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June 14, 1982

Federal Reserve Bank of Cleveland
'Tabfe 3

Independent Bank Performance Measures and Potential Determinants
Performance measure
Market characteristic variables

Number of banking organizations
in market
2. Three-firm market concentration ratio (banks only.)
3. Holding company share of bank
market deposits, 1/79
4. Thrift institution share of combined bank-thrift market deposits
5. Holding company de novo branches
1979-80, divided by
banking offices, 1/79
6.. Percent of total market deposits acquired by holding companies,
1/79-12/80
7. Holding company de nouo branches
and offices acquired 1/79-12/80,
divided by banking offices, 1/79

Average return
on assets
-0.09*
0.13**

Average net
interest margin
0.12*
0.06

-0.01
0.02

-0.01

0.25*·

",0.Q1

-0.08

0.22**

-0.08

-0.11*

0.12*

-0.01 .

-0.09*

-0.10"

-0.03

-0.10*

-0.08

-0.03

** Significant at 5 percent level.

depressing return on assets while leaving
net interest margins relatively unchanqed.f
Change in market share and the number
of competitors were indirectly, but insignifi-,
cantly, related. The analysis reveals that all
three performance measures were directly
related to market-concentration.
levels.
However, only the relationship between
market concentration and profitability was
significant. The share of market deposits
held by holding companies, proxying the
extent of holding company involvement in
local markets, was found to be inversely
related to independent
bank profitability
and change in market share. However,
these relationships were insignificant statistically. Further, an unexpected significant
direct relationship was discovered between
holding company market deposit share and
independent
bank net interest margins.
These findings taken together suggest that,
in general, a large holding company market
presence has only a slight adverse impact
on the performance of independent banks.
8. A negative, significant coefficient (-0.16) was
obtained when the number of banking organizations
in the market was correlated with independent bank
net non-interest margins, supporting this view.

Independent
bank profitability
and
change in market share were inversely,
but insignificantly, related to both thrift
share of market deposits and de novo
branching activity. Both of these market
characteristic variables were positively and
significantly related to independent
bank
net interest margins. One explanation for
these contrasting findings is that favorable
economic/demographic
characteristics
in
a market may explain both high bank net
interest margins and a large thrift presence. Inter-bank competition may proceed
on largely a non-price basis (e.g., heavy
branching activity may result), depressing
overall independent bank profitability while
making it difficult for independents to gain
market share.
Both holding company external expansion (variable 6) and summary holding
company expansion (variable 7) were found
to be inversely related to all three independent bank performance measures. Both
holding company expansion variables were
significantly related to independent bank
profitability, while only the external expansion variable was significantly related
to independent net interest margins.

Conclusion
The available evidence summarized in
table 1 indicates that independent banks in
Ohio so far have adjusted quite well to the
changes occurring in banking markets.
The superior performance of the smallest
independent
banks is particularly noteworthy: it suggests that large size and/or
aggressive branching has not yet become
necessary for independent bank survival,
even in a state where holding companies
and branching are permitted.
The correlation analysis of factors potentially influencing independent
bank performance produced
mixed and contradictory results. The correlation coefficients
between independent bank return on assets
and all market characteristic
variables
were in line with a priori expectations.
In
particular, the holding company and thrift
market presence variables were found to
be inversely related to independent bank
profitability. However, unexpected significant positive relationships were discovered
between several market characteristic variables and independent
bank net interest
margins. While these contradictory
findings may be due to the non-price nature of
inter-bank competition,
more extensive
research on the determinants
of independent bank performance is necessary before
this hypothetical explanation can be acFederal Reserve Bank of Cleveland
Research Department
P.O. Box 6387
Cleveland,OH
44101

cepted.
Complex interrelationships,
ignored in correlation analysis, exist between
the market characteristic
and independent bank performance
variables. These
interrelationships
make it difficult and/or
hazardous to infer causation on the basis
of simple two-variable correlations.9
Independent
bank performance
might
be adversely affected in the future by several developments. Recession-related
loan
losses might damage the performance of
independents,
which are typically less diversified than holding company affiliates.
Funding may become progressively more
difficult and costly for independents,
as
core deposits erode and deposit rate deregulation progresses due to lack of direct
access to national money markets. Independents may not be able to afford the technology and expertise essential to deliver the
increasingly sophisticated products and services demanded by wholesale and retail
customers. However, the performance of
independent banks in Ohio since 1978 suggests that the demise of independents
is
neither imminent nor inevitable.
For example, variable 6 reflecting holding company external expansion activity and independent
bank profitability was found to be negatively related.
However, relatively poor economic growth in a local
market may explain both poor independent bank
performance and holding company expansion by
acquisition rather than de nouo branching.

9.

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Economic Commentary

ISSN 0428·1276

Performance of Ohio's Independent Banks
by Gary Whalen
Economic, regulatory, and technological developments
have brought commercial banking organizations under increased
pressure in recent years. Recession and
persistently high and volatile interest rates
have increased both interest-rate and credit
risk for banks. Inter-industry
and intraindustry competition also are increasing.
Asymmetric
bank/nonbank
regulations,
along with technological developments and
financial innovations, have stimulated the
growth of a variety of powerful nonbank
financial competitors.
The Depository Institutions
Deregulation
and Monetary
Control Act of 1980 has increased the
powers of thrift institutions and deregulated deposit rates, resulting in more intense rivalry in the markets for retail financial services. Finally, several states have
eased regulatory restrictions on bank expansion by acquisition or merger and/or
de novo branching. All of these forces are
making it more difficult for the banks to
perform as well as they have in the past.
Because independent banks do not have
access to the resources afforded by affiliation with larger holding companies, they
are the class of depository
institutions
(aside from thrift institutions) most likely
to be adversely affected by the economic
forces described above. Some observers
have voiced concerns about the continued
viability of independent banks in this environment, particularly smaller institutions.
Examination of the recent performance of
Ohio's independent banks, the subject of
this Economic Commentary, provides insight on the ability of similar institutions in
other states to survive in the current
financial marketplace,
particularly amidst
multibank holding company expansion and
the liberalization of geographic branching

restrictions. 1 Ohio's independent
banks
are facing stiff competition from multibank
holding companies, which have been permitted to acquire banks statewide
for
many years. Since Ohio's branching law
liberalization in 1979, all banks are allowed
to branch de novo into counties contiguous to their home office county and statewide through merger, resulting in a significant amount of bank expansion activity,
particularly by holding companies.
Performance

Determinants2

Bank performance
is the result of the
complex Interaction of many factors-the
size of the institution; the number, size
distribution, and types of actual and potential competitors
present in local markets; competitors'
conduct; and the economic/ demographic
characteristics
of
banking markets. Banking regulations affect both market structure and permissible competitive conduct.
Bank costs are thought to be systematically related to bank size. Generally, larger
banks are presumed to be able to realize
various forms of real and pecuniary econ1. For example, performance of independent banks
in Ohio might suggest the potential impacts of the
recent authorization of multibank holding companies
in Pennsylvania, Illinois,and West Virginia.

