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A M li) Review
ATLANTA, GEORGIA, DECEMBER, 1957

ln% isIssue:

The New Look in U. S. Securities
A Boom Year in Foreign Trade
District Business Highlights
Index for the Year 1957 (Supplement)

S ix th D iS tr id S ta tis tic s :

Condition of 27 Member Banks in Leading Cities
Debits to Individual Demand Deposit Accounts
Department Store Sales and Inventories
Instalment Cash Loans
Retail Furniture Store Operations
Wholesale Sales and Inventories

S ix th V ffir itf:In d e x e s :




Construction Contracts
Cotton Consumption
Department Store Sales and Stocks
Electric Power Production
Furniture Store Sales and Stocks
Manufacturing Employment
Manufacturing Payrolls
Nonfarm Employment
Petroleum Production
Turnover of Demand Deposits

DISTRICT BUSINESS HIGHLIGHTS
Consumer spending, although high, continues to slip from mid-summer peaks. Slower
activity in some industries brought further slight declines in employment and payrolls, and
cash receipts from farm marketings are lower than last year. Demand for bank credit is less
strong than usual at this time of the year.




Nonfarm employment declined slightly in October after allowance for the usual
seasonal changes. The decline was concentrated in nonmanufacturing, since manu­
facturing employment rose slightly.
Manufacturing payrolls/ seasonally adjusted, declined in October for the third
consecutive month. With a reduction in the average work week came a reduction in
weekly earnings.
Insured unemployment changed little in October, although it usually declines at
this time of year.
Textile activity, measured by seasonally adjusted cotton consumption, dropped
back to about the low rate of last spring.
Crude oil production in Coastal Louisiana and Mississippi, seasonally adjusted,
rose slightly in October, and held slightly above the pre-Suez crisis level.
Steel mill operations were reduced sharply further in October and November.
Construction contracts awarded in September continued substantially above a

year earlier.
Total spending, as measured by seasonally adjusted bank debits, declined during

October for the third consecutive month.
Department store sales in November, seasonally adjusted, rose slightly from the
year’s low established in October.
Department store stocks set a new all-time record high in October.
New orders at department stores were still below a year ago.
Furniture store sales, seasonally adjusted, continued to decline during October.
New car registrations during October rose above year ago totals.
Consumer credit at commercial banks declined during October for the first time

since September 1956, as automobile loans outstanding declined.
Automobile instalment terms on new car contracts were being written with
much longer maturities this year than last year; 36-month paper is becoming more
common.
Cash receipts from farm marketings fell short of the total a year earlier by a large
margin because the volume and quality of cash crops being marketed were much
lower.
Farm prices of rice, beef cattle, hogs, eggs, and milk exceed those a year ago.
prices of cotton, cottonseed, peanuts, oranges, and chickens are lower.
Total loans at all member banks decreased in October, after seasonal adjust­

ment, for the second consecutive month; and preliminary reports show a further
decline in November.
Loans to farmers outstanding at member banks were slightly less in October
than a year ago because of lower farm production loans.
Total deposits decreased substantially during October, after seasonal adjustment
in all states except Florida.
Borrowings from the Federal Reserve Bank of Atlanta during November
averaged higher than in any other month this year.
The Federal Reserve Bank of Atlanta reduced its discount rate on loans to

member banks from 3y2 percent to 3 percent, effective November 15, 1957.
•

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•

I he N ew Look in U.S. Securities
News commentators generally regarded last month’s
half-point reduction in the discount rate as a forerunner
of similar reductions in other interest rates. Their pre­
dictions, however, were not uniform as to which rates
might be affected. Moreover, in the two weeks following
the half-point reduction in the discount rate, very few
interest rates declined that much. All this is to say that
interest rates are affected by market forces as well as
by monetary policy. In the last six years Federal Reserve
policy, while far from being passive, has had less influence
on particular interest rates than at any time since the late
1930’s. This is most evident in the market for Federal
Government securities, where a “new look” has appeared.

A Topsy-Turvy Market
From early 1955 until the middle of November, the
strangest phenomenon in the Government securities mar­
ket was the apparently upside-down structure of interest
rates. Normally it would seem that people who were
tying up their funds for long periods could command
higher returns than if they placed their funds in short­
term securities. This, however, was not the case. During
the first two weeks of November, 9-12 month taxable
issues were yielding 3.65 percent, whereas the longest
Treasury securities, maturing in 38 years, earned only
3.53 percent, at prevailing prices.
Corporate Holdings of Government Securities
United States, 1953-57

investors who had vague expectations of even lower long­
term rates. All these factors account for high short-term
rates and lower long-term rates in the Government se­
curities market, a condition, incidentally, that does not
prevail in markets for corporate and tax-exempt securities.
What is the significance of this topsy-turvy market?
Most obviously, it has complicated Treasury financing
problems to the extent that it represents a belief that the
general level of interest rates will decline in the future.
Often, when interest rates decline substantially, the
Treasury calls in some of its securities issued at higher
interest rates and refunds then into lower interest rate
issues. This saves money for the Government. Knowl­
edge that this might happen, however, often deters other
investors from subscribing to callable issues, especially
when they think interest rates might go down even more.
Such a situation recently has caused Treasury officials
to offer non-callable issues. Meanwhile, with a pinch on
short-term funds, investors have hesitated to invest unless
they could sell before maturity without loss. Thus, two
recent intermediate-term issues have been redeemable
two or more years prior to maturity at the holder’s option.
Response of the Government securities market to re­
cent news events provides a good illustration of how de­
mand and supply expectations affect the course of Gov­
ernments. In general, interest rates declined this fall when
news of slackening demand for bank loans raised pros­
pects that banks might seek alternative investment outlets
such as Treasury issues.
On the supply side, the launching of the Russian space
satellites, as well as tensions in the East, has aroused ex­
pectations that increased Federal spending may once
again be financed with increased Treasury borrowing.
If this should happen, a greater supply of securities would
be available to investors. On some days this fall, news
items of this type set off a rise in interest rates although
rates generally declined as credit demands weakened.
N e w Customers and Old C u s t o m e r s

