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Regional Approaches to
Economic Development
In this Issue:. . . Regional Layers 3
Regionalism in the Four Corners Area 5
Resources for Regional Approaches 12
Perspectives 14

Community Affairs Department • Federal Reserve Bank of Kansas City

Community
Reinvestment
Vo l u m e 10 • Nu m b e r 2
W I N T E R 2 0 0 2

Community Reinvestment is published by the
Community Affairs Department of the Federal
Reserve Bank of Kansas City, 925 Grand
Boulevard, Kansas City Missouri 64198-0001.
It is available on the Bank’s web site at
http://www.kc.frb.org/home/subcommunity.cfm.
Community Reinvestment is published twice a
year. Free subscriptions and additional copies
are available upon request. Material may be
reprinted or abstracted provided Community
Reinvestment is credited. Please provide the
Community Affairs Department with a copy of
any publication in which material is reprinted.
The views expressed are not necessarily those of
the Federal Reserve Bank of Kansas City or the
Federal Reserve System.

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5

Regionalism in the Four Corners Area
Culture: Try to See it My Way
Merchants, environmentalists, commercial energy producers, ranchers, farmers, tourists, loggers, federal land managers, “amenity immigrants,” retirees, and members of four Indian tribes in the Four
Corners create a rich diversity of perspectives and interests.

Politics: Partnership and Stepchild Strategies
Counties, towns and people in the Four Corners area often find more
in common with one another than with the states in which they’re
located. How can partnerships across political boundaries overcome
the barriers to collaboration?

John A. Wood
Assistant Vice President and
Community Affairs Officer
816-881-2203
john.a.wood@kc.frb.org

Economic Essentials: Markets and Infrastructure
Communities in the Four Corners area cooperate and compete to
develop markets and build infrastructure

S. Andrew Thompson, Jr.
Assistant Vice President
303-572-2535
sandrew.thompson@kc.frb.org

Learning Connections
The San Juan Forum helps forge and reflect a regional vision for the
Four Corners area. Local colleges play a key role in offering lifelong
learning opportunities—in and out of classrooms.

12

Resources
Regional Resources

Ariel Cisneros
Senior Community Affairs Advisor
303-572-2601
ariel.cisneros@kc.frb.org

Design: Micah Rott
Layout: Lara Swarens & Micah Rott
Photographs: Larry Meeker and Sharon Blevins

In this issue . . .
Water and transportation and education and governance and trade
markets all overlap in intermingling layers of cooperation and competition. How does the balance between community independence and
interdependence work to create healthy regional economies?

COMMUNITY AFFAIRS DEPARTMENT

Connie P. Hill
Senior Administrative Assistant
816-881-2687
connie.p.hill@kc.frb.org

Wi n t e r
2 0 0 2

Regional Layers

Comments or questions may be directed to
John A. Wood, 816-881-2203 or
800-333-1010 Ext. 2203 (telephone),
816-881-2135 (fax) or
john.a.wood@kc.frb.org.

Sharon M. Blevins
Editor and
Community Affairs Coordinator
816-881-2867
sharon.m.blevins@kc.frb.org

i

Both traditional wisdom and new approaches to regionalism are included
in a range of references and resources.

14

Perspectives
Regional Angles
The Fed’s Community Development Advisory Council brings different
perspectives to questions about what’s important in regional approaches
to community economic development.

AfterWord
What are the lessons learned? Are there keys in the Four Corners area and
angles from other places that can help people create and sustain healthy
regional economies in their own communities?

IN thiS issue . . .
Regional Layers

R

egions define themselves through geography and culture and by the
occupations of the people who live in them—growing wine or generating dot.coms or raising horses. Regional borderlines can be difficult

to discern, with overlapping layers and intricately interwoven relationships. They
are influenced but not defined by politics and, while the existence of a region may

San Juan
Forum

be clear, its exact nature may be elusive.
Our interest in regions grew out of our
observations of the factors that influence
community success. In urban areas, a
shared sense of vision and direction gives
metropolitan regions a competitive edge
that draws and keeps people there. In rural
communities, survival can depend on
neighboring communities collaborating to
define an area large
enough to provide
jobs and cost-effective
goods and services.
In both urban and
rural areas, it’s a
regional identity that
often gives people a
sense of place, with a
loyalty to it that goes
beyond the practical
requirements of work and access to goods
and services. For example, when outside of
the area, Kansas Citians identify themselves
as being from Kansas City, regardless of
whether they live in Blue Springs, Missouri,
Lenexa, Kansas, or one of the other 114
municipalities in the seven-plus counties
and two states that make up the metropolitan area. An image of jazz and barbecue
and fountains goes with the region, not just

