View original document

The full text on this page is automatically extracted from the file linked above and may contain errors and inconsistencies.

MONTHLY REVIEW
o f C r e d it a n d B u s in e s s C o n d it io n s
Second Federal Reserve District
Federal Reserve Agent

Federal Reserve Bankf New York

Business Conditions in the United States
RODU CTION o f basic commodities declined in June
but employment was maintained at last m onth’s
high level, freight shipments were exceptionally
large, and the volume o f wholesale and retail trade con­
tinued heavy.
Wholesale prices showed a further
decrease.

P

P ro ductio n

The Federal Reserve index o f production in basic
industries, which makes allowance fo r seasonal varia­
tion, was 4 per cent, lower in June than in May, and
stood at about the level of the late winter. M ill con­
sumption o f cotton, steel ingot output, and sugar
meltings showed particularly large reductions.
The
value of permits fo r new buildings and o f contracts
awarded declined in June more than is usual at that
season.
The Department o f A griculture forecasts, on the basis
of July 1 condition, a large increase in the cotton crop,
a slight reduction in the corn crop, a winter wheat crop
of about the same size as last year, and a spring wheat
crop which will possibly be about 40,000,000 bushels
below 1922.
The number of factory employees at work in June in
the country as a whole was about as large as in May,
though a reduction is reported by New England estab­
lishments. The proportion o f factories reporting full
time operations decreased and consequently average
earnings per employee were smaller. W age advances
______
PERCENT,

August 1, 1923

continued-to be reported in June, but they were not
nearly so numerous as in A p ril or May.
T rade
Distribution o f commodities as measured by railroad
freight shipments, was active throughout June. The
number o f cars loaded exceeded one million in eacn
o f fou r successive weeks, and in the week ended June
30 was the largest on record.
The volume o f wholesale and retail trade in June was
about the same as in May and continued to be sub­
stantially larger than in 1922. Sales o f groceries and
dry goods were much larger in June and this increase
was reflected in an advance o f 4 per cent, in the Federal
Reserve B o a rd ’s index o f wholesale trade. This index,
which makes no allowance for seasonal changes, was 9
per cent, above the June 1922 level. Department store
and mail order sales were smaller, as is usual at this
season, while sales o f reporting chain stores were at
about the same high level as in May. Stocks o f mer­
chandise at department stores were reduced about 6
per cent.
W holesale P rices
The decline in com modity prices, which began late
in A pril, continued during June and the first two weeks
of July. The index o f the Bureau o f Labor Statistics
for June was 2 per cent, less than for May. The largest
decline, amounting to 4 per cent., occurred in the prices
o f building materials, and decreases were shown also
fo r all the other commodity groups, except house
<9ERCENT.

PRODUCTI 3N
BASIC INDUS rRIES
1Q1Q AVERAGE

1--------------------------

1

Production in Basic Industries— Combination of 22 Individual
Series Corrected for Seasonal Variation (1919 Average = 100
Per cent)




Index of Wholesale Prices, U. S. Bureau of Labor Statistics
(1913 Average = 100 Per cent)

MONTHLY REVIEW, AUGUST I, 1923

2

BILLIONS
OF DOLLARS

BILLIONS
O F DOLLARS

Bank Credit— 800 Member Banks in Leading Cities

Bank Credit— All Federal Reserve Banks

furnishings which remained unchanged. D uring the
first half o f July, price declines were shown fo r wheat,
sugar, petroleum, and lead, while the prices o f corn
and hides advanced.

The continued smaller volumq o f ’t rading in the
security markets and slightly quieter wholesale buying
in some lines resulted in a further slight decrease in the
rate o f turnover of bank deposits in New Y ork City.
The follow ing table shows the1 rate o f turnover o f
deposits in four cities after allowance has been made
for seasonal changes.

B a n k C redits
Banking developments between the middle o f June
and the m iddle o f J u ly largely reflected the payment
o f income taxes on June 15, dividend and interest pay­
ments at the turn o f the half year, the demand for
additional currency fo r the J uly 4 holiday, and return
flow o f currency after that date. A t the end o f the
period the volume o f member bank and Federal Reserve
Bank credit in use was approximately at the same level
as a month earlier. A t the Federal Reserve Banks the
amount o f discounts for member banks on J u ly 18 was
about $100,000,000 larger than on June 13, but this
increase was practically balanced by a decline in hold­
ings o f acceptances and Government securities.
D uring the month o f June gold and gold certificates
in circulation increased by over $40,000,000 and this
increase is reflected in a decline o f gold held by the
Federal Reserve Banks.
Money rates were slightly firmer, as is usual at this
season o f the year.