2. Bank performance is a multidimensional phenornenon. Dimensions of bank performance that traditionally have had important implications for public policy
are liquidity, asset allocation, capital adequacy, pricing
policies, operating efficiency, and profitability.
Gary Whalen is an economist with the Federal Reserue Bank of Cleueland.
The uiews stated herein are those of the author and
not of the Federal Reserve Bank of Cleueland or of the
Board of Gouernors of the Federal Reserve System.

omies, and hence enjoy lower average
costs than their smaller counterparts.
For
example, opportunities to take advantage
of specialization and division of labor and
efficiently employ expensive,
indivisible
pieces of capital equipment may increase
with size. Larger organizations
may also
be able to purchase materials and/or funds
more cheaply than smaller banks.
According to economic theory, bank
performance should depend on the number
and size distribution of competitors present in local markets.f Performance should
also depend on the number of potential
competitors-banks
currently outside but
capable of entering the market if opportunities to generate profitable business become apparent. The greater the number of
competitors operating in or on the fringes
of any market, the more intense will be
competition, and the more difficult will be
superior performance. Competitive intensity and the extent to which market deposits are concentrated
in the hands of a few
dominant
banking
organizations
are
thought to be inversely related. Tacit collusion among competitors is more difficult
and hence less likely among a larger
number of competing institutions, especially ones that are more equal in size.
Bank performance also may depend on
the type(s) of competitors faced. Specifically, competition may be more intense in
markets where there are a large number of
holding companies
and/or thrift institutions. Holding company affiliates, for example, have access to the combined resources of the parent company and coaffiliates. The Monetary Control Act permits
thrift institutions to offer all of the retail
services provided by commercial banks.
Both holding companies and thrifts operate extensively in Ohio.4
Banking regulations critically affect market structure and conduct and hence bank
3. Following standard practice, rural banking markets are assumed to be approximated by counties,
urban markets by the entire SMSA area.
4. Approximately 350 thrift institutions, holding 40
percent of combined commercial bank and thrift deposits, operated in Ohio at the close of 1981.

performance. Each state has the power to
influence the geographic extent of operations of holding companies, independent
banks, and thrift institutions, thereby affecting the number, type, and conduct of
actual and potential competitors
in local
banking markets. Ohio's geographic restrictions on bank branching,
both de
nouo and through merger, were liberalized
in 1979. The resulting branching and acquisition activity intensified rivalry, especially
in urban markets. Holding companies accounted for much of this activity. From
January
1979 through December
1980,
180 de nouo bank branches were established in Ohio, 110 by bank holding company affiliates. Holding companies obtained
116 additional offices in the state through
35 acquisitions/mergers.
Seventy-eight
percent of all de nouo branches
were
established in SMSA counties.
Analysis of Independent
Bank Performance:
1979-81
Examination of selected mean performance ratios for Ohio's independent banks
shows that independent
banks, particularly smaller institutions, have performed
well over the past two years (see table 1).5
While all size classes showed an average
return on assets above 1 percent, banks in
the two smallest size classes exhibited
higher ratios than their larger counterparts. Indeed, while the larger banks generally maintained their profitability since
1978, the smaller banks (total deposits of
less than $25 million) significantly improved
their profitability over the same period
(see variable 2). Assuming that differences
in efficiency are related to differences in
profitability, these findings suggest that
size-related
cost disadvantages
are not
severe for smaller institutions.
The net interest margin measures (the
net interest income, taxable equivalent
5. As of June 30, 1981, 301 commercial banking
organizations-29 holding companies and 272 independent banks-were operating in Ohio. The holding
company groups controlled 122 subsidiary banks and
about 74 percent of state commercial bank deposits.

Table 1 Mean Performance
Numbers are in percent

Ratios
Location

Size class
Performance
variables

<$10 million
.total deposits

$10-24.99
million

$25-49.99
million

$50-99.99
million

2:$100
million

i. Average return on assets'
-2: Change in Ib
3. Average net interest margin"
4. Change in 3b
Net non-interest margine
Core deposit ratio'
Change in 6b
Money market certificates
to total deposits"
9. Loan to deposit ratio?
10. Change in 9b
11. Capital to assets'
12. Change in 11b
13. Change in market share

1.59
0.42
6.12
1.08
-3.38
59.40
-8.95

1.34
0.21
5.21
0.35
-2.57
51.80
-10.90

l.06
-0.06
5.03
-0.01
-2.81
50.50
-11.81

l.07
-0.Q7
5.09
0.02
-2.82
52.70
-9.74

l.00
-0.04
5.01
0.06
-2.93
54.70
-11.53

23.72
62.76
2.25
11.60
L80
0.07

29.94
62.56
-3.60
9.89
0.82
-0.01

30.46
61.82
-4.37
8.94
0.43
0.08

29.72
65.04
-3.46
9.10
0.29
0.51

27.78
65.91
-1.21
8.20
0.35
0.41

Percent of total independent banks

16.0

35.0

24.0

15.0

10.0

Average of year-end 1980 figure and annualized figure on June 30, 1981.
Change relative to figure on December 31, 1978.
Figure as of June 30, 1981.

basis, divided by average earning assets)
exhibit a similar pattern. This is not surprising, since a bank's net interest margin
is the crucial determinant
of its overall
profitability. Average margins for all size
classes are above 5 percent, but, like profitability, they generally decline as bank size
increases. Again, while the margins of the
three largest size classes have remained
essentially constant since 1978, those of
the two smaller size classes of banks have
improved significantly. These figures are
quite remarkable in view of the changes in
liability composition at independent banks
since 1978.
The core deposit ratio data (the sum of
demand, NOW, ATS, and savings deposits
divided by total deposits) indicate considerable erosion of low-cost core deposits at
independent
banks in recent years. Approximately 50 percent of all funds of independent banks now bear market-determined rates of interest, an increase of
approximately
10 percentage points since
1978. The growth of money market certificates explains much of this increase

