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MONTHLY REVIEW
o f C r e d it a n d B u s in e s s C o n d it io n s
S e c o n d
Federal Reserve Agent

F e d e r a l

R e s e r v e

November 1 , 1924

Federal Reserve Bank, New York

Business Conditions in the United States
R O D U C TIO N o f basic commodities, factory em­
ployment, and distribution o f merchandise in­
creased in September.
D uring September and
early in October there was a considerable increase in the
volume of borrow ing fo r commercial purposes.

in September and exports o f wheat and cotton were
larger than fo r the same month o f any recent year.

P

P ro ductio n

The Federal Eeserve B oa rd ’s index o f production in
basic industries, adjusted to allow fo r seasonal varia­
tions, rose 9 per cent, in September, the first advance
since last January. Increased activity was reported in
many lines of industry including textiles, iron and steel,
and coal. Factory employment increased 2 per cent,
during September, reflecting larger working forces in
nearly all reporting industries. A verage weekly earn­
ings o f industrial workers increased slightly, owing to
a decrease in the extent of part-time employment. B uild­
ing contracts awarded showed a small seasonal decline
in September, but were considerably larger than a
year ago.
Crop conditions, as reported by the Department of
Agriculture, showed a further slight improvement dur­
ing September, and the estimates of production fo r
spring wheat, oats, barley, and white potatoes on October
1 were larger than the month before. Estimates o f
the yields o f corn, tobacco, and cotton, however, were
reduced. Marketing of wheat was exceptionally heavy
PERCENT.

Index of 22 Basic Commodities corrected for seasonal variation
(1919 = 100 Per cent. Latest figure September)




D is t r ic t

T rade
Distribution o f commodities, as reflected in railroad
shipments, increased during September and was greater
than last year, owing to larger loadings o f miscellaneous
merchandise, grain, and coal.
Wholesale trade was 11 per cent, larger than in
August, as a result o f increased business in almost all
reporting lines.
Sales o f groceries and drugs were
larger than a year ago, while sales o f meat and shoes
were smaller. Retail trade showed more than the usual
seasonal increase in September, and sales o f department
stores and mail order houses were considerably larger
than last year. Merchandise stocks at department stores
increased more than usual during September, but con­
tinued to be slightly smaller than a year ago.

P r ices
Wholesale prices o f farm products, clothing, fuel, and
metals declined somewhat in September, while prices of
food products, building materials, and chemicals ad­
vanced. The general level o f prices, as measured by
the Bureau o f Labor Statistics index, was slightly lower
in September than in August. D uring the first half o f
October quotations on wheat, flour, cattle, hogs, wool,
and rubber increased, while prices o f cotton, lumber, and
gasoline declined.
PER CENT.

Index of U. S. Bureau of Labor Statistics (1913 = 100 Per cent,
base adopted by Bureau. Latest figure, September)

MONTHLY REVIEW, NOVEMBER 1,1924
BILLIONSOFDOLLARS

Member Bank Credit— Weekly Figures for Member Banks in 101
Leading Cities (Latest figures October 15)

B a n k C redit

D uring the five weeks ended October 15 loans and
investments o f reporting member banks in leading cities
increased by more than $600,000,000. Credit demand
fo r financing the marketing of crops and the fall activity
of trade was reflected in increased commercial loans
throughout the country and the total volume o f these
loans rose to a level considerably above the peak of
October 1923. Member bank investments in securities
continued to increase and loans on stocks and bonds
also advanced. A further growth of demand deposits
carried their total to the highest figure on record.
A t the Federal Reserve Banks, discounts changed but
little in September and declined in the first three weeks
of October, while holdings of acceptances increased con­
siderably and there was also some increase in United
States securities. A s a consequence, total earning assets
were larger than at any time since early in the year.
Larger currency requirements partly seasonal in char­
acter were reflected between August 1 and October 1 in
an increase of $140,000,000 in the total volume o f money
in circulation.
Money rates in the New Y ork market remained rela­
tively constant in the latter part of September and the
early part of October. On October 15 the discount rate
o f the Federal Reserve Bank of Minneapolis was reduced
from 4 y 2 to 4 per cent.
B a n k in g C o n d it io n s in t h e S e c o n d D i s t r i c t
A further sharp rise in the loans and investments,
and the total deposits of reporting member banks in the
principal cities o f this district in the latter part o f Sep­
tember was in keeping with the banking tendencies else­
where throughout the country, and brought bank credit
in this district to a new high level, approximately $850,000,000 above the level on June 4. D uring the first two
weeks o f October, however, loans and investments and
total deposits in this district declined slightly, while fo r
the rest o f the country they continued to increase.
The pause in the expansion o f credit in this district