Banking Conditions, Second District
Requirements fo r funds in connection with July 1
financial operations, falling more heavily upon New
Y ork banks than upon banks in other sections, caused a
larger expansion o f member bank loans in this district
than in other parts of the country. In this district,
as fo r the country as a whole, loans were reduced in the
later weeks of July substantially to the levels o f June.
Loans of the Federal Reserve Bank o f New Y ork to
member banks increased $121,000,000 between June 20
and July 3. In the follow ing two weeks, a reduction
of $74,000,000 left a moderate net advance fo r the period
which reflected partly a movement o f funds from this
center to the interior. Combined holdings o f purchased
bills and United States Government issues were sub­
stantially unchanged.




(Annual rate of turnover)
City
New York............................................
Chicago................................................
Boston.................................................

Jan.

Feb.

Mar.

Apr.

May

June

78
45
34
24

85
50
38
26

88
47
39
26

87
47
40
29

81
45
36
27

81
46
36
27

Money Market
Money rates became slightly firmer in July than in
June, in accordance with the usual seasonal tendency,
reflecting a movement o f funds from New Y ork to the
interior.
The minimum, selling rate fo r prime commercial paper
rose from 4 % and 5 to 5 per cent., while less
high grade paper continued to be sold generally at 5%
per cent. Purchases were chiefly by banks outside o f
New York City, and dealers’ reports showed a slight
decrease in the volume o f paper outstanding, to $867,000,000.
In the bill market, some congestion was caused by
high call money rates prevailing around the first o f the
month and dealers’ portfolios were increased con­
siderably. B id and offering rates, however, remained
firm at 4*4 and 4:}£ per cent, respectively fo r maturi­
ties o f 31 to 90 days, and by the middle o f the month
portfolios were restored to more normal proportions.
There was practically no change in the rates at which
Government certificates and notes were offered.
Stock Exchange call money rose to 6 per cent, around
the first o f July, and though rates later eased somewhat
they remained generally firmer than in May and the
early part o f June. Time loans on stock market col­
lateral, which had been 4 % to 5 per cent, in June, rose
to 5 and 5% per cent, by the first o f July and main­
tained these rates later in the month.

FEDERAL RESERVE AGENT AT NEW YORK

3

Security Markets

Value of German Mark Circulation

The stock market became inactive during July.
Transactions on several days fell considerably below
500,000 shares, and prices continued to move irregularly
near the low levels reached at the end of June. Towards
the end o f the month prices advanced somewhat.
Trading in bonds was quiet, but prices became slightly
firmer. Foreign issues advanced despite weakness in
exchange rates. Due largely to general dullness in out­
standing bonds, offerings of new securities decreased to
approximately the lowrest of the year, and dealers were
occupied chiefly in distributing unsold portions of the
large offerings made during June when the total o f new
issues amounted to $425,000,000, the largest in any
month since January.
As shown in the follow ing diagram, the volume of
new foreign issues sold in this market during the past
six months has continued much below the large totals
placed here in 1921 and early 1922. Foreign financing
in London, on the other hand, increased during the past
six months and exceeded issues placed in New Y ork fo r
the first time since the war. A factor in this change
has been lower money rates in London than in this
market.

Since the first o f January this year the face value
o f the total note circulation in Germany has been in­
creased from 1,300 billion marks to 25,000 billion marks,
or nearly 20 times. The present outstanding circu­
lation may be compared with about 32 billion marks
at the close o f the war.
In spite o f this increase in the volume o f paper money
Germany is suffering from a continuously more serious
currency shortage, and the reason may be found in the
fact, which appears to be in accordance with economic
law, that the depreciation in the value o f the mark
has discounted the future and the mark has lost value
faster than new issues could be printed. A s a conse­
quence, the value o f the total mark circulation, both
in exchange fo r dollars and in domestic purchasing
power, which goes closely with exchange value, has de­
clined continuously. In January 1919, the dollar value
o f the total mark circulation at the current rate o f ex­
change (about 12 cents) was just less than $4,000,000,000 and at the present time the total value o f outstand­
ing circulation is less than $100,000,000. In 1919 the
value o f mark circulation in exchange was seven times
the $539,000,000 gold holdings o f the Eeichsbank, while
at the present time the value o f the circulation is smaller
than the gold reserve in the Eeichsbank o f $171,000,000.
A note circulation worth less than $100,000,000 is clearly
inadequate for carrying on the business o f a great
nation.
The decline in the value in dollars o f the total cir­
culation o f marks is shown in the follow ing diagram.

