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Comparing Prices
Institutional type and size and the
degree of market competition are
three of many factors that could
affect the pricing terms of deposit
accounts. Banks and thrift institutions face different regulatory
constraints and hold different compositions of assets and liabilities.
Likewise, the size of institutions is
often associated with their portfolio
choices and cost structures. Institutions also draw their deposits
from different market areas with
varying degrees of competition.
Thrift institutions paid significantly higher rates than banks
on all accounts examined (see
table 2). For example, thrifts paid
an 8.51 percent average annual
rate for MMDAs, compared with
banks' 8.28 percent average annual
rate. On Super-NOWs and CDs,
thrifts paid rates between 11 basis
points and 67 basis points higher
than banks. In addition, thrifts
imposed lower minimum-balance
requirements on corporate MMDAs,
and notably fewer thrifts had
service charges on Super-NOW
accounts than did banks. While
thrifts as a group paid higher rates,
some individual banks paid higher
rates than some thrifts.
Our survey results supported
the view that larger institutions
are generally more aggressive than
smaller ones in a deregulated environment (see table 3). We found

that institutions with deposits
over $1 billion paid higher rates
and required lower deposit balances on several types of accounts
than did institutions with less
than $100 million in deposits. Although small institutions paid
higher rates on Super-NOWs and
required lower minimum balances
for business MMDAs, the largest
institutions had better pricing
terms on time deposits. The largest
institutions paid higher rates on
one-year and four-year CDs and
imposed lower balance requirements for CDs with ninety-oneday to one-year maturities.
Theory suggests that institutions operating in market areas
with a higher degree of deposits
held by a few depository organizations would have less competitive pricing terms? The sample of
institutions was divided arbitrarily
into two groups-those
operating
in markets where the four largest
institutions held less than 50 percent of the deposits and those operating in markets where the four
largest institutions held more
than 75 percent of the deposits.
Average rates paid on one-year and
two-and-one-half year CDs were
lower in the more concentrated
markets (see table 4). Although other
rate differences were not statistically significant, institutions competing in more concentrated markets
tended to pay lower rates on these

accounts. Minimum-balance requirements, however, did not vary significantly or uniformly by the
market concentration grouping.
Conclusion
Interest-rate deregulation has
enabled banks and thrifts to offer
new opportunities to customers
and to compete with each other
and with nondepository institutions. Increased competition in the
Fourth District has led to higher
deposit rates, lower minimumbalance requirements, and more
diversified pricing.
We found a variety of deposit
rates and balance requirements
among institutions and accounts
in the Fourth Federal Reserve District. As a rule, higher rates and
lower minimum balances were associated with less liquid accounts.
Deposit rates on one-year and twoand-one-half year CDs were lower
in more concentrated markets.
Thrift institutions paid higher
rates than banks on all of the
accounts examined. The largest
depository institutions had more
favorable pricing terms on CDs,
while smaller institutions paid
higher rates on Super-NOWs. Differences in prices could be attributed to differences in institutional
preferences and in complementary
services offered to depositors.

••

7. For purposes of this study, rural markets are
approximated by counties and urban markets
by SMSAs.

Federal Reserve Bank of Cleveland
Research Department
P.O. Box 6387
Cleveland, OR 44101

••

Address Correction Requested: Please send
corrected mailing label to the Federal Reserve
Bank of Cleveland, Research Department,
P.O. Box 6387, Cleveland, OH 44101.

BULK RATE
U.S. Postage Paid
Cleveland, OR
Permit No. 385

Federal Reserve Bank of Cleveland

ISSN 0428-1276

econo
co

Deregulation and
Deposit Pricing
by Paul R. Watro
The deregulation of interest rates
on federally insured deposits has
snowballed over the past several
years. The deregulation process is
almost completed, and banks and
thrifts can now determine the
rates that they pay on all deposits
except some types of transaction
accounts, passbook savings, and
very short-term time deposits.
Even these latter restrictions will
be eliminated in the near future
because of deregulatory legislation.'
Banking regulators have increasingly relied on the market to price
deposit accounts. The six-month
money market certificate, for
example, originated in 1978 when
regulators permitted depository
institutions to pay rates of interest
indexed to the average yield on
six-month Treasury bills. The largest steps toward rate deregulation
in banking were taken late in 1982
and early in 1983 with the introduction of money market deposit
accounts (MMDAs) and Super-NOW
accounts. These accounts enabled
banks and thrifts to compete with
each other and with money market
mutual funds on the basis of rates.

