak

Trough

% Decline

Peak

476,200
4/1/73

125,800
4/1/76

-74%

*366,000
12/31/81

19.4%
3Q/73

6.6%
3Q/75

Residential Construction
Number of Units
12-Month Cum. Rate
Year Ending

273,600
7/31/73

52,300
12/31/75

Single-family Permits
12-Month Cum. Rate
Year Ending

87,100
7/31/73

Multi-family Permits
12-Month Cum. Rate
Year Ending

230,000
6/30/73

Annual Population Growth
Year Ending
Personal Income
Year-over-Year Change
Date

Nonresidential Construction
Millions of dollars
U...U

Year Ending

'

Trough

% Decline

200,000

-45%

12/31/82

1Q/81

9%
2Q/82

-81%

196,000
10/31/79

101,439
8/31/82

-48%

37,100
8/31/75

-57%

100,100
10/31/79

49,647
7/31/82

-50%

11,500
2/28/76

-95%

92,100
5/31/81

49,482
9/30/82

—24%

$3,860

—

ocn

15.3%

10/31/74

10/31/76

Nonfarm Employment (000's)
Date
Year-over-Year Change

2,901
4/74
+5%

2,681
8/75
-5%

Unemployment Rate
Seasonally Adjusted
Date

3.6%
10/73

11.8%
5/75

5.0%
12/80

12/82

N.A.

-3.2%
10/75

20.9%
10/78

10/82

24.8
1973

24.2
1974

Taxable Sales
Year-over-Year Change
Tourist Arrivals
Millions annually
Date

11/82

-7.6%

-2.4%

3,812
11/82
+0.9%
9.9%

+1%

37.7
1982

N.A. - not available. ' I n c l u d e s 100,000 Cuban and Haitian refugee immigrants.

Florida e n d e d 1982 with e m p l o y m e n t at
about the same level as in 1 9 8 1 — 3 . 8 million
(Charts 2 and 3). Modest declines were reported
in southeast Florida primarily because of the
depressed construction industry there. Businesses in Miami, Ft. Lauderdale, and West Palm
Beach e m p l o y e d 1-4 percent fewer workers in
1982 than in 1981. Lakeland suffered the worst
drop in e m p l o y m e n t , 7 percent for the year,
primarily because of phosphate industry layoffs.
About 17 percent of all phosphate workers
were unemployed in late 1982; but the industry
' FEDERAL RESERVE B A N K O F A T L A N T A




expects slow improvement this year. In November, 700 of the 3,200 laid-off workers were
called back to their jobs.
Tallahassee has also seen a decline in jobs,
d o w n 1 percent, primarily as a result of reduced
government revenues. Because revenues fell
far b e l o w projections in 1982, the Governor
called for a 4 1/2 percent across-the-board cut
back in state government spending. At least
one department, Health and Rehabilitative
Services, was forced t o slice its payroll by 300
workers. A 3 percent decline in e m p l o y m e n t in
9

Chart 2. Florida Nonfarm Employment
4.0

-

C h a r t 3. Florida Metro Area Nonfarm Employment
(Annual Percent Change Nov. 82/Nov. 81)

Mil.

Percent

8 r
3.5

/

3.0

•I

J

2.5

2.0

I

69

1

71

I

I

I

73

I

l

75

I

I

77

I

£ £

81

Gainesville reflects reduced availability of funds
for students at the University of Florida as a
result of harder-to-obtain federal grants and
loans t o attend college. Daytona's 2.8 percent
e m p l o y m e n t drop is almost entirely attributable
to government layoffs. M e l b o u r n e has suffered
from the s l o w d o w n in construction and manufacturing, despite its high technology base,
causing e m p l o y m e n t t o fall 1.4 percent.
Orlando, Pensacola and Ft. Myers each rec o r d e d e m p l o y m e n t growth of 1-2 percent for
t h e year. O t h e r major cities held their own. The
recent closing of W o o l c o discount d e p a r t m e n t
stores put 3,000 people o u t of work throughout
Florida. The u n e m p l o y m e n t rate m o v e d up
sharply in the last f e w m o n t h s of 1 9 8 2 — f r o m
7.5 percent in September t o 9.9 percent in
December. Improvement in employment should
lag the rest of the economy, possibly gaining by
t h e e n d of 1983. 7

Population Growth
The Florida e c o n o m y appeared i m m u n e t o
recession during 1 9 8 0 and 1981 w h e n t h e
nation was experiencing e c o n o m i c difficulties.
Florida sustained healthy g r o w t h right through
those years primarily because p o p u l a t i o n increases remained high. Following that strong

' E m p l o y m e n t and u n e m p l o y m e n t data reported by Florida D e p a r t m e n t of
Labor and Employment Security. Specific industry o r c o m p a n y figures
verified by t e l e p h o n e c o n v e r s a t i o n s w i t h r e f e r e n c e d organization.




/ / #

— r r - r

<£r e> s- s*

Ì

*

cT

growth, the net increase d r o p p e d by one-third,
to 200,000, in 1982 (Chart 4). 8
The p r o l o n g e d national recession m a d e it
increasingly difficult for people t o move around
the country. N o w that mortgage rates are d o w n
t o m o r e tolerable levels, p e o p l e will begin t o
reconsider relocating. But plans t o m o v e take
at least six m o n t h s t o i m p l e m e n t and, as of yet,
the national u n e m p l o y m e n t situation has n o t
i m p r o v e d significantly.
A c c o r d i n g t o state forecasters, p o p u l a t i o n
growth may m o v e up t o the 2 2 5 , 0 0 0 - 2 5 0 , 0 0 0
range in 1983. The high e n d of that range may
be optimistic if t h e national recovery does n o t
materialize as fast as expected. Population
growth is likely t o pick up m o r e substantially in
1984.
M u c h of Florida's recovery will d e p e n d u p o n
h o w soon n e w residents begin t o pour i n t o the
state. The residential construction industry is
one of the more obvious recipients of population
growth. Construction p l u m m e t e d in 1982 as
d e m a n d for n e w homes d r o p p e d off. Even
prospective realtors were discouraged last year.
O n l y 30,000 p e o p l e took the real estate exam
in 1982 c o m p a r e d to 48,000 in 1981. 9

e

«

l i

t—r
b

I

79

'In

'

A n n u a l population growth derived from e s t i m a t e s p r e p a r e d by the
University of Florida, Population Division, B u r e a u of E c o n o m i c a n d
Business Research (1971 - 1 9 8 1 ) . 1982 and 1 9 8 3 e s t i m a t e s r e p o r t e d in
T h e F l o r i d a O u t l o o k , University of Florida Bureau of E c o n o m i c &
Business Research. The Bureau's 1 9 8 3 f o r e c a s t for 1 9 8 3 p o p u l a t i o n
growth is 236,000. The authors place this estimate within a reasonable
range based on previous accuracy of the forecasts.

10 FEBRUARY 1 9 8 3 , E C O N O M I C

REVIEW

C h a r t 5. Florida Residential Construction

Chart 4 . Florida Annual Population Growth
Thousands

Thousands

300

72 73 7 4 75 76 7 7 78 79 8 0 81 82

83

* Includes 100,000 refugees

30
71

73

75

77

79

81

P - Projection

N e w h o m e b u i l d i n g in Florida reached a
cyclical l o w in t h e 12 m o n t h s e n d i n g in August:
only 1 0 1 , 5 0 0 n e w single- a n d multi-family
homes w e r e c o n s t r u c t e d (Chart 5). This level is
still high compared to other southeastern states,
but it is 48 percent b e l o w the peak of 1 9 6 , 0 0 0
homes built in t h e 12 m o n t h s e n d i n g O c t o b e r
1979. Both single-family a n d multi-family construction, currently a b o u t 50,000 units each o n
an annual basis, w e r e halved f r o m their peaks.
Single-family c o n s t r u c t i o n has b e e n d e c l i n i n g
since late 1979, while multi-family construction
did not start t o d e s c e n d until m i d - 1 9 8 1 . Yet t h e
last half of 1982 brought an upturn in residential
c o n s t r u c t i o n . In t h e 12 m o n t h s e n d i n g in
N o v e m b e r , n e w h o m e b u i l d i n g e d g e d up t o
104,500 units f r o m August's l o w of 101,500.
Sales of building supply materials were increasing
by year e n d as l o w e r mortgage rates unleashed
some p e n t - u p d e m a n d for single-family homes.
Depressed c o n d o m i n i u m prices enticed buyers
to take advantage of the market. 1 0
N e w h o m e construction has been r u n n i n g
parallel a n d slightly ahead of n e w h o u s e h o l d
f o r m a t i o n f o r t h e past f o u r years. A n y increase in n e w h o u s e h o l d s in 1 9 8 3 s h o u l d
translate i n t o a stronger construction sector.

»Telephone c o n v e r s a t i o n w i t h Charles Hoeck,
Department of Professional Regulations, State
1982.
'"Construction d a t a r e p o r t e d by F.W. Dodge.
breakdown derived f r o m building permit data
Bureau of t h e Census.

'

FEDERAL RESERVE B A N K O F A T L A N T A




Division of Real Estate,
of Florida, D e c e m b e r 13,
Single and multi-family
as r e p o r t e d by t h e U.S.

But g r o w t h s h o u l d be m o d e s t at best. Based o n
p o p u l a t i o n projections, a b o u t 1 2 6 , 0 0 0 n e w
households will be f o r m e d this year. W i t h
t h e current pace of construction and a large
c o n d o m i n i u m inventory remaining in s o m e
areas, it is difficult t o see substantial i m p r o v e m e n t in residential c o n s t r u c t i o n in 1983 even
t h o u g h c o n s t r u c t i o n has started t o pick u p in
central and north Florida's single-family markets.
Table 2 shows t h e level of c o n s t r u c t i o n in
major Florida cities at t h e recent peak a n d at
the recent trough. M o s t cities had t u r n e d t h e
corner o n recovery by N o v e m b e r . N o r t h e r n
and central cities have m a d e t h e strongest
s h o w i n g so far. Jacksonville, Tallahassee, Pensacola, a n d O r l a n d o have already surpassed
their c o n s t r u c t i o n l o w points by at least 19
percent. The Orange C o u n t y ( O r l a n d o ) area is
p r o d u c i n g m o r e h o m e s t h a n either M i a m i or Ft.
Lauderdale a n d is b u i l d i n g at t h e same rate as
W e s t Palm Beach.
Residential construction o n t h e southeast
coast of Florida has suffered t h e most. N e w
h o m e c o n s t r u c t i o n sagged t o a b o u t o n e - t h i r d
the rate at t h e 1 9 7 9 peak. Foreclosures in Dade
rose 52 percent t h r o u g h N o v e m b e r c o m p a r e d
t o 1981. Broward C o u n t y foreclosures j u m p e d
42 percent. In the t w o - c o u n t y area, 7,928
h o m e s w e r e foreclosed d u r i n g t h e 1 1 - m o n t h
period. 1 1 C o n d o m i n i u m prices d r o p p e d 19
percent f r o m late 1981 t o late 1982.
' D a d e and B r o w a r d C o u n t i e s Circuit Courts.

11

T a b l e 2. Residential Construction by SMSA
Number of Units (12 month Cumulative Rate)

FLORIDA
Jacksonville
Tallahassee
Pensacola
Daytona
Gainesville
Melbourne
Orlando
Lakeland
Tampa-St. Petersburg
Sarasota
Ft. Myers
West Palm Beach
Ft. Lauderdale
Miami

1979-80
Peak

1982
Trough

Decline
from Peak

November
1982

195,993

101,439

-48%

104,480

-35%
-45%
-36%
-36%
-70%
-55%
-37%
-45%
-48%
-55%
-53%
-68%
-73%
-66%

5,336
2,101
3,301
4,075
1,042
3,332
9,475
2,318
15,943
3,149
4,595
9,808
7,062
8,438

6,608
2,808
3,469
6,123
3,433
7,159
12,504
3,904
30,212
6,899
9,652
29,844
24,355
22,475

4,331
1,549
2,234
3,934
1,032
3,204
7,896
2,130
15,943
3,149
4,485
9,471
6,692
7,695

Increase
from Trough
+

3%

+23%
+35%
+47%
+ 3%
+ 0%
+ 3%
+19%
+ 8%
—
—

+
+
+
+

2%
3%
5%
9%

Note: Cyclical peaks and troughs for each city varied within the years shown.
Source: McGraw-Hill Information Systems Company, D o d g e C o n s t r u c t i o n P o t e n t i a l s .

H o m e sales began t o pick up late in 1982,
indicating n e w construction should turn up
early this year. The slight u p t u r n in south
Florida h o m e b u i l d i n g is primarily a local phenomenon in the single-family market as residents
take advantage of lower interest rates to upgrade
their homes. C o n d o m i n i u m sales are resulting
f r o m a slight p i c k u p in migrants from the
Northeast. Foreigners have not reentered t h e
market, and investors are lying low until the
general e c o n o m y improves.
As of O c t o b e r there w e r e 21,000 n e w h o m e s
up for sale in M i a m i , Ft. Lauderdale and W e s t
Palm Beach. That represents a b o u t one year of
building at current rates. W i t h such an overhang
of n e w h o m e s for sale, construction seems
unlikely t o pick up substantially in 1983.
Miami's residential construction industry may
never fully recover, since Dade C o u n t y experie n c e d a net o u t f l o w of residents beginning in
1981. People appear to be leaving south Florida
and m o v i n g up the coast.

Tourism
W h i l e tourism is no longer the d o m i n a n t
industry in Florida, it still accounts for 17
percent of the state's employment. Nationwide,
tourism jobs comprise less than 5 percent of
employment.
12




Florida's tourist industry is significant n o t
only because of its immediate economic impact
but also because of its "spillover" effect on
other southeastern states, particularly Georgia
and Tennessee. These states increasingly have
been able t o capitalize on pass-through traffic
by increasing interest in local attractions.
The n u m b e r of visitors t o Florida generally
slows d o w n during a national recession w h e n
working-class Americans cannot afford their
annual Florida vacations. However, t h r o u g h
the t w o worst recessions since W o r l d W a r II,
the n u m b e r of tourists never d e c l i n e d m o r e
than a few percentage points. Even more important, a p i c k u p in tourism usually precedes a
Florida recovery. From 1973 t o 1 9 7 4 , tourists
c o m i n g t o Florida d e c l i n e d o n l y 4 percent,
while in 1975, at the b o t t o m of t h e recession,
arrivals w e r e up 11 percent.
W i t h the onset of national recessions in 1 9 8 0
and 1981, growth in the Florida tourist industry
began t o suffer, but tourism never declined.
The n u m b e r of arrivals rose slightly f r o m 35.8
million in 1980 t o 35.9 million in 1981. Final
figures for 1982 are e x p e c t e d t o show a little
growth over the previous year. Estimates of
1982 arrivals range anywhere from a 10 percent
increase to a 5 percent decline. Official Florida
Division of Tourism data show that tourists
from the U. S. and Canada w e r e up 7.4 percent
FEBRUARY 1983, E C O N O M I C REVIEW "

through S e p t e m b e r c o m p a r e d t o JanuarySeptember 1981.
This figure appears high since other indicators
show a d e c l i n e in tourism. A t t e n d a n c e at a
sample of t h e state's major attractions was off 5
percent during most of t h e year, 12 w h i l e hotel
and m o t e l o c c u p a n c y d e c l i n e d 4 percent in
Orlando and 8 percent in south Florida through
September. 1 3
While the state does not monitor international
tourism on a regular basis, M i a m i tourist officials
estimate that foreign tourist arrivals in Dade
County w e r e d o w n 11 percent for t h e year
through September. 1 4 O n balance, it appears
that the final figures for total tourist arrivals
during 1982 will be a b o u t 5 percent a b o v e
1981.
M a n y industry representatives believe the
World's Fair in Knoxville had a siphon effect
last year, d r a w i n g m i d d l e - i n c o m e a n d bluecollar tourists f r o m t h e M i d w e s t a n d Northeast
to Tennessee rather than Florida. H o w e v e r ,
other factors such as t h e recession and t h e
reduced value of t h e dollar ( w h i c h discourages
foreign visitors) must also be b l a m e d for last
yeaKs comparatively p o o r record.
The w e a k s h o w i n g of tourism, along w i t h a
depressed housing sector, translated into p o o r
retail sales for Florida. By last year's t h i r d
quarter, retail sales in Florida w e r e not m u c h
better than in 1981, and, if figures were available
for inflation-adjusted sales, retail trade w o u l d
be reported several percentage points b e l o w
the previous year. The worst p e r f o r m i n g area
was M i a m i , w h e r e over 20 percent of Florida
sales are made. Stronger sales g r o w t h in north
and central Florida offset t h e weakness in
south Florida. D u r i n g t h e third quarter, total
retail sales in Florida w e r e 0.4 percent higher
than in 1981. In M i a m i , sales w e r e off 15
percent for the same period. 1 5 The sharp d r o p
in retail sales in M i a m i is linked particularly t o
the decline in foreign visitors in 1982. A n d
those foreigners w h o are c o m i n g are staying

w i t h friends or relatives or in private c o n d o m i n iums m o r e o f t e n and s p e n d i n g less m o n e y than
in t h e past.
The last quarter of t h e year, for w h i c h official
tourist figures aren't available as of publication,
should be w e l l ahead of 1981. A t t e n d a n c e at
EPCOT, w h i c h o p e n e d in O c t o b e r , was r u n n i n g
a b o u t 30 p e r c e n t ahead of w h a t officials had
e x p e c t e d . Airplane a n d hotel bookings for the
holiday season w e r e u p from 1981.
Florida's tourist industry representatives are
optimistic that this strong fourth quarter showing
will carry over t o 1983. O r l a n d o has p r o v e d t o
be an attractive area for family vacations. Costs
are still quite low. A recent study shows that
average b e d and board for o n e day in O r l a n d o
costs $69.75 c o m p a r e d t o $91.60 in M i a m i ,
$99.25 in N e w Orleans, $ 1 2 4 in San Francisco,
and $ 1 6 3 . 8 0 in N e w York. 1 6
W a l t Disney W o r l d expects 20 million admissions in its fiscal year e n d i n g next S e p t e m b e r ,
up 60 percent f r o m 1982's 12.56 million. The
1982 figure was d o w n 5 percent f r o m 1981.
Since t h e average visit t o Disney is e x p e c t e d t o
last 3 1/2 days, t h e admissions p r o j e c t i o n
translates into about 2 million additional tourists
in Florida in 1983 as a result of EPCOT. The
t h e m e park e m p l o y e d 3,500 n e w p e r m a n e n t
employees to staff EPCOT, and seasonal demands
should push that n u m b e r close t o 5,000 by
spring. 17

16

R u n z h e i m e r a n d Co., M e a l - L o d g i n g Cost Index.
" J o h n Dyer, Walt Disney World, t e l e p h o n e c o n v e r s a t i o n D e c e m b e r 9
1982.

''Florida A t t r a c t i o n s Association.
' 3 Orlando w e i g h t e d average based on Pannell, Kerr, Forster d a t a r e p o r t e d
in T r e n d s i n t h e H o t e l I n d u s t r y , S e p t e m b e r 1 9 8 2 , and s o u t h Florida
data reported by Laventhol & Horwath, S o u t h F l o r i d a T r e n d of
Business L o d g i n g Industry, September 1982.
,4
"Dade C o u n t y Travel T r e n d s Third Q u a r t e r Report J a n u a r y - S e p t e m b e r
1982," D e p a r t m e n t of Tourism, M e t r o p o l i t a n Dade County.
,5
Retail sales d a t a f r o m U.S. D e p a r t m e n t of C o m m e r c e , B u r e a u of t h e
Census, " C u r r e n t Business Reports M o n t h l y Retail Trade."

' FEDERAL RESERVE B A N K O F A T L A N T A




13

O t h e r major Florida attractions are a d d i n g
features this year t o capitalize on the Disney
visitors. A n e w attraction by M C A studios,
called Universal City, is being constructed this
year b u t will not o p e n until late 1984. By its
t h i r d year, it is e x p e c t e d t o attract 4 million
visitors annually. 1 8
W h i l e EPCOTs strength will not really be felt
until summer, the family vacation season, south
Florida is h o p i n g the attraction will also boost
Florida's w i n t e r tourism. A fare war b e t w e e n
major airlines d r o p p e d t h e price of a one-way
ticket t o $99, attracting m a n y more vacationers
from the Northeast and M i d w e s t this winter.
Major airlines say their bookings o n Florida
flights are extremely good, a n d t h e y are optimistic that the increased traffic will h o l d at
least through March. Additionally, hotel and
m o t e l occupancy rates began t o i m p r o v e late
in 1982. 1 9
Several clouds loom on the horizon, however.
Is the EPCOT-generated b o o m only a temporary
p h e n o m e n o n that will settle d o w n after a f e w
months? W i l l other areas of the state suffer as
tourists flock to EPCOT and spend more money
on longer stays there? W i l l M i a m i recover its
reputation as a vacation and convention attraction?
M i a m i is c o u n t i n g on an i m p r o v e d season
this year. Both domestic and international travel
w e r e d o w n 11 percent through September. A
c o n v e n t i o n of the American Society of Travel
Agents, held last O c t o b e r , is e x p e c t e d t o boost
tourism in 1983. A n e w c o n v e n t i o n facility
should also increase Miami's chances of attracting c o n v e n t i o n business.
Miami's image, however, may still be a hindrance. Repeated signs of unrest, such as the
Liberty City riots of 1980 and the recent incidents in
O v e r t o w n , c o n t i n u e t o c l o u d Miami's reputation
as a safe tourist destination. In a recent survey,
2 5 0 c o n v e n t i o n travel planners ranked M i a m i
b e l o w the t o p 10 cities. 20 Also, as long as the
dollar remains relatively strong, the European
and Canadian travel market will remain soft.
Latin A m e r i c a n visitors have been affected not

" " P e r s p e c t i v e on Regional G r o w t h 1 9 8 2 - 1 9 8 6 , " East Central Florida
Regional Planning Council, O c t o b e r , 1982, p. 15.
" H o t e l & M o t e l Association, Rosemary Winslow, t e l e p h o n e conversation
D e c e m b e r 9, 1982.
' " W i l l i a m Poundstone, " C o p i n g With The New Geography," A s s o c i a t i o n
a n d S o c i e t y M a n a g e r , A p r i l / M a y 1982, pp. 1 8 - 2 3 .

1 4




only by a disadvantageous exchange rate, b u t
also by political and financial troubles at home.
In 1983 t h e general o u t l o o k for Florida's
tourist industry seems contingent upon national,
a n d even international, e c o n o m i c recovery.
Probably O r l a n d o a n d o t h e r northern areas of
the state will d o better t h a n south Florida Pentup d e m a n d for travel, the o p e n i n g of EPCOT,
and the absence of a c o m p e t i n g attraction
such as the Knoxville W o r l d ' s Fair augur w e l l for
Florida's t o u r i s m in 1983; indeed, major forecasters e x p e c t an 8 percent rise in visitors. 21
Nonetheless, a return t o peak 1 9 7 9 levels
seems t o d e p e n d o n an e c o n o m i c u p t u r n that
reaches the industrial heartland's m i d d l e a n d
working-class travelers, as well as foreigners,
w h o comprise so large a p o r t i o n of Florida's
market.

International Trade and Finance
Florida's geographic l o c a t i o n has natural
advantages for encouraging international trade,
Its 580 miles of coastline offer 16 seaports.
Close p r o x i m i t y t o Latin A m e r i c a makes Florida
a natural center of trade b e t w e e n the Americas.
In fact, the emergence of the Latin countries as
a growing export market in the 1970s encouraged
Florida's d e v e l o p m e n t as a center of international activity. The M i a m i Customs District
(south Florida ports) in 1 9 8 0 b e c a m e the 9 t h
busiest U. S. e x p o r t district c o m p a r e d t o its
1 5 t h ranking in 1970, and the T a m p a Customs
District (central and north Florida ports) advanced
to 1 4 t h busiest c o m p a r e d t o 1 8 t h in 1970. 2 2
Altogether, exports through Florida Customs
Districts n o w account for almost 5 percent of
the total U.S. exports c o m p a r e d t o only 2.7
percent 10 years ago.
Just as geography contributes t o Florida's
advantage, so does the international nature of
Miami's population. Foreign-born residents of
Dade county w h o are of Hispanic origin account
for over 36 percent of the population. Including
their offspring born in t h e U n i t e d States, this
figure will be m u c h higher in the future. The

2

' U n i v e r s i t y cf Florida Bureau of Economic and B u s i n e s s Research; t h e
Dick Pope, Sr. Institute for Tourism Studies at the University of Central
Florida.
" U . S . Department of Commerce, Bureau of the Census, W a t e r b o r n e
E x p o r t s a n d G e n e r a l I m p o r t s , 1 9 7 0 & 1980.

FEBRUARY 1 9 8 3 , E C O N O M I C R E V I E W "

t'

i

>

large Hispanic p o p u l a t i o n provides a natural
labor force for m u l t i n a t i o n a l corporations that
must operate across language a n d cultural
borders.
Following a d e c a d e of surging g r o w t h in
Florida's international activity, 1982 was a weak
year. Exports, w h i c h comprise m o r e than half of
total foreign trade in Florida, d r o p p e d 10 percent
in dollar value in January-September 1982.
South Florida exports, which o u t n u m b e r imports
by more t h a n t w o t o one, d r o p p e d 6.5 percent
in the January-September p e r i o d f r o m the
prior year. 23 Exports t o Latin A m e r i c a grew
increasingly worse as the Latin countries suffered
from financial, political a n d e c o n o m i c troubles.
These conditions do not bode well for Florida
international trade in 1983. Even if a strong U.S.
recovery materializes, Latin e c o n o m i e s usually
lag by at least six months. It is d o u b t f u l that
exports to Latin A m e r i c a will s h o w any improvement in 1983.
Trade t h r o u g h t h e T a m p a Customs District
was depressed in 1982 because of w e a k w o r l d

f
" E x p o r t and import t r a d e d a t a r e p o r t e d in H i g h l i g h t s o f U . S . E x p o r t a n d
I m p o r t T r a d e , U.S. D e p a r t m e n t of C o m m e r c e , B u r e a u of t h e Census,
September 1982.

FEDERAL RESERVE B A N K O F A T L A N T A 15

-N




d e m a n d for phosphate. Total exports w e r e
d o w n 19 percent for t h e first nine m o n t h s of
t h e year. Some i m p r o v e m e n t was n o t e d late in
the year as laid-off p h o s p h a t e workers w e r e
recalled and closed mines and processing plants
w e r e r e o p e n e d . Exports of rock are e x p e c t e d
to be no b e t t e r in 1983 than in 1982, but
exports of processed fertilizer should rise.
Imports w e r e stronger t h a n exports in 1982
and c o n t i n u e t o look strong in 1983. In t h e
M i a m i District, i m p o r t s rose 6.5 percent in
1982. South Florida should benefit from increased
trade this year as imports are e x p e c t e d t o
account for a b o u t 4 0 p e r c e n t of all trade, as
o p p o s e d t o 30 percent in 1982. The rising
significance of imports is particularly attributable
t o n e w facilities at the M i a m i port w h i c h s p e e d
cargo handling. Several n e w s h i p p i n g lines will
be i m p o r t i n g t h r o u g h M i a m i in 1983. The port
is in the midst of a $ 2 5 0 million, 225-acre
expansion that will nearly d o u b l e its size.
I m p o r t s t h r o u g h the T a m p a District fell 5
percent in 1982, although some sectors remained
strong. The n u m b e r of i m p o r t entries a n d
a m o u n t o f customs collections at the Port of
Jacksonville each increased by m o r e than 15
percent in the fiscal year e n d i n g in September.
I m p o r t s of foreign vehicles rose t o 373,000,
ahead of fiscal year 1981 by a b o u t 1,600 units.
Coffee, steel and lumber imports also increased.
O r l a n d o prospered as a port of entry for fastg r o w i n g imports of high-duty Brazilian orange
juice.
Imports s h o u l d c o n t i n u e t o be a positive
factor in Florida trade this year as south Florida
gears up t o bring in m o r e goods, the value of
the dollar remains relatively strong, a n d t h e
U.S. recovery gets underway. Exports t o Latin
countries are likely t o remain weak, a n d phosphate s h i p m e n t s may i m p r o v e o n l y slightly
f r o m 1982. Some diversification in Florida's
e x p o r t trade is e x p e c t e d as firms try t o o p e n
European a n d African markets.
Florida's increased international trade, as
w e l l as i m p o r t a n t bank regulatory changes,
have spurred the d e v e l o p m e n t of international
finance. A significant financial infrastructure
e v o l v e d over the past several years that will
p r o m o t e international trade in years t o come.
O v e r 2 0 0 international b a n k i n g offices operate
in the state, m o s t in M i a m i . These entities
include a growing number of Florida commercial
banks w i t h strong international d e p a r t m e n t s ,
out-of-state U. S. c o m m e r c i a l banks o p e r a t i n g

5

internationally o r i e n t e d banking subsidiaries
(Edge Act corporations), and foreign banks
operating Edge Act corporations, foreign bank
agencies or representative offices. W h i l e t h e
introduction of Edge Act corporations facilitated
international financial d e v e l o p m e n t over the
past several years, several financial innovations
will provide even greater opportunity for Florida
t o benefit from international banking in 1983.
Last year eligible banking organizations w e r e
authorized, in effect, t o c o m p e t e w i t h the
offshore Eurocurrency centers in the Caribbean
and elsewhere. By establishing International
Banking Facilities (IBFs), banking organizations
can c o n d u c t deposit and loan business w i t h
foreign residents, including banks, without being
subject t o reserve requirements or interest rate
ceilings. By September, 395 IBFs had been
established in the U n i t e d States, 60 of t h e m in
Florida and 180 in N e w York. In the first nine
months, total IBF assets grew over $1 50 billion.
IBFs in N e w York a c c o u n t e d for more than 75
percent of this total, those in Florida 2 percent.
T w o o t h e r recent innovations in financial
institutions are likely t o enhance Miami's status
as an international financial center. The Insurance
Exchange of the Americas o p e n e d in O c t o b e r ,
as a market for reinsurance and high-risk insurance
similar t o Lloyd's of London. In that same
m o n t h , President Reagan signed t h e Export
Trading C o m p a n y Act, enabling t h e formation
of e x p o r t trading companies (ETCs). ETCs are
i n t e n d e d t o strengthen the U.S. export sector
by c o m b i n i n g the skills and resources of several
U.S. companies to enhance their e x p o r t capabilities.
Despite these innovations, the o u t l o o k for
international banking activity is c l o u d e d by
d e b t a n d liquidity problems in several Latin
American countries, from M e x i c o t o Argentina.
F u r t h e r m o r e , t h e i m p a c t of t h e Insurance
Exchange and ETCs in M i a m i is likely t o be
m o d e r a t e in 1983. Eventually, though, Edge
corporation subsidiaries of money center banks
might benefit, in particular, f r o m the ETC legislation because of their membership in worldwide
b a n k i n g organizations.

Business Development
N e w business d e v e l o p m e n t h e l p e d push
the Florida e c o n o m y t o n e w heights through
1980 and 1981. But in 1982, new incorporations

«



T a b l e 3. Corporate Profits—Florida Companies
Third Quarter, 1982

Banks, S&Ls
Utilities
Manufacturing
Retailers
Technology
Financial
Developers
Transportation

Profits in
Millions

% change
from 1981

$ 70.0
$149.0
$ 23.0
$ 37.0
$ 19.5
$
4.8
$ -2.8
$-40.0

+32.0%
+22.3%
-1.3%
-4.4%
-47.2%
-50.5%
N/M
N/M

N / M = not meaningful.

were 9 percent lower than 198 1 2 4 and business
b a n k r u p t c y filings rose 3 0 percent in the t h i r d
quarter c o m p a r e d t o the previous year. 25
In 1982, corporate profits of Florida firms
w e r e m i x e d (Table 3). 2 6 Third quarter results
showed manufacturing profits 1.3 percent below
the previous y e a r — a result of e x t r e m e l y strong
profits by some a n d very w e a k profits or even
losses by others. High-technology manufacturers recorded a 4 7 percent decline for the
quarter. Real estate developers lost $2.8 million
in the third quarter, a n d transportation companies recorded a $40 million loss. The latter
loss was attributable almost entirely t o Eastern
Airlines; other transportation firms increased
profits in the third quarter. Retailers' profits
declined 4.4 percent Profits of financial concerns
other than banks and savings and loans d r o p p e d
50 percent, w h i l e the depository institutions
increased profits by 32 percent. Utilities managed t o s h o w a profit gain of 22 percent. The
profits picture translated directly into employm e n t gains and losses. W h i l e manufacturing
d r o p p e d 4.2 percent in 1982, e m p l o y m e n t in
other business sectors did well. E m p l o y m e n t in
wholesale trade and retail trade rose 4.0 percent
The financial industry posted a 2.6 percent
gain, and the services sector w e n t unscathed as
e m p l o y m e n t rose 6.1 percent.

" D u n & Bradstreet
Incorporations."

Business

Economics

Division,

"Monthly

New

" U n p u b l i s h e d d a t a from t h e administrative office of the U S C o u r t s
Washington, D.C.
?6
Larry Birger, "Corporate profits on a sea of trouble," T h e M i a m i H e r a l d
B u s i n e s s M o n d a y , N o v e m b e r 29, 1982, p. 1.

16 F E B R U A R Y 1 9 8 3 , E C O N O M I C

REVIEW

I

As corporate profits d r o p p e d sharply in many
i sectors b o t h in Florida a n d t h e rest of the
*
nation, expansion of existing businesses a n d
entrance of n e w business t o Florida t o o k a t u r n
9
for the worse. The industrial sector, b u o y e d in
the late 1970s a n d early 1980s, suffered in
f
1982 because f e w e r firms relocated t o the
1J state. Additionally, the state's high-technology
firms met increasing competition in 1982 w h i c h
bit into profits.
•>
In the first six m o n t h s o f 1982, o n l y 35 n e w
firms j o i n e d Florida industry c o m p a r e d t o 89
during t h e same p e r i o d of 1981, a 60 percent
decline. E m p l o y m e n t generated by these firms
totaled 6,755 c o m p a r e d t o 11,916 the previous
M
year. Capital i n v e s t m e n t resulting f r o m t h e
new locations a m o u n t e d t o $158.3 m i l l i o n
c o m p a r e d t o $430.9 million in 1981.
Even the fast-growing electronics industry,
the largest m a n u f a c t u r i n g sector in Florida,
«
decreased jobs in 1982 by 6.0 percent. The
sluggish e c o n o m y a n d Japanese i m p o r t s have
> cut into this heretofore vibrant part of t h e
» state's e c o n o m y . S e m i c o n d u c t o r makers such
as Western Electric in O r l a n d o a n d Harris
< Corporation in M e l b o u r n e have spent aggressively o n capital expansion, resulting in some
excess capacity. M o s t of the chipmakers' o u t p u t
goes t o capital e q u i p m e n t markets, w h i c h have
been stagnant lately because of t h e recession.
Harris' operating earnings fell 18 percent for
the fiscal year e n d e d last June 30. The firm
expects a gradual return t o profitability in 1983
>
for the s e m i c o n d u c t o r business.

I
'

A bright spot for industrial e m p l o y m e n t in
3 will be increased defense spending. 2 7

19g

" S e e William J. Kahley, " S o u t h e r n Fireworks: Will D e f e n s e S p e n d i n g L i g h t
Up the S o u t h ? " E c o n o m i c R e v i e w , Federal Reserve B a n k of A t l a n t a
D e c e m b e r 1982.

FEDERAL RESERVE B A N K O F A T L A N T A




Florida is the f o u r t h largest recipient of Departm e n t of Defense personnel expenditures a n d
ranks a m o n g t h e t o p five states in several major
p r o c u r e m e n t programs. The state receives the
second highest dollar v o l u m e of w e a p o n s contracts, the t h i r d highest of aircraft engines a n d
the f o u r t h highest of military services. The
Electronic Industries Association estimates that
electronic c o m p o n e n t s as a share of the cost of
all defense hardware will j u m p from 40.6 percent
in 1981 t o 4 7 percent in 1991. M o s t high
t e c h n o l o g y firms are still fulfilling defense contracts acquired during the Carter administration.
The current administration's s p e n d i n g plans
will begin t o i m p a c t Florida contractors in
1983.
Increasing g o v e r n m e n t p r o c u r e m e n t contracts should also boost the recession-buffeted
machinery and transportation e q u i p m e n t industries. These firms should benefit from an increase
in missile p r o d u c t i o n (in the O r l a n d o area) and
the expansion of the Space Shuttle program at
K e n n e d y Space Center.
A positive factor for c o m m e r c i a l i n v e s t m e n t
in 1982 was a b o o m in office b u i l d i n g construction. I n v e s t m e n t in total nonresidential construction leveled off in 1982 at $3.8 billion,
a b o u t t h e same as in 1 9 8 1 2 8 ( C h a r t 6). N e w office
buildings in most major cities k e p t total investm e n t f r o m actually declining. It is feared, though,
that t h e b o o m may lead t o a bust.
Strong d e v e l o p m e n t of international trade
and finance a n d the legal and a c c o u n t i n g
17

services associated w i t h the industry contributed
t o t h e office b o o m in M i a m i . A t least 19
projects w e r e u n d e r w a y at o n e t i m e last year
a n d o c c u p a n c y r e m a i n e d high at 93 p e r c e n t by
year end. C o n t i n u e d g r o w t h of t h e financial
sector is e x p e c t e d t o absorb n e w office space
c o m i n g o n line in 1983 a n d 1984, b u t an
u n a n t i c i p a t e d slack in n e w business d e v e l o p m e n t w o u l d leave t h e city w i t h u n o c c u p i e d
real estate. The real c o n c e r n in M i a m i is t h a t
office space in the suburbs, outside the financial
district, may be only 85 p e r c e n t o c c u p i e d in
1983.
Reports of office o c c u p a n c y in Palm Beach
C o u n t y are rather dismal. Buildings that o p e n e d
in 1982 f o u n d little demand. Companies needing
space d e l a y e d t h e i r plans until t h e national
e c o n o m y t u r n s a r o u n d . S o u t h Palm Beach
c o u n t y has an abysmal o c c u p a n c y rate of 70
p e r c e n t ; W e s t Palm Beach is slightly b e t t e r
w i t h 80 percent.

28

O t h e r m a j o r Florida cities also r e p o r t fairly
low occupancy rates. Ft Lauderdale's occupancy
rate is 84 p e r c e n t , Tampa's 85 p e r c e n t , St.
Petersburg's 9 0 percent, O r l a n d o ' s 90 p e r c e n t
a n d Jacksonville's 88 p e r c e n t 2 9
Overall, business d e v e l o p m e n t is not expected
t o p i c k u p substantially this year. Housing,
t o u r i s m a n d p o p u l a t i o n g r o w t h t e n d t o lead a
Florida r e c o v e r y b e f o r e business g r o w t h responds. N a t i o n w i d e , c o r p o r a t e profits w e r e
e x t r e m e l y w e a k across m o s t industries last
year. A r e t u r n t o solid e x p a n s i o n i n t o Florida will
likely lag a general e c o n o m i c recovery b y six
m o n t h s or more. For m o s t corporations, this year
s h o u l d b e o n e of r e b u i l d i n g t h e balance sheet
a n d establishing greater liquidity. C o r p o r a t e expansion is likely t o hit Florida again in 1 9 8 4 , b u t
c o m m e r c i a l c o n s t r u c t i o n may w a n e in 1 9 8 3 as
n e w space is a b s o r b e d a n d resources shift b a c k
t o t h e residential market.

F.W. D o d g e

" " F l o r i d a ' s Downtowns," a special section in T h e M i a m i H e r a l d B u s i n e s s
M o n d a y , October 2 5 , 1 9 8 2

«



a n d

— D o n a l d L. K o c h
W . Steinhauser

De|ores

18 F E B R U A R Y 1 9 8 3 , E C O N O M I C

REVIEW

Summary
Florida s h o u l d e n j o y a n u p t u r n in e c o n o m i c activity t h a t w i l l lay t h e f o u n d a t i o n f o r s t r o n Mq
e c o n o m i c g r o w t h in 1 9 8 4 .
Positive Factors

Negative Factors

1.

Population growth in 1983 should be stronger
than 1982's 200,000 new residents because
of a more active national housing market and
an improved national economy.

But the initial upturn should be modest It generally
takes six t o nine months of improvement in the
national economy to generate renewed movement across the country.

2.

Housing starts have already begun to turn up.
The increased sales are coming primarily
from pent-up demand of local residents in the
single-family market w h o are anxious to take
advantage of lower interest rates In-migration
from the Northeast has picked up somewhat.

But there have been few signs of renewed interest
from the Midwest. Anticipated population growth
for 1983 translates into about 126,000 new
households this year. This level of demand warrants
about a 2 5 % increase in new home construction.
While the increase may be substantial, the level
is still far below the peak construction level of
200,000 units per year.

3.

Tourism should improve in 1983, particularly
with Disney World's new EPCOT as a drawing
card Strong airline and hotel bookings indicate
the season will surpass last year's and reduced
air fares will contribute to the health of this
winter tourist season.