in New Roles

This state of affairs resulted from three factors. First,
since 1955, when credit restraint began, the demand for
short-terms has weakened because commercial banks,
which are important in that market, have been pinched
for funds. On the other hand, more permanent investors
with plenty of cash such as pension funds have tended
to invest in long-term securities. Second, the ceiling on
the national debt, together with the Treasury’s reluctance
to seek large amounts of long-term funds, kept a scarcity
value on the longest maturity bonds. Finally, although
long-term rates were low compared with short-term, they
were viewed favorably by the more or less permanent



In addition to the influences on the course of Gov­
ernment securities just discussed, substantial changes in
the role of various types of investors have also produced
important effects in the market recently. With the high
level of business activity resulting in heavy flows of cash,
treasurers of leading corporations have tended to put
their temporarily idle bank balances in short-term Govern­
ment securities. This demand for these securities by
corporations arises principally because seasonal swings
in their needs for money often do not coincide with swings
in their income. Corporations usually pay taxes and
dividends quarterly so that in March, June, September,
and December heavy inroads are made on their purses.
In the intervening months, they accumulate funds and
•

3

•

find it profitable to invest in securities maturing about the
time the funds will be needed.
Moreover, the Treasury is attempting to collect a
greater portion of taxes on income in the same year in
which the income is produced. This is being done gradual­
ly by pushing forward the percentage of taxes currently
payable. Until 1960, when collections will become evenly
distributed throughout the four quarters, the Government
will be a borrower in the slim fall months, when cor­
porations are good customers for securities because their
tax load is light. As more of the tax load is shifted to the
fall months, the upsurges in security holdings in autumn
will be less evident.
Some changes in security holdings of business firms
have arisen as a consequence of their plant and equip­
ment spending programs. While firms built up their Gov­
ernment security holdings during World War II, they
drew them down to finance building projects from 1945
to 1948. After the Korean War, though, when more
and more corporations issued their own securities to pay
for plant expansion, short-term Governments became
very useful to them as a medium of temporary invest­
ment where the funds could be held until needed to pay
for new plant and equipment. Thus, there is often a
sizable demand for short-term Treasuries on the payment
days for large corporate offerings.

State Governments Slow as Buyers
State and local government authorities, heavy buyers
of Treasury securities during most of the postwar period,
seem to be slowing down in their purchases. State gov­
ernment pension and retirement funds have been per­
mitted to buy a wider range of securities recently, both
to allow greater protection against inflation and in the
case of tax-exempt issues, to provide a market for local
government issues seemingly discriminated against in the
tight credit markets. This means a smaller proportion of
their funds are going into Treasury securities. In some
cases also, increased retirement and pension claims have
slowed the growth of resources available for investment.
Against these developments, other public funds, such as
school, road, and bridge building authorities, like cor­
porate firms, face the task of investing temporary proceeds
of large security issues. Here again short-term Treasuries
play a role, and these housekeeping activities of public
authorities have a pronounced effect on day-to-day
market developments.

John Q . Still in Market
The biggest single bloc of Government debt is held
by John Q. Public—individuals and trust funds set up
for the benefit of individuals. They own $68.6 million,
or one-fourth of the total Federal debt outstanding. About
two-thirds of the amount held by individuals is in nonmarketable United States savings bonds. Despite public
attention to the volume of recent redemptions of Govern­
ment savings bonds, actual changes in total U. S. secur­
ities held by individuals, both marketable and non-marketable, have been very slight. Savings bonds holdings are



now down about $1 billion, or 2 percent below the peak
reached in early 1956. While this decline was going on,
individuals and their trust funds were greatly expanding
their holdings of marketable Treasury obligations so that
total holdings of all types were actually rising.

Banks Change Role
Commercial banks own 21 percent of the total debt,
considerably less than the 30 percent they owned in 1946.
In the last few years, banks have found maturing Treas­
ury issues helpful in relieving tight reserve pressures, since
an individual bank needing funds could allow holdings to
mature for cash. This automatically supplied individual
banks with reserves. Even though banks have reduced
their holdings of Governments, they have become more
important as underwriters of securities.
Beginning in the summer of 1953, the Treasury is­
sued tax anticipation certificates acceptable, on maturity,
as payment for income taxes. Tax bills now are also is­
sued on a similar basis. These obligations can be paid
for through credit to the banks’ tax and loan accounts,
which are ordinarily not drawn down immediately. Thus
commercial banks find they can subscribe to the obliga­
tions and sell them on the market, obtaining funds for
payment even before the Treasury draws upon its deposits.
This arrangement has caused the banks to take an active
role in underwriting the tax issues.
In a changing world, factors influencing a financial
market as important as that for Federal Government se­
curities can never remain the same year after year. This
brief review of some of the market forces affecting interest
rates in Government securities suggests that interest rates
during 1958 may be importantly influenced by business
trends and institutional changes as yet foreseen only dimly.
Monetary and fiscal policy undoubtedly will also play a
role, but policy will most certainly be influenced by what
happens in the market olace. _
_ A
T