(see variable 8).6 While core deposit ratios
have fallen at all independent
banks, the
decline has been less precipitous at the
smallest institutions. Core deposit ratios
remain higher at these institutions than at
their larger counterparts.
This may partially explain their superior net interest
margin and profitability performance,
despite higher net non-interest margins (noninterest income minus non-interest
expenses divided by average-earning assets).
Evidently most independent
banks have
been able to pass on increases in their cost
of funds to borrowers.
It appears that
independents
have been able to avoid the
mismatch between rate-sensitive
assets
and liabilities that has devastated thrifts.
Ohio's independent banks do not seem
to have sacrificed liquidity and soundness
to maintain profitability. Average loandeposit ratios are below 65 percent and
generally have declined in the past two
years (see variables 9 and 10). Independent banks in Ohio continue to rank
6.

These instruments were authorized in June 1978.

Performance

4.

measure

Average return on assets
Change in 1
Change in total deposits, 6/80-6/68
Change in market share, 6/78-6/80

Expansion

Rural

Urban

Branchers"

1.30
0.121
9.86
0.178

1.16
0.124
8.66
0.126

l.03
-0.083
10.91
0.610

Independent banks that established at least one branchduring

among the most highly capitalized banks
in the United States. The average capitalto-assets ratio (equity capital plus subordinated debt divided by total assets) for all
size classes exceeds the recent total capital guideline minimums specified by the
Federal Reserve Board and the Comptroller of the Currency.f Further, despite
increasingly difficult operating conditions,
all size classes show an increase in their
average capital-to-assets
ratios since 1978.
Data on the change in market share
(variable 13) indicate that, despite expansion by and competition from large holding
company organizations
over the period,
independent
banks generally have held
their own. The larger size classes managed
modest share increases, possibly because
of their greater branching activity.
To obtain further insight on the determinants of independent bank performance,
averages of several important performance
measures are shown in table 2, broken
down by home-office location and expansion-activity status. The data in the first
two columns reveal that independent banks
headquartered
in rural counties generally
outperformed
their urban counterparts.
This is not surprising, as a greater number
of bank and nonbank competitors=-particularly larger ones-operate
in urban mar7. Under these guidelines, effective March 1982,
banks with less than $1 billion in total assets are considered to be adequately capitalized iftheir totalcapitalto-assets ratio exceeds 7 percent. For a complete discussion of these guidelines, see the Board of Governors SR 82·17 ratio guidelines dated March 17, 1982.
The average capital ratios in table 1 do not include the
reserve for loan losses in the capital totals, although
this is permitted under the guidelines.

status
Non-branchers
1.28
0.158'
8.50
0.039

the 1979-80 interval (52 banks).

kets. In addition, urban consumers
of
financial services are usually more aware
of and sensitive to the prices of alternative
financial services. The data in the last two
columns of the table suggest that geographic expansion has not been a prerequisite for superior performance.
While the
branching institutions experienced
more
rapid deposit growth and a larger average
gain in market share, the two critical profitability averages
are higher for nonbranching independents.
The impacts of several other potential
determinants
of independent
bank performance also were explored by correlating variables reflecting the number, size
distribution, type, and expansion activity
of independent
bank competitors
with
average return on assets, average net
interest margin, and change in market
share of independent banks (see table 3).
As expected, independent
bank profitability and the number of bank competitors operating in the local market were
found to be inversely related. However, a
significant, positive relationship was discovered between the number of competitors and independent
bank net interest
margins, counter to a priori expectations.
The essentially non-price nature of bank
competition may be the reason for these
two conflicting findings. Specifically, desirable economic/demographic
conditions
in a market may permit a large number of
banks to earn persistently high margins in
that market. Given existing regulatory
constraints
on deposit rate competition,
however, non-price competition may lead
to an increase in non-interest expenses,

omies, and hence enjoy lower average
costs than their smaller counterparts.
For
example, opportunities to take advantage
of specialization and division of labor and
efficiently employ expensive,
indivisible
pieces of capital equipment may increase
with size. Larger organizations
may also
be able to purchase materials and/or funds
more cheaply than smaller banks.
According to economic theory, bank
performance should depend on the number
and size distribution of competitors present in local markets.f Performance should
also depend on the number of potential
competitors-banks
currently outside but
capable of entering the market if opportunities to generate profitable business become apparent. The greater the number of
competitors operating in or on the fringes
of any market, the more intense will be
competition, and the more difficult will be
superior performance. Competitive intensity and the extent to which market deposits are concentrated
in the hands of a few
dominant
banking
organizations
are
thought to be inversely related. Tacit collusion among competitors is more difficult
and hence less likely among a larger
number of competing institutions, especially ones that are more equal in size.
Bank performance also may depend on
the type(s) of competitors faced. Specifically, competition may be more intense in
markets where there are a large number of
holding companies
and/or thrift institutions. Holding company affiliates, for example, have access to the combined resources of the parent company and coaffiliates. The Monetary Control Act permits
thrift institutions to offer all of the retail
services provided by commercial banks.
Both holding companies and thrifts operate extensively in Ohio.4
Banking regulations critically affect market structure and conduct and hence bank
3. Following standard practice, rural banking markets are assumed to be approximated by counties,
urban markets by the entire SMSA area.
4. Approximately 350 thrift institutions, holding 40
percent of combined commercial bank and thrift deposits, operated in Ohio at the close of 1981.