with one municipality.
We know about the Napa Valley, or the
Silicon Valley, whether we can identify specific place names or not. And most people
have probably heard of the Four Corners
area, where Arizona, Colorado, New
Mexico and Utah come together.
In this issue of Community Reinvestment,
we explore regionalism, primarily by
using the example of
the Four Corners
area. The reality of
how this region
works is much less
clearly defined than
are the 90-degree
angles on the map—
and much more
interesting. People there have found ways to
cooperate across the boundaries of multiple
jurisdictions. They’ve found ways to build
on their cultural diversity.
The leadership of a key regional organization in the Four Corners area, the San
Juan Forum, is changing. This added an
interesting dimension to our interviews, as
people considered how to expand ways to
support the forum in its work of creating

The San Juan Forum is a
nonprofit corporation whose
goal is to enhance economic
development in the Four
Corners region while preserving
and enhancing the quality of life
for area residents.
The forum serves as a unifying force for local, state and tribal
governments from Colorado,
New Mexico, Arizona and Utah
to collectively address the needs
of the region, not simply the
needs of individual communities.
It strongly supports the concept of regional cooperation
across the somewhat arbitrary
federal, state, tribal and county
boundaries currently existing in
the San Juan Basin.
For more information about
the San Juan Forum, see Lines in
the Sand: Four Corners Regional
Cooperation in the “Regional
Resources” section on page 12.
This paper, which includes an
overview of the San Juan Forum
and the Four Corners region, was
presented in May 2002 at the
Federal Reserve Bank of Kansas
City’s “The New Power of
Regions: A Policy Focus for
Rural America” conference by
business owner Greg Anesi, San
Juan Forum executive director
David Eppich, and New Mexico
state representative Tom Taylor.
Also see the San Juan Forum
website, listed on page 13.

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3

ssue . . .

IN thiS i

A shared sense of
vision and direction
gives regions a
competitive edge.

4

regional networks and solutions.
We also discussed regional
approaches to community economic development with members of the Federal Reserve
Bank of Kansas City’s
Community Development
Advisory Council. Our belief in
the importance of finding
regional approaches to community economic development
was confirmed. We were also
reminded, however, that
regional organizations sometimes just create one more
bureaucracy and one more way
to divide already-confusing layers of interest. And we were
reminded that we need to be
An improved New Mexico Highway 550 affects
careful about definitions as we contransportation in the Four Corners region.
sider the common goals that bring
people together in regional
discussion. “They understand that their
approaches, because “one person’s sprawl is
future is together.”
someone else’s growth.”
Whatever the decisions are about
“When will other regions learn from the regional approaches may be, we agree with
Four Corners area?” was the comment of
that comment. Our futures are together.
one person during the council’s roundtable

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Regionalism 4CoRneRs ArEa
in
the

Culture: Try to See it My Way

“T

his is a community that attracts interesting people,” said Richard
Ballantine, publisher of The Durango Herald. “They’re brought
here by the lifestyle, the outdoors, the arts, the college, and by the

people already here—interesting people like being with other interesting people.”
That mix of interesting people in
Durango, Colorado and other communities in the Four Corners area produces lively
debates about issues and priorities. The
viewpoints of recent “lifestyle
amenity immigrants” often differ
from those of the descendants of
people who settled in the area in
the middle of the 19th century.
And their viewpoints in turn differ
from those of members of the four
Indian tribes, whose ancestors have
been there hundreds of years longer
than any of these “newcomers.”
“We think of ourselves as the
Navajo Nation, not as part of
Arizona or New Mexico,” said
Sharlene Begay-Platero, who is
director of industrial development
for the Navajo Nation and chair of
the San Juan Forum. “We live in
the same landscape, but our legal
process and our land status different.”
Many Native Americans struggle with
holding on to cultural traditions and at the
same time being players in a contemporary
economy. “Assimilation has been imposed
on us,” said President Claudia Vigil-Munoz
of the Jicarilla Apache Tribe. “Our people
want to be self-reliant, but if we don’t
understand where we came from, we can’t
begin to help ourselves. We have to over-

come historic trauma.”
“Tribes haven’t been considered an economic force in the area,” said Troy Ralstin,
economic development planner for the Ute

Mountain Ute Tribe. “But the Ute
Mountain Ute Tribe is the largest employer
in Montezuma County [Colorado]. The
labor force of this region is primarily Native
American, with people working in the oil
and gas industry, agriculture, and tourism.”
Some tribal members feel discriminated
against and indicated that non-Indians
need to make the first move to build relationships. Some non-Indian people said

Tribal business contributes to
the regional economy.