669
NEW YORK
LONDON

45£
404

BILLIONS
OF DOLLARS

191

JAN- to
JUNE

1921

JULY to

JAN.-ro

DEC.

JUNE

t
19ZZ
\Z

JULy-ro
DEC.

I

JAN. to
JU N E

19Z3

Par Value of Foreign Capital Issues Offered in New York and
London by Six Months’ Periods in Millions of Dollars. (Pounds
Converted at Current Rates of Exchange)
Foreign Exchange
On July 5, sterling dropped below $4,55 fo r the first
time this year, but rallied later to $4.59 as money rates
in London became firmer follow ing an advance in the
Bank o f England discount rate from 3 to 4 per cent.
Belgian and Italian exchanges declined to new low
points for the year, and French francs reached practi­
cally the low point touched just after the entrance of
troops into the Euhr. German marks declined an addi­
tional 58 per cent, since the middle o f June to over
396,000 to the dollar.
O f four exchanges quoted at, or within 1 per cent, of,
par at various times since December 1, only Swedish
kronor maintained that position J u ly 20.




Value in Dollars at Current Rates of Exchange of the Total
Amount of German Paper Marks in Circulation
Gold Movement
Im ports o f gold during Juno were $19,434,000 and
exports were $549,000. The excess o f imports was $18,885,000, compared with an excess in May amounting to
$45,332,000.
F or the year ended June 30, total gold imports were
$284,090,000 and exports were $49,022,000, and the im ­
port excess was $235,068,000, as compared with $440,973,000 during the year ended June 30, 1922.
The follow ing table shows the net receipts o f gold from,
principal countries during the past two years. Imports

4

MONTHLY REVIEW, AUGUST 1, 192S

from France, Sweden, and Denmark h a v e been much
reduced, but imports from the United Kingdom , Ger­
many, and the Netherlands have increased.

3921-1922

1922-1923

United Kingdom............ .
Germany...........................
France.............................
Netherlands.....................
Canada............................
Colombia.........................
Denmark.........................
Sweden............................
Other..........................

$124,654,463
19,924,893
129,650,473
4,186,976
17,136,059
9,251,464
18,924,110
52,573,285
64,671,268

$141,571,186
26,918,284
19,731,027
15,938,122
12,062,876
4,769,769
1,115,469
1,329,788
11,631,054

Total...........................

$440,972,991

$235,067,575

Country

Cereal Exports
The diagram below illustrates the volume of domestic
exports o f principal cereals from the United States since
1900, by Government fiscal years ended June 30. A v e r­
age annual exports o f such cereals in the years 19151922 were approximately 70 per cent, larger than the
pre-war volume. Although such exports decreased 100,000,000 bushels in 1923 they were still 65 per cent, above
the pre-war average. Cereal exports in the year ended
June 30, 1923, were 8 per cent, o f the crop harvested in
1922, which compares with 10 per cent, in 1922, 9 per
cent, in 1921, and an average o f 7.7 per cent, fo r the
years 1915-1920.
m il l io n s

OF BUSHELS

Foreign Trade
June exports o f merchandise, including re exports,
were valued at $320,054,000 and were little changed from
those o f several months previous. There was a decline
in imports, however, from $372,545,000 in May to $320,257,000 in June and the excess o f imports, which
amounted to $55,896,000 in May, was reduced to $203,000 in June.
In eight months o f the year ended June 30 ex­
ports exceeded im ports; the largest excesses occurred
in October and November and amounted to $95,000,000
and $88,000,000, respectively. Imports exceeded exports
by $39,000,000 to $57,000,000 in March, A pril, and May.
F or the year as a whole the excess o f exports was but
$175,000,000, the smallest fo r any fiscal year since
1896, when the excess o f exports was $103,000,000.
The diagram at the foot o f this page shows the trade
balance of the United States during the past 53 years.
The columns above the zero line show favorable bal­
ances, while the columns below this line show unfav­
orable balances. In only 7 o f the past 53 years has
the balance been unfavorable.
The last unfavorable
balance was in 1893, when it amounted to $19,000,000.