performance. Each state has the power to
influence the geographic extent of operations of holding companies, independent
banks, and thrift institutions, thereby affecting the number, type, and conduct of
actual and potential competitors
in local
banking markets. Ohio's geographic restrictions on bank branching,
both de
nouo and through merger, were liberalized
in 1979. The resulting branching and acquisition activity intensified rivalry, especially
in urban markets. Holding companies accounted for much of this activity. From
January
1979 through December
1980,
180 de nouo bank branches were established in Ohio, 110 by bank holding company affiliates. Holding companies obtained
116 additional offices in the state through
35 acquisitions/mergers.
Seventy-eight
percent of all de nouo branches
were
established in SMSA counties.
Analysis of Independent
Bank Performance:
1979-81
Examination of selected mean performance ratios for Ohio's independent banks
shows that independent
banks, particularly smaller institutions, have performed
well over the past two years (see table 1).5
While all size classes showed an average
return on assets above 1 percent, banks in
the two smallest size classes exhibited
higher ratios than their larger counterparts. Indeed, while the larger banks generally maintained their profitability since
1978, the smaller banks (total deposits of
less than $25 million) significantly improved
their profitability over the same period
(see variable 2). Assuming that differences
in efficiency are related to differences in
profitability, these findings suggest that
size-related
cost disadvantages
are not
severe for smaller institutions.
The net interest margin measures (the
net interest income, taxable equivalent
5. As of June 30, 1981, 301 commercial banking
organizations-29 holding companies and 272 independent banks-were operating in Ohio. The holding
company groups controlled 122 subsidiary banks and
about 74 percent of state commercial bank deposits.

Table 1 Mean Performance
Numbers are in percent

Ratios
Location

Size class
Performance
variables

<$10 million
.total deposits

$10-24.99
million

$25-49.99
million

$50-99.99
million

2:$100
million

i. Average return on assets'
-2: Change in Ib
3. Average net interest margin"
4. Change in 3b
Net non-interest margine
Core deposit ratio'
Change in 6b
Money market certificates
to total deposits"
9. Loan to deposit ratio?
10. Change in 9b
11. Capital to assets'
12. Change in 11b
13. Change in market share

1.59
0.42
6.12
1.08
-3.38
59.40
-8.95

1.34
0.21
5.21
0.35
-2.57
51.80
-10.90

l.06
-0.06
5.03
-0.01
-2.81
50.50
-11.81

l.07
-0.Q7
5.09
0.02
-2.82
52.70
-9.74

l.00
-0.04
5.01
0.06
-2.93
54.70
-11.53

23.72
62.76
2.25
11.60
L80
0.07

29.94
62.56
-3.60
9.89
0.82
-0.01

30.46
61.82
-4.37
8.94
0.43
0.08

29.72
65.04
-3.46
9.10
0.29
0.51

27.78
65.91
-1.21
8.20
0.35
0.41

Percent of total independent banks

16.0

35.0

24.0

15.0

10.0

Average of year-end 1980 figure and annualized figure on June 30, 1981.
Change relative to figure on December 31, 1978.
Figure as of June 30, 1981.

basis, divided by average earning assets)
exhibit a similar pattern. This is not surprising, since a bank's net interest margin
is the crucial determinant
of its overall
profitability. Average margins for all size
classes are above 5 percent, but, like profitability, they generally decline as bank size
increases. Again, while the margins of the
three largest size classes have remained
essentially constant since 1978, those of
the two smaller size classes of banks have
improved significantly. These figures are
quite remarkable in view of the changes in
liability composition at independent banks
since 1978.
The core deposit ratio data (the sum of
demand, NOW, ATS, and savings deposits
divided by total deposits) indicate considerable erosion of low-cost core deposits at
independent
banks in recent years. Approximately 50 percent of all funds of independent banks now bear market-determined rates of interest, an increase of
approximately
10 percentage points since
1978. The growth of money market certificates explains much of this increase

(see variable 8).6 While core deposit ratios
have fallen at all independent
banks, the
decline has been less precipitous at the
smallest institutions. Core deposit ratios
remain higher at these institutions than at
their larger counterparts.
This may partially explain their superior net interest
margin and profitability performance,
despite higher net non-interest margins (noninterest income minus non-interest
expenses divided by average-earning assets).
Evidently most independent
banks have
been able to pass on increases in their cost
of funds to borrowers.
It appears that
independents
have been able to avoid the
mismatch between rate-sensitive
assets
and liabilities that has devastated thrifts.
Ohio's independent banks do not seem
to have sacrificed liquidity and soundness
to maintain profitability. Average loandeposit ratios are below 65 percent and
generally have declined in the past two
years (see variables 9 and 10). Independent banks in Ohio continue to rank
6.

These instruments were authorized in June 1978.

Performance

4.

measure

Average return on assets
Change in 1
Change in total deposits, 6/80-6/68
Change in market share, 6/78-6/80

Expansion

Rural

Urban

Branchers"

1.30
0.121
9.86
0.178

1.16
0.124
8.66
0.126

l.03
-0.083
10.91
0.610

Independent banks that established at least one branchduring

among the most highly capitalized banks
in the United States. The average capitalto-assets ratio (equity capital plus subordinated debt divided by total assets) for all
size classes exceeds the recent total capital guideline minimums specified by the
Federal Reserve Board and the Comptroller of the Currency.f Further, despite
increasingly difficult operating conditions,
all size classes show an increase in their
average capital-to-assets
ratios since 1978.
Data on the change in market share
(variable 13) indicate that, despite expansion by and competition from large holding
company organizations
over the period,
independent
banks generally have held
their own. The larger size classes managed
modest share increases, possibly because
of their greater branching activity.
To obtain further insight on the determinants of independent bank performance,
averages of several important performance
measures are shown in table 2, broken
down by home-office location and expansion-activity status. The data in the first
two columns reveal that independent banks
headquartered
in rural counties generally
outperformed
their urban counterparts.
This is not surprising, as a greater number
of bank and nonbank competitors=-particularly larger ones-operate
in urban mar7. Under these guidelines, effective March 1982,
banks with less than $1 billion in total assets are considered to be adequately capitalized iftheir totalcapitalto-assets ratio exceeds 7 percent. For a complete discussion of these guidelines, see the Board of Governors SR 82·17 ratio guidelines dated March 17, 1982.
The average capital ratios in table 1 do not include the
reserve for loan losses in the capital totals, although
this is permitted under the guidelines.

status
Non-branchers
1.28
0.158'
8.50
0.039

the 1979-80 interval (52 banks).