Foreign tourists are not likely to provide a stimulus
this year, as they have in years p a s t since the
value of the dollar should remain strong, especially
relative to South American currencies Miami's
ability to shed its tainted image a n d attract
convention business is still questionable.

4.

International trade, particularly with Latin
countries, is shifting away from other U.S.
ports to Florida ports. This shift and the new
financial entities to support international trade
bode well for Florida in 1983. Additionally,
Miami's new port facilities will enable more
imported goods t o flow through. Several new
shipping lines have signed up to import through
Miami in 1983.

The volume of exports to Latin countries will
continue to be weak in 1983 as those nations
battle political, economic and financial instability. Phosphate shipments should improve, but
only slightly.

5.

Federal spending on defense should stimulate
the Florida manufacturing sector, and an
improved national economy should benefit
Florida companies in general.

' FEDERAL RESERVE B A N K O F A T L A N T A




But industrial relocations are likely to be postponed
until 1984 when higher corporate profits and
more liquidity have been restored to corporate
balance sheets. Furthermore, the office building
boom of 1981-82 will not provide strength in
1983.

19

Atlanta's domination of state statistics belies the recession's
impact on the state's other regions, which face a period of
adjusting to the needs of an emerging "higher-tech"
economy.

Georgia:
Rebuilding in 1983
W i t h m e t r o p o l i t a n Atlanta supplying m u c h
of the m o m e n t u m , Georgia's e c o n o m y as a
w h o l e is in better shape t h a n most of the
Southeast going into 1983. As of N o v e m b e r , t h e
state's u n e m p l o y m e n t rate (SA) was 8.3 percent
c o m p a r e d t o 11 percent and 10.7 percent for
the Southeast and U n i t e d States, respectively.
Georgia entered 1983 w i t h almost the same
u n e m p l o y m e n t rate as at t h e start of t h e year
while t h e Southeast and nation began w i t h
significantly higher rates.
A l t h o u g h aggregate figures paint a picture of
" b e t t e r than elsewhere," various regions within
the state have fared differently. Atlanta d o m i nates state statistics and is o r i e n t e d t o w a r d
recession-resistant service industries, while the
rest of the state d e p e n d s m o r e heavily on
manufacturing and on recession-sensitive textile
and apparel manufacturing. O u t s i d e of t h e
m e t r o p o l i t a n Atlanta area, Georgia has weathered t h e recession a b o u t the same as the rest
of the nation.
The Georgia a n d U.S. economies are remarkably alike in e m p l o y m e n t structure, w i t h their
respective shares of t h e manufacturing, construction, mining, and t h e finance, insurance,
and real estate sectors w i t h i n 2 percent of each
other. Georgia does have a s o m e w h a t smaller
services sector a n d a larger g o v e r n m e n t sector
(see Charts 1 and 2). Georgia also has a considerably smaller p r o p o r t i o n of manufacturing
e m p l o y m e n t in d u r a b l e s — o n l y 35 p e r c e n t
c o m p a r e d t o 60 percent for the nation. That
smaller share makes the state less vulnerable
t o recession, since buyers t e n d t o p o s t p o n e
purchasing durables during a slowdown. Because

«



durables last longer, purchases can be postponed.
Higher financing charges also inhibit purchases
d u r i n g recessions.
O t h e r factors favor Georgia's e c o n o m i c performance relative t o t h e U n i t e d States. Lower
labor costs in manufacturing a n d m a n y o t h e r
sectors reduce t h e likelihood of layoffs in
Georgia. Furthermore, plant e q u i p m e n t t e n d s
t o be n e w e r and m o r e efficient than in m a n y
parts of t h e nation, and so plants t e n d t o be
closed last. O f course, w h i l e lower labor costs
encourage e m p l o y m e n t , i n c o m e g r o w t h is not
greatly stimulated by g r o w t h in lower paying
jobs. As a result, Georgia's per capita personal
i n c o m e (by residence) in 1 9 8 0 was $8,041 —
just 84.5 percent of the U.S. figure. M e a n w h i l e ,
A t l a n t a — w h i c h has a larger share of e m p l o y m e n t
in higher paying service-related i n d u s t r i e s boasted a per capita personal i n c o m e of $9,997,
some 5 percent above the national average of
$9,511.
Future problems do loom ahead. Job markets
are changing t o w a r d " h i g h e r t e c h " industries.
A u t o m a t i o n is requiring a m o r e skilled labor
force not plentiful yet in some areas of the
state. Some workers w i t h specialized skills for
industries such as textiles a n d apparel face
challenges adapting t o n e w industries a n d will
find j o b s harder t o keep a n d harder t o get as
j o b markets change. M a n y jobs in the data
processing a n d i n f o r m a t i o n industries are filled
by people moving in from outside the Southeast 1

'William J. Kahley, "Migration: Changing Faces of the South," E c o n o m i c
Review, Federal Reserve Bank of Atlanta, 1982, Vo. LXVII, No.6

20 F E B R U A R Y 1 9 8 3 , E C O N O M I C

REVIEW

The Atlanta Region
Chart 1 . U.S. N o n f a r m E m p l o y m e n t by Sector
Annual Average Employment for 1981,
U.S. Department of Labor
Transportation/ Construction
Public Utilities 4 7 % Nondurables
5.6%
8.8%

Government
17.5%
Mining
1.2%

Services
20.3%

Chart 2. G e o r g i a N o n f a r m E m p l o y m e n t by S e c t o r
Construction
IPublic
^ m Utilities*,
S - '
6.6%

x

4 7%

i

Nondurables

1

Mining
0.4%

The n e w year promises t o be a t i m e of
rebuilding and rethinking, particularly in smaller
businesses in smaller cities a n d t o w n s across
the state. T h e industries a n d locations i n v o l v e d
are diverse a n d i n c l u d e textiles t h r o u g h o u t t h e
Highlands, P i e d m o n t , a n d o t h e r regions; transportation e q u i p m e n t in m e t r o Atlanta; t i m b e r
and paper t h r o u g h o u t the state; a n d agriculture
on t h e Coastal Plains.
Georgia is a state of d i s t i n c t diversity, w h o s e
geography varies f r o m m o u n t a i n s t o t h e coast.
Though some industries can be f o u n d scattered
t h r o u g h o u t t h e state, t h e e c o n o m i e s of t h e five
major e c o n o m i c regions 2 d e p e n d o n d i f f e r e n t
mixes. An e x a m i n a t i o n of these regions offers
insight i n t o h o w Georgia will fare d u r i n g t h e
c o m i n g year.

?

The three major physiographic regions of the s t a t e — t h e Highlands,
Piedmont, and Coastal P l a i n s — d o possess internal similarities. In addition,
the Atlanta region's e c o n o m y differs significantly from the rest of the
Piedmont as does the Coastal region from the Coastal Plains. See
Georgia D e v e l o p m e n t P o l i c i e s Plan, Volume 2, 1978, published for
internal use by the State of Georgia.

' FEDERAL RESERVE B A N K O F A T L A N T A




Atlanta is different. It has t h e most diversified
regional e c o n o m y in t h e state. M a n u f a c t u r i n g
is less i m p o r t a n t than in t h e o t h e r regions. T h e
" c i t y " relies more on stable e m p l o y m e n t sectors
such as services, finance, insurance, retail a n d
wholesale trade, a n d g o v e r n m e n t Furthermore,
t h e A t l a n t a area e c o n o m y plays a large role in
t h e state. Close t o half of t h e state's personal
i n c o m e ( b y place of residence) c o m e s f r o m
m e t r o Atlanta, w h i c h in 1 9 8 0 c o n t a i n e d 37
p e r c e n t of t h e state's p o p u l a t i o n . T h e health of
t h e A t l a n t a region v e r y m u c h affects t h e state's
e c o n o m y as a w h o l e .
Atlanta's p o p u l a t i o n has g r o w n rapidly d u r i n g
t h e 1970s, o u t s t r i p p i n g g r o w t h rates in b o t h
Georgia a n d t h e U n i t e d States d u e t o m i g r a t i o n
a n d high fertility. N e t m i g r a t i o n a d d e d as m a n y
as 4 4 0 , 0 0 0 p e o p l e to a c c o u n t for half of t h e
overall g r o w t h of t h e state. A m a j o r i t y of these
migrants m o v e d t o Atlanta.This m o v e m e n t of
p e o p l e a n d j o b s helps t o explain Atlanta's
healthy economic performance during the
d e c a d e . Even so, a l o n g s t a n d i n g p r o b l e m
p e r s i s t s — a g r o w i n g share of n e w j o b s c r e a t e d
are in w h i t e - c o l l a r o c c u p a t i o n s for w h i c h m a n y
Atlantans are u n q u a l i f i e d . R e d u c i n g t h e mism a t c h b e t w e e n j o b o p p o r t u n i t i e s a n d t h e skill
levels of a large segment of t h e area's p o p u l a t i o n
base is the most i m p o r t a n t e c o n o m i c challenge
A t l a n t a faces. T h e m i s m a t c h helps e x p l a i n w h y
i n c o m e p e r p e r s o n in Atlanta, t h o u g h h i g h e r t h a n
t h e nation or state, grew less than either t h e nation
o r state in t h e 1970s.
The service and trade sectors provide w e l c o m e
stability. As a group, these e m p l o y m e n t categories 3 c o n t r i b u t e t h r e e - f o u r t h s of Atlanta's
personal i n c o m e . T h e y have b e e n relatively
stable d u r i n g 1 9 8 2 a n d m a n y s h o u l d s h o w
m o d e s t r e c o v e r y d u r i n g 1 9 8 3 . In fact, t h e t r a d e
a n d service sectors saw increased e m p l o y m e n t
d u r i n g 1 9 8 2 . H o w e v e r , Atlanta's g o v e r n m e n t
sector has b e e n hit b y state a n d local b u d g e t
c r u n c h e s n o t likely t o reverse in 1983.
The t r a n s p o r t a t i o n a n d p u b l i c utilities sector
in m e t r o A t l a n t a plays an i m p o r t a n t role. T h e
largest c o m p o n e n t is related to t r a n s p o r t a t i o n Atlanta's Hartsfield Airport. Hartsfield p r o v i d e s

3

The service and trade sectors include: services, transportation and public
utilities, wholesale trade, retail trade, government, and the finance, insurance, and real estate sector

21

Physiographic Regions of Georgia

29,000 jobs, m o r e than any single e m p l o y e r in
Atlanta. M o s t of the 29,000 workers fall in t h e
transportation sector, w h e r e workers average
$30,000 per year.
The a i r p o r t — t h e nation's s e c o n d busiest
b e h i n d Chicago's O ' H a r e — p r o v i d e s an econ o m i c catalyst for b o t h Atlanta and the state.
Manufacturers and corporate headquarters are
attracted by access. Warehousing and servicing
facilities follow. Hotels, entertainment facilities,
conventions, and tourism are further benefits.
The airport e m p l o y m e n t o u t l o o k d e p e n d s
largely o n passenger traffic. T h o u g h air traffic is
d o w n statewide, Atlanta's activity looks brighter.
Passenger arrivals at the state's five airports
w i t h s c h e d u l e d service w e r e b e l o w levels of
1981 and even 1980. Yet i m p r o v e m e n t may be
o n the horizon at Hartsfield. Delta and Eastern—
b o t h of w h i c h use Atlanta as a h u b c i t y — h a d a
better N o v e m b e r in 1982 than in 1981.
Tourism is an i m p o r t a n t industry in Georgia.
In Atlanta alone tourism provides 81,000 jobs,
according t o the Atlanta Convention and Visitors
22




Bureau. M a n y of these are lower paid, semiskilled entry level jobs. Consequently, tourism's
share of personal i n c o m e is smaller than its
share of e m p l o y m e n t .
Even t h o u g h recession has r e d u c e d business
and c o n v e n t i o n travel, t h e c o n v e n t i o n bureau
estimates that Atlanta's total n u m b e r of delegates
in 1982 was 1.3 million, 15 percent ahead o f 1 9 8 1 .
T w o n e w hotels are s c h e d u l e d t o be c o m p l e t e d
this year, a n d t h r e e m o r e by 1984-85, nearly
d o u b l i n g hotel rooms in Atlanta. The e x p a n d e d
W o r l d Congress Center will boost d e m a n d for
rooms a n d enable Atlanta t o host t h e largest
meetings.
Some components of manufacturing in Atlanta
have fared even worse than in o t h e r areas of
the state. A saving grace is that a relatively small
portion of the Atlanta area's e m p l o y m e n t and
i n c o m e (about 16 percent of the i n c o m e by
place of residence) comes from manufacturing.
O n l y f o o d processing s h o w e d any strength in
n o n d u r a b l e e m p l o y m e n t d u r i n g 1982. Paper
and textile e m p l o y m e n t d e c l i n e d at a greater
rate than elsewhere in t h e state. Overall, nondurables in the Atlanta region d i d as poorly last
year as in t h e rest of the state. Furthermore,
Atlanta's t h r e e a u t o assembly plants have b e e n
hit w i t h layoffs d u r i n g t h e current slump. Lower
interest rates will aid e m p l o y m e n t this year.
Lockheed's C5-B contract will have only minimal
i m p a c t in 1983, since most p r o d u c t i o n workers
will not be hired until late 1984.
Construction activity remained relatively stable
in Atlanta during the recession. The housing
component certainly is poised to provide greater
stimulus t o the region's e c o n o m y than nonresidential construction. In m e t r o Atlanta, singlefamily b u i l d i n g permits were up 31 p e r c e n t
during t h e first 11 m o n t h s of 1982 and multifamily permits w e r e showing similar strength
t o w a r d yearend (Table 1). Overall, housing has
held up better in Atlanta than in t h e rest of the
state. In-migration during the recession k e p t
housing a r o u n d Atlanta stronger than in most
of the U.S. Mortgage rate declines, in-migration
and overall recovery should strengthen t h e
region's housing recovery this year.
Nonresidential construction apparently will
add little t o the m e t r o area's construction
recovery in 1983. An oversupply of office
space is likely t o keep nonresidential contracts
at low levels. In terms of square feet, nonresidential contracts had a slight surge at the e n d
of the year t o bring N o v e m b e r c u m u l a t i v e
FEBRUARY 1 9 8 3 , E C O N O M I C R E V I E W "

T a b l e 1 . Selected Construction Indicators for Metro Atlanta and Georgia

November

Year t o Date

1981

1982

Percent
Change

641
1,038

1,609
2,424

151.0
133.5

12,110
19,826

15,853
23,919

30.9
20.6

484
588

361
576

-25.4
-2.0

4,827
7,655

5,953
10,868

23.3
42.0

1,572
2,443

3,072
1,767

95.4
-27.7

26,045
30,169

29.290
23.291

12.5
-22.8

1981

1982

Percent
Change

Single-Family Building
Permits (units)
Atlanta
Georgia
Multifamily Building
Permits (units)
Atlanta
Georgia
Nonresidential Construction
Contracts (square feet, 000)
Atlanta
Georgia

Sources: U.S. Department of C o m m e r c e and McGraw-Hill Information S y s t e m s Company, D o d g e C o n s t r u c t i o n P o t e n t i a l s .

levels to a 12.5 percent increase over the
previous year. This c o m p a r e d t o a 23 percent
drop for the state as a whole. Yet because of
Atlanta's office space oversupply, 4 the rest of
the state will probably be stronger for this year
as a whole. Debate still continues on w h e t h e r
the Atlanta office absorption rate will recover
quickly enough this year to encourage further
building.
In short, Atlanta has weathered the recession
well because of its e c o n o m i c mix. The service
industries have held steady. In-migration provided some support for housing while office
construction merely declined slowly. The manufacturing s e c t o r — w i t h interest rate-sensitive
inventories—plays a small role in the region's
e m p l o y m e n t In the c o m i n g year, these same
factors for the most part will aid recovery.
Housing, retail sales, services, and convention
business should pick up w i t h the overall economy. Even durable manufacturing promises t o
improve later in the year. The biggest negative
factor for 1983 appears t o be a glut in office

space. In-migration in 1983 may help prevent
u n e m p l o y m e n t f r o m declining faster but will
stimulate i n c o m e g r o w t h — s i x months after
recovery if past patterns r e p e a t

"Various experts e s t i m a t e Atlanta's office vacancy rate at 15 to 20 percent.

FEDERAL RESERVE B A N K O F A T L A N T A




23

T a b l e 2. Population and Personal Income by Place of Residence
in Georgia and Sub-State Regions in Georgia

Region
Highlands
Atlanta
Piedmont
Costal Plains
Coast
State

Population
in 1980

Percent of
State

Region's Total
Personal Income
in 1980

651,100
2,034,800
1,229,900

11.9
37.1
22.5
22.3
6.2
100.0

$ 4,518,870,000
$20,340,365,000
$ 8,757,236,000
$ 7,680,641,000
$ 2,753,613,000
$44,043,727,000

1,220,000

342,000
5,477,400

Percent of
State
10.3
46.2
19.9
17.4
6.3

100.0

Per Capita
Personal Income
$6,940
$9,997
$7,120
$6,296
$8,052
$8,041

Source: Local Area Personal Income, Southeast Region (Vol 6), Released June, 1 9 8 2 , Bureau of Economic Analysis, U.S. Department of
Commerce. Data is a g g r e g a t e d by c o u n t i e s — d i s c l o s u r e regulations prevent subtotals from equaling totals.

Highlands
The H i g h l a n d s is o n e of t h e least p o p u l a t e d
regions, b u t most of t h a t p o p u l a t i o n is urbanized
(Table 2). This region d e p e n d s o n manufacturing
for a greater share of personal i n c o m e — 4 5
p e r c e n t — m o r e t h a n a n y o t h e r part of Georgia.
T w o - t h i r d s of t h e s e j o b s are in textiles a n d
apparel. T e x t i l e plants are c o n c e n t r a t e d in t h e
D a l t o n area a n d a l o n g m a j o r highways in t h e
western half of t h e Highlands. Their proliferation
enhanced local economies in t h e postwar period
b u t n o w has left t h e m v u l n e r a b l e t o recession
a n d t o i m p o r t c o m p e t i t i o n . In t h e U n i t e d
States, 1 9 8 2 was n o t a b a n n e r year for textiles.
T h e recession drastically r e d u c e d d e m a n d for
c a r p e t in h o u s i n g a n d a u t o m o b i l e s . Foreign
c o m p e t i t i o n a n d t h e strength of t h e dollar
overseas (raising t h e price of o u r exports)
f u r t h e r d a m a g e d textiles'
profits—American
i m p o r t s in t h e first n i n e m o n t h s of 1 9 8 2 rose 8
p e r c e n t t o $8.4 b i l l i o n f r o m $7.8 b i l l i o n t h e
year b e f o r e w h i l e U.S. e x p o r t s d e c l i n e d 21
p e r c e n t f r o m $2.8 b i l l i o n t o $2.2 billion. 5
N o r t h Georgia's c a r p e t mills are n o t suffering
as m u c h f r o m i m p o r t s as are t h e a p p a r e l producers, b u t t h e y are suffering m o r e f r o m t h e
recession in h o u s i n g a n d a u t o m o b i l e markets.
M u c h of t h e industry's o u t p u t goes t o carpeting
for n e w h o m e s a n d autos. O u t p u t was sustained

5

W a l l s t r e e t J o u r n a l , Nov. 23, 1982, p. 7.

24




t o a large d e g r e e in 1 9 8 2 by r e p l a c e m e n t
d e m a n d in offices. Fortunately, a housing recovery n a t i o n w i d e b o d e s w e l l for textiles a n d a
r e b o u n d in car sales will a d d t o t h e i m p r o v e m e n t
T h e a p p a r e l i n d u s t r y w i l l p i c k u p o n l y after
c o n s u m e r c o n f i d e n c e returns w i t h a g r o w i n g
e c o n o m y . Both industries still face t h e t h r e a t of
i m p o r t c o m p e t i t i o n , w h i c h should intensify in t h e
mid-1980s.
Poultry is also i m p o r t a n t in t h e Highlands,
a n d t h e i n d u s t r y has b e e n h u r t i n g f r o m several
factors. M u c h of t h e region's p o u l t r y p r o d u c t i o n
is e x p o r t e d . A strong dollar, a w o r l d w i d e recession, a n d e x p o r t subsidies b y t h e C o m m o n
M a r k e t significantly r e d u c e d p o u l t r y e x p o r t s in
1 9 8 2 . W h i l e t h e first t w o c o n d i t i o n s s h o u l d be
m o r e favorable in 1 9 8 3 , C o m m o n M a r k e t subsidies w i l l c o n t i n u e t o h u r t t h e f o o d processing
and p o u l t r y industries. Poultry, m u c h of w h i c h
c o m e s f r o m t h e Highlands, p r o d u c e s s o m e 3 0
p e r c e n t of t h e state's farm receipts. A b o u t half
of the state's "broilers" are grown in t h e Highlands.

The Piedmont
The P i e d m o n t r e g i o n — t h e " f o o t h i l l s " w h e r e
t h e a n c i e n t coast of t h e area o n c e b e g a n —
contains a varied e c o n o m i c base. M a n y resid e n t s w o r k in m a n u f a c t u r i n g , retailing, government, and education. Though the economic
base is diverse, areas w i t h i n t h e region are
o f t e n specialized. For example, trade a n d manuf a c t u r i n g are c o n c e n t r a t e d in t h e m e t r o p o l i t a n
areas a n d t h e u r b a n i z i n g areas a l o n g m a j o r
interstate highways:
Interstate 2 0 east a n d
FEBRUARY 1 9 8 3 , E C O N O M I C R E V I E W "

west of Atlanta, Interstate 75 b e t w e e n Atlanta
and M a c o n , a n d 1-85 t o w a r d t h e Carolinas.
Access t o t h e financial and marketing center of
Atlanta affects d e v e l o p m e n t in t h e Piedmont.
The textile a n d apparel industries p r o v i d e
the greatest share of the region's manufacturing
e m p l o y m e n t — a r o u n d 45 percent During 1982,
e m p l o y m e n t in these sectors felt m a n y of the
same pains t h a t w e r e felt in the Highlands, b u t
the decline varied in degree. Areas such as
Columbus a n d Griffin w e r e hard hit w h i l e
Macon's textile and apparel employment suffered
only modest declines. Recovery in general will
be slow, but textiles should get a boost f r o m
increased housing activity during 1983. Lumber
manufacturing has b e e n hit hard in t h e region
during t h e recession b u t i m p r o v e m e n t also will
come slowly as housing improves. O n e of the
stronger manufacturing c o m p o n e n t s has b e e n
food processing, w h e r e e m p l o y m e n t has held
fairly stable. Unfortunately, e m p l o y m e n t also
promises t o be fairly stable d u r i n g recovery.
Local personal i n c o m e seems unlikely t o get a
boost from f o o d manufacturing. Overall, the
manufacturing sector has b e e n weak d u r i n g
the current recession and recovery will be slow
during 1983. The g o o d news is that manufacturing does not provide a b u r d e n s o m e share of
the Piedmont's personal i n c o m e — a b o u t onefourth of t h e total.
The g o v e r n m e n t sector p r o v i d e s a large
e m p l o y m e n t base and is a source of strength
and stability for t h e P i e d m o n t region. Thirty
percent of Piedmont's i n c o m e c o m e s from
government jobs (Chart 3). M i l i t a r y bases near
Columbus, M a c o n , and Augusta provide a large
infusion of military and civilian jobs and income
to each of t h e m e t r o p o l i t a n areas. The M a c o n
a r e a — w i t h huge W a r n e r Robins Air Force Base
south of the c i t y — b o a s t s o n e of the nation's
highest percentages of civilian g o v e r n m e n t
employees—27 percent as of November. Augusta
and C o l u m b u s are not far b e h i n d , w i t h their
government shares b e i n g 23 and 22 percent,
respectively. (The g o v e r n m e n t share in U.S.
total nonagricultural e m p l o y m e n t was 18 percent
last November.) The Reagan administration's
military b u i l d u p will have some i m p a c t on area
i n c o m e a n d e m p l o y m e n t . But these changes will
come slowly.
As t h r o u g h o u t Georgia, state a n d local government e m p l o y m e n t in the P i e d m o n t region
has been s q u e e z e d d u r i n g the recession a n d a
FEDERAL RESERVE B A N K O F A T L A N T A

1




60
i

80
i

I Total Manufacturing
Nondurables

Percent
of
State's
Total*

Transportation and Public Utilities
Wholesale Trade
Retail Trade
Services
Government

Percent
of
Highland's
Total

For all regions, not all subtotals equal
totals as a result of rounding and
disclosure regulations.

Percent
of
Metro
Atlanta's
Total

28.2

Percent
of
Piedmont's
Total

16.4
5.2
2.6

9.1
11.0

30.7

Percent
of
Coastal
Plain's
Total

Chart 3.

Labor and Proprietors' Income by Place of
Work by Industry (1980 Data Released
June, 1982, U.S. Department of Commerce)

t u r n a r o u n d will not c o m e quickly. Yet, the
government sector represents a stabilizing factor
o n area i n c o m e a n d e m p l o y m e n t . Levels d r o p
very little in recession; in fact, g o v e r n m e n t
e m p l o y m e n t in Georgia c o n t i n u e d t o grow
during 1982. O n the o t h e r hand, neither does
e m p l o y m e n t increase m u c h d u r i n g recovery.
25

Retailing is c o n c e n t r a t e d in the "fall line" cities
of Columbus, M a c o n , and Augusta. 6 Activity
in these sectors is scheduled to pick up as the
overall economy recovers. Still, the improvement
will be modest because increases in i n c o m e
will be modest. N o t only government, b u t f o o d
m a n u f a c t u r i n g a n d e d u c a t i o n have stable
e m p l o y m e n t during b o o m times as well as
during declines. Sectors such as textiles, apparel,
a n d l u m b e r are either low-wage industries or
sectors that will recover slowly.
Though manufacturing is creeping into rural
areas, rural counties still c o u n t o n agriculture
for m u c h of their income. T w o of the largest
farm products are poultry and soybeans. Farmers
in the Piedmont face m a n y of the same market
problems as those in the Highlands a n d the
Coastal Plains.
The m i n i n g of kaolin (a white, chalky clay
used primarily as a paper coating for glossy
magazines) provides the region a unique source
of e m p l o y m e n t Kaolin, the most m i n e d mineral
product in Georgia, is f o u n d almost exclusively
in the Piedmont region. O v e r 90 percent of the
world's kaolin comes f r o m Georgia. Approxim a t e l y 5 , 0 0 0 - 6 , 0 0 0 P i e d m o n t w o r k e r s are
e m p l o y e d in m i n i n g w h i l e another 5 , 0 0 0 —
6,000 are e m p l o y e d indirectly in related jobs.
Expectations for kaolin mining activity (which
typically lags the e c o n o m y by six t o eight
months) appear s o m e w h a t optimistic in 1983.
At least four firms are currently e x p a n d i n g
production facilities as they anticipate increased
d e m a n d from paper manufacturers. Kaolin producers remain highly c o m p e t i t i v e in trying t o
d e v e l o p m o r e efficient purification m e t h o d s
a n d in t u r n increase the final p r o d u c t value.

t o w n s such as Albany (the o n l y SMSA in t h e
area), Tifton, Valdosta, Vidalia, and Hazelhurst.
A l o n g Interstates 75 and 16, d e v e l o p m e n t is
not as extensive as in the Piedmont. A l t h o u g h
t h e Coastal Plains is generally d e p e n d e n t on
agriculture, manufacturing provides t h e largest
share (31 percent) of the region's personal
income.
For Georgia farmers, 1982 was a good year
and a b a d year. C r o p yields in t h e state w e r e
basically g o o d — b u t unfortunately for the state's
farmers, so w e r e yields t h r o u g h o u t the U n i t e d
States. W h i l e p r o d u c t i o n costs rose, prices fell
as a result of a b u n d a n t harvests. I n c o m e for
Georgia f a r m e r s — i n c l u d i n g those in the Coastal
Plains—was low b u t generally a d e q u a t e t o
cover o p e r a t i n g expenses for t h e year. Nationw i d e surpluses for some crops carried over i n t o
1983 and threaten to depress prices and income
for this year. The farm o u t l o o k does vary by
crop.
Soybeans are a major crop in Georgia, w i t h
fields c o n c e n t r a t e d in the lower t w o - t h i r d s of
t h e state. A b o u t 2.6 million acres w e r e p l a n t e d
in Georgia last year, p r o d u c i n g some 70 million
bushels of s o y b e a n s — u p a b o u t 75 percent
f r o m the previous year. The U n i t e d States
e x p e r i e n c e d a record c r o p — s o y b e a n prices
were low, ranging f r o m $4.80 t o $5.25 per
bushel. A surplus of over 4 0 0 million bushels is
likely t o k e e p prices l o w in 1983. Furthermore,
the feed grain and the cotton-reduction program
could push m o r e acreage into soybeans.

The Coastal Plains
The Coastal Plains region is Georgia's agricultural heartland, growing major crops including
soybeans, corn, wheat, c o t t o n a n d peanuts. In
a d d i t i o n t o p r o d u c i n g most of its crops a n d
livestock, t h e region also produces most of its
c o m m e r c i a l timber. This region is t h e farthest
from major urban centers. Population and manufacturing are scattered a m o n g small cities a n d

«
6

The fall line refers to the imaginary dividing line between the Piedmont
and Coastal Plains. The line is also defined by connecting points on
"parallel" rivers w h e r e navigability upriver c e a s e s — o r w h e r e the falls in
these rivers begin (hence the term, "fall line").




26 F E B R U A R Y 1 9 8 3 , E C O N O M I C

REVIEW

Corn a n d w h e a t are g r o w n t h r o u g h o u t t h e
state, b u t most corn is g r o w n in t h e Coastal
Plains a n d w h e a t acreage is e x p a n d i n g there.
Grain prices t o o k a beating in 1 9 8 2 a n d a carryover surplus a n d acreage-reduction programs
should ensure smaller harvests in 1983. High
yields per acre s h o u l d help boost income.
T w o crops e x p e c t e d t o make profits are
cotton and peanuts. The c o t t o n yield last year
was t h e highest since the Georgia Extension
Service began k e e p i n g records in t h e 1800s.
Although 1 8 0 , 0 0 0 acres w e r e p l a n t e d last year,
the c r o p - r e d u c t i o n program is e x p e c t e d t o
bring a b o u t a 25 percent reduction. Peanuts
provide the state's biggest cash crop. A b o u t 4 0
percent of t h e nation's crop is g r o w n in t h e
s t a t e — m o s t l y in t h e western half of the Coastal
Plains. Last year's p e a n u t crop was generally
profitable and carry-over is not b u r d e n s o m e .
This year's crop should provide a m o d e s t p r o f i t
For the overall Coastal Plains farm e c o n o m y ,
finances are i m p r o v i n g slowly. However, threefourths of the farmers are experiencing financial
problems as a result of carry-over debt, primarily
because of droughts d u r i n g 1 9 7 7 a n d 1 9 8 0
and as a result of l o w p r o d u c e prices d u r i n g
some of the " g o o d " years. Though most farmers
covered o p e r a t i n g expenses last year, overall
debt remains high. 7
Manufacturing provides a r o u n d 31 percent
of the region's personal income. The t o p four
manufacturing industries a r e — i n order of e m p l o y
ment s i z e — a p p a r e l , food, textiles, and lumber.
As t h r o u g h o u t the rest of Georgia, apparel a n d
textiles make up a large p r o p o r t i o n of t h e
region's manufacturing e m p l o y m e n t — a b o u t 30
percent for apparel a n d a b o u t 10 t o 1 5 percent
for textiles. The relatively stable f o o d c o m p o n e n t
is the region's second largest e m p l o y e r w i t h 1 5
percent of the m a n u f a c t u r i n g labor force; t h e
lumber industry accounts for a b o u t 10 percent
of the jobs.
Except for f o o d processing, major manufacturing industries have had a rough t i m e d u r i n g
the current recession. Textiles a n d apparel
both lost jobs last year. I m p r o v e m e n t will
come slowly as elsewhere. Paper manufacturing
and l u m b e r p r o d u c t i o n , c o n c e n t r a t e d in t h e

'Gene D. Sullivan and Gene Wilson, "Farm Credit in the Southeast:
Shakeout and Survival," E c o n o m i c Review, Federal Reserve Bank of
Atlanta, January 1983, p.4.

' FEDERAL RESERVE B A N K O F A T L A N T A




eastern p o r t i o n of t h e Coastal Plains, also have
been in a slump. These t w o industries will only
r e v i v e — a n d t h e n only m o d e s t l y — a f t e r d e m a n d
increases and after housing starts reduce 1982's
inventories of lumber. Food p r o c e s s i n g — t h e
second largest m a n u f a c t u r i n g industry in the
Coastal Plains—provides a relatively stable base
for e m p l o y m e n t T h o u g h e m p l o y m e n t does
vary according t o the size of harvests, e m p l o y m e n t and income are affected less by c o m m o d i t y
prices. Directly and indirectly, agriculture affects
t h e region's e m p l o y m e n t . Food p r o c e s s i n g
e m p l o y m e n t was fairly stable in 1982 a n d
should remain m u c h the same in 1 9 8 3 .

The Coast
Except for the shore itself, t h e coast physically
is m u c h like t h e Coastal Plains. However, t i m b e r
p r o d u c t i o n is c o n c e n t r a t e d in a 1 0 0 - m i l e w i d e
strip of land w e s t of t h e coastline, f o r m i n g o n e
of t h e major paper a n d t i m b e r belts in t h e state.
M a j o r manufacturing employers include paper,
food, a diverse assortment of chemicals, transportation e q u i p m e n t fabricated metals, lumber,
and apparel. Jobs and income also are generated
by port a c t i v i t y — i n c l u d i n g fishing and t o u r i s m —
a n d f r o m military activity.
In t h e m a n u f a c t u r i n g sector, paper provides
a b o u t 30 p e r c e n t of t h e e m p l o y m e n t . This
sector, along w i t h lumber, has been in a steep
decline. I m p r o v e m e n t will c o m e slowly. The
c h e m i c a l industry also is suffering. Some firms
have shut d o w n at least temporarily. As in m a n y
sections of the state, f o o d processing e m p l o y m e n t has h e l d fairly steady in t h e region.
Sectors such as transportation e q u i p m e n t a n d
fabricated metals will lag t h e overall recovery
during 1983.
Shipping activity was d o w n in Savannah b u t
up in Brunswick for t h e first t h r e e m o n t h s of
t h e 1983 state fiscal year c o m p a r e d t o t h e
previous year. In the fiscal year that e n d e d in
June, the v o l u m e of trade through the Savannah
customs district was up 9.8 percent The Savannah
customs district was t h e strongest p e r f o r m e r in
the Southeast in 1982, largely because of
increased capacity at the Brunswick seaport.
H o w e v e r , t h e i m p o r t a n t p u l p a n d paper, clay,
and t e x t i l e markets are soft because of w e a k
markets abroad. In 1983, exports of these
goods should i m p r o v e as the year proceeds.
Coal exports, while modest, are likely to expand.
The c o m p l e t i o n of an ultra-high t e m p e r a t u r e

27

milk plant and expansion of cold storage facilities
at the Savannah terminal brighten the port's
short-term outlook.
M a j o r products e x p o r t e d f r o m Georgia ports
are also p r o d u c e d in the state. W o o d pulp a n d
paper products, clay, textiles a n d apparel, f o o d
products, transportation e q u i p m e n t , and miscellaneous manufacturers are major industries
that also e m p l o y an above-national-average
share of workers in export-related production.
(One out of eight Georgia manufacturing workers,
or 65,000, p r o d u c e for export.) Port trade is
t r e n d i n g upward, but this year's o u t l o o k for
expansion in Georgia is cloudy, as it was in
1982.
Georgia fishermen have reason t o look back
u p o n 1982 w i t h favor. N o t o n l y was the shrimp
harvest substantial but prices w e r e good as t h e
Gulf Coast harvest was b e l o w average. Indeed,
the fishing industry generally f o u n d 1982 a
beneficial year as the q u a n t i t y and value of the
catch e x c e e d e d 1981.
Tourism along the Coast fared moderately
well d u r i n g 1982. The e c o n o m i c d o w n t u r n
significantly increased local tourism as m a n y
families t o o k shorter trips. The Georgia coast
attracted many state and regional residents.
Savannah e n j o y e d a good s u m m e r w i t h hotel/
m o t e l tax receipts up 20 percent through
August (some of this gain resulted from increased
rates). The future of tourism along the Coast
looks promising. For example, the Jekyll Island
A u t h o r i t y has several developers potentially
interested in renovating the Millionaires' Village
and transforming the Jekyll Island C l u b i n t o a
hotel. The latter could begin in 1983. Savannah's
C o n v e n t i o n and Visitors Bureau is h o p e f u l that
its location and t h e city's role as the birthplace
of Georgia will increase tourism in 1983, the
state's 2 5 0 t h birthday. The region hopes t o
attract tourists as t h e y travel 1-95 to EPCOT in
central Florida.
Perhaps the biggest d e v e l o p m e n t in the
Coastal region for the next d e c a d e will be the
Navy's King's Bay Submarine Base. In 1980, the
submarine s u p p o r t base was chosen t o be the
East Coast housing port for Trident nuclear
submarines. Initial construction is underway
o n the project whose ultimate cost is estimated
at $1.5 billion. As the largest p e a c e t i m e project
in Navy history, King's Bay will absorb approximately o n e - t e n t h of the Navy's construction
b u d g e t for the next decade. M o s t of the construction will be c o m p l e t e d by 1990.
28




The project will have a d i r e c t i m p a c t o n a
seven-county area. The Navy has a substantial
n u m b e r of contracts w i t h small businesses in
t h e c o m m u n i t y . Road construction valued at
$20-21 million has begun or is u n d e r contract,
improving the area's transportation capabilities.
Residential construction should expect a strong
year because of a shortage of housing in the
area and t h e f u t u r e d e m a n d by crew members,
their families, a n d o t h e r military personnel.
The g r o w i n g p o p u l a t i o n will create n e w o p p o r tunities for retail and o t h e r businesses a n d
services. Thus, expansion of t h e King's Bay
base will have a t r e m e n d o u s positive i m p a c t
o n t h e e c o n o m y of southeast Georgia.

Summary

Georgia's e c o n o m y was in relatively better
shape than most neighboring states going i n t o
1983. The state's 8.3 percent u n e m p l o y m e n t
rate in N o v e m b e r was the lowest of the District
states. T h r o u g h o u t most of the state, strengths
during the recession have been service-related
industries including services, finance, insurance,
and g o v e r n m e n t The service-related industries,
especially healthy in Atlanta, will c o n t i n u e t o
provide strength in t h e c o m i n g year.
Other sectors within the state have weathered
the recession differently and in turn will respond
to recovery differently. Nonresidential construct i o n has held up better than housing, b u t in the
c o m i n g year housing will be the trend-setter in
construction. In-migration will continue to shape
Atlanta's housing market. Textiles will i m p r o v e
as the d e m a n d for carpeting picks up w i t h *
increased h o m e and auto sales. The apparel
industry is w a i t i n g for a general e c o n o m i c
recovery but still faces stiff import competition.
Other manufacturing industries such as lumber,
chemicals, a n d transportation e q u i p m e n t will
recover slowly while the f o o d industry will
remain fairly stable. The state's farmers should
gradually reduce the debt burdens accumulated »
primarily during droughts in 1 9 7 7 and 1980.
Still, Georgia farmers remain some of the most
d e b t - r i d d e n in the Southeast.
Georgia's subregions will have their o w n
strengths a n d weaknesses. The Highlands will
struggle to improve textile e m p l o y m e n t Atlanta
should do fairly w e l l in housing a n d service- *
related industries. The Piedmont's textile and
FEBRUARY 1983, E C O N O M I C REVIEW

«

apparel industries will remain t r o u b l e d b u t it
should benefit f r o m strong f o o d industries and
a stable governmental sector. Farming will
make some progress as will l u m b e r in t h e
Coastal Plains. The Coast will get a slow recovery
in paper a n d lumber, b u t a variety of light

industries plus tourism will aid the e c o n o m y in
t h e c o m i n g year.

— W i l l i a m N. Cox
and R. M a r k Rogers

The authors would like to pay special thanks to Howard
Shretter
the Department
of Geography
at the University
of Georgia
for
helpful insights and
suggestions.

I-

FEDERAL RESERVE B A N K O F A T L A N T A 29




5

of
his

Tennessee: Awaiting
Recovery
in the Industrial
Heartland
Pent-up demand for new homes and cars should spark Tennessee's economy. Now that
the 1982 World's Fair is history, the state will have to rely on a national upturn to fuel key
state industries in 1983.