••

Economist Paul R. Watro researches issues in
banking for the Federal Reserve Bank of Cleueland. David Gaebler provided valuable research
assistance for this project.
The views stated herein are those of the author
and not necessarily those of the Federal Reserve
Bank of Cleveland or of the Board of Governors
of the Federal Reserve System.

The volume of funds flowing
into these new accounts has been
tremendous; by year-end 1983,
more than $380 billion was accumulated in these accounts with
most of the funds concentrated in
MMDAs.2 A large percentage of
these funds flowed from other
deposit accounts, drastically changing the composition of deposits in
U.S. depository institutions. Rate
differences were probably associated directly with these massive
deposit shifts, which also affected
the volume of required reserves
and the composition of the monetaryaggregates.
MMDAs and Super-NOWs have
minimum-balance requirements of
$2,500, a dollar amount that prohibits some individuals from taking
advantage of these new deposit
instruments. However, depositors
who hold lower balances can still
earn market rates at depository
institutions. In October 1983, rate
ceilings and minimum-balance
requirements were removed from
32-day to 21h-year CDs.3
Deposit Pricing in
the Fourth District
For a one-week period in midNovember 1983, we surveyed the
availability and pricing terms of
MMDAs, Super-NOWs, and CDs at
a sampling of depository institutions throughout the Fourth Federal Reserve District.' We compared
rates paid and minimum balances
required on these accounts, accord-

-

1. The Depository Institutions Deregulation
and Monetary Control Act of 1980 cal1s for the
removal of rate ceilings on al1 deposits, except
demand deposits, by March 1986.
2. This is an estimated amount, derived from
data col1ected by the Federal Home Loan Bank
Board and the Board of Governors of the Federal
Reserve System.

April 23, 1984

ing to institutional type and size
and concentration of deposits in
the market.
Our survey sample consisted
of 112 depository institutions,
including the Fourth District's
17 largest commercial banks,
22 largest thrifts, plus 44 banks
and 29 thrifts selected randomly by
size groups. Seventy-eight of the
institutions surveyed were in Ohio,
19 in Pennsylvania, 12 in Kentucky, and 3 in West Virginia. The
majority of firms were headquartered in standard metropolitan
statistical areas (SMSAs). There
were 16 in the Cleveland SMSA,
13 in the Pittsburgh SMSA, 9 in
the Cincinnati SMSA, and 7 in the
Columbus SMSA. There was one
surveyed institution in almost all
other Fourth District SMSAs and
one in more than 25 percent of
all Fourth District counties. The
deposits held by the institutions
surveyed ranged from $17 million
to $9 billion; the average deposit
amount was $658 million.
Most of the surveyed institutions offered MMDAs, Super-NOWs,
and a variety of CDs (see table 1).
About eight out of every ten depositories had Super-NOWs and CDs
with maturities of ninety-one days,
one year, and two and one-half
years. Every institution provided
six-month CDs, but substantially fewer institutions wrote
four-year CDs.

-

3. Rate ceilings and minimum-balance requirements for longer- term CDs (over 2lh years) were
lifted in earlier years.
4. The Fourth Federal Reserve District includes
al1 of Ohio, northern and eastern Kentucky,
western Pennsylvania, and the panhandle of
West Virginia.

Table 1 Deposit Account Pricing
As of November 1983
Availability and terms

Institutions that offer
account, %
With flat rate interest"
With tiered rate interest"
Flat rate paid, %
Average
Range
Minimum balance required, $
Average
Range
Institutions that charge
service fee, %
Monthly
Per check or transaction

a

MMDA

MMDA b

Super-NOW

9I-day

CD

6-month CD

I-year CD

2'h-year

CD

4-year CD

97
94
6

94
9'6
4

85
96
4

88
93
7

100
93
7

78
91
9

79
91
9

54
92
8

8.38
7.10·9.25

8.30
6.80·9.25

7.19
6.00·8.83

8.73
8.25-9.25

9.16
8.75·9.70

9.61
8.95·10.50

10.15
7.25·10.80

10.35
7.00·11.24

2,545
2,500·5,000

2,952
2,500·15,000

2,921
2,500-20,000

4
2
2

4
2
2

14
10
11

1,754
1·10,000

1,874
1·10,000

748
1·2,500

711
1·5,000

714
1·5,000

a. A money market deposit account for individuals.
b. A money market deposit account for businesses.
c. Percentage based on those that offered the account.