kets. In addition, urban consumers
of
financial services are usually more aware
of and sensitive to the prices of alternative
financial services. The data in the last two
columns of the table suggest that geographic expansion has not been a prerequisite for superior performance.
While the
branching institutions experienced
more
rapid deposit growth and a larger average
gain in market share, the two critical profitability averages
are higher for nonbranching independents.
The impacts of several other potential
determinants
of independent
bank performance also were explored by correlating variables reflecting the number, size
distribution, type, and expansion activity
of independent
bank competitors
with
average return on assets, average net
interest margin, and change in market
share of independent banks (see table 3).
As expected, independent
bank profitability and the number of bank competitors operating in the local market were
found to be inversely related. However, a
significant, positive relationship was discovered between the number of competitors and independent
bank net interest
margins, counter to a priori expectations.
The essentially non-price nature of bank
competition may be the reason for these
two conflicting findings. Specifically, desirable economic/demographic
conditions
in a market may permit a large number of
banks to earn persistently high margins in
that market. Given existing regulatory
constraints
on deposit rate competition,
however, non-price competition may lead
to an increase in non-interest expenses,

omies, and hence enjoy lower average
costs than their smaller counterparts.
For
example, opportunities to take advantage
of specialization and division of labor and
efficiently employ expensive,
indivisible
pieces of capital equipment may increase
with size. Larger organizations
may also
be able to purchase materials and/or funds
more cheaply than smaller banks.
According to economic theory, bank
performance should depend on the number
and size distribution of competitors present in local markets.f Performance should
also depend on the number of potential
competitors-banks
currently outside but
capable of entering the market if opportunities to generate profitable business become apparent. The greater the number of
competitors operating in or on the fringes
of any market, the more intense will be
competition, and the more difficult will be
superior performance. Competitive intensity and the extent to which market deposits are concentrated
in the hands of a few
dominant
banking
organizations
are
thought to be inversely related. Tacit collusion among competitors is more difficult
and hence less likely among a larger
number of competing institutions, especially ones that are more equal in size.
Bank performance also may depend on
the type(s) of competitors faced. Specifically, competition may be more intense in
markets where there are a large number of
holding companies
and/or thrift institutions. Holding company affiliates, for example, have access to the combined resources of the parent company and coaffiliates. The Monetary Control Act permits
thrift institutions to offer all of the retail
services provided by commercial banks.
Both holding companies and thrifts operate extensively in Ohio.4
Banking regulations critically affect market structure and conduct and hence bank
3. Following standard practice, rural banking markets are assumed to be approximated by counties,
urban markets by the entire SMSA area.
4. Approximately 350 thrift institutions, holding 40
percent of combined commercial bank and thrift deposits, operated in Ohio at the close of 1981.

performance. Each state has the power to
influence the geographic extent of operations of holding companies, independent
banks, and thrift institutions, thereby affecting the number, type, and conduct of
actual and potential competitors
in local
banking markets. Ohio's geographic restrictions on bank branching,
both de
nouo and through merger, were liberalized
in 1979. The resulting branching and acquisition activity intensified rivalry, especially
in urban markets. Holding companies accounted for much of this activity. From
January
1979 through December
1980,
180 de nouo bank branches were established in Ohio, 110 by bank holding company affiliates. Holding companies obtained
116 additional offices in the state through
35 acquisitions/mergers.
Seventy-eight
percent of all de nouo branches
were
established in SMSA counties.
Analysis of Independent
Bank Performance:
1979-81
Examination of selected mean performance ratios for Ohio's independent banks
shows that independent
banks, particularly smaller institutions, have performed
well over the past two years (see table 1).5
While all size classes showed an average
return on assets above 1 percent, banks in
the two smallest size classes exhibited
higher ratios than their larger counterparts. Indeed, while the larger banks generally maintained their profitability since
1978, the smaller banks (total deposits of
less than $25 million) significantly improved
their profitability over the same period
(see variable 2). Assuming that differences
in efficiency are related to differences in
profitability, these findings suggest that
size-related
cost disadvantages
are not
severe for smaller institutions.
The net interest margin measures (the
net interest income, taxable equivalent
5. As of June 30, 1981, 301 commercial banking
organizations-29 holding companies and 272 independent banks-were operating in Ohio. The holding
company groups controlled 122 subsidiary banks and
about 74 percent of state commercial bank deposits.

Table 1 Mean Performance
Numbers are in percent

Ratios
Location

Size class
Performance
variables

<$10 million
.total deposits

$10-24.99
million

$25-49.99
million

$50-99.99
million

2:$100
million

i. Average return on assets'
-2: Change in Ib
3. Average net interest margin"
4. Change in 3b
Net non-interest margine
Core deposit ratio'
Change in 6b
Money market certificates
to total deposits"
9. Loan to deposit ratio?
10. Change in 9b
11. Capital to assets'
12. Change in 11b
13. Change in market share

1.59
0.42
6.12
1.08
-3.38
59.40
-8.95

1.34
0.21
5.21
0.35
-2.57
51.80
-10.90

l.06
-0.06
5.03
-0.01
-2.81
50.50
-11.81

l.07
-0.Q7
5.09
0.02
-2.82
52.70
-9.74

l.00
-0.04
5.01
0.06
-2.93
54.70
-11.53

23.72
62.76
2.25
11.60
L80
0.07

29.94
62.56
-3.60
9.89
0.82
-0.01

30.46
61.82
-4.37
8.94
0.43
0.08

29.72
65.04
-3.46
9.10
0.29
0.51

27.78
65.91
-1.21
8.20
0.35
0.41

Percent of total independent banks

16.0

35.0

24.0

15.0

10.0

Average of year-end 1980 figure and annualized figure on June 30, 1981.
Change relative to figure on December 31, 1978.
Figure as of June 30, 1981.

basis, divided by average earning assets)
exhibit a similar pattern. This is not surprising, since a bank's net interest margin
is the crucial determinant
of its overall
profitability. Average margins for all size
classes are above 5 percent, but, like profitability, they generally decline as bank size
increases. Again, while the margins of the
three largest size classes have remained
essentially constant since 1978, those of
the two smaller size classes of banks have
improved significantly. These figures are
quite remarkable in view of the changes in
liability composition at independent banks
since 1978.
The core deposit ratio data (the sum of
demand, NOW, ATS, and savings deposits
divided by total deposits) indicate considerable erosion of low-cost core deposits at
independent
banks in recent years. Approximately 50 percent of all funds of independent banks now bear market-determined rates of interest, an increase of
approximately
10 percentage points since
1978. The growth of money market certificates explains much of this increase

(see variable 8).6 While core deposit ratios
have fallen at all independent
banks, the
decline has been less precipitous at the
smallest institutions. Core deposit ratios
remain higher at these institutions than at
their larger counterparts.
This may partially explain their superior net interest
margin and profitability performance,
despite higher net non-interest margins (noninterest income minus non-interest
expenses divided by average-earning assets).
Evidently most independent
banks have
been able to pass on increases in their cost
of funds to borrowers.
It appears that
independents
have been able to avoid the
mismatch between rate-sensitive
assets
and liabilities that has devastated thrifts.
Ohio's independent banks do not seem
to have sacrificed liquidity and soundness
to maintain profitability. Average loandeposit ratios are below 65 percent and
generally have declined in the past two
years (see variables 9 and 10). Independent banks in Ohio continue to rank
6.