The key t o i m p r o v e m e n t in Tennessee's econo m y lies in an e x p e c t e d nationwide recovery in
construction. An u p t u r n in building w o u l d stimulate Tennessee's large manufacturing sector, where
many businesses are tied t o construction.
Transportation-related manufacturing may also
show i m p r o v e m e n t By late 1982, car sales began
rising nationally, and the increase in average age
of U. S. cars f r o m 5.7 years in 1974 t o seven years
today portends that sales should c o n t i n u e t o
grow as long as interest rates decline or remain
stable.
O t h e r industrial a n d most n o n m a n u f a c t u r i n g
sectors are likely t o remain weak in 1983. M o s t
forecasters predict a softer-than-usual e c o n o m i c
recovery in t h e nation. 1 W i t h capacity utilization
rates in m a n y industries historically low, there is
little stimulation t o capital expansion. 2 However,
o n c e c o n s u m e r s p e n d i n g f o r durable goods does
increase, Tennessee should outstrip most nonsouthern manufacturing states because its capital

' C h a s e Econometrics, e.g., predicts a 2.4 percent g r o w t h in real GNP, an
average U.S. u n e m p l o y m e n t rate of 10.1 percent, but a 15.2 p e r c e n t rise
in auto sales and a 4 0 percent j u m p in housing starts over 1982 levels;
L a w r e n c e Chimerine, Executive S u m m a r y - U.S. Macro, N o v e m b e r 24,
1982.
' A c c o r d i n g to figures r e l e a s e d by t h e Board of G o v e r n o r s of t h e Federal
Reserve S y s t e m on J a n u a r y 1 7 , 1 9 8 3 , m a n u f a c t u r i n g capacity utilization

30




stock is newer. 3 In addition, a recent Atlanta Fed
survey f o u n d a majority of the large Tennessee
employers c o n t a c t e d less pessimistic a b o u t t h e
o u t l o o k for e m p l o y m e n t in the m o n t h s ahead
than those in other southeastern states except
Florida. 4
O n e of the weakest sectors in Tennessee's
e c o n o m y is government. A state b u d g e t shortfall
will exacerbate the effect of federal b u d g e t cuts.
The state's tax structure responds poorly t o
i n c o m e growth. Enactment of a m o r e responsive
tax, such as an i n c o m e tax, w o u l d require a
constitutional a m e n d m e n t , a n d tax hikes might
deter potential industrial relocation t o t h e state.
Lacking the stimulus of an international exposition, services and trade are likely t o d o less w e l l
than in 1982. Deregulation is i n t r o d u c i n g uncertainty and c o m p e t i t i v e pressures i n t o transportation and finance. Changing patterns of energy
use indicate a long-term deceleration of growth
in the state's i m p o r t a n t energy industry. D e m a n d

in D e c e m b e r 1 9 8 2 w a s 67.3 percent, a record low; a C o m m e r c e
D e p a r t m e n t survey of U.S. businesses indicates that capital s p e n d i n g
will fall in real t e r m s during t h e first half of this year.
' C i t i b a n k , R e g i o n a l a n d Real E s t a t e R e v i e w , O c t o b e r 1982, p. 22.
' " S o u t h e a s t E m p l o y m e n t : After the Recession," E c o n o m i c Review,
D e c e m b e r 1982, pp. 5 3 - 6 4 .

FEBRUARY 1 9 8 3 , E C O N O M I C R E V I E W "

Tennessee's E c o n o m i c Z o n e s a n d S M S A s *
Johnson City BristohKingsport
12.0%

Nashville-Davidson
8.4%

Memphis
9.7%

Standard Metropolitan
Statistical Areas (SMSAs)

J?

m

Eastern
Cumberland
Highland Rim
Plateau

Gulf Coast Plain
(Jackson Plain)
v. ,

West

Middle

East

Percen ages show November unemployment rates for S M S A s Counties (shaded) w h e r e more than o n ^ f i f t h of the civilian labor force is
unemployed include Campbell, Cocke, Fayette, Henry, Houston, Humphreys, Lewis, Macon, Maury, Perry, Trousdale, Unicoi, Van Buren and
Wayne. The unemployment rate in Stewart County is over 3 0 percent. All figures are preliminary and not seasonally adjusted.
Source: ¿ ^ T e n n e s s e e Statistical A b s t r a c t pp. XIV, 4 3 2 ; CPS Labor Force Summary. T e n n e s s e e Department of Employment Security

for tobacco, o n e of Tennessee's major cash
crops, is likely t o be depressed by w o r l d w i d e
recession and a 2 0 0 percent increase in t h e
federal excise tax on cigarettes. International
economic conditions also b o d e ill for most o t h e r
crops, for other Tennessee exports such as chemicals, and for textiles and apparel products, sensitive
to foreign c o m p e t i t i o n .
The geographical implications of this prognosis
are worst for east Tennessee, where manufacturing,
energy, a n d g o v e r n m e n t p r o v i d e relatively m o r e
jobs (see m a p a n d Chart 2). These trends are also
inauspicious for m a n y rural counties, w h e r e t h e
only alternative t o farming is o f t e n a single
apparel or auto parts assembly factory. M e t r o politan areas, such as Nashville, where publishing,
insurance, and tourism are leading industries,
should fare better because of their diversified
economies. The o u t l o o k is for a very m o d e s t
pickup in 1983.

p o p u l a t i o n ) grew 0.5 percent, m o r e slowly than
t h e nation's 1.2 percent for t h e same period. This
growth is also noticeably slower than Tennessee's
16.9 percent g r o w t h rate f r o m 1970-1980. This
slowing of p o p u l a t i o n g r o w t h augurs less rapid
expansion in construction t h a n d u r i n g the 1970s
(see Construction). 5
Through N o v e m b e r , t h e state's labor force
averaged 2.1 million, s h o w i n g almost no g r o w t h
f r o m the first 11 m o n t h s o f 1981. D u r i n g 1982,
e m p l o y m e n t d e c l i n e d 1-4 percent relative t o
c o r r e s p o n d i n g m o n t h s of 1981 a n d r e m a i n e d
b e l o w peak levels of 1979-80. U n e m p l o y m e n t
grew m u c h m o r e rapidly t h a n e m p l o y m e n t By
N o v e m b e r 2 5 5 , 0 0 0 Tennesseans w e r e u n e m ployed, over o n e - t h i r d m o r e t h a n in N o v e m b e r
1981. At 12.5 percent, Tennessee's preliminary,
seasonally-adjusted u n e m p l o y m e n t rate in Nov e m b e r was m u c h higher than the District's 11.0
percent a n d the nation's 10.8 percent (see Chart
1).

Profile
Between April 1980 a n d July 1981, Tennessee's
population (4.6 million, 2 percent of t h e U.S.
' FEDERAL RESERVE B A N K O F A T L A N T A




" " P o p u l a t i o n Characteristics," Series P - 2 0 , No. 3 7 4 , U.S. D e p a r t m e n t of
C o m m e r c e , S e p t e m b e r 1 9 8 2 , p. 10.

31

C h a r t 2. 1 9 8 2 Nonfarm E m p l o y m e n t Distribution*

C h a r t 1. T e n n e s s e e U n e m p l o y m e n t Rate

Tennessee
Construction
4.8%
\

Percent

Chattanooga

Nondurable
15.7%

3.4% 16.2%
11.8%

28.6%

Government
17.2%
Memphis
27.3%

3.9%
9.1%
6.7%

J
1977

1978

I
1979

I
1980

35.2%

L

1981

1982

13.5%

The state's jobless f u n d is p r e d i c t e d t o be
d e p l e t e d this year a n d will have t o b o r r o w f r o m
the federal government, especially if t h e u n e m p l o y m e n t rate remains high.
Of t h e state's five
standard m e t r o p o l i t a n statistical areas (SMSAs),
t h e manufacturing cities of east Tennessee had
the highest u n e m p l o y m e n t rates; Tri-Cities' preliminary unadjusted rate was 12.0 in N o v e m b e r ,
and Chattanooga's was 11.2. The more diversified
economies of M e m p h i s and Nashville and t h e
W o r l d ' s Fair in Knoxville (Chart 2) h e l p e d keep
the rates of those cities comparatively low. Fifteen
of Tennessee's 95 counties had u n e m p l o y m e n t
rates of 20 percent or m o r e in N o v e m b e r (see
map).
N o m i n a l personal i n c o m e grew only 6.2 percent in t h e year e n d i n g June 30, o n e percentage
point less than the nation's and 1.4 b e l o w the
District's. Corporate bankruptcy filings grew over
50 percent in the same period, m u c h faster than
t h e 24 percent increase in the Southeast and t h e
17 percent g r o w t h in t h e U n i t e d States.
State forecasters predict m o d e s t g r o w t h in
gross state product and personal income and a
reversal of the d o w n w a r d t r e n d in e m p l o y m e n t ,
b u t t h e e x p e c t e d margins of increase pale in
comparison with rates of previous recovery periods.
For example, by t h e f o u r t h quarter after t h e nadir
of the 1973-75 recession, e m p l o y m e n t had grown
6.4 p e r c e n t The 1983 u n e m p l o y m e n t rate is not
likely t o d r o p m u c h b e l o w double-digit levels.
U n e m p l o y m e n t is a lagging indicator as recovery
progresses, formerly discouraged workers reenter
32




' 34.0%

15.9%

21.8%

' F i g u r e s , based on 11-month average, were c o m p u t e d by Federal
Reserve Bank of Atlanta from monthly data published by T e n n e s s e e
Department of Employment Security. Because of rounding totals may
not add to 100%.
" T e n n e s s e e Portion.

the labor force, b u t employers o p e r a t i n g at levels
w e l l b e l o w capacity usually increase hours of
currently e m p l o y e d workers before hiring new
employees.

Manufacturing
M a n u f a c t u r i n g is by far t h e largest e c o n o m i c
sector in Tennessee. A b u n d a n t , cheap energy
from t h e TVA, natural resources, a n d u n i q u e
historical factors brought industry t o Tennessee
m u c h earlier than t o most of t h e Southeast.
Tennessee b e c a m e the southeastern publishing
center in the nineteenth century w h e n evangelical
churches established religious publishing houses
in Nashville a n d Kingsport because of their
central location t o frontier m e m b e r s a n d their
distance f r o m established churches east of t h e
Appalachians. After the Civil War, East Tennessee,
a stronghold of p r o - U n i o n sentiment, actively
recruited industrial firms a n d workers f r o m the
North. After W o r l d W a r I, Tennessee Eastman, a
division of Eastman Kodak and t o d a y the largest
e m p l o y e r in east Tennessee, began using w o o d
FEBRUARY 1983, E C O N O M I C REVIEW "

by-products t o manufacture chemicals for photographic processes. A f t e r W o r l d W a r II, l o w e r
wage, n o n - u n i o n labor b e c a m e an a d d i t i o n a l
factor w h i c h i n d u c e d m a n y small firms t o relocate
in the state a n d larger ones t o establish b r a n c h
plants there. D e s p i t e c u r r e n t industrialization,
less than 18 p e r c e n t of Tennessee's w o r k e r s
b e l o n g to unions; this share is greater t h a n in less
industrialized states such as Florida, Louisiana,
Mississippi, a n d Georgia b u t less t h a n t h e 23.6
percent of w o r k e r s u n i o n i z e d nationally. 6
M a n u f a c t u r i n g accounts f o r m o r e t h a n 28
percent of Tennessee's j o b s b u t o n l y a b o u t 22
p e r c e n t of t h e nation's. S o m e east Tennessee
cities have an e v e n higher p e r c e n t a g e (Chart 2).
Machinery, apparel, chemicals, a n d l u m b e r are
the four largest industrial e m p l o y e r s . D u r a b l e
manufacturing j o b s comprise a c o m p a r a b l e share
in Tennessee a n d t h e U n i t e d States, b u t nondurables are relatively m o r e i m p o r t a n t in Tennessee t h a n in t h e nation. T h r o u g h N o v e m b e r
1982 over 15 p e r c e n t of Tennessee's e m p l o y e e s
produced n o n d u r a b l e goods such as food, apparel,
and chemicals, w h e r e a s o n l y 9 p e r c e n t of U.S.
workers p r o d u c e d n o n d u r a b l e s .
This d i f f e r e n c e helps explain t r e n d s in t h e
state's personal income. During the first half of
1982 m a n u f a c t u r i n g i n c o m e d e c l i n e d 1.3 percent f r o m t h e s e c o n d half of 1 9 8 1 ; t h e nation's
income f r o m m a n u f a c t u r i n g fell o n l y 0.5 p e r c e n t
during t h e period. Durables d e c l i n e d only slightly;
most of t h e d r o p o c c u r r e d in n o n d u r a b l e s . N o n durable manufacturing contributes a smaller share
of personal i n c o m e t h a n of e m p l o y m e n t ( C h a r t
3). M a n y n o n d u r a b l e j o b s are routine assembly
processes i n v o l v i n g m i n i m a l skill a n d a d d i n g
little value t o t h e finished p r o d u c t Partly because
m u c h of Tennessee's p o s t w a r m a n u f a c t u r i n g
growth has b e e n c o n c e n t r a t e d in n o n d u r a b l e s ,
the state has n o t b e e n able t o raise per capita
personal i n c o m e t o m o r e than 80.5 percent of t h e
national average. 7
Another limitation of Tennessee m a n u f a c t u r i n g
is its concentration in industry structure, geography,
and p r o d u c t line. Six firms a c c o u n t for m o r e t h a n
40 p e r c e n t of e m p l o y m e n t in p r i n t i n g a n d p u b -

C h a r t 3 . Personal I n c o m e versus E m p l o y m e n t
by Sector*
Percent

25

20

W.P.A. Federal Writers' Project, T e n n e s s e e : A G u i d e t o t h e S t a t e , (New
York: Viking, 1939), pp. 6 5 - 7 3 , 1 1 1 - 1 1 9 ; Ronald E. Carrier a n d William R.
Schriver, P l a n t L o c a t i o n A n a l y s i s : A n I n v e s t i g a t i o n of P l a n t L o c a t i o n s
in T e n n e s s e e ( M e m p h i s , T e n n e s s e e : M e m p h i s State University, 1969),
pp. vi, 3 6 , 1 6 2 ; Bureau of L a b o r Statistics, H a n d b o o k of L a b o r S t a t i s t i c s
(December 1980), p. 4 1 3 .
' C o m p u t e d f r o m d a t a in S u r v e y o f C u r r e n t B u s i n e s s (August 1982),
p. 57.

' FEDERAL RESERVE B A N K O F A T L A N T A




Personal Income
Employment

15

10
5
0

•b9
• P e r c e n t a g e s were c o m p u t e d from 1981 d a t a obtained from S u r v e y of
C u r r e n t B u s i n e s s (August 1982) and the T e n n e s s e e Department of
Employment Security.

lishing; five firms, f o r o n e - f o u r t h of all a p p a r e l
jobs. C h e m i c a l s m a n u f a c t u r i n g is c o n c e n t r a t e d
in east Tennessee near Knoxville. A l t h o u g h apparel m a n u f a c t u r i n g is w i d e l y d i s t r i b u t e d , m a n y
plants in rural c o u n t i e s are t h e largest single
e m p l o y e r s . A l m o s t sixty p e r c e n t of t h e state's
a p p a r e l w o r k e r s m a k e m e n ' s a n d boys' clothes.
T w o - t h i r d s of t h e t e x t i l e p r o d u c e r s m a n u f a c t u r e
o n l y t w o p r o d u c t lines, knits a n d synthetics.
A l m o s t t w o - t h i r d s of t h e t r a n s p o r t a t i o n e q u i p m e n t m a n u f a c t u r i n g involves t r u c k a s s e m b l y
a n d p r o d u c t i o n of parts.
M o s t i m p o r t a n t l y , Tennessee m a n u f a c t u r i n g is
o r i e n t e d t o w a r d c o n s t r u c t i o n . M o r e t h a n 11
p e r c e n t of m a n u f a c t u r i n g e m p l o y m e n t is related
t o c o n s t r u c t i o n . D i r e c t c o n s t r u c t i o n jobs, TVA
construction, and construction-linked manufact u r i n g c o n t r i b u t e o v e r 10 p e r c e n t of Tennessee's
nonfarm jobs. Lumber is t h e fourth largest industry.
M o r e t h a n 4 0 p e r c e n t of fabricated metal e m p l o y m e n t is in structural steel for building. O n e - t h i r d
of t h e electrical a n d e l e c t r o n i c m a c h i n e r y m a n u facturers p r o d u c e h o u s e h o l d appliances. 8

8

6

B

N i l e s C. S c h o e n i n g , " A l t e r n a t i v e Estimates of the Size a n d I m p o r t a n c e of
the Agribusiness, M o t o r Vehicle, a n d C o n s t r u c t i o n Industries," Issue
Paper No. 1, C u r r e n t I s s u e s i n t h e T e n n e s s e e E c o n o m y (Knoxville,
T e n n e s s e e : C e n t e r for B u s i n e s s a n d E c o n o m i c Research, University of
T e n n e s s e e , M a y 1982); Patricia D. Postma, " D i v e r s i t y and C o n c e n t r a t i o n
in the T e n n e s s e e E c o n o m y , " Issue Paper No. 2 , C u r r e n t I s s u e s in t h e
T e n n e s s e e E c o n o m y (Knoxville, T e n n e s s e e : C e n t e r for B u s i n e s s a n d
E c o n o m i c Research, University of T e n n e s s e e , July 1982); figures are
based on analysis of d a t a at t h e 3 - d i g i t SIC level f r o m t h e 1 9 7 7 e c o n o m i c
census.

33

T a b l e 1. Tennessee Employment Change (Peak to Trough) in 1 9 7 3 - 7 5 and Current Recessions*
1973-75

1981-82

Construction
Peak
Trough
Percent Change

Feb. '75
Sept. '75
7 months

91.5
74.0
-19.0

Feb. '82
Aug. '82
6 months

Trans., Comm., & Pub. Util.
Peak
Trough
Percent Change

Mar. ' 7 4
Apr. '75
13 months

75.1
69.7
-7.2

Jan.-Mar. '81
Nov. '82
8 months

-6.8

Finance
Peak
Trough
Percent Change

Sept.'74
Dec. '75
15 months

70.0
68.3
-2.4

Jan.'81
Sept. '82
2 0 months

79.3
75.6
-4.7

Trade
Peak
Trough
Percent Change

Aug.'74
Apr.'75
8 months

324.1
313.6
-3.2

Jan.'81
Nov.'82
22 months

379.7
358.5 P
-5.6

Services
Peak
Trough
Percent Change

Mar. ' 7 5
June ' 7 5
3 months

227.4
226.8
-0.3

July '82
Sept. '82
2 months

327.2
320.4

Government**
Trough
Peak
Percent Change

Jan.'74
Dec. '75
23 months

250.9
280.0
11.6

Mar.'81
Aug. '82
17 months

318.1
290.3
-8.7

Manufacturing
Peak
Trough
Percent Change

Jan. '74
Apr. '75
15 months

526.2
447.6
-14.9

Sept. '81
Nov. '82
14 months

517.0
467.4 P
-9.6

90.6
76.5
-15.6
86.4
80.5 P

-2.1

-Figures (in thousands) are derived from B L S data, seasonally adjusted by the Atlanta F e d using the X-11 Program.
Preliminary
" G o v e r n m e n t employment rose during the 1 9 7 3 - 7 5 recession.

Tennessee's manufacturing sector is " o p e n " :
its industries p r o d u c e many unfinished goods,
and an estimated 80 percent of manufacturing
jobs d e p e n d o n d e m a n d outside the state. 9
M a n y of t h e state's factories are branches of
national or multinational corporations w i t h headquarters elsewhere. Despite Tennessee's large
manufacturing base, in 1982 Fortune ranked
only 10 manufacturers headquartered in the
state a m o n g the nation's 1,000 leading industrial

9

T o n g H u n Lee, J o h n R. Moore, and David P. Lewis, R e g i o n a l a n d
I n t e r r e g i o n a l S e c t o r a l F l o w Analysis: T h e M e t h o d a n d A n A p p l i c a t i o n
t o t h e T e n n e s s e e E c o n o m y (Knoxville, Tennessee: University of
Tennessee, 1973), pp. 4 4 - 4 5 .

34




corporations; this figure represents a net loss
over the decade. A l t h o u g h Nissan's interest in
contracting w i t h local suppliers for its Smyrna
t r u c k plant should increase t h e manufacturing
sector's integration, t h e health of Tennessee's
manufacturing sector this year will c o n t i n u e t o
d e p e n d o n that of the nation.
I m p r o v e m e n t in manufacturing, hard-hit by
t h e current recession (Table 1), will d e p e n d on
national e c o n o m i c recovery in construction, consumer durables, a n d capital spending. H o w e v e r ,
the o u t l o o k for capital spending nationally looks
bleak through the first half of 1983. A C o m m e r c e
D e p a r t m e n t survey of American companies last
fall f o u n d that businesses plan t o increase capital
FEBRUARY 1983, E C O N O M I C REVIEW "

spending o n l y 0.4 percent in the first quarter a n d
1.1 percent in the second. A d j u s t e d for inflation,
these figures represent declines of 0.4 a n d 0.2
percent in t h e respective quarters. 1 0
Capital s p e n d i n g plans in Tennessee are m o r e
optimistic. Through the t h i r d quarter of 1982, a
total of 118 n e w projects a n d expansions valued
at almost $ 5 0 0 million w i t h 5,800 potential j o b s
had been a n n o u n c e d ; d u r i n g t h e same p e r i o d of
1981 only 91 projects valued at $262 million
with 4,320 j o b opportunities had been announced,
according t o preliminary reports f r o m t h e Tennessee Department of Economic and C o m m u n i t y
D e v e l o p m e n t . Officials e x p e c t final revisions t o
show j o b creations a b o u t 2 0 p e r c e n t b e h i n d
1981 even t h o u g h capital s p e n d i n g may be
higher. These projections i m p l y that recovery in
manufacturing e m p l o y m e n t in 1983 will fall
short of t h e 9.5 percent increase that occurred
the year after the trough of the 1973-75 recession.
International e c o n o m i c c o n d i t i o n s offer little
hope for Tennessee manufacturing. Some industries, such as apparel a n d a l u m i n u m , face
possible long-term declines as a result of competition from developing countries. Recessionary
conditions abroad as w e l l as foreign c o m p e t i t i o n
in domestic markets may m e a n c o n t i n u e d hard
times for the chemical industry, the t h i r d largest
manufacturing sector. C. F. Industries closed its
Chattanooga facility indefinitely in D e c e m b e r
because of d w i n d l i n g d e m a n d for fertilizer a n d
competition from subsidized foreign production. 1 1
Fortunately, t h e r e are bright spots in t h e outlook for Tennessee manufacturing. The incipient
national recovery in housing should be of particular
benefit t o Tennessee because of t h e state's
concentration in construction. A n a t i o n w i d e increase in a u t o sales, w h i c h began in late 1982,
should stimulate Tennessee's transportation equipment industry. In addition, t h e o p e n i n g of t h e
Nissan plant near Nashville should have a farreaching economic i m p a c t The plant is expected
to create 2 2 0 0 n e w jobs, increase payroll and
other personal i n c o m e by $77 million per year,
increase d e m a n d for local supplies, attract n e w
businesses, boost retail sales by $60 million
annually, and add $10 million to state tax revenues.

'"Wall S t r e e t J o u r n a l , D e c e m b e r 10, 1 9 8 2 , p. 3.
" C h a t t a n o o g a T i m e s , N o v e m b e r 23, 1982, pp. A 1 - 2 . D e m a n d for o t h e r
derivatives of p h o s p h o r u s has b e e n on the w a n e since 1 9 6 9 w h e n
environmental r e g u l a t i o n s w e r e e n a c t e d to r e d u c e their d e l e t e r i o u s
effects in detergents. T e n n e s s e has 4 2 p e r c e n t of t h e U.S. p h o s p h o r u s
capacity, a larger s h a r e t h a n any state e x c e p t Idaho. E c o n o m i c O u t l o o k
(Knoxville, T e n n e s s e e : TVA, J u l y 1982), p. 129.

' FEDERAL RESERVE B A N K O F A T L A N T A




The Japanese-owned f i r m is helping t o s p o n s o r a
robotics degree at a technical institute t o develop
local service and technical m a n p o w e r for t h e
extensive applications of c o m p u t e r s a n d robots
in the facility. The Nissan factory, with its spillover
into services a n d high-technology, typifies t h e
kind of manufacturing investment that Tennessee
needs if it is t o increase personal income in
concert w i t h e m p l o y m e n t and if it is t o reduce its
vulnerability t o recessions a n d imports.
Tennessee is w e l l suited t o d e v e l o p t h e sort of
agglomeration of a d v a n c e d scientific a n d technical research a n d m a n u f a c t u r i n g that exists in
California's "Silicon Valley," along Route 128
near Boston, a n d in Research Triangle, N o r t h
Carolina Oak Ridge National Laboratories (ORNL),
the TVA, a n d t h e University of Tennessee c o u l d
p r o v i d e a firm research foundation. Tennessee
already ranks f i f t e e n t h in t h e a m o u n t spent o n
research a n d d e v e l o p m e n t ( R & D ) . Businessg o v e r n m e n t c o o p e r a t i o n has been e n h a n c e d in
the past t w o years by the o p e n i n g of O R N L t o
private sector, proprietary research. 12 In terms of
quality of life, another factor important in attracting
such industry, Tennessee is similarly well-positioned.
Knoxville ranked e l e v e n t h a n d Nashville t w e l f t h
in a recent Rand M c N a l l y survey of t h e q u a l i t y of
life in 277 U.S. cities. The o n l y o t h e r District city
t o place a m o n g the t o p d o z e n was first-ranked
Atlanta. State officials, in c o o p e r a t i o n w i t h a
private f o u n d a t i o n , have begun t o f o r m u l a t e
organizational plans for a " t e c h n o l o g y corridor"
along t h e Pellissippi Parkway b e t w e e n Oak Ridge
a n d t h e M c C h e e Tyson airport. The c o n c e p t
should begin to b e c o m e reality d u r i n g 1983, b u t
t h e e c o n o m i c i m p a c t is likely t o be less this year
than in 1 9 8 4 and thereafter.

Construction
After a year of uncertainty, Tennessee's residential sector should experience slow b u t consist e n t recovery in 1983. A rapid d r o p in mortgage
rates triggered an u p t u r n in t h e housing market
beginning in July. Prospects for spring and summer
are hopeful; builders are m a k i n g preparations.
Between July a n d N o v e m b e r 1982, 832 singlefamily b u i l d i n g permits w e r e issued, a j u m p of 65

" H e r m a n Postma, " F e d e r a l l y F u n d e d R&D: N e w O p p o r t u n i t i e s
Tennessee," S u r v e y o f B u s i n e s s , ( S u m m e r 1982), pp. 1 2 - 1 3 .

in

35

percent (Chart 4). 1 3 The housing market in Nashville has been particularly resilient, but o t h e r
SMSAs are also showing improvement. However,
multifamily building has n o t y e t begun t o recover
(Chart 4).
Savings a n d loan associations also w e r e slow t o
benefit d u r i n g t h e turnaround. Total loans closed
by thrifts c o n t i n u e d t o fall t o $35 million in
S e p t e m b e r — a d r o p of 22 percent since the
"mini-peak" of late 1981 and early 1982. Caution
a m o n g potential h o m e buyers and c o m p e t i t i o n
f r o m seller financing and mortgage companies
retarded loan v o l u m e g r o w t h by S&Ls, although
by N o v e m b e r closings passed the previous high.
Nonresidential construction is still declining.
Because of an earlier building b o o m , the soft
market for office space has reduced contract
awards a n d building activity. The n u m b e r of
square feet a w a r d e d in contracts e d g e d steadily
d o w n w a r d b y 4 4 percent, to $1.6 million, between
December 1981 and N o v e m b e r 1982. Moreover,
congressional t i g h t e n i n g of eligibility requirements for state a n d local g o v e r n m e n t industrial
revenue bonds, effective in January, may further
d a m p e n commercial construction. Nonetheless,
many projects should c o n t i n u e w e l l into 1983.
The TVA is building a $158-million office complex
in Chattanooga. W h e n c o m p l e t e d in September
1984, the project should help revitalize t h e
central business district. 1 4 In Nashville, several

" E x c e p t w h e r e o t h e r w i s e indicated, c o n s t r u c t i o n d a t a are t h r e e - m o n t h
m o v i n g averages, seasonally adjusted.
" C h a t t a n o o g a T i m e s , O c t o b e r 22, 1982, p. B - 3 .

36




projects have been a n n o u n c e d : a c o n v e n t i o n
center, a $25-million renovation of several historic
buildings in Riverfront Park, the expansion of
Baptist Hospital, and the d e v e l o p m e n t of a n e w
office park.
A l t h o u g h t h e i m p r o v e m e n t in construction in
1983 is likely t o be m o d e s t in comparison w i t h
past recovery periods, it should mark the beginning
of e x t e n d e d gains d u r i n g the r e m a i n d e r of t h e
decade. Both t h e Census Bureau and t h e Bureau
of Economic Analysis (BEA) project that Tennessee's p o p u l a t i o n g r o w t h f r o m 1 9 8 0 t o 1 9 9 0
will exceed that of the nation and several neighboring states although t h e difference may be
small. 15 Because p o p u l a t i o n g r o w t h stimulates
demand for construction, Tennessee's construction
sector should also grow faster than those of the
nation and nearby states. H o w e v e r , M e m p h i s is
unlikely t o s h a r e in this trend. From 1 9 7 0 t o 1 9 8 0
it grew at only 9.5 percent c o m p a r e d t o rates of
more than 15 percent in other Tennessee SMSAs,
and it e x p e r i e n c e d a net o u t m i g r a t i o n of residents in their " p r o d u c t i v e years" (20-55). 16 Moreover, t h e slowing of p o p u l a t i o n g r o w t h in the
early 1980s t o less than 0.5 percent annually (see
Profile) indicates that construction will not be as
expansionary in the 1980s as in the 1970s.
G o v e r n m e n t cutbacks, including TVA budget
reductions, are depressing nonbuilding construction. N o n b u i l d i n g contracts in the state have
been steadily declining for over t w o and a half
years. In January 1 9 8 0 n o n b u i l d i n g contracts
w e r e $616 million; in N o v e m b e r 1 9 8 2 o n l y $ 5 2 4
million ( 1 2 - m o n t h cumulative rates). However,
sections of I-440 near Nashville are under construction. Airport expansions in several cities are
also planned. The recent increase in t h e federal
excise tax on gasoline may also stimulate nonb u i l d i n g construction since revenues f r o m this
hike are earmarked for state infrastructural repair
and d e v e l o p m e n t .

Public Sector
The d o w n t u r n in the p u b l i c sector is a primary
reason for the severity of the recession in Tennessee. G o v e r n m e n t is usually countercylical
especially in terms of e m p l o y m e n t , b u t a broad
and d e e p recession and federal b u d g e t cuts

" E c o n o m i c O u t l o o k , o p . c i t . , p. 136.
16
U.S. D e p a r t m e n t of C o m m e r c e , General Population C h a r a c t e r i s t i c s in
Tennessee, Vol. I (August 1982), pp. 4 4 - 7 ; D o n a l d W. Hastings, a n d J a n C.
Jacobsen, " T e n n e s s e e Net M i g r a t i o n Estimates: 1 9 7 0 - 1 9 8 0 , " S u r v e y of
B u s i n e s s , 18, 2 (Fall 1982), p. 7.

FEBRUARY 1983, E C O N O M I C REVIEW "

have reversed that pattern (Table 1). In t h e
1973-75 recession seasonally a d j u s t e d government e m p l o y m e n t grew 11.6 percent, whereas it
fell 8.7 percent d u r i n g t h e current recession. Job
losses are a result of d i m i n i s h i n g revenues a n d
cutbacks in TVA construction a n d operations.
The TVA's w o r k force d e c l i n e d f r o m almost
51,000 in August 1 9 8 1 t o f e w e r t h a n 4 0 , 0 0 0 last
August. The utility may furlough 7,000 m o r e over
the next five years.
Although government contributes only a slightly
larger p o r t i o n of jobs t o Tennessee t h a n t o the
nation, federal cutbacks in funds t o state a n d
local governments may be having a greater
impact on Tennessee than on its southeastern
neighbors. Government e m p l o y m e n t in Tennessee
declined m o r e in 1982 t h a n in the Southeast a n d
in the U n i t e d States, w i t h respect t o c o m p a r a b l e
months of 1 9 8 1 . Tennessee ranks 1 9 t h in t h e per
capita a m o u n t of federal funds received, whereas
other District states rank 2 5 t h or lower. 1 7 A b o u t
$100 million in federal funds have b e e n slashed
from Tennessee's b u d g e t of $4.5 billion. Federal
support of local transportation systems, such as
Chattanooga's CARTA, will be halved in 1983
and e l i m i n a t e d in 1984. Yet, C h a t t a n o o g a voters
defeated a local o p t i o n , o n e cent per gallon
gasoline tax t o offset t h e loss of $ 4 5 0 , 0 0 0 in
federal monies. If such resistance t o increased
taxes prevails statewide, a p r o j e c t e d b u d g e t
shortfall of $80-145 m i l l i o n appears certain.
Prolonged recession a n d an unresponsive tax
system have severely curtailed Tennessee's revenue
collections. Sales a n d m o t o r fuel taxes p r o v i d e
almost 60 percent of all taxes collected. Tax
receipts have been declining in real terms since
1979 (Table 2). Lower-than-anticipated collections
resulted in a $34 million shortfall in t h e first four
months of t h e present fiscal year. Revenues f r o m
Tennessee's sales tax d o n o t e x p a n d in concert
with e c o n o m i c growth. This leaves t h e state
government strapped in recessionary periods,
especially w h e n t h e y succeed o n e a n o t h e r as
rapidly as in the 1980s. 1 8 Revenue has increased
substantially only w h e n rates have been increased.
Some legislators are suggesting an i n c o m e tax,
but such a measure w o u l d necessitate a m e n d i n g

" U n i v e r s i t y of Tennesse, C e n t e r for B u s i n e s s a n d E c o n o m i c Research,
T e n n e s s e e S t a t i s t i c a l A b s t r a c t 1 9 8 0 , (5th ed.), Knoxville, T e n n e s s e e ,
1980, p. 5 6 9 .
18
The state's s a l e s tax has an e s t i m a t e d i n c o m e elasticity of 0.9. C e n t e r for
Business and Economic Research, University of Tennessee, A n E c o n o m i c
R e p o r t t o t h e G o v e r n o r o f t h e S t a t e of T e n n e s s e e o n t h e S t a t e ' s
E c o n o m i c O u t l o o k (Nashville, T e n n e s s e e : T e n n e s s e e State Planning
Office, February 1 982), pp. 11,74.

' FEDERAL RESERVE B A N K O F A T L A N T A




T a b l e 2. Value of Foreign Investment in Tennessee,
1978-81 (in millions of dollars)
Japan
West Germany
Canada
England
Belgium
Netherlands
Subtotal
Total Foreign Investment

585.8
41.7
29.9
26.9
26.7
26.3
737.3
793.7

Source: T e n n e s s e e Department of Economic and Community
D e v e l o p m e n t (telephone interview).

the constitution. This c u m b e r s o m e a n d rarely
used p r o c e d u r e requires affirmation by t w o
consecutive legislatures and subsequent approval
by t h e electorate. Even t h e n the tax w o u l d be
vulnerable t o challenge. A wage tax and an increase
in c o n s u m p t i o n taxes are possible alternatives.
W h a t e v e r measures t h e state undertakes t o
increase revenues and decrease costs in t h e
short run, t h e long-run o p p o r t u n i t y costs may be
even greater. Infrastructure will deteriorate if n o t
maintained a n d replaced in a t i m e l y fashion.
Tennessee's future labor force may suffer. The
state ranks comparatively high in the performance
of its c o l l e g e - b o u n d students. In 1980-81 Tennessee's S.A.T. scores averaged 475 in verbal a n d
514 in math, c o m p a r e d t o 4 2 4 a n d 4 6 6 , respectively, for t h e U n i t e d States and 4 0 9 a n d 4 4 5 ,
respectively, for 10 southern states (the District,
t h e Carolinas, Virginia, a n d Kentucky). H o w e v e r ,
a state Board of Education proposal t o raise
tuition at state-supported colleges and universities
p r o b a b l y will reduce enrollment.
What's m o r e , T e n n e s s e e a p p r o p r i a t e d $1,825
per s t u d e n t for e l e m e n t a r y and secondary
education, 4 3 r d in t h e nation. 1 9 If t h e state is t o
attract a d v a n c e d t e c h n o l o g y firms and o t h e r
industries that w o u l d help narrow the gap in per
capita personal i n c o m e b e t w e e n it a n d the
nation, it will have t o i m p r o v e the skills a n d
training of its w o r k force at a variety of educational
and skill levels. Current cutbacks b o d e ill for
Tennessee's f u t u r e labor force.

,9

T h e B o o k o f S t a t e s , 1 9 8 2 - 8 3 (Lexington, K e n t u c k y : C o u n c i l of S t a t e
G o v e r n m e n t s , 1982), p. 4 4 2 .

37

Energy
Energy has b e e n a key factor in Tennessee's
industrial g r o w t h since at least the 1930s, w h e n
t h e TVA was established t o harness t h e p o w e r of
the Tennessee River and help spur the developm e n t of an economically depressed region. For
several decades cheap and a b u n d a n t hydroelectric p o w e r enhanced the state's o t h e r comparative a d v a n t a g e s — n a t u r a l resources and lowcost labor. Industries such as aluminum, chemicals,
and p u l p and paper, intensive users of electrical
energy, currently consume one-fifth of the agenc/s
directly-sold energy. 20
During the 1970s, however, the TVA's pricing
edge began t o erode. Cheap hydroelectric power
came t o provide only 15 percent of the federal
utility's o u t p u t . From 1973 t o 1 9 8 0 TVA rates
grew at 11.4 percent a year, w h i l e the national
n o r m was 6.8 percent. M o r e o v e r , since t h e oil
crises of the 1970s, energy demand has increased
more slowly because of alternative sources a n d
conservation. Recently, d e m a n d has d r o p p e d
even more because of the recession. Industrial
kilowatt hours have fallen steadily since 1979.
After d r o p p i n g m o r e than 3 percent in 1 9 8 0 a n d
1981, d e m a n d d i p p e d by over 15 percent in
1982. Despite greater consumption by residential
and commercial users, total kilowatt hours fell
almost 6 percent through the first eight m o n t h s
of 1982. 2 1
Economic recovery will engender some imp r o v e m e n t , b u t reduced energy d e m a n d is b o t h
cyclical and secular. A l t h o u g h the TVA expects
rate increases t o taper off, remaining a b o u t even
w i t h inflation and 10 percent b e l o w national
levels, some businesses consider the cost difference negligible. Lastyear's cancellation of four
nuclear reactors for w h i c h $1.85 billion had
already been invested, probable congressional
t e r m i n a t i o n of t h e Clinch River breeder reactor
in 1983, a n d cost control will enable the TVA t o
reduce rate increases scheduled t o go i n t o effect
next October. H o w e v e r , these cutbacks are affecting o t h e r e c o n o m i c sectors. Still m o r e TVA
workers probably will be f u r l o u g h e d (see Public
Sector). C o m b u s t i o n Engineering, a TVA equipment supplier and Chattanooga's largest employer,
had t o reduce its w o r k force further by laying off
550 workers in January. 22 The TVA's consumption
" E c o n o m i c O u t l o o k , o p . cit., p. 118.
U.S. D e p a r t m e n t of Energy, E l e c t r i c P o w e r M o n t h l y (August 1982),
p. 67, a n d Federal Reserve B a n k of A t l a n t a d a t a base.
" W a l l S t r e e t J o u r n a l , D e c e m b e r 6, 1982, p. 20.
21

38




of 28.8 million tons of coal in 1982, the lowest in
14 years, has r e d u c e d coal miningactivities since
most of the state's reserves are sold t o the
utility. 2 3 A l t h o u g h Tennessee's coal p r o d u c t i o n
of 7.5-8 million tons is small c o m p a r e d t o that of
Kentucky, t h e e c o n o m i c i m p a c t of r e d u c e d dem a n d has b e e n c o n c e n t r a t e d on a f e w counties
in east Tennessee. In summary, b o t h the d e m a n d
and supply side look bleak for energy. O n e
harbinger of potential g r o w t h is the announcem e n t by t w o oil c o m p a n i e s of plans t o undertake exploratory oil a n d natural gas drilling in
portions of the Eastern O v e r t h r u s t Belt in Tennessee. 24

Tourism
Tourism is a significant source of e m p l o y m e n t
in Tennessee. The 73,000 tourist-related jobs in
1981 represented 4.2 percent of the state's
nonfarm e m p l o y m e n t , a slightly larger share t h a n
construction. The travel industry a c c o u n t e d for
4.5 percent of state tax revenues a n d 2.9 percent
of local revenues.
Last year the W o r l d ' s Fair d r e w m o r e than 11
million visitors, generated an estimated $ 5 0 0
million in spendingand $25 million in tax revenues,
created 6,700 jobs, a n d h e l p e d keep Knoxville's
u n e m p l o y m e n t rate w e l l b e l o w t h e state average
(see map). It also stimulated $ 2 5 0 million in
highway i m p r o v e m e n t s , construction of several
n e w hotels a n d parking garages, and plans for
r e d e v e l o p m e n t of d o w n t o w n Knoxville. M o r e over, t h e Fair's success had a c o m p l e m e n t a r y
effect o n tourist attractions t h r o u g h o u t t h e state.
A l m o s t all indicators of tourist activity increased
over 1981 levels. H o w e v e r , the Fair itself was less
profitable than h o p e d largely because of higherthan-anticipated interest payments ($9.6 million)
on its $30 million loan. At closing the Fair's net
revenues w e r e only $1 million rather than the
$8.5 million expected. 2 5
The o u t l o o k for tourism in 1983 is less positive
than in 1982, although there are some encouraging
factors. In Knoxville four new hotels have o p e n e d
w h e r e previously there was only one, and, o n
J uly 1, t h e city will have a n e w c o n v e n t i o n center.
Knoxville is w i t h i n a day's drive of 70 million
people. Consequently, it expects t o attract nu-

" K n o x v i l l e N e w s S e n t i n e l , N o v e m b e r 18, 1982, pp. A 1 - 2 .
" C h a t t a n o o g a T i m e s , O c t o b e r 20, 1982, p. B - 5 .
" K n o x v i l l e N e w s S e n t i n e l , N o v e m b e r 20, 1982, p. 1-A.