Terms and Returns
The accounts. None of the accounts
surveyed had an interest-rate ceiling. MMDAs and Super-NOWs,
however, required an initial minimum deposit of $2,500 and an average monthly balance of $2,500 in
accordance with current regulations. MMDAs and Super-NOWs are
highly liquid accounts, used for
savings and for transactions. Regulations limit MMDA holders to
making no more than six preauthorized transfers per month, only
three of which can be checks. Although the MMDA is available to
individuals and businesses, reserve
requirements are imposed only on
business accounts.
Super-NOW accounts offer unlimited check-writing capacity and
impose transaction account reserve
requirements. These accounts are
available to individuals, proprietorships, and nonprofit organizations, but not to corporations.
CDs are less liquid than either
MMDAs or Super-NOWs and are
purchased by individuals and businesses. This savings instrument
pays back the principal plus interest upon maturity. Depositors may

withdraw their money before the
CD matures but are penalized by
doing so.
Interest rates. Interest rates varied
among institutions and according
to type of account.' Some institutions paid a flat rate on all funds in
a given account; others tiered rates
according to deposit sizef In general, longer-term funds paid higher
rates; four-year CDs paid the highest average annual flat rate10.35 percent as of November 1983.
The flat-rate difference between
institutions for the same kind of
account ranged from 90 basis points
for 6-month CDs to 424 basis points
for four-year CDs. Rate-sensitive
customers thus can benefit from
shopping around.
Several institutions provided
financial incentives to hold deposit
balances at higher than minimum
required levels. While no firm paid
higher rates for larger deposits in
all of these accounts, about one out
of seven tiered rates for at least one
account. CDs and MMDAs were
tiered more often than Super-NOWs
and were typically tiered in two or
three levels. Tiering institutions

••

5. Interest rates discussed in this article are
simple annual rates; the method of compounding
interest rates can alter the effective annual yield.

6. Tiered interest rates offered on a given account
increase with the size of the deposit. A depository institution that offers tiered rates on its
MMDAs, for example, might pay one rate for a
$10,000 deposit, a higher rate for a $15,000 deposit, and still a higher rate for a $20,000 deposit.

commonly paid higher rates on CDs
with balances over $2,500 and
$10,000 and on MMDA balances
over $5,000 and $10,000. Rate differentials ranged from 5 basis
points to 125 basis points.
Some institutions paid lower
interest rates and required larger
deposit balances for MMDAs
held by corporations. One out of
every six institutions paid businesses a lower rate, ranging from
5 basis points to 100 basis points.
The average annual rate for businesses in November 1983 was
8.30 percent, compared with
8.38 percent for individuals. This
difference probably results from
the cost of holding required
reserves on corporate accounts.
Prices and reserve requirements for
CDs were the same for all holders.
Minimum requirements. Balance
requirements varied according to
the type of account and, to a lesser
degree, from institution to institution. As a rule, balance requirements were inversely related to the
length of time that deposits were
required to remain in an account.
For example, institutions imposed

Table 2 Rates and Balance
Requirements-Banks
and Thrifts
As of November 1983
Account

MMDA,
for individuals
Thrifts
Banks
Difference
MMDA,
for businesses
Thrifts
Banks
Difference
Super·NOW
Thrifts
Banks
Difference
91·day CD
Thrifts
Banks
Difference
fi-mcnth CD
Thrifts
Banks
Difference
l-year CD
Thrifts
Banks
Difference
2Vz·year CD
Thrifts
Banks
Difference
4·year CD
Thrifts
Banks
Difference
a. Statistically
b. Statistically