These instruments were authorized in June 1978.

Performance

4.

measure

Average return on assets
Change in 1
Change in total deposits, 6/80-6/68
Change in market share, 6/78-6/80

Expansion

Rural

Urban

Branchers"

1.30
0.121
9.86
0.178

1.16
0.124
8.66
0.126

l.03
-0.083
10.91
0.610

Independent banks that established at least one branchduring

among the most highly capitalized banks
in the United States. The average capitalto-assets ratio (equity capital plus subordinated debt divided by total assets) for all
size classes exceeds the recent total capital guideline minimums specified by the
Federal Reserve Board and the Comptroller of the Currency.f Further, despite
increasingly difficult operating conditions,
all size classes show an increase in their
average capital-to-assets
ratios since 1978.
Data on the change in market share
(variable 13) indicate that, despite expansion by and competition from large holding
company organizations
over the period,
independent
banks generally have held
their own. The larger size classes managed
modest share increases, possibly because
of their greater branching activity.
To obtain further insight on the determinants of independent bank performance,
averages of several important performance
measures are shown in table 2, broken
down by home-office location and expansion-activity status. The data in the first
two columns reveal that independent banks
headquartered
in rural counties generally
outperformed
their urban counterparts.
This is not surprising, as a greater number
of bank and nonbank competitors=-particularly larger ones-operate
in urban mar7. Under these guidelines, effective March 1982,
banks with less than $1 billion in total assets are considered to be adequately capitalized iftheir totalcapitalto-assets ratio exceeds 7 percent. For a complete discussion of these guidelines, see the Board of Governors SR 82·17 ratio guidelines dated March 17, 1982.
The average capital ratios in table 1 do not include the
reserve for loan losses in the capital totals, although
this is permitted under the guidelines.

status
Non-branchers
1.28
0.158'
8.50
0.039

the 1979-80 interval (52 banks).

kets. In addition, urban consumers
of
financial services are usually more aware
of and sensitive to the prices of alternative
financial services. The data in the last two
columns of the table suggest that geographic expansion has not been a prerequisite for superior performance.
While the
branching institutions experienced
more
rapid deposit growth and a larger average
gain in market share, the two critical profitability averages
are higher for nonbranching independents.
The impacts of several other potential
determinants
of independent
bank performance also were explored by correlating variables reflecting the number, size
distribution, type, and expansion activity
of independent
bank competitors
with
average return on assets, average net
interest margin, and change in market
share of independent banks (see table 3).
As expected, independent
bank profitability and the number of bank competitors operating in the local market were
found to be inversely related. However, a
significant, positive relationship was discovered between the number of competitors and independent
bank net interest
margins, counter to a priori expectations.
The essentially non-price nature of bank
competition may be the reason for these
two conflicting findings. Specifically, desirable economic/demographic
conditions
in a market may permit a large number of
banks to earn persistently high margins in
that market. Given existing regulatory
constraints
on deposit rate competition,
however, non-price competition may lead
to an increase in non-interest expenses,

June 14, 1982

Federal Reserve Bank of Cleveland
'Tabfe 3

Independent Bank Performance Measures and Potential Determinants
Performance measure
Market characteristic variables

Number of banking organizations
in market
2. Three-firm market concentration ratio (banks only.)
3. Holding company share of bank
market deposits, 1/79
4. Thrift institution share of combined bank-thrift market deposits
5. Holding company de novo branches
1979-80, divided by
banking offices, 1/79
6.. Percent of total market deposits acquired by holding companies,
1/79-12/80
7. Holding company de nouo branches
and offices acquired 1/79-12/80,
divided by banking offices, 1/79

Average return
on assets
-0.09*
0.13**

Average net
interest margin
0.12*
0.06

-0.01
0.02

-0.01

0.25*·

",0.Q1

-0.08

0.22**

-0.08

-0.11*

0.12*

-0.01 .

-0.09*

-0.10"

-0.03

-0.10*

-0.08

-0.03

** Significant at 5 percent level.

depressing return on assets while leaving
net interest margins relatively unchanqed.f
Change in market share and the number
of competitors were indirectly, but insignifi-,
cantly, related. The analysis reveals that all
three performance measures were directly
related to market-concentration.
levels.
However, only the relationship between
market concentration and profitability was
significant. The share of market deposits
held by holding companies, proxying the
extent of holding company involvement in
local markets, was found to be inversely
related to independent
bank profitability
and change in market share. However,
these relationships were insignificant statistically. Further, an unexpected significant
direct relationship was discovered between
holding company market deposit share and
independent
bank net interest margins.
These findings taken together suggest that,
in general, a large holding company market
presence has only a slight adverse impact
on the performance of independent banks.
8. A negative, significant coefficient (-0.16) was
obtained when the number of banking organizations
in the market was correlated with independent bank
net non-interest margins, supporting this view.

Independent
bank profitability
and
change in market share were inversely,
but insignificantly, related to both thrift
share of market deposits and de novo
branching activity. Both of these market
characteristic variables were positively and
significantly related to independent
bank
net interest margins. One explanation for
these contrasting findings is that favorable
economic/demographic
characteristics
in
a market may explain both high bank net
interest margins and a large thrift presence. Inter-bank competition may proceed
on largely a non-price basis (e.g., heavy
branching activity may result), depressing
overall independent bank profitability while
making it difficult for independents to gain
market share.
Both holding company external expansion (variable 6) and summary holding
company expansion (variable 7) were found
to be inversely related to all three independent bank performance measures. Both
holding company expansion variables were
significantly related to independent bank
profitability, while only the external expansion variable was significantly related
to independent net interest margins.

