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A P U B L I C AT I O N O F T H E C O M M U N I T Y D E V E L O P M E N T D E PA R T M E N T O F T H E F E D E R A L R E S E R V E B A N K O F S A N F R A N C I S C O

www.frbsf.org/community

VOLUME NINETEEN NUMBER 1
Special Issue on Rural Community and Economic Development

SPRING 2007

Addressing Community and Economic
Development in Rural America

Morphing Rural Community
Development Models

Trends, Challenges, and Opportunities

The Nexus between the Past and the Future

Si Se Puede

Native Community Development
Financial Institutions

Developing Farmworker Housing in the 12th District

Lending for Rural
Development Projects
Infrastructure, Community Facilities, and Affordable Housing

Building a Foundation for Strong Native Economies

Big Lessons from Small Rural Communities
Working to Reduce Poverty Long Term

by Joy Hoffmann

CI Notebook
This publication is produced by the Community
Development Department of the Federal Reserve
Bank of San Francisco. The magazine serves as
a forum to discuss issues relevant to community development in the Federal Reserve’s 12th
District, and to highlight innovative programs and
ideas that have the potential to improve the communities in which we work.
Community Development Department
Federal Reserve Bank of San Francisco
101 Market Street, Mail Stop 640
San Francisco, CA 94105
www.frbsf.org
(415) 974-2765 / fax: (415)393-1920
Joy Hoffmann
Group Vice President
Public Information and Community Development
joy.k.hoffmann@sf.frb.org
Scott Turner
Director, Community Development
scott.turner@sf.frb.org
Lauren Mercado-Briosos
Administrative Analyst
lauren.mercado-briosos@sf.frb.org
RESEARCH STAFF
David Erickson
Manager, Center for Community
Development Investments
david.erickson@sf.frb.org
Carolina Reid
Manager, Research Group
carolina.reid@sf.frb.org
Naomi Cytron
Research Associate
naomi.cytron@sf.frb.org
Vivian Pacheco
Research Associate
vivian.pacheco@sf.frb.org

Group Vice President

T

he more things change, the more things… change! I’d like to take this opportunity
to announce some shifts within the San Francisco Federal Reserve Bank’s
Community Development Department. After over 10 years with the Fed, with
the last two as Community Affairs Officer, Jack Richards moved on in February
to pursue his entrepreneurial goals. Throughout his career, Jack played a significant role
in establishing innovative programs in our District, and he recruited and mentored a stellar
team. Jack will be missed by all of us, and we want to thank him for his many contributions
to the department and offer best wishes in his new endeavors.
It is also my pleasure to announce that Scott Turner has been named Director and
Community Affairs Officer for the Fed’s 12th District. He came to the Bank in 2002 as a
Community Affairs Specialist, then assumed management of the Community Development
staff and was instrumental in establishing a community development research team.
Before joining the Fed, Scott was an Executive Director at Morgan Stanley in New York
City, and prior to that served as the Deputy Commissioner for Policy for New York City’s
Housing Department.
In this issue of Community Investments, you’ll read about the changes that are taking
place in rural areas in the 12th District and beyond. Whether on native lands or in small
towns, rural community and economic development efforts are starting to focus on the
development of internal assets, such as building leadership and entrepreneurial capacity,
and practitioners and policy-makers are increasingly looking for innovative ways to
leverage limited resources to build housing, improve infrastructure, and reduce poverty.
We hope that the initiatives highlighted here will spark further thought and discussion on
how public, private, and nonprofit organizations can better reach remote and underserved
areas to help support sustainable community and economic development strategies.

								

All the best,

FIELD STAFF
John Olson
District Manager
john.olson@sf.frb.org
Jan Bontrager
Regional Manager
Arizona, Nevada, Utah
jan.bontrager@sf.frb.org
Melody Winter Nava
Regional Manager
Southern California
melody.nava@sf.frb.org
Craig Nolte
Regional Manager
Alaska, Hawaii, Idaho, Oregon, Washington
craig.nolte@sf.frb.org
Lena Robinson
Regional Manager
Northern California
lena.robinson@sf.frb.org
GRAPHIC DESIGN
Steve Baxter
Communicating Arts
steve.baxter@sf.frb.org

									
								

Inside this Issue

Joy

Addressing Community and Economic Development in Rural America:
Trends, Challenges, and Opportunities...................................................................3
Si Se Puede:
Developing Farmworker Housing in the 12th District.............................................9
Lending for Rural Development Projects:
Infrastructure, Community Facilities, and Affordable Housing.............................13
Morphing Rural Community Development Models:
The Nexus between the Past and the Future.........................................................16
Native Community Development Financial Institutions:
Building a Foundation for Strong Native Economies............................................21
Big Lessons from Small Rural Communities:
Working to Reduce Poverty Long Term................................................................24

Addressing Community and Economic
Development in Rural America
Trends, Challenges, and Opportunities
By Naomi Cytron

I

n 1908, concerned about the declines in rural America
following urban and industrial expansion, President
Roosevelt established the Country Life Commission
to investigate options for improving the conditions of
rural life. “I warn my countrymen,” he wrote, “that the great
recent progress made in city life is not a full measure of
our civilization; for our civilization rests at bottom on… the
completeness, as well as the prosperity, of life in the country.”1 Nearly 100 years later, in his 1999 State of the Union
Address, President Clinton drew attention to the continued
lagging economic conditions in rural America, saying, “We
must do more to bring the spark of private enterprise to
every corner of America — to build a bridge from Wall Street
to Appalachia, to the Mississippi Delta, to our Native American communities….Our greatest untapped markets are not
overseas, they are right here at home and we should go after
them.”2
“Going after” rural markets is not easy, however. Rural
places pose unique challenges in terms of both economic
and community development. Remoteness, lack of public
infrastructure, and low population densities all make attracting private enterprise difficult. And the sheer diversity of
rural America means that there are no one-size-fits-all solutions. But in recent years the rural community and economic development fields have been working toward bolstering economic opportunities and quality of life in rural
areas through approaches that seek to build upon the unique
strengths and capacities of rural places.
Trends in Rural America
According to the U.S. Department of Agriculture, the
latest estimates indicate that approximately 50 million
people, or one in five Americans, live in rural areas.3 (See
Box 1.1) The share of the rural population in the U.S. has
declined steadily since the 1930s, but in recent decades many
rural areas have nevertheless seen an increase in population,
not a decrease. Rural areas in the Federal Reserve’s 12th District have witnessed particular growth. (See Figure 1.1)
The recent growth in the rural population is driven by
a number of factors. Immigration, which has altered the
demographic composition of many urban areas, has also
changed the face of many rural towns; while in 2003 the
Hispanic population still only constituted six percent of
the rural population, the Hispanic population increased

Spring 2007

dramatically in many rural areas in the 1990s (See Figure
1.2), and is the most rapidly growing group in nonmetro
areas.4 In addition, a number of rural areas in Western states
are increasingly being chosen as retirement destinations,
and as a result have experienced higher than average rates
of growth in recent years. These shifting demographics have
a number of environmental, social, and political implications, including the encroachment onto agricultural and
forest lands, the increased demand for housing and public
infrastructure such as roads and schools, and the challenges
of cultural assimilation and integration.
The economic landscape of rural America has also
shifted in significant ways, and is difficult to characterize
in broad strokes. In a survey conducted by the William K.
Kellogg Foundation in 2001 to assess perceptions of rural
America, the overwhelming majority of respondents expressed the belief that agriculture is the dominant industry
in rural America.5 In reality, though, over the past 30 years,
the proportion of agricultural jobs in rural and small-town
America has dropped in half to compose only six percent of
employment.6 Natural resource extraction has also declined
in many areas. Manufacturing jobs, which accounted for
nearly 20 percent of jobs in rural areas in the late 1970s,
composed 12 percent of jobs in 2005 in those same counties. These shifts are in large part due to global changes in
the siting of manufacturing plants and increases in productivity in both farm-related and manufacturing industries.

What is a Rural Area?

Box 1.1

What do we mean when talking about rural places? Population size, population density, distance from a large metropolitan area, commuting patterns and other measures
can be used to define the “rural” nature of a place. The
United States Department of Agriculture (USDA), which
conducts research on a broad range of topics relevant
to rural America, notes that many researchers and policy
planners have adopted a designation system for “rurality” that includes “all places and people living outside the
primary daily commuting zone of cities of 50,000 people
or more.”16

3

Figure 1.1

Rural Population Change, 1990–2000

In some rural communities, these losses have contributed to widespread unemployment and entrenched poverty.
Rural poverty, though it varies by region and along racial
and ethnic lines, is consistently higher than urban poverty
(See Figure 1.3) and is more persistent. Nearly all of the
counties experiencing persistent poverty, defined as decadeover-decade rates of poverty above 20 percent, are rural and
concentrated mostly in Appalachia, the Mississippi Delta,
the Great Plains, portions of the Southwest, and Native
American reservations. (See Figure 1.4) While the majority
of the rural poor are white, racial and ethnic minorities make
up a disproportionate share of the rural poor; in three-quarters of the 442 nonmetro counties classified as high-poverty
counties in 2000, either a majority of the poor were Black,
Hispanic, or Native American, or it was only the prevalence
of poverty among these minority groups that drove the
county’s overall poverty rate above 20 percent. (See Figure
1.5) Child poverty is also of particular concern in rural areas.
In all, 48 of the 50 counties with the highest child poverty
rates in America are rural, and the gap between urban and
rural child poverty has widened since the late 1990s.7
Rural areas in the West have not, however, faced the
same levels of worker displacement as areas in the Midwest
or the Northeast, and have featured higher rates of employment growth in new industries in recent years. Service sector

4

and retail jobs tied to growing tourist and recreation industries have shown particular growth in a number of Western
rural counties, and harvesting and other agriculturally-related industries continue to offer significant employment opGrowth in the Hispanic Population by Region
(percent change), 1990–2000
Figure 1.2
US
Nonmetro

Southwest

Metro

Northeast
West
Midwest
South
0%

50%

100%

150%

200%

250%

Spring 2007

Nonmetro Poverty Rates are Consistently
Higher Than Metro Poverty Rates
30%

Figure 1.3

Nonmetro

25%

Metro

Assets and Needs in Rural Places

20%
15%
10%
5%
0%
1965

1971

1977

1983

1989

1995

while those in urban areas paid $48,0008 — and farming jobs
typically pay less than half this amount. While growth in
wages in some rural areas in 12th District states has recently
outpaced that in urban areas, the gap in earnings remains
significant in all Western states, and is not made up for by
lower cost-of-living in rural areas.9

2001

portunities. The downside to this story is that these jobs are
commonly low-wage and part-time, leaving many still struggling to make ends meet. In Washington, for instance, nonfarm jobs in rural areas in 2004 paid on average $31,500,

Aggregate statistics mask the wide spectrum of opportunity and experience in places classified as rural. Within
the Federal Reserve’s 12th District alone, communities in
rural areas range from towns in the San Joaquin Valley where
populations are doubling every decade and where job opportunities are found in industries revolving around farming
and value-added food production, to small towns in Oregon
that have seen population loss while experiencing declines in
local employment associated with extractive industries such
as mining and logging. The District is also home to a number
of Native communities, including the Navajo Nation in Arizona. There are also hundreds of remote Alaskan tribes and
villages where Alaska Natives are dependent on fishing and
hunting both for sustenance and income. Towns built near
natural and recreational amenities, with their attendant seasonal tourist flows, abound in the 12th District, too.
The assets and needs of these rural communities are
no less diverse than the communities themselves. Broadly

Most Counties Experiencing Persistent Poverty are Nonmetro Counties

Spring 2007

Figure 1.4

5

speaking, though, there are a number of characteristics of
rural places that complicate the replication of community
and economic development programs and projects typically
employed in urban areas. Tax bases are generally limited in
rural places, which hampers the ability of local governments
to produce and deliver a range of services. This can result in
limited or low-quality public infrastructure, such as roads,
public transportation, utilities, and information technology
systems, which can impede the growth of businesses and industries in rural and remote areas. Low population densities
and geographic dispersion can also mean that community
and civic organizations, such as local libraries and health
providers, have difficulty developing or maintaining operations. There is also a general trend of “brain drain” in rural
areas, with those who attain higher educational levels seeking residence and employment in metropolitan areas rather
than in the rural communities in which they were raised.
As a result, a number of community development
concerns have surfaced in rural areas. Even housing, which
tends to be more affordable in rural areas, poses a challenge
in many rural areas in the 12th District. The 2000 Census
showed that many of the non-metro counties in Northern
California, Oregon, and Washington qualified as “housing

High-Poverty Rural Counties, 2000

stress” counties in 2000, meaning that households were facing
one or more of the following conditions: lack of complete
plumbing, lack of a complete kitchen, payment of 30 percent
or more of income for housing costs, or overcrowding.10 In
those areas seeing population growth, affordability is a major
challenge with demand for housing outstripping supply.
This tipped balance is due in part to limited capacity and
difficulties in financing affordable housing development in
rural areas; for instance, USDA subsidies for multifamily
rental housing have diminished considerably in the past 10
years, resulting in a decline in production from nearly 12,000
units in 1994 to 800 units in 2006.11 In addition, low wages
and limited availability of sites where housing units can be
built complicate the development and maintenance of safe
and affordable housing for the many farmworkers who harvest
fields and process agricultural products. (See “Si Se Puede:
Developing Farmworker Housing in the 12th District”).
Other community development efforts that pose challenges in rural areas include providing funding and technical assistance to entrepreneurs, promoting workforce
development, and improving access to health care and
other social services. As a number of articles in this issue
argue, the development of entrepreneurial capacity may be
Figure 1.5

Racial and ethnic minorities experience disproportionate poverty levels in rural areas, and there are regional variations in the
composition of the poor population in high-poverty areas – those with a poverty rate above 20 percent. This map shows the
majority racial and ethnic composition of the poor population in each high-poverty county in 2000. For example, in counties
shaded in purple, the majority of the poor are Black; in green, the majority of the poor are Hispanic. The diversity both across
and within high-poverty areas means that there is no single recipe for building wealth and assets.