FEBRUARY 1983, E C O N O M I C R E V I E W "

merous convention visitors, particularly members
of smaller associations.
In 1983, t o u r i s m is likely t o be strongest at
established attractions a r o u n d Nashville a n d
Memphis. However, i m p r o v e m e n t of tourism in
Tennessee d e p e n d s o n national e c o n o m i c recovery. A large p o r t i o n of Tennessee's out-ofstate visitors are blue-collar workers f r o m t h e
industrial heartland. If u n e m p l o y m e n t in this
region does not fall, tourism in Tennessee c o u l d
decline this year. The most i m p o r t a n t influence
is likely t o be EPCOT, w h i c h should boost passthrough traffic along 1-75. However, since vacations
t o the e x p a n d e d W a l t Disney W o r l d n o w command more t i m e a n d discretionary i n c o m e (primarily for lodgings), less will remain for sightseeing
en route. Tennessee is likely t o suffer t h e sort of
" s i p h o n e f f e c t " f r o m EPCOT t h a t m u c h of t h e
Southeast felt f r o m the W o r l d ' s Fair in 1982.

Finance
From July 1, 1981, t o June 30, 1982, bank
deposits g r e w 8 . 8 p e r c e n t t o $ 2 1 . 7 million, w h i l e
loans grew 8.3 percent t o $13.7 million. Tennessee's loan-to-deposit ratio of 63.1 percent is
second o n l y t o Georgia in the Southeast. Employment in Tennessee's financial sector ( i n c l u d i n g
insurance a n d real estate) has n o t k e p t pace,
however. Indeed, j o b attrition has been more
severe than in 1 9 7 3 - 7 5 ( T a b l e 1). C o n s t r u c t i o n
and consumer s p e n d i n g d o w n t u r n s , w h i c h reduced t h e d e m a n d for credit, offer partial explanations; a n o t h e r factor is deregulation. Increased competition is forcing financial institutions
to be m o r e cost-conscious. These pressures
c o m b i n e d w i t h technological advances, such as
computerization, make labor a p r i m e target for
cost-cutting. However, in o t h e r states finance

e m p l o y m e n t has c o n t i n u e d t o grow. O n e probable factor distinguishing Tennessee's financial
sector from its counterparts in Florida and Georgia
is the general e c o n o m i c malaise that has characterized the state almost continuously since 1979.
W i t h o u t e c o n o m i c growth, finance is unlikely t o
be an e x p a n d i n g sector, especially in terms of
"employment.
In the shorter t e r m the o u t l o o k is promising. In
early a u t u m n e m p l o y m e n t in finance began t o
rise. Several parties are p e t i t i o n i n g t o establish a
new bank in H o h e n w a l d t o replace o n e that
failed last September. A revival in construction
a n d general e c o n o m i c recovery should stimulate
b o t h finance a n d real estate. Still, c o m p e t i t i v e
pressures of a deregulated e n v i r o n m e n t may
hold back j o b g r o w t h until labor p r o d u c t i v i t y in
t h e financial sector improves.

Trade
Retail sales in Tennessee in 1982 h e l d fairly
firm despite weak i n c o m e growth. S a l e s — b u o y e d
by W o r l d ' s Fair t o u r i s t s — w e r e up 4.7 percent
through t h e first 11 m o n t h s of 1982 f r o m yearearlier levels, w e l l ahead of t h e nation's 2.6 perc e n t rise. A u t o sales in late 1982 w e r e far ahead
of 1981 as a result of lower cost financing a n d
manufacturers' prices rollbacks. H o w e v e r , emp l o y m e n t in wholesale a n d retail trade remained
relatively weak. Trade jobs c o n t i n u e d t o e x p a n d
n a t i o n w i d e during most of the recession, yet in
Tennessee trade e m p l o y m e n t d e c l i n e d m o r e
sharply than in the 1973-75 d o w n t u r n (5.2 versus
3.2 percent respectively).
W i t h o u t t h e stimulus of the W o r l d ' s Fair in
1983, retail sales will d e p e n d o n i m p r o v e m e n t i n
t h e nation's a n d state's economies. Declining or
even stable interest rates should spur c o n s u m e r
spending, especially for goods usually purchased
on credit. Lower real rates should boost o u t p u t ,
e m p l o y m e n t , and i n c o m e in the state's m a n y
credit-sensitive industries a n d thus indirectly
stimulate retail sales. However, the comparatively
low growth rate in real personal income expected
by state forecasters for 1983 implies very m o d e s t
retail growth since personal income and consumer
s p e n d i n g are closely linked.

Agriculture
Farming is a m o r e i m p o r t a n t e m p l o y e r in
Tennessee than in most District states. Tennessee
' FEDERAL RESERVE B A N K O F A T L A N T A




39

has a larger p o r t i o n (5.5 percent) of its laborforce
e m p l o y e d in agriculture than t h e Southeast (3.5
percent). 2 6 Farmers in Tennessee, like those
throughout the nation, experienced another year
of low i n c o m e in 1982. W e a k d e m a n d and high
yields sharply l o w e r e d prices for c o m m o d i t i e s
f r o m year-ago levels. Because of the regional
distribution of agriculture, adverse conditions
had t h e greatest impact on west Tennessee a n d
t h e least on m i d d l e Tennessee.
For m i d d l e Tennesee's many livestock farmers,
1982 was a year of m i x e d results. H o g producers
i m p r o v e d profit margins, b u t returns for cattlem e n w e r e essentially low. A b u n d a n t supplies of
soybeans, the state's leading cash crop, depressed
prices a n d profits for many farmers, especially in
west Tennessee. Wholesale trade, revolving largely
around agriculture, is more i m p o r t a n t t o t h e
economy of Memphis than of any other Tennessee
SMSA (Chart 2). Last year's comparatively poor
agricultural conditions help account for that
city's relatively high u n e m p l o y m e n t rate (see
map).Tobacco was the most profitable crop in
1982, but severe rains in late s u m m e r damaged
some harvests and forced affected growers t o
accept lower prices. M a n y o t h e r crops failed t o
provide sufficient revenue t o cover costs.
Forestry provides only o n e percent of farm
cash receipts, b u t primary and secondary w o o d using industries e m p l o y a p p r o x i m a t e l y 61,000
workers w h o generate products w i t h a gross
value in excess of $2 billion, according t o a state
Forestry D e p a r t m e n t survey. W i t h prices d o w n
and many mill operations closed or w o r k i n g only
part-time, the industry is undergoing a serious
downturn.
I m p r o v e m e n t in agriculture in 1983 will probably be slight t o moderate. Lower f e e d costs in
1982 b o d e w e l l for livestock profit margins in
1983, and t h e d e m a n d for livestock should
improve with e c o n o m i c recovery. Crop surpluses
should w o r k d o w n slowly over t h e next t w o
years. Tobacco faces a d o u b l i n g of the cigarette
tax and a reduction of six cents per p o u n d in
price supports. The most optimistic o u t l o o k is for
forest products, w h i c h should be stimulated by a
n a t i o n w i d e u p t u r n in construction.

J6
27

F a r m L a b o r , F e b r u a r y 1 9 8 1 , p. 5.
U.S. D e p a r t m e n t of C o m m e r c e , 1 9 8 0 A n n u a l S u r v e y o f M a n u f a c t u r e s
( J a n u a r y 1 9 8 2 ) , pp. 16, 28.

40




International
International trade has b e c o m e increasingly
i m p o r t a n t t o Tennessee's e c o n o m y . From 1 9 7 7
t o 1 9 8 0 t h e v o l u m e of foreign trade grew by 24
percent per year t o $5.2 billion. Tennessee n o w
ranks second in t h e District and 1 5 t h in t h e
nation in the proportion of the value of shipments
a t t r i b u t a b l e t o exports. W i t h 14.5 p e r c e n t of its
m a n u f a c t u r i n g s h i p m e n t s b o u n d f o r f o r e i g n markets, Tennessee ranks higher than the nation's
average share of 14.1 p e r c e n t Chemicals, w i t h a
1 9 8 0 value of $1.4 billion, remain t h e leading
export.
Even t h o u g h exports c o n t r i b u t e d a smaller
share of manufacturing j o b s t o Tennessee than
t o the nation (11.4 vs. 13.7 percent, respectively),
at least t w o i n d u s t r i e s — t o b a c c o and c h e m i c a l s — .
a c c o u n t for a larger p o r t i o n of jobs. M o r e t h a n
one-quarter of t o b a c c o workers, c o n c e n t r a t e d in
m i d d l e a n d east Tennessee, rely on exports. The
Tri-Cities area, w h e r e m o r e than 8 percent of the
workers p r o d u c e goods for export, leads t h e
state's SMSAs in its d e p e n d e n c e o n foreign
trade. 2 7
Direct foreign i n v e s t m e n t is a n o t h e r i m p o r t a n t
international segment of Tennessee's e c o n o m y .
The state has succeeded in attracting considerable
"reverse" investment. Between 1978 a n d 1981
foreign countries invested almost $ 8 0 0 million
(see Table 2). Foreign i n v e s t m e n t in Tennessee
landholdings is a m o n g the highest in t h e nation,
although it represents only a b o u t 2.4 percent of
the state's total area. By far t h e biggest foreign
i n v e s t m e n t is Nissan's half-billion-dollar t r u c k
assembly plant. State officials expect Japan t o
c o n t i n u e t o be t h e primary foreign investor in
1983.
If the dollar continues the decline against
foreign currencies that began in late 1982, foreign
direct investment in manufacturing and agriculture
in Tennessee as w e l l as d e m a n d for the state's
exports should accelerate. However, depressed
conditions abroad p o r t e n d little i m p r o v e m e n t
for Tennessee's e x p o r t - o r i e n t e d industries in
1983.

— Bobbie H. McCrackin
(Sandra L Davis contributed

valuable research assistance to this

project)

FEBRUARY 1983, E C O N O M I C REVIEW "

Louisiana:
Thermostat Setting
Lower
Good prospects for construction and retail sales brighten Louisiana's outlook. But
lackluster growth in oil, gas, petrochemicals and port activity could make for a
modest recovery in 1983.
Louisiana's oil a n d gas industries generated
rapid state e c o n o m i c g r o w t h in t h e 1970s. The
Pelican State's e c o n o m y also was b u o y e d by the
growth of international trade t h r o u g h t h e state's
ports. As a consequence, t h e state virtually bypassed the s t o r m y 1973-75 national recession
and sailed t h r o u g h 1 9 8 0 u n m a r k e d by that
e c o n o m i c squall. By contrast, in 1982 Louisiana's
economic boiler c o o l e d dramatically; in 1983 its
temperature is likely t o rise slowly.
A spreading w o r l d w i d e oil a n d gas surplus
swamped Louisiana's e c o n o m y in 1982, m u c h
like the spring floods that periodically breach
Mississippi River levees. Virtually all indicators of
economic prosperity in Louisiana stalled in 1982.
However, by yearend at least o n e i m p o r t a n t
indicator of p e n d i n g r e c o v e r y — c o n s t r u c t i o n appeared to be gaining strength. There was also
hope that c o n s u m e r s p e n d i n g w o u l d i m p r o v e t o
help boost e c o n o m i c activity early in the state's
recovery in 1983.
As 1983 unfolds, e x p e c t e d gradual improvement in residential construction a n d c o n s u m e r
spending will be bolstered as N e w Orleans
prepares for t h e 1984 W o r l d Exposition. In
addition, moderate expansion of the w o r l d econo m y should reverse, by yearend, the slowing of
imports a n d exports t h r o u g h Louisiana's ports in
' FEDERAL RESERVE B A N K O F A T L A N T A




1982. The i m p o r t a n t oil, gas and p e t r o c h e m i c a l
industries are e x p e c t e d t o show little improvem e n t until midyear. Thus, the course and pace of
e c o n o m i c recovery in Louisiana in 1983 may be
a m e a n d e r i n g o n e that gains m o m e n t u m late in
the year.

Labor Market Developments
Louisiana's p o p u l a t i o n s p u r t e d t o 4 . 3 million in
t h e 1 5 - m o n t h p e r i o d f o l l o w i n g the April 1 9 8 0
Census, a c c o r d i n g t o Census Bureau estimates.
The state's 2.5 percent population growth d o u b l e d
the g r o w t h registered by the nation in t h e same
period; by contrast, d u r i n g t h e 1970s, Louisiana's
p o p u l a t i o n g r o w t h equalled the nation's 1.5
percent rate. Expanding j o b o p p o r t u n i t i e s in the
state's then-surging energy sector, its low tax
burden and living costs u n d o u b t e d l y c o n t r i b u t e d
t o t h e g r o w t h by attracting job-seekers f r o m
outside the state.
The recent energy bust is reflected in Louisiana's
labor force a n d e m p l o y m e n t statistics (see Table
1). The state's e m p l o y m e n t in N o v e m b e r was
41,000 less than a year earlier. By comparison,
t h e state's civilian labor force increased slightly
from N o v e m b e r 1981 to N o v e m b e r 1982 despite
a rise in the n u m b e r of d r o p o u t s f r o m the w o r k
41

T a b l e 1 . United States and Louisiana Labor Force*
Area and Employment

November 1982

November 1981

November 1 9 8 0

United States (000)
Civilian Labor Force
Employed
Unemployed
Rate

110,855
99,379
11,476
10.8

109,179
100,502
8,676
8.3

105,287
97,801
7,486
7.5

Louisiana (000)
Civilian Labor Force
Employed
Unemployed
Rate

1,877.2
1,676.2
201.0
10.7

1,872.0
1,716.8
155.2
8.3

1,755.2
1,635.3
119.9
6.8

73.7
65.9
7.8
10.5

72.9
65.7
7.2
9.9

69.1
62.8
6.3
9.1

Baton Rouge SMSA (000)
Civilian Labor Force
Employed
Unemployed
Rate

229.8
208.3
21.5
9.4

229.7
212.5
17.2
7.5

223.8
208.2
15.6
7.0

Lafayette SMSA (000)
Civilian Labor Force
Employed
Unemployed
Rate

100.0
93.6
6.4
6.4

94.4
90.5
3.9
4.2

81.8
78.8
3.0
3.7

Lake Charles SMSA (000)
Civilian Labor Force
Employed
Unemployed
Rate

76.0
65.2
10.8
14.2

82.5
75.0
7.5
9.1

74.2
69.2
5.0
6.8

Monroe SMSA (000)
Civilian Labor Force
Employed
Unemployed
Rate

55.4
48.6
6.8
12.3

56.4
50.6
5.8
10.2

54.6
49.8
4.8
8.8

New Orleans SMSA (000)
Civilian Labor Force
Employed
Unemployed
Rate

505.2
456.3
48.9
9.7

516.6
474.1
42.5
8.2

479.9
449.6
30.3
6.3

Shreveport SMSA (000)
Civilian Labor Force
Employed
Unemployed
Rate

159.8
142.2
17.6
11.0

163.1
150.3
12.8
7.8

155.7
144.6
11.1
7.1

Alexandria SMSA (000)
Civilian Labor Force
Employed
Unemployed
Rate

• D a t a not seasonally adjusted
Source: Louisiana Department of Labor

42




FEBRUARY 1983, E C O N O M I C R E V I E W "

force. As a consequence, t h e n u m b e r of unemployed was almost one-third higher in N o v e m b e r
than a year earlier. At 11.3 p e r c e n t the state's
seasonally adjusted unemployment rate in November e x c e e d e d t h e nation's rate of 10.7 p e r c e n t
Of the seven standard metropolitan statistical
areas in Louisiana, Lake Charles, at 14.2 percent,
had the highest u n e m p l o y m e n t rate, w h i l e Lafayette's 6.4 percent u n e m p l o y m e n t rate was t h e
lowest U n e m p l o y m e n t rates were also historically
high, at 18-25 percent, in some rural agricultural
parishes in north Louisiana at yearend.

Income and Trade
Louisiana's total personal i n c o m e rose by 8.2
percent from 1981, t o $43.7 billion, in t h e
quarter e n d i n g last June. It had increased by 16
percent a year earlier. That g r o w t h o u t d i s t a n c e d
every District state e x c e p t Florida. It ranked
Louisiana twelfth nationally, and was one percent
faster than the nation's personal i n c o m e growth.
The fast g r o w t h caused Louisiana's per capita
personal i n c o m e t o rise f r o m 88 percent of the
nation's level in 1 9 8 0 t o almost 91 percent in
mid-1981. Lingering effects of Louisiana's oilfired e c o n o m i c b o o m of 1979-81 a c c o u n t for
this robust income increase. But that fire d i m m e d
in late 1981 a n d nearly w e n t cold in t h e last half
of 1982.
The w e a k e n i n g of Louisiana's e c o n o m y is reflected in the 1.8 percent d e c l i n e in retail sales
for the first eleven m o n t h s of 1982 c o m p a r e d t o
the same period in 1981. By contrast, retail sales
increased by 2.6 percent for t h e nation over t h e
same period. In November, retail sales in Louisiana
were up 3.5 percent f r o m a year earlier while
retail sales rose 7.6 percent nationally. Thus, t h e
state has trailed t h e nation's r e b o u n d in retail
sales. But t h e retail sector was i m p r o v i n g at
year-end.
The n e w year-is likely s h o w c o n t i n u e d improvement in Louisiana's retail sector, particularly
when t h e s c h e d u l e d midyear federal tax cut
boosts spendable income. Nevertheless, income
and sales g r o w t h in t h e state in 1983 will likely
reverse its above-average p e r f o r m a n c e of recent
years if t h e recovery in the oil/gas industries is
delayed until midyear, as m a n y analysts expect.

Nonfarm Employment
Louisiana's three largest e m p l o y m e n t divisions
are trade, g o v e r n m e n t and services (see chart).
' FEDERAL RESERVE B A N K O F A T L A N T A




C h a r t 1 . Louisiana N o n f a r m E m p l o y m e n t
November 1982
Trans/Public Utilities

Trade
22.9%

8.0%

Government
19.7%

Finance
4,7%

Services
18.4%

Mining
6.0%

Manufacturing
12 3%

Construction
8.0%

Source: Louisiana Department of Labor.

H o w e v e r , t h e d i s t r i b u t i o n of Louisiana e m p l o y m e n t w o r k e d against t h e state in 1982. The small
finance and large services divisions have registered
(seasonally adjusted) gains in e m p l o y m e n t in
Louisiana since t h e national recession began in
July 1981, b u t those divisions account for a
smaller p r o p o r t i o n of j o b s in Louisiana t h a n in
the U n i t e d States or the District Employment in
the usually g r o w i n g wholesale a n d retail trade
division has fallen because 6f the severity of t h e
d o w n t u r n in Louisiana's e c o n o m y over t h e past
18 months. O n t h e o t h e r hand, government,
transportation, construction, and mining account
for a larger p r o p o r t i o n of jobs in Louisiana t h a n in
the nation or D i s t r i c t — a n d , e x c e p t for governm e n t , the state has lost jobs in each of these
sectors in t h e current recession.
Unfortunately, even t h e state's gain in governm e n t e m p l o y m e n t is likely t o be reversed in 1983.
A state hiring freeze has been imposed a n d layoffs
w e r e increasing going into the n e w year as a consequence of G o v e r n o r Treen's O c t o b e r order t o
cut state agency s p e n d i n g by 4.4 p e r c e n t
In general, e m p l o y m e n t has grown in t h e
services-producing sector of the nation's econo m y — t r a n s p o r t a t i o n , trade, finance, services, and
g o v e r n m e n t — e v e n during e c o n o m i c downturns.
In the District, services, finance and trade jobs
c o n t i n u e d t o grow t h r o u g h o u t m u c h of the
recession, w h i l e transportation a n d g o v e r n m e n t
e m p l o y m e n t held fairly steady. In Louisiana, a
small gain in total services sector e m p l o y m e n t
43

was s w a m p e d by large declines in construction
a n d manufacturing e m p l o y m e n t .
The spreading weakness of Louisiana's econo m y that shows up in e m p l o y m e n t figures is
painfully e v i d e n t in business bankruptcy data as
well. Business b a n k r u p t c y filings in Louisiana
increased by 75 percent, t o 496, in the t h i r d
quarter of 1982 over the year-earlier level. According t o a bankruptcy court official, filings
surged further in O c t o b e r and N o v e m b e r . W h i l e
some filings are by firms closely related t o the
energy s e c t o r — t u g b o a t and exploration companies, for e x a m p l e — s o m e unrelated firms also
are e n c o u n t e r i n g problems. Trucking, warehousing, and industrial supply companies are a m o n g
the firms seeking protection in b a n k r u p t c y court.
Unfortunately, the u n e m p l o y m e n t plaguing
Louisiana will probably decline o n l y slowly f r o m
its post-World W a r II record level. O n e reason is
that, in a recovery, e m p l o y m e n t gains lag prod u c t i o n increases. Firms operating well b e l o w
capacity typically increase employees' hours before hiring new workers. M o r e o v e r , the shortt e r m e m p l o y m e n t o u t l o o k for i m p o r t a n t manufacturing industries remains gloomy.

T a b l e 2 . Louisiana: M a n u f a c t u r i n g W a g e a n d
Salary E m p l o y m e n t
(in 0 0 0 ' s b y industry)

Manufacturing
Durable Goods
Lumber & Wood Products
Furniture & Fixtures
Stone, Clay & Glass Products
Primary Metals Industries
Fabricated Metals Products
Machinery, except Electrical
Electric & Electronic Equipment
Transportation Equipment
Other Durable Goods
Nondurable Goods
Food & Kindred Products
Apparel & Other Textile Products
Paper & Allied Products
Printing & Publishing
Chemicals & Allied Products
Petroleum & Coal Products
Petroleum Refining
Other Nondurable Goods

Nov.
1982
198.0
91.8
12.0
0.9
7.8
4.8
16.8
14.2
9.4
23.4
2.5
106.2
28.9
8.8
10.9
9.3
29.7
14.4
13.4
4.2

% Change
from
Nov. 1981
-22.2
-14.6
+0.1
0
-0.5
-2.6
-2.1
-2.0
-1.9
-5.4
-0.2
-7.6
-0.1
-0.9
-1.4
-0.3
-2.7
-2.0
-2.0
-0.2

Source: Louisiana Department of Labor, L o u i s i a n a L a b o r
I n f o r m a t i o n , various issues.

Market

Manufacturing
Manufacturing e m p l o y m e n t in the third quarter
of 1982 s l u m p e d t o levels not seen in Louisiana
since mid-1977; the lumber and w o o d products
industry was the only Louisiana's manufacturing
industries w h i c h had higher e m p l o y m e n t in Nov e m b e r than a year earlier (see Table 2). Factory
i n c o m e in the first half of 1982 fell 4.8 percent in
t h e state c o m p a r e d t o t h e last half of 1981. In
addition, the n u m b e r of n e w manufacturing
facilities s l u m p e d by 4 0 percent for the first eight
m o n t h s of 1982 w h e n c o m p a r e d to t h e same
months of 1981, and industrial expansions declined b y 5 7 percent d u r i n g t h e same period. Itis
clear from the statistics that manufacturing activity
in the Pelican State has slowed considerably in a
fairly short period of time, a n d prospects are not
bright for a rapid t u r n a r o u n d .
Louisiana's industries are closely linked t o
d e m a n d for mineral resources in the state. The
" o i l glut" and falling prices have p u t a d a m p e r on
w h a t previously was a vigorously e x p a n d i n g
industrial sector. Petroleum refineries a n d chemical plants along t h e Mississippi River have been
especially hard hit and have been p r o d u c i n g at
only 60 percent of capacity. In fact, e m p l o y m e n t
in p e t r o l e u m refining fell by 2,000 workers f r o m
44




N o v e m b e r 1981 to N o v e m b e r 1982 while chemical and allied products e m p l o y m e n t lost 2,700
workers. The more labor-intensive oil a n d gas
extraction industry saw e m p l o y m e n t s l u m p by
2,800 e m p l o y e e s t o 93,000 during t h e same
period. Altogether, e m p l o y m e n t was off 7,500 in
N o v e m b e r in t h e oil p r o d u c t i o n , refining and
chemical industries w h i c h e m p l o y e d over 140,000
Louisiana workers in 1981.
The s l o w d o w n also is affecting a cross-section
of Louisiana's o t h e r employers. For example,
d e m a n d for oil field supply e q u i p m e n t a n d
machinery used in the oil production and retrieval
process has p l u m m e t e d because of the s l o w d o w n
in drilling. Oil field pipe suppliers have experienced
large, u n w a n t e d inventory buildups.
A slowdown in the metals industry is consistent
w i t h n a t i o n a l t r e n d s . Kaiser A l u m i n u m a n d
Chemical C o m p a n y in Baton Rouge has laid off
m u c h of its labor force because of weak d e m a n d
for a l u m i n u m a n d t h e high cost of electricity a n d
natural gas needed t o run the p l a n t The fabricated
metals industry is also s l u m p i n g f r o m r e d u c e d
p r o d u c t d e m a n d . The Delta Southern Steel Fabricators Plant in Baton Rouge, for example, is
shutting d o w n for good. A national recovery in
FEBRUARY 1983, E C O N O M I C R E V I E W "

Oil Slips in 1 9 8 3
The oil and gas industries are driving forces in
Louisiana's economy, making Louisiana an important
"oil-patch" state. In fact, Louisiana ranks with Texas as
leading natural gas producing states and is third
behind Texas and Alaska in crude oil production.
Louisiana is also third in refining capacity. In 1981,
Louisiana produced 4 4 9 million barrels of oil, or 14
percent of the nation's total; gas production totaled
nearly 6.8 trillion cubic feet, more than one-third of the
nation's output; and state oil refineries were capable
of processing 2.5 million barrels per day, or more than
one out of eight barrels nationally. (At 1981 production
levels, Louisiana's 1981 proven reserves of oil and
gas will run out in 6.6 and 7 years, respectively.) But in
1982, Louisiana's oil industry soured. What went
wrong and what lies ahead?
A rapidly rising price for U.S. crude oil has swelled
the wellhead price of Louisiana oil in recent years. By
1981, the U.S. price climbed to $31.84 from an average
price of $8.96 in 1978. In Louisiana, the wellhead
price jumped from $19.38 to $ 3 4 in 1980-81 alone.
Prices increased as a consequence of the lifting of
federal price controls on domestically produced oil
and of the tight world energy market. Inflation added
to the staggering price increase. Meanwhile, the
Natural Gas Policy Act of 1978 strengthened the price
link between oil and unregulated new gas from extremely
deep wells (those at depths greater than 15,000 feet).
The high price of oil encouraged established firms
and speculative new exploration companies t o accelerate drilling for both oil and gas. The 5,379 oil and gas
wells drilled in Louisiana in 1981 represented a 6 0
percent increase from the level five years earlier. The
total for 1981 also eclipsed the previous record of
5,344 wells drilled in 1964. As drilling increased, oil
field supplier activity in tubular goods and other
products, rig rentals and leases, tugboat and other
services stepped up as well.
Oil exploration budgets are established o n the basis
of expected revenues and costs. Revenues and costs
are influenced by many f a c t o r s — i n c l u d i n g changing
demand for energy, availability of competing fuels,

1983 will help these durable goods industries
get b a c k o n t h e i r f e e t , b u t c o n t i n u i n g h i g h e n e r g y
prices w i l l l i m i t t h e state's g r o w t h p o t e n t i a l a n d
may cause n e w industries t o l o o k e l s e w h e r e for
p l a n t s i t e s in 1 9 8 3 .
S h i p b u i l d i n g is a l s o t r o u b l e d ; e m p l o y e e s h a v e
been laid o f f at A v o n d a l e Shipyards b e c a u s e of a
d o w n t u r n in s h i p b u i l d i n g a n d r e p a i r . T h e d o w n t u r n s h o u l d b e b a l a n c e d in l a t e 1 9 8 3 b y n e w
m i l i t a r y c o n t r a c t s . T h e N a v y has c o n t r a c t e d w i t h
A v o n d a l e t o b u i l d n e w fast logistics vessels f o r
t h e R a p i d D e p l o y m e n t F o r c e . T h e N a v y a l s o has
selected a n o t h e r Louisiana shipyard to p r o d u c e
workboats to transport shallow draft e q u i p m e n t
offshore.
' FEDERAL RESERVE B A N K O F A T L A N T A




and regulatory constraints. As the world recession
deepened in 1982, the softening of world oil demand
and prices invalidated the explorers' cost and revenue
projections.
The price of oil, instead of rising as many had
expected in 1982, fell. In November spot oil prices
were between $ 3 2 and $ 3 5 per barrel, down significantly from the $42 per barrel charged in 1981.
Conservation efforts by consumers and industrial
users faced with high energy costs also help explain
the limited demand for energy in 1982; the price
softening also reflects a slowing of inflation and the
increased supplies from non-OPEC producers.
In response t o the changing prospects, drillers
curtailed sharply theirexploration of costly new oil and
gas fields. Their cutback is reflected in the number of
idle drilling rigs. By late 1982 the average number of
drilling rigs in the state had dropped below 3 0 0 from
more than 4 5 0 a year earlier. Drillers focused instead
on developing less expensive established fields. This
cutback spread throughout the oil/gas and related
industries and then spilled over to the state's entire
economy as unemployment increased and income
growth in the state slowed. According t o the Louisiana
Division of the Mid-Continental Oil and Gas Association,
Louisiana's oil and gas industry in the early 1 9 8 0 s can
be described as "an industry that has recently experienced phenomenal growth and is now going through
a period of retrenchment and decline."
Forecasts of developments in the oil and gas industries
in 1 9 8 3 vary widely, but the consensus seems to point
to modest recovery around midyear. If previous business cycle patterns offer a useful guide, drilling would
follow the economy's recovery by three to five months.
However, possibly strong underlying trends may alter
the traditional course. Those include conservation
efforts by energy users and the move to substitute
stable domestic supplies of coal for volatile oil and gas
fossil fuels. The strength of these movements will vie
with the strength of economic recovery to determine
this important Louisiana sector's prospects in 1983.

It is d o u b t f u l w h e t h e r L o u i s i a n a ' s o i l - d r i v e n
e c o n o m y will experience m u c h n e w manufacturing
g r o w t h in 1 9 8 3 in t h e f a c e o f s l i p p i n g o i l p r i c e s
a n d t h e s p i l l o v e r e f f e c t s in o i l - r e l a t e d i n d u s t r i e s .
Any industrial expansion will be modest, w i t h an
u p t u r n in t h e e n e r g y industries n o t e x p e c t e d
until m i d y e a r (See Box).

Government
L o u i s i a n a ' s d e p e n d e n c e u p o n t h e o i l a n d gas
i n d u s t r y is d r a m a t i c a l l y r e v e a l e d b y t h e s t a t e ' s
c u r r e n t fiscal d i l e m m a . State r e v e n u e c o l l e c t i o n s
in t h e 1 9 7 0 s a n d e a r l y 1 9 8 0 s h a v e b e e n c h a r a c t e r i z e d b y high g r o w t h rates d u e t o e i t h e r tax
45

hikes or oil-related windfalls f o l l o w e d by a perc e p t i b l e slowing of revenue growth. The deregulation of oil prices a n d a skyrocketing price for
U.S. c r u d e oil, f r o m $12.64 in 1979 t o $31.84 in
1982, d o u b l e d Louisiana's severance taxes a n d
lease and royalty income, to $1.6 billion, f r o m
1979 t o 1982.
N o w , w i t h soft oil prices, the state faces a
different revenue picture. O v e r one-third of t h e
state's revenues are directly related t o oil a n d
gas. Because b o t h the severance tax o n crude oil
and the royalties on oil and gas are calculated on
a percentage of value of the product, a falling
price for p e t r o l e u m means less m o n e y in taxes
and royalties. (For every dollar price change for a
barrel of oil, state revenues change by $35
million at current prices and p r o d u c t i o n levels.)
Even w i t h stable prices, the state's mineral wealth
p r o d u c t i o n is d r o p p i n g 2-3 percent per year as
resources are d e p l e t e d , thus reducing revenues.
The state's Legislative Fiscal Office projects that,
unless taxes are increased o n n e w oil windfalls,
Louisiana will have t o cut back on t h e level of
services it provides.
Because of the weak state e c o n o m y and a
shortfall in e x p e c t e d state tax revenues of $120$ 1 3 0 million for the state's fiscal year e n d i n g
June 1983, GovernorTreen ordered state agencies
in O c t o b e r t o cut spending. He ordered that
spending be cut for the current fiscal year by 4.4
percent o n items comprising a b o u t half t h e
general f u n d budget. Also, a t w o - w e e k special
session of the legislature was called in January t o
consider changes in the state's u n e m p l o y m e n t
compensation. The state otherwise will have t o
b o r r o w as m u c h as $110 million f r o m the federal
government t o support its u n e m p l o y m e n t insurance trust f u n d through the m i d d l e of 1983.
In a d d i t i o n t o c u t t i n g spending, there is an
outside chance that the state's legislature will
pass n e w taxes in a special session in 1983. O n e
proposal, w h i c h d i e d in c o m m i t t e e last year,
w o u l d be to raise or revise the natural gas levy.
However, additional s p e n d i n g cuts appear likely,
squeezing the state's public sector severely.

Construction
Louisiana's construction industry outperformed
t h e nation's in 1982. Based on F.W. D o d g e
construction contract data for the first 11 months,
virtually all i n d i c a t o r s — n u m b e r of d w e l l i n g units,
residential and nonresidential building and nonb u i l d i n g c o n s t r u c t i o n — s h o w less weakness in
46




Louisiana than in the nation. In fact, the value of
total construction in the state was up nearly 50
percent f r o m 1981 b u t was flat for t h e nation in
t h e first 11 m o n t h s of 1982.
Nonresidential building, such as office a n d
hotel construction in N e w Orleans, a c c o u n t e d
for half t h e value of all construction in the state
for t h e 11 m o n t h s — u p 82 percent in 1982. The
value of n o n b u i l d i n g construction contracts was
also up, by 60 percent. Expensive p o w e r plant
and oil refinery projects account for the nonbuilding
surge.
The o u t l o o k for nonresidential and n o n b u i l d i n g
in 1983 is mixed. O n e favorable factor is t h e
$ 1 5 0 million in W o r l d Fair-related construction
slated t o begin early this year. Like m a n y major
U.S. cities, N e w Orleans has e x p e r i e n c e d an
office b u i l d i n g b o o m in recent years. In fact, in
terms of buildings u n d e r construction, N e w
Orleans is one of the fastest-growing metropolitan
areas in the country.
In general, the t i m i n g and strength of e c o n o m i c
recovery will strongly infuence office vacancy and
rental rates. In 1983, continuing construction may
o u t p a c e space a b s o r p t i o n t o p r o l o n g a degree of
"softness" in the market that d e v e l o p e d in 1982.
Some office space has been built speculatively
by developers b e t t i n g that t h e oil b o o m w o u l d
continue. Yet t h e potential major tenants for
m u c h of t h e space, oil services industries a n d oil
companies, have scaled back expansion plans.

i

*

I|

In N e w Orleans a n d elsewhere in the state,
industrial construction may also slow in 1983.
Engineering firms a n d p e t r o c h e m i c a l and o t h e r
industries in Baton Rouge, for example, n o t e d
weak markets as 1982 came t o an end. Continuing
excess capacity in petrochemicals will limit construction in that industry t o alterations a i m e d at
e c o n o m i z i n g o n industrial feedstock and conserving energy.

Residential construction should fare w e l l in
1983. The nominal value of all residential con- .J
struction contracts was off 4.3 percent, and t h e
a m o u n t of space 11 percent, for t h e first 10
m o n t h s of 1982 from 1981 levels. In the same
period, d w e l l i n g units w e r e off 8.2 percent.
However, o n e i n d i c a t o r s h o w i n g s t r o n g improvem e n t is the n u m b e r of single-family permits
issued. These permits w e r e up each m o n t h
except July f r o m M a y t o N o v e m b e r over comparable m o n t h s in 1981. Altogether, permits
increased 10.3 percent in the first 11 m o n t h s of
1982 over 1981.
FEBRUARY 1983, E C O N O M I C REVIEW

"

)

M u l t i f a m i l y construction has also s h o w n evidence of recovery. C o m p a r e d t o 1981, t h e n u m ber of permits issued is 3.0 percent higher for
January-November, 1982. However, builders and
realtors are o p t i m i s t i c that m u l t i f a m i l y construction will i m p r o v e this spring a n d s u m m e r if the
improved mortgage t e m s continue, as expected.

Tourism
Louisiana's tourist industry suffered a bad year
in 1982. Even local a n d less expensive tourism
was d o w n . Visitor days at U.S. Forest Service
recreation sites in t h e state, for example, fell 14
percent in the year e n d i n g S e p t e m b e r 30 from
the previous year; a t t e n d a n c e at state parks was
down 11.1 percent d u r i n g t h e summer. Visitor
center registrations from M a y through September
fell by more t h a n 10 percent in almost every
month. National Park Service visits w e r e a b o u t
the same as last year.
In more expensive segments of the tourist
market, p e r f o r m a n c e was worse. A l t h o u g h yearto-date lodgings tax receipts rose 2.1 percent t o
$8.3 million through O c t o b e r , m u c h of t h e increase was a t t r i b u t a b l e t o higher r o o m rates,
according t o the a c c o u n t i n g firm of Laventhol &
Horwath, w h i c h specializes in the h o t e l / m o t e l
industry. Occupancy rates were down. Convention
business also is r e p o r t e d t o be off, a n d oil-related
business travel—especially from Texas—is down.
Plane passenger arrivals data are mixed.
Declining tourism has contributed t o the state's
u n e m p l o y m e n t a n d revenue problems. In 1980,
the industry a c c o u n t e d for 71,000 jobs, or 4.5
percent of Louisiana's n o n f a r m e m p l o y m e n t ; it
contributed 4 percent and 5.1 percent of state
and local tax revenues, respectively. A l t h o u g h
only 2.5 percent of t h e state's personal i n c o m e
comes f r o m tourism, t h e industry provides m a n y
entry level jobs t o unskilled workers.
The o u t l o o k for Louisiana's tourist industry in
1983 is uncertain. The 1984 W o r l d ' s Fair in N e w
Orleans is e x p e c t e d t o generate 10,000 jobs,
bring 11 million visitors t o N e w Orleans, a n d
inspire five n e w hotels w i t h 25,000 first-class
hotel rooms. M o r e o v e r , d e v e l o p m e n t of t h e 82acre site should renew d o w n t o w n areas and
revive professional a n d c o m m e r c i a l interest in
central business district locations.
Hotel rooms in
increased w i t h t h e
1,200) guest rooms
C o m p l e t i o n of t w o

N e w Orleans have already
o p e n i n g of the first 500 (of
in the Sheraton N e w Orleans.
o t h e r hotels is s c h e d u l e d for

' FEDERAL RESERVE B A N K O F A T L A N T A




late 1983, as is the N e w Orleans C o n v e n t i o n a n d
Exposition Center, w h i c h will house the Louisiana
Pavillion d u r i n g the 1 9 8 4 exposition. After the
exposition, the center will be used for major
national c o n v e n t i o n s and trade shows. Since a
recent survey shows c o n v e n t i o n planners a n d
visitors favor N e w Orleans over all o t h e r cities
e x c e p t San Francisco, this expansion seems t o
b o d e w e l l for t h e f u t u r e of t h e city's tourist
industry.
However, the full impact of these developments
will not o c c u r until 1984; w h e t h e r tourism improves in 1983 d e p e n d s on the e c o n o m i c recovery. In fact, t o u r i s m t o N e w Orleans may be
off in 1983 despite a recovery, as conventioneers
and tourists postpone visits until the 1984 World's
Fair.