Conclusion
The available evidence summarized in
table 1 indicates that independent banks in
Ohio so far have adjusted quite well to the
changes occurring in banking markets.
The superior performance of the smallest
independent
banks is particularly noteworthy: it suggests that large size and/or
aggressive branching has not yet become
necessary for independent bank survival,
even in a state where holding companies
and branching are permitted.
The correlation analysis of factors potentially influencing independent
bank performance produced
mixed and contradictory results. The correlation coefficients
between independent bank return on assets
and all market characteristic
variables
were in line with a priori expectations.
In
particular, the holding company and thrift
market presence variables were found to
be inversely related to independent bank
profitability. However, unexpected significant positive relationships were discovered
between several market characteristic variables and independent
bank net interest
margins. While these contradictory
findings may be due to the non-price nature of
inter-bank competition,
more extensive
research on the determinants
of independent bank performance is necessary before
this hypothetical explanation can be acFederal Reserve Bank of Cleveland
Research Department
P.O. Box 6387
Cleveland,OH
44101

cepted.
Complex interrelationships,
ignored in correlation analysis, exist between
the market characteristic
and independent bank performance
variables. These
interrelationships
make it difficult and/or
hazardous to infer causation on the basis
of simple two-variable correlations.9
Independent
bank performance
might
be adversely affected in the future by several developments. Recession-related
loan
losses might damage the performance of
independents,
which are typically less diversified than holding company affiliates.
Funding may become progressively more
difficult and costly for independents,
as
core deposits erode and deposit rate deregulation progresses due to lack of direct
access to national money markets. Independents may not be able to afford the technology and expertise essential to deliver the
increasingly sophisticated products and services demanded by wholesale and retail
customers. However, the performance of
independent banks in Ohio since 1978 suggests that the demise of independents
is
neither imminent nor inevitable.
For example, variable 6 reflecting holding company external expansion activity and independent
bank profitability was found to be negatively related.
However, relatively poor economic growth in a local
market may explain both poor independent bank
performance and holding company expansion by
acquisition rather than de nouo branching.

9.

BULK RATE
U.S. Postage Paid
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Address
Correction
Requested:
Please send corrected mailing label to the Federal
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Economic Commentary

ISSN 0428·1276

Performance of Ohio's Independent Banks
by Gary Whalen
Economic, regulatory, and technological developments
have brought commercial banking organizations under increased
pressure in recent years. Recession and
persistently high and volatile interest rates
have increased both interest-rate and credit
risk for banks. Inter-industry
and intraindustry competition also are increasing.
Asymmetric
bank/nonbank
regulations,
along with technological developments and
financial innovations, have stimulated the
growth of a variety of powerful nonbank
financial competitors.
The Depository Institutions
Deregulation
and Monetary
Control Act of 1980 has increased the
powers of thrift institutions and deregulated deposit rates, resulting in more intense rivalry in the markets for retail financial services. Finally, several states have
eased regulatory restrictions on bank expansion by acquisition or merger and/or
de novo branching. All of these forces are
making it more difficult for the banks to
perform as well as they have in the past.
Because independent banks do not have
access to the resources afforded by affiliation with larger holding companies, they
are the class of depository
institutions
(aside from thrift institutions) most likely
to be adversely affected by the economic
forces described above. Some observers
have voiced concerns about the continued
viability of independent banks in this environment, particularly smaller institutions.
Examination of the recent performance of
Ohio's independent banks, the subject of
this Economic Commentary, provides insight on the ability of similar institutions in
other states to survive in the current
financial marketplace,
particularly amidst
multibank holding company expansion and
the liberalization of geographic branching

restrictions. 1 Ohio's independent
banks
are facing stiff competition from multibank
holding companies, which have been permitted to acquire banks statewide
for
many years. Since Ohio's branching law
liberalization in 1979, all banks are allowed
to branch de novo into counties contiguous to their home office county and statewide through merger, resulting in a significant amount of bank expansion activity,
particularly by holding companies.
Performance

Determinants2

Bank performance
is the result of the
complex Interaction of many factors-the
size of the institution; the number, size
distribution, and types of actual and potential competitors
present in local markets; competitors'
conduct; and the economic/ demographic
characteristics
of
banking markets. Banking regulations affect both market structure and permissible competitive conduct.
Bank costs are thought to be systematically related to bank size. Generally, larger
banks are presumed to be able to realize
various forms of real and pecuniary econ1. For example, performance of independent banks
in Ohio might suggest the potential impacts of the
recent authorization of multibank holding companies
in Pennsylvania, Illinois,and West Virginia.

2. Bank performance is a multidimensional phenornenon. Dimensions of bank performance that traditionally have had important implications for public policy
are liquidity, asset allocation, capital adequacy, pricing
policies, operating efficiency, and profitability.
Gary Whalen is an economist with the Federal Reserue Bank of Cleueland.
The uiews stated herein are those of the author and
not of the Federal Reserve Bank of Cleueland or of the
Board of Gouernors of the Federal Reserve System.

June 14, 1982

Federal Reserve Bank of Cleveland
'Tabfe 3

Independent Bank Performance Measures and Potential Determinants
Performance measure
Market characteristic variables

Number of banking organizations
in market
2. Three-firm market concentration ratio (banks only.)
3. Holding company share of bank
market deposits, 1/79
4. Thrift institution share of combined bank-thrift market deposits
5. Holding company de novo branches
1979-80, divided by
banking offices, 1/79
6.. Percent of total market deposits acquired by holding companies,
1/79-12/80
7. Holding company de nouo branches
and offices acquired 1/79-12/80,
divided by banking offices, 1/79

Average return
on assets
-0.09*
0.13**

Average net
interest margin
0.12*
0.06

-0.01
0.02

-0.01

0.25*·

",0.Q1

-0.08

0.22**

-0.08

-0.11*

0.12*

-0.01 .

-0.09*

-0.10"

-0.03

-0.10*

-0.08

-0.03

** Significant at 5 percent level.

depressing return on assets while leaving
net interest margins relatively unchanqed.f
Change in market share and the number
of competitors were indirectly, but insignifi-,
cantly, related. The analysis reveals that all
three performance measures were directly
related to market-concentration.
levels.
However, only the relationship between
market concentration and profitability was
significant. The share of market deposits
held by holding companies, proxying the
extent of holding company involvement in
local markets, was found to be inversely
related to independent
bank profitability
and change in market share. However,
these relationships were insignificant statistically. Further, an unexpected significant
direct relationship was discovered between
holding company market deposit share and
independent
bank net interest margins.
These findings taken together suggest that,
in general, a large holding company market
presence has only a slight adverse impact
on the performance of independent banks.
8. A negative, significant coefficient (-0.16) was
obtained when the number of banking organizations
in the market was correlated with independent bank
net non-interest margins, supporting this view.