homas

R. A

t k in s o n

Bank Announcements
The Federal Reserve Bank of Atlanta is pleased to
welcome two newly organized banks to membership in
the Federal Reserve System.
The Florida Northside Bank of Jacksonville, Jack'
sonville, Florida, opened for business November 18Officers are T. L. Howell, Jr., Chairman of the Board,
Robert D. Morris, President; Herbert E. WilliornS>
Vice President; George E. Elms, Vice President and
Cashier. The bank began operations with capital stock
of $300,000 and surplus of $75,000.
On November 23, the First National Bank of R°8'
ersville, Rogersville, Tennessee, opened for businessOfficers are J. Frank Testerman, Chairman of ^
Board of Directors; Tom H. Rogan, President; Charles
B. Cowan, Vice President and Cashier. The bank has
capital stock of $200,000 and surplus of $62,500.
•

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Percentages of Exports Through District Ports, First 8 Mos., 1957.

A Boom Year In Foreign Trade
Goods are continually leaving our southeastern shores
bound for all corners of the earth. Similarly, our docks
are the scene of unloadings of various types of freight
from many other countries. The volume of foreign trade,
of course, is tied closely to economic factors and to
changes in these factors. In one year, world conditions
may make Southern-shipped American goods highly at­
tractive. In another year, the opposite may be true. Dur­
ing 1957, American goods were readily accepted in other
parts of the world. The principal reasons for this ac­
ceptance were the vigorous growth of foreign economies,
a number of which had more favorable dollar reserve posi­
tion as 1957 began, the Suez-induced shipments of petro­
leum products to Europe, and the special agricultural
surplus sales programs of our Government.
Progress in foreign trade turns upon more than ex­
ternal economic factors alone. Sizable investments in port
and harbor facilities and constant promotional efforts by
port officials are equally essential if a particular port hopes
to hold or improve its share of the available commerce.
American merchants typically choose to use those ports
that provide convenient and economical routes to foreign
lands. Port investment and promotion, however, is a story
in itself and is not the direct concern of this article. Here,
we shall review current developments in foreign trade and
assess their impact upon the long-run growth of traffic
through Southeastern ports.
The facts developed are based upon the monthly re­
ports of the United States Bureau of the Census. Data for
the Sixth District came from Census report Number EM
563, which shows exports by commodity and by country
of destination for individual Customs Districts. Air cargo
shipments through Miami and New Orleans are not in­
cluded in the figures cited.



The year 1957 has been a momentous one in Amer­
ican foreign trade. Total traffic between the United States
and the remainder of the world has boomed. Gains in
exports were especially strong. American firms will ship
to foreign merchants 12 percent more goods in dollar
terms this year than last. This upsurge in exports fur­
nished the United States with its most favorable balance
of trade since the world-wide rebuilding days of 1947.
Apparently, people in other parts of the world found they
could afford to buy (or were forced to buy in the case of
oil products) more American goods than ever before.
Economic forces causing trade in the nation to expand
proved even more important in the Sixth District. The
four Customs Districts in the Southeast, Florida, Georgia,
Mobile, and New Orleans, accounted for about one-fourth
of the national gain in exports. Measured in dollars, total
trade through this District in the first eight months of
1957 jumped 33 percent over the previous year. Exports
soared 45 percent ahead of 1956 volume. This marks
the second consecutive year in which new records were
established in export traffic. In all, over 2 billion dollars’
worth of goods will leave our shores this year, compared
with 1.4 billion dollars’ worth last year. The better-thannational gains in the Southeast permitted this District to
capture a larger share of American foreign trade than ever
before. Exports here this year will probably account for
over 11 percent of the national figure.
Where are the Southeast’s best customers? The pictograph shows that goods move through this District to all
parts of the world. The bulk of the shipments leaving
our ports are destined for Western Europe. The countries
taking most of these goods this year—England, West
Germany, and Italy—were nations with healthy econ­
omies where pressures on dollar reserve positions eased.
•5 *

The boom in trade can be traced largely to the increased
acceptance Southern-shipped merchandise received in Eu­
ropean markets. The takings of these countries rose 68
percent during the first eight months of this year. Latin
American nations, led by Cuba and oil-blessed Venezuela,
are also among the names most frequently appearing on
bills of lading and other foreign trade documents pro­
cessed in our region. South American trade showed a
strong gain, up 57 percent. Japan, the most rapidly grow­
ing Asian country, received the bulk of this District’s Far
Eastern shipments.
Despite the importance of improved economic con­
ditions in the countries taking a major share of District
exports, the largest part of the gains made this year can
be traced to two special occurrences: the Suez Crisis and
the heavy exports of American surplus cotton. Petroleum
and cotton shipments accounted for almost half of the
gain in exports enjoyed by our District ports. Gains in
oil shipments to Europe were most striking early in the
year: During the winter months, January to March, oil
shipments from Louisiana jumped 375 percent over the
year previous. American cotton moved through District
ports into world markets in over 200 percent greater vol­
ume this year than last. The action of the Commodity
Credit Corporation permitting the export price of Amer­
ican cotton to fall to the world price made our Southern
cotton highly attractive to buyers throughout the world,
and stocks that had been allowed to run down were rebuilt.