was due chiefly to a moderate decline in loans on stocks
and bonds by New Y ork City banks and accompanied
some loss o f funds to the interior, and adjustments in the
money market incident to Government operations on
October 15. Commercial loans showed a further increase
to a point equal to the high level of last fall, and security
investments reached points higher than ever before. The
follow ing diagrams compare by weeks the recent course
o f loans and deposits o f reporting banks in the Second
District and in all districts except the Second.
BILLIONS
BILLIONS
OF DOLLARS
OFDOLLARS
IE
ALL REPORTING-1&ANKS
EXCEPT 2.ND Dt5Jm ic r

ALLREW 3KTING & ANKS
SECON D DISTRH : t

♦

TOTAL LOAINS
6 INVESTMEN

J

/

7
^ / V i rOTAL
DEPOSITS

JANFEBM
ARAPR'N
AYJU
NJU
LAU
GSEPOCTN
O
VD
EC
192/4
Toial Loans and Investments and
Total Deposits of 636 Report­
ing Member Banks in Princi­
pal Cities Outside the Sec­
ond District.
(Latest
figures, October 15)

TOTAL LOANS
& INVEST!
y

A

V
1 TOTAL
DEPOSITS

JANFEBM
ARAPRM
AVJW
t JU
LAU
GSEPOCTN
O
VD
EC
19 24Total Loans and Investments and
Total Deposits of 108 Report­
ing Member Banks in the
Second District.
(Latest
figures, October 15)

A t the Federal Reserve Bank o f New Y ork member
banks increased their borrowings m oderately during the
first two weeks o f October and there was a temporary
increase in the holdings o f bills and Government securi­
ties, with the result that on October 15 the total earning
assets stood at the highest level since the early part
o f 1923. F ollow ing the 15th, however, there was a con­
siderable return flow o f funds from the interior, and
total earning assets o f the Reserve Bank declined by ap­
proxim ately $100,000,000 to levels not fa r from those
prevailing in September.

3

FEDERAL RESERVE AGENT AT NEW YORK
M o n e y M a rk e ts

S e c u r it y M a r k e t s

Further expansion in business activity and in bor­
rowing for commercial and agricultural purposes, ac­
companied by the movement of funds to the interior,
led to slightly firmer money conditions during the first
part of October. A fter October 15 a return flow of
funds to this district caused a recurrence o f easy con­
ditions, but rates were little affected except in the Stock
Exchange money market.
In the bill market, the firmer money led to increased
offerings to dealers, with the result that dealers’ port­
folios increased sharply to approxim ately the highest
levels of the year, and there was a substantial increase
also in their borrowings at the Reserve Bank. In con­
sequence, open market rates on 90-day bills were ad­
vanced slightly to 2 % per cent, on purchases and 2*4
per cent, on sales. Follow ing these rate advances port­
folios showed a decline.
In the commercial paper market, on the other hand,
a more active demand for paper from banks in New
Y ork City and other centers contributed to a slight de­
cline in rates to d-S1/^ per cent., the level which had
prevailed in August and with that exception the lowest
since 1916. Supplies o f paper were somewhat smaller
than in September, when the outstanding paper of re­
porting dealers showed a further increase o f $3,000,000
to $914,000,000, the highest since December 1920.
Stock Exchange time money, after declining in the
latter part of September, was also slightly firmer in the
early part of October. Call money ruled at 2 % per
cent., compared with 2 per cent, in September, until
October 17, when the rate again declined to the 2 per
cent, level. Later in the month there was again an
advance in call money rates.
W hile money rates in this market have remained rela­
tively low, those in London have advanced in the past
month, with the result that the spread in rates between
the two markets has become wider, as indicated in the
accom panying diagram.