6

Spring 2007

particularly important in helping to build rural economies
and provide living wage jobs. Training workers with the
new skills required for shifting economies and emerging
industries is also critical. Issues surrounding the provision
of health care are of vital importance as well, particularly
in communities with aging populations. Large metropolitan counties have nearly four times as many physicians
per 100,000 residents as do rural counties with only small
towns, and specialized medical care is even more difficult to
access. For communities coping with a rapid influx of new
residents, there is a need for new schools, roads, sewer systems, and emergency services. All of these community and
economic development demands—along with their financial
costs—often surpass the ability of local rural governments to
provide them. This public finance challenge is compounded
by historic limitations in private investment and nonprofit
activity in rural areas.
Shifts in the Community and Economic
Development Landscape
While there are certainly a host of challenges rural America, attention has started to turn to the question of how to adjust
community and economic development strategies to address
the local needs—and build on the local assets—of rural areas.
In particular, rural economic development strategies
have begun to shift. Rural areas have traditionally built economic development plans around offering incentive packages to large corporations and manufacturing plants, which,
in relocating to rural areas, can provide much-needed high
wage jobs and generate multiplier effects in a local economy.
However, policy-makers, academics, and practitioners have
begun to advocate for a more home-grown approach to rural
development that seeks to identify and build upon internal
community assets, such as development of entrepreneurship
capacity. (See “Morphing Rural Community Development
Models”) The National Governor’s Association (NGA), for
instance, has put forth a rural policy agenda that emphasizes
the development of local and regional business clusters,
agricultural diversification, and the promotion of entrepreneurship. The NGA notes that “however they are formed
and implemented, rural economic development policies
must build upon the inherent strengths of rural America,
chief among them are abundant natural resources, close-knit
communities, strong local business networks and a largely
untapped tradition of entrepreneurial creativity.”12
Community development corporations, which often
play a significant role in setting the stage for entrepreneurship as well as developing other community assets, have
become increasingly active in rural areas. It is estimated that
as of 2005, there were over 3,000 rural community development organizations pursuing activities such as housing
development, small business and entrepreneurship training,
transportation assistance, and health care provision.13 This
is nearly double the number of rural community developers
estimated as active in 1998.
Despite this growth, however, rural communities need

Spring 2007

“However they are formed and
implemented, rural economic
development policies must build upon the
inherent strengths of rural America . . .”
additional leadership development and training to effectively
implement programs for change. To address this, several
foundations, including the W.K. Kellogg Foundation and the
Northwest Area Foundation, are devoting resources to help
improve the vitality and wealth of rural communities through
the development of local leadership and entrepreneurial
capacity. (See “Big Lessons from Small Rural Communities”)
The USDA also recently announced a new wave of matching
grants under its Rural Community Development Initiative,
which provides funding for technical assistance and capacity
building for rural community developers across the nation.
Building the capacity of rural communities to implement
community development strategies will ensure that projects
incorporate the values of local residents and respond to local
strengths and needs.
Leadership capacity is not the only challenge in rural
areas; additional financial capacity for comprehensive community and economic development initiatives in rural areas
is also needed. Factors like remoteness and low population
density have traditionally limited the range of financial institutions active in rural areas. Rural community development
activities in areas have thus tended to garner less financial
support from banks, as well as from corporations and foundations, than urban areas14 and have depended heavily on
federal financing that streams through the USDA, such as its
Housing and Community Facilities Programs and its Water
and Environmental Programs. There are, however, a number
of organizations that are seeking to increase rural access to
financial resources. For example, on the lending side, Rural
Community Assistance Corporation works in partnership
with financial institutions to fill financing gaps in rural areas
through a loan fund for community development and infrastructure projects. (See “Lending for Rural Development
Projects”) In response to the financial and economic development needs in Native communities, there has also been
an emergence of Native Community Development Financial Institutions. (See “Native Community Development
Financial Institutions”)
On the equity side, organizations such as the Kentucky
Highlands Investment Corporation have worked to increase
the availability of venture capital and technical assistance
for rural entrepreneurs. These organizations build on the
efforts of federal initiatives such as the New Markets Tax
Credit program and Rural Business Investment Companies
to increase the availability of equity capital in rural markets.
Although critical, this sector remains limited in its ability
to substantially promote and support rural small business
development and innovation. (See Box 1.2)

7

Conclusion
The diversity of experience in rural places demands that
more attention be paid to the dynamics of opportunity in
rural areas, and to appropriately target resources to remedy
the “poverty of services” that often occurs in low-wealth
places and even more so in remote, rural areas. Designing
innovative ways to enhance levels of human capital and boost
the availability of financial capital will be critical to these

endeavors, as will finding ways to leverage limited federal
spending in rural areas; government statistics show that
from 1994 through 2001 federal spending on a per-person
basis from all federal departments and agencies to rural areas
lagged spending to metro areas.15 Developing new avenues
for a range of investments is vital for facilitating the expansion
of economic opportunity and improvement in the quality of
life in rural areas, both in the 12th District and nationwide.

Financing Rural Innovation with
Community Development Venture Capital

Box 1.2

The creation and growth of innovative companies is a path to economic prosperity for many rural regions. It also is a means
to economic opportunity for rural residents. Access to equity capital is a critical component of business entrepreneurship—
young companies need patient capital, such as equity and near-equity, to develop and get their products ready for market.
Rural economies, however, rarely attract traditional venture capital. This is due in part to the structural impediments they
pose for the traditional venture capital model. Because the primary driver of traditional venture capital is profit maximization,
the industry tends to gravitate to geographies that maximize poten­tial investment opportunities and minimize operating
costs; examples include Silicon Valley in California and Route 128 in Massachusetts. Such geographies have a critical
mass of potential investment opportunities and the supporting infrastructure in the form of technological, managerial, legal
and financial exper­tise necessary to take ideas to market. Their proximity to desirable quality-of-life amenities also enables
these geographies to attract venture capitalists, who can minimize travel time and operating expenses by living near their
investments.
By contrast, rural geographies are characterized by limited deal flows and supporting infrastructures, and remoteness that
makes oversight difficult. Because of these structural impediments, the venture capital that exists in rural areas tends to be
developmental in nature. Unlike traditional venture capital, which has a primary objective of financial returns for investors,
developmental venture capital is designed to foster both social and financial returns. In the case of rurally-focused developmental venture capital firms, the social returns are often in the form of economic growth, either general or specifically
targeted at helping low-and moderate-income populations.
Community development venture capital (CDVC) is one form of developmental venture capital that has evolved in rural
areas. Like traditional venture capitalists, CDVC providers make equity and near-equity investments in small businesses.1
However, their investments are predicated on a company’s potential for high-quality job creation for low- and moderateincome individuals as well as its likelihood of rapid economic growth. As a result of this dual-bottom-line, CDVCs are willing
to invest in companies in numerous industries, stages of development, and locations. This flexibility, as well as the operating model that it has fostered, further differentiates CDVC funds from traditional venture capital, and makes this model
particularly well suited to address the structural impediments that rural areas present.
The obstacle to growing more rurally-focused CDVC funds is this model’s need for subsidy. The present economic, political
and normative environments seem hostile to overtly subsidy-based models, particularly those intended to benefit low- and
moderate-income populations. This has limited both the growth of new CDVC funds and the capitalization levels of existing
ones.
The federal government and commercial banks have provided support for this industry, but changes in public policy are
necessary to encourage the continuation of their support. There also are several funding sources that could play a greater
role in capitalizing new CDVC funds, including state governments, pension funds, and individual investors. Once again, public policy is essential in providing incentives for these actors to play a greater role. A well-coordinated policy approach can
result in significant resources for fostering the innovation and entrepreneurship that will enable rural areas to participate
in the knowledge economy.
Note: Adapted from “Financing Rural Innovation with Community Development Venture Capital: Models, Options and
Obstacles,” by Julia Sass Rubin. To read this article in its entirety, as well as other articles on this topic published in the
Community Development Investment Review, please visit http://www.frbsf.org/publications/community/review/122006/index.html

8

Spring 2007

Si Se Puede*

Developing Farmworker Housing in the 12th District
By Vivian Pacheco

T

he community of Mecca, California, gained attention in the 1980s as a site for Cesar Chavez and the
United Farm Workers’ efforts to mobilize for farmworker rights and bring an end to farmworkers’ exposure to crop pesticides. In a recent documentary, Mecca:
Legacy to Cesar Chavez, the town’s unity—formed through
its history of struggle for farmworker rights—is set against
a backdrop of its current challenges, including globalization, industrial restructuring, and urban encroachment on
farmland.
Perhaps one of the leading challenges, however, is providing farmworker housing. The population of Mecca—just
over 5,000 people most of the year—triples every June, as
migrant1 farmworkers come to town to help harvest the
nation’s supply of table grapes. The community has figured
out how to creatively accommodate the population influx
by increasing the number of laundromats and pay phones,
and renting empty lots where migrants can pitch their tents.
Other Mecca residents clear out their garages and backrooms
to rent to the working visitors. These housing solutions may
be workable for unaccompanied seasonal farmworkers, but
where do those who find year-round work live? What about
those workers with children? Despite common perceptions,
many farmworker households do include children, and finding safe and affordable housing is vital to their well-being. In
this article, we examine some of the issues around providing
farmworker housing in the Federal Reserve’s 12th District,
from the barriers to financing temporary housing to the
solutions being implemented in places such as California’s
Coachella Valley and Washington State.
Farmworker housing is a critical issue within the Federal
Reserve’s 12th District, particularly when examined in light
of the importance of the agricultural economy in states like
California, Oregon, and Washington and the role that farmworkers play in contributing to population and economic
growth in rural communities. California, for instance, is the
world’s fifth largest supplier of food and agricultural commodities.2 To harvest these crops, California employs an
estimated 732,000 farmworkers, many of them migrants.3
The farmworker populations in other agricultural regions of
the 12th District are large as well,4 and increasingly, migrant

*Spanish for “It Can Be Done”—A phrased coined by Cesar Chavez and

farmworkers are finding year-round work in rural communities from Eastern Washington to San Diego County. In fact,
more than half of all farmworkers live in the same community all year long—a statistic that stands in stark contrast to
the image of the itinerant farmworker.5 While exact figures
of the farmworker housing need are difficult to track, a significant number of farmworkers and their families live in
overcrowded, overpriced, substandard dwellings, or make
do in cars, tents, or under trees.6
The costs of inadequate farmworker housing are high.
Public health issues are a primary concern—crowded and
unsanitary housing can, for instance, contribute to the incidence of highly infectious conditions such as tuberculosis
and influenza.7 Children of workers may be especially at risk
of contracting such illnesses. Children housed in older, substandard housing may also be at risk of exposure to lead, or
to mold and pests that can contribute to the incidence of
asthma.8 In addition to health impacts, research has shown
that children’s learning ability, attention span, and overall
confidence are strongly correlated with housing quality and
stability.9
Farmworkers and their families are not the only ones who
bear the costs of inadequate housing, however. Agricultural
businesses also can be affected, particularly when the lack
of housing makes it harder to find workers during critical
harvesting seasons. Historically, farm owners provided their
employees with shelter during the harvest, but deteriorating housing structures and code enforcement made them