Individual Port Picture
Economic factors at work during 1957 did not affect
individual ports in our District to the same extent. As
would be expected, those ports handling the most cotton
and petroleum posted the most impressive gains.
New Orleans More merchandise goes through this port
than any other in the District. Almost two-thirds of
District exports pass through this city. Between Jan­
uary and August this year more than one billion dollars’
worth of goods moved across the wharves along the Mis­
sissippi. Exports are running at a record pace, 49 per­
cent ahead of 1956 levels. Since world demand for cotton
and oil jumped markedly, it is no wonder New Orleans
is enjoying a banner year. The city handles more cotton
for export than any other port in the United States. The
New Orleans area is also a major shipper of American
petroleum products.
It is already clear that King Cotton has regained the
throne as the leading export through the Crescent Citv.
Earlier in the 1950’s, other goods, mostly machinery and
vehicles had replaced cotton as the principal product
leaving Louisiana. Three European nations, the United
Kingdom, West Germany, and Italy, and one Asiatic
country Japan, proved to be heavy purchasers of the
staple fiber.
Mobile This Port recorded the most striking percentage
gam m exports. Traffic here climbed an impressive 68
percent over 1956 levels between January and August.
Goods loaded on vessels in the Alabama city, including
such diverse commodities as iron and steel products and
naval stores, met a strong demand throughout the world.



Cotton exports played a vital role in the port’s gains
making up 28 percent of the total increase.
Equally striking were the strong gains made in ship­
ments of all kinds to Asia from Mobile. Last year 20 per­
cent of Mobile’s shipments were destined for Asiatic coun­
tries. This year over 33 percent of the outgoing cargo was
earmarked for the world’s largest continent. Steel scrap
shipments to Japan were especially heavy. Of all countries,
Japan was Mobile’s best customer.
Savannah Figures for the Georgia Customs District repre­
sent primarily shipments through the port of Savannah.
This city’s location on the Atlantic Ocean gives her
some advantage over our Gulf Coast ports in handling
goods destined for Europe from many points in the South.
Shipments to Europe now account for 57 percent of Geor­
gia’s exports, compared with 44 percent last year. An
even greater percentage gain was recorded in South Amer­
ican takings of Georgia-shipped merchandise. Machinery
and vehicles continued as the single most important class
of goods moving into world markets from Savannah. Cot­
ton exports, up 144 percent, and metal shipments, 66 per­
cent higher, rose substantially in volume during 1957.
Florida Ports Jacksonville, Port Canaveral, Palm Beach,
Port Everglades, Miami, and Tampa are among the deep
water harbors from which Florida ships products around
the world. Cargo shipped from Florida is highly special­
ized, and the markets served are much more localized than
for other ports. During the first eight months of this year,
three out of every four dollars’ worth of goods shipped
from the state were destined for Central and South Ameri­
ca. Cuba and Venezuela together took 54 percent of the
state’s exports. To other parts of the world, Floridians
send citrus fruits, fertilizers, wood, and paper. Because
cotton and oil are not important exports from Florida,
ports here did not benefit from the special factors working
to increase trade in other District ports. Still, traffic this
year, up 35 percent, did surpass the national rate of
increase as Western Hemisphere markets took more of the
Sunshine State’s goods.

Outlook Clouded
We have noted that Sixth District ports were the chief
beneficiaries of the specialized factors making for the
1957 boom in American ports. These forces are not likely
to continue strong through 1958. For one thing, the 1957
export boom has pulled down the dollar reserves of for*
eign nations. In many countries the leveling off in economic activity after the boom conditions of recent years
has reduced demand for many United States products,
especially, cotton, that were heavily restocked in 195657. The effect of these measures will be to reduce Ameri­
can exports and bring them more nearly in line with
imports. In this District, port officials will be hard pressed
next year to match their 1957 performances.
Some lasting gains were made in the District this yearTrade relations with our Latin American neighbors have
been strengthened, substantial investments have bee*1
made in new port facilities, and further diversification i®
products shipped has been achieved.
L e o n T. K e n d a ll
•

6

•

Sixth District Statistics
Wholesale Sales and Inventories*

No. of
Firms
. . 44
. . 9

Type of Wholesaler
Grocery, confectionery, meats
Drugs, chems., allied prods. .
Tobacco .....................
Paper, allied products . . .
Hardware.....................
Plumbing & heating goods
Machinery: equip. & supplies
Industrial..................

. . 25
. . 13

Instalment Cash Loans

Percent Change
Sales
Inventories
October 1957 from
October 1957 from
Sept.
Oct.
No. of
Sept.
Oct.
1957
1956
Firms
1957
1956
+7
38
+3
+5
+5
+8
8
+8
+5
+33
+29
6
+10
+8
+16
24
+14
+5
+19
— 1
9
— 2
+5
+1
+
2
0
12
+5
+9
+15

Federal credit unions .
State credit unions . .
Industrial loan companies
Small loan companies .
Commercial banks . .

(In Thousands of Dollars)

Ite m ___________
Loans and investments .
Loans— N e t ..............
Loans— Gross . . . .
Commercial, industrial,
and agricultural loans
Loans to brokers and
dealers in securities .
Other loans for purchasing
or carrying securities
Real estate loans . .
Loans to banks . . .
Other loans . . . .
Investments total . . .
Bills, certificates, notes
U. S. bonds . . . .
Other securities . . .
Reserve with F. R. Bank .
Cash in vault..............
Balances, domestic banks
Demand deposits adjusted
Time deposits . . . .
JJ. S. Gov't deposits . .
Deposits of domestic banks
Borrowings . . . . .
‘Over 100 percent.