Average
rate,
percent

Minimum
requirement,
dollars

Table 3 Rates and Balance
Requirements-Large
and
Small Institutions"
As of November 1983
Account

8.51
8.28
0.23b

2,602
2,500
102

8.49
8.15
0.34b

2,602
3,259
-657'

7.39
7.05
0.34b

2,938
2,909
29

8.80
8.69
0.11 b

1,759
1,750
9

9.24
9.10
0.14b

1,933
1,824
109

9.78
9.44
0.36b

733
761
-28

10.35
9.97
0.38b

751
677
74

10.68
10.01
0.67b

736
695
41

significant at 10 percent level.
significant at 1 percent level.

much lower balance requirements
on longer-term CDs than on more
liquid accounts. The minimumbalance requirement for CDs written for one year or more was, on
average, less than $750, and the
majority of the institutions offering
the one-year, two-and-one-half-year,
and four-year CDs required a balance of only $500. In contrast, balance requirements for MMDAs
and Super-NOWs were typically
the current regulatory minimum of
$2,500. A few institutions required
as much as $5,000 to open an
MMDA and $20,000 for a SuperNOW account.

MMDA.
for individuals
Large
Small
Difference
MMDA,
for businesses
Large
Small
Difference
Super·NOW
Large
Small
Difference
91·day CD
Large
Small
Difference
6·month CD
Large
Small
Difference
l-year CD
Large
Small
Difference
2lh·year CD
Large
Small
Difference
4-year CD
Large
Small
Difference

Average
rate,
percent

8.37
8.37

o

Table 4 Rates and Balance
Requirements-Market
Concentration a
As of November 1983

Minimum
requirement,
dollars

2,500
2,500

o

8.19
8.31
-0.12

3,571
2,574
997c

6.87
7.31
-0.44 b

3,015
3,676
-661

8.72
8.72

o

1,329
1,971
-642c

9.12
9.17
-0.05

1,345
2,128
-783b

9.73
9.53
0.20e

571
942
-371e

10.23
10.04
0.19

575
812
-237

10.54
9.89
0.65c

603
1,043
-440

a. Large institutions are those with more than
$1 billion in deposits; small institutions, less than
$100 million in deposits.
b. Statistically significant at the 5 percent level.
c. Statistically significant at the 10 percent level.

Charges. While this survey
did not address penalties or additional services, it did cover user
and maintenance fees for MMDAs
and Super-NOWs. We found that
monthly service fees and transaction charges were quite uncommon, particularly for MMDAs. Less
than 5 percent of the institutions
imposed any fees for MMDAs, and
only one out of every six institutions charged fees for Super-NOWs.
Super-NOW fees ranged from $1
to $10 per month and from $0.05
to $0.25 per transaction .

Account

MMDA,
for individuals
Concentration
ratio < 50%
Concentration
ratio> 75%
Difference
MMDA,
for businesses
Concentration
ratio < 50%
Concen tration
ratio> 75%
Difference
Super·NOW
Concentration
ratio < 50%
Concentration
ratio> 75%
Difference
91·day CD
Concentration
ratio < 50%
Concentration
ratio> 75%
Difference
fi-month CD
Concentration
ratio < 50%
Concentration
ratio> 75%
Difference
I-year CD
Concentration
ratio < 50%
Concentration
ratio> 75%
Difference
2Vz·year CD
Concentration
ratio < 50%
Concentration
ratio> 75%
Difference
4·year CD
Concentration
ratio < 50%
Concentration
ratio> 75%
Difference

Average
rate,
percent

Minimum
requirement,
dollars

8.45

2,500

8.34
0.11

2,500

8.35

2,821

8.28
0.07

3,026
-205

7.39

3,026

7.28
0.11

2,500
526

8.77

1,603

8.72
0.05

1,906
-303

9.18

1,746

9.18
0.00

2,079
-333

9.71

873

9.45
0.26b

917
-44

o

10.33

829

10.09
0.24 b

559
270

10.55

886

9.95
0.60

643
243

a. The concentration ratio used here is the percentage of deposits held by the four largest banks
and thrifts in the market. A banking market is
approximated by a county for a rural institution
and an SMSA for an urban institution.
b. Statistically significant at the 5 percent level.

