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Resesurdhi Depairtaneimit

April 26,1974

F o o d Fttfl©! surnd F & m ife
Consumer food prices have
increased 18 percent over the past
year and— because of the rise in
staple foods— the cost increase has
been even greater for low-income
families. This information hardly
surprises, but merely reinforces the
sentiments harbored by the be­
leaguered consumer every time he
has reached the checkout counter
in the past year. But in this infla­
tionary era, the rise in food prices
has been eclipsed by annual in­
creases of 39 percent for gasoline
and 58 percent for fuel oil. If any­
thing, the combined scarcity and
greater cost of gasoline has made
an even deeper impression upon
the consumer as motorist. These
developments raise the question as
to how well the consumer is adjust­
ing to the upsurge in prices of these
key budget items.
Price increases of this magnitude
for food and fuel far exceed the
10-percent rise in disposable per
capita income recorded during the
past year. However, because of the
slower rise of other consumer
prices, the total impact upon con­
sumer expenditures has been much
less dramatic. Expenditures for food
(except beverages) amounted to
less than 16 percent of total dis­
posable income last year, while
expenditures for fuel oil, utilities,
and gasoline and oil amounted to
little more than a third of food
outlays. Nonetheless, if consumers
are to maintain their consumption
of these increasingly expensive
budget items, they must forego or
restrict purchases of other com­
modities and services.
Digitized for FR A SER


Where does the dollar go?
In recent years, the largest portion
of after-tax income has gone to
housing—the expenses and services
connected with shelter. Since the
mid-1950's, the housing share of
disposable income has been fairly
constant at about 26 percent of
the total.

Over this period, however, food
accounted for the largest shift in
consumer expenditures, exhibiting
a sharp decline in its budget share.
From a high of nearly 29 percent of
disposable income in the post­
World War II inflation, the propor­
tion of after-tax income spent for
food declined steadily to just under
151 percent in 1971, before turning
/2
upward again in 1972-73. This foodbudget share was well below that
reported in other major industrial
nations, where food accounts for
as much as one-quarter to onethird of consumption expenditures.
The sharp decline in the claim of
food upon the consumer's dollar
allowed consumers to increase their
share of discretionary purchases of
other commodities and services
over the past quarter-century. For
example, expenditures for trans­
portation grew from just over 8
percent in the early 1950's to about
12 percent in the early 1970's,
reflecting the completion of the
Federal interstate-highway system,
the flight from the cities to the
suburbs, the growing size of auto­
mobiles and the rising number of
cars per household. The budget
shares of education, medical care
and recreation also increased, and
(continued on page 2)

Opinions expressed in this newsletter do not
necessarily reflect the views of the management of the
Federal Reserve Bank of San Francisco, nor of the Board
of Governors of the Federal Reserve System.

in a sense, these outlays were subsi­
dized by the declining proportion
of income allocated to food.
It should be noted that the food
share can be computed in two dif­
ferent ways— either by measuring
aggregate spending as a percentage
of disposable income (a Commerce
Department series) or by relating
food spending to various familyincome levels (an Agriculture De­
partment series). The latter yields
a somewhat higher figure, although
the two series tend to move to­
gether oven time. The fam ify-.........
income series specifies a family of
four, with one breadwinner, one
housewife, and two elementary
school children as its "typical"
family for budget purposes. In
February, the cost of food eaten at
home as a percentage of the family
income varied from 23 percent for
a low-income family ($4,000-8,000)
to 20 percent for a family in moder­
ate circumstances (over $10,000).
This indicates that the food share
of the family budget declines as
income increases, an effect known
in economics as Engel's Law. (To a
lesser extent, this is also true of
expenditures for clothing.)
Adjusting, adjusting
Soaring prices obviously have
forced a shift in food consumption
patterns over the past year. Con­
sumers are free, within rather broad

Digitized for FR A SER


limits, to adjust their expenditure
patterns, through elimination, post­
ponement or substitution of items.
In the case of food, the alternatives
are much more restricted than for
durable goods; nobody stops eating
altogether for very long. Nonethe­
less, American consumers made a
most remarkable adjustment to the
20-percent hike in food prices in
1973.
Despite the fact that rising food
prices far outran the 10-percent
increase in per capita disposable
income, consumers held their out­
lays for food to less than 16 per­
cent of disposable income, match­
ing the 1972 proportion. This was
done through adjusting downward
to cheaper substitutes. In particular,
per capita consumption of beef
dropped for the first time in 20
years, as consumers sought out less
expensive sources of protein. But
as inflation continued, food pur­
chases exceeded 16 percent of dis­
posable income in early 1974.
The consumer adjustment to higher
gasoline prices was even more
dramatic. Despite a 39-percent
jump in prices, spending for gas
and oil remained at less than 31
/2
percent of disposable income in the
first quarter of 1974, although the
share undoubtedly would have
been greater if more fuel had been
available. Additionally, the demand
for large cars simply dried up, as a
result, in an unprecedented
mid-model year changeover, auto
manufacturers shut down plants
that had produced large cars and