Nov. 21
1956
3,370,602
1,854,020
1,882,133

1,045,093

1,036,855

44,390
49,337
177,904
38,935
646,466
1,448,714
389,843
753,795
305,076
483,968
54,020
265,973
2,213,577
792,705
67,127
735,255
63,900

Percent Change
Nov. 20,1957 from
Oct. 23
Nov. 21
1957
1956
+1
+2
+2

+1
+6
+6

1,018,619

+1

+3

35,136

39,814

+26

+11

52,168
177,717
22,701
638,697
1,468,231
398,350
772,321
297,560
474,684
53,781
257,350
2,244,326
792,538
65,501
691,363
44,500

52,708
167,879
15,746
587,367
1,516,582
480,767
728,348
307,467
534,905
51,871
250,317
2,322,423
672,938
98,139
700,146
74,457

—5
+0
+72
+1
— 1
—2
— 2
+3
+2
+0
+3
— 1
+0
+2
+6
+44

— 6
+6
•
+10
— 4
— 19
+3
— 1
— 10
+4
+6
— 5
+18
— 32
+5
— 14

Department Store Sales and Inventories*
___________________ Percent Change___________________
___________ Sales
Inventories
Oct. 1957 from
iq Months
Oct. 31,1957, from
Dt
Sept.
Oct.
1957 from
Sept. 30,
Oct. 31,
!!!?“ _ _ ____________ 1957_______ 1956_______ 1956_______ 1957_______ 1956
AW * A. .............. + 8
Birmngham
. . .
+4
U **, , e .............. + 2 4
.Montgomery . . . + 10
FL0 R ID A .............. + 2 9
Jacksonville . . .
+ 37
Miami Area. . .
. +26
Miami
. . . .
+37
.............. + 2 9
5“,ft'Jb9-TamPa Area + 2 0
St. Petersburg . . + 2 5

-1
+1
— 1
—8
+3
—4
+10
— 4
+1
+0
+2

+1
+1
+6
— 8
+6
— 1
+11
— 1
+6
+4
+9

GEwJiT8
• • • •.....
+16
GEORGIA............

- 11
..

+1
4-0

i* 1® *8** . . . .
— 1
Augusta.............. + 2 1
Columbus . . . .
+8
.............. + 1 0
2 ? "^ * .............. + 8
, Savannah . . *
4.12
LOj” SIANA . . . ;
£to"Rou9e . . .
+15

+1
+3
__5
__5
—9
—8
-5
-3
— 14
— 4
_________ 3
+7
+15
+15

+17

4

■ S B S r . : : : +i l
+5

jKffi,-.::; •
B H ^ S/tE • • • .

+6

±3

±1

z!

+10
+12

— 3
— 3

+6
+9
+6

+1
— 5
+11

+2

— 4

+7

+0

+8

+2

+7
+7

—4
+5

+8
+9

— i
+18

JJ
+4

=?

+7

— 2

+2

+ ii

+ ’7

SS5SS^*-),' +u

+4

+1

+12

+7

Johnson City** . .
Chattanooga . . .

+6

—2

—0

+8

— 5

+8
+3
+1
te ll!
• • • .
+4
—9
—2
+3
—3
DISTRICT* * • • •
+9
+3
+6
+24
+ 15
~ s l!*1C T .................. ...... ......................+ 1 ________ + 3 ________ + 8 ________ + 1
.«,R.tport.l,|9 store* account for over 90 percent of total District department store sales.
to permit publication of figures for this city, a special sample has been
j g w ucttd that is not confined exclusively to department stores. Figures for non"'W im ent stores, however, are not used in computing the District percent changes.




37

11
24
45

Percent Change
October 1957 from
September 1957
October 1956
— 5
+8
+2
+1
. . . • • +9
— 5
— 1
—0
—0
—5

Item

Condition of 27 Member Banks in Leading Cities

Oct. 23
1957
3,397,705
1,929,474
1,963,274

..

.
.
. . .
. . .
. . .

Retail Furniture Store Operations

— 2
—9
17
+6
+1
*Based on information submitted by wholesalers participating in the Monthly Wholesale
Trade Report issued by the Bureau of the Census.

Nov. 20
1957
3,417,041
1,968,327
2,002,125

No. of
Lenders

Lender

Percent Change
Volume
Outstandings
October 1957 from
October 1957 from
September
October
September
October
1957
1956
1957
1956
+2 0
+1 0
+16
+1
—9
+3 1
+2 1
+1
+3
+3
+1 1
+14
+27
+1
+0
— 3
— 4
— 0
+9

Cash sales . . .
Instalment and other credit sales . .
Accounts receivable, end of the month .
Collections during m o n th ..............

Debits to Individual Demand Deposit Accounts
(In Thousands of Dollars)

ALABAMA
Anniston . . .
Birmingham . .
Dothan . . .
Gadsden . . .
Mobile . . .
Montgomery . .
Selma* . . .
Tuscaloosa* . .
FLORIDA
Daytona Beach*
Fort Lauderdale*
Gainesville* . .
Jacksonville . .
Key West* . .
Lakeland* . .

