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April 6, 1 979

Food- U p 1 0 Percent?
The U.S. Department of Agriculture
(U SDA) has the greatest concentration
of agricultural expertise in the world.
When such an organization gears up to
forecast food prices, people pay close
attention. Thus, last November when
U SD A told us that 1979 food prices
were likely to average 7.5 percent over
the 1978 level, there was little dissension. But today, just four months later,
you would be hard put to find a single
soul willing to put money on such an
optimistic forecast. In 1979 as in 1978,
unexpected agricultural developments
have caught U SD A with its forecasts
down.

sion for the bottom line and quickly
decided to limit output. The severe
winter of 1978 also increased mortality rates and slowed weight gains, so
by the time the year was out, pork
production had expanded by only 1
percent - rather than the anticipated
10 percent. With the pigs not coming
to market, beef prices shot through the
roof. Add to this the impact of the
Florida freeze and the inopportune
California rains on fruit and vegetable
harvests, and the result was a 10-percent increase in food prices for the
precisely double the initial
U SD A forecast.

The treacherousness of food-price forecasting is easily illustrated by a review
of 1978 developments. In November
1977 (November is the month in which
the fi rst forecast for the com i ng year is
made), U SDA said 1978 food prices
would probably average 4 to 6 percent
over the previous year. No one knew
better than U SDA that we were moving
into the trough of the cattle cycle - that
beef production would be down and
that beef prices wou Id be pushed upward. But USDA expected only a moderate increase in beef prices, because
the nation's hog farmers had said that
they intended to expand pork production by 10 percent in 1978. Since many
consumers switch from beef to pork
when the former becomes too expensive, U SD A feltthat cheap and plentiful
pork would dampen demand for beef
and hold beef-price increases to
modest levels.

Problemson the farm

While the country's hogs were quite
willing to cooperate with the necessary procreation, hog farmers saw the
implications of their collective dec i-

Having eaten their collective hat along with most other price forecasters
- the world's largest Agriculture
Department sat down again last
November with pen, paper and computer to churn out a forecast for 1979.
To increase the probability of being
correct, U SD A considerably widened
the forecast range and predicted that
1979 food prices would average 6 to
10 percent above the 1978 level. The
most likely scenario, the forecasters
said, would be a 7.S-percent increase
forthe year - which translates into
roughly a S.S-percent year-end to
year-end increase for those of you who
keep score that way.
As things are turning out, that 7.5percent forecast will considerably
understate the actual increase, and the
1 O-percent top-of-the-range figure
may just barely capture the final outcome. Implicit in the 7 .S-percent forecast is an assumption that prices down
on the farm will average only 7 percent
higher in 1979. Well, the January and
(continued on page 2)

F2brLJar'y'inCr2LlS25 '/v'2re 50 IZlrgethtit,
even iffarm prices remained unchanged for the rest of the year, their annual
average wou Id be double the USDA
assumption. Thus, the recent upsurge
in farm prices by itselfwould push the
food-price forecast above 9 percent,
and any further price increases in the
field will only add to this figure.

Problems off the farm
Food buyers frequently forget that the
bulk of what they pay at the supermarket check-out counter - that is,
almost 60 percent - goes to pay for
things done to food after it leaves the
farm gate. Any forecast of food prices
must obviously take account of potential developments in this marketing
sector, where food gets transported,
stored, processed, advertised, packaged and sold. This year, USD A may
have understated both the labor and
energy components of the marketing
bill.
Last November, U SD A projected an
8-percent increase in labor costs,
which accouni for about halfof all
marketing costs. A substantial share of
the unionized food workers will renegotiate contracts during 1979. (While
only 20 percent of food-industry
workers belong to unions, union wage
settlements tend to influence nonunion wages.) In view ofthe recent rise
in forecasts of the overall rate of inflation, and in view of union leaders' perception of the huge fourth-quarter
profits increases, average wage
increases this year may be closer
to 10 than to 8 percent.

2

The second untoward development in
the marketing sector was OPEC's
announcement of a 1 4. S-percent increase in oil prices, followed closely
by an interruption in Iranian oil supplies. It now appears that energy costs
will rise significantly in 1979, which
will in turn raise the costs of transportation, packaging and processing.
Reflecting all these developments, the
increase in marketing costs will probably be closer to 8.5 percent than the
assumed in the U SD A forecast.
Altogether, the recent farm-price
upsurge would add 1 .6 percentage
points to the original 7. S-percent
U SD A forecast, and the extra marketing costs would add 0.9 percent more.
Thus, it seems likelythatwewill
be
paying roughly 10 percent more for
food in1 979 than we did last year.
And of course, any further leap in farm
prices will push the consumer price
even higher.