Table 1 Deposit Account Pricing
As of November 1983
Availability and terms

Institutions that offer
account, %
With flat rate interest"
With tiered rate interest"
Flat rate paid, %
Average
Range
Minimum balance required, $
Average
Range
Institutions that charge
service fee, %
Monthly
Per check or transaction

a

MMDA

MMDA b

Super-NOW

9I-day

CD

6-month CD

I-year CD

2'h-year

CD

4-year CD

97
94
6

94
9'6
4

85
96
4

88
93
7

100
93
7

78
91
9

79
91
9

54
92
8

8.38
7.10·9.25

8.30
6.80·9.25

7.19
6.00·8.83

8.73
8.25-9.25

9.16
8.75·9.70

9.61
8.95·10.50

10.15
7.25·10.80

10.35
7.00·11.24

2,545
2,500·5,000

2,952
2,500·15,000

2,921
2,500-20,000

4
2
2

4
2
2

14
10
11

1,754
1·10,000

1,874
1·10,000

748
1·2,500

711
1·5,000

714
1·5,000

a. A money market deposit account for individuals.
b. A money market deposit account for businesses.
c. Percentage based on those that offered the account.

Terms and Returns
The accounts. None of the accounts
surveyed had an interest-rate ceiling. MMDAs and Super-NOWs,
however, required an initial minimum deposit of $2,500 and an average monthly balance of $2,500 in
accordance with current regulations. MMDAs and Super-NOWs are
highly liquid accounts, used for
savings and for transactions. Regulations limit MMDA holders to
making no more than six preauthorized transfers per month, only
three of which can be checks. Although the MMDA is available to
individuals and businesses, reserve
requirements are imposed only on
business accounts.
Super-NOW accounts offer unlimited check-writing capacity and
impose transaction account reserve
requirements. These accounts are
available to individuals, proprietorships, and nonprofit organizations, but not to corporations.
CDs are less liquid than either
MMDAs or Super-NOWs and are
purchased by individuals and businesses. This savings instrument
pays back the principal plus interest upon maturity. Depositors may

withdraw their money before the
CD matures but are penalized by
doing so.
Interest rates. Interest rates varied
among institutions and according
to type of account.' Some institutions paid a flat rate on all funds in
a given account; others tiered rates
according to deposit sizef In general, longer-term funds paid higher
rates; four-year CDs paid the highest average annual flat rate10.35 percent as of November 1983.
The flat-rate difference between
institutions for the same kind of
account ranged from 90 basis points
for 6-month CDs to 424 basis points
for four-year CDs. Rate-sensitive
customers thus can benefit from
shopping around.
Several institutions provided
financial incentives to hold deposit
balances at higher than minimum
required levels. While no firm paid
higher rates for larger deposits in
all of these accounts, about one out
of seven tiered rates for at least one
account. CDs and MMDAs were
tiered more often than Super-NOWs
and were typically tiered in two or
three levels. Tiering institutions

••

5. Interest rates discussed in this article are
simple annual rates; the method of compounding
interest rates can alter the effective annual yield.

6. Tiered interest rates offered on a given account
increase with the size of the deposit. A depository institution that offers tiered rates on its
MMDAs, for example, might pay one rate for a
$10,000 deposit, a higher rate for a $15,000 deposit, and still a higher rate for a $20,000 deposit.

commonly paid higher rates on CDs
with balances over $2,500 and
$10,000 and on MMDA balances
over $5,000 and $10,000. Rate differentials ranged from 5 basis
points to 125 basis points.
Some institutions paid lower
interest rates and required larger
deposit balances for MMDAs
held by corporations. One out of
every six institutions paid businesses a lower rate, ranging from
5 basis points to 100 basis points.
The average annual rate for businesses in November 1983 was
8.30 percent, compared with
8.38 percent for individuals. This
difference probably results from
the cost of holding required
reserves on corporate accounts.
Prices and reserve requirements for
CDs were the same for all holders.
Minimum requirements. Balance
requirements varied according to
the type of account and, to a lesser
degree, from institution to institution. As a rule, balance requirements were inversely related to the
length of time that deposits were
required to remain in an account.
For example, institutions imposed