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5

Regionalism 4CoRneRs ArEa
in
the

tribal members keep to themselves, and
that they don’t come when they’re invited
to participate in meetings. And some
Indian and non-Indian people persist in

“We need to learn to
think about growth
not in numbers
but in skills.”

6

focusing on the issues, keeping the invitation open, and developing partnerships
across the cultural boundaries.
One of the “newcomer” perspectives we
heard was from Ali Sabeti, who came to the
Four Corners area after retiring from doing
international economic development for
the World Bank. Sabeti lives near Durango,
teaches at Fort Lewis College, and is
actively involved with the economic development organization in LaPlata County.
“When I worked in other countries that
needed economic development, the central
government would direct that it happen,
and it did,” Sabeti said. “Here, the system
of government is decentralized and decision
making is an arduous process. It’s difficult
because of individualism—people don’t feel
they are part of the village. We have a lot of
single-interest people and groups here.”
One of the factors that creates conflict
in the Four Corners region is control by the
federal government of more than half the
land in the area. Between the trust land of

Community Reinvestment

Indian reservations, national forests,
national parks, and mineral rights controlled by the government, there is an
ongoing tension between federally defined
public interest and multiple local interests
and priorities.
Another point of contention comes
from different perspectives about growth in
the Four Corners area and opinions about
whether growth is positive or negative. “We
need to learn to think about growth not in
numbers but in skills,” said Ballantine.
“How can we grow in our concern for one
another, in our health care, in how we fund
our schools?”
It’s this diversity of opinions and cultures that intensifies the need and the challenges for an organization like the San Juan
Forum, which was formed as an organization of public, private and nonprofit leaders
in the Four Corners region in 1991.
The forum invites people to come to
the table to learn about issues, discuss
options and priorities, and potentially to
form partnerships to take action. It helps
create a regional culture in which different
perspectives are valued and respected, and it
reinforces recognition of the strength that
diversity brings to communities.
“We may not agree with one another,”
said Begay-Platero, “but when we know
one another and have talked about the
issues, we can understand why people think
as they do.”

Politics: Partnership and
Stepchild Strategies

“W

hen it comes to emergencies, all of a sudden the boundaries
just evaporate,” said Dave Eppich, executive director of the
San Juan Forum and assistant to the president of Fort Lewis

College in Durango. Between fires and drought in the summer of 2002,
opportunities to test the political boundaries were abundant.

On the everyday issues, however,
jurisdictional lines can be problematic.
“The political boundaries tend to get in
the way and to tear us apart as a
region,” said Eppich.
People from communities in all four
states of the Four Corners area said
they have more in common with one
another than with their state governments. Denver, Phoenix, Salt Lake City
and Santa Fe are all more than 200
miles away, and citizens in the Four
Corners area generally see the interests
of state legislatures as being focused
elsewhere. “We do have an advantage
with the U.S. Senate,” we were told.
“Between our four states, we have eight
senators, and we’ve been able to leverage that power.”
“Sometimes we call ourselves the
southernmost city in Colorado,” said
Keith Haugland, publisher and editor
of The Daily Times of Farmington,
New Mexico. “We’re not like the rest of
the state of New Mexico. We don’t have
the Hispanic population that other
regions of the state have. We’re relatively affluent.”

It was Ed Scherick in Monticello,
Utah who first told us about a proposed solution
to the problem
of being forgotten by the state
governments.
“We’ve decided
to secede and
form our own
Four Corners
state,” was
his—perhaps—
tongue-incheek
pronouncement. “And
we’ll elect Dave
Eppich governor.”
Scherick is
director of economic development for
Monticello, and has worked for the city
for 15 years. Before that he was a land
manager for the Bureau of Land
Management for the U.S. Department
of the Interior for 30 years. He finds
his earlier experience especially useful

Agriculture is a strong economic
engine in the Four Corners region.

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7

Regionalism 4CoRneRs ArEa
in
the

“When it comes
to emergencies,
all of a sudden
the boundaries
just evaporate.”