International
The Mississippi River system i s a t r e m e n d o u s l y
effective channel for moving w h e a t corn, soybean,
andotheragricultural shipments to w o r l d markets.
Four of the state's five d e e p w a t e r ports are along
the stretch of t h e river f r o m Baton Rouge t o
south of N e w Orleans. These ports handle over
4 0 p e r c e n t of the nation's grain exports, the
fastest-growing category of U.S. exports since the
1960s.
In a d d i t i o n , rapidly g r o w i n g coal s h i p m e n t s
have j o i n e d the Mississippi River barge a n d ship
traffic in grain a n d industrial supplies. In 1981
N e w Orleans became the leading U.S. port for the
m o v e m e n t of steam coal, handling some 13
million of t h e 110 million tons e x p o r t e d nationally; the value of coal exports in t h e first nine
m o n t h s of 1982 was up 39.2 percent over t h e
same period of 1981. Mississippi River ports also
serve a huge p e t r o c h e m i c a l c o m p l e x , i m p o r t i n g
petroleum and exporting chemicals and fertilizers.
The Lake Charles port, serving a large petrochemical c o m p l e x in s o u t h w e s t Louisiana, is t h e
state's fifth d e e p w a t e r port. It is also a major
e x p o r t e r of agricultural p r o d u c t s a n d ranks as the
nation's leading e x p o r t e r of rice.
During the 1970s, Louisiana seaports e x p a n d e d
their share of t h e nation's imports and exports. In
the 1981-82 recession, the N e w Orleans customs
districts share of imports declined; imports through
N e w Orleans d r o p p e d 14.9 percent in value in
the first ten m o n t h s of 1982 c o m p a r e d to a year
earlier, w h i l e U.S. imports fell 5.8 percent in the
same period. O n t h e o t h e r hand, t h e value of U.S.
exports fell 8 p e r c e n t in t h e first ten m o n t h s o f

47

1982 w h i l e N e w Orleans' exports fell by 6.8
percent.
These comparative differences reflect the N e w
Orleans district's concentration in agricultural
exports and petroleum imports. The world energy
glut sharply curtailed the value of U.S. oil imports
and thus their f l o w through the N e w Orleans
district. M e a n w h i l e , sluggish d e m a n d a n d abundant crops w o r l d w i d e w e a k e n e d grain prices,
d r o p p i n g the value of exports f r o m N e w Orleans.
(Despite falling prices in the U.S., the rising
foreign exchange value of the dollar raised the
real price of grain t o foreigners substantially.) But
nonagricultural exports w e r e off even more, and,
because N e w Orleans exports are c o n c e n t r a t e d
in agricultural shipments, N e w Orleans has gained
export market share.
The o u t l o o k for Louisiana's ports this year is
uncertain. As usual, w e a t h e r conditions will influence grain production and exports. In addition,
it is hard to foresee the implications of a n e w
Soviet leadership for U.S.-Soviet trade. President
Reagan has offered the Soviet U n i o n 15 million
metric tons of corn and w h e a t b e y o n d a m o u n t s
already specified u n d e r t h e c u r r e n t a g r e e m e n t , a
one-year extension of a previous accord. That
accord calls for the Soviet U n i o n t o b u y at least
six million tons of corn a n d / o r wheat, w i t h the
o p t i o n of purchasing up t o eight million tons.
Nevertheless, the o u t l o o k for U.S.-Soviet trade is
cloudy.
The strength of e c o n o m i c recovery here, in
Europe and elsewhere, will also influence grain
and other i m p o r t a n t exports a n d imports. As
international markets strengthen, trade should
resume the healthy g r o w t h of earlier years. Coal
exports from N e w Orleans in 1983, however,
may slow from the g r o w t h of the last f e w years. I n
addition, the sustained strength of the dollar in
1981-82 practically ensures that U.S. manufactured
exports will grow slowly, if at all, in 1983. The
overall o u t l o o k for Louisiana's ports in 1983 is for
weakness early in the year f o l l o w e d by gradual
recovery.

Agriculture
For farmers in Louisiana, 1982 was not kind.
Prices of Louisiana c o m m o d i t i e s not only failed
t o rise b u t plunged even further. Soybeans,
w h i c h provide a p p r o x i m a t e l y one-third of t h e
state's farm income, w e r e p r o d u c e d in record
a m o u n t s n a t i o n w i d e while d e m a n d w e a k e n e d
48




d u e t o t h e w o r l d w i d e recession and availability
of foreign substitutes. As a result, the price of
soybeans was 10 t o 15 percent lower than in
1981.
Rice, a n o t h e r major Louisiana crop, suffered a
worse price d e c l i n e despite a 10 percent cut in
plantings. Prices fell 3 0 percent as a result of large
carry-over stock f r o m 1981 a n d weak d e m a n d .
For m a n y rice growers, 1982 represented a year
of substantial losses as prices a n d yields failed t o
cover even o p e r a t i n g costs.
Louisiana cattlemen, w h o share 15 percent of
farm cash receipts, saw generally w e a k prices in
1982 that l i m i t e d revenue increases despite
their a t t e m p t s t o speed up cattle slaughter. Farm
cash receipts are estimated t o have fallen slightly
for the entire livestock sector, primarily because
of w e a k prices.
There is m i x e d news in related industries. The
shrimp industry is suffering a r e d u c e d harvest
this season w h i l e t h e d e m a n d for shrimp is
strong. The catch is l i m i t e d in the Gulf, possibly
reflecting the effects of unusually cold w e a t h e r
in 1981. The forest industry has probably b o t t o m e d
out f r o m the national recession in construction.
Louisiana p r o d u c t i o n of saw-timber d e c l i n e d
a p p r o x i m a t e l y 25 percent w i t h a similar slide in
prices in the year e n d i n g in late summer. The
good news is that yearend 1982 reports indicated
a p i c k u p in this industry.
While final figures for 1982 are not yet available,
farm i n c o m e for the year is e x p e c t e d to be lower
FEBRUARY 1983, E C O N O M I C REVIEW

"

than in 1981 because of the m a r k e d price
declines for Louisiana's major crops. Farm cash
receipts w e r e a b o u t 5 percent lower t h a n 1981
in 1982 because of t h e m a r k e d price declines for
Louisiana's major crops. Farm cash receipts w e r e
about 5 percent lower than in 1981 near yearend. C r o p farmers seem t o have fared the worst
although livestock farmers also did poorly.
What about 1983? The health of the agricultural
sector is closely l i n k e d t o the national e c o n o m y .
A moderate i m p r o v e m e n t in 1983 w o u l d help
some agricultural products. The forest products
industry w o u l d s h o w substantial i m p r o v e m e n t if
construction continues t o rebound. D e m a n d for
beef may also increase as e m p l o y m e n t rises a n d
consumers begin t o s p e n d a little more.
The i m p a c t of national e c o n o m i c recovery o n
farmers will be m o r e indirect, but an i m p r o v i n g

economic climate should help t h e m also. Increases
in acreage r e d u c t i o n programs, negligible cost
increases, a n d f i r m i n g crop prices are essential
for a revival of t h e Louisiana farm e c o n o m y .
Prospects appear favorable for most of those
conditions in 1983. If w e a t h e r a n d o t h e r environmental factors are favorable, t h e n 1983 should
be the year Louisiana's farm e c o n o m y begins its
comeback.
H o w e v e r , President Reagan's a n n o u n c e m e n t
in D e c e m b e r that quotas o n foreign sugar will be
relaxed offers m i x e d news for Louisiana. Sugar
refiners will benefit, w i t h o n e analyst estimating
that exports c o u l d e x p a n d by a b o u t 5 percent of
the industry's current annual sales. Yet t h e news
is unfavorable for Louisiana sugar growers, w h o
face stiff w o r l d c o m p e t i t i o n . M a r k e t s for rice are
also e x p e c t e d t o be sluggish in 1983.

— W i l l i a m J. Kahley
(Gustavo Uceda contributed
article.)

' FEDERAL RESERVE B A N K O F A T L A N T A




valuable research assistance in the preparation

of this

49

Alabama:
A Slow Recovery
Alabama, loaded with heavy manufacturing industries and high unemployment will be
slower to recover than most other states. Interest rates and import competition hold the
key to how well the state revives in 1983.
The e c o n o m i c crisis n o w facing m a n y communities around t h e Sunbelt refutes the p o p u lar m y t h that t h e Sunbelt e c o n o m y is i m m u n e
to national economic downturns. At last reading,
A l a b a m a — t h e " H e a r t of D i x i e " — h a d o n e of
t h e nation's worst u n e m p l o y m e n t rates. Beset
w i t h steel mill closings, layoffs at a u t o m o b i l e
part plants (tires, batteries, carburetors), t o u g h
times at M o b i l e ' s shipyards and a revenue
shortfall at t h e state treasury, e m p l o y m e n t has
been t r e n d i n g d o w n h i l l in the state t h r o u g h o u t
1982. By N o v e m b e r , the state's jobless rate
had c l i m b e d t o 15.9 percent.
U.S. Steel, o n c e t o u t e d as t h e state's largest
employer, shut d o w n its large Fairfield facility
last j u n e . W e a k d e m a n d for structural steel
c o m b i n e d with antiquated equipment left many
of the state's i m p o r t a n t industries vulnerable
t o imports. Republic Steel, Gadsden's largest
employer, has been operating at only 40 percent
of capacity. Nearly half of Gadsden's steel
workers are w i t h o u t jobs. M a n y o t h e r plants
have closed in 1982 a n d thus w o n ' t provide j o b
g r o w t h t o fuel the state's e c o n o m y in 1983.
They i n c l u d e a n u m b e r of textile mills in Tallassee, Greenville, and elsewhere; a u t o m o b i l e
parts plants in Sheffield a n d Tuscaloosa; a cigar
50




plant in Cullman, a cabinet p r o d u c i n g facility in
Russellville, an Alcoa a l u m i n u m s m e l t i n g plant
and a Teledyne aircraft engine facility in M o b i l e .
A r o u n d t h e t u r n of t h e century, northern
i n d u s t r y — a t t r a c t e d by rich deposits of coal,
limestone, iron ore and access to world markets
through Mobile's shipyards—located in Alabama
Alabama's e c o n o m y flourished as it m o v e d
f r o m low-wage farming a n d textile p r o d u c t i o n
t o high-wage durable manufacturing. Nearly a
third of t h e state's private n o n f a r m j o b s are in
m a n u f a c t u r i n g — 5 . 5 percentage points above
t h e national average and 13 points above its
bordering states. Moreover, almost half of those
factory jobs are in interest-sensitive durable
manufacturing. M a n y of these are high-wage
industries that have h e l p e d boost the state's
per capita i n c o m e from 73 percent of the
national average in 1956 t o 78 percent today.
As interest rate ceilings are gradually phased
out, such interest-rate sensitive sectors c o u l d
be further affected.
Alabama's economy is reeling from antiquated
physical and h u m a n capital and c o n s e q u e n t
j o b losses as the U.S. e c o n o m y shifts away f r o m
smoke-stack manufacturing industries t o m o r e
s e r v i c e - p r o d u c i n g a n d high-tech industries.
FEBRUARY 1983, E C O N O M I C REVIEW "

T a b l e 1 . Employment C h a n g e by Sector in Alabama
(from November to November)
Level
(thousands)
Nonfarm Employment
Private Nonfarm
Goods Producing
Mining
Construction
Manufacturing
Durables
Nondurables
Service Producing
Trade
Transportation
Finance
Services
Government

Absolute C h a n g e

Percent C h a n g e

1981-82

1981-82

1981

1982

1353.4

1319.9

-33.5

-2.5

1060.4

1023.5

-36.9

-3.5

441.3

407.1

-34.2

-7.7

17.1

16.2

-0.9

-6.5

66.4

63.5

-2.9

-4.5

357.8

327.4

-30.4

-8.9

172.0

152.0

-20.0

-11.6

185.8

175.4

-10.4

-5.6

619.1

616.7

-2.4

-0.4

275.0

271.8

-3.2

-1.2

71.8

70.5

-1.3

-1.8

-0.2

-0.3

2.3

1.1

3.1

1.1

59.3

59.1

213.0

215.3

293.0

296.1

Source: Bureau of Labor Statistics, U.S. Department of Labor.

Labor-intensive durable manufacturing is giving
way t o m o r e capital intensive,high-tech industries. Lofty interest rates have simply s p e e d e d
up the transition. Since A l a b a m a t e n d e d t o
have an above-national c o n c e n t r a t i o n of those
industries, it should n o t be entirely surprising
that its e c o n o m y is suffering f r o m deindustrialization. Thus, m a n y of the a p p r o x i m a t e l y 2 6 3 , 0 0 0
jobless Alabamians may not return t o their f o r m e r
jobs.
The o u t l o o k for A l a b a m a in 1983 is for a
moderate recovery b e g i n n i n g later than the
national upturn. The state's interest-rate sensitive manufacturing industries, hit hard by the
recession, will begin to revive if interest rates
continue their recent decline. If t h e recovery
becomes international, foreign d e m a n d for
exports should pick up, b e n e f i t t i n g A l a b a m a
products like coal, steel and industrial chemicals,
and stimulating the state's oil and gas production.
Despite these p o t e n t i a l l y positive influences,
it is likely to be around midyear before Alabama's
e c o n o m y begins t o revive.

Employment and Unemployment
As of July 1, 1 9 8 1 , Alabama's p o p u l a t i o n
numbered 3.9 million, representing a 0.7 percent
growth since t h e 1 9 8 0 Census. This g r o w t h is
less than half t h e 1.3 percent average annual
' FEDERAL RESERVE B A N K O F A T L A N T A




growth rate during the 1970s. Nearly 1.7 million
p e o p l e in the state w e r e either w o r k i n g or
seeking w o r k last year. W h i l e n o n f a r m e m p l o y m e n t c o n t r a c t e d by 3 percent last year, labor
supply e x p a n d e d 1.5 percent. During most of
1982, t h e n u m b e r of jobless Alabamians was
more than one-third higher than the year before.
Of t h e six n o n m a n u f a c t u r i n g sectors, four
(transportation, c o m m u n i c a t i o n , a n d p u b l i c
utilities; trade; finance, insurance, a n d real
estate; a n d services) essentially held steady or
d e c l i n e d slightly (Table 1). These patterns
w e r e similar t o national a n d regional trends
e x c e p t that finance, trade, a n d services cont i n u e d t o grow m o d e s t l y in b o t h the Southeast
a n d t h e U n i t e d States d u r i n g t h e same period.
C o n s t r u c t i o n e m p l o y m e n t d e c l i n e d sharply as
record high mortgage rates battered t h e state's
b u i l d i n g industry. A l t h o u g h figures for governm e n t e m p l o y m e n t in t h e state indicate g r o w t h
d u r i n g recent months, this picture is p r o b a b l y
spurious; instead, g o v e r n m e n t agencies, particularly at t h e state level, appear t o be hiring
students o n a temporary, part-time basis during
the summer. This t r e n d is n e w a n d is n o t
" f a c t o r e d o u t " by seasonal a d j u s t m e n t s based
on 10 or m o r e years of data.
Of t h e state's eight m e t r o p o l i t a n areas, une m p l o y m e n t was highest in Gadsden (22.3
percent in N o v e m b e r ) , w i t h Florence s e c o n d

51

at 16.9 percent. The Florence area has b e e n
hurt by n u m e r o u s plant closings, b u t International T e l e p h o n e and Telegraph's electrical
wiring facility and continuing layoffs at Reynolds
M e t a l p r o b a b l y d i d m o r e harm than others.
Huntsville's 13.0 rate is w o r r i s o m e because it is
higher than the national average and because
Huntsville is the focus of numerous high technology businesses, widely regarded as the source
of future e c o n o m i c growth. M o n t g o m e r y a n d
Tuscaloosa also had comparatively l o w rates,
12.6 a n d 11.4 percent, respectively, d u e t o t h e
downsizing of state g o v e r n m e n t a n d t o a u t o
parts plant closings.

Income and Trade
Alabamians' i n c o m e grew only 6 percent last
year, t o $33.6 billion, trailing national g r o w t h of
7.2 percent and w e l l b e l o w the state's 11.6
percent growth in 1981. However, with inflation
b e l o w 5 percent last year, even the meager rise
in nominal i n c o m e was sufficient t o boost real
living standards. Alabama's e c o n o m y — d i s p r o portionately concentrated in durable goods
m a n u f a c t u r i n g — i s particularly vulnerable t o
interest rates and the exchange value of the
dollar. High interest rates reduce d e m a n d for
durable goods disproportionately, and appreciation of t h e dollar against currencies of major
trading countries has reduced d e m a n d for
exports and increased d o m e s t i c d e m a n d for
foreign goods. Both of these factors w o r k e d
against Alabama's industrial sector in 1982.
Despite slower j o b growth, post-war record
unemployment, and below-normal income
growth, consumer spending held up surprisingly
well last year. Sales tax collections advanced
5.6 percent over t h e prior year and growth was
nearly t h r e e times t h e national increase. The
comparatively strong sales increase in 1982
must be i n t e r p r e t e d w i t h caution, however. It
may be m o r e of a reflection of weakness in
1981 t h a n of strength in 1982. M o r e o v e r ,
income-in-kind—Social Security unemployment
benefits, f o o d stamps, and aid for families w i t h
d e p e n d e n t c h i l d r e n — c o n s t i t u t e d the fastest
g r o w i n g c o m p o n e n t of personal i n c o m e last
year.
In September, value of total loans closed by
savings and loans was $19.6 million, 57 percent
higher than the previous l o w of N o v e m b e r
1981. The sharp increase in housing activity in
52




late 1982 is e x p e c t e d t o carry over i n t o spring
and s u m m e r of this year a n d boost t h e state's
b u i l d i n g material manufacturers.
Predictably, high mortgage rates a n d j o b
instability have e n c o u r a g e d a g r o w i n g percentage of Alabamians t o rent rather t h a n buy.
M u l t i f a m i l y housing has b e e n affected less
severely by t h e recession t h a n single family
housing. Multifamily building permits currently
are r u n n i n g above 1974-75 t r o u g h levels a n d
gained strength after mortgage rates began
declining in 1982.
A l a b a m a c o m m e r c i a l construction has b e e n
exceptionally w e a k since 1 9 7 9 . M a n u f a c t u r i n g
plant closings a r o u n d the state are a d d i n g a
t r e m e n d o u s a m o u n t of space t o the market. In
contracted square feet, the nonresidential comp o n e n t registered a 10-year l o w in 1982. Some
g l i m m e r of h o p e for 1983 surfaced in the latter
part of 1 9 8 2 , as contracted square feet j u m p e d
27 percent f r o m June t o N o v e m b e r .
During 1982, t h e n o n b u i l d i n g c o m p o n e n t —
roads, recreation, a n d religious b u i l d i n g s —
p r o v e d relatively stronger in A l a b a m a t h a n in
o t h e r parts of t h e Southeast as a result of
f u n d i n g f r o m oil lease revenue. N o n b u i l d i n g
contracts rose by 48 percent f r o m August 1 9 8 1
t o reach N o v e m b e r 1982's level of $456 million.

The Public Sector
Perhaps t h e most critical aspect of Alabama's
1983 o u t l o o k is its p u b l i c sector. After three
consecutive years of declining e m p l o y m e n t
and consequent lost incomes, the annual growth
of m o n e y f l o w i n g i n t o t h e state's coffers has
been falling (Chart 1). The A l a b a m a legislature
has less flexibility than o t h e r states in allocating
revenues. Nearly 9 0 percent of its revenues are
earmarked. Last spring, Governor Fob James
projected that revenues earmarked for the
Educational Fund w o u l d rise only 7 percent
over the prior year, a n d monies for the General
Fund w o u l d increase by 10 percent The Alabama
legislature established b u d g e t appropriations
based u p o n these projections, w h i c h assumed
that the e c o n o m y w o u l d i m p r o v e beginning in
the second half of last year.
Instead of improving, however, t h e recession
lingered, sending t h e jobless rate t o n e w highs
and placing a considerable drain o n the U n e m p l o y m e n t C o m p e n s a t i o n Trust Fund. Governor
FEBRUARY 1983, E C O N O M I C REVIEW "

C h a r t 1 . C o m p a r i s o n of C h a n g e s in Total
Tax C o l l e c t e d
20

r

16

llhl..
Percent Change

76-77 77-78

78-79 79-80

80-81

81-82 82-83*

Fiscal Periods: 1 9 7 6 - 1 9 7 7 t h r o u g h 1 9 8 2 - 1 9 8 3
•Represents collections for first 2 months of fiscal year 82-83.

James was not alone in his o p t i m i s m . Governors
in other southern states—Louisiana, Mississippi,
Tennessee, a n d G e o r g i a — i n i t i a l l y shared that
optimism b u t later o r d e r e d d e p a r t m e n t s t o t r i m
their budgets. G o v e r n o r James asked for a 10
percent r e d u c t i o n in t h e $1.4 billion e d u c a t i o n
budget a n d 15 percent cutbacks in areas o t h e r
than education. State g o v e r n m e n t e m p l o y m e n t
has been declining for t w o y e a r s — i n sharp contrast to the c o n t i n u e d increases d u r i n g t h e 197475 recession.
Budget officials e x p e c t t h e state's hiring problems t o w o r s e n in fiscal 1984. It is difficult t o
imagine that t h e state g o v e r n m e n t will be a
positive force for recovery in 1983.

Coal
Coal m i n i n g is an i m p o r t a n t industry in Alabama.
Direct e m p l o y m e n t comes t o 11,500 miners;
many m o r e workers are involved indirectly in
transporting coal. T w e n t y nine u n d e r g r o u n d and
250 strip mines o p e r a t e d in t h e state last year.
Alabama mines p r o d u c e d nearly 25 million short
tons of coal for industrial p o w e r a n d exports.
Alabama Power, the state's largest utility, depends
on coal for almost t h r e e fourths of its p o w e r
generation. A b o u t 10 million tons, or 85 percent
of the coal purchased by the c o m p a n y in 1981,
were low-sulfur and high-BTU coals from Alabama
mines. The current recession and lagging electricity
demand, however, have w e a k e n e d coal d e m a n d
and resulted in large inventory accumulation.
' FEDERAL RESERVE B A N K O F A T L A N T A




The state's industrial sector, hard hit by t h e
recession, has c u r b e d b o t h its coal and electricity
c o n s u m p t i o n . N o t o n l y is coal a major source of
energy in t h e U n i t e d S t a t e s — a c c o u n t i n g for 52
percent of d o m e s t i c electricity s u p p l y — b u t it is
even m o r e i m p o r t a n t in w o r l d w i d e markets. Yet
exports of metallurgical coal that b o o m e d d u r i n g
1981-82 r e p o r t e d l y are slowing as a result of
slower industrial g r o w t h in Japan a n d Italy, t h e
state's major e x p o r t markets.
The o u t l o o k for 1983 appears m o r e promising.
Utilities' large inventories have discouraged some
small producers, b u t an e x p e c t e d u p t i c k in
d e m a n d is likely t o increase overall coal o u t p u t .
The m i l d e c o n o m i c recovery e x p e c t e d in 1983
should stimulate electricity a n d coal d e m a n d
f r o m t h e state's energy-intensive industries. Coal
exports in 1983 also may be stimulated by
M o b i l e ' s p r o j e c t e d m i d y e a r expansion of t h e
M c D u f f i e coal t e r m i n a l t h a t will be able t o
handle an a d d i t i o n a l seven m i l l i o n tons of coal
shipments. But m u c h of this is p r e d i c a t e d o n
h o w well industrial p r o d u c t i o n recovers in Japan
and o t h e r major foreign markets.

Energy Demand
D u r i n g the last t w o decades, Alabama's energy
d e m a n d increased nearly t h r e e t i m e s faster t h a n
its p o p u l a t i o n growth. In 1980, coal represented
43 percent of the state's energy c o n s u m p t i o n ,
rising sharply in t h e last d e c a d e t o b e c o m e the
leading energy source. Petroleum d e m a n d has
also e x p a n d e d very rapidly in recent years w h i l e
use of natural gas has d e c l i n e d steadily. Nuclear
p o w e r a n d hydroelectricity are o t h e r i m p o r t a n t
energy sources for p o w e r generation. A l a b a m a
Power in 1981 o p e r a t e d t w o 8 6 0 megawatt
nuclear plants p r o v i d i n g 18 p e r c e n t of t h e company's generation. In a d d i t i o n the c o m p a n y has
13 hydroelectric facilities t h a t because of scant
rainfall p r o v i d e d o n l y 9 percent of its 1981
p o w e r generation.
The state's rapid industrialization has required
large plant i n v e s t m e n t t o a c c o m m o d a t e future
energy d e m a n d . This t r e n d will likely c o n t i n u e
given the state's vast energy resources, low-wage
labor, a n d port facilities for international trade.
Power plant expansion a n d higher rates are
being hotly d e b a t e d by state regulators a n d t h e
utility's management. The o u t l o o k for f u t u r e
long-term p o w e r construction d e p e n d s on h o w
well the parties can w o r k o u t their differences
53

a n d still preserve t h e state's low electricity bills
a n d a reliable p o w e r supply in t h e future.

Manufacturing
M a n u f a c t u r i n g e m p l o y m e n t in Alabama fell precipitously in 1982, losing over 30,000 workers
f r o m N o v e m b e r 1981 through N o v e m b e r last
year. M o s t of the falloff occurred in the durable
goods-producing sectors w h e r e nearly half of the
state's factory workers are e m p l o y e d . Alabama,
unlike many neighboring states, e m p l o y s nearly
one in four workers in factory jobs. The recessionsensitive nature of the state's heavy industries
makes a full recovery from depressed levels of
o u t p u t and e m p l o y m e n t unlikely in 1983. O n l y
after a national recovery is w e l l u n d e r w a y should
the total manufacturing picture brighten considerably in Alabama. A n o t h e r i n d i c a t i o n of
Alabama's battered industry, factory income, fell
by 4.5 percent f r o m the last half of 1981 t h r o u g h
the first half of 1982. The 37.2 average w e e k l y
hours w o r k e d in N o v e m b e r of 1982 in primary
metals industries were d o w n three a n d o n e half
hours f r o m a year ago.
A l t h o u g h the plight of the state's steel industry
has been w i d e l y - n o t e d , t h e Alabama e c o n o m y is
actually q u i t e diversified. In N o v e m b e r of 1982,
less than 8 percent of the state's factory workers
w e r e e m p l o y e d in t h e primary metals sector
(Chart 2). Ten years ago, 14 percent w e r e emp l o y e d in that sector. The state is b e c o m i n g less
d e p e n d e n t o n that recession-sensitive source of
jobs and income. A prospective upturn in demand
for heavy structural steel offers a ray of h o p e for
the steel industry in 1983. M o r e o v e r , increased
defense s p e n d i n g t o refurbish a n d build ships
w o u l d increase steel plate d e m a n d , as will the
public works project t o rebuild the nation's
highways. Steel plate is used in bridge construction.
The $4.4 billion federal infrastructure program
should favorably i m p a c t steel-producing firms in
the state by t h e e n d of 1983. A c c o r d i n g t o the
D e p a r t m e n t of Transportation, o n e o u t of five
bridges in the c o u n t r y needs major repairs. The
life of a bridge is a b o u t 50 years, and 4 0 percent
of the nation's bridges are already more than 4 0
years old.
The manufacturing of products used in a u t o
assembly is also i m p o r t a n t in the Alabama economy. Therefore, t h e o u t l o o k for domestic automobile production is critical t o Alabama's recovery.
A rebound in auto sales late in 1982 has stimulated
54




C h a r t 2. Durable G o o d s E m p l o y m e n t as a Share
of M a n u f a c t u r i n g E m p l o y m e n t
Primary Metals
4 7 %

Nation 1982

Building
Material
3.1%
Lumber
5.7%

Machinery
22.4%
Transportation
Equipment
9.2%
Alabama 1982

Primary
Metals
7.7% '

Machinery
9.7%

Building Material
7%

Other
3.5%
Ship Building
1.3%
Transportation
Equipment
6.6%

state firms p r o d u c i n g steering gears, a l u m i n u m
transmission cases, and especially tires. The state
is a tire manufacturing center w i t h capacity t o
p r o d u c e 14.5 percent of the national o u t p u t .
Since tire plants are dispersed t h r o u g h o u t t h e
state, any change in d e m a n d for tires w o u l d be
felt in m a n y regions. Large tire plants i n c l u d e t h e
Uniroyal facility in Opelika, the M i c h e l i n plant in
Dothan, the D u n l o p factory in Huntsville, a n d
t h e G o o d r i c h plant in Tuscaloosa. Goodyear's
Gadsden plant e m p l o y s a b o u t 3,700 a n d has
replaced U.S. Steel as the state's largest private
employer. The plant can manufacture 4 0 , 0 0 0
auto tires and 12,500 o t h e r tires daily.
For t h e first eight m o n t h s of 1982, the n u m b e r
of n e w manufacturing facilities that w e r e over a
half million dollars in cost was d o w n a b o u t 8
percent f r o m the same period last year. Table 2
lists selected firms announcing new plant locations
or expansions in 1982. M a n y of t h e n e w plants
are electronics or defense related. A distressing
d e v e l o p m e n t was t h e delay of the largest n e w
facility (in terms of announced capital investment)
in the history of t h e state. G r o u n d was s c h e d u l e d
FEBRUARY 1983, E C O N O M I C REVIEW "

T a b l e 2 . Capital Spending Plans - Alabama*
Company Name

Location

Investment
($ million)

SCI Systems

Arab

5

Electronics plant
(Defense, aerospace)

500

Scott Paper Co.

Mobile

80

Woodyard

N/A

Product

Employment

Mobile Oil Exploration
and Producing, S.E.

Bayou Labatre

1 billion

Natural gas
processing plant

Hall Chemical Co.

Theodore

40

Chemical reclamation

350

Hughes Aircraft

Eufaula

N/A

Defense related

100

Army

Huntsville

42.2

Classified electronics

Teledyne

Huntsville

N/A

Aviation-electronics
Space shuttle

Kimberly-Clark

Coosa Pines

36.5

Newsprint, pulp
Forest products

—
—

Martin Marietta

Huntsville

107

Space shuttle
External fuel tanks

United Space Boosters

Huntsville

12.6

Rocket boosters

Gold Star Co.

Huntsville

10

Electronics,
Television/microwave

Buck Chemical Co.

Childersburg

N/A

Munitions

Spiralux Ltd.

Boaz

2

Electronic p r o d u c t s

Parker Hannifin

Boaz

10

Fluid system c o m p o n e n t s

Dresser Industries

Eufaula

Multimillion

Product for e n h a n c e d
oil-gas recovery

—

—

plus 5 0 0
N/A

450/500
400
100-200
200
25

Listing represents spending plans of selected firms a n n o u n c e d in 1982; it is not all inclusive.
Source: Alabama Development Office

to be b r o k e n for General Electric's $1.5 billion
Lexan Manufacturing Complex near M o n t g o m e r y
in mid-1983. Flat industrial d e m a n d for plastic
was b l a m e d for t h e delay of o n e t o t w o years.
The Huntsville area is b e c o m i n g an i m p o r t a n t
center for high-tech industries in the state. Some
200 of the 500 firms in the city's industrial
directory are classified in the high-tech field, an
area certain to continue growing in 1983 because of
defense contracts.
Over 50 percent of Alabama's n o n d u r a b l e
e m p l o y m e n t is centered in apparel and textiles.
These sectors have been t r e n d i n g d o w n for
several years and lost 6,600 jobs last year. Apparel
and textiles should respond favorably t o a possible consumer-led recovery in 1983, b u t foreign
c o m p e t i t i o n c o u l d hold d o w n potential growth,
especially for t h e labor-intensive shirt manufacturers in t h e state. A l t h o u g h industry wages
remain low, d o m e s t i c firms will c o n t i n u e t o have
' FEDERAL RESERVE B A N K O F A T L A N T A




a t o u g h t i m e c o m p e t i n g w i t h cheap foreign labor
and products f r o m places like H o n g Kong a n d
South Korea.
The e n e r g y - p r o d u c i n g sector should p r o v i d e
some good news for Alabama in terms of enhanced
revenue collections for 1983. State records s h o w
that $ 4 4 9 million in revenues have already b e e n
a d d e d t o state collections f r o m leases covering
55,054 acres of M o b i l e Bay (signed March 1981).
Also, t h e state will receive royalty payments as
high as 28 percent from the sale of any petroleum
products recovered in t h e bay. A large inland oil
strike last July 30 miles north of M o b i l e should
begin p r o d u c i n g by m i d - 1 9 8 3 — a d d i n g further
t o state coffers.

Banking
The state's financial sector mirrors the economy's
weakness. A l a b a m a bank deposits grew by 5.8
55

T a b l e 3 . Orders for Manufactured Products Plunged in 1982
(millions of dollars)
January to November

Machinery, except electrical
Transportation equipment
Fabricated metals
Primary metals
Stone, clay, & glass
Total

Percent C h a n g e

1980

1981

1982

164,867
184,995
105,761
121,963
41,603

185,591
188,204
113,194
1 24,093
45,549

153,383
175,843
99,487
89,051
41,538

619,189

656,631

559,308

1980-81

1981-82

12.6
1.7
7.0
1.8
9.5

-17.4
-6.6
-12.1
-28.2
-8.8

Source: U.S. Department of Commerce, Bureau of the Census, M a n u f a c t u r e r s ' S h i p m e n t s , Inventories, a n d Orders, November 1981
ana fNovGrnDcr, 1 y o ¿ .

percent over the year, the slowest in the Southeast
Alabama currently ranks fourth among southeastern states (Alabama, Florida, Georgia, Louisiana,
Mississippi, and Tennessee) in t h e n u m b e r of
commercial banks and fifth in terms of deposits.
As of last N o v e m b e r , total deposits o f large
commercial banks had increased 6 percent over
the same p e r i o d a year earlier. Like account
holders elsewhere a r o u n d t h e country, A l a b a m a
depositors shifted transaction accounts t o interestpaying checking accounts. Negotiable Orders of
W i t h d r a w a l ( N O W accounts) w e r e up 35 percent over N o v e m b e r 1981, w h i l e d e m a n d deposits grew o n l y o n e percent. Reflecting j o b
uncertainty, Alabamians stepped up their savings
as t i m e deposits increased by 7 percent. Credit
u n i o n deposits increased by 24 percent f r o m
N o v e m b e r 1981 t h r o u g h N o v e m b e r 1982 w i t h
t h e b u l k of t h e increase in t h e savings and t i m e
d e p o s i t category. Savings a n d loan association
deposits in A l a b a m a also increased 4 percent
f r o m t h e same period a year ago w i t h the largest
absolute change c o m i n g f r o m an increase in t i m e
deposits. N O W accounts at Alabama S&Ls rose
74 percent f r o m N o v e m b e r 1981.

Oil and Gas
The surge in oil prices during the 1970s and
gradual phase-out of price controls o n domestically p r o d u c e d oil have increased t h e market
value of Alabama's p e t r o l e u m reserves. During
1981, some 212 exploratory wells w e r e drilled in
56




t h e state, almost t w i c e the n u m b e r drilled in
1975. There w e r e 54 million barrels of p r o v e n
crude oil reserves in 1 9 8 1 , 1 7 percent b e l o w the
level in 1970. Natural gas discoveries, however,
have increased dramatically d u r i n g recent years.
Natural gas reserves in t h e state are estimated at
636 billion c u b i c f e e t , a l m o s t f o u r t i m e s t h e 1 9 7 0
reserve level. M u c h of the drilling activity was in
the Black Warrior Basin, but other large discoveries
w e r e m a d e recently in t h e M o b i l e Bay area.
Declining d e m a n d for energy in 1982 has also
slowed the d e m a n d for natural gas. Drilling
activity fell 13 percent in 1982, a decline expected
t o persist this year. The o u t l o o k for 1983 is for
r e d u c e d o u t p u t a n d declining exploratory wells.

Tourism
Tourism is less important to Alabama's economy
than t o o t h e r states. Less than 5 percent of t h e
state's nonfarm jobs are in this sector. The
northern half of the state, particularly Birmingham,
attracts a b o u t half of Alabama's dollars f r o m
tourists, while the Gulf Coast garners o n l y onequarter. In 1981, a p p r o x i m a t e l y 25 million outof-state visitors traveled in A l a b a m a The largest
n u m b e r came f r o m Florida.
C o m p a r e d t o Florida and Louisiana, w h i c h rely
o n destination tourism by out-of-state travelers,
Alabama's tourist industry e n j o y e d a banner
year. This record was d u e largely t o local travel
a n d higher use of p u b l i c recreation facilities. The
n u m b e r of visitor-days at U.S. Forest Service

FEBRUARY 1983, E C O N O M I C REVIEW

recreation sites rose 6 percent in 1982. Attendance
at state parks was up 26.5 percent in August and
0.1 percent in S e p t e m b e r relative t o corresponding m o n t h s of 1981, a pattern typical of t h e entire
summer. The Corps of Engineers estimates that
use of Alabama recreation facilities in 1983 will
run 5 percent ahead of last year's 23,693,000.
Attendance at the state's major attractions rose
from 1 6 9 , 4 7 0 in S e p t e m b e r 1981 t o 192,073 last
September. Some of this 1 3.3 percent increase is
attributable t o the addition of t w o new attractions,
but state tourism officials estimate that attendance
was up d u r i n g most of this season. Visitor center
registrations rose in S e p t e m b e r f r o m 75,629 t o
78,797, or4.7 p e r c e n t Such increases were typical
this s u m m e r in A l a b a m a b u t n o t in Louisiana a n d
Florida, w h e r e f e w e r visitors registered t h a n in
1981. Yet recreational visits at National Park
Service sites d e c l i n e d t o 676,588 t h r o u g h September, 4 percent b e l o w t h e same m o n t h s of
1981. The N a t c h e z Trace Parkway s h o w e d t h e
greatest decline.

farm i n c o m e w o u l d r e b o u n d and debts c o u l d be
paid. Unfortunately, b u r g e o n i n g harvests in the
face of w e a k d e m a n d sent prices for most crops
tumbling. For most A l a b a m a crops, t h e returns
failed t o cover costs unless substantial aboveaverage yields w e r e achieved.
Alabama's livestock industry, w h i c h produces
60 percent of t h e state's farm cash receipts, fared
better than the crop sector in 1982. Unfortunately,
there was little in either sector t o p r o v i d e cheer.
H o g farmers e n j o y e d substantial increases in
pork prices t h a t should have i m p r o v e d profit
margins a n d eased their cash-flow problems. Yet
t h e p o r k - p r o d u c i n g sector, a c c o u n t i n g for just 5
percent of cash receipts, was t h e o n l y bright light
in livestock. Cattle prices f l u c t u a t e d a r o u n d
1981 levels, s h o w i n g o n l y slight strength, w h i l e
poultry prices were generally lower. Since poultry
and egg enterprises comprise t h e largest single
source of cash receipts, it is no surprise that
overall livestock returns are estimated t o be less
t h a n in 1981.

In t h e m o r e expensive segments of the tourist
market, p e r f o r m a n c e was relatively weak. Revenues f r o m t h e lodgings tax rose 47.1 percent
from September 1981 t o $886,945 last September,
but a state revenue officer cautions that 1981
was a particularly bad year. C o n v e n t i o n business
was r e p o r t e d t o be off in M o b i l e , a n d business
travel was d o w n in Birmingham. H o w e v e r , t h e
Birmingham C o n v e n t i o n a n d Visitors Bureau
reported that i m p r o v e d a t t e n d a n c e by local a n d
regional organizations has b u o y e d c o n v e n t i o n
attendance in Birmingham.
The o u t l o o k for Alabama's tourist industry is
uncertain. The W o r l d ' s Fair in N e w Orleans may
generate a large " s p i l l o v e r " effect in 1984. Fairdestined travelers along I-20, I-65, I-59 a n d I-85
are e x p e c t e d t o boost business in t h e state. O n e
new hotel o p e n e d in M o b i l e in D e c e m b e r a n d
another is scheduled to open in June. In Birmingham, W e s t i n a n d M a r r i o t t are breaking ground
for n e w facilities. The state has established a task
force t o d e v e l o p plans t o exploit o p p o r t u n i t i e s
afforded by the upcoming N e w Orleans exposition.

In 1983 t h e livestock sector is in a position t o
i m p r o v e its financial situation. W i t h higher prices
providing an incentive for expanding production,
t h e prospects for h o g producers look favorable
t h r o u g h o u t most of the year. C a t t l e m e n may also
find 1983 m o r e profitable as large crop harvests
reduce t h e cost of f e e d a n d as o t h e r costs remain
relatively stable. The p o u l t r y industry should
benefit even m o r e f r o m lower f e e d costs. The
entire meat-producing industry may find demand
for meat rising this year as the e c o n o m y slowly
regains its strength, inspiring consumers to spend
m o r e a n d eat better. It seems unlikely t h a t t h e
cost-price squeeze of 1981 will return t o bedevil
the industry in t h e near future.