The offering o f $110,000,000 7 per cent. 25 year bonds
as the Am erican portion o f the German external loan
provided fo r in the plan o f the First Committee o f
Experts to the Reparation Commission was the out­
standing event in the security markets in October. The
bonds, which were sold at a price to yield nearly 7 %
per cent., are part o f a loan aggregating approximately
$190,400,000, offered simultaneously in the United
States, Great Britain, France, Italy, Switzerland, H ol­
land, Belgium, Sweden, and Germany. They were
largely oversubscribed almost immediately, and both
here and in London were immediately quoted on the
exchanges at a premium o f several points.
Besides the German loan, offerings o f foreign securi­
ties late in September and in October totaled approxi­
mately $265,000,000, including two large loans to the
Swedish and Mexican governments, and two French rail­
way issues. The total o f foreign issues sold here since
the first o f the year is now over a billion dollars. A n
indication of the growth o f the market in this country
fo r foreign securities appears in the follow ing diagram,
which shows the number o f foreign government, state,
and municipal issues traded in on the New Y ork Stock
Exchange during each year since 1904. These figures
are exclusive o f Canadian provincial and municipal se­
curities, and also o f foreign corporation issues which
alone would increase the total fo r 1924 about one-third.
95

Number of Foreign Government, State, and Municipal Issues Traded
in on the New York Stock Exchange Each Year, Canadian
Provincial and Municipal Issues Excluded.
(Latest
figures, through October 20, 1924)

1922

1923
1924
1922
1923
Money Rates— New Y©rk and London




1924-

The prices o f outstanding corporation bonds generally
held steady in October and bond averages were little
changed at levels slightly below the August high point
fo r the year. United States Government securities be­
came firmer in the latter part o f the month, and the
long-term Treasury 4 % s reached a new high price
at 107.
In the stock market a sharp decline in prices early
in the month carried railroad and industrial averages
down about 4 to 5 points to the lowest level since July.
Prices subsequently recovered part o f these losses, and
on October 24 both railway and industrial averages
were approxim ately 3 points below the A ugust high
levels.

MONTHLY REVIEW, NOVEMBER 1, 1924

4
F o r e ig n E x c h a n g e

Im proved sentiment resulting from flotation o f the
German loan and other foreign issues in this market,
together with some tendency for funds to flow to London
due to higher rates there, were among the influences
offsetting seasonal pressure from cotton and grain bills,
and sterling in October advanced about 6 cents to
$4.50% , the highest since August. Dutch guilders
reached their highest point since August 1923, and Swiss
francs were higher than at any time since May 1922.
Other changes included a decline in Danish exchange,
and a tem porary reaction in the Norwegian rate, follow ­
ing the suspension o f a large Norwegian bank. German,
Austrian, Belgian, and Italian quotations were com­
paratively steady, but French exchange declined slightly.
Canadian dollars continued to fluctuate about par, and
Brazilian and A rgentine rates were firmer.
A lthough Japanese foreign trade during the first
twenty days in September continued to show an excess
o f exports, the yen at 38.13 cents on October 10 reached
a point lower than ever before.
Chinese exchanges,
on the other hand, advanced, and Indian rupees were
the highest since 1920, accom panying further rise in
silver to 72 cents an ounce, the highest since July 1922.
G o ld M o v e m e n t
Im ports of gold in September amounting to $6,600,000
were the smallest since February 1920. O f these im­
ports, approxim ately $2,500,000 was from Canada, and
$1,500,000 from Argentina, while imports from Great
Britain, which were as high as $23,000,000 in January,
fell to only $16,567. A s exports increased to $4,600,000,
chiefly to British India and H ong Kong, the net import
movement was only $2,000,000.
In the first 25 days o f October an increase in the
incom ing movement was indicated by imports o f $12,750,000 at the P ort o f New Y ork alone. E xports in the
same period at the P ort o f New Y ork totaled $2,494,000.
The follow ing table compares net imports by quarters
during 1924, and indicates the changes in the gold move­
ment, by countries, since the first o f the year. The
THOUSANDS
O F BALES

(000 Omitted)
1924
Country
First Quarter

$48,521
1,937
1,232
6,150
28,582

Cbina and Hong TCong..............

‘ *‘ 667
16,898
799
4,486
10,787

' *4,476
8,779
363
3,972
5,409

Net Imports............................

