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June 16, 1978

FinancialCo-ops
In times past, credit unions operated
on the fringes of the financial marketplace, quietly distributing dividends on
shares (that is, passbook savings) at
rates ranging up to 6 or 7 percent. But
now these member-owned financial
institutions are moving into the mainstream, with the help of Congressional
legislation which permits them to offer
a broader range of services. Indeed,
they are gaining increased attention
both from the competition and from
the Internal Revenue Service, with
that high dividend rate becoming a
special target.
New powell's
. Credit unions (CU's) gained their added powers only a little over a year ago.
Today, they may offer variable-rate
share certificates, which are similar to
bank CD's, as well as share-draft accounts, which are tantamount to interest-bearing demand deposits. In
addition, CU's may establish selfreplenishing lines of credit, make
mortgage .loans on one-to-four-unit
residential property (with maturities
up to 30 years), and offer homeimprovement and mobile-home loans
(with maturities up to 15 years). Further, Congress 'is now considering the
possibility of setting up a Central
Liquidity Fund to provide CU's with
lendable funds in periods of credit
stringency - similar to the support
which the Federal Home Loan Bank
System provides to thrift institutions.
But credit unions were doing quite well
even before they gained these new
powers. At the end of 1977 their de-

posits, in the form of shares and share
certificates, amounted to $47 billionadmittedly, a relatively small (4.7
percent) share of consumers' total savings deposits. But more importantly,
they held $37 billion in consumer installment credit - 17.0 percent of the
total market, compared to only a 4.0percent share in 1 950 and a 12.9percent share as late as 1970.
Equal groundrules?
Because of their standing as financial
cooperatives, owned by the people
who put their savings in share accounts, credit unions enjoy non-profit
status and thus are not taxed as their
competitors are. Industry spokesmen
believe that this situation should continue, even with the new powers
granted to CU's by Congress. Their
competitors think otherwise, and this
view has been reflected in the Administration's tax-reform legislation, which
would impose a tax on CU net income
(after dividends and interest refunds).
The National Credit Union Administration (N CUA) estimates that a tax hike
of this type would force 29 percent of
the 12,743 Federal credit unions to reduce dividends within the first year,
and an even larger proportion to reduce dividends in later years. The average CU dividend rate, which is now
almost 6 percent, in that case could approach the 5 and 5],4 percent ceiling
rates which banks and S&L's, respectively, are permitted to pay on passbook savings. Consequently, CU's are
anxious to see this feature of the taxreform legislation deleted.

(continued on page 2)

IP1

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CD)

Opinions expressedin this newsletter do not
necessarily reflect the views of the managernentof the
FederalReserve Bank of San Francisco, nor of the Soard
of Governors of the Federal Reserve System.

Bank competition
Commercial banks, in contrast, would
like to see CU's operate under the
same rate ceilings which now govern
bank savings deposits. Above all, they
would like to see the demand-deposit
rate ceiling - zero - apply to CU share
drafts, which are practically equivalent
to bank demand deposits. Share-draft
balances can earn the current CU dividend rate - a considerable competitive advantage in the struggle for the
depositor's dollar. During the first
quarter of this year, Federal credit
unions processed more than 15 million
drafts and held about $462 million in
share-draft accounts. This is modest
indeedln Eerms of commerdaFbanking - activity, but the potential for expansion is there.
Many big money-center banks have
actually cooperated with CU's by becoming 'payable through"" banksbanks designated to present share
drafts to Federal credit unions for payment. (Individual credit unions must
maintain balances at these designated
banks to cover their share-draft transactions.) But many small banks, especially those dealing with large credit
unions, are reluctant to participate in
such transactions. In fact, the N CU A
Administrator has asked the Federal
Reserve to investigate the actions of
some small banks which allegedly
have impeded the clearing of share
drafts.
Banks and CU's remain sharply divided
on the issue of share drafts. The
American Bankers Association recently
lost a suit against the NCU A, challenging the legality of these check-like instruments, and is now appealing that
2

decision. The Independent Bankers
Association is preparing to bring suit
on similar grounds. Some states, although granting state-chartered credit
-unions the right to offer such instruments, have imposed liquidity reserve
requirements on share-draft balances,
equivalent to those imposed on bank
deposit balances. In Idaho, for example, credit unions must hold a liquidity
reserve equal to 6 percent of shares,
CD's and borrowings, and equal to 15
percent of share-draft balances.