Agriculture
For many A l a b a m a farmers, 1983 offers n e w
hope for a healthier farm e c o n o m y after still
another year of d i s a p p o i n t m e n t . After suffering
seasons of drought and depressed prices, farmers
had h o p e d that 1982 w o u l d be t h e year w h e n

' FEDERAL RESERVE B A N K O F A T L A N T A




Fortunately for some farmers, t h e crop w i t h t h e
greatest potential for a net loss per acre, cotton,
was blessed by exceedingly favorable g r o w i n g
c o n d i t i o n s a n d p r o d u c e d o u t s t a n d i n g yields.
The high yield, and f o r w a r d m a r k e t i n g by m a n y
large growers, p r o d u c e d profitable returns for
some Alabama c o t t o n farmers. M o s t o t h e r c r o p
farmers w e r e less fortunate. Either large crops so
depressed prices that losses w e r e incurred, or
yields failed t o reach a break-even level. The o n l y
profitable yields a p p e a r e d t o be peanuts.
The prospects for crop farmers in 1983 seem
o n l y slightly m o r e favorable. The 1983 acreage
r e d u c t i o n program will lead t o m o r e idle acreage
for field crops, but supplies appear t o o large for
prices t o i m p r o v e significantly. A n i m p r o v i n g

57

economy should increase demand but, assuming a
normal crop year, it will take some t i m e t o w o r k
d o w n the large surplus.
T w o o t h e r enterprises that failed t o benefit
during 1982 were the forest and seafood industries.
D e m a n d for l u m b e r f e l l in response t o the severe
recession in the construction industry. By yearend,
however, there was some indication that construct i o n was reviving and w i t h it l u m b e r production.
A p o o r harvest of shrimp, the state's primary
seafood p r o d u c t brought bad news to the coastal
area. W h e t h e r 1983 will be better d e p e n d s t o a
great extent o n external factors such as the
severity of the winter.
Alabama's farm e c o n o m y is entering 1983 w i t h
a m i x e d outlook. The livestock sector, especially
pork, has had a m o r e favorable year than t h e crop
sector and the indication is that 1983 should be
kind t o livestock farmers. M o r e stable costs, and
lower feed costs, portend favorable profit margins
w h e n c o m b i n e d w i t h stable or higher prices.
C r o p farmers, on the o t h e r hand, e n t e r e d the
1982 farm season h o p i n g t o r e b o u n d f r o m the
droughts, low yields, a n d depressed prices of
recent years. Instead, t h e y f o u n d still lower
prices because of excessive supplies. M a n y unk n o w n s c o u l d affect the c o m i n g farm season, but
the prospect n o w is for r e d u c e d acreage of most
crops with resulting smaller supplies. Farm income
for Alabama crop farmers should i m p r o v e above
1982 w i t h greater potential for profit. There is
little reason to believe, however, that a significant
t u r n a r o u n d in the Alabama farm e c o n o m y will
occur this year.

International
The port of M o b i l e handled a record 42.2
million tons of cargo d u r i n g the 1982 fiscal year,
an increase of almost 20 percent over fiscal
1981; the previous high was reached in fiscal
1980, w h e n 41.6 million tons moved over Mobile's
docks. The tonnage record was set despite sluggish
e c o n o m i e s here a n d abroad that have caused
b o t h U.S. exports a n d imports t o fall f r o m 1981
levels. The w e a k e n i n g of U.S. trade flows was
reflected in lower tonnage through M o b i l e in the
last t w o quarters of t h e latest fiscal year. This

d o w n w a r d t r e n d is likely t o c o n t i n u e well into
1983. The large increase in tonnage s h i p p e d in
t h e first half of the fiscal year was bolstered by
the surge in coal exports w i t h the o p e n i n g of the
n e w M c D u f f i e coal t e r m i n a l facility.
The c o m p o s i t i o n of M o b i l e ' s exports and imports reflects Alabama's industrial, agricultural,
and m i n i n g e c o n o m y . M a j o r o u t b o u n d commodities i n c l u d e coal, grain and forest products,
w h i l e steel and iron ore are i m p o r t a n t i n b o u n d
commodities (bauxite imports were also important
before the plant s h u t d o w n at Alcoa). A variety of
A l a b a m a - p r o d u c e d basic manufactures a n d machinery also c o n t r i b u t e t o export flows t h r o u g h
Mobile.
Alabama's employment related to manufactured
exports mirrors the national experience. Overall,
o n e o u t of 20 workers makes products for
export; in manufacturing, the share is m o r e t h a n
o n e o u t of 10. The most i m p o r t a n t Alabamap r o d u c e d m a n u f a c t u r e d exports are chemicals,
primary metals and miscellaneous manufactures,
while export production in the textile and apparel,
chemical, a n d rubber industries also exceeds
national averages.
The o u t l o o k for m a n u f a c t u r e d exports in 1983
is n o t bright because of the c o n t i n u e d effects of
high-priced d o l l a r - d e n o m i n a t e d goods. W h e a t ,
soybeans a n d corn exports should improve,
however, particularly if the Soviet Union increases
its purchases. Coal exports are likely t o c o n t i n u e
e x p a n d i n g rapidly. Overall, t h e f l o w o f trade
through M o b i l e seems likely t o pick up steam
after midyear.

Conclusion
Alabama's heavy concentration of interestrate sensitive manufacturing is likely t o delay its
recovery in 1983. A decline of t h e U.S. dollar
against foreign currencies, however, w o u l d boost
foreign demand for many of Alabama's p r o d u c t s coal, steel, farm products and industrial chemicals.
M o r e o v e r , a m o d e r a t e national recovery will
revive d e m a n d for energy a n d help Alabama's
coal, oil and gas industries. W i t h revenues trailing
projections in the 1982-83 fiscal year, state
officials e x p e c t little i m p r o v e m e n t until fall of
1983.

— C h a r l i e Carter
and David Avery

58




FEBRUARY 1983, E C O N O M I C REVIEW "

Mississippi:
Construction and
Consumer Spending
Are Keys to Recovery
Mississippi's key lumber industry looks forward to a rebound in home building.
Weaknesses in farming and in the oil and gas industries, however, suggest that
Mississippi probably will continue to fare worse than the nation in 1983.

Mississippi's economy seems to be headed toward
moderate growth in 1983. If the national e c o n o m y
picks up briskly d u r i n g the year, the state c o u l d
achieve strong growth by 1984. The initial recovery
depends heavily on a r e b o u n d in the construction
industry w h i c h appeared to be u n d e r w a y going
into 1983. That is w e l c o m e news for industries
such as l u m b e r a n d o t h e r w o o d products, household appliances, a n d textiles, w h i c h also should
show i m p r o v e m e n t w i t h a strong recovery in
home building. Such a recovery, in turn, remains
largely d e p e n d e n t o n interest rates, w i t h lower
rates t e n d i n g t o stimulate c o n s u m e r d e m a n d .
W i t h a c o n t i n u a t i o n of t h e current t r e n d t o w a r d
lower rates in 1 9 8 3 , a r e b o u n d appears in order.

c o n s u m e r confidence. This c o u l d stimulate apparel a n d o t h e r c o n s u m e r goods industries.
Yet, in spite of brighter prospects for housing
and related industries, a full-scale recovery will
be slow in coming. Mississippi's e c o n o m y seems
likely t o resume slow, steady g r o w t h b e g i n n i n g
this spring a n d perhaps speed u p by year-end.
U n e m p l o y m e n t may remain frustratingly high as
e m p l o y e r s k e e p p r o d u c t i o n closely aligned w i t h
sales; t h e y will p r o b a b l y hire m o r e p e o p l e only
w h e n a clear need exists. A l t h o u g h t h e unemp l o y m e n t rate was d r o p p i n g at the e n d of 1982, a
return t o the lower rates c o m m o n in past years is
n o t e x p e c t e d this year.

The apparel industry, i m p o r t a n t t h r o u g h o u t
the Magnolia State, should i m p r o v e as consumers
once again begin t o spend money. The additional
tax cut planned in July c o u l d w i e l d a stronger
impact o n c o n s u m p t i o n t h a n 1982's r e d u c t i o n
because it is likely t o c o i n c i d e w i t h an increase in

Industry: Waiting for Recovery

' FEDERAL RESERVE B A N K O F A T L A N T A




The m a n u f a c t u r i n g industry is Mississippi's
single most i m p o r t a n t employer. A l t h o u g h agriculture remains an i m p o r t a n t segment of the
state's e c o n o m y , industrialization has long since
59

C h a r t 1 . S e c t o r s of E m p l o y m e n t
in Mississippi

1950

7tL.

Agriculture
43%
y

r %

- X v - Government
8

Trade
14%

^
"^-t

22%

Manufacturing
13%
Agriculture
8%

1981
Trade.
/ \
18%
y

t
Manufacturing
25%

^

/^N.

—

^

. Government

Others
28%

replaced farming as t h e primary c o m p o n e n t
(Chart 1). Most of Mississippi industry is extremely
sensitive t o changes in interest rates and consumer
spending. The leading industrial e n t e r p r i s e s apparel, lumber, machinery, food, and transportation e q u i p m e n t — t e n d t o be affected directly
by significant shifts in interest rates ( w h i c h affect
housing and auto sales) and fluctuations in consumer s p e n d i n g (affecting apparel a n d f o o d
sales). Although sensitive t o changes in economic
conditions, t h e concentration of light industries
does have advantages as well. For instance, the
state is resistant t o the severe, longer lasting
recession typical of heavy industries such as
steel. Also, o n c e c o n s u m e r c o n f i d e n c e returns
a n d interest rates stabilize at lower levels, light
industry should r e b o u n d rather quickly.
During 1982, however, the full impact of the
recession w e i g h e d heavily on t h e state. Employm e n t in Mississippi's factories fell by 17,400
f r o m N o v e m b e r 1981 through N o v e m b e r 1982.
N e w incorporations have been t r e n d i n g d o w n ward, indicating little if any n e w growth. N e w
manufacturing facilities in the state fell by 14
60




percent in the first eight m o n t h s of 1 9 8 2 w h e n
c o m p a r e d w i t h t h e previous year. M o r e bad
news is that Mississippi's manufacturing i n c o m e
fell by 3.1 percent in t h e first half of 1982 f r o m
t h e last half of 1981. U.S. manufacturing i n c o m e
fell only 0.5 percent d u r i n g t h e period, indicating
the strain on Mississippi's manufacturing industries.
The apparel industry, Mississippi's largest emp l o y m e n t sector, lost jobs steadily in 1 9 8 2 as a
result of w e a k c o n s u m e r d e m a n d a n d the loss of
a growing share of the market t o imports. A p p a r e l
is highly labor intensive a n d the fast-changing
fashion scene has m a d e i n v e s t m e n t in hight e c h n o l o g y capital e q u i p m e n t nearly p r o h i b i t i v e
so far. Overseas competitors, w i t h t h e advantage
of low-cost labor, c o u l d retard g r o w t h in t h e
state's d o m e s t i c apparel sector even after an
e c o n o m i c upturn.
A bright spot in t h e state for 1983 should be
those industries related t o housing construction.
Businessmen in Mississippi's i m p o r t a n t l u m b e r
a n d w o o d industry are m o r e o p t i m i s t i c t h a n t h e y
have b e e n in t h e past year and a half. Falling
mortgage interest rates have fueled expectations
for a profitable spring season if housing starts
surge. Lumber a n d w o o d producers and b u i l d i n g
material suppliers are led by such names as
Masonite Corporation, Georgia-Pacific, a n d Weyhauser Company, each having numerous locations
in small c o m m u n i t i e s in t h e state. W h i l e these
are t h e large employers, n u m e r o u s smaller operations are located in virtually every county. The
pervasiveness of this industry accounts for its
strong i m p a c t on t h e state's e c o n o m y .
T w o o t h e r i m p o r t a n t sectors should benefit
from a consumer-led recovery. Mississippi plants
p r o d u c e m a n y h o u s e h o l d appliances, a sector
sure t o expand d u r i n g a housing recovery. A u t o
parts manufacturers should also c o m e o u t of
their slump as car sales accelerate. A l t h o u g h no
o n e industry is displaying notable strength as
1983 begins, the f o o d industry has s h o w n more
resilience than others. Food p r o d u c t i o n , t h e
state's f o u r t h largest e m p l o y m e n t category, adds
a measure of stability t o t h e state's j o b picture.
The sharp plunge in the energy sector is
disturbing. Energy-related industries p r o v i d e d
one of the f e w areas of Mississippi's strength
early in 1982. Drilling activity has p l u m m e t e d
f r o m near-record levels as a w o r l d oil glut has
forced prices down. Although prices are expected
t o stabilize and perhaps increase in 1983, several
i n d e p e n d e n t drillers and producers of drilling
e q u i p m e n t have already folded.
FEBRUARY 1983, E C O N O M I C REVIEW "

»

Defense s p e n d i n g seems sure t o c o n t i n u e as
an i m p o r t a n t factor in t h e Mississippi e c o n o m y .
Ingalls Shipyard in Pascagoula has b e e n a w a r d e d
some large contracts that will help offset the
slump in oil rig manufacturing, a relatively n e w
activity u n d e r t a k e n by the facility in an a t t e m p t
to diversify operations. C o n t i n u e d flights of the
Space Shuttle will also k e e p workers in Bay St.
Louis busy at the Rockwell International plant
where t h e shuttle's engines are tested.

Construction: Essential to Recovery
•

i

-

S

*

3

p

j

>

J
^

il .

,

'

:<\

Perhaps t h e key t o an e c o n o m i c recovery in
1983 lies w i t h a resurgence of construction
activity, especially residential construction. After
a slow start in 1982, t h e residential sector should
show modest gains this year. W h i l e t h e first half
of 1982 was e x t r e m e l y weak, a slow i m p r o v e m e n t occurred during the latter m o n t h s of the
year. Building permits (single- a n d multifamily)
and construction contracts began t o i m p r o v e
during late spring a n d a d v a n c e d slowly through
the rest of 1982 as mortgage rates declined. The
state's residential sector, t h o u g h i m p r o v e d since
1981, remains weak.
All residential c o n s t r u c t i o n indicators are l o w
compared to earlier peaks of the last 10 years. For
example, the n u m b e r of single-family b u i l d i n g
permits issued in N o v e m b e r 1 9 8 2 — 3 1 4 units o n
a three-month moving average, seasonally adjusted
basis—was only 37 p e r c e n t of t h e 1972 peak, 49
percent of the 1 9 7 7 high, a n d just 58 percent of
even t h e 1 9 8 0 " m i n i - p e a k . " As the overall Mississippi e c o n o m y strengthens, housing sales a n d
other residential indicators should c o n t i n u e their
modest i m p r o v e m e n t .
Even realtors and savings a n d loan officers are
optimistic. D u r i n g the final m o n t h s of last year,
mortgage rates fell b e l o w the " t e e n s " — i n November, FHA/VA rates had d e c l i n e d t o 12 percent. The flurry of activity t h a t began in t h e fall is
expected t o help support h o m e sales d u r i n g t h e
u p c o m i n g spring a n d summer. T h o u g h t h e loan
activity of savings a n d loans in Mississippi is t h e
weakest of any state in t h e region, loan officials
have reason for hope. Total loans closed by
thrifts increased by 24 p e r c e n t from $8.9 million
in O c t o b e r t o $11 million in November. Mississippi
was the first state in t h e region t o reverse t h e
decline in total loans closed. Thrift officers expect
pent-up d e m a n d a n d a c o n t i n u i n g d e c l i n e in
FEDERAL RESERVE B A N K O F A T L A N T A




mortgage rates t o nourish t h e increased loan
activity in 1 9 8 3 .
Nonresidential construction, in m a n y aspects,
is w e a k e r t h a n the residential c o m p o n e n t . In real
terms, nonresidential contract c o n s t r u c t i o n in
Mississippi is lower c o m p a r e d t o 1974-75 recession levels t h a n is residential contract construction. Late 1982's nonresidential contracts,
measured in square feet, s l u m p e d 24 percent
b e l o w 1974's trough, whereas residential units
contracted w e r e slightly above the low p o i n t set
in 1975. A l t h o u g h o f f i c e a n d industrial b u i l d i n g i s
e x p e c t e d t o pick up d u r i n g 1983, g r o w t h will be
slow a n d will trail t h a t of housing.
The n o n b u i l d i n g sector seems unlikely t o support m u c h construction activity. State and local
g o v e r n m e n t budgets are at austerity levels. Even
the Tennessee-Tombigbee W a t e r w a y project will
be w i n d i n g d o w n considerably d u r i n g 1983. Last
year, the waterway e m p l o y e d about 3,000 people,
most of t h e m c o n s t r u c t i o n workers. W i t h the
project m o r e than 80 percent c o m p l e t e , t h e
w o r k force most likely will be r e d u c e d by at least
50 percent by midyear. T h o u g h t h e " T e n n - T o m "
W a t e r w a y is not s c h e d u l e d t o be c o m p l e t e l y
finished until S e p t e m b e r 1 9 8 5 , almost all will be
navigable by t h e first part of 1984.

Agriculture: Record Cotton Yields
W h i l e agriculture e m p l o y s just 8 percent of t h e
state's w o r k f o r c e t o d a y c o m p a r e d t o 4 3 percent
in 1950, sales of farm products c o n t r i b u t e in
excess of $2 billion annually to the state's economy.
These products are the raw material base for
m u c h of Mississippi's i m p o r t a n t f o o d and fiber
m a n u f a c t u r i n g sectors. Clearly, w h e n agriculture
is suffering financially, m u c h of Mississippi's
e c o n o m y also feels the pain.
The dominant feature of Mississippi's agriculture
in 1983 may well be the financial distress afflicting
the state's farmers. In fiscal 1982, t h e state
a c c o u n t e d for half the total foreclosures a n d
liquidations reported among debtors of the Farmers
H o m e Administration across the six District states.
Farm d e b t in Mississippi exceeds $3 billion a n d
interest p a y m e n t s o n that d e b t in 1982 c u t
d e e p l y into net farm income. In recent years, farm
i n c o m e has also b e e n depressed by rising costs,
drought, and, in 1982, severely depressed prices.
Since 1980, net farm i n c o m e has averaged
only a b o u t half the levels set in 1978 and 1979
61

C h a r t 2. Mississippi Net Farm Income
$ MiL

111.

800 U

1978

1979

1980

1981

(Chart.?). In 1982 ideal growing c o n d i t i o n s led t o
record crops during a period of slack d e m a n d . As
a result, prices of most c o m m o d i t i e s have fallen.
T w o crops, cotton and soybeans, earn 45 percent
of total cash farm receipts and greatly affect t h e
state's farm e c o n o m y . Prices of b o t h crops w e r e
m u c h lower t h a n in 1981, b u t excellent yields
last year may have m o v e d some farmers from red
ink t o black. Even so, the majority of producers
lost m o n e y in spite of better-than-average production.
There was some good news for agriculture last
year, although its primary i m p a c t may occur in
the future. Construction began on the state's first
ethanol plant, e x p e c t e d t o p r o d u c e 5 0 0 , 0 0 0
gallons for a u t o m o t i v e use annually. The ethanol
will be distilled f r o m grain sorghum and corn,
creating a n e w source of d e m a n d for those
c o m m o d i t i e s . In addition, grain sorghum (also
k n o w n as milo) became the state's newest export
crop as a shipload left Pascagoula for Portugal last
fall. Further shipments are anticipated in the
future. The potential e x p o r t market, the low costs
of p r o d u c t i o n a n d other positive features could
bring substantial increases in acreage.
In spite of farm financial problems, the o u t l o o k
for 1983 appears more promising t h a n the last
three years. M o r e acreage will be idled in response
t o g o v e r n m e n t programs w h i l e t h e shift t o w a r d
d o u b l e c r o p p i n g will gain m o m e n t u m . As a result,
w h e a t plantings, w h i c h increased approximately
70 percent in 1982, will remain near that level in
62




1983. W h e a t also has t h e advantage of b e i n g a
low-cost crop. C o t t o n growers may w e l l find a
greater d e m a n d as the e c o n o m y picks up a n d
t h e textile industry increases p r o d u c t i o n . The
l u m b e r industry, w h i c h suffered a drastic slowd o w n in 1 9 8 2 , was beginning t o s h o w signs of
recovery going i n t o t h e n e w year. It is in position
t o show strong recovery w i t h c o n t i n u e d improvem e n t in construction. Expectations are r u n n i n g
high a m o n g l u m b e r m e n for a g o o d year in 1 9 8 3 .

Public Sector
State and local b u d g e t officials in t h e M a g n o l i a
State are c o n c e r n e d w i t h t h e same p r o b l e m s as
their counterparts in neighboring states. Revenues
f r o m sales a n d i n c o m e taxes are e x p e c t e d t o fall
short of projections, requiring action o n t h e part
of the state government. Early in 1982, the
National Governors Association projected that
Mississippi w o u l d e n d its 1983 fiscal year w i t h a
$25 million deficit. Revenues w e r e trailing projections by as m u c h as $11 million in the first four
m o n t h s of the 1983 fiscal year. This makes
conditions especially severe for Mississippi since
it was o n l y a year earlier that Governor W i n t e r s
o r d e r e d a $76 m i l l i o n b u d g e t cut. State law
prohibits operating deficits in excess of 2 percent
of projections. Public sector e m p l o y m e n t has
d e c l i n e d for t h r e e years in a row, in sharp
contrast t o past recessions.
Like o t h e r states, Mississippi is e x p l o r i n g ways
of raising revenue. Early last year, t h e state w e n t
t o m o n t h l y , as o p p o s e d t o quarterly, reporting of
sales tax revenue. Second, it f o l l o w e d o t h e r
states by raising t h e gasoline tax. Third, the
p r o p o s e d 3 percent increase in the severance
tax on natural gas is likely t o be r e i n t r o d u c e d this
year. The funds w o u l d finance statewide kindergarten programs t o help raise educational a c h i e v e
ment.
As t h e recession lingers, it seems d o u b t f u l that
several special a t t e m p t s t o raise revenue will
succeed in avoiding additional cutbacks in state
e m p l o y m e n t and s p e n d i n g in 1983.

Trade: Potential for Growth
Partially in response t o w e a k markets for commodities, trade flows t h r o u g h Mississippi ports in
1982 w e r e disappointing. Both exports and imports slowed substantially from t h e previous
FEBRUARY 1983, E C O N O M I C REVIEW "

(

yeaKs lackluster performance. This year should
see modest i m p r o v e m e n t as economic recoveries
in the U n i t e d States a n d industrialized countries
of Western Europe gain m o m e n t u m .
Pascagoula's t w o harbors account for a b o u t 90
percent of Mississippi's international trade volume,
but the state's o t h e r major port, Gulfport, is an
important entry p o i n t for tropical fruits f r o m
Central America. The s l u m p in trade f l o w i n g
through Mississippi's ports ranged f r o m 2 0 t o 30
percent in 1982. It was l i n k e d t o e c o n o m i c
weakness abroad w h i c h has slowed fertilizer,
grain, a n d w o o d and paper products exports.
Further, the w o r l d oil glut has curtailed oil imports
at Chevron's oil c o m p l e x on Pascagoula's Bayou
Casotte harbor.
Trade in Mississippi, and elsewhere, has b e e n
affected by changing exchange rates. The dollar
has strengthened greatly relative t o m a n y foreign
currencies, making U.S. products more expensive
for overseas buyers. Even w h e r e American commodities such as corn have experienced significant
domestic price declines, t h e d o l l a r s increasing
value has k e p t the price t o foreign buyers at a
higher level. A t ports that handle large a m o u n t s
of farm c o m m o d i t i e s such as Pascagoula, the
result is a decline in activity.
The i m p r o v e m e n t in Mississippi's trade foreseen for 1983 hinges o n several factors. Trade
growth w i t h Central A m e r i c a and t h e Caribbean
will be spurred by t h e Caribbean Basin Initiative.
Congress has a p p r o v e d a $ 3 5 0 million foreign
aid package and is considering trade concessions
for products f r o m t h e area. The o p e n i n g of a n e w
cold storage facility at Pascagoula last August
* opened up the potential for increased poultry
exports. Chevron's e x p a n d e d refinery facilities,
possibly o p e n i n g late in 1983, will provide additional d e m a n d for oil imports.
A n o t h e r sign of the s l o w d o w n in c o m m e r c i a l
activity affecting b o t h Mississippi a n d the nation
has been the sharp d r o p in traffic along t h e
Mississippi River d u r i n g 1982. N u m e r o u s barges
are idle a n d those in o p e r a t i o n f r e q u e n t l y have
trouble f i n d i n g cargoes for a r o u n d t r i p b e t w e e n
ports. There are reports of some failures occurring
among carriers w i t h others near closure. Some
observers c o n t e n d t h e d e c l i n e in business is the
(
worst since t h e Great Depression.

1

I

(

'

Tourism: Priming for 1984
W h i l e t o u r i s m is less i m p o r t a n t in Mississippi
than in most Sixth District states, it still accounts
FEDERAL RESERVE B A N K O F A T L A N T A




for a b o u t 30,000 jobs, o r 3 . 6 percent of t h e state's
n o n f a r m e m p l o y m e n t . Because m a n y tourist
jobs are unskilled or entry-level positions, t h e
c o n t r i b u t i o n t o personal i n c o m e is small. Yet
tourist expenditures a m o u n t to nearly 10 percent
of the state's retail sales tax collections. Expenditures are c o n c e n t r a t e d in the Jackson area a n d
t h e Gulf Coast, w h i c h has hosted t h e Miss USA
pageant for several years.
Mississippi's tourist industry e n j o y e d a better
s u m m e r in 1982 t h a n states such as Louisiana
and Florida that rely o n " d e s t i n a t i o n " travel by
out-of-state and foreign visitors. For example,
despite a near d o u b l i n g of fees, visitor days at
U.S. Forest Service recreation sites in Mississippi
rose slightly f r o m 1981's level. Yet recreational
usage of major lakes and state a n d national parks
declined. Revenues f r o m t h e lodgings tax fell 2.6
percent in S e p t e m b e r c o m p a r e d t o S e p t e m b e r
1981. The c o u n t y r o o m tax in the Gulf Coast
area, however, was 25-30 p e r c e n t ahead of last
year, according t o a local Convention and Visitors
Bureau spokesman. Air travel was also off except
at Gulfport-Biloxi, w h i c h had nearly 25 percent
m o r e arrivals this past N o v e m b e r t h a n in 1981.
The o u t l o o k for Mississippi's tourist industry
appears promising, although significant improvem e n t isn't likely until 1984. Industry representatives are o p t i m i s t i c a b o u t t h e u p c o m i n g N e w
Orleans W o r l d ' s Fair. An e c o n o m i c i m p a c t study
estimates that t h e 1 9 8 4 e x p o s i t i o n will bring
m o r e than a million n e w visitors t o (or through)
Mississippi and will generate m o r e than $ 1 2 0
million in tourist expenditures.

Labor Force
The Census Bureau's latest survey (July 1,
1981) estimated Mississippi's p o p u l a t i o n t o be
2,531,000. Between April, 1 9 8 0 a n d July, 1981,
the, p o p u l a t i o n grew o n l y 0.4 percent, a d e c i d e d
d e c l i n e f r o m the annual average rate of 1.4
percent d u r i n g t h e 1970s. E m p l o y m e n t of t h e
state's labor force of slightly over o n e million
d e c l i n e d d u r i n g 1982, despite a slight rise d u r i n g
the spring. U n e m p l o y m e n t grew rapidly t o reach
12.7 p e r c e n t of t h e labor force in N o v e m b e r
(Chart 3), second o n l y t o A l a b a m a in t h e District
a n d w e l l a b o v e t h e nation's rate of 10.8 percent.
Of t h e t h r e e standard m e t r o p o l i t a n statistical
areas in Mississippi, Pascagoula-Moss Point suffered t h e highest u n e m p l o y m e n t rate (1 5.5 percent in N o v e m b e r ) . Jackson had t h e lowest rate
63

Finance

C h a r t 3. Mississippi Unemployment Rate
14

12

10

I

Percent

:

i

rv

6

a
4
70

72

74

76

78

80

J
82

84

(8.3 percent in N o v e m b e r ) , w i t h the help of
g o v e r n m e n t e m p l o y m e n t that helped stabilize its
labor market.
Mississippi's three largest n o n m a n u f a c t u r i n g
e m p l o y m e n t sectors are g o v e r n m e n t (22.8 percent), trade (19.9 percent), and services (14.7
percent). G o v e r n m e n t accounts for a larger proportion of jobs in Mississippi than in t h e U n i t e d
States, while services a n d trade account for a
smaller share than in the nation. This distribution
bodes ill for the state's e m p l o y m e n t since governm e n t e m p l o y m e n t appears t o be waning, w h i l e
trade and services promise t o be primary sources
of j o b growth.
Moreover, even these " g r o w t h " sectors are
faring worse in Mississippi than in the District or
the nation. Of t h e six n o n m a n u f a c t u r i n g sectors,
four—transportation, communication, and public
utilities; trade; finance, insurance, and real estate;
and s e r v i c e s — h e l d steady or d e c l i n e d less than
1.5 percent over the previous year. G o v e r n m e n t
e m p l o y m e n t decreased by 2-4 percent, a n d
construction e m p l o y m e n t d r o p p e d more than
10 percent during the summer.
In a recent survey of large southeastern employers, most Mississippi respondents w e r e pessimistic a b o u t the o u t l o o k for e m p l o y m e n t in the
m o n t h s ahead. Responses were almost evenly
divided b e t w e e n those w h o expected no change
and those w h o e x p e c t e d further layoffs.
64




G r o w t h in c o m m e r c i a l bank deposits in Missis
sippi has b e e n only average, increasing at ai
annual rate of 11 percent t o $10.5 billion durin:
the first 11 m o n t h s of 1982. Vigorous g r o w t h if
bank deposits is unlikely until economic condition
improve. Loans have grown at an 8 percent rate fo
for the same t i m e period, reaching $6.6 billion
This represents substantially higher g r o w t h thar
in recent years. In 1979-80, for instance, the
growth rate was a m e r e 2 percent. A loan-deposi
ratio of 63 percent leaves r o o m for a f u r t h e
increase in loan activity, a n d t h e prospect o
lower interest rates a n d a stronger e c o n o m y ir
1983 should increase loan d e m a n d . In a d d i t i o n
the cost of funds t o financial institutions shoulc
be lower t h a n in 1982, although the n e w deregulated accounts will certainly limit the gains in this
area Profits are likely to i m p r o v e for most lenders,
although loan delinquencies probably will remain
above n o r m a l for m u c h of the year.

Income
Total personal i n c o m e in Mississippi grew by
6.5 percent in the fiscal year e n d i n g last June,
c o m p a r e d t o 13.5 percent a year earlier. W e a k
i n c o m e g r o w t h reflects t h e sensitivity of Mississippi's e c o n o m y to the recession, particularly the
key lumber, w o o d products, and manufacturing
industries. The economic weakness is also reflected
in retail activity. N o v e m b e r s sales tax collections, a
proxy for retail sales, trailed 2.3 percent b e h i n d
N o v e m b e r 1981.
O n balance, the o u t l o o k for personal i n c o m e
and retail sales g r o w t h in Mississippi in 1983 is
d i m m e r than for some o t h e r states in the Southeast a n d the nation. As the national e c o n o m y
improves, Mississippi's e c o n o m y will also begin
t o recover, but a p p a r e n t l y at a slower pace.

Energy

Though a source of e c o n o m i c strength in the
short run, Mississippi's energy resources may
represent a p r o b l e m for the future. D u r i n g the
last t w o decades energy c o n s u m p t i o n in the i
state grew five times faster than the state's 1
population. Increasing energy d e m a n d was built
largely around t w o resources, oil and natural gas. H
In recent years nearly half the state's energy (48 ,
percent) was supplied by p e t r o l e u m w h i l e gas
met 33 percent of d e m a n d . Coal, a resource >
FEBRUARY 1983, E C O N O M I C REVIEW

plentiful in t h e U n i t e d States, composes only 9
percent of t h e state's energy needs.
The sharp rise in cost of b o t h oil a n d natural gas
has already i m p a c t e d utility rates. The potential
for future cost increases t o g e t h e r w i t h the dependency on t h e t w o fuels bodes ill for utilities
and consumers. O n e p o w e r c o m p a n y is ambitiously diversifying t o a d d coal and nuclear p o w e r
to its f u t u r e generation capacity. The e c o n o m i c
feasibility of such changes may be in d o u b t ,
however, because of falling electricity sales,
excess plant capacity, a n d financial constraints.
The f u t u r e role of oil a n d natural gas in the
state's e c o n o m y remains clouded.
The higher
prices of t h e late 1970s d i d spur oil exploration.
In 1981, oil c o m p a n i e s drilled 758 w e l l s — 5 4
percent of those in areas k n o w n t o be productive.
Sixty-four percent of all wells drilled, however,
turned o u t t o be u n p r o d u c t i v e or " d r y holes,"
illustrating t h e costliness of exploration. Of t h e
wells that p r o v e d productive, nearly two-thirds
were oil rather than gas wells.
During t h e last t w o years, Mississippians have
benefitted from strong drilling activity that spurred
business e m p l o y m e n t and tax revenues throughout the state. In 1982 an average of 11,600
people w e r e involved in the extraction of oil a n d
gas in the state, a net increase of 3,600 n e w jobs

created by this sector since 1979. In addition,
severance tax collections a c c o u n t e d for onet e n t h of t h e state's tax revenues generated in
fiscal 1982, a 34 percent increase f r o m t h e
previous year.
just the same, the oil a n d gas industry fell u p o n
hard times in 1 9 8 2 . C r u d e oil a n d natural gas
production declined d u r i n g t h e f i r s t t e n months of
the year by 5.2 and 5.7 percent, respectively,
from 1981 levels. Growth in severance tax revenues
slowed dramatically in the latter months, climbing
only 3 p e r c e n t d u r i n g t h e j u l y - D e c e m b e r p e r i o d .
A potential increase in the severance tax has
dampened enthusiasm for n e w drilling. Prospective
tax increases a n d lower oil prices have r e d u c e d
t h e n u m b e r of active rigs in o p e r a t i o n in Mississippi t o a p p r o x i m a t e l y half the n u m b e r reported
in N o v e m b e r 1981.
The prospects for 1983 remain mixed. W h i l e
an e c o n o m i c recovery should spur d e m a n d for
energy resources, g r o w t h is likely t o be only
m o d e r a t e and gradual as well. The negative
factors may be sufficiently strong, however, t o
keep the industry in the doldrums. The possibility
for decontrol of shallow gas prices, the uncertainty
surrounding oil prices, a n d industry concerns
a b o u t the f u t u r e tax b u r d e n are likely t o prevent
a robust t u r n a r o u n d in energy p r o d u c t i o n .

E C O N O M I C C O N D I T I O N S IN M I S S I S S I P P I BY R E G I O N S
Northeast Mississippi
The economy of the northeast region is based on a
diversity of manufacturing activity, government employment and agriculture. The Tupelo area is so well
diversified in types of industry that it closely mirrors
the nation. The area's unemployment is near the
nation's rate of 10.8 and significantly below Mississippi's 12.7 percent rate.
Major industries in the area manufacture electric
motors, compressors, industrial conveyor belts and
clothing, including blue jeans and military uniforms.
The economic decline has affected most industrial
activity, but apparel manufacturers have fared better
than other types of industry. The construction of a
nuclear powered electricity generating plant has provided employment for about 2,000. Work on the
Tennessee-Tombigbee Waterway has been a stimulus
to the area, but construction is winding d o w n as the
project nears completion.
The Columbus area depends heavily on Columbus
Air Force Base, with its annual payroll of $ 5 0 million,
and two nearby educational institutions These government-supported facilities have added stability to the
area despite the recession. Area manufacturers of
furniture, tires, wall and floor coverings, bathroom
equipment, and electrical gear have all experienced
decided downturns in business and resulting layoffs.
One bright spot has been a plant manufacturing
disposable hospital fabrics that has continued to
operate at full capacity right through the recession.


The region's agriculture is primarily soybean prohttp://fraser.stlouisfed.org/
low
compared with other regions of
Federalduction.
ReserveYields
Bank are
of St.
Louis

the state, and low prices have severely depressed
incomes for the farm sector.
Prospects for recovery hinge largely on a rebound in
construction, automobile manufacturing and agriculture.
The industrial recovery is expected to begin by mid1983, but is likely to be rather slow. Agricultural
conditions may not brighten significantly until demand
for farm products strengthens in 1984.
Northwest Mississippi
Agricultural activity dominates the economy of the
fertile Mississippi River Delta region along the northwest side of the state. Cotton, soybeans, and wheat,
the majorfarm crops, have experienced weak demand
for the abundant supplies produced in 1982. Many
farmers carry heavy debts from the past 10 years.
Bankruptcies and farm business failures are already
numerous and may increase. Likewise, many nonfarm
businesses servicing farm-related activity have failed
and others are struggling t o survive. Products manufactured in the Clarksdale and Greenwood a r e a s including vehicle tires, conveyor rollers for heavy
industry, door openers, automobile parts, blue jeans,
picture frames, and p i a n o s — h a v e b e e n seriously
affected by the downturn. A distribution center for
automobile parts and a wholesale hardware business
have helped keep the region afloat.
Some cotton farmers suffered an additional blow at
the end of 1982 w h e n a merchant to w h o m they had
contracted to sell their crops suffered bankruptcy
Checks received in payment for delivered cotton

bounced and the cotton was held by the merchant's
creditor as security for loans. Additional farm failures
were expected t o result from farmers' apparent losses
as the year ended.

warehouse c o m p a n y is constructing a port facility
expected to serve as a central distribution point for all
nuclear energy facilities in the region.

Southwest Mississippi

Southeast Mississippi

The U.S. Army Corps of Engineers is a mainstay for
the economy of southwest Mississippi and especially
for the Vicksburg area where 9,000 employees are
located. Although the Corps reduced some operations
in connection with national budgetary cutbacks, its
activity was a major source of strength for the Vicksburg area during 1982. Agriculture also remains an
important component of the Vicksburg trade area,
and, just as elsewhere in the state, farmers are experiencing grave hardship. Families that have been
solid components of the farming community for two
and three generations are reported t o be suffering
financially. A few investors have been able to purchase
excellent land at bargain prices because of the scarcity
of potential buyers for land forced onto the market.
The Natchez area has a more diversified economy
than the Vicksburg a r e a Paper manufacturing, oil
drilling and tire manufacturing are important local
business activities A plant specializing in radial truck
tires is reported to be doing well through the recession.
While oil drilling dropped into a severe slump early in
the year and several new entrants failed, renewed
activity in deep well drilling was noted in the closing
weeks of 1982.
Recession seemed to hit the pulpwood industry surrounding Natchez in late spring. Conditions are expected to gradually worsen early in 1 9 8 3 since recovery in pulpwood demand is expected to lag well
behind recovery in other segments of the economy.
A nuclear generating plant underconstruction north
of Natchez has been stimulating economic activity
and has increased activity at Natchez's river port. A

Academic institutions, a large medical facility, as
well as ship manufacturing and tourism along the
coast are major contributors to southeast Mississippi's
economic activity. All of these lent a stabilizing influence
during 1982. In addition, new paper mills under construction are expected to employ up to 2,000 workers
by midsummer. As a result the recession showed little
evidence in the Hattiesburg area until last fall. A plant
manufacturing turpentine and explosives recently laid
off 3 0 percent of its work force, and the construction
industry has also idled many workers.
The Laurel area, heavily dependent upon oil and gas
exploration, has been severely depressed since the
second quarter of 1982. Lumber and other building
materials industries have also been in the doldrums
because of construction inactivity.
A pickup is anticipated with renewed oil and gas
exploration, which was showing signs of recovery in
some areas late in 1982. The housing industry is also
anticipated to improve a n d enliven lumber manufacturing w h e n interest rates reach lower levels Mortgage rates had dropped little in southeast Mississippi
by December. Car sales were beginning to pick up at
year-end in response to heavy promotional activity of
dealers.
On the whole, the economy of southeast Mississippi
is expected to begin showing recovery by spring. New
construction should lead the way but increasing oil
and gas activity and a bulge in consumer spending for
cars, furniture, appliances and clothes should provide
noticeable strength to the local economy by the
second half of 1983.

— G e n e D. Sullivan
and W. Gene Wilson

66




FEBRUARY 1983, E C O N O M I C

REVIEW

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Lawrence R. Klein

Supply-Side Economics:
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Jack Kemp

The Conceptual Foundations
of Supply-Side E c o n o m i c s
Martin Feldstein

Supply-Side Policies:
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Milton Friedman

Supply-Side Aspects of
Government Spending
Phil Gramm

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Beryl W. Sprinkel

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North Carolinas
Diversification
Slowed by
Recession
Efforts to diversify the state's industrial base and promote export markets are
beginning to pay off. As the recovery takes hold, North Carolina should solidly
outperform the nation.
A d e c a d e long period of steady change in
N o r t h Carolina's industrial mix has b e e n s l o w e d
by the longest recession since W o r l d W a r II.
Cautious o p t i m i s m a b o u t an i m p e n d i n g u p t u r n
has d o n e little t o sustain industrial i n v e s t m e n t or
t o utilize n e w a n d upgraded p r o d u c t i o n capacity
in key industrial sectors. Rapid increases in
o u t p u t and e m p l o y m e n t are e x p e c t e d in t h e
traditional c o n s u m e r goods industries and in
recently d e v e l o p i n g p r o d u c e r goods industries
o n c e t h e anxiously awaited recovery begins.