8

bring the strength of that governmentin this region. “I know how to operate
with the federal agencies,” he said, “and to-government relationship to the San
I can tell them, ‘don’t try to snow me!’” Juan Forum.”
We could understand the frustraHal Shepherd has been city manager
tions of people in the Four Corners
of Cortez, Colorado for four years and
was previously manager
of a city in Ohio. He
talked about the challenges for businesses in
Cortez when they have to
deal with four different
commissions for utility
services. He also talked
about the current difficulties in the economy
because of a decrease in
tourism, a continuing
drought, and major forest
fires—and about the
hantavirus scare in the Four More than half the land in the Four Corners region is
owned by the federal government.
Corners area a few years ago.
Given the challenges of
Cortez and the region, we asked him if area, and we appreciated their initiative
in finding ways to cross political barrihe was glad he had come here. The
ers. However, we were left pondering
answer was an emphatic yes. “The
other questions.
issues here aren’t necessarily the same
Would a new state of “Four
ones I dealt with in Ohio,” he said.
Corners” make it easier for people in
“But working with a budget and other
the area to achieve their goals? Or, as
processes are the same. There are challenges anyplace. This is a great place to the past seems to indicate, when we
create a new governmental unit, does it
be!”
take on the characteristics of all those
The Indian tribes in the area have a
other governmental units we love to
strong voice at the federal level that
criticize?
local government officials often don’t
If the people in the Four Corners
have, said Troy Ralstin. “The chairman
area formed another state, how long
of a tribe can pick up the telephone
and call the Secretary of the Interior or would it take to become…just another
state?
the Assistant Secretary. We know our
senators and representatives, and we

Community Reinvestment

Economic Essentials:
Market and Infrastructure

“W

e need to capitalize on the individuality of our different communities,” said Dave Eppich. “We need to focus on improvement of the infrastructure that we all need to share, such

as highways and telecommunications.”
Regional discussions about how to
improve infrastructure are sometimes
heated, as communities compete with one
another for resources. Everyone agrees that
air service is essential to the region, but
there’s been a long tug-of-war among
Cortez, Colorado, Durango and
Farmington over air services. Farmington’s
airport has the “Four Corners Regional
Airport” name, but because of its location
on top of a butte, larger planes can’t land
there. Durango’s airport has the capacity to
handle large jets. No one wants to give up
their own community’s airport.
“The reality is that we’ll continue to
have airports in Durango and Farmington,”
said one observer. “Because of its capacity,
Durango will be the primary regional airport. We may compete with one another,
but we’ve also worked together to increase
air access to the region.”
“The economy in the Four Corners
region is complementary but not interdependent,” said Dick Ledbetter, chairman of
the board of Wells Fargo Bank in
Farmington. People shop in Farmington for
necessities, we were told. They browse the
shops and eat in the restaurants in
Durango. They go to Bloomfield, New
Mexico for building supplies.

In the winter, people go to Durango
to ski. In the spring and fall, they go to
Utah to hike the canyons, ride all-terrain vehicles and have jeep rallies.
“Durango’s personality is as different
from ours as the front and back side of
the moon,” said Keith Haugland, publisher of The Daily Times of
Farmington, New Mexico.
“We get a lot of amenity migration,
said Ed Morland, director of the
Colorado Region Nine Economic
Development Area. “Most of our businesses are small, and their owners come
here for the quality of life. Businesses
move here because they like the area.”
Agriculture, oil and gas production, and
tourism are the primary economic engines
in the Four Corners area. “Agriculture used
to be our strongest regional industry,” said
Troy Ralstin. “But ag isn’t competitive
unless we add value. The Ute Mountain
Ute Tribe is thinking about manufacturing
juice, and we’re looking at a niche in producing organic products.”
“This is a large, sparsely populated geographic area,” said Ed Scherick. “If we can
bring people together to talk about the
issues and ways to solve problems, we don’t
have to reinvent the wheel every time.”

“If we can bring
people together to
talk about the issues
and ways to solve
problems, we don’t
have to reinvent the
wheel every time.”

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9

Regionalism 4CoRneRs ArEa
in
the

Learning Connections

T

he networks that make the Four Corners area a region are clearly
present but difficult to define. The San Juan Forum, with its
structure that includes government, civic and tribal leaders, has

served as a catalyst for bringing people together to learn about issues, dis-

“When we know

cuss solutions and generate action to achieve goals.

people, when we

The forum has addressed issues of
transportation, telecommunications
and economic development. “The San
Juan Forum has helped us get past our
parochialism,” said Keith Haugland.
“It’s issue and idea oriented, and there
are plenty of issues to contend with. It
helps cut through the bureaucratic red
tape.”
“It helps us see that we’re all in this
together,” said Sharlene Begay-Platero.
“We get so caught up in our own little
world, with our bureaucracies,
it’s hard to maintain our perspective. Each community in the
Four Corners area is diverse in its
own way, but we have commonalities. When we know people,
when we know each others’
names and that they have the
same kinds of issues we do, we
can work together.”
Not everyone in the Four
Corners area is an advocate of the San
Juan Forum. “What we need are more
practical projects and fewer grandiose
schemes,” said one person. “The forum
is good, but I haven’t participated in
it,” said another. “I’ve got plenty to do
just in my own community.”
“When we can get people involved,

know each others’
names and that they
have the same kinds
of issues we do, we
can work together.”