Domestic Exports of Cereals from the United States in Years
Ended June 30. Cereals Included are Barley, Corn, Rye, Oats,
Wheat, and Wheat Flour

Commodity Prices
The index o f wholesale prices prepared by the D epart­
ment o f Labor declined 2 per cent, in June to a point
53 per cent, above the 1913 average. The decline was
due largely to lower prices o f building materials, metals,
chemicals, and fuel and lighting. O f the nine groups o f

BILLIONS
O F DO LLAR S

4-1

EXPO R T

B A LA N C E

■ I I i f
IM P O R T

m




1875

■

■

Mill

I

BALANCE

•
1885
1890
1895
1900
1905
1910
Foreign Trade Balance of the United States (Merchandise Only)

.1915

1920

3

FEDERAL RESERVE AGENT AT NEW Y0R3C

commodities which comprise this index, eight 'show
price recessions ?nd one, household furnishings, re­
mained unchanged.
The latest decline brings this index to the same level
as in September 1922. A ll o f the com modity groups
making up the index are at present higher than last
September, however, with the single exception o f the
fuel and lighting group, which was high at that time
because o f the coal strike and has since declined 24
per eent.
The decline in prices o f basic commodities has recently
been greater than the decline in manufactured and semi­
manufactured articles. The Department o f Labor index
which includes articles o f all types is now 4 per cent,
below its highest point which was reached in A pril,
while the index o f 20 basic commodities prepared by
this bank is 8 per cent, below the highest point reached
in March. This index has declined 7 per cent, between
June 1 and July 21.
Retail prices have moved more slowly and the cost
o f living index number, maintained by the National
Industrial Conference Board, has shown no appreciable
decline.
Between M ay 15 and June 15 this index
remained practically unchanged, as an increase in food
prices offset a decline o f about 3 per cent, in the prices
o f clothing.
Wholesale prices declined generally throughout the
world during M ay and June, except in those countries
where the volume o f currency in circulation was in­
creased considerably during the period.

Employment and Wages
Lessened production in June was accompanied by a
reduction o f about 1 per cent, in the number o f workers
employed in New Y ork State factories, as reported by
the New Y ork State Department o f Labor. Confirma­
tion o f this tendency is foun d in reports from employ­
ment agencies throughout the State o f some increase in
the number o f persons seeking factory employment.
There continues to be a shortage, however, o f factory
workers, building artisans and laborers, and farm
laborers.
Average weekly earnings in representative factories
in New Y ork State, were $27.84 in June, or 21 cents
higher than in May. Earnings were higher in all in­
dustries except those in which seasonal inactivity re­
duced working time, and the average was only about
4 per cent, below the maximum of October 1920.
W age increases in industrial establishments through­
out the United States, as reported by the National In ­
dustrial Conference Board, totaled 137 in the month
ended J u ly 14 compared with 287 in June and 201 in
May.

Production in Basic Industries
Production indexes computed by this bank show de­
creases during June in ten industries and advances
in only two, the copper and automobile industries.
The indexes fo r anthracite coal and petroleum, remained
unchanged. The principal decreases were in iron and
steel, cotton consumption, and sugar meltings.
The
declines in production, in many cases, accom pany lower