Room for hope
There are signs of farm price moderation on the horizon, however. The
main reason for this lies in the livestock sector, wh ich has been responsible for much of the worsened price
pictu re of the past year. When we look
at the number of cattle in the
pipeI ine, we might assume that the tightest
supply situation and the biggest price
jumps would occur this spring and
summer. However, market participants may have begun to stock up in
anticipation ofthis rise in prices. Thus,
the amou nt of beef in cold storage has
been growing very rapidly since last
September, and early last month stood
about a third higher than the year-ago
level. Anticipatory buying thus caused

________________________________

____
1

FOOD PRICE CHANGES

10

1950

prices to rise ear! ier than expected, so
that, come spring and summer, these
high-priced cattle shouldn't be selling
for much more than they are now.
Actually, the futures market suggests
that live cattle prices will decline by 8
percent between now and December.
In add ition, Iast week's hog report confi rmed that the pigs wi II indeed be
coming to market this year. On March
1, there were 12 percent more pigs
being held for slaughter and 20 percent more held for breeding, than a
year ago. Furthermore, there will be 24
percent more baby pigs entering the
world during the second quarter of this
year than in the same period of 1978.
Add to this a 9-percent increase in
broiler production and a 20-percent
increase in turkey production, and you
have a plentiful supply of beef substitutes that shou Id keep the Iid on beef
prices once the recent cattle price increases work their way through the
marketing chain. A caveat to consumers: our current position in the
cattle cycle suggests that prices will
continue their ascent after this nearterm moderation, and that we won't
experience any serious price relief
until the early 1980's.
What about other farm prices? Good
wheat crops in Australia, Argentina,
Western Europe and the Soviet Union,
plus record inventories in this country,
suggest a relatively flat trend of prices
over the rest of the year. A Brazi Iian
drought, leading to an estimated 20percent reduction in that country's
soybean crop, may continue to
strengthen U.S. prices for another
month or so, but our record stocks and
expected record plantings this spring

3

suggest an. e\/entuJ! softenin. b in soybean prices. (The futures market seesa
9-percent drop in soybean prices between July and November). On the
vegetable scene, winter acreage is up,
so that adequate suppl ies shou Id prevent any untoward price movements.
A citrus shortage has driven up the
prices of all fruits, and while there is no
evidence that grower prices wi II
weaken, it is also not clear that they
wi II rise any further than they already
have.

Risingbottom line
The bottom line is thatfarm prices
have probably blown off most of their
steam for the year, and any further
increases may be rather moderate. But
since it takes several months for farm
prices to work their way through the
pipel ine, we can expect that food
prices will continue to be th,e villain in
the monthly CPI reports probably
through the end of spring.
Reflecting all these developments"
U SD A recently raised its food-price
forecast for the year from 7.5 percent
to 8.5 percent. However, even this
forecast may be conservative, because
it implies that average increases forthe
remainder of the year will be on the
order of only 0.3 percent per month. In
view of the farm-price increases to
date, as well as the above-mentioned
developments in the marketing sector,
this forecast may be outpaced by
reality, Thus, U SD A may be forced to
move its forecast closer to 10 percent
as the year progresses.

Michael Gorham

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BANKING DATA-TWlELfTH FEDERAL
RESERVE
DISTRICT
(Dollaramountsin millions)
SelectedAssetsand liabilities
LargeCommercialBanks

Amount
Outstanding
3/21/79
122,496
100,148
29,144
35,689
20,580
1,607
7,740
14,608
38,881
28,681
29,720
50,275
40,738
17,941
Weekended
3/21/79

Change
from
3/14/79
936
943
168
99

Changefrom
yearago@
Dollar
Percent
NA
NA

Loans(gross,adjusted)aridinvestments*
Loans(gross,adjusted)- total#
Commercialand industrial
Realestate
72
Loansto individuals
Securitiesloans
34
U.s.Treasurysecurities*
4
Othersecurities*
3
1,312
Demanddeposits- total#
Demanddeposits- adjusted
835
Savingsdeposits- total
98
Timedeposits- total#
138
Individuals,part.& corp.
220
(LargenegotiableCD's)
183
\AkeklyAverages
Weekended
Comparable
year-agoperiod
of Daily figures
3/14/79
MemberBankReservePosition
ExcessReserves
(+ )/Deficiency(-)
46
53
65
Borrowings
34
27
13
Netfreereserves(+ )/Netborrowed(- )
80
26
52
FederalFunds- Sevenlarge Banks
Net interbanktransactions
+ 1,620
+ 869
+ 432
[Purchases
(+)/Sales(-)]
2
Net, U.s. Securitiesdealertransactions
+
+ 110
+ 315
[Loans(+ )/Borrowings(-)]
* Excludestradingaccountsecurities.
# Includesitemsnot shownseparately.
@ Historicaldataarenot strictly comparabledueto changesin the reportingpanel;however,adjustments
havebeenappliedto 1978 datato removeasmuchaspossiblethe effectsof the changesin coverage.In
addition,for someitems,historicaldataare not availabledueto definitionalchanges.
Editorialcommentsmaybe addressed
to the editor (William Burke)or to the author....
Freecopiesof this andother FederalReservepublicationscan be obtainedby callingor writing the Public
InformationSection,FederalReserveBankof SanFrancisco,P.O.Box 7702, SanFrancisco94120.Phone
(415)544-2184.