Independent
bank profitability
and
change in market share were inversely,
but insignificantly, related to both thrift
share of market deposits and de novo
branching activity. Both of these market
characteristic variables were positively and
significantly related to independent
bank
net interest margins. One explanation for
these contrasting findings is that favorable
economic/demographic
characteristics
in
a market may explain both high bank net
interest margins and a large thrift presence. Inter-bank competition may proceed
on largely a non-price basis (e.g., heavy
branching activity may result), depressing
overall independent bank profitability while
making it difficult for independents to gain
market share.
Both holding company external expansion (variable 6) and summary holding
company expansion (variable 7) were found
to be inversely related to all three independent bank performance measures. Both
holding company expansion variables were
significantly related to independent bank
profitability, while only the external expansion variable was significantly related
to independent net interest margins.

Conclusion
The available evidence summarized in
table 1 indicates that independent banks in
Ohio so far have adjusted quite well to the
changes occurring in banking markets.
The superior performance of the smallest
independent
banks is particularly noteworthy: it suggests that large size and/or
aggressive branching has not yet become
necessary for independent bank survival,
even in a state where holding companies
and branching are permitted.
The correlation analysis of factors potentially influencing independent
bank performance produced
mixed and contradictory results. The correlation coefficients
between independent bank return on assets
and all market characteristic
variables
were in line with a priori expectations.
In
particular, the holding company and thrift
market presence variables were found to
be inversely related to independent bank
profitability. However, unexpected significant positive relationships were discovered
between several market characteristic variables and independent
bank net interest
margins. While these contradictory
findings may be due to the non-price nature of
inter-bank competition,
more extensive
research on the determinants
of independent bank performance is necessary before
this hypothetical explanation can be acFederal Reserve Bank of Cleveland
Research Department
P.O. Box 6387
Cleveland,OH
44101

cepted.
Complex interrelationships,
ignored in correlation analysis, exist between
the market characteristic
and independent bank performance
variables. These
interrelationships
make it difficult and/or
hazardous to infer causation on the basis
of simple two-variable correlations.9
Independent
bank performance
might
be adversely affected in the future by several developments. Recession-related
loan
losses might damage the performance of
independents,
which are typically less diversified than holding company affiliates.
Funding may become progressively more
difficult and costly for independents,
as
core deposits erode and deposit rate deregulation progresses due to lack of direct
access to national money markets. Independents may not be able to afford the technology and expertise essential to deliver the
increasingly sophisticated products and services demanded by wholesale and retail
customers. However, the performance of
independent banks in Ohio since 1978 suggests that the demise of independents
is
neither imminent nor inevitable.
For example, variable 6 reflecting holding company external expansion activity and independent
bank profitability was found to be negatively related.
However, relatively poor economic growth in a local
market may explain both poor independent bank
performance and holding company expansion by
acquisition rather than de nouo branching.

9.

BULK RATE
U.S. Postage Paid
Cleveland, OH
Permit No. 385

Address
Correction
Requested:
Please send corrected mailing label to the Federal
Reserve Bank of Cleveland, Research Department, P.O. Box 6387, Cleveland, OH 44101.

Economic Commentary

ISSN 0428·1276

Performance of Ohio's Independent Banks
by Gary Whalen
Economic, regulatory, and technological developments
have brought commercial banking organizations under increased
pressure in recent years. Recession and
persistently high and volatile interest rates
have increased both interest-rate and credit
risk for banks. Inter-industry
and intraindustry competition also are increasing.
Asymmetric
bank/nonbank
regulations,
along with technological developments and
financial innovations, have stimulated the
growth of a variety of powerful nonbank
financial competitors.
The Depository Institutions
Deregulation
and Monetary
Control Act of 1980 has increased the
powers of thrift institutions and deregulated deposit rates, resulting in more intense rivalry in the markets for retail financial services. Finally, several states have
eased regulatory restrictions on bank expansion by acquisition or merger and/or
de novo branching. All of these forces are
making it more difficult for the banks to
perform as well as they have in the past.
Because independent banks do not have
access to the resources afforded by affiliation with larger holding companies, they
are the class of depository
institutions
(aside from thrift institutions) most likely
to be adversely affected by the economic
forces described above. Some observers
have voiced concerns about the continued
viability of independent banks in this environment, particularly smaller institutions.
Examination of the recent performance of
Ohio's independent banks, the subject of
this Economic Commentary, provides insight on the ability of similar institutions in
other states to survive in the current
financial marketplace,
particularly amidst
multibank holding company expansion and
the liberalization of geographic branching

restrictions. 1 Ohio's independent
banks
are facing stiff competition from multibank
holding companies, which have been permitted to acquire banks statewide
for
many years. Since Ohio's branching law
liberalization in 1979, all banks are allowed
to branch de novo into counties contiguous to their home office county and statewide through merger, resulting in a significant amount of bank expansion activity,
particularly by holding companies.
Performance

Determinants2

Bank performance
is the result of the
complex Interaction of many factors-the
size of the institution; the number, size
distribution, and types of actual and potential competitors
present in local markets; competitors'
conduct; and the economic/ demographic
characteristics
of
banking markets. Banking regulations affect both market structure and permissible competitive conduct.
Bank costs are thought to be systematically related to bank size. Generally, larger
banks are presumed to be able to realize
various forms of real and pecuniary econ1. For example, performance of independent banks
in Ohio might suggest the potential impacts of the
recent authorization of multibank holding companies
in Pennsylvania, Illinois,and West Virginia.

2. Bank performance is a multidimensional phenornenon. Dimensions of bank performance that traditionally have had important implications for public policy
are liquidity, asset allocation, capital adequacy, pricing
policies, operating efficiency, and profitability.
Gary Whalen is an economist with the Federal Reserue Bank of Cleueland.
The uiews stated herein are those of the author and
not of the Federal Reserve Bank of Cleueland or of the
Board of Gouernors of the Federal Reserve System.