$112,966

$109,421

$20,401

2

890
........ 2
3,691*
139
6,418
288
7,714
4,073
$36,236

♦Net Exports

F o r e ig n T r a d e
A further increase o f nearly $100,000,000 in the value
o f exports in September carried the total to $427,000,000,
the largest since February 1921. W hile imports in­
creased about $30,000,000 to $285,000,000, the excess o f
exports was also the largest since 1921.
In September as in A ugust a large part o f the in­
crease in exports was due to heavy shipments o f cotton
and wheat, which rose $57,000,000 and $22,000,000 re­
spectively. O f the total increase o f about $150,000,000
in exports since July, over $100,000,000 has been due to
shipments o f these commodities alone. Compared with
September last year, wheat exports have more than
doubled, both in quantity and value, but cotton exports,
though somewhat larger in quantity, have decreased in
value, due to lower prices.
A factor in the larger im port total was an increase o f
nearly $8,000,000 in value o f silk imports, which, meas­
ured in bales, were the largest ever reported. Imports
of rubber also increased in September, but those o f
coffee declined.
THOUSANDS
OF BARRELS

600r

18

150r

Second Quarter Third Quarter

$61,971
2,882
8,517
42
5,917

THOUSANDS
OF CARS

GROSS TONS

30r

decline in imports in the third quarter reflects chiefly
smaller shipments from England and from the Nether­
lands, but was due also to decreases in the amounts
shipped from all other principal countries except
Argentina.

1924

25

t O-'

500
y

\

20

\

1923

3

/

S

192.3

1923

'*»—

/
75

V7
1924

300

V

ZOO

50

100

25

JAN FEB MAR APR HAY M JUL AUG SEP OCT W I DEC

Pie ii*ON

PRODU CTION
JAN FEB MAR APR MAY M M AUG SEP OCT NOV DEC

AUTOr10B1LE
PRODUfCTlOM
.JAN FEB MARAPR MAfJUN JUL AUGSEP OCTNOV DEF'

, CEME NT
PRODU*CTION
;JAN FEE MAR APR MAY Jl/N JUL AUG SEP OCT NOV DEC

Average Daily Consumption of Cotton and Production of Pig Iron, Automobiles, and Cement, by months for 1923 and 1924 compared.
(Latest figures, SepUmber)




\

t9 Z 4 -\

l92*4 \

COTTON
coNsur1PT10N

%
%

V .

\

i

15

J

FEDERAL RESERVE AGENT AT NEW YORK
P ro d u c tio n

The sharp rise in the Federal Reserve B oa rd ’s com­
posite index o f the production o f basic commodities in
September was accompanied by advances in nearly all of
this bank’s indexes o f production in individual lines.
The blowing in o f 23 blast furnaces in September was
reflected by a further increase of 9 per cent, in pig iron
output and steel ingot output rose an additional 11 per
cent, to 82 per cent, of the com puted trend. Unfilled
orders of the Steel Corporation at the end o f September
showed a further increase of 184,000 tons. D uring the
first three weeks o f October orders taken by the Steel
Corporation were reported larger than in the same
period o f September, but production fo r the industry
as a whole was reported as continuing at about the
September rate.
(Computed trend of past years=100 Per cent.)
1924

1923

Producers' Goods

Pig i ron.....................................................
Steel ingots..............................................
Bituminous coal.......................................
Copper, U. S. mines.................................
Tin deliveries............................................
Zinc*..........................................................
Petroleum..................................................
Gas and fuel oil......... ..............................
Cotton consumption................................
Woolen mill activity*..............................
Cement......................................................
Lumber......................................................
Leather, sole.............................................
Consumers’ Goods

Cattle slaughtered....................................
Calves slaughtered...................................
Sheep slaughtered.....................................
Hogs slaughtered...............................
Sugar meltings, TJ. S. ports.....................
Wheat flour ............................................
Cigars.
............................................
Cigarettes..................................................
Tobacco, manufactured...........................
Gasoline....................................................
Tires* .
..............................................
Newsprint.................................................
Paper, total...............................................
Boots and shoes........................................
Anthracite coal.........................................
Automobile, all.........................................
Automobile, passenger.............................
Automobile, truck....................................
* = Seasonal variation not allowed for.