prices, smaller advance orders, and some accumulation
o f stocks.
The aggregate o f production o f bituminous coal fo r
the first six months o f the calendar year was 273,000,000 tons as com pared with an average o f 228,000,000
tons for the five years, 1919 to 1923. D uring the second
quarter o f the year reserve stocks increased about 5,000,000 tons.
Production o f crude petroleum in June was larger
than the estimated consumption and stocks were in­
creased by about 6,000,000 barrels. Production in the
first six months o f the year has been more than 25 per
cent, greater than in the first half o f 1922. Since A pril
1 the average price o f ten m ajor crude oils has declined
24 per cent.
Unfilled orders on the books o f the United States
Steel Corporation on June 30 were announced as 595,000 tons less than on May 31, and the reduction since
March 31 has been 1,000,000 tons. There have also
been decreases in the outstanding orders for structural
steel as reported by the Structural Steel Society.
Domestic mill consumption o f cotton during June
was 542,000 bales compared with 621,000 bales in May.
A number o f the New England mills announced the
curtailment o f operations to three days a week. Silk
mills have also been less active than in previous months.
June production o f passenger automobiles was 336,000
cars, a decline o f 14,000 cars from May, while the
truck output o f 40,500 represents a decline o f 2,500 from
the preceding month, according to reports from 90
passenger car and 80 truck manufacturers to the D epart­
ment o f Commerce. These decreases are less than are
usual at this season and this bank’s index advanced
accordingly.
The follow ing table shows indexes o f production com­
puted by this bank in percentages o f estimated normal
production.
Allowance has been made fo r seasonal
variations and year to year growth.
( Estimated Normal = 100 Per cent.)
1923
1920 1921
June June Mar. Apr. May June
Pig iron...........................................................
Bituminous coal............................................
Anthracite coal..............................................
Copper, U. S. mine.......................................
Tin deliveries.................................................
Petroleum........................................................
Cotton consumption.......................................
Wool mill activity*........................................
Sugar meltings, U. S. ports...........................
Wood pulp..................................................
Lumber..........................................................
Tobacco consumption....................................
Gasoline..........................................................
Leather, sole...................................................
Automobile production.................................
* Seasonal variation not allowed for.
inary. r Revised.

111
118
115
96
94
122
105
105
97
96
110
108
121
122
95
104
97
105
88
102

38
37
85
90
16
29
106
85
99
104
105
81
67
72
84
92
100
94
39
87

110
114
105
112
90
110
127
107
118
122
119
132
100
f
136
91
146
121
85
106
135

114
115
117
102
89
132
134
101
120
110
116
122
102
109
119
89
134
115
82
103
142

1!
t Not reported for March.

124
122
114
98
95
114
139
108
118
113
120
118
120
114
125
93
133
108
83
96
150

122
114
109
98
97p
92
139
96
i07
79

128
75
93
159

pPrelim-

Building Construction
There was a further decrease in June in the value o f
building permits granted in 158 principal cities although
the value o f permits issued in New Y ork City was larger
than the much reduced M ay figure. The principal de­

9

MONTHLY REVIEW, AUGUST 1, im

creases were in the Central States, The volume o f con­
tract awards, which tends to follow the granting o f
permits by some weeks, has begun to reflect the decline
o f previous months in building permits. B uilding con­
tracts awarded in 36 Eastern States in June were 14
per cent, less than in May and were less than in June
1922.
F or the first six months o f the year contract
awards were 9 per cent, larger than the high figures of
the first half o f 1922. The largest increase over last
year was in industrial construction.
This bank’s index, which compares building permits
granted with the amount normally to be expected, de­
clined from 22 per cent, above the estimated normal in
M ay to 14 per cent, above in June. In com puting this
index, allowance has been made for changes in the cost
o f construction, fo r seasonal variation, and fo r year to
year growth o f the industry.
Building wages were slightly higher in June than in
May, but the cost o f building materials was somewhat
lower, so that the net result was a slight reduction in the
cost o f building. This bank’s index fo r M ay stood at
201 per cent, o f the 1913 average cost and fo r June at
198 per cent.

Wholesale Trade

D e p a rtm e n t

D ollar Sales, Jan . to June
Inclusive
(In percentages)

Sales in June b y departm ent stores in this district
were 11 per cent, larger than in June 1922. This in­
crease is in a measure accounted fo r by the usual growth
in department store business which amounts to about
8 per cent, a year, together with some increase in prices.
The average sales check increased about 10 per cent,
from $2.43 last year to $2.68 this year. P art o f this
increase is ascribed by merchants to higher prises and
part to the selection by customers o f a somewhat better
quality o f merchandise.
Twenty-three o f the largest stores reported sales by
groups o f departments. The percentage change in sales
in each m ajor classification is shown below. Sales o f
clothing and furniture were particularly good. Sales o f
cotton, woolen and silk goods, while above those o f last
year, did not show such large advances as was the
case in Mav.
Perrcent. Increase in
vf Sales June 8,1922
to June 1923
21.4
20.6
17.7
13.1
12.3
11.8
10.0
9.4
6.7
5,3
19; 3

Women’s and Misses’ Ready to Wear Accessories................
House Furnishings..........................................................