The Quality Center for
Business at San Juan College in
Farmington, New Mexico
provides assistance to regional
businesses.

10

Community Reinvestment

they usually find the San Juan Forum a
good concept,” said former board president Ed Scherick. “It’s important that
people understand complex issues. For
example, water influences everything
that happens here, and people think
they understand it, but they don’t.”
“Regionalism in large part boils
down to education and future visioning,” said Dave Eppich. “The San Juan
Forum helps us look at how the region
fits in the national and global picture.
It’s a way to build personal relationships and to help us understand the
strength of our diversity.”
The San Juan Forum is housed in
offices at Fort Lewis College in
Durango, and Eppich is also assistant
to the president of the college.
However, he emphasizes that the forum
is a shared initiative and not just a Fort
Lewis project effort.
The breadth of involvement has
been reinforced in the past few months
by a change at Fort Lewis College from
being controlled by a state board to
self-governing status. Eppich, who is
consistently described as a central guiding force for the forum, will be spending less time with it and more on other
college responsibilities. “Our commit-

ment to the San Juan Forum remains as
strong as ever,” said interim president
Robert Dolphin, “but we have some
other priorities to which we have to
commit resources.”
“The change is healthy for the San
Juan Forum,” said Eppich. “An organization like this shouldn’t depend too
much on one person. We have a strong
board, and other good leadership. The
forum will continue, whatever my own
level of involvement. And the Four
Corners area would be a region
whether there was a San Juan Forum or
not.”
Plans have been made to hire an
executive assistant to take over many of
the administrative tasks for the forum.
The office for this additional staff will
continue to be housed at Fort Lewis
College, and salary will be funded
through increased membership fees and
contributions.
The San Juan Forum is one aspect of
an attitude in the Four Corners region
that embraces lifelong learning. The
colleges in the region work closely with
one another to provide learning opportunities, in and out of the classroom.
The Quality Center for Business at
San Juan College in Farmington is
known in the region for its expertise in
providing assistance to businesses and
organizations in training, business
planning, office support and economic
development.
“We take our role as a community
college seriously,” said president emeritus James Henderson. “We look for

ways to serve the community we’re a
part of, and to respond to the needs of
businesses in the area.”

The Four Corners area attracts
“amenity immigrants.”

The colleges in the region have
agreements to charge in-state tuition to
students from the Four Corners, even if
they live outside of the taxing jurisdiction in which the institution is located.
They offer free or low-cost education to
students from Indian tribes.
The colleges also provide workforce
training, concerts and both practical
and esoteric adult education and noncredit courses.
“I learn from my colleagues,” said
Sharlene Begay-Platero. In the Four
Corners area, lifetime learning opportunities are widely available.

“Regionalism is a
way to build personal
relationships and to
help us understand
the strength of
our diversity.”

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11

ResoUrceS
Regional Resources

S

ome regional organizations have been around for generations, while
others are new. Both traditional wisdom and new approaches to
regionalism offer a range of references and resources.

Alliance for Regional Stewardship. A relatively new organization working to foster
alliances within metropolitan regions and information-sharing among them. The
resources page includes examples of alliances based on the new economy, livable community, social inclusion and government reform. http://www.regionalstewardship.org.

Better Together: Report of the Saguaro Seminar on Civic Engagement in
America. John F. Kennedy School of Government, Harvard University. Cambridge,
Massachussetts, 2000. An exploration by a diverse group of people of how to rebuild
social capital in America, with guiding principles and recommendations on how to turn
around civic decline. http://www.bettertogether.org/report.php3.

Citistates. Neil Peirce and Curtis Johnson coined this term for “historic central cities surrounded by cities and towns that have a shared identification; function as a single zone
for trade, commerce and communication; and are characterized by social, economic and
environmental interdependence. Their website includes reports on their analysis of citistate regions around the country, along with other publications and links to regional
resources. http://www.citistates.com/whatis.html.