Sept.

July

Aug.

Sept.

102
100

57
55
75
104
60
70
123
97
61
70
147
107
73

58
72
74

88

In d e x e s o f B u s in e s s A c t i v i t y

66

This bank’s indexes o f business activity generally
showed further advances in September and in many
cases reached levels close to or above normal, as meas­
ured by the trend o f past years.
Total railway carloadings continued to increase, and
in the early part o f October were within 1 per cent, of
the largest ever reached, while loadings o f grain and
merchandise and less than carload lot freight were
larger than ever before. In part, the large carloading
figures may reflect lighter loading per car, as net ton
mileage figures have been considerably below those of
carloadings.
Bank debits outside o f New Y ork City showed some­
what less than the usual seasonal increase, but continued
larger than last year. F actory employment, on the other
hand, while larger than in August, was considerably
smaller than a year ago. The follow ing table gives this
ban k ’s indexes in percentages o f the com puted trend,

99

102

80

68

144
95

88
100

136
125
90
98
118
76
146

102

109

88

85
96
107
107
104
85
90
35
140
149
104

112

122

80

65
82

84

104p
85

126
97
63
74
149
104
72

78*
84p
148

68

109
133
93
136
126
121 r
89
80
103
118
130
104
85
74r
93
113

p=Preliminary.
M ILLIO NS
O F DOLLARS

IN THOUSANDS

A n increase o f 78,000 bales, or 22 per cent., in the
mill consumption o f cotton occurred in September, and
further expansion of operations by some of the mills was
reported in October. W oolen mill activity was also
considerably increased.
In the automobile industry, the output of passenger
cars increased 3 per cent., and was 18 per cent, above the
June low level, but 14 per cent, lower than in September
last year. The production o f trucks also increased and
was larger than a year ago.
M ining o f bituminous and anthracite coal increased at
more than the seasonal rate in September, but in October
the rise in bituminous production was checked about the
middle o f the month, and anthracite output was limited
by heavy rains. Cement production in September de­
clined slightly, and copper mining was also smaller.
The diagram at the bottom of page 4 compares daily
average production in fou r industries by months this
year and last year, and the table on this page gives this
bank’s index numbers of production fo r a larger number
o f industries in percentages o f the computed trend, with
allowance fo r seasonal variation.

103
130
87
126
105
114r
84
78
97
116
168
104
87
74
83
HOr
118r
78

r=Revised.

78
104p
142p
87p
127p
131
125
91
82
107

iio'
92

88p

91
116p

121

96P

THOUSANDS
OF CARS

M ILLIO N S

and Sales of Wholesale Dealers in Second District, compared by months, for 1923 and 1924 (Latest figures, September)




MONTHLY REVIEW, NOVEMBER 1,1924
with allowance for seasonal variation and, where neces­
sary, fo r price changes.
(Computed trend of past years ==100 Per cent.)
1924

1923

P rim ary Distribution
Car loadings, merchandise and misc.......
Car loadings, other......................................
Wholesale trade, Second District.............
Exports...........................................................
Imports...........................................................
Grain exports................................................
Panama Canal traffic..................................
Distribution to Consumer
Department store sales, Second District
Chain store sales..........................................
Mail order sales............................................
Life insurance paid for................................
Amusement receipts....................................
Magazine advertising..................................
Newspaper advertising...............................
General Business Activity
Bank debits, outside of New York City.
Bank debits, New York C ity....................
Velocity of bank deposits, outside of
New York City........................................
Velocity of bank deposits, New York
City...... .......................................................
Postal receipts..............................................
Electric power...............................................
Employment, N. Y . State factories........
Business failures...........................................

Sept.

July

Aug.

103
106

96
93
89
89
108
42
123

100

95
94
155
97
96
91

112
84
101

93
93
82
109
114

99

112

103

97
94
98
92
84
116

100
102

87
95
81

101

'92*

’ 99*
93

100

97
95
93

Sept.