D uring the first six months o f the current year sales
were 8.1 per cent, above those o f the same period last
year and about 1 per cent, above those o f the first half
o f 1920, when retail prices reached their maximum.
Sales by principal mail order houses during June
were 26 per cent, above those of last June. Sales were
larger than those fo r any previous June and were 2 per
cent, above sales in June 1920 when prices were close to
their highest point.
Stocks held by department stores on J u ly 1, com puted
at the selling price, were 5 per cent, above those held
one year ago, and as sales have increased to a greater
extent, the turnover o f stock is more rapid. Between
June 1 and J uly 1 stocks declined about 7 per cent,
as is usual at this time o f the year.
Detailed figures are shown, in the follow ing table.

D ollar Sales D uring June
(In percentages)
N et Sales D uring June
(In percentages)

Commodity
1919 1920 1921 1922 1923 1919 1920 1921 1922 1923

Stationery............
Drugs...................
Groceries..............

446
195
281
104
92
112
123
92
149
108
93
126

,524
258
218
133
136
130
153
150
198
146
105
161

172
114
69
99
83
110
107
106
113
113
89
102

100
100
100
100
100
100
100
100
100
100
100
100

313
149
137
126
129
124
126
121
118
117
113
113

328
242
138
125
99
142
116
131
166
121
90
123

330
228
48
123
149
105
148
164
116
176
101
170

84
118
29
106
110
102
90
113
122
107
91
93

100
100
100
100
100
100
100
100
100
100
100
100

210
13S
54
117
114
119
119
138
111
130
106
106

Total (weighted)

113

151

102

100

120

126

155

101

100

116




B u sin e ss

Men’s and Bovs’ Wear................ ...........................................
Women’s and Misses’ Ready to W^ear....................................

The index of wholesale trade prepared by this bank
from reports o f representative dealers in ten lines shows
a decrease in sales o f about 3 per cent, between May and
June. In this index allowance is made fo r seasonal vari­
ation, price changes, and year to year growth, The
latest decrease follows successive decreases in March,
A pril, and May, and brings the index to 100 which is
the estimated normal.
Sales o f machine tools, jew elry, dry goods, and sta­
tionery show the largest increases as compared with June
last year, while sales o f diamonds decreased to slightly
more than half the sales in June a year ago.
A comparison between the dollar value o f sales in the
first six months o f this year with that in the correspond­
ing period of preceding years shows that the dollar value
o f sales in all reporting lines was 20 per cent, larger than
in the first six months of 1922, but was 20 per cent,
smaller than in the first six months o f 1920. The change
from 1920 sales may be largely accounted fo r by the
decrease in prices o f the articles sold.
The follow ing table compares June sales with those
of other years and sales in the first six months o f this
year with those o f preceding yea rs.

Machine Tools. ..
Jewelry................
Diamonds............
Clothing.............
(A) Men’s........
(B) Women’s...
Hardware............
Dry Goods..........

S to re

Stock, Retail Value, July 1
(In percentages)

1919 1920 1921 1922 1923 1919 1920 1921 1922 . 1923
All Dept. Stores. .

82
83
83
81
73
85
97

Bridgeport...........
Elsewhere in 2nd
81
District............
Apparel Stores. . . 79
107
Mail Order Houses

106
107
105
109
102
112
124

99
98
101
104
105
102
107

100
100
100
100
100
100
100

111
109
113
125
111
118
117

78
78
89
85
86
97
83

119
118
119
136
148
150
118

99
99
105
100
102
118
99

100
100
100
100
100
100
100

105
105
104
115
86
104
103

103
97
124

99
95
91

100
100
100

109
111
126

77
60
**

102
100
**

102
90
**

100
100
**

102
111
**

FEDERAL RESERVE AGENT AT NEW YORK

?

Advertising

Crop Conditions

The volume of advertising in newspapers and
magazines has long been regarded as an approximate
measure o f changes in the volume o f business activity.
The accom panying diagram shows changes in the
amount o f advertising lineage in 109 newspapers pub­
lished in 23 cities and in leading magazines since 1919,
as compiled by the E ditor and Publisher and by Printers
Ink and corrected by this bank fo r seasonal variation
and the trend o f year to year growth. Current adver­
tising is close to estimated normal, though still below
the high figures o f 1919 and 1920, which were probably
affected by the desire o f advertisers to reduce excess
profits taxes through large expenditures fo r publicity.
In the five years shown in the diagram newspaper
advertising has fluctuated much less than magazine
advertising.