Table 2 Rates and Balance
Requirements-Banks
and Thrifts
As of November 1983
Account

MMDA,
for individuals
Thrifts
Banks
Difference
MMDA,
for businesses
Thrifts
Banks
Difference
Super·NOW
Thrifts
Banks
Difference
91·day CD
Thrifts
Banks
Difference
fi-mcnth CD
Thrifts
Banks
Difference
l-year CD
Thrifts
Banks
Difference
2Vz·year CD
Thrifts
Banks
Difference
4·year CD
Thrifts
Banks
Difference
a. Statistically
b. Statistically

Average
rate,
percent

Minimum
requirement,
dollars

Table 3 Rates and Balance
Requirements-Large
and
Small Institutions"
As of November 1983
Account

8.51
8.28
0.23b

2,602
2,500
102

8.49
8.15
0.34b

2,602
3,259
-657'

7.39
7.05
0.34b

2,938
2,909
29

8.80
8.69
0.11 b

1,759
1,750
9

9.24
9.10
0.14b

1,933
1,824
109

9.78
9.44
0.36b

733
761
-28

10.35
9.97
0.38b

751
677
74

10.68
10.01
0.67b

736
695
41

significant at 10 percent level.
significant at 1 percent level.

much lower balance requirements
on longer-term CDs than on more
liquid accounts. The minimumbalance requirement for CDs written for one year or more was, on
average, less than $750, and the
majority of the institutions offering
the one-year, two-and-one-half-year,
and four-year CDs required a balance of only $500. In contrast, balance requirements for MMDAs
and Super-NOWs were typically
the current regulatory minimum of
$2,500. A few institutions required
as much as $5,000 to open an
MMDA and $20,000 for a SuperNOW account.

MMDA.
for individuals
Large
Small
Difference
MMDA,
for businesses
Large
Small
Difference
Super·NOW
Large
Small
Difference
91·day CD
Large
Small
Difference
6·month CD
Large
Small
Difference
l-year CD
Large
Small
Difference
2lh·year CD
Large
Small
Difference
4-year CD
Large
Small
Difference

Average
rate,
percent

8.37
8.37

o

Table 4 Rates and Balance
Requirements-Market
Concentration a
As of November 1983

Minimum
requirement,
dollars

2,500
2,500

o

8.19
8.31
-0.12

3,571
2,574
997c

6.87
7.31
-0.44 b

3,015
3,676
-661

8.72
8.72

o

1,329
1,971
-642c

9.12
9.17
-0.05

1,345
2,128
-783b

9.73
9.53
0.20e

571
942
-371e

10.23
10.04
0.19

575
812
-237

10.54
9.89
0.65c

603
1,043
-440

a. Large institutions are those with more than
$1 billion in deposits; small institutions, less than
$100 million in deposits.
b. Statistically significant at the 5 percent level.
c. Statistically significant at the 10 percent level.

Charges. While this survey
did not address penalties or additional services, it did cover user
and maintenance fees for MMDAs
and Super-NOWs. We found that
monthly service fees and transaction charges were quite uncommon, particularly for MMDAs. Less
than 5 percent of the institutions
imposed any fees for MMDAs, and
only one out of every six institutions charged fees for Super-NOWs.
Super-NOW fees ranged from $1
to $10 per month and from $0.05
to $0.25 per transaction .

Account

MMDA,
for individuals
Concentration
ratio < 50%
Concentration
ratio> 75%
Difference
MMDA,
for businesses
Concentration
ratio < 50%
Concen tration
ratio> 75%
Difference
Super·NOW
Concentration
ratio < 50%
Concentration
ratio> 75%
Difference
91·day CD
Concentration
ratio < 50%
Concentration
ratio> 75%
Difference
fi-month CD
Concentration
ratio < 50%
Concentration
ratio> 75%
Difference
I-year CD
Concentration
ratio < 50%
Concentration
ratio> 75%
Difference
2Vz·year CD
Concentration
ratio < 50%
Concentration
ratio> 75%
Difference
4·year CD
Concentration
ratio < 50%
Concentration
ratio> 75%
Difference

Average
rate,
percent

Minimum
requirement,
dollars

8.45

2,500

8.34
0.11

2,500

8.35

2,821

8.28
0.07

3,026
-205

7.39

3,026

7.28
0.11

2,500
526

8.77

1,603

8.72
0.05

1,906
-303

9.18

1,746

9.18
0.00

2,079
-333

9.71

873

9.45
0.26b

917
-44

o

10.33

829

10.09
0.24 b

559
270

10.55

886

9.95
0.60

643
243

a. The concentration ratio used here is the percentage of deposits held by the four largest banks
and thrifts in the market. A banking market is
approximated by a county for a rural institution
and an SMSA for an urban institution.
b. Statistically significant at the 5 percent level.