101
116

106p
106

i25
92
103

110

99

111

102

95

98

92

104
97
108

103
99
104

103

83

103

109
96
106
89
103

101

88

100

factories is unusually low, and most employers report a
surplus o f labor in their localities. A further reflection
o f the changed conditions as compared with last year ap­
pears in the reports o f the Public W elfare Department
of New Y ork City, which show an average of about 1,900
applicants fo r free lodging in each o f the first three
weeks in October this year, com pared with about 1,200
in the corresponding weeks o f last year.
The general level o f wages remains little changed.
Reports to this bank from representative employers in
this district show that hiring rates fo r unskilled labor
are, fo r the most part, very nearly the same as on July 1,
and on October 1 a year ago. Rates fo r skilled labor in
this district likewise have been little changed in recent
months, though in the building trades few er bonuses are
being paid. Average weekly earnings o f factory work­
ers have increased since July, due to the reduction in
part time employment. The follow ing diagram shows
the recent movements in this ban k ’s indexes o f unskilled
labor wages and prices o f basic commodities, both o f
which form important elements in the cost o f manu­
facture.

90
87

p=Preliminary.

E m p lo y m e n t a n d W a g e s
The slight increase in the number of persons employed
in representative factories in this State in August was
follow ed by a more rapid recovery in September, when
the number of workers on the payrolls was increased
about 4 per cent. Increases occurred in practically all
the m ajor industrial groups except building materials.
The follow ing table shows the changes since the July low
point in a number o f basic industries o f the State, and
compares them with the decline o f the spring and early
summer.
Per cent, of Change
in number of
Employes
Industry

Iron and steel.............................
Machinery...................................
Automobiles................................
Cement.........................................
Brick.............................................
Furniture.....................................
Carpets and rugs.......................
Cotton goods..............................
Woolen and worsted.................
Cotton and woolen knit goods
Men’s clothing............................
Women’s clothing......................
Shoes.............................................

Mar.
to
July

July
to
Sept.

— 46
— 12
— 36
+
2
+202
— 10
— 16
— 32
— 34
— 35
— 6
— 43
— 11

+ 17
+
3
+ 16
— '28
+ 4
+
5
+ 62
— 6
+
9
+
3
+ 56
+
4

Notwithstanding the September increase in em ploy­
ment, the total number o f workers in representative fa c­
tories o f the State was approxim ately 11 per cent, smaller
than a year ago, and State employment offices report
that while they have experienced some increase in the
demand for workers, the requests are still considerably
fewer than the applications fo r work. Labor turnover in




Wages of Unskilled Labor compared with Prices of Basic Commodities
(1913 average = 100 Per Cent.)

B u ild in g
The value o f building contracts awarded in September
throughout the country was slightly smaller than in
August, but 19 per cent, larger than in September last
year, according to the F. W . Dodge Corporation. Since
January 1 the total o f new construction contracted for
has been nearly 12 per cent, larger than in the same
period o f last year.
Most of the increases in building contracts in recent
months have been outside of the New Y ork district.
Figures for this district in September, however, still
showed an increase of 9 per cent, over a year ago, and
fo r New Y ork City alone an increase o f 21 per cent.
Notwithstanding the large amount o f residential build­
ing contracted fo r during the past year, the percentage
o f this type of contracts has not materially changed as
com pared with September 1923.
Building materials prices, according to the Depart­
ment o f L a b o r’s index, have maintained a steady average

7

FEDERAL RESERVE AGENT AT NEW YORK
recently, after a decline of about 7 per cent, during the
spring and early summer.
W hile building wages
throughout the country have been generally unchanged,
there were more decreases than increases in September
for the first time in over two years.
R o a d B u il d i n g
Exceptional activity in residential construction dur­
ing the past year has been supplemented by unusually
heavy road building. The number o f square yards o f
concrete pavements fo r roads, streets, and alleys con­
tracted for in the first nine months of this year has been
greater than in any corresponding period. The steady
growth in this type o f road construction is indicated by
the accompanying diagram, which shows the contracts
let by months since 1919. The increased activity in this
field has been an important factor in the continued high
level of cement production, about 25 per cent, of which,
it is estimated, is used in construction of pavements.
Road construction has absorbed a considerable number
o f unskilled laborers released by the curtailment in man­
u facturing industries.
IN M ILLIO N S