The composite condition o f all crops on July 1 was
3.6 per cent, below the ten-year average condition at
this season and the indicated production was 3 per cent,
lower than last y e a r’s final crop, according to reports
o f the Department o f Agriculture.
The prospective
cotton crop is estimated at 15 per cent, larger than in
1922, due mainly to an increase in acreage. Principal
estimated decreases in output are in hay, wheat, and
potatoes. The follow ing table compares the J uly fore­
casts o f yields this year with the final estimates fo r
the 1922 and 1921 crops, and with a five-year average.
(In millions)

Crop
PERCENT.

Wheat. . . .
Cotton___
Hay..........
Tobacco...
Potatoes...
Apples. . . .

Advertising in Newspapers and Magazines Compared with Es­
timated Normal, Allowance Is Made for Seasonal Variation and
Year to Year Growth

Indexes of Business Activity

Unit
Bushel
Bushel
Bushel
Bales
Short ton
Pound
Bushel
Bushel

1916-1920
Average

1921

1922

1923
July forecast

2,831
799
1,413
12
85
1,378
462
179

3,069
815
1,078
8
82
1,070
460
99

2,891
862
1,201
10
113
1,325
561
201

2,877
821
1,284
11
99
1,425
476
189

The farm value o f the principal crops this year is cal­
culated by the Department o f A griculture, on the basis
o f J uly 1 prices and crop estimates, at approxim ately
$7,400,000,000, or about $1,000,000,000 more than the
amount realized by producers from 1922 crops and $2,600,000,000 more than from 1921 crops. The diagram
below compares the approximate returns o f the 1921
and 1922 crops with the present estimated values o f
the 1923 crops. The increase in value as com pared with
1922 is due chiefly to a 24 cent increase in the price o f
corn and a larger prospective yield and slightly higher
price o f cotton.

The follow ing table brings together in summary form
the index numbers o f business activity which this bank
has computed. In each case the figures are expressed
as percentages o f the long time trend, or normal, as
shown by the data fo r past years. Allowance has been
made fo r seasonal fluctuations and, when necessary, fo r
price changes.

7*14-

(100 Per Cent. =»Normal)
1922

1923

June Jan.
Car Loadings.......................................
Wholesale Trade.................................
Postal Receipts....................................
Building Permits.................................
Exports.................................................
Imports.................................................
Electric Power.....................................
Newspaper Advertising......................
Magazine Advertising.........................
Business Failures................................
p—Preliminary.




97
96
103
142
102
105
103
96
79
131

109
114
104
155
74
110
113
107
89
98

Feb. Mar. Apr. May June
I ll
119
102
170
79
105
115
110
89
88

112
111
105
182
83
125
115
110
90
103

119
105
99
144
82
122
115
110
94
103

118
103
104
122
83
130
117
110
90
102

113
100
102
114
91
121p
95
101

1921

19 22

192,3

Estimated Value of Principal 1923 Crops at July 1 Prices Com­
pared with Dec. 1 Value of Crops Harvested in 1921 and 1922,
(In Millions of Dollar*)