switched to the production of
smaller cars with reduced fuel re­
quirements. However, there are
signs that consumers are again look­
ing with favor upon big cars now
that the oil embargo has been
lifted.
In the short run, say, one or two
quarters, saving is the balancing
item in the family budget. Con­
sumers tend to maintain their
spending patterns in the face of
changes in income or in the face of
sharp increases in prices. An adjust­
ment in saving is an interim re­
sponse— witness the significant
decline in the saving rate, from 7.3
to 6.5 percent, in the quarter just
ended. If the changes in income or
in the prices of budget items appear
to be permanent, an adjustment will
be made in the allocation of the
consumer budget and consumers
will return to their long-run pattern
of saving.
There are some grounds for believ­
ing that there will be a slowdown
in the rate of inflation in the second
half of the year, and that the prices
of food, fuel and gasoline will level
off or decline slightly. There is
much less reason to believe that
these prices will return to their
levels of a year ago. Consequently,
consumers will probably continue
to spend a larger fraction of after­
tax income on food and gasoline at
the expense of other goods. Ex­
penditures for discretionary budget
items, such as durable goods and
recreation, may be most vulnerable
in this respect.
Digitized for FR A SER


How about debt?
The boom in the durable goods and
housing industries in the early
1970's boosted outstanding mort­
gage and instalment debt by nearly
27 percent between 1971 and 1973.
But total employment increased by
5.3 million persons during the
period, and the growth in jobs and
in income levels supported the
booming sales of homes, home fur­
nishings and autos. The debt-toincome ratio thus did not increase
by as much as total consumer debt.
Even so, repayments as a percentage
of income rose from 22 to almost
24 percent, a record level of con­
sumer repayment liabilities. At the
same time, consumer delinquency
rates soared, reaching higher levels
than in any recession of the past
two decades.

Consumer income available for dis­
cretionary expenditures in 1974
thus is constrained not only by the
current inflation but also by the
obligations incurred over the past
several years. Increasing claims of
debt repayments on disposable in­
come have reduced that fraction of
purchasing power available after
payment for food, shelter and taxes.
But on the other hand, the real
resources— autos, housing, furniture
and the like— acquired in the past
several years through the sharp
expansion of debt have added to
the consumer's stock of goods and
presumably to his creature comfort.
Herbert Runyon

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H BM EH

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EU O ZU y

BANKING DATA—TWELFTH FEDERAL RESERVE DISTRICT
(Dollar amounts in millions)

Selected Assets and Liabilities
Large Commercial Banks
Loan gross adjusted and investments*
Loans gross adjusted—
Securities loans
Commercial and industrial
Real estate
Consumer instalment
U.S. Treasury securities
Other Securities
Deposits (less cash items)— total*
Demand deposits adjusted
U.S. Government deposits
Time deposits— total*
Savings
Other time I.P.C.
State and political subdivisions
(Large negotiable CD's)

Weekly Averages
of Daily Figures

Amount
Outstanding
4 /1 0 /7 4

Change
from
4 /3 /7 4

Change from
year ago
Dollar
Percent

+
+

+ 9,313
+ 7,978
- 274
+ 2,706
+ 3,012
+ 990
- 312
+ 1,647
+ 7,399
+ 1,550
142
+ 5,721
- 119
+ 6,248
- 479
+ 4,283

100
74
—
95
+
70
+
23
+
30
+
52
— 26
+ 1 ,244
+ 883
— 292
+ 630
51
+ 296
+ 244
+ 495

81,578
62,443
962
22,598
18,777
9,168
5,936
13,199
78,364
23,528
362
52,953
18,107
25,661
6,569
12,791

+ 12.89
+ 14.65
—
22.17
+ 13.60
+ 19.11
+ 12.11
4.99
+ 14.26
+ 10.43
+
7.05
— 28.17
+ 12.11
0.65
+ 32.18
—
6.80
+ 50.34

Week ended
4 /1 0 /7 4

Week ended
4 /3 /7 4

Comparable
year-ago period

75
22
53

41
119
78

68
108
- 40

+ 1,625

+ 2,134

+ 657

+

-

+ 185

Member Bank Reserve Position
Excess Reserves
Borrowings
Net free ( + ) / Net borrowed ( —)

+

-

Federal Funds— Seven Large Banks
Interbank Federal funds transactions
Net purchases (+ ) / Net sales ( —)
Transactions: U.S. securities dealers
Net loans ( + ) / Net borrowings ( —)

76

16

includes items not shown separately.

Information on this and other publications can be obtained by calling or writing the
Administrative Services Department, Federal Reserve Bank of San Francisco, P.O. Box 7702,
Digitized for FRASBRancisco, California 94120. Phone (415) 397-1137.
http://fraser.stlouisfed.org/

Federal Reserve Bank of St. Louis

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