S&l competition
Savings-and-loan associations have
shown less concern about credit
unions' ability to operate outside normal rate ceilings on passbook accounts, perhaps because of their own
desire to maintain the one-quarter
percentage point differential they
themselves hold over commercial
banks. Moreover, S&L's apparently
don't feel threatened by the modest
toehold which CU's are gaining in the
residential-mortgage business. In fact,
they have been generous with advice
to their sister thrift institutions regarding the pitfalls of unbalanced maturity
structures of assets and liabilities, and
regarding the expertise needed to do
business in the secondary-mortgage
market.
On the other hand, S&L's have long
advertised their intention to engage in
consumer installment lending - the
mainstay of credit-union business - if
they are forced to operate in a world
without rate ceilings and S&L rate differentials. They would undoubtedly
provide formidable competition in this
field. S&L costs may be no more than
half CU operating costs per dollar of

assets, reflecting the small average
size of credit unions, as well as the cost
difference between the large longterm loans made by S&L's and the
small short-term loans made by CU's.
Increased competition between the
two types of thrift institutions could
be expected to reduce this cost
spread, to the detriment of some institutions' balance sheets, but presumably to the benefit of consumer
borrowers.

Can CU's compete?
Fewer than 7 percent of the 22,400
credit unions in the U.s. hold assets
greater than $5 million. These larger institutions led the campaign tq become
full-service consumer financial centers,
and the future growth of the industry
depends primarily on their success
with the expanded powers they have
gained. Smaller CU's apparently lack

the resources or the membership base
to offer new services, so future growth
may be less explosive than some industry spokesmen have suggested.
credit unions will continue to playa major role in the consumer-finance field. Traditionally, CU's
have argued that they have a responsibility to make small high-cost consumer loans - filling a gap which many
commercial banks are unwilling to
fill- and to educate consumers about
ways of handling money . To emphasize this point, Congressman St.
Germain (Chairman of the House
Banking Subcommittee on Financial Institutions) recently stated that credit
unions will retain their congressional
support only as long as they demonstrate that they are motivated by service to their membership - and not by
interest-rate spreads.

JoanWalsh

Percent

o

20

40

Credit
Unions
Commercial
Banks
Finance
Companies
Retailers
& Thrift
Institutions

3

Share of
Consumer Credit

Market

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BANKING DATA- TWEllFTHIFEDERAL
RESERVE
DISTR.ICT
(Dollaramountsin millions)
Selected Assetsand liabilities
large Commercial Banks

Loans(gross,adjusted)and investments*
Loans(gross,adjusted)- total
Securityloans
Commercialand industrial
Realestate
Consumerinstalment
U.s. Treasurysecurities
Other securities
Deposits(lesscashitems)- total*
Demanddeposits(adjusted)
U.s. Governmentdeposits
Time deposits- total*
Statesand politicalsubdivisions
Savingsdeposits
Other time deposits:j:
LargenegotiableCD's
Weekly Averages
of Daily Figures
Member BankReservePosition
ExcessReserves(
+ )/Deficiency(-)
Borrowings
Net free(+ )/Net borrowed (-)
FederalFunds-Seven Large Banks
InterbankFederalfund transactions
Net purchases(+ )/Net sales(
-)
Transactionswith U.s. securitydealers
Net loans(+)/Net borrowings(-)

Amount
Outstanding
5/31/78
111,875
89,488
1,803
27,735
30,076
15,754
8,146
14,241
108,968
29,061
264
77,531
7,039
31,649
35,889
17,598

Week ended
5/31178
+

Change
from
5124178
+ 1,072
+ 729
- 177
+ 549
+ 160
77
+
+ 171
+ 172
+ 1,210
+ 594
+
40
+
5
- 143
-12
+ 142
+ 128

Changefrom
year ago
Dollar
Percent
+ 14,396
+ ")4,480.
- 242
+ 3,827
+ 6,479
+ 3,070
- 1,125
+ 1,041
+ 12,970
+ 2,018
34
+
+ 11,083
+ 1,218
226
+ 8,925
+ 7,585

Week ended
5124178

28
254
226

+
+

60
44
16

385

+

509

144
26
+
+
*Includesitemsnot shown separately.:j:lndividuals,
partnershipsand corporations.

+
+

-

+
+
+

-

+
+
+
+
+
+

+
+

14.77
19.30
11.83
16.01
27.46
24.20
12.13
7.89
13.51
7.46
14.78
16.68
20.92
0.71
33.10
75.75

Comparable
year-agoperiod
+
+

13
8
5
378

+

214

Editorial comments may be addressedto the editor (William Burke) or to the author... .
Information on this and other pUblicationscan be obtained by calling or writing the Public Information
Section,FederalReserveBankof SanFrancisco,P.O. Box 7702,SanFrancisco94120.Phone(415) 544-2184.