Farmworkers at a Glance

18

Box 2.1

• The majority of crop workers are men who are on
average 33 years old.
• Most were born outside of the U.S., about 75 percent
of whom were born in Mexico.
• In 2005-2006, the average farmworker earned
approximately $9 an hour19 and the average work
week consisted of 42 hours. The average farmworker
is employed by crop work 34.5 weeks a year. This
totals to approximately $13,120 in annual earnings.
• Approximately 80 percent of workers lack health
insurance.

the United Farm Workers Union

Spring 2007

9

too expensive to maintain. As a result, employer-provided
housing has sharply declined in recent decades.10 However,
growers are realizing that providing affordable housing can
help them attract workers and allow them to develop a stable
workforce that returns annually.11 As described below, farm
owners and agricultural businesses have become key partners
in innovative strategies to provide housing for farmworkers.
Barriers to Providing Farmworker Housing
Providing affordable housing, as well as other infrastructure and services, is critical to ensuring stable economic and
community development in rural places, but a number of
factors create significant barriers to developing housing accessible to farmworkers. Issues revolving around immigration status and the gap between earnings and housing costs
are compounded by a lack of both funding and land for
development.
One key barrier to providing affordable and adequate
housing for farmworkers is immigration status. Approximately three-quarters of farmworkers are foreign-born, and
as many as half of these farmworkers are unauthorized to
work in the United States.12 The lack of legal immigration
status can affect housing opportunities in a number of ways.
For example, the majority of farmworker housing developments are funded by the United States Department of
Agriculture’s (USDA) Rural Development Agency. Federally
funded housing requires lease signers to be legal residents,
shutting out many farmworkers in need. Housing providers have also found that unauthorized farmworkers may fear
that accepting subsidized housing will bring them to the attention of immigration authorities. In addition, continued
debate and tension about how the U.S. should treat undocumented immigrants can affect public support for farmworker
housing programs.
A second barrier, and perhaps the most significant, is
the gap between farmworker wages and housing prices, particularly in high-cost real estate markets like California and
Washington. Approximately 30 percent of all farmworkers
fall below the national poverty line.13 Housing is only affordable when families or workers “double up.”14 For some
farmworkers, earning a low wage means deciding between
housing and sending a significant portion of their earnings
home to support their family.
Exacerbating the problem is a lack of funding for farmworker housing projects. Since the 1960s, $1 billion in federal funds have contributed to close to 800 active farmworker
housing projects across the country. This investment has resulted in 144 existing Section 514/51615 funded projects and
nearly 6,300 units in the 12th District (see Figure 2.1). However, currently, most of the funding is spent on the maintenance of projects built 15 years ago, not on the development
of new projects, despite advocates’ efforts and requests for
funding of new developments. As the number of farmworkers has increased, the gap between the supply and demand
for housing has grown. In addition, construction costs have

10

USDA Section 514/516 Farm Labor
Housing in the 12th District

Figure 2.1

Number of Projects by Location
90
80

4170
Units
On-Farm

70

Off-Farm

60

Unknown

50
40

736
Units

30

725
Units

20
10
0

CA

WA

OR

605
Units

88
Units

36
Units

ID

AZ

HI

Source: Housing Assistance Council, 2006

risen relative to the amount of funding available, which further limits the number of units that can be financed under
existing subsidy programs.
Developers also face significant challenges in securing
land for farmworker housing projects. According to Nadia
Villagran, Director of Community Services for the Coachella Valley Housing Coalition, the lack of funding and the lack
of land are linked. “As a nonprofit, we compete with forprofit developers for land,” she said. “And in many of these
areas, the price of land is unaffordable for ‘affordable’ housing.” Zoning laws that restrict housing development can also
contribute to the shortage of land. NIMBYist or “Not In My
Back Yard” attitudes against farmworkers, low-wage workers,
and immigrants can also derail projects and add to the costs
of planning and construction.
Developing Solutions to Farmworker
Housing Needs
Despite these barriers and challenges, farmworker housing groups are working on ways to improve housing conditions for farmworkers and their families. These solutions,
though not always free from controversy, are responding to
local needs and building on local assets, and range from providing temporary shelter to developing permanent housing
as well as community facilities and infrastructure.

Spring 2007

At one end of the spectrum, government agencies and
farm owners have been developing innovative solutions to
provide short-term housing for migrant farmworkers. Washington State provides one example of this type of strategy.
The cherry harvest during the months of June and July demands an unusually large labor force to quickly pick the
fruit from the branches. Noting the negative impacts of
homeless migrant workers, in 1995 the state government
approved a program that licensed growers to provide camp
sites with sanitary facilities to their workers, who could bring
their own tents for the season.16 This successful program has
expanded into a Rent-a-Tent program that allows workers to
rent a six-person tent, and provides access to a refrigerator,
showers, and toilets. This program has been a cost-efficient
way to provide housing for the quick two-week harvest, and
mitigates the health costs associated with unsanitary housing conditions.
For longer growing seasons, more permanent structures
are needed, but financing these units is a challenge. Since
farmworker wages are low and often unstable, covering the
costs of operations and debt service through rent receipts is
difficult. As such, seasonal housing must generally be free of
debt, despite the fact that grants and subsidies for this type of
housing are scarce. The Coachella Valley Housing Coalition
(CVHC) is one of a handful of affordable housing providers
that has developed seasonal housing in the 12th District.
Recently, CVHC developed Las Mañanitas, a 128-unit
migrant housing project, in Mecca— the only development in
the region targeted specifically to migrant workers. To make
this possible, project development and construction costs
were funded through debt-service free sources, such as the
California’s Joe Serna, Jr. Farmworker Housing Grant and
Farmworker Housing Tax Credits. Throughout the process,
CVHC partnered with Riverside County, which allocated
Community Development Block Grants (CDBG) funds to
subsidize the operating costs of the seasonal housing units.
To maximize resources, Las Mañanitas is located in proximity
to CVHC’s other affordable farmworker housing complexes,
allowing the project and maintenance managers to split their
time between the developments. The proximity also allows

Las Mañanitas Apartments in Mecca, California, a 128-bed migrant
farmworker housing complex, was developed by Coachella Valley Housing
Coalition. Operations are subsidized through CDBG funds.

the complexes to share the community room that houses
a computer lab, a visiting clinic that offer wellness health
checks and prenatal care, ESL classes, and child care and preK education provided by the Migrant Head Start program.
Although in winter months the occupancy level drops to
30 percent, CDBG funds allow the project to continue
operations throughout the year.
At the opposite end of the spectrum are organizations
enlisting broader approaches to housing and community
development for farmworker communities that incorporate
opportunities for homeownership and asset-building. In
the Central Valley, Self-Help Enterprises (SHE) has used a
mutual-help model of producing single family homes that
has opened the opportunity for affordable homeownership to farmworker families. The program allows a family
to exchange their labor for a down-payment, which requires
families to work together and contribute at least 1,300 hours

Overcrowding in Farmworker Housing, Including Crowded Units with Children
(Excluding Dormitory/Barracks, Campsite/Tent
and No Shelter Classifications)
State

Percent Crowded

Percent of Crowded
Units with Children

California

43.1

89.5

Idaho

27.3

100.0

Oregon

40.5

85.4

Washington

57.9

98.7

Box 2.2

These numbers are based on a survey conducted in
1997 with a sample of 2,840. This survey used the U.S.
Census Bureau and American Housing Survey’s definition of crowding: units with a mean of more than one
person per room, excluding bathrooms. In comparison,
the American Housing Survey (AHS) found that only
2 percent of all U.S. households and 3 percent of all
nonmetropolitan households are crowded.

Source: Housing Assistance Council, 2001

Spring 2007

11

The Housing Authority of Chelan County and the City of Wenatchee
operate housing units for both seasonal and permanent farmworkers in
East Wenatchee, Washington.

of labor building homes, in addition to their work and personal schedules, to mutually assist in the construction of
each home.17
Over the past 42 years, SHE has used the self-help
model to construct 5,000 new homes, which in turn has
helped to create a connected community of neighbors who
continue to care and provide for each other. SHE further
supports community development by providing technical
assistance and labor for infrastructure development, most
commonly building safe drinking water sources and sewer
systems. Peter Carey, executive director of SHE, notes that
“investment in housing at all economic levels is investment in community. We see that the children are more
confident and happier, and have the energy and attention
to do their schoolwork. Over the long-term, the up-front
investment will pay for itself many times over. Unfortunately, the USDA Section 502 program, the major source of
funding for the mutual-help housing, is not included in the
2008 proposed federal budget.”
In Washington, U.S. Senator Patty Murray spearheaded
an effort to develop a long-term comprehensive approach to
farmworker housing by establishing the Washington State

12

Farmworker Housing Trust (the Trust). The Trust has adopted
a multi-faceted strategy in their efforts to comprehensively
meet both seasonal-occupancy and permanent farmworker
housing needs, and is unique in that its board is comprised
of equal representation from growers, labor advocates,
local developers, and community members. “Farmworker
housing has been a highly contentious issue for decades,”
said Brien Thane, executive director of the Trust. “But the
Trust has forged a strong coalition with a common mission.
Having labor, employers and affordable housing interests
at the same table working together has changed the tenor
of the discussion, allowing us to move forward on increasing the development of farmworker housing in new ways.”
The Trust has completed a state-wide survey of farmworkers
to measure housing and community issues to ensure their
projects are aligned with farmworkers’ interests— the survey
results are projected to be released this summer.
The Trust is also working to build a Community Capacity Fund which will raise $4 million in 4 years to help increase the rate of production of farmworker housing and
improve sustainability and asset management. The Trust’s
partners have undertaken a number of pilot projects experimenting with innovative strategies such as mixing permanent
and seasonal-occupancy housing, cooperative leasing arrangements among growers, green building, and solar power
generation. In their future plans, the Trust hopes to more systematically collect data on the community benefits of decent,
affordable farmworker housing, such as improved health, education and employment. Such information will help address
neighborhood concerns and strengthen local support.
Conclusion
As Thane noted, the farmworker housing discussion is
changing in many areas of the 12th District, reflecting a
greater appreciation for the need to address the shortage of
housing in agricultural rural areas. This change in the discussion has enabled new programs to emerge. Partnerships between local and state governments, employers, developers,
social service providers, and community organizations are
leading to comprehensive projects that can help integrate
farmworkers and their families into their communities. The
wide range of services offered contributes to safe, healthy
and stable housing, and opens up new opportunities to children of farmworkers. Ultimately, these partnerships and solutions can have a positive economic and social impact on
rural communities throughout the 12th District.

Spring 2007

Lending for Rural
Development Projects

Infrastructure, Community Facilities, and Affordable Housing
By Robert Longman, Credit Officer, Rural Community Assistance Corporation (RCAC), a nonprofit CDFI Loan Fund.

L

ending for community development projects in rural
areas presents unique challenges and opportunities.
A number of complexities arise because rural communities often lack the organizational infrastructure
and capacity to plan, undertake and manage community
development projects. Community development projects
in rural areas may consist of infrastructure projects such as
water, sewer and solid waste, community facilities to house
essential services such as health care, public safety and education, as well as affordable housing projects. In cities, these
types of projects are typically planned ahead of need and
financed by bonds supported by a fiscal base, and services
are often provided by a single governmental body. In rural
areas, however, services and infrastructure may be provided
by a number of different entities, including nonprofit corporations. These issues affect the ability of rural entities to
finance and develop housing and other projects essential for a
community’s economic development and overall viability.
Rural Community Assistance Corporation (RCAC),
a nonprofit CDFI Loan Fund that operates in 13 Western
states including all the states in the Federal Reserve’s 12th
District, seeks to overcome these barriers to financing community development projects in rural communities. Supported through partnerships with public and private entities,
RCAC operates a Loan Fund that helps meet the capital
needs of nonprofits and municipalities engaged in a range
of projects in rural areas. With over 25 years of experience of
service in rural areas, RCAC has learned important lessons
about creating opportunities for banks to meet the credit
needs of rural communities, either on their own or in partnership with groups like RCAC.

and permanent financing funds. Nonprofit loan funds like
RCAC and local community banks are good sources.
The community of Mineral in Northern California’s
Sierra Nevada foothills wrestled with the issue of finding
predevelopment funds when it sought to upgrade its water
system. Redwood water storage tanks, sited on a hillside
above the picturesque community of 300 residents, were the
community’s sole water storage for a privately-owned water
system constructed in the 1920s. The system had fallen into
a state of disrepair over the years, resulting in a Health Department boil water notice, a building moratorium, high
insurance rates and unreliable water service. In 2002, the
local Water District decided to purchase the system from the
private owner, but because it had no experience in running
a water system or in obtaining financing for improvements,
the District Board faced a formidable task.