300

~ 1 ------------ 1
COST OF 1
CONSTRUCT!ON

IA

250

200

i

150

100

RENT
ARTMEN

RENT

APARTMEIn t X

^

191* LEVEL

1917

1916

1919

1920

19£1

1922

19£3

19£4

Rents of Apartments in New York City compared with Changes in
the Cost of Building Construction. Apartment A is the Typical
Apartment renting for less than $15 per room in 1920.
Apartment B is the Typical Apartment ^renting for
between $15 and $30 per room in 1920

Further indication o f some surplus o f medium and
high priced apartments appears in the large volume of
advertising o f vacant apartments offered in many cases
at lower rents than a year ago. Out o f a list o f 38
apartment houses advertised in the daily papers in both
1923 and 1924, 20 offered reduced rents this year, 11
showed no change, and only 7 showed advances. The
accom panying diagram compares the number of
columns of apartment house advertising in the Sunday
edition o f a leading New Y ork newspaper during the
past three renting seasons.
NUMBER OF
CO LUM NS

Contracts Awarded for Concrete Highway Construction in the United
States by Months. (In millions of square yards. Latest figure,
September)

A p a rtm en t R en ts
Reports from representative apartment house owners
and managers in New Y ork City indicate a slight decline
since last year in rents o f apartments which rented in
1920 for $15 to $30 monthly per room, and a reduction
o f about 4 per cent, in higher priced apartments, but
show a further slight advance in rents of cheaper apart­
ments. In some cases, however, where rental rates show
little or no change, it has been possible fo r tenants to
obtain other concessions.
Compared with 1914 levels, present renting rates for
the lower priced apartments show an advance o f about
91 per cent., and for medium priced apartments about
63 per cent. The accom panying diagram compares the
movement of rents fo r these two classes of apartments
with this bank ’s index o f the cost o f construction, includ­
ing both building materials and building wages.




Columns of “Apartments for Rent” Advertising in the Sunday
Edition of a New York Newspaper during the Renting Seasons
of 1922, 1923, and 1924

The supply o f funds fo r high grade mortgage loans
is reported to be large, and this, together with some de­
crease in acceptable applications, has led to a decline
of approximately % o f 1 per cent, since the first o f the
year in the prevailing interest rate on mortgage loans.
In Manhattan the prevailing rate fo r highest grade mort­
gages is close to 5 per cent., and in the outlying bor­
oughs 5 % per cent. Lenders report that they are adopt­
ing a cautious policy in granting new loans.

MONTHLY REVIEW, NOVEMBER 1, 1924
W h o le s a le T r a d e

D e p a r t m e n t S t o r e B u s in e s s

W holesale trade in this district continued to increase
in September, and sales of representative dealers were
4 per cent, larger than a year previous, chiefly because
there was one more selling day in the month this year
than in 1923.
The chief increases in sales over a year ago occurred
in diamonds, wearing apparel, and stationery, but sales
o f drugs and silk goods continued larger than last year,
and those o f groceries and shoes rose above 1923 fo r
the first time since the early part o f the year. Sales
o f hardware, jew elry, and cotton goods, on the other
hand, remained smaller than last year, though larger
than in August, while machine tool sales were at the
lowest point in two years.
Comparative figures o f September sales with those of
previous years appear in the follow ing table.

September sales o f 63 reporting department stores in
this district were 12 per cent, larger than a year ago,
partly because o f more selling days than in September
1923, and partly because o f an unusual number o f spe­
cial sales in the month. A verage daily sales fo r the
district were 4 per cent, larger than a year ago, and for
Newark and New Y ork City stores were 5 to 7 per cent,
larger than in 1923. Stores in Buffalo, Syracuse, and
various other selected cities reported small increases in
aggregate sales over last year, while stores in B ridge­
port and Rochester reported decreases.
A ll m ajor departments o f the stores showed substan­
tial increases in business over last year, except silk
goods, in which there was a decrease o f about 11 per
cent. The increases were particularly large in woolen
goods, furniture, and home furnishings. The average
value o f the individual sales transaction fo r the stores
was $3.05, compared with $3.00 last year.

Dollar Value of September Sales
(September 1923=100 Per cent.)

Commodity

Diamonds.....................................
Stationery.....................................
Clothing........................................
(a) Men’s .................................
(6) Women’s dresses...............
(c) Women’s coats and suits..
Drugs............................................
Groceries.......................................
Shoes............................................
Dry goods.....................................
(a) Cotton................................
(6) Silk.....................................
Hardware.....................................
Jewelry.........................................
Machine tools...............................