Lines in the Sand: Four Corners Regional Cooperation, by Greg Anesi, David
Eppich and Tom Taylor. An overview of the Four Corners region and the San Juan
Forum in a paper presented at the Federal Reserve Bank of Kansas City’s conference on
“The New Power of Regions: A Policy Focus for Rural America.” PowerPoint slides
from the presentation are available at
http://www.kc.frb.org/RuralCenter/Conference/02prelim/LinesinSand_present.pdf.
Lines in the Sand is available at
http://www.kc.frb.org/RuralCenter/Conference/02prelim/LinesinSand_paper.pdf.

MetaFund. MetaFund’s vision is to create a collaborative Oklahoma environment of
financial and social capital, citizenship and civil society in which virtually any viable
community, economic, and/or workforce development initiative can be realized. Or, in
the words of the Better Together report (see above), “a virtual community development
corporation [that] serves as a connector and broker, linking civic leaders in counties
statewide with bankers who will provide start-up capital for economic development
projects. The founders created the fund in the recognition that, in forging a prosperous
community, whom you know—your social network—matters more than what you
know.” http://www.metafund.org/.

12

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Metro Outlook, Mid-America Regional Council. A report that measures progress
in the metropolitan Kansas City area and investigates the relationships between
economic, social and environmental data. August 2001.
http://www.marc.org/Metro%20Outlook.pdf.

National Association of Regional Councils. The official organization of America’s
regional councils of government. This is also the home site for NARC’s Institute for
the Regional Community, which conducts research, and the Association of
Metropolitan Planning Organizations. http://www.narc.org.

The New Power of Regions: A Policy Focus for Rural America,
Federal Reserve Bank of Kansas City. Papers and presentations from this conference,
sponsored in May 2002 by the Center for the Study of Rural America and the
Community Affairs Department of the Federal Reserve Bank of Kansas City,
highlight regional efforts and explore policy issues.
http://www.kc.frb.org/RuralCenter/Conference/02program.htm.

Reflections on Regionalism, edited by Bruce Katz. A compilation of essays that
explore environmental, social and governance problems and the regional relationships
that can help solve them. Brookings Institute Press,
Washington, D.C., 2000.

San Juan Forum. Information about this Four Corners regional
organization and issues it has addressed.
http://wrii.fortlewis.edu/sjf/

Skinwalkers, by Tony Hillerman. One of a series of mysteries
(and a recent PBS television show) that creates a sense of place
and insight into Navajo traditions in the Four Corners area.
Harper Paperbacks, 1990.

This Sovereign Land: A New Vision for Governing the
West, by Daniel Kemmis. Challenging questions about how to
resolve land use issues and how to determine public policy
interests are explored by Kemmis, who is director of the Center
for the Rocky Mountain West in Missoula, Montana. Island
Press, 2001.

When City and Country Collide: Managing Growth in the Metropolitan
Fringe, by Tom Daniels. An exploration of issues, land use strategies and manag-

Fort Lewis College in
Durango, Colorado houses the
San Juan Forum.

ing growth in the metropolitan fringe. The author is a professor of geography and
planning at the State University of New York at Albany. Island Press, Washington,
D.C., 1999.

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13

PerSpeCtiVeS
Regional Angles

“E

veryone I surveyed said we need more regional approaches
to community economic development,” said Peter Merrill,
who is active with the Santa Fe Homebuilders Association and

the New Mexico State Homebuilders Association.

“When we talk about
progress, we need to ask,
‘Progress toward what?’
‘What’s our goal?’”

14

“Every community we work in is
already part of too many regional jurisdictions,” said Flo Raitano,
executive director of the
Colorado Rural
Development Council.
“We have regional
councils of government,
business districts, education districts, health districts, transportation
planning districts—all
with different, artificial,
geopolitical boundries.
Instead of talking about
more regions, we need
to look at how to cut
across the silos we’ve
created with all these
regions. We need to
approach the concept of regions with caution.”
These comments were part of a lively
discussion by members of the Community
Development Advisory Committee of the
Federal Reserve Bank of Kansas City, a
diverse group of representatives from the
seven states in the Tenth Federal Reserve
District.
At their fall meeting, guest speaker
Frank Lenk, an economist with the MidAmerica Regional Council of the metropol-