Immediate Prospects
The prospects for an u p t u r n in 1983 l o o k
mildly encouraging. N o one believes North Carolina will t u r n t h e corner o n its own, w i t h o u t a
national e c o n o m i c recovery, because of t h e
current recession's e x t r e m e d e p t h . During the
early phase of t h e national recovery, N o r t h
Carolina's e c o n o m y will d o no better than t h e
U.S. average. Later in this year, however, the state
should solidly o u t p e r f o r m the nation regardless
of t h e national recovery's relative strength. The
above-average g r o w t h rate should be built o n
t h e strength of state c o n s u m e r expenditures, o n
a revival of the housing industry nationally w i t h
a t t e n d a n t d e m a n d for h o m e furnishings whose
p r o d u c t i o n remains c o n c e n t r a t e d in the state,
a n d o n orders for durable goods in machinery
a n d electronics.
68




Near-Term and Future Trends
Several d e v e l o p m e n t policies begun in the
late 1970s or early 1980s are e x p e c t e d t o bear
fruit in t h e near-term a n d c o u l d accelerate depending on the pace and breadth of the expected
recovery. M a n y experts believe efforts to stimulate
exports will find foreign markets for 95 percent
of the c o m m o d i t i e s p r o d u c e d or m a n u f a c t u r e d
w i t h i n the state. Intensified efforts by the N o r t h
Carolina D e p a r t m e n t of C o m m e r c e a n d n e w
o p p o r t u n i t i e s a f f o r d e d by t h e Export Trading Act
of 1982 t o p r o m o t e the f o r m a t i o n of efficient
e x p o r t companies h o l d considerable long-term
promise once the recovery improves international
markets. In t h e m e a n t i m e , Foreign Trade Zones
continue t o be formed in the state's metropolitan
areas t o take advantage of customs-free fabrication
or processing in many of the new growth industries.
A recovery seems certain t o c o n t i n u e the
state's economic transformation. Industrial investments will shift steadily away f r o m past reliance
o n cheap raw inputs such as low-skill labor and
undeveloped plant sites. Conscious state policies
to recruit capital-intensive, high-technology, a b o v e
average wage industries should yield a welldiversified mixture of industries. The overall
economy will be strengthened against subsequent
business cycles as its traditional industrial base is
b o t h upgraded and c o m p l e m e n t e d by emerging
industries w i t h different p r o d u c t cycles and rates
of growth and technological innovation.
FEBRUARY 1983, E C O N O M I C REVIEW "

Effective diversification hinges on rapidly developing support industries such as finance, business
services, printing, utilities a n d transportation,
particularly air a n d trucking. The strength a n d
sophistication of the support industries is expected
to grow with corporate research and development
facilities in t h e t o p m e t r o p o l i t a n areas. Research
Triangle Park in the Raleigh-Durham area is the
state's focal p o i n t at present for research and
d e v e l o p m e n t . The state's long-term investment
in its highly regarded university a n d c o m m u n i t y
college systems should start paying off as N o r t h
Carolina expands its support for microelectronics,
bio-engineering, and o t h e r scientifically based
innovations t o meet the requirements of emerging
industries. Finally, the future of the state's economy
will be d e t e r m i n e d by recent policies initiated t o
encourage p u b l i c a n d private investments in
both urban a n d rural c o m m u n i t i e s . The planned
d e v e l o p m e n t of efficient p r o d u c t i o n centers
and high-quality living e n v i r o n m e n t s p r o b a b l y is
indispensible if the e c o n o m y ' s long-term diversification is t o be realized.

Current Developments
M u c h of the state's manufacturing is t i e d t u the
Homebuilding a n d a u t o m o b i l e industries. Furniture, textiles, furnishings a n d related producergoods manufacturers are tied in to construction;
specialized textiles a n d suppliers of r u b b e r a n d
plastics o r o t h e r m o t o r v e h i c l e s u p p l y f i r m s
depend u p o n sales t o a u t o m o b i l e manufacturers.
Since b o t h a u t o sales a n d housing starts are
extremely d e p e n d e n t on interst rates and consumer confidence, state industries will be counting
heavily o n d e c l i n i n g interest rates t o stimulate
demand.
However, textile a n d furniture manufacturers
also have taken the initiative t o export m o r e t o
foreign markets. Productivity improvements have
helped lower prices in b o t h industries t o a range
which, w h e n c o m b i n e d with international preferences for American household and fashion goods,
should pay off in greater exports a n d r e d u c e d
d e p e n d e n c e on d o m e s t i c industries. C o m p u t e r ized control o f efficient n e w p r o d u c t i o n equipment, c o m b i n e d w i t h w o r k e r retraining, has
increased p r o d u c t i v i t y of the textile industry at a
4 percent annual rate in recent years. Direct
exports f r o m N o r t h Carolina manufacturers have
d o u b l e d 1976's $ 4 2 0 million total, a n d exports
exceeding $1 billion per year are w i t h i n sight..
' FEDERAL RESERVE B A N K O F A T L A N T A




N o r t h Carolina furniture manufacturers lead the
nation in industrial p r o d u c t i o n , although t h e
companies have only begun to tap export markets
t h r o u g h t h e Tailored Export M a r k e t Plan (TEMP)
o p e r a t e d by the U.S. D e p a r t m e n t of C o m m e r c e .
N o r t h Carolina currently grows two-thirds o f
flue-cured and four-tenths of all U.S. tobacco,
of which $2.5 billion worth is exported annually.
Despite a favorable five-to-one ratio of exports
t o imports, t h e market share of flue-cured
p r o d u c t i o n on w o r l d markets d r o p p e d f r o m 6 0
percent in t h e late 1950s t o 29 percent in
1980. M a n y observers claim that the support
price is set by factors responsible for the price
of U.S. leaf being twice that of foreign producers,
w i t h t h e c o n s e q u e n t loss of N o r t h Carolina's
share of t h e market. The price and d e m a n d
effects o f recently enacted tax increases, allotm e n t reductions, a n d direct export privileges
are unclear but are likely to change the industry's
cost structure. Since 270,000 North Carolinians
farm t o b a c c o in 91 of t h e state's 100 counties,
and another 25,000 are e m p l o y e d at an average
wage of $ 9 . 2 1 / h o u r manufacturing t o b a c c o
products, the state's e c o n o m y clearly will be
affected by any important changes in the industry.
The state administration's aggressive recruiting of high-technology industries centers on
t h e microelectronics industry. W i t h i n the last
several years, a number of national firms, including General Electric, have a n n o u n c e d major
investments in research facilities a n d production plants in the state. M u c h of this investment is
located in t h e Research Triangle area, w h e r e
t h e state is constructing t h e M i c r o e l e c t r o n i c s
Center of N o r t h Carolina ( M C N C ) . This 80,000
square f e e t $24 million facility will concentrate
o n leading-edge research into t h e design, fabrication, testing and applications of integrated
circuits a n d s e m i c o n d u c t o r materials. This research will be c o n d u c t e d collaboratively by
industry scientists a n d faculty a n d graduate
students f r o m t h e three major universities in
the area.
State officials a n d industry executives anticipate that the o p e n i n g of the M C N C and t h e
selection of t h e Research Triangle Park as the
location o f the S e m i c o n d u c t o r Research Cooperative, f o r m e d u n d e r the auspices of the
S e m i c o n d u c t o r Industry Association, will further e n h a n c e t h e state's attractiveness to o t h e r
high-tech industries, including pharmaceuticals
a n d bio-technology.
69

T a b l e 1 . Population, Employment, a n d Per C a p i t a I n c o m e C h a n g e in N o r t h C a r o l i n a 1 9 7 0 - 1 9 8 0
Employment

Population
(•000s)

rooos)
1970

1980

Percent
Change

1970

1980

Percent
Change

203,302.0

226,505.0

11.4

70,880.0

90,406.0

27.5

North Carolina

5,099.2

5,888.2

15.5

1,748.9

2,331.0

33.3

Metropolitan
Counties

2,670.6

3,105.0

16.3

898.1

1,394.3

55.2

Non-Metropolitan
Counties

2,428.6

2,783.2

14.6

850.7

936.7

10.1

United States

Source: Regional Economic Information System, B u r e a u of Economic Analysis, North Carolina E c o n o m i c Security Commission, U.S. Department of
Labor - Bureau of L a b o r Statistics.

The state's financial sector has been following
several trends characterizing the industry nationally, b u t has several wrinkles of its o w n .
N o r t h Carolina has felt t h e t r e n d t o w a r d
increasing concentration in the banking industry.
The n u m b e r of banking institutions in t h e state
has d e c l i n e d from 98 t o 70 w i t h i n the past 12
years, b u t branches have increased f r o m 1,116
t o 1,763 w h i l e total assets have increased from
$8.5 million t o $29.1 million in t h e same
period. M u c h of the increased concentration
resulted f r o m extensive mergers and acquisitions. In 1982, three of N o r t h Carolina's banks
w e r e ranked by Fortune magazine a m o n g t h e
nation's 50 largest (in part, because state law
permits statewide banking). Smaller banks have
expressed some concern a b o u t t h e increasing
concentration and t h e emergence of financial
supermarkets in an age of increasing industry
deregulation.
The t r e n d t o w a r d deregulation nationally is
already manifest in N o r t h Carolina in the arena
of interstate banking. N o r t h Carolina's largest
bank, Charlotte-based North Carolina National
Bank ( N C N B ) , is o n e of the f e w in t h e nation
that actually o w n s a n d operates full-service
banks across state lines, having purchased t w o
Florida banks last year. Presently, North Carolina
laws d o not limit interstate banking. State
financial leaders, as well as the Southern Growth
Policies Board, believe it is o n l y a matter of
t i m e before legislatures in several seaboard
states from Virginia to Florida authorize reciprocal interstate banking. Several other large North
Carolina banks may f o l l o w N C N B ' s lead t h e n

70




a n d m o v e aggressively i n t o o t h e r southeastern
markets.

A Decade's Growth
N o r t h Carolina's p o p u l a t i o n grew by 15.5
p e r c e n t d u r i n g t h e 1970s, a f e w percentage
points over the U.S. g r o w t h rate b u t still short of
t h e 22 percent gains posted a m o n g all southeastern states. The average g r o w t h rate was
rather evenly shared by the state's 100 counties,
although t h e Raleigh-Durham a n d W i l m i n g t o n
m e t r o p o l i t a n areas grew at nearly t w i c e N o r t h
Carolina's overall rate a n d some rural areas
grew even m o r e rapidly. E m p l o y m e n t g r o w t h
increased t w i c e as fast as the p o p u l a t i o n d u r i n g
t h e decade, as a greater p r o p o r t i o n of t h e
p o p u l a t i o n fell b e t w e e n the ages of 16 and 65,
and more w o r k i n g w o m e n swelled w o r k force
entrants necessary t o fill n e w j o b openings.
E m p l o y m e n t g r o w t h was not as equally shared
by metropolitan and non-metropolitan counties;
SMSAs benefited considerably more by decade's
e n d as the state gradually b e c a m e more urbanized.
As higher proportions of the population entered
t h e w o r k force, per capita personal incomes
rose f r o m $3,220 in 1 9 7 0 t o $7,832 in 1980.
Per capita incomes increased even more rapidly
( b y 149 percent) in n o n - m e t r o p o l i t a n areas
(see Table 1). H o w e v e r , by decade's end, t h e
per capita i n c o m e of N o r t h Carolinians had
remained a constant 82 percent of t h e U.S.
figure. The growth of industrial e m p l o y m e n t
and wage rates in non-metropolitan areas helped
FEBRUARY 1983, E C O N O M I C R E V I E W "

Per Capita I n c o m e
(dollars)
Percent
1970
1980
Change

Region as a
P e r c e n t of U.S.
Per C a p i t a I n c o m e
1970

1980

Change
N/A

J,893

9,530

144.8

N/A

N/A

3 220

7,832

143.2

82

82

0.0

3,633

8,671

138.7

92

91

-1.0

^/,766

6,896

149.3

70

73

3.0

C h a r t 1. Nonagricultural E m p l o y m e n t

f

*

r

w

Source: North Carolina Employment Security Commission.

*

>

*
^
>
>

^

»»

boost their per capita incomes t o 73 p e r c e n t of
U.S. levels, w h i l e m e t r o p o l i t a n incomes fell
one point t o 91 percent. The stability of lowerthan-average incomes is partially responsible
for the extraordinary increase in j o b g r o w t h
during t h e 1970s.
These e m p l o y m e n t changes have b e e n anything b u t s m o o t h d u r i n g the 1970s a n d early
1980s. Troughs a n d peaks of t h r e e distinct
national business cycles have shaken the state's
economy. Nonagricultural e m p l o y m e n t plunged
more rapidly for t h e state t h a n t h e nation in the
1974-75 recession, although t h e state had
r e b o u n d e d strongly f r o m the shallow 1971
recession (Chart 1). Subsequent rates of recovery from t h e 1974-75 d o w n t u r n w e r e stronger
during the following t w o years for North Carolina,
after w h i c h t h e y began t o converge w i t h the
general pattern of U.S. e m p l o y m e n t changes.
The uniformity of e m p l o y m e n t changes across
the state is significant because of its w i d e l y
dispersed pattern of industry. U n l i k e m a n y
states, North Carolina's industrial development
has n o t c o n c e n t r a t e d in a f e w centers b u t is
split almost evenly b e t w e e n m e t r o p o l i t a n a n d
n o n - m e t r o p o l i t a n areas. E m p l o y m e n t is dispersed less evenly across t h e coastal, p i e d m o n t ,
and m o u n t a i n regions. Coastal a n d m o u n t a i n
regions e n j o y e d faster annual e m p l o y m e n t
growth t h a n t h e p i e d m o n t prior t o t h e 1974-75
recession, d u r i n g a n d after w h i c h t h e m o u n t a i n
region experienced above-average employment
swings. The last half of t h e decade witnessed a
convergence of cyclical swings among the three
regions.

FEDERAL RESERVE B A N K O F A T L A N T A




The most remarkable e m p l o y m e n t changes
involved the division b e t w e e n m e t r o p o l i t a n
a n d n o n - m e t r o p o l i t a n areas (Chart 2). M e t r o politan and n o n - m e t r o p o l i t a n e m p l o y m e n t experienced roughly parallel swings in e m p l o y m e n t of c o m p a r a b l e m a g n i t u d e f r o m 1 9 7 0
until 1978. In t h e f o l l o w i n g t w o years (the
onset of the current recession), t h e t w o trends
diverged sharply: e m p l o y m e n t grew rapidly in
m e t r o p o l i t a n areas and d r o p p e d sharply in
n o n - m e t r o p o l i t a n areas. The state a d o p t e d a

71

Balanced Growth Policy in 1980 t o help dampen
these swings a n d t o rationalize private a n d
p u b l i c investments across areas.

Major Industry Changes
N o r t h Carolina's e c o n o m y remains heavily
oriented toward manufacturing, even as services,
trade, a n d g o v e r n m e n t increase rapidly in size
and importance. The state remains a m o n g t h e
t o p t h r e e in terms of total nonagricultural
e m p l o y m e n t a c c o u n t e d for by manufacturing
industries. A b o u t 33 percent of t h e nonagricultural employment last October was in manufacturing, d o w n f r o m nearly 4 0 percent in 1972.
The composition of manufacturing also changed
as manufacturers of traditional nondurable goods
slipped f r o m 69 percent t o 62.8 percent of all
manufacturing e m p l o y e e s in O c t o b e r . These
changes in manufacturing e m p l o y m e n t clearly
date f r o m major shifts that began after t h e
1974-75 recession. N o n d u r a b l e goods manufacturers never fully recovered their previous
levels of e m p l o y m e n t , while durable goods
manufacturers posted steady increases through
the balance of the decade.
The most steadily growing industries in the
past d e c a d e were services, trade, and government. Together, their 44.8 percent of nonagricultural e m p l o y m e n t in 1972 j u m p e d t o 53.3
percent in O c t o b e r 1982. However, the deepening recession a n d revised federal budgetary
priorities have i n h i b i t e d trade and g o v e r n m e n t
since 1980. The c o n t i n u e d rise in services
reflects the basic transition u n d e r w a y througho u t the U. S. e c o n o m y . In N o r t h Carolina,
steady growth of population and of informationbased R&D facilities have fueled increased
c o n s u m e r and business services e m p l o y m e n t .
Construction e m p l o y m e n t fluctuated w i t h broad
m o v e m e n t s in interest rates a n d w i t h business
cycles t h r o u g h o u t t h e d e c a d e but remained
stable on the whole. M i d - d e c a d e d o w n t u r n s in
t r a n s p o r t a t i o n , c o m m u n i c a t i o n s , a n d utilities
p r o m p t e d successive rounds of adjustments t o
increases in basic fuel costs, particularly in the
state's large trucking industry. Stable employment in FIRE (finance, insurance and real estate)
t h r o u g h o u t the d e c a d e disguised the changes
in this sector: the burgeoning g r o w t h of t h e
state's financial industry has been offset totally
by m o r e rapid changes in office a u t o m a t i o n
and white-collar productivity.

72




Key Industries in Flux
The big story in N o r t h Carolina's industrial
diversification concerns t h e changing mix of its
traditional and emerging industries. North Carolina has long b e e n characterized by traditional,
slov^growing industries such as textiles, apparel,
furniture, tobacco, and food, but other industrial
sectors have c o m e t o play an increasingly
p r o m i n e n t role. W h i l e the familiar factors associated w i t h favorable "business climate" conditions helped build North Carolina's traditional
industrial base, many business and government
leaders b e c a m e c o n v i n c e d by t h e w r e n c h i n g
1974-75 recession that t h e e c o n o m y required
greater diversification. Long-term e m p l o y m e n t
trends suggested that the state's manufacturing
e m p l o y m e n t relied t o o heavily o n stable (apparel, furniture, food, and tobacco) or declining
(textiles) industries. Efforts t o reverse this situation i n c l u d e d the aggressive d e v e l o p m e n t of
industries that offered high-wage, capital-intensive or technologically innovative e m p l o y m e n t
The state has e n j o y e d some success in expanding e m p l o y m e n t in t h e electrical a n d nonelectrical machinery, fabricated metals, chemical
and transportation equipment industries. These
emerging industries a c c o u n t e d for a b o u t 7.7
percent of all nonagricultural e m p l o y m e n t in
1 9 8 1 , up a b o u t 0.8 percentage points f r o m t h e
same post-1974-75 recession p e r i o d in w h i c h
traditional m a n u f a c t u r i n g industries lost a b o u t
3.1 percentage points.
Shifts in e m p l o y m e n t levels by themselves
are not enough t o predict future trends. Investm e n t by industry sector reveals the rate at
w h i c h p r o d u c t i o n capacity or p r o d u c t i v i t y potential are being added. Extremely low investm e n t rates characterized traditional industries
until 1976; relatively higher rates were registered
for emerging industries through that year, alt h o u g h t h e absolute a m o u n t s w e r e comparable.
Post-1976 investments d e p a r t e d dramatically
from these earlier trendlines. A l t h o u g h apparel
and furniture investments increased less dramatically, nearly every other traditional a n d
emerging industry showed steady or spectacular
gains in investment. Tobacco a n d b r e w i n g
broke ground for n e w facilities in 1978, a n d the
textile industry intensified efforts t o modernize
and consolidate p r o d u c t i o n in fewer, m o r e
p r o d u c t i v e plants that have placed some of the
state's traditional industries o n m o r e solid footing.

FEBRUARY 1983, E C O N O M I C R E V I E W "

I
On the other hand, every emerging industry—
and particularly chemicals, nonelectrical, and
electrical m a c h i n e r y — u n d e r t o o k impressive
levels of i n v e s t m e n t in at least t w o of the four
years b e t w e e n 1 9 7 7 a n d 1981. The g r o w t h of
investment and p r o d u c t i o n in this e m e r g e n t
complex of capital-intensive or high-tech industries influenced N o r t h Carolina's a t t e m p t t o
establish a microelectronics industry, particularly since m a n y of these industries also have
been rapidly e x p a n d i n g their research and
d e v e l o p m e n t facilities at Research Triangle
Park.
Industrial i n v e s t m e n t in t h e state hit a peak
in 1980, d e c l i n e d slightly in 1981 a n d d e c l i n e d
sharply t h r o u g h t h e t h i r d quarter of 1982. The
type and c o m p o s i t i o n of industrial i n v e s t m e n t
has changed d u r i n g t h e current recession. In
1980, fully 56 percent of all a n n o u n c e d industrial i n v e s t m e n t was for n e w facilities, w i t h the
» remainder for expansion of existing facilities.
In 1981, the p r o p o r t i o n for n e w facilities had
d r o p p e d t o 44 percent a n d in the first three
quarters of 1982 it was d o w n t o 4 0 percent.
During 1982, the largest industrial investment
occurred in t h e textile i n d u s t r y — n e a r l y $ 2 0 0
million, over 20 percent of total industrial
* investment in the state. The majority of this
investment was devoted t o automating existing
plants during a time when both product demand
and employment had been significantly reduced.
Other sectors w i t h large investments d u r i n g
the past year were paper, chemicals, nonelectrical machinery, a n d electrical machinery. O f
these, n e w i n v e s t m e n t was larger t h a n expan/ sion investment only in chemicals and electrical
machinery (see Table 2).
*

k

I

f*

Recent Performance of
the North Carolina Economy
The state's e c o n o m y has suffered in the
current recession, b u t t h e distress has b e e n

Chart 3. Seasonally Adjusted Monthly
Unemployment Rates
Percent

J A S O N D J F M A M J J A S O N
Sources: North Carolina Employment Security Commission and the
U.S Bureau of Labor Statistics

uneven among economic sectors and geographic regions.
Nonagricultural e m p l o y m e n t d r o p p e d 2.7
percent f r o m July 1981 t o O c t o b e r 1982,
c o m p a r e d t o 2.2 percent for t h e U. S. In
manufacturing, where the recession has focused
at the national level, e m p l o y m e n t d e c l i n e d in
N o r t h Carolina by 7.8 p e r c e n t f r o m July 1981
t o O c t o b e r 1982, considerably better than t h e
9.9 percent for t h e U. S. The u n e m p l o y m e n t
rate in N o r t h Carolina c l i m b e d f r o m 5.7 t o 10.1
percent f r o m July 1981 t o O c t o b e r 1982 b u t still
was b e l o w t h e U. S. u n e m p l o y m e n t rate of 10.4
percent. Such e c o n o m i c indicators s h o w that
early in the recession N o r t h Carolina fared
b e t t e r than t h e U. S. average, b u t d u r i n g the last
half of 1982 its performance deteriorated rapidly
t o resemble the national economy more closely
(Chart 3). From July 1981 t o last O c t o b e r ,
average weekly initial claims for u n e m p l o y m e n t
increased 141 percent and average w e e k l y
hours w o r k e d decreased by 1.4 percent. Retail
sales d r o p p e d 0.5 percent, and n e w business
incorporations fell 9.6 p e r c e n t H o w e v e r , n e w
housing permits increased 1.3 percent a n d
n e w car registrations 3.8 percent, e v i d e n t l y
b u o y e d by d e c l i n i n g interest rates.
A m o n g major sectors of t h e state e c o n o m y ,
m a n u f a c t u r i n g a n d c o n s t r u c t i o n suffered t h e
most b e t w e e n O c t o b e r 1981 a n d O c t o b e r
1982. E m p l o y m e n t in construction fell by 10.7
percent, c o m p a r e d t o 5.6 p e r c e n t nationally,
w h i l e e m p l o y m e n t in m a n u f a c t u r i n g fell 6.2
percent c o m p a r e d t o 8.7 p e r c e n t nationally.
73

f

j




T a b l e 2. New and Expanded Industries by Type
January 1 - September 30, 1982
Number
New
Food and Kindred Products
Tobacco Manufacturers
Textile Mill Products
Apparel and Other Finished Products
Lumber and Wood Products
Furniture and Fixtures
Paper a n d Allied Products
Printing and Publishing
Chemicals and Allied Products
Petroleum Refining & Related
Industries
R u b b e r s Miscellaneous Plastics
Products
Leather and Leather Products
Stone, Clay, Glass and
Concrete Products
Primary Metal Industries
Fabricated Metal Products
Machinery, Except Electrical
Electrical and Electronic Machinery
Transportation Equipment
Measuring, Analyzing & Controlling
Instruments
Miscellaneous Manufacturing
Industries
Totals

Investment ($000)

Expansions

6

32
7
65
29
36
26
17
27
18

—

11
11
1
8
2
7
7

4

New

Expansions

6,860
—

51,235
4,585
65
5,420
1,125
25,150
67,730

12
3

19,075

—

5
3
8
18
8
6

16
12
23
35
14
10

2

17,638
15,762
145,991
11,729
9,428
15,474
111,747
16,754
39,876

Employees
New

Expansions

185

560
1,280
1,456
655
241
457
259
109
121

—

611
630
5
280
19
514
633

4,722
853

302

8,774
9,062
23,656
39,905
55,575
14,850

1 5,343
10,403
19,334
58,619
30,343
8,051

114
195
470
913
1,687
328

55
232
320
3,151
356
671

1

28,450

1,250

570

82

3

4

500

2,670

95

110

387

362,01 7

535,987

7,551

497

—

56
220

—

—

10,281
17,832

898,004

Source: North Carolina Department of Commerce.

Both durable and n o n d u r a b l e manufacturing
shared in the state's loss of jobs: a decline of
7.7 percent for the durable goods sectors a n d
5.3 percent for n o n d u r a b l e goods. The textile
industry was hit particularly hard w i t h a loss of
17,100 jobs ( d o w n 7.1 percent) during the
year. W h i l e a significant a m o u n t of this d r o p is
cyclical in nature, m u c h will b e c o m e permanent as t h e industry continues t o invest heavily
in a u t o m a t i o n t o c o m p e t e more effectively
w i t h foreign producers. O t h e r N o r t h Carolina
manufacturing employers highly sensitive t o
the national recession have been electrical machinery ( w h i c h lost 12.8 percent) and chemicals

( d o w n 10.6 percent). These industries' e m p l o y m e n t losses are n o t e w o r t h y because b o t h are
targets of an aggressive state policy t o recruit
high-technology industrial activity.
Services, finance, and g o v e r n m e n t c o n t i n u e d
to grow despite the recession. These three sectors
a d d e d 11,900 n e w jobs t o the state's e c o n o m y
during t h e year, w i t h services a c c o u n t i n g for
9,700 of these. These g r o w t h sectors w e r e insufficient, however, t o offset t h e loss of over
50,000 jobs in manufacturing alone a n d a n o t h e r
12,200 in construction.

— Edward Bergman
and Harvey Goldstein
University

74




of North

Carolina-Chapel

FEBRUARY 1983, E C O N O M I C

Hill

REVIEW

South Carolina:
In Transition, But
to What?
South Carolina's economy has been in the doldrums since late 1979. The state is
actively diversifying its industries, but continued dependence on consumer-oriented
manufactured products may slow South Carolina's recovery.
Outsiders o f t e n see South Carolina as a typical
Sunbelt s t a t e — a robust e c o n o m y i m m u n e t o the
ravages of the current recession, a favorable
business climate, a n d an ability t o lure industry
from outside the state. W h i l e some of these
perceptions are accurate, others are overstated.
For example, South Carolina has b e e n able t o
attract numerous manufacturing facilities of firms
headquartered elsewhere. The state is usually
ranked near t h e t o p in surveys of business
climate and factors i m p o r t a n t in t h e plant site
selection process.
However, t h e structure of the South Carolina
e c o n o m y is p r o b a b l y m o r e similar t o those of
Frostbelt states than t o others in the Sunbelt.
South Carolina is still highly d e p e n d e n t u p o n
one industry, textiles, for a large share of its
e m p l o y m e n t a n d personal income, s i m i l a r t o t h e
one-industry d e p e n d e n c e seen in several midwestern states. As a result, South Carolina has
suffered high u n e m p l o y m e n t a n d p e r m a n e n t
job losses just as those states have suffered.
The South Carolina e c o n o m y has reached a
significant transition point. In an effort t o reduce
its d e p e n d e n c e u p o n o n e industry, the state is
a t t e m p t i n g t o diversify its e m p l o y m e n t base to
include " t h e t h r e e f s " — t e x t i l e s , tourism, and
technology. The state's long t e r m d e v e l o p m e n t
prospects d e p e n d on its success in m a k i n g that
transition. In the period i m m e d i a t e l y ahead, a
moderate recovery in t h e nation will result in a
' FEDERAL RESERVE B A N K O F A T L A N T A




more m o d e r a t e than usual recovery in South
Carolina. That is because of South Carolina's
d e p e n d e n c e on national markets for t h e state's
c o n s u m e r - o r i e n t e d m a n u f a c t u r e d products.

An Overview of the Current Recession
The South Carolina e c o n o m y has e x p e r i e n c e d
significant short-run p r o b l e m s in the national
recession w h i c h began in m i d - 1 9 8 1 . In fact, a
strong case can be made that the current recession
in South Carolina began at the e n d of 1979.
The e v i d e n c e of a long-term recession is compelling. For example, the state's u n e m p l o y m e n t
rate stood at a low 4.8 percent in the second
quarter of 1979. Since then, it has t r e n d e d
upwards t o w h a t may have been a peak of 11.2
percent in the second quarter of 1982 (Table 1).
Other key indicators that peaked in 1979 include
housing starts, textile e m p l o y m e n t , total manufacturing e m p l o y m e n t , and perhaps the best
indicator of the state's e c o n o m y , real per capita
income.
Furthermore, real retail sales have d e c l i n e d an
average of 3.2 percent for the years 1980-1982.
However, o t h e r traditional indicators, such as
nonfarm e m p l o y m e n t and personal income, did
not peak until the second a n d t h i r d quarters of
1981, respectively.
A comparison of the current recession in South
Carolina w i t h 1 9 7 3 - 1 9 7 5 is also revealing. The
75

T a b l e 1 . The South Carolina Business Cycle
1973-1975
Peak

Series

1979-Present

Trough

Peak

% Chg.

Date

Value

Date

Value

Total Nonfarm
Employment 1

74:3

1,028.9

75:1

952.3

Manufacturing
Employment 1

73:4

382.1

75:1

Textile Employment 1 - 2

73:4

160.0

75:1

Unemployment Rate

73:4

4.0

75:1

10.0

Real Total Personal
Income 3

74:3

10,691.6

75:2

10,398.7

Real Per Capita
Income 4

74:1

3,776.6

75:1

Real Retail Sales 3

73:2

7,627.2

75:1

Housing Starts 5

72:2

30,936.0

74:4

Trough

% Chg.

Date

Value

Date

Value

-7.4

81:2

1,027.5

82:1

1,176.2

323.0

-15.5

79:4

401.9

82:2

362.7

-9.8

128.0

-20.0

79:2

143.0

82:2

121.2

-15.2

N/A

79:2

4.8

82:2

11.2

-2.7

81:3

13,086.6

82:1

12,835.5

3,513.7

-7.0

79:4

4,129.3

82:1

4,024.6

-2.5

6,534.4

-14.3

79:2

9,073.6

82:1

7,382.4

-18.6

10,968.0

-64.5

79:2

31,128.0

81:4

12,244.0

-60.7

-2.6

N/A
-1.9

1

1 ri t h o u s a n d s of workers.
SIC 22 only.
l n millions of dollars, annual rate.
4
tn dollars.
s
Number, annual rate.
S
3

earlier recession was shorter in South Carolina,
b u t m o r e severe. For example, in t h e m i d - 1 9 7 0 s
recession, most e c o n o m i c indicators peaked at
the e n d of 1973 or in early 1974, w h i l e recovery
began in t h e second quarter of 1975. Thus, that
recession lasted a b o u t 5 quarters; in contrast, t h e
current recession has persisted for 10 or 11
quarters. O n e effect of t h e relative length of the
current recession is that retail trade is s o m e w h a t
worse off t h a n in the earlier recession.
Yet t h e prior recession resulted in significantly
greater e c o n o m i c losses. Total n o n f a r m e m p l o y m e n t fell 7.4 percent, or nearly 80,000 jobs in
only a half year. In the current recession, the j o b
loss has b e e n 2.6 percent, w h i c h represents
slightly m o r e than 30,000 lost jobs. Losses in
manufacturing e m p l o y m e n t also w e r e substantially steeper at 15.5 percent, w h i l e in the 197982 recession, those jobs d r o p p e d 9.8 percent. O f
particular interest is textile mill products, w h e r e
e m p l o y m e n t d e c l i n e d by 20 percent in the last
recession b u t " o n l y " 15.2 percent in the current
period. However, the latter decline results in part
f r o m a smaller base and reflects t h e declining
share of textile e m p l o y m e n t in South Carolina.
The severity of the 1 9 7 3 - 1 9 7 5 period is also
reflected by real per capita income, w h i c h plunged
76




7 percent in a year c o m p a r e d t o the current 2.5
percent decline. N e t migration t o South Carolina
was at a relatively high level in the 1970s a n d has
lessened in recent years. Accordingly, population
growth has declined somewhat more than income.
The South Carolina e c o n o m y has p r o b a b l y
u n d e r g o n e some p e r m a n e n t change as a result
of the m o d e r a t e decline in e c o n o m i c activity
since 1979. The duration of weakness has cost
n u m e r o u s jobs d u e t o plant closures. In the short
run, it has w r e a k e d havoc on state budgetary
planning since state revenues are d e t e r m i n e d
largely by growth in personal i n c o m e and retail
sales.
The South Carolina e c o n o m y traditionally has
lagged national downturns, b u t this recession
may reverse the usual experience. The g o o d
news is that the state's e c o n o m y may have
t r o u g h e d in June. For example, n o n f a r m e m p l o y m e n t has risen for four consecutive months, a n d
the u n e m p l o y m e n t rate has d e c l i n e d slightly
from its June peak. Furthermore, the state's
composite index of coincident indicators troughed
in June, and by O c t o b e r it had increased in t h r e e
of four months. Thus, South Carolina was not
only in t h e forefront of the recession, b u t it may
also precede the national recovery.

FEBRUARY 1983, E C O N O M I C REVIEW "

South Carolina's e c o n o m y is in transition b o t h
cyclically a n d structurally. The structural change
is directly related t o trends in the manufacturing
sector, a n d it will strongly influence the strength
of any recovery.

Manufacturing and the
South Carolina Economy
South Carolina's m a n u f a c t u r i n g sector is particularly i m p o r t a n t from b o t h cyclical and long-run
perspectives. As in most areas of t h e country,
manufacturing e m p l o y m e n t bears t h e brunt of
any cyclical d o w n t u r n . H o w e v e r , in t h e longer
run, growth in the manufacturing sector is crucial
to South Carolina, w h i c h ranks e x t r e m e l y low
among most national e c o n o m i c statistics. The
state's e c o n o m y historically has b e e n d o m i n a t e d
by the low-paying textile industry, b u t its role has
been diminishing at an increasing rate. The key
issue facing South Carolina is w h e t h e r diversification can c o m p e n s a t e for c o n t i n u i n g j o b losses
in the textile industry.
In 1970, e m p l o y m e n t in textile mill products
n u m b e r e d 148,800 workers, or 17.7 percent of
total nonfarm e m p l o y m e n t Employment peaked
in 1973 at 160,000 workers. Yet, by t h e trough of
the recession in 1975, e m p l o y m e n t had fallen to
128,000. A l t h o u g h there was a r e b o u n d in the
following year, e m p l o y m e n t in textile mill products has d e c l i n e d each year since 1976. From
the 1973 peak, e m p l o y m e n t in textile mill products has d e c l i n e d t o 121,200. M o r e o v e r , the
17.7 percent peak share had fallen t o only 10.3
percent by 1982.
There are t w o primary reasons for this decline.
First are t h e inroads imports have m a d e in t h e
domestic market. D e v e l o p i n g countries in Latin
America and t h e Far East have encouraged textile
production. Since t h e U. S. market was relatively
u n e n c u m b e r e d by restrictions, imports' market
share rose dramatically d u r i n g the 1970s and has
continued t o rise despite the i m p l e m e n t a t i o n of
some quotas.
The second factor is related t o i n v e s t m e n t
decisions m a d e by d o m e s t i c textile producers.
In an effort t o c o m pete w i t h imports, textile firms
have closed obsolete plants, m a n y well over 50
years old, and have invested heavily t o modernize
newer plants. H o w e v e r , the d o m e s t i c market is
growing by only 1 percent per year o n a longterm basis, and investment has t e n d e d t o be
labor-saving.
' FEDERAL RESERVE B A N K O F A T L A N T A




A l t h o u g h t h e textile industry is still d o m i n a n t
in South Carolina, it is likely t o c o n t i n u e t o shrink.
Textile firms that have m o d e r n i z e d and increased
efficiency, however, will remain viable and are
likely t o be m o r e profitable in t h e future.
Excludingthe textile sector, manufacturing has
maintained a relatively strong position in South
Carolina, and t h e durables have p e r f o r m e d q u i t e
well. E m p l o y m e n t in durable goods p r o d u c t i o n
in 1 9 7 0 was 84,100, representing 10 percent of
nonfarm e m p l o y m e n t Before the recession began
in 1979, there w e r e 122,200 jobs, a gain of 45
percent, and t h e share of total e m p l o y m e n t was
10.4 percent. (Table 2). The primary g r o w t h
sectors i n c l u d e fabricated metals, nonelectrical
machinery, a n d electrical e q u i p m e n t , w h i c h together recorded a net increase of 26,000 jobs
from 1970-1982. Since these sectors are relatively
capital intensive, their c o n t r i b u t i o n t o state personal i n c o m e has increased over the past 12
years. In this period, nominal personal i n c o m e
rose 251.3 percent, but earnings in durable
goods j u m p e d 278.4 percent. Accordingly, durables' share of personal i n c o m e increased f r o m
7.5 p e r c e n t in 1 9 7 0 t o 8.5 percent in 1980.
A different situation arises in nondurable goods,
attributable t o t h e textile industry. Before the
recession in 1979, nondurable goods e m p l o y m e n t
rose by roughly 21,000 jobs f r o m 1970, b u t the
share of total n o n f a r m e m p l o y m e n t d e c l i n e d
f r o m 30.4 percent t o 23.6 percent. H o w e v e r , t h e
current recession has caused a severe reduction.
Clearly, the recession has exacerbated the shakeo u t in t h e textile industry.
Excluding 1 9 8 2 , o n e surprising f i n d i n g is that
nondurable goods' share of total personal i n c o m e
has n o t fallen p r o p o r t i o n a t e l y to reductions in
e m p l o y m e n t . The share was 21 percent in 1 9 7 0
a n d 17.8 percent in 1980. This results f r o m a
change in t h e industry mix of nondurables. Some
g r o w t h has o c c u r r e d in printing a n d publishing
and chemicals, where wages are somewhat higher
than in textiles.
A l t h o u g h the manufacturing sector's relative
share in the South Carolina e c o n o m y has declined
in t h e past decade, it remains the key t o future
growth. The share of manufacturing e m p l o y m e n t has fallen 24 percent f r o m 1 9 7 0 - 1 9 8 2 , yet
t h e share of personal i n c o m e d e c l i n e d a m o r e
modest 17 percent Continuing industrial developm e n t and diversification are imperative in order
t o c o m p e n s a t e for t h e t r o u b l e d textile industry.
77

T a b l e 2 . The i m p o r t a n c e of M a n u f a c t u r i n g in t h e S o u t h C a r o l i n a E c o n o m y 1 9 7 0 - 1 9 8 2
Personal Income (nominal, $ millions)

Employment (000's)
Year

Total
Nonfarm

Durable
Goods

% Share

Nondurable
Goods

% Share

Total

Durable
Goods

% Share

Nondurable
Goods

% Share

1970

842.0

84.1

10.0

256.2

30.4

7,668

575

7.5

1,613

21.0

1979

1,176.0

122.2

10.4

277.3

23.6

20,548

1,750

8.5

3,718

18.1

1980

1,188.8

120.6

10.1

271.4

22.8

22,722

1,922

8.5

4,034

17.8

1981

1,196.5

115.3

9.6

273.0

22.8

25,457

2,116

8.3

4,391

17.2

1982*

1,179.3

108.8

9.2

253.0

21.5

26,940

2,176

8.1

4,169

15.5

•Estimated

Diversification of the
State's Manufacturing Sector
Industrial development has been a major activity
for South Carolina over the past f e w years, and
the state has established a track record for
attracting manufacturing facilities. Since 1950,
1,935 n e w plants have been a n n o u n c e d for the
state. In 1981 alone, 733 firms a n n o u n c e d t h e y
planned to expand or locate in South Carolina, t o
create 16,000 new jobs w i t h $2.4 billion of
capital investment.
M u c h of the effort t o attract industry has been
a i m e d at diversifying the state's e m p l o y m e n t .
A n d there is evidence that this diversification is
beginning t o take place. W h i l e manufacturing
e m p l o y m e n t grew 4.6 percent b e t w e e n 1976
and 1981, certain industries grew significantly
faster during that period (Table 3). These industries
include primary metals (73 percent), rubber and
plastics (88 percent), electrical and electronic
e q u i p m e n t (36 percent), transportation (41 percent), a n d fabricated metals (26 percent). As a
result of this growth, these industries c o m p r i s e d
a larger percent of total manufacturing employm e n t in 1981 than t h e y d i d in 1976. For exam pie,
machinery c o m p r i s e d 6.7 percent in 1976 a n d
7.9 percent in 1981; similarly, electric and electronic e q u i p m e n t comprised 4.3 percent of manufacturing e m p l o y m e n t in 1976 and 5.6 percent
in 1981. In addition, r u b b e r a n d plastics grew
from 2.7 percent to 4.9 percent of the manufacturing labor force.