Percent Change
Oct. 1957 from
1957
from
Oct. Sept.
Oct.
1956
1956 1957 1956

Oct.
1957

Sept.
1957

37,909
733,013
25,502
32,536
254,836
148,628
23,603
45,849

34,009
707,946
24,801
34,453
250,644
132,812
24,118
43,216

38,534
692,0%
24,957
33,477
258,695
145,616
24,611
44,958

+1 1
+4
+3
—6
+2
+12
—2
+6

— 2
+6
+2
— 3
— 2
+2
— 4
+2

49,185
180,500
33,2%
607,428
12,225
56,721
676,112
1,040,482
149,198
83,012
159,062
313,870
91,994

48,542
156,471
28,512
583,380
11,964
51,740
631,230
966,065
143,346
78,514
145,829
282,236
81,398

43,113
154,899
31,974
555,039
11,642
50,703
636,791
962,882
135,983
77,991
138,865
263,435
79,721

+1
+1 5
+1 7
+4
+2
+10
+7
+8

+ }$
++*4l

+16

+9
+5
+12

+7
+1 1
+14
+15
+15
+20
+1 1
+18
+15
+12

+b

+8
Greater Miami*
+10
Orlando . . .
Pensacola . . .
+6
+6
+ 9 +15
St. Petersburg .
+1 1 + 1 9
Tampa . . . .
+13 +15
West Palm Beach*
GEORGIA
57,025
—5
— 6
56,391
53,819
Albany . . •
33,376 + 1 3
31,366
35,423
Athens* . . .
— 4
1,726,492
1,599,561
+4
1,662,433
Atlanta . . .
% ,841
85,632
86,408
+ 1 — 11
Augusta . . .
17,811
21,553
21,766
+ 1 +22
Brunswick . .
96,167
98,424
95,085
+4
+0
Columbus. . .
7,754
7,952
+6
8,462
+9
Elberton . . .
46,288
46,947
+ 9 +10
50,958
Gainesville* . .
17,010
16,005
17,021
+6
+0
Griffin* . . .
19,093 + 2 1 + 2 0
18,939
22,865
LaGrange* . .
—o
108,092
— 2
106,040
105,929
Macon . . . .
23,674
23,342
25,6%
+ 9 +10
Marietta* . .
15,623
15,555
+8
16,870
+8
Newnan . . .
—8
45,573
39,780
41,876
+5
Rome* . . . .
—
6
173,481
187,303
175,669
Savannah . . .
+1
— 9
24,455
21,624
+3
22,176
Valdosta . . .
LOUISIANA
63,990 + 1 1 + 1 3
65,349
72,624
Alexandria* . .
177,819
190,739
+ 3 +10
1%,370
Baton Rouge . .
48,090
50,219
15
55,461
Lafayette* . .
+12 +
76,517
83,676
+ 4 +13
86,794
Lake Charles. .
1,262,484 + 1 4
1,157,667
+5
1,320,191
New Orleans. .
M ISS ISS IP P I
— 2
37,842
39,841
+3
38,9%
Biloxi-Gulfport*
29,242
29,299
+7
+7
31,384
Hattiesburg . .
—
212,554 +1 1
179,915
199,3%
Jackson . . .
20,109
21,691
21,981
+1
Laurel* . . .
37,264
35,067
+8
37,816
Meridian . . .
19,432
19,601 + 1 3 + 1 2
21,900
Natchez* . . .
22,349 + 1 1
—9
18,168
20,235
Vicksburg . . .
TENNESSEE
42,857
—
12
36,069
+
5
37,919
Bristol* . . .
—4
280,785
— 0
271,184
270,717
Chattanooga . .
34,429
35,326
+
8
38,012
+
1
0
Johnson City* .
68,664
70,502
72,742
+3
+6
Kingsport* . .
210,2%
+
5
+
3
215,557
205,556
Knoxville . . .
593,422
590,491
606,997
+3
+2
Nashville . . .
SIXTH DISTRICT
8,229,884
8,007,726
+6
+3
8,458,519
32 Cities . . .
UNITED STATES
204,168,000 189,297,000 193,140,000
+8
+6
344 Cities . .
*Not included in Sixth District totals.

+6

6
++ ?i

•

7

•

—5

++4£

+8
+12
+6
+2
+1

++18Z

+5
+8
+1 1
— 1
+14
+4
+3
+ ?1
—
+9
+1 0
— 0
+19
— 7
+8
+14
+12
+10
+9
+6
+9
— 1
+10
+3
+4
+7
+9
+4
+5
+9
+3
+7
+8
+7

Sixth District Indexes
1947-49 = 100
Nonfarm
Employment
Sept.
1957
SEASONALLY ADJUSTED
District T o ta l................... 134
Alabama........................ 122
F lo rid a ........................ 180
Georgia........................ 130
Lo u isia n a ................... 130
Mississippi................... 125
Tennessee................... 120
UNADJUSTED
District T o ta l................... 134
Alabama........................ 123
F lo rid a ........................ 171
Georgia........................ 131
L o u isia n a ................... 131
Mississippi................... 126
Tennessee ................... 120

Aug.
1957
135
123
179
130
131
123
119
133
123
169
130
131
124

120

Sept.
1956
132r

121

166r
130
127r
125
121r

Manufacturing
Employment

Manufacturing
Payrolls

Sept.
1957

Aug.
1957

Sept.
1957

119
109
179
118

113
180

100

124
116

132r

120
112

158r
131
128r
127
122r

170

122

120
120
100

Sept.
1956

120r
HOr
164r

121

124
117

lOOr
124
120r

120

121r

113
168

113
155r
124
102r
126
121r

121
102

121
101

126
117

125
118

Department Store Sales and Stocks"