Infrastructure Projects
Long-term financing for infrastructure in rural communities is typically provided by federal or state programs
that provide below-market interest rates and grants. However, these funds are typically not accessible until a project
is ready to start construction. Therefore, small municipalities and other service provider entities often need to borrow
funds for feasibility studies, environmental reports, legal
costs, design engineering services and other predevelopment
expenses in order to access federal or state construction

Spring 2007

Mineral, California was able to upgrade its water storage system
through funding from bank, nonprofit, and government sources.

13

The financing solution came from RCAC and a local
community bank, which provided the foundation for grant
funding to upgrade the water system. First, a local community bank in Red Bluff, California, was able to make a short
term loan for the system acquisition. RCAC was then able to
make a predevelopment loan for a preliminary engineering
and environmental report, which were necessary for the District to apply for permanent financing from federal or state
agencies. The short term bank loan was also repaid as part of
the RCAC loan. The District was then able to secure United
States Department of Agriculture (USDA) Rural Development program funding as well as emergency grant funding,
resulting in an approximate 70 percent grant for the overall
funding needed to replace the deteriorated system. Only two
years after funding approval—extremely fast for this type of
project—the community had a modernized system in place.
Today, Mineral has a bright future with a safe and dependable water supply, adequate fire flow protection, lower insurance rates, and renewed capacity for new construction.
In many rural towns, lack of critical infrastructure limits
other forms of community and economic development.
Mineral was fortunate in having a local community bank
that was willing to provide the initial funds to start the ball
rolling, a nonprofit loan fund that could provide funding
for predevelopment costs, and extra grant funds from USDA
that made the water rates feasible for end users. The effort
provides an excellent example of marrying several types of
funding from bank, nonprofit, and government sources to
provide for a basic infrastructure need.
Community Facilities
Providing essential services like health care, education,
and public safety in rural areas is difficult principally due
to lack of economic feasibility. Primary facilities or services
may be available in larger communities within a reasonable
distance, but localities may only be able to support smaller
scope facilities. For example, most small communities lack a
hospital but may be able to support a satellite clinic, and students may need to go some distance to attend high school,
although elementary grades are available locally. To finance
even these smaller scale projects, rural entities often need to
find innovative ways to leverage financial resources.
Although financing for these types of community facilities is far from mainstay lending, government guarantees
provide an excellent mechanism for private lenders to be
involved in these worthwhile projects. For example, lenders can utilize the USDA Rural Development Community
Facilities guaranteed loan program, which provides a 90
percent guarantee. Not only is risk greatly reduced, but the
guarantees are readily marketable on the secondary market.
USDA also provides other guaranteed loan programs for
water/waste projects, business, industry and multifamily
housing. USDA guaranteed loan programs may also be utilized with direct agency funding, resulting in a lower interest
rate when necessary for project feasibility.

14

New medical facilities in Colusa, California, financed through
USDA guarantees.

The northern California farming community of Colusa
was able to leverage USDA guarantees when it launched an
effort to retain its hospital. Many rural community hospitals
have closed over the last decade due to lack of economic viability and an inability to attract and retain health care professionals. When the absentee owner of Colusa’s hospital
announced plans to close the facility, the citizens of Colusa
decided to make every effort possible to save their hospital.
Despite lack of experience in hospital operations or finance,
the citizens formed a nonprofit corporation for the purpose
of purchasing the facility. The nonprofit succeeded in negotiating a framework for purchase and resolved myriad regulatory issues, but lacked the financing necessary to complete
the transaction. RCAC was able to utilize the USDA Rural
Development Community Facilities guaranteed loan program, in conjunction with USDA direct funding, to structure a long term loan. On the day the hospital was scheduled
to close its doors, the loan closed and the hospital remained
in operation. Today, some five years later, the hospital has
not only remained viable but just completed two new medical arts buildings on the hospital campus to provide much
needed space for health care providers. RCAC was involved
in this project also, this time as the construction lender for
the project with USDA providing the permanent financing.
In financing a project, it is important to note that facilities such as medical clinics, charter schools, and assisted
living facilities produce revenue streams and can carry long
term debt. But this is not always true of all the community
facilities needed to support rural development. For example,
community centers, police facilities, and libraries are largely
non-revenue producing and generally cannot carry debt, and
therefore are typically provided by public bodies through
revenues generated by a tax base. In rural areas with limited
availability of public financing, innovative mechanisms are
needed to finance these types of facilities.

Spring 2007

Affordable Housing
Most rural communities are in dire need of both single
family and multifamily affordable housing. In urban areas,
affordable units can often be cross-subsidized by higher-cost
housing within a development; in rural areas this is generally
not an option, and more subsidies are needed. Cost writedowns, such as those provided through self-help housing
programs and Low Income Housing Tax Credits (LIHTC),
represent excellent mechanisms for providing affordable
housing in rural areas.
As with community facilities, nonprofit loan funds can
play an integral role in both single family and multifamily
affordable housing development. Nonprofit loan funds are
particularly important in providing financing for raw land
acquisition and predevelopment expenses. But they can’t do
it alone. Bank funding is often needed to provide the larger
loans necessary for site development of a single family subdivision or construction of a multifamily project. And, in
most instances, funding is also needed from federal or state
programs that can provide forgivable loan or grant funds
needed to write-down single family mortgages or rents in
multifamily housing projects.
A good example of an affordable single family housing
development bringing all of these resources together is near
Marysville in Yuba County, California. A nonprofit affordable housing developer had the opportunity to acquire a
subdivision tentatively mapped for 101 lots. RCAC was able
to complete the acquisition loan and also provide needed
predevelopment funds; however, the site development loan
amount needed was in excess of the nonprofit loan fund
capacity. A major bank stepped up to provide a loan for
the site development work. The housing is currently being
developed via the USDA self-help housing program with
lot sales repaying the RCAC and bank loans. The self-help
participants provide sweat equity, and with the use of other
federal and state resources, the entire subdivision will serve
low- and very-low-income families.
In high cost rural areas like Sonoma County, California, it is particularly difficult to develop affordable housing,
and even more layers of financing are necessary. In Santa
Rosa, RCAC worked with a local nonprofit affordable housing developer to develop a 56 unit multifamily project. A

Spring 2007

Nonprofit loan funds can play an
integral role in both single family
and multifamily affordable housing
development.
local bank provided a loan for 80 percent of the acquisition
cost, and RCAC was able to offer a loan for the remainder
as well as for some predevelopment expenses. The State of
California, through its Department of Housing and Community Development (HCD), provided additional predevelopment funds. The development subsequently received an
allocation of LIHTCs, which is the mechanism that enables
the housing to be affordable. A major bank working with
the CalHFA state bond program was able to provide favorable construction financing as well as a portion of the long
term financing. Other funding resources included the HCD
Joe Serna farmworker grant program, HOME funds, AHP
funds, CDBG funds and state MHP funds. The project
was successfully completed and provides affordable housing for families whose incomes range from 30 to 60 percent
of county median income, with 14 units set aside for agricultural worker households and seven units set aside for
households with a developmentally disabled or mentally ill
family member. While the multiple sources of funding and
partners made this project extremely complex, the end result
was housing for a population that would otherwise not be
able to afford to live and work in the area.
As these few examples show, there are many opportunities for banks, nonprofit loan funds and federal and state
programs to work together to finance the various elements
needed to not only sustain the viability of our rural communities but to provide opportunities for economic growth.
Creation of high-wage jobs and retention of youth in rural
areas are critical, and are all the more likely if essential services and housing are available. Innovative partnerships
between various lending sources can ensure that rural areas
will have the facilities and infrastructure to support a vibrant
future.

15

Morphing Rural Community
Development Models
The Nexus between the Past and the Future
By John C. Allen, Ph.D., Director, Western Rural Development Center

R

ural community development has a long and diverse
history in the United States and encompasses a
wide range of objectives ranging from solving
local problems, addressing inequalities of wealth
and power, and promoting democratic values and practices
to improving the potential of individual residents and
building a sense of community.1 Given these diverse goals,
community development has been defined as economic
development, political empowerment, integrated service
provision, comprehensive planning, as well as job training
and housing programs.2 These diverse objectives and
definitions have often left rural places questioning what is
in their best interest when it comes to local and regional
development.
Traditional rural economies were successful when they
effectively captured the income generated from local farms,
ranches, mills, fishing, and industries and provided products
and services that met the needs of local residents.3 As rural
economies began to undergo economic, social and demographic changes—such as industrial relocation, migration
from urban areas, increased competition for development
monies, and an increase in social pathologies such as rural
crime4--communities struggled to respond.
Rural community and economic development strategies that were established to address these changes typically
focused on enhancing the profitability of agriculture and
industrial recruitment.5 But these approaches have in many
cases been unsuccessful, and found to be short-term solutions to long-term problems. Industrial recruitment, for

instance, has played out in many places as a game of winners
and losers, sometimes simultaneously, as rural communities
used local and state resources to entice manufacturers to relocate to their communities.
Today, new models of rural economic development
are emerging to deal with the changing landscape of rural
economies. These models are linking past, current, and future
strategies together as they attempt to provide rural communities an opportunity to create a new and invigorating future.
Needs-Based vs. Asset-Based
Community Development
One conceptual framework gaining ground in rural economic development is “asset-based” development.6 This
framework, originally developed based on experiences in
inner-city neighborhoods, reorients development from a
“needs-based” approach. Needs-based models seek to identify weaknesses in a local community and then implement
strategies to overcome those weaknesses. John Kretzmann
and John McKnight, co-directors of the Asset-Based Community Development Institute at Northwestern University,
suggest that this method of mobilizing citizens focuses on
negative characteristics of a community and demoralizes
local residents, thus limiting proactive action at the local
level (See Figure 4.1). They go on to suggest that focusing on
local assets, instead of needs and deficits, allows residents to
identify possibilities for change that they can control, and
energizes residents to take action.
Figure 4.1

16

Spring 2007

While the needs-based approach focuses on garnering external resources to solve problems, the alternative asset-based
approach looks for residents’ personal skills and dreams and
links them to action through a public articulation of these
local assets. The view of the individual is that of a producer
or owner rather than that of a consumer or client. While
the differences between owner and producer, and consumer
and client may seem small, they provide a dramatic shift in
where responsibility for the future lies. Financial resources
are also viewed differently within the assets-based model;
grants and loans, for instance, are seen as gap-filling instruments, rather than as guiding forces for the direction taken
by the community.
The concept of asset-based community development is
rather straightforward, even if its implementation can be difficult. In this approach, a community first organizes itself
to identify local assets and, once these are identified, the
community residents become mobilized and reorganize
their local assets to create a positive future. Local assets
may include individual, associational (voluntary organizations), institutional, economic (including hidden economic
assets such as the transfer of wealth upon death), cultural
and historic, and natural resource assets. Representatives
of the community then map the assets for visual presentation to the community. Generally a large town hall meeting
is organized and local residents collectively examine their
community’s assets and identify activities that are aimed at
improving their lives. Examples of activities can include new
businesses, recreational facilities, health care cooperatives,
or other forms of community development.
Pursuit of these new activities often requires enhancements of community networks. When new relationships are
built or emphasized in a rural community or region, they
can develop new norms for interacting and increase trust
among residents. These changes at the local level create an
environment for mobilizing local citizens around their current assets, rather than dreamed-of assets that don’t exist or

Asset-Based Community Development

Spring 2007

that aren’t under the control of local residents. This model
of self development (See Figure 4.2) has been used across the
United States and in countries as varied as Romania, Australia, and India. The important point in the asset-based model
is that mobilization of local citizens is a key component of
local development efforts.
Fostering Entrepreneurship in Rural Areas
Drawing upon the concept of asset-based development,
new models are emerging wherein many rural economic developers have begun drawing upon local assets in fostering
entrepreneurship within their community. These contemporary models of rural economic development have several
methods in common. First, they view industrial recruitment
as a secondary activity for successful rural economic development. Second, they view local entrepreneurs as the foundation for developing a viable economy in the future. Third,
they focus on local assets of the community and region. Finally, they pay particular attention to enhancing local and
regional relationships and networks as they create their own
future. Several of these models will be discussed below.