1920

1921

1922

1923

1924

112
150
117
127
125
98
82
124
109
83
97
70
122
162
248

59
9(3
80
73
100
70
93
108
80
95
65
76
73
26

123
93
98
89
114
96
88
98
109
87
91
82
93
89
104

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

127
117
109
113
108
106
104
103
102
98
93
102
95
95
88

112

84

95

100

104

Weighted Average...................

8:2

C h a in S t o r e S a le s
September sales of reporting chain stores were sub­
stantially larger than a year ago in the cases o f dry
goods, grocery, ten cent, and candy chain systems, but
smaller than last year in the cases o f tobacco, shoe, and
drug chains. In all lines, however, except ten cent
stores, the volume of sales per store was either unchanged
or showed a decline, and this bank’s index o f chain
store sales declined 3 points to 92 per cent, o f normal as
measured by the trend of past years. The follow ing
table gives detailed comparisons of the sales of the d if­
ferent chain systems during the past five years.

Number of
Stores

Dollar "Value of Sept. Sales
(Sept. 1923=100 Per cent.)

Type of Store
Sept.
1924

Dry goods............
Grocery................
Ten Cent..............
Candy...................
Shoe......................
Tobacco...............
Drug.....................

- 544
16,206
1,828
191
316
2,747
312

638
19,024
1,986
206
378
2,814
318

72
79
75
80
86
98
92

68
68
7,5
79
77
92
91

79
83
90
87
91
97
95

100
100
100
100
100
100
100

113
113
112
108
98
98
95

— 3.2
— 3.9
+ 3.5
— 0.3
— 17.7
— 4.2
— 6.9

Total.................

22,144

25,364

80

73

86

100

110

— 3.5




Woolen goods..................................................................
Furniture.........................................................................
Home furnishings...........................................................
Women’s ready-to-wear accessories..............................
Women’s and Misses’ ready-to-wear............................
Hosiery............................................................................
Shoes................................................................................
Cotton goods..................................................................
Men’s and Boys’ wear...................................................
Silk goods........................................................................
Miscellaneous..................................................................

+29.0
+25.3
+19.5
+17.1
+15.6
+14.4
+14.2
+11.6
+ 9.9
— 10.7
+16.7

Per cent.
Sales of each
Dept, to
Sales of all
Departments
2.9
8.9
18.7
14.4
9.2
2.7
3.6
3.2
7.3
3.7
25.4

Stocks o f merchandise on hand October 1 fo r the sec­
ond successive month were approxim ately equal to those
of a year previous. The percentage o f outstanding
orders o f the stores to total purchases during the pre­
vious year was 8.2 per cent, on October 1, compared
with 7.9 per cent, on September 1, and 9.3 per cent, on
October 1, 1923.
Sales by leading mail order houses in the United
States increased 44 per cent, over A ugust to the largest
total since A pril, and were 17 per cent, larger than in
September 1923. This ban k’s index o f mail order sales,
after allowance fo r seasonal variation and price changes,
was 4 per cent, above the com puted trend of past years.
The follow ing table shows the comparative figures for
department stores and mail order houses in September
fo r the last five years.
Net Sales during Sept.
(Sept. 1923=100
Per cent.)

Per cent.
Change
in sales
per store
Sept. 1923
to
Sept. 1924

Sept.
1923

1920 1921 1922 1923 1924

Per cent.
Change in
Sales over
Sept. 1923

Stock on hand Oct. 1
(Oct. 1, 1923=100
Per cent.)

1920 1921 1922 1923 1924 1920 1921 1922 1923 1924

Elsewhere, 2d Dist.................
All dept, gtores....................
Mail order houses...................

93
93
80
91
93
102
102
85

82
87
82
80
80
85
93
81

97
96
92
89
90
98
99
95

91
96

83
79

96 100 113 112
82 100 117

100
100
100
100
100
100
100
100

115
106
114
95
102
96
105
109

110 93 92 100 99
120 99 92 100 103
120 91 92 100 106
133 100 91 100 96
142 92 91 100 98
128 104 103 100 104
113 107 96 100 97
90 83 87 100 97
93

92 100 100