246p

260

222r

233p

208

211r

Nashville........................... 145
159
141
147
15 1
ill
New Orleans...................... 150
150
142r
153
144
145 .
St. Ptrsbg-Tampa Area . 153
165
153r
153
144
153 ,
Tampa C i t y ...................... 126
137
128r
128
125
130r
DISTRICT STOCKS* . . . 176
170
175r___________192
177
1%
1 T0 permit publication of figures for this city, a special sample^ has been constructed
that is not confined exclusively to department stores. Figures for non-department stores
however, are not used in computing the District index.
'
•For Sixth District area only. Other totals for entire six states.
** Daily average basis.
Sources: Nonfarm and mfg. emp. and payrolls, state depts. of labor; cotton consumption
U. S. Bureau Census; construction contracts, F. W. Dodge Corp.; furn sales dent'
store sales, turnover of dem. dep., FRB Atlanta; petrol, prod., U. S. Bureau of’Mines;
elec. power prod., Fed. Power Comm. All indexes calculated by this Bank
'

O

Reserve Bank C ities
• Branch Bank C itie s
D istrict Boundaries
Branch Territory Boundaries

★

B oard o f G overnors o f the Fe d e ra l Reserve System




Sept.
1956

Oct.
1957

Sept.
1957

Furniture
Store Sales*/*

Oct.
1956

Oct.
1957

Sept.
1957

186

200r
193r
290r
198r
174
217r
190r

190r
176
254r
189
167r
206
186r

103p
lllp
106
103p
131p
80
82

199
191
275
196
177
218
190

198r
193r
267r
1%
175r
219r
188r

191r
181
239r
193r
170r

103p
109p

108

lOOp
127p
91
79

118
106
D3r
85
83

197
186
293
192
174

212

n.a.
n.a.

185
414
283
268
184
130

212
190r

n.a.

266
304

210
252
148
161

110

105

100
111
107r
133r
85
82

112

Oct
1956
109

112
112
112
137

88
89
109

110
116
109
133

100
85r

Other District Indexes

Adjusted_________
________Unadjusted
Oct.
Sept.
Oct.
Oct.
Sept.
Oct.
_____________________________ 1957
1957____ 1956___________1957
1957
1956
DISTRICT SALES* . . . 147p
156
146r
153p
152
152r
A tla n ta l........................... 138
160
137
148
168
147
Baton Rouge...................... 150
145
130
154
15 1
134
Birmingham...................... 129
131
128
129
140
128
Chattanooga...................... 132
139
129r
135
140
131r
119
114r
116
124
124r
Ja c k s o n ........................... 107
Jacksonville...................... 120
133
125r
143
117
149
Knoxville............................ 135
152
148
139
150
153
................................. 127
127
134
133
136
140
Miami A r e a ...................

Aug.
1957

Construction
Contracts

____Adjusted
Oct.

________________________1957____
Construction c o n tr a c t s * ...................
Residential......................................
Other................................................
Petrol, prod, in Coastal
Louisiana and Mississippi** . 166
Cotton consumption** . . . .
86
Turnover of demand deposits*
.
22.9
10 leading c itie s ........................ 23.6
Outside 10 leading cities . . .
17.9
S e p t.

1957
. . n.a.

S ep t.

Unadjusted
Oct.

1957____1956
’
161
90
23.8
25.7
19.4

161
98
22.5
23.2
16.9

Aug.

S ep t.

1957____1956
297
282

Elec. power prod., total**
Mfg. emp. by type
Apparel..................................I 65
J64
170r
Chem icals............................. 133
133,.
133,.
Fabricated metals................... 177
180
168r
f?** • ..................................113
113
111
Lbr., wood prod., furn. & fix. .
81
80
85r
Paper and allied prod. . . . 159
161
163r
Primary m e t a ls ................... 104
107
lllr
Textiles..................................
89
89
92
Trans, equip.......................... 2 3 0
243
198r
r Revised.
p Preliminary.
n.a. Not available]

Oct.

Sept.

Oct

1956
1957__________________
1957
n.a.
289
244
n.a.
252
247
n.a.
339
242

165
89
22.9
24.5

159
91
243
26.0
19 .4

160
101
223
241
17.7

S ep t.

Aug.

Sept

1957
n.a.

1 957

18^8

167
134
178
114
81
160
105
89
228

1956

308

284

166r
129r
177r
114

172r
13*
169r
113r

80
161
107
89
233

(SUPPLEMENT)

Monthly Review
ATLANTA, GEORGIA, DECEMBER, 1957

Index for the Year 1957
AGRICULTURAL CREDIT

MONTH

Bankers Finance Intermediate-Term Farm
Investments, John T. Harris and
Arthur H. K a n tn e r ...........................
The Cost of Money for Farming,
John T. H a r r i s .......................................

PAGE

May

5

Apr.

4

Jan.
Feb.
Mar.
Apr.
May
June
July
Aug.
Sept.
Dec.

5
10
6

6
4
4

bank lo a n s




Apr.

Bank Lending Reflects an Active Economy,
Harry Brandt ......................................
Corporate Cash Through Securities Sales,
Thomas R. Atkinson ...........................

July
Jan.

BUSINESS CONDITIONS., GENERAL

BANK ANNOUNCEMENTS

Bank Financing and the Automobile
Market, Leon T. K e n d a ll.......................
Bank Lending Reflects an Active Economy,
Harry Brandt .......................................
Bankers Finance Intermediate-Term Farm
Investments, John T. Harris and
Arthur H. K a n tn e r ...............................
inancing Pleasure Boats,
Leon T. K e n d a ll...................................
I he Cost of Money for Farming,
John T. H a r r i s .......................................