Economic Gardening
The first model, known as “Economic Gardening”,
evolved from a changing economy in rural Colorado. In
1987 a recession was occurring and the largest employer in
Littleton, Colorado, laid off thousands of employees. According to local residents, there were nearly a million square
feet of vacant retail space and downtown vacancies were approaching 30 percent.7 The town of Littleton began using
local resources to grow their own jobs through entrepreneurial activity­—Economic Gardening—instead of recruiting
them from outside the community, or Economic Hunting.
The idea evolved from work by Dr. David Birch at MIT who
argued that a majority of all new jobs in any local economy
were produced by small local businesses. The core elements

Figure 4.2

17

While the needs-based approach focuses
on garnering external resources to solve
problems, the alternative asset-based
approach looks for residents’ personal
skills and dreams and links them to
action through a public articulation of
these local assets.
of Economic Gardening are: 1) providing information, infrastructure and connections for local growth companies; 2)
providing connections between industry and academia; and
3) focusing on quality of life and amenities.
The Littleton community assumed that not only were
most industrial recruitment efforts unsuccessful but that
there was a “darker side of recruiting that bothered them”.8
The dark side of business recruitment as they saw it was that
these highly mobile businesses were looking for rural towns
with cheap land, free buildings, tax abatements, and especially low-wage labor. Their experience had been that once
the wages started improving the companies would often
move to where costs were even lower, which often times
meant moving to “Third World countries”.9
Yet as Littleton embarked on a new model for local economic development, several issues emerged that challenged
some of their thinking. They found that only three to five
percent of the companies being started were high-growth
companies and yet they created a majority of the new employment. The term Dr. Birch coined for these high-growth
companies was “gazelles”.10 This was a turning point for
the community as they “got out of the small versus large
debate”.11 After studying characteristics of high-growth
companies the community found that it was not the size
of a company that predicted business success and growth,
but the focus on innovation, new ideas and processes, and
unique products. Since then, Littleton has been successful
in creating high-quality jobs and maintaining a high quality
of life. A diverse cross section of businesses and jobs have
been created or expanded, ranging from businesses selling
Scottish and Irish merchandise to high-end playthings for
children such as elaborate pirate ships, space ships and Victorian mansions costing from $30,000 to $90,000. These
businesses illustrate the concepts of innovation and uniqueness stressed by Economic Gardening advocates.
However, the very proximity of Littleton to Denver, and its
approximate size of 20,000 people, means that Littleton’s approach may not represent an appropriate model for small, geographically isolated rural communities that are still stuck in the
“commodity trap.” The commodity trap can be described as a
community that is tightly linked to resource extraction where

18

price is the only variable of importance. In these communities additional models have emerged that potentially deal
with the issue of scale and historical economic conditions.

Enterprise Facilitation
Another asset-based model that has seen success in very
rural communities is derived from the work of Ernesto Sirolli, who has exported his community-based model of economic development across the globe. His model is called
“Enterprise Facilitation”.12 In the enterprise facilitation
model, local community facilitators are identified and provide moral and technical support for residents with dreams
of becoming entrepreneurs. Where numerous models of
rural economic development are action-oriented, this particular model relies on word of mouth to advertise the availability of an entrepreneurial facilitator. Enterprise facilitators
are “passive” in that they do not initiate any projects until
a committed individual comes forward with the enthusiasm
to move the idea for a new or expanding business forward.
After this individual comes forward, the facilitator helps
the individual find a “team” to help with all of the functions that the individual may not have the skills or interest
in completing for a business to be a success. The facilitator
helps build the team to support the potential entrepreneur.
Then the facilitator provides support to the potential entrepreneur by developing a formal business plan and securing
financing for the business. This model focuses on individual
entrepreneurs who have dreams (assets) of owning their own
business in a rural community.

Spring 2007

Data has suggested that developing
local coalitions focused on supporting
entrepreneurial activity locally increases
the number of jobs created as well as the
benefits paid for the newly created jobs.
An example of the businesses supported by Enterprise
Facilitation is La Dolce Vita (The Sweet Life) in Baker City,
Oregon, where Enterprise Facilitation was the base of the
BEGIN, or Baker Enterprise Growth Initiative, project. Baker
City is a very remote community in eastern Oregon traditionally based in agriculture, logging and mining. Donna Stone’s
new business focuses on roasting and creating unique coffee
blends. She sells much of her coffee to her sons who have
drive-through coffee shops in four eastern Oregon communities, and also sells locally and through mail order (www.
oregonmade.net). She credits her success to the support she
received through local enterprise facilitation.

Hometown Competitiveness
Based in Lincoln, Nebraska, the Hometown Competitiveness Collaborative (HTC) is another model of rural
community and economic development. The national HTC
model is a capacity-building strategy and its outcome is to
build community capacity to support local entrepreneurs
and enhance the local economy. As their materials state,
“HTC is about people development”.13 The HTC process
is built on the foundation of four main tenets. They are: 1)
mobilizing local leaders; 2) energizing entrepreneurship; 3)
capturing wealth transfer; and 4) attracting young people.
Their philosophy is that small rural towns must tap into a
diverse leadership base if they are to be competitive in the
twenty-first century. They, as do the economic gardeners,
believe that too many rural communities invest in businesses that export rather than build local wealth. Therefore the
HTC provides a variety of training programs to help communities support their local entrepreneurs.
The HTC program also works with communities to develop planned giving structures as a means to capture the
local wealth that is transferred upon the death of a resident.
Their research shows that a window of opportunity exists for
communities to access these monies.14 These local financial
assets can be the bedrock for future economic development
activities. Community foundations can play an important
role in rural communities as a vehicle to identify local wealth
and to provide a mechanism for planned giving to the community. The HTC sets a target goal of converting at least five
percent of the local wealth into charitable assets endowed in
community foundations to fund community and economic
development.

Spring 2007

The final tenet of the HTC is youth attraction. Many
rural communities see their young residents leaving the area
because of a lack of economic and social opportunities. The
HTC program provides communities with training to retain
rural youth in their community through youth engagement,
creating career opportunities and entrepreneurial support,
and nurturing a sense of ownership in the community’s
future leaders.
Ord, Nebraska, provides an excellent illustration of a
community that has applied the HTC concepts to local
rural economic development. Ord is a primarily agricultural
community that has seen its population age and its young
residents leave with little hope of returning over the past 100
years. However, after organizing the community to focus
on entrepreneurship and identify those businesses with potential for growth, the community has seen an increase in
its population and has been successful in developing local
businesses. In addition, Ord succeeded in its efforts to recruit a call center. This success, according to local residents,
was linked to the community’s support of entrepreneurial
activity. Ord has seen 10 young couples relocate to its town
of about 2,200 people since initiating HTC, with six of the
new couples receiving some form of relocation assistance
from the Valley County Foundation. One couple bought
the practice of a retiring dentist. The capture of local wealth
and transference to a new generation of entrepreneurs is
providing a renewed entrepreneurial attitude among many
residents; this outlook has recently resulted in the development of an ethanol plant that will create 35 permanent jobs
in the community.

19

Community-Based Entrepreneurial Training
Another model of community and economic development is community-based entrepreneurial training and
support. This model, originally called EDGE (Enhancing
Developing and Growing Entrepreneurs) and first launched
in Nebraska (http://nebraskaedge.unl.edu/), has now been
adapted in the West through support and facilitation of the
Western Rural Development Center (http://extension.usu.
edu/wrdc). The Western EDGE program and the EDGE
program in Nebraska focus on developing local community
capacity to identify emerging and existing entrepreneurs and
provide technical support to them.15 Research conducted on
this model illustrates the importance of building community capacity and culture to support entrepreneurial activity
in rural communities and regions. Statistical data has suggested that developing local coalitions focused on supporting entrepreneurial activity locally increases the number of
jobs created as well as the benefits paid for the newly created
jobs.16 Drawing upon an asset-based approach the Western
EDGE model has five primary objectives. They include:
1. Assisting entrepreneurs create and evaluate their business plans.
2. Assisting new and current small business owners develop
and implement their business plans, and plan for business growth and expansion.
3. Providing program participants with follow-up support
from their local communities.
4. Creating and retaining jobs through the start-up and expansion of small businesses.
5. Facilitating community capacity building by enhancing
the structural field around entrepreneurial endeavors.
Through a conscious effort of organizing a coalition
of local citizens, businesses, and service providers a community changes its network and relationship structures,
providing a foundation for the emergence and support of
entrepreneurial activity. A coalition that represents the diversity of the community provides a structure for sustained
support of new entrepreneurial efforts. An example of how
the Western EDGE or EDGE program operates on the
ground is in North Platte, Nebraska. North Platte created
a local coalition including local lenders, media, main street
and home-based businesses to support entrepreneurship in
their rural community. This coalition identifies potential
entrepreneurs, supports a thirteen-week training course and
provides follow-up services for those initiating a new or expanding business. Local lenders provide scholarship support
for participants, reduced-interest-rate loans and an environment of moral and strategic support for the new businesses.

20

One example of a business supported by this coalition is
the Fire House Gym in North Platte. The gym had been
in operation under previous owners for many years. After
participating in the EDGE program, the owner saw an increase in revenues of 7.4 percent the first year and 15.3
percent the second year. A personal training business also
evolved as locals saw the emerging interest in physical fitness in their community.
Conclusion
As these new models illustrate, rural community and
economic development is taking on new forms. While many
states still focus their public resources on business recruitment, the new models successfully use public and private
resources to develop community capacity for fostering and
sustaining local entrepreneurial activity. As opportunities for
innovation in rural communities emerge, identifying local
assets and reorganizing the social and economic structure
around unique products and services may provide a foundation to support small entrepreneurial efforts as well as fastgrowing businesses in rural areas.
Lenders and public officials interested in generating
new economies and job creation may find it more effective
to work with a community and use public resources to fill
in the gaps of the community’s local resources. Financial
institutions have an important role to play in supporting
the emergence of rural entrepreneurship. The roles include
participation in local coalitions focused primarily on supporting entrepreneurial activity in their community, identifying potential entrepreneurs, and providing guidance for
business plan development and financing options for these
future business owners. Lenders can also support and help
develop local foundations for wealth transfer to provide alternative funding support for entrepreneurial activities, and
CRA-motivated loans and investments may be one way to
leverage local wealth transfer and capacity building in this
particular area. To maximize the impact of their individual efforts, lenders, public agencies, and the private sector
will be more successful creating new business and jobs by
working together and leveraging their combined resources,
and by focusing on local assets, local innovation, and local
uniqueness.

John C. Allen is the director of the Western Rural
Development Center located at Utah State University,
and professor of Sociology in the Department of
Sociology, Social Work, and Anthropology at Utah
State University. Dr. Allen has conducted research on
and worked with rural communities for over 20 years.

Spring 2007

Native Community Development
Financial Institutions

Building a Foundation for Strong Native Economies
By Carolina Reid

A

couple of years ago, the Community Affairs
Department of the Federal Reserve Bank of San
Francisco held a series of meetings with tribal
leaders to discuss barriers to mortgage lending
on Native lands. As an icebreaker, participants were asked
which movie title best characterized their ability to access
credit for homeownership. The resulting list of movies was
long and varied, and included such titles as “Smoke Signals,”
“Dream Catcher,” “Home Alone,” “The Road to Nowhere,”
and “The Good, the Bad, and the Ugly.” The titles provided
apt metaphors for the frustrations of tribal members and
pointed to the continued lack of access to credit and capital
in Native communities.
The Native American Lending Study, published in 2001
by the Community Development Financial Institutions
Fund (CDFI Fund), documented for the first time the true
scale of the problem, noting that the “lack of access to capital and financial services” was a significant factor limiting
economic development on Native lands.1 The study found
an “investment gap” of $44 billion, and revealed that more
than 60 percent of respondents felt it was “difficult” or “impossible” to obtain a small business loan. The study also
pointed to the lack of basic financial services on reservations—15 percent of those surveyed reported that they travel
more than 100 miles to reach a bank or automatic teller machine. In its analysis of the problem, the study documented
17 barriers to providing credit in Native communities, including the use of trust land as collateral, uncertain tribal
commercial laws, high levels of poverty, a lack of financial
education, and cultural issues.2
For many mainstream financial institutions, overcoming these barriers has been difficult. In Native communities that have not yet adopted a standard set of commercial
codes and lending guidelines, it can often take several years
to garner tribal support and establish the legal infrastructure
needed to facilitate private capital investment. In addition,
the product needs of Native communities tend to be specialized, and in many cases loans require significant oversight and technical assistance in order to be successful. The
costs associated with providing these types of small scale,
time intensive loans often outweigh the returns that can be
generated from lending on Native lands. Historical distrust

Spring 2007

between banks and tribes can further impede the development of successful business relationships.3
This is where Native Community Development Financial
Institutions (Native CDFIs) stand to make a difference.4
Across the country, Native CDFIs are creatively addressing
the financial services needs of Native communities by
recasting tribal sovereignty and diversity as assets rather
than liabilities. And, if recent numbers are any indication,
there may soon be a reason for a more optimistic set of
movie titles. In the last five years, the number of certified
Native CDFIs has grown four-fold, from nine in 2001 to
forty today. Another 60 or so Native financial institutions—
including credit unions, commercial banks, and revolving
loan funds—provide credit and services on Native lands.
(Many of these are “emerging” CDFIs, which means that
they are working towards certification.) A large number of
these Native financial institutions are located within the
Federal Reserve’s 12th District, including twelve out of the
forty certified Native CDFIs.5 (See Table 5.1)

Certified Native CDFIs Located in
the Federal Reserve’s 12th District

Table 5.1

Affiliated Tribes of Northwest Indians
Economic Development Corporation
Alaska Growth Capital
Cook Inlet Lending Center
First Hawaiian Homes Federal Credit Union
Haa Yakaawu Financial Corporation
Hoopa Development Fund
Hopi Credit Association
Kulia Ohana Federal Credit Union
Lokahi Pacific
Molokai Community Federal Credit Union
Navajo Partnership for Housing, Inc.
Valley Credit Association

21

Often referred to as “nation building,”
this approach focuses on building effective
governing institutions and articulates
a long-term development strategy that
incorporates tribal values and ownership.