Community Reinvestment

itan Kansas City area, presented information about the content and the process of
developing Metro Outlook, a MARC study
completed in 2000. “Sometimes we just
need to change the whole conversation,”
Lenk said. “When we talk about progress,
we need to ask, ‘Progress toward what?’
‘What’s our goal?’
“We did research to learn what people
value in this metropolitan region,” said
Lenk. “The results were humbling for me
as an economist, because ‘adequate income’
was number eight on the list. But income is
a tool to get the other things that people
want. Land, labor and capital are part of a
cylinder of progress. We no longer find
communities being defined as good places
if they have business that provides jobs.
They attract businesses if they’re good
places to live.
“We made quality of life the organizing
principle of the Metro Outlook report,”
Lenk said. “When we try to isolate the
problems in one geographic area, they only
get worse and spread. Our goal is to create a
system that helps us invest more wisely in
all three of the things that people want—a
just society, a healthy environment and a
sound economy.”
Advisory council member Tom Loy,
founder and president of a unique, bankfunded, state-wide community develop-

ment merchant banking venture capital
firm in Oklahoma, is another advocate of
changing the conversation. “We need ways
to see beyond geographic regions to the
larger picture,” he said. “We need incentives for banks to collaborate on community projects, rather than the disincentives
that the Community Reinvestment Act
now provides. Banks can get credit for
doing a micro project that doesn’t make a
difference in their community, but they
may get no points for collaborating with
five other banks on a macro project that has
a significant impact.”
Loy’s MetaFund organization reflects his
beliefs about how to approach community
issues. Metafund partners with others to
use existing resources and looks for ways
around the barriers—in other words, ways
to finance unbankable deals. “Community
development lending and investment isn’t
something that bankers are traditionally
trained or conditioned or given incentives
to do,” he said. “But they’re much more
comfortable doing it when an organization
such as ours can identify the larger need
and provide the missing financial pieces to
enable banks to participate.”
Not everyone finds it easy to be part of a
broader picture. “When we were asked to
think about regional approaches to community economic development I thought,
‘This will be easy,’” said Mary Randolph,
executive director of for the Wyoming
Rural Development Council. “The
Wyoming Business Council is a privately
managed, state-funded organization with
regional districts. That would seem to lead
to regional cooperation and collaboration.
“But the more I looked at how we func-

tion, the more I realized that Wyoming is
not just a western state, it’s a frontier state,”
said Randolph. “People still have that attitude of rugged individualism that spurred
westward migration 150 years ago. It is difficult for communities to work together,
but we are finding that out of necessity for
survival, they must find ways to cooperate.”
Dan Clark, another member of the
advisory council, a former banker, and
owner of “the company that makes the best
fly fishing reels in the world,” reminded us
that regional approaches work differently in
different areas. “I have businesses in several
communities, and the situation differs in
each of them,” he said. “It’s difficult to set
major policies, because effective regional
approaches are very different in different
places.” He suggested involving alreadyconnected groups such as Rotary, Kiwanis,
4-H and local manufacturing and trade
associations in regional initiatives.
Michael Martinez, with Vectra Banks in
Denver, saw the primary obstacle to
regional cooperation as a need to change
mind-sets. “We can look at regional
approaches and at the state of the economy
in the same ways,” he said. “There’s an old
way, based on fear and anxiety, and a new
way, based on innovation and creativity. We
need to pay attention to the roles the private and public sectors have and recognize
and play to their strengths,” Martinez said.
“I suggest we tie in with extensive
research to find ways to organize around
the artificial boundaries,” said Steve Roling,
senior vice president for the Ewing Marion
Kauffman Foundation. “Our biggest obstacles can also be our biggest opportunities.”

“Our goal is to create a
system that helps us
invest more wisely in
all three of the things
that people want—
a just society, a healthy
environment and a
sound economy.”

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15

PerSpeCtiVeS
AfterWord

T

he Four Corners area has a monument, a place where visitors from all
over the country and the world come to stand in a place where they
can be in Arizona, Colorado, New Mexico and Utah—all at the same

time. People are drawn to the Four Corners area by the uniqueness of that spot,
and by the nearby mountains, canyons, desert, lakes, towns and Indian reservations. They come for the culture and the history and the beauty of the place.
But when travelers come to the Four
Corners Monument itself, they’ve been
known to complain. The toilets are the
portable kind. The availability of food or
drink depends on the weather and whether
the venders think business might be good

Agricultural producers are
looking for ways to add
value to their products.