T o

th e

R ead ers

o f

T

H IS bank recently sent to all those who receive the
Review directly and not through member banks, an
inquiry as to whether they wished to have the send­
ing o f the Review continued. Supplementing this inquiry
was a request fo r suggestions from the readers of the
Review. In reply a number o f interesting questions
was raised concerning the policy o f the publication and
the methods used in its preparation. It therefore seems
appropriate to make some statement of the policy o f the
Review and to deal specifically with some o f the ques­
tions raised.
B revity
It has been the purpose o f the Review to provide
a reliable summary o f business and finance in as con­
densed form as is consistent with a reasonable degree
o f comprehensiveness. It is believed that most o f those
who receive the Review can give it only a limited
amount o f attention, and desire a summary o f business
and financial conditions reduced to the briefest possible
form. In pursuance o f this policy the Review was re­
duced in size from a 12 page to an 8 page publication
in January this year.
This space limitation involves a careful selection o f
subjects as well as succinct treatment o f the matter
which is covered. It means that commodity markets
cannot be treated in detail, except as they assume un­
usual importance. It means a type o f presentation
which perhaps requires closer attention on the part o f
the reader than a more discursive treatment. It means
the exclusion of large tabulations.
N ational S umm ary
To aid the reader in securing a general view o f the
business situation there was added to the Review about
six months ago a brief summary o f business conditions
in the United States. This summary is prepared join tly
by the Federal Reserve Board and the Federal Reserve
Banks, It aims to bring together in one article the
outstanding events during the month in business and
finance.
The same summary is published in the
M onthly Reviews o f all twelve o f the Federal Reserve
Banks, and is also published by the Federal Reserve
Board in the Federal Reserve Bulletin.
P rophecy
The requirements of business make it necessary that
many business men form in advance some estimate o f
what future conditions are likely to be, and readers o f
the Review have frequently requested the publication
o f a forecast o f future business conditions. The first
difficulty in the way o f attempting such a forecast
lies in the uncertainty of the future. Knowledge o f
the causes o f economic and social events is as yet so
limited, and the determining factors are so numerous
and so subject to change, that prophecies o f the busi­
ness future can be no more than estimates. It has
been the aim o f the Review to publish no statement, the
truth o f which cannot be demonstrated beyond reason­
able doubt. Statements regarding the future cannot
have any such degree o f certainty, and any statement o f
opinion or even implication as to the future course of
business is therefore avoided.
I nterpretative S tatistics
W hile it has not been considered wise to attempt any
forecast o f business conditions it is the p olicy o f the
Review to interpret the meaning o f current events a*
fu lly as can be done with assurance; to reveal causes




th e

M o n th ly

R e v ie w

and tendencies as well as to record facts. To this end
statistical methods have been used in an attempt to
reduce the mass o f figures which are currently avail­
able in business and finance to more comprehensible
form.
F o r example, the meaning o f data fo r the production
of any commodity becomes clear only when we have con­
sidered the production figures fo r previous years, and at
the same time have made allowance fo r the usual
seasonal changes, and for the usual growth that takes
place from year to year in keeping with the growth of
population. F o r these reasons the figures which are
published currently fo r the production o f p ig iron,
steel, petroleum, etc., have little meaning fo r the aver­
age man because he has not the detailed knowledge to
enable him to ju dge the current production figures in
the light o f all the necessary qualifications. It is possi­
ble, however, by recognized statistical processes to make
the necessary allowances before figures are presented
to the reader. The reader is thus given a simple com­
parison between actual production and the production
which might reasonably be expected in view o f all the
circumstances, or what may be called “ estimated
normal p rodu ction .”
From time to time there are published in the Review
the results o f long and often com plicated statistical
studies. Such, fo r example, are the indexes o f produ c­
tion and other aspects o f business expressed in terms o f
normal, which are published currently. Because o f the
limitations o f space it is not possible to give currently
in the Review a fu ll explanation o f the methods by which
the results reported are reached. But fo r any who
are interested it is the p olicy o f the Review to make
available further details concerning any computations
which are published. Such detailed studies have been
published in several cases in the Journal o f the Amer
ican Statistical Association.
F o r example, the June
issue o f that magazine contains a fu ll discussion o f a
study o f the velocity o f bank deposits, which has been
reported currently in the Review. Copies o f the article
are available fo r distribution in limited quantities.
S pecial A rticles
A number o f readers have urged the continued pub­
lication o f special articles dealing with various phases
o f the operations o f the Federal Reserve System, and
similar economic studies.
Several such studies are
now in preparation and will be published from time
to time.
T ime of P ublication
The Review goes to the printer to be set up about the
25th o f the month. That appears at present to be the
earliest date when reasonably complete statistics can
be secured covering the preceding calendar month.
Data concerning production, transportation, employ­
ment, prices, wages, etc. are received from thousands o f
business houses either directly or in summary from
Government bureaus, trade associations, etc. The mass
o f data can only be assembled as the individual busi­
ness houses are able to complete their own statistics fo r
the month. It is impossible to obtain some o f these
figures until just before the Review actually goes to
press a few days before the end o f the month. A
publication appearing earlier would be less complete
and less reliable. Speed has always been a m ajor aim
in the publication o f the Review, but it is regarded as
lew important than aeow aty.