The growth in Native CDFIs has been remarkable, and
reflects a broader shift in thinking about how to promote economic development in Native communities. Often referred
to as “nation building,” this approach focuses on building
effective governing institutions and articulates a long-term
development strategy that incorporates tribal values and
ownership. This approach differs significantly from the
“standard” model which relied on support from outside of
the Tribe—usually in the form of government grants—to provide short-term solutions to the problems of poverty on the
reservation. According to researchers at Harvard University,
the “nation building” model promotes economic development from within, and creates an environment in which development projects are more likely to succeed and remain
sustainable over the long term.6 Elsie Meeks, the Executive
Director of First Nations Oweesta Corporation7 (Oweesta),
has provided perhaps the most eloquent expression of this
shift in thinking: “So many tribes have existed by selling
poverty. We’ve gotten our federal support, and our grants
and all that, by being poor. . . .We’re not selling poverty
anymore. The message is about opportunity.’’8
Native CDFIs mirror this new focus on opportunity and
ownership, and build on Native strengths to develop and
deliver financial services. Unlike most mainstream financial
institutions, Native CDFIs are vested in the community and
can tailor their products to the local market. In addition,
Native CDFIs often provide a continuum of services associated with making and sustaining a successful loan, including
financial education, credit counseling, small business training, and ongoing technical assistance and support. These
“high-touch” services are particularly important in Native
communities, since residents often have minimal business
expertise, a lack of collateral, and poor or no credit histories.
Native CDFIs can further target their training by developing culturally appropriate materials and providing business
models that recognize the unique needs of reservation economies. For example, recognizing that curricula developed
for small businesses in urban areas wouldn’t work for their
community, Four Bands Community Fund in South Dakota
created a comprehensive business development class that focuses on starting and growing a business in a remote, economically distressed reservation community.9

22

According to Bettina Schneider, a graduate student at
UC Davis studying the emergence of Native Financial Institutions in the United States and Aboriginal Financial Institutions in Canada, Native CDFIs also lay a foundation for
greater tribal sovereignty and self-determination.10 “Many
Native CDFIs are catalysts not only for economic development, but also for nation building,” she notes. “By incorporating tribal values into financial education curricula, aligning private capital with tribal goals, and establishing a rubric
of ownership and self determination, several Native CDFIs
are making nation building a focal point of their work.”
Building a Strong Foundation
for Native CDFIs
The rapid growth in the number and capacity of Native
CDFIs reflects a sustained effort on the part of the CDFI
Fund, as well as a number of partner institutions, to provide
the necessary funding and training to tribes interested in developing their own financial institutions.
Building on recommendations in the Native American
Lending Study, the CDFI Fund has been working to promote the development of Native CDFIs by providing training administered through partnerships with other organizations as well as monetary awards (see below). The Native
Communities Financing Initiative, a partnership between
Oweesta and the Opportunity Finance Network (formerly
known as National Community Capital Association), is a
comprehensive training program that provides technical assistance to Native individuals and organizations interested in
starting a CDFI.11 Recognizing that starting a Native CDFI
is rarely about simply capitalizing a loan fund, the program
helps create the institutional foundation for a strong CDFI.
For example, the program helps tribes develop strategies for
educating their leaders and council about the role of CDFIs,
developing Uniform Commercial Codes and procedures for
resolving business disputes, creating independent judiciaries,
and fostering stronger relationships with county and state
governments.12 The Native Communities Financing Initiative also provides opportunities for Native CDFIs to share
best practices (and mistakes) with one another—something
that wasn’t possible as recently as ten years ago.
Another key component of the Native Communities Financing Initiative is working with Native CDFIs to analyze
market demand and create viable business plans. This is a
critical step in the process, according to Stewart SarkozyBanoczy, Director of Training and Technical Assistance at
Oweesta Corporation. “The focus on demand rather than
need can really help the CDFI to define its product and
service niche. The need in Native communities is great. But
strong business plans are built on demand,” he said. Existing
Native CDFIs have been able to identify areas where Native
peoples are already accessing financial services but at a high
cost—predatory lending and high cost auto loans are prevalent on many reservations. “By offering a lower cost alternative and coupling it with financial education and technical

Spring 2007

assistance, the Native CDFI ensures that tribal members can
access financial services at a fair price, while at the same time
generating business for the CDFI and stimulating positive
economic development on the reservation,” notes SarkozyBanoczy. “In many cases, the CDFI itself generates new jobs
and economic growth for the tribe, so everyone benefits.”
In addition to its training programs, the CDFI Fund supports Native CDFIs through direct monetary awards. Technical assistance (TA) awards—limited to under $150,000—are
designed to help Native CDFIs develop or refine their strategic plans and cover key operating or start-up expenses such as
computers, staff salaries, or training.13 According to William
Luecht of the CDFI Fund, the applications for TA awards reflect the diversity of approaches Native CDFIs are taking in
meeting the financial service needs of their community: “In
the grant applications, it becomes clear that Native CDFIs
reflect local priorities and build on the strengths of organizations in the community, be it an individual, a tribal college,
or the tribal council itself.”
Once certified, Native CDFIs can apply to the CDFI
Fund for financial assistance awards. The CDFI Fund provides financial assistance through a combination of equity
investments, grants, loans, deposits, and credit union shares.
Since 2002, the CDFI Fund has made 129 awards totaling
$19.5 million through its various funding programs aimed
at benefiting Native communities.14 But available funds still
fall well short of demand. This year, the CDFI Fund received
29 applications requesting over $11 million in awards from
Native institutions, yet it only has approximately $3.5 million available to disburse.15
Native CDFIs can apply for additional funding from a
range of sources to supplement and leverage these awards,
and the majority of CDFIs are capitalized through a combination of funds from tribal governments, foundations,
banks, and other support organizations such as Oweesta and
First Nations Development Institute.16 A few tribes have reinvested profits from Native-owned businesses into Native
CDFIs, strengthening tribal ownership over financial resources and providing both a financial and social return on
their investment dollars.17
Nevertheless, raising funds to capitalize their loan pools
and to cover operating costs remains the biggest challenge
for Native CDFIs. According to Sarah Dewees of First Nations Development Institute, there is a strategic opportunity for non-Native banks to fill this gap by supporting and
funding Native CDFIs as part of their overall CRA strategy.
“Financial institutions have struggled with how to lend and

Spring 2007

invest in Native communities. Today’s Native CDFIs can
serve as an intermediary, helping to remove these barriers
and present banks with a viable investment that can provide
the foundation for a longer-term business relationship,” she
said. For example, small business loans provided by Native
CDFIs often grow demand for depository services—down
the road, the tribal enterprise may require a larger loan that
is best offered by a commercial bank. Mamata Datta, Senior
Associate at the Opportunity Finance Network, similarly
notes that Native CDFIs can help provide a bridge between
mainstream financial institutions and Native American borrowers: “CDFIs create the borrower. By providing the initial technical assistance and financial education that often
impedes Native communities from accessing mainstream
financial services, Native CDFIs provide a pipeline for new
customers.”
Conclusion
Datta believes more Native CDFIs will emerge in the
next five to ten years. “It’s not going to happen overnight,”
she said. “Many of the barriers to credit in Native communities are the result of a long history of exclusion from the economic mainstream, and building the institutional infrastructure to support private capital takes time. But we’re seeing
new levels of capacity among Native CDFIs, and they’re
making a positive economic impact on their communities.”
The Navajo Partnership for Housing (NPH) provides
evidence that the Native CFDI model can effectively help
to facilitate access to mortgage credit and homeownership in
Native communities. Celebrating their 10th anniversary this
year, NPH has provided over 350 grants and loans to Navajo
families. “Becoming a CDFI has opened up doors to new
funding, and has allowed us to be more creative in designing programs and products that meet demand for credit and
financial services in our community,” says Lanalle Smith,
the Executive Director of NPH. Since becoming a CDFI
in January 2002, NPH has been able to arrange over $27
million in financing, helping them to build a multi-faceted
program that includes financial education, EITC outreach,
free tax preparation, Individual Development Accounts, homeownership counseling, and mortgage loans. “We think
holistically about the community and the families who live
here,” notes Smith. “This integrated approach to asset building works to help Native families become homeowners, and
can work to overcome the historical barriers to homeownership in Native communities.”

23

Big Lessons from Small
Rural Communities

Working to Reduce Poverty Long Term
By Karl Stauber, President and CEO, Northwest Area Foundation

D

iesel truck mechanic Chris Wolfe had always
wanted to start his own business. A failed repair
shop located on a primary trucking route in Central Oregon seemed a perfect opportunity, but the
risk was high and financing was scarce. Wolfe, however, was
able to take advantage of a three-year pilot program between
the Central Oregon Partnership—a 10-year community partner with the Northwest Area Foundation—and Seattle-based
Cascadia Revolving Loan Fund1, which provides financing
and related assistance to underserved entrepreneurs.
In addition to offering financing, Cascadia helped Wolfe
analyze the business opportunity, negotiate a non-compete
clause with the previous owner, and set up a book-keeping
system. The program also brought a loan officer to the Central Oregon area, thereby increasing the region’s capacity
to support entrepreneurship as a key approach to rural economic development.
Often considered a “fly-over” zone by conventional
media and lending institutions, the rural Upper Midwest and
Pacific Northwest are quietly, and sometimes not-so-quietly,
demonstrating atypical attitudes and actions when it comes
to addressing persistent poverty. Hundreds of rural communities, large and small, are aggressively regrinding the lens
through which they view poverty and hope. They are using
altered perspectives to identify and access local assets in
new ways. They are also harnessing economic and community development resources differently to achieve long-term
change: increased opportunities for prosperity for everyone,
and particularly those in the lowest economic quintile.
These are some of the shifts noted by the Northwest
Area Foundation (the Foundation), which has been working intensively with many partner communities within this
region. After nearly half a century of conventional grantmaking across a range of issues, in 1998, the Foundation decided to apply its assets to a single purpose - to help communities reduce poverty. The Foundation also determined that
it would adopt an approach that engages entire communities.2 It provides technical assistance and financial resources
so that communities can build their capacity to design, lead
and implement sustainable strategies.
To this end, the Foundation operates three programs and
uses two investment strategies which are supported with a

24

Hundreds of rural communities, large
and small, are aggressively regrinding
the lens through which they view poverty
and hope.

total of $200 million over 10 years (1999-2009). Through
its programs and community partners, the Foundation operates outside of the traditional philanthropic frame with the
goal of achieving systemic and structural change within the
Foundation’s eight-state region. (See Box 6.1) This is a commitment to work that is neither fast nor easy, but one that
will leverage positive and sustainable change.
Over the last several years, well over 200 rural communities have joined in this innovative approach. They have
shown that they are not waiting to be saved; that they are
willing to see and name the poverty in their towns; and,
that they recognize that an infusion of money isn’t a complete answer. They are investing their collective and personal
time, ideas, reputations, and social and political capital to
these efforts.
They are taking the lead: whether small communities of
several hundred people, American Indian nations, or communities that may spread across one or more counties and
are linked by history or common economic centers.
Seeing Leadership as Infrastructure
With a population hovering around 1,100, Eureka, South
Dakota, faces challenges common throughout rural America: an aging population, a shortage of living-wage jobs, and
higher than average poverty rates. Although the city had initiated a number of anti-poverty activities, none had created
traction for long-term change. When community members
learned about the Foundation’s Horizons program—a community leadership program oriented toward reducing poverty—they saw it as an opportunity for their future.