Earnings Rise at Member Banks,
W. M. D a v is ..........................................

PAGE

BUSINESS BORROWING

Aug. 5

AUTOMOBILE MARKET

Bank Financing and the Automobile
Market, Leon T. Kendall.......................

MONTH

BANK OPERATIONS

Apr. 4
July 3
May 5
Aug. 3
Aug. 5

O, Promise Me,
Earle L. Rauber

...................................

Feb.

3

District Building Holding Up,
Philip M. W e b ste r..................................

Oct.

5

CONSTRUCTION

CONSUMER SPENDING

Bank Financing and the Automobile
Market, Leon T. K endall.......................
Financing Pleasure Boats,
Leon T. K e n d a ll...................................
The Consumer Market,
Leon T. K e n d a ll...................................

Apr. 4
Aug. 3
Sept. 5

CORPORATION FINANCING

Corporate Cash Through Securities Sales,
Thomas R. A tk in s o n .......................

Jan.

3

Apr.

3

CRUDE OIL PRODUCTION

District Oil and a Troubled Waterway,
Philip M. W ebster...................................

MONTH PAGE
ICONOMIC CONDITIONS/ SIXTH DISTRICT

Bank Lending Reflects an Active Economy,
H a rry B ra n d t

................................................

District Business Highlights
The Sixth District Economy in 1956,
C h a rle s T . T a y lo r

T h o m as R . A t k in s o n ..................................
J u ly

A ll Issu es

......................................

2

3

Sept

3

A pr.

6

June

3

MONEY

The Turnover of Money,
Feb .

5

H a rry B ra n d t

.................................................

OPERATING RATIOS, MEMBER BANKS

Seasonal Swings in Electric Power,
P h ilip W e b s t e r ................................................

Dec,

3

ELICTRIC POWIR PRODUCTION

6

Ju ly

FARM INCOMI

Earnings Rise at Member Banks,
W . M . D a v i s ......................................................
PAPER PRODUCTION

Less Income for Farmers,
A rth u r H . K a n t n e r ......................................

6

N o v.

FARM LOANS

A rth u r H . K a n t n e r ......................................

M ay

5

Aug.

5

L e o n T . K e n d a ll ............................................

Corporate Cash Through Securities Sales,
T h o m as R . A t k in s o n ..................................

Jan.

3

The New Look in Government Securities,

Monetary Policy and the Economy,
3

M ay

FOOD PROCESSING

T h o m as R . A t k in s o n ..................................
SIXTH DISTRICT INDEXES (Tables)

Meat Packing—an Industrial Challenge,
A rth u r H . K a n t n e r ......................................

M ar. 3

SECURITIES MARKET

FKDIRAL RESERVE POLICY
................................................

P h ilip M . W e b s t e r .......................................

People on the Move,

The Cost of Money for Farming,
Jo h n T . H a r r i s ................................................

From Pine to Pulp to Paper,
POPULATION TRENDS

Bankers Finance Intermediate-Term Farm
Investments, Jo h n T . H a rris and

H a rry B ra n d t

MONTH PAGt

The New Look in Government Securities,

O c t.

3

FOREIGN TRADE

D ec. 3

A ll Issues S

C o n stru ctio n C o n tra cts
C o tto n C on su m p tio n
D ep artm ent Sto re S ale s and Sto cks

A Boom in Foreign Trade,
L e o n T . K e n d a ll ...........................................

E lc c tr ic P o w er P ro d u ctio n

5

D e C<

INCOMI

Less Income for Farmers,
N ov#

6

Changing Industry Adds to the Sixth
District, P h ilip M . W e b s t e r ........................
From Pine to Pulp to Paper,

M a r.

5

P h ilip M . W e b s t e r ......................................

j une

3

O ct.

3

A rth u r H . K a n t n e r ......................................

\

F u rn itu re Sto re S ale s and Sto ck s
M an u factu rin g Em p lo ym en t

j

N onfarm Em p lo ym en t

j

P etroleum P ro d u ctio n

j

T u rn o v e r o f D em and D ep o sits

INDUSTRIAL DEVELOPMENT, SIXTH DISTRICT
SIXTH DISTRICT STATISTICS (Tables)

Meat Packing—an Industrial Challenge,
A rth u r H . K a n t n e r ......................................

C o n d itio n o f 2 7 M em ber B a n k s
in L e a d in g C itie s
D eb its to In d iv id u a l D em and D ep o sit
A cco u n ts
D epartm ent Sto re S a le s and In v en to ries
Instalm ent C a sh L o a n s

LUMBERING

R e ta il F u rn itu re Sto re O p eratio n s

Lumbering Activity Slow,
P h ilip M . W e b s t e r .......................................

Aug.

6

Lumbering Activity Slow,
P h ilip M . W e b s t e r .......................................

State and Local Government Finance,
A ug.

6

MARKETING FARM PRODUCTS
O c t.

3

MONETARY POLICY




.................................................

N ov. 3

Softness in Cotton Textiles,
P h ilip M . W e b s t e r .......................................

A p r. $

TRUST OPERATIONS

Monetary Policy and the Economy,
................................................

H a rry B ra n d t
TEXTILES

Meat Packing—an Industrial Challenge
A rth u r H . K a n t n e r .......................................

W h o lesale S a le s and In v en to ries
STATE AND LOCAL FINANCING

MANUFACTURING IMPLOYMKNT

H a rry B ra n d t

A ll Issues 7

M ay

3

Managing Other People's Money,
W . M . D a v i s ......................................................

June

5