78




Firms h e a d q u a r t e r e d in Frostbelt states have
c o n t r i b u t e d t o South Carolina's e m p l o y m e n t
gains. For example, 92 percent of the n e w
e m p l o y m e n t in electrical and electronic equipm e n t over the past decade resulted from the
expansion of Frostbelt-based firms, and 34 percent of the gains in chemicals resulted f r o m the
expansion of mid-Atlantic-based firms. 1 Firms
h e a d q u a r t e r e d in N e w York lead t h e list for
branch plants located in South Carolina (274),
f o l l o w e d by N o r t h Carolina (77), Illinois (61),
O h i o (57), Pennsylvania (48), and N e w Jersey
(46).
Foreign investment has also been a major
c o m p o n e n t of South Carolina's industrial development; it comprised over 20 percent of announced
industrial i n v e s t m e n t in 1981 and has been as
high as 46.9 percent (in 1974). This investment
has been p r e d o m i n a n t l y in t h e chemicals and
metal w o r k i n g industries. In 1981, fully 42 percent of all foreign direct investment in South
Carolina manufacturing was in chemicals, another
23 percent in metal w o r k i n g industries.
W h i l e diversification has been a major goal for
South Carolina, the geographic implications of
that n e w d e v e l o p m e n t have been a concern.
The state has expressed t h e goal of encouraging *
industrial development of its rural counties. During

'Nancy Matthews and Richard McKenzie, " N e w Plant and Employment
Gains in South Carolina during the 1970s," B u s i n e s s a n d E c o n o m i c
Review. Vol. XXIX, No. 1, College of Business Administration, University of
South Carolina. (October 1982).

FEBRUARY 1983, E C O N O M I C REVIEW "

T a b l e 3 . Composition of the Manufacturing Sector in South Carolina 1 9 7 6 - 1 9 8 1

Industry
Durable Goods
Lumber and W o o d Products
Furniture and Fixtures
Stone, Clay, and Glass
Primary Metals
Fabricated Metals
Machinery, Except Electrical
Electrical and Electronic
Equipment
Transportation
Instruments
Miscellaneous
londurable Goods
Food and Kindred Products
Textile Mill Products
Apparel
Paper and Allied Products
Printing and Publishing
Chemicals
Rubber and Plastics
Other Nondurables
TOTAL MANUFACTURING

1976
Employment

1981
Employment

% Change
1976-1981

% 1976
Mfg.
Employment

% 1981
Mfg.
Employment

14,600
4,500
10,800
4,400
11,700
24,800

14,300
4,900
10,700
7.600
14,700
30,500

-2.1%
8.9
-.9
72.7
25.6
23.0

3.90%
1.20
2.90
1.20
3.20
6.70

3.70%
1.30
2.80
2.00
3.80
7.90

15,900
3,600
5,100
4,300

21,600
5,100
5,800
4,200

35.8
41.7
13.7
-2.3

4.30
1.00
1.40
1.20

5.60
1.30
1.50
1.10

13,700
149,500
46,200
13,500
6,400
30,700
10,200
1,100

14,100
133,100
46,700
13,900
8,000
32,700
19,200
1,200

2.9
-11.0
1.1
3.0
25.0
6.5
88.2
9.1

3.70
40.30
12.50
3.60
1.70
8.30
2.70
.03

3.60
34.30
12.00
3.60
2.10
8.40
4.90
.03

371,000

388,200

4.6

100.00

100.00

the 1970s, South Carolina's major m e t r o p o l i t a n
areas w e r e t h e beneficiaries of most n e w plants,
although a case can be m a d e that contiguous
rural counties b e n e f i t e d as w e l l from these
e m p l o y m e n t opportunities.
Ironically, t h e firms that a i d e d t h e state's
efforts t o diversify t e n d e d t o hurt rural development. These w e r e generally large firms that
located in the major m e t r o p o l i t a n areas w h e r e
, labor was m o r e plentiful. Branch plants f r o m
northern states a c c o u n t e d for 56 percent of the
new e m p l o y m e n t b u t 42 percent of the plant
openings d u r i n g the 1970s. 2
Two specific d e v e l o p m e n t actions have helped
South Carolina's rural counties. The Governor's
Rural Economic A c h i e v e m e n t T r o p h y (GREAT)
' Towns program was instituted t o encourage
small t o w n s t o increase their chances by designating plant sites, p r o v i d i n g the necessary infrastructure, and otherwise a c c o m m o d a t i n g the

needs of a facility. In addition, the Governor's
Rural Economic D e v e l o p m e n t Initiatives (REDI)
program was established in 1981 t o create jobs
in t h e most e c o n o m i c a l l y distressed counties. To
accomplish this task, federal funds have been set
aside for a revolving loan f u n d t o businesses
locating or e x p a n d i n g in o n e of these counties.

'Ibid

' FEDERAL RESERVE B A N K O F A T L A N T A




79

Diversification into
High Technology

Diversification of
the State's Economic Base

As in o t h e r parts of the nation, South Carolina's
industrial d e v e l o p m e n t specialists have b e c o m e
infatuated w i t h the newest industrial location
p r o s p e c t s — h i g h - t e c h n o l o g y and research a n d
d e v e l o p m e n t firms. This interest has escalated
because such "industries of the f u t u r e " have
been s o m e w h a t more resilient in t h e face of the
nation's current recession. South Carolina has
already had some success in this field; firms such
as Cincinnati M i l a c r o n ( w h i c h produces a n d
develops industrial robots), Digital, Sony, U n i t e d
Technologies, and others have located in the
state.

South Carolina has also begun t o diversify into
industries o t h e r than manufacturing. Tourism is
n o w the state's second largest industrial employer,
just b e h i n d textiles, w i t h 68,000 jobs directly
related t o travel and tourism. This travel-generated
e m p l o y m e n t increased 4.7 percent b e t w e e n
1 9 8 0 - 1 9 8 1 , substantially m o r e t h a n t h e .6 perc e n t increase in South Carolina's total employm e n t d u r i n g that period. Travelers spent almost
$2.4 billion in the state in 1981, a 13 percent
increase f r o m 1 9 8 0 a n d 56 percent f r o m 1977.
The Department of Parks, Recreation, and Tourism
p r o m o t e s the state b o t h here a n d abroad, a n d
events such as the Spoleto Festival in Charleston
a n d Canadian-American Days in M y r t l e Beach
have b o o s t e d tourism.

However, a c o n c e r t e d effort is n o w being
m a d e t o attract more of these firms. The Technical and Comprehensive Education (TEC) System,
a statewide post-secondary e d u c a t i o n system
that has h e l p e d m e e t t h e training needs of the
state's industries, is preparing t o m e e t t h e needs
of these high-tech industries as well. Emerging
t e c h n o l o g y centers have been established at six
of the TEC System's regional campuses in fields
such as microelectronics, robotics, c o m p u t e r
applications t o manufacturing, and advanced
machine tool technology. These centers, together
w i t h the TEC System's ability t o tailor training t o
an individual firm's specifications, will offer a
p o w e r f u l incentive for high-technology firms.
Governor Richard Riley has also a n n o u n c e d
t h e creation of a quasi-public research authority
t o lure high-tech industry. The authority will
oversee and lease space in three research parks
that will be established in c o n j u n c t i o n w i t h t h e
University of South Carolina, Clemson University,
a n d the M e d i c a l University of South Carolina.
The state has several real and perceived disadvantages in its recruiting, w h i c h include a
scarcity of skilled labor (South Carolina ranks
41st of the 50 states in the percentage of
p o p u l a t i o n over 18 w i t h a college education);
and t h e lack of "critical mass" w h i c h develops as
skilled labor, research firms, and universities
attract o n e another. It also got a late start in
a t t e m p t i n g t o attract high-tech firms; at least 17
states n o w have programs t o finance high-tech
a n d research activities. Further, South Carolina is
not perceived as a state strong in high technology,
and it will be difficult to c o m p e t e w i t h Research
Triangle Park in neighboring N o r t h Carolina.

80




i

j

W h i l e total nonagricultural e m p l o y m e n t grew
15.3 percent b e t w e e n 1976 a n d 1981, certain 1
sectors grew faster (Table 4). Services, i n c l u d i n g
t h e travel-related e m p l o y m e n t , grew 27.4 percent during t h a t period; finance, insurance, and f
real estate rose 24.7 percent, and trade increased
23.3 percent. All three sectors increased their
p r o p o r t i o n of nonagricultural e m p l o y m e n t in \
1981 f r o m 1976. Also significant is that w h i l e
g o v e r n m e n t e m p l o y m e n t grew 15.3 percent in
1981, it merely maintained its share of total
employment.
White-collar workers c o m p r i s e d 46 percent of
all e m p l o y m e n t in South Carolina in 1980, an
increase from 39.5 percent in 1970. Blue-collar
workers constituted 39 percent of e m p l o y m e n t ,
in 1980, a decrease from 42.6 percent in 1970.
This t r e n d is likely t o c o n t i n u e i n t o 1990: whitecollar e m p l o y m e n t is projected t o reach 53.5
percent of the state's total e m p l o y m e n t in 1990,
and blue-collar workers are projected t o comprise
just 34 percent. 3
In summary, South Carolina is e x h i b i t i n g a *
growing diversification w i t h i n its manufacturing
sector and a m o n g all its e m p l o y m e n t sectors.
These changes, however, are long-term in nature,
and will not significantly influence the immediate
o u t l o o k for the state's e c o n o m y .

3

S e n a B l a c k e t a l , I n f o r m a t i o n R e s o u r c e s M a n a g e m e n t in S o u t h C a r o l i n a
State G o v e r n m e n t : A State Strategy, Institute for Information Management, Technology, and Policy, College of Business Administration, University
of South Carolina, Columbia, South Carolina (December 1982).

F E B R U A R Y 1 9 8 3 , E C O N O M I C REVIEW "

T a b l e 4 . South Carolina Nonagricultural Employment 1 9 7 6 - 1 9 8 1

Sector
Manufacturing

371,000

388,200

35.70%

32.40%

1,800

1,800

0.0

.02

.02

71,200

15.8

5.90

6.00

61,500

% Change
1976-1981
4.6%

Transportation and
Public Utilities

42,700

53,800

26.0

4.10

4.50

Trade
Wholesale Trade
Retail Trade

187,600
40,900
146,600

231,300
50,500
180,800

23.3
23.5
23.3

18.10
3.90
14.10

19.30
4.20
15.10

Finance, Insurance,
and Real Estate

39,700

49,500

24.7

3.80

4.10

Services

130,500

166,200

27.4

12.60

13.90

Government

203,300

234,400

15.3

19.60

19.60

1,038,100

1,196,500

15.3

100.00

100.00

TOTAL

1

% 1981
Nonagricultural
Employment

1981
Employment

Mining
Construction

% 1976
Nonagricultural
Employment

1976
Employment

The Near-Term Outlook:
Some Risks, But a Moderate
Recovery is Likely

In a typical recovery, the South Carolina economy
has o u t p a c e d t h e national u p s w i n g for t w o primary reasons. First, m a n y of the state's manufactured products are consumer-oriented, and,
since retail sales lead a recovery, p r o d u c t i o n
rebounds relatively quickly. Second, plant relocation t o a n d expansion in South Carolina has
provided additional stimulus. However, the anticipated recovery in 1983 may be s o m e w h a t different. Because c o n s u m e r s p e n d i n g i s unlikely to
k
be as robust as in the past, t h e initial u p s w i n g will
be moderated. Furthermore, n e w i n v e s t m e n t
j may only compensate for the restructuring taking
} place in the manufacturing sector.
<
v
l
J
,
I
'
^
f

For t h e short run at least, t h e state's recovery is
d e p e n d e n t on the p e r f o r m a n c e o f t h e national
economy. This is particularly apparent since
approximately 8 0 percent of t h e p r o d u c t s manufactured in South Carolina are e x p o r t e d . U n d e r
the assumption of a consensus forecast that
anticipates 2.5 t o 3 percent growth in the national
[ economy, South Carolina w o u l d experience some

*
J
f
i

' FEDERAL RESERVE B A N K O F A T L A N T A




uneven g r o w t h w i t h c o n t i n u i n g p r o b l e m s in the
manufacturing sector.
For the aggregate e c o n o m i c variables, a m i x e d
pattern results. Expected gains in real total personal i n c o m e w o u l d be a minimally satisfactory
2.0 percent in 1983. G r o w t h in total n o n f a r m
e m p l o y m e n t is likely t o be relatively sluggish.
The projected u n e m p l o y m e n t rate averages 10.2
percent, w i t h a d e c l i n e t o 9.3 percent by t h e
year's end.
Employment gains in manufacturing aren't likely
until the second half of 1983 even u n d e r t h e best
circumstances. There is a 3 percent annual average
loss in t h e consensus forecast w h i c h reinforces
t h e n o t i o n of 2.5 - 3 percent national g r o w t h as a
" g r o w t h recession." Durable goods e m p l o y m e n t
records a small loss o n an annualized basis, b u t
conditions are e x p e c t e d t o w o r s e n in some
n o n d u r a b l e goods sectors. Particularly hard-hit is
textile e m p l o y m e n t , w h e r e losses potentially
range near 7 percent for the year.
O n the positive side, significant i m p r o v e m e n t
is e x p e c t e d in b o t h housing a n d retail sales.
Given declining rates on construction and mortgage
loans, housing starts are e x p e c t e d t o rise over 25
percent. This w o u l d bring t h e starts rate back t o
the level of 1980. W h i l e that was not a banner
81

year, it still represents considerable improvement. Real retail sales are e x p e c t e d t o c l i m b
a b o u t 5 percent. Again, this also must be p u t in
perspective given t h e fact that real retail sales
have d e c l i n e d an average of 3.2 percent for t h e
last three years.
In summary, t h e consensus forecast w o u l d
keep South Carolina in the e c o n o m i c doldrums.
A m o d e r a t e recovery appears most likely, b u t
t h e risks of further e c o n o m i c losses, at least in
t h e short-run, are clearly present.

Conclusions
The South Carolina e c o n o m y has e x p e r i e n c e d
significant short-run p r o b l e m s a n d will likely
c o n t i n u e t o d o so in early 1983 unless there is a
major u p t u r n in t h e national e c o n o m y . The
state's e c o n o m y typically improves m o r e rapidly
than that of the nation, but 1983 may be different
if consumer spending proves lackluster.
The long-term improvement of South Carolina's
e c o n o m i c picture lies in its ability t o diversify its
e c o n o m i c base b o t h w i t h i n the manufacturing
sector and among all employment sectors. Tourism
has grown into a major component of the employm e n t base and has exerted a positive influence
on the state's e m p l o y m e n t and revenues. Further,
efforts t o attract high technology and research
activity are crucial t o t h e state's long-term econ o m i c health. South Carolina is not likely t o
become a national center of research and developm e n t Yet it does have potential as a location for

(1) firms that c o n d u c t extensive p r o d u c t or
process i m p r o v e m e n t research (and w h i c h locate
near their manufacturing facilities) and (2) certain
high-technology p r o d u c t i o n processes, such as
the manufacture of computer components, which
can be located away f r o m w e l l - k n o w n research
centers.
— Richard W . Ellson
and Nancy Grden-Ellson
University

ol South

Carolina

Note: The following m e m b e r s of the Federal Reserve Bank of Atlanta research staff also c o n t r i b u t e d to this issue:
Cheryl Cornish, Sandra Davis, Pam Frisbee, Patricia McGill, Gustavo Uceda, and David D. Whitehead.

82




FEBRUARY 1983, E C O N O M I C REVIEW "

FINANCE
DEC

$ millions
Commercial Bank Deposits
Demand
NOW
Savings
Time
Credit Union Deposits
Share Drafts
Savings & Time
Commercial
Demand
NOW
Savings
Time
Credit Union Deposits
Share Drafts
Savings & Time

1982
1,196,078
294,448
66,452
155,358
701,061
51,968
3,845
43,283

NOV
1982

DEC
1981

ANN.
%
CHG.

DEC
1982

1,191,183 1,088,890
302,058 297,864
65,046 49,767
153,992 146,733
703,288 619,246
51,741 39,825
3,859
2,489
43,340 34,984

savings <5c Loans
Total Deposits
NOW
Savings
Time

128,544 127,260
34,163 34,120
8,439
8,700
15,282 15,153
72,684 72,541
4,927
4,932
360
345
4,157
4,152

116,499
34,334
6,390
14,529
64,092
3,998
269
3,472

Savings & Loans
Total Deposits
NOW
Savings
Time

Mortgages Outstanding
Mortgage Commitments

541,650 540,063 515,450
7,412
12,712 12,403
96,737 95,622 91,468
433,390 433,517 416,303
OCT
OCT
SEPT

+ 5
+72
+ 6
+ 4

75,559
1,224
11,537
62,760
OCT
74,633
3.487

+ 5
+70
+ 3
+4

4,511
106
565
3,874
OCT
3,698
49

4,530
106
569
3,908
SEPT
3,787
46

4,370
64
570
3,760
OCT
4,003
51

+ 3
+65
- 1
+ 3
- 8
- 4

48,051
1,416
7,941
38,753
OCT
39,337
2.235

48,108
1,335
8,065
38,758
SEPT
40,204
2.313

45,696
860
7,715
36,992
OCT
45,702
3.059

+ 5
+65
+3
+5
-14
-27

9,857
240
1,211
8,542
OCT
8,885
182

9,915
240
1,209
8,570
SEPT
8,881
188

9,603
126
1,158
8,347
OCT
9,349
111

+ 3
+90
+ 5
+ 2

8,033
127
1,268
6,665
SEPT
7,386
192

7,410
72
1,192
6,165
OCT
7,141
208

+ 9
+79
+ 8
+ 9

Mortgages Outstanding
Mortgage Commitments

8,077
129
1,282
6,692
OCT
7,404
198

Savings <3t Loans
Total Deposits
NOW
Savings
Time
Mortgages Outstanding
Mortgage Commitments

2,461
65
246
2,171
OCT
2,100
22

2,420
63
241
2,138
SEPT
2,144
19

2,385
33
233
2,128
OCT
2,205
17

Mortgages Outstanding
Mortgage Commitments
Savings <5c Loans
Total Deposits
NOW
Savings
Time

14,057
3,537
736
1,611
8,623
874
70
729

13,267
3,448
570
1,521
8,077
699
52
632

Commercial Bank Deposits
Demand
NOW
Savings
Time
Credit Union Deposits
Share Drafts
Sayings & Time

42,255
12,170
3,786
6,517
20,504
2,217
181
1,715

41,464
11,793
3,686
6,420
20,431
2,206
193
1,719

38,318
12,265
2,784
6,268
17,758
1,813
148
1,435

Commercial Bank Deposits
Demand
NOW
Savings
Time
Credit Union Deposits
Share Drafts
Savings & Time

18,142
6,167
1,255
1,709
9,737
918
37

18,054
6,285
1,230
1,705
9,728
906
39
814

16,078'
5,993
925
1,562
8,538
729
22
685

Savings <5c Loans
Total Deposits
NOW
Savings
Time

Commercial Bank Deposits
Demand
NOW
Savings
Time
Credit Union Deposits
Share Drafts
Savings & Time

23,178

5,759
1,174
2,478
14,081
163
11
153

23,096 "20,966
6,010
5,890
861
1,144
2,360
2,469
14,068 1 2 , 1 8 1
112
164
11
11
105
155

Savings & Loans
Total Deposits
NOW
Savings
Time

Commercial Bank Deposits
Demand
NOW
Savings
Time
Credit Union Deposits
Share Drafts
Savings & Time

10,611
2,311
636
762
7,042
N.A.
N.A.
N.A.

10,544
2,311
609
763
7,066
N.A.
N.A.
N.A.

Mortgages Outstanding
Mortgage Commitments
savings & Loans
Total Deposits
NOW
Savings
Time
Mortgages Outstanding
Mortgage Commitments

Mortgages Outstanding
Mortgage Commitments

+10
- 1
+35
+6
+11

ANN.
%
CHG.

79,549
1,993
12,062
65,762
SEPT
68,391
2.888

14,125
3,526
766
1,609
8,588
854
67
723

9,653
2,323
470
722
6,328
N.A.
N.A.
N.A.

DEC
1981

79,494
2,081
11,942
65,754
OCT
67,401
2.790

Commercial Bank Deposits
Demand
NOW
Savings
Time
Credit Union Deposits
Share Drafts
Savings ¿c Time

818

NOV
1982

-10
-20

- 5
+64

+ 4
- 5
+ 3
+97
+ 6
+ 2
- 5
+29

+11
Savings & Loans
Commercial Bank Deposits
20,233 20,045 18,217
4,230
4,304
4,295
Total Deposits
6,537
6,543
6,095
+ 7
Demand
- 2
NOW
+81
NOW
1,083
1,034
780
+ 39
125
122
69
697
2,207
2,185
2,096
+ 5
Savings
710
669
+4
Savings
+14
Time
5,722
5,723
5,368
+ 7
Time
12,732 12,625 11,210
OCT
SEPT
+21
OCT
Credit Union Deposits
780
777
645
49
47
36
+36
Mortgages Outstanding
5,977
5,992
6,234
- 4
Share Drafts
615
+21
Mortgage Commitments
104
130
42 + 148
Savings & Time
743
740
Notes: All deposit data are extracted from the Federal Reserve Report of Transaction Accounts, other Deposits and Vault Cash (FR2900),
and are reported for the average of the week ending the 1st Wednesday of the month. This data, reported by institutions with
over $15 million in deposits as of December 31, 1979, represents 95% of deposits in the six state area. The major differences between
this report and the "call report" are size, the treatment of interbank deposits, and the treatment of float. The data generated from
the Report of Transaction Accounts is for banks over $15 million in deposits as of December 31, 1979. The total deposit data generated
from the Report of Transaction Accounts eliminates interbank deposits by reporting the net of deposits "due to" and "due from" other
depository institutions. The Report of Transaction Accounts subtracts cash in process of collection from demand deposits, while the call
report does not. Savings and loan mortgage data are from the Federal Home Loan Bank Board Selected Balance Sheet Data. The
Southeast data represent the total of the six states. Subcategories were chosen on a selective basis and do not add to totaL
N.A. = fewer than four institutions reporting.


http://fraser.stlouisfed.org/
Federal
ofV St.
F F n F R AReserve
I D E C E D VBank
E B A M
O F Louis
ATI ANITA

8 3

EMPLOYMENT

Civilian Labor Force - thous.
Total Employed - thous.
Total Unemployed - thous.
Unemployment Rate - % SA
Insured Unemployment - thous.
Insured UnempL Rate - %
Mfg. Avg. Wkly. Hours
Mfg. Avg. Wkly. Earn. - $

soniarm Employment- th
Manufacturing
Construction
Trade
Government
Services
Fin., Ins., & Real Est.
Trans. Com. & Pub. UtiL

Civilian Labor Force - thous.
Total Employed - thous.
Total Unemployed - thous.
Unemployment Rate - % SA
Insured Unemployment - thous.
Insured Unempl. Rate - %
Mfg. Avg. Wkly. Hours
Mfcr. Avg. Wkly. Earn. - $
Civilian Labor Force - thous.
Total Employed - thous.
Total Unemployed - thous.
Unemployment Rate - % SA
Insured Unemployment - thous.
Insured UnempL Rate - %
Mfg. Avg. Wkly. Hours
Mfg. Avg. Wkly. Earn. - $

14,553
13,033
1,520
10.7
N.A.
N.A.
39.7
293

3,755
445
247

3,776
349
284
1,000
617
888
276
231

1,722
1,459
263
15.9
N.A.
N.A.

40.0
291
Nonfarm Employment- thous.
Manufacturing
Construction
Trade
Government
Services
Fin., Ins., & Real Est.
Trans. Com. A Pub. UtiL

Civilian Labor Force - thous.
Total Employed - thous.
Total Unemployed - thous.
Unemployment Rate - % SA
Insured Unemployment - thous.
Insured UnempL Rate - %
Mfg. Avg. Wkly. Hours
Mfg. Ave. Wkly. Earn. - $

2,609
2,433
176
6.8
N.A.
N.A.
39.7

Civilian Labor Force - thous.
Total Employed - thous.
Total Unemployed - thous.
Unemployment Rate - % SA
Insured Unemployment - thous.
Insured UnempL Rate - %
Mfg. Avg. Wkly. Hours
Mfg. Avg. Wkly. Earn. - $

Nonfarm Employment- thous.
Manufacturing
Construction
Trade
Government
Services
Fin., Ins., <5c Real Est.
Trans. Com. & Pub. UtiL

1,827
1,717
155
8.8
N.A.
N.A.
42.3
367

Nonfarm Employment- thous.
Manufacturing
Construction
Trade
Government
Services
Fin., Ins., & Real Est.
Trans. Com. & Pub. Util.

1,049
960

Nonfarm Employment- thous.
Manufacturing
Construction
Trade
Government
Services
Fin., Ins., & Real Est.
Trans. Com. & Pub. UtiL

262

1,050

1,066

Nonfarm Employment- thous.
Manufacturing
Construction
Trade
Government
Services
Fin., Ins., & Real Est.
Trans. Com. & Pub. UtiL
All labor force data are from Bureau of Labor Statistics reports supplied by state agencies.
Only the unemployment rate data are seasonally adjusted.
The Southeast data represent the total of the six states.
The annual percent change calculation is based on the most recent data over prior year.


http://fraser.stlouisfed.org/
84
Federal Reserve Bank of St. Louis

91,765
20,025
4,221
20,883
16,137
18,800
5,308
5,188

Nonfarm Employment- thous.
Manufacturing
Construction
Trade
Government
Services
Fin., Ins., & Real Est.
Trans. Com, <5c Pub. UtiL

Civilian Labor Force - thous.
Total Employed - thous.
Total Unemployed - thous.
Unemployment Rate - % SA
Insured Unemployment - thous.
Insured Unempl. Rate - %
Mfg. Avg. Wkly. Hours
Mfe. Avg. Wkly. Earn. - $

Civilian Labor Force - thous.
Total Employed - thous.
Total Unemployed - thous.
Unemployment Rate - % SA
Insured Unemployment - thous.
Insured UnempL Rate - %
Mfg. Avg. Wkly. Hours
Mfg. Avg. Wkly. Earn. - $
TENNESSEE
Civilian Labor Force - thous.
Total Employed - thous.
Total Unemployed - thous.
Unemployment Rate - % SA
Insured Unemployment - thous.
Insured UnempL Rate - %
Mfg. Avg. Wkly. Hours
Mfg. Avg. Wkly. Earn. - $

89,536
18,495
4,081
20,519
15,830
19,144
5,347
5,054

1,018

606

920
279
231

-

3

1,700
468

FEDERAL RESERVE B A N K O F ATLANTA

o

CONSTRUCTION
ANN

OCT
1982

NOV
1982

NOV
1982

OCT
1982

NOV
1981

\ Mil.
45,459
5,329
11,931
5,131
1,775
800

45,545
5,302
12,215
5,205
1,760
807

52,495
7,090
14,924
6,513
1,395
758

-13
-25
-21
-21
+27
+ 6

Residential Building Permits
Value - $ Mil
Residential Permits - Thous.
Single-family units
Multi-family units
Total Building Permits
Value - $ Mil.

Nonresidential Building Permits - !Ì Mil.
6,262
Total Nonresidential
719
Industrial Bldgs.
1,343
Offices
951
Stores
282
Hospitals
82
Schools

6,204
713
1,344
955
269
82

7,483
769
1,398
1,147
264
74

-16
- 7
- 4
-17
+ 7
+ 11

Kesidentiai Building Permits
Value - $ Mil.
Residential Permits - Thous.
Single-family units
Multi-family units
Total Building Permits
Value - $ Mil.

Nonresidential Building Permits - :f Mil.
392
Total Nonresidential
81
Industrial Bldgs.
60
Offices
62
Stores
23
Hospitals
8
Schools

389
82
54
63
25
8

427
45
55
68
26
4

- 8
+80
+ 9
- 9
-12
+ 100

Residential Building Permits
Value - $ Mil.
Residential Permits - Thous.
Single-family units
Multi-family units
Total Building Permits
Value - $ Mil.

Nonresidential Building Permits - :$ Mil.
3,135
Total Nonresidential
367
Industrial Bldgs.
640
Offices
508
Stores
144
Hospitals
18
Schools

3,090
359
650
506
130
19

4,281
387
627
661
142
23

-27
- 5
+ 2
-35
+ 1
-22

Residential Building Permits
Value - $ Mil.
Residential Permits - Thous.
Single-family units
Multi-family units
Total Building Permits
Value - $ Mil.

Nonresidential Building Permits - S VIil.
980
Total Nonresidential
135
Industrial Bldgs.
222
Offices
90
Stores
34
Hospitals
19
Schools

983
144
226
89
27
18

1,068
186
263
123
21
27

- 8
-27
-16
-27
+62
-30

Residential Building Permits
Value - $ MiL
Residential Permits - Thous.
Single-family units
Multi-family units
Total Building Permits
Value - $ Mil.

Nonresidential Building Permits - $ Mil.
938
Total Nonresidential
87
Industrial Bldgs.
296
Offices
147
Stores
29
Hospitals
24
Schools

924
79
297
150
28
24

891
69
304
134
48
13

+ 5
+26
- 3
+10
-41
+ 85

Residential Building Permits
Value - $ MiL
Residential Permits - Thous.
Single-family units
Multi-family units
Total Building Permits
Value - $ Mil.

Nonresidential Building Permits - $ Mil.
157
Total Nonresidential
14
Industrial Bldgs.
18
Offices
35
Stores
5
Hospitals
3
Schools

150
13
17
33
5
3

181
17
42
36
10
1

-13
-18
-57
- 3
-50
+200

Residential Building Permits
Value - $ MiL
Residential Permits - Thous.
Single-family units
Multi-family units
Total Building Permits
Value - $ MiL

Nonresidential Building Permits - $ Mil.
659
Total Nonresidential
34
Industrial Bldgs.
106
Offices
108
Stores
38
Hospitals
10
Schools

666
35
106
113
43
. 10

649
64
107
125
17
5

+ 2
-47
- 1
-14
+124
+ 100

Residential Building Permits
Value - $ MiL
Residential Permits - Thous.
Single-family units
Multi-family units
Total Building Permits
Value - $ Mil.

%

CHG

ANN

%

NOV
1981

CHG

12-month Cumulative Rate
Total Nonresidential
Industrial Bldgs.
Offices
Stores
Hospitals
Schools

38,212

36,804

518.4
429.0
83,672

493.3
417.1

41,363
575.8
424.4

- 8
-10
+ 1
-11

82,349

93,858

6,867

6,693

8,526

105.7
83.8
13,129

100.5
83.4

123.5
106.7

-19
-14
-21

12,897

16,022

-18

236
4.6
4.3

229

311

4.4
4.2

5.8
6.0

-24
-20
-28

629

618

738

-15

4,077

4,015

54.4
50.3
7,211

52.0
50.3
7,105

5,995
74.6
77.9
10,276

1,300

1,243

1,030

25.1
12.0
2,280

23.8
12.0
2,227

21.4
8.3

+26
+17
+44

2,098

+ 9

-32
-27
-36
-30

638

620

605

+ 5

10.8
8.1

10.3
8.1

10.1
8.3

1,576

1,544

1,496

+ 8
- 2
+5

167

162

168

- 1

3.3
2.1
324

3.3
2.1
312

3.6
1.8

- 8
+19

350

- 7

449

416

+ 8

7.3
6.9

425
6.9
6.8

8.0
4.5

- 9
+55

1,108

1,091

1,065

+4

Data supplied by the U. S. Bureau of the Census, Housing Units Authorized By Building Permits and Public Contracts, C-40.
Nonresidential data excludes the cost of construction for publicly owned buildings. The southeast data represent the total of
the six states. The annual percent change calculation is based on the most recent month over prior year. Publication of F. W.
Dodge construction contracts has been discontinued.

http://fraser.stlouisfed.org/
FEBRUARY 1 9 8 3 , E C O N O M I C R E V I E W
Federal Reserve Bank of St. Louis

85

WÈ

GENERAL
LATEST CURR. PREV.
DATA PERIOD PERIOD

Personal Income
($biL - SAAR)
Taxable Sales - $biL
Plane Pass. Arr. 000's
Petroleum Prod, (thous.)
Consumer Price Index
1967=100
Kilowatt Hours - mils,

YEAR
AGO

ANN.
%
CHG.

2,447.6
N.A.
N.A.
8,607.6
281.5
183.6

+ 6

+ 6

N.A.
33.8

289.3
N.A.
3,821.9
1,408.1
N.A.
31.4

33.8
22.5
106.6
52.0
N.A.
4.9

33.6
21.7
96.1
53.0
N.A.
4.7

32.8
21.3
110.5
59.4
N.A.
4.5

+ 3
+ 6
- 4
-12

Personal Income
($biL - SAAR)
3Q
Taxable Sales - $ biL
Plane Pass. Arr. 000's OCT
Petroleum Prod, (thous DEC
Consumer Price Index Miami
Nov. 1977 = 100
Kilowatt Hours - mils. SEP

114.3
66.7
1,709.0
67.0
NOV
156.8
9.2

111.3
66.6
1,474.2
68.0
SEP
156.1
9.2

105.5
66.7
1,662.8
90.4
NOV
153.6
8.6

+ 8
0
+ 3
-26

Personal Income
($bil. - SAAR)
3Q
Taxable Sales - $ biL
3Q
Plane Pass. Arr. 000's OCT
Petroleum Prod, (thous.)
Consumer Price Index - Atlanta
1967 = 100
Kilowatt Hours - mils. SEP

53.3
39.4
1,493.4
N.A.
DEC
296.1
5.5

52.5
37.2
1,294.0
N.A.
OCT
297.8
5.2

50.6
38.1
1,586.4
N.A.
DEC
282.2
4.7

+ 5
+ 3
- 6

Personal Income
($biL - SAAR)
Taxable Sales - $ biL
Plane Pass. Arr. 000's
Petroleum Prod, (thous.)
Consumer Price Index
1967 = 100
Kilowatt Hours - mils.

44.4
N.A.
271.0
1,173.0
N.A.
6.1

43.7
N.A.
234.5
1,172.5
N.A.
5.9

41.8
N.A.
276.4
1,164.3
N.A.
5.5

+ 6

DEC
DEC
SEP

2,584.9
N.A.
N.A.
8,619.8
292.4
198.4

2,541.5
N.A.
N.A.
8,637.5

Personal Income
($biL - SAAR)
3Q
Taxable Sales - $ biL
Plane Pass. Arr. 000's OCT
Petroleum Prod, (thous. DEC
Consumer Price Index
1967=100
Kilowatt Hours - mils. SEP

307.4
N.A.
3,763.6
1,382.0
N.A.
34.8

301.8
N.A.
3,268.7
1,384.5

Personal Income
($biL - SAAR)
Taxable Sales - $ biL
Plane Pass. Arr. 000's
Petroleum Prod, (thous.
Consumer Price Index
1967=100
Kilowatt Hours - mils.

3Q

3Q
OCT
OCT
DEC
SEP

3Q
OCT
DEC
SEP

293.6
183.6

+ 0
+ 4
+ 8
- 2
- 2
+11

+ 9

+ 2
+ 7

+ 5
+17
- 2
+ 1
+11

DEC
1982

NOV (R)
1982

DEC
1981

Agriculture
Prices Rec'd by Farmers
Index (1977=100)
127
Broiler Placements (thous.) 79,861
Calf Prices ($ per cwt.)
58.30
Broiler Prices (<t per lb.)
24.3
Soybean Prices ($ per bu.)
5.45
Broiler Feed Cost ($ per ton) 201

129
75,276
58.20
24.5
5.34
198

128
77,942
57.70
24.6
6.00

Agriculture
Prices Rec'd by Farmers
114
Index (1977=100)
Broiler Placements (thous.) 30,752
Calf Prices ($ per cwt.)
55.17
Broiler Prices (4 per lb.)
24.1
Soybean Prices ($ per bu.)
5.56
Broiler Feed Cost ($ per ton) 189

114
28,231
53.25
23.9
5.45
185

114
29,733
54.03
23.5
6.16
203

Agriculture
Farm Cash Receipts - $ mil.
(Dates: SEPT, SEPT)
1,354
Broiler Placements (thous.) 10,263
Calf Prices ($ per c w t )
54.40
Broiler Prices ($ per lb.)
24.0
Soybean Prices ($ per bu.)
5.52
Broiler Feed Cost ($ per ton) 197

9,406
52.20
23.5
5.41
192

Agriculture
Farm Cash Receipts - $ mil.
3,176
(Dates: SEPT, SEPT)
1,863
Broiler Placements (thous.)
Calf Prices ($ per cwt.)
58.00
Broiler Prices (<t per lb.)
24.0
Soybean Prices ($ per bu.)
5.52
Broiler Feed Cost ($ per tor 210
Agriculture
Farm Cash Receipts - $ miL
(Dates: SEPT, SEPT)
2,138
Broiler Placements (thous.) 12,338
Calf Prices ($ per cwt.)
51.50
Broiler Prices (4 per lb.)
23.5
Soybean Prices ($ per bu.)
5.44
Broiler Feed Cost ($ per ton) 185
Agriculture
Farm Cash Receipts - $ miL
(Dates: SEPT, SEPT)
Broiler Placements (thous.)
Calf Prices ($ per cwt.)
Broiler Prices (« per lb.)
Soybean Prices ($ per bu.)
Broiler Feed Cost ($ per ton)

838
N.A.
56.00
24.5
5.65
250

-

-

1,852
55.00
24.0
5.41
210
-

11,307
49.80
23.0
5.31
181
-

N.A.
55.20
25.0
5.55
245

1,388
9,691
53.10
22.5
6.18
215
3,042
2,007
55.20
24.0
6.18
215
2,190
12,162
50.10
23.0
5.96
194
918
N.A.
56.30
25.5
6.24
240

- 1
+ 2
+ 1
- 1
- 9
-.4
0

+ 3

- 2

+ 6

+2
+7
-11
- 8
'

1

:

+ 4 SiÊ

iJ

-h J
-

2

+
+
+
-

2
1
3
2
9
5

"

- 9
+

1
4
9
4

Agriculture
Personal Income
19.9
19.7
19.0
Farm Cash Receipts - $ miL
($biL - SAAR)
+ 5
3Q
N.A.
N.A.
N.A.
(Dates: SEPT, SEPT)
Taxable Sales - $ biL
1,120
1,156
- 3
27.7
29.1
33.9
-18
Broiler Placements (thous.) 6,288
5,666
+ 7
Plane Pass. Arr. 000's OCT
5,873
91.0
94.0
- 4
Petroleum Prod, (thous.) DEC
90.0
Calf Prices ($ per c w t )
58.20
58.20
55.60
+ 1
Broiler Prices ($ per lb.)
Consumer Price Index
25.5
26.0
25.5
0
N.A.
N.A.
N.A.
1967 = 100
Soybean Prices ($ per bu.)
5.55
5.41
6.20
-10
2.6
2.4
2.3
+ 13
Broiler Feed Cost ($ per ton) 161
-14
Kilowatt Hours - mils. SEP
161
188
Agriculture
Personal Income
($biL - SAAR)
41.7
41.0
39.6
+ 5
Farm Cash Receipts - $ miL
3Q
28.7
27.4
26.9
+ 7
(Dates: SEPT, SEPT)
1,041
+4
997
Taxable Sales - $ biL DEC
140.8
151.9
Plane Pass. Arr. 000's OCT
156.0
+ 3
Broiler Placements (thous.)
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
Calf Prices ($ per cwt.)
Petroleum Prod, (thous.) DEC
52.40
51.50
52.70
- 1
Consumer Price Index
Broiler Prices (<t per lb.)
+ 7
23.5
23.5
22.0
N.A.
N.A.
N.A.
1967 = 100
Soybean Prices ($ per bu.)
5.58
6.08
- 8
5.53
6.5
6.4
5.8
+ 12
Broiler Feed Cost ($ per ton) 193
Kilowatt Hours - mils. SEP
- 4
200
Notes:
Personal Income data supplied by U. S. Department of Commerce. Taxable Sales are reported as a 12-month cumulative total. Plane
Passenger Arrivals are collected from 26 airports. Petroleum Production data supplied by U. S. Bureau of Mines. Consumer Price
Index data supplied by Bureau of Labor Statistics. Agriculture data supplied by U. S. Department of Agriculture. Farm Cash
Receipts data are reported as cumulative for the calendar year through ,the month shown. Broiler placements are an average weekly
rate. The Southeast data represent the total of the six states. N.A. = not available. The annual percent change calculation is based
on most recent data over prior year. R = revised.

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