Spring 2007

But before stepping forward to become one of 44 small
rural communities in the Horizons pilot initiative (20032005), Eureka decided to unload some “old baggage.” As
reported in USA Today3, community members held a mock
funeral and, with the help of the local fire department, incinerated a casket filled with lists of the negative feelings and
attitudes that plagued them in the past.
The Horizons program, created for small rural communities of 5,000 and fewer, and with histories of economic
decline and demographic change, provided Eureka and
the other pilot communities with 18 months of leadership
development training, coaching, and connections. Eight
organizations—university extension services and tribal colleges—all of whom already work within these communities,

delivered this technical assistance. Horizons is based on the
theory that a small community will be able to address poverty and build prosperity more successfully if it has a strong
leadership system. The communities involved in the Horizons pilot ranged from 100 to 4,800 in population, and with
poverty rates from 10 percent to 96 percent. One-third were
within or near American Indian reservations.4
Armed with new perspectives and skills, Eureka’s growing
circle of leaders created a common vision. They agreed upon
the need for moderate-income housing. They also joined
with nearby Ellendale and Ashley, North Dakota to secure
a new cell-phone tower, a service that directly benefits local
businesses. The Eureka Community Development Corporation raised over $100,000 in grants to initiate a needed retail

NWAF’s Programs and Investment Strategies

Box 6.1

The Northwest Area Foundation’s mission is to help communities reduce poverty. It provides technical and financial assistance to entire communities so that they can build the skills, knowledge and connections needed to design, lead and
implement systemic and structural change for long-term poverty reduction.
The Foundation’s three programs and two investment strategies operate in its eight-state region: Minnesota, Iowa, North
Dakota, South Dakota, Montana, Idaho, Oregon and Washington. In the last eight years, the foundation invested about
$160 million in its initiatives and expects to invest another approximately $40 million within the next three years.
Ventures Program – 10-year partnerships with 10 communities, each anchored by a community-developed strategic
plan to address the root causes of poverty in that community. Eight partnerships are with rural communities, including three American Indian Nations, and two are with urban centers. Grants range from approximately $5 million to
$11 million per partnership over the 10-year relationship. One partnership, the Indian Land Tenure Foundation, was
launched with a $20 million grant.
Horizons Program – an 18-month community leadership program whose purpose is poverty reduction. It focuses on
small rural communities with populations of 5,000 and fewer and with histories of economic decline and demographic
change. Forty-four communities participated in its pilot effort (2003-2005). The program began its second phase in
late 2006 with the participation of 163 communities from across seven states. Eight local institutions – colleges and
university extension services – are the grantees of this program and deliver Horizons training, coaching, and information in the communities. The program is delivered in four phases. Communities must meet threshold requirements to
move from one phase to the next and those that complete all four phases will be eligible for grants up to $10,000 to
help implement their plans.
Connections Program – Launched in 2004, Connections identifies and promotes practical approaches and tools any
community could use in its own poverty reduction efforts. Information is disseminated through a range of products,
including templates that provide guidance on how to write ordinances, DVDs that describe best practices, web-based
calculators, curricula and reports, as well as through meetings sponsored for community leaders.
Program-related investments – To date, the Foundation has made 17 PRI’s (valued at $11.7 million) to Community Development Financial Institutions which, in turn, have made these funds available to start-up or early-stage businesses
considered too high-risk by conventional lenders.
Mission-related investments – In 2004, the Foundation allocated $10 million (2 percent of assets) to Invest Northwest,
a new private equity fund created to meet the capital needs of established private, middle-market, growth- and laterstage for-profit companies in the region. Investments in these businesses help support local economies by retaining
or creating jobs and paying living wages and benefits. To date, $3.9 million is actively invested.
For information about the Foundation, please visit www.nwaf.org.

Spring 2007

25

Diesel truck mechanic Chris Wolfe in his repair shop financed through Central Oregon Partnership.

mall, anchored by a new hardware store, as well as plans for
new housing.
“The pilot phase yielded several critical lessons,” said Jean
Burkhardt, program lead. “We’ve learned that leadership development is critical infrastructure—and that with technical
assistance and encouragement, these communities will confront poverty and take strategic action,” said Burkhardt.
In response to community demand, the Foundation enlisted the help of the Study Circles Resource Center5 to develop and field-test a guide to help communities talk about
poverty and develop ways to address it. Called “Thriving
Communities: Working together to move from poverty to
prosperity for all,”6 this guide is being used by the more
than 160 small rural communities in seven states now participating in the second phase of the Horizons program
(2006-2008).
All Horizons communities also participate in LeadershipPlenty®, which entails 30-40 hours of leadership training developed by The Pew Partnership for Civic Change.7
“We’ve found that communities need help to stay
focused on poverty,” said Burkhardt. “Without specific
goals, communities can drift back to conventional models
of economic development, approaches that tend not to
directly benefit those in persistent poverty,” she said.

26

“We’ve learned that leadership development
is critical infrastructure—and that with
technical assistance and encouragement,
these communities will confront poverty
and take strategic action.”
New relationships and leadership structures have emerged
in three-quarters of Horizons’ pilot communities. In one
American Indian nation, four out of six open seats on the
tribal council were filled by Horizons participants. In another city, the mayoral race was fought between two program
participants. When the race ended in a tie, the candidates
settled the election with a coin toss on Main Street.
Local leadership can also help to ensure that policies
are responsive to local needs. In Bridgeport, Washington,
a town where 65 percent of the population is Hispanic, the
city council took the simple – but significant – step to translate its minutes into Spanish, for the first time providing
civic information to more than half of the town. The program also provides participants opportunities to share best

Spring 2007

NWAF’s Raices Initiative brings community members together to build leadership and capacity for change.

practices. Bridgeport’s experiences are informing the 163
communities currently enrolled in the Horizons program,
including three in Washington with Hispanic populations
of at least 70 percent.
“Modest Foundation investment is yielding unexpectedly large returns,” said Burkhardt. “Although these communities progressed unevenly, some in fits and starts, all made
progress from where they began.”
As significantly, all the program delivery organizations
are adopting poverty reduction as a key work area. Because
these organizations work across many communities, the
skills they developed with Horizons are now being used
broadly. They have collaborated across state boundaries,
and in some cases helped change state policies.
Partnering for Change
In addition to providing leadership development support, the Foundation has established 10-year partnerships
with 10 communities as part of its Ventures program. Each of
these long-term commitments began after a roughly 2-year
phase during which community members came together to
develop a single strategic plan to address the root causes of
poverty within their community.
Regardless of location or scale – whether composed of
13 neighborhoods in North Minneapolis, a county in South

Spring 2007

Dakota9, or 16 counties and an American Indian tribe in
Eastern Idaho – none of the Ventures partnerships operate as a conventional charity. Rather than funding existing
programs and nonprofits, each partnership applies its grant
dollars to help create systemic change. Grants go to developing a better understanding of the systems, policies and
practices that create barriers to poverty reduction, promoting an ongoing stream of collaborations among public and
private entities to develop, fund and implement integrated
solutions, attracting outside resources, and gathering and
sharing lessons.
Although in different phases of implementation, these
partnerships have experienced a range of common challenges, and are contributing to emerging patterns of achievement. Each illustrates the impact of place in understanding
and addressing poverty in its many dimensions.
One of these communities, BuRSST for Prosperity, has
already demonstrated the effectiveness of this approach.
Distinguished by a growing immigrant population, BuRSST
includes five communities south of Seattle: Burien, Renton,
SeaTac, Skyway and Tukwila. Established in 2005, BuRSST8
invested $182,000 in a workforce demonstration involving Port Jobs and South Seattle Community College. In
its first year, the demonstration resulted in 699 employment placements, a 33 percent increase over the previous
workforce model.

27

In Oregon, the Central Oregon Partnership (COP)9 is
working to tackle issues related to remoteness and isolation, loss of conventional agricultural markets, and global
competition that affect many rural areas. In response, COP
is engaging leaders in the secondary timber industry to
address their labor shortages and the community’s underemployment. In 2002, COP began working with hospital
administrators, elected officials, public health agencies and
low-income residents to create federally qualified health
care clinics in their region. An initial COP investment of
$60,000 leveraged $600,000 in investments to open the first
clinic. Today, Ochoco Health System services 18,000 visitors
annually at clinics in Prineville, Bend and Madras. In January 2007, a new $3.6 million clinic replaced the Prineville
facility, sparking revitalization in the district. An additional
clinic will open in LaPine soon. School-based clinic expansions are planned. Ochoco Health System has created 50
jobs, half of them filled by low-income wage earners who are
now making living wages. An estimated additional 25 jobs
have been created by other health-related businesses.
A separate Foundation effort, the Rural Latino CapacityBuilding Initiative (RLCBI), works to increase the capacities
of rural Latinos to organize and take on poverty-reduction
work. It focuses on recognizing, reinforcing and renewing a
community’s economic, social, and cultural strengths and
assets. RLCBI will identify, share and advocate for models,
tools and processes that work. One of these is Raices (roots
in Spanish), a four-year partnership among the Foundation and the University of Iowa Institute for the Support
of Latino Families and Communities, and the Main Street
Project (a Minnesota-based nonprofit associated with the
League of Rural Voters). Anchored in principles of community leadership and accountability, broad participation by
people most affected by poverty, cultural competency and
language accessibility, respect of the rural context, and building capacities on assets, Raices is being piloted in clusters of
communities in Idaho, Iowa, Minnesota and Oregon.
Investments
When Neil Sheldon of Stevensville, Montana, wanted
to expand his polyethylene pipe manufacturing business,
Poly Warehouse, venture capital wasn’t readily available.
Instead Sheldon got an equity investment of $1.5 million
through InvestAmerica, a private equity management group
that includes the Foundation’s Invest Northwest venture
fund. InvestAmerica learned about Sheldon from contacts
at the Montana Fund, a local funding source supported by a
Foundation program-related investment. The company now
has international markets, annual sales of $7 million, 20
employees at its manufacturing site, and 10 more in sales

28

The Foundation aims to gather the
lessons learned – about strategies that
work, practical tools, and stumbles to
avoid – and share them with the many
hundreds of rural communities hungry
for solutions.
locations in Wyoming, Utah, and Washington. Sheldon expects sales to triple in the next five years.10
Sheldon’s story illustrates the impact that investment
funds can have on small businesses in rural areas, a strategy
that the Foundation has been pursuing for over 15 years.
In the late 1990s, the Foundation decided it would apply a
greater part of its portfolio to support its mission through
program-related investments. In 2004, the Foundation
established a second investments strategy, mission-related
investments, and allocated $10 million (2 percent of assets)
to Invest Northwest, a new private equity fund. To date, the
Foundation has made 17 program-related investments with
a total principle value of $11.7 million. Of the $10 million
authorized for mission-related investments, $3.9 million
has been actively invested. In addition, the Foundation is
working to encourage linkages between the communities involved in its programs and community foundations within
their states.
“We encourage foundations to consider this approach
because we’re finding it provides a framework that aligns
asset-management and grant-making practices while delivering both social and financial returns,” said Millie Acamovic,
the Foundation’s vice president of finance and administration and CFO.
There are currently hundreds of communities partnered
with the Foundation in efforts to identify and attack poverty at its roots. The Foundation aims to gather the lessons
learned – about strategies that work, practical tools, and
stumbles to avoid – and share them with the many hundreds
of rural communities hungry for solutions. The Foundation
is investing in capturing and analyzing this knowledge, and
is making many lessons available now through conferences,
meetings and a variety of publications.
The Foundation is also committed to sharing strategies
and tools tested and evaluated by other foundations, nonprofits, agencies and communities. If you have a proven
approach or instrument to share, please contact the Foundation at nwaf-solutionsdepot@nwaf.org.

Spring 2007

Endnotes
Addressing Community and Economic Development in
Rural America: Trends, Challenges, and Opportunities
1

The Outlook (1909). http://rmc.library.cornell.edu/bailey/
commission/commission_6.html.