16

that day. The tables where tribal members
sell jewelry and crafts have been described
as “shabby shacks.” Flagpoles hold state and
tribal flags, and a bronze plaque on a
cement pad marks the official Four Corners

Community Reinvestment

spot. Some tourists expect more.
The monument isn’t directly on the
route to any particular place, but many of
the people who come there travel through
Arizona, where they’ve visited the Grand
Canyon or Canyon de Chelly or other
world-famous attractions.
Complaints about the lack of
facilities caught the attention of
Arizona officials, but they didn’t want to make improvements by themselves.
Ironically, the Four Corners
Monument is a typical regional
story. Arizona wants to do it,
and Utah is also interested.
Colorado might participate,
but only if New Mexico does.
The New Mexico legislature
was supportive, but the governor was opposed. Federal
money is available, but it needs
matching state and local funds.
The Ute Mountain Ute and
Navajo Tribes are actively
involved, but others need to participate
also. Everyone has a stake, but no one can
or will do it alone.
The vision is to have facilities that provide education and comfort at the Four

Corners Monument, and to make it an
attraction that helps bring people and
income to the states and the tribes.
The practicality is that improvements to
the monument require the cooperation and
support of numerous people and multiple
governmental bodies. It’s of interest to
many, but it hasn’t been an easy top priority. Helping to shepherd the complex partnership for this regional effort is a priority
for the San Juan Forum over the next year.
The Four Corners Monument process
illustrates larger questions: What value does
a regional approach bring to community
economic development, to issues of access
to credit and capital and to creating and
sustaining healthy local economies?
As with most of our favorite topics, we
found that there are no simple answers. In
fact, we heard some seemingly contradictory answers that may all be correct.
It seems clear that cooperation between
jurisdictions significantly increases the ability to create an environment in which businesses can thrive, and prosperous businesses

contribute to thriving communities. On
the other hand, it’s true that layers of
regional jurisdictions can lead to voluminous red tape that gets in the way of
healthy business and prosperous communities.
However, it’s difficult to measure the
results of education, networking and
cooperative problem-solving in quantifiable terms. “The San Juan Forum
has focused on projects a couple of
times,” said Ed Scherick, “but its
greatest value to me is in exploring
regional issues, sharing ideas, and
being able to work with a group to
find solutions to problems that I could
never find on my own.”
From people in the Four Corners
area, a central message we heard was
that having a forum through which
people can come together to address

With a population of 38,000,
Farmington, New Mexico is
a regional trade center.

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17

PerSpeCtiVeS

issues has been an invaluable—if sometimes to be able to create the quality of life we
want. We choose to work together, or sepaelusive to define—benefit for the region.
rately, in our local communities. We act in
James Henderson, a co-founder of the San
our communities, and we adopt
Juan Forum, said his basic quesinformal and formal polition is always, “What’s the
cies that affect regional
purpose of what we’re
Cooperation between
economic developdoing if it’s not to build
jurisdictions significantly
ment, intentionally
a better community, a
or not.
better quality of life,
increases
the
ability
to
create
What we’ve seen
and better opportuniand heard indicates
ties for people?”
an environment in which
that effective
We also liked the
approaches to commuMid-America Regional
businesses can thrive.
nity economic development
Council’s approach of asking
include local practices and public
people fundamental questions
policies that recognize and support the need
about what they value as a way to help
determine economic development goals for for local communities, counties and
states—and countries—to work with one
a region.
another.
If we can ask those questions, and
answer them thoughtfully, we’re more likely

18

Community Reinvestment

Someone Said . . .
This country turns its bones to the sky. Ancient turmoils scrawl across every expanse, and
hidden energies heave at its tough hide.
— Adriel Heisey, Photographer, “Hawk High Over Four Corners,”
National Geographic, September 1996
If you are not putting seriously to the test the forms of government you have inherited, if
you are not occasionally replacing them with something more suited to changing
conditions, it is probably because you have lost your democratic edge.
— Daniel Kemmis
This Sovereign Land: A New Vision for Governing the West, 2001
In most cases, the region is nobody’s community. In most cases this means that getting any
action at the regional scale requires creating new collaborative alignments among interests
who previously either didn’t believe that they shared interests in common, or knew it but
felt no compelling reason to act on it.
— Ethan Seltzer
As quoted by Bruce Katz in Reflections on Regionalism, 2000
It is not necessary to have a regional government or a well-ordered organization chart for
very large, multijurisdictional, and multistate regions….while bold political leadership is
essential, of equal importance to the success of these places is patient, persistent and effective civic leadership.
— Robert D. Yaro
“Growing and Governing Smart: A Case Study of New York Region,”
in Reflections on Regionalism, edited by Bruce Katz, 2000
I have spent several years exploring this western landscape….[This exploration] stems from
a deeply held conviction that the Four Corners country has something essential to offer us,
both as individuals and as a society of human beings trying to balance what we want and
what the earth has to give.
— T.H. Watkins, “Hawk High Over Four Corners,”
National Geographic, September 1996

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19

ADDRESS SERVICE REQUESTED

Federal Reserve Bank of Kansas City
925 Grand Boulevard
Kansas City, Missouri 64198