Comparing Prices
Institutional type and size and the
degree of market competition are
three of many factors that could
affect the pricing terms of deposit
accounts. Banks and thrift institutions face different regulatory
constraints and hold different compositions of assets and liabilities.
Likewise, the size of institutions is
often associated with their portfolio
choices and cost structures. Institutions also draw their deposits
from different market areas with
varying degrees of competition.
Thrift institutions paid significantly higher rates than banks
on all accounts examined (see
table 2). For example, thrifts paid
an 8.51 percent average annual
rate for MMDAs, compared with
banks' 8.28 percent average annual
rate. On Super-NOWs and CDs,
thrifts paid rates between 11 basis
points and 67 basis points higher
than banks. In addition, thrifts
imposed lower minimum-balance
requirements on corporate MMDAs,
and notably fewer thrifts had
service charges on Super-NOW
accounts than did banks. While
thrifts as a group paid higher rates,
some individual banks paid higher
rates than some thrifts.
Our survey results supported
the view that larger institutions
are generally more aggressive than
smaller ones in a deregulated environment (see table 3). We found

that institutions with deposits
over $1 billion paid higher rates
and required lower deposit balances on several types of accounts
than did institutions with less
than $100 million in deposits. Although small institutions paid
higher rates on Super-NOWs and
required lower minimum balances
for business MMDAs, the largest
institutions had better pricing
terms on time deposits. The largest
institutions paid higher rates on
one-year and four-year CDs and
imposed lower balance requirements for CDs with ninety-oneday to one-year maturities.
Theory suggests that institutions operating in market areas
with a higher degree of deposits
held by a few depository organizations would have less competitive pricing terms? The sample of
institutions was divided arbitrarily
into two groups-those
operating
in markets where the four largest
institutions held less than 50 percent of the deposits and those operating in markets where the four
largest institutions held more
than 75 percent of the deposits.
Average rates paid on one-year and
two-and-one-half year CDs were
lower in the more concentrated
markets (see table 4). Although other
rate differences were not statistically significant, institutions competing in more concentrated markets
tended to pay lower rates on these

accounts. Minimum-balance requirements, however, did not vary significantly or uniformly by the
market concentration grouping.
Conclusion
Interest-rate deregulation has
enabled banks and thrifts to offer
new opportunities to customers
and to compete with each other
and with nondepository institutions. Increased competition in the
Fourth District has led to higher
deposit rates, lower minimumbalance requirements, and more
diversified pricing.
We found a variety of deposit
rates and balance requirements
among institutions and accounts
in the Fourth Federal Reserve District. As a rule, higher rates and
lower minimum balances were associated with less liquid accounts.
Deposit rates on one-year and twoand-one-half year CDs were lower
in more concentrated markets.
Thrift institutions paid higher
rates than banks on all of the
accounts examined. The largest
depository institutions had more
favorable pricing terms on CDs,
while smaller institutions paid
higher rates on Super-NOWs. Differences in prices could be attributed to differences in institutional
preferences and in complementary
services offered to depositors.

••

7. For purposes of this study, rural markets are
approximated by counties and urban markets
by SMSAs.

Federal Reserve Bank of Cleveland
Research Department
P.O. Box 6387
Cleveland, OR 44101

••

Address Correction Requested: Please send
corrected mailing label to the Federal Reserve
Bank of Cleveland, Research Department,
P.O. Box 6387, Cleveland, OH 44101.