2

Clinton, Bill (1999). “Address Before a Joint Session of the
Congress on the State of the Union” www.presidency.ucsb.edu/ws/
index.php?pid=57577.

3

While the terms “rural” or “non-metropolitan” are used
interchangeably here to categorize places on a county level, the
Census defines rural places as those with a population of less than
2,500. Under this definition, rural communities are found within
“metropolitan” counties.

4

“The Changing Face of Rural America” (2006). Issue Brief:
Challenges for Rural America in the Twenty-First Century. Number
1, January 2006. Rural Sociological Society. www.ruralsociology.org.

5

Perceptions of Rural America (2002). The William K. Kellogg
Foundation. www.wkkf.org/pubs/FoodRur/pub2973.pdf.

6

“Rural Employment at a Glance” (2006) Economic Information
Bulletin Number 21. USDA Economic Research Service www.ers.
usda.gov.

7

Johnson, Kenneth (2006). “Demographic Trends in Rural and Small
Town America.” Reports on Rural America. The Carsey Institute,
University of New Hampshire. carseyinstitute.unh.edu/publications.
html.

8

USDA Economic Research Service. www.ers.usda.gov.

9

“Rural Employment at a Glance.” (2006).

10 “An Enhanced Quality of Life for Rural Americans: Rural Gallery.”
(2004) USDA Economic Research Service. www.ers.usda.gov.
11 “Community Developers: Making Rural America Work” (2006). Stand
Up for Rural America. www.ruralamerica.org/reports.htm
12 “Innovative State Policy Options to Promote Rural Economic
Development” (2003). National Governor’s Association. www.nga.
org/portal/site/nga/
13

“Community Developers: Making Rural America Work” (2006).

14 Ibid.
15 Federal Investment in Rural America Falls Behind (2004). The
William K Kellogg Foundation www.wkkf.org/Pubs/Federal_
Spending_for_Rural_00376_03977.pdf
16 “Rural Population and Migration: Trend 1—Harder to Define ‘Rural’”
(2007). USDA Economic Research Service. www.ers.usda.gov.
Figures 1.1-1.5 Source: USDA Economic Research Service.

6

David Olson, (2006) “Farmworkers’ Plight: Hard Labor, Harder
Living.” The Press-Enterprise, June 25, 2006, p.A1.

7

Christopher Holden (2002) “Monograph Series-Migrant Health
Issues: Housing.” National Center for Migrant Health.

8

Ibid.

9

Family Housing Fund, “A Report from the Kids Mobility Project”
(1998) and “Children Pay the Price for Homelessness” (2005).

10 Elizabeth McGaha, Lance George, and Mark Kudolwitz (2006).
“USDA Section 514/516 Farmworker Housing: Existing Stock and
Changing Needs.” Housing Assistance Council.
11 Ibid.
12 U.S. Department of Labor (2005). “National Agricultural Workers
Survey 2001-2002.”
13 Ibid.
14 Christopher Holden, Lance George, and Adrienne Smith (2001).
“No Refuge from the Fields: Findings from a Survey of Farmworkers
Housing Conditions in the United States.” Housing Assistance
Council.
15 Section 514 loans and Section 516 grants are provided to buy,
build, improve, or repair housing for farm laborers, including persons
whose income is earned in aquaculture and those engaged in
on-farm processing. Funds can be used to purchase a site or a
leasehold interest in a site; to construct or repair housing, day care
facilities, or community rooms; to pay fees to purchase durable
household furnishings; and to pay construction loan interest.
Housing Assistance Council.
16 Washington State Department of Labor & Industries (1996).
“Temporary tent-camp program for cherry harvest renewed.”
17 Christopher Holden, (1997). “Home, CDBG, and Farmworker
Housing Development.” Housing Assistance Council.
18 U.S. Department of Labor (2005). “National Agricultural Workers
Survey 2001-2002,” unless otherwise noted.
19 “Farm Labor,” (November 17, 2006). National Agricultural Statistics
Service, Agricultural Statistics Board, and U.S. Department of
Agriculture.
Page 11: Photo courtesy of Gloria Burton of Groupo Mexico Housing
Committee
Page 12: Photo courtesy of Tom Byers of Cedar River Group
Morphing Rural Community Development Models:
The Nexus between the Past and the Future

Si Se Puede: Developing Farmworker Housing
in the 12th District

1

Green, Gary Paul and Anna Haines (2002). Asset Building and
Community Development. Sage Publications.

1

In this article, “migrant” refers to the seasonal workforce that travels
more than 75 miles from their home to find employment.

2

Ibid.

3

2

California Department of Food and Agriculture (2005). “California
Agricultural Resource Directory 2005.”

Allen, John C. and Don A. Dillman (1994). Against All Odds: Rural
Community in the Information Age. Westview Press.

4

3

Alice Larson, “Migrant and Seasonal Farmworkers Enumeration
Profiles Study” (Migrant Health Program, Bureau of Primary Health
Care, Health Resources and Services Administration, 2000).

Christenson, James A. (1982). “Community Development” in Rural
Society in the U.S. Issues for the 1980’s (Dillman and Hobbs eds.)
Westview Press.

5

4

Ibid.

Rogers, Everett M. (1960). Social Change in Rural Society.
Appleton-Century-Crofts, Inc.

5

U.S. Department of Labor (2005). “National Agricultural Workers
Survey 2001-2002.” According to the National Agricultural Workers
Survey, in 2001-2002, approximately 52 percent of farmworkers
were non-migrant workers.

6

Kretzman, John P. and John L. McNight (1993). “Building
communities from the Inside Out: A path for finding and mobilizing a
community’s assets.” ACTA Publications.

Spring 2007

29

7

Gibbons, Christian (2007). “Economic Gardening: An Entrepreneurial
Approach to Economic Development.” www.littletongov.org/bia/
economicgardening/ retrieved January 23, 2007.

8

Ibid.

9

Ibid.

10 Birch, David L. (1987). Job Creation in America. The Free Press.
11 Gibbons (2007)
12 Sirolli, Ernesto (1999). Ripples from the Zambezi. New Society
Publishers.
13 Hometown Competitiveness, www.energizingentrepreneurs.org
14 Markley, Deborah, Don Macke and Vicki B. Luther (2005).
Energizing Entrepreneurs: Charting a course for rural
communities. RUPRI Center for Rural Entrepreneurship and
Heartland Center for Leadership Development.

7

The Oweesta Corporation began as the Oweesta Program and Fund
of First Nations Development Institute. In 1999, Oweesta became a
separate corporation and is the only Native CDFI intermediary in the
country.

8

Jerry Reynolds (2006). “Financial Development Movement Comes of
Age,” Indian Country Today (November 3, 2006).

9

The program is called CREATE (Cheyenne River Entrepreneurial
Assistance Training and Education).

10 Bettina Schneider is also a consultant for Oweesta, First Nations
Development Institute, and Opportunity Finance Network, and
completed the Native Financial Institution Research Project for
Oweesta in December 2005.
11 The CDFI Fund also provides for training in the area of Individual
Development Accounts and Financial Education. See www.cdfifund.
gov for a full description of their programs.

15 Korsching, Peter F. and John C. Allen (2004)a. “Local
Entrepreneurship: A Development Model Based on Community
Interaction Field Theory.” Journal of the Community Development
Society. Vol. 35, No.1. Korsching, Peter F. and John C. Allen
(2004)b. “Locality based entrepreneurship: A strategy for community
economic vitality.” Community Development Journal. Vol. 39, No. 4.

12 Stephen Cornell and Joseph P. Kalt (2006). Two Approaches
to Economic Development on American Indian Reservations:
One Works, the Other Doesn’t. (Harvard Project on American
Indian Economic Development and the Native Nations Institute for
Leadership, Management, and Policy on behalf of the Arizona Board
of Regents.)

16 Korsching and Allen, (2004)b.

13 Technical assistance grants are awarded to certified Native CDFIs,
as well as to entities that will become (“Emerging Native CDFIs”)
or will create (“Sponsoring Entities”, such as a tribal council or tribal
college) a Native CDFI.

Native Community Development Financial Institutions:
Building a Foundation for Strong Native Economies
1

Community Development Financial Institutions Fund (2001) The
Report of the Native American Lending Study (Washington, D.C.:
The CDFI Fund).

14 CDFI Fund (2006), “Press Release: US Treasury Awards $4.3 Million
to Organizations Serving Economically Distressed Native American
Communities,” August 24 2006, available at www.cdfifund.gov.

2

As sovereign nations, tribal areas are not subject to state and federal
laws, and lenders seeking to act on their leasehold collateral must
work with the tribal judiciaries for the administration of foreclosure,
eviction, and priority of lien procedures. The trust status of many
tribal lands further complicates the home-buying process. Land held
in trust cannot be sold or encumbered by a lien unless first approved
by the Bureau of Indian Affairs (BIA), which often entails a lengthy
process. See Craig Nolte (2000). “Sovereign Lending: Bringing
Housing to Indian Country,” Community Investments 12(1) for more
information on the barriers to mortgage lending in tribal areas.

15 CDFI Fund (2007), “Press Release: CDFI Fund Receives 213
Applications Requesting $146.1 Million to Create or Expand
Community Development Financial Institutions,” March 15, 2007,
available at www.cdfifund.gov.

3

See, for example, the Statement of William V. Fischer, President,
American State Bank, Hearing before the Subcommittee on
Financial Institutions of the Committee on Banking, Housing and
urban Affairs, United States Senate, one hundred Seventh Congress
Capital Investment in Indian Country, June 6, 2002; and Valerie
Van Winkle (2007). “Canyon National Bank Sets the Pace for
Tribal Outreach,” Community Developments Online, Office of the
Comptroller of the Currency, Winter 2006-2007.

4

Sarah Dewees (2004). Investing in Community: Community
Development Financial Institutions in Native Communities (Kyle,
SD: First Nations Oweesta Corporation).

5

For articles that examine the role of Native CDFIs in the Federal
Reserve’s 9th District, see the March 2006 issue of fedgazette,
published by the Federal Reserve Bank of Minneapolis. Available
online at www.minneapolisfed.org/pubs/fedgaz/06-03.

6

30

Stephen Cornell and Joseph P. Kalt (2006). Two Approaches
to Economic Development on American Indian Reservations:
One Works, the Other Doesn’t. (Harvard Project on American
Indian Economic Development and the Native Nations Institute for
Leadership, Management, and Policy on behalf of the Arizona Board
of Regents.)

16 Sarah Dewees (2004). Investing in Community: Community
Development Financial Institutions in Native Communities (Kyle,
SD: First Nations Oweesta Corporation). For additional potential
sources of funding, see p. 15.
17 Stewart Sarkozy-Banoczy and Elsie Meeks (2004). “Investing in
Ourselves through Native CDFIs,” Indian Country Today (May 17,
2004).
Big Lessons from Small Rural Communities: Working to
Reduce Poverty Long Term
1

Cascadia Revolving Loan Fund is now part of ShoreBank Enterprise
Pacific, of Ilwaco, Washington.

2

“Focusing for Impact: The Northwest Area Foundation’s Evolving
Strategies for Optimal Benefit,” prepared for NWAF by Genie Dixon,
March 2005.

3

Neuharth, Al (June 3, 2004). “Eureka! How to keep ‘it’ after you find
it,” USA Today.

4

“Prevailing in the Long Run: New Leaders & New Structures Spur
Action On Poverty”.   The Impact of the Horizons Program.

5

Study Circles Resource Center, www.studycircles.org

6

Thriving Communities: www.studycircles.org/en/Resource.85.aspx

7

Pew Partnership for Civic Change: www.pew-partnership.org

8

BuRSST Partnership, www.chs-wa.org/bursst.htm

9

Central Oregon Partnership, www.copartnership.org

10 Christensen, Tyler (December 21, 2006). “Stevensville pipemaker
draws $1.5 million from national fund”. The Missoulian.

Spring 2007

Learn about cutting-edge ideas and research on emerging domestic
markets in the next issue of the Community Development Investment
Review. Leading experts from the Brookings Institution’s Urban Markets
Initiative, the MacArthur Foundation, the Milken Institute, UNC Chapel
Hill’s Center for Community Capitalism, and UVA’s Darden School
explore a range of topics in this issue, including: the changing market and
policy environment for investing in emerging domestic markets, better
data for urban markets, recent trends among entrepreneurs and new
businesses, and new strategies by large institutional investors, such as
pension funds.
Please visit the Center for Community Development Investments website
at www.frbsf.org/cdinvestments to access the Review online.

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