BULK RATE
U.S. Postage Paid
Cleveland, OR
Permit No. 385

Federal Reserve Bank of Cleveland

ISSN 0428-1276

econo
co

Deregulation and
Deposit Pricing
by Paul R. Watro
The deregulation of interest rates
on federally insured deposits has
snowballed over the past several
years. The deregulation process is
almost completed, and banks and
thrifts can now determine the
rates that they pay on all deposits
except some types of transaction
accounts, passbook savings, and
very short-term time deposits.
Even these latter restrictions will
be eliminated in the near future
because of deregulatory legislation.'
Banking regulators have increasingly relied on the market to price
deposit accounts. The six-month
money market certificate, for
example, originated in 1978 when
regulators permitted depository
institutions to pay rates of interest
indexed to the average yield on
six-month Treasury bills. The largest steps toward rate deregulation
in banking were taken late in 1982
and early in 1983 with the introduction of money market deposit
accounts (MMDAs) and Super-NOW
accounts. These accounts enabled
banks and thrifts to compete with
each other and with money market
mutual funds on the basis of rates.

••

Economist Paul R. Watro researches issues in
banking for the Federal Reserve Bank of Cleueland. David Gaebler provided valuable research
assistance for this project.
The views stated herein are those of the author
and not necessarily those of the Federal Reserve
Bank of Cleveland or of the Board of Governors
of the Federal Reserve System.

The volume of funds flowing
into these new accounts has been
tremendous; by year-end 1983,
more than $380 billion was accumulated in these accounts with
most of the funds concentrated in
MMDAs.2 A large percentage of
these funds flowed from other
deposit accounts, drastically changing the composition of deposits in
U.S. depository institutions. Rate
differences were probably associated directly with these massive
deposit shifts, which also affected
the volume of required reserves
and the composition of the monetaryaggregates.
MMDAs and Super-NOWs have
minimum-balance requirements of
$2,500, a dollar amount that prohibits some individuals from taking
advantage of these new deposit
instruments. However, depositors
who hold lower balances can still
earn market rates at depository
institutions. In October 1983, rate
ceilings and minimum-balance
requirements were removed from
32-day to 21h-year CDs.3
Deposit Pricing in
the Fourth District
For a one-week period in midNovember 1983, we surveyed the
availability and pricing terms of
MMDAs, Super-NOWs, and CDs at
a sampling of depository institutions throughout the Fourth Federal Reserve District.' We compared
rates paid and minimum balances
required on these accounts, accord-

-

1. The Depository Institutions Deregulation
and Monetary Control Act of 1980 cal1s for the
removal of rate ceilings on al1 deposits, except
demand deposits, by March 1986.
2. This is an estimated amount, derived from
data col1ected by the Federal Home Loan Bank
Board and the Board of Governors of the Federal
Reserve System.

April 23, 1984

ing to institutional type and size
and concentration of deposits in
the market.
Our survey sample consisted
of 112 depository institutions,
including the Fourth District's
17 largest commercial banks,
22 largest thrifts, plus 44 banks
and 29 thrifts selected randomly by
size groups. Seventy-eight of the
institutions surveyed were in Ohio,
19 in Pennsylvania, 12 in Kentucky, and 3 in West Virginia. The
majority of firms were headquartered in standard metropolitan
statistical areas (SMSAs). There
were 16 in the Cleveland SMSA,
13 in the Pittsburgh SMSA, 9 in
the Cincinnati SMSA, and 7 in the
Columbus SMSA. There was one
surveyed institution in almost all
other Fourth District SMSAs and
one in more than 25 percent of
all Fourth District counties. The
deposits held by the institutions
surveyed ranged from $17 million
to $9 billion; the average deposit
amount was $658 million.
Most of the surveyed institutions offered MMDAs, Super-NOWs,
and a variety of CDs (see table 1).
About eight out of every ten depositories had Super-NOWs and CDs
with maturities of ninety-one days,
one year, and two and one-half
years. Every institution provided
six-month CDs, but substantially fewer institutions wrote
four-year CDs.

-

3. Rate ceilings and minimum-balance requirements for longer- term CDs (over 2lh years) were
lifted in earlier years.
4. The Fourth Federal Reserve District includes
al1 of Ohio, northern and eastern Kentucky,
western Pennsylvania, and the panhandle of
West Virginia.